60 acast.com Voice Marketing with Emily Binder https://emilybinder.com/podcast en Emily Binder 2018-forever marketing, emily binder,voice marketing,flash briefing,beetle moment,austin,female founder,investing,wealth management,financial advisor,financial services marketing,psychology Emily Binder At the intersection of marketing, branding, and technology Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.


Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.


About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.


Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.

Hosted on Acast. See acast.com/privacy for more information.

]]> Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.


Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.


About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.


Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Emily Binder info+5bb3c34841b240784593315f@mg-eu.acast.com 5bb3c34841b240784593315f beetle-moment-marketing-flash-briefing episodic https://assets.pippa.io/shows/5bb3c34841b240784593315f/1750430752070-d15de48d-5693-410e-acd2-18e05df747eb.jpeg https://emilybinder.com/podcast Voice Marketing with Emily Binder <![CDATA[LinkedIn Is the #2 Source AI Cites — Here's What That Means for You]]> Wed, 01 Apr 2026 16:17:43 GMT 14:38 69cd45273908885dc4d0765e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/linkedin-is-top-2-source-ai-cites-aeo 69cd45273908885dc4d0765e 5bb3c34841b240784593315f linkedin-is-top-2-source-ai-cites-aeo full LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs.

ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn.

Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning.

I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy.


Chapters:

(0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes

(0:30) How big AI search already is — McKinsey and Graphite.io data

(1:30) Not an April Fools episode

(1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs

(3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions

(5:00) #3: AEO is the evolution of SEO — mirror natural language

(7:00) Why this is good and bad for small businesses

(8:30) #4: You need both channels — Company Page and personal profile

(10:00) Don't just repost — add your POV

(10:30) #5: The flattened landscape — abundance mindset already won

(12:00) Your only differentiator is your POV

(12:30) Wrap-up: be active, be human, have a point of view


Links mentioned:

Social media follower counts don't matter anymore (IG reel)

McKinsey - New front door to the internet: Winning in the age of AI search 10/2025

Graphite.io - AI Is Much Bigger Than You Think (2026)

Related cilp: You don't need AI, you need a POV


Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book Podcast Surgery directly on Calendly


My podcast apps & gear (promo links):

Organized lists of all products I use: amazon.com/shop/emilybinder


Coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs.

ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn.

Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning.

I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy.


Chapters:

(0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes

(0:30) How big AI search already is — McKinsey and Graphite.io data

(1:30) Not an April Fools episode

(1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs

(3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions

(5:00) #3: AEO is the evolution of SEO — mirror natural language

(7:00) Why this is good and bad for small businesses

(8:30) #4: You need both channels — Company Page and personal profile

(10:00) Don't just repost — add your POV

(10:30) #5: The flattened landscape — abundance mindset already won

(12:00) Your only differentiator is your POV

(12:30) Wrap-up: be active, be human, have a point of view


Links mentioned:

Social media follower counts don't matter anymore (IG reel)

McKinsey - New front door to the internet: Winning in the age of AI search 10/2025

Graphite.io - AI Is Much Bigger Than You Think (2026)

Related cilp: You don't need AI, you need a POV


Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book Podcast Surgery directly on Calendly


My podcast apps & gear (promo links):

Organized lists of all products I use: amazon.com/shop/emilybinder


Coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The $3 Move That Beats Every Holiday Post The $3 Move That Beats Every Holiday Post Fri, 13 Mar 2026 16:56:35 GMT 2:05 69b4350ecad04b6222d1e0e7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-move-that-beats-every-holiday-social-post-marketing 69b4350ecad04b6222d1e0e7 5bb3c34841b240784593315f the-move-that-beats-every-holiday-social-post-marketing This type of content is social media filler - skip it full Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.


Watch Instagram Reel


Chapters:

(0:00) Why holiday posts don't attract clients or build your brand

(1:20) The date-driven marketing move that builds real client relationships

(2:45) Handwritten birthday cards: the easiest relationship-building habit you're skipping


Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book directly on Calendly


My podcast apps & gear (promo links):

Organized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinder


Virtual coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.


Watch Instagram Reel


Chapters:

(0:00) Why holiday posts don't attract clients or build your brand

(1:20) The date-driven marketing move that builds real client relationships

(2:45) Handwritten birthday cards: the easiest relationship-building habit you're skipping


Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book directly on Calendly


My podcast apps & gear (promo links):

Organized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinder


Virtual coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor]]> Mon, 19 Jan 2026 18:20:16 GMT 32:15 696bdd74f0f57e95a05514f9 false https://youtu.be/Jc8lDf3niqY 696bdd74f0f57e95a05514f9 5bb3c34841b240784593315f audience-knows-content-is-ai-henna-pryor full Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice.

What value do we place on creativity?


Watch on YouTube


Executive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month)


Chapters:

(0:00) The #1 Mistake Creators Make With AI

(2:15) What is "Incongruence"? (The "Bad Vibe" Explained)

(4:50) Why Our Brains Are Hardwired to Detect Fakes

(7:31) When Your AI Persona Doesn't Match Your Real Voice

(10:04) The Expert Whose Speaking Doesn't Match Their Writing

(13:28) Henna Pryor: "It Lacks Soul"

(16:40) Are You "Gamifying" Your Online Presence?

(19:15) How Incongruence Destroys Audience Trust

(22:30) Savvy Audiences Now Value Congruency More Than Ever

(25:42) How to Use AI Tools Authentically

(28:55) Final Thoughts: Your Voice is Your Value

(31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel)


Watch: YouTube clips playlist


Links mentioned:

Article: Pew Research: How Americans View AI and Its Impact on People and Society

1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My Soul

Book: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna Pryor


Featured 15-min videos - shop ThinkersOne marketplace:

- Henna Pryor: How to Make Impossible Changes Possible

- Emily Binder: From AI Hype to Human Impact


Connect with Henna Pryor:

pryoritygroup.com

linkedin.com/in/hennapryor

instagram.com/hennapryor


New Virtual Workshop: Podcast Surgery

Details: see brochure

Book directly on Calendly


Shop my podcast apps & gear (promo links):


Virtual coaching:

Business / Marketing Advisory, and Executive Media + Personal Branding: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice.

What value do we place on creativity?


Watch on YouTube


Executive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month)


Chapters:

(0:00) The #1 Mistake Creators Make With AI

(2:15) What is "Incongruence"? (The "Bad Vibe" Explained)

(4:50) Why Our Brains Are Hardwired to Detect Fakes

(7:31) When Your AI Persona Doesn't Match Your Real Voice

(10:04) The Expert Whose Speaking Doesn't Match Their Writing

(13:28) Henna Pryor: "It Lacks Soul"

(16:40) Are You "Gamifying" Your Online Presence?

(19:15) How Incongruence Destroys Audience Trust

(22:30) Savvy Audiences Now Value Congruency More Than Ever

(25:42) How to Use AI Tools Authentically

(28:55) Final Thoughts: Your Voice is Your Value

(31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel)


Watch: YouTube clips playlist


Links mentioned:

Article: Pew Research: How Americans View AI and Its Impact on People and Society

1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My Soul

Book: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna Pryor


Featured 15-min videos - shop ThinkersOne marketplace:

- Henna Pryor: How to Make Impossible Changes Possible

- Emily Binder: From AI Hype to Human Impact


Connect with Henna Pryor:

pryoritygroup.com

linkedin.com/in/hennapryor

instagram.com/hennapryor


New Virtual Workshop: Podcast Surgery

Details: see brochure

Book directly on Calendly


Shop my podcast apps & gear (promo links):


Virtual coaching:

Business / Marketing Advisory, and Executive Media + Personal Branding: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[You Don't Need AI—You Need a POV. The 2026 Marketing Edge.]]> Fri, 12 Dec 2025 00:12:32 GMT 8:21 693b5463d527840ddbe4ced2 false https://youtu.be/ZU4t1GP4fq8 693b5463d527840ddbe4ced2 5bb3c34841b240784593315f you-dont-need-ai full Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?


Watch this episode on YouTube or Spotify.


Good marketing: You're not meant to be for everyone. You're for a certain audience.


Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.


Chapters:

(01:28) The uncanny valley of AI content

(02:50) Marketing succeeds when you have a point of view

(03:17) Nightclub analogy

(05:40) Brand is a promise

(06:45 Offer: Podcast Surgery


New Virtual Workshop: Podcast Surgery

Details at emilybinder.com/call

Book directly on Calendly


Shop my podcast apps & gear (promo links):


Hire me:

Business Advisory and Marketing Coaching: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?


Watch this episode on YouTube or Spotify.


Good marketing: You're not meant to be for everyone. You're for a certain audience.


Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.


Chapters:

(01:28) The uncanny valley of AI content

(02:50) Marketing succeeds when you have a point of view

(03:17) Nightclub analogy

(05:40) Brand is a promise

(06:45 Offer: Podcast Surgery


New Virtual Workshop: Podcast Surgery

Details at emilybinder.com/call

Book directly on Calendly


Shop my podcast apps & gear (promo links):


Hire me:

Business Advisory and Marketing Coaching: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> If You’re Not Making Video Clips, You’re Wasting Your Podcast If You’re Not Making Video Clips, You’re Wasting Your Podcast Fri, 07 Nov 2025 20:06:57 GMT 4:13 690e5161c1ed8717c5ddb839 false https://youtu.be/63ZBEdeRG9Q?si=y0QnRBCcT4gd0MGc 690e5161c1ed8717c5ddb839 5bb3c34841b240784593315f no-video-clips-wasting-podcast-audience Riverside Promo Code and Tips full Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder

Free trial of Riverside: emilybinder.com/riverside

Watch this episode on YouTube


Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.


Chapters:

(0:00) Power of Video Clips for Your Podcast

(0:17) Leveraging Algorithms for Reach

(0:53) Creating Effective Video Clips

(01:27) Tools and Tips for Podcasting

(02:10) Future of Content: Authenticity vs. AI Slop

(03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcast


Book 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method)


My podcast software and gear:


Hire me:

Speaking: emilybinder.com/speaking

Advisory & Coaching Calls: emilybinder.com/call

Bring me into your next Zoom meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder

Free trial of Riverside: emilybinder.com/riverside

Watch this episode on YouTube


Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.


Chapters:

(0:00) Power of Video Clips for Your Podcast

(0:17) Leveraging Algorithms for Reach

(0:53) Creating Effective Video Clips

(01:27) Tools and Tips for Podcasting

(02:10) Future of Content: Authenticity vs. AI Slop

(03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcast


Book 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method)


My podcast software and gear:


Hire me:

Speaking: emilybinder.com/speaking

Advisory & Coaching Calls: emilybinder.com/call

Bring me into your next Zoom meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Sell Your Expertise Without Discounts: Marketing the Value of Time How to Sell Your Expertise Without Discounts: Marketing the Value of Time Fri, 10 Oct 2025 22:38:55 GMT 14:14 68e98affd8c631bb50c0f6cb false https://youtu.be/BeE2bFE-ujA?si=BvaETqRs_KQT4lK5 68e98affd8c631bb50c0f6cb 5bb3c34841b240784593315f how-to-sell-your-expertise-without-discounts-marketing Price is what you pay, value is what you get, and time is the most valuable resource. full Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:


Video version: watch on YouTube here.


Book a call with me: emilybinder.com/call


This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns


Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing


My podcast software (promo links):


Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:


Video version: watch on YouTube here.


Book a call with me: emilybinder.com/call


This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns


Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing


My podcast software (promo links):


Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> 3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views 3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views Wed, 10 Sep 2025 20:29:03 GMT 8:45 68c1db9aaca3521c760f3c02 false https://beetlemoment.com/voicefirst-today/video-marketing-topics-financial-advisors 68c1db9aaca3521c760f3c02 5bb3c34841b240784593315f 3-video-marketing-topics-personal-finance-advisor Personal Finance Video Topics and Prompts full These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.

Download free guide with 3 personal finance video topics + 13 idea starter prompts.


Watch on YouTube


Chapters:

(0:00) Introduction to Irresistible Video Ideas

(0:30) Why Authentic Video Works for Financial Advisors

(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)

(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)

(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)

(5:00) The UnPodcast Package: Done-for-You Video Marketing

(6:30) Specific Tips for Stronger Videos

(7:30) Free Video Marketing Guide


Links:

Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blog

UnPodcast Package: beetlemoment.com/unpodcast


My apps + gear:


Let's talk:

Book a call: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.

Download free guide with 3 personal finance video topics + 13 idea starter prompts.


Watch on YouTube


Chapters:

(0:00) Introduction to Irresistible Video Ideas

(0:30) Why Authentic Video Works for Financial Advisors

(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)

(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)

(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)

(5:00) The UnPodcast Package: Done-for-You Video Marketing

(6:30) Specific Tips for Stronger Videos

(7:30) Free Video Marketing Guide


Links:

Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blog

UnPodcast Package: beetlemoment.com/unpodcast


My apps + gear:


Let's talk:

Book a call: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career) The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career) Fri, 08 Aug 2025 22:49:05 GMT 10:28 68967ee2c952cf5978870c78 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/new-individual-business-fit-alignment-personal-brand 68967ee2c952cf5978870c78 5bb3c34841b240784593315f new-individual-business-fit-alignment-personal-brand full Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.

Chapters:

(00:00) Introduction to alignment

(00:42) Individual-business fit (beyond product-market fit)

(01:29) Supporter - Wealth Dynamics

(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design

(02:49) Importance of brand alignment

(03:56) Media is most powerful of four levers in business (Naval)

(04:28) Leveraging media

(05:03) One-person business models, AI agent startups

(05:18) Vibe coding, AI hallucinations

(05:22) AI and the future of business

(07:00) Executive coaching - personal brand offer: emilybinder.com/call

Links mentioned:

Episode: Four Levers in Your Business (Naval concept)

Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Advisory: emilybinder.com/call

Bring me into your next Zoom: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.

Chapters:

(00:00) Introduction to alignment

(00:42) Individual-business fit (beyond product-market fit)

(01:29) Supporter - Wealth Dynamics

(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design

(02:49) Importance of brand alignment

(03:56) Media is most powerful of four levers in business (Naval)

(04:28) Leveraging media

(05:03) One-person business models, AI agent startups

(05:18) Vibe coding, AI hallucinations

(05:22) AI and the future of business

(07:00) Executive coaching - personal brand offer: emilybinder.com/call

Links mentioned:

Episode: Four Levers in Your Business (Naval concept)

Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Advisory: emilybinder.com/call

Bring me into your next Zoom: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips Tue, 01 Jul 2025 01:40:09 GMT 16:12 68630e719951fac41b20acbd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-six-aspects-of-personal-brand-why-you-need-one-linkedin 68630e719951fac41b20acbd 5bb3c34841b240784593315f the-six-aspects-of-personal-brand-why-you-need-one-linkedin LinkedIn Content + Headshot Advice, Google Image SEO Tip full Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.


Chapters

Part 1

(0:20) 1- Identity and values

(0:32) 2 - Expertise and skills

(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(1:13) 4- Communication style

(1:22) 5- Network and influence

(1:30) 6- Visual presentation

(1:41) Why everyone needs to invest in personal brand

(4:40) Personal brand allows access to more opportunities

(4:46) Let people leave

(5:10) Bet on the jockey not the horse

(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf

(7:26) Human Design strategy: wait for the invitation (Projector)

(8:05) When it's time to update your LinkedIn profile pic

Part 2: Your headshot, LinkedIn, + website is a must

(8:40) Announce a new headshot?

(9:36) Napoleon theatre quote - Robert Greene

(12:00) Your likeness or testimonial is not free

(12:39) Recap + takeaways

(13:09) Bonus tip: your website

(13:38) TLD or dot com: replyall.limo (Reply All Podcast)

(14:00) Personal brand SEO tip for photos - Google Image

Related links:

Ethos, Pathos, and Logos in Marketing

Let people leave (unsubscribe is good)

My tools:

Hire me:

Speaking

Advisory Calls


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.


Chapters

Part 1

(0:20) 1- Identity and values

(0:32) 2 - Expertise and skills

(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(1:13) 4- Communication style

(1:22) 5- Network and influence

(1:30) 6- Visual presentation

(1:41) Why everyone needs to invest in personal brand

(4:40) Personal brand allows access to more opportunities

(4:46) Let people leave

(5:10) Bet on the jockey not the horse

(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf

(7:26) Human Design strategy: wait for the invitation (Projector)

(8:05) When it's time to update your LinkedIn profile pic

Part 2: Your headshot, LinkedIn, + website is a must

(8:40) Announce a new headshot?

(9:36) Napoleon theatre quote - Robert Greene

(12:00) Your likeness or testimonial is not free

(12:39) Recap + takeaways

(13:09) Bonus tip: your website

(13:38) TLD or dot com: replyall.limo (Reply All Podcast)

(14:00) Personal brand SEO tip for photos - Google Image

Related links:

Ethos, Pathos, and Logos in Marketing

Let people leave (unsubscribe is good)

My tools:

Hire me:

Speaking

Advisory Calls


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip Mon, 23 Jun 2025 20:11:46 GMT 13:45 6859b06fbd94a78be68d6557 false https://www.tomlydon.com/p/upgrading-your-personal-virtual-brand 6859b06fbd94a78be68d6557 5bb3c34841b240784593315f june-roundup-bangers-only-tom-lydon-speaking-app-tips full Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.

Chapters:

(0:35) 1. Tip: Podcast speaking volume

(1:28) 2. Bangers Only with Tom Lydon

(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views

(4:00) Why build an audience

(5:15) "Money is good" speech - Atlas Shrugged

(7:20) Fidelity's famous study about investors who lost their password

(8:12) 3. Tip: Dashlane

(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron

(10:52) Announcing your updates vs soft launching

(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet

(11:19) Free Mac app: CopyClip

Links:

Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)

UnPodcast Package

6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlane

My tools:

Hire me:

Speaking

Advisory Calls

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.

Chapters:

(0:35) 1. Tip: Podcast speaking volume

(1:28) 2. Bangers Only with Tom Lydon

(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views

(4:00) Why build an audience

(5:15) "Money is good" speech - Atlas Shrugged

(7:20) Fidelity's famous study about investors who lost their password

(8:12) 3. Tip: Dashlane

(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron

(10:52) Announcing your updates vs soft launching

(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet

(11:19) Free Mac app: CopyClip

Links:

Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)

UnPodcast Package

6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlane

My tools:

Hire me:

Speaking

Advisory Calls

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth) Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth) Thu, 05 Jun 2025 22:38:28 GMT 9:17 684213b76604f43e349c287f false https://youtu.be/7Ury02X80V4 684213b76604f43e349c287f 5bb3c34841b240784593315f millennials-making-200k-broke-financial-advisor-marketing Lifestyle Creep like Your Friends and Neighbors full More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.

Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.

Financial advice works when it's in touch with culture and how people really behave.

Want help with your marketing? Book a call with me: emilybinder.com/call


Chapters:

(0:00) $200K+ Millennials Still Broke

(0:26) Cultural Perspective on Wealth

(0:42) Modern Financial Goals

(2:18) Wealth and Consumption

(3:12) Pop Culture and Financial Realities

(4:52) Different Client Types

(5:39) Modern Wealth Management Strategies

(6:32) "Your Friends and Neighbors" Apple TV

(6:50) Wirkin Culture, Quiet Luxury

(7:50) Effective Messaging - Wealth Management

Links:

"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025

Samuel Deane, Rora Wealth, Atlanta

"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025

Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time"

"The Geometry of Wealth" by Brian Portnoy

My tools:

Hire me:

Speaking

Advisory Calls

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.

Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.

Financial advice works when it's in touch with culture and how people really behave.

Want help with your marketing? Book a call with me: emilybinder.com/call


Chapters:

(0:00) $200K+ Millennials Still Broke

(0:26) Cultural Perspective on Wealth

(0:42) Modern Financial Goals

(2:18) Wealth and Consumption

(3:12) Pop Culture and Financial Realities

(4:52) Different Client Types

(5:39) Modern Wealth Management Strategies

(6:32) "Your Friends and Neighbors" Apple TV

(6:50) Wirkin Culture, Quiet Luxury

(7:50) Effective Messaging - Wealth Management

Links:

"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025

Samuel Deane, Rora Wealth, Atlanta

"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025

Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time"

"The Geometry of Wealth" by Brian Portnoy

My tools:

Hire me:

Speaking

Advisory Calls

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Social Isolation Trends and Non-AI Marketing in the Age of AI Social Isolation Trends and Non-AI Marketing in the Age of AI Wed, 28 May 2025 02:03:39 GMT 14:12 68366efbe1abc4be6b4429b6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/no-neighbors-no-sex-non-ai-marketing-in-the-age-of-ai 68366efbe1abc4be6b4429b6 5bb3c34841b240784593315f no-neighbors-no-sex-non-ai-marketing-in-the-age-of-ai Brand, Community, and Content Marketing for a Socially Isolated Culture full Navigating AI, Social Isolation, and Human Connection in Modern Marketing

A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.


Chapters:

(1:11) Trends: 18-24 year-olds not dating

(2:49) Social Media and Fast Content

(6:18) Generative AI

(8:40) Importance of Human Connection. True BRAND= competitive advantage

(12:50) AI is not a creator, it's a remixer. 


Links:

"Alchemy" by Rory Sutherland

Uncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?

75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe

"One out of three men under age 30 hasn't had sex in the last year.” Yahoo

Pew survey found only a quarter of Americans say they know most of their neighbors

Diary of a CEO - Dr Tara Swart


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Advisory: emilybinder.com/call

15min meeting: thinkersone.com/emilybinder

Connect:

Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email


Hosted on Acast. See acast.com/privacy for more information.

]]> Navigating AI, Social Isolation, and Human Connection in Modern Marketing

A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.


Chapters:

(1:11) Trends: 18-24 year-olds not dating

(2:49) Social Media and Fast Content

(6:18) Generative AI

(8:40) Importance of Human Connection. True BRAND= competitive advantage

(12:50) AI is not a creator, it's a remixer. 


Links:

"Alchemy" by Rory Sutherland

Uncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?

75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe

"One out of three men under age 30 hasn't had sex in the last year.” Yahoo

Pew survey found only a quarter of Americans say they know most of their neighbors

Diary of a CEO - Dr Tara Swart


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Advisory: emilybinder.com/call

15min meeting: thinkersone.com/emilybinder

Connect:

Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email


Hosted on Acast. See acast.com/privacy for more information.

]]> How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect Wed, 23 Apr 2025 18:31:14 GMT 5:58 6809088062faec0e0ac75d77 false https://youtu.be/bvs1aY2Qgac 6809088062faec0e0ac75d77 5bb3c34841b240784593315f chewy-marketing-lifelong-customers-dog-food-pet-loss-grief Heartfelt Gesture When Pet Dies - Dog Food Refund, Sympathy Flowers and Card full Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.

Watch on YouTube

Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.

Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.

Chapters:

(0:00) Chewy Creates Lifelong Customers with a $30 Investment

(0:21) Chewy's Business Growth and Market Position $CHWY

(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)

(2:59) Chewy's Heartfelt Response to Pet Loss

(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars

(3:53) The Power of Thoughtful Marketing

(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")


Links mentioned:

Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet

"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave Logan


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call

Bring me into your next Zoom: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.

Watch on YouTube

Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.

Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.

Chapters:

(0:00) Chewy Creates Lifelong Customers with a $30 Investment

(0:21) Chewy's Business Growth and Market Position $CHWY

(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)

(2:59) Chewy's Heartfelt Response to Pet Loss

(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars

(3:53) The Power of Thoughtful Marketing

(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")


Links mentioned:

Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet

"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave Logan


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call

Bring me into your next Zoom: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Build an Audience When You Have Low Social Followers (Algorithm Advantage) How to Build an Audience When You Have Low Social Followers (Algorithm Advantage) Tue, 25 Mar 2025 19:56:27 GMT 12:51 67e308915926376d2aa6b30b false https://emilybinder.com/marketing/social-media/five-social-media-tips-lead-gen/ 67e308915926376d2aa6b30b 5bb3c34841b240784593315f build-social-media-audience-without-followers-2025 full 5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)

Watch on YouTube

Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.

Blog post

Chapters:

(0:00) Introduction: The Changing Landscape of Social Media

(0:23) The Importance of Social Media for Business

(0:42) Follower Counts: Why They Don't Matter Anymore

(1:27) Five Strategies for Building an Audience

(1:33) Strategy 1: Experiment with Content Structures

(4:39) Strategy 2: Repurpose Impactful Ideas

(6:10) Strategy 3: Expand Your Reach Across Platforms

(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)

(11:14) Strategy 5: Build and Leverage Your Email List

(11:42) Recap 5 Social Media Tips / Strategies to Generate Leads


Watch more clips: YouTube Playlist- podcast


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> 5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)

Watch on YouTube

Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.

Blog post

Chapters:

(0:00) Introduction: The Changing Landscape of Social Media

(0:23) The Importance of Social Media for Business

(0:42) Follower Counts: Why They Don't Matter Anymore

(1:27) Five Strategies for Building an Audience

(1:33) Strategy 1: Experiment with Content Structures

(4:39) Strategy 2: Repurpose Impactful Ideas

(6:10) Strategy 3: Expand Your Reach Across Platforms

(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)

(11:14) Strategy 5: Build and Leverage Your Email List

(11:42) Recap 5 Social Media Tips / Strategies to Generate Leads


Watch more clips: YouTube Playlist- podcast


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Why OpenAI's $14 Million Super Bowl Ad Was Human-Created]]> Tue, 11 Feb 2025 02:45:16 GMT 11:32 67aab9bc9c6f7f7f28cf4a97 false https://youtu.be/YCyfvxWWM2U 67aab9bc9c6f7f7f28cf4a97 5bb3c34841b240784593315f openai-14-million-super-bowl-ad-chatgpt-human-created full Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad


Watch this episode at youtube.com/emilybinder


Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.


Chapters:

(00:00) Introduction: The Human Touch in AI Advertising

(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad

(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million

(04:15) AI's Limitations in Creativity and Communication

(06:46) The Future of AI in Marketing

(09:16) Conclusion: Authenticity in AI-Driven Content


Links mentioned:

OpenAI Super Bowl Ad: ChatGPT | The Intelligence Age

Dead Internet Theory

Super Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad


Watch this episode at youtube.com/emilybinder


Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.


Chapters:

(00:00) Introduction: The Human Touch in AI Advertising

(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad

(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million

(04:15) AI's Limitations in Creativity and Communication

(06:46) The Future of AI in Marketing

(09:16) Conclusion: Authenticity in AI-Driven Content


Links mentioned:

OpenAI Super Bowl Ad: ChatGPT | The Intelligence Age

Dead Internet Theory

Super Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session) How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session) Tue, 04 Feb 2025 10:00:00 GMT 12:56 679e7519e7c33ddc004ad1c9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-give-a-great-speech-voice-and-body-language-tips-exec 679e7519e7c33ddc004ad1c9 5bb3c34841b240784593315f how-to-give-a-great-speech-voice-and-body-language-tips-exec Vocal warm-ups, breath and body calming, effective hand gestures full Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.

Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.

Chapters:

(00:43) Importance of Voice in Communication

(01:08) Non-Verbal Communication

(03:41) Breathing Techniques for Better Speaking

(04:44) Deepening Your Voice

(07:08) Effective Use of Hand Gestures

(09:44) Vocal Warm-Up

(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)


Links:

The 7-38-55 rule: 5-minute episode

"Breath" - James Nestor (book)

Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)

Mouth tape for better sleep and jawline

What is vocal fry?

Vanessa Van Edwards TED Talks hand gestures

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.

Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.

Chapters:

(00:43) Importance of Voice in Communication

(01:08) Non-Verbal Communication

(03:41) Breathing Techniques for Better Speaking

(04:44) Deepening Your Voice

(07:08) Effective Use of Hand Gestures

(09:44) Vocal Warm-Up

(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)


Links:

The 7-38-55 rule: 5-minute episode

"Breath" - James Nestor (book)

Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)

Mouth tape for better sleep and jawline

What is vocal fry?

Vanessa Van Edwards TED Talks hand gestures

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[My YouTube Video Got Demonetized. Don't Build Your Castle on Rented Land - Part 2 of 2]]> Tue, 28 Jan 2025 21:25:06 GMT 11:22 6799480901388342ba6240e4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/my-youtube-video-got-demonetized-trademark-lanham-act 6799480901388342ba6240e4 5bb3c34841b240784593315f my-youtube-video-got-demonetized-trademark-lanham-act Trademark law, Lanham Act, and diversify marketing channels full Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?

At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.

I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.

Chapters:

(00:29) Understanding Trademark Fair Use

(01:50) The Lanham Act Explained

(03:02) Personal Reflections on Trademark Issues

(05:37) YouTube's Response, and Content Strategy

(07:58) Building a Resilient Online Presence

(10:15) The Future of Social Media and AI


Links mentioned:

41k impressions LinkedIn video post: "Let's talk openly about fees"

Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?

At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.

I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.

Chapters:

(00:29) Understanding Trademark Fair Use

(01:50) The Lanham Act Explained

(03:02) Personal Reflections on Trademark Issues

(05:37) YouTube's Response, and Content Strategy

(07:58) Building a Resilient Online Presence

(10:15) The Future of Social Media and AI


Links mentioned:

41k impressions LinkedIn video post: "Let's talk openly about fees"

Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[TikTok Ban Marketing Lessons. Don't Build Your Castle on Rented Land - Part 1 of 2]]> Tue, 28 Jan 2025 21:24:48 GMT 9:22 679949c165f7409510ff6767 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tiktok-ban-2025-marketing-lessons 679949c165f7409510ff6767 5bb3c34841b240784593315f tiktok-ban-2025-marketing-lessons Why the 14 hours TikTok went dark sent creators into a panic full TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.

I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.

The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.

The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.


Chapters:

00:00 Introduction: The TikTok Ban and Its Implications

00:28 The Importance of Owning Your Audience

00:57 What Happened with the TikTok Ban (January 18-19, 2025)

02:33 TikTok's Algorithm and User Base Stats

04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)

07:37 Future of TikTok and Potential Beneficiaries

08:16 Diversify Your Content Platforms

09:08 Teaser for the Next Episode (Part 2 of 2)


TikTok stats:

Basis.com

CBS

BI


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.

I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.

The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.

The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.


Chapters:

00:00 Introduction: The TikTok Ban and Its Implications

00:28 The Importance of Owning Your Audience

00:57 What Happened with the TikTok Ban (January 18-19, 2025)

02:33 TikTok's Algorithm and User Base Stats

04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)

07:37 Future of TikTok and Potential Beneficiaries

08:16 Diversify Your Content Platforms

09:08 Teaser for the Next Episode (Part 2 of 2)


TikTok stats:

Basis.com

CBS

BI


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> ROI of Transparent Pricing + Marketing (Financial Advisors and AUM) ROI of Transparent Pricing + Marketing (Financial Advisors and AUM) Thu, 12 Dec 2024 15:29:53 GMT 15:35 675a2242c2a496b7a362c965 false https://emilybinder.com/marketing/financial-advisor-fee-model-pricing-marketing/ 675a2242c2a496b7a362c965 5bb3c34841b240784593315f roi-of-transparent-pricing-marketing-financial-advisors 2025 Marketing Tips full 68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.

Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.


Watch on YouTube


Show notes: blog


Chapters:

(00:11) Importance of Publishing Pricing

(01:57) Pricing Strategies for Financial Advisors  

(02:26) Pricing Lessons from Car Rental Industry  

(03:57) You want customers, not buyers  

(04:45) Competitive pressures in wealth management

(05:12) The Emotional Component of Financial Advice  

(05:35) Exploring Alternative Pricing Models

(05:50) The Almanack of Naval Ravikant

(06:30) Your hourly rate (Naval): $1000/hour

(08:37) 649,900% ROI in 1 month: case study - AI pricing  

(10:20) Psychology of pricing high end services  

(11:27) Why I hired a financial advisor

(12:55) 2025 content marketing tips for advisors

(14:12) Social media / video is one-to-many broadcast

Related episodes:

Four Types of Leverage In Your Business

Buffalo Marketing

Don't Do Marketing

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> 68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.

Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.


Watch on YouTube


Show notes: blog


Chapters:

(00:11) Importance of Publishing Pricing

(01:57) Pricing Strategies for Financial Advisors  

(02:26) Pricing Lessons from Car Rental Industry  

(03:57) You want customers, not buyers  

(04:45) Competitive pressures in wealth management

(05:12) The Emotional Component of Financial Advice  

(05:35) Exploring Alternative Pricing Models

(05:50) The Almanack of Naval Ravikant

(06:30) Your hourly rate (Naval): $1000/hour

(08:37) 649,900% ROI in 1 month: case study - AI pricing  

(10:20) Psychology of pricing high end services  

(11:27) Why I hired a financial advisor

(12:55) 2025 content marketing tips for advisors

(14:12) Social media / video is one-to-many broadcast

Related episodes:

Four Types of Leverage In Your Business

Buffalo Marketing

Don't Do Marketing

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success Fri, 29 Nov 2024 16:15:16 GMT 7:23 6749e8941c6967d81468920d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/profitable-4-years-founder-tips-for-early-stage-startup 6749e8941c6967d81468920d 5bb3c34841b240784593315f profitable-4-years-founder-tips-for-early-stage-startup Hit-by-a-Bus Failsafe and Bonus Tip: Your Living Will full 4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.


Timestamps:

(0:00) Three things I'd do differently in the first year or two

(0:55) Tip 1) Hiring (beyond obsessive about references)

(2:00) Tip 2) Tech stack (simplify)

(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.

(4:08) Final thoughts and recap tips

(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.

(6:00) Startup story playlist

7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"

Links:

WealthVoice Startup Story - YouTube playlist

Get email updates (88% click rate): beetlemoment.com/email

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> 4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.


Timestamps:

(0:00) Three things I'd do differently in the first year or two

(0:55) Tip 1) Hiring (beyond obsessive about references)

(2:00) Tip 2) Tech stack (simplify)

(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.

(4:08) Final thoughts and recap tips

(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.

(6:00) Startup story playlist

7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"

Links:

WealthVoice Startup Story - YouTube playlist

Get email updates (88% click rate): beetlemoment.com/email

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt Thu, 21 Nov 2024 18:40:34 GMT 9:46 673bd21e3404cf59d8a8c8cc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/prevent-embarrassing-podcast-guest-outreach-emails-ai-prompt 673bd21e3404cf59d8a8c8cc 5bb3c34841b240784593315f prevent-embarrassing-podcast-guest-outreach-emails-ai-prompt Personal Brand Protection full Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.

Watch video clip: youtube.com/emilybinder <-- YouTube Short


Links mentioned:

Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes

(Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024


My podcast tools:

Record: emilybinder.com/riverside

Edit with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.

Watch video clip: youtube.com/emilybinder <-- YouTube Short


Links mentioned:

Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes

(Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024


My podcast tools:

Record: emilybinder.com/riverside

Edit with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA["The Little Sins We Commit at Work" and $12,000 Coffee Story]]> Mon, 11 Nov 2024 18:46:49 GMT 17:43 673251199c3cc25cda29e393 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-little-sins-we-commit-at-work-and-12000-coffee-story 673251199c3cc25cda29e393 5bb3c34841b240784593315f the-little-sins-we-commit-at-work-and-12000-coffee-story full Employee Monitoring and Trust: Management Tips, Marketing Takeaways


I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.

By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job:

When you raise the bar, people will meet it.


(00:00) In the news: workplace sins and employer crackdowns

(01:18) Examples of employee infractions (expense accounts, meals, printing)

(02:08) The impact of trust in the workplace

(03:01) $12,000 coffee story

(03:41) Lessons from the music therapy job

(05:52) Pendulum of workplace culture

(08:33) Importance of employee autonomy

(15:07) Product return policy- Amazon lessons

(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")


Links mentioned:

WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down

"Never Split the Difference" by Chris Voss

"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory Sutherland


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Employee Monitoring and Trust: Management Tips, Marketing Takeaways


I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.

By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job:

When you raise the bar, people will meet it.


(00:00) In the news: workplace sins and employer crackdowns

(01:18) Examples of employee infractions (expense accounts, meals, printing)

(02:08) The impact of trust in the workplace

(03:01) $12,000 coffee story

(03:41) Lessons from the music therapy job

(05:52) Pendulum of workplace culture

(08:33) Importance of employee autonomy

(15:07) Product return policy- Amazon lessons

(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")


Links mentioned:

WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down

"Never Split the Difference" by Chris Voss

"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory Sutherland


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans]]> Mon, 21 Oct 2024 20:35:41 GMT 16:32 6716a86330187dfb6c323fe8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/verb-your-noun-taglines-slogans 6716a86330187dfb6c323fe8 5bb3c34841b240784593315f verb-your-noun-taglines-slogans full What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.


You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.


Topics:

(0:00) Meet Emily Binder + why you should listen to this show

(0:30) How to work with me: beetlemoment.com or emilybinder.com/call

(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")

(3:20) De Beers slogan "A Diamond is Forever"

(5:00) Anthimeria: "A better way to burger" -Pizza Hut

(7:10) Yoda and Luke - guide / hero copywriting - Storybrand

(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)

(9:20) Thumbs-up emoji (Gen Z says rude)

(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out

(12:20) A/B test new taglines

(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)


Links:

Beetle Moment case study: TIGER 21

5-Star Podcast Checklist


My tools:

Record: emilybinder.com/riverside

Edit with AI: emilybinder.com/descript

Gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne recorded or live video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.


You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.


Topics:

(0:00) Meet Emily Binder + why you should listen to this show

(0:30) How to work with me: beetlemoment.com or emilybinder.com/call

(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")

(3:20) De Beers slogan "A Diamond is Forever"

(5:00) Anthimeria: "A better way to burger" -Pizza Hut

(7:10) Yoda and Luke - guide / hero copywriting - Storybrand

(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)

(9:20) Thumbs-up emoji (Gen Z says rude)

(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out

(12:20) A/B test new taglines

(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)


Links:

Beetle Moment case study: TIGER 21

5-Star Podcast Checklist


My tools:

Record: emilybinder.com/riverside

Edit with AI: emilybinder.com/descript

Gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne recorded or live video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Are MBAs Still Relevant? An Entrepreneur's Advice. (Unfiltered Voice Memo)]]> Sun, 06 Oct 2024 21:25:38 GMT 8:02 66f8213ab696dfdc6d9e93ce false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/are-mbas-still-relevant-entrepreneurs-advice 66f8213ab696dfdc6d9e93ce 5bb3c34841b240784593315f are-mbas-still-relevant-entrepreneurs-advice Paying to Learn Business... Is a Business. full Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.

Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'

And he loses his sh*t. And he says, 'That's what the money is for!'"


In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.


Themes:

Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.

You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.

That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.


Topics:

(0:00) Backstory before voice memo

(0:24) The creative influence of alcohol maybe

(1:12) Entrepreneurial mindset vs. traditional education

(1:41) Voice memo begins: MBA Party thoughts

(2:07) Questioning the value of formal education

(4:08) Employee vs owner (earning potential, effort and payoff)

(5:56) Alternative paths to learning and success

(8:01) What you can teach yourself


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.

Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'

And he loses his sh*t. And he says, 'That's what the money is for!'"


In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.


Themes:

Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.

You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.

That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.


Topics:

(0:00) Backstory before voice memo

(0:24) The creative influence of alcohol maybe

(1:12) Entrepreneurial mindset vs. traditional education

(1:41) Voice memo begins: MBA Party thoughts

(2:07) Questioning the value of formal education

(4:08) Employee vs owner (earning potential, effort and payoff)

(5:56) Alternative paths to learning and success

(8:01) What you can teach yourself


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini) Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini) Wed, 25 Sep 2024 19:44:13 GMT 9:30 66f45bdfdf6fe6a7183b28c6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ai-productivity-tip-call-notes-google-gemini-voice 66f45bdfdf6fe6a7183b28c6 5bb3c34841b240784593315f ai-productivity-tip-call-notes-google-gemini-voice AI Productivity Tip for Perfect Call Notes full 62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.


Topics:

(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats

(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."

(3:39) Zoom AI Companion is great

(4:15) Productivity tip: how to use Google Gemini with voice for call notes

(4:50) Prompt for call notes from dictation

(6:50) Listener topic requests: Please leave a comment on Spotify!

(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design

(8:50) Join my email list: emilybinder.com/email


Links:

Asana study: asana.com/resources/anatomy-of-work

Zoom AI Companion

Google Gemini

Listener comments


My podcast tools:


Hire me:


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> 62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.


Topics:

(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats

(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."

(3:39) Zoom AI Companion is great

(4:15) Productivity tip: how to use Google Gemini with voice for call notes

(4:50) Prompt for call notes from dictation

(6:50) Listener topic requests: Please leave a comment on Spotify!

(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design

(8:50) Join my email list: emilybinder.com/email


Links:

Asana study: asana.com/resources/anatomy-of-work

Zoom AI Companion

Google Gemini

Listener comments


My podcast tools:


Hire me:


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[A Guy Named "Money"]]> Thu, 12 Sep 2024 17:09:58 GMT 13:28 66e32066b3f093eeccd4f53e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/a-guy-named-money-discerning-guys-personal-brand-tips 66e32066b3f093eeccd4f53e 5bb3c34841b240784593315f a-guy-named-money-discerning-guys-personal-brand-tips Personal Brand Tips full The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.


I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.


Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.


I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.


Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL Fri, 30 Aug 2024 20:08:12 GMT 9:37 66d22411c5079dde61572c9e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/optimize-podcast-page-zoom-vanity-url 66d22411c5079dde61572c9e 5bb3c34841b240784593315f optimize-podcast-page-zoom-vanity-url Tips for Podcast Marketing and Branding with 301 Redirects full I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.


Topics:

(0:05) Common mistakes in podcasts and websites

(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)

(3:08) Importance of user experience (UX)

(4:42) Optimizing podcast distribution

(5:49) Recording tool recommendations (Descript)

(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)

(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!

(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink


My podcast tools:

Record guests: emilybinder.com/riverside

Record solo, edit with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.


Topics:

(0:05) Common mistakes in podcasts and websites

(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)

(3:08) Importance of user experience (UX)

(4:42) Optimizing podcast distribution

(5:49) Recording tool recommendations (Descript)

(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)

(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!

(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink


My podcast tools:

Record guests: emilybinder.com/riverside

Record solo, edit with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Market to One Person, Not a Crowd Market to One Person, Not a Crowd Sat, 17 Aug 2024 18:59:50 GMT 10:27 66c0f326d357bd132f258cde false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/market-to-one-person-not-a-crowd 66c0f326d357bd132f258cde 5bb3c34841b240784593315f market-to-one-person-not-a-crowd Anti-Spaghetti Approach to Content Marketing: TV vs Digital full Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -Magna

Traditional vs. digital advertising is instructive for modern (unpaid) content strategy.

Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.


Topics:

(0:00) Introduction: pitfalls of broad advertising

(0:17) The shift from TV to digital advertising

(1:00) The power of influencers over traditional ads

(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)

(2:25) The importance of targeted advertising

(4:50) Consumers love control (e.g. the success of Uber)

(9:27) Effective content marketing strategies

(10:34) Conclusion: market to your most specific audience


Related links:

YouTube accounts for more screen time than Netflix or any streamer. (tweet)


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Shop my videos on ThinkersOne: thinkersone.com/emilybinder


My podcast tools (promo links):

Record / edit with AI: emilybinder.com/descript

Shop my mic/gear: beetlemoment.com/gear


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -Magna

Traditional vs. digital advertising is instructive for modern (unpaid) content strategy.

Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.


Topics:

(0:00) Introduction: pitfalls of broad advertising

(0:17) The shift from TV to digital advertising

(1:00) The power of influencers over traditional ads

(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)

(2:25) The importance of targeted advertising

(4:50) Consumers love control (e.g. the success of Uber)

(9:27) Effective content marketing strategies

(10:34) Conclusion: market to your most specific audience


Related links:

YouTube accounts for more screen time than Netflix or any streamer. (tweet)


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Shop my videos on ThinkersOne: thinkersone.com/emilybinder


My podcast tools (promo links):

Record / edit with AI: emilybinder.com/descript

Shop my mic/gear: beetlemoment.com/gear


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG]]> Tue, 30 Jul 2024 01:04:03 GMT 11:47 66a83c03ec855766576e58de false https://youtu.be/oP0M70Doamc 66a83c03ec855766576e58de 5bb3c34841b240784593315f myth-marketing-is-out-lessons-from-y2k-shampoo-cereal-cpg full Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.

Watch this episode on YouTube.com/emilybinder.

The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.


Topics:

(0:34) Debunking CPG myths

(0:52) Truth about cereal, fasting, breakfast

(1:40) Shampoo and fabric softener myths

(1:51) 1999 Herbal Essences commercial (Donna)

(4:18) Truth about feminine care: toxic tampons. Flex Disc.

(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)

(5:43) Ethos, pathos, logos

(6:23) Buyer or customer (watch)

(8:47) Money disagreements cause divorce

(11:18) Bust your own myth


Links:

Buffalo Marketing: emilybinder.com/buffalo

James Sexton on SWU

Mitch Slater share

Ethos, Pathos, and Logos

My tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.

Watch this episode on YouTube.com/emilybinder.

The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.


Topics:

(0:34) Debunking CPG myths

(0:52) Truth about cereal, fasting, breakfast

(1:40) Shampoo and fabric softener myths

(1:51) 1999 Herbal Essences commercial (Donna)

(4:18) Truth about feminine care: toxic tampons. Flex Disc.

(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)

(5:43) Ethos, pathos, logos

(6:23) Buyer or customer (watch)

(8:47) Money disagreements cause divorce

(11:18) Bust your own myth


Links:

Buffalo Marketing: emilybinder.com/buffalo

James Sexton on SWU

Mitch Slater share

Ethos, Pathos, and Logos

My tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Buffalo Marketing: How to Maximize Every Part of Your Content Buffalo Marketing: How to Maximize Every Part of Your Content Wed, 10 Jul 2024 22:29:01 GMT 7:15 668f0b2d50adcd2e71bc6630 false https://emilybinder.com/marketing/buffalo-marketing-podcast-tips/ 668f0b2d50adcd2e71bc6630 5bb3c34841b240784593315f buffalo-marketing-how-to-maximize-every-part-of-your-content Podcast Marketing Tips full Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement.


Topics:

(0:10) Podcast marketing tips - use everything like Native Americans

(1:00) Don't half-ass marketing tactics e.g. YouTube descriptions

(1:50) Shorts are top of funnel  

(2:40) Your content is probably evergreen e.g. financial advice  

(3:15) Investing advice for young women (DCA and lose your password)  

(4:30) We are wired to seek group approval

(4:50) What if no one likes your posts

(5:15) Clips or it didn't happen

(6:00) Emotional body for marketing: brain, heart, gut.


Links:

emilybinder.com/buffalo

"5 Minutes to Ruin Your Reputation: Ethos for Marketing"

You Need All Three: Ethos, Pathos, and Logos in Marketing


My tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement.


Topics:

(0:10) Podcast marketing tips - use everything like Native Americans

(1:00) Don't half-ass marketing tactics e.g. YouTube descriptions

(1:50) Shorts are top of funnel  

(2:40) Your content is probably evergreen e.g. financial advice  

(3:15) Investing advice for young women (DCA and lose your password)  

(4:30) We are wired to seek group approval

(4:50) What if no one likes your posts

(5:15) Clips or it didn't happen

(6:00) Emotional body for marketing: brain, heart, gut.


Links:

emilybinder.com/buffalo

"5 Minutes to Ruin Your Reputation: Ethos for Marketing"

You Need All Three: Ethos, Pathos, and Logos in Marketing


My tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA["America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders]]> Mon, 01 Jul 2024 20:16:34 GMT 18:35 66830ea3cbd71a01fe2b13c0 false https://youtu.be/3T5UvszAkNE?si=QuB52OVns2Noa3GJ 66830ea3cbd71a01fe2b13c0 5bb3c34841b240784593315f americas-sweethearts-dallas-dcc full The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).


Watch this episode: youtube.com/emilybinder


Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.

Topics:

(0:15) "America's Sweethearts" Netflix  

(0:37) NFL Pay Disparity

(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay

(2:56) Actually masculine?

(5:22) Rigorous DCC life - jump splits, lack of sleep

(6:36) Brand is like a cake

(7:26) "Honorary position"

(7:51) Reputation-enhancing work, career advice

(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment

(11:26) "Virtue" of selflessness

(15:26) My story

(16:46) OnlyFans millionaires

(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call

Related videos:

60% of women don't. How to Negotiate

Top Money Saving Reason to Have an LLC

My tools:

Record + edit: emilybinder.com/descript

Gear: beetlemoment.com/gear

Hire me:

emilybinder.com/speaking

emilybinder.com/call

Videos - ThinkersOne: thinkersone.com/emilybinder

Connect:

Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).


Watch this episode: youtube.com/emilybinder


Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.

Topics:

(0:15) "America's Sweethearts" Netflix  

(0:37) NFL Pay Disparity

(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay

(2:56) Actually masculine?

(5:22) Rigorous DCC life - jump splits, lack of sleep

(6:36) Brand is like a cake

(7:26) "Honorary position"

(7:51) Reputation-enhancing work, career advice

(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment

(11:26) "Virtue" of selflessness

(15:26) My story

(16:46) OnlyFans millionaires

(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call

Related videos:

60% of women don't. How to Negotiate

Top Money Saving Reason to Have an LLC

My tools:

Record + edit: emilybinder.com/descript

Gear: beetlemoment.com/gear

Hire me:

emilybinder.com/speaking

emilybinder.com/call

Videos - ThinkersOne: thinkersone.com/emilybinder

Connect:

Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> Is the Discount Tire Logo Drunk? Brand Color Psychology Is the Discount Tire Logo Drunk? Brand Color Psychology Thu, 30 May 2024 02:49:06 GMT 7:33 6657e922800ae1001204dfdd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/is-the-discount-tire-logo-drunk-brand-color-psychology 6657e922800ae1001204dfdd 5bb3c34841b240784593315f is-the-discount-tire-logo-drunk-brand-color-psychology From fast food to finance full What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.


This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.


Chapters:

(0:00) Introduction: The meaning behind red in marketing / color psychology

(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)

(0:36) The importance of tires

(2:14) Why fast food logos are red and banks are blue - color psychology in branding

(3:30) SAD - Standard American Diet says cheap = good

(5:06) Brand lives in the subconscious

(5:14) Apple is a luxury brand

(6:00) Who do you want your customers to become? Disney Princesses


Links:

Fascinate by Sally Hogshead

Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast

Who Do You Want Your Customers to Become? by Michael Schrage

What is Sonic Branding (video)


My podcast tools:

Edit with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Shop my videos on ThinkersOne: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.


This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.


Chapters:

(0:00) Introduction: The meaning behind red in marketing / color psychology

(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)

(0:36) The importance of tires

(2:14) Why fast food logos are red and banks are blue - color psychology in branding

(3:30) SAD - Standard American Diet says cheap = good

(5:06) Brand lives in the subconscious

(5:14) Apple is a luxury brand

(6:00) Who do you want your customers to become? Disney Princesses


Links:

Fascinate by Sally Hogshead

Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast

Who Do You Want Your Customers to Become? by Michael Schrage

What is Sonic Branding (video)


My podcast tools:

Edit with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Shop my videos on ThinkersOne: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) Tue, 14 May 2024 22:51:08 GMT 9:02 6643eadd42f6710013706a60 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/please-stop-using-airpods-on-zoom-and-podcasts-jaw-dropping- 6643eadd42f6710013706a60 5bb3c34841b240784593315f please-stop-using-airpods-on-zoom-and-podcasts-jaw-dropping- I tested Shure Mic vs. AirPods Pro vs. MacBook Pro Speaker full This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).


Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).


Links mentioned:

Body language episode: The 7-38-55 Rule for Better First Impressions

My favorite mic: Shure SM7B gear list

Also a great mic: Shure MV7 with desk stand $269

Fine affordable mic: Blue Yeti mic $100

Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear

Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear

VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.


My podcast tool (edit and record):


Hire me:

Speaking: emilybinder.com/speaking

Consultation / coaching call: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).


Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).


Links mentioned:

Body language episode: The 7-38-55 Rule for Better First Impressions

My favorite mic: Shure SM7B gear list

Also a great mic: Shure MV7 with desk stand $269

Fine affordable mic: Blue Yeti mic $100

Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear

Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear

VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.


My podcast tool (edit and record):


Hire me:

Speaking: emilybinder.com/speaking

Consultation / coaching call: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips Tue, 23 Apr 2024 17:53:44 GMT 8:41 6627f5a9d1e1b20011a85e5e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stop-losing-half-your-hard-earned-clients-retention-marketin 6627f5a9d1e1b20011a85e5e 5bb3c34841b240784593315f stop-losing-half-your-hard-earned-clients-retention-marketin 54% of Clients Switched Financial Advisors in 2023 (YCharts) full Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.

  • 54% of clients: "I changed financial advisors" in 2023. Why: weak comms.
  • 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.
  • But most advisors reach out much less. Via YCharts, 2023


Timestamps:

(0:07) Communication Builds Trust

(0:43) Body Language - Science of Trust: Show Hands

(1:20) Shocking YCharts Survey: High Rate of Advisor Switching

(2:03) Cost of Losing Clients

(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)

(6:05) 90% of people don't trust ads

(6:55) ThinkersOne


Links:

Avg fin advisor CAC $3100

YCharts survey HT Samantha Russell

Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)

Related video: Why Content Marketing Will Save You Money

Vanessa Van Edwards - hands (trust)


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


Connect:

Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.

  • 54% of clients: "I changed financial advisors" in 2023. Why: weak comms.
  • 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.
  • But most advisors reach out much less. Via YCharts, 2023


Timestamps:

(0:07) Communication Builds Trust

(0:43) Body Language - Science of Trust: Show Hands

(1:20) Shocking YCharts Survey: High Rate of Advisor Switching

(2:03) Cost of Losing Clients

(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)

(6:05) 90% of people don't trust ads

(6:55) ThinkersOne


Links:

Avg fin advisor CAC $3100

YCharts survey HT Samantha Russell

Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)

Related video: Why Content Marketing Will Save You Money

Vanessa Van Edwards - hands (trust)


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


Connect:

Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[ Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing]]> Mon, 15 Apr 2024 16:42:34 GMT 6:46 661d58fa2e0a630016bae093 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/purpose-driven-marketing-nike-pepsi 661d58fa2e0a630016bae093 5bb3c34841b240784593315f purpose-driven-marketing-nike-pepsi full 82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.

Topics:

(00:00) Introduction to Purpose-Driven Marketing

(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement

-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes

-Impact on sales and cultural spotlight for Nike ($15 billion US market)

-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.

(3:30) Failure of Kendall Jenner Pepsi Ad

(05:12) Brands and Gender Activism

-Pinkwashing

-Importance of pay equity

(06:15) Environmental and social alignment (Meatless Mondays)

My podcast tools:

Hire me (marketing & speaking):

ThinkersOne Videos: emilybinder.com/thinkersone

Consulting: emilybinder.com/call


Follow & connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> 82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.

Topics:

(00:00) Introduction to Purpose-Driven Marketing

(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement

-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes

-Impact on sales and cultural spotlight for Nike ($15 billion US market)

-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.

(3:30) Failure of Kendall Jenner Pepsi Ad

(05:12) Brands and Gender Activism

-Pinkwashing

-Importance of pay equity

(06:15) Environmental and social alignment (Meatless Mondays)

My podcast tools:

Hire me (marketing & speaking):

ThinkersOne Videos: emilybinder.com/thinkersone

Consulting: emilybinder.com/call


Follow & connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats]]> Tue, 26 Mar 2024 11:00:58 GMT 10:10 66021a74811609001626f04d false https://youtu.be/vVSWukNpRWg 66021a74811609001626f04d 5bb3c34841b240784593315f how-scott-galloway-bethenny-frankel-top-charts-winning-podca Case study: Successful podcast formats use variety full Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.


Trick question: How long should a podcast episode be?


Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.


VIDEO - Watch this episode: youtube.com/emilybinder


Topics:

-Episode types, lengths, guest / host, and cadence (e.g. weekly)

-Significance of visuals

-Misconception of podcasting as marketing expense

-Unique KPIs


Timestamps:

(0:34) Prof G's Podcast Strategy and Episode Formats

(3:56) Variety in Bethenny Frankel's Podcast

(4:09) Long Game of Podcasting: Insights and Statistics

(5:27) Podcasting: A Marketing Perspective (ROI)

(6:11) Bethenny Frankel's Episode Types

(9:28) Why Use Episode Variety

(9:54) Key Takeaways


Links:

Just B with Bethenny Frankel

The Prof G Pod with Scott Galloway

The Algebra of Happiness (book)

Watch more mini-pod episodes here

Join my YouTube channel to access same-day responses, topic requests, & more perks


My tools:


Work with me:

ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone

Consulting session: emilybinder.com/call


Follow & connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.


Trick question: How long should a podcast episode be?


Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.


VIDEO - Watch this episode: youtube.com/emilybinder


Topics:

-Episode types, lengths, guest / host, and cadence (e.g. weekly)

-Significance of visuals

-Misconception of podcasting as marketing expense

-Unique KPIs


Timestamps:

(0:34) Prof G's Podcast Strategy and Episode Formats

(3:56) Variety in Bethenny Frankel's Podcast

(4:09) Long Game of Podcasting: Insights and Statistics

(5:27) Podcasting: A Marketing Perspective (ROI)

(6:11) Bethenny Frankel's Episode Types

(9:28) Why Use Episode Variety

(9:54) Key Takeaways


Links:

Just B with Bethenny Frankel

The Prof G Pod with Scott Galloway

The Algebra of Happiness (book)

Watch more mini-pod episodes here

Join my YouTube channel to access same-day responses, topic requests, & more perks


My tools:


Work with me:

ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone

Consulting session: emilybinder.com/call


Follow & connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")]]> Tue, 27 Feb 2024 21:08:52 GMT 6:16 65dcd14640ac050016feaf5c false https://emilybinder.com/psychology/nonviolent-communication-giraffe-jackal/ 65dcd14640ac050016feaf5c 5bb3c34841b240784593315f jackal-giraffe-language-nonviolent-communication full Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?

Watch on YouTube

Show notes

Join my YouTube channel- access perks

Video episodes


Timestamps:

(1:00) Difficult conversations: giraffe vs jackal language (watch Short)

(1:37) Pop psychology

(1:50) Nonviolent request

(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)

(3:11) Chris Voss: "it seems like..."

(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony

(4:26) Real Housewives loud luxury


Links mentioned:

Watch Short: The Bethenny Clause

Episode: "Why You Need Nonviolent Communication"

Blog: Microsoft’s Culture

Books "Nonviolent Communication" and "Never Split the Difference"


My podcast tools:


Work w/me:

ThinkersOne videos and keynotes

Book a session: emilybinder.com/call


Follow & connect:

Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?

Watch on YouTube

Show notes

Join my YouTube channel- access perks

Video episodes


Timestamps:

(1:00) Difficult conversations: giraffe vs jackal language (watch Short)

(1:37) Pop psychology

(1:50) Nonviolent request

(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)

(3:11) Chris Voss: "it seems like..."

(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony

(4:26) Real Housewives loud luxury


Links mentioned:

Watch Short: The Bethenny Clause

Episode: "Why You Need Nonviolent Communication"

Blog: Microsoft’s Culture

Books "Nonviolent Communication" and "Never Split the Difference"


My podcast tools:


Work w/me:

ThinkersOne videos and keynotes

Book a session: emilybinder.com/call


Follow & connect:

Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Crazy Expectations? The Reality of Podcasting (Wild Leverage) Crazy Expectations? The Reality of Podcasting (Wild Leverage) Sun, 11 Feb 2024 20:05:20 GMT 13:20 65c9288072a4390017522697 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/crazy-expectations-the-reality-of-podcasting-wild-leverage 65c9288072a4390017522697 5bb3c34841b240784593315f crazy-expectations-the-reality-of-podcasting-wild-leverage 2024 Podcast Industry Stats and Value of Listeners full Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.

(0:10) Podcasting $4bn industry in 2024 (IAB)

(1:36) Big misconception new podcasters have: ad revenue

(3:10) 90% podfade

(4:10) Value of a subscriber

(6:00) Power of voice: sound is processed ten times faster than the blink of an eye

(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(7:30) YouTube Shorts: biggest marketing opportunity

(8:44) Wrong podcast goals

(9:00) How many podcast downloads is good?

(9:30) What is a good completion rate?

(10:00) How many listeners you want (considered purchase)

(11:00) Educated, solvent, interested

(12:05) Client testimonial from Laura (emilybinder.com/call)


Stats:

$4 billion industry 2024 (IAB)

51% of listeners pay attention to podcast ads more than other media (Edison Research)

56% consider purchasing after listening to a podcast ad (Edison Research)

76% convert after hearing sponsored content (National Public Media)

-Spiralytics 1/12/2024


My favorite podcast tools:


ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast: emilybinder.com/podcast

Book a call: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.

(0:10) Podcasting $4bn industry in 2024 (IAB)

(1:36) Big misconception new podcasters have: ad revenue

(3:10) 90% podfade

(4:10) Value of a subscriber

(6:00) Power of voice: sound is processed ten times faster than the blink of an eye

(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(7:30) YouTube Shorts: biggest marketing opportunity

(8:44) Wrong podcast goals

(9:00) How many podcast downloads is good?

(9:30) What is a good completion rate?

(10:00) How many listeners you want (considered purchase)

(11:00) Educated, solvent, interested

(12:05) Client testimonial from Laura (emilybinder.com/call)


Stats:

$4 billion industry 2024 (IAB)

51% of listeners pay attention to podcast ads more than other media (Edison Research)

56% consider purchasing after listening to a podcast ad (Edison Research)

76% convert after hearing sponsored content (National Public Media)

-Spiralytics 1/12/2024


My favorite podcast tools:


ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast: emilybinder.com/podcast

Book a call: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast) ]]> Tue, 30 Jan 2024 10:00:41 GMT 6:10 6594a2dcd5efc500164a63b7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-its-not-selling-value-equation-easy-top-hard-bottom-top- 6594a2dcd5efc500164a63b7 5bb3c34841b240784593315f why-its-not-selling-value-equation-easy-top-hard-bottom-top- Alex Hormozi Concept Overview full Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.


(0:29) Hormozi's value equation:

Dream outcome x likelihood of success

divided by

time delay x perceived effort

= value.


(1:30) Most brands get the top half of the value equation right.

The hard part is the bottom. (Hence "easy top, hard bottom".)


(4:24) When you should publish pricing


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.


(0:29) Hormozi's value equation:

Dream outcome x likelihood of success

divided by

time delay x perceived effort

= value.


(1:30) Most brands get the top half of the value equation right.

The hard part is the bottom. (Hence "easy top, hard bottom".)


(4:24) When you should publish pricing


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Make Your Content Memorable | (Top 5 Rebroadcast) How to Make Your Content Memorable | (Top 5 Rebroadcast) Tue, 23 Jan 2024 10:00:57 GMT 1:31 6594a4e1d5efc500164acd24 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/memorable-content-marketing-rebroadcast 6594a4e1d5efc500164acd24 5bb3c34841b240784593315f memorable-content-marketing-rebroadcast full Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 

Hear more: You Need All Three: Pathos, Ethos, and Logos Marketing


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.


My favorite podcast tools:


Order my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"


Podcast home: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 

Hear more: You Need All Three: Pathos, Ethos, and Logos Marketing


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.


My favorite podcast tools:


Order my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"


Podcast home: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast) Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast) Tue, 16 Jan 2024 10:00:10 GMT 4:51 65949f6861678800169a6020 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/whats-out-in-2024-short-form-content-tips-top-5-rebroadcast 65949f6861678800169a6020 5bb3c34841b240784593315f whats-out-in-2024-short-form-content-tips-top-5-rebroadcast In / Out 2024: YouTube, TikTok full We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy.


Out for 2024:

Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!)

Making people wait

Making people click somewhere else (zero click content is in)

Making people fill out forms

Gated content


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021.


Links mentioned:

"How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording)


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy.


Out for 2024:

Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!)

Making people wait

Making people click somewhere else (zero click content is in)

Making people fill out forms

Gated content


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021.


Links mentioned:

"How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording)


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast) One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast) Tue, 09 Jan 2024 10:00:26 GMT 6:03 65949bd8c316a800177bb767 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/one-day-amazon-will-fail-sears 65949bd8c316a800177bb767 5bb3c34841b240784593315f one-day-amazon-will-fail-sears full January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:

(0:05) The Top 5 Rebroadcast explainer / intro for this month

(1:05) Evergreen strategy, you can still get value from 2018 episodes

(1:45) Ephemeral content mistake

(2:05) Top podcast marketing mistake

(3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.

Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.

Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:

(0:05) The Top 5 Rebroadcast explainer / intro for this month

(1:05) Evergreen strategy, you can still get value from 2018 episodes

(1:45) Ephemeral content mistake

(2:05) Top podcast marketing mistake

(3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.

Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.

Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)]]> Tue, 02 Jan 2024 22:40:37 GMT 2:37 659490e5c9ba1d0017072b2c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/charlie-munger 659490e5c9ba1d0017072b2c 5bb3c34841b240784593315f charlie-munger full "The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get.


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode was originally recorded 6/30/2022.


Further recommended listening: Founders Podcast #329 Charlie Munger (the NEW Poor Charlie's Almanack)


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone


Podcast home: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> "The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get.


January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode was originally recorded 6/30/2022.


Further recommended listening: Founders Podcast #329 Charlie Munger (the NEW Poor Charlie's Almanack)


My favorite podcast tools:


ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone


Podcast home: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Why Are We Such Bad Listeners? (Part 2 of 2) Why Are We Such Bad Listeners? (Part 2 of 2) Wed, 13 Dec 2023 11:00:00 GMT 4:53 656b87de7f441e0012e80e1d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/school-made-you-a-fair-reader-and-abad-listener-part-2-of-2 656b87de7f441e0012e80e1d 5bb3c34841b240784593315f school-made-you-a-fair-reader-and-abad-listener-part-2-of-2 Schools teach reading, not listening full Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons:

(0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while listening ability degenerates.

**The typical student graduates into a society where they will have to listen about three times as much as they read. But they're only taught to read.**

(1:25) Neurology: Our brains were not meant to read but to listen (campfire). Far off vistas calm the brain, close-up text creates cortisol.

(2:00) Reason #2: Our brains. We think much faster than words are spoken: Words race through our brains at speeds much higher than 125 words per minute. We receive words at a very slow pace compared with brain capabilities.


Related episodes:

Listening: You Remember 1/8 of What's Said (Part 1 of 2)

What is vocal fry? - YouTube

"The 7-38-55 Rule for Better First Impressions": 40% of attitude conveyed through tone & inflection. 4/14/2022 episode


My favorite podcast tools:


ThinkersOne Videos: Order a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersone

Subscribe free: emilybinder.com/podcast

Coaching session: emilybinder.com/call


Connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons:

(0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while listening ability degenerates.

**The typical student graduates into a society where they will have to listen about three times as much as they read. But they're only taught to read.**

(1:25) Neurology: Our brains were not meant to read but to listen (campfire). Far off vistas calm the brain, close-up text creates cortisol.

(2:00) Reason #2: Our brains. We think much faster than words are spoken: Words race through our brains at speeds much higher than 125 words per minute. We receive words at a very slow pace compared with brain capabilities.


Related episodes:

Listening: You Remember 1/8 of What's Said (Part 1 of 2)

What is vocal fry? - YouTube

"The 7-38-55 Rule for Better First Impressions": 40% of attitude conveyed through tone & inflection. 4/14/2022 episode


My favorite podcast tools:


ThinkersOne Videos: Order a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersone

Subscribe free: emilybinder.com/podcast

Coaching session: emilybinder.com/call


Connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Listening: You Remember 1/8 of What's Said (Part 1 of 2)]]> Fri, 08 Dec 2023 11:00:41 GMT 4:42 656b7e6c64099000127b9e47 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/listening-skills-part-1-of-2 656b7e6c64099000127b9e47 5bb3c34841b240784593315f listening-skills-part-1-of-2 Three Types of Listening full We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening:

  1. Internal listening
  2. Focused listening
  3. 360 listening


Related episodes:

School Made You a Fair Reader and a Bad Listener (Part 2 of 2)

"3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode

"The 7-38-55 Rule for Better First Impressions" - Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection. 4/14/2022 episode


My favorite podcast tools:


ThinkersOne Videos: Order or gift a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersone


Subscribe free: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening:

  1. Internal listening
  2. Focused listening
  3. 360 listening


Related episodes:

School Made You a Fair Reader and a Bad Listener (Part 2 of 2)

"3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode

"The 7-38-55 Rule for Better First Impressions" - Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection. 4/14/2022 episode


My favorite podcast tools:


ThinkersOne Videos: Order or gift a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersone


Subscribe free: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How Long Should a Podcast Be? Half the Length You're Doing.]]> Sat, 02 Dec 2023 18:27:09 GMT 7:22 656b72ed7f441e0012dffd09 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-long-should-a-podcast-be-half-length 656b72ed7f441e0012dffd09 5bb3c34841b240784593315f how-long-should-a-podcast-be-half-length full The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.


3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.

4:30 9-5 job is like a long podcast.

6:00 You aren't paid by the word like Dickens


Links:

  1. "Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweet
  2. Shorter podcasts usually have more listeners.
  3. "Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult Pro
  4. In 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.
  5. Riverside research found that 55% of podcasts are over 30min and
  • 13.6% of podcasts are less than 15min


My favorite tools:


ThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersone


Subscribe free: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.


3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.

4:30 9-5 job is like a long podcast.

6:00 You aren't paid by the word like Dickens


Links:

  1. "Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweet
  2. Shorter podcasts usually have more listeners.
  3. "Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult Pro
  4. In 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.
  5. Riverside research found that 55% of podcasts are over 30min and
  • 13.6% of podcasts are less than 15min


My favorite tools:


ThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersone


Subscribe free: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)]]> Fri, 17 Nov 2023 18:16:55 GMT 5:47 6557ae173dcdee0012a480a7 false https://youtu.be/A3ktFWE0ScY 6557ae173dcdee0012a480a7 5bb3c34841b240784593315f vocal-fry-is-for-tiktok-girlies-matthew-mcconaughey Voice / speaking tips. Jokes about Burning Man. full What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.)

Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..."


Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcast


New! Get priority replies & higher perks when you join my channel and support the show! YouTube Memberships from $2.99/mo. Cancel anytime: youtube.com/@EmilyBinder/videos


Timestamps:

0:30 Vocal fry on podcasts

0:35 The quiet trend: why is everyone on TikTok speaking so softly?

1:00 We demonstrate vocal fry

1:30 Indie rock DJ voice (Pray for ATL!)

2:05 Do men do vocal fry? Matthew McConaughey, Woody Harrelson, burners, Hacky Sack guys

4:00 Business ladies. Fav posture / office stretch since we met in 2010


Related videos:

Write a Perfect Cover Letter in Minutes from 1 ChatGPT Prompt

Get 10 Unique Podcast Guest Questions from ChatGPT Prompt Genius

Laura Larios: Speaking with Confidence: Using Nervous System Voice Techniques

Stop wearing huge headphones.


MY TOOLS:

1) Easily record a video podcast: emilybinder.com/riverside

2) Edit audio or video like a Word doc: emilybinder.com/descript


SHOP MY GEAR:

Full audio / video gear list

My mic: Shure SM7B Microphone - Complete Gear List: https://amzn.to/3snkG8D

Cheaper, also great mic: https://amzn.to/3MQ6H66


Podcast - rate / review / subscribe: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.)

Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..."


Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcast


New! Get priority replies & higher perks when you join my channel and support the show! YouTube Memberships from $2.99/mo. Cancel anytime: youtube.com/@EmilyBinder/videos


Timestamps:

0:30 Vocal fry on podcasts

0:35 The quiet trend: why is everyone on TikTok speaking so softly?

1:00 We demonstrate vocal fry

1:30 Indie rock DJ voice (Pray for ATL!)

2:05 Do men do vocal fry? Matthew McConaughey, Woody Harrelson, burners, Hacky Sack guys

4:00 Business ladies. Fav posture / office stretch since we met in 2010


Related videos:

Write a Perfect Cover Letter in Minutes from 1 ChatGPT Prompt

Get 10 Unique Podcast Guest Questions from ChatGPT Prompt Genius

Laura Larios: Speaking with Confidence: Using Nervous System Voice Techniques

Stop wearing huge headphones.


MY TOOLS:

1) Easily record a video podcast: emilybinder.com/riverside

2) Edit audio or video like a Word doc: emilybinder.com/descript


SHOP MY GEAR:

Full audio / video gear list

My mic: Shure SM7B Microphone - Complete Gear List: https://amzn.to/3snkG8D

Cheaper, also great mic: https://amzn.to/3MQ6H66


Podcast - rate / review / subscribe: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Navigating Client Expectations: Scope Creep & Karmic Contracts]]> Thu, 26 Oct 2023 18:30:07 GMT 8:11 653ab02f5e817300124bb14e false https://youtu.be/OYF3rwYoHR4 653ab02f5e817300124bb14e 5bb3c34841b240784593315f how-to-avoid-business-drama-scope-creep-tips Paula Scher Citi Logo full Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work or retainer.


Scope creep is when a project's scope grows past what was originally planned. The term usually references professional services like marketing or software development but can extend to and retainer engagement such as a financial advisor and client paying a percentage of AUM.


For consultants, advisors, or agencies providing services: hear how to tactfully handle scope creep. And hear when you should LET the scope creep.


Peggy: “You never say thank you.”

Don Draper: “That’s what the money is for!”


Watch on YouTube


Chapters

(1:10) Karmic contract

(1:55) Tips to handle extra requests

(2:28) Hourly rate mistakes

(3:37) Do you earn money or make money?

(4:40) Tips to avoid scope creep

(5:55) Paula Scher Citi logo ($1.5 million napkin)

(6:11) Phrases to request extra deliverables

(6:30) When I give freebies

(7:01 Money taboo (True Pain in Personal Finance)


My podcast tools:

Record and edit a podcast: emilybinder.com/riverside

Edit video / audio with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work or retainer.


Scope creep is when a project's scope grows past what was originally planned. The term usually references professional services like marketing or software development but can extend to and retainer engagement such as a financial advisor and client paying a percentage of AUM.


For consultants, advisors, or agencies providing services: hear how to tactfully handle scope creep. And hear when you should LET the scope creep.


Peggy: “You never say thank you.”

Don Draper: “That’s what the money is for!”


Watch on YouTube


Chapters

(1:10) Karmic contract

(1:55) Tips to handle extra requests

(2:28) Hourly rate mistakes

(3:37) Do you earn money or make money?

(4:40) Tips to avoid scope creep

(5:55) Paula Scher Citi logo ($1.5 million napkin)

(6:11) Phrases to request extra deliverables

(6:30) When I give freebies

(7:01 Money taboo (True Pain in Personal Finance)


My podcast tools:

Record and edit a podcast: emilybinder.com/riverside

Edit video / audio with AI: emilybinder.com/descript

Shop my gear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> That .jpg is Ruining Your Social Media (267% Less Engagement) That .jpg is Ruining Your Social Media (267% Less Engagement) Wed, 18 Oct 2023 17:35:44 GMT 5:48 65301771e700940012d598d1 false https://beetlemoment.com/voicefirst-today/social-media-mistake-rich-media-image 65301771e700940012d598d1 5bb3c34841b240784593315f that-jpg-is-ruining-your-social-media-267-less-engagement full Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.


Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)


When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:


Note: this doesn't apply to zero click content.


Read more on the blog.


Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows


My favorite podcast tools:


ThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersone


Book a marketing or personal brand coaching session: emilybinder.com/call


Subscribe free to this podcast: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.


Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)


When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:


Note: this doesn't apply to zero click content.


Read more on the blog.


Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows


My favorite podcast tools:


ThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersone


Book a marketing or personal brand coaching session: emilybinder.com/call


Subscribe free to this podcast: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack Fri, 29 Sep 2023 03:11:21 GMT 4:41 65164059d2576200119ebf9f false https://beetlemoment.com/voicefirst-today/podcast-mic-review-shure-sm7b-vs-shure-mv7-video 65164059d2576200119ebf9f 5bb3c34841b240784593315f new-shure-sm7b-vs-mv7-review-content-marketing-tip-youtube-c full New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube.

Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO.


Links mentioned:

New mic review video - see blog: beetlemoment.com/gear

YouTube Summary with ChatGPT & Claude (Chrome Extension)

Breaking the Rules: How Inconsistency Can Benefit Your Creative Process


Timestamps:

0:10 New podcast mic review video (YouTube)

2:14 Delegation is not my strength in this area

2:45 Tool / hack: YouTube Summary with ChatGPT (Chrome Extension)

3:25 Nitrogen Fearless Investor Summit

3:54 My Truman Show (and yours)


My favorite podcast tools:


ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube.

Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO.


Links mentioned:

New mic review video - see blog: beetlemoment.com/gear

YouTube Summary with ChatGPT & Claude (Chrome Extension)

Breaking the Rules: How Inconsistency Can Benefit Your Creative Process


Timestamps:

0:10 New podcast mic review video (YouTube)

2:14 Delegation is not my strength in this area

2:45 Tool / hack: YouTube Summary with ChatGPT (Chrome Extension)

3:25 Nitrogen Fearless Investor Summit

3:54 My Truman Show (and yours)


My favorite podcast tools:


ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Why Marketing Costs You 3x Too Much (Missing One Thing) Why Marketing Costs You 3x Too Much (Missing One Thing) Sat, 09 Sep 2023 21:57:00 GMT 8:34 64fce252defa1f0011e11b9f false https://youtu.be/lZAR-6xWo4k 64fce252defa1f0011e11b9f 5bb3c34841b240784593315f why-marketing-costs-you-3x-too-much-missing-one-thing full So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.


Watch this on YouTube: youtube.com/emilybinder


Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof


Book a coaching session: emilybinder.com/call


Links mentioned:

"All marketing is one of three things" episode:

"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"

Video here

Play on Spotify


My favorite podcast tools:


ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.


Watch this on YouTube: youtube.com/emilybinder


Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof


Book a coaching session: emilybinder.com/call


Links mentioned:

"All marketing is one of three things" episode:

"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"

Video here

Play on Spotify


My favorite podcast tools:


ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Don't Do Marketing, Be Marketable. (Threads dead, baby?)]]> Fri, 25 Aug 2023 00:40:37 GMT 4:50 64e7f885bd2b5500108119ce false https://youtu.be/AhsENmyK1Cg 64e7f885bd2b5500108119ce 5bb3c34841b240784593315f dont-do-marketing-be-marketable-threads-dead-baby What Brands Get Wrong full Watch this episode on YouTube. Topics:

Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

  1. Branding
  2. PR
  3. Direct response


Everything else is just tactics. This concept from Bob Knorpp is so key.


I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.


Book a marketing coaching session: emilybinder.com/call


Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast


Mini-pod YouTube playlist: youtube.com/emilybinder


My favorite podcast tools:


ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Watch this episode on YouTube. Topics:

Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

  1. Branding
  2. PR
  3. Direct response


Everything else is just tactics. This concept from Bob Knorpp is so key.


I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.


Book a marketing coaching session: emilybinder.com/call


Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast


Mini-pod YouTube playlist: youtube.com/emilybinder


My favorite podcast tools:


ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business]]> Mon, 14 Aug 2023 15:00:37 GMT 4:23 64cfd05f77a0230011fe14a5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/swipe-sell-the-missing-double-opt-in-in-modern-dating-and-bu 64cfd05f77a0230011fe14a5 5bb3c34841b240784593315f swipe-sell-the-missing-double-opt-in-in-modern-dating-and-bu Plus: Why Every Woman Needs a Secret Google Voice Number full Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.


In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"


In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.


Links:

Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)

Blog post: How to Keep Your LinkedIn Experience Spam-Free

Related episode: Positioning Your Product or Service Unlike Online Dating Profiles


My favorite podcast tools:


ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a marketing coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.


In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"


In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.


Links:

Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)

Blog post: How to Keep Your LinkedIn Experience Spam-Free

Related episode: Positioning Your Product or Service Unlike Online Dating Profiles


My favorite podcast tools:


ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a marketing coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)]]> Sun, 06 Aug 2023 17:07:19 GMT 6:10 64cfd347a0dbaa0011077aea false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-its-not-selling-the-value-equation-easy-top-hard-bottom 64cfd347a0dbaa0011077aea 5bb3c34841b240784593315f why-its-not-selling-the-value-equation-easy-top-hard-bottom full Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.


1) Hormozi's value equation:


Dream outcome x likelihood of success

divided by

time delay x perceived effort

= value.


Most brands and products get the top portion right. The hard part is the bottom. 


2) Plus: should you publish pricing or not?


My favorite podcast tools:


ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a business coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.


1) Hormozi's value equation:


Dream outcome x likelihood of success

divided by

time delay x perceived effort

= value.


Most brands and products get the top portion right. The hard part is the bottom. 


2) Plus: should you publish pricing or not?


My favorite podcast tools:


ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a business coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Why Startup MVPs and Vision Boards Don't Work]]> Wed, 19 Jul 2023 18:57:37 GMT 9:32 64b83221cf6b17001115474e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-startup-mvps-and-vision-boards-dont-work 64b83221cf6b17001115474e 5bb3c34841b240784593315f why-startup-mvps-and-vision-boards-dont-work full Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.


Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life.


NEW! Watch on YouTube


More episodes: YouTube Playlist


Successful startups (some unicorns) who bootstrapped:

Mailchimp

Calendly

Spanx

TechCrunch

Atlassian

Autodesk


Timestamps:

0:18 Kevin Kelly: "prototype, don't plan"

0:49 Vision boards are useless

1:33 Pros / cons of self-funding

2:30 Human Design: non-specific manifestation

3:24 MVP vs cheap ways to validate idea- J Cornelius "Loops"

3:53 How Buffer validated their idea

4:24 How I built WealthVoice

4:44 AI makes MVPs cheap

5:44 Sophia Amoruso: Nasty Gal

6:27 Inexpensive ways to validate an idea (emilybinder.com/typeform)

8:08 Best ideas don't come from spreadsheets but from magic - "Alchemy" - Rory Sutherland


Links & resources:

Kevin Kelly - Be Generous & Unique (Invest Like the Best podcast)

"Loops" by J Cornelius

"Alchemy" by Rory Sutherland

Buffer: Idea to Paying Customers in 7 Weeks: How We Did It

Sophia Amoruso - Diary of a CEO


My favorite podcast tools:


ThinkersOne Videos! Shop: emilybinder.com/thinkersone


Podcast home: emilybinder.com/podcast


Coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.


Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life.


NEW! Watch on YouTube


More episodes: YouTube Playlist


Successful startups (some unicorns) who bootstrapped:

Mailchimp

Calendly

Spanx

TechCrunch

Atlassian

Autodesk


Timestamps:

0:18 Kevin Kelly: "prototype, don't plan"

0:49 Vision boards are useless

1:33 Pros / cons of self-funding

2:30 Human Design: non-specific manifestation

3:24 MVP vs cheap ways to validate idea- J Cornelius "Loops"

3:53 How Buffer validated their idea

4:24 How I built WealthVoice

4:44 AI makes MVPs cheap

5:44 Sophia Amoruso: Nasty Gal

6:27 Inexpensive ways to validate an idea (emilybinder.com/typeform)

8:08 Best ideas don't come from spreadsheets but from magic - "Alchemy" - Rory Sutherland


Links & resources:

Kevin Kelly - Be Generous & Unique (Invest Like the Best podcast)

"Loops" by J Cornelius

"Alchemy" by Rory Sutherland

Buffer: Idea to Paying Customers in 7 Weeks: How We Did It

Sophia Amoruso - Diary of a CEO


My favorite podcast tools:


ThinkersOne Videos! Shop: emilybinder.com/thinkersone


Podcast home: emilybinder.com/podcast


Coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)]]> Fri, 07 Jul 2023 17:54:48 GMT 5:07 64a8516845c3270011d92967 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/who-really-shapes-you-the-average-of-five-revisited-jim-rohn 64a8516845c3270011d92967 5bb3c34841b240784593315f who-really-shapes-you-the-average-of-five-revisited-jim-rohn Peer influence, media diet, and a few speaking / voice tips full "The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends.


Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and influenced by those around us and those we let into our lives, INCLUDING through a screen or a pair of headphones.


So, who are your top five? Are they lifting you up or bringing you down? Are they inspiring you to be the best version of yourself, or are they holding you back from realizing your full potential? Are you, perhaps, more influenced by a podcast host or an influencer than by your closest friends?


Links:


My favorite podcast tools:


ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> "The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends.


Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and influenced by those around us and those we let into our lives, INCLUDING through a screen or a pair of headphones.


So, who are your top five? Are they lifting you up or bringing you down? Are they inspiring you to be the best version of yourself, or are they holding you back from realizing your full potential? Are you, perhaps, more influenced by a podcast host or an influencer than by your closest friends?


Links:


My favorite podcast tools:


ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters]]> Mon, 26 Jun 2023 22:20:51 GMT 7:18 64986d4426bdf30011bb557f false https://youtu.be/aSUXWtE6dBQ 64986d4426bdf30011bb557f 5bb3c34841b240784593315f schwarzeneggers-schmah-bethenny-clause Millions in Business Lessons from Arnold Schwarzenegger and Bethenny Frankel full Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.


First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.


NEW: Watch this podcast (video): youtube.com/emilybinder


There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."


The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.


Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.

Watch YouTube Short: Millions Made: The Bethenny Clause


Timestamps:

0:18 Schwarzenegger's box office success and revenue

0:48 What is schmäh?

1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)

3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2

4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)

5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam

5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"


Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.


First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.


NEW: Watch this podcast (video): youtube.com/emilybinder


There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."


The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.


Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.

Watch YouTube Short: Millions Made: The Bethenny Clause


Timestamps:

0:18 Schwarzenegger's box office success and revenue

0:48 What is schmäh?

1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)

3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2

4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)

5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam

5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"


Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law]]> Wed, 14 Jun 2023 16:40:51 GMT 9:02 6488f5970000780011502542 false https://youtu.be/_Y87Nabjeiw 6488f5970000780011502542 5bb3c34841b240784593315f you-better-hire-people-who-love-chatgpt-ai-moores-law You Better Hire People Who LOVE ChatGPT full At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing. Watch this episode on YouTube.


NEW: YouTube version! Playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".


ChatGPT is getting cheaper and smarter, faster than Moore's Law. Large language models are at an inflection point. Remember, AI is a tool.


Watch YouTube Short: "AI Can Save Your Business Serious Money"


Timestamps:

00:18 ChatGPT is getting cheaper and smarter, faster than Moore's Law

00:34 Moore's Law. Today: Large language models are at an inflection point.

00:49 Radio Shack Ad 1991 and Moore's Law (tweet / image: https://twitter.com/emilybinder/status/1545439415014756354)

01:26 Cathie Wood on Moore's Law and ChatGPT: AI training costs are dropping 70% per year. Episode 44 of "In The Know" (June 2, 2023). Reel: https://www.instagram.com/reel/CtKh_b0tubA/?igshid=MzRlODBiNWFlZA%3D%3D

02:51 AI Prompt Engineer - business gains from AI (see last episode: https://youtu.be/HE-XwN_qQ_c)

04:37 Seth Godin marketing: don't run down the street shouting "look at me"

06:02 Today ads follow you around the internet even after you buy but AI will cut these costs

07:48 Hire employees who use ChatGPT


My gear & tools:

Camera: gear list

Microphone / audio: gear list

Edit podcasts like a Word doc: emilybinder.com/descript <-- Descript promo

Record your podcast like a pro: emilybinder.com/riverside <-- Riverside promo


Follow & connect:

My website | Mini-podcast | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email

Hosted on Acast. See acast.com/privacy for more information.

]]> At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing. Watch this episode on YouTube.


NEW: YouTube version! Playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".


ChatGPT is getting cheaper and smarter, faster than Moore's Law. Large language models are at an inflection point. Remember, AI is a tool.


Watch YouTube Short: "AI Can Save Your Business Serious Money"


Timestamps:

00:18 ChatGPT is getting cheaper and smarter, faster than Moore's Law

00:34 Moore's Law. Today: Large language models are at an inflection point.

00:49 Radio Shack Ad 1991 and Moore's Law (tweet / image: https://twitter.com/emilybinder/status/1545439415014756354)

01:26 Cathie Wood on Moore's Law and ChatGPT: AI training costs are dropping 70% per year. Episode 44 of "In The Know" (June 2, 2023). Reel: https://www.instagram.com/reel/CtKh_b0tubA/?igshid=MzRlODBiNWFlZA%3D%3D

02:51 AI Prompt Engineer - business gains from AI (see last episode: https://youtu.be/HE-XwN_qQ_c)

04:37 Seth Godin marketing: don't run down the street shouting "look at me"

06:02 Today ads follow you around the internet even after you buy but AI will cut these costs

07:48 Hire employees who use ChatGPT


My gear & tools:

Camera: gear list

Microphone / audio: gear list

Edit podcasts like a Word doc: emilybinder.com/descript <-- Descript promo

Record your podcast like a pro: emilybinder.com/riverside <-- Riverside promo


Follow & connect:

My website | Mini-podcast | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email

Hosted on Acast. See acast.com/privacy for more information.

]]> My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO Thu, 01 Jun 2023 18:50:53 GMT 9:03 6478b7db2db2b100119f789f false https://youtu.be/HE-XwN_qQ_c 6478b7db2db2b100119f789f 5bb3c34841b240784593315f 2-must-try-chatgpt-tools-prompt-genius-glasp-hack-youtube-se Generative AI business landscape + starter apps (beginner to intermediate) full Level up your ChatGPT game in minutes. Two free, easy tools: save time with generative AI.


Watch this episode on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".


1:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like:

A) Learn faster: Distill a video to bullet points

B) Boost SEO (YouTube descriptions hack)

4:42 Tool #2: ChatGPT Prompt Genius (Chrome Extension)

5:25 Prompt Engineer careers


Links:


My gear & tools:

Camera gear

Microphone gear

Edit podcasts like a Word doc: emilybinder.com/descript <-- Descript promo

Record your podcast like a pro: emilybinder.com/riverside <-- Riverside promo


Follow & connect:

My website | Mini-pod | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email

Hosted on Acast. See acast.com/privacy for more information.

]]> Level up your ChatGPT game in minutes. Two free, easy tools: save time with generative AI.


Watch this episode on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".


1:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like:

A) Learn faster: Distill a video to bullet points

B) Boost SEO (YouTube descriptions hack)

4:42 Tool #2: ChatGPT Prompt Genius (Chrome Extension)

5:25 Prompt Engineer careers


Links:


My gear & tools:

Camera gear

Microphone gear

Edit podcasts like a Word doc: emilybinder.com/descript <-- Descript promo

Record your podcast like a pro: emilybinder.com/riverside <-- Riverside promo


Follow & connect:

My website | Mini-pod | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired)]]> Sun, 21 May 2023 00:49:08 GMT 8:03 64696a842c59a50011131cb3 false https://youtu.be/_KmlvTLQw6A 64696a842c59a50011131cb3 5bb3c34841b240784593315f the-what-abouts The man in the arena full If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode.


Watch this episode on YouTube.


Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls out"? This scenario felt like that. Retelling it anonymously, hope you enjoy / get it. Frankly, if you are tweeting anything, you agree that it's fair game for scrutiny. Aren't we all here to get better? Oh and another note, if you're a rockstar or a female founder you may hate this episode... ;) but I have faith in you.


Resources - promo / free trial links:


Shop business videos on ThinkersOne: Send a thank-you or pep talk, invite someone to an event, or order a keynote or Zoom drop-in: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode.


Watch this episode on YouTube.


Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls out"? This scenario felt like that. Retelling it anonymously, hope you enjoy / get it. Frankly, if you are tweeting anything, you agree that it's fair game for scrutiny. Aren't we all here to get better? Oh and another note, if you're a rockstar or a female founder you may hate this episode... ;) but I have faith in you.


Resources - promo / free trial links:


Shop business videos on ThinkersOne: Send a thank-you or pep talk, invite someone to an event, or order a keynote or Zoom drop-in: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Don't Bill Hourly (Back to the Black Box)]]> Tue, 09 May 2023 20:00:00 GMT 5:23 645802ef6de49d0011294414 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-bill-hourly-back-to-the-black-box 645802ef6de49d0011294414 5bb3c34841b240784593315f dont-bill-hourly-back-to-the-black-box How to Charge Clients to Create Perceived Value full The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless.


This episode is for anyone who's billing hourly but works in the knowledge economy.


Watch the YouTube Short (1 minute video): Do You Make or Earn Money?


Be careful with hourly rates. Flat fee project rate / ultimate value delivered from a black box is better in many ways.


Connect with me:

ThinkersOne: Buy a personalized video greeting from me to say thanks, invite someone to an event, or give a pep talk to your client or colleague. Or order a 15-minute Zoom drop-in on ThinkersOne.


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Social and email:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless.


This episode is for anyone who's billing hourly but works in the knowledge economy.


Watch the YouTube Short (1 minute video): Do You Make or Earn Money?


Be careful with hourly rates. Flat fee project rate / ultimate value delivered from a black box is better in many ways.


Connect with me:

ThinkersOne: Buy a personalized video greeting from me to say thanks, invite someone to an event, or give a pep talk to your client or colleague. Or order a 15-minute Zoom drop-in on ThinkersOne.


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Social and email:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Domination and Submission Everyday: Your Conversations Explained Domination and Submission Everyday: Your Conversations Explained Thu, 27 Apr 2023 17:13:45 GMT 5:40 644aad49a024a800115d69f4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/domination-and-submission-everyday-your-conversations-explai 644aad49a024a800115d69f4 5bb3c34841b240784593315f domination-and-submission-everyday-your-conversations-explai full Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive).


In most scenarios, a healthy conversation allows both speakers to fluidly trade dom/sub states. But not in an interview (e.g. job interview or guest/host podcast interview).

Hear the tip I gave to one of my podcast clients who's a first-time podcast host.


Episode inspired by Kasia Urbaniak's work. Kasia is a speaker and coach who specializes in power dynamics and interpersonal communication. While studying to be a Taoist nun, she one of NYC's most successful dominatrices.

Kasia's video: One simple trick to reclaim your power | Kasia Urbaniak | TEDxRosario

Kasia's book: Unbound

--

Connect with me:

ThinkersOne: Buy a personalized video greeting from me to say thanks, invite someone to an event, or give a pep talk to your client or colleague. Or order a 15-minute Zoom drop-in on ThinkersOne.


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Book a marketing coaching session: emilybinder.com/call


Social and email:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive).


In most scenarios, a healthy conversation allows both speakers to fluidly trade dom/sub states. But not in an interview (e.g. job interview or guest/host podcast interview).

Hear the tip I gave to one of my podcast clients who's a first-time podcast host.


Episode inspired by Kasia Urbaniak's work. Kasia is a speaker and coach who specializes in power dynamics and interpersonal communication. While studying to be a Taoist nun, she one of NYC's most successful dominatrices.

Kasia's video: One simple trick to reclaim your power | Kasia Urbaniak | TEDxRosario

Kasia's book: Unbound

--

Connect with me:

ThinkersOne: Buy a personalized video greeting from me to say thanks, invite someone to an event, or give a pep talk to your client or colleague. Or order a 15-minute Zoom drop-in on ThinkersOne.


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Book a marketing coaching session: emilybinder.com/call


Social and email:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Ford's $3.76 Billion Mistake. Don't Rush to Build.]]> Tue, 18 Apr 2023 19:56:31 GMT 6:05 643ef5ef87116200113dcbbb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/fords-376-billion-mistake-dont-rush-to-build 643ef5ef87116200113dcbbb 5bb3c34841b240784593315f fords-376-billion-mistake-dont-rush-to-build full The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business.


Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the right thing. You have to understand your market, their pains, and their perceptions. Brands are emotional and so are purchase decisions; logic comes later to justify why we chose. That's just how the human brain works.


Plus: the story of Buffer's product launch shows how you can validate your product idea for free before you spend money building it. I may have gotten a couple details wrong as this was from memory but here's the scoop: Idea to Paying Customers in 7 Weeks: How We Did It (Buffer)


Topics:

  • Ford Edsel - the famous marketing blunder that cost $350 million in 1957 (about $3.76 billion in 2023 dollars)
  • For context: For the fiscal year 2020, Ford spent $5.7 billion on research and development (R&D) expenses. It is worth noting that this figure includes R&D spending for all of Ford's products and services, not just its cars.
  • Buffer validated their product with a landing page that was nearly free before spending money to write any code
  • Calendly is a self-funded startup that reached unicorn status, valued at about $3 billion today. No initial funding. Just solving a problem that was validated by the market: that scheduling meetings via email was arduous = real pain point


Check this out: Bite-size business wisdom via personalized video, from anywhere. No contracts or plane or hassle:

Buy a personalized video greeting / pep talk / event invitation for a client or colleague, or order a 15-minute Zoom drop-in from me on ThinkersOne.


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business.


Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the right thing. You have to understand your market, their pains, and their perceptions. Brands are emotional and so are purchase decisions; logic comes later to justify why we chose. That's just how the human brain works.


Plus: the story of Buffer's product launch shows how you can validate your product idea for free before you spend money building it. I may have gotten a couple details wrong as this was from memory but here's the scoop: Idea to Paying Customers in 7 Weeks: How We Did It (Buffer)


Topics:

  • Ford Edsel - the famous marketing blunder that cost $350 million in 1957 (about $3.76 billion in 2023 dollars)
  • For context: For the fiscal year 2020, Ford spent $5.7 billion on research and development (R&D) expenses. It is worth noting that this figure includes R&D spending for all of Ford's products and services, not just its cars.
  • Buffer validated their product with a landing page that was nearly free before spending money to write any code
  • Calendly is a self-funded startup that reached unicorn status, valued at about $3 billion today. No initial funding. Just solving a problem that was validated by the market: that scheduling meetings via email was arduous = real pain point


Check this out: Bite-size business wisdom via personalized video, from anywhere. No contracts or plane or hassle:

Buy a personalized video greeting / pep talk / event invitation for a client or colleague, or order a 15-minute Zoom drop-in from me on ThinkersOne.


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Friend? Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Friend? Tue, 04 Apr 2023 16:25:22 GMT 5:46 642c4f73be840800112c6217 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/must-know-brand-personality-spectrum-serious-or-playful-auth 642c4f73be840800112c6217 5bb3c34841b240784593315f must-know-brand-personality-spectrum-serious-or-playful-auth How to handle a business crisis with the right tone full Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well.


I take every marketing client through an important exercise of plotting their brand on the personality spectrum. It's one page with five lines. On the far left you have traits like elite, serious, and conventional. On the far right you have traits like mass appeal, playful, and rebel. There are more. Your brand personality falls somewhere along these lines. Your own personality does too. That's why it works.


Plus: how to handle a business crisis of any size by using the right tone of voice for your brand's personality (and a true story from my own website issue that happened this morning along with the tweet language we used to handle it).


Book a 30-minute coaching session to plot your brand on the personality spectrum. It will make the rest of your marketing work better: emilybinder.com/call


Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well.


I take every marketing client through an important exercise of plotting their brand on the personality spectrum. It's one page with five lines. On the far left you have traits like elite, serious, and conventional. On the far right you have traits like mass appeal, playful, and rebel. There are more. Your brand personality falls somewhere along these lines. Your own personality does too. That's why it works.


Plus: how to handle a business crisis of any size by using the right tone of voice for your brand's personality (and a true story from my own website issue that happened this morning along with the tweet language we used to handle it).


Book a 30-minute coaching session to plot your brand on the personality spectrum. It will make the rest of your marketing work better: emilybinder.com/call


Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Top Three Lessons from The 22 Immutable Laws of Marketing Top Three Lessons from The 22 Immutable Laws of Marketing Thu, 30 Mar 2023 18:06:16 GMT 5:45 6425cf980e4e660011cf4a2f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/top-three-lessons-from-the-22-immutable-laws-of-marketing 6425cf980e4e660011cf4a2f 5bb3c34841b240784593315f top-three-lessons-from-the-22-immutable-laws-of-marketing Plus: Why Discounts and Sales are Like Alcohol full Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing.


Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


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]]> Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing.


Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Book a coaching session: emilybinder.com/call


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Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[What's Wrong with the Term "Female Founder"?]]> Fri, 17 Mar 2023 16:45:32 GMT 5:13 6414992d3ff45f001132a336 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/whats-wrong-with-the-term-female-founder 6414992d3ff45f001132a336 5bb3c34841b240784593315f whats-wrong-with-the-term-female-founder Stewardess, Secretary, Female Founder full Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does).


First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily correspond with a person's gender identity or how they identify themselves.


If you use this term, consider what it really means. Maybe you won't like it anymore. I don't care if you use it, I'm not offended, I've even used it in the past. Just sharing perspective.


Buy a personalized video for your team's next event, a 1-minute thank-you or a pep talk for a client or colleague, or a Zoom drop-in from me on ThinkersOne:

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]]> Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does).


First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily correspond with a person's gender identity or how they identify themselves.


If you use this term, consider what it really means. Maybe you won't like it anymore. I don't care if you use it, I'm not offended, I've even used it in the past. Just sharing perspective.


Buy a personalized video for your team's next event, a 1-minute thank-you or a pep talk for a client or colleague, or a Zoom drop-in from me on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate / review / subscribe to this podcast or Alexa Flash Briefing: emilybinder.com/podcast


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]]> Charm Pricing: Why Over 60% of Prices End in the Number 9 Charm Pricing: Why Over 60% of Prices End in the Number 9 Wed, 08 Mar 2023 00:03:22 GMT 4:44 6407d0cab4fca80011477727 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/charm-pricing-why-over-60-of-prices-end-in-the-number-9 6407d0cab4fca80011477727 5bb3c34841b240784593315f charm-pricing-why-over-60-of-prices-end-in-the-number-9 full The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.


Topics:

  • Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)
  • Vanity pricing for considered purchases (HNW or luxury goods)
  • 5s are not good. $5000 is especially bad. #anecdotal
  • How to know if your brand aligns with charm pricing or vanity pricing
  • Historic marketing inspiration story: the successful marketing strategy that launched the Chicago Daily News for 1 cent in 1875 even though there weren't enough pennies in circulation


ThinkersOne videos:

Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


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Hosted on Acast. See acast.com/privacy for more information.

]]> The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.


Topics:

  • Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)
  • Vanity pricing for considered purchases (HNW or luxury goods)
  • 5s are not good. $5000 is especially bad. #anecdotal
  • How to know if your brand aligns with charm pricing or vanity pricing
  • Historic marketing inspiration story: the successful marketing strategy that launched the Chicago Daily News for 1 cent in 1875 even though there weren't enough pennies in circulation


ThinkersOne videos:

Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[You Get 150 Best Friends - Limits to Your Network (Dunbar's Number)]]> Thu, 23 Feb 2023 01:39:35 GMT 7:28 63f6c3d76c3fc000117eb68a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-get-150-best-friends-limits-to-your-network-dunbars-numb 63f6c3d76c3fc000117eb68a 5bb3c34841b240784593315f you-get-150-best-friends-limits-to-your-network-dunbars-numb Human Design and Networking Insights full When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, which is responsible for social cognition.


In other words, our brains are wired to handle a certain number of relationships. This includes everyone from close friends and family to acquaintances and even people we just know by name. And if we try to maintain more relationships than we're capable of, it can become overwhelming and stressful.


It's important to recognize the limitations of our social capacities and to focus on cultivating meaningful relationships.


The best thing you can do in business from a relationship standpoint is to generously connect the people you know who will be mutually beneficial. This gives me juice, how about you?


Links and topics mentioned:


  • Type 2/4 in Human Design: Hermit Opportunist. This type is all about finding a balance between introspection and exploration.
  • Human design is a self-exploration system that combines ancient and modern beliefs. Human design draws on traditions like the I-Ching, the Kabbalah, the chakra system, and astrology to help you understand what makes you unique.
  • Human Design - YouTube video: I Found the Best Personality Profile for Entrepreneurs | Human Design
  • Bethenny Frankel's mini-podcast is excellent - learn from her format and cadence for your own podcast inspo: Just B
  • Follow Tyrone Ross (crypto, startups, fintech): https://twitter.com/TR401


Get expert speakers and thought leaders speaking directly to you on ThinkersOne. Buy a personalized video greeting for your team or a Zoom drop-in or keynote from me: https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate/review/subscribe to this podcast: emilybinder.com/podcast


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, which is responsible for social cognition.


In other words, our brains are wired to handle a certain number of relationships. This includes everyone from close friends and family to acquaintances and even people we just know by name. And if we try to maintain more relationships than we're capable of, it can become overwhelming and stressful.


It's important to recognize the limitations of our social capacities and to focus on cultivating meaningful relationships.


The best thing you can do in business from a relationship standpoint is to generously connect the people you know who will be mutually beneficial. This gives me juice, how about you?


Links and topics mentioned:


  • Type 2/4 in Human Design: Hermit Opportunist. This type is all about finding a balance between introspection and exploration.
  • Human design is a self-exploration system that combines ancient and modern beliefs. Human design draws on traditions like the I-Ching, the Kabbalah, the chakra system, and astrology to help you understand what makes you unique.
  • Human Design - YouTube video: I Found the Best Personality Profile for Entrepreneurs | Human Design
  • Bethenny Frankel's mini-podcast is excellent - learn from her format and cadence for your own podcast inspo: Just B
  • Follow Tyrone Ross (crypto, startups, fintech): https://twitter.com/TR401


Get expert speakers and thought leaders speaking directly to you on ThinkersOne. Buy a personalized video greeting for your team or a Zoom drop-in or keynote from me: https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Rate/review/subscribe to this podcast: emilybinder.com/podcast


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Subscriptions for Success: Lessons from Uber One and Amazon Prime Subscriptions for Success: Lessons from Uber One and Amazon Prime Mon, 13 Feb 2023 22:49:36 GMT 7:30 63eabe80887e3300116002e0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/subscriptions-for-success-lessons-from-uber-one-and-amazon-p 63eabe80887e3300116002e0 5bb3c34841b240784593315f subscriptions-for-success-lessons-from-uber-one-and-amazon-p Driving 4x Higher Customer Lifetime Value: The Strategy Behind Membership full Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.


Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).


Related episodes (mini-pods):

  1. Four Types of Leverage in Your Business (play on Spotify)
  2. Marketing is about Perception, Not Product (play on Spotify)
  3. Sell the Problem You Solve, Not the Product You Have (play on Spotify)


No one can argue against the value that Amazon Prime delivers. JPMorgan analyst Doug Anmuth estimated the true value of an Amazon Prime membership to be worth around $1,000 if you were to fully price out each service. (Via TheFly / JPMorgan)


In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.) 


Amazon Prime membership benefits:

  • Free two-day shipping, plus extra privileges like music and video streaming
  • $139 annual fee


Uber One membership benefits:


  • Member pricing guaranteed: 5% off eligible rides and orders on food, grocery, alcohol and more
  • Priority service: Top-rated drivers, and Uber One Promise
  • Unlimited $0 Delivery Fee on eligible orders
  • Exclusive access to perks: Premium member support, special offers, invite-only experiences
  • $9.99 per month or $99.99 per year


Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP


ThinkersOne: buy a personalized video greeting, a Zoom drop-in, or conference keynote:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.


Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).


Related episodes (mini-pods):

  1. Four Types of Leverage in Your Business (play on Spotify)
  2. Marketing is about Perception, Not Product (play on Spotify)
  3. Sell the Problem You Solve, Not the Product You Have (play on Spotify)


No one can argue against the value that Amazon Prime delivers. JPMorgan analyst Doug Anmuth estimated the true value of an Amazon Prime membership to be worth around $1,000 if you were to fully price out each service. (Via TheFly / JPMorgan)


In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.) 


Amazon Prime membership benefits:

  • Free two-day shipping, plus extra privileges like music and video streaming
  • $139 annual fee


Uber One membership benefits:


  • Member pricing guaranteed: 5% off eligible rides and orders on food, grocery, alcohol and more
  • Priority service: Top-rated drivers, and Uber One Promise
  • Unlimited $0 Delivery Fee on eligible orders
  • Exclusive access to perks: Premium member support, special offers, invite-only experiences
  • $9.99 per month or $99.99 per year


Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP


ThinkersOne: buy a personalized video greeting, a Zoom drop-in, or conference keynote:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Unlocking Success: The Power of Purpose in Your Business Unlocking Success: The Power of Purpose in Your Business Mon, 30 Jan 2023 23:20:40 GMT 2:52 63d850ea47bf8c0011fb86ce false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/unlocking-success-power-of-purpose-in-business 63d850ea47bf8c0011fb86ce 5bb3c34841b240784593315f unlocking-success-power-of-purpose-in-business 5x higher return on assets for companies with strong sense of purpose full Research shows that companies with a clear sense of purpose outperform their competitors.

  1. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose.
  2. Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose.
  3. The acclaimed book Firms of Endearment tracked the financial performance of 18 purpose-driven companies over the course of 10 years. These 18 companies had an average annual return on equity of 9% to 13.1% higher than the average company in the S&P 500. The book also found that purposeful companies outperformed the S&P 500 by an impressive 10 times. 


Finding your purpose can be a journey, but it starts with asking yourself what you stand for and what you're passionate about.


Once you have a clear understanding of your purpose, you can use it to guide your business decisions, attract employees and customers who share your values, and make a real impact in the world.


Subscribe free, rate and review this show: Voice Marketing with Emily Binder - emilybinder.com/podcast


Related NEW video: I Found the Best Personality Profile for Entrepreneurs | Human Design


Buy a personalized video greeting or Zoom drop-in with me for your team, client, friend, or a creative event invitation on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Follow me/connect:

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Hosted on Acast. See acast.com/privacy for more information.

]]> Research shows that companies with a clear sense of purpose outperform their competitors.

  1. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose.
  2. Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose.
  3. The acclaimed book Firms of Endearment tracked the financial performance of 18 purpose-driven companies over the course of 10 years. These 18 companies had an average annual return on equity of 9% to 13.1% higher than the average company in the S&P 500. The book also found that purposeful companies outperformed the S&P 500 by an impressive 10 times. 


Finding your purpose can be a journey, but it starts with asking yourself what you stand for and what you're passionate about.


Once you have a clear understanding of your purpose, you can use it to guide your business decisions, attract employees and customers who share your values, and make a real impact in the world.


Subscribe free, rate and review this show: Voice Marketing with Emily Binder - emilybinder.com/podcast


Related NEW video: I Found the Best Personality Profile for Entrepreneurs | Human Design


Buy a personalized video greeting or Zoom drop-in with me for your team, client, friend, or a creative event invitation on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Your Business Should Be a Black Box (99% True) Your Business Should Be a Black Box (99% True) Thu, 19 Jan 2023 19:35:38 GMT 5:47 63c99b8aeb0a7a0010bf2070 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-business-should-be-a-black-box-99-true 63c99b8aeb0a7a0010bf2070 5bb3c34841b240784593315f your-business-should-be-a-black-box-99-true Also: Get Personalized ThinkersOne Videos full Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.


  • 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot)
  • For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros). Source: HelpScout


Order a personalized video from me on ThinkersOne: https://thinkersone.com/products/emily-binder?variant=41990647480488

Choose from:

  1. Think:Greeting: a 2-minute personalized greeting, pep-talk, idea generator, or thank-you / recognition video
  2. Think:Idea: 12 to 15 minute keynote on marketing topics
  3. Think:Live: A Zoom drop-in to energize your next meeting or ask specific questions


Check out all the incredible Thinkers from best selling authors to motivational speakers and business experts on ThinkersOne. This platform was co-founded by Aubrey Rosenhek and my friend, the brilliant and prolific Mitch Joel, one of North America's leading visionaries and author of Ctrl Alt Delete. Not hyperbole. Mitch's podcast Six Pixels of Separation has been a top 10 business & innovation podcast for over a decade. It was one of the first podcasts that got me into business. Second-to-none guests. Mitch's buddy Seth Godin on multiple times. People like that. Tap in on Spotify: Six Pixels of Separation.


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.


  • 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot)
  • For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros). Source: HelpScout


Order a personalized video from me on ThinkersOne: https://thinkersone.com/products/emily-binder?variant=41990647480488

Choose from:

  1. Think:Greeting: a 2-minute personalized greeting, pep-talk, idea generator, or thank-you / recognition video
  2. Think:Idea: 12 to 15 minute keynote on marketing topics
  3. Think:Live: A Zoom drop-in to energize your next meeting or ask specific questions


Check out all the incredible Thinkers from best selling authors to motivational speakers and business experts on ThinkersOne. This platform was co-founded by Aubrey Rosenhek and my friend, the brilliant and prolific Mitch Joel, one of North America's leading visionaries and author of Ctrl Alt Delete. Not hyperbole. Mitch's podcast Six Pixels of Separation has been a top 10 business & innovation podcast for over a decade. It was one of the first podcasts that got me into business. Second-to-none guests. Mitch's buddy Seth Godin on multiple times. People like that. Tap in on Spotify: Six Pixels of Separation.


Follow me/connect:

My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Find Your Ideal Audience and Align Your Business with Your Gifts How to Find Your Ideal Audience and Align Your Business with Your Gifts Sat, 31 Dec 2022 06:27:21 GMT 7:10 63afd649432cf0001126f6ea false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-find-your-ideal-audience-and-align-your-business-with 63afd649432cf0001126f6ea 5bb3c34841b240784593315f how-to-find-your-ideal-audience-and-align-your-business-with 2022 Reflections, Human Design, Michael Jordan, and Marketing full Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment:

  1. Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now
  2. Human Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your work
  3. Related podcast: "Is that resolution actually aligned for you?" from Human Design 


Buy a personalized video greeting for your team or a Zoom drop-in or keynote from me on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment:

  1. Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now
  2. Human Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your work
  3. Related podcast: "Is that resolution actually aligned for you?" from Human Design 


Buy a personalized video greeting for your team or a Zoom drop-in or keynote from me on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Marketing is about Perception, Not Product Marketing is about Perception, Not Product Tue, 20 Dec 2022 01:38:53 GMT 5:37 63a1122eee31ed00117f9901 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/marketing-is-about-perception-not-product 63a1122eee31ed00117f9901 5bb3c34841b240784593315f marketing-is-about-perception-not-product full The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.


Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write:


There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.


What comes to mind for you after Uber, Band-Aid, Kleenex, and Rollerblade? Chime in: comment on my LinkedIn post here or my tweet here with your favorite top products or brands in their categories.


Your challenge heading into Q1: Find a way to be the first or only in a category. It will probably be a derivative of the category you're already in (like Amelia Earhart being the first woman to fly solo across the Atlantic vs. the second person to do so - which is forgettable). Get creative. #positioning


Subscribe free or rate & review this show: emilybinder.com/podcast


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.


Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write:


There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.


What comes to mind for you after Uber, Band-Aid, Kleenex, and Rollerblade? Chime in: comment on my LinkedIn post here or my tweet here with your favorite top products or brands in their categories.


Your challenge heading into Q1: Find a way to be the first or only in a category. It will probably be a derivative of the category you're already in (like Amelia Earhart being the first woman to fly solo across the Atlantic vs. the second person to do so - which is forgettable). Get creative. #positioning


Subscribe free or rate & review this show: emilybinder.com/podcast


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> A Framework for Negotiation: I FORESAW IT (Seth Freeman) A Framework for Negotiation: I FORESAW IT (Seth Freeman) Wed, 07 Dec 2022 13:30:11 GMT 6:53 638811485058c400121e00e0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/a-framework-for-negotiation-i-foresaw-it-seth-freeman 638811485058c400121e00e0 5bb3c34841b240784593315f a-framework-for-negotiation-i-foresaw-it-seth-freeman full Running you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :)


I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon here.


I like the simplicity of Jordan's three scales of certainty required to close a sale:

You need roughly an 8, 9, or 10 out of 10 on your target's certainty about:

  1. product or service
  2. person (you)
  3. company or brand


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Running you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :)


I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon here.


I like the simplicity of Jordan's three scales of certainty required to close a sale:

You need roughly an 8, 9, or 10 out of 10 on your target's certainty about:

  1. product or service
  2. person (you)
  3. company or brand


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> Four Types of Leverage in Your Business (Low-High) Four Types of Leverage in Your Business (Low-High) Thu, 01 Dec 2022 02:02:35 GMT 7:53 63880b3b1f877f0010e72934 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/four-types-of-leverage-in-your-business-low-high 63880b3b1f877f0010e72934 5bb3c34841b240784593315f four-types-of-leverage-in-your-business-low-high My Story: From Cake to Code full A simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok).


Hear the story of my "side hustle" from before that term existed. It was a low leverage but delightful business in 2009, an Etsy bakery where I sold jar cakes with a 1-month shelf life. #USP ... My shop was Adore a Jar Bakery (this tweet thread has the story I tell in shorter text form here.)


Find out why physical businesses without code or media have lower leverage, and why SaaS has almost the ultimate leverage. But your goal in building a digital business shouldn't necessarily be getting a million users or achieving unicorn status. Even though or society worships tech gods and software is eating the world. Yes I have a SaaS startup (2.5 years into it), but oh did I love my little bakery.


Small businesses that are profitable and solid with revenue and customers are the backbone of our economy in many ways. You should be proud if you have one. Many "entrepreneurs" have an idea with no product or results. Ideas are worthless without execution. A few years ago you could sell a pre-revenue idea to investors and get millions in funding. Does it make sense? Maybe. Because VCs are betters playing a numbers game. Anyway:


4 types of leverage in business, in increasing order (see tweet for more):

  1. Labor - hire people
  2. Capital - deploy others' money or your money
  3. Code (software) - 1 time build, infinite users
  4. Media - 1 time content, potential millions of impressions, build brand, build SME, build audience to monetize later


Leverage idea and list of 4 types via Alex Hormozi's podcast, The Game w/Alex Hormozi - this is a great episode, and check out all his content for business, marketing, sales ideas and tips: "Attention is the New Oil".


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> A simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok).


Hear the story of my "side hustle" from before that term existed. It was a low leverage but delightful business in 2009, an Etsy bakery where I sold jar cakes with a 1-month shelf life. #USP ... My shop was Adore a Jar Bakery (this tweet thread has the story I tell in shorter text form here.)


Find out why physical businesses without code or media have lower leverage, and why SaaS has almost the ultimate leverage. But your goal in building a digital business shouldn't necessarily be getting a million users or achieving unicorn status. Even though or society worships tech gods and software is eating the world. Yes I have a SaaS startup (2.5 years into it), but oh did I love my little bakery.


Small businesses that are profitable and solid with revenue and customers are the backbone of our economy in many ways. You should be proud if you have one. Many "entrepreneurs" have an idea with no product or results. Ideas are worthless without execution. A few years ago you could sell a pre-revenue idea to investors and get millions in funding. Does it make sense? Maybe. Because VCs are betters playing a numbers game. Anyway:


4 types of leverage in business, in increasing order (see tweet for more):

  1. Labor - hire people
  2. Capital - deploy others' money or your money
  3. Code (software) - 1 time build, infinite users
  4. Media - 1 time content, potential millions of impressions, build brand, build SME, build audience to monetize later


Leverage idea and list of 4 types via Alex Hormozi's podcast, The Game w/Alex Hormozi - this is a great episode, and check out all his content for business, marketing, sales ideas and tips: "Attention is the New Oil".


Follow me on social:

LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[An Approach Most Marketers Wouldn't Recommend (But I Do)]]> Thu, 24 Nov 2022 19:31:49 GMT 9:25 637fc6a5024371001139e32d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/an-approach-most-marketers-wouldnt-recommend-but-i-do 637fc6a5024371001139e32d 5bb3c34841b240784593315f an-approach-most-marketers-wouldnt-recommend-but-i-do New Email Brought to Life (Why You Need Text + Voice) full Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time."


At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you actually perform better when given flexibility.


I wrote you a letter and I'm reading it here. This episode is about a calmer approach to content marketing in a world where 500 million tweets are published each day.


See my latest email (the one I read on this episode - and you'll get the point of doing text PLUS voice)


Sign up for my emails: emilybinder.com/email


Subscribe free, rate and review this minipod in your favorite app or as an Alexa Flash Briefing: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time."


At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you actually perform better when given flexibility.


I wrote you a letter and I'm reading it here. This episode is about a calmer approach to content marketing in a world where 500 million tweets are published each day.


See my latest email (the one I read on this episode - and you'll get the point of doing text PLUS voice)


Sign up for my emails: emilybinder.com/email


Subscribe free, rate and review this minipod in your favorite app or as an Alexa Flash Briefing: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Become an Amazon Associate (Get Paid When You Share Products) How to Become an Amazon Associate (Get Paid When You Share Products) Wed, 16 Nov 2022 12:00:00 GMT 3:35 636d30b78483d20011db0ac3 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-become-an-amazon-associate-get-paid-when-you-share-pr 636d30b78483d20011db0ac3 5bb3c34841b240784593315f how-to-become-an-amazon-associate-get-paid-when-you-share-pr Earn Commission When You Share Books or Products full Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid.


Sign up to become an Amazon Associate: https://affiliate-program.amazon.com/home


You just click to share your Associates text link instead of the standard product URL when sharing a product (books are perfect for this). Level up with Amazon Idea Lists (like "Work From Home") on your Amazon Storefront - check mine out for ideas (podcast equipment recs, tech gear, etc.): https://www.amazon.com/shop/emilybinder


Examples:

  1. The links in the description of this podcast equipment setup and review are Associates links: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup
  2. Amazon Associates link to a book Rubin recommended: https://amzn.to/3Wc4W6e ("You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself")


Follow Rubin Miller's blog: Fortunes and Frictions Investment Blog

Follow @RubinJMiller on Twitter (he recommends great books and has excellent investing advice): https://twitter.com/RubinJMiller


This podcast is not sponsored. It's just a tip to earn you some money while doing what you're already doing.


Subscribe free, rate and review this podcast: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid.


Sign up to become an Amazon Associate: https://affiliate-program.amazon.com/home


You just click to share your Associates text link instead of the standard product URL when sharing a product (books are perfect for this). Level up with Amazon Idea Lists (like "Work From Home") on your Amazon Storefront - check mine out for ideas (podcast equipment recs, tech gear, etc.): https://www.amazon.com/shop/emilybinder


Examples:

  1. The links in the description of this podcast equipment setup and review are Associates links: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup
  2. Amazon Associates link to a book Rubin recommended: https://amzn.to/3Wc4W6e ("You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself")


Follow Rubin Miller's blog: Fortunes and Frictions Investment Blog

Follow @RubinJMiller on Twitter (he recommends great books and has excellent investing advice): https://twitter.com/RubinJMiller


This podcast is not sponsored. It's just a tip to earn you some money while doing what you're already doing.


Subscribe free, rate and review this podcast: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> 4 Tips to Improve Your Voice with Vocalics 4 Tips to Improve Your Voice with Vocalics Thu, 10 Nov 2022 16:46:05 GMT 5:45 636d2acd466d33001181d551 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/4-tips-to-improve-your-voice-with-vocalics 636d2acd466d33001181d551 5bb3c34841b240784593315f 4-tips-to-improve-your-voice-with-vocalics Master volume, melody, pauses, and 86 the upspeak! full Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak, that pesky habit that makes a statement sound like a question by ending that sentence on a higher note. Upspeak diminishes your authority.


You can practice any of these tips to communicate better today! Book a marketing coaching session with me here to work on your voice, speaking, or voice marketing (use promo code PODCAST for 10% off).


Key ideas:

  • Vocalics
  • Stress (volume) on focus words
  • Voiced punctuation through pauses
  • The right melody for your sentence


Related episodes (listen to these next):

  1. 3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder
  2. The 7-38-55 Rule for Better First Impressions: Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection.


Inspo article from HBR: Don’t Underestimate the Power of Your Voice


Rate and review this show or subscribe free on your podcast app or Alexa Flash Briefing: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak, that pesky habit that makes a statement sound like a question by ending that sentence on a higher note. Upspeak diminishes your authority.


You can practice any of these tips to communicate better today! Book a marketing coaching session with me here to work on your voice, speaking, or voice marketing (use promo code PODCAST for 10% off).


Key ideas:

  • Vocalics
  • Stress (volume) on focus words
  • Voiced punctuation through pauses
  • The right melody for your sentence


Related episodes (listen to these next):

  1. 3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder
  2. The 7-38-55 Rule for Better First Impressions: Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection.


Inspo article from HBR: Don’t Underestimate the Power of Your Voice


Rate and review this show or subscribe free on your podcast app or Alexa Flash Briefing: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> Why Nora Accidentally Cashed Out Her 401(k) Why Nora Accidentally Cashed Out Her 401(k) Sat, 29 Oct 2022 22:21:49 GMT 4:51 635da77df464cc00127d995d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-nora-accidentally-cashed-out-her-401k 635da77df464cc00127d995d 5bb3c34841b240784593315f why-nora-accidentally-cashed-out-her-401k full In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them?


Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion, known as the great wealth transfer.


How are financial advisors planning to attract and serve clients as women have a greater say in significant financial decisions? It's a challenge for this industry and how you communicate is table stakes. Marketing is at the crux and you have to adapt to evolving client needs. Book a marketing coaching session with me: https://emilybinder.com/call/

Hosted on Acast. See acast.com/privacy for more information.

]]> In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them?


Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion, known as the great wealth transfer.


How are financial advisors planning to attract and serve clients as women have a greater say in significant financial decisions? It's a challenge for this industry and how you communicate is table stakes. Marketing is at the crux and you have to adapt to evolving client needs. Book a marketing coaching session with me: https://emilybinder.com/call/

Hosted on Acast. See acast.com/privacy for more information.

]]> News: Merchants Can Pass Credit Card Fees to Customers (Canada) News: Merchants Can Pass Credit Card Fees to Customers (Canada) Wed, 12 Oct 2022 22:19:45 GMT 3:25 63473d82e59de0001241d9d5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/news-merchants-can-pass-credit-card-fees-to-customers-canada 63473d82e59de0001241d9d5 5bb3c34841b240784593315f news-merchants-can-pass-credit-card-fees-to-customers-canada The Future of 72 Year-Old Credit Card Payments and DeFi full The first credit card is generally considered to be the Diners Club Card, which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating.


News (October 2022): In Canada, retailers and other businesses will be allowed to pass on fees of up to 2.4% to consumers.


Where we stand today: For every $100,000 you do in sales, as a merchant you pay about $2,400 in fees to issuing banks (sometimes more like $3,000 if you use Stripe or other popular e-commerce processing platforms). Will businesses actually invoke this new ability to pass on fees? Survey says:


A 10/5/22 report from the Canadian Federation of Independent Business:

In Canada:

19% of small businesses are considering an added charge for credit card transactions to offset processing fees.

26% of respondents said they will add a surcharge if their competitors or suppliers do.

40% of small businesses say they are not sure yet.

15% do not intend to add an additional charge.


Today in the U.S.:

  • Merchants pay about 2.4% for the convenience of accepting credit cards.
  • Consumers reap credit card rewards.
  • All of it is centralized finance based on a 72-year-old technology (credit cards) which monetarily benefits the middle man (banks or credit card companies) and offers the benefits of quick payments and convenience to the customer and merchant.


Where is this heading? Is Canada leading a new trend in passing on merchant fees to consumers?


News article:

Credit card companies in Canada are now giving businesses the option to add a surcharge to purchases, which means you could start paying more when you use your credit card. Following a class action lawsuit earlier this year, credit card companies Visa and Mastercard must now provide businesses the option to add a surcharge on credit card purchases to offset merchant fees, which typically cost the business around 1.5 to 2.5% of the sale. This means that, in some cases, the cost of paying via credit card can now be passed on to the customer, rather than the company selling the goods.

-Global News Canada, 10/5/2022: Paying by credit card? Most businesses in Canada can soon add surcharges for that

Hosted on Acast. See acast.com/privacy for more information.

]]> The first credit card is generally considered to be the Diners Club Card, which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating.


News (October 2022): In Canada, retailers and other businesses will be allowed to pass on fees of up to 2.4% to consumers.


Where we stand today: For every $100,000 you do in sales, as a merchant you pay about $2,400 in fees to issuing banks (sometimes more like $3,000 if you use Stripe or other popular e-commerce processing platforms). Will businesses actually invoke this new ability to pass on fees? Survey says:


A 10/5/22 report from the Canadian Federation of Independent Business:

In Canada:

19% of small businesses are considering an added charge for credit card transactions to offset processing fees.

26% of respondents said they will add a surcharge if their competitors or suppliers do.

40% of small businesses say they are not sure yet.

15% do not intend to add an additional charge.


Today in the U.S.:

  • Merchants pay about 2.4% for the convenience of accepting credit cards.
  • Consumers reap credit card rewards.
  • All of it is centralized finance based on a 72-year-old technology (credit cards) which monetarily benefits the middle man (banks or credit card companies) and offers the benefits of quick payments and convenience to the customer and merchant.


Where is this heading? Is Canada leading a new trend in passing on merchant fees to consumers?


News article:

Credit card companies in Canada are now giving businesses the option to add a surcharge to purchases, which means you could start paying more when you use your credit card. Following a class action lawsuit earlier this year, credit card companies Visa and Mastercard must now provide businesses the option to add a surcharge on credit card purchases to offset merchant fees, which typically cost the business around 1.5 to 2.5% of the sale. This means that, in some cases, the cost of paying via credit card can now be passed on to the customer, rather than the company selling the goods.

-Global News Canada, 10/5/2022: Paying by credit card? Most businesses in Canada can soon add surcharges for that

Hosted on Acast. See acast.com/privacy for more information.

]]> Tone of Voice Predicted Medical Malpractice Lawsuits Tone of Voice Predicted Medical Malpractice Lawsuits Fri, 23 Sep 2022 02:05:32 GMT 3:11 632d146ce7282200130d9573 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tone-of-voice-predicted-medical-malpractice-lawsuits 632d146ce7282200130d9573 5bb3c34841b240784593315f tone-of-voice-predicted-medical-malpractice-lawsuits Plus 3 Tips for a More Impactful Voice full Tone of voice predicted medical malpractice lawsuits. See study here.


Plus: Three tips to warm up your vocal instrument before a call or speech.


Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions.


New video: watch my conversation with nervous system coach Laura Larios: How to Make Your Voice More Impactful - Nervous System Tips.

Hosted on Acast. See acast.com/privacy for more information.

]]> Tone of voice predicted medical malpractice lawsuits. See study here.


Plus: Three tips to warm up your vocal instrument before a call or speech.


Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions.


New video: watch my conversation with nervous system coach Laura Larios: How to Make Your Voice More Impactful - Nervous System Tips.

Hosted on Acast. See acast.com/privacy for more information.

]]> Positioning Your Product or Service Unlike Dating Profiles Positioning Your Product or Service Unlike Dating Profiles Sun, 11 Sep 2022 15:58:55 GMT 6:20 631e05bf23d31800134696e4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/positioning-your-product-or-service-unlike-dating-profiles 631e05bf23d31800134696e4 5bb3c34841b240784593315f positioning-your-product-or-service-unlike-dating-profiles full Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not when it comes to positioning! Get more insights about positioning, product design, and UX from @ninelabs on Twitter and Linkedin. Subscribe free, rate and review this show wherever you get your podcasts or Alexa Flash Briefing (click here).

Hosted on Acast. See acast.com/privacy for more information.

]]> Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not when it comes to positioning! Get more insights about positioning, product design, and UX from @ninelabs on Twitter and Linkedin. Subscribe free, rate and review this show wherever you get your podcasts or Alexa Flash Briefing (click here).

Hosted on Acast. See acast.com/privacy for more information.

]]> Quick and Dirty Audiogram Hack (iPhone + Spotify Tip) Quick and Dirty Audiogram Hack (iPhone + Spotify Tip) Sun, 28 Aug 2022 17:55:05 GMT 4:17 630babf9407e390012db1188 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/quick-and-dirty-audiogram-hack-iphone-spotify-tip 630babf9407e390012db1188 5bb3c34841b240784593315f quick-and-dirty-audiogram-hack-iphone-spotify-tip How to Make an iPhone Screen Recording of a Podcast on Spotify for Instagram full How to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions.


Steps:

  1. On iPhone, start a screen recording with sound on.
  2. Start a screen recording while your podcast is playing on Spotify.
  3. That screen recording will be in your camera roll.
  4. Choose it and share it to Instagram as a story.
  5. In IG, tap the sticker for Captions and let them auto generate for each story (each 15-second segment).
  6. Correct any typos as needed (optional).


Alternative apps I like to create audiograms (use the below links for promos or free Pro account access):

Audiogram (getaudiogram.com)

Headliner (headliner.app)


What is an audiogram? Example: See 59-second audiograms from this show on the @beetlemoment Instagram (note - these are created in Headliner with a premium Guest template).


Rate, review, and subscribe free to this show wherever you listen.

Enable our 5-star rated Alexa Flash Briefing "Voice Marketing with Emily Binder" for hands-free updates!:

emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> How to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions.


Steps:

  1. On iPhone, start a screen recording with sound on.
  2. Start a screen recording while your podcast is playing on Spotify.
  3. That screen recording will be in your camera roll.
  4. Choose it and share it to Instagram as a story.
  5. In IG, tap the sticker for Captions and let them auto generate for each story (each 15-second segment).
  6. Correct any typos as needed (optional).


Alternative apps I like to create audiograms (use the below links for promos or free Pro account access):

Audiogram (getaudiogram.com)

Headliner (headliner.app)


What is an audiogram? Example: See 59-second audiograms from this show on the @beetlemoment Instagram (note - these are created in Headliner with a premium Guest template).


Rate, review, and subscribe free to this show wherever you listen.

Enable our 5-star rated Alexa Flash Briefing "Voice Marketing with Emily Binder" for hands-free updates!:

emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> Sell the Problem You Solve, Not the Product You Have Sell the Problem You Solve, Not the Product You Have Mon, 15 Aug 2022 15:16:06 GMT 4:48 62fa6336f7485c00124c80b9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sell-the-problem-you-solve-not-the-product-you-have 62fa6336f7485c00124c80b9 5bb3c34841b240784593315f sell-the-problem-you-solve-not-the-product-you-have Tips for Better Marketing Copy and Accounts to Follow for Inspiration full "Sell the problem you solve, not the product you have." See tweet from J Cornelius at Nine Labs (great UX design firm in Atlanta). Your challenge this week is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your work, force yourself to make the word "you" the subject of the sentence instead of "I" or "we". Doing this will probably 2x your engagement.

Tweet me and let me know it goes after trying it for 7 days: @emilybinder.


Examples and accounts mentioned:


Subscribe to "Voice Marketing with Emily Binder" on Alexa Flash Briefing:

1) Enable the Skill at the link above

2) Say, "Alexa, Flash Briefing."


Subscribe anywhere you get your podcasts, or leave a rating or review on Spotify, Apple, or Alexa at the easy button links here: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> "Sell the problem you solve, not the product you have." See tweet from J Cornelius at Nine Labs (great UX design firm in Atlanta). Your challenge this week is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your work, force yourself to make the word "you" the subject of the sentence instead of "I" or "we". Doing this will probably 2x your engagement.

Tweet me and let me know it goes after trying it for 7 days: @emilybinder.


Examples and accounts mentioned:


Subscribe to "Voice Marketing with Emily Binder" on Alexa Flash Briefing:

1) Enable the Skill at the link above

2) Say, "Alexa, Flash Briefing."


Subscribe anywhere you get your podcasts, or leave a rating or review on Spotify, Apple, or Alexa at the easy button links here: emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> The Fat Mirror at The Big Easy + Future Proof Festival The Fat Mirror at The Big Easy + Future Proof Festival Fri, 05 Aug 2022 02:59:15 GMT 3:15 62ec878357ae6b0011ff551a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-fat-mirror-at-the-big-easy-future-proof-festival 62ec878357ae6b0011ff551a 5bb3c34841b240784593315f the-fat-mirror-at-the-big-easy-future-proof-festival Customers Spend More Money full If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding.


Your challenge: identify the skinny mirror for YOUR business.


Join me at Future Proof Festival, the SXSW of Wealth September 11-14, 2022 in Huntington Beach, CA. It is going to be bananas.

Watch a preview clip on YouTube: An In Depth Interview with Emily Binder - Future Proof

Fintech, financial advisory, wealth management, culture, impact, tech, music. Big Boi and Fitz and the Tantrums performing. Live taping of The Compound and Friends, live podcast recording of Animal Spirits and more top shows in business, markets, finance. 30-minute panels with no fluff. No pay-to-play. About diversity.

Tickets and speaker lineup at futurerprooffest.com.


P.S. Check out Advisor Circle's Creative Director Tony Concep's visual world of art on Instagram to get a feel. The speaker art and promo branding is unique: @futureproofac on IG. #futureproofac

Hosted on Acast. See acast.com/privacy for more information.

]]> If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding.


Your challenge: identify the skinny mirror for YOUR business.


Join me at Future Proof Festival, the SXSW of Wealth September 11-14, 2022 in Huntington Beach, CA. It is going to be bananas.

Watch a preview clip on YouTube: An In Depth Interview with Emily Binder - Future Proof

Fintech, financial advisory, wealth management, culture, impact, tech, music. Big Boi and Fitz and the Tantrums performing. Live taping of The Compound and Friends, live podcast recording of Animal Spirits and more top shows in business, markets, finance. 30-minute panels with no fluff. No pay-to-play. About diversity.

Tickets and speaker lineup at futurerprooffest.com.


P.S. Check out Advisor Circle's Creative Director Tony Concep's visual world of art on Instagram to get a feel. The speaker art and promo branding is unique: @futureproofac on IG. #futureproofac

Hosted on Acast. See acast.com/privacy for more information.

]]> How Long Should a Podcast Be? How Long Should a Podcast Be? Mon, 25 Jul 2022 17:55:36 GMT 4:43 62ded918a55370001331466a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-long-should-a-podcast-be 62ded918a55370001331466a 5bb3c34841b240784593315f how-long-should-a-podcast-be What Listeners Want: Length, Intro Music, Sonic Branding, and More full Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. Mini-podcasts should be about 3-5 minutes for a solo speaker (like this show). For most interview podcasts, the sweet spot for episode length is 20-40 minutes.


Survey stats: In a recent podcast discoverability and listening habits survey, 18.8% of respondents said they “feel put off by shorter episodes of 15 minutes or less”, whilst 32% said they “feel put off by longer episodes of an hour or more”. Source: The Podcast Host - How Long Should a Podcast Be?


Tweet me @emilybinder and let me know your favorite podcast length.


Mistake to avoid: a long or unappealing intro (especially for shorter shows). If you are using stock music for your podcast intro/outro, stop! It's like borrowing a clipart logo from Google Images. You risk having matching music as another show. This hurts brand perception. Level up with custom sonic branding: We compose your custom podcast music at WealthVoice, whether you're a customer or not: Request a custom sonic branding quote and hear sample music.


Subscribe free to this show on your podcast app and as an Alexa Flash Briefing: emilybinder.com/podcast.


Hosted on Acast. See acast.com/privacy for more information.

]]> Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. Mini-podcasts should be about 3-5 minutes for a solo speaker (like this show). For most interview podcasts, the sweet spot for episode length is 20-40 minutes.


Survey stats: In a recent podcast discoverability and listening habits survey, 18.8% of respondents said they “feel put off by shorter episodes of 15 minutes or less”, whilst 32% said they “feel put off by longer episodes of an hour or more”. Source: The Podcast Host - How Long Should a Podcast Be?


Tweet me @emilybinder and let me know your favorite podcast length.


Mistake to avoid: a long or unappealing intro (especially for shorter shows). If you are using stock music for your podcast intro/outro, stop! It's like borrowing a clipart logo from Google Images. You risk having matching music as another show. This hurts brand perception. Level up with custom sonic branding: We compose your custom podcast music at WealthVoice, whether you're a customer or not: Request a custom sonic branding quote and hear sample music.


Subscribe free to this show on your podcast app and as an Alexa Flash Briefing: emilybinder.com/podcast.


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Turn Your Blog Post into a Mini-Podcast How to Turn Your Blog Post into a Mini-Podcast Fri, 15 Jul 2022 14:43:00 GMT 4:38 62d17cf4ffef490011c66abf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-turn-your-blog-post-into-a-mini-podcast 62d17cf4ffef490011c66abf 5bb3c34841b240784593315f how-to-turn-your-blog-post-into-a-mini-podcast Example from New Smart Speaker Data Blog Post on WealthVoice full Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa).


The blog post: 3 Charts: 2022 Stats on Voice Assistant Use, Smart Speakers, and Podcast Listening Devices


Try it and get voice updates (about once a month):


1) Enable WealthVoice on Alexa (Quick Link) and get hands-free updates on voice marketing.


2) Say: "Alexa, open WealthVoice."

Or one-shot phrase to skip to the briefing: "Alexa, ask WealthVoice for the update."


Check out how others are using Alexa Skills for content marketing, and get voice marketing ideas and tips: @WealthVoiceAI on Instagram.


Set up your hands-free homepage and mini-podcasts: Request a demo at WealthVoice.ai (where you manage your custom Alexa Skill).

Hosted on Acast. See acast.com/privacy for more information.

]]> Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa).


The blog post: 3 Charts: 2022 Stats on Voice Assistant Use, Smart Speakers, and Podcast Listening Devices


Try it and get voice updates (about once a month):


1) Enable WealthVoice on Alexa (Quick Link) and get hands-free updates on voice marketing.


2) Say: "Alexa, open WealthVoice."

Or one-shot phrase to skip to the briefing: "Alexa, ask WealthVoice for the update."


Check out how others are using Alexa Skills for content marketing, and get voice marketing ideas and tips: @WealthVoiceAI on Instagram.


Set up your hands-free homepage and mini-podcasts: Request a demo at WealthVoice.ai (where you manage your custom Alexa Skill).

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Radio Shack Ad from 1991 - Why It's Optimistic for Inflation]]> Fri, 08 Jul 2022 16:31:17 GMT 3:35 62c85bd64a41f70012d819ba false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/radio-shack-ad-from-1991-why-its-optimistic-for-inflation 62c85bd64a41f70012d819ba 5bb3c34841b240784593315f radio-shack-ad-from-1991-why-its-optimistic-for-inflation The dropping cost of the computer in your pocket full Here's a reason you should feel optimistic in regards to inflation over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data). This Radio Shack ad from 1991 has 15 electronic devices, 13 of which you essentially have today in a single device in your pocket (your smartphone).


A new iPhone today costs about $1000.


The Echo Show 5 (Amazon Alexa smart speaker) is normally $84.99, but today it's selling for $34.99 (grab one here because that's a steal). This device does most of the same things, and in ways, it does even more because it's powered by Alexa / AI and is voice-controlled.


The cost of the computer alone in 1991 was $1599.


$1,599 in 1991 is worth $3,431.58 today.


This is Moore's Law at play, and it's also reason for hope. See my tweets with graphics explaining this: Everything from this 1991 Radio Shack ad you can now do with your phone.


Hosted on Acast. See acast.com/privacy for more information.

]]> Here's a reason you should feel optimistic in regards to inflation over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data). This Radio Shack ad from 1991 has 15 electronic devices, 13 of which you essentially have today in a single device in your pocket (your smartphone).


A new iPhone today costs about $1000.


The Echo Show 5 (Amazon Alexa smart speaker) is normally $84.99, but today it's selling for $34.99 (grab one here because that's a steal). This device does most of the same things, and in ways, it does even more because it's powered by Alexa / AI and is voice-controlled.


The cost of the computer alone in 1991 was $1599.


$1,599 in 1991 is worth $3,431.58 today.


This is Moore's Law at play, and it's also reason for hope. See my tweets with graphics explaining this: Everything from this 1991 Radio Shack ad you can now do with your phone.


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Not Buying It Means You're Already Paying for It]]> Thu, 30 Jun 2022 10:45:45 GMT 2:37 62b9eabd0ef6f800120518c1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/not-buying-it-means-youre-already-paying-for-it 62b9eabd0ef6f800120518c1 5bb3c34841b240784593315f not-buying-it-means-youre-already-paying-for-it full A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywise and pound foolish when evaluating tools for your business? Charlie Munger is one of the most prolific investors in history, in terms of both financial returns and imparted wisdom. His ideas:


The company that needs a new machine tool, but hasn’t bought it, is already paying for it.


The person who is in need of a new thinking tool, but hasn’t yet acquired it, is already paying for it.


These Mungerisms and apply to your marketing.


Resources:

Book: Poor Charlie's Almanack (foreword by Warren Buffett)

YouTube summary of Munger's Mental Models (18 minute video)

Hosted on Acast. See acast.com/privacy for more information.

]]> A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywise and pound foolish when evaluating tools for your business? Charlie Munger is one of the most prolific investors in history, in terms of both financial returns and imparted wisdom. His ideas:


The company that needs a new machine tool, but hasn’t bought it, is already paying for it.


The person who is in need of a new thinking tool, but hasn’t yet acquired it, is already paying for it.


These Mungerisms and apply to your marketing.


Resources:

Book: Poor Charlie's Almanack (foreword by Warren Buffett)

YouTube summary of Munger's Mental Models (18 minute video)

Hosted on Acast. See acast.com/privacy for more information.

]]> You Should Read Your Blog Aloud: Spoken Word Audio Up 40% You Should Read Your Blog Aloud: Spoken Word Audio Up 40% Mon, 27 Jun 2022 17:18:11 GMT 3:45 62b9e6539dcbc00012db9db9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-should-read-your-blog-aloud-spoken-word-audio-up-40 62b9e6539dcbc00012db9db9 5bb3c34841b240784593315f you-should-read-your-blog-aloud-spoken-word-audio-up-40 full Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time spent with all audio. Via Edison Research Smart Audio Report 2021 - stats here


According to Edison Research VP Megan Lazovick:

"While the growth in listening is really astounding, what stands out from this research is the use of spoken word audio for intrapersonal needs. The young listeners I spoke with turn to spoken word audio for help navigating life's problems, making meaningful connection, and discovering new points of view - spoken word is, for some, an antidote to a superficial social media world."


Real world example: Financial advisor Brian Plain makes his blog posts into spoken word audio, available as a podcast and with the audio player embedded at the top of every post. See it here: Why now is the time to take your financial temperature -- or tap in and hear Brian's blog post on Spotify show Brian Plain's Audio Articles. Simple works (retweet this idea).


Do this with your blog!

Bonus level up: sync your audio blog/podcast RSS feed to WealthVoice to create your custom Alexa Skill, which is your hands-free homepage. Request a demo.


Book a call: emilybinder.com/call

Want help with your marketing or setting up audio for your blog? Book a 1-hour marketing consultation with me: https://emilybinder.com/call/

Hosted on Acast. See acast.com/privacy for more information.

]]> Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time spent with all audio. Via Edison Research Smart Audio Report 2021 - stats here


According to Edison Research VP Megan Lazovick:

"While the growth in listening is really astounding, what stands out from this research is the use of spoken word audio for intrapersonal needs. The young listeners I spoke with turn to spoken word audio for help navigating life's problems, making meaningful connection, and discovering new points of view - spoken word is, for some, an antidote to a superficial social media world."


Real world example: Financial advisor Brian Plain makes his blog posts into spoken word audio, available as a podcast and with the audio player embedded at the top of every post. See it here: Why now is the time to take your financial temperature -- or tap in and hear Brian's blog post on Spotify show Brian Plain's Audio Articles. Simple works (retweet this idea).


Do this with your blog!

Bonus level up: sync your audio blog/podcast RSS feed to WealthVoice to create your custom Alexa Skill, which is your hands-free homepage. Request a demo.


Book a call: emilybinder.com/call

Want help with your marketing or setting up audio for your blog? Book a 1-hour marketing consultation with me: https://emilybinder.com/call/

Hosted on Acast. See acast.com/privacy for more information.

]]> 74% of Friendships Can End Over $500 74% of Friendships Can End Over $500 Tue, 14 Jun 2022 16:58:58 GMT 2:45 62a8be526af3920012d80cc2 false https://youtu.be/5hh7BITmqyg 62a8be526af3920012d80cc2 5bb3c34841b240784593315f 74-of-friendships-can-end-over-500 New Personal Finance Tips with Brittney Castro, CFP full Friendship + money = problems. Watch my new video with Brittney Castro, CFP: Don’t Let Money Ruin Your Friendships


"One of the craziest things the survey found was how little was required to end a friendship. Almost three-quarters of respondents said they would end a friendship over $500 — and 40% said they would end one if the dispute was just $100."


Bank of America (BAC) commissioned a survey of 1,000 nationally representative respondents in 2017:

"Money was cited as the fourth largest cause of stress in friendships after jealousy, gossip, and disagreements, and not something people like to talk about with friends. According to the data, the only thing people enjoy talking about less, apparently, is personal hygiene.


53% of people said they’d seen a friendship end over money, a fact that led 77% of respondents in the survey to believe that an IOU is harmful to a friendship."

Source: New data shows how much money it takes to ruin a friendship - Yahoo Finance


Rate, review, and subscribe free to this podcast wherever you listen (including Alexa Flash Briefing): Voice Marketing with Emily Binder mini podcast and Alexa Flash Briefing


Book a marketing consultation with me (30 or 60 minutes): https://emilybinder.com/call


Hosted on Acast. See acast.com/privacy for more information.

]]> Friendship + money = problems. Watch my new video with Brittney Castro, CFP: Don’t Let Money Ruin Your Friendships


"One of the craziest things the survey found was how little was required to end a friendship. Almost three-quarters of respondents said they would end a friendship over $500 — and 40% said they would end one if the dispute was just $100."


Bank of America (BAC) commissioned a survey of 1,000 nationally representative respondents in 2017:

"Money was cited as the fourth largest cause of stress in friendships after jealousy, gossip, and disagreements, and not something people like to talk about with friends. According to the data, the only thing people enjoy talking about less, apparently, is personal hygiene.


53% of people said they’d seen a friendship end over money, a fact that led 77% of respondents in the survey to believe that an IOU is harmful to a friendship."

Source: New data shows how much money it takes to ruin a friendship - Yahoo Finance


Rate, review, and subscribe free to this podcast wherever you listen (including Alexa Flash Briefing): Voice Marketing with Emily Binder mini podcast and Alexa Flash Briefing


Book a marketing consultation with me (30 or 60 minutes): https://emilybinder.com/call


Hosted on Acast. See acast.com/privacy for more information.

]]> Why You Get Fired Why You Get Fired Wed, 01 Jun 2022 02:53:29 GMT 3:04 6296d4a90258470016fce0ef false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-you-get-fired 6296d4a90258470016fce0ef 5bb3c34841b240784593315f why-you-get-fired full What is the number one reason clients fire financial advisors? A lack of communication (see tweet). 85% of survey respondents cited this. Data from YCharts and Kitces:


"YCharts asked more than 650 people, all working with a financial advisor or planner, what they expect when interacting with their advisor and which aspects of communication could be improved. Download the full report here from YCharts."


Props to Snappy Kraken's email with subject line: "You're Fired" which tipped me off to this study. (Launch Snappy Kraken on WealthVoice - Alexa Quick Link - to hear weekly marketing tips and updates.)


I'm off to Wealth Management EDGE - follow along on Twitter: https://twitter.com/emilybinder and Instagram @wealthvoiceai. This show will be back in about a week.


Get this show as a podcast or Alexa Flash Briefing here. OG content: learn more about why I love Flash Briefing in this slightly embarrassing quality video - it's the best hands-free place to get news and mini podcasts. Try it: Enable Voice Marketing with Emily Binder on Alexa Flash Briefing here then say "Alexa, Flash Briefing."

Hosted on Acast. See acast.com/privacy for more information.

]]> What is the number one reason clients fire financial advisors? A lack of communication (see tweet). 85% of survey respondents cited this. Data from YCharts and Kitces:


"YCharts asked more than 650 people, all working with a financial advisor or planner, what they expect when interacting with their advisor and which aspects of communication could be improved. Download the full report here from YCharts."


Props to Snappy Kraken's email with subject line: "You're Fired" which tipped me off to this study. (Launch Snappy Kraken on WealthVoice - Alexa Quick Link - to hear weekly marketing tips and updates.)


I'm off to Wealth Management EDGE - follow along on Twitter: https://twitter.com/emilybinder and Instagram @wealthvoiceai. This show will be back in about a week.


Get this show as a podcast or Alexa Flash Briefing here. OG content: learn more about why I love Flash Briefing in this slightly embarrassing quality video - it's the best hands-free place to get news and mini podcasts. Try it: Enable Voice Marketing with Emily Binder on Alexa Flash Briefing here then say "Alexa, Flash Briefing."

Hosted on Acast. See acast.com/privacy for more information.

]]> Always Show Your Hands - Body Language Tips for Video Always Show Your Hands - Body Language Tips for Video Thu, 26 May 2022 20:29:30 GMT 4:40 628fe32a57400a0013d6871b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/always-show-your-hands-body-language-tips-for-video 628fe32a57400a0013d6871b 5bb3c34841b240784593315f always-show-your-hands-body-language-tips-for-video Video or Zoom Hack to Signal Trustworthiness full Hidden hands make you look less trustworthy. Here are some tips for showing your hands to signal trustworthiness on video, Zoom, or when presenting. We're evolutionarily wired to distrust someone when we can't see their hands.


Inspo: watch this video to see how I keep my hands visible: YouTube- Emily Binder Interview with David Armstrong, Editor in Chief at WealthManagement.com: Jolt! 2022: Emily Binder on the Power of an Advisor's Voice—Literally.

Full article on Wealth Management here - WMTV Jolt video interview recap.


If you missed it: how you can improve first impressions by mastering your tone of voice (part of body language) in this episode: 3 Speaking Tips- Difference Between Pitch, Tone and Inflection with David Binder from April 19, 2022.


Listen for a 10% off promo code to book a consultation with me at emilybinder.com/call


The 7-38-55 rule indicates that only 7% of all communication is done through verbal communication (the actual words), whereas the nonverbal component of our daily communication, such as tonality of voice and body language, make up 38% and 55% respectively.


Vanessa Van Edwards gives great presentation tips on YouTube: 7 Powerful Hand Gestures You Should Be Using

Hosted on Acast. See acast.com/privacy for more information.

]]> Hidden hands make you look less trustworthy. Here are some tips for showing your hands to signal trustworthiness on video, Zoom, or when presenting. We're evolutionarily wired to distrust someone when we can't see their hands.


Inspo: watch this video to see how I keep my hands visible: YouTube- Emily Binder Interview with David Armstrong, Editor in Chief at WealthManagement.com: Jolt! 2022: Emily Binder on the Power of an Advisor's Voice—Literally.

Full article on Wealth Management here - WMTV Jolt video interview recap.


If you missed it: how you can improve first impressions by mastering your tone of voice (part of body language) in this episode: 3 Speaking Tips- Difference Between Pitch, Tone and Inflection with David Binder from April 19, 2022.


Listen for a 10% off promo code to book a consultation with me at emilybinder.com/call


The 7-38-55 rule indicates that only 7% of all communication is done through verbal communication (the actual words), whereas the nonverbal component of our daily communication, such as tonality of voice and body language, make up 38% and 55% respectively.


Vanessa Van Edwards gives great presentation tips on YouTube: 7 Powerful Hand Gestures You Should Be Using

Hosted on Acast. See acast.com/privacy for more information.

]]> 5 Tools and Process to Make Your Short Podcast or Flash Briefing 5 Tools and Process to Make Your Short Podcast or Flash Briefing Tue, 17 May 2022 21:55:58 GMT 5:28 628419eec70e220013cb2500 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/5-tools-and-process-to-make-your-short-podcast-or-flash-brie 628419eec70e220013cb2500 5bb3c34841b240784593315f 5-tools-and-process-to-make-your-short-podcast-or-flash-brie How I Make this Show - Promo Links and Tools full Tools I use to make this mini pod (not sponsored):

1) Evernote: Jot down ideas for podcast topics. Use bullet points. Research a couple stats or add a story later. Put your script or outline then do at least two takes to distill the information.

2) Microphone: Shop my podcast microphone Amazon Idea List here. Watch my review and podcast gear setup: Video: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup

3) GarageBand or Audacity (both free)

4) Podcast host: I like Acast. Promo: Get a $25 Amazon gift card when you sign up for a year of podcast hosting with Acast Open’s Influencer Plan here.

5) Audiogram tool: I use GetAudiogram.com - thanks Neal.

Book a marketing consultation: emilybinder.com/call.

Hosted on Acast. See acast.com/privacy for more information.

]]> Tools I use to make this mini pod (not sponsored):

1) Evernote: Jot down ideas for podcast topics. Use bullet points. Research a couple stats or add a story later. Put your script or outline then do at least two takes to distill the information.

2) Microphone: Shop my podcast microphone Amazon Idea List here. Watch my review and podcast gear setup: Video: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup

3) GarageBand or Audacity (both free)

4) Podcast host: I like Acast. Promo: Get a $25 Amazon gift card when you sign up for a year of podcast hosting with Acast Open’s Influencer Plan here.

5) Audiogram tool: I use GetAudiogram.com - thanks Neal.

Book a marketing consultation: emilybinder.com/call.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Have a 100% Success Rate in Online Dating: Voice Memos How to Have a 100% Success Rate in Online Dating: Voice Memos Fri, 13 May 2022 01:58:04 GMT 4:41 627dbb2cef5cba00160a51ef false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-have-a-100-success-rate-in-online-dating-voice-memos 627dbb2cef5cba00160a51ef 5bb3c34841b240784593315f how-to-have-a-100-success-rate-in-online-dating-voice-memos Hinge, Asana, Emojis and more full Leave a review on your podcast app - links here: https://emilybinder.com/flash-briefing/. Shout to the Asana product team for adding easy voice note uploads with transcription.

Hosted on Acast. See acast.com/privacy for more information.

]]> Leave a review on your podcast app - links here: https://emilybinder.com/flash-briefing/. Shout to the Asana product team for adding easy voice note uploads with transcription.

Hosted on Acast. See acast.com/privacy for more information.

]]> Your Perfect Elevator Pitch: Two Tips Your Perfect Elevator Pitch: Two Tips Fri, 29 Apr 2022 16:05:41 GMT 3:56 626c0cd54e6d72001221d267 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-perfect-elevator-pitch-two-tips 626c0cd54e6d72001221d267 5bb3c34841b240784593315f your-perfect-elevator-pitch-two-tips Two Minutes is Too Long full Enable this podcast as an Alexa Flash Briefing: Enable "Voice Marketing with Emily Binder" then say "Alexa, Flash Briefing." Listen for a 10% off promo code valid this month to book a marketing consultation with me at emilybinder.com/call.

Hosted on Acast. See acast.com/privacy for more information.

]]> Enable this podcast as an Alexa Flash Briefing: Enable "Voice Marketing with Emily Binder" then say "Alexa, Flash Briefing." Listen for a 10% off promo code valid this month to book a marketing consultation with me at emilybinder.com/call.

Hosted on Acast. See acast.com/privacy for more information.

]]> 3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder 3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder Tue, 19 Apr 2022 16:27:11 GMT 4:58 625ee2df5ebac00015fd84a1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/3-speaking-tips-difference-between-tone-pitch-and-inflection 625ee2df5ebac00015fd84a1 5bb3c34841b240784593315f 3-speaking-tips-difference-between-tone-pitch-and-inflection Professional Musician Explains Your Voice as an Instrument full In this special episode, my brother explains the difference between tone, pitch, and inflection to help you improve your voice. In 2017, Yale did a study that confirmed that your voice can change your life. They found that what makes you believe someone, like someone, and trust someone is the sound of their voice.


Last episode we talked about the 7-38-55 rule (listen here): only 7% of all communication is done through verbal communication (the words), whereas the nonverbal component, such as tonality of our voice and body language, comprise 38% and 55% respectively.


Three tips to improve your voice:

  1. Speak on the exhale, not the inhale
  2. Find your maximum resonance point (Vanessa Van Edwards video here)
  3. Speak at a moderately fast pace (195 words per minute) - slow talkers are perceived as less intelligent and credible (around 100 WPM)


About the guest:

David Binder joined the Detroit Symphony Orchestra as Second Trombone in September 2015 and also regularly performs with the Chicago Symphony Orchestra, the Grand Teton Music Festival, the Detroit Chamber Winds and Strings, and Music of the Baroque (Chicago). He previously served as Co-Principal Trombone of the Finnish National Opera in Helsinki, Finland for three seasons. Since 2020, David is the founder and chief audio engineer Prestige Recording Services, a professional audio and video recording production company. More at davidbinder.net.


Subscribe free / rate and review this podcast: https://emilybinder.com/flash-briefing/

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]]> In this special episode, my brother explains the difference between tone, pitch, and inflection to help you improve your voice. In 2017, Yale did a study that confirmed that your voice can change your life. They found that what makes you believe someone, like someone, and trust someone is the sound of their voice.


Last episode we talked about the 7-38-55 rule (listen here): only 7% of all communication is done through verbal communication (the words), whereas the nonverbal component, such as tonality of our voice and body language, comprise 38% and 55% respectively.


Three tips to improve your voice:

  1. Speak on the exhale, not the inhale
  2. Find your maximum resonance point (Vanessa Van Edwards video here)
  3. Speak at a moderately fast pace (195 words per minute) - slow talkers are perceived as less intelligent and credible (around 100 WPM)


About the guest:

David Binder joined the Detroit Symphony Orchestra as Second Trombone in September 2015 and also regularly performs with the Chicago Symphony Orchestra, the Grand Teton Music Festival, the Detroit Chamber Winds and Strings, and Music of the Baroque (Chicago). He previously served as Co-Principal Trombone of the Finnish National Opera in Helsinki, Finland for three seasons. Since 2020, David is the founder and chief audio engineer Prestige Recording Services, a professional audio and video recording production company. More at davidbinder.net.


Subscribe free / rate and review this podcast: https://emilybinder.com/flash-briefing/

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]]> The 7-38-55 Rule for Better First Impressions The 7-38-55 Rule for Better First Impressions Thu, 14 Apr 2022 14:40:04 GMT 5:03 62583244b70d4b0013cf19cf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-7-38-55-rule-for-better-first-impression 62583244b70d4b0013cf19cf 5bb3c34841b240784593315f the-7-38-55-rule-for-better-first-impression Body language and tone of voice full What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH more. According to the 7-38-55 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection.


The 7-38-55 Rule indicates that only 7% of all communication is done through verbal communication, the words we speak. The nonverbal components make up the other 93%: It's 38% tone of voice and 55% from the speaker's body language and facial expressions.


Related: tweet about Brainfeel and TikTok audio memes. "Welcome to the era of the audio meme, when replicable units of sound are a cultural currency as strong as — if not stronger than — images and text." -Charlotte Shane, NYT


Links mentioned:

-Why we don't like the sound of our own voice: My conversation with bestselling author and podcast host Dr. Daniel Crosby: Emily Binder - The Future of Voice - Standard Deviations Podcast episode 113

-YouTube video: mastering breath for voice: Audrey Coyne: Opera Singer TRICKS to Have a MORE Attractive Voice.


*These show notes were updated 5/16/2024.


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

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]]> What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH more. According to the 7-38-55 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection.


The 7-38-55 Rule indicates that only 7% of all communication is done through verbal communication, the words we speak. The nonverbal components make up the other 93%: It's 38% tone of voice and 55% from the speaker's body language and facial expressions.


Related: tweet about Brainfeel and TikTok audio memes. "Welcome to the era of the audio meme, when replicable units of sound are a cultural currency as strong as — if not stronger than — images and text." -Charlotte Shane, NYT


Links mentioned:

-Why we don't like the sound of our own voice: My conversation with bestselling author and podcast host Dr. Daniel Crosby: Emily Binder - The Future of Voice - Standard Deviations Podcast episode 113

-YouTube video: mastering breath for voice: Audrey Coyne: Opera Singer TRICKS to Have a MORE Attractive Voice.


*These show notes were updated 5/16/2024.


My podcast tools:


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

]]> The Perfect Length for a Podcast The Perfect Length for a Podcast Tue, 05 Apr 2022 18:35:47 GMT 4:21 624c8c03e45d6e0012a82a65 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-perfect-length-for-a-podcast 624c8c03e45d6e0012a82a65 5bb3c34841b240784593315f the-perfect-length-for-a-podcast Attention Span: 7 or 20 Minutes Max? full 100 Things Every Presenter Needs To Know About People by Susan Weinschenk. However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures, which is about 20 minutes. Plus, hear results of a poll conducted amongst you (my listeners) about the length of this show. (Got it, you don't love 1-minute episodes.) Join me at Jolt Conference in May: "One of the Best Financial Advisor Conferences to Choose from in 2022" via Michael Kitces. At Jolt: learn how to build and engage your audience at "Modern Strategies for Maximum Reach and Impact" on 5/5. I’ll be speaking alongside some of the best in marketing and voice. My panel includes Taylor Schulte, CFP®, Alex Cavalieri, Matt Halloran, Influence Accelerator, and David Armstrong. Stacked. Listen for a promo code to register at joltconference.com! May 4-6, 2022 in Las Vegas.

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]]> 100 Things Every Presenter Needs To Know About People by Susan Weinschenk. However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures, which is about 20 minutes. Plus, hear results of a poll conducted amongst you (my listeners) about the length of this show. (Got it, you don't love 1-minute episodes.) Join me at Jolt Conference in May: "One of the Best Financial Advisor Conferences to Choose from in 2022" via Michael Kitces. At Jolt: learn how to build and engage your audience at "Modern Strategies for Maximum Reach and Impact" on 5/5. I’ll be speaking alongside some of the best in marketing and voice. My panel includes Taylor Schulte, CFP®, Alex Cavalieri, Matt Halloran, Influence Accelerator, and David Armstrong. Stacked. Listen for a promo code to register at joltconference.com! May 4-6, 2022 in Las Vegas.

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]]> The Realist The Realist Thu, 31 Mar 2022 18:59:47 GMT 0:43 6245fa2360d6fd00138d1d2c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-realist 6245fa2360d6fd00138d1d2c 5bb3c34841b240784593315f the-realist full

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]]>

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]]> From the Pampers to the Depends: How to Build a Successful Brand Longterm From the Pampers to the Depends: How to Build a Successful Brand Longterm Tue, 22 Mar 2022 19:15:45 GMT 4:51 623a2061d07e81001283beee false https://emilybinder.com/marketing/branding-pampers-to-depends/ 623a2061d07e81001283beee 5bb3c34841b240784593315f from-the-pampers-to-the-depends-how-to-build-a-successful-br Happy Meals and Big Blue Coupons and You full considered purchase (like hiring a financial advisor or buying a car or house). Hear how Ritholtz Wealth Management became the most successful marketers in finserv without advertising. Check out the new blog post: From the Pampers to the Depends: Content Marketing + Time = Brand Success. Get email updates: emilybinder.com/email

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]]> considered purchase (like hiring a financial advisor or buying a car or house). Hear how Ritholtz Wealth Management became the most successful marketers in finserv without advertising. Check out the new blog post: From the Pampers to the Depends: Content Marketing + Time = Brand Success. Get email updates: emilybinder.com/email

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]]> <![CDATA[Don't Beware the Ides of March or a 12% YTD Market Drop]]> Tue, 15 Mar 2022 18:09:15 GMT 3:39 6230d64b44ccd200128c6b5a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-beware-the-ides-of-march-or-a-12-ytd-market-drop 6230d64b44ccd200128c6b5a 5bb3c34841b240784593315f dont-beware-the-ides-of-march-or-a-12-ytd-market-drop full Here's Ryan Detrick's tweet about the history of day 50 (U.S. markets only down more than 12% in three other year, but there is good news the rest of those years).

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]]> Here's Ryan Detrick's tweet about the history of day 50 (U.S. markets only down more than 12% in three other year, but there is good news the rest of those years).

Hosted on Acast. See acast.com/privacy for more information.

]]> I Love Gen X Men - Spotify for Podcasters DEEP Data I Love Gen X Men - Spotify for Podcasters DEEP Data Mon, 07 Mar 2022 16:42:01 GMT 4:48 622635dac9ba1200130607a7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/i-love-gen-x-men-spotify-for-podcasters-deep-data 622635dac9ba1200130607a7 5bb3c34841b240784593315f i-love-gen-x-men-spotify-for-podcasters-deep-data full this LinkedIn post. See your own podcast analytics at https://podcasters.spotify.com/. Want to join me at ""One of the Best Financial Advisor Conferences to Choose from in 2022" according to Michael Kitces? Las Vegas: May 4-6, 2022: Register at joltconference.com. Listen for the Jolt Conference promo code! Thanks to Robert Sofia and Cici Prsha from Snappy Kraken for organizing. Enjoy this show? Rate/review/subscribe free to Voice Marketing with Emily Binder wherever you listen (podcast app or Alexa Flash Briefing): emilybinder.com/podcast

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]]> this LinkedIn post. See your own podcast analytics at https://podcasters.spotify.com/. Want to join me at ""One of the Best Financial Advisor Conferences to Choose from in 2022" according to Michael Kitces? Las Vegas: May 4-6, 2022: Register at joltconference.com. Listen for the Jolt Conference promo code! Thanks to Robert Sofia and Cici Prsha from Snappy Kraken for organizing. Enjoy this show? Rate/review/subscribe free to Voice Marketing with Emily Binder wherever you listen (podcast app or Alexa Flash Briefing): emilybinder.com/podcast

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]]> 46 Million B2B Decision Makers. When to Market Yourself - LinkedIn Tips 46 Million B2B Decision Makers. When to Market Yourself - LinkedIn Tips Thu, 03 Mar 2022 16:00:37 GMT 6:27 6220e6267889aa00120ff576 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/46-million-b2b-decision-makers-when-to-market-yourself-linke 6220e6267889aa00120ff576 5bb3c34841b240784593315f 46-million-b2b-decision-makers-when-to-market-yourself-linke Marketing is Still Good full blog post about LinkedIn privacy settings you can use to eliminate spam requests and save your finite attention and decision making energy.

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]]> blog post about LinkedIn privacy settings you can use to eliminate spam requests and save your finite attention and decision making energy.

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]]> Two Frogs Drowning in Milk (Fable from The Slight Edge) Two Frogs Drowning in Milk (Fable from The Slight Edge) Tue, 22 Feb 2022 20:27:02 GMT 3:34 621547169659150012b07bd4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/two-frogs-drowning-in-milk-fable-from-the-slight-edge 621547169659150012b07bd4 5bb3c34841b240784593315f two-frogs-drowning-in-milk-fable-from-the-slight-edge Why Optimistic Content Works - Personal Finance and Social Media full The Slight Edge by Jeff Olson, a book about small, repeated habits compounding over time for good or bad. Shout to Leanna Haakons for the book recommendation (follow Leanna on Instagram @leanna_hawk). Enjoying this show? Please leave a quick star rating on Spotify (go to the "Voice Marketing with Emily Binder" podcast page then tap the star icon above the Trailer) OR tap on a "Leave a review" button for Apple Podcasts or Amazon Alexa here: https://emilybinder.com/flash-briefing/. Thanks!

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]]> The Slight Edge by Jeff Olson, a book about small, repeated habits compounding over time for good or bad. Shout to Leanna Haakons for the book recommendation (follow Leanna on Instagram @leanna_hawk). Enjoying this show? Please leave a quick star rating on Spotify (go to the "Voice Marketing with Emily Binder" podcast page then tap the star icon above the Trailer) OR tap on a "Leave a review" button for Apple Podcasts or Amazon Alexa here: https://emilybinder.com/flash-briefing/. Thanks!

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]]> An Audio-Native Future: You Need Sonic Branding (Announcement!) An Audio-Native Future: You Need Sonic Branding (Announcement!) Fri, 11 Feb 2022 01:54:49 GMT 3:34 6205c1e93172080012d82e89 false https://wealthvoice.ai/sonic-branding/ 6205c1e93172080012d82e89 5bb3c34841b240784593315f an-audio-native-future-you-need-sonic-branding-announcement Brand Your Podcast and More - Easily full custom sonic branding. Request yours at wealthvoice.ai/sonic-branding. Fun quiz: you just heard the new WealthVoice audio logo. Tweet me @emilybinder if you can guess the TV show's opening credits that served as one of our inspirations for musical instruments.

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]]> custom sonic branding. Request yours at wealthvoice.ai/sonic-branding. Fun quiz: you just heard the new WealthVoice audio logo. Tweet me @emilybinder if you can guess the TV show's opening credits that served as one of our inspirations for musical instruments.

Hosted on Acast. See acast.com/privacy for more information.

]]> Evidence Driven Marketing with Logos (Part 3 of 3) Evidence Driven Marketing with Logos (Part 3 of 3) Mon, 07 Feb 2022 18:19:18 GMT 5:27 620162a74e37d9001375eddd false https://emilybinder.com/psychology/ethos-pathos-logos-marketing/ 620162a74e37d9001375eddd 5bb3c34841b240784593315f evidence-driven-marketing-with-logos-part-3-of-3 Present a Reasonable Decision full Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast. -Emily

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]]> Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast. -Emily

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]]> Connect Emotionally to Build Trust - Pathos for Marketing (Part 2 of 3) Connect Emotionally to Build Trust - Pathos for Marketing (Part 2 of 3) Fri, 28 Jan 2022 17:15:14 GMT 3:30 61f424a3c0186b00138514f4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/connect-emotionally-to-build-trust-pathos-for-marketing-part 61f424a3c0186b00138514f4 5bb3c34841b240784593315f connect-emotionally-to-build-trust-pathos-for-marketing-part full People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/

... audio updated

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]]> People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/

... audio updated

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]]> 5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3) 5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3) Thu, 20 Jan 2022 18:47:18 GMT 2:12 61e9ae3611b2a10012522b3e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/5-minutes-to-ruin-your-reputation-ethos-for-marketing-part-1 61e9ae3611b2a10012522b3e 5bb3c34841b240784593315f 5-minutes-to-ruin-your-reputation-ethos-for-marketing-part-1 full Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast.

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]]> Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast.

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]]> You Hear Faster Than You See: Why You Need Sonic Branding You Hear Faster Than You See: Why You Need Sonic Branding Wed, 12 Jan 2022 10:30:25 GMT 5:03 61de3d568ec3f90012c2284a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-hear-faster-than-you-see-why-you-need-sonic-branding 61de3d568ec3f90012c2284a 5bb3c34841b240784593315f you-hear-faster-than-you-see-why-you-need-sonic-branding Purchase Decisions are Emotional full 1-Minute Summary: THX Deep Note - Famous Sonic Branding. Instagram clip example: hear 5 seconds of custom sonic branding that WealthVoice created for Wipfli Financial. Request a demo for WealthVoice to launch your voice marketing with a custom Alexa skill and your original sonic branding or audio logo.

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]]> 1-Minute Summary: THX Deep Note - Famous Sonic Branding. Instagram clip example: hear 5 seconds of custom sonic branding that WealthVoice created for Wipfli Financial. Request a demo for WealthVoice to launch your voice marketing with a custom Alexa skill and your original sonic branding or audio logo.

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]]> Spinach in My Teeth + Tips for Your Podcast Trailer Spinach in My Teeth + Tips for Your Podcast Trailer Mon, 10 Jan 2022 18:39:35 GMT 3:20 61dc7d67cc27c20014e360dd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/spinach-in-my-teeth-tips-for-your-podcast-trailer 61dc7d67cc27c20014e360dd 5bb3c34841b240784593315f spinach-in-my-teeth-tips-for-your-podcast-trailer full Shure SM7B podcast microphone setup review VIDEO. Consultation: Book a call with me to get help with your podcast trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing. Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon Idea List. Thank you Daniel Hill for the tip about the trailer that was in mono (now fixed!)

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]]> Shure SM7B podcast microphone setup review VIDEO. Consultation: Book a call with me to get help with your podcast trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing. Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon Idea List. Thank you Daniel Hill for the tip about the trailer that was in mono (now fixed!)

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]]> Trailer Trailer Mon, 10 Jan 2022 18:02:25 GMT 1:00 61dc74b13a030a0012af8899 false https://emilybinder.com/flash-briefing/ 61dc74b13a030a0012af8899 5bb3c34841b240784593315f trailer-2022-updated trailer founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.

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]]> founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.

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]]> Mistakes Mistakes Wed, 05 Jan 2022 04:27:47 GMT 3:52 61d51e433d454f00123d8135 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/mistakes 61d51e433d454f00123d8135 5bb3c34841b240784593315f mistakes Louise Hay, Napoleon Hill, Atomic Habits: all share one idea full morning meditation on Spotify here. This episode is inspired by a line from one of the Hay House meditations: "Mistakes simply need correction, not punishment." (This is from the 8 minute mark of Doreen Virtue- Evening Meditation. Note: this isn't my favorite evening meditation ever, but the words were good and I want to give credit.) Click here to retweet this powerful idea about handling mistakes more effectively in yourself and others. Books mentioned: Think and Grow Rich by Napoleon Hill, Breaking the Habit of Being Yourself by Dr. Joe Dispenza, Atomic Habits by James Clear, The Slight Edge by Jeff Olson. Click on all the titles in the previous sentence to grab your copy on Amazon - I recommend all of them! Leave a star rating on this podcast on Spotify (the new rating option appears on the show page or click here.) Subscribe free to Voice Marketing anywhere wherever you listen at emilybinder.com/podcast.

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]]> morning meditation on Spotify here. This episode is inspired by a line from one of the Hay House meditations: "Mistakes simply need correction, not punishment." (This is from the 8 minute mark of Doreen Virtue- Evening Meditation. Note: this isn't my favorite evening meditation ever, but the words were good and I want to give credit.) Click here to retweet this powerful idea about handling mistakes more effectively in yourself and others. Books mentioned: Think and Grow Rich by Napoleon Hill, Breaking the Habit of Being Yourself by Dr. Joe Dispenza, Atomic Habits by James Clear, The Slight Edge by Jeff Olson. Click on all the titles in the previous sentence to grab your copy on Amazon - I recommend all of them! Leave a star rating on this podcast on Spotify (the new rating option appears on the show page or click here.) Subscribe free to Voice Marketing anywhere wherever you listen at emilybinder.com/podcast.

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]]> Why You Need Nonviolent Communication Why You Need Nonviolent Communication Wed, 29 Dec 2021 18:01:57 GMT 4:58 61cca2959f1ea40013bc7c77 false https://emilybinder.com/psychology/the-book-that-transformed-microsofts-culture-nonviolent-communication/ 61cca2959f1ea40013bc7c77 5bb3c34841b240784593315f why-you-need-nonviolent-communication full You will get a lot out of Nonviolent Communication both personally and professionally. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's executives. Read more in my blog post: The Book that Transformed Microsoft’s Culture: Nonviolent Communication. Our observations are often clouded by evaluations. The author, psychologist Marshall B. Rosenberg, PhD, says that good communicators are able to separate their observations of a situation from their evaluations or judgments of it.


Nonviolent Communication is all about how to communicate with empathy. It covers four essential components of effective communication: Observing what is happening, stating how you feel, expressing how your needs are connected, and addressing what you want.


Here are three key concepts that I love: 1) We want to meet others' needs, but only when we feel we do so with autonomy. 2) Make requests, not demands. 3) Express what is alive in you and what you are really feeling: stop confusing strategies and judgments for feelings. E.g. "I feel like you don't care" is not a true feeling, it's a critical evaluation that puts someone on the defensive. 4) Request concrete actions. Figure out what you really need and request it. People appreciate clarity. Pick up the book on Amazon here: Nonviolent Communication.

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]]> You will get a lot out of Nonviolent Communication both personally and professionally. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's executives. Read more in my blog post: The Book that Transformed Microsoft’s Culture: Nonviolent Communication. Our observations are often clouded by evaluations. The author, psychologist Marshall B. Rosenberg, PhD, says that good communicators are able to separate their observations of a situation from their evaluations or judgments of it.


Nonviolent Communication is all about how to communicate with empathy. It covers four essential components of effective communication: Observing what is happening, stating how you feel, expressing how your needs are connected, and addressing what you want.


Here are three key concepts that I love: 1) We want to meet others' needs, but only when we feel we do so with autonomy. 2) Make requests, not demands. 3) Express what is alive in you and what you are really feeling: stop confusing strategies and judgments for feelings. E.g. "I feel like you don't care" is not a true feeling, it's a critical evaluation that puts someone on the defensive. 4) Request concrete actions. Figure out what you really need and request it. People appreciate clarity. Pick up the book on Amazon here: Nonviolent Communication.

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]]> All Marketing is Branding, PR, or Direct Response. Plus Your Spotify Wrapped All Marketing is Branding, PR, or Direct Response. Plus Your Spotify Wrapped Mon, 20 Dec 2021 07:01:22 GMT 5:16 61bc12806d6e7d00134f908c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/all-marketing-is-branding-pr-or-direct-response-plus-your-sp 61bc12806d6e7d00134f908c 5bb3c34841b240784593315f all-marketing-is-branding-pr-or-direct-response-plus-your-sp full This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his Buick: they have more data (wisdom) but it doesn't look cool like Spotify Wrapped. The title of this show is credited to my friend Bob Knorpp, host of The Beancast.

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]]> This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his Buick: they have more data (wisdom) but it doesn't look cool like Spotify Wrapped. The title of this show is credited to my friend Bob Knorpp, host of The Beancast.

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]]> How to Download Videos from YouTube for Instagram How to Download Videos from YouTube for Instagram Fri, 17 Dec 2021 04:13:43 GMT 2:34 61bc0e77d2c9ae001441f6d0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-download-videos-from-youtube-for-instagram 61bc0e77d2c9ae001441f6d0 5bb3c34841b240784593315f how-to-download-videos-from-youtube-for-instagram Marketing Tip with YouTube Premium full

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]]>

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]]> <![CDATA[Better First Impressions - LinkedIn's New Voice Feature: Pronunciation]]> Thu, 09 Dec 2021 19:27:39 GMT 2:15 61b258ab153f09001218408e false https://www.linkedin.com/posts/emilybinder_you-respond-faster-and-more-emotionally-to-activity-6874550968571203584-LiTa 61b258ab153f09001218408e 5bb3c34841b240784593315f better-first-impressions-linkedins-new-voice-feature-pronunc Record Audio of You Saying Your Name full profile: https://www.linkedin.com/in/emilybinder/. See my original post about LinkedIn name pronunciation.

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]]> profile: https://www.linkedin.com/in/emilybinder/. See my original post about LinkedIn name pronunciation.

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]]> <![CDATA[Dating App Hinge's Voice Prompts and Voice Notes]]> Tue, 07 Dec 2021 22:44:48 GMT 6:07 61afe3e07040210014413aad false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dating-app-hinges-voice-prompts-and-voice-notes 61afe3e07040210014413aad 5bb3c34841b240784593315f dating-app-hinges-voice-prompts-and-voice-notes full dating app Hinge: voice prompts and voice notes. Why? Michelle Parsons, Hinge's Chief Product Officer, told Mashable that over the past year Hinge has learned that "daters want to have a better understanding of each other before they meet in person." Because many people are too scared? lazy? shy? to make a phone call, now they can use these voice features to weed out poor matches before wasting time in person! Not kidding - voice is information-rich. Hear my take on putting your real animal physical self into your dating strategy since no one asked! #sensory

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]]> dating app Hinge: voice prompts and voice notes. Why? Michelle Parsons, Hinge's Chief Product Officer, told Mashable that over the past year Hinge has learned that "daters want to have a better understanding of each other before they meet in person." Because many people are too scared? lazy? shy? to make a phone call, now they can use these voice features to weed out poor matches before wasting time in person! Not kidding - voice is information-rich. Hear my take on putting your real animal physical self into your dating strategy since no one asked! #sensory

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]]> <![CDATA[Be Different! Asset-Map's Sonic Branding]]> Thu, 02 Dec 2021 04:24:41 GMT 4:03 61a84a8f386792001207dfe5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/be-different-asset-maps-sonic-branding 61a84a8f386792001207dfe5 5bb3c34841b240784593315f be-different-asset-maps-sonic-branding full Adam Holt's story about founding Asset-Map is pretty neat, involving being a cartoonist to later visualizing over $1 trillion in household assets on basically a treasure map instead of a boring spreadsheet. Shout to WealthVoice customers like Onramp Invest who get it. (See the NEW case study of Onramp Invest's 600% increase in engagement from voice marketing on Alexa with WealthVoice.) Love you guys. Click to leave a review for this show on Apple Podcasts, it helps others find the show!

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]]> Adam Holt's story about founding Asset-Map is pretty neat, involving being a cartoonist to later visualizing over $1 trillion in household assets on basically a treasure map instead of a boring spreadsheet. Shout to WealthVoice customers like Onramp Invest who get it. (See the NEW case study of Onramp Invest's 600% increase in engagement from voice marketing on Alexa with WealthVoice.) Love you guys. Click to leave a review for this show on Apple Podcasts, it helps others find the show!

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]]> How to Know if Your Marketing is Working How to Know if Your Marketing is Working Wed, 24 Nov 2021 18:56:40 GMT 5:14 619e8badd825460012ae1b26 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-know-if-your-marketing-is-working 619e8badd825460012ae1b26 5bb3c34841b240784593315f how-to-know-if-your-marketing-is-working One Simple Spreadsheet full review for this podcast on Apple Podcasts and subscribe free anywhere: https://emilybinder.com/podcast

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]]> review for this podcast on Apple Podcasts and subscribe free anywhere: https://emilybinder.com/podcast

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]]> 3 Tips to Double Your YouTube CTR 3 Tips to Double Your YouTube CTR Mon, 22 Nov 2021 22:55:14 GMT 5:37 619c1fd35ee97600129f6cfe false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/3-tips-to-double-your-youtube-ctr 619c1fd35ee97600129f6cfe 5bb3c34841b240784593315f 3-tips-to-double-your-youtube-ctr Video Marketing: How I Get 7.3% Click-Through Rate full my YouTube analytics screenshot (tweet). Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo). More than 70% of YouTube watch time comes from mobile devices: so how do you make titles and thumbnails that succeed on mobile? I share three tips in this episode. Example videos illustrating my points: 1) Check out my fastest growing video: Top Money Saving Reason to Have an LLC; 2) See the thumbnail and title for my most popular video with over 53,000 views today: How to File an LLC in 2021 - DIY vs Incfile Review. Get email updates of my new blog posts with marketing tips like this: https://emilybinder.com/blog/

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]]> my YouTube analytics screenshot (tweet). Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo). More than 70% of YouTube watch time comes from mobile devices: so how do you make titles and thumbnails that succeed on mobile? I share three tips in this episode. Example videos illustrating my points: 1) Check out my fastest growing video: Top Money Saving Reason to Have an LLC; 2) See the thumbnail and title for my most popular video with over 53,000 views today: How to File an LLC in 2021 - DIY vs Incfile Review. Get email updates of my new blog posts with marketing tips like this: https://emilybinder.com/blog/

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]]> Six Best Free Marketing Tools Six Best Free Marketing Tools Wed, 17 Nov 2021 17:14:29 GMT 6:37 61953875123423001242c782 false https://emilybinder.com/marketing/social-media/5-best-free-marketing-tools/ 61953875123423001242c782 5bb3c34841b240784593315f six-best-free-marketing-tools Linktree, Canva, WealthVoice, Acast, TubeBuddy, and more full 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes). Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing, and more.

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]]> 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes). Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing, and more.

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]]> <![CDATA[Amazon Prime: "An IQ Over 80 and a Credit Card"]]> Tue, 09 Nov 2021 06:01:34 GMT 0:42 61845f19abbda200149f401c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazon-prime-an-iq-over-80-and-a-credit-card 61845f19abbda200149f401c 5bb3c34841b240784593315f amazon-prime-an-iq-over-80-and-a-credit-card Why Alexa Matters Big Time This Decade full Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)

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]]> Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)

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]]> Who Has 1400% Higher Customer Lifetime Value (LTV) Who Has 1400% Higher Customer Lifetime Value (LTV) Thu, 04 Nov 2021 22:18:37 GMT 4:35 61845c3de09d400012f8c445 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/who-has-1400-higher-customer-lifetime-value-ltv 61845c3de09d400012f8c445 5bb3c34841b240784593315f who-has-1400-higher-customer-lifetime-value-ltv Zendesk, watch out! Acast and Intercom Chat Win full Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast.

STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft.

2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva

3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor. -Bain

4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva.

BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72.

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]]> Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast.

STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft.

2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva

3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor. -Bain

4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva.

BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72.

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]]> How to Get More Listens to Your Podcast with Your Email Signature How to Get More Listens to Your Podcast with Your Email Signature Fri, 29 Oct 2021 20:16:08 GMT 3:47 617c56884696b40011b9bf2d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-get-more-listens-to-your-podcast-with-your-email-sign 617c56884696b40011b9bf2d 5bb3c34841b240784593315f how-to-get-more-listens-to-your-podcast-with-your-email-sign Marketing Tip full Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.

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]]> Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.

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]]> They Have to Know You to Like You to Trust You They Have to Know You to Like You to Trust You Wed, 20 Oct 2021 06:01:01 GMT 4:53 616f2337c7e6e70013cb6906 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/they-have-to-know-you-to-like-you-to-trust-you 616f2337c7e6e70013cb6906 5bb3c34841b240784593315f they-have-to-know-you-to-like-you-to-trust-you Best Marketing Idea from Carson Excell 2021 full Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/

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]]> Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/

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]]> TikTok for Podcasts, Where Ya At? TikTok for Podcasts, Where Ya At? Mon, 18 Oct 2021 17:14:52 GMT 6:02 616dab8c21a6840017a5113f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tiktok-for-podcasts-where-ya-at 616dab8c21a6840017a5113f 5bb3c34841b240784593315f tiktok-for-podcasts-where-ya-at full The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just as good as you Shure mic (watch my video review of my version of Joe Rogan's Shure SM7B setup here.) The question is: how do we add more content to this burgeoning platform? Internet history rhymes. Book a voice marketing consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/. Subscribe free or leave a review.


Voice marketing encompasses recorded audio, sonic branding, and voice AI experiences like Alexa Skills or Google Actions.

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]]> The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just as good as you Shure mic (watch my video review of my version of Joe Rogan's Shure SM7B setup here.) The question is: how do we add more content to this burgeoning platform? Internet history rhymes. Book a voice marketing consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/. Subscribe free or leave a review.


Voice marketing encompasses recorded audio, sonic branding, and voice AI experiences like Alexa Skills or Google Actions.

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]]> 4 Billion Extra Emails Sent This Month: Social Capital 4 Billion Extra Emails Sent This Month: Social Capital Mon, 04 Oct 2021 17:09:13 GMT 5:13 615b3539c558a60014639b4d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/4-billion-extra-emails-sent-this-month-social-capital 615b3539c558a60014639b4d 5bb3c34841b240784593315f 4-billion-extra-emails-sent-this-month-social-capital Getting Your Day Back? Or Not. full Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness. Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How does our reduced social capital impact us as a society and as businesses and brands? Book a marketing consultation at emilybinder.com/call (enter promo code PODCAST for 10% off).

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]]> Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness. Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How does our reduced social capital impact us as a society and as businesses and brands? Book a marketing consultation at emilybinder.com/call (enter promo code PODCAST for 10% off).

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]]> Billie Eilish and Alexa - Brands Monetizing Voice Billie Eilish and Alexa - Brands Monetizing Voice Sun, 26 Sep 2021 17:03:34 GMT 3:49 6150a7e6252fbb001780c074 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/billie-eilish-and-alexa-brands-monetizing-voice 6150a7e6252fbb001780c074 5bb3c34841b240784593315f billie-eilish-and-alexa-brands-monetizing-voice full Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each:

-stream audio (CTA: Play)

-play video (CTA: Watch)

-buy vinyl or merch (CTA: Go To)

This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post.

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]]> Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each:

-stream audio (CTA: Play)

-play video (CTA: Watch)

-buy vinyl or merch (CTA: Go To)

This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post.

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]]> You Have No Excuse in 2021 You Have No Excuse in 2021 Mon, 20 Sep 2021 15:47:19 GMT 4:54 6148ad07882d14001303eaa1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-have-no-excuse-in-2021 6148ad07882d14001303eaa1 5bb3c34841b240784593315f you-have-no-excuse-in-2021 Rules Based Investing, Startup Frustration, SALT NY full The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here.


Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more).

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]]> The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here.


Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more).

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]]> <![CDATA[But We've Always Done It This Way]]> Fri, 03 Sep 2021 05:02:44 GMT 3:24 612ecf6fc1afca00192ded20 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/but-weve-always-done-it-this-way 612ecf6fc1afca00192ded20 5bb3c34841b240784593315f but-weve-always-done-it-this-way full emilybinder.com/call.

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]]> emilybinder.com/call.

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]]> Amazon Building Live Audio Streaming Business on Alexa Amazon Building Live Audio Streaming Business on Alexa Wed, 01 Sep 2021 01:10:50 GMT 4:22 612ed31aa38d0b001af723a0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazon-building-live-audio-streaming-business-on-alexa 612ed31aa38d0b001af723a0 5bb3c34841b240784593315f amazon-building-live-audio-streaming-business-on-alexa Clubhouse, Twitter Spaces, Future of Social Audio Monetization full my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business"

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]]> my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business"

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]]> Content Marketing Costs 62% Less than Outbound Content Marketing Costs 62% Less than Outbound Fri, 20 Aug 2021 18:23:13 GMT 5:35 611ff3111e62460013acb627 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/content-marketing-costs-62-less-than-outbound 611ff3111e62460013acb627 5bb3c34841b240784593315f content-marketing-costs-62-less-than-outbound You Need Evergreen Content and Voice Marketing full Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:

1) What is Alexa Flash Briefing - see video

2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.

3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"

4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast

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]]> Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:

1) What is Alexa Flash Briefing - see video

2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.

3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"

4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast

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]]> The Most Hated Industries and Top 2 Disruption Ingredients The Most Hated Industries and Top 2 Disruption Ingredients Fri, 13 Aug 2021 22:01:25 GMT 4:55 6116ebb55317960013938ae0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-most-hated-industries-and-top-2-disruption-ingredients 6116ebb55317960013938ae0 5bb3c34841b240784593315f the-most-hated-industries-and-top-2-disruption-ingredients Millennials and Cryptocurrency Will Solve the Pain full disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys!

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]]> disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys!

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]]> Is Your Brand a Middle Aged Virgin? Credit Card Wars Is Your Brand a Middle Aged Virgin? Credit Card Wars Tue, 10 Aug 2021 18:02:00 GMT 4:56 6112bf18d6c7ff001272a840 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/is-your-brand-a-middle-aged-virgin-credit-card-wars 6112bf18d6c7ff001272a840 5bb3c34841b240784593315f is-your-brand-a-middle-aged-virgin-credit-card-wars Bank of America vs Apple Card full video analyzing Apple's luxury brand: Why Apple Could Survive 50 Years: $AAPL Outlast FAANG. Mentioned in this episode: startup bank Mercury (here's why I like Mercury Bank). Not sponsored. See tweet for image of Bank of America direct mail marketing.

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]]> video analyzing Apple's luxury brand: Why Apple Could Survive 50 Years: $AAPL Outlast FAANG. Mentioned in this episode: startup bank Mercury (here's why I like Mercury Bank). Not sponsored. See tweet for image of Bank of America direct mail marketing.

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]]> 4 Reasons You Should Pause More 4 Reasons You Should Pause More Thu, 05 Aug 2021 05:06:54 GMT 4:14 6107581f561d1400194d8a83 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/4-reasons-you-should-pause-more 6107581f561d1400194d8a83 5bb3c34841b240784593315f 4-reasons-you-should-pause-more Podcast or Public Speaking Tip full Monotonous speech is like having a block chunk of text on a PowerPoint slide: no one wants to read it and it's not digestible. Here's a tip to vary your speech cadence, pitch, and tone, and insert effective pauses to keep your audience engaged. You'll sound more confident if you harness the pregnant pause. According to recent research, the average professional speaks at a rate of 150 words per minute. Yet the average person thinks at a rate that is at least 4 times faster (according to Colorado State University).


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]]> Monotonous speech is like having a block chunk of text on a PowerPoint slide: no one wants to read it and it's not digestible. Here's a tip to vary your speech cadence, pitch, and tone, and insert effective pauses to keep your audience engaged. You'll sound more confident if you harness the pregnant pause. According to recent research, the average professional speaks at a rate of 150 words per minute. Yet the average person thinks at a rate that is at least 4 times faster (according to Colorado State University).


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]]> Should You Talk as Fast as Top TED Speakers? Should You Talk as Fast as Top TED Speakers? Mon, 02 Aug 2021 05:03:20 GMT 3:16 61075ca453204f00192347a1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/should-you-talk-as-fast-as-top-ted-speakers 61075ca453204f00192347a1 5bb3c34841b240784593315f should-you-talk-as-fast-as-top-ted-speakers WPM for typing, speaking, and listening full Tap, Type, and Swipe era is giving way to VoiceFirst / voice technology?). We can process speech about four times faster than we talk. So how fast should you ideally speak in daily situations like talking to friends, presenting on a stage, podcasting, or a business phone call? I'll explain and share the WPM of five of the most popular TED Talks of all time, including Tony Robbins, Simon Sinek, and Brene Brown's rates of speech. Author I mentioned: Susan Cain wrote "Quiet" - incredible book, pick it up here to finally understand the introverts or extroverts in your life, including yourself. Next episode: get tips on using pauses more effectively in all types of speaking. Subscribe now so you get it automatically in your feed (hit the Follow button on Spotify and on notifications for this podcast).

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]]> Tap, Type, and Swipe era is giving way to VoiceFirst / voice technology?). We can process speech about four times faster than we talk. So how fast should you ideally speak in daily situations like talking to friends, presenting on a stage, podcasting, or a business phone call? I'll explain and share the WPM of five of the most popular TED Talks of all time, including Tony Robbins, Simon Sinek, and Brene Brown's rates of speech. Author I mentioned: Susan Cain wrote "Quiet" - incredible book, pick it up here to finally understand the introverts or extroverts in your life, including yourself. Next episode: get tips on using pauses more effectively in all types of speaking. Subscribe now so you get it automatically in your feed (hit the Follow button on Spotify and on notifications for this podcast).

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]]> My Best Podcast SEO Tip to Rank on Google My Best Podcast SEO Tip to Rank on Google Thu, 29 Jul 2021 00:42:18 GMT 3:16 6101f96acf00f600124a3e80 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/my-best-podcast-seo-tip-to-rank-on-google 6101f96acf00f600124a3e80 5bb3c34841b240784593315f my-best-podcast-seo-tip-to-rank-on-google What to Put in Podcast Episode Descriptions full YouTube video "Best Easy Podcast SEO Tip: Descriptions" for a 4-minute lesson in how to properly create podcast descriptions so your Spotify episodes will have amazing SEO! It includes a real-world example of my logged-out organic Google search for "Onramp Invest Alexa Quick Link" ... and my February podcast episode from this show, that shows up on the first SERP. Think about the implications of this for any search term you want for your business. Then make it happen using my video's tips. Subscribe to my YouTube channel for more voice marketing tips!

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]]> YouTube video "Best Easy Podcast SEO Tip: Descriptions" for a 4-minute lesson in how to properly create podcast descriptions so your Spotify episodes will have amazing SEO! It includes a real-world example of my logged-out organic Google search for "Onramp Invest Alexa Quick Link" ... and my February podcast episode from this show, that shows up on the first SERP. Think about the implications of this for any search term you want for your business. Then make it happen using my video's tips. Subscribe to my YouTube channel for more voice marketing tips!

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]]> What You Can Learn from Challenger Beauty Brands What You Can Learn from Challenger Beauty Brands Fri, 23 Jul 2021 17:26:50 GMT 5:16 60fafbda9a1582001436b225 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-you-can-learn-from-challenger-beauty-brands 60fafbda9a1582001436b225 5bb3c34841b240784593315f what-you-can-learn-from-challenger-beauty-brands Unbeatable Il Makiage Marketing - Customer Experience full Take a lesson from Il Makiage's tech-first approach using AI, and their commitment to a quality product and ace customer experience. The beauty brand is shipping full-size products based on their online color matching quiz and accepting no-questions-asked returns with full refunds. Sounds risky and expensive, but this strategy is likely to be profitable in the long term because it's how people want to shop and feel.


Private equity firms increasingly view cosmetics as a sector ripe for investment - find out why and how these principles can help your business. New brands have emerged in response to the demands of discerning shoppers who are presented with ever-growing choices online. People are searching for brands that speak to their individual identity. Such brands are building loyal followings on social media by investing heavily in helpful content such as video makeup tutorials from influencers.


This disruptive, online-first approach is epitomized by Glossier, the cult US cosmetics brand. Glossier launched on social media back in 2014, keeps close control of its distribution channels, and only sells its products online and via pop-ups. But Il Makiage has done something even better to stand out during the pandemic using excellent technology that makes shopping from home totally risk-free and convenient. See tweet with photo.

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]]> Take a lesson from Il Makiage's tech-first approach using AI, and their commitment to a quality product and ace customer experience. The beauty brand is shipping full-size products based on their online color matching quiz and accepting no-questions-asked returns with full refunds. Sounds risky and expensive, but this strategy is likely to be profitable in the long term because it's how people want to shop and feel.


Private equity firms increasingly view cosmetics as a sector ripe for investment - find out why and how these principles can help your business. New brands have emerged in response to the demands of discerning shoppers who are presented with ever-growing choices online. People are searching for brands that speak to their individual identity. Such brands are building loyal followings on social media by investing heavily in helpful content such as video makeup tutorials from influencers.


This disruptive, online-first approach is epitomized by Glossier, the cult US cosmetics brand. Glossier launched on social media back in 2014, keeps close control of its distribution channels, and only sells its products online and via pop-ups. But Il Makiage has done something even better to stand out during the pandemic using excellent technology that makes shopping from home totally risk-free and convenient. See tweet with photo.

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]]> What AirBnB, DoorDash, Uber and the Most Successful Apps Do What AirBnB, DoorDash, Uber and the Most Successful Apps Do Fri, 16 Jul 2021 15:50:26 GMT 2:35 60f1aac2671be90012b4ff64 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-airbnb-doordash-uber-and-the-most-successful-apps-do 60f1aac2671be90012b4ff64 5bb3c34841b240784593315f what-airbnb-doordash-uber-and-the-most-successful-apps-do Middlemen full

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]]>

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]]> How to Podcast from Your Phone, Easily How to Podcast from Your Phone, Easily Mon, 05 Jul 2021 17:34:15 GMT 2:40 60e342970cba0e001ab65d04 false https://wealthvoice.ai/podcast-from-your-phone/ 60e342970cba0e001ab65d04 5bb3c34841b240784593315f how-to-podcast-from-your-phone-easily Get Lossless Sound Quality on Voice Memos full easy steps so you can have high fidelity iOS Voice Memos for your podcast or WealthVoice broadcasts on Alexa. Request an invite to WealthVoice and start podcasting on Alexa, easily: https://wealthvoice.ai

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]]> easy steps so you can have high fidelity iOS Voice Memos for your podcast or WealthVoice broadcasts on Alexa. Request an invite to WealthVoice and start podcasting on Alexa, easily: https://wealthvoice.ai

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]]> Why I Moved Crypto from Coinbase to BlockFi Why I Moved Crypto from Coinbase to BlockFi Sat, 26 Jun 2021 01:02:18 GMT 6:11 60d67c9aca2747001975d5a6 false https://emilybinder.com/tips-and-advice/personal-finance/why-i-moved-bitcoin-to-blockfi/ 60d67c9aca2747001975d5a6 5bb3c34841b240784593315f why-i-moved-crypto-from-coinbase-to-blockfi Expectations for Better User Experience full Sign up for BlockFi with my referral code here. And read more: Details on my blog here. Also mentioned: Fail: Allstate insurance - poor customer experience in the claim portal (UX needs improved). Win: Mercury Bank (the startup bank) - wonderful experience. Bottom line: user experience must be easy and you can't take advantage of customers anymore, like charging fees. Brokerage firms don't anymore but someone had to move first. That is how it works in a competitive market. Schwab's $4.95 per trade is long gone. Connect the dots: serve your customers in a competitive manner, from UX to offering and features and simply making their lives easier or richer. Do that and you'll win.

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]]> Sign up for BlockFi with my referral code here. And read more: Details on my blog here. Also mentioned: Fail: Allstate insurance - poor customer experience in the claim portal (UX needs improved). Win: Mercury Bank (the startup bank) - wonderful experience. Bottom line: user experience must be easy and you can't take advantage of customers anymore, like charging fees. Brokerage firms don't anymore but someone had to move first. That is how it works in a competitive market. Schwab's $4.95 per trade is long gone. Connect the dots: serve your customers in a competitive manner, from UX to offering and features and simply making their lives easier or richer. Do that and you'll win.

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]]> Why Your Brand Needs Sound (special offer at end) Why Your Brand Needs Sound (special offer at end) Mon, 21 Jun 2021 05:09:55 GMT 5:31 60cf95c99c98430019c27cdc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-your-brand-needs-sound-special-offer-at-end 60cf95c99c98430019c27cdc 5bb3c34841b240784593315f why-your-brand-needs-sound-special-offer-at-end Sonic Branding Done for You on WealthVoice.ai full

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]]>

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]]> You Should Turn Away Customers - The Veloway You Should Turn Away Customers - The Veloway Mon, 14 Jun 2021 22:52:32 GMT 1:38 60c7ddb02485350012921a65 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-should-turn-away-customers-the-veloway 60c7ddb02485350012921a65 5bb3c34841b240784593315f you-should-turn-away-customers-the-veloway Your Product or Service is Not for Everyone full https://emilybinder.com/flash-briefing/.

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]]> https://emilybinder.com/flash-briefing/.

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]]> Your Perfect 3-Word Tagline - How Twitter Nails It Your Perfect 3-Word Tagline - How Twitter Nails It Fri, 11 Jun 2021 05:01:56 GMT 1:48 60c0f34a5589ae0013741756 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-perfect-3-word-tagline-how-twitter-nails-it 60c0f34a5589ae0013741756 5bb3c34841b240784593315f your-perfect-3-word-tagline-how-twitter-nails-it full

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]]>

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]]> Use the Color Wheel, Duke! Use the Color Wheel, Duke! Wed, 09 Jun 2021 15:54:54 GMT 2:32 60c0e44e6f831a0012b0d281 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/use-the-color-wheel-duke 60c0e44e6f831a0012b0d281 5bb3c34841b240784593315f use-the-color-wheel-duke Audiogram Marketing Tip for Podcasters full color.adobe.com and use a suggested color combo (like monochromatic or analogous or triad) in your graphics, including audiogram graphics. Then you'll be able to make thumb stopping content that grows your podcast. If you want help creating social media assets to promote your podcast, I'll give you a crash course in 30 minutes on podcast marketing: Book a call at emilybinder.com/call. Or have us do it for you: get a WealthVoice Alexa skill and we'll make you two custom audiograms a month: request a demo at wealthvoice.ai.

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]]> color.adobe.com and use a suggested color combo (like monochromatic or analogous or triad) in your graphics, including audiogram graphics. Then you'll be able to make thumb stopping content that grows your podcast. If you want help creating social media assets to promote your podcast, I'll give you a crash course in 30 minutes on podcast marketing: Book a call at emilybinder.com/call. Or have us do it for you: get a WealthVoice Alexa skill and we'll make you two custom audiograms a month: request a demo at wealthvoice.ai.

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]]> Three Trends Predict Fintech Brand Success - Part 2 of 2 Three Trends Predict Fintech Brand Success - Part 2 of 2 Thu, 03 Jun 2021 07:00:00 GMT 3:20 60b6ebd247daed0013f14c4e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/three-trends-predict-fintech-brand-success-part-2-of-2 60b6ebd247daed0013f14c4e 5bb3c34841b240784593315f three-trends-predict-fintech-brand-success-part-2-of-2 Bonus: LinkedIn Privacy Tip (Stop Sharing Contacts) full How to Manage LinkedIn Privacy – Stop Sharing Your Contacts

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]]> How to Manage LinkedIn Privacy – Stop Sharing Your Contacts

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]]> Three Trends Predict Fintech Brand Success - Part 1 of 2 Three Trends Predict Fintech Brand Success - Part 1 of 2 Wed, 02 Jun 2021 02:09:21 GMT 3:36 60b6e85147daed0013f14c48 false https://www.ninelabs.com/insights/fintech-trends-predict-industry-successes 60b6e85147daed0013f14c48 5bb3c34841b240784593315f three-trends-predict-fintech-brand-success-part-1-of-2 full three fintech trends to clue you in and make sure your brand stays relevant as financial technology rapidly evolves. In this episode, hear about the first trend told through the lends of Schwab as a legacy brand, Robinhood as a viral challenger brand, and WeBull as an effective modern blend of the two. Tune in for part 2 on Thurday, June 3.

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]]> three fintech trends to clue you in and make sure your brand stays relevant as financial technology rapidly evolves. In this episode, hear about the first trend told through the lends of Schwab as a legacy brand, Robinhood as a viral challenger brand, and WeBull as an effective modern blend of the two. Tune in for part 2 on Thurday, June 3.

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]]> What Your Results Mean (Personality Quiz Part 2 of 2) What Your Results Mean (Personality Quiz Part 2 of 2) Mon, 24 May 2021 18:35:30 GMT 3:21 60abf1f28ff155001ab3f93e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-your-results-mean-personality-quiz-part-2-of-2 60abf1f28ff155001ab3f93e 5bb3c34841b240784593315f what-your-results-mean-personality-quiz-part-2-of-2 Do you make or earn money? full six question personality quiz from Ron Lynch. Find out what your responses mean. Do you make or earn money? What is the difference between confidence and arrogance? Plus more.

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]]> six question personality quiz from Ron Lynch. Find out what your responses mean. Do you make or earn money? What is the difference between confidence and arrogance? Plus more.

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]]> The Best 6 Question Personality Quiz Ever (Part 1 of 2) The Best 6 Question Personality Quiz Ever (Part 1 of 2) Thu, 20 May 2021 16:44:11 GMT 3:04 60a691dc322c760012b2ee43 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-best-6-question-personality-quiz-ever 60a691dc322c760012b2ee43 5bb3c34841b240784593315f the-best-6-question-personality-quiz-ever from Ron Lynch full Top 6 eCommerce Marketing Podcasts 2021. Tune into the next episode for the reveal of what your answers to the quiz questions mean.

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]]> Top 6 eCommerce Marketing Podcasts 2021. Tune into the next episode for the reveal of what your answers to the quiz questions mean.

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]]> Why Male Strippers Dress as Firemen Why Male Strippers Dress as Firemen Thu, 13 May 2021 21:15:47 GMT 3:21 609d9703958ca572110bddb9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-male-strippers-dress-as-fireman 609d9703958ca572110bddb9 5bb3c34841b240784593315f why-male-strippers-dress-as-fireman full Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v

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]]> Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v

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]]> Adrenaline and FOMO - Record Low Stock Holding Periods Adrenaline and FOMO - Record Low Stock Holding Periods Fri, 07 May 2021 14:36:21 GMT 3:19 60955065d51c0442f629896a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/adrenaline-and-fomo-record-low-stock-holding-periods 60955065d51c0442f629896a 5bb3c34841b240784593315f adrenaline-and-fomo-record-low-stock-holding-periods full The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent study in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters article noted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average.

Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks

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]]> The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent study in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters article noted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average.

Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks

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]]> The Real Reason You Brush Your Teeth The Real Reason You Brush Your Teeth Tue, 04 May 2021 01:00:17 GMT 3:56 60909ca1cbde607346c0cd7e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-real-reason-you-brush-your-teeth 60909ca1cbde607346c0cd7e 5bb3c34841b240784593315f the-real-reason-you-brush-your-teeth Alchemy, Feature vs Benefit Advertising, and Show Update full

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]]>

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]]> The Controversial HBIC The Controversial HBIC Thu, 29 Apr 2021 04:29:45 GMT 4:56 608a363a10dcf15a6f7b49af false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-controversial-hbic 608a363a10dcf15a6f7b49af 5bb3c34841b240784593315f the-controversial-hbic Say No to She-Boss and Yes to More Money full HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing money! Here's that Chamath video: "in the absence of capital, you're irrelevant..." - watch: Chamath Palihapitiya says "Get The Money". 


Hey listener, do you like the longer format of this still brief briefing (now a 5 minute max instead of 3)? Tweet me and let me know: @emilybinder. 

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]]> HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing money! Here's that Chamath video: "in the absence of capital, you're irrelevant..." - watch: Chamath Palihapitiya says "Get The Money". 


Hey listener, do you like the longer format of this still brief briefing (now a 5 minute max instead of 3)? Tweet me and let me know: @emilybinder. 

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]]> Marketing a Ritual: Corona Beer with Lime Marketing a Ritual: Corona Beer with Lime Wed, 28 Apr 2021 04:57:23 GMT 5:44 6088eb336fb2d7223a11234d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/marketing-a-ritual-corona-beer-with-lime 6088eb336fb2d7223a11234d 5bb3c34841b240784593315f marketing-a-ritual-corona-beer-with-lime How to Make Your Ad Memorable full via CBS News. Let's dig into the fantastic use of pathos, personal connection, and memorability that Corona has capitalized on in their marketing of Corona and a lime. Why is this ritual so powerful, what does the lime really do, and how can you apply their recipe for success to your marketing?

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]]> via CBS News. Let's dig into the fantastic use of pathos, personal connection, and memorability that Corona has capitalized on in their marketing of Corona and a lime. Why is this ritual so powerful, what does the lime really do, and how can you apply their recipe for success to your marketing?

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]]> 2 Tips to Reduce Email - Control Your Day 2 Tips to Reduce Email - Control Your Day Fri, 23 Apr 2021 05:04:59 GMT 4:40 607f1d66096f2726205c0948 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/2-tips-to-reduce-email-control-your-day 607f1d66096f2726205c0948 5bb3c34841b240784593315f 2-tips-to-reduce-email-control-your-day Productivity and Attitude Hacks full

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]]> The Five Types of Podcast Creators The Five Types of Podcast Creators Thu, 22 Apr 2021 05:01:08 GMT 4:44 607f199e983bb94d9ed5edd7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-five-types-of-podcast-creators 607f199e983bb94d9ed5edd7 5bb3c34841b240784593315f the-five-types-of-podcast-creators full

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]]> Shure SM7B Microphone Setup - Update and Tips Shure SM7B Microphone Setup - Update and Tips Tue, 20 Apr 2021 18:35:00 GMT 4:45 607f1bef6dd71d4753f183ae false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/shure-sm7b-microphone-setup-update-and-tips 607f1bef6dd71d4753f183ae 5bb3c34841b240784593315f shure-sm7b-microphone-setup-update-and-tips full

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]]> Podcast Marketing Tip: Audiogram Tool Podcast Marketing Tip: Audiogram Tool Mon, 19 Apr 2021 05:10:00 GMT 4:12 6078f73ab1d7373173d66716 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcast-marketing-tip-audiogram-tool 6078f73ab1d7373173d66716 5bb3c34841b240784593315f podcast-marketing-tip-audiogram-tool full Use my link here to try it free: https://getaudiogram.com/register/a66abe

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]]> Use my link here to try it free: https://getaudiogram.com/register/a66abe

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]]> Charm Pricing: Why 9, 99, and 95 Work So Well Charm Pricing: Why 9, 99, and 95 Work So Well Fri, 16 Apr 2021 02:10:07 GMT 4:26 6078f200392deb276fe5e891 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/charm-pricing-why-9-99-and-95-work-so-well 6078f200392deb276fe5e891 5bb3c34841b240784593315f charm-pricing-why-9-99-and-95-work-so-well Psychology: Anchoring Effect full

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]]> <![CDATA[What is Your Product's Benefit? Forget Features]]> Tue, 13 Apr 2021 05:01:57 GMT 3:31 6073a66393c968141d1f94cc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/instagram-worlds-most-powerful-platform 6073a66393c968141d1f94cc 5bb3c34841b240784593315f instagram-worlds-most-powerful-platform Instagram Power Index: Reach x Engagement full

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]]> Covid-19 Made Us More Brand Loyal Than Ever Covid-19 Made Us More Brand Loyal Than Ever Mon, 12 Apr 2021 01:40:17 GMT 4:29 6073a501573fe727919ee8e2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/covid-19-made-us-more-brand-loyal-than-ever 6073a501573fe727919ee8e2 5bb3c34841b240784593315f covid-19-made-us-more-brand-loyal-than-ever full survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal. That's a 7% increase from 90% level measured in 2019. Let's talk about brand loyalty and brand experimentation.

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]]> survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal. That's a 7% increase from 90% level measured in 2019. Let's talk about brand loyalty and brand experimentation.

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]]> How YouTube Helps Your SEO How YouTube Helps Your SEO Thu, 08 Apr 2021 23:22:40 GMT 2:00 606f904170551e6ec9b2fc57 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-youtube-helps-your-seo 606f904170551e6ec9b2fc57 5bb3c34841b240784593315f how-youtube-helps-your-seo full

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]]> MBAs Ruining Companies - Elon Musk MBAs Ruining Companies - Elon Musk Wed, 07 Apr 2021 23:19:59 GMT 3:36 606d0c8012f6eb4f187a5440 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/mbas-ruining-companies-elon-musk 606d0c8012f6eb4f187a5440 5bb3c34841b240784593315f mbas-ruining-companies-elon-musk full 'Too many MBAs ruining companies,' Elon Musk explains.

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]]> 'Too many MBAs ruining companies,' Elon Musk explains.

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]]> The Language Tweak that Made Apple Maps Better The Language Tweak that Made Apple Maps Better Wed, 07 Apr 2021 00:52:50 GMT 2:25 606d0262d7548b6cfda4ff2f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-language-tweak-that-made-apple-maps-better 606d0262d7548b6cfda4ff2f 5bb3c34841b240784593315f the-language-tweak-that-made-apple-maps-better full

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]]> When to Avoid Being Creative in Your Site and Marketing Copy When to Avoid Being Creative in Your Site and Marketing Copy Wed, 31 Mar 2021 23:00:59 GMT 2:58 60629d2cdb73271e7558bf05 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/when-to-avoid-being-creative-in-your-site-and-marketing-copy 60629d2cdb73271e7558bf05 5bb3c34841b240784593315f when-to-avoid-being-creative-in-your-site-and-marketing-copy full Original Twitter poll here.

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]]> Original Twitter poll here.

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]]> How to Test Your Creative (Copy and Taglines) How to Test Your Creative (Copy and Taglines) Tue, 30 Mar 2021 23:00:56 GMT 2:40 60629bb6ca2fec15c01207d9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-test-your-creative-copy-and-taglines 60629bb6ca2fec15c01207d9 5bb3c34841b240784593315f how-to-test-your-creative-copy-and-taglines full Contact me at beetlemoment.com or DM me on Twitter: @emilybinder

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]]> Contact me at beetlemoment.com or DM me on Twitter: @emilybinder

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]]> Is Your Audience Actually Using Smart Speakers? Is Your Audience Actually Using Smart Speakers? Tue, 30 Mar 2021 03:29:42 GMT 1:39 60629b26db73271e7558befe false https://youtu.be/yYf243FdY6U 60629b26db73271e7558befe 5bb3c34841b240784593315f is-your-audience-actually-using-smart-speakers New YouTube Video with the Juicy Stats full Get there first. The right kind of marketing can lower your CAC (Customer Acquisition Cost). Content marketing is better than advertising in many ways. It builds your brand. It connects you to your audience. In this video I answer the top questions I get about smart speaker / voice assistant use in my newest YouTube video about voice marketing.


Who is using smart speakers, by demographic groups?


Voice is the future of content. Look around: look where VC money is being invested in podcasting and short form audio content apps (think Spotify $SPOT, Clubhouse, billion dollar valuations of voice tech startups and platforms, Amazon's investment in Alexa (over 10,000 employees solely working on Alexa), and podcast platforms). Your audience is listening. If you're early to what becomes dominant and popular, you win.

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]]> Get there first. The right kind of marketing can lower your CAC (Customer Acquisition Cost). Content marketing is better than advertising in many ways. It builds your brand. It connects you to your audience. In this video I answer the top questions I get about smart speaker / voice assistant use in my newest YouTube video about voice marketing.


Who is using smart speakers, by demographic groups?


Voice is the future of content. Look around: look where VC money is being invested in podcasting and short form audio content apps (think Spotify $SPOT, Clubhouse, billion dollar valuations of voice tech startups and platforms, Amazon's investment in Alexa (over 10,000 employees solely working on Alexa), and podcast platforms). Your audience is listening. If you're early to what becomes dominant and popular, you win.

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]]> <![CDATA[Q&A: Should You Advertise Yourself on Your Podcast?]]> Fri, 26 Mar 2021 21:00:00 GMT 3:35 605d186e8393c473365d1f13 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/qa-should-you-advertise-yourself-on-your-podcast 605d186e8393c473365d1f13 5bb3c34841b240784593315f qa-should-you-advertise-yourself-on-your-podcast full

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]]> That Katie Couric Internet Moment for Voice That Katie Couric Internet Moment for Voice Thu, 25 Mar 2021 20:15:36 GMT 2:34 605cef68ee99d23d5cdbdb5c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/that-katie-couric-internet-moment-for-voice 605cef68ee99d23d5cdbdb5c 5bb3c34841b240784593315f that-katie-couric-internet-moment-for-voice Voice Search and Your Business full "What is Internet, anyway"?" 1994 "Today Show" moment with Katie Couric and Bryant Gumbel (the little mark with the A and the ring around it).

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]]> "What is Internet, anyway"?" 1994 "Today Show" moment with Katie Couric and Bryant Gumbel (the little mark with the A and the ring around it).

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]]> How and When to Ask for Reviews How and When to Ask for Reviews Wed, 24 Mar 2021 04:06:38 GMT 3:23 605abaceb9bc76480aae95b8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-and-when-to-ask-for-reviews 605abaceb9bc76480aae95b8 5bb3c34841b240784593315f how-and-when-to-ask-for-reviews Overcast Podcast App full tweet.

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]]> tweet.

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]]> <![CDATA["Alchemy" by Rory Sutherland. Austin is Magic Again.]]> Mon, 22 Mar 2021 05:01:22 GMT 4:47 60518083770b026655dcd658 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alchemy-by-rory-sutherland-austin-is-magic-again 60518083770b026655dcd658 5bb3c34841b240784593315f alchemy-by-rory-sutherland-austin-is-magic-again full

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]]> Speak to Fans, Not Skeptics Speak to Fans, Not Skeptics Fri, 19 Mar 2021 05:00:45 GMT 2:45 60517b6deb5b1d534a465df4 false https://emilybinder.com/voice-marketing/call/ 60517b6deb5b1d534a465df4 5bb3c34841b240784593315f speak-to-fans-not-skeptics Business is Emotional full emilybinder.com/call.

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]]> emilybinder.com/call.

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]]> Getting Your Day Back is Hot Getting Your Day Back is Hot Wed, 17 Mar 2021 23:00:12 GMT 2:08 60517a6feb5b1d534a465df0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/getting-your-day-back-is-hot 60517a6feb5b1d534a465df0 5bb3c34841b240784593315f getting-your-day-back-is-hot The Attention Economy full

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]]> Top Tips to Get Monetized on YouTube Top Tips to Get Monetized on YouTube Wed, 17 Mar 2021 03:14:16 GMT 5:01 60517408a1fc097fb2e6e90b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/top-tips-to-get-monetized-on-youtube 60517408a1fc097fb2e6e90b 5bb3c34841b240784593315f top-tips-to-get-monetized-on-youtube Thumbnails, SEO, and Native Video on Social full

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]]> My Chat with Dasarte Yarnway on Grow with Altruist: The Evolution of Voice Marketing My Chat with Dasarte Yarnway on Grow with Altruist: The Evolution of Voice Marketing Fri, 12 Mar 2021 06:01:51 GMT 2:38 60498b327c16dd34c51dd854 false https://grow.altruist.com/voice-marketing-is-no-longer-a-trend-its-a-must-for-advisors 60498b327c16dd34c51dd854 5bb3c34841b240784593315f my-chat-with-dasarte-yarnway-on-grow-with-altruist-the-evolu A Tight 11 Minutes - Video Podcast full here at grow.altruist.com. Follow him on Twitter @dasarteyarnway - incredible person, will put "Onwards to Greatness" in your feed daily (IYKYK). Skip to the YouTube video of the podcast interview here or search on YouTube: "Voice marketing is no longer a trend, it’s a must for advisors / Grow Episode 36".

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]]> here at grow.altruist.com. Follow him on Twitter @dasarteyarnway - incredible person, will put "Onwards to Greatness" in your feed daily (IYKYK). Skip to the YouTube video of the podcast interview here or search on YouTube: "Voice marketing is no longer a trend, it’s a must for advisors / Grow Episode 36".

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]]> What People Really Use Voice For What People Really Use Voice For Thu, 11 Mar 2021 06:01:21 GMT 4:50 604987cc7c16dd34c51dd850 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-people-really-use-voice-for 604987cc7c16dd34c51dd850 5bb3c34841b240784593315f what-people-really-use-voice-for Feature Bloat full

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]]> Content Marketing will Decrease your CAC Content Marketing will Decrease your CAC Wed, 10 Mar 2021 06:01:56 GMT 2:11 60482f680fdf4575d3b319a6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/content-marketing-will-decrease-your-cac 60482f680fdf4575d3b319a6 5bb3c34841b240784593315f content-marketing-will-decrease-your-cac The Fewer Features, the Better full

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]]>

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]]> Network Effect - Why Microsoft Office Is Still a Thing Network Effect - Why Microsoft Office Is Still a Thing Fri, 05 Mar 2021 15:38:23 GMT 2:59 6042506f2809a953ae339484 false https://emilybinder.com/flash-briefing/ 6042506f2809a953ae339484 5bb3c34841b240784593315f network-effect-why-microsoft-office-is-still-a-thing Plus tips for asking for reviews full emilybinder.com/briefing.

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]]> emilybinder.com/briefing.

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]]> Advice Addicts (Via Morning Pages) Advice Addicts (Via Morning Pages) Fri, 05 Mar 2021 15:22:48 GMT 2:35 60424cc8b57d5c187c7458f9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/advice-addicts-via-morning-pages 60424cc8b57d5c187c7458f9 5bb3c34841b240784593315f advice-addicts-via-morning-pages full

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]]> Is Your Conversion Rate Killing Future Sales? Is Your Conversion Rate Killing Future Sales? Wed, 03 Mar 2021 06:01:40 GMT 1:13 603dc0b5eb079c080e4d9f2e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/is-your-conversion-rate-killing-future-sales 603dc0b5eb079c080e4d9f2e 5bb3c34841b240784593315f is-your-conversion-rate-killing-future-sales Ecommerce 101 full

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]]> Joy Oladokun - Music Discovery on Spotify and TV Joy Oladokun - Music Discovery on Spotify and TV Tue, 02 Mar 2021 06:02:10 GMT 3:04 603dbdc99b3dd6117da9c065 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/joy-oladokun-music-discovery-on-spotify-and-tv 603dbdc99b3dd6117da9c065 5bb3c34841b240784593315f joy-oladokun-music-discovery-on-spotify-and-tv full

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]]> Why Clubhouse is Scalding Hot Why Clubhouse is Scalding Hot Mon, 01 Mar 2021 06:01:39 GMT 2:58 60386836c425e37877e59092 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-clubhouse-is-scalding-hot 60386836c425e37877e59092 5bb3c34841b240784593315f why-clubhouse-is-scalding-hot Network Effect full network effect as well or better as Facebook initially did. Plus, two highlights from Seth Godin's latest Akimbo podcast about Clubhouse and why Clubhouse effectively uses two factors that motivate all humans: Affiliation and Status. Follow me on Clubhouse: @emilybinder.

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]]> network effect as well or better as Facebook initially did. Plus, two highlights from Seth Godin's latest Akimbo podcast about Clubhouse and why Clubhouse effectively uses two factors that motivate all humans: Affiliation and Status. Follow me on Clubhouse: @emilybinder.

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]]> <![CDATA[Onramp Invest on Alexa: Tyrone Ross's WealthVoice Skill]]> Fri, 26 Feb 2021 03:13:30 GMT 4:16 6038675a74185c7496f1ef44 false https://alexa-skills.amazon.com/apis/custom/skills/amzn1.ask.skill.736f5c63-32c4-4373-b653-86b1f8088920/launch 6038675a74185c7496f1ef44 5bb3c34841b240784593315f onramp-invest-on-alexa-tyrone-rosss-wealthvoice-skill Cryptocurrency Investment Platform full Onramp Invest Alexa skill powered by WealthVoice. See the Onramp latest broadcast demo and grab the Alexa Quick Link on our Instagram @wealthvoiceai, see highlight called "Demo". Follow @onrampinvest everywhere. Here's Tyrone's tweet with the demo video.

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]]> Onramp Invest Alexa skill powered by WealthVoice. See the Onramp latest broadcast demo and grab the Alexa Quick Link on our Instagram @wealthvoiceai, see highlight called "Demo". Follow @onrampinvest everywhere. Here's Tyrone's tweet with the demo video.

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]]> Texas Winter Storm Update Texas Winter Storm Update Sat, 20 Feb 2021 18:05:35 GMT 3:38 60314f70200c111ca92dcc40 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/texas-winter-storm-update 60314f70200c111ca92dcc40 5bb3c34841b240784593315f texas-winter-storm-update full

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]]>

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]]> Why I Use Brave Why I Use Brave Wed, 17 Feb 2021 06:02:19 GMT 1:16 600a4d0966a5662b369a7b5f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-i-use-brave 600a4d0966a5662b369a7b5f 5bb3c34841b240784593315f why-i-use-brave full

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]]> iPhone vs Blue Yeti Mic Test: Hear The Difference iPhone vs Blue Yeti Mic Test: Hear The Difference Mon, 15 Feb 2021 06:01:20 GMT 3:25 6025dcf0d5c06763ffe4f96a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/iphone-vs-blue-yeti-mic-test-hear-the-difference 6025dcf0d5c06763ffe4f96a 5bb3c34841b240784593315f iphone-vs-blue-yeti-mic-test-hear-the-difference Podcasting Tips full product review blog post here or YouTube video here (search for the video "EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)").

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]]> product review blog post here or YouTube video here (search for the video "EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)").

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]]> Your Personal Brand: What Is It Really? Your Personal Brand: What Is It Really? Fri, 12 Feb 2021 07:01:57 GMT 4:46 6025e42cd5c06763ffe4f971 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-personal-brand-what-is-it-really 6025e42cd5c06763ffe4f971 5bb3c34841b240784593315f your-personal-brand-what-is-it-really full

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]]> Public vs Robinhood. Cathie Wood (ARKK) and Chamath Palihapitiya Public vs Robinhood. Cathie Wood (ARKK) and Chamath Palihapitiya Thu, 11 Feb 2021 18:00:00 GMT 4:40 60235a34011aa577d01fd60b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pubic-vs-robinhood-cathie-wood-arkk-and-chamath-palihapitiya 60235a34011aa577d01fd60b 5bb3c34841b240784593315f pubic-vs-robinhood-cathie-wood-arkk-and-chamath-palihapitiya Investing apps full

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]]>

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]]> Casino Sonic Branding and Robinhood Investing Casino Sonic Branding and Robinhood Investing Wed, 10 Feb 2021 06:01:55 GMT 3:48 602357e9c7745f237cdd5134 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/casino-sonic-branding-and-robinhood-investing 602357e9c7745f237cdd5134 5bb3c34841b240784593315f casino-sonic-branding-and-robinhood-investing full

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]]> 25% Sales Lift from Amazon’s Choice - Created for Voice Shopping 25% Sales Lift from Amazon’s Choice - Created for Voice Shopping Tue, 09 Feb 2021 07:08:00 GMT 1:49 5e8235b2e275cb5a5fb57906 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazons-choice-created-for-voice-shopping 5e8235b2e275cb5a5fb57906 5bb3c34841b240784593315f amazons-choice-created-for-voice-shopping full emilybinder.com/briefing

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]]> emilybinder.com/briefing

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]]> Retail and Shopping Predictions for 2027 Retail and Shopping Predictions for 2027 Mon, 08 Feb 2021 06:02:02 GMT 2:34 5f18faf89289f95bae714b08 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/retail-predictions-for-2027 5f18faf89289f95bae714b08 5bb3c34841b240784593315f retail-predictions-for-2027 full Retail is a far larger business than media or telecom. U.S. 2016 market size:

Retail: $24 trillion

Telco: $1.4 trillion

Media: $602 billion

What are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027.

Stats via 2016 US Retail Industry Overview



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]]> Retail is a far larger business than media or telecom. U.S. 2016 market size:

Retail: $24 trillion

Telco: $1.4 trillion

Media: $602 billion

What are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027.

Stats via 2016 US Retail Industry Overview



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]]> Keep Your Voice App Simple Keep Your Voice App Simple Fri, 05 Feb 2021 05:44:00 GMT 0:58 5e6846d019498d631dd73496 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/talk-less-voice-experiences 5e6846d019498d631dd73496 5bb3c34841b240784593315f talk-less-voice-experiences You Are Not the Hero full

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]]> Cut Your Intro: The Age of TikTok Attention Spans Cut Your Intro: The Age of TikTok Attention Spans Thu, 04 Feb 2021 04:55:08 GMT 4:51 601b7e2ca9ec053cfee996cf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/cut-your-intro-the-age-of-tiktok-attention-spans 601b7e2ca9ec053cfee996cf 5bb3c34841b240784593315f cut-your-intro-the-age-of-tiktok-attention-spans Lessons from YouTube and Keyword Stuffing full

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]]> SEO: When to Grant Requests for Outbound Links on Your Blog SEO: When to Grant Requests for Outbound Links on Your Blog Wed, 03 Feb 2021 04:50:02 GMT 4:02 601a2b7aa04a9c6a710653a8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/seo-when-to-grant-requests-for-outbound-links-on-your-blog 601a2b7aa04a9c6a710653a8 5bb3c34841b240784593315f seo-when-to-grant-requests-for-outbound-links-on-your-blog Which Link Building Outreach is Actually Not Spam full

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]]> How to Make Your Content Memorable How to Make Your Content Memorable Mon, 01 Feb 2021 18:50:00 GMT 1:45 5ef91eb79b0ba33586a69c6e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-make-what-you-say-memorable 5ef91eb79b0ba33586a69c6e 5bb3c34841b240784593315f how-to-make-what-you-say-memorable Tell a Story full Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing.

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]]> Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing.

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]]> How to See What Google Assumes About You - Ad Personalization How to See What Google Assumes About You - Ad Personalization Thu, 28 Jan 2021 06:03:49 GMT 2:00 60123daa9418865b2158af4d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-see-what-google-assumes-about-you-ad-personalization 60123daa9418865b2158af4d 5bb3c34841b240784593315f how-to-see-what-google-assumes-about-you-ad-personalization The URL to unlock your tracked searches full

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]]> The Fickle Fortune 500: Lesson for Your Marketing The Fickle Fortune 500: Lesson for Your Marketing Wed, 27 Jan 2021 06:03:33 GMT 0:58 5e63fb02230e91444b2f05bc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/fortune-500-david-ogilvy-and-your-marketing 5e63fb02230e91444b2f05bc 5bb3c34841b240784593315f fortune-500-david-ogilvy-and-your-marketing The Customer is Still Your Wife full Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them.

"Your customer is not a moron. She is your wife." -David Ogilvy, 1955.

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]]> Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them.

"Your customer is not a moron. She is your wife." -David Ogilvy, 1955.

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]]> <![CDATA[Do You Know Your Customers' Pain Points?]]> Tue, 26 Jan 2021 06:01:03 GMT 0:57 600a4db397c5f210370ee86f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/do-you-know-your-customers-pain-points 600a4db397c5f210370ee86f 5bb3c34841b240784593315f do-you-know-your-customers-pain-points full

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]]> Are You Stuck Using Motivated Reasoning? Are You Stuck Using Motivated Reasoning? Mon, 25 Jan 2021 06:01:50 GMT 1:41 600a4e5f97c5f210370ee873 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/are-you-stuck-using-motivated-reasoning 600a4e5f97c5f210370ee873 5bb3c34841b240784593315f are-you-stuck-using-motivated-reasoning full

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]]> Noise Decreases Your Productivity by 5% Noise Decreases Your Productivity by 5% Fri, 22 Jan 2021 04:05:00 GMT 2:25 600a4f432672841a6fd9e27b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/noise-decreases-your-productivity-by-5 600a4f432672841a6fd9e27b 5bb3c34841b240784593315f noise-decreases-your-productivity-by-5 Leaf Blowers Should Be Illegal full

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]]> <![CDATA[You're Still Consuming Podcasts Passively]]> Thu, 21 Jan 2021 04:48:31 GMT 3:01 6009079f555ac4762e6ee40d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/youre-still-consuming-podcasts-passively 6009079f555ac4762e6ee40d 5bb3c34841b240784593315f youre-still-consuming-podcasts-passively full Podcasting is still mostly operating in a Web 2.0 way. It needs to be voice interactive to reach its full potential. Some podcasts have begun doing this with custom voice experiences, where you can browse episodes by asking the voice assistant for a certain topic or guest name. Indexing is just beginning and it will be hands-free.


We are podcasting inside of a limited medium: the RSS feed. We're measuring it there, too. Podcasts are still consumed passively but are being monetized like a medium that's consumed more actively (like social media). There is an opportunity here to make this voice-first medium operate in a more evolved way than the current Web 2.0 style.


See what this active consumption will sound like: I voice-enabled my other podcast (Beetle Moment Marketing Podcast). I may publish more episodes but the archive is chock full of evergreen, great interviews. Try it: To enable on Alexa, say: “Alexa, enable Beetle Moment.” To enable on Google Assistant, say: “Hey Google, talk to Beetle Moment.” Or use the links at beetlemoment.com/podcast and check out any of our episodes about voice marketing, Alexa, podcasting, startups and more.

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]]> Podcasting is still mostly operating in a Web 2.0 way. It needs to be voice interactive to reach its full potential. Some podcasts have begun doing this with custom voice experiences, where you can browse episodes by asking the voice assistant for a certain topic or guest name. Indexing is just beginning and it will be hands-free.


We are podcasting inside of a limited medium: the RSS feed. We're measuring it there, too. Podcasts are still consumed passively but are being monetized like a medium that's consumed more actively (like social media). There is an opportunity here to make this voice-first medium operate in a more evolved way than the current Web 2.0 style.


See what this active consumption will sound like: I voice-enabled my other podcast (Beetle Moment Marketing Podcast). I may publish more episodes but the archive is chock full of evergreen, great interviews. Try it: To enable on Alexa, say: “Alexa, enable Beetle Moment.” To enable on Google Assistant, say: “Hey Google, talk to Beetle Moment.” Or use the links at beetlemoment.com/podcast and check out any of our episodes about voice marketing, Alexa, podcasting, startups and more.

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]]> Never Lose Copied Text Again: CopyClip Never Lose Copied Text Again: CopyClip Tue, 19 Jan 2021 06:02:00 GMT 2:10 5f83a5143ae1da5cd2c25cb5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/never-lose-copied-text-again-copyclip 5f83a5143ae1da5cd2c25cb5 5bb3c34841b240784593315f never-lose-copied-text-again-copyclip Tech Tip full

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]]> 3 Mistakes to Avoid in Your Startup or Project 3 Mistakes to Avoid in Your Startup or Project Sat, 16 Jan 2021 04:00:00 GMT 4:23 5fffbc92c6c30d7bf5737157 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/3-mistakes-to-avoid-in-your-startup-or-project 5fffbc92c6c30d7bf5737157 5bb3c34841b240784593315f 3-mistakes-to-avoid-in-your-startup-or-project Embarrassing to Admit full

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]]> Intuit Used Design Thinking for $10mm Sales Boost in a Year Intuit Used Design Thinking for $10mm Sales Boost in a Year Fri, 15 Jan 2021 04:30:00 GMT 3:58 60011660edc95666fb6ad621 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/intuit-used-design-thinking-for-10mm-sales-boost-in-a-year 60011660edc95666fb6ad621 5bb3c34841b240784593315f intuit-used-design-thinking-for-10mm-sales-boost-in-a-year Design For Delight - D4D full

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]]> <![CDATA[Sexy Brands Don't Always Deliver]]> Thu, 14 Jan 2021 03:30:46 GMT 2:57 5fffbae68274e223695a31c8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sexy-brands-dont-always-deliver 5fffbae68274e223695a31c8 5bb3c34841b240784593315f sexy-brands-dont-always-deliver Stripe vs Quickbooks full

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]]> Check Your Real Personality at the Door? Check Your Real Personality at the Door? Tue, 12 Jan 2021 06:01:39 GMT 2:57 5ffba24655fc8a05db163d6b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/check-your-real-personality-at-the-door 5ffba24655fc8a05db163d6b 5bb3c34841b240784593315f check-your-real-personality-at-the-door Our Personal vs Professional Selves full

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]]> Epic Awesome Gurus - Take Back the Power of Your Words Epic Awesome Gurus - Take Back the Power of Your Words Mon, 11 Jan 2021 06:01:50 GMT 2:51 5ffba09cebd79e2541fef090 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/epic-awesome-gurus-take-back-the-power-of-your-words 5ffba09cebd79e2541fef090 5bb3c34841b240784593315f epic-awesome-gurus-take-back-the-power-of-your-words Top 12 Overused Words from Claire Fallon, HuffPost full

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]]> Favorite Contributions to WealthManagement.com 2021 Marketing Predictions Favorite Contributions to WealthManagement.com 2021 Marketing Predictions Fri, 08 Jan 2021 02:39:08 GMT 5:04 5ff7c5cc15d27d634c603b9d false https://www.wealthmanagement.com/marketing/2021-advisor-marketing-predictions-36-must-read-insights-experts 5ff7c5cc15d27d634c603b9d 5bb3c34841b240784593315f favorite-contributions-to-wealthmanagementcom-2021-marketing full 2021 expert marketing predictions roundup just published on wealthmanagement.com by my friend Robert Sofia, CEO of Snappy Kraken (an early WealthVoice customer by the way). It was hard to choose only five but here are some of my favorite fellow contributions from Patrick Brewer, Kirk Lowe, Samantha Russell, Penny Phillips, and Steve Sanduski. Want to read my prediction? Here's a direct link to the second slide in the slideshow. (It pays to be a B!)

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]]> 2021 expert marketing predictions roundup just published on wealthmanagement.com by my friend Robert Sofia, CEO of Snappy Kraken (an early WealthVoice customer by the way). It was hard to choose only five but here are some of my favorite fellow contributions from Patrick Brewer, Kirk Lowe, Samantha Russell, Penny Phillips, and Steve Sanduski. Want to read my prediction? Here's a direct link to the second slide in the slideshow. (It pays to be a B!)

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]]> Marketing Predictions: 36 Must-Read Insights From the Experts - WealthManagement.com Marketing Predictions: 36 Must-Read Insights From the Experts - WealthManagement.com Thu, 07 Jan 2021 02:00:48 GMT 3:34 5ff66b50a516493980d8eaf9 false https://www.wealthmanagement.com/marketing/2021-advisor-marketing-predictions-36-must-read-insights-experts 5ff66b50a516493980d8eaf9 5bb3c34841b240784593315f marketing-predictions-36-must-read-insights-from-the-experts About the Roundup by Robert Sofia full To say that 2020 was volatile would hardly capture the financial and emotional roller coaster that we just experienced. Business was forced to become totally digital virtually overnight. What's next for marketing as we come out of the pandemic and reemerge into physical gatherings again?


Snappy Kraken CEO Robert Sofia published 36 marketing expert predictions at wealthmanagement.com. I was happy to be included among 35 smart marketers including but not limited to: Patrick Brewer, Stephanie Bogan, Michael Kitces, Kirk Lowe, April Rudin, Samantha Russell, Johnny Sandquist, Taylor Schulte, Kelly Waltrich, and many more. Check out the 1/6/2021 article "2021 Advisor Marketing Predictions: 36 Must-Read Insights From the Experts" at wealthmanagement.com.

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]]> To say that 2020 was volatile would hardly capture the financial and emotional roller coaster that we just experienced. Business was forced to become totally digital virtually overnight. What's next for marketing as we come out of the pandemic and reemerge into physical gatherings again?


Snappy Kraken CEO Robert Sofia published 36 marketing expert predictions at wealthmanagement.com. I was happy to be included among 35 smart marketers including but not limited to: Patrick Brewer, Stephanie Bogan, Michael Kitces, Kirk Lowe, April Rudin, Samantha Russell, Johnny Sandquist, Taylor Schulte, Kelly Waltrich, and many more. Check out the 1/6/2021 article "2021 Advisor Marketing Predictions: 36 Must-Read Insights From the Experts" at wealthmanagement.com.

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]]> A Realistic Audience Size for You? Ignore Vanity Metrics A Realistic Audience Size for You? Ignore Vanity Metrics Wed, 06 Jan 2021 03:05:26 GMT 3:17 5ff528f6ee25d336ba2a4ee0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/a-realistic-audience-size-for-you-ignore-vanity-metrics 5ff528f6ee25d336ba2a4ee0 5bb3c34841b240784593315f a-realistic-audience-size-for-you-ignore-vanity-metrics Adjust Your Expectations - Podcasts, Instagram full

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]]> Voice is Far from Direct Response Voice is Far from Direct Response Mon, 04 Jan 2021 15:21:39 GMT 0:57 5ff3328542fa3819bd51b0c1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-is-far-from-direct-response 5ff3328542fa3819bd51b0c1 5bb3c34841b240784593315f voice-is-far-from-direct-response full

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]]> The 20% Increase: COVID-19 Silver Lining The 20% Increase: COVID-19 Silver Lining Wed, 30 Dec 2020 06:01:01 GMT 2:16 5febf61b96b19b5155c7ab1a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-20-increase-covid-19-silver-lining 5febf61b96b19b5155c7ab1a 5bb3c34841b240784593315f the-20-increase-covid-19-silver-lining Goodbye 2020 full

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]]> The Last 8 Minutes Are On You The Last 8 Minutes Are On You Tue, 29 Dec 2020 06:02:30 GMT 1:18 5fe94a4966217b18c3a6c469 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-last-8-minutes-are-on-you 5fe94a4966217b18c3a6c469 5bb3c34841b240784593315f the-last-8-minutes-are-on-you Darate Yarnway Tweet full

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]]> Whitney Cummings and the YouTube Comments Whitney Cummings and the YouTube Comments Mon, 28 Dec 2020 06:01:35 GMT 3:03 5fe94d716616ff4405b04449 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/whitney-cummings-and-the-youtube-comments 5fe94d716616ff4405b04449 5bb3c34841b240784593315f whitney-cummings-and-the-youtube-comments Honest Feedback Helps full

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]]> Voice Marketing Expert Takes - Clips from MadConNYC Voice Marketing Expert Takes - Clips from MadConNYC Wed, 23 Dec 2020 06:01:54 GMT 1:49 5fe15b7036c96f378b2a3bd5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-marketing-expert-takes-clips-from-madconnyc 5fe15b7036c96f378b2a3bd5 5bb3c34841b240784593315f voice-marketing-expert-takes-clips-from-madconnyc full Start here: 3 expert takes on what your business must understand about voice technology and smart speakers: https://youtu.be/m4Hyjv0nn3M

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]]> Start here: 3 expert takes on what your business must understand about voice technology and smart speakers: https://youtu.be/m4Hyjv0nn3M

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]]> Fabletics, MeUndies, and Fast Fashion MRR Fabletics, MeUndies, and Fast Fashion MRR Tue, 22 Dec 2020 06:01:15 GMT 2:12 5fe15a9251a366331a5da57c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/fabletics-meundies-and-fast-fashion-mrr 5fe15a9251a366331a5da57c 5bb3c34841b240784593315f fabletics-meundies-and-fast-fashion-mrr That Delicious Recurring Revenue full

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]]> Ad Vending Machine vs Social Media Ad Vending Machine vs Social Media Mon, 21 Dec 2020 06:01:37 GMT 3:26 5f511a50e48df12bb8488fc8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ad-vending-machine-vs-social-media 5f511a50e48df12bb8488fc8 5bb3c34841b240784593315f ad-vending-machine-vs-social-media PPC full

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]]> The Dirty Secret of Content Marketing The Dirty Secret of Content Marketing Fri, 18 Dec 2020 06:01:20 GMT 2:32 5fdc28233df36b1ecadf68c8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-dirty-secret-of-content-marketing 5fdc28233df36b1ecadf68c8 5bb3c34841b240784593315f the-dirty-secret-of-content-marketing Growing Your Podcast Audience full

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]]> Voice Marketing - Long Game Starts Now Voice Marketing - Long Game Starts Now Thu, 17 Dec 2020 06:02:28 GMT 0:54 5fdaa71c4e6b6633bf64aebe false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-marketing-long-game-starts-now 5fdaa71c4e6b6633bf64aebe 5bb3c34841b240784593315f voice-marketing-long-game-starts-now full

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]]> <![CDATA[Your Sense That's 10x Faster than the Blink of an Eye]]> Wed, 16 Dec 2020 06:02:43 GMT 2:46 5fd821958256691f4a0b2046 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-sense-thats-10x-faster-than-the-blink-of-an-eye 5fd821958256691f4a0b2046 5bb3c34841b240784593315f your-sense-thats-10x-faster-than-the-blink-of-an-eye Why Voice Marketing full Hearing is the fastest of our senses. We process sound in .05 seconds, which is 10 times faster than the blink of an eye. In other words, you would have processed that last sentence faster if I said it to you, versus reading.


It all began with your mother's voice in the womb: this was your first sensory experience, and her voice imprinted on you for life.


Your voice creates connection and trust with clients and everyone else in your life. Your emails and social posts don't. Sound, emotion, music, and memory are closely linked in the brain. Henry Wadsworth Longfellow wrote, “Music is the universal language of mankind.”


Oral storytelling was our ancestors' original way to communicate and bond long before the written word and the printing press. We still connect deeply through spoken word. We are designed to speak and listen, to extract meaning most efficiently and viscerally from the sounds of each others' voices.


Get your custom Alexa Skill and send your audience warm, authentic voice broadcasts anytime with Alexa Notifications. Request an invite at wealthvoice.ai (all industries are welcome).

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]]> Hearing is the fastest of our senses. We process sound in .05 seconds, which is 10 times faster than the blink of an eye. In other words, you would have processed that last sentence faster if I said it to you, versus reading.


It all began with your mother's voice in the womb: this was your first sensory experience, and her voice imprinted on you for life.


Your voice creates connection and trust with clients and everyone else in your life. Your emails and social posts don't. Sound, emotion, music, and memory are closely linked in the brain. Henry Wadsworth Longfellow wrote, “Music is the universal language of mankind.”


Oral storytelling was our ancestors' original way to communicate and bond long before the written word and the printing press. We still connect deeply through spoken word. We are designed to speak and listen, to extract meaning most efficiently and viscerally from the sounds of each others' voices.


Get your custom Alexa Skill and send your audience warm, authentic voice broadcasts anytime with Alexa Notifications. Request an invite at wealthvoice.ai (all industries are welcome).

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]]> Not a Vitamin: Be a Painkiller (Jonah Berger - SPOS 740) Not a Vitamin: Be a Painkiller (Jonah Berger - SPOS 740) Tue, 15 Dec 2020 06:01:03 GMT 1:04 5fd8209bf3b4c979e016db42 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/be-a-vitamin-not-a-painkiller-jonah-berger-spos-740 5fd8209bf3b4c979e016db42 5bb3c34841b240784593315f be-a-vitamin-not-a-painkiller-jonah-berger-spos-740 full episode 740 of Six Pixels of Separation with Mitch Joel and guest Jonah Berger.

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]]> episode 740 of Six Pixels of Separation with Mitch Joel and guest Jonah Berger.

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]]> How to Avoid Boring Your Audience on Alexa How to Avoid Boring Your Audience on Alexa Mon, 14 Dec 2020 06:01:31 GMT 0:58 5fd6cf5af106675c8bc4b466 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-avoid-boring-your-audience-on-alexa 5fd6cf5af106675c8bc4b466 5bb3c34841b240784593315f how-to-avoid-boring-your-audience-on-alexa full

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]]> COVID Silver Linings - Air Travel, Shipping, FedEx COVID Silver Linings - Air Travel, Shipping, FedEx Fri, 11 Dec 2020 06:01:20 GMT 2:50 5fd2d6244b0f25375bd0b59f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/covid-silver-linings-air-travel-shipping-fedex 5fd2d6244b0f25375bd0b59f 5bb3c34841b240784593315f covid-silver-linings-air-travel-shipping-fedex and Amazon full

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]]> Words Only Account for 7% of a Conversation Words Only Account for 7% of a Conversation Wed, 09 Dec 2020 06:01:17 GMT 0:54 5fc843c0ff45aa0a20c1ec9b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/words-only-account-for-7-of-a-conversation 5fc843c0ff45aa0a20c1ec9b 5bb3c34841b240784593315f words-only-account-for-7-of-a-conversation full

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]]> Smart Speakers Reach More U.S. Adults than Twitter Does Smart Speakers Reach More U.S. Adults than Twitter Does Tue, 08 Dec 2020 07:01:25 GMT 2:12 5fc843504ce6c65fb7be9d06 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/smart-speakers-reach-more-us-adults-than-twitter-does 5fc843504ce6c65fb7be9d06 5bb3c34841b240784593315f smart-speakers-reach-more-us-adults-than-twitter-does full

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]]> Why You Should Be Optimistic About the Future Why You Should Be Optimistic About the Future Mon, 07 Dec 2020 06:01:17 GMT 1:23 5fc841f1ff45aa0a20c1ec95 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-you-should-be-optimistic-about-the-future 5fc841f1ff45aa0a20c1ec95 5bb3c34841b240784593315f why-you-should-be-optimistic-about-the-future Diamandis full

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]]> Why Amazon Will Eventually Fail Why Amazon Will Eventually Fail Fri, 04 Dec 2020 06:03:51 GMT 2:15 5fc8417b046aaa55bf5b4cf9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-amazon-will-eventually-fail 5fc8417b046aaa55bf5b4cf9 5bb3c34841b240784593315f why-amazon-will-eventually-fail full

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]]> The Influence of Sound on Purchase Decisions The Influence of Sound on Purchase Decisions Thu, 03 Dec 2020 06:01:46 GMT 0:51 5fc840ef0ddfa51945f07b07 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-influence-of-sound-on-purchase-decisions 5fc840ef0ddfa51945f07b07 5bb3c34841b240784593315f the-influence-of-sound-on-purchase-decisions full

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]]> Killer App of Voice and Touchless Post-COVID 19 World Killer App of Voice and Touchless Post-COVID 19 World Wed, 02 Dec 2020 07:01:42 GMT 2:06 5fbde0d015398d609dd5b70d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/killer-app-of-voice-and-touchless-post-covid-19-world 5fbde0d015398d609dd5b70d 5bb3c34841b240784593315f killer-app-of-voice-and-touchless-post-covid-19-world full

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]]> Stop Your Pop-Ups - New Advertising Mistakes Video Stop Your Pop-Ups - New Advertising Mistakes Video Tue, 01 Dec 2020 06:02:51 GMT 2:02 5fbc793f2b876734425203c3 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stop-your-pop-ups-new-advertising-mistakes-video 5fbc793f2b876734425203c3 5bb3c34841b240784593315f stop-your-pop-ups-new-advertising-mistakes-video full

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]]> Be Stingy with Your Time Be Stingy with Your Time Fri, 27 Nov 2020 06:01:29 GMT 1:24 5fbdde99faa0676ead952549 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/be-stingy-with-your-time 5fbdde99faa0676ead952549 5bb3c34841b240784593315f be-stingy-with-your-time full

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]]> Voice is an Engine Voice is an Engine Wed, 25 Nov 2020 06:01:56 GMT 1:25 5fbdde56baaf094e934e47bf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-is-an-engine 5fbdde56baaf094e934e47bf 5bb3c34841b240784593315f voice-is-an-engine Keyboards are Obsolete full

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]]> The Best Alexa Skills Do One Thing The Best Alexa Skills Do One Thing Tue, 24 Nov 2020 06:01:32 GMT 0:46 5fbc78c02b876734425203be false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-best-alexa-skills-do-one-thing 5fbc78c02b876734425203be 5bb3c34841b240784593315f the-best-alexa-skills-do-one-thing Brands Succeeding with Voice Marketing full

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]]> What Makes Your Voice So Effective What Makes Your Voice So Effective Sat, 21 Nov 2020 00:00:49 GMT 1:47 5fb31bfbdf05c51f27277b6d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-makes-your-voice-so-effective 5fb31bfbdf05c51f27277b6d 5bb3c34841b240784593315f what-makes-your-voice-so-effective Storytelling: Connecting the Past to the Future full

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]]> <![CDATA[Top 4 Reasons Why People Don't Like Your Emails]]> Fri, 20 Nov 2020 00:00:22 GMT 3:03 5fb3193a576b7434e4d1abec false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/top-4-reasons-why-people-dont-like-your-emails 5fb3193a576b7434e4d1abec 5bb3c34841b240784593315f top-4-reasons-why-people-dont-like-your-emails full The most annoying aspects of brands' email offers (survey from 2018):


45% getting email too often by a brand

23% emails that are too wordy or poorly written

22% an offer that makes it clear that the marketer's data about me is wrong

22% an email urging me to buy a product or service i've already purchased


Source: MarketingCharts.com, 2018, n = 1001 U.S. white collar workers who own a smartphone. Request an invite to a much better marketing solution than email: voice marketing, on Alexa. Visit wealthvoice.ai to request an invite and build your custom Alexa skill with voice broadcasts and smart speaker notifications for your clients to hear from you authentically and not annoyingly. WealthVoice.ai.

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]]> The most annoying aspects of brands' email offers (survey from 2018):


45% getting email too often by a brand

23% emails that are too wordy or poorly written

22% an offer that makes it clear that the marketer's data about me is wrong

22% an email urging me to buy a product or service i've already purchased


Source: MarketingCharts.com, 2018, n = 1001 U.S. white collar workers who own a smartphone. Request an invite to a much better marketing solution than email: voice marketing, on Alexa. Visit wealthvoice.ai to request an invite and build your custom Alexa skill with voice broadcasts and smart speaker notifications for your clients to hear from you authentically and not annoyingly. WealthVoice.ai.

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]]> A Stressful Place - Your Email Inbox A Stressful Place - Your Email Inbox Thu, 19 Nov 2020 00:00:33 GMT 1:19 5fb3164fadd9d041c78ee62a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/a-stressful-place-your-email-inbox 5fb3164fadd9d041c78ee62a 5bb3c34841b240784593315f a-stressful-place-your-email-inbox full

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]]> Your Audience Wants Less Email Your Audience Wants Less Email Wed, 18 Nov 2020 00:00:21 GMT 2:08 5fb3155e576b7434e4d1abe7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-audience-wants-less-email 5fb3155e576b7434e4d1abe7 5bb3c34841b240784593315f your-audience-wants-less-email full

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]]> Avoid Screen Locked Communication Avoid Screen Locked Communication Mon, 16 Nov 2020 23:47:49 GMT 1:22 5fb30fa629e3c7369669d9da false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/avoid-screen-locked-communication 5fb30fa629e3c7369669d9da 5bb3c34841b240784593315f avoid-screen-locked-communication WealthVoice and Alexa - Voice Marketing full

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]]> Voice Commerce - $164 Billion Market by 2025 Voice Commerce - $164 Billion Market by 2025 Fri, 13 Nov 2020 06:01:31 GMT 2:43 5fad8001bc034454b53fe023 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-commerce-164-billion-market-by-2025 5fad8001bc034454b53fe023 5bb3c34841b240784593315f voice-commerce-164-billion-market-by-2025 Digital Wallets and Voice Assistants full

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]]> How to Approach Voice Search - Voice SEO How to Approach Voice Search - Voice SEO Thu, 12 Nov 2020 18:40:02 GMT 2:41 5fad8182bd078807a41a0944 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-approach-voice-search-voice-seo 5fad8182bd078807a41a0944 5bb3c34841b240784593315f how-to-approach-voice-search-voice-seo full

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]]> <![CDATA[Apple's New Privacy Nutrition Labels for Apps]]> Wed, 11 Nov 2020 06:01:20 GMT 1:56 5fa9f3a0b6134c09dbbe59a2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/apples-new-privacy-nutrition-labels-for-apps 5fa9f3a0b6134c09dbbe59a2 5bb3c34841b240784593315f apples-new-privacy-nutrition-labels-for-apps full Apple has committed itself to and positioned its brand as the guardian of privacy. Starting December 8, 2020 apps will have privacy lables, like nutrition labels on food. These privacy labels should give you a better idea of what’s going on inside an app before you download it from the iOS App Store or Mac App Store. There's one catch.


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]]> Apple has committed itself to and positioned its brand as the guardian of privacy. Starting December 8, 2020 apps will have privacy lables, like nutrition labels on food. These privacy labels should give you a better idea of what’s going on inside an app before you download it from the iOS App Store or Mac App Store. There's one catch.


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]]> <![CDATA[Twitter's Warning Labels for Misinformation]]> Tue, 10 Nov 2020 06:01:56 GMT 2:03 5fa9f284b6814972a7310ca4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/twitters-warning-labels-for-misinformation 5fa9f284b6814972a7310ca4 5bb3c34841b240784593315f twitters-warning-labels-for-misinformation Avoiding Fake News Tweets full

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]]> Three Tips to Remember What You Learn from Podcasts Three Tips to Remember What You Learn from Podcasts Mon, 09 Nov 2020 06:01:34 GMT 2:38 5fa8a2d9d23339547fbeb053 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/three-tips-to-remember-what-you-learn-from-podcasts 5fa8a2d9d23339547fbeb053 5bb3c34841b240784593315f three-tips-to-remember-what-you-learn-from-podcasts full

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]]> What is the ROI of Voice Marketing? What is the ROI of Voice Marketing? Thu, 05 Nov 2020 06:01:28 GMT 2:41 5f9b880c36846a26277a5e09 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-is-the-roi-of-voice-marketing 5f9b880c36846a26277a5e09 5bb3c34841b240784593315f what-is-the-roi-of-voice-marketing Lead gen may not matter full

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]]> The Right to Make the Wrong Choice The Right to Make the Wrong Choice Wed, 04 Nov 2020 07:01:10 GMT 0:33 5f9b8c1ff6649e2272f1fdc6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/right-to-wrong-choice 5f9b8c1ff6649e2272f1fdc6 5bb3c34841b240784593315f right-to-wrong-choice full

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]]> Google and Facebook Control 51% of Media Spend Google and Facebook Control 51% of Media Spend Tue, 03 Nov 2020 06:01:32 GMT 2:52 5f9b85b562aad41f902aa929 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/google-and-facebook-control-51-of-media-spend 5f9b85b562aad41f902aa929 5bb3c34841b240784593315f google-and-facebook-control-51-of-media-spend What About Voice - 2030 full

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]]> Tina Roth Eisenberg - Make Things Tina Roth Eisenberg - Make Things Mon, 02 Nov 2020 06:01:28 GMT 1:54 5f9b7e50f6649e2272f1fdb6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tina-roth-eisenberg-make-things 5f9b7e50f6649e2272f1fdb6 5bb3c34841b240784593315f tina-roth-eisenberg-make-things Creative Mornings Creator on Tattly full “The best way to complain is to make things.” -James Murphy. This is the title of a 5-minute video I want to tell you about: Tina Roth Eisenberg: The Best Way to Complain is to Make Things - video. Tina founded and runs Tattly, CreativeMornings, TeuxDeux and her Brooklyn based co-working space Friends (formerly Studiomates).


I love Tina's line about her company Tattly: “It’s amazing what can happen when you fall into an industry you know nothing about because your ignorance actually makes you question conventions that nobody else would question.”

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]]> “The best way to complain is to make things.” -James Murphy. This is the title of a 5-minute video I want to tell you about: Tina Roth Eisenberg: The Best Way to Complain is to Make Things - video. Tina founded and runs Tattly, CreativeMornings, TeuxDeux and her Brooklyn based co-working space Friends (formerly Studiomates).


I love Tina's line about her company Tattly: “It’s amazing what can happen when you fall into an industry you know nothing about because your ignorance actually makes you question conventions that nobody else would question.”

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]]> Antitrust Suit Against Google by DOJ and 11 States Antitrust Suit Against Google by DOJ and 11 States Fri, 30 Oct 2020 05:01:56 GMT 2:52 5f9b814beb9c9234bf192d4b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/antitrust-suit-against-google-by-doj-and-11-states 5f9b814beb9c9234bf192d4b 5bb3c34841b240784593315f antitrust-suit-against-google-by-doj-and-11-states America Needs Competition full Brave browser for free at Brave.com. It's private and gives you back hours a year by running faster without trackers that plague Google Chrome, one of the slowest and heavily tracked browsers.

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]]> Brave browser for free at Brave.com. It's private and gives you back hours a year by running faster without trackers that plague Google Chrome, one of the slowest and heavily tracked browsers.

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]]> The Right to Make the Wrong Choice The Right to Make the Wrong Choice Fri, 30 Oct 2020 03:40:22 GMT 0:33 5f9b8b26f6649e2272f1fdc2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-right-to-make-the-wrong-choice 5f9b8b26f6649e2272f1fdc2 5bb3c34841b240784593315f the-right-to-make-the-wrong-choice full

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]]> Alexa Whisper Mode and Context Improvements Alexa Whisper Mode and Context Improvements Thu, 29 Oct 2020 05:01:26 GMT 2:28 5f963073de54df2d158edd48 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa-whisper-mode-and-context-improvements 5f963073de54df2d158edd48 5bb3c34841b240784593315f alexa-whisper-mode-and-context-improvements full

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]]> Top 2 Questions Podcasters Ask Top 2 Questions Podcasters Ask Wed, 28 Oct 2020 05:01:16 GMT 3:09 5f9629b2096e6e28b715ddba false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/top-2-questions-podcasters-ask 5f9629b2096e6e28b715ddba 5bb3c34841b240784593315f top-2-questions-podcasters-ask How often, how long, how fast? full

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]]> Marketing Tech Tip Tuesday: Plink and Linktree Marketing Tech Tip Tuesday: Plink and Linktree Tue, 27 Oct 2020 05:01:42 GMT 3:06 5f962bdd9274af754f7f7a93 false https://beetlemoment.com/voicefirst-today/2019/8/9/sharing-your-podcast-universal-smart-link-opens-native-player?rq=plink 5f962bdd9274af754f7f7a93 5bb3c34841b240784593315f marketing-tech-tip-tuesday-plink-and-linktree Social media and podcast marketing tools full get your podcast universal 1-click marketing link at beetlemoment.com/plink) and Linktree (see it in action on my Instagram @beetlemoment). This episode was not sponsored in any way ad is not an ad. These are simply my tech tips cuz it's Tuesday!

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]]> get your podcast universal 1-click marketing link at beetlemoment.com/plink) and Linktree (see it in action on my Instagram @beetlemoment). This episode was not sponsored in any way ad is not an ad. These are simply my tech tips cuz it's Tuesday!

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]]> How to Market Through a Recession - HBR Study How to Market Through a Recession - HBR Study Mon, 26 Oct 2020 05:01:49 GMT 3:25 5f96260c096e6e28b715ddb6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-market-through-a-recession-hbr-study 5f96260c096e6e28b715ddb6 5bb3c34841b240784593315f how-to-market-through-a-recession-hbr-study full

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]]> 4 Reasons to Keep Your Marketing Budget in a Recession 4 Reasons to Keep Your Marketing Budget in a Recession Thu, 22 Oct 2020 05:01:50 GMT 2:16 5f90ed1e8825592f43e289fd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/4-reasons-to-keep-your-marketing-budget-in-a-recession 5f90ed1e8825592f43e289fd 5bb3c34841b240784593315f 4-reasons-to-keep-your-marketing-budget-in-a-recession full

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]]> <![CDATA[Why YouTube Beats Any Ad You'll Run]]> Wed, 21 Oct 2020 05:01:55 GMT 3:19 5f8cefb57fc06241faa66038 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-youtube-beats-any-ad-youll-run 5f8cefb57fc06241faa66038 5bb3c34841b240784593315f why-youtube-beats-any-ad-youll-run Social Media Lead Gen - Video Marketing Rules full video about filing an LLC, nearly 12,000 views: https://youtu.be/TgGRM7hcUXw. Follow-up video in 2020, better quality, with 88 comments, proving powerful lead gen opportunity from content marketing: https://youtu.be/TgGRM7hcUXw.

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]]> video about filing an LLC, nearly 12,000 views: https://youtu.be/TgGRM7hcUXw. Follow-up video in 2020, better quality, with 88 comments, proving powerful lead gen opportunity from content marketing: https://youtu.be/TgGRM7hcUXw.

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]]> 66 TV Buyers Rejected Mad Men 66 TV Buyers Rejected Mad Men Tue, 20 Oct 2020 06:01:00 GMT 0:27 5f8ced3adb23ac7dac20d6f3 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/66-tv-buyers-rejected-mad-men 5f8ced3adb23ac7dac20d6f3 5bb3c34841b240784593315f 66-tv-buyers-rejected-mad-men There is No Overnight Success full

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]]> Stan Richards Steps Down from Namesake Agency Over Racist Remarks Stan Richards Steps Down from Namesake Agency Over Racist Remarks Mon, 19 Oct 2020 05:01:28 GMT 5:20 5f8cecfec6b1db6be69c48c7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stan-richards-steps-down-from-namesake-agency-over-racist-re 5f8cecfec6b1db6be69c48c7 5bb3c34841b240784593315f stan-richards-steps-down-from-namesake-agency-over-racist-re Cancel Culture full

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]]> Prime Day 2020 - Amazon Changes Focus to Small Businesses Prime Day 2020 - Amazon Changes Focus to Small Businesses Fri, 16 Oct 2020 05:02:11 GMT 2:16 5f890f0873174a1b3a21b74b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/prime-day-2020-amazon-changes-focus-to-small-businesses 5f890f0873174a1b3a21b74b 5bb3c34841b240784593315f prime-day-2020-amazon-changes-focus-to-small-businesses Record Breaking Sales full

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]]> Apple AirPods Competition - What Will Happen? Apple AirPods Competition - What Will Happen? Thu, 15 Oct 2020 05:01:25 GMT 3:18 5f862e4e5307122b468d8fd7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/apple-airpods-competition-what-will-happen 5f862e4e5307122b468d8fd7 5bb3c34841b240784593315f apple-airpods-competition-what-will-happen Market Share for Hearable full

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]]> Smart Speaker Wars Smart Speaker Wars Wed, 14 Oct 2020 05:01:22 GMT 2:51 5f862c7f6bdb4875b295ca12 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/smart-speaker-wars 5f862c7f6bdb4875b295ca12 5bb3c34841b240784593315f smart-speaker-wars Alexa vs Google Assistant full

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]]> Book Business: Publishing Evolves Book Business: Publishing Evolves Mon, 12 Oct 2020 05:01:03 GMT 0:54 5e68473f31e372e722c245d9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/book-business-publishing-evolves 5e68473f31e372e722c245d9 5bb3c34841b240784593315f book-business-publishing-evolves Publish Faster with Voice full

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]]> Voice Search - Long Game Voice Search - Long Game Fri, 09 Oct 2020 05:01:26 GMT 0:54 5e549adfbe529e18592160ec false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-search-long-game 5e549adfbe529e18592160ec 5bb3c34841b240784593315f voice-search-long-game full

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]]> The Best Podcast App: Overcast The Best Podcast App: Overcast Wed, 07 Oct 2020 05:01:27 GMT 2:58 5f7d1cfface8df61550a0622 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-best-podcast-app-overcast 5f7d1cfface8df61550a0622 5bb3c34841b240784593315f the-best-podcast-app-overcast Do One Thing full

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]]> LinkedIn Stories - Be Careful LinkedIn Stories - Be Careful Tue, 06 Oct 2020 05:02:06 GMT 3:12 5f7beecd00a2f50fb240b117 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/linkedin-stories-be-careful 5f7beecd00a2f50fb240b117 5bb3c34841b240784593315f linkedin-stories-be-careful Social Media Slippery Slope of Oversharing full

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]]> Why Most Lists Are BS Why Most Lists Are BS Mon, 05 Oct 2020 05:01:23 GMT 0:21 5f774cf1d900834b959ccb9d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-most-lists-are-bs 5f774cf1d900834b959ccb9d 5bb3c34841b240784593315f why-most-lists-are-bs Top Podcasts According to Some Blogger full

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]]> Sunk Cost Fallacy - Changing It Up Sunk Cost Fallacy - Changing It Up Fri, 02 Oct 2020 15:50:05 GMT 2:52 5f774c2d34dba860708fc3be false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sunk-cost-fallacy-changing-it-up 5f774c2d34dba860708fc3be 5bb3c34841b240784593315f sunk-cost-fallacy-changing-it-up Beetle Moment Podcast 77 full

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]]> How to Binge Briefings and Skip Music How to Binge Briefings and Skip Music Thu, 01 Oct 2020 06:01:25 GMT 2:19 5f30d3874a5b8e3279f1521a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-binge-briefings-and-skip-music 5f30d3874a5b8e3279f1521a 5bb3c34841b240784593315f how-to-binge-briefings-and-skip-music Spotify Tip full

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]]> From Ecommerce to Grocery: COVID-19 the Great Accelerant From Ecommerce to Grocery: COVID-19 the Great Accelerant Wed, 30 Sep 2020 05:01:25 GMT 2:14 5f6d6954aebc1764900fb1dd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/from-ecommerce-to-grocery-covid-19-the-great-accelerant 5f6d6954aebc1764900fb1dd 5bb3c34841b240784593315f from-ecommerce-to-grocery-covid-19-the-great-accelerant full

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]]> Tweet of the Week - James Werner on Financial Planning Leadership Tweet of the Week - James Werner on Financial Planning Leadership Tue, 29 Sep 2020 05:01:09 GMT 0:46 5f6d67362c23c80be5bb9f79 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tweet-of-the-week-james-werner-on-financial-planning-leaders 5f6d67362c23c80be5bb9f79 5bb3c34841b240784593315f tweet-of-the-week-james-werner-on-financial-planning-leaders full https://twitter.com/jallenwerner/status/1237195644705681409?s=21 

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]]> https://twitter.com/jallenwerner/status/1237195644705681409?s=21 

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]]> College Block Scheduling for Your Business College Block Scheduling for Your Business Mon, 28 Sep 2020 05:01:08 GMT 2:04 5f6d661560ea8a34d0a7fe84 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/college-block-scheduling-for-your-business 5f6d661560ea8a34d0a7fe84 5bb3c34841b240784593315f college-block-scheduling-for-your-business full

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]]> Your Kids Will Outlive Most Companies You Know Your Kids Will Outlive Most Companies You Know Fri, 25 Sep 2020 05:01:23 GMT 1:57 5f6d5f91fa070a6dc765eb1b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-kids-will-outlive-most-companies-you-know 5f6d5f91fa070a6dc765eb1b 5bb3c34841b240784593315f your-kids-will-outlive-most-companies-you-know Fortune 500 Turnover full

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]]> Nostalgia Memes Nostalgia Memes Wed, 23 Sep 2020 05:01:25 GMT 0:47 5f6969b9a0d88b1bc09b2d1a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/nostalgia-memes 5f6969b9a0d88b1bc09b2d1a 5bb3c34841b240784593315f nostalgia-memes full

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]]> Golden Globe Awards Sell Shoes - Amazon Prime Strategy Golden Globe Awards Sell Shoes - Amazon Prime Strategy Tue, 22 Sep 2020 05:01:53 GMT 1:14 5f6968dba0d88b1bc09b2d15 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/golden-globe-awards-sell-shoes-amazon-prime-strategy 5f6968dba0d88b1bc09b2d15 5bb3c34841b240784593315f golden-globe-awards-sell-shoes-amazon-prime-strategy full

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]]> Alexa Quick Links Alexa Quick Links Mon, 21 Sep 2020 05:01:19 GMT 1:52 5f67fed93dc2aa2b9e67ab97 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa-quick-links 5f67fed93dc2aa2b9e67ab97 5bb3c34841b240784593315f alexa-quick-links Marketing Alexa Skills full

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]]> Marketing: From 1950s Bisquick to Protein Powder Marketing: From 1950s Bisquick to Protein Powder Fri, 18 Sep 2020 05:01:17 GMT 3:11 5f64155cdf1afd10e902df18 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/marketing-from-1950s-bisquick-to-protein-powder 5f64155cdf1afd10e902df18 5bb3c34841b240784593315f marketing-from-1950s-bisquick-to-protein-powder Conspicuous Consumption full

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]]> Tweet of the Week from Jack Butcher Tweet of the Week from Jack Butcher Thu, 17 Sep 2020 05:04:50 GMT 0:52 5f61812cb75dae62121b1e27 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tweet-of-the-week-from-jack-butcher 5f61812cb75dae62121b1e27 5bb3c34841b240784593315f tweet-of-the-week-from-jack-butcher @jackbutcher full Top tweet of the week: This tweet comes from Jack Butcher (@jackbutcher):

"The two sides of the internet:


Consume to turn your time into other people’s assets.


Produce to turn other people’s time into your assets."

https://twitter.com/jackbutcher/status/1305524510582542343

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]]> Top tweet of the week: This tweet comes from Jack Butcher (@jackbutcher):

"The two sides of the internet:


Consume to turn your time into other people’s assets.


Produce to turn other people’s time into your assets."

https://twitter.com/jackbutcher/status/1305524510582542343

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]]> From Mail Catalogues to Facebook Ads From Mail Catalogues to Facebook Ads Wed, 16 Sep 2020 05:01:23 GMT 3:15 5f6187365ddcb73c16f1ed49 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/from-mail-catalogues-to-facebook-ads 5f6187365ddcb73c16f1ed49 5bb3c34841b240784593315f from-mail-catalogues-to-facebook-ads Get Free Dashlane Premium full six months of Dashlane Premium free with my promo code: https://emilybinder.com/technology/dashlane-a-sticky-saas-that-sounds-sassy-sonic-branding/

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]]> six months of Dashlane Premium free with my promo code: https://emilybinder.com/technology/dashlane-a-sticky-saas-that-sounds-sassy-sonic-branding/

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]]> Review of The Social Dilemma - Netflix Documentary Review of The Social Dilemma - Netflix Documentary Mon, 14 Sep 2020 05:01:52 GMT 2:44 5f5ed52978bd6f7bebfdb790 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/review-of-the-social-dilemma-netflix-documentary 5f5ed52978bd6f7bebfdb790 5bb3c34841b240784593315f review-of-the-social-dilemma-netflix-documentary Pete Campbell Controls the Algorithm! full

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]]> You See Up to 10,000 Ads Per Day You See Up to 10,000 Ads Per Day Fri, 11 Sep 2020 05:01:31 GMT 2:34 5f511bc30f610c2205cfdb7a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-see-up-to-10000-ads-per-day 5f511bc30f610c2205cfdb7a 5bb3c34841b240784593315f you-see-up-to-10000-ads-per-day full

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]]> Multi Billion Dollar Influencer Marketing Multi Billion Dollar Influencer Marketing Thu, 10 Sep 2020 05:01:42 GMT 2:58 5f511b44507f6e61b74f7d24 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/multi-billion-dollar-influencer-marketing 5f511b44507f6e61b74f7d24 5bb3c34841b240784593315f multi-billion-dollar-influencer-marketing Top 5 Paid Instagram Influencers full

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]]> Time Spent Per Day on Social Media Varies by Country Time Spent Per Day on Social Media Varies by Country Wed, 09 Sep 2020 05:01:42 GMT 2:20 5f511ad2c54f61089e45b1a4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/time-spent-per-day-on-social-media-varies-by-country 5f511ad2c54f61089e45b1a4 5bb3c34841b240784593315f time-spent-per-day-on-social-media-varies-by-country full

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]]> Your Brand Should Not Belong Your Brand Should Not Belong Tue, 08 Sep 2020 05:01:42 GMT 1:15 5f511c96f7f20332c7fbb60f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-brand-should-not-belong 5f511c96f7f20332c7fbb60f 5bb3c34841b240784593315f your-brand-should-not-belong Human Instinct and Marketing full

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]]> Push vs Pull - Advertising and Social Media Push vs Pull - Advertising and Social Media Mon, 07 Sep 2020 05:01:55 GMT 2:27 5f510ec184aa75481f50ddae false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/push-vs-pull-advertising-and-social-media 5f510ec184aa75481f50ddae 5bb3c34841b240784593315f push-vs-pull-advertising-and-social-media full

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]]> Alexa for Residential - Amazon Goes After Renters Alexa for Residential - Amazon Goes After Renters Fri, 04 Sep 2020 05:01:45 GMT 3:08 5f511965c54f61089e45b1a2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa-for-residential-amazon-goes-after-renters 5f511965c54f61089e45b1a2 5bb3c34841b240784593315f alexa-for-residential-amazon-goes-after-renters TAM is 36% U.S. Population full

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]]> PPC vs Social Media - The Vending Machine PPC vs Social Media - The Vending Machine Thu, 03 Sep 2020 15:03:42 GMT 3:26 5f5105cf507f6e61b74f7d22 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ppc-vs-social-media-the-vending-machine 5f5105cf507f6e61b74f7d22 5bb3c34841b240784593315f ppc-vs-social-media-the-vending-machine full

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]]> Romance Novels Taught Google Assistant Compassion Romance Novels Taught Google Assistant Compassion Tue, 01 Sep 2020 05:01:32 GMT 1:22 5f4da9ce75570c114b445fe2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/romance-novels-taught-google-assistant-compassion 5f4da9ce75570c114b445fe2 5bb3c34841b240784593315f romance-novels-taught-google-assistant-compassion Unconditional Love full

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]]> <![CDATA[You're Feeling Lucky on Amazon, Netflix, and Google]]> Mon, 31 Aug 2020 05:01:56 GMT 2:08 5f4c5680e479636899667642 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/youre-feeling-lucky-on-amazon-netflix-and-google 5f4c5680e479636899667642 5bb3c34841b240784593315f youre-feeling-lucky-on-amazon-netflix-and-google full
  • Amazon’s patented 1-click order
  • Netflix’s autoplay of the next episode
  • Google’s I’m Feeling Lucky


    • Others have copied these brilliant features but the originals dominate. These convenient hallmarks of the three the most successful tech companies in history demonstrate wizardry and a true command of their platforms and the customers they serve.

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    ]]>
  • Amazon’s patented 1-click order
  • Netflix’s autoplay of the next episode
  • Google’s I’m Feeling Lucky


    • Others have copied these brilliant features but the originals dominate. These convenient hallmarks of the three the most successful tech companies in history demonstrate wizardry and a true command of their platforms and the customers they serve.

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    ]]>         Addicted to the New Addicted to the New Fri, 28 Aug 2020 05:01:06 GMT 3:18 5f470b0e0852971b95a98a8b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/addicted-to-the-new 5f470b0e0852971b95a98a8b 5bb3c34841b240784593315f addicted-to-the-new Neophilia, Lately AI, and Podcast Marketing full Neophilia: Love of or enthusiasm for what is new. Describes modern consumption.


    I’ve been producing a podcast weekly or biweekly once and off since 2010. I’ve decided I’m going to take about a month and stop doing new interviews on Beetle Moment Marketing Podcast and instead go back to the treasure trove of great content. This is insight-packed audio that I’ve already recorded but so much hasn’t seen the light of day in the way that unfortunately gets consumed the most readily: in bite-size clips. I’m using Lately.AI to chop up some of the best tidbits and insights. Hear my interview with Lately CEO Kate Bradley Chernis in episode 75 of Beetle Moment Marketing Podcast.

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    ]]>     Neophilia: Love of or enthusiasm for what is new. Describes modern consumption.


    I’ve been producing a podcast weekly or biweekly once and off since 2010. I’ve decided I’m going to take about a month and stop doing new interviews on Beetle Moment Marketing Podcast and instead go back to the treasure trove of great content. This is insight-packed audio that I’ve already recorded but so much hasn’t seen the light of day in the way that unfortunately gets consumed the most readily: in bite-size clips. I’m using Lately.AI to chop up some of the best tidbits and insights. Hear my interview with Lately CEO Kate Bradley Chernis in episode 75 of Beetle Moment Marketing Podcast.

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    ]]>         5 Most Persuasive Words in English 5 Most Persuasive Words in English Thu, 27 Aug 2020 05:02:25 GMT 1:03 5f47091bf023447f1a51ab3e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/5-most-persuasive-words-in-english 5f47091bf023447f1a51ab3e 5bb3c34841b240784593315f 5-most-persuasive-words-in-english full

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    ]]>         <![CDATA[Dad Joke Origin: "That's What She Said"]]> Tue, 25 Aug 2020 05:01:54 GMT 2:03 5f42e8474d8f8f5035e6a5e2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dad-joke-origin-thats-what-she-said 5f42e8474d8f8f5035e6a5e2 5bb3c34841b240784593315f dad-joke-origin-thats-what-she-said full "That's what she said" is the most cliche dad joke that you are probably tired of hearing. Where did it come from? This phrase is a form of innuendo that takes innocent statements out of context and makes them sound lewd or sexual. It first appeared in 1975 on Saturday Night Live but it goes back even further to Edwardian period England around 1910:


    There, the line was "as the actress says to the bishop," in reference to actresses — whose company could be purchased after performances — confessing their sins to clergymen.

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    ]]>     "That's what she said" is the most cliche dad joke that you are probably tired of hearing. Where did it come from? This phrase is a form of innuendo that takes innocent statements out of context and makes them sound lewd or sexual. It first appeared in 1975 on Saturday Night Live but it goes back even further to Edwardian period England around 1910:


    There, the line was "as the actress says to the bishop," in reference to actresses — whose company could be purchased after performances — confessing their sins to clergymen.

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    ]]>         Zoom Fatigue: When Audio Calls Beat Video Zoom Fatigue: When Audio Calls Beat Video Mon, 24 Aug 2020 05:01:01 GMT 2:38 5f42e70ede45bf4fbe3a9c53 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/zoom-fatigue-when-audio-calls-beat-video 5f42e70ede45bf4fbe3a9c53 5bb3c34841b240784593315f zoom-fatigue-when-audio-calls-beat-video full

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    ]]>         Buzzword Bingo - UberConference Has Brand, Zoom Does Not Buzzword Bingo - UberConference Has Brand, Zoom Does Not Fri, 21 Aug 2020 05:01:31 GMT 1:51 5f3f26cdc02c897c5bce1c30 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/buzzword-bingo-uberconference-has-brand-zoom-does-not 5f3f26cdc02c897c5bce1c30 5bb3c34841b240784593315f buzzword-bingo-uberconference-has-brand-zoom-does-not full Having a brand means having staying power. Most brands all look the same and thus have no staying power. UberConference is standing out with this delightful Buzzword Bingo game that mocks its users for their business BS. If anyone says "reinvent the wheel" or "hustle" you get that box. As a business person who has been guilty of using these buzzwords, I love it.


    Brand is why Apple has a $2.2 trillion market cap and might survive the next half century. Zoom has no brand. I'm down for UC calls with my stakeholders so we can ideate. P.S. The "little boxes made of ticky tacky and they all look just the same" song I badly sing at the end of this episode is from Weeds.

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    ]]>     Having a brand means having staying power. Most brands all look the same and thus have no staying power. UberConference is standing out with this delightful Buzzword Bingo game that mocks its users for their business BS. If anyone says "reinvent the wheel" or "hustle" you get that box. As a business person who has been guilty of using these buzzwords, I love it.


    Brand is why Apple has a $2.2 trillion market cap and might survive the next half century. Zoom has no brand. I'm down for UC calls with my stakeholders so we can ideate. P.S. The "little boxes made of ticky tacky and they all look just the same" song I badly sing at the end of this episode is from Weeds.

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    ]]>         Without a CEO, Wordpress Powers 27% of Websites Without a CEO, Wordpress Powers 27% of Websites Wed, 19 Aug 2020 06:01:22 GMT 1:41 5f3b3bed933b437103d43129 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/without-a-ceo-wordpress-powers-27-of-websites 5f3b3bed933b437103d43129 5bb3c34841b240784593315f without-a-ceo-wordpress-powers-27-of-websites full

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    ]]>         Avoid These Guest Pitching Mistakes Avoid These Guest Pitching Mistakes Tue, 18 Aug 2020 05:01:09 GMT 1:54 5f3b3b919a6875723dba3743 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/avoid-these-guest-pitching-mistakes 5f3b3b919a6875723dba3743 5bb3c34841b240784593315f avoid-these-guest-pitching-mistakes full

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    ]]>

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    ]]>         Tech Tip: Transcribe Your Voice Calls for Free Tech Tip: Transcribe Your Voice Calls for Free Mon, 17 Aug 2020 05:01:38 GMT 0:39 5f39ef15d19d8a1f688a0341 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/tech-tip-transcribe-your-voice-calls-for-free 5f39ef15d19d8a1f688a0341 5bb3c34841b240784593315f tech-tip-transcribe-your-voice-calls-for-free Google Docs or MS Word Dictation Feature full Voice tech tip: Transcribe your calls easily for free. You can open a Google Doc during a call or webinar and your computer will transcribe the conversation on the sheet for you. Instant notes. Some edits required. Go to:


    Tools > Voice Typing


    You can also do it in Microsoft Word. Look under Edit > Start word dictation. Otherwise just hit Help and start typing "dict" in the search box.

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    ]]>     Voice tech tip: Transcribe your calls easily for free. You can open a Google Doc during a call or webinar and your computer will transcribe the conversation on the sheet for you. Instant notes. Some edits required. Go to:


    Tools > Voice Typing


    You can also do it in Microsoft Word. Look under Edit > Start word dictation. Otherwise just hit Help and start typing "dict" in the search box.

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    ]]>         $0 Production Costs for the Largest Media Company on Earth $0 Production Costs for the Largest Media Company on Earth Fri, 14 Aug 2020 05:01:18 GMT 0:43 5f35f78733096456944b434f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/0-production-costs-for-the-largest-media-company-on-earth 5f35f78733096456944b434f 5bb3c34841b240784593315f 0-production-costs-for-the-largest-media-company-on-earth Facebook vs Big Entertainment full 2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown.


    Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alexa app: https://emilybinder.com/flash-briefing/

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    ]]>     2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown.


    Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alexa app: https://emilybinder.com/flash-briefing/

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    ]]>         Reason to Believe and USP Reason to Believe and USP Wed, 12 Aug 2020 06:01:53 GMT 1:56 5f30d2cf2f55a63f944600ad false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/reason-to-believe-and-usp 5f30d2cf2f55a63f944600ad 5bb3c34841b240784593315f reason-to-believe-and-usp Unique Selling Proposition full

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    ]]>

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    ]]>         <![CDATA[I Shouldn't Share this Great Idea for Flash Briefings]]> Tue, 11 Aug 2020 05:01:38 GMT 2:14 5f30d4fac9e72f2de5b20c87 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/i-shouldnt-share-this-great-idea-for-flash-briefings 5f30d4fac9e72f2de5b20c87 5bb3c34841b240784593315f i-shouldnt-share-this-great-idea-for-flash-briefings Series or Course full

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    ]]>

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    ]]>         How to Create a Flash Briefing How to Create a Flash Briefing Mon, 10 Aug 2020 05:04:03 GMT 2:19 5f30d3321abdd6489b33b764 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-create-a-flash-briefing 5f30d3321abdd6489b33b764 5bb3c34841b240784593315f how-to-create-a-flash-briefing full

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    ]]>

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    ]]>         What Makes a Good Flash Briefing? What Makes a Good Flash Briefing? Mon, 10 Aug 2020 05:01:05 GMT 2:19 5f30d3f7c9e72f2de5b20c86 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-makes-a-good-flash-briefing 5f30d3f7c9e72f2de5b20c86 5bb3c34841b240784593315f what-makes-a-good-flash-briefing Spotify Markers Bonus Tip full

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    ]]>

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    ]]>         How to Break Your Long Content into Briefings or Clips How to Break Your Long Content into Briefings or Clips Fri, 07 Aug 2020 23:22:43 GMT 2:33 5f274d3ccfb9874b7daa073e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-break-your-long-content-into-briefings-or-clips 5f274d3ccfb9874b7daa073e 5bb3c34841b240784593315f how-to-break-your-long-content-into-briefings-or-clips full https://emilybinder.com/voice-marketing/call/. Leave a review for this show on Apple Podcasts or the Alexa skill: https://emilybinder.com/flash-briefing/

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    ]]>     https://emilybinder.com/voice-marketing/call/. Leave a review for this show on Apple Podcasts or the Alexa skill: https://emilybinder.com/flash-briefing/

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    ]]>         I Changed My Mind: Alexa Flash Briefings I Changed My Mind: Alexa Flash Briefings Thu, 06 Aug 2020 05:01:04 GMT 2:21 5f274ab317f940498f6917dd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/i-changed-my-mind-alexa-flash-briefings 5f274ab317f940498f6917dd 5bb3c34841b240784593315f i-changed-my-mind-alexa-flash-briefings full https://emilybinder.com/briefing

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    ]]>     https://emilybinder.com/briefing

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    ]]>         <![CDATA[Not Another Lighthouse or Anchor: Snappy Kraken's Robert Sofia- Podcast Clip]]> Tue, 04 Aug 2020 05:02:29 GMT 2:05 5f274462cbf02b3537110425 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/not-another-lighthouse-or-anchor-snappy-krakens-robert-sofia 5f274462cbf02b3537110425 5bb3c34841b240784593315f not-another-lighthouse-or-anchor-snappy-krakens-robert-sofia Brand Names That Stand Out Work full https://beetlemoment.com/podcast-robert

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    ]]>     https://beetlemoment.com/podcast-robert

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    ]]>         Emotional or Moral Tweets Are 20% More Viral Emotional or Moral Tweets Are 20% More Viral Mon, 03 Aug 2020 05:01:53 GMT 2:21 5f27453d18cf462a0897a6a8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/emotional-or-moral-tweets-are-20-more-viral 5f27453d18cf462a0897a6a8 5bb3c34841b240784593315f emotional-or-moral-tweets-are-20-more-viral NYU Study - Social Media full A 2017 NYU study analyzed over half a million tweets and found that each moral or emotional word used increase virality by 20%. Posts with indignant disagreement received twice as much engagement as other content on Facebook. The algorithms reward the incendiary and indignant. The social feed is the Internet and serves as reality for many users who don’t have the media literacy or self control to turn it off or to realize one thing: the feed is a program meant to keep them engaged in order to serve ads for lipstick, vitamins, and leggings.


    In other words, incendiaries result in greater stakeholder value for social platforms because people share the content, stay on the platform longer, and view more ads, which are the revenue drivers for Facebook, Twitter, LinkedIn, and Instagram.

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    ]]>     A 2017 NYU study analyzed over half a million tweets and found that each moral or emotional word used increase virality by 20%. Posts with indignant disagreement received twice as much engagement as other content on Facebook. The algorithms reward the incendiary and indignant. The social feed is the Internet and serves as reality for many users who don’t have the media literacy or self control to turn it off or to realize one thing: the feed is a program meant to keep them engaged in order to serve ads for lipstick, vitamins, and leggings.


    In other words, incendiaries result in greater stakeholder value for social platforms because people share the content, stay on the platform longer, and view more ads, which are the revenue drivers for Facebook, Twitter, LinkedIn, and Instagram.

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    ]]>         Why YouTube Matters for Engagement and SEO Why YouTube Matters for Engagement and SEO Thu, 30 Jul 2020 22:20:39 GMT 2:00 5f2347b7575f465281dd155d false https://youtu.be/SFqHPEqqAsk 5f2347b7575f465281dd155d 5bb3c34841b240784593315f why-youtube-matters-for-engagement-and-seo Content is More Important than Production Value full 82% of Twitter users watch video content on Twitter. 45% of people watch more than 1 hour of Facebook or YouTube videos a week. You can’t underestimate the power of YouTube as a vehicle for traffic and leads. YouTube receives more than 1.5 billion logged in users per month and feeds over 1 billion hours of video each day to users. Around three-quarters of U.S. adults (73%) say they use YouTube, according to an early 2019 Pew survey. 


    I wanted to give you two really simple tips for shooting YouTube videos on your iPhone. That new iPhone filming tips video is up here so please check that out and subscribe to my channel: https://youtu.be/SFqHPEqqAsk

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    ]]>     82% of Twitter users watch video content on Twitter. 45% of people watch more than 1 hour of Facebook or YouTube videos a week. You can’t underestimate the power of YouTube as a vehicle for traffic and leads. YouTube receives more than 1.5 billion logged in users per month and feeds over 1 billion hours of video each day to users. Around three-quarters of U.S. adults (73%) say they use YouTube, according to an early 2019 Pew survey. 


    I wanted to give you two really simple tips for shooting YouTube videos on your iPhone. That new iPhone filming tips video is up here so please check that out and subscribe to my channel: https://youtu.be/SFqHPEqqAsk

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    ]]>         How to Put Your Podcast on YouTube the Right Way How to Put Your Podcast on YouTube the Right Way Wed, 29 Jul 2020 05:02:13 GMT 3:35 5f18fb6131b7203300ff07f1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-put-your-podcast-on-youtube-the-right-way 5f18fb6131b7203300ff07f1 5bb3c34841b240784593315f how-to-put-your-podcast-on-youtube-the-right-way Audiograms vs Video Podcasts full

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    ]]>

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    ]]>         Brand Archetypes and the Hero (Part 2 of 2) Brand Archetypes and the Hero (Part 2 of 2) Tue, 28 Jul 2020 05:01:38 GMT 2:59 5f1e0f67273aa742bc692120 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/brand-archetypes-and-the-hero-part-2-of-2 5f1e0f67273aa742bc692120 5bb3c34841b240784593315f brand-archetypes-and-the-hero-part-2-of-2 Carl Jung and Archetypes full

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    ]]>

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    ]]>         <![CDATA[Brands Shouldn't Be Heroes (Part 1 of 2)]]> Mon, 27 Jul 2020 05:03:25 GMT 2:01 5f1e0bfb0a58050549fab6bf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/brands-shouldnt-be-heroes-part-1-of-2 5f1e0bfb0a58050549fab6bf 5bb3c34841b240784593315f brands-shouldnt-be-heroes-part-1-of-2 Thomas Kolster - AdWeek Insights full Brands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book Goodvertising says he has changed his mind. In his new book, The Hero Trap, he explores how brands try to become heroes—and unwittingly (or knowingly) end up being selfish in the process.

    Customers should be the heroes, not brands, in my opinion. Tomorrow we'll explore examples of successful brands whose archetypes are not the hero.

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    ]]>     Brands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book Goodvertising says he has changed his mind. In his new book, The Hero Trap, he explores how brands try to become heroes—and unwittingly (or knowingly) end up being selfish in the process.

    Customers should be the heroes, not brands, in my opinion. Tomorrow we'll explore examples of successful brands whose archetypes are not the hero.

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    ]]>         How to Ask for COVID Refunds or Credits How to Ask for COVID Refunds or Credits Thu, 23 Jul 2020 05:01:50 GMT 2:38 5f14ca3ff290224389842820 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-ask-for-covid-refunds-or-credits 5f14ca3ff290224389842820 5bb3c34841b240784593315f how-to-ask-for-covid-refunds-or-credits Equinox Gym Membership full Solutions: you can always suggest an alternative solution if you think that your big ask is something that the other person won’t go far. Here’s an example: I knew that I had paid for about two or three weeks of my Equinox gym membership back in March 2020 which was unable to be used due to closures from COVID.


    I emailed my contact at the gym and asked for a refund to my card. She said that she could apply it as a credit to my membership. I don’t plan on going back to the gym for various reasons. So I responded and said I’m unable to return to the gym so I would like a credit, but if that’s not possible could you apply this amount to a credit in the shop so that I could buy some gear. She was able to do that. It allowed Equinox to keep their bottom line revenue the same and I got almost $100 to spend on leggings. You have to ask. Everything is negotiable and it's always a human behind the decision.

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    ]]>     Solutions: you can always suggest an alternative solution if you think that your big ask is something that the other person won’t go far. Here’s an example: I knew that I had paid for about two or three weeks of my Equinox gym membership back in March 2020 which was unable to be used due to closures from COVID.


    I emailed my contact at the gym and asked for a refund to my card. She said that she could apply it as a credit to my membership. I don’t plan on going back to the gym for various reasons. So I responded and said I’m unable to return to the gym so I would like a credit, but if that’s not possible could you apply this amount to a credit in the shop so that I could buy some gear. She was able to do that. It allowed Equinox to keep their bottom line revenue the same and I got almost $100 to spend on leggings. You have to ask. Everything is negotiable and it's always a human behind the decision.

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    ]]>         The Six Stages of Retail The Six Stages of Retail Wed, 22 Jul 2020 05:02:40 GMT 3:08 5f14c76f256ddd794f6f972b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-six-stages-of-retail 5f14c76f256ddd794f6f972b 5bb3c34841b240784593315f the-six-stages-of-retail More from The Four full Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he talks about six stages of retail:

    1. The corner store
    2. The department store (e.g. Nordstrom)
    3. The mall
    4. The bix box store (e.g. Costco, Walmart, Target)
    5. The specialty retailer (e.g. Whole Foods, The Gap)
    6. Ecommerce (online shopping, dominated by Amazon)

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    ]]>     Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he talks about six stages of retail:

    1. The corner store
    2. The department store (e.g. Nordstrom)
    3. The mall
    4. The bix box store (e.g. Costco, Walmart, Target)
    5. The specialty retailer (e.g. Whole Foods, The Gap)
    6. Ecommerce (online shopping, dominated by Amazon)

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    ]]>         More U.S Households Have Amazon Prime than Go to Church or Vote More U.S Households Have Amazon Prime than Go to Church or Vote Tue, 21 Jul 2020 05:08:35 GMT 2:56 5f14c57cf29022438984281c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/more-us-households-have-amazon-prime-than-go-to-church-or-vo 5f14c57cf29022438984281c 5bb3c34841b240784593315f more-us-households-have-amazon-prime-than-go-to-church-or-vo full Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he reports the percentage of U.S. households participating in certain institutions or markers of social life, such as voting, gun ownership, attending church, and now, having an Amazon Prime subscription, which 64% of households did in 2016. In other words, more households have Amazon Prime than vote, go to church, or own a gun.

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    ]]>     Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he reports the percentage of U.S. households participating in certain institutions or markers of social life, such as voting, gun ownership, attending church, and now, having an Amazon Prime subscription, which 64% of households did in 2016. In other words, more households have Amazon Prime than vote, go to church, or own a gun.

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    ]]>         2020 Smart Home Audio Report 2020 Smart Home Audio Report Mon, 20 Jul 2020 05:01:42 GMT 2:38 5f14c7eef29022438984281f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/2020-smart-home-audio-report 5f14c7eef29022438984281f 5bb3c34841b240784593315f 2020-smart-home-audio-report Voice and Smart Speaker Use and COVID-19 full From the Edison and NPR 2020 smart home audio report: "With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives.


    52% of voice-assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.


    36% of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34-year-olds say the same.


    35% of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same."

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    ]]>     From the Edison and NPR 2020 smart home audio report: "With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives.


    52% of voice-assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.


    36% of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34-year-olds say the same.


    35% of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same."

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    ]]>         A Solution to PDF Lead Magnet (Part 2 of 2) A Solution to PDF Lead Magnet (Part 2 of 2) Wed, 15 Jul 2020 05:03:16 GMT 0:53 5f0d1db3e7b69e645a7651f6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/a-solution-to-pdf-lead-magnet-part-2-of-2 5f0d1db3e7b69e645a7651f6 5bb3c34841b240784593315f a-solution-to-pdf-lead-magnet-part-2-of-2 Keep Users on Your Site full Subscribe free to this daily show on your podcast app or Alexa Flash Briefing.

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    ]]>     Subscribe free to this daily show on your podcast app or Alexa Flash Briefing.

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    ]]>         Stop Putting PDFs on Your Website (Part 1 of 2) Stop Putting PDFs on Your Website (Part 1 of 2) Tue, 14 Jul 2020 05:03:24 GMT 1:11 5f0d1ce7145b234eb1955b96 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stop-putting-pdfs-on-your-website-part-1-of-2 5f0d1ce7145b234eb1955b96 5bb3c34841b240784593315f stop-putting-pdfs-on-your-website-part-1-of-2 full Subscribe free to this daily show on your podcast app or Alexa Flash Briefing.

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    ]]>     Subscribe free to this daily show on your podcast app or Alexa Flash Briefing.

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    ]]>         Prediction: Amazon Prime and Exclusive Podcasts Prediction: Amazon Prime and Exclusive Podcasts Thu, 09 Jul 2020 23:00:11 GMT 1:40 5f03d2ddcbf54011cde98c4d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/prediction-amazon-prime-and-exclusive-podcasts 5f03d2ddcbf54011cde98c4d 5bb3c34841b240784593315f prediction-amazon-prime-and-exclusive-podcasts See Joe Rogan Experience and Spotify Deal full Spotify just did acquiring the exclusive rights to the Joe Rogan Experience beginning Fall 2020? That is your clue. Amazon Studios is a major content factory that competes with Netflix. Bezos will not stop. Watch for exclusive podcasts for Amazon Prime subscribers available via Alexa. Huge play. It's what I see happening next. Subscribe free to this daily show, Voice Marketing with Emily Binder on your podcast app or Alexa Flash Briefing. #voicefirst

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    ]]>     Spotify just did acquiring the exclusive rights to the Joe Rogan Experience beginning Fall 2020? That is your clue. Amazon Studios is a major content factory that competes with Netflix. Bezos will not stop. Watch for exclusive podcasts for Amazon Prime subscribers available via Alexa. Huge play. It's what I see happening next. Subscribe free to this daily show, Voice Marketing with Emily Binder on your podcast app or Alexa Flash Briefing. #voicefirst

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    ]]>         Clay Hebert on Marketing and Word of Mouth Clay Hebert on Marketing and Word of Mouth Wed, 08 Jul 2020 23:00:25 GMT 0:56 5f03d0c377859b4a615114fc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/clay-hebert-on-marketing-and-word-of-mouth 5f03d0c377859b4a615114fc 5bb3c34841b240784593315f clay-hebert-on-marketing-and-word-of-mouth full "Marketing is about understanding how your customers want to feel...and then giving them stories and products and services that help them feel that way.


    Word of mouth is about those stories being portable stories that are easy to spread.


    It's that simple. And that hard." -Clay Hebert tweet

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    ]]>     "Marketing is about understanding how your customers want to feel...and then giving them stories and products and services that help them feel that way.


    Word of mouth is about those stories being portable stories that are easy to spread.


    It's that simple. And that hard." -Clay Hebert tweet

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    ]]>         The Smart People Are on Twitter The Smart People Are on Twitter Tue, 07 Jul 2020 23:00:05 GMT 1:40 5f03d02926c5285b3b4a15d6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-smart-people-are-on-twitter 5f03d02926c5285b3b4a15d6 5bb3c34841b240784593315f the-smart-people-are-on-twitter full

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    ]]>

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    ]]>         Brand Checklist - Claim Your Handle Everywhere Brand Checklist - Claim Your Handle Everywhere Tue, 07 Jul 2020 01:27:55 GMT 1:45 5f03cf9ba73345156fe7b9e7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/brand-checklist-claim-your-handle-everywhere 5f03cf9ba73345156fe7b9e7 5bb3c34841b240784593315f brand-checklist-claim-your-handle-everywhere Be Consistent and Avoid Squatters full

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    ]]>

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    ]]>         Google 2020 Search Trends - Two Insights Google 2020 Search Trends - Two Insights Fri, 03 Jul 2020 05:31:15 GMT 2:41 5efd39c347b1482ccffac5bf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/google-2020-search-trends-two-insights 5efd39c347b1482ccffac5bf 5bb3c34841b240784593315f google-2020-search-trends-two-insights Local search and redefining value full Two of these 2020 Google search trends struck me:


    1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.


    2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo codes”. Source: Think With Google, 20 Search Trends to Inform Your 2020 Marketing Strategies


    Subscribe free to this briefing for fresh episodes every weekday in under three minutes. Listen free anywhere. Support the show! Leave a review and leave a tip in our tip jar here.

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    ]]>     Two of these 2020 Google search trends struck me:


    1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.


    2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo codes”. Source: Think With Google, 20 Search Trends to Inform Your 2020 Marketing Strategies


    Subscribe free to this briefing for fresh episodes every weekday in under three minutes. Listen free anywhere. Support the show! Leave a review and leave a tip in our tip jar here.

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    ]]>         Voice Search in 2020 Voice Search in 2020 Thu, 02 Jul 2020 01:29:07 GMT 0:57 5efd386328a5a34caea3ba94 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-search-in-2020 5efd386328a5a34caea3ba94 5bb3c34841b240784593315f voice-search-in-2020 full

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    ]]>

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    ]]>         What to Look for in Podcast Guests What to Look for in Podcast Guests Mon, 29 Jun 2020 00:02:33 GMT 1:30 5ef91e2e9b0ba33586a69c6d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-to-look-for-in-podcast-guests 5ef91e2e9b0ba33586a69c6d 5bb3c34841b240784593315f what-to-look-for-in-podcast-guests full maximum insights per minute instead of chewing the fat to fill time (hear Emily's briefing about this helpful frame of mind for both podcasts and books: The Charles Dickens Hangover in Podcasting.)

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    ]]>     maximum insights per minute instead of chewing the fat to fill time (hear Emily's briefing about this helpful frame of mind for both podcasts and books: The Charles Dickens Hangover in Podcasting.)

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    ]]>         The Perfect Podcast Length The Perfect Podcast Length Tue, 23 Jun 2020 06:01:04 GMT 0:58 5ef15c3c092d5e5f26c70ccb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-perfect-podcast-length 5ef15c3c092d5e5f26c70ccb 5bb3c34841b240784593315f the-perfect-podcast-length full Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         52% of Buyers to Increase Podcast Spend H2-2020 52% of Buyers to Increase Podcast Spend H2-2020 Mon, 22 Jun 2020 05:08:12 GMT 1:36 5ef0147615fe3040f2a9d8a7 false https://beetlemoment.com/voicefirst-today/2020-podcast-advertising-stats-voice-boosts-purchase-intent-through-subconscious 5ef0147615fe3040f2a9d8a7 5bb3c34841b240784593315f 52-of-buyers-to-increase-podcast-spend-h2-2020 New IAB COVID Advertising Budget Study - June 2020 full 52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.


    See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.


    See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.


    See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.


    See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[The Dickens Hangover in Podcasting: Length Doesn't Matter]]> Fri, 19 Jun 2020 06:01:17 GMT 0:54 5ee97cd5813d091f01c1310b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-dickens-hangover-in-podcasting-length-doesnt-matter 5ee97cd5813d091f01c1310b 5bb3c34841b240784593315f the-dickens-hangover-in-podcasting-length-doesnt-matter Try for Insights Per Minute full Click here to subscribe free to this show, Voice Marketing with Emily Binder wherever you get your podcasts or on Alexa Flash Briefing.

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    ]]>     Click here to subscribe free to this show, Voice Marketing with Emily Binder wherever you get your podcasts or on Alexa Flash Briefing.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Surprising Sources of YouTube Traffic Surprising Sources of YouTube Traffic Thu, 18 Jun 2020 06:02:16 GMT 1:30 5ee97bf557045f0e1d7a235e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/surprising-sources-of-youtube-traffic 5ee97bf557045f0e1d7a235e 5bb3c34841b240784593315f surprising-sources-of-youtube-traffic full YouTube is the #2 search engine. Here's my channel that I'm using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it's not social media. If you want help with your video marketing SEO and content strategy, book a call here.

    And here is my "How to Start Your Own LLC - Best Tips No One Told Me" most popular video (random).

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    ]]>     YouTube is the #2 search engine. Here's my channel that I'm using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it's not social media. If you want help with your video marketing SEO and content strategy, book a call here.

    And here is my "How to Start Your Own LLC - Best Tips No One Told Me" most popular video (random).

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         WallStreetBooyah - Fintwit Goes to Twitch - New Video Podcast WallStreetBooyah - Fintwit Goes to Twitch - New Video Podcast Wed, 17 Jun 2020 02:09:01 GMT 1:43 5ee97b3d05e6cc0611520ae7 false https://beetlemoment.com/podcast-episodes/071-wallstreetbooyah-fintwit-on-twitch-with-john-andrews-video 5ee97b3d05e6cc0611520ae7 5bb3c34841b240784593315f wallstreetbooyah-fintwit-goes-to-twitch-new-video-podcast with John Andrews full There's a daily R-rated party of raw smart business and market commentary on WallStreetBooyah's Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the evolution of financial news in my new conversation with Booyah and digital marketing expert John Andrews:

    Show notes & podcast links here.

    WATCH: YouTube video with WallStreetBooyah

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    ]]>     There's a daily R-rated party of raw smart business and market commentary on WallStreetBooyah's Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the evolution of financial news in my new conversation with Booyah and digital marketing expert John Andrews:

    Show notes & podcast links here.

    WATCH: YouTube video with WallStreetBooyah

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Facebook = Gen Pop. Where Smart Audiences Hang Out (Podcasts) Facebook = Gen Pop. Where Smart Audiences Hang Out (Podcasts) Mon, 15 Jun 2020 06:01:44 GMT 2:09 5ee2d3f480999171a181c9a9 false https://emilybinder.com/call 5ee2d3f480999171a181c9a9 5bb3c34841b240784593315f facebook-gen-pop-where-smart-audiences-hang-out-podcasts Final Innings, Crowd Gets Up full 27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population.


    Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t know. Current audience is one thing. But then there’s this question:

    Where is your ideal audience?

    And an even better question:

    Where is the smart audience?


    Facebook is declining: 61% of respondents age 12+ report using FB, down from a peak of 67% in 2017.

    Facebook is in that inning of the baseball game where the crowd has started to stand up and leave because they know their team is going to lose.


    Put simply, gen pop is on Facebook.

    A more educated and discerning audience is on podcasts. That is why podcast advertising is so incredibly effective


    • Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
    • 65% of podcast listeners are likely to buy a product after hearing an ad in a podcast.


    Subscribe free to this show anywhere you listen whether that’s on a podcast app or Alexa flash briefing: emilybinder.com/briefing


    Do you want to get your foot in the door with voice? Or are you already investing time and effort in your podcast or flash briefing? With audio, you have to make sure that you’re publishing, tagging, and marketing it correctly or your efforts won’t pay off. Book a consultation with an expert: emilybinder.com/call

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population.


    Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t know. Current audience is one thing. But then there’s this question:

    Where is your ideal audience?

    And an even better question:

    Where is the smart audience?


    Facebook is declining: 61% of respondents age 12+ report using FB, down from a peak of 67% in 2017.

    Facebook is in that inning of the baseball game where the crowd has started to stand up and leave because they know their team is going to lose.


    Put simply, gen pop is on Facebook.

    A more educated and discerning audience is on podcasts. That is why podcast advertising is so incredibly effective


    • Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
    • 65% of podcast listeners are likely to buy a product after hearing an ad in a podcast.


    Subscribe free to this show anywhere you listen whether that’s on a podcast app or Alexa flash briefing: emilybinder.com/briefing


    Do you want to get your foot in the door with voice? Or are you already investing time and effort in your podcast or flash briefing? With audio, you have to make sure that you’re publishing, tagging, and marketing it correctly or your efforts won’t pay off. Book a consultation with an expert: emilybinder.com/call

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Podcasts Tomorrow are Interactive Podcasts Tomorrow are Interactive Fri, 12 Jun 2020 06:00:46 GMT 3:01 5edfdb5a9f1d7d4401a7bd31 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcasts-tomorrow-are-interactive 5edfdb5a9f1d7d4401a7bd31 5bb3c34841b240784593315f podcasts-tomorrow-are-interactive New Beetle Moment Podcast Voice Apps full Beetle Moment Marketing Podcast interactive voice experiences on Google Assistant or Alexa and enjoy voice control for episodes by topic or keyword. Podcasting must become more interactive to evolve out of the web 2.0 format.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Beetle Moment Marketing Podcast interactive voice experiences on Google Assistant or Alexa and enjoy voice control for episodes by topic or keyword. Podcasting must become more interactive to evolve out of the web 2.0 format.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Stats: Why Your Brand Needs Voice Marketing Stats: Why Your Brand Needs Voice Marketing Tue, 09 Jun 2020 19:01:39 GMT 2:09 5edfdc9310ea3208631b2080 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stats-why-your-brand-needs-voice-marketing 5edfdc9310ea3208631b2080 5bb3c34841b240784593315f stats-why-your-brand-needs-voice-marketing Create Emotional Connection full Every Advisor Should Have a Podcast - TD Ameritrade.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Every Advisor Should Have a Podcast - TD Ameritrade.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Early Facebook Employees Censure Zuck's Hands-Off Policy]]> Fri, 05 Jun 2020 06:01:38 GMT 2:06 5ed96e7740f4cb1f954de83f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/early-facebook-employees-censure-zucks-hands-off-policy 5ed96e7740f4cb1f954de83f 5bb3c34841b240784593315f early-facebook-employees-censure-zucks-hands-off-policy full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         From Napster to the Ad-Free Social Network From Napster to the Ad-Free Social Network Thu, 04 Jun 2020 06:01:04 GMT 1:51 5ed863936026c06a84c02510 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/from-napster-to-the-ad-free-social-network 5ed863936026c06a84c02510 5bb3c34841b240784593315f from-napster-to-the-ad-free-social-network People Will Pay for a Better Experience full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Pandemic + George Floyd Murder + Facebook Walk-Out Pandemic + George Floyd Murder + Facebook Walk-Out Tue, 02 Jun 2020 14:33:00 GMT 1:36 5ed6631f2bdc6f253594c0bc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pandemic-george-floyd-murder-facebook-walk-out 5ed6631f2bdc6f253594c0bc 5bb3c34841b240784593315f pandemic-george-floyd-murder-facebook-walk-out The Right Side of History full This is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg about the company’s decisions to maintain posts by President Donald Trump, as reported Tuesday June 2 at 10am. In those posts, Trump addressed recent protests over the killing of George Floyd while in police custody, in a post on both Twitter and Facebook Friday may 29, saying, quote: “Any difficulty and we will assume control but, when the looting starts, the shooting starts.”end quote. Twitter flagged the tweet with a warning that it violates the company’s rules about “glorifying violence,” but Facebook took no action on the post. -CNBC

    #BlackLivesMatter

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    ]]>     This is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg about the company’s decisions to maintain posts by President Donald Trump, as reported Tuesday June 2 at 10am. In those posts, Trump addressed recent protests over the killing of George Floyd while in police custody, in a post on both Twitter and Facebook Friday may 29, saying, quote: “Any difficulty and we will assume control but, when the looting starts, the shooting starts.”end quote. Twitter flagged the tweet with a warning that it violates the company’s rules about “glorifying violence,” but Facebook took no action on the post. -CNBC

    #BlackLivesMatter

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    ]]>         The Right It - Pretotyping from Alberto Savoia The Right It - Pretotyping from Alberto Savoia Fri, 29 May 2020 05:02:40 GMT 2:20 5ecf310966232e781c80f422 false https://www.albertosavoia.com/ 5ecf310966232e781c80f422 5bb3c34841b240784593315f the-right-it-pretotyping-from-alberto-savoia Best Buy, Virgin Airlines full Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         More Smart Speaker Users than Twitter Users More Smart Speaker Users than Twitter Users Thu, 28 May 2020 03:13:18 GMT 1:25 5ecf2c4fe338ab22f831b361 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/more-smart-speaker-users-than-twitter-users 5ecf2c4fe338ab22f831b361 5bb3c34841b240784593315f more-smart-speaker-users-than-twitter-users Instagram and Twitter User Intent full 22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that.


    Twitter stats via Wordstream.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that.


    Twitter stats via Wordstream.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Not Customers: People Not Customers: People Tue, 26 May 2020 00:09:17 GMT 0:58 5e63f8f76b6b08d55cc7d896 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/not-customers-people 5e63f8f76b6b08d55cc7d896 5bb3c34841b240784593315f not-customers-people Staying Power for Your Business full episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Advertising and Social Media Trust - All Time Low Advertising and Social Media Trust - All Time Low Fri, 22 May 2020 06:01:25 GMT 1:31 5ec5a355c0acae4b5f10209e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/advertising-and-social-media-trust-all-time-low 5ec5a355c0acae4b5f10209e 5bb3c34841b240784593315f advertising-and-social-media-trust-all-time-low Edelman and Kantar 2020 Survey Data full "Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures $84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The Drum


    On average, globally we spend 144 minutes, or two hours and twenty-four minutes, on social media (via Nielsen, 2019).


    If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     "Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures $84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The Drum


    On average, globally we spend 144 minutes, or two hours and twenty-four minutes, on social media (via Nielsen, 2019).


    If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[25% Haven't Read a Book This Year]]> Thu, 21 May 2020 05:01:03 GMT 1:23 5ec5a29176d06d6d28b42129 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/25-havent-read-a-book-this-year 5ec5a29176d06d6d28b42129 5bb3c34841b240784593315f 25-havent-read-a-book-this-year Peter Diamandis - The Future is Faster than You Think full The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA["One day, Amazon will fail."]]> Wed, 20 May 2020 05:02:32 GMT 2:15 5ec40fd813c0b80782a94d0a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/one-day-amazon-will-fail 5ec40fd813c0b80782a94d0a 5bb3c34841b240784593315f one-day-amazon-will-fail From Sears to Amazon - Why Trains Run on Time full The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees:

    "One day, Amazon will fail but our job is to delay it as long as possible."

    Bezos also said separately:

    "Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years."

    Subscribe free and leave a review for this show on Apple Podcasts here. And listen hands-free: Enable the free Alexa Flash Briefing "Voice Marketing with Emily Binder" for daily updates here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees:

    "One day, Amazon will fail but our job is to delay it as long as possible."

    Bezos also said separately:

    "Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years."

    Subscribe free and leave a review for this show on Apple Podcasts here. And listen hands-free: Enable the free Alexa Flash Briefing "Voice Marketing with Emily Binder" for daily updates here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why Zoom? Was it Luck? Why Zoom? Was it Luck? Tue, 19 May 2020 06:01:41 GMT 1:47 5ec33e8c8bda5c099821ba54 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-zoom-was-it-luck 5ec33e8c8bda5c099821ba54 5bb3c34841b240784593315f why-zoom-was-it-luck Winning COVID19 - Simple UX full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Power of Sound for Purchase Decisions The Power of Sound for Purchase Decisions Mon, 18 May 2020 05:18:48 GMT 0:51 5eb4a5ca094bc8433ba28f7d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-power-of-sound-for-purchase-decisions 5eb4a5ca094bc8433ba28f7d 5bb3c34841b240784593315f the-power-of-sound-for-purchase-decisions Did you choose French or German wine? full Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology and found that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine.


    What is the sound of your brand? Get help with your sonic branding or your voice marketing (including podcasts and smart speakers). Book a call with Emily Binder at emilybinder.com/call

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology and found that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine.


    What is the sound of your brand? Get help with your sonic branding or your voice marketing (including podcasts and smart speakers). Book a call with Emily Binder at emilybinder.com/call

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Unsubscribing is a Gift - Day 5 of 5 - Email Marketing Unsubscribing is a Gift - Day 5 of 5 - Email Marketing Fri, 15 May 2020 06:01:56 GMT 3:35 5ebe05c48a2acb3b9a0269e6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/unsubscribing-is-a-gift-day-5-of-5-email-marketing 5ebe05c48a2acb3b9a0269e6 5bb3c34841b240784593315f unsubscribing-is-a-gift-day-5-of-5-email-marketing full Leave a review for this show on Apple Podcasts here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Leave a review for this show on Apple Podcasts here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Always Do This (You Probably Aren't). Day 4 of 5 - Email Marketing]]> Thu, 14 May 2020 06:02:12 GMT 2:25 5eb4af47dbbc72917f697983 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/always-do-this-you-probably-arent-day-4-of-5-email-marketing 5eb4af47dbbc72917f697983 5bb3c34841b240784593315f always-do-this-you-probably-arent-day-4-of-5-email-marketing Voice Marketing Meets Email full This is day 4 of 5 in our week of email marketing tips, stats, dos and don’ts. Now, here is the money shot of the entire week. This is the big tip I hope you all really take to heart:

    1) First, here is the Why: In a conversation, 55% is nonverbal. 38% is tone of voice and change in pitch. That leaves just 7% coming from the words, things that you could text. Interesting that nowadays texts are so full of emojis and explanations points. We are straining to get body language and tone of voice through the emojis. This information was from The Good Life Project podcast episode called The Art and Science of Listening with guest Kate Murphy, which I found out about via my friend JJ Ramberg's share in my Goodpods feed. Hear Emily Binder's interview with JJ Ramberg about Goodpods, the social podcast app.


    2) The What: DO include an audio update with your email. Just record the email update as audio and host it at your podcast host. I saw Fundrise do a nice job of this last week. If you want help automating this process to voicify your own email marketing (to create a deeper connection with your audience), book a call with me at emilybinder.com/call.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     This is day 4 of 5 in our week of email marketing tips, stats, dos and don’ts. Now, here is the money shot of the entire week. This is the big tip I hope you all really take to heart:

    1) First, here is the Why: In a conversation, 55% is nonverbal. 38% is tone of voice and change in pitch. That leaves just 7% coming from the words, things that you could text. Interesting that nowadays texts are so full of emojis and explanations points. We are straining to get body language and tone of voice through the emojis. This information was from The Good Life Project podcast episode called The Art and Science of Listening with guest Kate Murphy, which I found out about via my friend JJ Ramberg's share in my Goodpods feed. Hear Emily Binder's interview with JJ Ramberg about Goodpods, the social podcast app.


    2) The What: DO include an audio update with your email. Just record the email update as audio and host it at your podcast host. I saw Fundrise do a nice job of this last week. If you want help automating this process to voicify your own email marketing (to create a deeper connection with your audience), book a call with me at emilybinder.com/call.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The 9 Most Hated Email Phrases. Day 3 of 5: Email Marketing The 9 Most Hated Email Phrases. Day 3 of 5: Email Marketing Wed, 13 May 2020 06:01:13 GMT 1:39 5eb4ac9cefc3b6446fd321bd false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-9-most-hated-email-phrases-day-3-of-5-email-marketing 5eb4ac9cefc3b6446fd321bd 5bb3c34841b240784593315f the-9-most-hated-email-phrases-day-3-of-5-email-marketing full Adobe surveyed over 1,000 white-collar workers in the United States in 2018 and identified the nine common phrases that people find most frustrating and annoying in emails.


    In order of least despised to most despised:

    9. "Re-attaching for convenience" (6%)

    8. "As discussed" (6%)

    7. "As previously stated" (9%)

    6. "Please advise" (9%)

    5. "Sorry for the double email" (10%)

    4. "Any update on this?" (11%)

    3. "Per our conversation" (11%)

    2. "Per my last email" (13%)

    1. "Not sure if you saw my last email" (25%)

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Adobe surveyed over 1,000 white-collar workers in the United States in 2018 and identified the nine common phrases that people find most frustrating and annoying in emails.


    In order of least despised to most despised:

    9. "Re-attaching for convenience" (6%)

    8. "As discussed" (6%)

    7. "As previously stated" (9%)

    6. "Please advise" (9%)

    5. "Sorry for the double email" (10%)

    4. "Any update on this?" (11%)

    3. "Per our conversation" (11%)

    2. "Per my last email" (13%)

    1. "Not sure if you saw my last email" (25%)

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    ]]>         2.5 Hours Each Work Day on Personal Email. Day 2 of 5: Email 2.5 Hours Each Work Day on Personal Email. Day 2 of 5: Email Tue, 12 May 2020 06:01:03 GMT 1:43 5eb4a9efbdc5843d661392b4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/25-hours-each-work-day-on-personal-email-day-2-of-5-email 5eb4a9efbdc5843d661392b4 5bb3c34841b240784593315f 25-hours-each-work-day-on-personal-email-day-2-of-5-email full 2018 Consumer Email Survey report, Adobe examined at how white-collar workers use email and discovered that they spend an average of 2.5 hours per day checking their personal inboxes at work and even more time dealing with work-related emails. Considering actual productive hours are at about 2 out of the 8 at the office, this isn't good news for companies and employers.

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    ]]>     2018 Consumer Email Survey report, Adobe examined at how white-collar workers use email and discovered that they spend an average of 2.5 hours per day checking their personal inboxes at work and even more time dealing with work-related emails. Considering actual productive hours are at about 2 out of the 8 at the office, this isn't good news for companies and employers.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         347 Billion Emails Per Day. Day 1 of 5: Email Marketing 347 Billion Emails Per Day. Day 1 of 5: Email Marketing Mon, 11 May 2020 06:01:05 GMT 2:06 5eb4a932c63d72081aab0195 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/347-billion-emails-day-1-of-5-email-marketing 5eb4a932c63d72081aab0195 5bb3c34841b240784593315f 347-billion-emails-day-1-of-5-email-marketing full Data from Statista reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth for an already high volume of emails. Also, hear why Gmail created the Promotions tab (can you guess?)


    *Note / clarification for the audio: The estimate of 347 billion emails is per day by 2022, not total by 2022.

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    ]]>     Data from Statista reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth for an already high volume of emails. Also, hear why Gmail created the Promotions tab (can you guess?)


    *Note / clarification for the audio: The estimate of 347 billion emails is per day by 2022, not total by 2022.

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    ]]>         Email Marketing: From Ugly to Opportunity - Next Week Teaser Email Marketing: From Ugly to Opportunity - Next Week Teaser Fri, 08 May 2020 22:01:52 GMT 0:47 5eb4b191efc3b6446fd321be false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/email-marketing-from-ugly-to-opportunity-next-week-teaser 5eb4b191efc3b6446fd321be 5bb3c34841b240784593315f email-marketing-from-ugly-to-opportunity-next-week-teaser 5-Day Theme Starts Monday full Subscribe now so you can listen on your favorite podcast app and or on Alexa Flash Briefing each day next week, the easy links are at emilybinder.com/briefing. Or just search for "Voice Marketing with Emily Binder" wherever you get your podcasts. Enable the Alexa skill here then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Subscribe now so you can listen on your favorite podcast app and or on Alexa Flash Briefing each day next week, the easy links are at emilybinder.com/briefing. Or just search for "Voice Marketing with Emily Binder" wherever you get your podcasts. Enable the Alexa skill here then say "Alexa, news."

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    ]]>         What Noise Level Harms Productivity What Noise Level Harms Productivity Fri, 08 May 2020 00:09:39 GMT 2:25 5eb4a343efc3b6446fd321b6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/what-noise-level-harms-productivity 5eb4a343efc3b6446fd321b6 5bb3c34841b240784593315f what-noise-level-harms-productivity Vacuum Cleaners, Leaf Blowers, and Horns full Noise is a secret killer of performance. A mere 10db noise increase (e.g. going from a dishwasher to a vacuum cleaner) drops productivity by 5%. But most people don't notice because it impacts cognition, not effort. Also, noise is greater in poorer neighborhoods. This is from noise and productivity research published February 25, 2020 by Joshua T Dean from University of Chicago Booth School of Business.


    Garden equipment engines were completely unregulated with respect to emissions until the late 1990s and still emit high levels of carbon monoxide, volatile organic compounds, and nitrogen oxides. In fact, gas mowers and their relatives like leaf blowers and edgers produce 5% of the air pollution in this country. If you can help reduce noise pollution from lawn equipment, especially unnecessary leaf blowers, your neighbors would be grateful.

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    ]]>     Noise is a secret killer of performance. A mere 10db noise increase (e.g. going from a dishwasher to a vacuum cleaner) drops productivity by 5%. But most people don't notice because it impacts cognition, not effort. Also, noise is greater in poorer neighborhoods. This is from noise and productivity research published February 25, 2020 by Joshua T Dean from University of Chicago Booth School of Business.


    Garden equipment engines were completely unregulated with respect to emissions until the late 1990s and still emit high levels of carbon monoxide, volatile organic compounds, and nitrogen oxides. In fact, gas mowers and their relatives like leaf blowers and edgers produce 5% of the air pollution in this country. If you can help reduce noise pollution from lawn equipment, especially unnecessary leaf blowers, your neighbors would be grateful.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Motivated Reasoning (Annie Duke) Motivated Reasoning (Annie Duke) Wed, 06 May 2020 16:35:27 GMT 1:41 5eb2e74f4dcb8d6b375f5a19 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/motivated-reasoning-annie-duke 5eb2e74f4dcb8d6b375f5a19 5bb3c34841b240784593315f motivated-reasoning-annie-duke full “Thinking in Bets” by Annie Duke, an American professional poker player, author, and decision strategist. She holds a World Series of Poker gold bracelet from 2004 and used to be the leading money winner among women in WSOP history. Our internet experience, especially on social media, encourages motivated reasoning (and it's not a good thing).

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    ]]>     “Thinking in Bets” by Annie Duke, an American professional poker player, author, and decision strategist. She holds a World Series of Poker gold bracelet from 2004 and used to be the leading money winner among women in WSOP history. Our internet experience, especially on social media, encourages motivated reasoning (and it's not a good thing).

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Brave Browser and Your Privacy Brave Browser and Your Privacy Tue, 05 May 2020 06:01:06 GMT 1:16 5eaf71dd7c43ae3f299dc055 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/brave-browser-and-your-privacy 5eaf71dd7c43ae3f299dc055 5bb3c34841b240784593315f brave-browser-and-your-privacy full brave.com. This is not sponsored in any way. I just like Brave. They also have a blockchain based ad payments platform (BAT) with tokens to reward quality content.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     brave.com. This is not sponsored in any way. I just like Brave. They also have a blockchain based ad payments platform (BAT) with tokens to reward quality content.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Companies Founded During the GFC (Recession) Companies Founded During the GFC (Recession) Mon, 04 May 2020 06:01:28 GMT 0:37 5eaf716e7992d5234f070b82 true https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/companies-founded-during-the-gfc-recession 5eaf716e7992d5234f070b82 5bb3c34841b240784593315f companies-founded-during-the-gfc-recession full Important companies founded during the 2008-2010 recession:


    Airbnb (2008)

    Uber (2009) 

    WhatsApp (2009)

    Slack (2009)

    Square (2009)

    Venmo (2009)

    Pinterest (2010)

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    ]]>     Important companies founded during the 2008-2010 recession:


    Airbnb (2008)

    Uber (2009) 

    WhatsApp (2009)

    Slack (2009)

    Square (2009)

    Venmo (2009)

    Pinterest (2010)

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    ]]>         How Voice Fits into Your Marketing Strategy How Voice Fits into Your Marketing Strategy Fri, 01 May 2020 06:02:24 GMT 0:57 5ea9951835f2ec071ec1d651 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-voice-fits-into-your-marketing-strategy 5ea9951835f2ec071ec1d651 5bb3c34841b240784593315f how-voice-fits-into-your-marketing-strategy full https://emilybinder.com/voice-marketing/call/

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    ]]>     https://emilybinder.com/voice-marketing/call/

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Quarantine and Voice Recognition Quarantine and Voice Recognition Wed, 29 Apr 2020 14:35:42 GMT 0:51 5ea990beabd84c6059355d36 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/quarantine-and-voice-recognition 5ea990beabd84c6059355d36 5bb3c34841b240784593315f quarantine-and-voice-recognition Word Origin and Meaning full The practice of quarantine began during the 14th century in an effort to protect coastal cities from plague epidemics. Hear more about the 40 day anchoring.


    It’s good to understand where our words originate and what they really mean. Voice recognition is about discovering who is speaking. Speech recognition is about what they are saying.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The practice of quarantine began during the 14th century in an effort to protect coastal cities from plague epidemics. Hear more about the 40 day anchoring.


    It’s good to understand where our words originate and what they really mean. Voice recognition is about discovering who is speaking. Speech recognition is about what they are saying.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How Many Ads We Really See: Seek Data Truth How Many Ads We Really See: Seek Data Truth Mon, 27 Apr 2020 06:01:16 GMT 2:25 5ea22c1a12db7f914f329066 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-many-ads-we-really-see-seek-data-truth 5ea22c1a12db7f914f329066 5bb3c34841b240784593315f how-many-ads-we-really-see-seek-data-truth Cite Your Sources Carefully full Inspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this post has an unsubstantiated stat about the average American seeing "4,000 to 10,000" ads per day. There is no data to back it up.


    Unfortunately, many more articles, even from quality pubs, continued to cite the stat, often times not linking to the original source but to a secondary or third source down a chain of links. That was good enough for them.


    Be careful with your data. Always provide reputable original sources with years. Don't be part of the problem.


    Some truth about the original query:

    "Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control." - The New York Times, 2007

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Inspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this post has an unsubstantiated stat about the average American seeing "4,000 to 10,000" ads per day. There is no data to back it up.


    Unfortunately, many more articles, even from quality pubs, continued to cite the stat, often times not linking to the original source but to a secondary or third source down a chain of links. That was good enough for them.


    Be careful with your data. Always provide reputable original sources with years. Don't be part of the problem.


    Some truth about the original query:

    "Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control." - The New York Times, 2007

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    ]]>         40% of People Want to Use Voice vs Website (2021 Prediction) 40% of People Want to Use Voice vs Website (2021 Prediction) Fri, 24 Apr 2020 06:01:20 GMT 1:48 5ea22ad812db7f914f329065 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/40-of-people-want-to-use-voice-vs-website-2021-prediction 5ea22ad812db7f914f329065 5bb3c34841b240784593315f 40-of-people-want-to-use-voice-vs-website-2021-prediction full In 2018, 24% of people surveyed by CapGemini said they'd rather use a voice assistant than a website.

    Self-reported predictions for 2021 include:

    40% will prefer voice to web.

    31% will prefer voice to visiting a shop or bank branch (up from 20% saying they prefer voice to in-person shopping or banking in 2018).

    -CapGemini study: https://www.capgemini.com/resources/conversational-commerce-dti-report/

    Book a consultation call about updating your marketing strategy with Emily Binder: http://emilybinder.com/call

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    ]]>     In 2018, 24% of people surveyed by CapGemini said they'd rather use a voice assistant than a website.

    Self-reported predictions for 2021 include:

    40% will prefer voice to web.

    31% will prefer voice to visiting a shop or bank branch (up from 20% saying they prefer voice to in-person shopping or banking in 2018).

    -CapGemini study: https://www.capgemini.com/resources/conversational-commerce-dti-report/

    Book a consultation call about updating your marketing strategy with Emily Binder: http://emilybinder.com/call

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Videos Are Shared 1200% More Videos Are Shared 1200% More Thu, 23 Apr 2020 06:01:20 GMT 2:16 5e9d199f1ed09e11623d8353 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/videos-are-shared-1200-more 5e9d199f1ed09e11623d8353 5bb3c34841b240784593315f videos-are-shared-1200-more Marketing Stats for 2020 full Videos are shared 1,200% more than text and links combined - Forbes. Subscribe to this show on your podcast app or Alexa Flash Briefing here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Videos are shared 1,200% more than text and links combined - Forbes. Subscribe to this show on your podcast app or Alexa Flash Briefing here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         70-80% of Consumers Avoid Paid Search Results 70-80% of Consumers Avoid Paid Search Results Wed, 22 Apr 2020 06:02:28 GMT 2:21 5e9d170851893e39546e351b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/70-80-of-consumers-avoid-paid-search-results 5e9d170851893e39546e351b 5bb3c34841b240784593315f 70-80-of-consumers-avoid-paid-search-results SEM - Your Days are Numbered full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         84% Expect Content from Brands 84% Expect Content from Brands Tue, 21 Apr 2020 06:01:44 GMT 1:55 5e9d169534a2395e1c8c6a70 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/84-expect-content-from-brands 5e9d169534a2395e1c8c6a70 5bb3c34841b240784593315f 84-expect-content-from-brands full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Marketing at the Speed of Sound Marketing at the Speed of Sound Mon, 20 Apr 2020 06:01:10 GMT 0:49 5e9d11d61ed09e11623d8352 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/marketing-at-the-speed-of-sound 5e9d11d61ed09e11623d8352 5bb3c34841b240784593315f marketing-at-the-speed-of-sound Voice Marketing full speed of hearing and senses here.

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    ]]>     speed of hearing and senses here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Do You Really Need an Intro? Podcast Format Tip Do You Really Need an Intro? Podcast Format Tip Fri, 17 Apr 2020 06:01:51 GMT 2:27 5e93be489fc50fb57a5939db false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/do-you-really-need-an-intro-podcast-format-tip 5e93be489fc50fb57a5939db 5bb3c34841b240784593315f do-you-really-need-an-intro-podcast-format-tip Less is More full

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    ]]>

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    ]]>         iPhone Typing Tip: Swipe to Type is Enabled by Default iPhone Typing Tip: Swipe to Type is Enabled by Default Thu, 16 Apr 2020 06:01:22 GMT 1:42 5e93bd2c339fe2a164bb44ab false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/iphone-typing-tip-swipe-to-type-is-enabled-by-default 5e93bd2c339fe2a164bb44ab 5bb3c34841b240784593315f iphone-typing-tip-swipe-to-type-is-enabled-by-default full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         2 Tips for Promoting Your Podcast: Plink and Real Time Action 2 Tips for Promoting Your Podcast: Plink and Real Time Action Wed, 15 Apr 2020 06:01:20 GMT 3:37 5e93bb8ed9437bbf643e2e3a false https://beetlemoment.com/voicefirst-today/2019/8/9/sharing-your-podcast-universal-smart-link-opens-native-player 5e93bb8ed9437bbf643e2e3a 5bb3c34841b240784593315f 2-tips-for-promoting-your-podcast-plink-and-real-time-action Universal Links full post about setting up your own Plink link (your own universal podcast 1-click subscribe link).

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     post about setting up your own Plink link (your own universal podcast 1-click subscribe link).

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Too Many Choices + WealthVoice on YouTube Too Many Choices + WealthVoice on YouTube Mon, 13 Apr 2020 18:45:04 GMT 2:37 5e8fc8a4ff81492b464f3800 false https://www.youtube.com/playlist?list=PL7vJ00pA5bhFn1hbgz67OP2VwKrsHx6qz 5e8fc8a4ff81492b464f3800 5bb3c34841b240784593315f too-many-choices-wealthvoice-on-youtube Simplify full YouTube as I build a voicefirst product that will evolve communications: WealthVoice. That's right, I'm starting a business during a pandemic and a recession here in the coroneconomy. Watch my journey on YouTube: playlist here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     YouTube as I build a voicefirst product that will evolve communications: WealthVoice. That's right, I'm starting a business during a pandemic and a recession here in the coroneconomy. Watch my journey on YouTube: playlist here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The #1 Place Where People Listen to Podcasts The #1 Place Where People Listen to Podcasts Sat, 11 Apr 2020 06:01:06 GMT 2:35 5e8fc3b36a58546378d70423 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-1-place-where-people-listen-to-podcasts 5e8fc3b36a58546378d70423 5bb3c34841b240784593315f the-1-place-where-people-listen-to-podcasts full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Top Social Media Platforms for Podcast Listening Top Social Media Platforms for Podcast Listening Fri, 10 Apr 2020 06:01:29 GMT 2:19 5e8fc23e5620f2536bb8c240 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/top-social-media-platforms-for-podcast-listening 5e8fc23e5620f2536bb8c240 5bb3c34841b240784593315f top-social-media-platforms-for-podcast-listening full Social Media Preferences for 18+ Podcast Listeners: YouTube, Facebook, and Instagram are the prime social media destinations for podcast listeners.


    • 18-24 year olds prefer YouTube (4.2) followed by Instagram (3.6)

     • 25-34, 35-44 and 45-54 all preferred YouTube first, then Facebook.

     • Adult 55+ preferred Facebook first, followed by YouTube. 

    *On a scale of 1-5, 1 being not at all, 5 being all the time, we asked podcast listeners their preference levels of social media. For the total audience, YouTube was first preference followed by Facebook and Instagram.


    As we are able to request podcasts by voice on more devices, we’ll see these numbers change. Actually, choices like Alexa or Siri weren’t even on the survey, so that could mean this underplayed how many people use voice to access podcasts as it is. We know that screen less searches will account for at least 30% of searches this year.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Social Media Preferences for 18+ Podcast Listeners: YouTube, Facebook, and Instagram are the prime social media destinations for podcast listeners.


    • 18-24 year olds prefer YouTube (4.2) followed by Instagram (3.6)

     • 25-34, 35-44 and 45-54 all preferred YouTube first, then Facebook.

     • Adult 55+ preferred Facebook first, followed by YouTube. 

    *On a scale of 1-5, 1 being not at all, 5 being all the time, we asked podcast listeners their preference levels of social media. For the total audience, YouTube was first preference followed by Facebook and Instagram.


    As we are able to request podcasts by voice on more devices, we’ll see these numbers change. Actually, choices like Alexa or Siri weren’t even on the survey, so that could mean this underplayed how many people use voice to access podcasts as it is. We know that screen less searches will account for at least 30% of searches this year.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Zoom Privacy Tip: Messages Become Public Zoom Privacy Tip: Messages Become Public Thu, 09 Apr 2020 15:49:48 GMT 0:44 5e8f441cf588bb3c6389851b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/zoom-privacy-tip-messages-become-public 5e8f441cf588bb3c6389851b 5bb3c34841b240784593315f zoom-privacy-tip-messages-become-public Working from Home Tech Tip full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Radio: The Comfort Food of Media - Listenership Up During Pandemic Radio: The Comfort Food of Media - Listenership Up During Pandemic Wed, 08 Apr 2020 06:01:51 GMT 1:37 5e8a7f8b4d3dfc13449f76ee false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/radio-the-comfort-food-of-media-listenership-up-during-pande 5e8a7f8b4d3dfc13449f76ee 5bb3c34841b240784593315f radio-the-comfort-food-of-media-listenership-up-during-pande Staying Home and Listening to Radio with AI full https://www.nielsen.com/us/en/insights/article/2020/radio-is-comfort-food-as-media-consumption-rises-amid-covid-19-pandemic/

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     https://www.nielsen.com/us/en/insights/article/2020/radio-is-comfort-food-as-media-consumption-rises-amid-covid-19-pandemic/

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    ]]>         Audrey Hall: Combatting Fraud and Protecting Your Brand Audrey Hall: Combatting Fraud and Protecting Your Brand Tue, 07 Apr 2020 06:01:57 GMT 3:27 5e8a78ab3ee51a0462e79fdb false https://beetlemoment.com/podcast-episodes/066-audrey-hall-from-cash-to-fintech-brightwell 5e8a78ab3ee51a0462e79fdb 5bb3c34841b240784593315f audrey-hall-combatting-fraud-and-protecting-your-brand Brightwell Payments - Top Remittance Provider - SE Asia full episode 66 of the Beetle Moment Marketing Podcast: Emily Binder's conversation with Audrey Hall, SVP, Product at Brightwell. Brightwell is a top payments provider for the maritime industry, specifically empowering crew members in the cruise industry to send remittances globally, concentrated in Southeast Asia.

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    ]]>     episode 66 of the Beetle Moment Marketing Podcast: Emily Binder's conversation with Audrey Hall, SVP, Product at Brightwell. Brightwell is a top payments provider for the maritime industry, specifically empowering crew members in the cruise industry to send remittances globally, concentrated in Southeast Asia.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Unifying Message: Her Majesty The Queen - Royal Address about Coronavirus Unifying Message: Her Majesty The Queen - Royal Address about Coronavirus Mon, 06 Apr 2020 00:42:29 GMT 0:51 5e8a7af6a409319472feee4e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/unifying-message-her-majesty-the-queen-royal-address-about-c 5e8a7af6a409319472feee4e 5bb3c34841b240784593315f unifying-message-her-majesty-the-queen-royal-address-about-c full @RoyalFamily tweet with video of The Queen. Quoted portion:

    While we have faced challenges before, this one is different. This time we join with all nations across the globe in a common endeavor using the great advances of science and our instinctive compassion to heal. We will succeed - and that success will belong to every one of us. - Her Majesty, The Queen of England

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    ]]>     @RoyalFamily tweet with video of The Queen. Quoted portion:

    While we have faced challenges before, this one is different. This time we join with all nations across the globe in a common endeavor using the great advances of science and our instinctive compassion to heal. We will succeed - and that success will belong to every one of us. - Her Majesty, The Queen of England

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    ]]>         COVID19 Brand Fail - Google Fiber COVID19 Brand Fail - Google Fiber Thu, 02 Apr 2020 06:01:46 GMT 3:53 5e855af30c8e020b09bf5b9c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/covid19-brand-fail-google-fiber 5e855af30c8e020b09bf5b9c 5bb3c34841b240784593315f covid19-brand-fail-google-fiber Customer Service is Everything full Scott Monty's COVID19 corporate goodwll tweet and collaborative Google Doc here. Google Fiber, you are missing a big opportunity here. Help small businesses. We don't need Google AdWords credits, we need our ISP to perform and to be generous with credits or waivers of fees when it doesn't.

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    ]]>     Scott Monty's COVID19 corporate goodwll tweet and collaborative Google Doc here. Google Fiber, you are missing a big opportunity here. Help small businesses. We don't need Google AdWords credits, we need our ISP to perform and to be generous with credits or waivers of fees when it doesn't.

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    ]]>         <![CDATA[Amazon's Choice and Voice Search - Part 2 of 2]]> Wed, 01 Apr 2020 06:01:59 GMT 2:14 5e8407c53d32986b2254af86 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazons-choice-and-voice-search-part-2-of-2 5e8407c53d32986b2254af86 5bb3c34841b240784593315f amazons-choice-and-voice-search-part-2-of-2 Voice Shopping and SEO / VSO full No foolin' on this briefing. Hear Part 1 of this two-part mini series on voice search shopping on Amazon Alexa. Amazon's Choice badge boosts product sales on Amazon. This was built for Alexa voice shopping.

    Click here to book a consultation with Emily Binder to get advice on your business's voice search optimization.


    Thank you to Katherine Prescott for reviewing this Alexa Flash Briefing! Read her review here and check out Katherine's briefing, Your Tip Of The Day: The VoiceBrew Flash Briefing which helps everyday people get the most out of Alexa.

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    ]]>     No foolin' on this briefing. Hear Part 1 of this two-part mini series on voice search shopping on Amazon Alexa. Amazon's Choice badge boosts product sales on Amazon. This was built for Alexa voice shopping.

    Click here to book a consultation with Emily Binder to get advice on your business's voice search optimization.


    Thank you to Katherine Prescott for reviewing this Alexa Flash Briefing! Read her review here and check out Katherine's briefing, Your Tip Of The Day: The VoiceBrew Flash Briefing which helps everyday people get the most out of Alexa.

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    ]]>         Goodpods - Like Goodreads, for Podcasts Goodpods - Like Goodreads, for Podcasts Fri, 27 Mar 2020 06:01:10 GMT 1:26 5e7d66a7b5845ea75895a76f false https://www.goodpods.com/ 5e7d66a7b5845ea75895a76f 5bb3c34841b240784593315f goodpods-like-goodreads-for-podcasts full goodpods.com for more info. Tune in to Emily's interview with Goodpods Co-Founder JJ Ramberg in a couple weeks on the Beetle Moment Marketing Podcast - subscribe free here so you don't miss it!

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    ]]>     goodpods.com for more info. Tune in to Emily's interview with Goodpods Co-Founder JJ Ramberg in a couple weeks on the Beetle Moment Marketing Podcast - subscribe free here so you don't miss it!

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    ]]>         <![CDATA[Katie Martell's Newsletter]]> Thu, 26 Mar 2020 06:01:29 GMT 1:13 5e7bc10dafbe313a5d1bbab5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/katie-martells-newsletter 5e7bc10dafbe313a5d1bbab5 5bb3c34841b240784593315f katie-martells-newsletter Coronavirus Resources and More full Katie Martell's email newsletter here for free. It has lots of great resources.

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    ]]>     Katie Martell's email newsletter here for free. It has lots of great resources.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Managing Your Brand During a Downturn - Equinox Managing Your Brand During a Downturn - Equinox Tue, 24 Mar 2020 06:02:47 GMT 2:05 5e77dd3f68dafd11426b4418 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/managing-your-brand-during-a-downturn-equinox 5e77dd3f68dafd11426b4418 5bb3c34841b240784593315f managing-your-brand-during-a-downturn-equinox Long Term Brand Building full

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    ]]>

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    ]]>         My Favorite Products for Working from Home My Favorite Products for Working from Home Sun, 22 Mar 2020 21:36:20 GMT 2:05 5e77da55ba54343d37ac5c22 false https://beetlemoment.com/voicefirst-today/working-from-home-our-favorite-products-for-productivity-and-health 5e77da55ba54343d37ac5c22 5bb3c34841b240784593315f my-favorite-products-for-working-from-home Electronics, Webcam, Healthy Snacks and More full Check out this list of Emily Binder's personally tested and top recommended work from home products for productivity and health, from gadgets and webcams, to Macbook USB-c adapters, to a standing desk, healthy snacks, screen wipes, coffee and more. Shop the list directly on Amazon here. #COVID_19

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    ]]>     Check out this list of Emily Binder's personally tested and top recommended work from home products for productivity and health, from gadgets and webcams, to Macbook USB-c adapters, to a standing desk, healthy snacks, screen wipes, coffee and more. Shop the list directly on Amazon here. #COVID_19

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    ]]>         Swarm: Keep it Secret, Keep it Safe Swarm: Keep it Secret, Keep it Safe Thu, 19 Mar 2020 06:02:40 GMT 2:13 5e7036f2d5692eb63f6a053c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/swarm-keep-it-secret-keep-it-safe 5e7036f2d5692eb63f6a053c 5bb3c34841b240784593315f swarm-keep-it-secret-keep-it-safe Foursquare App Evolution full

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    ]]>

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    ]]>         <![CDATA[Clip: What's in a Name with Alison Greenberg (ep 65)]]> Wed, 18 Mar 2020 06:02:02 GMT 2:49 5e70322954b50f8c491cca84 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/clip-whats-in-a-name-with-alison-greenberg-ep-65 5e70322954b50f8c491cca84 5bb3c34841b240784593315f clip-whats-in-a-name-with-alison-greenberg-ep-65 New Podcast Preview - Brand Naming full Hear my interview with naming expert and CEO of aflow, Alison Greenberg in episode 65 of Beetle Moment Marketing Podcast.

    Mentioned in this preview clip:

    Kodak

    Slack

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    ]]>     Hear my interview with naming expert and CEO of aflow, Alison Greenberg in episode 65 of Beetle Moment Marketing Podcast.

    Mentioned in this preview clip:

    Kodak

    Slack

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    ]]>         Clear CTA, Clear Coronavirus Instructions Clear CTA, Clear Coronavirus Instructions Tue, 17 Mar 2020 02:24:36 GMT 2:59 5e7034e4d5692eb63f6a053b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/clear-cta-clear-coronavirus-instructions 5e7034e4d5692eb63f6a053b 5bb3c34841b240784593315f clear-cta-clear-coronavirus-instructions full We need clear directives from strong leaders. It's a lot like your CTA (call to action). Make it short, succinct, thorough, and easy to understand. Leave no room for confusion. The U.S. federal government has failed to do this but fortunately state and local officials are instituting lockdowns to flatten the curve. #COVID19 resources and updates:

    Flatten the Curve graph and viral spread simulator: https://www.washingtonpost.com/graphics/2020/world/corona-simulator/

    Ologies podcast on COVID 19: https://www.alieward.com/ologies/virology

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    ]]>     We need clear directives from strong leaders. It's a lot like your CTA (call to action). Make it short, succinct, thorough, and easy to understand. Leave no room for confusion. The U.S. federal government has failed to do this but fortunately state and local officials are instituting lockdowns to flatten the curve. #COVID19 resources and updates:

    Flatten the Curve graph and viral spread simulator: https://www.washingtonpost.com/graphics/2020/world/corona-simulator/

    Ologies podcast on COVID 19: https://www.alieward.com/ologies/virology

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    ]]>         Credit Cards - Never Too Young Credit Cards - Never Too Young Fri, 13 Mar 2020 06:01:15 GMT 2:06 5e6847d512ba5c973bc45af7 false https://youtu.be/kT5uUxTtKR0 5e6847d512ba5c973bc45af7 5bb3c34841b240784593315f credit-cards-never-too-young Financial Literacy Woes full Watch my video about Chase Trifecta and credit card point hacking to travel for free (my hobby).

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    ]]>     Watch my video about Chase Trifecta and credit card point hacking to travel for free (my hobby).

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Your Message Should Be Under 60 Seconds Your Message Should Be Under 60 Seconds Sat, 07 Mar 2020 19:06:46 GMT 0:55 5e63f0c62a3a569c7ad19446 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-message-should-be-under-60-seconds 5e63f0c62a3a569c7ad19446 5bb3c34841b240784593315f your-message-should-be-under-60-seconds Elevator Pitches and Ideas - Brevity Wins full

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    ]]>

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    ]]>         Brands Designing for Voice - Jason Fields (New Podcast Episode) Brands Designing for Voice - Jason Fields (New Podcast Episode) Thu, 05 Mar 2020 07:19:23 GMT 1:12 5e609851bd2fad7f383686e1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/new-podcast-brands-designing-for-voice-jason-fields 5e609851bd2fad7f383686e1 5bb3c34841b240784593315f new-podcast-brands-designing-for-voice-jason-fields Voicify and Multimodal Voice App Design (Beetle Moment ep. 64) full Jason Fields from Voicify on Beetle Moment Marketing Podcast episode 64. Get the multimodal voice design guide - free PDF download here.

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    ]]>     Jason Fields from Voicify on Beetle Moment Marketing Podcast episode 64. Get the multimodal voice design guide - free PDF download here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         On Time to Meet Brad Pitt - Part 2: Seneca and Time On Time to Meet Brad Pitt - Part 2: Seneca and Time Tue, 03 Mar 2020 07:02:49 GMT 2:30 5e5c6c8403133f0111a09c6b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/on-time-to-meet-brad-pitt-part-2-seneca-and-time 5e5c6c8403133f0111a09c6b 5bb3c34841b240784593315f on-time-to-meet-brad-pitt-part-2-seneca-and-time Time is Precious full part 1 on time and technology etiquette here. Time is the ultimate non-renewable resource. Let's talk about lateness, meetings, business, personal, texting, and etiquette. It's about how you make people feel. #emilypost

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    ]]>     part 1 on time and technology etiquette here. Time is the ultimate non-renewable resource. Let's talk about lateness, meetings, business, personal, texting, and etiquette. It's about how you make people feel. #emilypost

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    ]]>         Do You Respect Them? - Part 1: Seneca and Time Do You Respect Them? - Part 1: Seneca and Time Mon, 02 Mar 2020 07:02:30 GMT 0:53 5e5c6bd68536c7ad4f60e2eb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/be-stingy-with-your-time-part-1-seneca 5e5c6bd68536c7ad4f60e2eb 5bb3c34841b240784593315f be-stingy-with-your-time-part-1-seneca Technology and Etiquette full "People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” - Seneca

    When we respect others, one of the best ways to show this is to respect their time.

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    ]]>     "People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” - Seneca

    When we respect others, one of the best ways to show this is to respect their time.

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    ]]>         Google Featured Snippets and Voice Search Google Featured Snippets and Voice Search Fri, 28 Feb 2020 06:50:37 GMT 0:55 5e574b02ed0c7d3f5a70c7b2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/google-featured-snippets-and-voice-search 5e574b02ed0c7d3f5a70c7b2 5bb3c34841b240784593315f google-featured-snippets-and-voice-search Voice SEO full voice marketing" by making certain strategic changes to this blog post which includes the definition of voice marketing. Want marketing help with your SEO or voice search strategy? Book a call with Emily Binder here.

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    ]]>     voice marketing" by making certain strategic changes to this blog post which includes the definition of voice marketing. Want marketing help with your SEO or voice search strategy? Book a call with Emily Binder here.

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    ]]>         Reason to Believe (RTB) on Voice Reason to Believe (RTB) on Voice Thu, 27 Feb 2020 07:01:14 GMT 1:56 5e5749e20920c2ce15bb2bb8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/reason-to-believe-rtb-on-voice 5e5749e20920c2ce15bb2bb8 5bb3c34841b240784593315f reason-to-believe-rtb-on-voice Landing Page Ingredients full

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    ]]>

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    ]]>         <![CDATA["New" is the #1 Word in Advertising]]> Tue, 25 Feb 2020 07:04:36 GMT 1:20 5e4e05263cc0c2750c610347 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/new-is-the-1-word-in-advertising 5e4e05263cc0c2750c610347 5bb3c34841b240784593315f new-is-the-1-word-in-advertising But We Like Familiarity full

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    ]]>

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    ]]>         Sonic Branding - Michele Arnese, amp Sonic Branding - Michele Arnese, amp Mon, 24 Feb 2020 07:03:01 GMT 2:09 5e49f910d3a746e95b87ac64 false https://beetlemoment.com/podcast-episodes/063-michele-arnese-why-brands-need-sound-voice-marketing-and-beyond 5e49f910d3a746e95b87ac64 5bb3c34841b240784593315f sonic-branding-michele-arnese-amp Clip from New Interview full sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of Beetle Moment Marketing Podcast. Listen to episode 63: Michele Arnese.

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    ]]>     sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of Beetle Moment Marketing Podcast. Listen to episode 63: Michele Arnese.

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    ]]>         Sonic Branding - (Beetle Moment Podcast Ep. 63) Sonic Branding - (Beetle Moment Podcast Ep. 63) Sat, 22 Feb 2020 14:45:15 GMT 28:21 5e513e7c3a27e93c60a3130a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sonic-branding-beetle-moment-podcast-ep-63 5e513e7c3a27e93c60a3130a 5bb3c34841b240784593315f sonic-branding-beetle-moment-podcast-ep-63 full

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    ]]>

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    ]]>         Amazon Echo to Dominate Smart Speakers - 2021 Amazon Echo to Dominate Smart Speakers - 2021 Fri, 21 Feb 2020 07:01:54 GMT 1:11 5e4e047fd3a2e1cb7c0f80b0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazon-echo-to-dominate-smart-speakers-2021 5e4e047fd3a2e1cb7c0f80b0 5bb3c34841b240784593315f amazon-echo-to-dominate-smart-speakers-2021 Market Share - Voice full @eMarketer new report. Smart speakers matter but voice devices go far beyond just these stationary assistants. See tweet with eMarketer source article here.

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    ]]>     @eMarketer new report. Smart speakers matter but voice devices go far beyond just these stationary assistants. See tweet with eMarketer source article here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Amazon Advertising Revenue up 53% YoY - PBS Frontline Amazon Advertising Revenue up 53% YoY - PBS Frontline Thu, 20 Feb 2020 07:01:49 GMT 0:58 5e4e03f8d3a2e1cb7c0f80af false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazon-advertising-revenue-up-53-yoy-pbs-frontline 5e4e03f8d3a2e1cb7c0f80af 5bb3c34841b240784593315f amazon-advertising-revenue-up-53-yoy-pbs-frontline Amazon Empire - Jeff Bezos full This is a must watch program and it's free on PBS: Amazon Empire - The Rise and Reign of Jeff Bezos

    Scott Galloway live tweeted the program.

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    ]]>     This is a must watch program and it's free on PBS: Amazon Empire - The Rise and Reign of Jeff Bezos

    Scott Galloway live tweeted the program.

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    ]]>         Your Voice Search Results Your Voice Search Results Tue, 18 Feb 2020 15:39:09 GMT 1:25 5e49fc0bd3a746e95b87ac65 false https://emilybinder.com/call 5e49fc0bd3a746e95b87ac65 5bb3c34841b240784593315f your-voice-search-results Get Voice Marketing Strategy Advice full emilybinder.com/call

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    ]]>     emilybinder.com/call

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    ]]>         Bloomberg Instagram Memes and more- BeanCast 580 Bloomberg Instagram Memes and more- BeanCast 580 Mon, 17 Feb 2020 07:01:13 GMT 1:25 5e49f80d306c318725d1dfac false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/bloomberg-instagram-memes-and-more-beancast-580 5e49f80d306c318725d1dfac 5bb3c34841b240784593315f bloomberg-instagram-memes-and-more-beancast-580 full Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking?

    Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastly, pay-to-watch advertising - is it the future revenue model for streaming? Hear our conversation at thebeancast.com

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    ]]>     Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking?

    Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastly, pay-to-watch advertising - is it the future revenue model for streaming? Hear our conversation at thebeancast.com

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    ]]>         Stop Interrupting Your Customers Stop Interrupting Your Customers Fri, 14 Feb 2020 07:01:21 GMT 1:51 5e46223502669e801f2759f4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stop-interrupting-your-customers 5e46223502669e801f2759f4 5bb3c34841b240784593315f stop-interrupting-your-customers Advertising Must Evolve full emilybinder.com/call

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    ]]>     emilybinder.com/call

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    ]]>         <![CDATA[Apple TV+ Product Placement - "The Servant"]]> Thu, 13 Feb 2020 07:02:32 GMT 1:26 5e437b48c4ea04b939ea06e4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/apple-tv-product-placement-the-servant 5e437b48c4ea04b939ea06e4 5bb3c34841b240784593315f apple-tv-product-placement-the-servant FaceTime and screens evolve the narrative full The Servant. This produce placement is quite natural and helpful to the storytelling and mood, though some viewers find it a bit on the nose.

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    ]]>     The Servant. This produce placement is quite natural and helpful to the storytelling and mood, though some viewers find it a bit on the nose.

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    ]]>         How Many Podcasts? How Many Podcasts? Wed, 12 Feb 2020 07:01:32 GMT 0:44 5e437aed89f003cc4aad7351 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-many-podcasts 5e437aed89f003cc4aad7351 5bb3c34841b240784593315f how-many-podcasts Updated Stats full https://www.podcastinsights.com/podcast-statistics/

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    ]]>     https://www.podcastinsights.com/podcast-statistics/

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Delta Customer Research Event Delta Customer Research Event Tue, 11 Feb 2020 07:02:00 GMT 3:10 5e4223b2824851b777448089 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/delta-customer-research-event 5e4223b2824851b777448089 5bb3c34841b240784593315f delta-customer-research-event Austin full American Express Platinum Authorized User Benefits

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    ]]>     American Express Platinum Authorized User Benefits

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    ]]>         <![CDATA[Amazon's Alexa Twitter Strategy]]> Mon, 10 Feb 2020 07:02:58 GMT 1:44 5e40ec37fa86ad672462e5f3 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazons-alexa-twitter-strategy 5e40ec37fa86ad672462e5f3 5bb3c34841b240784593315f amazons-alexa-twitter-strategy The point of @alexa99 full @alexa99. Also, @alexa is a real person, separate, and is probably tired of being mistakenly tagged. Subscribe free to this show anywhere you listen.

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    ]]>     @alexa99. Also, @alexa is a real person, separate, and is probably tired of being mistakenly tagged. Subscribe free to this show anywhere you listen.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Ending of LinkedIn Sponsor vs. Mentor Story Ending of LinkedIn Sponsor vs. Mentor Story Fri, 07 Feb 2020 07:01:08 GMT 2:55 5e3a317d99117c9c672d5612 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-share-a-post-without-being-a-jerk 5e3a317d99117c9c672d5612 5bb3c34841b240784593315f how-to-share-a-post-without-being-a-jerk Retweet does not equal endorsement full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Sponsorship vs Mentorship Sponsorship vs Mentorship Thu, 06 Feb 2020 07:02:15 GMT 2:15 5e3a30296c1bd9796becb97e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sponsorship-vs-mentorship 5e3a30296c1bd9796becb97e 5bb3c34841b240784593315f sponsorship-vs-mentorship full

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    ]]>

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    ]]>         3% of Fortune 500 CEOs are Women 3% of Fortune 500 CEOs are Women Wed, 05 Feb 2020 07:01:32 GMT 1:46 5e3a2f7d6628b9ad6bb032a9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/3-of-fortune-500-ceos-are-women 5e3a2f7d6628b9ad6bb032a9 5bb3c34841b240784593315f 3-of-fortune-500-ceos-are-women Sponsorship and Mentorship full

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    ]]>

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    ]]>         2020: $5bn Voice Shopping Revenue 2020: $5bn Voice Shopping Revenue Tue, 04 Feb 2020 06:41:48 GMT 2:11 5e38f584e1c7f34b6dd37933 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/2020-5bn-voice-shopping-revenue 5e38f584e1c7f34b6dd37933 5bb3c34841b240784593315f 2020-5bn-voice-shopping-revenue Amazon Alexa Commerce full $5 billion in revenue for Amazon in 2020, via Vox. Key:

    • multimodal (voice + visuals)
    • ranking in spoken search results
    • CPG and grocery need to play here

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    ]]>     $5 billion in revenue for Amazon in 2020, via Vox. Key:

    • multimodal (voice + visuals)
    • ranking in spoken search results
    • CPG and grocery need to play here

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    ]]>         Super Bowl Ads: Sonic Branding Miss Super Bowl Ads: Sonic Branding Miss Mon, 03 Feb 2020 07:01:38 GMT 2:28 5e379dc795e0d0b01d6d8ea6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/super-bowl-ads-sonic-branding-miss 5e379dc795e0d0b01d6d8ea6 5bb3c34841b240784593315f super-bowl-ads-sonic-branding-miss Super Bowl LIV - Voice Marketing Rundown full tweeted:

    It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall triggers. #brandbowl #sbads

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    ]]>     tweeted:

    It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall triggers. #brandbowl #sbads

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    ]]>         Fighting Your Way- The Gmail Promotions Tab Fighting Your Way- The Gmail Promotions Tab Fri, 31 Jan 2020 15:37:01 GMT 1:33 5e30558093d0bdd97eddec3d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/fighting-your-way-the-gmail-promotions-tab 5e30558093d0bdd97eddec3d 5bb3c34841b240784593315f fighting-your-way-the-gmail-promotions-tab full emilybinder.com/call to book one of the open slots this month.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     emilybinder.com/call to book one of the open slots this month.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Has Reached the Early Majority Voice Has Reached the Early Majority Thu, 30 Jan 2020 07:03:24 GMT 1:23 5e2e5f50c635ef486b9f8cec false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-has-reached-the-early-majority 5e2e5f50c635ef486b9f8cec 5bb3c34841b240784593315f voice-has-reached-the-early-majority Technology Adoption Life Cycle full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice in 2020 at TD Ameritrade National LINC Voice in 2020 at TD Ameritrade National LINC Wed, 29 Jan 2020 07:01:11 GMT 1:05 5e3053692c148c957ab3694c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-financial-advisors-2020-td-ameritrade-national-linc 5e3053692c148c957ab3694c 5bb3c34841b240784593315f voice-financial-advisors-2020-td-ameritrade-national-linc 3 Ways Voice Technology Will Impact Your Business in 2020 full If you're at National LINC, join us in the Power of Voice space for my talk at 1pm today: 3 Ways Voice Technology Will Impact Your Business in 2020. #NationalLINC

    How will voice technology impact RIAs and financial advisors?

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    ]]>     If you're at National LINC, join us in the Power of Voice space for my talk at 1pm today: 3 Ways Voice Technology Will Impact Your Business in 2020. #NationalLINC

    How will voice technology impact RIAs and financial advisors?

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    ]]>         Ad Fraud and Why My CTAs Ad Fraud and Why My CTAs Tue, 28 Jan 2020 15:27:50 GMT 1:43 5e3052f62c148c957ab3694b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ad-fraud-and-why-my-ctas 5e3052f62c148c957ab3694b 5bb3c34841b240784593315f ad-fraud-and-why-my-ctas full "Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

    About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

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    ]]>     "Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

    About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Ad Fraud and Explanation of my CTAs Ad Fraud and Explanation of my CTAs Tue, 28 Jan 2020 07:01:48 GMT 1:32 5e2e5e8daeb2b58f6740c526 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ad-fraud-and-explanation-of-my-ctas 5e2e5e8daeb2b58f6740c526 5bb3c34841b240784593315f ad-fraud-and-explanation-of-my-ctas full "Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

    About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     "Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

    About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Your Future Customers Your Future Customers Mon, 27 Jan 2020 07:02:33 GMT 1:36 5e2e5dd5b3262daa010c23de false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-future-customers 5e2e5dd5b3262daa010c23de 5bb3c34841b240784593315f your-future-customers Millennials and Gen V (Voice) full emilybinder.com/call

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    ]]>     emilybinder.com/call

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Conversation Commerce Conversation Commerce Fri, 24 Jan 2020 07:09:47 GMT 1:19 5e2a5fa9f454a297457f0f2f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/conversation-commerce 5e2a5fa9f454a297457f0f2f 5bb3c34841b240784593315f conversation-commerce full

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    ]]>

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    ]]>         <![CDATA[Why Introverts Love Dunkin' App + Millennials Like Phone]]> Thu, 23 Jan 2020 07:01:18 GMT 3:05 5e2927233b62fc6e5ea4e6d5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-introverts-love-dunkin-app-millennials-like-phone 5e2927233b62fc6e5ea4e6d5 5bb3c34841b240784593315f why-introverts-love-dunkin-app-millennials-like-phone Voice Marketing- IVR and Phone Sonic Branding full
  • Dani Fava tweet stream about Dunkin' Donuts app used to avoid interactions with people (funny).
  • Quiet by Susan Cain is the best book about introverts and extroverts
  • Book a call with Emily Binder to discuss your voice marketing and sonic branding
  • Millennials range in age from 24 to 39 today (born 1981 to 1996) - and have more differences than they have in common
  • Sonic branding and IVR phone systems are an important part of voice marketing strategy

    • Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • Dani Fava tweet stream about Dunkin' Donuts app used to avoid interactions with people (funny).
  • Quiet by Susan Cain is the best book about introverts and extroverts
  • Book a call with Emily Binder to discuss your voice marketing and sonic branding
  • Millennials range in age from 24 to 39 today (born 1981 to 1996) - and have more differences than they have in common
  • Sonic branding and IVR phone systems are an important part of voice marketing strategy

    • Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Multimodal Shopping and $16 Trillion GDP Boost in 2020s Multimodal Shopping and $16 Trillion GDP Boost in 2020s Wed, 22 Jan 2020 07:02:25 GMT 0:43 5e27e07c9753d2f51047e475 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/multimodal-shopping-and-16-trillion-gdp-boost-in-2020s 5e27e07c9753d2f51047e475 5bb3c34841b240784593315f multimodal-shopping-and-16-trillion-gdp-boost-in-2020s full

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    ]]>

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    ]]>         Your Customers are Irrational Your Customers are Irrational Tue, 21 Jan 2020 07:02:03 GMT 2:20 5e1d42b8ba7c9a3d6cd1fa4e false https://emilybinder.com/voice-marketing/ 5e1d42b8ba7c9a3d6cd1fa4e 5bb3c34841b240784593315f your-customers-are-irrational full Emily Binder to make your marketing strategy emotionally effective.

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    ]]>     Emily Binder to make your marketing strategy emotionally effective.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Why You Shouldn't Accept Every LinkedIn Request]]> Mon, 20 Jan 2020 07:04:59 GMT 2:58 5e25511b957020a769301053 false https://twitter.com/emilybinder/status/1219023842049515525 5e25511b957020a769301053 5bb3c34841b240784593315f why-you-shouldnt-accept-every-linkedin-request Social Proof Still Matters full tweet

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    ]]>     tweet

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    ]]>         Emotional Purchases and Music Emotional Purchases and Music Fri, 17 Jan 2020 07:02:15 GMT 1:01 5e1d41e855dc92457c9cfdd1 false https://emilybinder.com/ 5e1d41e855dc92457c9cfdd1 5bb3c34841b240784593315f emotional-purchases-and-music Voice Marketing - Limbic full Book a strategy consultation with Emily Binder.

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    ]]>     Book a strategy consultation with Emily Binder.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Timeshifter app for jetlag Timeshifter app for jetlag Thu, 16 Jan 2020 07:04:54 GMT 0:19 5e1be3390bdb38073b7be76a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/timeshifter-app-for-jetlag 5e1be3390bdb38073b7be76a 5bb3c34841b240784593315f timeshifter-app-for-jetlag Tech rec full

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    ]]>

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    ]]>         Voice and Visuals: The Future of Retail Voice and Visuals: The Future of Retail Wed, 15 Jan 2020 07:01:16 GMT 1:20 5e1d413bc43c62606c0a5463 false https://consultation-emily.as.me/schedule.php 5e1d413bc43c62606c0a5463 5bb3c34841b240784593315f voice-and-visuals-the-future-of-retail Emily at Project Voice for Applause full Multimodal experiences are your opportunity to revolutionize the future of retail, but how can you best deliver on these experiences? @emilybinder shares how in her Wednesday session at @ProjectVoiceAI. See you there! #VoiceFirst #AI #ProjectVoice

    -tweet from Applause

    Book a one-on-one 50-minute marketing strategy consultation with Emily Binder: emilybinder.com/call

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    ]]>     Multimodal experiences are your opportunity to revolutionize the future of retail, but how can you best deliver on these experiences? @emilybinder shares how in her Wednesday session at @ProjectVoiceAI. See you there! #VoiceFirst #AI #ProjectVoice

    -tweet from Applause

    Book a one-on-one 50-minute marketing strategy consultation with Emily Binder: emilybinder.com/call

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    ]]>         Ethics in Creating Alexa Skills - Roundtable at Project Voice Ethics in Creating Alexa Skills - Roundtable at Project Voice Tue, 14 Jan 2020 07:01:55 GMT 1:35 5e1d4088dc1bb07f11ce2f08 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ethics-in-creating-alexa-skills-roundtable-at-project-voice 5e1d4088dc1bb07f11ce2f08 5bb3c34841b240784593315f ethics-in-creating-alexa-skills-roundtable-at-project-voice AlexaDevs Roundtable full If you hand kids a coloring book without lines and walk away, your walls will be covered in Sharpie. :) This is kind of what's happening with Alexa Skills. Though I predict it will get cleaned up as the platform matures. Amazon is not used to managing content nor being a distribution platform for news like with Flash Briefing. Lots of opportunity here, improvement will come.


    We'll talk about Alexa junk Skills + more today Tuesday 1/14/2020 at Project Voice in Chattanooga. I am on the panel with:

    at #AlexaDevs Ethics Roundtable at 5pm @ProjectVoiceAI


    Here is the Project Voice agenda for 1/14/2020.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     If you hand kids a coloring book without lines and walk away, your walls will be covered in Sharpie. :) This is kind of what's happening with Alexa Skills. Though I predict it will get cleaned up as the platform matures. Amazon is not used to managing content nor being a distribution platform for news like with Flash Briefing. Lots of opportunity here, improvement will come.


    We'll talk about Alexa junk Skills + more today Tuesday 1/14/2020 at Project Voice in Chattanooga. I am on the panel with:

    at #AlexaDevs Ethics Roundtable at 5pm @ProjectVoiceAI


    Here is the Project Voice agenda for 1/14/2020.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Sonic branding and emotion- limbic brain Sonic branding and emotion- limbic brain Mon, 13 Jan 2020 07:01:49 GMT 1:36 5e1be2f90bdb38073b7be769 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sonic-branding-and-emotion-limbic-brain 5e1be2f90bdb38073b7be769 5bb3c34841b240784593315f sonic-branding-and-emotion-limbic-brain full Voice technology provides more applications for sonic branding. Sound is processed in the emotional limbic brain.


    Hear Emily Binder speak about the importance of sonic branding for finance and banking companies on Thursday 1/26/2020 at Project Voice, 2:20pm, Session #445!

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Voice technology provides more applications for sonic branding. Sound is processed in the emotional limbic brain.


    Hear Emily Binder speak about the importance of sonic branding for finance and banking companies on Thursday 1/26/2020 at Project Voice, 2:20pm, Session #445!

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why You Should Have a Podcast Why You Should Have a Podcast Fri, 10 Jan 2020 17:44:23 GMT 2:09 5e18b7f7d3fcdb8b2690d4f2 false https://www.tdainstitutional.com/insights/articles/every-advisor-should-have-a-podcast.html 5e18b7f7d3fcdb8b2690d4f2 5bb3c34841b240784593315f why-you-should-have-a-podcast Dani Fava - TD Ameritrade Institutional full Read Dani Fava's article on TD Ameritrade Institutional: Every advisor should have a podcast


    ICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses:  TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava


    The advisory business is probably one of the last businesses on earth that relies mainly on referrals. And, a referral is hard to come by. But, recommending a podcast is easy. I have recommended several advisor podcasts to friends and family. And, I've tweeted about several podcasts. To me, recommending a podcast is a soft referral. And, listening to a podcast is a soft interview. Having your voice available to the public can be a good thing. -Dani Fava

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Read Dani Fava's article on TD Ameritrade Institutional: Every advisor should have a podcast


    ICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses:  TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava


    The advisory business is probably one of the last businesses on earth that relies mainly on referrals. And, a referral is hard to come by. But, recommending a podcast is easy. I have recommended several advisor podcasts to friends and family. And, I've tweeted about several podcasts. To me, recommending a podcast is a soft referral. And, listening to a podcast is a soft interview. Having your voice available to the public can be a good thing. -Dani Fava

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         SkillSetters Flash Networking at Project Voice SkillSetters Flash Networking at Project Voice Thu, 09 Jan 2020 12:47:19 GMT 1:33 5e167d051eb2eb9108f81bf0 false https://www.eventbrite.com/e/skillsetters-presents-skill-flash-networking-at-project-voice-tickets-86057665795 5e167d051eb2eb9108f81bf0 5bb3c34841b240784593315f skillsetters-flash-networking-project-voice Special Event January 14 full SkillSetters Flash Networking at Project Voice - January 14, 2020 at 6pm in Chattanooga, TN

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    ]]>     SkillSetters Flash Networking at Project Voice - January 14, 2020 at 6pm in Chattanooga, TN

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Your Signal at the Party Your Signal at the Party Wed, 08 Jan 2020 07:02:57 GMT 0:25 5e1410fd1237b3526c0366b7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-signal-at-the-party 5e1410fd1237b3526c0366b7 5bb3c34841b240784593315f your-signal-at-the-party A nice watch, a voice strategy full

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    ]]>

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    ]]>         Samsung Selfie Type Keyboard Samsung Selfie Type Keyboard Tue, 07 Jan 2020 07:01:11 GMT 1:15 5e140f231fe776ce68f92dc1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/samsung-selfie-type-keyboard 5e140f231fe776ce68f92dc1 5bb3c34841b240784593315f samsung-selfie-type-keyboard Hype full tweet about this CES technology.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     tweet about this CES technology.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Flash Briefing Tip Flash Briefing Tip Mon, 06 Jan 2020 07:01:46 GMT 0:37 5e12c36ac853a25f761e7177 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/flash-briefing-tip 5e12c36ac853a25f761e7177 5bb3c34841b240784593315f flash-briefing-tip full

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    ]]>

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    ]]>         Instagram - From Facebook - Bad Move Instagram - From Facebook - Bad Move Fri, 03 Jan 2020 07:01:53 GMT 0:23 5e0ad8bc81be870a61107bf1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/instagram-from-facebook-bad-move 5e0ad8bc81be870a61107bf1 5bb3c34841b240784593315f instagram-from-facebook-bad-move full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Get Confused Get Confused Thu, 02 Jan 2020 07:03:02 GMT 1:34 5e0ad6f71e3e6bda350d3eb0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/get-confused 5e0ad6f71e3e6bda350d3eb0 5bb3c34841b240784593315f get-confused full Podcast to listen to for more about the future of voice: 052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1 (he coined the term #voicefirst)


    Daniel Crosby posted this the other day:

    Philospher Jacques Derrida thought we should seek out states of “aporia” or impasse/puzzlement.
    ‪Basically, if you’re not confused you’re not being challenged enough.


    Follow Dr. Daniel Crosby: @danielcrosby

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Podcast to listen to for more about the future of voice: 052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1 (he coined the term #voicefirst)


    Daniel Crosby posted this the other day:

    Philospher Jacques Derrida thought we should seek out states of “aporia” or impasse/puzzlement.
    ‪Basically, if you’re not confused you’re not being challenged enough.


    Follow Dr. Daniel Crosby: @danielcrosby

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Don't Use Your Full Name - Identity Marketing]]> Wed, 01 Jan 2020 07:01:11 GMT 2:35 5e0ad41830e0adb8118592f9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-use-your-full-name-identity-marketing 5e0ad41830e0adb8118592f9 5bb3c34841b240784593315f dont-use-your-full-name-identity-marketing Protect Your Data full Put your first initial and last name on the next credit card or account you open. Throw the trackers off. :)

    Topics:

    Marketing lists

    Digital footprint

    Big data

    Identity theft

    PII

    Credit cards and bank accounts

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Put your first initial and last name on the next credit card or account you open. Throw the trackers off. :)

    Topics:

    Marketing lists

    Digital footprint

    Big data

    Identity theft

    PII

    Credit cards and bank accounts

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Venmo is not FDIC Insured Venmo is not FDIC Insured Tue, 31 Dec 2019 07:01:07 GMT 2:04 5e0ad2101e3e6bda350d3eaf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/venmo-is-not-fdic-insured 5e0ad2101e3e6bda350d3eaf 5bb3c34841b240784593315f venmo-is-not-fdic-insured Money management tip full Thank you Dani Fava for this great tip: don't leave a balance in Venmo. Why: It's not FDIC insured. And you don't earn interest.


    Also, it's bizarrely social by default. Anyone remember privacy?

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Thank you Dani Fava for this great tip: don't leave a balance in Venmo. Why: It's not FDIC insured. And you don't earn interest.


    Also, it's bizarrely social by default. Anyone remember privacy?

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         SkillSetters Flash Networking at Project Voice SkillSetters Flash Networking at Project Voice Mon, 30 Dec 2019 07:02:00 GMT 1:30 5e0989544d0e4c5846cd87e4 false https://www.eventbrite.com/e/skillsetters-presents-skill-flash-networking-at-project-voice-tickets-86057665795 5e0989544d0e4c5846cd87e4 5bb3c34841b240784593315f skillsetters-flash-networking-at-project-voice Alexa Event Announcement - Chattanooga full #SkillSetters Premiere Event is January 14, 2020 at Project Voice in Chattanooga! Join us for speed networking with the 50 Alexa Skill and Flash Briefing creators. Space is limited to just 50 attendees. Grab your ticket now! Register at bit.y/flashmeet


    With your ticket, you'll get:

    • Cocktail & appetizer
    • Free signed copy of Bradley Metrock's Alexa book, sold out on Amazon
    • Digital Swag Bag worth over $150 including freebies and promo codes for valuable voice marketing tools
    • Participate in our flash networking (everyone gets a 1 minute pitch to promote their Skill or Flash Briefing)


    Event details:


    Join us at the official Tuesday night event at Project Voice:


    Increase the discoverability of your Alexa Skill or Flash Briefing live at #SkillSetters premiere cocktail & networking hour!


    YOUR HOSTS: SkillSetters and Finalists for the Flash Briefing of the Year Award:


    -Emily Binder (Voice Marketing with Emily Binder)

    -Daniel Hill (The Instagram Stories)

    -Amy Summers (The Pitch with Amy Summers)

    With featured guest Bradley Metrock, host of Project Voice


    WHO SHOULD ATTEND:

    People who have an Alexa Skill or Flash Briefing.


    WHAT IS IT:

    You’ve heard of speed dating? Get ready for Skill Flash Networking!


    This event is the last of the day on the official Project Voice agenda and we have an incredible value-packed evening planned.


    Space is limited to 50 seats. You will have 1 minute with each person in the room to pitch your Alexa Skill or Flash Briefing.


    BENEFITS:

    1. Increase your Skill's following and 5-star reviews
    2. Hear expert tips on maximizing awareness of your Skill from three top #SkillSetters in Voice
    3. Get real time, face time with Bradley Metrock, founder of Project Voice and author of “Amazon Alexa: More Than Just Weather & Music"
    4. FREE signed copy of Bradley's book, sold out on Amazon!
    5. FREE Digital Swag Bag featuring a year of complimentary Pro access to top voice marketing tools and podcast/RSS hosting, valued at over $150!


    FOOD & DRINK:

    Enjoy appetizers and welcome cocktail of your choice at The Public House


    #VoiceFirst #ProjectVoice #VoiceTech #AmazonAlexa #Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     #SkillSetters Premiere Event is January 14, 2020 at Project Voice in Chattanooga! Join us for speed networking with the 50 Alexa Skill and Flash Briefing creators. Space is limited to just 50 attendees. Grab your ticket now! Register at bit.y/flashmeet


    With your ticket, you'll get:

    • Cocktail & appetizer
    • Free signed copy of Bradley Metrock's Alexa book, sold out on Amazon
    • Digital Swag Bag worth over $150 including freebies and promo codes for valuable voice marketing tools
    • Participate in our flash networking (everyone gets a 1 minute pitch to promote their Skill or Flash Briefing)


    Event details:


    Join us at the official Tuesday night event at Project Voice:


    Increase the discoverability of your Alexa Skill or Flash Briefing live at #SkillSetters premiere cocktail & networking hour!


    YOUR HOSTS: SkillSetters and Finalists for the Flash Briefing of the Year Award:


    -Emily Binder (Voice Marketing with Emily Binder)

    -Daniel Hill (The Instagram Stories)

    -Amy Summers (The Pitch with Amy Summers)

    With featured guest Bradley Metrock, host of Project Voice


    WHO SHOULD ATTEND:

    People who have an Alexa Skill or Flash Briefing.


    WHAT IS IT:

    You’ve heard of speed dating? Get ready for Skill Flash Networking!


    This event is the last of the day on the official Project Voice agenda and we have an incredible value-packed evening planned.


    Space is limited to 50 seats. You will have 1 minute with each person in the room to pitch your Alexa Skill or Flash Briefing.


    BENEFITS:

    1. Increase your Skill's following and 5-star reviews
    2. Hear expert tips on maximizing awareness of your Skill from three top #SkillSetters in Voice
    3. Get real time, face time with Bradley Metrock, founder of Project Voice and author of “Amazon Alexa: More Than Just Weather & Music"
    4. FREE signed copy of Bradley's book, sold out on Amazon!
    5. FREE Digital Swag Bag featuring a year of complimentary Pro access to top voice marketing tools and podcast/RSS hosting, valued at over $150!


    FOOD & DRINK:

    Enjoy appetizers and welcome cocktail of your choice at The Public House


    #VoiceFirst #ProjectVoice #VoiceTech #AmazonAlexa #Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Get New Podcast Episodes Get New Podcast Episodes Wed, 25 Dec 2019 07:04:31 GMT 1:11 5dfc55473f03cc8a5318107b false https://beetlemoment.com/email 5dfc55473f03cc8a5318107b 5bb3c34841b240784593315f get-new-podcast-episodes Email Updates Available full Get email updates when we publish new podcast episodes or blog posts. Usually 3-4 total emails per month. Sign up at beetlemoment.com/email. We will never share your information.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get email updates when we publish new podcast episodes or blog posts. Usually 3-4 total emails per month. Sign up at beetlemoment.com/email. We will never share your information.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         No Flame without Friction No Flame without Friction Tue, 24 Dec 2019 07:01:39 GMT 1:23 5e002d28880ab054252dec45 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/no-flame-without-friction 5e002d28880ab054252dec45 5bb3c34841b240784593315f no-flame-without-friction full Voice is progress. Friction is normal.


    Credit: Rick Myers: "You could call texting on a flip phone's tactile keyboard friction too. It was progress. You can't spark a flame without friction. ;-)"


    Credit: Roger Dooley for his idea of "the 20th century hangover" from his appearance on Six Pixels of Separation with Mitch Joel

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Voice is progress. Friction is normal.


    Credit: Rick Myers: "You could call texting on a flip phone's tactile keyboard friction too. It was progress. You can't spark a flame without friction. ;-)"


    Credit: Roger Dooley for his idea of "the 20th century hangover" from his appearance on Six Pixels of Separation with Mitch Joel

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Top 10 Guest Clips in New Trailer Top 10 Guest Clips in New Trailer Mon, 23 Dec 2019 07:02:20 GMT 3:10 5e002dd8880ab054252dec47 false https://beetlemoment.com/podcast 5e002dd8880ab054252dec47 5bb3c34841b240784593315f top-10-guest-clips-in-new-trailer Podcast Montage full Beetle Moment Marketing Podcast new trailer


    1-click subscribe anywhere

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Beetle Moment Marketing Podcast new trailer


    1-click subscribe anywhere

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Marketing Hack: Customers Also Like... Marketing Hack: Customers Also Like... Fri, 20 Dec 2019 07:03:07 GMT 1:28 5dfc54b257b1a8e8687998d2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/marketing-hack-customers-also-like 5dfc54b257b1a8e8687998d2 5bb3c34841b240784593315f marketing-hack-customers-also-like Alexa Skill User Information full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Marketing Tip for Your Bio Marketing Tip for Your Bio Thu, 19 Dec 2019 07:01:20 GMT 2:51 5df80b2e9b3f6e9f10860f97 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/marketing-tip-for-your-bio 5df80b2e9b3f6e9f10860f97 5bb3c34841b240784593315f marketing-tip-for-your-bio Twitter and Instagram full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Flash Briefing Fix Flash Briefing Fix Wed, 18 Dec 2019 06:51:19 GMT 0:57 5df80a8ca440bcf9235b2a92 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/flash-briefing-fix 5df80a8ca440bcf9235b2a92 5bb3c34841b240784593315f flash-briefing-fix full Get the Flash Briefing: Voice Marketing with Emily Binder (Alexa Skill)


    Subscribe in your favorite podcast app

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get the Flash Briefing: Voice Marketing with Emily Binder (Alexa Skill)


    Subscribe in your favorite podcast app

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Holiday Gift Guide Holiday Gift Guide Tue, 17 Dec 2019 07:02:03 GMT 0:38 5df80a221cdf2e014f543f79 false https://beetlemoment.com/voicefirst-today/holiday-gift-guide-3-best-alexa-smart-speakers-echo-dot-and-show-review 5df80a221cdf2e014f543f79 5bb3c34841b240784593315f holiday-gift-guide Best Alexa Smart Speakers full Alexa holiday gift guide with 3 product reviews - gifts or stocking stuffers

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Alexa holiday gift guide with 3 product reviews - gifts or stocking stuffers

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Get the most out of Alexa - Voicebrew Get the most out of Alexa - Voicebrew Mon, 16 Dec 2019 07:11:03 GMT 0:55 5df29095a440bcf9235b24b1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/get-the-most-out-of-alexa-voicebrew 5df29095a440bcf9235b24b1 5bb3c34841b240784593315f get-the-most-out-of-alexa-voicebrew full Get the most out Alexa with Katherine's free email newsletter at voicebrew.com


    Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get the most out Alexa with Katherine's free email newsletter at voicebrew.com


    Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Podcasting: Seth Godin on Six Pixels of Separation ep 700 Podcasting: Seth Godin on Six Pixels of Separation ep 700 Fri, 13 Dec 2019 07:02:34 GMT 2:47 5df290488fe068270aabade1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcasting-seth-godin-on-six-pixels-of-separation-ep-700 5df290488fe068270aabade1 5bb3c34841b240784593315f podcasting-seth-godin-on-six-pixels-of-separation-ep-700 Mitch Joel is Brilliant full Hear Mitch Joel's interview with Seth Godin, episode 700 - Six Pixels of Separation <-- fantastic interview about what makes a great podcast and how we should approach podcasting. For one thing, podcast advertising is a ridiculous old hat model. I agree.

    Seth Godin hosts Akimbo, a fantastic podcast I never miss.

    Retweet my insights on their insightful interview.


    Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear Mitch Joel's interview with Seth Godin, episode 700 - Six Pixels of Separation <-- fantastic interview about what makes a great podcast and how we should approach podcasting. For one thing, podcast advertising is a ridiculous old hat model. I agree.

    Seth Godin hosts Akimbo, a fantastic podcast I never miss.

    Retweet my insights on their insightful interview.


    Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Flash Briefing and a Podcast Too! Flash Briefing and a Podcast Too! Thu, 12 Dec 2019 07:01:50 GMT 1:37 5df1c1c76eeb4c793fe3906d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/flash-briefing-and-a-podcast-too 5df1c1c76eeb4c793fe3906d 5bb3c34841b240784593315f flash-briefing-and-a-podcast-too full Alexa Flash Briefing or your favorite podcast app

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Alexa Flash Briefing or your favorite podcast app

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Unicorn Failure Unicorn Failure Wed, 11 Dec 2019 07:02:22 GMT 2:07 5df06417ca7bac6f327b61f1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/unicorn-failure 5df06417ca7bac6f327b61f1 5bb3c34841b240784593315f unicorn-failure Scooter Startup Crash full Unicorn, e-scooter startup from co-creator of Tile, shuts down with no money for refunds. They blame the fact that they blew all their money on Facebook and Google Ads. This is not a parody, this actually happened. News story: https://www.theverge.com/2019/12/7/21000094/unicorn-electric-scooter-shut-down-refund-tile


    Mentioned: Vooza is a hilarious startup parody video series. The Unicorn story seems like it came from Vooza, but sadly it didn't.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Unicorn, e-scooter startup from co-creator of Tile, shuts down with no money for refunds. They blame the fact that they blew all their money on Facebook and Google Ads. This is not a parody, this actually happened. News story: https://www.theverge.com/2019/12/7/21000094/unicorn-electric-scooter-shut-down-refund-tile


    Mentioned: Vooza is a hilarious startup parody video series. The Unicorn story seems like it came from Vooza, but sadly it didn't.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why Flash Briefing and How to Listen Why Flash Briefing and How to Listen Tue, 10 Dec 2019 07:05:40 GMT 1:37 5ded81ff446232091b5d07a8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-flash-briefing-and-how-to-listen 5ded81ff446232091b5d07a8 5bb3c34841b240784593315f why-flash-briefing-and-how-to-listen full Hear this briefing on your favorite podcast app: Voice Marketing with Emily Binder or:

    Subscribe free on Alexa Flash Briefing here then say, "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear this briefing on your favorite podcast app: Voice Marketing with Emily Binder or:

    Subscribe free on Alexa Flash Briefing here then say, "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Your Brain on Cable TV News - Crosby Your Brain on Cable TV News - Crosby Mon, 09 Dec 2019 06:04:20 GMT 1:45 5ded8179a636582b5a756588 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/your-brain-on-cable-tv-news-crosby 5ded8179a636582b5a756588 5bb3c34841b240784593315f your-brain-on-cable-tv-news-crosby Daniel Crosby - Standard Deviations full Daniel Crosby's podcast is Standard Deviations. Check out the episode The Four Pillars of investor Psychology re: cable TV news. (Brain tip: don't have it on in your office if you're financial advisor.)

    Crosby's book is a NYT bestseller and great read, get it here: The Behavioral Investor


    Subscribe free to this daily briefing on Alexa Flash Briefing or your podcast app.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Daniel Crosby's podcast is Standard Deviations. Check out the episode The Four Pillars of investor Psychology re: cable TV news. (Brain tip: don't have it on in your office if you're financial advisor.)

    Crosby's book is a NYT bestseller and great read, get it here: The Behavioral Investor


    Subscribe free to this daily briefing on Alexa Flash Briefing or your podcast app.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Forming Habits without Screens Forming Habits without Screens Fri, 06 Dec 2019 07:01:01 GMT 0:47 5de9d09291e7024c1f06a80d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/forming-habits-without-screens 5de9d09291e7024c1f06a80d 5bb3c34841b240784593315f forming-habits-without-screens Less Addiction, More Value full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[What's the price of gold?]]> Thu, 05 Dec 2019 07:03:36 GMT 1:06 5de747393f880e60620894e6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/whats-the-price-of-gold 5de747393f880e60620894e6 5bb3c34841b240784593315f whats-the-price-of-gold Google Actions and search terms full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Contract for the Web The Contract for the Web Wed, 04 Dec 2019 07:01:15 GMT 2:19 5de743d0a636582b5a75631a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-contract-for-the-web 5de743d0a636582b5a75631a 5bb3c34841b240784593315f the-contract-for-the-web Tim Berners-Lee full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Beancast 570 Beancast 570 Tue, 03 Dec 2019 13:23:29 GMT 3:01 5de661d26268416d233f07f7 false https://www.thebeancast.com/beancast-marketing-podcast-show-archive/2019/1/2/beancast-570-influencer-politics 5de661d26268416d233f07f7 5bb3c34841b240784593315f beancast-570 Political Influencers full New episode - listen to The Beancast here

    PANEL

    Emily Binder, Founder/Principal, Beetle Moment Marketing

    Wendi Cooper, DTC Consultant/Podcaster, WendiCopper.com

    Mitch Joel, Author/Speaker/Podcaster, Six Pixels Group

    Bob Knorpp, Host, The BeanCast

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     New episode - listen to The Beancast here

    PANEL

    Emily Binder, Founder/Principal, Beetle Moment Marketing

    Wendi Cooper, DTC Consultant/Podcaster, WendiCopper.com

    Mitch Joel, Author/Speaker/Podcaster, Six Pixels Group

    Bob Knorpp, Host, The BeanCast

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         From Apps to Smart Cards From Apps to Smart Cards Fri, 29 Nov 2019 20:01:21 GMT 1:37 5de17911b3935c3933d223ca false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/from-apps-to-smart-cards 5de17911b3935c3933d223ca 5bb3c34841b240784593315f from-apps-to-smart-cards Pull to Push full The current app paradigm is distracting and not very intelligent. Something better is coming: contextual cards, push notifications, personalized and rich information.


    From pull to push. Voice assistants will obviously play a big role.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The current app paradigm is distracting and not very intelligent. Something better is coming: contextual cards, push notifications, personalized and rich information.


    From pull to push. Voice assistants will obviously play a big role.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         AirPods Beat iPhone - First 3 Years AirPods Beat iPhone - First 3 Years Wed, 27 Nov 2019 07:01:46 GMT 1:42 5ddde6e29d861b70468f0d46 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/airpods-beat-iphone-first-3-years 5ddde6e29d861b70468f0d46 5bb3c34841b240784593315f airpods-beat-iphone-first-3-years full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         From QR Codes to Voice From QR Codes to Voice Tue, 26 Nov 2019 08:03:39 GMT 1:16 5dd36904ce18715a629f30d7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/from-qr-codes-to-voice 5dd36904ce18715a629f30d7 5bb3c34841b240784593315f from-qr-codes-to-voice full QR codes will give way to voice experiences.


    Subscribe to the Voice Marketing podcast / Flash Briefing anywhere.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     QR codes will give way to voice experiences.


    Subscribe to the Voice Marketing podcast / Flash Briefing anywhere.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Confidence vs Arrogance Confidence vs Arrogance Mon, 25 Nov 2019 07:04:47 GMT 1:32 5dd368633c0fb0c11823cc45 false https://twitter.com/emilybinder/status/1195757286150594566 5dd368633c0fb0c11823cc45 5bb3c34841b240784593315f confidence-vs-arrogance What is the difference? full Here is the tweet where I posed the question: What is the difference between confidence and arrogance?


    Credit to Ron Lynch for the initial question.


    Subscribe free to the Voice Marketing briefing on Alexa or your podcast app.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Here is the tweet where I posed the question: What is the difference between confidence and arrogance?


    Credit to Ron Lynch for the initial question.


    Subscribe free to the Voice Marketing briefing on Alexa or your podcast app.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Define "Digital"]]> Fri, 22 Nov 2019 07:03:10 GMT 2:12 5dcee2ad4ad9168b4bd2a15f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/define-digital 5dcee2ad4ad9168b4bd2a15f 5bb3c34841b240784593315f define-digital full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Definition of Voice Marketing Definition of Voice Marketing Thu, 21 Nov 2019 07:01:02 GMT 0:48 5dcee6a308ccfa2350ef78d8 false https://beetlemoment.com/voicefirst-today/what-is-voice-marketing 5dcee6a308ccfa2350ef78d8 5bb3c34841b240784593315f definition-of-voice-marketing full Voice Marketing definition:

    Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing, and all branded audio including sonic logos, audio marks, and IVR phone systems. An evolution of search engine optimization (SEO), voice search optimization (VSO) is an important aspect of Voice Marketing wherein brands, products, and services optimize content to be found through spoken searches.


    Read more: Definition of Voice Marketing


    #voicefirst

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Voice Marketing definition:

    Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing, and all branded audio including sonic logos, audio marks, and IVR phone systems. An evolution of search engine optimization (SEO), voice search optimization (VSO) is an important aspect of Voice Marketing wherein brands, products, and services optimize content to be found through spoken searches.


    Read more: Definition of Voice Marketing


    #voicefirst

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Featured Snippets and Voice Search Featured Snippets and Voice Search Wed, 20 Nov 2019 07:01:01 GMT 2:22 5dcee58b30cb67435571ad1b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/featured-snippets-and-voice-search 5dcee58b30cb67435571ad1b 5bb3c34841b240784593315f featured-snippets-and-voice-search Internet Marketing Party - Tips full My tips from IM Party Austin (11/14/19)

    Google Featured Snippets

    Flash Briefing

    Trinity Audio

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     My tips from IM Party Austin (11/14/19)

    Google Featured Snippets

    Flash Briefing

    Trinity Audio

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Equinox - Gym Story Equinox - Gym Story Tue, 19 Nov 2019 07:03:22 GMT 2:42 5dd369ba50a8cbb62f4b2103 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/equinox-gym-story 5dd369ba50a8cbb62f4b2103 5bb3c34841b240784593315f equinox-gym-story full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Primacy Effect Primacy Effect Fri, 15 Nov 2019 17:32:17 GMT 0:50 5dcee12150a8cbb62f4b2082 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/primacy-effect 5dcee12150a8cbb62f4b2082 5bb3c34841b240784593315f primacy-effect full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Hear this on Alexa or podcast app Hear this on Alexa or podcast app Tue, 12 Nov 2019 07:03:41 GMT 0:55 5dc505167e14de88616f0fe4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/hear-this-on-alexa-or-podcast-app 5dc505167e14de88616f0fe4 5bb3c34841b240784593315f hear-this-on-alexa-or-podcast-app full The best briefings live everywhere. How to hear this briefing easily:

    https://emilybinder.com/flash-briefing/


    Subscribe free to this briefing anywhere


    1-click enable this briefing on Alexa

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    ]]>     The best briefings live everywhere. How to hear this briefing easily:

    https://emilybinder.com/flash-briefing/


    Subscribe free to this briefing anywhere


    1-click enable this briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Control - Mac Catalina Voice Control - Mac Catalina Mon, 11 Nov 2019 07:59:44 GMT 1:27 5dc504be3cd1a12e75b8f225 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-control-mac-catalina 5dc504be3cd1a12e75b8f225 5bb3c34841b240784593315f voice-control-mac-catalina Voice Control is the New Typing full
  • Voice control in OS Catalina
  • Voice Natives are the new Digital Natives
  • Demands a lot of CPU but worth experimenting to learn voice commands for total voice dictation
  • It's better than your typical Siri experience


    • Subscribe free to this briefing anywhere


    1-click enable this briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • Voice control in OS Catalina
  • Voice Natives are the new Digital Natives
  • Demands a lot of CPU but worth experimenting to learn voice commands for total voice dictation
  • It's better than your typical Siri experience


    • Subscribe free to this briefing anywhere


    1-click enable this briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Binge Netflix vs. Podcasts Binge Netflix vs. Podcasts Sat, 09 Nov 2019 05:56:24 GMT 2:16 5dc503e45c36750d20b376f7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/binge-netflix-vs-podcasts 5dc503e45c36750d20b376f7 5bb3c34841b240784593315f binge-netflix-vs-podcasts Repurposing content full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Our Primal Brains Voice & Investing]]> Thu, 07 Nov 2019 07:02:16 GMT 1:40 5dc3a0e9d30d80c47c738a5b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/our-primal-brains-voice-investing 5dc3a0e9d30d80c47c738a5b 5bb3c34841b240784593315f our-primal-brains-voice-investing Feat. Daniel Crosby quote full Featuring a quote from Daniel Crosby's book "The Behavioral Investor" - a look at how psychology should inform the average investor. Grab your copy on Amazon here.


    Our brains are hardwired to be lazy. Sound is the fastest and easiest sense to process. You'll reach your audience with less mental friction if you use voice.

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    ]]>     Featuring a quote from Daniel Crosby's book "The Behavioral Investor" - a look at how psychology should inform the average investor. Grab your copy on Amazon here.


    Our brains are hardwired to be lazy. Sound is the fastest and easiest sense to process. You'll reach your audience with less mental friction if you use voice.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Tools: How to Sound Good Tools: How to Sound Good Tue, 05 Nov 2019 07:33:53 GMT 0:52 5dc0b7295f043c8758d13922 false https://emilybinder.com/marketing/voice-marketing/best-easy-podcasting-equipment-microphone-and-more/ 5dc0b7295f043c8758d13922 5bb3c34841b240784593315f tools-how-to-sound-good Podcast - Flash Briefing Equipment full Get the podcast and Flash Briefing equipment that will make you sound good.


    Subscribe to this free daily Flash Briefing on Alexa or any podcast player.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get the podcast and Flash Briefing equipment that will make you sound good.


    Subscribe to this free daily Flash Briefing on Alexa or any podcast player.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Kate O'Neill Podcast Clip]]> Mon, 04 Nov 2019 07:27:54 GMT 2:43 5dbf8f555c36750d20b37462 false https://beetlemoment.com/podcast 5dbf8f555c36750d20b37462 5bb3c34841b240784593315f kate-oneill-podcast-clip Human Centered Tech- Ep 56 Preview full Guest: Kate O'Neill, The Tech Humanist. Hear the full interview on Beetle Moment Marketing Podcast ep. 56: https://beetlemoment.com/podcast

    Subscribe to this free Flash Briefing on Alexa

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    ]]>     Guest: Kate O'Neill, The Tech Humanist. Hear the full interview on Beetle Moment Marketing Podcast ep. 56: https://beetlemoment.com/podcast

    Subscribe to this free Flash Briefing on Alexa

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    ]]>         <![CDATA[Don't Expect to Reach Me There]]> Thu, 31 Oct 2019 06:47:07 GMT 1:30 5db6569e5c36750d20b37151 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-expect-to-reach-me-there 5db6569e5c36750d20b37151 5bb3c34841b240784593315f dont-expect-to-reach-me-there Facebook full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Facebook is My White Pages Facebook is My White Pages Wed, 30 Oct 2019 06:47:14 GMT 1:55 5db6566987a1be4d7eee74fa false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/facebook-is-my-white-pages 5db6566987a1be4d7eee74fa 5bb3c34841b240784593315f facebook-is-my-white-pages Doug Busk full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Controls - Catalina (Mac OS) Voice Controls - Catalina (Mac OS) Tue, 29 Oct 2019 06:02:59 GMT 1:27 5db6563287a1be4d7eee74f9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-controls-catalina-mac-os 5db6563287a1be4d7eee74f9 5bb3c34841b240784593315f voice-controls-catalina-mac-os full Voice Controls for new Mac OS

    It's like Joanie (Anna Paquin) in The Affair with her cool tech.

    Start playing with it, learn it. Voice natives are coming.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Voice Controls for new Mac OS

    It's like Joanie (Anna Paquin) in The Affair with her cool tech.

    Start playing with it, learn it. Voice natives are coming.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Voice of Money is Tuesday The Voice of Money is Tuesday Mon, 28 Oct 2019 06:28:24 GMT 0:35 5db653a3c6549d450b0e2563 false https://www.voiceof.money/ 5db653a3c6549d450b0e2563 5bb3c34841b240784593315f the-voice-of-money-is-tuesday Voice Technology for Finance Services, Banking full The intersection of voice-first technology, AI, and money:

    The Voice of Money

    Manhattan

    Tuesday 10/29/19

    Agenda: https://www.voiceof.money/

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    ]]>     The intersection of voice-first technology, AI, and money:

    The Voice of Money

    Manhattan

    Tuesday 10/29/19

    Agenda: https://www.voiceof.money/

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    ]]>         WeCroak App - Mood and Productivity Tip 3 of 3 WeCroak App - Mood and Productivity Tip 3 of 3 Fri, 25 Oct 2019 06:01:24 GMT 1:24 5dab86b0749df0524ea815c7 false https://www.wecroak.com/ 5dab86b0749df0524ea815c7 5bb3c34841b240784593315f wecroak-app-mood-and-productivity-tip-3-of-3 Recommended Apps full Mood and Productivity App Recommendation: 3 of 3 - We Croak App

    WeCroak.com


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    ]]>     Mood and Productivity App Recommendation: 3 of 3 - We Croak App

    WeCroak.com


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Forest App - Mood and Productivity Tip 2 of 3 Forest App - Mood and Productivity Tip 2 of 3 Thu, 24 Oct 2019 06:01:50 GMT 0:56 5dab8625d1c3a7c03a62f1d1 false https://forestapp.cc/ 5dab8625d1c3a7c03a62f1d1 5bb3c34841b240784593315f mood-and-productivity-tip-2-of-3-forest-app Recommended Apps full Mood and Productivity App Recommendation: 2 of 3 - Forest App

    Forest App: forestapp.cc

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    ]]>     Mood and Productivity App Recommendation: 2 of 3 - Forest App

    Forest App: forestapp.cc

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Pocket App - Mood and Productivity Tip 1 of 3 Pocket App - Mood and Productivity Tip 1 of 3 Wed, 23 Oct 2019 06:01:36 GMT 1:03 5dab85705e3d408a6b04c623 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/mood-and-productivity-tip-1-of-3-pocket-app 5dab85705e3d408a6b04c623 5bb3c34841b240784593315f mood-and-productivity-tip-1-of-3-pocket-app Recommended Apps full Mood and Productivity App Recommendation: 1 of 3 - Pocket App

    Credit to Dani Fava getpocket.com

    SUBSCRIBE:

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    ]]>     Mood and Productivity App Recommendation: 1 of 3 - Pocket App

    Credit to Dani Fava getpocket.com

    SUBSCRIBE:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Amy Hoover: Women + Salary Negotiation (Podcast Clip) Amy Hoover: Women + Salary Negotiation (Podcast Clip) Tue, 22 Oct 2019 06:02:54 GMT 3:35 5dae5a906189552221218fbf false https://beetlemoment.com/podcast/2019/10/21/055-why-dont-women-negotiate-salary-more-how-to-speak-up-amy-hoover 5dae5a906189552221218fbf 5bb3c34841b240784593315f amy-hoover-women-salary-negotiation-podcast-clip full Guest: Amy Hoover - Talent Zoo, career and hiring expert. Clip from podcast interview: 055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover.

    SUBSCRIBE:

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    ]]>     Guest: Amy Hoover - Talent Zoo, career and hiring expert. Clip from podcast interview: 055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover.

    SUBSCRIBE:

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    ]]>         <![CDATA[Job Offers - Don't Fall for the Brochure]]> Mon, 21 Oct 2019 06:01:47 GMT 2:21 5da7ce1b5e3d408a6b04c5ba false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/job-offers-dont-fall-for-the-brochure 5da7ce1b5e3d408a6b04c5ba 5bb3c34841b240784593315f job-offers-dont-fall-for-the-brochure Pools, flowers, 401k full Amenities at apartment buildings are for the brochure and tours. They aren't the living experience. Job offers are the same. Look closer. Ask questions. Forget the flower beds and the business center: ask for a bigger, nicer unit with a view. This is a metaphor for your job offer.


    Did you know that $7.7 billion in 401k funds was abandoned or forgotten by Americans in 2015? Yikes. Don't be part of that statistic.


    Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you're young compound into a huge difference in your eventual assets over time.


    Subscribe to this Flash Briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Amenities at apartment buildings are for the brochure and tours. They aren't the living experience. Job offers are the same. Look closer. Ask questions. Forget the flower beds and the business center: ask for a bigger, nicer unit with a view. This is a metaphor for your job offer.


    Did you know that $7.7 billion in 401k funds was abandoned or forgotten by Americans in 2015? Yikes. Don't be part of that statistic.


    Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you're young compound into a huge difference in your eventual assets over time.


    Subscribe to this Flash Briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Job Offer Story: Get that Base (Salary) Job Offer Story: Get that Base (Salary) Fri, 18 Oct 2019 06:02:51 GMT 3:22 5da7cd64930e146457e70803 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/job-offer-story-get-that-base-salary 5da7cd64930e146457e70803 5bb3c34841b240784593315f job-offer-story-get-that-base-salary Candidate Advice full Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you're young compound into a huge difference in your eventual assets over time.


    Subscribe to this Flash Briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you're young compound into a huge difference in your eventual assets over time.


    Subscribe to this Flash Briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Echo Frames - Katherine Prescott Echo Frames - Katherine Prescott Thu, 17 Oct 2019 06:02:50 GMT 1:21 5da7c3d1d1c3a7c03a62f14c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/echo-frames-katherine-prescott 5da7c3d1d1c3a7c03a62f14c 5bb3c34841b240784593315f echo-frames-katherine-prescott Visual Component to Come full Future of Voice Assistants- Ep 54 clip about Echo Frames - Katherine Prescott, VoiceBrew

    Multimodal on the go with Echo Frames: no more phone grabbing?


    Hear the full episode here - about: One or Many Voice Assistants?

    Guests:

    Dave Kemp

    Katherine Prescott

    Subscribe to this Flash Briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Future of Voice Assistants- Ep 54 clip about Echo Frames - Katherine Prescott, VoiceBrew

    Multimodal on the go with Echo Frames: no more phone grabbing?


    Hear the full episode here - about: One or Many Voice Assistants?

    Guests:

    Dave Kemp

    Katherine Prescott

    Subscribe to this Flash Briefing on Alexa

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         One or Many? Dave + Katherine: Clip One or Many? Dave + Katherine: Clip Tue, 15 Oct 2019 06:02:27 GMT 3:11 5da5339c199822a953127ac4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/one-or-many-dave-katherine-clip 5da5339c199822a953127ac4 5bb3c34841b240784593315f one-or-many-dave-katherine-clip Future of Voice Assistants- Ep 54 full Future of Voice Assistants- Ep 54 clip

    Hear the full episode here - about: One or Many Voice Assistants?

    Guests:

    Dave Kemp

    Katherine Prescott

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Future of Voice Assistants- Ep 54 clip

    Hear the full episode here - about: One or Many Voice Assistants?

    Guests:

    Dave Kemp

    Katherine Prescott

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Nationwide - Echo Auto Nationwide - Echo Auto Mon, 14 Oct 2019 07:45:08 GMT 0:57 5da3d59e38b7d3af12ed2428 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/nationwide-echo-auto 5da3d59e38b7d3af12ed2428 5bb3c34841b240784593315f nationwide-echo-auto Alexa news in more cars full Nationwide will give away 1 million free Echo Auto devices. This means 2 million Alexa users in their cars and I'd say news is a pretty big use case. Flash Briefing audience grows again.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Nationwide will give away 1 million free Echo Auto devices. This means 2 million Alexa users in their cars and I'd say news is a pretty big use case. Flash Briefing audience grows again.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Beating the market - DFA Beating the market - DFA Thu, 10 Oct 2019 06:02:02 GMT 1:32 5d9e8da64c1e8b2151f83ed6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/beating-the-market-dfa 5d9e8da64c1e8b2151f83ed6 5bb3c34841b240784593315f beating-the-market-dfa Dimensional Equity Balanced Strategy Index full "We bought the index and went golfing" - hehe. See tweet for more context.

    The globally diversified, small/value tilted Dimensional Equity Balanced Strategy Index beat the S&P 500 Index by around 300 bps/yr for last 1/2 century resulting in more than 4x greater wealth

    Subscribe free to this briefing on any podcast app.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     "We bought the index and went golfing" - hehe. See tweet for more context.

    The globally diversified, small/value tilted Dimensional Equity Balanced Strategy Index beat the S&P 500 Index by around 300 bps/yr for last 1/2 century resulting in more than 4x greater wealth

    Subscribe free to this briefing on any podcast app.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How to be a good podcast guest How to be a good podcast guest Wed, 09 Oct 2019 06:02:17 GMT 1:38 5d9c01614aaa25900f9b30ce false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/how-to-be-a-good-podcast-guest 5d9c01614aaa25900f9b30ce 5bb3c34841b240784593315f how-to-be-a-good-podcast-guest full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Do One Thing Well Do One Thing Well Tue, 08 Oct 2019 07:27:48 GMT 0:23 5d9c02254056a3e46f101cdc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/do-one-thing-well 5d9c02254056a3e46f101cdc 5bb3c34841b240784593315f do-one-thing-well full All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Machine of the Year - 1982 Machine of the Year - 1982 Mon, 07 Oct 2019 13:20:36 GMT 1:34 5d9b3ba49ba8139e0358db92 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/machine-of-the-year-1982 5d9b3ba49ba8139e0358db92 5bb3c34841b240784593315f machine-of-the-year-1982 TIME Magazine full

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    ]]>

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    ]]>         <![CDATA["You need a website" - 1996]]> Thu, 03 Oct 2019 06:02:05 GMT 1:36 5d956bc6ad651eed501186cb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you-need-a-website-1996 5d956bc6ad651eed501186cb 5bb3c34841b240784593315f you-need-a-website-1996 full You need a website

    You don't need the Yellow Pages anymore

    20 years pass

    ...

    You need voice

    :)


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    ]]>     You need a website

    You don't need the Yellow Pages anymore

    20 years pass

    ...

    You need voice

    :)


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Generic or custom brand voice? Generic or custom brand voice? Wed, 02 Oct 2019 06:02:57 GMT 0:57 5d522983766f9f4d723ff9db false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/generic-or-custom-brand-voice 5d522983766f9f4d723ff9db 5bb3c34841b240784593315f generic-or-custom-brand-voice full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         New! Sonic Branding New! Sonic Branding Tue, 01 Oct 2019 15:52:57 GMT 1:46 5d9376598066a91521aff9ea false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/new-sonic-branding 5d9376598066a91521aff9ea 5bb3c34841b240784593315f new-sonic-branding by Audiobrain NY full New sonic branding for this Flash Briefing is live! Audiobrain is the premier sonic branding firm. More about this process and why it's important coming soon! Will interview Audrey Arbeeny on the podcast in October.


    1-click subscribe to the short weekly Beetle Moment podcast about voice technology and marketing


    Hear past episodes about voice technology

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     New sonic branding for this Flash Briefing is live! Audiobrain is the premier sonic branding firm. More about this process and why it's important coming soon! Will interview Audrey Arbeeny on the podcast in October.


    1-click subscribe to the short weekly Beetle Moment podcast about voice technology and marketing


    Hear past episodes about voice technology

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Brian Roemmele - Echo Buds - Technology Leap Brian Roemmele - Echo Buds - Technology Leap Mon, 30 Sep 2019 06:23:39 GMT 2:02 5d91765651b062790d7b1676 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/brian-roemmele-echo-buds-technology-leap 5d91765651b062790d7b1676 5bb3c34841b240784593315f brian-roemmele-echo-buds-technology-leap Podcast Clip 1 full Click here to hear the rest.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Click here to hear the rest.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Sonic Branding Coming Sonic Branding Coming Thu, 26 Sep 2019 06:02:21 GMT 1:08 5d8af16cb8ba57ae71fc969b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sonic-branding-coming 5d8af16cb8ba57ae71fc969b 5bb3c34841b240784593315f sonic-branding-coming full New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now.



    Subscribe free to this daily briefing on Alexa here or any podcast app here.


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now.



    Subscribe free to this daily briefing on Alexa here or any podcast app here.


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Google: "Stop" - No Wake Word Needed]]> Wed, 25 Sep 2019 06:02:03 GMT 1:02 5d8af104b8ba57ae71fc969a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/google-stop-no-wake-word-needed 5d8af104b8ba57ae71fc969a 5bb3c34841b240784593315f google-stop-no-wake-word-needed Great Little Update full Now you can stop a timer on Google Assistant by simply saying "Stop" instead of "Hey Google, stop." This is a small but mighty improvement!

    Enable this Flash Briefing on Alexa here

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    ]]>     Now you can stop a timer on Google Assistant by simply saying "Stop" instead of "Hey Google, stop." This is a small but mighty improvement!

    Enable this Flash Briefing on Alexa here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[OpenTable's Google Action]]> Tue, 24 Sep 2019 06:01:19 GMT 1:34 5d84328abd7d8a2b67020d8c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/opentables-google-action 5d84328abd7d8a2b67020d8c 5bb3c34841b240784593315f opentables-google-action Make Restaurant Reservations by Voice full OpenTable, I love what you're trying to do with Duplex but you're only halfway there with this Google Action.


    Subscribe free to this daily briefing on Alexa here or any podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     OpenTable, I love what you're trying to do with Duplex but you're only halfway there with this Google Action.


    Subscribe free to this daily briefing on Alexa here or any podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice XP - Bob Stolzberg Episode Voice XP - Bob Stolzberg Episode Mon, 23 Sep 2019 06:01:43 GMT 1:05 5d8432e4b1a6ed892024686f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-xp-bob-stolzberg-episode 5d8432e4b1a6ed892024686f 5bb3c34841b240784593315f voice-xp-bob-stolzberg-episode Marketing on Alexa full Hear Bob Stolzberg on Beetle Moment Marketing Podcast Episode 51! Open in your favorite podcast app at bit.ly/playbeetle.


    Subscribe free to this daily briefing on Alexa here or any podcast app here.


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear Bob Stolzberg on Beetle Moment Marketing Podcast Episode 51! Open in your favorite podcast app at bit.ly/playbeetle.


    Subscribe free to this daily briefing on Alexa here or any podcast app here.


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         1.03 Billion vs 10 Search Results: Financial Advice 1.03 Billion vs 10 Search Results: Financial Advice Fri, 20 Sep 2019 06:21:37 GMT 2:00 5d84322d2adb6e0d678d3e6f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/103-billion-vs-10-search-results-financial-advice 5d84322d2adb6e0d678d3e6f 5bb3c34841b240784593315f 103-billion-vs-10-search-results-financial-advice Google vs Alexa full In doing research for my upcoming talk about Flash Briefing for financial advisors at Citywire RIA in Austin (October 2, 2019), I came across this fun stat related to SEO for financial advisors:

    • Search Google for "financial advice" - you get 1.03 billion results
    • Search Alexa Skills: there are 10 results (and the top two are skills we built for Josh Brown and Ritholtz Wealth Management).

    You do the math. :)

    Subscribe free to this daily briefing on Alexa here or any podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     In doing research for my upcoming talk about Flash Briefing for financial advisors at Citywire RIA in Austin (October 2, 2019), I came across this fun stat related to SEO for financial advisors:

    • Search Google for "financial advice" - you get 1.03 billion results
    • Search Alexa Skills: there are 10 results (and the top two are skills we built for Josh Brown and Ritholtz Wealth Management).

    You do the math. :)

    Subscribe free to this daily briefing on Alexa here or any podcast app here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Three Traits of a Great Briefing Three Traits of a Great Briefing Thu, 19 Sep 2019 06:10:13 GMT 1:47 5d81ae64883590ed63089fd6 false https://beetlemoment.com/podcast/2019/9/16/050-td-ameritrade-alexa-skills-brevity-levity-and-familiarity-dani-fava 5d81ae64883590ed63089fd6 5bb3c34841b240784593315f three-traits-of-a-great-briefing Dani Fava - TD Ameritrade Alexa Skill full

    Hear the rest of the podcast with Dani Fava and Emily Binder here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hear the rest of the podcast with Dani Fava and Emily Binder here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Early FinTwit, Early Voice Early FinTwit, Early Voice Wed, 18 Sep 2019 07:03:56 GMT 0:22 5d81ade494e31d407f767e8e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/early-fintwit-early-voice 5d81ade494e31d407f767e8e 5bb3c34841b240784593315f early-fintwit-early-voice full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Preview: Dani Fava on Podcast Preview: Dani Fava on Podcast Tue, 17 Sep 2019 06:03:47 GMT 2:24 5d80504f883590ed63089f80 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/preview-dani-fava-on-podcast 5d80504f883590ed63089f80 5bb3c34841b240784593315f preview-dani-fava-on-podcast TD Ameritrade Alexa Skills full Hear the full episode with Dani Fava

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the full episode with Dani Fava

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Billboard Comeback The Billboard Comeback Mon, 16 Sep 2019 06:02:24 GMT 2:09 5d7ef4ccc89e337f3725e0f6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-billboard-comeback 5d7ef4ccc89e337f3725e0f6 5bb3c34841b240784593315f the-billboard-comeback OOH Advertising - Voice Assistants full
  • Voice assistants in the connected car could be a boon for billboard advertising.
  • Billboards should have 5 words or less.
  • Instead of putting a URL on a billboard, we'll see instructions to ask the in-car voice assistant.


    • Get this briefing daily:


    1-click subscribe free to this daily briefing in any podcast app


    Or get the Flash Briefing on Alexa here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • Voice assistants in the connected car could be a boon for billboard advertising.
  • Billboards should have 5 words or less.
  • Instead of putting a URL on a billboard, we'll see instructions to ask the in-car voice assistant.


    • Get this briefing daily:


    1-click subscribe free to this daily briefing in any podcast app


    Or get the Flash Briefing on Alexa here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         We Remember 4 Ideas at a Time We Remember 4 Ideas at a Time Fri, 13 Sep 2019 06:02:18 GMT 0:14 5d7863eb575f3247212e9d72 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/we-remember-4-ideas-at-a-time 5d7863eb575f3247212e9d72 5bb3c34841b240784593315f we-remember-4-ideas-at-a-time Speak briefly, make an impact full We can only hold up to four ideas at a time. Don't drone on. Make a point and turn over the floor. This is conversation.


    Get this briefing in any podcast app - subscribe free

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We can only hold up to four ideas at a time. Don't drone on. Make a point and turn over the floor. This is conversation.


    Get this briefing in any podcast app - subscribe free

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[What's Milk? Dairy Challengers]]> Thu, 12 Sep 2019 06:01:50 GMT 2:33 5d7862f2575f3247212e9d70 false https://twitter.com/emilybinder/status/1170764238954127360 5d7862f2575f3247212e9d70 5bb3c34841b240784593315f whats-milk-dairy-challengers Plant Based Milk Takes Over, Someone is Crying full CBS Sunday Morning segment about dairy industry showed dairy farmers angry about use of "milk" term for plant based milks. Apparently consumers are confused about what "real" milk is. Some even think almond milk is cow's milk infused with almonds. (Really?)


    Get on the right side of history. Dairy is not sustainable. Plants are. But moreover think about progress for the past couple centuries. It always hurts some industry. That's natural.


    See tweet


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     CBS Sunday Morning segment about dairy industry showed dairy farmers angry about use of "milk" term for plant based milks. Apparently consumers are confused about what "real" milk is. Some even think almond milk is cow's milk infused with almonds. (Really?)


    Get on the right side of history. Dairy is not sustainable. Plants are. But moreover think about progress for the past couple centuries. It always hurts some industry. That's natural.


    See tweet


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Shoes for Running (Voice Search) Shoes for Running (Voice Search) Wed, 11 Sep 2019 06:01:08 GMT 1:28 5d7069546a34074e64342c2e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/shoes-for-running-voice-search 5d7069546a34074e64342c2e 5bb3c34841b240784593315f shoes-for-running-voice-search full Personalization is coming. That's AI.

    Nike shoes on Amazon - what is the default? Men's shoes. Why? Amazon knows better.


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Personalization is coming. That's AI.

    Nike shoes on Amazon - what is the default? Men's shoes. Why? Amazon knows better.


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         ROI of Voice Marketing ROI of Voice Marketing Tue, 10 Sep 2019 06:02:29 GMT 2:12 5d706a01192044a67627952e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/roi-of-voice-marketing 5d706a01192044a67627952e 5bb3c34841b240784593315f roi-of-voice-marketing Wrong Question full Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Local Business Voice Search Local Business Voice Search Mon, 09 Sep 2019 06:02:52 GMT 0:51 5d7069dd192044a67627952d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/local-business-voice-search 5d7069dd192044a67627952d 5bb3c34841b240784593315f local-business-voice-search Voice SEO full Voice search sends local customers to your door. Working to appear in voice search results is crucial for local businesses like retail stores, restaurants, banks, and salons.


    “People often use voice search because they’re in their car and their hands are busy, and they’re looking for food, things to do or an item to purchase.” - Newton


    One simple tip: make sure your Google My Business listing is current and complete.


    Learn more and get help optimizing for local business voice search at beetlemoment.com


    Click here to subscribe to this Voice Marketing Flash Briefing


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Voice search sends local customers to your door. Working to appear in voice search results is crucial for local businesses like retail stores, restaurants, banks, and salons.


    “People often use voice search because they’re in their car and their hands are busy, and they’re looking for food, things to do or an item to purchase.” - Newton


    One simple tip: make sure your Google My Business listing is current and complete.


    Learn more and get help optimizing for local business voice search at beetlemoment.com


    Click here to subscribe to this Voice Marketing Flash Briefing


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Commerce Market Predictions Voice Commerce Market Predictions Fri, 06 Sep 2019 06:02:02 GMT 0:57 5d7069b86a34074e64342c2f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-commerce-market-predictions 5d7069b86a34074e64342c2f 5bb3c34841b240784593315f voice-commerce-market-predictions Juniper Research Stat full Click here to subscribe to this Voice Marketing Flash Briefing


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Click here to subscribe to this Voice Marketing Flash Briefing


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dangerous Third Party Amazon Sellers Dangerous Third Party Amazon Sellers Thu, 05 Sep 2019 06:03:05 GMT 2:27 5d706a7e192044a67627952f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dangerous-third-party-amazon-sellers 5d706a7e192044a67627952f 5bb3c34841b240784593315f dangerous-third-party-amazon-sellers Bad Motorcycle Helmets and Eyelash Serum full Source article from WSJ: Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products

    Just like tech companies that have struggled to tackle misinformation on their platforms, Amazon has proven unable or unwilling to effectively police third-party sellers on its site


    Click here to subscribe to this Voice Marketing Flash Briefing


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Source article from WSJ: Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products

    Just like tech companies that have struggled to tackle misinformation on their platforms, Amazon has proven unable or unwilling to effectively police third-party sellers on its site


    Click here to subscribe to this Voice Marketing Flash Briefing


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dave Isbitski - Preview Clip 2 Dave Isbitski - Preview Clip 2 Wed, 04 Sep 2019 06:02:21 GMT 1:57 5d6c5aa12a15a6ab4d53b04d false https://plinkhq.com/i/1410336437?to=page 5d6c5aa12a15a6ab4d53b04d 5bb3c34841b240784593315f dave-isbitski-preview-clip-2 Chief Evangelist, Alexa full Dave Isbitski - Podcast Guest - episode 48 preview

    Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Dave Isbitski - Podcast Guest - episode 48 preview

    Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         David Isbitski - Preview Clip 1 David Isbitski - Preview Clip 1 Tue, 03 Sep 2019 06:04:34 GMT 1:52 5d6c597a087a69194945bf0c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/david-isbitski-preview-clip-1 5d6c597a087a69194945bf0c 5bb3c34841b240784593315f david-isbitski-preview-clip-1 Chief Evangelist, Alexa full Dave Isbitski - Podcast Guest - episode 48 preview

    Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Dave Isbitski - Podcast Guest - episode 48 preview

    Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dave Isbitski - Guest Preview Dave Isbitski - Guest Preview Mon, 02 Sep 2019 06:00:54 GMT 0:37 5d6c593feb6c4d650ea2dbd3 false https://plinkhq.com/i/1410336437?to=page 5d6c593feb6c4d650ea2dbd3 5bb3c34841b240784593315f dave-isbitski-guest-preview full Dave Isbitski - Podcast Guest Preview

    Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Dave Isbitski - Podcast Guest Preview

    Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Don't Be a Pinch and Zoom Company]]> Thu, 29 Aug 2019 06:01:51 GMT 1:14 5d64999ac6a6f8504c0fed79 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-be-a-pinch-and-zoom-company 5d64999ac6a6f8504c0fed79 5bb3c34841b240784593315f dont-be-a-pinch-and-zoom-company full Optimize for voice technology or be like a pinch and zoom site on mobile.


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Optimize for voice technology or be like a pinch and zoom site on mobile.


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         CPGs - Voice Enabled Shopping CPGs - Voice Enabled Shopping Wed, 28 Aug 2019 06:01:36 GMT 2:04 5d64995ac6a6f8504c0fed78 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/cpgs-voice-enabled-shopping 5d64995ac6a6f8504c0fed78 5bb3c34841b240784593315f cpgs-voice-enabled-shopping Consumer Packaged Goods full CPGs need a voice strategy. The new ecommerce.

    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     CPGs need a voice strategy. The new ecommerce.

    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         AirPod Revenue AirPod Revenue Tue, 27 Aug 2019 06:02:51 GMT 1:57 5d6498d9c6a6f8504c0fed77 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/airpod-revenue 5d6498d9c6a6f8504c0fed77 5bb3c34841b240784593315f airpod-revenue full AirPods: 50% revenue is replacements


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     AirPods: 50% revenue is replacements


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Things I Recommend - Trinity Audio and more Things I Recommend - Trinity Audio and more Mon, 26 Aug 2019 06:05:15 GMT 1:38 5d602564ade326bd3b4b4b7b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/trinity-audio 5d602564ade326bd3b4b4b7b 5bb3c34841b240784593315f trinity-audio Plus Swannies and Standing Desks full Stuff I like:


    1. Swannies (Swanwick sleep blue light blocking glasses) - watch my Swannies review video. Buy your own Swannies with my link for better sleep and productivity (using my link lets Swannies know I sent you and this helps support my podcast - thank you!)
    2. Standing desks (ergonomic products) - I love Ergodriven for desks and
    3. Three Reasons a Standing Desk Will Save Your Life
    4. Trinity Audio - my new favorite tech tool / gadget: you can turn your blog readers into listeners. A win-win for content creators and your audience! trinityaudio.ai

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Stuff I like:


    1. Swannies (Swanwick sleep blue light blocking glasses) - watch my Swannies review video. Buy your own Swannies with my link for better sleep and productivity (using my link lets Swannies know I sent you and this helps support my podcast - thank you!)
    2. Standing desks (ergonomic products) - I love Ergodriven for desks and
    3. Three Reasons a Standing Desk Will Save Your Life
    4. Trinity Audio - my new favorite tech tool / gadget: you can turn your blog readers into listeners. A win-win for content creators and your audience! trinityaudio.ai

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Search, Voice Shopping, Winter of Voice? Voice Search, Voice Shopping, Winter of Voice? Fri, 23 Aug 2019 06:01:00 GMT 1:30 5d5ee317766f9f4d723ffd84 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-search-voice-shopping-winter-of-voice 5d5ee317766f9f4d723ffd84 5bb3c34841b240784593315f voice-search-voice-shopping-winter-of-voice Predictions are probably understated full
  • 40% of consumers will shop with the help of smart speakers 3 years from now. - 2018 stat via VoxxUp
  • We can't predict accurately when the growth curve approaches Singularity-like speed
  • Voice shopping will move faster than you think.
  • Winter of voice coming?
  • That inaccurate and widely used "50% of searches will be done by voice in 2020." - Comscore - probably not that many - yet.


    • Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • 40% of consumers will shop with the help of smart speakers 3 years from now. - 2018 stat via VoxxUp
  • We can't predict accurately when the growth curve approaches Singularity-like speed
  • Voice shopping will move faster than you think.
  • Winter of voice coming?
  • That inaccurate and widely used "50% of searches will be done by voice in 2020." - Comscore - probably not that many - yet.


    • Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Corina Frankie - NLP Skills for Alexa - Clip 2 Corina Frankie - NLP Skills for Alexa - Clip 2 Thu, 22 Aug 2019 18:42:51 GMT 2:00 5d5ee22be6f5dad94a5bec01 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/corina-frankie-nlp-skills-for-alexa-clip-2 5d5ee22be6f5dad94a5bec01 5bb3c34841b240784593315f corina-frankie-nlp-skills-for-alexa-clip-2 Neuro-Linguistic Programming for Voice Apps full Hear the full episode about NLP with Corina Frankie here.


    Are you asking questions the wrong way?


    Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.


    NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP Practitioner. #voicefirst

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the full episode about NLP with Corina Frankie here.


    Are you asking questions the wrong way?


    Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.


    NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP Practitioner. #voicefirst

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         NLP Skills with Corina Frankie (Preview 1) NLP Skills with Corina Frankie (Preview 1) Tue, 20 Aug 2019 06:02:22 GMT 2:31 5d5b53d264560c2a45c082a9 false https://beetlemoment.com/podcast/2019/8/19/046-how-nlp-improves-your-communication-and-marketing-corina-frankie 5d5b53d264560c2a45c082a9 5bb3c34841b240784593315f nlp-skills-with-corina-frankie-preview-1 Neuro-Linguistic Programming - Podcast Clip full Hear the full episode about NLP with Corina Frankie here.


    Are you asking questions the wrong way?


    Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.


    NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP Practitioner. #voicefirst

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the full episode about NLP with Corina Frankie here.


    Are you asking questions the wrong way?


    Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.


    NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP Practitioner. #voicefirst

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why Twitter is Successful Why Twitter is Successful Mon, 19 Aug 2019 06:02:46 GMT 0:49 5d53357d766f9f4d723ffa1a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-twitter-is-successful 5d53357d766f9f4d723ffa1a 5bb3c34841b240784593315f why-twitter-is-successful The One Screen Will Go to Air full Twitter has mobile in its DNA. That's why it's successful. Voice will take that single screen and put it in the air - everywhere.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Twitter has mobile in its DNA. That's why it's successful. Voice will take that single screen and put it in the air - everywhere.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Voice Apps Can't Be Silos]]> Fri, 16 Aug 2019 06:01:45 GMT 0:49 5d533525197fbab65547dc61 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-apps-cant-be-silos 5d533525197fbab65547dc61 5bb3c34841b240784593315f voice-apps-cant-be-silos full Make your voice app / action/ skill play well with your other content.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Make your voice app / action/ skill play well with your other content.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Just Do One Thing Just Do One Thing Thu, 15 Aug 2019 06:01:31 GMT 0:23 5d5334e2a0585b87563addae false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/just-do-one-thing 5d5334e2a0585b87563addae 5bb3c34841b240784593315f just-do-one-thing full All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it.


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dave Kemp - Hearables (New Podcast) Dave Kemp - Hearables (New Podcast) Wed, 14 Aug 2019 06:06:34 GMT 1:41 5d53349e64560c2a45c08125 false https://beetlemoment.com/podcast/2019/8/12/045-hearables-and-the-future-of-audible-social-media-dave-kemp 5d53349e64560c2a45c08125 5bb3c34841b240784593315f dave-kemp-hearables-new-podcast AirPods, Alexa Flash Briefing, and More full Hear my interview with Dave Kemp on the Beetle Moment Marketing Podcast:

    https://beetlemoment.com/podcast/2019/8/12/045-hearables-and-the-future-of-audible-social-media-dave-kemp


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear my interview with Dave Kemp on the Beetle Moment Marketing Podcast:

    https://beetlemoment.com/podcast/2019/8/12/045-hearables-and-the-future-of-audible-social-media-dave-kemp


    Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Health: 5G and Bluetooth Health: 5G and Bluetooth Tue, 13 Aug 2019 06:09:40 GMT 2:18 5d5229e3a0585b87563add59 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/health-5g-and-bluetooth 5d5229e3a0585b87563add59 5bb3c34841b240784593315f health-5g-and-bluetooth full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Spotify Trigger Cities Spotify Trigger Cities Mon, 12 Aug 2019 06:01:03 GMT 0:44 5d50bab2197fbab65547dbb9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/spotify-trigger-cities 5d50bab2197fbab65547dbb9 5bb3c34841b240784593315f spotify-trigger-cities Streaming Music Algorithm full Streaming music SEO:

    How do new artists get found on Spotify in the U.S.? Trigger cities abroad.


    Toronto

    Paris

    Buenos Aires

    etc.


    1-click: Subscribe to this free Flash Briefing in your favorite podcast app

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    ]]>     Streaming music SEO:

    How do new artists get found on Spotify in the U.S.? Trigger cities abroad.


    Toronto

    Paris

    Buenos Aires

    etc.


    1-click: Subscribe to this free Flash Briefing in your favorite podcast app

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    ]]>         I Poured Beer with My iPhone I Poured Beer with My iPhone Fri, 09 Aug 2019 06:01:55 GMT 2:12 5d4ba523acdd5ca230211cb5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/i-poured-beer-with-my-iphone 5d4ba523acdd5ca230211cb5 5bb3c34841b240784593315f i-poured-beer-with-my-iphone Many Alexa Skills Today full A lot of fun and games until somebody gets CREATIVE!

    Mentioned:

    Get Urgently Roadside Assistance Alexa Skill <-- now that's cool.


    Click here to subscribe to this Voice Marketing Flash Briefing

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    ]]>     A lot of fun and games until somebody gets CREATIVE!

    Mentioned:

    Get Urgently Roadside Assistance Alexa Skill <-- now that's cool.


    Click here to subscribe to this Voice Marketing Flash Briefing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Gotta Burn these Pizza Skills Gotta Burn these Pizza Skills Thu, 08 Aug 2019 06:01:38 GMT 1:28 5d4ba4c3acdd5ca230211cb4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/gotta-burn-these-pizza-skills 5d4ba4c3acdd5ca230211cb4 5bb3c34841b240784593315f gotta-burn-these-pizza-skills full

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    ]]>

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    ]]>         Advertising for Alexa Skills Advertising for Alexa Skills Wed, 07 Aug 2019 06:02:34 GMT 2:57 5d4a2aa6833846051f86194d false https://voicebot.ai/2019/08/05/amazon-is-rolling-out-new-ad-products-for-marketers-to-promote-alexa-skills/ 5d4a2aa6833846051f86194d 5bb3c34841b240784593315f advertising-for-alexa-skills Slap a Banner Ad on Voice. Ugh. full This is not a paradigm shift. Not yet.

    Amazon - Alexa Advertising for Skills


    Enable this Flash Briefing on Alexa

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    ]]>     This is not a paradigm shift. Not yet.

    Amazon - Alexa Advertising for Skills


    Enable this Flash Briefing on Alexa

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    ]]>         SpokenLayer - Podcast Preview SpokenLayer - Podcast Preview Tue, 06 Aug 2019 06:01:37 GMT 1:43 5d425cbf833846051f86177b false https://shows.pippa.io/beetle-moment-marketing-podcast/episodes/044-paying-voice-talent-junk-alexa-skills-and-business-integ 5d425cbf833846051f86177b 5bb3c34841b240784593315f spokenlayer-podcast-preview full Full show notes and web player for conversation between Emily Binder and Melanie Scroggins.


    Topics:

    • SpokenLayer community and low rates for voice actors
    • Larger conversation about how we view talent and the important guidelines we can write together to make the #voicefirst world a better place.


    1-click play or subscribe


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    ]]>     Full show notes and web player for conversation between Emily Binder and Melanie Scroggins.


    Topics:

    • SpokenLayer community and low rates for voice actors
    • Larger conversation about how we view talent and the important guidelines we can write together to make the #voicefirst world a better place.


    1-click play or subscribe


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    ]]>         <![CDATA[Brand voice or Alexa's?]]> Mon, 05 Aug 2019 05:02:00 GMT 0:57 5d425d63acdd5ca2302113cb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/brand-voice-or-alexas 5d425d63acdd5ca2302113cb 5bb3c34841b240784593315f brand-voice-or-alexas full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

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    ]]>         Announcing quartet.agency Announcing quartet.agency Fri, 02 Aug 2019 06:02:14 GMT 0:49 5d3fa460d166430e07574683 false https://quartet.agency/ 5d3fa460d166430e07574683 5bb3c34841b240784593315f announcing-quartetagency full quartet.agency

    a global creative tech collective

    Follow on Twitter @quartetagency

    Follow on Instagram @quartetagency

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    ]]>     quartet.agency

    a global creative tech collective

    Follow on Twitter @quartetagency

    Follow on Instagram @quartetagency

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         1/3 of marketers: voice app by 2020 1/3 of marketers: voice app by 2020 Thu, 01 Aug 2019 06:01:50 GMT 2:41 5d425c21833846051f86177a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/13-of-marketers-voice-app-by-2020 5d425c21833846051f86177a 5bb3c34841b240784593315f 13-of-marketers-voice-app-by-2020 full

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    ]]>

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    ]]>         Passive vs active media Passive vs active media Wed, 31 Jul 2019 06:01:12 GMT 0:59 5d3fa42e662050587405d285 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/passive-vs-active-media 5d3fa42e662050587405d285 5bb3c34841b240784593315f passive-vs-active-media full

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    ]]>

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    ]]>         Truly assistive voice assistant traits Truly assistive voice assistant traits Tue, 30 Jul 2019 06:02:53 GMT 0:50 5d3fa3f471eaed3974636e0a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/truly-assistive-voice-assistant-traits 5d3fa3f471eaed3974636e0a 5bb3c34841b240784593315f truly-assistive-voice-assistant-traits full

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    ]]>

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    ]]>         For your listening pleasure, also a podcast For your listening pleasure, also a podcast Mon, 29 Jul 2019 05:23:28 GMT 1:06 5d2d51874f30ff0807675988 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/for-your-listening-pleasure-also-a-podcast 5d2d51874f30ff0807675988 5bb3c34841b240784593315f for-your-listening-pleasure-also-a-podcast full Subscribe to this Flash Briefing on your native podcast app here


    http://bit.ly/voiceflash


    I'm owning the voice terms on bit.ly, man.

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    ]]>     Subscribe to this Flash Briefing on your native podcast app here


    http://bit.ly/voiceflash


    I'm owning the voice terms on bit.ly, man.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         New York City Skyline New York City Skyline Fri, 26 Jul 2019 06:01:07 GMT 0:43 5d2d509b0a2ac7d87b0e4930 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/new-york-city-skyline 5d2d509b0a2ac7d87b0e4930 5bb3c34841b240784593315f new-york-city-skyline full Subscribe to this Flash Briefing on your native podcast app here

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    ]]>     Subscribe to this Flash Briefing on your native podcast app here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Today: Voice SUMMIT Today: Voice SUMMIT Thu, 25 Jul 2019 06:02:07 GMT 0:48 5d2d50fe538430a005828b7b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/today-voice-summit 5d2d50fe538430a005828b7b 5bb3c34841b240784593315f today-voice-summit full Subscribe to this Flash Briefing on your native podcast app here


    Event agenda and info: Voice Summit https://www.voicesummit.ai/

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    ]]>     Subscribe to this Flash Briefing on your native podcast app here


    Event agenda and info: Voice Summit https://www.voicesummit.ai/

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    ]]>         <![CDATA[Voice is not an operating system - it's more]]> Wed, 24 Jul 2019 06:01:15 GMT 1:34 5d2d4e5460058b407f1f7f02 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-is-not-an-operating-system-its-more 5d2d4e5460058b407f1f7f02 5bb3c34841b240784593315f voice-is-not-an-operating-system-its-more full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

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    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    ]]>         The web is not your receptacle - CTRL ALT DELETE excerpt The web is not your receptacle - CTRL ALT DELETE excerpt Tue, 23 Jul 2019 06:04:11 GMT 1:16 5d2d4d5c9a19db447da1ff33 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-web-is-not-your-receptacle-ctrl-alt-delete-excerpt 5d2d4d5c9a19db447da1ff33 5bb3c34841b240784593315f the-web-is-not-your-receptacle-ctrl-alt-delete-excerpt full Buy the book: CTRL ALT DELETE by Mitch Joel



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    ]]>     Buy the book: CTRL ALT DELETE by Mitch Joel



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



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    ]]>         <![CDATA[Apple's Original Mistake with Siri]]> Mon, 22 Jul 2019 06:01:57 GMT 0:13 5d2d4b5cfb72bb2558d04141 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/apples-original-mistake-with-siri 5d2d4b5cfb72bb2558d04141 5bb3c34841b240784593315f apples-original-mistake-with-siri full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    ]]>         Voice: A Real Paradigm Shift Voice: A Real Paradigm Shift Fri, 19 Jul 2019 06:02:02 GMT 1:25 5d2d4b39fb72bb2558d04140 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-a-real-paradigm-shift 5d2d4b39fb72bb2558d04140 5bb3c34841b240784593315f voice-a-real-paradigm-shift full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    ]]>         Wendi Cooper - Marketing to the Mature Consumer Wendi Cooper - Marketing to the Mature Consumer Thu, 18 Jul 2019 05:55:10 GMT 1:29 5d2d4ac21034eb5e57bac82f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/wendi-cooper-marketing-to-the-mature-consumer 5d2d4ac21034eb5e57bac82f 5bb3c34841b240784593315f wendi-cooper-marketing-to-the-mature-consumer full Listen to my interview with Wendi Cooper here


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     Listen to my interview with Wendi Cooper here


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


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    ]]>         Voice Assistants to Triple Voice Assistants to Triple Wed, 17 Jul 2019 06:02:38 GMT 0:09 5d2d480755f939166686be92 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-assistants-to-triple 5d2d480755f939166686be92 5bb3c34841b240784593315f voice-assistants-to-triple full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

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    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

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    ]]>         One in Five Households One in Five Households Tue, 16 Jul 2019 06:02:55 GMT 0:18 5d2d4ae871f35f0f702143c8 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/one-in-five-households 5d2d4ae871f35f0f702143c8 5bb3c34841b240784593315f one-in-five-households full https://beetlemoment.com/podcast/2019/7/14/042-wendi-cooper-how-marketing-is-failing-the-modern-mature-consumer

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    ]]>     https://beetlemoment.com/podcast/2019/7/14/042-wendi-cooper-how-marketing-is-failing-the-modern-mature-consumer

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         A Better Way to Pay for Content A Better Way to Pay for Content Mon, 15 Jul 2019 06:01:41 GMT 1:52 5d26b3c5242df2823543d428 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/a-better-way-to-pay-for-content 5d26b3c5242df2823543d428 5bb3c34841b240784593315f a-better-way-to-pay-for-content Tara Brach, Podcasts, and Amanda Palmer full It's not about making people pay, it's about letting them pay. This was Amanda Palmer's TED Talk. Same thing with Tara Brach's wonderful simple podcast.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     It's not about making people pay, it's about letting them pay. This was Amanda Palmer's TED Talk. Same thing with Tara Brach's wonderful simple podcast.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>         Amazon Pay Buy Button Domination Amazon Pay Buy Button Domination Fri, 12 Jul 2019 06:01:24 GMT 1:02 5d26b31124a86ee732e88754 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazon-pay-buy-button-domination 5d26b31124a86ee732e88754 5bb3c34841b240784593315f amazon-pay-buy-button-domination full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         31M to Shop by Smart Speaker This Year 31M to Shop by Smart Speaker This Year Thu, 11 Jul 2019 06:01:02 GMT 1:05 5d26b27324a86ee732e88753 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/31m-to-shop-by-smart-speaker-this-year 5d26b27324a86ee732e88753 5bb3c34841b240784593315f 31m-to-shop-by-smart-speaker-this-year full here

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    ]]>     here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Perry Ellis Alexa Skill Perry Ellis Alexa Skill Wed, 10 Jul 2019 06:02:34 GMT 0:50 5d24115f3d9a74410c0bd2d6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/perry-ellis-alexa-skill 5d24115f3d9a74410c0bd2d6 5bb3c34841b240784593315f perry-ellis-alexa-skill full Alexa, ask Perry Ellis what should I wear to a wedding?

    Ask Perry Ellis Alexa Skill


    Get the Voice Marketing Flash Briefing on Alexa:


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    ]]>     Alexa, ask Perry Ellis what should I wear to a wedding?

    Ask Perry Ellis Alexa Skill


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>         Unicorn: Rent the Runway at $1B Unicorn: Rent the Runway at $1B Tue, 09 Jul 2019 06:01:53 GMT 0:52 5d24111e3d9a74410c0bd2d5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/unicorn-rent-the-runway 5d24111e3d9a74410c0bd2d5 5bb3c34841b240784593315f unicorn-rent-the-runway Reduce Clutter full Rent The Runway Is The Second Woman-Led Business This Week To Be Valued At $1 Billion

    Do you see why convenience and being lightweight is so powerful? What does this mean for voice - totally uncluttered but clearly with discoverability challenges?


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     Rent The Runway Is The Second Woman-Led Business This Week To Be Valued At $1 Billion

    Do you see why convenience and being lightweight is so powerful? What does this mean for voice - totally uncluttered but clearly with discoverability challenges?


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Read to Me Read to Me Mon, 08 Jul 2019 06:02:07 GMT 0:52 5d197b1b09e65881117fe5d4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/read-to-me 5d197b1b09e65881117fe5d4 5bb3c34841b240784593315f read-to-me full You'll see voice reader plugins / apps at the top of most blogs and websites within a year.



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     You'll see voice reader plugins / apps at the top of most blogs and websites within a year.



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."




    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

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    ]]>         Share Your Pudding, Sally Share Your Pudding, Sally Fri, 05 Jul 2019 06:01:09 GMT 1:49 5d197bd07a4969907117c9b7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/share-your-pudding-sally 5d197bd07a4969907117c9b7 5bb3c34841b240784593315f share-your-pudding-sally Failure of the Money-First Mindset in Customer Service full Here's the problem with a money-first mindset when it comes to customer service. It ultimately doesn't get your more revenue.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     Here's the problem with a money-first mindset when it comes to customer service. It ultimately doesn't get your more revenue.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



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    ]]>         Americans - We Big (Jim Harrison) Americans - We Big (Jim Harrison) Thu, 04 Jul 2019 06:01:55 GMT 1:07 5d197b6ba56214071652a75c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/americans-we-big-jim-harrison 5d197b6ba56214071652a75c 5bb3c34841b240784593315f americans-we-big-jim-harrison Happy Independence Day full Jim Harrison quotes on the Fourth of July.

    Get the Voice Marketing Flash Briefing on Alexa:


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    ]]>     Jim Harrison quotes on the Fourth of July.

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>         Stop thinking 2D Stop thinking 2D Wed, 03 Jul 2019 06:01:46 GMT 1:11 5d197aee850b663211d52c79 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stop-thinking-2d 5d197aee850b663211d52c79 5bb3c34841b240784593315f stop-thinking-2d Voice is another language full Don't think of voice as a new place to make the same old apps but with sound. Make something new.



    Get the Voice Marketing Flash Briefing on Alexa:


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    ]]>     Don't think of voice as a new place to make the same old apps but with sound. Make something new.



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."




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    ]]>         <![CDATA[Phoebe Mroczek - Don't Podfade (Clip)]]> Tue, 02 Jul 2019 06:02:06 GMT 2:23 5d1ae0db12e1fa831e456b67 false https://beetlemoment.com/podcast/2019/7/1/041-dont-podfade-phoebe-mroczek-how-you-do-one-thing-is-how-you-do-everything 5d1ae0db12e1fa831e456b67 5bb3c34841b240784593315f phoebe-mroczek-dont-podfade-clip Preview new podcast, episode 41 full Clip from newest episode of Beetle Moment Marketing with guest Phoebe Mroczek


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."




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    ]]>     Clip from newest episode of Beetle Moment Marketing with guest Phoebe Mroczek


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."




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    ]]>         <![CDATA[Don't Podfade]]> Mon, 01 Jul 2019 06:01:31 GMT 0:38 5d197a7eb6077c2c6dd81c75 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-podfade 5d197a7eb6077c2c6dd81c75 5bb3c34841b240784593315f dont-podfade Phoebe full Don't podfade!

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>     Don't podfade!

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>         The Hidden Gem of Alexa The Hidden Gem of Alexa Fri, 28 Jun 2019 06:06:09 GMT 1:34 5d157635e470d0e2067d1969 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-hidden-gem-of-alexa 5d157635e470d0e2067d1969 5bb3c34841b240784593315f the-hidden-gem-of-alexa Flash Briefing - Stick with It full Flash Briefing takes the best of podcasting and makes it short and hands-free. Powerful medium. Early days.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>     Flash Briefing takes the best of podcasting and makes it short and hands-free. Powerful medium. Early days.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    ]]>         Order the Salad! Order the Salad! Thu, 27 Jun 2019 06:01:34 GMT 1:36 5d144bddeba5ea3e5a239c40 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/order-the-salad 5d144bddeba5ea3e5a239c40 5bb3c34841b240784593315f order-the-salad Twitter vs. Instagram full Does this analogy make sense?


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, news."


    Subscribe free on Apple Podcasts


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    ]]>     Does this analogy make sense?


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, news."


    Subscribe free on Apple Podcasts


    Enjoy this? Please leave a review on Amazon or Apple to help others find the show! Thank you.

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    ]]>         Want to reach 20 people or 43,918? Want to reach 20 people or 43,918? Wed, 26 Jun 2019 06:02:14 GMT 0:58 5d12f481e8344e7549b197d1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/want-to-reach-20-people-or-43918 5d12f481e8344e7549b197d1 5bb3c34841b240784593315f want-to-reach-20-people-or-43918 Websites vs. voice apps full There are 20.5 people per active website, there are 43,918 people per voice app. -Voicify (thank you Jason Fields)


    But that’s about to change. Don't snooze on this. Visit beetlemoment.com to reach out for a consultation.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     There are 20.5 people per active website, there are 43,918 people per voice app. -Voicify (thank you Jason Fields)


    But that’s about to change. Don't snooze on this. Visit beetlemoment.com to reach out for a consultation.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>         75% of U.S. Households 75% of U.S. Households Tue, 25 Jun 2019 06:02:58 GMT 0:56 5d11a478e3bd71a438b013ab false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/75-of-us-households 5d11a478e3bd71a438b013ab 5bb3c34841b240784593315f 75-of-us-households Smart Speakers in 2020 full Stats via Soundhound



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>     Stats via Soundhound



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

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    ]]>         Pricing Strategy Pitfalls - Bonus Episode Pricing Strategy Pitfalls - Bonus Episode Mon, 24 Jun 2019 06:02:01 GMT 0:51 5d03bbaf147b2ef946c36de4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pricing-strategy-pitfalls-bonus-episode 5d03bbaf147b2ef946c36de4 5bb3c34841b240784593315f pricing-strategy-pitfalls-bonus-episode full Enjoy a retroactive price hike when you cancel.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    More about voice marketing for your brand at beetlemoment.com

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    ]]>     Enjoy a retroactive price hike when you cancel.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

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    ]]>         Podcasting Stats - Pt. 2 of 2 Podcasting Stats - Pt. 2 of 2 Fri, 21 Jun 2019 06:01:19 GMT 1:01 5d0b03495be9156d168bd246 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcasting-stats-pt-2-of-2 5d0b03495be9156d168bd246 5bb3c34841b240784593315f podcasting-stats-pt-2-of-2 full How do people listen to podcasts?

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>     How do people listen to podcasts?

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

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    ]]>         Podcasting Stats - Pt. 1 of 2 Podcasting Stats - Pt. 1 of 2 Thu, 20 Jun 2019 06:00:21 GMT 1:02 5d0b031c5be9156d168bd245 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcasting-stats-pt-1-of-2 5d0b031c5be9156d168bd245 5bb3c34841b240784593315f podcasting-stats-pt-1-of-2 full How many podcasts are there?

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    More about voice marketing for your brand at beetlemoment.com

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    ]]>     How many podcasts are there?

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

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    ]]>         <![CDATA[Katherine Prescott - Alexa Privacy & Echo Show 5 - Preview]]> Wed, 19 Jun 2019 06:02:55 GMT 1:33 5d08456ea862b52416e52dc3 false https://beetlemoment.com/podcast/2019/6/17/039-katherine-prescott-alexa-privacy-amp-echo-show-5 5d08456ea862b52416e52dc3 5bb3c34841b240784593315f katherine-prescott-alexa-privacy-echo-show-5-preview Alexa Privacy and Echo Show 5 full Hear my interview with Katherine Prescott, Founder and Editor of Voicebrew.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    More about voice marketing for your brand at beetlemoment.com

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    ]]>     Hear my interview with Katherine Prescott, Founder and Editor of Voicebrew.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Speechify App Speechify App Tue, 18 Jun 2019 06:01:42 GMT 0:52 5d03bc0b147b2ef946c36de5 false https://www.getspeechify.com/ 5d03bc0b147b2ef946c36de5 5bb3c34841b240784593315f speechify-app Have Text Read to You full Click here to get Speechify app (human quality text to speech powered by AI).


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

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    ]]>     Click here to get Speechify app (human quality text to speech powered by AI).


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Amazon's Real Advertising Play - New BeanCast Episode]]> Mon, 17 Jun 2019 06:01:59 GMT 1:05 5d070b33073a57cb5890057d false http://thebeancast.com/ 5d070b33073a57cb5890057d 5bb3c34841b240784593315f amazons-real-advertising-play-new-beancast-episode full Listen to the new BeanCast about Amazon advertising, Mary Meeker's report, and more.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Listen to the new BeanCast about Amazon advertising, Mary Meeker's report, and more.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Alexa and Your Marketing Orchestra Alexa and Your Marketing Orchestra Fri, 14 Jun 2019 15:17:21 GMT 1:20 5d03ba81e01e451a6485e5fb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa-and-your-marketing-orchestra 5d03ba81e01e451a6485e5fb 5bb3c34841b240784593315f alexa-and-your-marketing-orchestra full Alexa's algorithm - part 2.

    Keep all marketing channels that are effective working in concert.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Alexa's algorithm - part 2.

    Keep all marketing channels that are effective working in concert.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Alexa's Algorithm]]> Thu, 13 Jun 2019 06:04:47 GMT 3:01 5cfdd4976454d8d320f397bf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexas-algorithm 5cfdd4976454d8d320f397bf 5bb3c34841b240784593315f alexas-algorithm Kinks full Junk skills

    Kinks in the algorithm will get resolved - the ecosystem is just young right now

    Flash Briefing is undervalued - keep an eye on the Alexa app. It'll get featured again.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    More about voice marketing for your brand at beetlemoment.com

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    ]]>     Junk skills

    Kinks in the algorithm will get resolved - the ecosystem is just young right now

    Flash Briefing is undervalued - keep an eye on the Alexa app. It'll get featured again.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


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    More about voice marketing for your brand at beetlemoment.com

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    ]]>         Content Wars: Spotify vs Apple Podcasts Content Wars: Spotify vs Apple Podcasts Wed, 12 Jun 2019 06:01:06 GMT 3:01 5cfdd3c1838a89c9632d1698 false https://www.fastcompany.com/90346735/anchor-is-spotifys-best-bet-to-beat-apple-for-control-of-your-ears 5cfdd3c1838a89c9632d1698 5bb3c34841b240784593315f content-wars-spotify-vs-apple-podcasts full My money is on audio.


    Topics:

    Spotify acquired Gimlet and Anchor

    Apple Podcasts and AirPods

    Television is dying


    “Spotify is still a distant second to Apple in podcasts, but they are growing fast,” Thompson wrote. “Just as importantly, Spotify already has a strongly growing advertising business […] that it can extend to podcasts. Anchor provides a way to capture new podcasters, leading them either to Spotify advertising or, in the case of rising stars, to Spotify exclusives.” -Anchor is Spotify’s best bet to beat Apple for control of your ears


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



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    More about voice marketing for your brand at beetlemoment.com

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    ]]>     My money is on audio.


    Topics:

    Spotify acquired Gimlet and Anchor

    Apple Podcasts and AirPods

    Television is dying


    “Spotify is still a distant second to Apple in podcasts, but they are growing fast,” Thompson wrote. “Just as importantly, Spotify already has a strongly growing advertising business […] that it can extend to podcasts. Anchor provides a way to capture new podcasters, leading them either to Spotify advertising or, in the case of rising stars, to Spotify exclusives.” -Anchor is Spotify’s best bet to beat Apple for control of your ears


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Our Money Culture Our Money Culture Tue, 11 Jun 2019 06:01:59 GMT 1:53 5cfdd25133d2c88c635d5e6e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/our-money-culture 5cfdd25133d2c88c635d5e6e 5bb3c34841b240784593315f our-money-culture full What's wrong with our money culture?


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    ]]>     What's wrong with our money culture?


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

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    ]]>         Pay by Voice - Tonetag Pay by Voice - Tonetag Mon, 10 Jun 2019 13:46:33 GMT 1:58 5cfe5f3b83a10041432d0745 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pay-by-voice-tonetag 5cfe5f3b83a10041432d0745 5bb3c34841b240784593315f pay-by-voice-tonetag full The start-up enables contactless digital transactions on mobile phones, card swiping machines, automated teller machines and other payment-enabling devices.
    It also offers software updates on regular intervals.
    ToneTag, which already has an existing partnership with Mastercard, is in the process of integrating its technology, which uses sound waves to transfer data, with the Amazon platform.

    -ToneTag raises up to $10 million from Amazon, Mastercard, others


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The start-up enables contactless digital transactions on mobile phones, card swiping machines, automated teller machines and other payment-enabling devices.
    It also offers software updates on regular intervals.
    ToneTag, which already has an existing partnership with Mastercard, is in the process of integrating its technology, which uses sound waves to transfer data, with the Amazon platform.

    -ToneTag raises up to $10 million from Amazon, Mastercard, others


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Preview: Phoebe Ohayon on Sonic Branding Preview: Phoebe Ohayon on Sonic Branding Fri, 07 Jun 2019 06:05:22 GMT 1:53 5cf6a4fe062e21ff7a78f600 false https://beetlemoment.com/podcast/2019/6/3/037-sonic-branding-phoebe-ohayon-from-voice-branding-agency-netherlands 5cf6a4fe062e21ff7a78f600 5bb3c34841b240784593315f preview-phoebe-ohayon-on-sonic-branding Clip from new podcast episode 37 full Hear the rest of my interview with Phoebe Ohayon from Voice Branding (Netherlands) - click here.



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>     Hear the rest of my interview with Phoebe Ohayon from Voice Branding (Netherlands) - click here.



    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         My Fire Alarm Story: Always Communicate My Fire Alarm Story: Always Communicate Thu, 06 Jun 2019 06:01:11 GMT 2:19 5cf083f0f132a9f20b483b91 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/my-fire-alarm-story-always-communicate 5cf083f0f132a9f20b483b91 5bb3c34841b240784593315f my-fire-alarm-story-always-communicate full What can I say? I'm sensitive to sound.

    Mentioned:


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


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    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     What can I say? I'm sensitive to sound.

    Mentioned:


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Photoshop Your Voice - Caterina Fake Podcast Rec Photoshop Your Voice - Caterina Fake Podcast Rec Wed, 05 Jun 2019 06:01:20 GMT 1:16 5cf087a58d65da057945bb30 false 5cf087a58d65da057945bb30 5bb3c34841b240784593315f photoshop-your-voice-caterina-fake-podcast-rec Voice Skins full See my tweets about Caterina Fake's recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show.


    The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into anything you want it to be. In real time.

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     See my tweets about Caterina Fake's recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show.


    The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into anything you want it to be. In real time.

    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Sponsorship instead of ads. TD Ameritrade example. Sponsorship instead of ads. TD Ameritrade example. Tue, 04 Jun 2019 06:01:39 GMT 1:50 5cf085c088bdda1073af5b9b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sponsorship-instead-of-ads-td-ameritrade-example 5cf085c088bdda1073af5b9b 5bb3c34841b240784593315f sponsorship-instead-of-ads-td-ameritrade-example full You can't advertise on Alexa, but you can sponsor a Flash Briefing. And it's a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here's the TD Ameritrade for Advisors (institutional) briefing I mentioned. Dani Fava headed up creation. She's on it. Being early is powerful.


    Think about a briefing that will serve your niche audience. On-demand audio - or briefcasts - are so much better than email marketing. Go west!


    A few points:

    • Podcast ads work - host reads are intimate and effective
    • Native content and sponsorship works
    • Podcast with more comments on this coming soon. Subscribe here so you don't miss it: bit.ly/playbm
    • Gartner estimates 30% of searches will be done by voice in 2020 (Comcast says 50% but that's been debunked)


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     You can't advertise on Alexa, but you can sponsor a Flash Briefing. And it's a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here's the TD Ameritrade for Advisors (institutional) briefing I mentioned. Dani Fava headed up creation. She's on it. Being early is powerful.


    Think about a briefing that will serve your niche audience. On-demand audio - or briefcasts - are so much better than email marketing. Go west!


    A few points:

    • Podcast ads work - host reads are intimate and effective
    • Native content and sponsorship works
    • Podcast with more comments on this coming soon. Subscribe here so you don't miss it: bit.ly/playbm
    • Gartner estimates 30% of searches will be done by voice in 2020 (Comcast says 50% but that's been debunked)


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Urgently's Skill. Branded Apps = Old News]]> Mon, 03 Jun 2019 06:01:30 GMT 2:23 5cf08356cb3d6689614129b8 false https://voicebot.ai/2019/05/29/an-alexa-skill-will-change-your-flat-tire-as-urgently-shows-new-path-to-voice-commerce-and-roadside-assistance/ 5cf08356cb3d6689614129b8 5bb3c34841b240784593315f urgentlys-skill-branded-apps-old-news full An Alexa Skill Will Change Your Flat Tire as Urgently Shows New Path to Voice Commerce and Roadside Assistance


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     An Alexa Skill Will Change Your Flat Tire as Urgently Shows New Path to Voice Commerce and Roadside Assistance


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Weekend Update Weekend Update Sat, 01 Jun 2019 06:01:49 GMT 0:16 5cf082fbd656004175d5eb1f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/weekend-update 5cf082fbd656004175d5eb1f 5bb3c34841b240784593315f weekend-update full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Briefcast.fm Briefcast.fm Fri, 31 May 2019 06:02:53 GMT 0:51 5cf08251cb3d6689614129b7 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/briefcastfm 5cf08251cb3d6689614129b7 5bb3c34841b240784593315f briefcastfm full Visit briefcast.fm, the first and only vetted network of the best Flash Briefings.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Visit briefcast.fm, the first and only vetted network of the best Flash Briefings.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Speech Recognition - Alexa vs Humans Speech Recognition - Alexa vs Humans Thu, 30 May 2019 06:01:33 GMT 0:38 5cedff8a3b1ef96179a92b6b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/speech-recognition-alexa-vs-humans 5cedff8a3b1ef96179a92b6b 5bb3c34841b240784593315f speech-recognition-alexa-vs-humans full We don't understand each other all that well...


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We don't understand each other all that well...


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Where Alexa Gets Information Where Alexa Gets Information Wed, 29 May 2019 06:01:28 GMT 0:35 5cedfee5085262e37a4b3835 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/where-alexa-gets-information 5cedfee5085262e37a4b3835 5bb3c34841b240784593315f where-alexa-gets-information full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[1985 AT&T Monopoly Breakup - Part 2 of 2]]> Tue, 28 May 2019 06:01:47 GMT 1:48 5ceb565d3d38c856706af7cc false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/1985-att-monopoly-breakup-part-2-of-2 5ceb565d3d38c856706af7cc 5bb3c34841b240784593315f 1985-att-monopoly-breakup-part-2-of-2 full Guest: Robert Binder


    Hear the full podcast


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Guest: Robert Binder


    Hear the full podcast


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Telecom Monopoly - Part 1 of 2 Telecom Monopoly - Part 1 of 2 Mon, 27 May 2019 06:01:52 GMT 1:26 5ceb55a03d38c856706af7cb false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/telecom-monopoly-part-1-of-2 5ceb55a03d38c856706af7cb 5bb3c34841b240784593315f telecom-monopoly-part-1-of-2 full Guest: Robert Binder


    Hear the full podcast (episode 36)


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Guest: Robert Binder


    Hear the full podcast (episode 36)


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Go Easy on Your Theatre Appearances Go Easy on Your Theatre Appearances Fri, 24 May 2019 06:02:39 GMT 0:24 5cdddf8fa7a184c24d923438 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/go-easy-on-your-theatre-appearances 5cdddf8fa7a184c24d923438 5bb3c34841b240784593315f go-easy-on-your-theatre-appearances You Can Be Seductive Like Napoleon! full Napoleon was seductive by not appearing at the theatre too often. Maybe we should do the same.

    Book mentioned: The Art of Seduction by Robert Greene


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Napoleon was seductive by not appearing at the theatre too often. Maybe we should do the same.

    Book mentioned: The Art of Seduction by Robert Greene


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[You're Yelling at the IVR]]> Thu, 23 May 2019 06:01:29 GMT 1:10 5cddea3a816652b75d318cca false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/youre-yelling-at-the-ivr 5cddea3a816652b75d318cca 5bb3c34841b240784593315f youre-yelling-at-the-ivr full You won't be making your own calls to customer service for long.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     You won't be making your own calls to customer service for long.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How People Discover Voice How People Discover Voice Wed, 22 May 2019 06:01:32 GMT 1:21 5cdde9df816652b75d318cc9 false https://voicebot.ai/2019/05/06/dave-isbitski-amazon-chief-evangelist-for-alexa-talks-voice-assistant-evolution-voicebot-podcast-ep-95/ 5cdde9df816652b75d318cc9 5bb3c34841b240784593315f how-people-discover-voice Dave Isbitski full Here's the interview with David Isbitski, Alexa Evangelist, on the Voicebot.ai Podcast.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Here's the interview with David Isbitski, Alexa Evangelist, on the Voicebot.ai Podcast.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice is the New HTML Voice is the New HTML Tue, 21 May 2019 06:01:19 GMT 0:53 5cdde951816652b75d318cc8 false https://www.thisweekinvoice.com/s3e19-apr-18-2019 5cdde951816652b75d318cc8 5bb3c34841b240784593315f voice-is-the-new-html The Easiest Programming Language Ever full Guest Mark Cuban talks with Bradley Metrock on This Week in Voice Season Finale. Message: Go build Alexa skills. It's easy. Anyone can do it.


    Takeaway: we are done with walled gardens. Technology is for everyone. That's #voicefirst.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Guest Mark Cuban talks with Bradley Metrock on This Week in Voice Season Finale. Message: Go build Alexa skills. It's easy. Anyone can do it.


    Takeaway: we are done with walled gardens. Technology is for everyone. That's #voicefirst.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Google Nest Privacy Policy Google Nest Privacy Policy Mon, 20 May 2019 06:02:51 GMT 2:18 5cdde856bda0543653f599b4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/google-nest-privacy-policy 5cdde856bda0543653f599b4 5bb3c34841b240784593315f google-nest-privacy-policy Everyone Learns from Facebook full There's an upside to Facebook's awful repeated privacy breaches.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     There's an upside to Facebook's awful repeated privacy breaches.


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         @alexa99: Missed opportunity @alexa99: Missed opportunity Fri, 17 May 2019 06:01:15 GMT 0:50 5cda2ac6737aa60e288b887b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa99-twitter 5cda2ac6737aa60e288b887b 5bb3c34841b240784593315f alexa99-twitter Amazon Twitter for Alexa full Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Experiential Marketing - Amazon Returns at Kohl's]]> Thu, 16 May 2019 06:02:59 GMT 1:05 5cda2b1c333ac3f658c3359d false https://www.businessinsider.com/how-to-return-amazon-orders-at-kohls-2017-11 5cda2b1c333ac3f658c3359d 5bb3c34841b240784593315f experiential-marketing-amazon-returns-kohls full Amazon / Kohl's Returns - news here from BI


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Amazon / Kohl's Returns - news here from BI


    Get the Voice Marketing Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts


    Enjoy this? Please leave a review on Amazon to help others find the show! Thank you.


    More about voice marketing for your brand at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Pt. 2 - Instagram Stories Flash Briefing Pt. 2 - Instagram Stories Flash Briefing Wed, 15 May 2019 06:01:41 GMT 3:56 5cda2a7b333ac3f658c3359c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pt-2-instagram-stories-flash-briefing 5cda2a7b333ac3f658c3359c 5bb3c34841b240784593315f pt-2-instagram-stories-flash-briefing Guest Host full Part 2 of 2 - here's my guest host Flash Briefing from The Instagram Stories


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Part 2 of 2 - here's my guest host Flash Briefing from The Instagram Stories


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Pt. 1 - Instagram Stories Flash Briefing Pt. 1 - Instagram Stories Flash Briefing Tue, 14 May 2019 06:01:43 GMT 3:26 5cda2a188d8b2843533d2204 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pt-1-instagram-stories-flash-briefing 5cda2a188d8b2843533d2204 5bb3c34841b240784593315f pt-1-instagram-stories-flash-briefing Guest Host full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Getting Up to Change the Channel Getting Up to Change the Channel Mon, 13 May 2019 06:14:58 GMT 0:56 5cd8fcfb4c4482be579c909d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/getting-up-to-change-the-channel 5cd8fcfb4c4482be579c909d 5bb3c34841b240784593315f getting-up-to-change-the-channel Ease of Use - Voice full Remember how you had to get up to change the channel? Remember typing?


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Remember how you had to get up to change the channel? Remember typing?


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Weekend Guest: The Instagram Stories Weekend Guest: The Instagram Stories Fri, 10 May 2019 06:02:02 GMT 1:21 5cd25d6681acef9127a5250d false https://www.amazon.com/The-Instagram-Stories-Flash-Briefing/dp/B07KHR835F 5cd25d6681acef9127a5250d 5bb3c34841b240784593315f weekend-guest-the-instagram-stories full I meant to say I'll be on Daniel's briefing, The Instagram Stories, Saturday and Sunday (not Friday and Saturday).


    Click here to enable The Instagram Stories - and tune in this weekend.


    Mentioned: Miki Agrawal, creator of THINX and Tushy Bidet


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     I meant to say I'll be on Daniel's briefing, The Instagram Stories, Saturday and Sunday (not Friday and Saturday).


    Click here to enable The Instagram Stories - and tune in this weekend.


    Mentioned: Miki Agrawal, creator of THINX and Tushy Bidet


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Podcast vs. Flash Briefing Podcast vs. Flash Briefing Thu, 09 May 2019 06:01:43 GMT 1:00 5cd25c082abd21b22861a2c1 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcast-vs-flash-briefing 5cd25c082abd21b22861a2c1 5bb3c34841b240784593315f podcast-vs-flash-briefing full Podcasting is crowded. Flash Briefing is next.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Podcasting is crowded. Flash Briefing is next.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Our human expectations for Alexa Our human expectations for Alexa Wed, 08 May 2019 06:02:35 GMT 0:54 5cd200f52203fd7617d6d366 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/our-human-expectations-for-alexa 5cd200f52203fd7617d6d366 5bb3c34841b240784593315f our-human-expectations-for-alexa full Melanie Touchstone asked on LinkedIn: Are we more emotional/critical with voice technology than we are with others? Do we personify the Siris and Alexas of the world and thus unconsciously expect some kind of anthropomorphic result?


    Yes, I think we have higher expectations for voice than other technology.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Melanie Touchstone asked on LinkedIn: Are we more emotional/critical with voice technology than we are with others? Do we personify the Siris and Alexas of the world and thus unconsciously expect some kind of anthropomorphic result?


    Yes, I think we have higher expectations for voice than other technology.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Facebook Causes Depression Facebook Causes Depression Tue, 07 May 2019 05:26:38 GMT 1:47 5cd1170fe7fb76f52d45f70c false https://www.bloomberg.com/opinion/articles/2019-05-01/what-we-want-doesn-t-always-make-us-happy 5cd1170fe7fb76f52d45f70c 5bb3c34841b240784593315f facebook-causes-depression Why Do We Keep Using It? full See the Bloomberg Opinion article here


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     See the Bloomberg Opinion article here


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Unilever's Voice First Ad on Spotify]]> Mon, 06 May 2019 06:01:43 GMT 2:14 5ccf700aac3a2a021342415b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/unilevers-voice-first-ad-on-spotify 5ccf700aac3a2a021342415b 5bb3c34841b240784593315f unilevers-voice-first-ad-on-spotify Branding and ROI full Hear the rest of this episode: Beetle Moment Marketing Podcast episode 34 show notes and web player (6 minute episode)


    Podcast:

    Listen or subscribe to the podcast here with 1 click: http://bit.ly/playbm <-- NEW universal smart link to 1-click open the podcast in your native player



    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the rest of this episode: Beetle Moment Marketing Podcast episode 34 show notes and web player (6 minute episode)


    Podcast:

    Listen or subscribe to the podcast here with 1 click: http://bit.ly/playbm <-- NEW universal smart link to 1-click open the podcast in your native player



    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."



    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Best Flash Briefing Tips: 5 of 5 - Daniel Hill Best Flash Briefing Tips: 5 of 5 - Daniel Hill Fri, 03 May 2019 06:02:01 GMT 1:34 5cc7af43aaec3052020da60d false https://beetlemoment.com/podcast/2019/4/23/033-five-tips-to-make-a-great-flash-briefing-with-daniel-hill 5cc7af43aaec3052020da60d 5bb3c34841b240784593315f best-flash-briefing-tips-5-of-5-daniel-hill Clip 5: Master Alexa Flash Briefing full Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe free on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe free on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Best Flash Briefing Tips: 4 of 5 - Daniel Hill Best Flash Briefing Tips: 4 of 5 - Daniel Hill Thu, 02 May 2019 06:02:31 GMT 2:09 5cc7adba16700357347face6 false https://beetlemoment.com/podcast/2019/4/23/033-five-tips-to-make-a-great-flash-briefing-with-daniel-hill 5cc7adba16700357347face6 5bb3c34841b240784593315f best-flash-briefing-tips-4-of-5-daniel-hill Clip 4: Master Alexa Flash Briefing full Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Best Flash Briefing Tips: 3 of 5 - Daniel Hill Best Flash Briefing Tips: 3 of 5 - Daniel Hill Wed, 01 May 2019 06:05:23 GMT 2:10 5cc7ad2cfc5e7cbf3686cacf false https://beetlemoment.com/podcast/2019/4/23/033-five-tips-to-make-a-great-flash-briefing-with-daniel-hill 5cc7ad2cfc5e7cbf3686cacf 5bb3c34841b240784593315f best-flash-briefing-tips-3-of-5-daniel-hill Clip 3: Master Alexa Flash Briefing full Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Best Flash Briefing Tips: 2 of 5 - Daniel Hill Best Flash Briefing Tips: 2 of 5 - Daniel Hill Tue, 30 Apr 2019 06:03:09 GMT 1:53 5cc7ace3e5bea1e07cf798ba false https://beetlemoment.com/podcast/2019/4/23/033-five-tips-to-make-a-great-flash-briefing-with-daniel-hill 5cc7ace3e5bea1e07cf798ba 5bb3c34841b240784593315f best-flash-briefing-tips-2-of-5-daniel-hill Clip 2: Master Alexa Flash Briefing full Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).


    ---> Enjoy this briefing? Please leave a review on Amazon!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Best Flash Briefing Tips: 1 of 5 - Daniel Hill Best Flash Briefing Tips: 1 of 5 - Daniel Hill Mon, 29 Apr 2019 06:01:30 GMT 1:29 5cc626e05330289b19e42128 false https://beetlemoment.com/podcast/2019/4/23/033-five-tips-to-make-a-great-flash-briefing-with-daniel-hill 5cc626e05330289b19e42128 5bb3c34841b240784593315f best-flash-briefing-tips-1-of-5-daniel-hill Podcast Clips: Master Alexa Flash Briefing full Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen) - listen here.


    ---> Enjoy this briefing? Please leave a review on Amazon here.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen) - listen here.


    ---> Enjoy this briefing? Please leave a review on Amazon here.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[996: Jack Ma's 72-Hour Work Week]]> Thu, 25 Apr 2019 06:01:46 GMT 3:03 5cc0e391fe324a2e6bebb895 false https://www.reddit.com/r/programming/comments/b799yb/github_protest_over_chinese_tech_companies_996/ 5cc0e391fe324a2e6bebb895 5bb3c34841b240784593315f 996-jack-mas-72-hour-work-week Miserable Workers full Here's my tweet with the Business Wars Daily podcast that inspired this briefing about 996, the 9am-9pm, 6 day week liked by Alibaba CEO Jack Ma.


    In an 8-Hour Day, the Average Worker Is Productive for This Many Hours

    --

    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Here's my tweet with the Business Wars Daily podcast that inspired this briefing about 996, the 9am-9pm, 6 day week liked by Alibaba CEO Jack Ma.


    In an 8-Hour Day, the Average Worker Is Productive for This Many Hours

    --

    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Scripted Podcasts: Voice Beats Text Scripted Podcasts: Voice Beats Text Wed, 24 Apr 2019 06:01:43 GMT 1:50 5cbe7c44fe324a2e6bebb80f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/scripted-podcasts-voice-beats-text 5cbe7c44fe324a2e6bebb80f 5bb3c34841b240784593315f scripted-podcasts-voice-beats-text full Why a scripted podcast is more powerful than the same script published as text.


    Great scripted podcasts mentioned:

    1. Freakonomics
    2. Hidden Brain
    3. Akimbo with Seth Godin
    4. Trailblazers
    5. You Must Remember This
    6. Business Wars


    If you like this briefing, please leave a review on Amazon: http://bit.ly/beetleflash

    Thank you!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Why a scripted podcast is more powerful than the same script published as text.


    Great scripted podcasts mentioned:

    1. Freakonomics
    2. Hidden Brain
    3. Akimbo with Seth Godin
    4. Trailblazers
    5. You Must Remember This
    6. Business Wars


    If you like this briefing, please leave a review on Amazon: http://bit.ly/beetleflash

    Thank you!


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Hidden Costs of FT Employees The Hidden Costs of FT Employees Tue, 23 Apr 2019 06:11:41 GMT 2:00 5cb2b2fbd5563f8330e78a03 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-hidden-costs-of-ft-employees 5cb2b2fbd5563f8330e78a03 5bb3c34841b240784593315f the-hidden-costs-of-ft-employees Most Companies are Pennywise full Contractors often mean savings, even when they appear to cost more. Contractors are like the bulk bins at the grocery store: buy only as much as you need, and don't pay extra for packaging.


    And when they're remote, that's the equivalent of Amazon Prime Whole Foods delivery.



    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Contractors often mean savings, even when they appear to cost more. Contractors are like the bulk bins at the grocery store: buy only as much as you need, and don't pay extra for packaging.


    And when they're remote, that's the equivalent of Amazon Prime Whole Foods delivery.



    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Worse: Crappy Site or Breathy Podcast? Worse: Crappy Site or Breathy Podcast? Mon, 22 Apr 2019 06:01:18 GMT 0:49 5cb2b2b0d5a997035540418c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/worse-crappy-site-or-breathy-podcast 5cb2b2b0d5a997035540418c 5bb3c34841b240784593315f worse-crappy-site-or-breathy-podcast full Poor audio hurts the brain faster and more annoyingly than poor visuals. We will avoid noise and cacophony at any cost. We can look at a crappy website much longer than we can tolerate poor audio.

    Sonic branding is important.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Poor audio hurts the brain faster and more annoyingly than poor visuals. We will avoid noise and cacophony at any cost. We can look at a crappy website much longer than we can tolerate poor audio.

    Sonic branding is important.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Flash Briefing is like Apple News, Not Apps Flash Briefing is like Apple News, Not Apps Fri, 19 Apr 2019 06:06:05 GMT 0:54 5cb2b1a5fe324a2e6bebb41b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/flash-is-like-apple-news-not-apps 5cb2b1a5fe324a2e6bebb41b 5bb3c34841b240784593315f flash-is-like-apple-news-not-apps Why Flash Beats Custom Alexa Skills full Flash Briefing is the easiest way to reach your audience daily. It requires no break in their routine, no invocation to remember. It's like Apple News vs a branded app in the back of someone's phone.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Flash Briefing is the easiest way to reach your audience daily. It requires no break in their routine, no invocation to remember. It's like Apple News vs a branded app in the back of someone's phone.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here


    Enjoy this? Please leave a review on Amazon to help others find the show! Thanks.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[We're Babies in a Nest]]> Thu, 18 Apr 2019 06:01:41 GMT 0:59 5cb2b09f27bf7fd41dc7447f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/were-babies-in-a-nest 5cb2b09f27bf7fd41dc7447f 5bb3c34841b240784593315f were-babies-in-a-nest But Not at the Office full Why the office is so cold.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Why the office is so cold.


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The New 1-Click Buy: Voice Shopping The New 1-Click Buy: Voice Shopping Wed, 17 Apr 2019 06:04:27 GMT 0:11 5cae66386b41bf484218eeed false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-new-1-click-buy-voice-shopping 5cae66386b41bf484218eeed 5bb3c34841b240784593315f the-new-1-click-buy-voice-shopping full Amazon patented the 1-click buy. It removed friction from online shopping.

    Voice is the new 1-click.

    Click is already becoming skeuomorphic (a design throwback, in short, like "roll the window down" or "rewind the tape."). Instead of 1-click, try "1-speak."


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Amazon patented the 1-click buy. It removed friction from online shopping.

    Voice is the new 1-click.

    Click is already becoming skeuomorphic (a design throwback, in short, like "roll the window down" or "rewind the tape."). Instead of 1-click, try "1-speak."


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How to Remove Your Alexa Recordings How to Remove Your Alexa Recordings Tue, 16 Apr 2019 06:15:31 GMT 1:48 5cb2afacd50035b448677184 false http://time.com/4186673/amazon-echo-alexa-delete-recordings/ 5cb2afacd50035b448677184 5bb3c34841b240784593315f how-to-remove-your-alexa-recordings If You Really Want To full "To remove individual recordings, open the Amazon Alexa app on your mobile device. In the sidebar, select settings, and then history. This pulls up a list of all the requests you’ve ever made of Alexa. You can even select them to hear the actual recording, if you please. But say that you were embarrassed to have asked to hear Paul McCartney’s “Wonderful Christmastime.” Selecting that request will also pull up an option for deleting the recording. Tap or click on it, and it’s like it never happened.


    To wipe Alexa’s entire catalog of your requests, visit the Amazon Connect and Devices website, a great resource for any of your Amazon associated gear, including Kindles. From there, select the “Your Devices” tab, then your Amazon Echo, then “manage voice recordings” and delete everything. And there you have it — a spotless Echo, full of nothing."

    -http://time.com/4186673/amazon-echo-alexa-delete-recordings/


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     "To remove individual recordings, open the Amazon Alexa app on your mobile device. In the sidebar, select settings, and then history. This pulls up a list of all the requests you’ve ever made of Alexa. You can even select them to hear the actual recording, if you please. But say that you were embarrassed to have asked to hear Paul McCartney’s “Wonderful Christmastime.” Selecting that request will also pull up an option for deleting the recording. Tap or click on it, and it’s like it never happened.


    To wipe Alexa’s entire catalog of your requests, visit the Amazon Connect and Devices website, a great resource for any of your Amazon associated gear, including Kindles. From there, select the “Your Devices” tab, then your Amazon Echo, then “manage voice recordings” and delete everything. And there you have it — a spotless Echo, full of nothing."

    -http://time.com/4186673/amazon-echo-alexa-delete-recordings/


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Alexa Is Not Spying on You Alexa Is Not Spying on You Mon, 15 Apr 2019 06:02:30 GMT 2:00 5cb2aeead50035b448677183 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa-is-not-spying-on-you 5cb2aeead50035b448677183 5bb3c34841b240784593315f alexa-is-not-spying-on-you full The media is freaking out about Alexa privacy, but here’s the truth



    by Katherine Prescott, voicebrew.com


    Get this free daily Flash Briefing on Alexa:


    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The media is freaking out about Alexa privacy, but here’s the truth



    by Katherine Prescott, voicebrew.com


    Get this free daily Flash Briefing on Alexa:


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    ]]>         Voice Gives Customers Hassle-Free Voice Gives Customers Hassle-Free Sat, 13 Apr 2019 06:01:29 GMT 0:34 5cae65872c49ab4540ef978b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-gives-customers-hassle-free 5cae65872c49ab4540ef978b 5bb3c34841b240784593315f voice-gives-customers-hassle-free Sound:10x Faster than Blink of an Eye full We process sound 10x faster than the blink of an eye. Your customers like fast and easy. That's the power of voice.

    #voicefirst


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    ]]>     We process sound 10x faster than the blink of an eye. Your customers like fast and easy. That's the power of voice.

    #voicefirst


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    ]]>         Which Company is Ruining Alexa for Everyone? Part 2 of 2 Which Company is Ruining Alexa for Everyone? Part 2 of 2 Fri, 12 Apr 2019 06:03:48 GMT 2:31 5cae64d9661bc11e40df991d false https://twitter.com/emilybinder/status/1114211430625161216 5cae64d9661bc11e40df991d 5bb3c34841b240784593315f which-company-is-ruining-alexa-for-everyone-part-2-of-2 You Get What You Give full This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are.


    Alexa SEO - let's not make this a dumpster fire like the rest of the internet.


    Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer, spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst. We want a voice space with LESS garbage & black magic. Do better.

    Click to retweet me (@emilybinder) on this

    About: "@SpokenLayer is the leading provider of voice-driven media for virtual assistants and connected devices". Leaders don't brute force clog platforms with junk in order to rank. Please stop: this makes a poor UX for everyone on @alexa99. #voicefirst


    Click to see the tweets and retweet or comment on Twitter



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    ]]>     This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are.


    Alexa SEO - let's not make this a dumpster fire like the rest of the internet.


    Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer, spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst. We want a voice space with LESS garbage & black magic. Do better.

    Click to retweet me (@emilybinder) on this

    About: "@SpokenLayer is the leading provider of voice-driven media for virtual assistants and connected devices". Leaders don't brute force clog platforms with junk in order to rank. Please stop: this makes a poor UX for everyone on @alexa99. #voicefirst


    Click to see the tweets and retweet or comment on Twitter



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    ]]>         Which Company is Ruining Alexa for Everyone? Part 1 of 2 Which Company is Ruining Alexa for Everyone? Part 1 of 2 Thu, 11 Apr 2019 06:05:10 GMT 1:06 5cae38eefe324a2e6bebb37e false https://twitter.com/emilybinder/status/1115727369103400960 5cae38eefe324a2e6bebb37e 5bb3c34841b240784593315f spokenlayer-is-ruining-alexa-for-everyone-part-1-of-2 Junk Skills - SEO Squatting full This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are.


    Alexa SEO - let's not make this a dumpster fire like the rest of the internet.


    Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer, spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst. We want a voice space with LESS garbage & black magic. Do better.

    Click to retweet me (@emilybinder) on this

    About: "@SpokenLayer is the leading provider of voice-driven media for virtual assistants and connected devices". Leaders don't brute force clog platforms with junk in order to rank. Please stop: this makes a poor UX for everyone on @alexa99. #voicefirst


    Click to see the tweets and retweet or comment on Twitter



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    ]]>     This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are.


    Alexa SEO - let's not make this a dumpster fire like the rest of the internet.


    Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer, spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst. We want a voice space with LESS garbage & black magic. Do better.

    Click to retweet me (@emilybinder) on this

    About: "@SpokenLayer is the leading provider of voice-driven media for virtual assistants and connected devices". Leaders don't brute force clog platforms with junk in order to rank. Please stop: this makes a poor UX for everyone on @alexa99. #voicefirst


    Click to see the tweets and retweet or comment on Twitter



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    ]]>         <![CDATA[Tara Brach's Voice]]> Wed, 10 Apr 2019 06:01:39 GMT 0:59 5caac78dfe324a2e6beba915 false https://www.tarabrach.com/guided-meditations/ 5caac78dfe324a2e6beba915 5bb3c34841b240784593315f tara-brachs-free-podcast An Easier Way to Start Meditating full Listen to Tara Brach's guided meditations for serious wisdom.


    Search for Tara Brach on Apple Podcasts or any podcast player.



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    ]]>     Listen to Tara Brach's guided meditations for serious wisdom.


    Search for Tara Brach on Apple Podcasts or any podcast player.



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    ]]>         How People Really Discover Voice Apps How People Really Discover Voice Apps Tue, 09 Apr 2019 06:01:41 GMT 0:55 5caac6f9c1002a1e19500939 false https://voicebot.ai/research/ 5caac6f9c1002a1e19500939 5bb3c34841b240784593315f how-people-really-discover-voice-apps full Grab the 2019 smart speaker consumer adoption report here (from voiceboit.ai and Voicify)


    Get this free daily Flash Briefing on Alexa:

    Beetle Moment Marketing wants to crawl into your ear...

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    ]]>     Grab the 2019 smart speaker consumer adoption report here (from voiceboit.ai and Voicify)


    Get this free daily Flash Briefing on Alexa:

    Beetle Moment Marketing wants to crawl into your ear...

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    ]]>         Clean Feed, Clean Mind Clean Feed, Clean Mind Mon, 08 Apr 2019 06:01:11 GMT 0:53 5caac6ab6aab7bd417d3201a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/clean-feed-clean-mind 5caac6ab6aab7bd417d3201a 5bb3c34841b240784593315f clean-feed-clean-mind Instagram Ego full Don't follow anyone whose content doesn't align with your goals for how you spend your time and the information you let in. And don't apologize for cleaning up your feed.


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    ]]>     Don't follow anyone whose content doesn't align with your goals for how you spend your time and the information you let in. And don't apologize for cleaning up your feed.


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>         Paid Maternity Leave Would Help Paid Maternity Leave Would Help Fri, 05 Apr 2019 06:01:33 GMT 1:44 5ca37f76077e353d574ccfa8 false https://www.fool.com/investing/2019/03/26/the-fed-an-interview-with-sallie-krawcheck-and-sto.aspx 5ca37f76077e353d574ccfa8 5bb3c34841b240784593315f paid-maternity-leave-would-help Sally Krawcheck on Motley Fool full “If there was one thing I could do to help women advance in business, it would be for the US to have a mandated paid maternity leave. We are the only developed country in the world that does not. It's effing nuts.” -Sally Krawcheck ⁦@Ellevest⁩


    Via:

    The Fed, an Interview With Sallie Krawcheck, and Stocks We’re Watching


    We are one of two countries in the world that do not. That's effing, effing nuts, and just sort of cruel, quite honestly. We're the richest country in the world. We say we love mothers. We say we want the economy to grow. And yet we have no mandated paid family leave. No wonder we've seen a decline in the percent of women in the workforce over the past few decades, which hurts our economy, keeps us below the growth rate that we could achieve. All for the view that this is some unbearable expense, that we will have women out of the office for X number of weeks when they have babies. But wait, there's research from KPMG that shows that a family leave policy, specifically a maternity leave policy, pays for itself within a year, because if you're giving a break to people when they have a newborn at home or a family event, they are more likely to return to work and, therefore the company doesn't have to pay to replace them and pay to train their replacement.
    It's not an expense. It's an investment. Businesspeople, we would invest in anything that would pay back in a year all day long. Not even think about it. All day long. And yet, as a country, we have not managed to raise awareness of this issue or affect this change, which is just crazy to me. It's just crazy.

    - Sally Krawcheck


    Benefits:

    Keeps families economically self sufficient

    Leave improves productivity

    and more...



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    ]]>     “If there was one thing I could do to help women advance in business, it would be for the US to have a mandated paid maternity leave. We are the only developed country in the world that does not. It's effing nuts.” -Sally Krawcheck ⁦@Ellevest⁩


    Via:

    The Fed, an Interview With Sallie Krawcheck, and Stocks We’re Watching


    We are one of two countries in the world that do not. That's effing, effing nuts, and just sort of cruel, quite honestly. We're the richest country in the world. We say we love mothers. We say we want the economy to grow. And yet we have no mandated paid family leave. No wonder we've seen a decline in the percent of women in the workforce over the past few decades, which hurts our economy, keeps us below the growth rate that we could achieve. All for the view that this is some unbearable expense, that we will have women out of the office for X number of weeks when they have babies. But wait, there's research from KPMG that shows that a family leave policy, specifically a maternity leave policy, pays for itself within a year, because if you're giving a break to people when they have a newborn at home or a family event, they are more likely to return to work and, therefore the company doesn't have to pay to replace them and pay to train their replacement.
    It's not an expense. It's an investment. Businesspeople, we would invest in anything that would pay back in a year all day long. Not even think about it. All day long. And yet, as a country, we have not managed to raise awareness of this issue or affect this change, which is just crazy to me. It's just crazy.

    - Sally Krawcheck


    Benefits:

    Keeps families economically self sufficient

    Leave improves productivity

    and more...



    Get this free daily Flash Briefing on Alexa:

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    ]]>         180 Smart Speakers Sold Per Minute 180 Smart Speakers Sold Per Minute Thu, 04 Apr 2019 06:01:35 GMT 0:53 5ca37ea6fe324a2e6beba506 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/180-smart-speakers-sold-per-minute 5ca37ea6fe324a2e6beba506 5bb3c34841b240784593315f 180-smart-speakers-sold-per-minute full Here's the chart:


    This is What Happens in an Internet Minute in 2019 [Infographic]


    Share on Twitter:

    https://twitter.com/emilybinder/status/1112494152938328069



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    ]]>     Here's the chart:


    This is What Happens in an Internet Minute in 2019 [Infographic]


    Share on Twitter:

    https://twitter.com/emilybinder/status/1112494152938328069



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    ]]>         Impossible is Possible Impossible is Possible Tue, 02 Apr 2019 06:19:27 GMT 0:56 5ca37de2ccfb241121bcdbbe false https://www.bloomberg.com/news/articles/2019-04-01/burger-king-tests-plant-based-meat-with-an-impossible-whopper 5ca37de2ccfb241121bcdbbe 5bb3c34841b240784593315f impossible-is-possible Burger King full Burger King Tests Plant-Based Meat With an Impossible Whopper



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    ]]>     Burger King Tests Plant-Based Meat With an Impossible Whopper



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    ]]>         Pippa Markers Save Me Time Pippa Markers Save Me Time Mon, 01 Apr 2019 06:01:48 GMT 1:26 5c999c181967770c65bbea2e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pippa-markers-save-me-time 5c999c181967770c65bbea2e 5bb3c34841b240784593315f pippa-markers-save-me-time Editing a Podcast - Smarter full Big fan of Pippa - the smartest way to share your podcast (or Flash Briefing). Get a $25 Amazon Gift Card when you sign up here for a year of hosting.


    I use markers to automatically insert pre-roll and post-roll into my show.


    Get this free daily Flash Briefing on Alexa:

    Beetle Moment Marketing wants to crawl into your ear...

    1) Click "Enable" here: http://bit.ly/beetleflash

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    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Big fan of Pippa - the smartest way to share your podcast (or Flash Briefing). Get a $25 Amazon Gift Card when you sign up here for a year of hosting.


    I use markers to automatically insert pre-roll and post-roll into my show.


    Get this free daily Flash Briefing on Alexa:

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    ]]>         True Story: Raspberry Ketones Boi True Story: Raspberry Ketones Boi Sat, 30 Mar 2019 06:21:05 GMT 1:36 5c999ae5276ccb91668c5f7f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/true-story-raspberry-ketones-boi 5c999ae5276ccb91668c5f7f 5bb3c34841b240784593315f true-story-raspberry-ketones-boi Shady Facebook Marketing full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

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    ]]>         Music Matters Music Matters Fri, 29 Mar 2019 06:18:28 GMT 0:59 5c999a23a668414b6567af31 false https://www.emilybinder.com/marketing/marketing-tomorrow-whats-the-sound-of-your-brand/ 5c999a23a668414b6567af31 5bb3c34841b240784593315f music-matters Playlist Your Business with Care full Follow me on Spotify for GREAT playlists that never disappoint. :)


    Read more about the importance of sonic branding: What's the Sound of Your Brand?


    #voicefirst


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    ]]>     Follow me on Spotify for GREAT playlists that never disappoint. :)


    Read more about the importance of sonic branding: What's the Sound of Your Brand?


    #voicefirst


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    1) Click "Enable" here: http://bit.ly/beetleflash

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    ]]>         AirPods - Sleeping Giant of Voice AirPods - Sleeping Giant of Voice Thu, 28 Mar 2019 06:17:30 GMT 0:52 5c999985fe324a2e6beba2f5 false https://www.digitaltrends.com/home-theater/new-apple-airpods-wireless-charging-2019/ 5c999985fe324a2e6beba2f5 5bb3c34841b240784593315f airpods-sleeping-giant-of-voice full "The new Apple AirPods will be $159 with a standard charging case — a price that is unchanged from the previous version — and $199 with a new wireless charging case. Both are available for order on Apple.com right now, and will be in stores next week. You can also buy just the wireless charging case for $79.

    The biggest change is one that none of us will ever see: The new AirPods are powered by Apple’s H1 wireless chip, which is the successor to the W1 found in the original AirPods. Apple claims it improves the audio experience, as well as wireless synchronization. The new AirPods have up to 50 percent more talk time compared to the first generation. “Switching between devices while listening to music on iPhone, Apple Watch, or iPad is more seamless than ever with two times faster connect times,” according to the announcement. The H1 chip also delivers up to 30 percent lower gaming latency.

    The other key enhancement that the H1 chip offers, is the ability to summon Siri with just your voice."

    -Digital Trends



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    ]]>     "The new Apple AirPods will be $159 with a standard charging case — a price that is unchanged from the previous version — and $199 with a new wireless charging case. Both are available for order on Apple.com right now, and will be in stores next week. You can also buy just the wireless charging case for $79.

    The biggest change is one that none of us will ever see: The new AirPods are powered by Apple’s H1 wireless chip, which is the successor to the W1 found in the original AirPods. Apple claims it improves the audio experience, as well as wireless synchronization. The new AirPods have up to 50 percent more talk time compared to the first generation. “Switching between devices while listening to music on iPhone, Apple Watch, or iPad is more seamless than ever with two times faster connect times,” according to the announcement. The H1 chip also delivers up to 30 percent lower gaming latency.

    The other key enhancement that the H1 chip offers, is the ability to summon Siri with just your voice."

    -Digital Trends



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    ]]>         The Compound Show - NEW Alexa Skill The Compound Show - NEW Alexa Skill Tue, 26 Mar 2019 06:02:53 GMT 1:32 5c97dee939d303053400c9e8 false https://www.amazon.com/Ritholtz-Wealth-Management-LLC-Compound/dp/B07P777QBZ 5c97dee939d303053400c9e8 5bb3c34841b240784593315f the-compound-show-new-alexa-skill Investing with Ritholtz full The Compound Show - new on Alexa, from Ritholtz Wealth Management!


    What if you could listen in on regular conversations between professionals working in money management today?
    The Compound mini-podcast is the first of its kind - real unscripted conversations about investing, from the industry's experts. Created by Downtown Josh Brown, CEO of Ritholtz Wealth Management, The Compound brings you into discussions about the stock market, interest rates and bonds, ETFs, fund selection, trends, big trades, asset allocation, portfolio construction, industry gossip and much more. Enable our skill and get in deep with us on some of the most important investing topics of the moment!


    Subscribe free on Alexa:

    1. Click here to enable
    2. Say, "Alexa, open The Compound Show."


    Keep in touch on Twitter:

    The Compound Show: @thecompoundnews

    Downtown Josh Brown: @reformedbroker


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    ]]>     The Compound Show - new on Alexa, from Ritholtz Wealth Management!


    What if you could listen in on regular conversations between professionals working in money management today?
    The Compound mini-podcast is the first of its kind - real unscripted conversations about investing, from the industry's experts. Created by Downtown Josh Brown, CEO of Ritholtz Wealth Management, The Compound brings you into discussions about the stock market, interest rates and bonds, ETFs, fund selection, trends, big trades, asset allocation, portfolio construction, industry gossip and much more. Enable our skill and get in deep with us on some of the most important investing topics of the moment!


    Subscribe free on Alexa:

    1. Click here to enable
    2. Say, "Alexa, open The Compound Show."


    Keep in touch on Twitter:

    The Compound Show: @thecompoundnews

    Downtown Josh Brown: @reformedbroker


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    ]]>         Humble Brag, I See You Humble Brag, I See You Mon, 25 Mar 2019 06:27:49 GMT 1:12 5c97e81267d3388e3c900576 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/humble-brag-i-see-you 5c97e81267d3388e3c900576 5bb3c34841b240784593315f humble-brag-i-see-you full Stop with the end zone dance.


    Get this free daily Flash Briefing on Alexa:

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    ]]>     Stop with the end zone dance.


    Get this free daily Flash Briefing on Alexa:

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    ]]>         VOICE Summit - Panel Announced VOICE Summit - Panel Announced Sat, 23 Mar 2019 06:01:46 GMT 0:58 5c92f09086bcf4fd128fcfbb false https://www.voicesummit.ai/ 5c92f09086bcf4fd128fcfbb 5bb3c34841b240784593315f voice-summit-panel-announced full Join us at VOICE Summit!


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    ]]>     Join us at VOICE Summit!


    Get this free daily Flash Briefing on Alexa:

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    ]]>         Talk with Michelle Excell at SXSW Talk with Michelle Excell at SXSW Fri, 22 Mar 2019 06:02:00 GMT 0:40 5c92f04b86bcf4fd128fcfba false https://beetlemoment.com/podcast/2019/3/19/032-simple-works-voice-marketing-for-brands-with-michelle-excell 5c92f04b86bcf4fd128fcfba 5bb3c34841b240784593315f talk-with-michelle-excell-at-sxsw On the latest Beetle Moment Marketing Podcast full Hear my interview with Michelle Excell

    Voice Marketing and more

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Hear my interview with Michelle Excell

    Voice Marketing and more

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         New Instagram Commerce New Instagram Commerce Thu, 21 Mar 2019 06:30:25 GMT 1:12 5c92efe123f87b4c10d65031 false https://www.theverge.com/2019/3/19/18271840/instagram-checkout-shopping-facebook-business 5c92efe123f87b4c10d65031 5bb3c34841b240784593315f new-instagram-commerce Voice Shopping is Next full Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. -The Verge

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. -The Verge

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Grocery Wars: HEB Curbside vs. Amazon Prime Whole Foods Delivery Grocery Wars: HEB Curbside vs. Amazon Prime Whole Foods Delivery Wed, 20 Mar 2019 06:01:55 GMT 1:32 5c8f17baa24d5dc86efe7453 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/grocery-wars-heb-curbside-vs-amazon-prime-whole-foods-delive 5c8f17baa24d5dc86efe7453 5bb3c34841b240784593315f grocery-wars-heb-curbside-vs-amazon-prime-whole-foods-delive Easy Wins full Physical retail is going away. You will remember going to the store like you remember using the payphone.


    Grocery delivery and pickup options here in Austin, Texas:

    1. HEB Curbside: $4.95 to come pick up your groceries
    2. Amazon Prime Whole Foods delivery: free for a spend over $35


    Easy wins.


    Music credit:

    Commodores - "Easy"



    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Physical retail is going away. You will remember going to the store like you remember using the payphone.


    Grocery delivery and pickup options here in Austin, Texas:

    1. HEB Curbside: $4.95 to come pick up your groceries
    2. Amazon Prime Whole Foods delivery: free for a spend over $35


    Easy wins.


    Music credit:

    Commodores - "Easy"



    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."


    Subscribe on Apple Podcasts here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Marketing : Cryptocurrency Voice Marketing : Cryptocurrency Tue, 19 Mar 2019 06:02:48 GMT 0:59 5c8f0f06cafe3a43242a8278 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-marketing-cryptocurrency 5c8f0f06cafe3a43242a8278 5bb3c34841b240784593315f voice-marketing-cryptocurrency full What do voice marketing and cryptocurrency have in common?


    Democratize access.


    #cryptohippie

    #voicefirst


    Music credit:

    The Kills - "The Future Starts So Slow"

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     What do voice marketing and cryptocurrency have in common?


    Democratize access.


    #cryptohippie

    #voicefirst


    Music credit:

    The Kills - "The Future Starts So Slow"

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Can I Get Your Number? Facebook & LinkedIn]]> Mon, 18 Mar 2019 06:02:12 GMT 1:30 5c8f1216075e0d6427d90a8b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/can-i-get-your-number-facebook-linkedin 5c8f1216075e0d6427d90a8b 5bb3c34841b240784593315f can-i-get-your-number-facebook-linkedin Tracking You full Social media apps use your phone number to triangulate data such as purchase history, not to help you with two factor authentication or account security. Please LinkedIn. No you can't have my phone number.


    Some folks don't agree (tweet).


    In 2015 I warned people that LinkedIn was mining user data (contacts, calendars, etc.):

    How to Manage LinkedIn Privacy – Stop Sharing Your Contacts


    News article:

    Now Facebook is allowing anyone to look you up using your security phone number - Fast Company 3/4/2019


    Music credit:

    Hall and Oates - "Private Eyes"

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Social media apps use your phone number to triangulate data such as purchase history, not to help you with two factor authentication or account security. Please LinkedIn. No you can't have my phone number.


    Some folks don't agree (tweet).


    In 2015 I warned people that LinkedIn was mining user data (contacts, calendars, etc.):

    How to Manage LinkedIn Privacy – Stop Sharing Your Contacts


    News article:

    Now Facebook is allowing anyone to look you up using your security phone number - Fast Company 3/4/2019


    Music credit:

    Hall and Oates - "Private Eyes"

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Don't Quote Yourself - Mitch Joel]]> Fri, 15 Mar 2019 06:02:03 GMT 0:49 5c8880f5ebe2844d3efd54d1 false https://www.sixpixels.com/articles/archives/dont-quote-yourself-mitch-joel/ 5c8880f5ebe2844d3efd54d1 5bb3c34841b240784593315f dont-quote-yourself-mitch-joel full
  • Don't Quote Yourself by Mitch Joel
  • Follow @mitchjoel (he is really smart)
  • Here's Mitch's podcast: Six Pixels of Separation (I've been listening for almost a decade - it is good every time)


    • Music credit: De La Soul - "Me, Myself & I"


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • Don't Quote Yourself by Mitch Joel
  • Follow @mitchjoel (he is really smart)
  • Here's Mitch's podcast: Six Pixels of Separation (I've been listening for almost a decade - it is good every time)


    • Music credit: De La Soul - "Me, Myself & I"


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Facebook Shifts Focus to Privacy Facebook Shifts Focus to Privacy Thu, 14 Mar 2019 06:02:16 GMT 1:00 5c887fc26e807f417816c442 false https://www.nbcnews.com/tech/internet/mark-zuckerberg-says-future-facebook-messaging-not-social-media-n980146 5c887fc26e807f417816c442 5bb3c34841b240784593315f facebook-shifts-focus-to-privacy Marketers will flood voice when this happens full "Facebook's shift in corporate focus, which Zuckerberg said would happen over a few years, would mean less sharing on services such as Facebook and Instagram and more private messages that cannot be seen by anyone else, including by people at the company, because they'd be encrypted." -Mark Zuckerberg to shift Facebook toward a 'privacy-focused' platform


    Social media as we know it will be over soon.

    #voicefirst baby!


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     "Facebook's shift in corporate focus, which Zuckerberg said would happen over a few years, would mean less sharing on services such as Facebook and Instagram and more private messages that cannot be seen by anyone else, including by people at the company, because they'd be encrypted." -Mark Zuckerberg to shift Facebook toward a 'privacy-focused' platform


    Social media as we know it will be over soon.

    #voicefirst baby!


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Mark Cuban: Build a Business on Alexa or Google Mark Cuban: Build a Business on Alexa or Google Wed, 13 Mar 2019 06:01:59 GMT 0:26 5c887ea645095a9c4518f87e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/mark-cuban-build-a-business-on-alexa-or-google 5c887ea645095a9c4518f87e 5bb3c34841b240784593315f mark-cuban-build-a-business-on-alexa-or-google full Writing's on the wall.


    Peter Kafka from Recode interviews Mark Cuban at SXSW 2019: Mark Cuban says you — yes, you — need to understand how AI works


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Writing's on the wall.


    Peter Kafka from Recode interviews Mark Cuban at SXSW 2019: Mark Cuban says you — yes, you — need to understand how AI works


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dumb Phones Dumb Phones Tue, 12 Mar 2019 06:05:00 GMT 0:56 5c86ce251f7a0b726dd7c39e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dumb-phones 5c86ce251f7a0b726dd7c39e 5bb3c34841b240784593315f dumb-phones full We are getting away from our dumb thumbs and moving to voice.


    The average person:

    Speaks 110-130 WPM (words per minute). 

    -Types 38-40 WPM

    -Has the mental capacity to understand speech at 400 WPM 


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We are getting away from our dumb thumbs and moving to voice.


    The average person:

    Speaks 110-130 WPM (words per minute). 

    -Types 38-40 WPM

    -Has the mental capacity to understand speech at 400 WPM 


    Get this free daily Flash Briefing on Alexa:

    1) Click "Enable" here: http://bit.ly/beetleflash

    2) Say, "Alexa, Flash Briefing."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         B2C Brands Benefit from Voice Marketing B2C Brands Benefit from Voice Marketing Mon, 11 Mar 2019 06:28:26 GMT 0:40 5c82de217f1301be06d44924 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/b2c-brands-benefit-from-voice-marketing 5c82de217f1301be06d44924 5bb3c34841b240784593315f b2c-brands-benefit-from-voice-marketing full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Kylie is Richer than Zuck Kylie is Richer than Zuck Sat, 09 Mar 2019 07:24:40 GMT 1:00 5c82ddfc2611e0056b758eae false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/kylie-is-richer-than-zuck 5c82ddfc2611e0056b758eae 5bb3c34841b240784593315f kylie-is-richer-than-zuck And her brand is empty full Kylie Cosmetics stands for nothing. What a waste. A really profitable waste.


    Toxic products used on women's bodies are dangerous. Women disproportionately experience effects of low grade ingredients and toxicity from makeup, tampons, and beauty products.


    March is Women's History Month). Let's do better. Shop brands that care. Vote with your dollar.


    Music credit:

    Celebrity Skin by Hole

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Kylie Cosmetics stands for nothing. What a waste. A really profitable waste.


    Toxic products used on women's bodies are dangerous. Women disproportionately experience effects of low grade ingredients and toxicity from makeup, tampons, and beauty products.


    March is Women's History Month). Let's do better. Shop brands that care. Vote with your dollar.


    Music credit:

    Celebrity Skin by Hole

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Why You Like Faxin' and Slackin']]> Fri, 08 Mar 2019 07:02:17 GMT 5:26 5c77766056acb2b14a24c461 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-you-like-faxin-and-slackin 5c77766056acb2b14a24c461 5bb3c34841b240784593315f why-you-like-faxin-and-slackin Network Wins full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Make Your Own Pattern ... Right Now Make Your Own Pattern ... Right Now Thu, 07 Mar 2019 07:07:27 GMT 1:00 5c7776a556acb2b14a24c462 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/make-your-own-pattern-right-now 5c7776a556acb2b14a24c462 5bb3c34841b240784593315f make-your-own-pattern-right-now full NEW PATTERN idea inspired by Seth Godin's excellent book This is Marketing. Grab it here.


    Listen to Mitch Joel's interview with Seth Godin here on Six Pixels. This was a great podcast. Seriously, listen to these guys. They get it.


    Music credit:

    Van Halen - Right Now

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     NEW PATTERN idea inspired by Seth Godin's excellent book This is Marketing. Grab it here.


    Listen to Mitch Joel's interview with Seth Godin here on Six Pixels. This was a great podcast. Seriously, listen to these guys. They get it.


    Music credit:

    Van Halen - Right Now

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         When Your Product Becomes an Experience When Your Product Becomes an Experience Wed, 06 Mar 2019 07:05:39 GMT 0:23 5c7775fb56acb2b14a24c460 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/when-your-product-becomes-an-experience 5c7775fb56acb2b14a24c460 5bb3c34841b240784593315f when-your-product-becomes-an-experience Premium full Music credit:

    Van Halen - Right Now


    Show notes:

    • Fyre Festival
    • wine has a 4x markup at restaurants

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Music credit:

    Van Halen - Right Now


    Show notes:

    • Fyre Festival
    • wine has a 4x markup at restaurants

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Radio Beetle Radio Beetle Tue, 05 Mar 2019 07:02:14 GMT 1:06 5c7774c556acb2b14a24c45f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/radio-beetle 5c7774c556acb2b14a24c45f 5bb3c34841b240784593315f radio-beetle full Song clip - credit:


    Underwater by Rufus Du Sol

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Song clip - credit:


    Underwater by Rufus Du Sol

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Facebook & Instagram are Missing This]]> Mon, 04 Mar 2019 07:01:00 GMT 0:50 5c77746ed32e612a6a8ed6e5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/facebook-instagram-are-missing-this 5c77746ed32e612a6a8ed6e5 5bb3c34841b240784593315f facebook-instagram-are-missing-this full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Oh hi, Sheri Oh hi, Sheri Sat, 02 Mar 2019 07:01:40 GMT 0:52 5c7773b5d32e612a6a8ed6e3 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/oh-hi-sheri 5c7773b5d32e612a6a8ed6e3 5bb3c34841b240784593315f oh-hi-sheri full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         All the 23 year-old CEOs All the 23 year-old CEOs Fri, 01 Mar 2019 07:04:04 GMT 1:18 5c77740fd32e612a6a8ed6e4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/all-the-23-year-old-ceos 5c77740fd32e612a6a8ed6e4 5bb3c34841b240784593315f all-the-23-year-old-ceos full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Direct vs Brand Marketing Direct vs Brand Marketing Thu, 28 Feb 2019 07:01:31 GMT 0:44 5c7772f9d32e612a6a8ed6e2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/direct-vs-brand-marketing 5c7772f9d32e612a6a8ed6e2 5bb3c34841b240784593315f direct-vs-brand-marketing Measure? full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Alexa in Canada - Great #VoiceFirst Chat with Teri Alexa in Canada - Great #VoiceFirst Chat with Teri Wed, 27 Feb 2019 07:01:00 GMT 0:52 5c76099a00660f1261e6487b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexa-in-canada-great-voicefirst-chat-with-teri 5c76099a00660f1261e6487b 5bb3c34841b240784593315f alexa-in-canada-great-voicefirst-chat-with-teri AiC episode 67 full Listen to Alexa in Canada episode 67: Dr. Teri Fisher interviewed me about marketing and branding with voice. I truly enjoyed the conversation. A lot of good nuggets in here about voice first marketing, Flash Briefings, sonic brand and logos, and more. Less than 30 minutes - worth a listen.


    Stream episode and read show notes


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Listen to Alexa in Canada episode 67: Dr. Teri Fisher interviewed me about marketing and branding with voice. I truly enjoyed the conversation. A lot of good nuggets in here about voice first marketing, Flash Briefings, sonic brand and logos, and more. Less than 30 minutes - worth a listen.


    Stream episode and read show notes


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Lady, You Gotta Call a Man to Set Up Your Buick Lady, You Gotta Call a Man to Set Up Your Buick Tue, 26 Feb 2019 07:12:24 GMT 1:39 5c74a03b5720791273cdade4 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/lady-you-gotta-call-a-man-to-set-up-your-buick 5c74a03b5720791273cdade4 5bb3c34841b240784593315f lady-you-gotta-call-a-man-to-set-up-your-buick full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Halfway Between Scarcity and Urgency Halfway Between Scarcity and Urgency Mon, 25 Feb 2019 07:03:52 GMT 0:14 5c73555651eb5a4e0976df69 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/halfway-between-scarcity-and-urgency 5c73555651eb5a4e0976df69 5bb3c34841b240784593315f halfway-between-scarcity-and-urgency full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Don't Be Like Blockbuster]]> Sat, 23 Feb 2019 07:01:23 GMT 1:02 5c6daaf754b5e0c3449ca88b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/dont-be-like-blockbuster 5c6daaf754b5e0c3449ca88b 5bb3c34841b240784593315f dont-be-like-blockbuster full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Who Will Create the Personal Podcast Ad? Who Will Create the Personal Podcast Ad? Fri, 22 Feb 2019 07:03:26 GMT 0:58 5c6daac2675c4a5449702044 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/who-will-create-the-personal-podcast-ad 5c6daac2675c4a5449702044 5bb3c34841b240784593315f who-will-create-the-personal-podcast-ad full
  • Spotify acquired Gimlet and Anchor
  • Podcasting in the news because it's so powerful
  • What is the future of podcast advertising?
  • #voicefirst - the voice assistant will tie into podcast ads - watch...

    • Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • Spotify acquired Gimlet and Anchor
  • Podcasting in the news because it's so powerful
  • What is the future of podcast advertising?
  • #voicefirst - the voice assistant will tie into podcast ads - watch...

    • Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Podcasting is Good, Flash Briefing is Better Podcasting is Good, Flash Briefing is Better Thu, 21 Feb 2019 07:02:53 GMT 1:42 5c6daa5454b5e0c3449ca88a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/podcasting-is-good-flash-briefing-is-better 5c6daa5454b5e0c3449ca88a 5bb3c34841b240784593315f podcasting-is-good-flash-briefing-is-better full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Listen to the new BeanCast Listen to the new BeanCast Wed, 20 Feb 2019 07:01:18 GMT 0:47 5c6a176b7596edd5320bc326 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/listen-to-the-new-beancast 5c6a176b7596edd5320bc326 5bb3c34841b240784593315f listen-to-the-new-beancast full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Apple Siri Acquires PullString - Voice News Apple Siri Acquires PullString - Voice News Tue, 19 Feb 2019 07:01:46 GMT 0:59 5c6a171ab8a31d450e93c349 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/apple-siri-acquires-pullstring-voice-news 5c6a171ab8a31d450e93c349 5bb3c34841b240784593315f apple-siri-acquires-pullstring-voice-news full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         MasterCard Sonic Logo MasterCard Sonic Logo Mon, 18 Feb 2019 07:24:39 GMT 1:08 5c6a173f84e66bab2ad8249b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/mastercard-sonic-logo 5c6a173f84e66bab2ad8249b 5bb3c34841b240784593315f mastercard-sonic-logo full

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Moving to Singularity Pace Growth Moving to Singularity Pace Growth Sat, 16 Feb 2019 07:02:45 GMT 2:25 5c61d59f727320da30aeb51b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/moving-to-singularity-pace-growth 5c61d59f727320da30aeb51b 5bb3c34841b240784593315f moving-to-singularity-pace-growth full Technological advancements start growing exponentially fast (whereas before it was logarithmic). - Kurzweil's concept of The Singularity


    See the most popular chart from the Alexa Conference, which I believe hints at our rate of growth edging closer to Singularity-level exponential pace:


    7 Powerful Stats About Voice Technology & #VoiceFirst Marketing


    Venture a guess how many Flash Briefings there are? It was 5,000 about nine months ago... tweet me with your guess: @emilybinder


    Get help with your Flash Briefing and voice strategy at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Technological advancements start growing exponentially fast (whereas before it was logarithmic). - Kurzweil's concept of The Singularity


    See the most popular chart from the Alexa Conference, which I believe hints at our rate of growth edging closer to Singularity-level exponential pace:


    7 Powerful Stats About Voice Technology & #VoiceFirst Marketing


    Venture a guess how many Flash Briefings there are? It was 5,000 about nine months ago... tweet me with your guess: @emilybinder


    Get help with your Flash Briefing and voice strategy at beetlemoment.com

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Why I'm not speaking about social media at SMWATX]]> Fri, 15 Feb 2019 07:01:42 GMT 1:41 5c61d4a4002bc26749e18a11 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-im-not-speaking-about-social-media-at-smwatx 5c61d4a4002bc26749e18a11 5bb3c34841b240784593315f why-im-not-speaking-about-social-media-at-smwatx full Get tickets to Social Media Week Austin

    #SMWATX


    Come hear me talk about voice marketing on Thursday 2/21 at 2pm!

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    ]]>     Get tickets to Social Media Week Austin

    #SMWATX


    Come hear me talk about voice marketing on Thursday 2/21 at 2pm!

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Cortana and Voice for Business Cortana and Voice for Business Thu, 14 Feb 2019 07:02:19 GMT 0:47 5c61d2968044a9542eff80e2 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/cortana-and-voice-for-business 5c61d2968044a9542eff80e2 5bb3c34841b240784593315f cortana-and-voice-for-business full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Echo Auto and Alexa in Cars Echo Auto and Alexa in Cars Wed, 13 Feb 2019 07:02:40 GMT 1:11 5c61d26a002bc26749e18a0f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/echo-auto-and-alexa-in-cars 5c61d26a002bc26749e18a0f 5bb3c34841b240784593315f echo-auto-and-alexa-in-cars full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Alignment Alignment Tue, 12 Feb 2019 07:18:06 GMT 1:15 5c61d2398044a9542eff80e1 false 5c61d2398044a9542eff80e1 5bb3c34841b240784593315f alignment full Tweet here:


    Good point from @kbprescott: Amazon is in total alignment because they make a margin from the customer every time they shop. It’s different with Google. - Hear at 32:51 (timestamped link here). #VoiceFirst. This Week In Voice - Season 3 Ep 14 w/@bmetrock

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    ]]>     Tweet here:


    Good point from @kbprescott: Amazon is in total alignment because they make a margin from the customer every time they shop. It’s different with Google. - Hear at 32:51 (timestamped link here). #VoiceFirst. This Week In Voice - Season 3 Ep 14 w/@bmetrock

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    ]]>         Many Voices Many Voices Mon, 11 Feb 2019 07:01:49 GMT 1:11 5c5919c22190495469ed280c false https://www.amazon.com/Ritholtz-Wealth-Management-LLC-Market/dp/B07KPHCM7H/ 5c5919c22190495469ed280c 5bb3c34841b240784593315f many-voices Market Moment Rules! full Enable Market Moment from Ritholtz Wealth Management on your Alexa Flash Briefing here

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    ]]>     Enable Market Moment from Ritholtz Wealth Management on your Alexa Flash Briefing here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Sundays Sundays Sat, 09 Feb 2019 07:07:15 GMT 1:21 5c59196989328a206a54f175 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/sundays 5c59196989328a206a54f175 5bb3c34841b240784593315f sundays full For now at least... Sunday will be a day of rest for this briefing.


    Please rate and review this Flash Briefing in the Alexa Skills store!

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    ]]>     For now at least... Sunday will be a day of rest for this briefing.


    Please rate and review this Flash Briefing in the Alexa Skills store!

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Abandon Your App - Part 2 of 2 Abandon Your App - Part 2 of 2 Fri, 08 Feb 2019 07:05:28 GMT 1:14 5c59190b2190495469ed280b false https://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/ 5c59190b2190495469ed280b 5bb3c34841b240784593315f abandon-your-app-part-2-of-2 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Abandon Your App - Part 1 of 2 Abandon Your App - Part 1 of 2 Thu, 07 Feb 2019 07:03:43 GMT 1:06 5c5918da2190495469ed280a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/abandon-your-app-part-1-of-2 5c5918da2190495469ed280a 5bb3c34841b240784593315f abandon-your-app-part-1-of-2 full Apps are dying


    Gartner research: 20% of brands will abandon mobile apps in 2019


    Read more:

    7 Powerful Stats About Voice Technology & #VoiceFirst Marketing


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    ]]>     Apps are dying


    Gartner research: 20% of brands will abandon mobile apps in 2019


    Read more:

    7 Powerful Stats About Voice Technology & #VoiceFirst Marketing


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    ]]>         ICYMI: This Week in Voice Podcast ICYMI: This Week in Voice Podcast Wed, 06 Feb 2019 07:01:00 GMT 0:53 5c59183807a12e9c237e3f63 false https://beetlemoment.com/voicefirst-today/2019/2/4/this-week-in-voice-podcast-emily-binder-with-jason-fields-voicify-season-3-ep-13 5c59183807a12e9c237e3f63 5bb3c34841b240784593315f icymi-this-week-in-voice-podcast Listen to Season 3, Episode 3 full This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)



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    ]]>     This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Event in Atlanta on Wednesday 2/6 Voice Event in Atlanta on Wednesday 2/6 Tue, 05 Feb 2019 07:02:25 GMT 0:59 5c59179b2b23d0cd6620fb10 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-event-in-atlanta-on-wednesday-26 5c59179b2b23d0cd6620fb10 5bb3c34841b240784593315f voice-event-in-atlanta-on-wednesday-26 full Tickets here for AiMA event about voice

    Weds 2/6

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    ]]>     Tickets here for AiMA event about voice

    Weds 2/6

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Amy's Customer Service Tip About Your Grandma]]> Mon, 04 Feb 2019 07:20:05 GMT 0:19 5c4fc1d6d09b5e3c61055b78 false https://twitter.com/tzamy/status/1090011968696606720 5c4fc1d6d09b5e3c61055b78 5bb3c34841b240784593315f amys-customer-service-tip-about-your-grandma full Thank you Amy Hoover.

    Customer Service.


    Tweet here

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    ]]>     Thank you Amy Hoover.

    Customer Service.


    Tweet here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         PSA: Links on Your Site. UX 101. PSA: Links on Your Site. UX 101. Sun, 03 Feb 2019 07:22:05 GMT 0:49 5c4fc170d09b5e3c61055b77 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/psa-links-on-your-site-ux-101 5c4fc170d09b5e3c61055b77 5bb3c34841b240784593315f psa-links-on-your-site-ux-101 New window please! full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[It's 1987 on Black Monday and I Like It]]> Sat, 02 Feb 2019 07:02:55 GMT 1:17 5c4fc27772fe48f915fd2b6c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/its-1987-on-black-monday-and-i-like-it 5c4fc27772fe48f915fd2b6c 5bb3c34841b240784593315f its-1987-on-black-monday-and-i-like-it full Watch Black Monday on Showtime

    (available on the Showtime Anytime app)


    See tweet


    Here's the soundtrack - SO GOOD

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    ]]>     Watch Black Monday on Showtime

    (available on the Showtime Anytime app)


    See tweet


    Here's the soundtrack - SO GOOD

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice Tomorrow is like Wi-Fi Today: Expected Voice Tomorrow is like Wi-Fi Today: Expected Fri, 01 Feb 2019 08:08:22 GMT 0:56 5c534539022a035d349da269 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-tomorrow-is-like-wi-fi-today-expected 5c534539022a035d349da269 5bb3c34841b240784593315f voice-tomorrow-is-like-wi-fi-today-expected Cars are Key to #VoiceFirst full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         She Used to Miss 25% of What I Said She Used to Miss 25% of What I Said Fri, 01 Feb 2019 07:04:49 GMT 0:50 5c4fc2eb8eae09ae0a24ac19 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/she-used-to-miss-25-of-what-i-said 5c4fc2eb8eae09ae0a24ac19 5bb3c34841b240784593315f she-used-to-miss-25-of-what-i-said full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         FMCG Brands Shift to Voice FMCG Brands Shift to Voice Thu, 31 Jan 2019 07:26:25 GMT 0:49 5c4fc0ecc4d7722c6b5c89ea false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/fmcg-brands-shift-to-voice 5c4fc0ecc4d7722c6b5c89ea 5bb3c34841b240784593315f fmcg-brands-shift-to-voice 1 in 5 users bought with voice full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Alexa's In-Skill Conversion Rate = Nuts]]> Wed, 30 Jan 2019 07:02:14 GMT 1:27 5c4fc05b72fe48f915fd2b6b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/alexas-in-skill-conversion-rate-nuts 5c4fc05b72fe48f915fd2b6b 5bb3c34841b240784593315f alexas-in-skill-conversion-rate-nuts Alexa Skill Upsell Smashes Mobile CR full Listen to this week's podcast here for more about in-skill purchasing and how brands can market better with voice.


    The frictionless commerce experience of tomorrow. Powerful. High conversion rate. What are you waiting for?

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Listen to this week's podcast here for more about in-skill purchasing and how brands can market better with voice.


    The frictionless commerce experience of tomorrow. Powerful. High conversion rate. What are you waiting for?

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Now Brands can Upsell: In-Skill Purchasing (ISP) Now Brands can Upsell: In-Skill Purchasing (ISP) Tue, 29 Jan 2019 07:23:17 GMT 0:35 5c4fbfd38eae09ae0a24ac18 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/now-brands-can-upsell-in-skill-purchasing-isp 5c4fbfd38eae09ae0a24ac18 5bb3c34841b240784593315f now-brands-can-upsell-in-skill-purchasing-isp Part 1 of 2 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Only Three Ways to Increase Business The Only Three Ways to Increase Business Mon, 28 Jan 2019 07:15:41 GMT 0:20 5c45473f9a208a742ed91957 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-only-three-ways-to-increase-business 5c45473f9a208a742ed91957 5bb3c34841b240784593315f the-only-three-ways-to-increase-business Jay Abraham full From Jay Abraham


    • Number of clients
    • Average order size
    • Repeat business

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    ]]>     From Jay Abraham


    • Number of clients
    • Average order size
    • Repeat business

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Voice = Accessible = Powerful Voice = Accessible = Powerful Sun, 27 Jan 2019 07:14:23 GMT 0:44 5c4546e0021238b015906196 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-accessible-powerful 5c4546e0021238b015906196 5bb3c34841b240784593315f voice-accessible-powerful For all ages full

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    ]]>

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    ]]>         KonMari KonMari Sat, 26 Jan 2019 07:12:11 GMT 0:49 5c454632f35aae2e46786854 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/konmari 5c454632f35aae2e46786854 5bb3c34841b240784593315f konmari Productivity Tip full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Churchill's Martini]]> Sat, 26 Jan 2019 07:01:46 GMT 0:22 5c45467ff35aae2e46786855 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/churchills-martini 5c45467ff35aae2e46786855 5bb3c34841b240784593315f churchills-martini So dry full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Livejournal & Deadjournal: The Original Flash Briefing]]> Fri, 25 Jan 2019 07:04:08 GMT 1:06 5c4545d99314c7a00a53d7d0 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/livejournal-deadjournal-the-original-flash-briefing 5c4545d99314c7a00a53d7d0 5bb3c34841b240784593315f livejournal-deadjournal-the-original-flash-briefing Teen years before social media full I was one of the last teenagers to live a high school existence before social media. Facebook came out after my senior year of high school. I am so glad.


    No WYSIWYG. Had to learn HTML. Blogging in the early 2000s.

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    ]]>     I was one of the last teenagers to live a high school existence before social media. Facebook came out after my senior year of high school. I am so glad.


    No WYSIWYG. Had to learn HTML. Blogging in the early 2000s.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Amazing Awesome Epic Ugh Amazing Awesome Epic Ugh Thu, 24 Jan 2019 07:01:02 GMT 0:32 5c4545280ffba2821812680f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/amazing-awesome-epic-ugh 5c4545280ffba2821812680f 5bb3c34841b240784593315f amazing-awesome-epic-ugh full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Sears was the Original Amazon Sears was the Original Amazon Wed, 23 Jan 2019 07:02:59 GMT 1:09 5c4544d6f35aae2e46786853 false https://twitter.com/emilybinder/status/1087086144414732289 5c4544d6f35aae2e46786853 5bb3c34841b240784593315f sears-was-the-original-amazon Ideas from Animal Spirits full At one point, Sears accounted for one dollar out of every hundred dollars spent in the US. Their catalogue was like Amazon for rural shoppers. The Richest 50 Percent (EP.64) from Animal Spirits Podcast with ⁦@michaelbatnick⁩ ⁦@awealthofcs⁩


    Hear the podcast

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    ]]>     At one point, Sears accounted for one dollar out of every hundred dollars spent in the US. Their catalogue was like Amazon for rural shoppers. The Richest 50 Percent (EP.64) from Animal Spirits Podcast with ⁦@michaelbatnick⁩ ⁦@awealthofcs⁩


    Hear the podcast

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    ]]>         Two Types of Branded Skills Two Types of Branded Skills Tue, 22 Jan 2019 07:01:08 GMT 1:03 5c45442c9314c7a00a53d7cf false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/two-types-of-branded-skills 5c45442c9314c7a00a53d7cf 5bb3c34841b240784593315f two-types-of-branded-skills FMCG Part 2 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         FMCGs Absent from Alexa Skills FMCGs Absent from Alexa Skills Mon, 21 Jan 2019 07:01:58 GMT 1:00 5c4543fc0ffba2821812680d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/fmcgs-absent-from-alexa-skills 5c4543fc0ffba2821812680d 5bb3c34841b240784593315f fmcgs-absent-from-alexa-skills Fast Moving Consumer Goods: Absent! full FMCG = Fast Moving Consumer Goods

    Including:

    • Processed foods (such as breakfast cereal, bars, or crackers)
    • Candy
    • Beverages (such as fruit juice and bottled water)
    • Dry Goods (such as coffee, tea, sugar, and beans)
    • Prepared meals
    • Cosmetics
    • Toiletries
    • Over-the-counter medications


    Few major brands have skills. Huge opportunity here.


    Colgate: Save the Water (US) - "With Save Water by Colgate, you can get interactive facts and tips to help you save water and stop waste."

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    ]]>     FMCG = Fast Moving Consumer Goods

    Including:

    • Processed foods (such as breakfast cereal, bars, or crackers)
    • Candy
    • Beverages (such as fruit juice and bottled water)
    • Dry Goods (such as coffee, tea, sugar, and beans)
    • Prepared meals
    • Cosmetics
    • Toiletries
    • Over-the-counter medications


    Few major brands have skills. Huge opportunity here.


    Colgate: Save the Water (US) - "With Save Water by Colgate, you can get interactive facts and tips to help you save water and stop waste."

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Search engine or advertising engine? Search engine or advertising engine? Sat, 19 Jan 2019 07:44:55 GMT 1:18 5c42c88d3f50c525507427cb false https://www.quora.com/What-is-the-revenue-generation-model-for-DuckDuckGo/answer/Gabriel-Weinberg 5c42c88d3f50c525507427cb 5bb3c34841b240784593315f search-engine-or-advertising-engine full See Gabriel Weinberg's article here

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    ]]>     See Gabriel Weinberg's article here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[L'Oreal's 1970s Slogan: Now Self Care Gone Sideways]]> Fri, 18 Jan 2019 07:01:05 GMT 1:39 5c393913628b5df46c79957c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/loreals-1970s-slogan-now-self-care-gone-sideways 5c393913628b5df46c79957c 5bb3c34841b240784593315f loreals-1970s-slogan-now-self-care-gone-sideways #selfcare full Because I'm worth it

    became

    Because you're worth it

    became

    #selfcare gone wrong


    Get this daily briefing on Alexa:

    Click below, enable, then say "Alexa, Flash Briefing."


    On Google Play:

    Click below, subscribe, then say "OK Google, play Daily Beetle Moment."

    http://bit.ly/beetlegoog

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    ]]>     Because I'm worth it

    became

    Because you're worth it

    became

    #selfcare gone wrong


    Get this daily briefing on Alexa:

    Click below, enable, then say "Alexa, Flash Briefing."


    On Google Play:

    Click below, subscribe, then say "OK Google, play Daily Beetle Moment."

    http://bit.ly/beetlegoog

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    ]]>         Getting Your Alexa Skill Ranked Getting Your Alexa Skill Ranked Thu, 17 Jan 2019 07:01:19 GMT 2:04 5c39386f6cbca4c51ce94b85 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/getting-your-alexa-skill-ranked 5c39386f6cbca4c51ce94b85 5bb3c34841b240784593315f getting-your-alexa-skill-ranked Amazon SEO for Skills and Flash Briefings full
    • Algorithm
    • Keywords
    • Reviews
    • Listener engagement

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>
    • Algorithm
    • Keywords
    • Reviews
    • Listener engagement

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Healthy Nighttime Boundaries Healthy Nighttime Boundaries Wed, 16 Jan 2019 07:01:25 GMT 1:15 5c3936d4e049b43e04b801b9 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/healthy-nighttime-boundaries 5c3936d4e049b43e04b801b9 5bb3c34841b240784593315f healthy-nighttime-boundaries Limited Availability full
  • Airplane mode for better sleep (avoid EMFs)
  • Enable Alexa's Drop-In feature so family or friends can still reach you in an emergency at night
  • Less radiation without sacrificing safety

    • Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • Airplane mode for better sleep (avoid EMFs)
  • Enable Alexa's Drop-In feature so family or friends can still reach you in an emergency at night
  • Less radiation without sacrificing safety

    • Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[I'm Speaking at 11:45AM]]> Tue, 15 Jan 2019 07:01:13 GMT 0:32 5c39381b628b5df46c79957b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/im-speaking-at-1145am 5c39381b628b5df46c79957b 5bb3c34841b240784593315f im-speaking-at-1145am The Alexa Conference full Follow me on Twitter for the best learnings from this conference: @emilybinder

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    ]]>     Follow me on Twitter for the best learnings from this conference: @emilybinder

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA["So" please stop speaking this way]]> Mon, 14 Jan 2019 07:02:10 GMT 0:53 5c39375ee049b43e04b801ba false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/so-please-stop-speaking-this-way 5c39375ee049b43e04b801ba 5bb3c34841b240784593315f so-please-stop-speaking-this-way full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         41% of U.S. Consumers Have a Smart Speaker 41% of U.S. Consumers Have a Smart Speaker Sun, 13 Jan 2019 07:01:24 GMT 0:40 5c393474628b5df46c79957a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/41-of-us-consumers-have-a-smart-speaker 5c393474628b5df46c79957a 5bb3c34841b240784593315f 41-of-us-consumers-have-a-smart-speaker full Source:

    RBC: About 41% of Americans now own smart speakers


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Source:

    RBC: About 41% of Americans now own smart speakers


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[We Don't Teach What We Do All Day]]> Sat, 12 Jan 2019 07:24:03 GMT 1:03 5c3933c61af1982a06f3c698 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/we-dont-teach-what-we-do-all-day 5c3933c61af1982a06f3c698 5bb3c34841b240784593315f we-dont-teach-what-we-do-all-day full How to Speak So That People Want to Listen

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    ]]>     How to Speak So That People Want to Listen

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Brand: You Need an Audio Logo Brand: You Need an Audio Logo Thu, 10 Jan 2019 07:50:16 GMT 1:14 5c366ff8322d364447ecb246 false https://beetlemoment.com/flash-briefing/ 5c366ff8322d364447ecb246 5bb3c34841b240784593315f brand-you-need-an-audio-logo Audio Logos - Day 2 of 2 full 41% of U.S. consumers now own a voice activated speaker, up from 25% in 2017. Fastest growing consumer tech ever.


    Audio logo for your brand is a MUST.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     41% of U.S. consumers now own a voice activated speaker, up from 25% in 2017. Fastest growing consumer tech ever.


    Audio logo for your brand is a MUST.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         3 Best Audio Logos 3 Best Audio Logos Wed, 09 Jan 2019 07:02:13 GMT 1:05 5c342aee45a4c66b68486173 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/3-best-audio-logos 5c342aee45a4c66b68486173 5bb3c34841b240784593315f 3-best-audio-logos full Audio logos are property of:

    Intel Inside

    Netflix

    THX

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    ]]>     Audio logos are property of:

    Intel Inside

    Netflix

    THX

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Truly a Twit - Bad Twitter Behavior Truly a Twit - Bad Twitter Behavior Tue, 08 Jan 2019 07:06:26 GMT 1:18 5c27b777232c256b0dcddcf6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/truly-a-twit-bad-twitter-behavior 5c27b777232c256b0dcddcf6 5bb3c34841b240784593315f truly-a-twit-bad-twitter-behavior TrueTwit Validation full Bad behavior on Twitter. No one is interested in how many followers you gained this week. And I'm not validating your TrueTwit.


    Don't wear the band tee shirt to the concert.


    Get this briefcast on Alexa:

    1. Click on your country below to enable.
    2. Say “Alexa, Flash Briefing.”

    US: http://bit.ly/beetleflash

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    ]]>     Bad behavior on Twitter. No one is interested in how many followers you gained this week. And I'm not validating your TrueTwit.


    Don't wear the band tee shirt to the concert.


    Get this briefcast on Alexa:

    1. Click on your country below to enable.
    2. Say “Alexa, Flash Briefing.”

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    ]]>         <![CDATA[8 Years Stale - Google's Featured Snippet]]> Mon, 07 Jan 2019 07:08:02 GMT 1:48 5c27b7fa20f1669e51ca744f false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/8-years-stale-googles-featured-snippet 5c27b7fa20f1669e51ca744f 5bb3c34841b240784593315f 8-years-stale-googles-featured-snippet full Get tickets to The Alexa Conference

    Jan. 15-17 in Chattanooga

    20% off code: ALEXASPKR203

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    ]]>     Get tickets to The Alexa Conference

    Jan. 15-17 in Chattanooga

    20% off code: ALEXASPKR203

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Emily Talks on Alexa Emily Talks on Alexa Sun, 06 Jan 2019 07:04:05 GMT 1:18 5c27b6e420f1669e51ca744d false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/emily-talks-on-alexa 5c27b6e420f1669e51ca744d 5bb3c34841b240784593315f emily-talks-on-alexa full Get Emily Talks on Alexa

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    ]]>     Get Emily Talks on Alexa

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    ]]>         How to Fix this Feed How to Fix this Feed Sat, 05 Jan 2019 07:01:38 GMT 1:36 5c27b62070bdf7387823dc0d false https://www.amazon.com/dp/B07DLY9Y2T/ 5c27b62070bdf7387823dc0d 5bb3c34841b240784593315f how-to-fix-this-feed full Disable then re-enable this Flash Briefing if you are having issues with it playing multiple episode in a row.


    Alexa:


    US: http://bit.ly/beetleflash

    UK: http://bit.ly/beetleflashuk

    CA: http://bit.ly/beetleflashca 

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    ]]>     Disable then re-enable this Flash Briefing if you are having issues with it playing multiple episode in a row.


    Alexa:


    US: http://bit.ly/beetleflash

    UK: http://bit.ly/beetleflashuk

    CA: http://bit.ly/beetleflashca 

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    ]]>         Now on Google Play Music Now on Google Play Music Fri, 04 Jan 2019 07:02:08 GMT 0:52 5c27b66a20f1669e51ca744c false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/now-on-google-play-music 5c27b66a20f1669e51ca744c 5bb3c34841b240784593315f now-on-google-play-music full Daily Beetle Moment on Google Play Music (for Google Home)


    Say, "Hey Google, play Daily Beetle Moment."


    Pow!

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    ]]>     Daily Beetle Moment on Google Play Music (for Google Home)


    Say, "Hey Google, play Daily Beetle Moment."


    Pow!

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    ]]>         No Idle Zone (Bitchezzz) No Idle Zone (Bitchezzz) Thu, 03 Jan 2019 07:01:25 GMT 1:44 5c2437473829fb5b38caf440 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/no-idle-zone-bitchezzz 5c2437473829fb5b38caf440 5bb3c34841b240784593315f no-idle-zone-bitchezzz Traffic - Part 2 full Facts:

    10 seconds of idling wastes more fuel than restarting.

    12 million gallons of fuel is wasted by idling in the U.S. every day.


    Infographic


    See the I Turn It Off anti-idling campaign


    #unoffice

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    ]]>     Facts:

    10 seconds of idling wastes more fuel than restarting.

    12 million gallons of fuel is wasted by idling in the U.S. every day.


    Infographic


    See the I Turn It Off anti-idling campaign


    #unoffice

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    ]]>         The Most Expensive Commute The Most Expensive Commute Wed, 02 Jan 2019 07:18:09 GMT 1:23 5c2436a73829fb5b38caf43f false https://atlanta.curbed.com/2018/12/10/18133754/atlanta-drivers-spend-most-money-commuting 5c2436a73829fb5b38caf43f 5bb3c34841b240784593315f the-most-expensive-commute Traffic - Part 1 full Report here

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    ]]>     Report here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         What to Expect - 2019 What to Expect - 2019 Tue, 01 Jan 2019 07:02:44 GMT 1:11 5c27b58670bdf7387823dc0c false https://shows.pippa.io/beetle-moment-marketing-podcast 5c27b58670bdf7387823dc0c 5bb3c34841b240784593315f what-to-expect-2019 Get Episode 26 - Podcast full Get the Beetle Moment Marketing Podcast

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    ]]>     Get the Beetle Moment Marketing Podcast

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Some Idiot's Drone]]> Mon, 31 Dec 2018 07:02:15 GMT 0:17 5c270e3a2ce11b295e6cfcf5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/some-idiots-drone 5c270e3a2ce11b295e6cfcf5 5bb3c34841b240784593315f some-idiots-drone full "World has changed."

    :)

    Follow Nick Ali here


    Get this briefcast on Alexa:

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    ]]>     "World has changed."

    :)

    Follow Nick Ali here


    Get this briefcast on Alexa:

    1. Click on your country below to enable.
    2. Say “Alexa, Flash Briefing.”

    US: http://bit.ly/beetleflash

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    ]]>         Ask Why - Packaging Ask Why - Packaging Sun, 30 Dec 2018 07:02:45 GMT 1:48 5c24363f65ac730d68139a6d false https://twitter.com/emilybinder/status/1077054348566384640 5c24363f65ac730d68139a6d 5bb3c34841b240784593315f ask-why-packaging Jason Fried full See tweet

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    ]]>     See tweet

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Viral AKA Lucky Viral AKA Lucky Sat, 29 Dec 2018 07:14:50 GMT 1:30 5c2435c665ac730d68139a6c false https://www.huffingtonpost.com/entry/burger-king-kanye-west-mcdonalds-tweet_us_5be1815fe4b09d43e322cabe 5c2435c665ac730d68139a6c 5bb3c34841b240784593315f viral-aka-lucky Burger King / Kanye Tweet - Part 2 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[An "Activation"]]> Fri, 28 Dec 2018 07:13:22 GMT 2:04 5c243592808384cd3d767417 false https://www.huffingtonpost.com/entry/burger-king-kanye-west-mcdonalds-tweet_us_5be1815fe4b09d43e322cabe 5c243592808384cd3d767417 5bb3c34841b240784593315f an-activation Burger King Viral Tweet Part 1 full News story here

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    ]]>     News story here

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         3x Growth - Voice Commerce 3x Growth - Voice Commerce Thu, 27 Dec 2018 07:12:58 GMT 1:24 5c24351a808384cd3d767416 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/3x-growth-voice-commerce 5c24351a808384cd3d767416 5bb3c34841b240784593315f 3x-growth-voice-commerce full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Morning Walk Morning Walk Wed, 26 Dec 2018 07:20:17 GMT 1:41 5c1b25ffb400ecf824675955 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/morning-walk 5c1b25ffb400ecf824675955 5bb3c34841b240784593315f morning-walk full

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    ]]>

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    ]]>         <![CDATA[Pippa's cool feature]]> Mon, 24 Dec 2018 07:02:10 GMT 1:23 5c1b25d2b400ecf824675954 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/pippas-cool-feature 5c1b25d2b400ecf824675954 5bb3c34841b240784593315f pippas-cool-feature full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         You You Sun, 23 Dec 2018 07:01:04 GMT 1:45 5c1b258eb400ecf824675953 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/you 5c1b258eb400ecf824675953 5bb3c34841b240784593315f you (the show) full

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    ]]>

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    ]]>         Thinking, Fast and Slow - Part 2 Thinking, Fast and Slow - Part 2 Sat, 22 Dec 2018 07:09:51 GMT 0:55 5c1b2544b400ecf824675952 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/thinking-fast-and-slow-part-2 5c1b2544b400ecf824675952 5bb3c34841b240784593315f thinking-fast-and-slow-part-2 full Two books inspired this:


    Thinking, Fast and Slow


    Triggers

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    ]]>     Two books inspired this:


    Thinking, Fast and Slow


    Triggers

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Thinking, Fast and Slow - Part 1 Thinking, Fast and Slow - Part 1 Fri, 21 Dec 2018 07:12:36 GMT 2:06 5c1b24fd2454abe07e02aa55 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/thinking-fast-and-slow-part-1 5c1b24fd2454abe07e02aa55 5bb3c34841b240784593315f thinking-fast-and-slow-part-1 full Go Blue

    UMich Social Psychology

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Go Blue

    UMich Social Psychology

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         From the Pampers to the Depends From the Pampers to the Depends Thu, 20 Dec 2018 07:11:55 GMT 2:14 5c1b24be1393dcf40b84c345 false https://www.mylola.com/pages/about 5c1b24be1393dcf40b84c345 5bb3c34841b240784593315f from-the-pampers-to-the-depends full Mentioned:

    • About Lola - "Reproductive care for women, by women"
    • Cora - "Modernize your period"
    • THINX - "For people with periods"
    • #femtech



    Get this <3 minute show daily on Alexa: 1-click subscribe:




    Get your brand's voice marketing strategy:

    Beetle Moment Marketing


    P.S. This title is borrowed from an Atmosphere lyric. I didn't come up with it but I wish I had.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Mentioned:

    • About Lola - "Reproductive care for women, by women"
    • Cora - "Modernize your period"
    • THINX - "For people with periods"
    • #femtech



    Get this <3 minute show daily on Alexa: 1-click subscribe:




    Get your brand's voice marketing strategy:

    Beetle Moment Marketing


    P.S. This title is borrowed from an Atmosphere lyric. I didn't come up with it but I wish I had.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Everyone is asking for a Flash B. Everyone is asking for a Flash B. Wed, 19 Dec 2018 07:04:41 GMT 1:47 5c109690865da838724cf5a2 false https://beetlemoment.com/flash-briefing 5c109690865da838724cf5a2 5bb3c34841b240784593315f everyone-is-asking-for-a-flash-b Wendi Cooper Part 2 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Ageism Weakens Your Business Ageism Weakens Your Business Tue, 18 Dec 2018 07:02:31 GMT 1:55 5c10962f811ee2b86c5562ef false https://beetlemoment.com/flash-briefing/ 5c10962f811ee2b86c5562ef 5bb3c34841b240784593315f ageism Wendi Cooper Part 1 full Wendi Cooper is the inventor of Easy Go Pro and host of Generation Jones Podcast.


    Stay tuned for some cool voice marketing from Wendi and me in 2019!


    Get more, hands-free:

    Subscribe to this daily under 3-minute Flash Briefing on Alexa:


    My voice marketing consultancy: Beetle Moment Marketing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Wendi Cooper is the inventor of Easy Go Pro and host of Generation Jones Podcast.


    Stay tuned for some cool voice marketing from Wendi and me in 2019!


    Get more, hands-free:

    Subscribe to this daily under 3-minute Flash Briefing on Alexa:


    My voice marketing consultancy: Beetle Moment Marketing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Join Me at The Alexa Conference Jan. 15-17 Join Me at The Alexa Conference Jan. 15-17 Mon, 17 Dec 2018 07:02:39 GMT 1:28 5c1095e3811ee2b86c5562ee false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/join-me-at-the-alexa-conference-jan-15-17 5c1095e3811ee2b86c5562ee 5bb3c34841b240784593315f join-me-at-the-alexa-conference-jan-15-17 full The Alexa Conference

    Jan 15-17

    Chattanooga, TN (home of the fastest internet in the US!)


    Info: https://www.voicefirst.fm/alexaconference


    Tix: https://www.eventbrite.com/e/the-2019-alexa-conference-tickets-42352800366


    Get 20% off with my promo code: ALEXASPKR203 


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The Alexa Conference

    Jan 15-17

    Chattanooga, TN (home of the fastest internet in the US!)


    Info: https://www.voicefirst.fm/alexaconference


    Tix: https://www.eventbrite.com/e/the-2019-alexa-conference-tickets-42352800366


    Get 20% off with my promo code: ALEXASPKR203 


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Drucker Drucker Sun, 16 Dec 2018 07:56:31 GMT 0:13 5c10953caacd2752446770c2 false https://beetlemoment.com/flash-briefing 5c10953caacd2752446770c2 5bb3c34841b240784593315f drucker full Efficiency vs effectiveness


    #TheOneThing

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    ]]>     Efficiency vs effectiveness


    #TheOneThing

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dogs and Horses Dogs and Horses Sat, 15 Dec 2018 07:56:18 GMT 0:31 5c1094f9aacd2752446770c1 false https://beetlemoment.com/flash-briefing 5c1094f9aacd2752446770c1 5bb3c34841b240784593315f dogs-and-horses Herman Melville quote 1 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Market Moment Market Moment Fri, 14 Dec 2018 07:03:53 GMT 0:46 5c0a0a24807c0cb62918ab3a false https://www.amazon.com/dp/B07KPHCM7H 5c0a0a24807c0cb62918ab3a 5bb3c34841b240784593315f market-moment Fastest growing Business category brief full Enable Market Moment Flash Briefing here.

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    ]]>     Enable Market Moment Flash Briefing here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[They're Wasting 8 Minutes of Your Life]]> Thu, 13 Dec 2018 07:03:11 GMT 0:47 5c0a09b9709b18543cb952b4 false https://beetlemoment.com/flash-briefing/ 5c0a09b9709b18543cb952b4 5bb3c34841b240784593315f theyre-wasting-8-minutes-of-your-life Podcast Faux Pas full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Google Assistant vs. Alexa Morning Routine Google Assistant vs. Alexa Morning Routine Wed, 12 Dec 2018 07:02:01 GMT 1:02 5c0a095453b131665232d5af false https://beetlemoment.com/flash-briefing/ 5c0a095453b131665232d5af 5bb3c34841b240784593315f google-assistant-vs-alexa-morning-routine full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA["Game Changer" Ugh]]> Tue, 11 Dec 2018 07:02:29 GMT 0:13 5c0a0914709b18543cb952b3 false https://beetlemoment.com/flash-briefing/ 5c0a0914709b18543cb952b3 5bb3c34841b240784593315f game-changer-ugh full

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    ]]>

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    ]]>         Your Name, the Sweetest Sound Your Name, the Sweetest Sound Mon, 10 Dec 2018 07:01:10 GMT 1:09 5c0a08ee472f5ff86fc7ccb8 false https://beetlemoment.com/flash-briefing/ 5c0a08ee472f5ff86fc7ccb8 5bb3c34841b240784593315f your-name-the-sweetest-sound full

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    ]]>

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    ]]>         Begging to be Led (Jay Abraham #2) Begging to be Led (Jay Abraham #2) Sun, 09 Dec 2018 07:48:36 GMT 0:17 5c0a0888472f5ff86fc7ccb7 false https://beetlemoment.com/flash-briefing/ 5c0a0888472f5ff86fc7ccb7 5bb3c34841b240784593315f begging-to-be-led-jay-abraham-2 full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         USP from Jay Abraham - Stealth Marketing USP from Jay Abraham - Stealth Marketing Sat, 08 Dec 2018 08:03:15 GMT 0:43 5c0a0733807c0cb62918ab39 false https://beetlemoment.com/flash-briefing/ 5c0a0733807c0cb62918ab39 5bb3c34841b240784593315f usp-from-jay-abraham-stealth-marketing full

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    ]]>

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    ]]>         Pandora One Good Thing Pandora One Good Thing Fri, 07 Dec 2018 08:02:52 GMT 0:44 5c0a02d2807c0cb62918ab38 false https://beetlemoment.com/flash-briefing/ 5c0a02d2807c0cb62918ab38 5bb3c34841b240784593315f pandora-one-good-thing full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Catch Your Eye, Get Your Ear Catch Your Eye, Get Your Ear Thu, 06 Dec 2018 07:35:55 GMT 0:40 5bff5e79718799b83aeb1b16 false https://beetlemoment.com/flash-briefing/ 5bff5e79718799b83aeb1b16 5bb3c34841b240784593315f catch-your-eye-get-your-ear Audio vs Visual Smart Speakers full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Metal Straws: Basic, OK, Do More Metal Straws: Basic, OK, Do More Wed, 05 Dec 2018 07:33:48 GMT 1:53 5bff5e1c7276494937ce8793 false https://beetlemoment.com/flash-briefing/ 5bff5e1c7276494937ce8793 5bb3c34841b240784593315f metal-straws-basic-ok-do-more For Heather McMahan full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         My Favorite New Flash B: Market Moment My Favorite New Flash B: Market Moment Tue, 04 Dec 2018 08:33:38 GMT 1:02 5bff5dda7276494937ce8792 false https://www.amazon.com/dp/B07KPHCM7H 5bff5dda7276494937ce8792 5bb3c34841b240784593315f my-favorite-new-flash-b-market-moment full Get the Market Moment Flash Briefing here.

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    ]]>     Get the Market Moment Flash Briefing here.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Big Pharma Loves Big Ag and Tells Big Lies Big Pharma Loves Big Ag and Tells Big Lies Mon, 03 Dec 2018 07:32:05 GMT 1:08 5bff5d937276494937ce8791 false https://beetlemoment.com/flash-briefing/ 5bff5d937276494937ce8791 5bb3c34841b240784593315f big-pharma-loves-big-ag-and-tells-big-lies full Type 2 Diabetes medication commercial - ugh.


    Contrary to most commercial narratives from marketers of Big Pharma, disease is not an inevitability. Aging doesn't have to be ugly and expensive.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Type 2 Diabetes medication commercial - ugh.


    Contrary to most commercial narratives from marketers of Big Pharma, disease is not an inevitability. Aging doesn't have to be ugly and expensive.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Jim Harrison - 2 of 2 Jim Harrison - 2 of 2 Sun, 02 Dec 2018 08:09:22 GMT 0:21 5bff5cc40dad517305cbff3a false https://beetlemoment.com/flash-briefing/ 5bff5cc40dad517305cbff3a 5bb3c34841b240784593315f jim-harrison-2-of-2 Legend full

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    ]]>

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    ]]>         Jim Harrison - 1 of 2 Jim Harrison - 1 of 2 Sat, 01 Dec 2018 08:26:14 GMT 1:03 5bff5c7a7276494937ce8790 false https://beetlemoment.com/flash-briefing/ 5bff5c7a7276494937ce8790 5bb3c34841b240784593315f jim-harrison-1-of-2 Civilization full

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    ]]>

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    ]]>         AdFail: Town of Vegan Wool (PETA Flop) AdFail: Town of Vegan Wool (PETA Flop) Fri, 30 Nov 2018 08:06:49 GMT 0:34 5bff568d04d65ef12b40b6dc false https://beetlemoment.com/flash-briefing/ 5bff568d04d65ef12b40b6dc 5bb3c34841b240784593315f adfail-town-of-vegan-wool-peta-flop Come on. full

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    ]]>

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    ]]>         The Glaring Omission with Climate Change The Glaring Omission with Climate Change Thu, 29 Nov 2018 08:05:41 GMT 2:12 5bff570d0dad517305cbff39 false https://beetlemoment.com/flash-briefing/ 5bff570d0dad517305cbff39 5bb3c34841b240784593315f the-glaring-omission-with-climate-change National Climate Assessment and every pub hates to mention this. full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Thoughts on Rent the Runway & Jenn Hyman (Founder)]]> Wed, 28 Nov 2018 07:27:01 GMT 1:38 5bf4c256f89e1fc9323a9553 false https://beetlemoment.com/flash-briefing/ 5bf4c256f89e1fc9323a9553 5bb3c34841b240784593315f thoughts-on-rent-the-runway-jenn-hyman-founder The closet in the cloud - oh yeah full 80% of the clothes in your closet are worn three times or less. #waste


    https://twitter.com/emilybinder/status/1063124103538921474

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    ]]>     80% of the clothes in your closet are worn three times or less. #waste


    https://twitter.com/emilybinder/status/1063124103538921474

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    ]]>         Why My Briefing is BRIEF Baby Why My Briefing is BRIEF Baby Tue, 27 Nov 2018 07:27:05 GMT 0:59 5bf4c1f6845766f73e91840a false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/why-my-briefing-is-brief-baby 5bf4c1f6845766f73e91840a 5bb3c34841b240784593315f why-my-briefing-is-brief-baby full

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    ]]>

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Multitasking is a Lie - Part 3 Multitasking is a Lie - Part 3 Mon, 26 Nov 2018 07:47:12 GMT 0:56 5bf4b908845766f73e918405 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/multitasking-is-a-lie-part-3 5bf4b908845766f73e918405 5bb3c34841b240784593315f multitasking-is-a-lie-part-3 full

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    ]]>

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    ]]>         Multitasking is a Lie - Part 2 Multitasking is a Lie - Part 2 Sun, 25 Nov 2018 07:46:11 GMT 1:08 5bf4b80e845766f73e918404 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/multitasking-is-a-lie-part-2 5bf4b80e845766f73e918404 5bb3c34841b240784593315f multitasking-is-a-lie-part-2 full

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    ]]>

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    ]]>         Multitasking is a Lie - Part 1 Multitasking is a Lie - Part 1 Sat, 24 Nov 2018 07:42:02 GMT 0:32 5bf4b7ed845766f73e918403 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/multitasking-is-a-lie-part-1 5bf4b7ed845766f73e918403 5bb3c34841b240784593315f multitasking-is-a-lie-part-1 full

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    ]]>

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    ]]>         <![CDATA[I Rec "Today in Voice Tech"]]> Fri, 23 Nov 2018 07:17:34 GMT 0:50 5bf36efa4c7f005c08467054 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/i-rec-today-in-voice-tech 5bf36efa4c7f005c08467054 5bb3c34841b240784593315f i-rec-today-in-voice-tech full https://twitter.com/beetlemoment/status/1064606238774841346


    Today in Voice Tech - Flash Briefing: https://www.amazon.com/Head-Space-and-Timing-Today/dp/B07JB9DMQB

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    ]]>     https://twitter.com/beetlemoment/status/1064606238774841346


    Today in Voice Tech - Flash Briefing: https://www.amazon.com/Head-Space-and-Timing-Today/dp/B07JB9DMQB

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    ]]>         Mini Value Mini Value Thu, 22 Nov 2018 07:16:00 GMT 0:55 5bf36e4ff40d50e23e0ce005 false https://beetlemoment.com/flash-briefing/ 5bf36e4ff40d50e23e0ce005 5bb3c34841b240784593315f mini-value full

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    ]]>

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    ]]>         Will Alexa Publish This? Will Alexa Publish This? Wed, 21 Nov 2018 08:14:11 GMT 1:23 5bf36ddd10dbcd687be0bdc8 false https://beetlemoment.com/flash-briefing/ 5bf36ddd10dbcd687be0bdc8 5bb3c34841b240784593315f will-alexa-publish-this full

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    ]]>

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    ]]>         All These Feeds All These Feeds Tue, 20 Nov 2018 07:56:00 GMT 1:25 5bf36cfb4c7f005c08467053 false https://beetlemoment.com/flash-briefing/ 5bf36cfb4c7f005c08467053 5bb3c34841b240784593315f all-these-feeds full

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    ]]>

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    ]]>         <![CDATA[You Can't Really Understand Your Emotions]]> Mon, 19 Nov 2018 08:14:47 GMT 1:14 5bece6589af361505406ed32 false https://beetlemoment.com/flash-briefing/ 5bece6589af361505406ed32 5bb3c34841b240784593315f you-cant-really-understand-your-emotions Robert Greene full

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    ]]>

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    ]]>         Complex Checkout Means Amazon Wins Complex Checkout Means Amazon Wins Fri, 16 Nov 2018 08:06:59 GMT 1:39 5bece49ad99662ab79694647 false https://beetlemoment.com/flash-briefing/ 5bece49ad99662ab79694647 5bb3c34841b240784593315f complex-checkout-means-amazon-wins full Mentioned on the how: here's the screenshot from Overstock's cart.

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    ]]>     Mentioned on the how: here's the screenshot from Overstock's cart.

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    ]]>         American Airlines is Yelling and Expiring American Airlines is Yelling and Expiring Thu, 15 Nov 2018 08:01:13 GMT 1:21 5bece2674f0b08bd702ad936 false https://beetlemoment.com/flash-briefing/ 5bece2674f0b08bd702ad936 5bb3c34841b240784593315f american-airlines-is-yelling-and-expiring full watch my Chase Ultimate Rewards video here.

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    ]]>     watch my Chase Ultimate Rewards video here.

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    ]]>         Yelp - No More Contracts Yelp - No More Contracts Wed, 14 Nov 2018 10:14:51 GMT 1:35 5beb01ed35e72bd8579306f7 false https://beetlemoment.com/flash-briefing/ 5beb01ed35e72bd8579306f7 5bb3c34841b240784593315f yelp-no-more-contracts full

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    ]]>

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    ]]>         Ad Tech Startup Investment Down 75% Ad Tech Startup Investment Down 75% Tue, 13 Nov 2018 16:10:10 GMT 1:25 5beaf7623c53c265745bc27b false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/ad-tech-startup-investment-down-75 5beaf7623c53c265745bc27b 5bb3c34841b240784593315f ad-tech-startup-investment-down-75 full Listen to me on The BeanCast episode 520 - Teayota, Toyota

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    ]]>     Listen to me on The BeanCast episode 520 - Teayota, Toyota

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    ]]>         Voice Marketing by 129 Year-Old Case Knives Voice Marketing by 129 Year-Old Case Knives Mon, 12 Nov 2018 10:02:12 GMT 1:48 5be8ec5ec222fe84197cf01a false https://beetlemoment.com/flash-briefing/2018/11/11/voice-marketing-from-case-knives 5be8ec5ec222fe84197cf01a 5bb3c34841b240784593315f voice-marketing-by-129-year-old-case-knives full Case Knives "Keep Your Hands Sharp" digital marketing campaign (video and voice marketing) HT Total Annarchy, Ann Handley's newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.


    Full episode notes here.

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    ]]>     Case Knives "Keep Your Hands Sharp" digital marketing campaign (video and voice marketing) HT Total Annarchy, Ann Handley's newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.


    Full episode notes here.

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    ]]>         Voice Texting Voice Texting Sun, 11 Nov 2018 11:00:11 GMT 1:01 5be796c6a0e89e1e4cf498d3 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/voice-texting 5be796c6a0e89e1e4cf498d3 5bb3c34841b240784593315f voice-texting The Totem of Chat full

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    ]]>

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    ]]>         1994 WXYC 1994 WXYC Thu, 08 Nov 2018 01:35:45 GMT 1:12 5be392f128e30a64394cd350 false https://twitter.com/RitholtzWealth/status/1060139831836241921 5be392f128e30a64394cd350 5bb3c34841b240784593315f 1994-wxyc full See the tweet here - @RitholtzWealth's "Today in Market History" is pretty fun.


    WXYC is the student radio station of UNC Chapel Hill. Here's their tweet about November 7, 1994.


    Subscribe to this Flash Briefing and hear it daily on Alexa.


    Get the Beetle Moment Marketing Podcast (weekly, short, different).

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    ]]>     See the tweet here - @RitholtzWealth's "Today in Market History" is pretty fun.


    WXYC is the student radio station of UNC Chapel Hill. Here's their tweet about November 7, 1994.


    Subscribe to this Flash Briefing and hear it daily on Alexa.


    Get the Beetle Moment Marketing Podcast (weekly, short, different).

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Update Update Tue, 06 Nov 2018 16:46:40 GMT 0:52 5be1c570e3e5fc36211b1948 false https://beetlemoment.com/flash-briefing/ 5be1c570e3e5fc36211b1948 5bb3c34841b240784593315f update full Follow me on Twitter @emilybinder


    The Alexa Conference - I will be speaking on the Consumer Marketing track.

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    ]]>     Follow me on Twitter @emilybinder


    The Alexa Conference - I will be speaking on the Consumer Marketing track.

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    ]]>         How many voice searches? How many voice searches? Fri, 02 Nov 2018 07:56:57 GMT 0:23 5bbebbbdcd656ce4481af47b false https://beetlemoment.com/flash-briefing/ 5bbebbbdcd656ce4481af47b 5bb3c34841b240784593315f how-many-voice-searches full

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    ]]>

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    ]]>         The Most Information Dense Language The Most Information Dense Language Tue, 30 Oct 2018 07:09:18 GMT 1:24 5bd0b3fc92f206b44584762b false https://beetlemoment.com/flash-briefing/ 5bd0b3fc92f206b44584762b 5bb3c34841b240784593315f the-most-information-dense-language You Said It full Machine language processing is a key part in the development of voice technology, smart speakers, and voice marketing around the world. Let's start with the basics: how complex is it to process different languages?


    First, English is the most information dense language per sound at 1.08 followed by French at 0.99. This means we can convey more information in fewer spoken syllables.


    Source: https://www.realclearscience.com/blog/2015/06/whats_the_most_efficient_language.html


    How to find the information rate: come up with a value for how much meaning is packed into each syllable, which will give you an average information density per syllable. use those values to derive an information rate.


    Languages which have a lower average density of information per syllable (because they have on average longer words or more lengthy grammatical structures) compensate in effect by being spoken faster: this is why Spanish is spoken faster than English.


    That said, Chinese is most information dense per written character, and per faded ankle tattoo.


    Interestingly, the languages that conveyed the least amount of information per syllable, like Spanish, Japanese, and French, tended to be spoken at a faster rate. This allowed these languages (apart from Japanese) to deliver a similar amount of information compared to more meaning-dense languages.


    However, it does not make English superior.


    Want to learn more about speech recognition and machine language processing? Check out Carl Robinson's Voice Tech Podcast.


    Further reading:

    http://content.time.com/time/health/article/0,8599,2091477,00.html

    https://www.quora.com/What-spoken-language-carries-the-most-information-per-sound-or-time-of-speech

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    ]]>     Machine language processing is a key part in the development of voice technology, smart speakers, and voice marketing around the world. Let's start with the basics: how complex is it to process different languages?


    First, English is the most information dense language per sound at 1.08 followed by French at 0.99. This means we can convey more information in fewer spoken syllables.


    Source: https://www.realclearscience.com/blog/2015/06/whats_the_most_efficient_language.html


    How to find the information rate: come up with a value for how much meaning is packed into each syllable, which will give you an average information density per syllable. use those values to derive an information rate.


    Languages which have a lower average density of information per syllable (because they have on average longer words or more lengthy grammatical structures) compensate in effect by being spoken faster: this is why Spanish is spoken faster than English.


    That said, Chinese is most information dense per written character, and per faded ankle tattoo.


    Interestingly, the languages that conveyed the least amount of information per syllable, like Spanish, Japanese, and French, tended to be spoken at a faster rate. This allowed these languages (apart from Japanese) to deliver a similar amount of information compared to more meaning-dense languages.


    However, it does not make English superior.


    Want to learn more about speech recognition and machine language processing? Check out Carl Robinson's Voice Tech Podcast.


    Further reading:

    http://content.time.com/time/health/article/0,8599,2091477,00.html

    https://www.quora.com/What-spoken-language-carries-the-most-information-per-sound-or-time-of-speech

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    ]]>         Faster Information with Voice Faster Information with Voice Wed, 24 Oct 2018 16:18:35 GMT 0:37 5bd09b5b39840c8c547ec1ec false https://beetlemoment.com/flash-briefing/ 5bd09b5b39840c8c547ec1ec 5bb3c34841b240784593315f faster-information-with-voice Voice Will Revolutionize Us Again full

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    ]]>

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    ]]>         Get a Better Mirror Get a Better Mirror Mon, 22 Oct 2018 07:05:34 GMT 1:47 5bc6ab81f9db1bd301551966 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/get-a-better-mirror 5bc6ab81f9db1bd301551966 5bb3c34841b240784593315f get-a-better-mirror Happy Women, Better Business full

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    ]]>

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    ]]>         More Reasons to Love Gift Cards More Reasons to Love Gift Cards Fri, 19 Oct 2018 07:12:35 GMT 1:45 5bc6a76e66d57c395b89c1b6 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/more-reasons-to-love-gift-cards 5bc6a76e66d57c395b89c1b6 5bb3c34841b240784593315f more-reasons-to-love-gift-cards Prize Your Privacy full

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    ]]>

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    ]]>         The Bruised Peach at Your Feet The Bruised Peach at Your Feet Thu, 18 Oct 2018 07:09:36 GMT 0:28 5bc6a73066d57c395b89c1b5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/the-bruised-peach-at-your-feet 5bc6a73066d57c395b89c1b5 5bb3c34841b240784593315f the-bruised-peach-at-your-feet full

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    ]]>

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    ]]>         Stop Trying to Market Your Podcast Stop Trying to Market Your Podcast Wed, 17 Oct 2018 03:05:24 GMT 1:15 5bc6a6f466d57c395b89c1b4 false https://beetlemoment.com/flash-briefing/ 5bc6a6f466d57c395b89c1b4 5bb3c34841b240784593315f stop-trying-to-market-your-podcast Brief Flash! full I love podcasts. That title was a little click baity- sorry. What it really means is that a Flash Briefing is an easier way to be heard and found than a podcast simply because there's so little competition.


    Click here to enable this daily Flash Briefing on Alexa. It's usually 2 minutes of kinda weird/kinda good!

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    ]]>     I love podcasts. That title was a little click baity- sorry. What it really means is that a Flash Briefing is an easier way to be heard and found than a podcast simply because there's so little competition.


    Click here to enable this daily Flash Briefing on Alexa. It's usually 2 minutes of kinda weird/kinda good!

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Launching a Blog? You Crazy. Launching a Blog? You Crazy. Fri, 12 Oct 2018 07:10:27 GMT 0:17 5bbebc3b6034a4010ceb0df5 false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/launching-a-blog-you-crazy 5bbebc3b6034a4010ceb0df5 5bb3c34841b240784593315f launching-a-blog-you-crazy Go West. full

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    ]]>

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    ]]>         <![CDATA[Don't Micromanage]]> Tue, 09 Oct 2018 23:30:59 GMT 1:26 5bbd3a335bd6ea6d18bf196b false https://beetlemoment.com/flash-briefing/ 5bbd3a335bd6ea6d18bf196b 5bb3c34841b240784593315f dont-micromanage full

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    ]]>

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    ]]>         <![CDATA[Stubb's BBQ 2]]> Tue, 09 Oct 2018 01:09:12 GMT 2:01 5bbbffb849f3053e4e07886e false https://shows.acast.com/beetle-moment-marketing-flash-briefing/episodes/stubbs-bbq-2 5bbbffb849f3053e4e07886e 5bb3c34841b240784593315f stubbs-bbq-2 full

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    ]]>

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    ]]>         <![CDATA[Voice Marketing from Stubb's BBQ - Alexa Skill]]> Mon, 08 Oct 2018 08:20:28 GMT 2:01 5bbac1e2e5abf8ab56c56d2b false https://beetlemoment.com/flash-briefing/ 5bbac1e2e5abf8ab56c56d2b 5bb3c34841b240784593315f stubbs-bbq-skill-voice-marketing C.B. Stubblefield comes to life full The legendary Stubb's BBQ is on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm, delightful interaction right in the customer’s kitchen.


    Hear my 6-minute podcast for more analysis of this fun voice marketing effort by Proof Advertising in Austin, TX.


    Video


    More info

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    ]]>     The legendary Stubb's BBQ is on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm, delightful interaction right in the customer’s kitchen.


    Hear my 6-minute podcast for more analysis of this fun voice marketing effort by Proof Advertising in Austin, TX.


    Video


    More info

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    ]]>         I Judge Your Tweets I Judge Your Tweets Mon, 08 Oct 2018 07:25:13 GMT 1:45 5bb63eada0e7809363c1b805 false https://beetlemoment.com/flash-briefing/ 5bb63eada0e7809363c1b805 5bb3c34841b240784593315f i-judge-your-tweets A Window into the Mind full Can you compose an original, gramatically correct, thoughtful comment in 280 characters or less?


    Twitter is the best.

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    ]]>     Can you compose an original, gramatically correct, thoughtful comment in 280 characters or less?


    Twitter is the best.

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    ]]>         When No One is Looking When No One is Looking Fri, 05 Oct 2018 07:24:26 GMT 0:28 5bb63ac7fa6c09fd01e845e6 false https://beetlemoment.com/flash-briefing/ 5bb63ac7fa6c09fd01e845e6 5bb3c34841b240784593315f when-no-one-is-looking They Do the Right Thing full

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    ]]>

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    ]]>         Ink Ink Thu, 04 Oct 2018 16:15:10 GMT 1:00 5bb63c8f2ea19c9963fa3fc8 false https://www.youtube.com/watch?v=9yHYIzf8fz8 5bb63c8f2ea19c9963fa3fc8 5bb3c34841b240784593315f chase-ink GREAT Business Credit Card full Have a business? Use the Chase Ink credit card to get 5x Chase Ultimate Rewards points with my hack!


    Watch me explain.

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    ]]>     Have a business? Use the Chase Ink credit card to get 5x Chase Ultimate Rewards points with my hack!


    Watch me explain.

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Table Stakes After the Interview Table Stakes After the Interview Thu, 04 Oct 2018 15:01:10 GMT 1:44 5bb62b361c3d2c03027f58b5 false https://beetlemoment.com/flash-briefing/2018/10/4/table-stakes-interviewing-marketing-candidates 5bb62b361c3d2c03027f58b5 5bb3c34841b240784593315f table-stakes-after-the-interview Raise the Bar full

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    ]]>

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    ]]>         <![CDATA[Don't Babysit]]> Tue, 02 Oct 2018 19:57:27 GMT 1:26 5bb3cda8b799143c5a063ea0 false https://beetlemoment.com/flash-briefing/ 5bb3cda8b799143c5a063ea0 5bb3c34841b240784593315f dont-babysit full

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    ]]>

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    ]]>