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A Human-Centered Design approach must consider the effects of Cognitive Load on users. This measurement of how much force we put on our brains to complete a task can have a big impact on your product’s UX.  

Check out our latest episode of Design Driven for insights on why Cognitive Load matters, how to segment information to overcome outside pressure, why 7 is the magic number…and much more.

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Join host J Cornelius and guests, Nicholas Petroski, co-founder of Promethean Research, and Bureau of Digital’s Carl Smith for tips on how to save time and money by getting everyone on the right page, right away.

If you are leading a product team, organizing stakeholders, or considering your next product design project, this podcast from these UX leaders should not be missed. 

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On this episode of Design Driven, Beau Ulrey, Design Principal at US Bank, and host J Cornelius discuss how design systems benefit an entire company, not just the UX team. They also dive into what makes a great design team, and much more.

Topics Include: 

• Must-have skills for a high functioning Product Design Team.
• Content strategy as a defined discipline within UX 
• Why designers and developers must work shoulder-to-shoulder to create an optimum User Experience

Need critical buy-in from your team for implementing a design system, today? Looking for the key players for a winning product team? Then this episode of Design Driven is not to be missed?

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At a high level, design thinking is when a diverse group of people with varying expertise can work harmoniously, steeped in a culture of trust, to make cool things (products, solutions, services) happen. 

However, even with a solid understanding of design thinking and efficient design practices in general, many businesses still miss the mark. Why? Because they forget two related things:

1. Validation loops are essential to great product outcomes
2. Flexibility in your development process is required 

By nature, design thinking is cyclical, not linear.

The goal is to find the best possible solution or product to solve a problem, right? That requires gathering your diverse thinkers and brainstorming expansively. Then, going back to the ideas raised in your brainstorming session and examining them through a critical, deductive lens. 

You may need to go back and forth and round and round (hence the validation loops) to land on the best possible solution.

See how design thinking needs to be flexible to work effectively? Yes, there are prescribed phases. But ultimately, your team has to be willing to evaluate what’s in front of them at any given time, and even take a step backward before pushing on. 

And therein lies the problem. It’s hard for people to work in this non-linear way. It goes against our neurological instincts. 

In our latest podcast, host J Cornelius and guest Wayne Li talk more on optimizing your design processes from a human perspective.  

Topics Include: 

• How those in academia (which brought us design thinking) approach design challenges 
• What football and improv comedy have in common — and what they tell us about how we should handle projects 
• How working as a unit — not in departmental silos — leads to innovative ideas

About Wayne Li

Wayne Li is a professor of design and engineering at one of the world’s premier design schools, Georgia Tech. There, he leads joint teaching initiatives and advances interdisciplinary collaboration between mechanical engineering and industrial design. 

Prior to becoming a professor at Georgia Tech, Li worked for Pottery Barn in innovation and market expansion. Impressively, he also taught for Stanford University’s design program — the same school that first ideated design thinking. 

Overall, Wayne generates significant profits, expands market penetration, and drives innovation in all his roles. His strong brand management, product differentiation, and design strategy experiences are unmatched. 

Learn more about Wayne Li and connect on LinkedIn.

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The fintech world is becoming more digitized all the time. Eventually, there won’t even be brick-and-mortar banks. 

That’s all well and good. But, as we innovate the future of banking, we need to consider how to fight fraud online. Unlike in-person banking, digital banking doesn’t allow for a teller to verify someone’s ID with his own two eyes. 

In reality, it's not as scary as it sounds. Depending on how you think about it, there are more ways to detect fraud online than in person. You can track IP addresses, phone numbers, emails — and you can verify them all instantly. 

One hold up to fully digital banking (and transactions in general) remains: Your social security number. Those little paper cards with that long-form number have been used for ages as our unique identifiers. But really, SSNs have been breached so many times that they’re not an ideal universal identity option anymore. 

So, what’s next? 

In our latest podcast episode, host J Cornelius and guest Heidi Hunter reveal the future of identity verification for fintech companies and users alike.  

You’ll Also Learn: 

• The importance of detecting fraud while providing a friction-free user experience. 
• A three-tiered approach to innovation for customer-facing fintech companies. Hint: It involves sales, support, and biz collaboration. 
• What tokenized IDs mean for the UX of transactions. 

About Heidi Hunter 

Heidi Hunter is the Vice President of Product Innovations at IDology. In her nine plus years with the company, she’s steadily (and impressively) moved up the ranks.

IDology is a leader in digital identity verification and authentication, and Heidi is a trusted expert on and innovator of ID and fraud prevention solutions. 

Additionally, Heidi has a proven track record in client consulting, strategic partner management, and data science. She has also developed SaaS and deployed several successful, intricate client applications.

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On the coattails of a tech-heavy year, what could possibly be next? 

Listen as host J Cornelius and guests Mike Dick and Martin Ringlein talk insider perspectives on all things fintech in 2021 and beyond. 

This hour-long roundtable is packed with bold predictions. We won’t give it all away here, but these experts’ forecasts include:

• The ability to bring your bank account number with you from provider to provider, nearly eradicating bank switching costs for customers. 
• That financial technology will embed itself in other industries. Think document signing coupled with transactions.  
• An opportunity for niche banks for pet lovers, sports fanatics, nature buffs — you name it.
• More adaptable UIs for powerful customer-specific experiences.  

Their take on the future of fintech is not to be missed. 

Additional Topics Include

• Next steps for challenger banks and neobanks as they look to differentiate themselves in a saturated market
• The impending UI/UX revolution for legacy banks, and what happens to challenger banks when the big-wigs level-up their look
• Who’s really behind the apps we love — like PayPal and Chime — and what that says about the value of brand vs. service 

About Mike Dick

Mike Dick is the Co-Founder of Gather, a collaborative finance tool for modern couples. At heart, he’s a designer and coder building out his own ideas and helping others with theirs. 

In addition to his work with Gather, Mike runs a product studio that has an established, repeatable method for creating successful products. He also co-founded two prior startups, nvite and Cage, both acquired by large-scale companies. 

About Martin Ringlein 

Martin is the Director of Product at Brex, a startup that’s reimagining financial systems for growing companies so they can realize their full potential. 

He’s known for his role in designing, building, and growing creative teams, products, and companies for some of the industries’ biggest brands. His impressive credentials also include Presidential Innovation Fellow and Twitter Design Manager. 

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We’ll tell you what’s decidedly not helping. Those balanced, beautiful Venn diagrams keynote speakers present at industry conferences illustrating the ideal design, business, tech dynamic. 

Behind the scenes, design teams make fun of these cliched diagrams because they know real-world working relationships are lopsided. Business or tech reign, and design is too often seen as a mere contributing cog instead of an equal leader. 

Clearly, achieving cross-team balance takes more than sketching circles. 

To gain respect, designers need to bolster their business IQs. In fintech, that means learning about markets, trading, rates, money movement — all to show the business team that you do get their end-game and you are contributing to their strategy. 

Even with business-savvy designers in your corner, this kind of collaboration is always hard. And it requires a more modern design mindset. It might seem impossible for large, complex organizations to work together — and work quickly — like startups seem to do. 

Listen as host J Cornelius and guest Jose Coronado discuss leading efficient, cross-functional teams, even within legacy fintech companies.  

Topics Include

• Why your design organization should run like a business
• How to get your teams to stop arguing and complaining, and start articulating needs stakeholders can get behind
• Applying today’s design thinking to yesterday’s big bank infrastructure

About Jose Coronado 

Jose Coronado is the Executive Director, Head of DesignOps at JPMorgan. He helps UX teams amplify their impact, and companies maximize the business value of investing in design. 

As a design executive and management consultant, Jose’s work includes projects with organizations like McKinsey, Accenture, Aquent, Bain Capital, and AIG. Jose’s impressive career spans leadership roles with Fortune 500 companies ADP, Oracle, and AT&T, among others. 

He is also the Managing Editor of Design Impact, a digital publication where he shares leadership lessons from emerging and established design leaders around the world. Jose is a sought-after international speaker and workshop facilitator.

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The tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker's birthday lunch. The diva designer who always insists on more whitespace and is overly-concerned with font choices.

In reality, these stereotypes are dated. Worse, they’re impeding great teamwork. When designers, developers, and business people work in siloed teams, and only come together in progress report meetings, they are pitted against each other because that's how their departments are structured.

Too many companies think different skills should be independent, to think on their own to create the best thinking. The reality is we need teams to be interdependent so they can collectively create better outcomes. When we seek to understand the individual people in these roles, we can map out how to use their natural skills in more effective ways.

How do you understand individuals? You need a handle on the principles of neuroscience and how the human brain actually works. Then, you can structure your teams not by departmental silo — but by personality, motivations, and natural talent. This creates a culture of truth seeking, progress, and true innovation. And isn't that what we all want?

Listen as host J Cornelius and guest Evan LaPointe explain how neuroscience helps you understand the people on your team and, ultimately, streamline design and development. 

Topics Include

• How to align team members’ personalities with strategic business goals to get things done
• Why asking, “What am I missing?” is your most potent tool to expand your team’s collective intelligence
• How to get your entire company to embrace the power of brain science to apply its principles to customer behavior

About Evan LaPointe

Evan LaPointe has a proven track record of founding, growing, and selling top-tier businesses. This includes: Satellite, acquired by Adobe Systems and now one of the largest analytics-based technologies available; and Search Discovery, the most prominent independently-held analytics and business intelligence consultancy in the United States. And that’s just the start. 

In sum, Evan’s products and services have helped thousands of brands better their products, cultures, processes, client success and value assurance programs, and so much more. 

Learn more about Evan and connect on LinkedIn.

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Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources. 

But, when a project stalls, too many companies focus on optimizing the process itself, neglecting the people who make that process possible to begin with. 

Have you considered that team efficiency might be more of a cultural and emotional challenge than a technical one? 

Try fostering empathy across teams for each other's objectives, goals, and even life circumstances. Empathy can get your people through the long days of product design knowing everyone’s pushing towards the same end result. 

Listen as host J Cornelius and guest Candice Faul discuss human-first strategies to better your team and, ultimately, your products. 

Topics Include

• Bringing together each person’s ‘hacks’ to uncover fresh product solutions
• Embracing occasional silliness to build cross-team empathy
• Translating internal empathy into empathy for your customers to create user-centric products
• Building scalable and repeatable processes to drive efficiency through teamwork 

About Candice Faul 

Candice Faul is the Program Director of Digital and UX at Glen Dimplex Americas. She works across digital and physical products and consumer packaged goods. Candice also has deep experience in the fintech industry as well as digital product design. 

She specializes in user experience and human centered design. In her daily life, this manifests as constant curiosity about how people feel as they complete their tasks and what influences their actions.   

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How do you define the scope of a new product? Who is going to design it? How do you get multiple teams aligned around the same idea for the project’s duration? Who’s the leader when several stakeholders are involved? How do you design with users in mind when users have never seen anything like what you’re proposing? 

In this episode, host J Cornelius and guest Jacob Glenn address these questions and more. They illuminate how to take an innovative idea and turn it into a marketable, desirable product.

Topics Include

• How staying true to your core promise will lead to a more intuitive product 
• Why products demand cross-discipline teams to bring them to fruition 
• How to work well across team lines, and resolve difficulties when they do arise 
• How to take cues from successful products to inform unprecedented ideas 

About Jacob Glenn

Jacob Glenn is the Founder and President of M Genio, a boutique software development and consulting firm offering strategy, execution, and support for industry leading companies. They specialize in mobile solutions, Internet of Things, and Salesforce automation.

Throughout his more than two decades of experience, Jacob has maintained a consistent track record of success leading complex engagements focused on strategy, process, and emerging technologies. The projects he spearheads create value at the unique intersection of business and technology.

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It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design just isn’t sustainable. 

Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will yield a shipping cycle that produces consistent upgrades customers actually care about.

Listen as host J Cornelius and guest Katrina Bautista uncover user research methods and team alignment tactics that enable this dependable shipping schedule.

Topics Include

• ‘MacGyvering’ research to bring customer desires to light 
• Applying psychology principles to user research questions to reveal truths 
• Using the “Anti-Surprise Law” to safeguard product improvement releases 

About Katrina Bautista 

Katrina Bautista is a UX Manager with Shopify, one of the world’s top e-commerce platforms. She shapes the way Shopify empowers merchants so they can fully leverage the platform through apps. 

Beyond her day-to-day role, Katrina is a self-described noticer of things and never-give-upper. She prides herself on her mastery of making all things simple, clear, elegant, and persuasive. 

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However, we sometimes need to work to overcome this human nature during the product design process. Don’t fall prey to confirmation bias because of an impulse to prove your idea right or get something done quickly. Unbiased user research, an expert view of the problem, and simple solutions are key for developers. 

In this episode, host J Cornelius and guest Ryan Frederick discuss how to make better, smarter design choices by analyzing common mistakes developers make on the path to their finished product. 

Topics Include

• Why unsuccessful products still make it to market
• How solving low value problems leads to low value solutions
• Why complex problems call for simplicity and elegance, not complexity 

About Ryan Frederick

Ryan Frederick is currently the Principal of AWH, a product and data consulting firm. He has been an integral part of starting and growing several software and service companies, seeing these companies through from inception to sustainability. Originally a developer, Ryan’s experience is at the unique and advantageous intersection of business acumen and technical knowledge. 

Ryan is the author of The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur. He also authored the forthcoming book, Sell Naked - And Other Advice for Growing and Managing Service Firms. 

An active angel investor, Ryan mentors and advises entrepreneurs and start-ups, as well as corporate innovation leaders. He also launched a non-profit workforce development program, i.c.stars, to train under-employed adults on digital skills.

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People think innovation is a project, so a CEO or CFO or head of division says okay we’re going to do innovation, and so they set it up as a project…and that is not going to work. You’re already primed for failure because many times, these organizations can’t tolerate failure, and the thing about innovation is that you’re constantly failing. In fact, 99% of the time, you’re failing, and there is that one spark that will kind of bring innovation into your organization.

Chidi Afulezi

In the last six months, COVID has been a market accelerator, but not a change agent from a product perspective according to product geek Chidi Afulezi. “If you thought you had time to test and address changes for your product, you’re wrong.”

All industries have been impacted by the ripple effects of the global pandemic and the companies that are thriving today were those that created a healthy environment for pivotal decision making and innovation.

In this episode Chidi and J discuss:

1. The typical pitfalls when companies try to establish innovation.
2. What the companies who are implementing innovation “right” are doing
3. How do you take the risk out of innovation, or at least minimize it?

About Chidi Afulezi:

Chidi Afulezi is Managing Principal at redKola digital labs and Head Faculty of Product, Innovation, and Entrepreneurship at ALU School of Business. Chidi is a product scientist, consultant, and creative entrepreneur. Chidi began his career out of college working for Sony, Time Warner, CNN, and Turner Broadcasting after graduating with training in electrical engineering. During his time at Turner, he was bitten by the entrepreneurial bug, which eventually led him to found his own consulting practice centered around solving existential problems for the customer.

Chidi brings unique energy about products and today his work spans several continents. Most recently, Chidi has been teaching and advising start-ups in Africa, which offers a diverse landscape for business, culture, and technological innovation.

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Furthermore, how do you build consumer loyalty in a world where products and technologies are copied almost instantly and brands struggle to differentiate themselves?

In this conversation, J Cornelius and Udaiyan Jatar (“UJ”), Founder of Blue Earth Network, discussed what it takes for an organization to be truly different, how to fight against the rapid product commoditization that is occurring in the 21st century, and the most important factor in establishing brand affinity. 

Topics include:

• Why do some brands transcend their competitors so much faster today?
• The two forces of differentiation
• How do you sustain your differentiation in shifting market conditions?
• The positive impacts of aligning your front and back office
• The “Iceberg Analogy” behind product design
• How do you create brand affinity?

About Udaiyan Jatar: 

Udaiyan Jatar, widely known as "UJ," has been spearheading transformation initiatives for global organizations for decades. He's led global brand development and marketing at Procter & Gamble and Coca-Cola and been an educator and board member at the Presidio Graduate School and Georgia Tech Institute of Technology. He now runs Blue Earth Network, a platform for creating systemic change and sustainable differentiation for organizations of all sizes. 

UJ’s TEDx talk, The 7 Disciplines for Building a Transcendent Brand, explains the counterintuitive disciplines that helped small entrepreneurs create iconic brands like Apple, Coca-Cola, and Harley-Davidson that eventually "transcended" global culture. These brands pass the tattoo test.

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A design-engineer solving large-scale design system problems. Mike leads the design systems team, where they’re building next-generation design tools that merge the gap between design and engineering. Previously, he led design systems at Quora and Twitch. He co-founded two startups, nvite (acquired by Eventbrite) and Cage (acquired).

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The “D” in R&D is limitless. Although it traditionally refers to research and development, it can be research and design, research and diversity, research and data analysis, and so much more. The key element that ties the possibilities together is the research.

Eventbrite is continually seeking unconventional growth and attempting to predict what’s next.

“What would Eventbrite look like if it wasn’t Eventbrite? If it did things that it didn’t do if it was in places that it has never been before?” - Martin Ringlein

These are the questions that Martin and his team are seeking answers to, and while they may not have them today, it’s sometimes more important to be asking the right questions than finding the solutions too quickly.

In this episode, J Cornelius and Martin explore topics like:

1. What is the common pattern of successful R&D in any tech company?
2. Why should you be focusing on your customer’s customers?
3. How do you validate your data and research?
4. Why is it sometimes okay to rely on your gut?

Martin Ringlein is the Global Head of R&D at Eventbrite, one of the largest ticketing platforms in the world.

In late 2016, Martin joined Eventbrite pre-IPO through the acquisition of his previous startup, nvite, where he served as CEO and Chairman of the Board. Prior, Martin was a Presidential Innovation Fellow at The White House working directly within the Executive Office of the President for the Obama administration. Martin’s first company, nclud, a research and design consultancy, was acquired by Twitter pre-IPO, where he went on to become their first Design Manager, helping build and lead the R&D team. Martin is also a Venture Partner at NextGen Venture Partners, where he invests in early and late-stage startups, such as Hyperloop One and Chime.

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He has had the pleasure to build, grow & lead teams for both start-ups and big companies. He co-founded a start-up which was acquired by eBay. He loves to mine the experience potential in companies.

He has worked on an international scale with CEO's and Product leadership. He has played principle design and leadership roles for Microsoft, BMW, Major League Baseball, Scient, Quokka Sports, NBCOlympics, Alias/Wavefront, eBay and Trov. He has built and launched global experiences in several countries, and has garnered several prestigious awards in design & marketing.

He believes that stories build in strength with re-telling. It is the product & brand stories that become the reason we all move forward together.

He has been an author, speaker, photographer, designer, and father. He is the author of 'The Future of Memories' and advisor to 'standbeautiful.me', an anti-bullying movement promoting the acceptance of self and others.

Dane recently joined the Samsung NEXT product team as their new Global Head of Design & Product Experience.

He often speaks on design & culture transformation.

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What is the relationship between innovation, design, and organizational culture? In a perfect world, they don’t just overlap; they are continuously working together in a symbiotic relationship. So why is it that the three aren’t always spoken of together? More often than not, you hear executives talking about innovating with design or creating a culture of innovation, but without the third piece you can only go so far. 

“The truth about Innovation is that we have all the tools that we need. Unfortunately, the entrenched culture within a lot of these companies isn’t changing to meet the needs of these new innovative ways. Until the culture changes, you’re not going to see much lift and see the needle move very much.” - Greg Storey on The Hard Truth About Innovative Cultures (HBR)

The value of design isn’t always tangible, and for organizations where legacy systems or legacy culture rules, it can get in the way of making effective design decisions. At the end of the day, design can help you innovate, but there has to be organizational alignment and cultural shifts to truly achieve the “innovation” that many business leaders strive for.

Topics Include

1. Creating alignment to goals across multiple teams and how that translates to tactical execution.
2. The conversations happening in boardrooms about design and its impact on business. 
3. How legacy culture can get in the way of making effective design decisions, and how to address it. 

About Greg Storey

Greg Storey is an internationally recognized designer, writer, and speaker who joined InVision in 2019. He has more than 22 years of digital design experience, leading teams through full-scale projects in a wide array of industries, including retail, education, law, and gaming. As an entrepreneur, Greg has founded three successful businesses, one of which was ranked in the Inc. 5000, a list of America’s fastest-growing private companies. Greg’s work has been recognized by The Webbys, W3 Awards, and featured in Communication Arts and the Wall Street Journal.

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Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.

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Currently, he is the VP of Design at ActiveCampaign, helping small businesses meaningfully connect and engage with their customers.

Elsewhere, he is a co-founder of Lead Honestly and Chicago Camps and author of "Learn to Code HTML and CSS."

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Previously, he and his team guided the experience direction for how people build and use Amazon Alexa Skills. A veteran of small and large companies, he is passionate about how teams work, how to understand and influence complex systems, and the little details of product design that make big differences.

Phillip loves living, creating, and working in Seattle. He is an active member of local and international design communities. He also fancies himself a songwriter and photographer, and a skilled maker of bad puns

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This episode is great not just because it was recorded in person, but because of who the guests are and the special chemisty we all share.

It was recorded at a villa in the North Georgia mountains during Web Whisky Weekend. A getaway for people who love the web. This kind of conversation was happening the entire weekend, so we decided to capture some of it for you. If you like what you hear, you should consider joining us at the next event.

Details at webwhiskyweekend.com

My guests, Jonathan Snook, Jina Anne, and Greg Storey all have been designing things for the web, and leading the community towards better design for nearly two decades.

Jonathan Snook is well known for his work with CSS. He’s written several books, spoken at literally hundreds of conferences, and helped thousands and thousands of people through his blog posts and generous contributions to many projects. He’s worked at Yahoo, Shopify, Xero, and done private consulting for a lot of other companies you’ve heard of. And being from Canada he’s one of the nicest people you’ll ever meet.

Jina Anne has been a prolific designer, blogger, and community leader for well over 15 years. She led the Sass project, runs a Design Systems conference called Clarity, and manages the Design System community on Slack. She’s worked at Apple, Salesforce, Github, Amazon, and several other leading tech companies. She’s a world traveller, whisky aficionado, and lover of sushi and robots.

Greg Storey created Airbag Industries, one of the very first websites I ever saw and thought, “wow, websites don’t have to look like crap”. He created a style that you just didn’t see back then, which inspired a lot of people to make their websites look great, too. If that isn’t enough, his writing has always been insightful, entertaining, and a bit provocative in the best possible way. He’s run small agencies like Airbag and Happy Cog, and worked for giants like IBM and USAA. He has a keen understanding of the business side of design, is always generous with his knowledge, and makes one of the best manhattans you’ll ever taste.

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Today I’m talking to Andy Vi-tally about designing experiences at 3M, and his new role at Polaris where they make motorcycles and ATVs.

Andy Vitale is the Director of User Experience at Polaris Industries, a global powersports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. Andy is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.

Andy holds a Master’s Degree in User Experience Design and has almost 20 years of experience, having held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great.

Aside from his primary role at Polaris, Andy is an adjunct professor for Kent State University’s User Experience Design graduate degree program. He often writes about design and speaks at conferences and events.

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In today’s chat with Arin Bowmick we’ll look at how IBM uses design thinking to do just that.

Arin is Vice President, Design at IBM based in San Francisco, California. He heads the user experience and design practice for IBM Cloud. With vast experience in enterprise UX and a Masters degree in HCI, Arin has served in multiple leadership roles in the technology industry, and is the author of several design patents and publications. He currently heads the design team at IBM Hybrid Cloud.

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Matthew is a Y-Combinator graduate, World Economic Forum Global Shaper, University of Georgia alum, and Forbes 30 Under 30 Social Entrepreneur.

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He is passionate about building great products, teams, and technology. Before he waded into influencer marketing, he led the development of social media management software for Fortune 500 companies at Vitrue (acquired by Oracle) and served as CTO of Mobilization Labs, building a social community platform for brands like Chick-fil-A, Universal Music, and United Way.

A graduate of Georgia Tech, his experience also includes building solutions for the traffic management, security, financial, and health care industries. In his free time, Jeremy can be found scuba diving, watching football, and traveling.

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I feel very fortunate that I discovered experience design in college and have spent the last 10+ years in the design field split between working in agencies and in-house. Some of my more memorable companies are Motorola, Allstate Insurance, Cars.com, and Cramer-Krasselt.

Currently, I’m the Lead UX Designer on one of several R&D teams dedicated to developing new games for Riot. It is a fascinating role where we take different systems & mechanics and try to craft an awesome game out of it.

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With executive creative posts at New York’s Grey, Organic, and G2, Brian has amassed a variety of B2B and B2C category experience across multiple marketing channels.

Be it Times Square signage, to in-store, in-dash, on-pack, on-line, mobile and more, Brian is a strong believer in creating unified marketing experiences that focus on being relevant, engaging, intuitive and beautiful.

Newly acquired by IBM, Brian leads the The Weather Company's Global Creative Lab teams utilizing Watson’s cognitive capabilities along with the ultimate trifecta of data–weather, location and time–to concept, create and deliver advertising products, services and experiences across all Weather Company properties.

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Nikhil envisioned and led state government’s transition to an enterprise web-publishing platform based on Drupal, an open source content management system hosted in the cloud. The platform currently supports 78 state agency websites. Under his direction, Georgia became the first state in the nation to use Drupal across it's enterprise and meet special needs of constituents with a range of disabilities affecting vision, hearing, motion and cognition making the platform Section 508 and WCAG 2.0 AA compliant.

Nikhil strongly advocated the use of social media for Georgia.gov when using social media for government was not common, and established a presence for the state on Facebook and Twitter to quickly address citizens’ questions and concerns.

Nikhil also serves as adjunct faculty at the Atlanta campus of the Savannah College of Art and Design, where he teaches graduate classes in Interaction Design and Game Development.

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She has worked in corporate in-house, consulting and agency environments, and considers herself incredibly lucky to have gotten her hands dirty all over the digital world. Her industry experience includes IT security, technology, retail, healthcare, consumer packaged goods, financial services, agriculture, hospitality, and government.

Her biggest strengths lie in creating simple and elegant solutions to thorny problems, and making sure her team is solving the right problem in the first place. When not designing, she can be found enjoying all the tastes, sights and sounds the Pacific northwest has to offer.

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Before Facebook, he was working at Electric Pulp. While he was there, they built Duo, a macOS web browser for responsive web developers. He got my start in design and development at Wright, an auction house in Chicago.

He has also built and released independent apps, MOON, Blind Browser for macOS, and Tao Daily for iOS. MOON has become the most popular moon app in the world as well as won a Webby honoree. Blind was mentioned by Daring Fireball and has become a resource for web developers working in higher resolutions.

In his spare time he makes music, plays games, and relentlessly scours the internet with his wonderful gemini wife.

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Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.

He is the author of the best selling book Designing for Emotion from A Book Apart. You'll find @aarron on Twitter and Medium sharing thoughts on design. Learn more at aarronwalter.com.

Eli Woolery is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

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He refined his education at Stanford and MIT, and he worked with, and for, companies like Apple, Google, Samsung, Noki, Ryanair, and Virgin Media.

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Kelly is a UX content strategist with The Home Depot. She’s spearheaded content and design initiatives across multiple industries, from retailers like eBay to entertainment companies like Blue Man Group. Her specialties include information architecture, UX writing, user research, and front-end development. Kelly is an animal welfare advocate who finds delight in songwriting, camping, and spooky stories.

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Michael Jovel is a Designer and Front-end Developer at the U.S. Food and Drug Administration and the lead on the Labcoat Design System. He also organizes the Defense Media Innovation Lab and the Bmoresponsive web conference.

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Guest Bio:

I’m an executive level design leader in the area of software, product, and service design concept and delivery to market. With both in-house and agency experience, I specialize in elevating the role of customer centric design practices within organizations and leading globally distributed teams to deliver world class product and service ecosystems to customers.

I’m a passionate believer in the power of great cross disciplinary teams to craft products and services which elevate the human condition and drive market performance. I’m driven to work for companies that share this vision and I look to collaborate with leaders across the various parts of these companies to build now for what’s next. This kind of rare alchemy is difficult to achieve and even more difficult to persist – this challenge creates a sense of urgency and focus that gets me out of bed every day looking for the best partners and most meaningful industries to commit to.

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Before falling in love with UX Design, Kara held a series of odd jobs: from translating for a Korean acupuncturist in rural Nicaragua to guiding tours at a museum of paper-making. Kara loves creative problem-solving, costume parties, eccentric interiors & karaoke-ing terrible 90s songs.

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If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the User Interface Engineering, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.

With Dr. Leslie Jensen-Inman, he is starting a new school in Chattanooga, TN, to create the next generation of industry-ready UX Designers. In 2014, the school, under the nickname of the Unicorn Institute, launched a Kickstarter project that successfully raised more that 600% of its initial goal.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.

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Prior to VMware, Mandy has worked and led teams in both agency and corporate environments. If she’s not chasing her 5-year-old twin daughters around the house with her husband, you can usually find her thinking critically about how to make the world a better place for end users.

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In her early career, Titania started her own full-service marketing consulting firm after gaining experience as an account executive with Lincoln Financial Media, working with clients like Whole Foods, Nikon, Samsung, and Zerorez to create copy, radio ad campaigns, and digital promotions targeting women in the Atlanta market. Past roles also include serving as the CMO of KidsLink, co-founder and CMO of PRIVET, Executive Director of Band of Coders Girls Academy, and Director of Marketing and Programming for SuperNova South.

Titania enjoys helping startups (like RedRover and Hirewire) launch in the Atlanta market and frequently appears as a tech contributor across the nation and on Atlanta & Company. She travels the country appearing on programs such as The Doctors, Today Show, CBS This Morning, and The Steve Harvey Show, speaking at esteemed conferences such as DigSouth, Mom 2.0 and Dad 2.0, and emceeing events like the Atlanta Hawks Agency Shootout. Titania was named a tech innovator and a mother of invention by The Atlantan in 2015 and one of the “Women Who Lead & Light Up Atlanta’s Tech Ecosystem” by Hypepotamus in 2016. Titania enjoys painting and building some pretty sweet LEGO cities with her family in her downtime.

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He is currently at LinkedIn as a Senior Principal Designer on their Design Systems team, the group designing the UI framework all their product teams use to craft awesome, consistent, and brilliant user experiences that deliver value to members across all LinkedIn touchpoints.

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He is also a life long Dodgers fan, heavy metal enthusiast, and co-author of Discussing Design: Improving Communication and Collaboration Through Critique.

You can follow his frequent ramblings about food, sports, music, and design on twitter at @aaroni.

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