60 acast.com Marketing At Heart http://arnteriksen.com en Arnt Eriksen Marketing@Heart is a podcast series curated by Arnt Eriksen where inspiring thought leaders sit down and give their principles, advices and reflections within the topic of Marketing. Support this show http://supporter.acast.com/marketingatheart.

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]]> Support this show http://supporter.acast.com/marketingatheart.

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]]> false info+3d05fe00-5987-4cca-b10b-c70c5e6596eb@mg-eu.acast.com 3d05fe00-5987-4cca-b10b-c70c5e6596eb marketingatheart https://rss.acast.com/marketingatheart episodic https://assets.pippa.io/shows/60de3d5b873734fd2e6cbcfa/show-cover.jpg http://arnteriksen.com Marketing At Heart https://feeds.acast.com/public/shows/3d05fe00-5987-4cca-b10b-c70c5e6596eb the Architect that now is a Vice President of Customer Success; Leo Ryan the Architect that now is a Vice President of Customer Success; Leo Ryan Tue, 21 Aug 2018 13:22:30 GMT 30:32 02e445bb-7df7-451d-b094-cbb0bc2756d5 false https://shows.acast.com/marketingatheart/episodes/thearchitectthatnowisavicepresidentofcustomersuccess-leoryan 02e445bb-7df7-451d-b094-cbb0bc2756d5 3d05fe00-5987-4cca-b10b-c70c5e6596eb thearchitectthatnowisavicepresidentofcustomersuccess-leoryan In this episode we are in Cannes and talking to a guy that has worked both agency and client side in online for the past ten years in New York, Sydney and London. An education in architecture has given him a foundation in lateral problem solving using ... full 1 9 In this episode we are in Cannes and talking to a guy that has worked both agency and client side in online for the past ten years in New York, Sydney and London. An education in architecture has given him a foundation in lateral problem solving using role playing and design as analytical tools. He maintains an interest in design by writing regularly for design publications. In his current role at Spredfast he has brought together his experience across digital strategy, design solutions and client management. I do hope you’ll enjoy this episode with Leo Ryan.

Support this show http://supporter.acast.com/marketingatheart.

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]]> In this episode we are in Cannes and talking to a guy that has worked both agency and client side in online for the past ten years in New York, Sydney and London. An education in architecture has given him a foundation in lateral problem solving using role playing and design as analytical tools. He maintains an interest in design by writing regularly for design publications. In his current role at Spredfast he has brought together his experience across digital strategy, design solutions and client management. I do hope you’ll enjoy this episode with Leo Ryan.

Support this show http://supporter.acast.com/marketingatheart.

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]]> The Former Chief Strategy Officer, Now Chief Digital Officer at TEGNA, Adam Ostrow The Former Chief Strategy Officer, Now Chief Digital Officer at TEGNA, Adam Ostrow Tue, 31 Jul 2018 17:46:12 GMT 20:54 aedcbec2-1899-40b1-9309-a4ff1c9ee365 false https://shows.acast.com/marketingatheart/episodes/theformerchiefstrategyofficer-nowchiefdigitalofficerattegna-adamostrow aedcbec2-1899-40b1-9309-a4ff1c9ee365 3d05fe00-5987-4cca-b10b-c70c5e6596eb theformerchiefstrategyofficer-nowchiefdigitalofficerattegna-adamostrow In this episode we are sitting down with the former Chief Strategy Officer at Mashable, a role in which he was responsible for defining and implementing strategic initiatives across the organization. He has been frequently quoted by numerous major medi... full 1 8 In this episode we are sitting down with the former Chief Strategy Officer at Mashable, a role in which he was responsible for defining and implementing strategic initiatives across the organization. He has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. His TED Talk “After Your Final Status Update” has been viewed more than one million times. Please join me for a conversation about the future of media and native advertising moving forward with Adam Ostrow.



Support this show http://supporter.acast.com/marketingatheart.

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]]> In this episode we are sitting down with the former Chief Strategy Officer at Mashable, a role in which he was responsible for defining and implementing strategic initiatives across the organization. He has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. His TED Talk “After Your Final Status Update” has been viewed more than one million times. Please join me for a conversation about the future of media and native advertising moving forward with Adam Ostrow.



Support this show http://supporter.acast.com/marketingatheart.

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]]> He left Apple in order to build and run the largest Internet Media Holding in Russia; Peter Zakharov He left Apple in order to build and run the largest Internet Media Holding in Russia; Peter Zakharov Tue, 24 Jul 2018 13:35:07 GMT 21:36 66f02b2e-1916-424d-8a42-d0cbd67abde0 false https://shows.acast.com/marketingatheart/episodes/heleftappleinordertobuildandrunthelargestinternetmediaholdinginrussia-peterzakharov 66f02b2e-1916-424d-8a42-d0cbd67abde0 3d05fe00-5987-4cca-b10b-c70c5e6596eb heleftappleinordertobuildandrunthelargestinternetmediaholdinginrussia-peterzakharov full 1 7 In today’s episode we are sitting down with a guy that started his professional career at Apple, where he helped launch Apple’s business in the Former Soviet Union. He then moved to Paris  where he held various positions in the commercial and marketing space over the course of 12 years. He was at the foreground of Apple’s emerging markets success, launching revolutionary products in 100 countries; building and expanding the Apple presence onto 3 continents.In his last position based out of London, he was in charge of all Mac and Apple TV business in Europe, Middle East, Africa and India. In 2013, Peter left Apple in order to build and run Rambler&Co digital media group in Russia. Leading 1500 employees he built the largest internet media holding in Russia. He is currently based out of London where he is working on his next project: Alto Capital Ventures fund focused on thematic R&D investments around disruptive technologies. Please enjoy this compelling conversation with Peter Zakharov

Support this show http://supporter.acast.com/marketingatheart.

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]]> In today’s episode we are sitting down with a guy that started his professional career at Apple, where he helped launch Apple’s business in the Former Soviet Union. He then moved to Paris  where he held various positions in the commercial and marketing space over the course of 12 years. He was at the foreground of Apple’s emerging markets success, launching revolutionary products in 100 countries; building and expanding the Apple presence onto 3 continents.In his last position based out of London, he was in charge of all Mac and Apple TV business in Europe, Middle East, Africa and India. In 2013, Peter left Apple in order to build and run Rambler&Co digital media group in Russia. Leading 1500 employees he built the largest internet media holding in Russia. He is currently based out of London where he is working on his next project: Alto Capital Ventures fund focused on thematic R&D investments around disruptive technologies. Please enjoy this compelling conversation with Peter Zakharov

Support this show http://supporter.acast.com/marketingatheart.

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]]> 2016 Forbes “30 Under 30” within marketing and advertising, Babba Canales 2016 Forbes “30 Under 30” within marketing and advertising, Babba Canales Wed, 18 Jul 2018 16:53:21 GMT 22:42 2cb3b7b8-06cc-4027-80bd-a81df154e287 false https://shows.acast.com/marketingatheart/episodes/2016forbes-30under30-withinmarketingandadvertising-babbacanales 2cb3b7b8-06cc-4027-80bd-a81df154e287 3d05fe00-5987-4cca-b10b-c70c5e6596eb 2016forbes-30under30-withinmarketingandadvertising-babbacanales In today’s episode we are sitting down with the former Marketing Manager at Uber to talk about how she build her career, the launch of a brand in a whole new market and her very interesting perspectives regarding marketing. She is an award-winning Crea... full 1 6 In today’s episode we are sitting down with the former Marketing Manager at Uber to talk about how she build her career, the launch of a brand in a whole new market and her very interesting perspectives regarding marketing. She is an award-winning Creative Marketing Professional with experience working in fashion and tech in Stockholm, Berlin and New York. She is also listed in the 2016 Forbes’ list of the top “30 Under 30” in the field of marketing and advertising, and was named Sweden’s ‘top talent’ of 2016 by Veckans Affärer, one of the country’s largest business magazines. I am talking about the every awesome Babba Canales, the founder of next-gen Brand Marketing Agency BYBABBA

Support this show http://supporter.acast.com/marketingatheart.

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]]> In today’s episode we are sitting down with the former Marketing Manager at Uber to talk about how she build her career, the launch of a brand in a whole new market and her very interesting perspectives regarding marketing. She is an award-winning Creative Marketing Professional with experience working in fashion and tech in Stockholm, Berlin and New York. She is also listed in the 2016 Forbes’ list of the top “30 Under 30” in the field of marketing and advertising, and was named Sweden’s ‘top talent’ of 2016 by Veckans Affärer, one of the country’s largest business magazines. I am talking about the every awesome Babba Canales, the founder of next-gen Brand Marketing Agency BYBABBA

Support this show http://supporter.acast.com/marketingatheart.

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]]> <![CDATA[the former CEO of Ogilvy PR UK talk about Social Media Marketing, Gen Z, advertising & PR, Marshall Manson]]> Tue, 10 Jul 2018 11:02:36 GMT 20:25 9594f9a7-f04a-4540-83aa-c7da08d688b9 false https://shows.acast.com/marketingatheart/episodes/theformerceoofogilvypruktalkaboutsocialmediamarketing-genz-advertising-pr-marshallmanson 9594f9a7-f04a-4540-83aa-c7da08d688b9 3d05fe00-5987-4cca-b10b-c70c5e6596eb theformerceoofogilvypruktalkaboutsocialmediamarketing-genz-advertising-pr-marshallmanson In today’s episode we will have a compelling conversation with the former CEO of Ogilvy PR and talk about Social Media Marketing, Gen Z and advertising and PR. Currently he is a Partner at Brunswick Group, advising C-suite and board level clients on ho... full 1 5 In today’s episode we will have a compelling conversation with the former CEO of Ogilvy PR and talk about Social Media Marketing, Gen Z and advertising and PR. Currently he is a Partner at Brunswick Group, advising C-suite and board level clients on how to best utilise digital and other disruptive technologies in their communications. Please join me for a talk with the ever insightful Marshall Manson.

Support this show http://supporter.acast.com/marketingatheart.

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]]> In today’s episode we will have a compelling conversation with the former CEO of Ogilvy PR and talk about Social Media Marketing, Gen Z and advertising and PR. Currently he is a Partner at Brunswick Group, advising C-suite and board level clients on how to best utilise digital and other disruptive technologies in their communications. Please join me for a talk with the ever insightful Marshall Manson.

Support this show http://supporter.acast.com/marketingatheart.

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]]> Vice President for Communication and marketing at Kamik, Catherine Fortier Vice President for Communication and marketing at Kamik, Catherine Fortier Tue, 03 Jul 2018 06:18:00 GMT 23:14 9c752f06-f9b6-4e68-8d07-f7c2f6552176 false https://shows.acast.com/marketingatheart/episodes/vicepresidentforcommunicationandmarketingatkamik-catherinefortier 9c752f06-f9b6-4e68-8d07-f7c2f6552176 3d05fe00-5987-4cca-b10b-c70c5e6596eb vicepresidentforcommunicationandmarketingatkamik-catherinefortier In today’s episode I am sitting down with the Vice President for Communication and marketing at Kamik, responsible for the evolution of the brand both in Canada and internationally. This strong-growing 3rd generation family-owned company, produces more... full 1 4 In today’s episode I am sitting down with the Vice President for Communication and marketing at Kamik, responsible for the evolution of the brand both in Canada and internationally. This strong-growing 3rd generation family-owned company, produces more than 70% of its boots in North America. As the #1 children's winter boot brand in the United States, they also offer women's and men's boots and children's clothing.


She is in charge of the development of communication plans mainly in 5 countries. She is a member of the executive committee, and also responsible for the implementation and execution of the Kamik.com eCommerce website. Here she is, Catherine Fortier.

Support this show http://supporter.acast.com/marketingatheart.

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]]> In today’s episode I am sitting down with the Vice President for Communication and marketing at Kamik, responsible for the evolution of the brand both in Canada and internationally. This strong-growing 3rd generation family-owned company, produces more than 70% of its boots in North America. As the #1 children's winter boot brand in the United States, they also offer women's and men's boots and children's clothing.


She is in charge of the development of communication plans mainly in 5 countries. She is a member of the executive committee, and also responsible for the implementation and execution of the Kamik.com eCommerce website. Here she is, Catherine Fortier.

Support this show http://supporter.acast.com/marketingatheart.

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]]> Entrepreneurial and bold, reinventing Kodak for a new ‘Creative Generation’ Dany Atkins Entrepreneurial and bold, reinventing Kodak for a new ‘Creative Generation’ Dany Atkins Tue, 26 Jun 2018 06:18:00 GMT 15:44 36364574-c6aa-44a0-85e2-db0aeaa1232d false https://shows.acast.com/marketingatheart/episodes/entrepreneurialandbold-reinventingkodakforanew-creativegeneration-danyatkins 36364574-c6aa-44a0-85e2-db0aeaa1232d 3d05fe00-5987-4cca-b10b-c70c5e6596eb entrepreneurialandbold-reinventingkodakforanew-creativegeneration-danyatkins full 1 3 In today’s episode we will sit down with the Vice President of Marketing & Brand from Kodak to talk about Kodak and how the brand returned as a phoenix with the use of design and community. When you’re the keeper of the brand for a global legacy entity, you tend to disrupt conventions with the unconventional. Delivering on brand promises while driving commercial success from London to New York, She takes the lead of a historic brand, rediscovering its core values and refreshing it for a new Creative Generation. She previously headed EMEA Marketing for Beats by Dre which resulted in massive growth in both sales and revenue that made Beats the ‘most talked about brand’ at the 2014 Brazil World Cup.

Based in London, she travels frequently to Eastman Kodak’s spiritual home in Rochester, New York. A graduate of the University College of London … meet Danielle (Dany) Atkins Kodak’s VP of Brand & Marketing.

Support this show http://supporter.acast.com/marketingatheart.

Hosted on Acast. See acast.com/privacy for more information.

]]> In today’s episode we will sit down with the Vice President of Marketing & Brand from Kodak to talk about Kodak and how the brand returned as a phoenix with the use of design and community. When you’re the keeper of the brand for a global legacy entity, you tend to disrupt conventions with the unconventional. Delivering on brand promises while driving commercial success from London to New York, She takes the lead of a historic brand, rediscovering its core values and refreshing it for a new Creative Generation. She previously headed EMEA Marketing for Beats by Dre which resulted in massive growth in both sales and revenue that made Beats the ‘most talked about brand’ at the 2014 Brazil World Cup.

Based in London, she travels frequently to Eastman Kodak’s spiritual home in Rochester, New York. A graduate of the University College of London … meet Danielle (Dany) Atkins Kodak’s VP of Brand & Marketing.

Support this show http://supporter.acast.com/marketingatheart.

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]]> Thomas Marzano, Global Head of Brand Experience at Philips Thomas Marzano, Global Head of Brand Experience at Philips Tue, 19 Jun 2018 06:18:00 GMT 32:33 56c48161-61e7-455a-95e7-2f7bf5c83130 false https://shows.acast.com/marketingatheart/episodes/thomasmarzano-globalheadofbrandexperienceatphilips 56c48161-61e7-455a-95e7-2f7bf5c83130 3d05fe00-5987-4cca-b10b-c70c5e6596eb thomasmarzano-globalheadofbrandexperienceatphilips I am sitting down with Thomas Marzano, Global Head of Brand Experience at Philips and talk about the impact of design in marketing. Thomas has a wide experience in different creative disciplines such as user experience, interaction design, product ... full 1 2 I am sitting down with Thomas Marzano, Global Head of Brand Experience at Philips and talk about the impact of design in marketing. Thomas has a wide experience in different creative disciplines such as user experience, interaction design, product & service design, strategic & innovation design, communication, and brand design. Unlike any other executives of global brands, Thomas is really active on the social media and has an impressive number (40K+) of followers on Twitter, Instagram and LinkedIn.He is @thomasmarzano on twitter and instagram if you would like to follow him.

Support this show http://supporter.acast.com/marketingatheart.

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]]> I am sitting down with Thomas Marzano, Global Head of Brand Experience at Philips and talk about the impact of design in marketing. Thomas has a wide experience in different creative disciplines such as user experience, interaction design, product & service design, strategic & innovation design, communication, and brand design. Unlike any other executives of global brands, Thomas is really active on the social media and has an impressive number (40K+) of followers on Twitter, Instagram and LinkedIn.He is @thomasmarzano on twitter and instagram if you would like to follow him.

Support this show http://supporter.acast.com/marketingatheart.

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]]> The man, the hustler, the attention day-trader; Gary Vaynerchuk The man, the hustler, the attention day-trader; Gary Vaynerchuk Sun, 10 Jun 2018 22:00:00 GMT 25:06 25be5bb5-987d-489f-b843-c760b648e43c false https://shows.acast.com/marketingatheart/episodes/theman-thehustler-theattentionday-trader-garyvaynerchuk- 25be5bb5-987d-489f-b843-c760b648e43c 3d05fe00-5987-4cca-b10b-c70c5e6596eb theman-thehustler-theattentionday-trader-garyvaynerchuk- Today’s guest is one of the most influential digital entrepreneurs out there, who started his journey by creating a lemonade franchise at a very young age. Later moving on to be hustler of baseball cards, and then entering the family business which tra... full 1 Today’s guest is one of the most influential digital entrepreneurs out there, who started his journey by creating a lemonade franchise at a very young age. Later moving on to be hustler of baseball cards, and then entering the family business which transformed him to a visionary on Youtube, with his daily videos about wine, as well as using twitter as the catalyst to listen to and engage with his audience. I met him the first time back in London 2008, and we have met on numerous occasions since then, I think its safe to say we have grown a good connection over the years. I’m talking about the one, the only Gary Vay-ner-chuk, so please join me for this 20+ minute podcast where we touch into the persona, his perspectives on marketing, his favorite curse word and the person he would love to meet in real life.

Support this show http://supporter.acast.com/marketingatheart.

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]]> Today’s guest is one of the most influential digital entrepreneurs out there, who started his journey by creating a lemonade franchise at a very young age. Later moving on to be hustler of baseball cards, and then entering the family business which transformed him to a visionary on Youtube, with his daily videos about wine, as well as using twitter as the catalyst to listen to and engage with his audience. I met him the first time back in London 2008, and we have met on numerous occasions since then, I think its safe to say we have grown a good connection over the years. I’m talking about the one, the only Gary Vay-ner-chuk, so please join me for this 20+ minute podcast where we touch into the persona, his perspectives on marketing, his favorite curse word and the person he would love to meet in real life.

Support this show http://supporter.acast.com/marketingatheart.

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]]>