We're joined by Drishti Masand to explore the T-REX project, an acronym for Textile Recycling Excellence. Led by adidas, this initiative aims to revolutionize textile recycling across Europe through collaboration with major industry players like Veolia and various recycling companies.

In this discussion, Drishti illuminates the project’s goals, including tackling the technical and economic challenges of establishing a circular textile economy. She emphasizes the importance of long-term vision in sustainability, showcasing how the New Cotton Project — another EU-funded project that concluded recently — has paved the way by turning post-consumer cotton textiles into new fibers, thus demonstrating the potential of a circular economy.

We delve into the technical complexities that the T-REX project addresses, identifying gaps in textile recycling—from collection and sorting to final recycling processes. Drishti discusses the roles of the 13 key partners involved, each critical in transforming recycled materials into new products. This collaborative effort highlights the integration of advanced technologies to ensure material purity and recycling efficiency.

To round off our conversation, Drishti shares insights on the upcoming EU regulations impacting the textile industry and the importance of aligning industry standards with consumer expectations for sustainability. This episode not only sheds light on adidas’s initiatives but also underscores the broader industry's move towards sustainable practices through innovation and collaboration. Join us to gain a deeper understanding of how these initiatives are setting the stage for a more sustainable fashion future.

Content to Navigate the Episode:

00:00:38 - Introduction to Drishti Masand

00:01:08 - Drishti's career path before adidas

00:02:34 - Drishti's role at adidas and circularity strategy

00:03:25 - The New Cotton Project and its learnings

00:04:38 - Introduction to the T-REX project and its meaning

00:05:39 - Goals and partnerships of the T-REX project

00:06:55 - Technical and economic challenges of textile recycling

00:07:55 - Importance of technological developments

00:09:42 - Issues with the purity of recycled materials

00:11:43 - Key partners and responsibilities in T-REX

00:20:33 - European regulations impacting the textile industry

00:30:45 - adidas's guidelines on eco-design

Key Learnings:

"Circular economy isn't just a concept at adidas; it's a concrete strategy we're pushing forward to reshape how the fashion industry operates by 2050."

"T-REX stands for textile recycling excellence, aiming to optimize a circular system within Europe. We're assessing the economic and technical barriers to make textile recycling a reality."

"We've realized that the technology for sorting and recycling isn't as mature as we thought. There's still a huge gap in making these processes efficient and scalable, which is what we're focusing on in the T-REX project."

"It's not just about recycling textiles; it's about creating a system where everything works in a circular loop rather than the outdated take-make-throw system."

"We are at an inflection point within the EU with new regulations set to redefine the responsibilities of fashion brands towards a sustainable future."

"As we push forward with T-REX, we are not just testing technologies but also creating a blueprint for how a sustainable textile industry could function within the European Union."

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Andrea Rambaldi, the founder and general manager of FashionArt, is the esteemed guest of our show. With a background in chemistry and a passion for painting, Andrea grew up in a family deeply rooted in fashion and creativity. His mother was a tailor and fashion designer, while his father owned a laundry and dyeing business. After spending a decade in the family business, Andrea ventured out to create FashionArt, a company that prides itself on combining artistry with industrial production. His journey led him to work with prestigious brands like Chanel, which eventually became a majority shareholder of FashionArt in 2022.

This episode explores the innovative and sustainable practices that FashionArt employs in the textile industry. Andrea discusses the company's commitment to craftsmanship and technology, such as laser and ozone washing, which has allowed them to create unique and high-quality products. He emphasizes the importance of a carefully selected and audited supply chain to ensure environmental, safety, and ethical compliance. Andrea also highlights the company's initiatives like providing machinery to smaller businesses and their investment in becoming GOTS certified. The conversation delves into the challenges of water consumption in denim production and how FashionArt is addressing these through techniques like laser and ozone treatment, and even starting their own cotton cultivation in Italy. Andrea shares his vision for the future, including the creation of an internal sewing academy and further internalization of strategic processes to protect their clients' designs and intellectual property.

Content to Navigate the Episode:

00:00:00-Introduction  

00:01:12-Andrea's Background and FashionArt's Genesis  

00:03:11-Chanel's Investment and Company Evolution  

00:04:12-Innovation and Craftsmanship at FashionArt  

00:05:09-Environmental and Ethical Compliance  

00:07:55-Getting GOTS Certified  

00:14:47-Complex Manufacturing Processes for Luxury Denim  

00:21:00-Corporate Social Responsibility at FashionArt  

00:25:34-Reducing Water Usage in Denim Production  

00:29:14-Investment in Education and Academia  

00:33:15-Future Expansion and Internalization of Processes  

00:36:43-Innovation and Recycled Denim  

00:39:22-Changing Industry Mindsets on Sustainability  

00:41:24-Staying Informed and Inspired in CSR Initiatives  

00:42:55-Concluding Thoughts and Guest's Aspirations

Key Learnings:

"Our products are a fusion of supreme craftsmanship and state-of-the-art technology like laser and ozone washing."

"The journey of FashionArt has been about transforming a dream into a tangible reality with products that carry an unbelievable intrinsic value."

"We insist on a supply chain that's not just effective but also ethical and environmentally conscious."

"Achieving GOTS certification wasn't just a goal—it was a commitment to sustainability that we made reality, even during challenging times like the COVID pandemic."

"Every euro spent towards certification and sustainability is an investment in our planet's future."

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Camille partage son parcours depuis ses débuts dans la haute couture jusqu'à son rôle actuel où elle pilote des initiatives de changement significatif dans l'industrie textile. Avec des anecdotes personnelles et des exemples concrets, elle dévoile les défis et les opportunités liés à la mise en œuvre de pratiques durables dans le secteur de la mode.

L'épisode aborde des sujets cruciaux tels que la traçabilité, l'éthique de la chaîne d'approvisionnement, l'innovation dans les matériaux et les processus de production, ainsi que l'importance cruciale de l'éducation et de l'engagement en faveur d'une mode plus éthique et durable.

Que vous soyez un professionnel de la mode à la recherche d'inspiration pour intégrer la durabilité dans votre travail, ou simplement quelqu'un qui s'intéresse à l'avenir de la mode, cet épisode est une mine d'or d'informations, d'idées et de solutions pratiques pour avancer vers une industrie plus respectueuse de l'environnement et des personnes.

Se retrouver dans l’épisode 

06:25: Camille Herry et son parcours vers la RSE

11:40: Aperçu de Chargeur PCC et la Lainièrede Picardie

15:40: Les piliers de la RSE chez Chargeur PCC

18:38: L'importance de la traçabilité et des audits dans la supply chain

25:02: Le défi des certifications et standards RSE

26:07: Initiatives et projets RSE chez Chargeur PCC et la Lainière de Picardie

31:20: Sa feuille de route RSE pour les prochaines années

36:00: Carrière dans la RSE et conseil pour les futurs professionnels

39:05: L'aspect économique de la durabilité en mode

41:10: Inspirations et sources d'information en RSE

Key Learnings:

"La RSE n'est pas juste une question de conformité, c'est une réflexion profonde sur le sens que nous voulons donner à notre industrie. C'est en réalignant nos valeurs avec nos pratiques que nous pourrons véritablement transformer la mode."

"Naviguer dans le monde des certifications RSE, c'est comme apprendre une nouvelle langue. Une fois maîtrisée, elle nous permet de déchiffrer et d'améliorer l'impact environnemental et social de nos actions."

"Chaque fois que je visite une usine et que je vois les améliorations apportées grâce à nos efforts en RSE, je suis rappelée au fait que le changement est non seulement possible, mais déjà en cours. C'est cette évolution qui alimente ma passion et mon engagement pour une mode plus durable."

"L'industrie de la mode a un besoin urgent de ralentir. Moins de collections signifie plus de temps pour l'innovation, plus d'attention aux détails, et une meilleure qualité. C'est cette approche qui rendra nos vêtements plus significatifs et durables."

"L'impact d'une pièce de vêtement ne se mesure pas seulement à sa beauté ou à la marque qui la crée, mais aussi à l'histoire de sa fabrication. En tant que consommateurs, choisir des vêtements de qualité, c'est voter pour un avenir plus équitable et plus durable."

"L'éducation est au cœur du changement vers une mode plus durable. En partageant nos connaissances et en élevant les consciences, nous pouvons tous contribuer à façonner une industrie qui respecte à la fois les personnes et la planète."

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In today's episode, we welcome Eugénie Monroe, who is currently responsible for sales in recycling and ecodesign at WETURN. Eugénie possesses an impressive expertise, marked by a professional journey that spans diverse experiences, including sales, product development, and operations management. Her background provides her with a comprehensive understanding of the challenges and innovative solutions in the fashion sector.

WETURN, founded three years ago by Sophie Pignères, is a pioneering initiative specializing in closed-loop valorization solutions for textiles. The company focuses on the collection and transformation of textiles, contributing to the production of local recycled fabrics. WETURN gained international recognition by winning the Innovation Award for Sustainability at VivaTech in 2021, demonstrating the effectiveness of its methods. Its collaborations with luxury houses like Christian Dior and Louis Vuitton underscore the positive impact of using recycled materials in the fashion industry.

In this conversation, Eugénie Monroe shares her vision and inspirations. She discusses the significance of commitment and collaboration in integrating recycled materials into fashion collections. Drawing inspiration from sustainable initiatives in the food industry and The Guardian's reporting, Eugénie underscores the need for a conscious and responsible approach. The conversation promises to be enriching, highlighting the vital role of recycled materials in achieving more sustainable fashion.

Content to Navigate the Episode:

00:51: Eugénie shares her career path before joining WETURN.

04:44: What inspired the genesis of WETURN.

08:58: Eugénie's primary roles and responsibilities at WETURN.

05:37: Eugénie explains the AGEC law.

10:05: The major milestones for WETURN so far.

13:19: The impact of the LVMH Innovation Award for Sustainability on the company.

22:44: WETURN's presentation at Première Vision from February 6 to 8, 2024.

26:07: How WETURN differentiates itself in traceability, transparency, impact measurement, and recurrence.

19:55: Eugénie addresses criticisms of recycled materials being more expensive, lower in quality, and lacking traceability compared to virgin materials.

16:15: Eugénie shares a case study on how WETURN worked with Dior.

30:18: Eugénie's key message to the industry, particularly to creators and creative professionals, about sustainability and ecodesign.

32:14: Quick rapid-fire questions: What does Eugénie want to close the door on in the industry?

33:32: Eugénie's favorite current initiatives/crushes in the industry.

35:18: Where Eugénie looks for inspiration and how she stays ahead of the game.

36:23: The last piece of clothing Eugénie bought.

36:44: The personality Eugénie would like to hear on this podcast.

Key Learnings:

Eugénie Monroe: "I want to dispel the misconception that recycled materials are always grayish, laden with synthetic additives, and of poor quality. Contrary to belief, textiletotextile recycling isn't limited to small quantities. The industry is seeing increasing volumes and ongoing evolution. I am convinced that textiletotextile recycling is the future."

"It's crucial to start now, even on a small scale, because in 10 to 15 years, these practices will become the norm. We won't be able to rely solely on materials like polyester or recycled polyester. Natural fabrics will continue to be essential in many products."

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Further into the conversation, Marwa delves into the complex landscape of regulations governing traceability, transparency, and sustainability in the fashion industries of both the United States and Europe. She stresses that embracing sustainable practices presents a dual challenge and opportunity for businesses, paving the way for enhanced competitiveness and the adoption of cutting-edge technologies. 

Lastly, Marwa shares details about her recent involvement in a project that seeks to provide robust traceability solutions, designed to support brands in ethical sourcing and meeting the surging consumer demand for sustainability. Her advocacy extends to encouraging brands to adopt a comprehensive approach to sustainability, concentrating on refining their supply chains and transparently communicating their sustainability initiatives.

CONTENT TO FIND YOUR WAY IN THE EPISODE :

00:51: Marwa Zamaray's career journey

01:44: Interest in sustainability and impact of Rana Plaza

03:11: Potential for change in the fashion industry

04:37: Role as a senior advisor in the fashion industry

05:19: Definitions of traceability and sustainable fashion

06:23: Mission and partnerships at Marwa Zamaray's organization

07:34: Regulatory landscape in the United States and Europe

09:18: What specific regulations will brands need to adhere to in the coming months/years?

14:20: Best practices for industry players and consumers

16:47: Challenges and opportunities in implementing sustainability practices

17:47: New projects in collaboration she is excited about

22:00: Quick Rapid Fire Questions

KEY LEARNINGS

"...I've been in the apparel and textile industry for 18 years now! It's been a roller coaster ride, filled with ups and downs, adventure, tons of learning, and substantial personal and professional growth [...] Then Rana Plaza happened. The glamour of the industry was not only overrated, but had also been clouding our judgement, making me feel implicated in the exploitation of manufacturers, contributing to environmental harm, and human rights violations."

"Oritain is a leading company worldwide in the verification of the origin of raw materials. We have harnessed the power of science to provide a traceability solution, overcoming one of the crucial challenges in fashion’s complex global supply chains."

"Workshops & Seminars, Engage with Regulatory Bodies, Stay updated with the latest regulations and standards. Partner with your suppliers for a joint approach, consult with NGOs, conduct risk assessments, start mapping your supply chain, conduct supplier due diligence, conduct internal training, hire specialized staff, and prioritize it in your overall strategy."

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By offering beautiful, high-quality products, the brand focuses on responsible materials and practices to reduce their impact on the Earth. Their promises include being more transparent about the composition of fabrics, whether materials are recycled, and their origin, as well as taking care of the garments. The brand has implemented a program where customers are encouraged to donate their old items in exchange for a discount on the website. Every action is aimed at ensuring high-quality labeled products and brand transparency with long-lasting garments. Finally, communicating with clarity to 7 For All Mankind's consumers is one of her primary ambitions.

In this new episode of Smart Creation, Elena talks to us about the sustainable business plan that she is developing for 7 For All Mankind, with a focus on transparency—a way to guide this authentic brand toward a responsible mindset of positive change. It's a way to sensitize their customers and convey a simple message in the end.

CONTENT TO FIND YOUR WAY IN THE EPISODE :

• 1.30 : Elena Faleschini is talking about her previous working experience
• 3.14 : The guest introduces herself and talks about her role at the position of director strategy and sustainability at 7 for all mankind. 
• 4.21 : Brief recap of the brand she works for : history and quality products.
• 6.10 : how the customers can be concerned and interested in sustainable fashion / customer’s Education to sustainable fashion
• 7.55 : Responsible challenges that the brand has to deal with
• 9.08 : 7 for all mankind’s Transparency and sustainable actions
• 11.12 : Advices for beginner responsible consumers
• 11.56 : The process for Requirements and labeling standard / The process for a long term strategy 
• 12.41 : Brand relationship with the clientele of 7 for all mankind 
• 15.14 : How she manage to find the many informations that consumers need
• 16.48 : A digital communication to get informed about the supply chain
• 18.10 : Her biggest challenge as director of strategy and sustainability
• 19.56 : Her advices for young sustainable designers 
• 22.11 : Rapid-fire question section

KEY LEARNINGS

« Consumers are quite confused at the moment because they have been bombarded with information on sustainability for the past few years from all sides, from every brand. It's a mess and super confusing, even for us. »

« Be curious, educate yourself, choose garments that are long-lasting and durable. »

« Transparency builds trust and loyalty with consumers. »

« We are working on implementing a digital passport for our products to ensure complete traceability and responsible management.»

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As part of the Fédération de la Haute Couture et de la Mode, Léonore Garnier contributes to its mission of advancing sustainability in the fashion realm. The federation initiates collaborative endeavors, such as the "eco-design for sustainable product regulation," guiding brands to integrate sustainable practices into their operations.

Garnier's role involves guiding brands to comprehend their environmental impact, advocating for materials reuse, and incorporating sustainable design principles into events like Paris Fashion Week. With a vision that cherishes clothing's value and mindful consumption, the Federation aims to instill sustainability as a fundamental approach within the fashion industry.

In this new episode of Smart Creation, Léonore talks to us about her vision of fashion and the importance of combining creativity, sustainability, and innovation, in order to make a positive contribution to the fashion industry and create a better future.

CONTENT TO FIND YOUR WAY IN THE EPISODE

01.11 The guest introduces herself and talks about her role at the Fédération de la Haute Couture et de la Mode

01:54 : She talks about what she did before and where she studied

03:02 She explains her definition of sustainability

04:29 She provides an overview of the main sustainability initiatives that the Federation has implemented to help brands become more responsible

07:19 She explains what’s a sustainable fashion show

09:17 She talks about the different regulations for fashion shows, and what the Federation recommends to the fashion brands ? 

15:20 She talks about the most important key learnings to become more sustainable as a fashion brand 

18:02 She explains how the Federation influences the brands and how they measure their environmental impact 

23:29 She explains how fashion can be sustainable and what are her hopes and expectations for the industry 

25:40 She talks about the last item she bought and why 

26:52 She gives her advice to fashion brands in order to make their practice more sustainable

28:56 She talks about international markets and how they react to sustainability

31:43 Rapid-fire question section

Key Learnings : 

"Sustainability is a constraint; we confront a vast climate crisis that extends beyond any single industry. What I find intriguing is that when connected to fashion, it demands qualities of relevance, durability, persistence, and circularity. These substantial concepts gain true significance within creative industries, as creativity inherently thrives on innovation and unique thinking. Due to this constraint, sustainability demands a distinct approach. By its essence, fashion can be avant-garde, particularly given its contemporary nature, leading to the incorporation of environmental and social challenges."

"Perhaps the most sustainable event is one with shared or rented materials. This notion extends beyond the event's immediate duration to encompass a week of activities. In our context, Paris Fashion Week facilitates cost-sharing—both financially and environmentally—by considering material reuse. While shows may appear extravagant, there exists substantial work dedicated to ensuring material relevance, usefulness, and multiple life cycles. A sustainable show possesses meaning, where every component serves another purpose."

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Based in Portugal, the company specializes in natural cellulosic fibers, as well as innovative processes that significantly reduce the ecological footprint of their products. The company operates its own recycling center to collect garment remnants, which are then blended with other fibers for reuse.

RDD Textiles also aims to develop and provide sustainable textile innovations to global brands. They believe in co-creation and technological exploration as essential drivers of progress in the industry. They operate with enhanced transparency and openness, emphasizing the importance of traceability in their processes through material tracking and analysis.

In this new episode of Smart Creation, Ana talks to us about her vision of the future and the importance of combining creativity, technology, and transparency in order to make a positive contribution to the fashion industry and create a more sustainable future.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:05 Who is Ana?

1:19 What's RDD Textiles?

1:57 What is her definition of sustainable fashion?

5:12 What's RDD Textiles' process?

11:46 Why is it difficult to achieve the right colors naturally?

17:36 What are the differences with conventional coloring?

28:10 What are the challenges faced by fashion brands?

29:22 What are the right certifications and how can one become more sustainable?

33:15 Can you explain the design and creation process of the new hostess outfits for Premiere Vision and how it reflects RDD Textiles?

37:27 Can you provide examples of companies that have a sustainable business model?

40:26 What is Ana’s vision of a sustainable market?

41:53 Where does RDD Textiles draw inspiration from?

42:42 What was the last piece of clothing Ana bought?

43:17 Who would Ana like to listen to in this podcast?

KEY LEARNINGS

"Biomaterials can also have a considerable negative impact, such as cotton, so we try to use different materials sourced from biological sources that have less impact than what we usually see in our materials."

"I don't believe there is only one way to accelerate the sustainable revolution in fashion."

"As a designer, I think one of the most challenging things right now is the availability of a wide range of materials and different processes that are on the market these days; you have to become a technical person to understand."

"Certifications can be a tool to achieve traceability in the process, as well as to study materials."

"At RDD Textiles, we believe that collaboration is one of the keys to the future."

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As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.

Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:12 What is The Interline ?

1:51 What's his background in fashion

2:02 What's the aim of the magazine ?

2:19 Their partnership with Première Vision

2:39 What brings him to technology 

3:55 What’s Smart Tech ?

4:27 Why are we hearing a lot about technology in fashion ?

6:24 Why should  fashion companies invest in technology ?

8:00 The role of 3D in fashion design

11:11 What are the available tools on the market today ?

13:03 How is technology going to contribute to sustainability and transparency ?

16:20 The regulation of transparency for fashion brands

18:17 What brands are the best at this topic ?

20:00 How does technology revolutionize the product journey ?

24:12 What are the barriers of using technology ? 

28:45 How will AI impact the fashion industry ?

33:52 His use of AI 

37:08 How is AI going to impact the e-commerce acquisition process ?

39:17 How can fashion brands collaborate with technology to create a better customer experience ?

44:50 Can small brands access new technologies ?

46:02 What is going to be the future smart technology trend in the fashion industry ?

49:13 What are some examples of brands who have a degrowth business model ?

52:40 Some advices for fashion professionals who want to get into Smart Technology

KEY LEARNINGS

“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”

“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”

“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”

“Data is the primary currency for transparency.”

“You have to change the way you work to go with the new tools.”

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ISKO is one of the leading manufacturers of high-quality denim fabrics for international fashion brands. Founded in 1983, the company is part of the Turkish conglomerate Sanko, owned by the Konokoğlu family and based in Gaziantep, eastern Turkey.

Recognizing the potential environmental impact of its activities, the Sanko group is committed to making sustainability a priority through multiple aspects aimed at producing quality fabrics while respecting the planet as much as possible.

Specializing in denim, ISKO has made significant progress in reducing its environmental impact, focusing on the use of sustainable raw materials, responsible water usage, and eco-friendly production methods. In addition to these efforts, the group has developed new products and technologies, including denim fabrics with enhanced performance properties and advanced digital design tools.

Fatih Konukoglu, CEO of ISKO and Vice President at SANKO Group, discusses in this new episode of Smart Creation the group's commitment and the importance of combining technology, innovation, and sustainability.

CONTENT TO FIND YOUR WAY IN THE EPISODE

About ISKO

04:00 What are the biggest challenges that the denim industry is currently facing and how is ISKO addressing them

04:08 The different challenges and adaptations of denim world

04:84 Denim customers

04:99 The advantages of denim world

24:35 ISKO as a leader in the denim industry

05:97 How to solve sustainability issues

07:07 How ISKO tries to be more sustainable

07:94 ISKOs recycled materials achievements

08:29 ISKOs collaborations with other brands 

09:77 How does ISKO collect jeans

09:91 The different hubs of Sanko

10:85 Does everyone have the same interest in sustainability ?

11:20 The advantages of recycled materials

12:27 The need to relearn textile production taking into account the environment

19:91 The awareness of sustainability in different markets

14:05 Is being sustainable more expensive than not being sustainable ?

15:04 Is the best way to reduce the environmental impact, is to reduce consumption ? What’s the solution ?

18:05 How ISKO managed to make very strong fabrics

19:21 How ISKO implemented transparency

22:87 How ISKO adapts to new technologies and how it’s going to change the industry

24:85 What does ISKO do in order to serve different levels of the market in the denim industry

26:17 Is all of the segments asking for sustainable products ?

26:98 What would he want to change in the fashion industry

27:19 What is people's favorite denim trend

08:04 How ISKO stays inspired

29:27 Which historical figure he would like to work with 

KEY LEARNINGS

“Denim is one of the most used products in the world. The denim world is very challenging and it is a little bit more fast forward thinking than other industries. Denim can achieve sustainable production much faster than any other textile area. ISKO is moving faster to 

achieve those goals.”

“We have a great team of engineers who work on our denim. It's our job to get better results from recycled materials, and today we have a product that can be much better than what there is in the market today.”

“Every industry can be sustainable, you just need to be clever, and if cleverness has a cost, then being sustainable has a cost.”

“Transparency is very easy for Sanko because everything is traced, our customers can trace everything, because most of our textiles come from our recycled facilities.”

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Because change also comes from the consumer, Fashion for Good created, in 2018, the Fashion for Good Museum: the world's first museum for sustainable fashion where we can learn where our clothes come from, their impact, and the next innovations that will shape the future of fashion.

In this new episode of the podcast Smart Creation, Kathleen Rademan, Director of the Innovation Platform at Fashion for Good tells us how the platform works, how it is financed, its innovative projects and the particularity of their museum.

CONTENT TO FIND YOUR WAY IN THE EPISODE 

About Kathleen 

00:53 : Kathleen introduces herself and looks back on her journey.

2:02 : Her definition of sustainable fashion.

2:37 : Why she decided to dedicate her life to sustainability after investment banking.

About Fashion for Good

3:30 : What is Fashion for Good? What is the genesis? What is it? What is the vision? 

05:19 : Companies that are part of Fashion for Good

05:49 : How does Fashion for Good manage to get the different fashion players to work together?

6:50 : How they finance themselves. 

7:09 : It looks like there are many initiatives of organization, NGO around this sustainable topic in fashion, what makes you stand out of the crowd? 

8:25 : What si New Cotton and T-REX Project? 

9:52 : Can we really change the world with this kind of initiatives?

11:54 :  What is the north star metric of FFG? How do you measure your improvement?

13:00 : What is the Fashion for Good Museum?

14:33 : What are the keys to educating consumers and visitors?

Fashion Industry 

15:55 : How can the fashion industry accelerate its implementation of Circular Practices?

16:58 : How to get people to consume differently?

18:23 : What makes you feel optimistic? What are the signals in the industry that make you feel optimistic? 

19:17 : Does this kind of practice exist in Asia or the US, or is it typically European?

20:20 : What are the biggest challenges for the next years? 

21:27 : Is there a real will to finance this change?

Quick rapid fire questions answer by one word or one sentence max

22:21 : Where do you look to get inspired? In what other industry? How do you stay ahead of the game?

23:13 : What is the last piece of clothes you bought? 

23:41 : Who is the personality you would like to listen to in this podcast?

KEY LEARNINGS

"I feel optimistic when you have large sums of funding allocated by governments to trial and test innovations, like what we’ve done in the New Cotton Project and T-REX Project."

"I wanted to work in an environment they had a true impact, where I could go to bed at night and knowing that everything I’m doing is making a little difference in the world where we living and in particular for futures generations, that's why I've decided to make this change." 

"We engage all different types of fashion brands as well as manufacturers across the world to introduce them to new innovations that are more sustainable that is convince."

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Dans ce nouvel épisode, Pascal Dagras nous parle de son travail au sein du Ministère de la transition écologique, des enjeux de l’affichage environnemental et d’Ecobalyse, de leurs futurs impacts sur l’industrie de la mode et du vêtement ou encore de la nécessité d’informer les consommateur et de travailler main dans la main avec les marques.

CE QUE VOUS ALLEZ APPRENDRE DANS CET ÉPISODE

00:52 : Pascal Dagras se présente

01:47 : Pascal Dagras revient sur tout son parcours

04:07 : Sa mission au Ministère de la transition écologique

05:10 : Les différents champs d’action du ministère

05:46 : La genèse de ces deux projets : l’affichage environnemental et Ecobalyse

09:12 : Qu’est-ce que l’ADEM ?

13:58 : Avec quels acteurs de l'industrie de la mode et du vêtement ont-ils travaillé  pour décider des règles ?

17:14 : En quoi consiste le projet Ecobalyse ?

22:02 : Comment donner son feedback en tant qu'utilisateur ?

23:27 : Comment calculer concrètement l’impact d’une matière vs une autre ?

27:05 : À partir de quand l’affichage environnemental sera-t-il rendu obligatoire ? Y aura-t-il des sanctions ?

29:04 : À quoi ressemblera l’affichage environnemental ?

30:46 : Comment l’affichage environnemental va-t-il bouleverser la filière ?

34:46 : Quelles seront les obligations des fabricants pour avoir une traçabilité précise et ainsi donner des informations claires aux distributeurs ?

38:17 : Comment cette loi va-t-elle chambouler notre industrie ?

41:28 : Est-ce qu'à terme un produit potentiellement plus pollueur sera davantage taxé ?

43:42 : Quel horizon pour ce changement ? 5 ans ? 10 ans ? 20 ans ? Comment inciter les gens à acheter responsable ?

46:04 : Quels sont les plus grands challenges de ces deux projets ?

48:36 : L'industrie est-elle armée pour ce changement ?

49:59 : Le dernier vêtement qu’il a acheté

51:02 : Où trouve-t-il l’inspiration et comment parvient-il à se ressourcer ?

52:57 : Qui souhaiterait-il entendre dans ce podcast ?

LES APPRENTISSAGES CLÉS

« La France est le premier pays en Europe, peut-être même dans le monde, où il est écrit noir sur blanc dans sa loi qu’un affichage des impacts environnementaux est rendu obligatoire. »

« Cet affichage vise à informer le consommateur : quand il achète un vêtement, il doit être informé de ses impacts et prendre conscience que son tee-shirt n’a pas poussé dans un magasin et qu’il y a derrière lui des usines, des champs de coton, de l’extraction de pétrole, etc. La priorité est d'interpeller le consommateur et de lui faire prendre conscience de l’impact environnemental de son achat. »

« Il y a un marché qui est en train de se structurer et qui sera un facteur clé pour permettre aux marques de se faire accompagner efficacement dans la maîtrise de leur produit. Je ne sais pas si tout le monde est prêt, mais en tout cas je vois une vraie énergie de mobilisation. »

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In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.

CONTENT TO FIND YOUR WAY IN THE EPISODE

About Damien Pommeret

• 00:53 : Damien Pommeret introduce himself and come back to his pathway.
• 1:26 : His definition of sustainable fashion.
• 3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.

About The Woolmark Company 

• 5:30 : What is The Woolmark Company? The genesis? The vision?
• 7:07 : His role in The Woolmark Company.
• 10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?
• 14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?
• 20:19 : Why wool is one of the most sustainable existing materials?
• 23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 
• 28:35 : Their partnership with Nissan Formula-electric.
• 36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?

About the Fashion Industry 

• 38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?
• 41:20 : How the fashion industry can accelerate its sustainable revolution? 
• 43:50 : The signals from the industry that make him optimistic.
• 46:46 : His favorite brands or projects.
• 48:57 : What are the « wrong » good ideas?

Quick questions

• 53:15 : The doors to close in our industry.
• 53:40 : What he watches to stay inspired and how he stays ahead of the game.
• 55:05 : The last piece of clothes he bought.
• 56:02 : Who he would like to listen to in this podcast. 

KEY LEARNINGS

• "Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain."
• "With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that’s the only way to go and they are capable of doing this." 
• "We are here to serve the industry all the way from the farm to the retail." 
• "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don’t know. When you look at your garment composition, everything is done to be confused."

ABOUT

The Woolmark Company : https://www.woolmark.fr/

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

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Specialized in the treatment of bovine leather for footwear, leather goods, clothing and even furnishings, Gruppo Mastrotto does not compromise between innovation and tradition and continues to develop ever more innovative projects thanks to its research and experimentation center.

Chiara Mastrotto, daughter of the founder and now president of the group, tells us in this new episode of Smart Creation, the commitment of the Gruppo Mastrotto and the importance of combining quality, research and innovation.   

CONTENT TO FIND YOUR WAY IN THE EPISODE  

• 00:54 : Chiara Mastrotto introduce herself
• 03:09 : Story of Gruppo Mastrotto
• 04:44 : What responsible fashion means to her
• 06:46 : Their sustainability strategy of the last decade
• 08:19 : Certifications of Gruppo Mastrotto
• 10:01 : The results of their sustainability strategy from a social and environmental perspective
• 11:01 : Their biggest challenges for the next years 
• 12:12 : How she approaching the topic of environmental labeling
• 14:11 :  What can do the fashion industry to accelerate the sustainability revolution?
• 15:23 : Her advices to help young designers choose their suppliers
• 16:18 :  Which door of our industry she would like to close
• 16:28 : What she does to stay inspired
• 16:59 : The last piece of clothe she bought 
• 17:16 : The personality she would like to hear in this podcast

KEY LEARNINGS  

• "Gruppo Mastrotto has always been environmentally and socially conscious."
• "We can make a great contribution to the fashion industry because we upcycle product of food industry and we get a long-lasting material."
• "Sustainable fashion means to have a vision, a clear vision for the sustainable development of the fashion industry." 
• "Designers should take a clear position regarding the use of material." 

ABOUT   

Gruppo Mastrotto : https://www.mastrotto.com/fr/  

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

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From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.

Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.

In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.

CONTENT TO FIND YOUR WAY IN THE EPISODE 

0:58 : Matteo presents himself

3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.

4:00 The Rana Plaza disaster.

5:55 : His commitment after leaving Abercrombie & Fitch.

17:50 : His work as a consultant for brands, companies and manufacturers.

23:36 : Where are we going in term of sustainable fashion?

28:20 : His actions with WRAD.

32:50 : His biggest challenge for years to come.

34:46 : Which fashion brands are going in the right direction?

37:14 : What does he want to close the door to in our industry?

37:39 : What does he look at to get inspired?

38:35 : His book recommendations.

39:41 : What is the last piece of clothes he bought? 

40:18 : Who would he like to listen to in this podcast? 

KEY LEARNINGS 

"I’ve been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new."

"I really wanted to understand what was the truth behind the word sustainable fashion."

"In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion."

"We don’t know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."

ABOUT WRÅD

WRÅD : https://www.wradliving.com/about

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

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At FiberTrace®, Chief Executive Officer Shannon Mercer is acting for traceability all along the supply chain with thoughtful technology. Combining both physical and digital, the platform allows users to map products in real-time, ensuring the tracking of the fibers, from the field to the store. Offering different solutions using blockchain and certified verification, there’s no more reason for the industry to get slow on this revolution. 

In this quest of alignment with oneself, ones values and ethics, Shannon highlights that these shifts are made possible from all sides, pushed by legislation, industry players, services like FibreTrace tools but also, consumers. A tool that cannot be dismissed, when we know that they offer several services, some at zero cost. 

In this episode, Shannon gives an analytical eye on the market and consumer behaviors, and he also shares some case studies on how transparency can shape a business.

CONTENT TO FIND YOUR WAY IN THE EPISODE

2:28 : Shannon presents himself

3:10 : How did FibreTrace® start?

4:04 : His definition of sustainable fashion

4:45 : FibreTrace® activity

4:15 : His definition of traceability

7:54 : The importance of physical traceability

8:50 : His definition of traceability and blockchain and their complementarity 

10:45 : Is he involved in every step of the supply chain?

12:10 : His customers

12:45 : How has traceability evolved in the past years?

13:35 : What is the legal framework?

16:45 : What are the final clients expectations?

19:05 : A case study at FibreTrace®

20:21 : The technology’s cost

21:40 : The future of traceability

22:48 : How long does it take to apply this process?

24:25 : Their challenges in the upcoming years

26:09 : How can the fashion industry accelerate its revolution?

26:25 : Is FibreTrace® exclusive to all parts of the supply chain?

28:40:  The advice he would give to young designers regarding traceability

30:00 What does he want to close the door to in our industry?

30:15 : What does he look at to get inspired?

30:32 : What is the last piece of clothes he bought? 

30:45 : Who would he like to listen to in this podcast?

KEY LEARNINGS

“All brands can take full ownership of their supply chain and therefore the full impact on individual goods. We want to see a world where consumers can pick up a garment and know the impact it will have on the planet. I think that is where traceability starts.”

“Each fiber has a different application and each fiber type has a unique signature.”

“Ensuring you can connect physical traces to digital platforms is the only way of having a full transparent system.”

“Consumers are very much more emotional in their purchasing decisions and this is why we see the demand for transparency from brands playing driven from the market when the changes are occurring.”

Learn more about FibreTrace® :

https://www.fibretrace.io 

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At the core of Crystalchain’s activity, information and technology are used in order to drive actions towards a more transparent system. Traceability and CSR manager of the company Augustin Firino Martell opens today’s talk on how to implement blockchain for traceable and transparent solutions. Collecting information from the field to the final product, he’s helping brands and all the actors of the industry to settle a trustworthy system with reliable sources. Criteria such as the environment, animal welfare, social criteria and supply chain are all taken into account to constitute a proof of sustainability for its product, and thus certify an ethical commitment. But this system won’t be possible without the supply chain actors. That is why Augustin is encouraging cooperation and strongly aims to onboard suppliers as changes also come when it’s done in a collective way.

In this episode, Augustin explains how we can identify the issue we want to improve and monitor. We also speak about ESG laws and how governments are acting for this transition. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:55 : Augustin presents himself

1:10 : His background

1:55 : His definition of sustainable fashion

3:15 : Introduction of Crystalchain

4:15 : His definition of traceability

8:10 : About blockchain

11:05 : The industries he is working with

13:45 : Augustin gives an application case of his work

20:20 : Going to the field

21:20 : How long does it take to implement this collaboration system?

23:20 : How much does it cost?

23:55 : What are the market expectancies?

16:55 : What’s their biggest challenge in the upcoming year?

17:42 : How can the fashion industry accelerate its sustainable revolution?

18:50 : What are the right indicators regarding certification?

23:25 : How can the fashion industry accelerate its fashion revolution?

26:25 : What are the upcoming regulations to come?

29:15 : Which regulations are taking the lead?

31:32 : About the second life of the product

33:00 : What solutions for the second life of a product?

35:30 : What will traceability look like in the future?

37:10 : Their digital platform to follow up on traceability

40:10 : What can the fashion industry do to accelerate its revolution?

41:58:  What does he want to close the door to in our industry?

43:10 : What does he look at to get inspired?

44:40 : What is the last piece of clothes he bought? 

45:35 : Who would he like to listen to in this podcast?

KEY LEARNINGS

“We see that more and more of the suppliers around the world have the same issues and they are also starting to have a way of providing the information to prove the origin of their materials.”

“We like to go on the field to understand the process and to speak with the actors. One of the key issues is onboarding the actor and getting the actor to imply  people to build the system.”

“You need cooperation with the actors if you want to be quickly successful.”

“Traceability is the basis to be aligned with the regulations.”

Learn more about Crystalchain:

https://crystalchain.io 

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Blair Kanis, president of Cocona Labs presents in this episode the technology 37.5®, an innovative thermoregulator fabric that helps your body stay in its ideal temperature and ideal humidity level. Using active natural minerals, they incorporate it in the yarn at the very beginning of the production process. Composed of recycled polyester fibers, they gave a particular attention to the making of their product, in every step. 

At Cocona Labs, sustainable decisions are based on science and data especially on the end of life products outcomes. Indeed, as synthetic fibers products are not easy to recycle, they thought about using an additive in order to make the biodegradability more fluid and natural.

Blair Kanis explains how she works hands in hands with brands, where quality and sustainability go along.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:54 : Blair presents herself and her company

1:23 : Her definition of sustainability

2:00 : Introduction of her company

3:03 : How does the technology 37.5® work?

5:15 : How is it made?

6:10 : The yarn structure

7:20 : How do they deal with the textile waste issue?

9:24 : How does the biodegradation process work?

10:23 : How do they balance the synthetic end of life challenges with the performance and durability benefits of their product?

11:55 : Their way of working with brands

13:12 : What’s the future of her company?

14:01 : How does she see the future of synthetic textile waste?

16:55 : What’s their biggest challenge in the upcoming year?

17:42 : How can the fashion industry accelerate its sustainable revolution?

18:50 : What are the right indicators regarding certification?

23:25 : How can the fashion industry accelerate its fashion revolution?

21:22 :  What does she want to close the door to in our industry?

21:51 : What does she look at to get inspired?

22:05 : What is the last piece of clothes she bought? 

23:27 : Who would she like to listen to in this podcast?

KEY LEARNINGS

 “We really want to help brands understand that by working with us, they don’t have to choose between quality and sustainability.”

“We spent a lot of time studying the science of what happens in landfills. I think it’s important for brands and other industries to do the same because there’s a lot of components to understand the rate of degradation of textile and what actually happens to it.”

“Using recycled synthetic materials is important at the beginning of the life cycle to reduce reliance on virgin petroleum based products.”

“We are focused on sustainability both on the material side as well as looking at our company’s impacts and adjusting them.”

Learn more about 37.5® technology:

https://thirtysevenfive.com

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

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What if fossil-based fabrics were not necessary anymore? Imagine the impact it would have on the planet. At Covation Biomaterials, business manager Hao Ding is acting to make this outcome happen. The company produces bio-based polymers. They’ve developed different products that cover the textile, cosmetic and home industries. Using natural resources like starch and plant-based solutions, the technologies are ticking every box of sustainability, without forgetting high performance and quality characteristics.

If sustainability is at the core of the company’s strategy, it’s because Covation is aiming to engage a conversation with customers, brands, stakeholders and generally, every player related to the supply chain in order to propose an alternative to fossil-fueled polyester fabrics.

In this episode, Hao explains the process, the goals of the company, and his willingness to contribute in a positive way to our industry. You will learn all about the sourcing of the raw materials and certifications.

Sorona, Susterra and Zemea will sound familiar to you after listening to this podcast!

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:58 : Hao presents himself

3:03 : What is his job?

4:00 : Introduction of his company

5:40 : What’s a biopolymer?

8:08 : What's the impact of bio polymers?

10:00 : What does sustainable fashion mean to him

10:55 : Are all their products sustainable?

11:20 : What’s his favorite product?

12:12: Where do they source the raw materials?

13:34 : Why did he dedicate his career to sustainability?

15:00 : The core strategy of Covation biomaterial

17:20 : What are the KPIs is he looking at?

18:45 : The certifications they have

20:30 : Their upcoming goals

21:25 : The biggest challenges for the fashion industry

23:25 : How can the fashion industry accelerate its fashion revolution?

24:50 : What’s his advice to young designers?

28:38 :  What does he want to close the door to in our industry?

28:56 : What does he look at to get inspired?

29:42 : What is the last piece of clothes he bought? 

30:08 : Who would he like to listen to in this podcast?

KEY LEARNINGS

 “If we are able to convince the consumer to use more bio-based solutions, we can actually make a big impact regarding the carbon footprint.”

“The plant stores the carbons in its body. We can turn these carbons into monomers or polymers meaning we don’t depend on the fossil based and we don’t bring extra carbons into the environment anymore. At that point, it is very sustainable.”

“We are committed to continuously improving in terms of social and environmental impact.”

“Try to have a holistic view before you make any decision. Think through each step of the supply chain, and also try to think a bit deeper: what could be the impact?”

Learn more about Covation Biomaterials:

https://covationbio.com 

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

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Following the government’s request, Lenzing group has developed for many years fibers made from natural wood in order to reduce water consumption and involve renewable energies. You may already know one of them. Such as Viscose, different fibers have come out using the same process based on cellulosic fibers. 

Sylvia Happel, Head of Business Development in the Europe market at Lenzing believes in the idea that what comes from nature, is by definition something that can go back to it. She explores the great potential of those promising fibers through the lens of innovative technologies, business and market wise as well as circularity stakes.

The Austrian company with an international outreach has lately set up new challenges, such as extending circularity to the post-consumer waste use.

In this episode, Sylvia shares all the perks of cellulosic fibers, giving their properties and the certifications that follow. Far from greenwashing, and truly dedicated to what producing consciously means, Lenzing also shows a great example of what political decisions can involve in the fashion industry.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:57 : Sylvia presents herself and the company

4:15 : What does sustainable mean to her?

6:20 : The certifications they use

7:58 : Are all their products sustainable?

9:05 : What's the difference between those fibers?

12:13 : Her favorite fiber

12:58 : What makes Lenzing stand out from the others?

14:34 : Why did they invest that early in sustainability?

16:15: How can the fashion industry accelerate its transition?

17:40 : How can we avoid greenwashing?

20:20 : The cost of sustainable fibers

21:18 : What’s her advice regarding sustainable fibers?

22:30 : What are the KPI’s she’s looking at?

23:40 : The future of their company

26:13 : Is she optimistic regarding the times we are living in?

27:42 : How to convince customers to buy sustainable clothes?

30:20 : What does she want to close the door to in our industry?

30:28 : What does she look at to get inspired?

31:28 : What is the last piece of clothes she bought? 

31:45: Who would she like to listen to in this podcast?

KEY LEARNINGS

 «Circularity is very important, it means for our fibers that they come from nature and they go back to nature. All our fibers are compostable.»

«People working at Lenzing believe in what they are doing, they do what they are saying, they are trustful.»

«Most people are not doing greenwashing on purpose, it’s just a lack of knowledge.»

«Post-consumer waste can be anything, any blend and dyed stuff with different finishes. Our goal is to reach 50% post-consumer waste.»

Learn more about Lenzing 

Lenzing: https://www.lenzing.com 

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

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He envisioned his collection through the artisanal gesture and that’s probably what made him stand out of the 36th Hyères Fashion Festival. Winner of the Great Prize in 2021, the menswear designer took into account everything that makes sense to him such as sourcing the right fabrics, using great craftsmanship, but also by including his remarkable tailor skills.

In today’s Smart Creation episode, we talked with Ifeanyi about locality, ambition and sustainability from a design perspective.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:55 : Ifeanyi presents himself

3:10 : His definition to sustainable fashion

4:15: What was his project for the Hyères Festival?

7:50 : What was the main question regarding sustainability in his project?

9:40 : What’s its starting creative point ?

10:55 : What did he learn in terms of sustainability?

12:50 : What makes a good garment

13:45 : What did he learn at Margaret Howell ?

15:25: How can we bring back this idea that a good garment costs money?

18:45 : Where does he want to bring his project ?

20:15 : What will be his most important criteria as a member of the Hyères jury?

21:45 : How can the fashion industry accelerate its revolution?

22:55 : What does he advise to young designers?

24:16 : What does he want to close the door to in our industry?

24:35 : What does he look at to get inspired?

24:50 : What is the last piece of clothes he bought? 

25:05: Who would he like to listen to in this podcast?

KEY LEARNINGS

 «It’s really important for me to promote what we have, specifically in Britain like the craftsmanship, the skills and the labourers.»

«In a quality garment you can see the tailor's construction work, the needlework or everything that is involved in the making.»

«It’s all about the quality of the garment.»

«You can learn from the past, but don’t take away the bits that have gone wrong or failed and work on those things.»

About Ifeanyi Okwuadi & other references

Ifeanyi Okwuadi: http://ifeanyiokwuadi.com

@ifeanyiokwuadi: https://www.instagram.com/ifeanyiokwuadi/ 

36th edition of Hyères Fashion Festival: https://villanoailles.com/festivals/36e-festival-international-de-mode-de-photographie-et-daccessoires-de-mode-hyeres 

Margaret Howell: http://margarethowell.fr 

Fashion Revolution: https://www.fashionrevolution.org 

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Alberto identifies the challenges and also the solutions regarding the current state of the textile industry. If the lack of materials is for sure something we need to pay attention to, saving resources by optimizing processes and finding alternatives to current practices are the leads to follow. 

Adding to that, the recycling issue of any material. Some need to get rid of initial chemicals, others are simply not the easiest to recycle, but that’s what Rudolf is here for: think about process and develop new practices compatible with the current stakes. 

In this episode, Alberto also gives us a highlight on chemical denim process alternatives, and his thoughts about democratized fashion.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:58 : Alberto presents herself

2:48 : What’s Rudolf’s business and Alberto’s role in it?

6:25 : What kind of chemistries do they provide?

9:00 : What’s his definition of responsible fashion?

10:58 : His good practices to make sustainability attractive 

14:28 : What is the role of chemistry in the sustainable revolution?

17:15 : The biggest challenges to reach a very low impact

20:31 : What kind of finishing is done on denim?

23:20: How can the fashion industry accelerate its revolution?

26:00 : Where are the limits of greenwashing?

28:25 : What does he want to close the door to in our industry?

28:40 : What does he look at to get inspired?

29:28 : What is the last piece of clothes he bought? 

29:45 : Who would he like to listen to in this podcast?

KEY LEARNINGS

 «Everything is chemistry, so the question should be: what kind of chemistry should we adopt ?»

«Chemistry can be eco-friendly and it must be.»

«One of the most advanced and progressive frontiers of textile chemistry is the transformation of biomass into substances that can be further used.»

«I believe in the enthusiasm, drive, and creativity of youth.»

ABOUT Rudolf Group

Rudolf Group : https://www.rudolf.de 

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

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L’UFIMH est une organisation professionnelle nationale représentant les métiers de l’habillement. Sylvie Chailloux souhaite engager à travers son rôle de présidente un réel changement des mentalités au sein du secteur textile. Car pour elle, tous les acteurs ont un pouvoir d’action sur la mode responsable : designers, acheteurs, fabricants, marques et consommateurs, cet épisode vous concerne !

La réindustrialisation est le point majeur ayant un impact sur le marché du travail et la consommation puisque aujourd’hui, la fabrication française représente 450 entreprises et 11 000 emplois en France.  Convaincue que le Made in France ne coûte pas plus cher, il serait en plus un moyen de redonner du sens à l’achat et de la valeur au produit. Réindustrialiser, investir et innover en s’accompagnant des avancées technologiques, voilà ce qui valorisera de nouveau la filière textile en France.

Dans cet épisode, Sylvie nous partage ses convictions sur la relocalisation, les chiffres clés du Made in France et des exemples de systèmes de production alternatifs basés sur les données.

SE RETROUVER DANS L’ÉPISODE

0:55 : Sylvie se présente

3:05 : Pourquoi elle a entrepris aussi jeune dans ce secteur ?

4:10 : Les 5 grands chantiers

5:10 : L’activité de Textile du Maine

6:30 : L’UFIMH

8:00 : Les enjeux

9:10 : Sa définition de la mode responsable

10:15 : Les actions de l’UFIMH

11:45 : Fabriquer en France est-il plus responsable ?

17:45 : Réindustrialiser la France, le prochain défi ?

26:33 : Le changement d’état d’esprit auprès des acteurs du secteur

28:10 : Comment faire consommer moins mais mieux ?

31:40 : Comment rendre attractif ce métier ?

36:18 : La fabrication à la demande

36:28 : Exemples d’innovation

40:00 : Pourquoi Sylvie est optimiste ?

41:15 : Ses conseils pour les jeunes entrepreneur.e.s

42:25 : À quoi elle veut mettre un terme dans l’industrie ?

42:48 : Ce qu’elle regarde pour s’inspirer 

43:28 : Le coût de demain

44:27 : Son dernier achat

45:10 : Qui elle souhaiterait entendre sur ce podcast ?

KEY LEARNINGS

« Le Made in France n'est pas si cher, mais nos acheteurs ne sont pas prêts. Aujourd’hui, ils sont rémunérés sur le principe suivant : plus ils achètent bas, mieux ils sont rémunérés. Tant que les dirigeants des entreprises ne réformeront pas leur fonctionnement interne, on aura du mal. »

« Le fait d’être cheffe d’entreprise me permet de définir une stratégie et de la défendre pour continuer à avancer chaque jour. »

« Si chaque français consommait 80g de textile français, soit l’équivalent d’une paire de chaussettes, cela générerait 4 000 emplois. »

« L’industrie, c’est investir, former et embaucher. »

Pour en savoir plus sur l’UFIMH :

https://www.lamodefrancaise.org

Textile du Maine : https://www.textile-du-maine.com 

Salon Made in France, Première Vision le 30 et 31 Mars 

https://madeinfrance.premierevision.com/fr/edition-mars-22/? 

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What has been your turning point that made you change your vision of sustainability ? For Livia Firth, it was in 2008 when she went to Bangladesh and saw the backside of fashion. In the meantime, she co-founded Eco-Age, a creative agency that integrates both environmental and social justice. Working along with brands, NGO’s, governments and stakeholders at large, the agency is defining strategies that drive inner changes. Livia is shaping new ways to have a positive and significant impact within the supply chain, through the right material choices with labeling and honest communication avoiding greenwashing. She is convinced that scientific data is a necessary knowledge to take into account for the fashion industry. From a maker and consumer perspective, she’s aiming to redefine the  production as well as the consumption systems by asking the right questions. 

In this episode, Livia is giving many solutions that encourage tangible action towards a more sustainable industry driven by innovation, creativity and activism. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:55 : Livia presents herself

2:10 : How does she define herself ?

4:00 : The experience that changed her vision

7:00 : Her definition of sustainable fashion

12:30 : What should we do to make fashion sustainable ?

14:30 : Where should the pressure come from ?

17:55 : How do you make sustainability a bit more attractive ?

20:55 : ‘Make the label count’ initiative

23:15 : When will it be implemented 

24:30 : What are the most promising materials today ?

28:50 : What’s her opinion on leather ?

33:25 : How does she make the right choice of certifications 

40:00 : What is ecoverse ?

44:40 : Is she optimistic about the future ?

47:25 : What does she want to close the door to in our industry ?

47:35 : What does she look at to get inspired ?

47:50 : What is the last piece of clothes she bought ? 

48:23 : Who would she like to listen to in this podcast ?

KEY LEARNINGS

 «We need to have science targets which we don’t have in the fashion industry.»

«We live in a world where businesses are so much more powerful than governments.»

«We produce too much, we throw too much. The number one issue today is volume and we need to think about slowing down and decreasing.»

«If you look around you there are so many young leaders who are not even talking about sustainability anymore, they are just doing it. They have the solution and they know exactly what to do.»

ABOUT Eco-Age

Eco Age : https://eco-age.com/agency/ 

@ecoage : https://www.instagram.com/ecoage/ 

Make the label count : https://www.makethelabelcount.org/

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

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Christine has worked for a while at Kering sustainability department and she then directed her career on material science technology. She has aligned Pangaia’s vision into a more shared and realistic way of approaching responsibility within the fashion industry.

Discover what guides her to act for change in this episode.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:05 : Christine presents herself

4:15 : Why did she decide to join Pangaia

9:40 : What does sustainable fashion mean ?

12:25 : What is regenerative agriculture ?

15:00 : The rules for sourcing materials

16:05 : What’s her favorite fiber ?

19:50 : What makes her company stand out ?

22:50 : The biggest challenges in the upcoming month

26:00 : The price issue regarding sourcing 

27:10 : What would she advise to a young designer ?

29:20 : Other actions they do at Pangaia

31:40 : What does Christine want to close the door to in our industry ? 

30::50 : What will she present at Premiere Vision 

32:15 : What does he look out to get inspired ? 

33:30 : What is the last piece of clothes she bought ? 

34:40 : Who would he like to listen to in this podcast ?

KEY LEARNINGS

 « The point is to bring those exciting low impact technologies to the market and serve as a proofpoint that we can make this transition. »

« Because all of this hard work has been done, hopefully it will be easier to adopt the technologies. »

« If we are raising things in the correct way it connexionaly have a beneficial impact in that ecosystem. »

« It is through partnering suppliers with brands and experts that we are going to move more quickly. »

ABOUT PANGAIA

Pangaia : https://thepangaia.com

Pangaia B2B : ​​https://thepangaia.com/pages/b2b-enquiries 

To contact Christine : christine@thepangai.com

REFERENCES

Kintra : https://www.kintrafibers.com

CFDA : https://cfda.com

TO SUPPORT SMART CREATION THE PODCAST

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To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

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In this episode Liisa takes us into the world of wood and fashion. Listening to this episode will allow you to better understand the action of FSC, the textiles of cellulose origin and the stakes around wood in the world. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:05 : Liisa presents herself

2:34 : Why she decided to dedicate her life to sustainability 

3:14 : Her definition of sustainable fashion

05:21 : What is her job ? 

07:09 : What is FSC? Who is it for? What is it for? How do you get it? 

11:24 : How much does it cost ? How long does it last? 

12:16 : What does it bring? What is at stake around wood ?

15:23 : What is the link between fashion and FSC ? 

17:00 : What is Viscose, Lyocell, Modal, Acetate

19:50 : To what extend those fibers are really sustainables ? 

21:40 : The Fashion Forever Green Pack

25:27 : How can the fashion industry accelerate its sustainable revolution ? 

28:35 : What makes her feel optimistic ? And what are the biggest challenges in the coming years? 

31:33 : Quick rapid fire questions section       

KEY LEARNINGS

 « Sustainable fashion is fashion that is sourced and produced responsibly, both environmentally and socially, but it's also renewable and circular.  And essentially, it's fashion that has a positive social, environmental and economic impact.  »

 « What we want to do at FSC is to strive for the best results for the forest. »

« We're encountering a major problem, it’s that at least half of cellulosic fiber is still not certified. So we don't really know where they're coming from. That could be coming from areas from deforestation or human rights violations. And so leaving these forests unprotected and vulnerable is a major issue. »

TO SUPPORT SMART CREATION THE PODCAST

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To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

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However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic ? That’s basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who’s convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:05 : Munir presents himself

2:10 : His definition of sustainable fashion

2:40 : How did M&J integrate sustainability  ?

4:25 : What did he implement in terms of a sustainable strategy ?

10:00 : The objectives and the challenges of the company

12:35 : The real meaning of sustainable action

16:10 : How do they process internally ?

25:00 : The reality of the fashion/textile industry in Bangladesh

29:40 : What are the indicators to look at to produce in Bangladesh ?

30:55 : How can the fashion revolution be accelerated in this country ? 

32:15 : What does Munir want to close the door to in our industry ? 

33:20 : What does he look out to get inspired ? 

34:35 : What is the last piece of clothes he bought ? 

35:05 : Who would he like to listen to in this podcast ?

KEY LEARNINGS

 « Nature doesn’t need you, but you need nature. »

« Every small step counts. That is how you climb and get to the top. »

« The customer needs to pay the right price for the right product. »

« Sustainability comes up with measurements. »

TO SUPPORT SMART CREATION THE PODCAST

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To know more about Smart Creation and Première Vision 

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We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group. 

After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions.

In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:05 : Sylvie presents herself

2:30 : What does sustainable fashion mean to her ?

3:45 : Why has she dedicated her life to sustainability ?

5:00 : What is Paris Good Fashion ?

7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ?

11:10 : The list of what they implemented and the results of the initiatives

15:30 : How do they measure their improvements ?

16:15 : How can the fashion industry accelerate its sustainable revolution ?

20:25 : Why does she feel optimistic regarding this subject ?

22:25 : What are the upcoming challenges for the fashion industry 

23:30 : How do you get trained on these topics ?

25:10 : Are there any « wrong » good ideas ?

26:25 : What are her favorite initiatives ?

28:00 : What does Sylvie want to close the door to in our industry ?

28:10 : What does she look out to get inspired ?

28:25 : What is the last piece of clothes she bought ?

29:00 : Who would she like to listen to in this podcast ?

KEY LEARNINGS

« It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. »

« Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. »

« The next step is to train and form the customer. »

« We strongly believe it is only by working together that we will bring a real systemic change. »

TO LEARN MORE ABOUT PARIS GOOD FASHION :

https://parisgoodfashion.fr/fr/ 

SYLVIE BÉNARD ON LINKEDIN : 

https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr 

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

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Fondateur du cabinet de conseil Rec, il accompagne de nombreuses marques à comprendre l’époque et ses mutations. Son territoire d’expertise se concentre notamment sur le sport, un univers qu’il associe de pair avec l’industrie de la mode et ses problématiques. 

Si la RSE est un sujet inévitable à traiter pour ces marques, elle reste néanmoins complexe à appréhender. D’un côté, il y a ceux qui ont inclus la question dès la genèse de la marque et qui en ont fait leur succès. Pour d’autres, le problème se pose différemment avec des actions basées sur des décisions marketing. 

Chez Rec, Pascal prône une communication authentique et des mesures d’action concrètes à court terme. Un discours réaliste et honnête qui lui vaut une relation de confiance avec ses clients. 

Dans cet épisode, Pascal nous partage son regard analytique sur ces transformations : Comment les marques de sport s’adaptent-elles ? La responsabilité est-elle une tendance vouée à s’épuiser ? Les leaders savent-ils concilier croissance et responsabilité avec audace ? 

SE RETROUVER DANS L’ÉPISODE

0:50 : Pascal se présente

1:50 : Comment les marques de sport intègrent-elles le sujet de la responsabilité ?

9:55 : Allier croissance et mesures responsables, une illusion ?

14:20 : Faire des produits beaux et responsables

18:35 : Les marques de sport et les problématiques environnementales

21:15 : Les marques se donnent-elles les moyens d’appliquer leurs mesures ?

25:35 : Comment le sujet est abordé chez Rec ?

27:40 : Comment impulsent-ils le changement chez leurs clients ?

33:20 : Le pouvoir de la législation

35:00 : À quoi veut-il mettre fin dans notre industrie ?

35:50 : Qu’est-ce qu’il regarde pour être inspiré ?

36:20 : La dernière pièce vestimentaire qu’il s’est acheté

37:05 : La personne qu'il souhaiterait entendre dans ce podcast

KEY LEARNINGS

« Aujourd’hui, il ne faut pas que les propos d’une marque soient à l’origine d’initiatives marketing. »

« Ne crie pas sur tous les toits des promesses que tu ne peux pas tenir. »

« Les marques les plus engagées sont celles qui savent qu’il y a encore plus à faire. »

« On pousse à ne pas mentir, à prouver ses actes et à optimiser les actions concrètes. »

Pour en savoir plus sur Rec :

http://trendsmarketing.paris

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The London based designer previously worked for many established brands such as Philip Lim, Kenzo and Victoria Beckham. There he got a real insight of what was managing a business and setting up its creative vision. 

Who thought that launching a brand in those days and standing out was still possible ? Well, Daniel makes it real with his will of expressing his own artistic vocabulary. At the essence of the brand is everything that defines him and what he thought was missing in the fashion industry. Experimenting is at the core of his process. He let himself time to create garments that are relevant for the people that make them as well as for the consumer. Sourcing pre-existing materials and exploring different crafting techniques, a playfulness stands out from the pieces with different colors, fabrics and patterns. 

In this episode, Daniel reveals all his process as a young brand, from his ambition to put creativity and a sustainable business together, sourcing pre-existing materials and engaging a fair approach to garments.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:00 : Daniel presents himself

5:45 : Why did he launch his own brand ?

10:05: How did he design his business model ?

15:45 : His definition of sustainability and its application

23:15 : How important is his sustainable ambition ?

28:40 : What is his approach with denim ?

35:40 : Who are his clients ?

38:40 : What does Daniel want to close the door to in our industry ?

39:50 : What does he look out to get inspired ?

41:30 : What is the last piece of clothes he bought ?

42:10 : Who would he like to listen to in this podcast ?

KEY LEARNINGS

« The fundamental point of this brand is to create meaning for pieces that people can covet and share. »

« It is about sustaining ourselves in addition to the resources. »

« It would be easier for us to just make from scratch the very end product. »

« It is not about looking for a quick win but more building a rhythm, a community and an understanding of the bigger picture. »

WHERE TO FIND DenzilPatrick :

https://www.denzilpatrick.com 

TO SUPPORT SMART CREATION THE PODCAST

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As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion. 

Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products.

In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:10 : Rune presents himself

2:25 : His previous jobs in fashion 

9:10 : What is the concept of  POOL ?

13:30 : How does he choose the products ?

16:00 : What’s the reaction of the clients ?

19:00 : Why does he think it is the right moment to launch this kind of business ?

21:15 : Is it the end of producing new garments ?

23:30 : What is his best rental piece ?

24:15 : How to get involved in the process as a brand ?

25:35 : How does he expect to become mainstream ?

26:40 : What are the menswear brands is he working with ?

27:20 : What is sustainable fashion according to him ?

30:35 : How to start a business in fashion nowadays ?

32:20 : How to operate sustainable change in an already existing brand ?

35:00 : What does Rune want to close the door to in our industry ?

35:10 : What does he look out to get inspired ?

35:40 : What is the last piece of clothes he bought ?

36:00 : Who would he like to listen to in this podcast ?

36:30 : When is he planning to launch POOL in Paris ?

KEY LEARNINGS

« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »

« We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »

« Slowing down consumption also means slowing down production. »

«The longer the item lasts, the more we can circulate them. »

WHERE TO FIND POOL :

Website : https://p-o-o-l.xyz/contact/ 

Instagram : https://www.instagram.com/pool.berlin/ 

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The blue boat tag is certainly something you have seen in your surroundings for one reason: Petit Bateau is known for its children’s long lasting products. But Guillaume has set even higher standards in terms of sustainable strategy. If quality goes hand in hand with sustainability, it is also coming with real improvements on the environmental and social responsibilities. Among the brand’s goals : using more organic cotton, being certified B Corp, but also having an impact on children’s education regarding nature awareness. 

In this episode, Guillaume is giving us the details of their strategy. He proves us that a sustainable change within a big company is possible, it is just a matter of will and action.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:55 : Guillaume presents himself

1:50 : About Petit Bateau 

2:50: Why did he join Petit Bateau ?

3:45 : The key figures

4:40 : What is his definition of sustainability ?

7:10 : How do they create sustainable products ?

9:25 : How do they manage to make the product still desirable ?

10:35 : What is a sustainable material ?

12:25 : How do they involve their customer in their after life product philosophy ?

13:55 : How to make money out of a circular model ?

14:50 : Why want to be certified B Corp ?

16:30 : How long do they give themself to become B Corp ?

17:30 : How do they connect children to nature ?

19:35 : Why did they rebrand the platform ?

20:55 : What is going to change for their collaborators ?

22:15 : The challenge of producing in France

24:15 : The proportion of production between France and Morocco

25:20 : His biggest challenges 

26:50 : How can we accelerate the sustainable revolution ?

30:30 : What does Guillaume want to close the door to in our industry ?

30:45 : What does he look out to get inspired ?

31:10 : What is the last piece of clothes he bought ?

31:20 : Who would he like to listen to in this podcast ?

32:15 : What makes him optimistic for the future ?

32:40 : His opinion on big companies opting for sustainable strategies 

KEY LEARNINGS

« Every time we design a product, we think about how it can be passed on from child to child. We want it to last five lives. »

« I am convinced we can do better on the education of children, it is our job to do it. »

« The quality of the product is not enough. We want to incorporate the circular element and push it to a higher level. »

« The fact that some people produce in France is not a matter of economy. It is more about the know-how, being closer to the customers, understanding the customers and protecting what we have socially speaking. »

WHERE TO FIND PETIT BATEAU :

https://www.petit-bateau.com 

Groupe Rocher : https://groupe-rocher.com 

TO SUPPORT SMART CREATION THE PODCAST

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To know more about Smart Creation and Première Vision 

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The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ». 

Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities. 

In this episode, Pasha asks fundamental questions in order to re-invent  the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible.   

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:00 : Pasha presents himself and his pathway

2:30 : What makes Patagonia stand out ?

4:35 : How did they shift their mission ?

9:20 : How to make a material carbon neutral ?

13:05 : How to make sure a product will last a lifetime ?

17:30 : How is the company being business successful and at the same time doing right for the planet ?

21:15 : What should the fashion industry do to accelerate its sustainable revolution ? 

24:35 : His advice to make a design that last forever

27:00 : The recycled nylon process

31:20 : The most challenging materials to recycle

33:15 : How do they work with manufacturers ?

37:50 : How do they make sure the social business is respected at all points of the supply chain ?

40:00 : What are the upcoming projects for Patagonia ?

41:40 : Is he hopeful for the future ?

44:00 : How does he see the future of his career ?

44:50 : What does Pasha want to close the door to in our industry ?

45:05 : How to convince people not to buy the wrong products ?

46:00 : What does he look out to get inspired ?

48:40 : The project around regenerative agriculture

52:30 : What is the last piece of clothes he bought ?

54:30 : How does he manage to work out of his office ?

55:30 : Who would he like to listen to in this podcast ?

55:35 : What message would he like to tell people of the industry ?

KEY LEARNINGS

« If you don’t have the time to do everything, then you can only have the time to do the most impactful things. »

« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »

« We know that to try and make improvements especially in the apparel industry, we must focus on the fabrics, the materials and try to make improvements at every step of the supply chain. »

« The best thing you can possibly do for the environment is to buy as little as possible and have as few articles of clothing as you can. Those few pieces are the highest quality, most durable and long lasting piece of clothing that you can have. » 

WHERE TO FIND PATAGONIA :

https://eu.patagonia.com/fr/fr/home/ 

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Known as the worldwide leading standard for organic fibers, GOTS, as you may call it, has become a reference tool for the fashion and textile industries regarding sustainability. It is a certification ensuring that natural fibers are organic and also produced in fair conditions.

What makes it interesting is that in a time where transparency seems inevitable, certification is used as a common global language for both consumers and supply chain players. 

In this episode, you will know everything about GOTS from how to become certified, how it is relevant in the market and the requirements linked to it.

Franziska is claiming for a holistic approach of current stakes in fashion where sustainability begins from the very first step of the product.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:00 : Franziska presents herself

2:00 : Her background

4:00 : The origin of GOTS

6:50 : What fibers do they get certified

8:00 : What is a bio sourced material

9:20 : To what extent it is certifying the social aspects of the business

11:00 : What is the gap between the standards of living and the wages in the countries producing fashion ?

11:55 : How can you get certified 

13:30 : What does it ensure to all players in the value chain 

17:15 : How does she explain the success of the organisation

19:20 : Is GOTS certification only for products 

21:35 : What makes GOTS certification stronger 

22:55 : How many brands are certified 

24:35 : Does she think it is a long term shift in the fashion industry 

26:20 : How can the fashion industry go even further when it comes to sustainable revolution 

27:35 : What must young designers tell to their suppliers to make them GOTS certified

30:50 : What does Franziska want to close the door to in our industry

31:25 : What does she look out to get inspired

32:25 : What is the last piece of clothes she bought

32:50 : Who she would like to listen to in this podcast

KEY LEARNINGS

« It is nice if you work with organic cotton but if you just go for a company or a sweatshop where kids are producing your tee-shirts, then it is not worth to talk about organic cotton. »

« Now you can see that different partners and stakeholders of the industry are really interested in getting certified and getting the supply chain transparent on ecological as well as on a social criteria level. »

« Sustainable fashion is something which is not a trend anymore and we are going to a new era. I really hope for that because there is no other way to cope with what is happening in the world. »

« The success of GOTS is related to the fact that there is a mind shift : the industry is very interested in getting the supply chain transparent. »

TO LEARN MORE ABOUT GOTS :

https://www.global-standard.org 

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Leather might be controversial nowadays regarding sustainability, but in this episode, Louis explains why it can go hand in hand. He believes in long lasting products through the care of the raw material to the after sales service. As the products are made in France, they also care about social responsibility.

Discover more about Léon Flam, from the sourcing, the logistics plan to the labels in the leather goods industry.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:00 : Louis presents himself 

1:50 : What does sustainable fashion mean to him

2:40 : How does he make a product that last

4:15 : Producing locally  

5:30 : His opinion on leather and sustainability  

8:30 : The tanning process

9:50 : How do they communicate on responsibility

10:30 : The KPI’s he is looking at

11:30 : How does he make sure they don’t overproduce 

12:00 : The future of Léon Flam

13:00 : How can the industry accelerate the sustainable revolution

13:40 : What would he recommend to young entrepreneurs

15:15 : What does Louis want to close the door to in our industry

15:25 : What does he look at to get inspired

16:10 : What is the last piece of clothing he bought

16:15 : Who would he like to listen to in this podcast

KEY LEARNINGS

« The notion of repairing is very important :  we have a strong focus on the after sales service and we think that a sustainable product is also something that you can repair. »

« Leather can be sustainable as it cannot be. There are different levels of controversy. »

« Everything comes from the final customer as buying a product is a voting paper. But you still have to push for global consciousness on social and environmental issues. »

« We have to close the door on greenwashing and planning. We need to focus on action now. »

WHERE TO FIND LEON FLAM :

https://leonflam.com 

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With a remarkable background in marketing and industrial engineering, Andrée-Anne is now devoted to the transformation of the fashion and luxury industries. She is considering sustainability not only as an environmental topic, but also on a wider perspective as a human responsibility shaping and redefining tomorrow’s economy.

As future generations are very concerned about the future, she explains how students are driven by the will to deeply change the fashion industry. 

From circular economy to carbon neutral and measuring social improvement, there is plenty to do. Today, she shares with us her determined mindset and her strong beliefs regarding sustainable challenges.

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:00 : Andrée-Anne presents herself

4:45 : What does sustainable fashion mean to her 

6:42 : Why is it important to consider sustainability as a priority in a period of crisis 

11:55 : The KPI’s to look at to improve a sustainability politic

14:05 : How can we accelerate this change of value system 

18:05 : What about carbon neutral 

20:00 : Sustainability and communication 

22:54 : What is the future of fabrics 

25:20 : What is she teaching at the Research Chair IFM Kering 

34:40 : What are the expectations for the young generation regarding luxury and sustainability 

38:30 : What does Andrée-Anne want to close the door to in our industry 

39:05 : What does she look at to get inspired 

39:55 : What is the last piece of clothes she bought

40:00 : Who she would like to listen to in this podcast

KEY LEARNINGS

« Sustainability is also about people and their welfare. It is important to look at how do you manage people and your company even more during a pandemic crisis. »

« We have a lot of fabrics already produced so we need to see how do we integrate circularity in the model. We know that it is probably the economy the more compatible with growth. »

« I think that everybody needs to be educated on the subject of sustainability. We can learn everyday about it. »

« I truly believe that if we move forward as citizen and consumers at the same time with the private sector and the institutions, we can really change the world. »

TO LEARN MORE ABOUT IFM KERING RESEARCH CHAIR

https://www.ifmparis.fr/en/news/launch-of-the-ifm-kering-sustainability-chair 

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Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact. 

Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:50 : Tony presents himself

1:45 : What does sustainable fashion mean to him 

2:30 : How did he manage to work in sustainability

3:50 : What’s the difference between a sustainable product and a conventional product

8:00 : How does he communicate with the client

10:00 : What does he think about the standardization policy problem

12:00 : His relationship with Première Vision

13:00 : What’s the biggest step forward in terms of sustainability for denim 

15:10 : What have been the key success factors of Kings Of Indigo

18:45 : The vision for Kings of Indigo in terms of sustainability

20:50 : His approach on the logistic of circular fashion 

26:00 : What is his advice for the young designers ?

27:50 : What doesTony want to close the door to in our industry 

28:00 : What does he look at to get inspired

28:10 : What is the last piece of clothes he bought

28:20 : Who he would like to listen to in this podcast

KEY LEARNINGS

«  At the beginning, we wanted to make people unconsciously conscious. »

« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. » 

«  If you’re being transparent to the consumer, I believe they buy the story. »

« The future of fashion is not sustainability, it’s circular approach of fashion. »

« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »

WHERE TO FIND KINGS OF INDIGO :

https://www.kingsofindigo.com 

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Their high quality products are the result of a specific process allowing them to work with luxury and craftsmanship customers.

In this episode, Benjamin reveals the making of sustainable leather and shares his commitment for a meaningful product.

Recently Ictyos was selected to join the LVMH startup house at Station F in Paris. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:50 : Benjamin presents himself

1:27 : How the company started 

2:50 : Was he attracted to the fashion industry 

3:55 : In what extent his product is sustainable and what does sustainable leather goods mean to him

6:10 : The process for making leather goods from waste 

8:20 : Who is he partnering with to collect the skins ?

11:35 : The leather fish skins’ properties

14:30 : What’s its favorite product

15:05 : Where can we see the products

16:45 : The KPI’s he looking at for his company

18:30 : Their biggest challenges

18:55 : How can the industry accelerate the sustainable revolution 

20:05 : What would he advise to a young designer to make the right material choices

21:55 : What does Benjamin want to close the door in our industry

22:35 : What does he look at to get inspired

23:10 : What’s the last piece of clothes he bought 

20:35 : Who would he like to listen to in this podcast

KEY LEARNINGS

« We pay attention to what we eat and now we have to pay attention to what we wear. It’s just logic. »

«  We decided to include in our job the sourcing of the material : each week we are picking skins from restaurants and pisciculture. The closer we are to our suppliers the better it is.

« I think using a local material is really important. Transparency is also a key point : you have to prove and you have to explain where your material is coming from and how it has been processed. » 

« We are just trying to add commitment and common sense in our product and that’s the DNA of ICTYOS. Each of our decisions on the process, on the material, on the partnership is always based on what’s going to be the ecological and ethical impact. »

WHERE TO FIND ICTYOS 

https://www.ictyos.com 

@ictyos : https://www.instagram.com/ictyos_official/ 

LinkedIn : https://www.linkedin.com/company/cuirs-marin-de-france/ 

Facebook : https://www.facebook.com/ICTYOS/ 

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Gathering communities part of the blue economy like NGO’s and fishermen, Seaqual Initiative collects ocean litters and recycles the plastic found in it. Recently, they’ve developed their very first product: SEAQUAL® YARN and successfully figured out how to create yarns from plastic waste. With a very specific process, they innovated to separate the polymers giving strong outcomes comparable to a classic polyester yarn.

Mark is aiming for more circularity and sustainability in the blue economy, as well as becoming a global and local solution. 

Dive into this fascinating discussion and discover Mark’s upcoming challenges for social and environmental justice. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:50 Mark presents himself and explains us what is Seaqual Initiative

2:20 What does sustainable fashion mean according to him ?

3:40 How can Seaqual be one of the solutions to become more sustainable ?

6:30 The process of Seaqual Yarn

9:00 About micro particles: are they a huge problem for the industry ?

13:45 The KPI’s he’s looking at

17:50 Seaqual Initiative business model

21:20 What’s the vision for Mark’s company ?

23:45 The biggest challenges 

23:30 How can the fashion and textile industries accelerate the sustainable revolution ?

26:55 What does he want to close the door to in our industry ?

27:55 What does he look out to get inspired?

29:35 Who would he like to listen to in this podcast  ?

KEY LEARNINGS

« I don’t think sustainable fashion exists. It’s something that we’re looking for, it’s a target that we’re aiming for and we should all be aiming for it. »

« Seaqual is about doing good within the blue economy. Everything to do with the ocean and the communities from the ocean: how can we help them to become more sustainable ? How can we move towards circularity ? How can we create collaborations in communities and provide solutions ? »

« We need to be a global company providing global solutions to a global market. » 

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But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide. 

Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:58 : Sandya presents herself

2:35 : What does sustainability mean as a denim company according to her ?

3:10 : Is sustainability part of the DNA of the brand ?

4:15 : To what extent their product is more sustainable than any other ?

6:00 : Is it more difficult to source organic fiber ?

7:00 : What certification are they using ?

8:45 : How do you make sure the standards are respected ?

10:00 : How do they manage their repair shop worldwide ?

12:30 : Is repairing jeans becoming a thing in her country ?

13:15 : How repairing jeans is serving their business ?

14:40 : What makes their company stand out ?

15:30 : Do they have a recycling policy ?

16:30 : What are the best certifications to look for ?

17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?

18:30 : How can the fashion industry accelerate sustainable revolution ? 

20:00 : The KPI’s they are looking at

21:10 : What does Sandya want to close the door in our industry ?

21:38 : What does she look at to get inspired ?

21:50 : What is the last piece of clothes she bought ?

22:15 : Who would she like to listen to in this podcast ?

KEY LEARNINGS

« Transparent supplies chain are crucial and brand collaboration is a really important part. »

« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. » 

« It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »

TO SUPPORT SMART CREATION, THE PODCAST 

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Created in 2002, the NGO Textile Exchange focuses on the very beginning of the supply chain when it comes to raw materials, in order to minimize the environmental impact. 

They work on all kind of fibers and now they aim to extend their digital database to improve their sustainable practices.

CONTENT TO FIND YOUR WAY IN THE EPISODE

00:50 : Nicole presents herself and the NGO she works for

01:45 : Nicole’s background

02:15 : What does sustainable fashion mean to her

03:25 : Where should we start to make fashion a more sustainable industry

04:30 : How does she accompany brands

06:00 : About standards and certifications

07:55 : What’s the difference between the certifications OCS and GOTS

08:35 : More about GOTS

10:45 : The difference between RWS and RDS

12:35 : The problem with polyester

14:35 : How can national legislation accelerate sustainability 

17:40 : How to accelerate national legislation 

18:55 : What are the upcoming challenges for Nicole

19:35 : About circularity

20:40 : Are growth and sustainability compatible 

22:10 : What is the last piece of clothes she bought

22:40 : Who she would like to listen to in this podcast

23:30 : What does she look at to get inspired

23:50 : What does she want to close the door in our industry 

KEY LEARNINGS

« It’s important to have certain values in a company and set your priorities. »

« A lot has been done in term of sustainability but just from the initiative of companies in the industry itself. And it hasn’t been driven by the legislation. »

« The whole revolution is definitely a question of everyone getting together and it has to be a collective action for a collective impact. »

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To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

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With only two collections a year, Jonathan is running a responsible and conscious business. In this episode, he explains how important it is to source materials in a sustainable way and how does he take action towards change in the fashion industry.

CONTENT TO FIND YOUR WAY IN THE EPISODE

00:55 : Jonathan presents himself and his brand

01:25 : Jonathan’s background

02:00 : Was sustainability a topic the year he launched his brand

03:05 : What does sustainable fashion mean to him

03:25 : How to source sustainable material

05:30 : Where to start to create a sustainable fashion brand

08:40 : About animal welfare

10:35 : How did Jonathan learn more on sustainability

14:30 : How can the industry accelerate the sustainable revolution

16:50 : The KPI’s he’s looking at for his company

17:18 : What’s the future for his company in terms of sustainability

18:50 : What does Jonathan want to close the door in our industry

19:28 : What does he look at to get inspired

19:50 : What is the last piece of clothes he bought

20:35 : Who he would like to listen to in this podcast

KEY LEARNINGS

« Make small changes, start small and it will naturally grow from there. »

« Something we were very passionate about was understanding the waste that we were creating from production and how we could solve that solution. »

« Every company needs to look at what they are doing. They need to see how they are approaching the production, how they are sourcing and how they can make it better. »

« We all need to be sharing informations and help one another. »

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This week we are meeting with Célia Poncelin, she joined Heuritech a few years ago, a startup that uses artificial intelligence helping brands to predict trends. She also founded the company

Lunetist, an eyewear brand handmade in France. With her team at Heuritech, she’s making sure they’re doing relevant choices on the market and communicate to the public. Launched in 2013, the startup recently changed its branding towards sustainable values by giving the right tools to brands. Thanks to data analysis, they guide brands through their creative process but also they make them avoid overstock. They are contributing to the changes for a better way of consuming.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

0:55 : Célia presents herself and the company Heuritech

1:35 : What did Celia do before joining Heuritech

2:25 : What does it mean according to Célia "sustainable fashion"

3:55 : What’s the link between Heuritech and sustainability

5:35 : What services do they provide to brands

6:20 : What’s going on the market right now with sustainability

9:05 : What are professionals expecting from Heuritech

11:20 : To what extent Heuritech is sustainable

12:55 : How does she think the industry can accelerate the sustainable revolution 13:50 : What tools are the best for predictive analytics

16:15 : Where she would start to create a sustainable brand

18:25 : What are the biggest challenge for Heuritech and the fashion industry 20:10 : What does Célia want to close the door in our industry ?

20:55 : What does she look at to get inspired ?

21:55 : What is the last piece of clothes she bought ?

22:58 : Who she would like to listen in this podcast ?

KE

Y

LE

ARNINGS

« Production volume is expected to grow by 60% in ten years so if we continue this way, we’ll have a massive waste in the industry »

« Brands can make better decision on what they should produce and also the quantity »

« Making the best product possible is where it all starts »

« Each brand has its own challenge »

« We really want to change fashion deeply and to show how it can be done in a good way »

T

O

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This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.

Marie-Emanuelle is in charge of developping and prudcing collection at Balzac Paris.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:52 : Marie-Emanuelle introduce herself and Balzac Paris

02:04 What does sustainable fashion mean according to her

02:45 Balzac Paris & Marie-Emanuelle sustainable Eureka moment

05:14 What did she implement to make Balzac Paris more sustainable

06:45 What is a good sourced material

06:50 What does she advise to a young designer to source the right sustainable material

09:00 How to make sure everybody in the compagny is at the same page

11:20 What are the KPIs they are looking at

12:20 What are the most difficult material to get rid of

12:30 What should the fashion industrie do to accelerate it fashion revolution

15:00 What are the biggest challenges for Balzac Paris and the fashion industrie when it comes to sustainability

18:00 Quick rapid fire question

KEY LEARNINGS

"Going fast in a sustainable way is very peacky."

"The biggest challenges is the traceability."

" Being sustainable is also about making something very creative with high constraints."

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Kenji ensures that all the materials that they are producing are made in the most sustainable way possible. This small but fast growing company working hard to offer new solution to the fashion industry. Their materials has been used last year to create North Face products, one of the most sustainable solution on the market.

In this episode, Kenji is going through all the material Spiber has been devlopped and how the nature has been a major inspiration in their fiber invention?

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:52 : Kenji presents himself and the company Spiber.

01:15 : What is Kenji role into the company ? 

01:40 : According to Kenji, what does sustainable fashion means ?

02:10 : What is the Eureka moment that push his company to start this new projet and what is the background of the company ? 

03:00 : What Spiber is exactly doing ?

04:30 : Kenji explains the process to create new materials at Spiber.

06:30 : To what extend this product are sustainable ?

07:50 : What would Spiber be presenting at Premiere Vision next year? 

08:30 : Do we need a minimum of volume to order at Spiber?

09:20 : Among all the products he will be presenting or already existing, what is Kenji favorite one ? 

09:45 : According to Kenji, what makes his company different from others ? 

10:27 : Where Kenji see the biggest challenges coming in the next years for his company ? How Kenji will be able to scale his method ? 

11:00 : How can the fashion industry can accelerate his sustainable revolution ?

11:50 : For a young designer, what would Kenji's advice to make a more sustainable fashion ? 

13:00 : What does Kenji want to close the door to in our industry ? 

13:15 : Where Kenji look at to get inspired ? 

14:10 : What is the last piece of clothes he bought ? 

15:10 : Who he would like to listen in this podcast ?

15:50 : Where can we look at if we want to learn more about Spiber ?

16:00: What makes Kenji optimistic about the future ?

KEY LEARNINGS

Sustainable fashion can means many think : it can be buying less clothes, buying clothes that last longer, buying clothes that have been made in the most responsable ways. It is also repairing your clothes and using second hand.

Contributing to make a more sustainable fashion is the most important thing, it is the reason why the company exist and why the people in the teams are spending many years working and developing this new materials.

The materials they are producing are extremely unique, and it can be plastic free.

This is very important that the biggest company, the ones who are making the largest volume of products take big decisions to change and to accelerate the fashion revolution. But small companies also can play a very important role by innovating and making new technologie available to offer them the choice. So startup, innovators, and big companies, all together, can make big changes.

One of the most important thing is transparency in the supply chain. If a young designer has the choice between two materials, two different factories or different processes,. If one is more transparent than the other, it can make the difference, he should always choose the most transparent option. 

Brands are seriously getting aware that they need to make change and they are actually starting to make action. It makes hope for the future. 

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CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:52 : Olivier Reynaud presents himself and his company Reynaud Jeune.

01:30 : What does it mean, according to Olivier sustainable fashion ? 

02:05  : To what extend his company is sustainable ? What was the Eureka moment when he decided to be more sustainable ?

05:30 : What have been the results of this sustainable strategy ? 

06:50 : According to Olivier, how can the fashion industry can accelerate the transition to a more sustainable way of doing ?

08:40 : What are the KPI he is looking at, to monitor his progression when it comes to sustainability ?

10:00 : Olivier tell us a little more about the process of a tannerie.

11:50 : For a young designer, when it comes to sustainability what choices they should do if they want to build a sustainable brand ? 

14:15 : Where Olivier see the biggest challenges coming in the coming years for his company and for the leather industry ?

16:05 : What does Olivier want to close the door to in this industry ? 

17:40 : What is the last piece of clothes he bought ? 

18:00 : Who he would like to listen in this podcast ? 

KEY LEARNINGS

We really try to reduced, step by step, our footprint and our carbon emissions.

« It is a very important demand from our customers. More and more my main and major customers come to visit our company and want to see what we do for the environment before they commit themselves with ourselves . We keep our customers because we have this real eco-friendly way of working. » 

« The young people that we are employing are more and more concern about the environment and are very happy to see that the general management is also very conscious about this movement. » 

« This sustainable strategy gives every day better and better image which obviously is helping directly or indirectly the business. We are getting a better position for the future. » 

« The final customer must be ready to pay a little bit more because all this things have a cost. »

« The biggest challenge is to try to convince all the people that the leather is still a good product, renewable for the future. » 

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CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:50 : What are you doing at Premiere Vision?

01:10 : Kevin presents himself 

2:02 : What does it mean according to Kevin "sustainable fashion" ?

4:35 : How does Kevin do keep close to his values ?

8:20 : What is the DNA of Germanier ?

10:05 : How can the fashion industry accelerate its sustanaible revolution?

12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ? 

14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ? 

15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ? 

16:50 : What is the biggest challenge for the fashion industry ? 

18:28 : What does Kevin want to close the door in our industry ? 

18:35 : What does he look at to get inspired ?

19:30 : What is the last piece of clothes he bought ? 

20:15 : Who he would like to listen in this podcast ?

KEY LEARNINGS

They are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.

Going slowly but be sure that everything in your company is according to your values.

The quality is very important, every product created should stay forever if we really want to be sustainable. 

People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.

Less talking, more action. We need to see action. 

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CONTENT & TO FIND YOUR WAY IN THE EPISODE

01:00 : Kutay presents himself and his company Bluesign Technologies

01:28 : What does sustainable fashion mean according to him ? 

03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?

05:10 : What makes his company and his services stand out from others in the market?

07:36 : What should emerging designers think about if they want to produce sustainably?

09:41 : How does an organization become a Bluesign System Partner?

11:46 : What will Bluesign be presenting at Première Vision?

12:50:  Does Bluesign take all aspects of fashion into consideration?

13:38 : Does Bluesign have a favorite company or brand you are currently working with?

14:24 : What are the environmental, social, and economic impacts of Bluesign organization? 

16:46 : What are Bluesign certifications? What does it mean? How much does it cost?

19:30 : What are the KIPs / eKPIs they monitor? 

20:00 :  How will Bluesign contribute to sustainability in the future? 

20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?

22:24 : How can the fashion industry accelerate its sustainable revolution?

23:11 : What are the right indicators? Can certifications be a solution?

23:38 : When does the gouvernements are going to legislate on the subject? 

25:37:  What does he advise designers who are looking to make the right choices?

25:41: What does he want to close the door to in our industry? 

25:50 : What does he look at to get inspired ? 

22:57 : What is the last piece of clothes he bought? 

26:10 : Who he would like to listen in this podcast? 

KEY LEARNINGS

There is different way to define sustainable fashion, we have to ask ourselves many questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ? what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ? 

At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.

To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry. 

The first think you need to do to work with Bluesign is a commitment ! 

It is important to really search the information and to be careful with greenwashing.

The chemistry management is a big challenge for the future for all the brands.

The technology is a big help to accelerate the fashion revolution. 

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CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:50 : Pierre Nicolas presents himself and his company Arianee

03:10 : What is the Blockchain technology ? 

08:15 : How to integrate Blockchain at the Fashion industry ?

13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.

15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology 

17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.

21:30 : What does Pierre Nicolas wants to close the door in our industry ? 

22:20 : What does he look at to get inspired ? 

22:57 : What is the last piece of clothes he bought? 

24:12 : Who he would like to listen in this podcast ? 

KEY LEARNINGS

The blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product. 

The transparency became a big expectation for the clients in their relation with the brand. 

The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practices 

Stopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points. 

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Made with sustainably sourced wood, Eastman NaiaTM cellulosic yarn brings the richness of nature to comfortable and effortlessly luxurious fabrics. With full traceability from tree to yarn, NaiaTM is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards.

Eastman’s closed-loop production process for NaiaTM allows recycling and reuse of safe solvents and water, resulting in a yarn with a low environmental impact. Eastman is committed to collaborating with partners to collectively build a more sustainable fashion industry. Designers can be comfortable choosing NaiaTM. It transforms into luxurious, soft, and easy-to-care-for fabrics, giving designers more freedom and choice. With Eastman NaiaTM cellulosic yarn, you don’t have to compromise.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:51 Ruth presents herself and Eastman 

01:36 What is Naïa and cellulose yarn? 

02:15 What does sustainable fashion mean according to Ruth? 

03:00 Does Eastman has always been into this sustainable strategy? 

04:05 What is the difference between conventional and sustainable cellulose yarn? 

05:11 Where does Eastman source its row material? 

06:20 What they will be presenting next February at PV? 

07:25 What is Ruth favorite one? 

08:30 What is the fonction of those yarn and fabric 

09:30 What should we trust when it comes to certification? 

12:20 What are Naïa biggest challenges in the coming years? 

13:40 Is it much more expensive than conventional products? 

14:40 What does she want to close the door to in our industrie? 

15:05 What does she look at to get inspired? 

15;46 What is the last piece of cloth she bought 

16:15 Who she would like to listen to in this podcast? 

KEY LEARNINGS

I see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment. 

The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that. 

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The history of Marini group went on with Riccardo and Roberto Marini, Mario’s sons. Thanks to their enthusiasm and their passionate vision, they carried on this beautiful story made in Italy.

The third generation of the company, with a highly specialized technical-stylistic staff, made the family even greater enclosing under the group near the historic brand Marini&Cecconi, also Ospiti del Mondo, Marini Tessuti Uomo and Assotex.

The four brands under Marini group continue to tell a story that makes fashion happen everyday. Research on materials and textures is the daily bread of the company, creating what stays behind the most popular fashion brands in the world.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:51 Francesco presents himself and Marini Industrie 

01:36 What is stretch fabrics? 

02:07 What does sustainable fashion mean according to Francesco? 

02:41 What is the difference between the conventional and sustainable fabrics they are doing now

03:32 Why did they decide to implement a sustainable strategy? 

04:32 Where do they source their row material? 

07:00 What they will be presenting next February at PV? 

08:40 What makes Marini Industrie stand out of the others? 

10:00 What KPIs does Francesco look at to monitor their sustainable strategy? 

11:15 What are their biggest challenges when it comes to sustainability? 

13:00 How can the fashion industry accelerate its sustainable revolution?

14:00 What should the designers and buyers should look at to verify the products are truly sustainable? 

16:30 What does Francesco wants to close the door to in our industry? 

17:30 What does he look at to get inspired? 

18:42 What is the last piece of clothes he bought? 

19:15 Who he would like to listen to in this podcast? 

KEY LEARNINGS 

I think designers need to be more involved than in the past in the manufacturing process of the yarn. 

I want to close the door to fake news in this industrie. 

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The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:51 Marie presents herself and the CELC

00:22 What is the difference between flax and linen

01:42 What does means sustainability according to Marie

02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry

03:30 To what extend flax and linen is more sustainable than over fibers

04:10 What is the process of making from flax to the fabric

06:00 Where does the European flax in grown

06:30 What CELC will be showing at Première Vision next February 2020

07:23 What is so amazing about this fiber

08:33 What have been the results of the CELC sustainable strategy

09:11 What about the linen industry certifications

10:40 What is the future of the linen industry

11:30 What will be the biggest challenges for the linen industry in the coming years

12:45 How can the fashion industry accelerate its fashion revolution 

13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision

15:00 Where does she look at to get inspired

15:46 What is the last piece of cloth she bought

16:00 Who is the personnality she would like to listen to in this podcast

KEY LEARNINGS 

Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease.

Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical.

Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections.

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CONTENT & TO FIND YOUR WAY IN THE EPISODE

0:59 : Guido presents himself

1:52 : What is sustainable fashion according to him

2:48 : Since when Gruppo Dani is sustainable 

4:53 : The contradiction between sustainability and leather

7:07 : The difference between a conventional leather and a sustainable one

8:57 : Guido tells us more about the new collection Gruppo Dani presented to Première Vision

11:12 : Where does Gruppo Dani source its materials? 

12:20 : What makes Gruppo Dani stand out from the others? 

14:36 : The results of the sustainable strategy in terms of social, environmental and financial impacts 

17:36 : The future projects of Gruppo Dani in terms of sustainability 

22:09 : How can the leather industry accelerate its sustainable revolution? 

25:35 Different questions to Guido about the leather industry, what inspires him, the last piece he bought…

KEY LEARNINGS

Sustainability can be seen as a journey. We should not only consider economic questions when we plan strategies and investments but also social and environmental impacts of our decisions. The long-term goal for Dani is to be able to consider all those aspects at the same time. 

Leather can also be seen a sustainable product. We process an existing product from another sector: the meat sector or the diary sector. The leather sector from an historical perspective is a proactive agent in the framework of a circular economy. The origin of the product is important as we give value to an existing product from another sector.

From Gruppo Dani’s perspective, there is no real difference between conventional and sustainable leather. If we consider sustainability as a concept to manage a firm, it means that even if you process leather that is chrome tenant, or heavy metal-free, you use the same approach, which means to save resources, to recover buy products, and to have products that are made with the same attention to environment and to people. 

The real goal of Gruppo Dani is to be able to consider the 3 circles of sustainability at the same time when they make investments: economic, social and environmental impacts of strategic plans and decisions. There are two main goals: to become a carbon neutral tannery and to increase the cooperation and initiatives with some of their customers. They want to establish projects to reduce the natural resources consumption in a supply chain perspective and to be able to offset some of these emissions. 

There can be some guidelines to change the leather industry. First of all, we have to be proud of our sector and to increase our efforts to reduce consumption of natural resources and the pollution load. We have to be aware that today we have an important role in the circular economic framework. We have to increase specific competencies, especially for tanners that work within global supply chain. They need some competencies such as lifecycle assessment methodology. 

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Circular Systems S.P.C. (Social Purpose Corporation) is a materials science company, focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn, and textile fabrics for the fashion industry.

With their waste-to-fiber platforms Texloop and Agraloop, combined with our proprietary Orbital Composite Yarn technology, they offer break-through solutions for the most efficient management of textile/apparel and agricultural waste streams.

The Circular Systems, “Lightest Touch™” philosophy, defines their mission to retain the maximum amount of embedded energy in waste inputs— to create the highest-value outputs. They strive to achieve beyond zero-waste in order to achieve regenerative impacts for the benefit of people, planet, and industry. This is achieved through the most elegantly simple and efficient approaches to deconstruction, coupled with the most advanced new-materials strategies. 

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:51 Isaac presents himself and his company.

11:28 Why he decided to work in this industry and take this problem personally.

17:34 What does it means sustainability, the greenwashing.

18:50 How we have to talk about the problem with doing greenwashing.

21:02 Isaac tells us good advice on material/products and if it’s more expensive.

24:21 Does he work with a lot of big company.

25:24 How can the fashion industry accelarate its sustainable revolution.

26:58 Does the industy talk together to find solutions? 

28:44 The biggest challenge in the next years? 

29:48 What he wants to close the door to this industry, what he looks at to get inspired, the last pieces of clothes he bought, which personality he would like to listen to in this podcast.

KEY LEARNINGS 

We should talk about our impact, and we should talk about moving tour with generative impact as a high bar, as a goal. Zero impact is not gonna save us as spieces, it’s a very good milestone on the way to achieve beneficial impact. We need to start to talk about it in this industry in a new way.

The good news is that the industry is collaborating at the highest level. 

Over the next year, the biggest chalenge, is scaling as fast and humanely possible to meet the absolute massive volume that are required if we gonna really change things.

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Fashion 4 Development (F4D) is a private sector global platform founded by Evie Evangelou in January 2011 in support of the United Nations Millennium Development Goals and “Every Woman, Every Child”, the UN initiative spearheaded by Secretary-General Ban Ki Moon. F4D builds upon the core leadership principles of the 4Es: Educate, Empower, Enhance and Enrich, and activates partnerships that promote the fashion and textile industry, advance economic and social development activities, preserve culture and empower women. In 2015 F4D committed to support the 17 UN Sustainable Development Goals and place a significant focus on sustainable lifestyle practices for a healthier world. Fashion 4 Development’s message to promote positive social change is received with open arms around the world, with initiatives in over 20 countries.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:55 Jeanine presents herself.

02:41 What does it means « sustainable fashion ».

04:56 What’s the danger with the fact that everybody talking about sustainability.

06:12 The direction she advises to go.

07:42 What she does with her clients.

09:15 What she does with the UN ?

12:22 A good example of legal things that is happening.

13:16 What to start with when your are a small company.

14:35 A good example of brand that acts in the right way.

15:53 The biggest challenge that will happen in the coming years.

17:28 How to teach without being boring and sermonizers.

18:39 What does she want to close the door to in this industry?

19:27 What does she look at to be inspired ?

20:17 The last piece of clothing she bought.

20:55 Who would she like to hear in this podcast?

KEY LEARNINGS 

The business model have to change and if you don’t fundamentally change your business model, there’s gonna be an issue going foward. I do believe that people wants to be more individual, people want special products, I think customization will be a very important part of the future and I think that we gonna innovate in all the supply chain. I think what we are seeing is that you can’t just keep old practices and try to change them, people gonna have to innovate and do new things in the supply chain.

You have to know your supply chain, you have to be intimate with it, you have to own it, because that’s what you are responsible for, you could be creative and selling products and opening new eras but the idea that you know where your goods are produced, your water consumption, your chemical consumption… things all the supplier can and would be mandated in the future of the business to supply to you... and transparency and traceability, I believe are going to trigger the real opportunity for consumers to react to your brand. If you’re not trusted, I don’t believe that consumers will continue to buy in the future.

If you’re not really honest, and you’re not clear and transparent, it’s going to be a problem for your going forward. I don’t think designer brands will survive and I don’t believe mass market brands will survive the way that they are in a current business model, breaking down and revaluating and remodeling those business concept right now is the really most important.

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Since its creation in 2015, the Smart Creation platform for study and information has promoted the responsible approaches of Première Vision exhibitors, showcasing a new generation of values combining creativity, innovation and sustainability.

Its goal is to create new perspectives and new competitive advantages for the entire creative fashion industry, accompanied by opportunities for business development.



Smart Creation Area -the physical space at Première Vision Paris- is specifically dedicated to this theme. This is an informative, educational, visionary and multimedia space where exhibitors, designers, buyers and fashion brands can experience and truly visualize the progress the industry is making in terms of responsibility.

TO FIGURE OUR WHERE YOU ARE IN THE EPISODE

01:11 How to be sustainable in 2019? 

04:00 How can you be sustainable when you work on leather? 

07:00 Should we use polyester today? Polyamide? 

08:45 Pros and the cons of recycled materials 

10:40 If you are a coat designer go and see Manteco https://www.manteco.com IG @manteco_spa

11:40 If you are t-shirt/ jersey designer go and see Varvaressos https://varvaressos.eu/en/ 

12:20 If you are a hoody designer go and see SMI Tessuti https://www.smitessuti.it/ 

12:52 If your are a shirt designer go and see Monti http://www.monti.it IG @tessituramonti1911

13:35 If your are looking for tech material go and see Primaloft http://www.primaloft.com IG @primaloft

14:11 If your are underwear designer go and see Brugnoli https://www.brugnoli.it

14:30 If you are shoes designer go and see Atko http://atkoleather.com IG @atkoleather

15:00 If you are a leather good designer go and see Cuir marin de France https://www.ictyos.com IG @ ictyos_official

15:40 If you are jeweler designer go and see Valter http://www.valter.it IG @valtersrl

16:20 What about dying and new fibers?

18:36 The evolution of the last few years on the sustainability? 

21:00 What does it mean « sustainable fashion »? 

22:00 How to accelerate the sustanability revolution? 

23:00 What does she look at to stay ahead of the game?

23:50 The last piece of cloth she bought? 

KEY LEARNINGS 

Push for the questions, ask always, push your suppliers, visit them always, as much as you can because if you want to share with the customer what you are doing, and what are they interest of your product, you have to know as much as you can.

There is no option not to go into action now. 

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Providing brands with a responsible and traceable fibre, whose production protocol is based on best market practices, is the commitment of Nativa Precious Fiber, a division of the Chargeur Luxury Materials group specialised in making merino wool.

The fibre's production is organised around three primary pillars: the total absence of animal cruelty, with time and care devoted to the shearing of each animal; the rational management of livestock pastures, with a principle of land rotation and a complete recycling plan for the water used in its factories; and social responsibility towards its workers, from the farmers in South America and Oceania to their combing plant workers and manufacturers.

Their protocol is regularly audited by a third party organisation, for an eco-responsible and flexible wool sector, which guarantees superlative quality to buyers of its yarns, fabrics and finished products.

This luxurious and committed merino wool is yours to discover in the Smart Creation platform.

CONTENT & TO FIND YOUR WAY IN THE EPISODE 

00:50 Deborah presents herself and Nativa Precious Fiber

01:30 What does sustainable fashion means according to Deborah

02:00 When did Nativa Precious Fiber decided to move to sustainable way of doing

02:52 What does it mean resecting animals and farmers, how you make sure it is always respected

05:15 The different step of wool transformation

05:50 The difference between their conventional and sustainable products

06:30 What else to implement to reduce the impact on the environment?

07:30 Are they working with recycled wool, the superwash new development to avoid chlorine 

09:45 What Make Nativa Precious Fiber stand out of the others 

11:30 What is the purpose of using block chain? 

12:45 What have been the results of the sustainable strategy 

13:45 What does it cost to increase the standard when you are a farmer 

14:40 What are the brand they are working with? 

15:40 What is the future of their sustainable strategy 

16:30 What can we do to increase to increase the path of the sustainable revolution? 

17:30 How can you communicate to your final customer that what you are doing is sustainable 

19:45 What does she want to close the door to in our industrie 

20:50 Where does she look at to get inspired

22:00 Who she would like to listen to in this podcast? 

KEYLEARNING 

« For us sustainability is transparency and traceability. » 

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When she came in contact, in 2008, with the initial invention of making fibers and thick yarns out of plastic bottles she thought: this is it! I have to work on this to turn round the textile industry.

Through creating Waste2Wear the need of collaboration with not only players in the textile industry became obvious, and often very unexpected collaborations and partnerships were formed. In trying to create awareness and actively playing a roll in solving the problem, the purpose of Waste2Wear became more clear: It was meant to become a solution provider. Using Recycled Polyester as a tool to create partnerships, collaborations and finding solutions to solve the plastic pollution.

CONTENT & TO FIND YOUR WAY IN THE EPISODE 

00:50 Monique presents herself and Waste2Ware?

01:30 What is sustainable fashion according to Monique?

02:30 Her pathway in fashion and what brings her to sustainable fashion?

04:00 How did she starts Waste2Ware?

06:00 What is the process of manufacturing recycled polyester, does it include circularity? 

09:42 What is recycled polyester and how much energy do you save when producing it ?

12:00 What kind of product do you make with recycled polyester?

14:00 What is a sustainable product after all? 

15:50 What are the financial results of implementing a sustainable strategy?

18:00 What has been the trigger of the sustainability awareness shift? 

19:30 How can you convince people to go sustainable? 

22:00 What are her biggest challenge other the next years?

24:00 What is the reality of producing in China and in India in term ethics and sustainability? 

26:00 What does the block chain is going to change in the process of manufacturing 

27:00 What does she want to close the door to in our industry? 

29:30 What does she look at to get inspired?

30:30 What is the last piece of cloth she bought? And who she would like to listen to in this podcast? 

KEY LEARNINGS

When you use existing PET (polyethylene terephthalate), you can save about 75% energy, 85% water, 70% of carbon footprint. This is the difference between virgin polyester and recycled polyester.

Other the years, we, as a company we have recycled about 30 million of plastic bottle and we have saved 2,3 million kilo of carbon and 26 million litres of water and about 26mega heads of energy. 

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CONTENT & TO FIND YOUR WAY IN THE EPISODE 

00:50 Andreas presents himself and We aRe Spin Dye® 

01:50 What does sustainable fashion means according to Andreas

03:35 What has been the eureka moment in Andreas' life 

05:11 What is the difference between conventional and recycled polyester 

10:00 What We aRe Spin Dye® will be presenting at PV next September

11:00 Andreas' favorite products and the process from the pet bottle to the recycled fiber 

13:00 How does he make sure his partners are respectful of the environment 

15:00 How to communicate the sustainability effort to the final customer 

19:00 Exemple of collaboration with clients 

20:30 The future of We aRe Spin Dye® 

22:00 How does We aRe Spin Dye®  improve circularity 

23:30 What are the best sustainable exemples on the market 

25:00 What does Andreas want to close the door to

26:00 What does he looks at to get inspired 

27:30 How can the fashion industry can make sustainable a more attractive message

28:20 The last piece of clothing Andreas bought

KEYLEARNING 

« Sustainable fashion is about business model with the least possible impact join with as little interference with creativity. » 

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At Lanificio Subalpino, textile has been a family story since 1940. The generations have shared the same values and a deep sense of detail to realize unique creations. The members of the team are working all together to propose the best quality in terms of fabrics and new innovative designs as the ones they are presenting for the next season. They will have a new range of fabrics for jackets, pants, coats and accessories. Prince of Wales, tartan, stripes, check, micro – structures in wool, cotton, wool and linen, cotton and stretch fabrics will be used.

Lanificio Subalpino is also proud to announce the development of Eco-Friendly fabrics with new interesting qualities! To get more before the show, check their website!

CONTENT & TO FIND YOUR WAY IN THE EPISODE 

01:00 Nicolò presents himself and Lanificio Subalpino

01:12 What does it mean Sustainable Fashion according to Nicolò

01:40 How long Lanificio Subalpino has been working a more sustainable way

02:40 What does Lanificio Subalpino is manufacturing

03:00 What is the difference between conventional and sustainable products

04:20 What are the different step of the manufacturing process

06:00 What does Lanificio Subalpino will be presenting at PV next September 

08:10 What has been the results of their sustainable strategy 

11:50 What are the savings they made thanks to their sustainable strategy

12:20 Is the need for sustainable products is the same market by market

14:20 How can the fashion industry accelerate its sustainable revolution

16:00 What does Nicolò want to close the door to in our industrie

16:30 What does he look at to get inspired when it comes to sustainability

19:40 What is the last piece of clothing Nicolò bought

21:40 Who he wants to listen to in the podcast

QUOTE

« I remember, when I was a little boy, working with my father and brother, the river was red, navy, yellow, it was terrible! Everything was going into the river. Now it is impossible, all the water used in the dying manufactures is recycled. » 

« I want to close the door to too much production, too much waste, too much chemical. » 

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CONTENT & TO FIND YOUR WAY IN THE EPISODE 

00:50 Michael presents himself and Advanced Denim 

01:50 What does sustainable fashion means according to Michael 

03:30 What is the difference between sustainable and conventional fabric 

05:20 What is the difference between natural and chemical dying process 

06:20 The product sAdvanced Denim is presenting at Denim Première Vision 

08:00 Does every products are sustainable at Advanced Denim 

08:40 Can we feel the difference between recycled and virgin material, Michael favorite material 

11:30 How can the fashion industrie accelerates its sustainable revolution

14:48 What are the biggest challenges of Advanced Denim in the coming years 

15:50 What are the results of Advanced Denim sustainable strategy 

17:00 What does Advanced Denim outsource, how they make sure they respect human and nature 

18:00 What does Michael want to close the door to

19:15 What does he look at to get inspired 

20:10 The last piece of clothing he bought 

QUOTE

In sustainable fashion there is « sustainable » and « fashion » . It has to be on trend, with nice material. Sustainable concept cannot sale. It has to be combined together 

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Berto Industria Tessile was founded in 1887 in Bovolenta, a small town in the province of Padova, through the entrepreneurship of the two founding brothers: Giuseppe and Egidio Berto. Their bond with this territory is very strong: the Berto company production is here in Bovolenta. From the beginning, without compromise.

Since their first production of fabric for the sails of nearby Venice, the company has been able to travel in many sectors, conquering them with its modern artisanship: we’re talking about the work-clothes market, fabrics for the home, about the production of shirts all the way to the production of Denim. Berto has thus become a company with a wide selection, expression of a deep attachment to product culture, and with a production flexibility which guarantees unique and highly customized products.

The passing of time has always been parallel to the movement of their experiences, innovations, research and ability to follow the evolution of the market. The future of taste, style, desires. Always anticipating, never waiting. Time, in Berto, is like this: a precious value that brings together culture and vision. Exactly like when one “listens” to the fabric through the touch of a hand.

CONTENT & FINDING YOUR WAY IN THE EPISODE 

00:50 Flavio presents himself and the company

01:30 Flavio explains what is Denim

02:15 Where does Berto source its raw material

02:45 Flavio definition for sustainable fashion

03:20 The difference between conventional and sustainable products

06:00 Number of people working at Berto, outsourcing policy

07:00 The different steps is the manufacturing process, the difference between natural and chemical dying process

10:00 Denim consumes a lot of water, what is the reality?

12:00 The share of recycled coton in Berto production

13:40 The feeling and the aspect differences between recycled and virgin coton

14:30 The product Berto is presenting at Denim Première Vision

16:30 What makes Berto stand out of the others

18:00 What is Flavio's favorite product at Berto

18:20 How can the fashion industrie can accelerate it’s sustainable revolution

QUOTE

" The labor is not the labor for us, for me the labor is my family because it is a 4th generation company, in a small village, so all the people that are working with me are living 20 km from the company. There is workers, their grand grand fathers were working with my grand grand father. So I cannot do anything unsafe for them." 

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In 1943 Manteco opens in Prato, thanks to the intuition of Enzo Mantellassi , who begins production for outerwear.

In 1967 Enzo’s son Franco Mantellassi assumes command of the Company. Franco enables Manteco to grow, while becoming an example of responsibility, innovation and sustainability. Today Franco has been joined by his sons Marco and Matteo, interpreters of a new story, which is based on a unique know how, an archive of 40,000 prototypes, with a capacity of production of more than 7 million meters of fabric per year.

Manteco has always remained faithful to the Made in Italy tradition, refusing to relocate production to countries where the cost of labor is lower. A choice that has allowed to maintain high quality production and attention to details, ensuring an excellent service for the customers. The Manteco fabrics encloses the right balance between craftsmanship and industrialization, thanks to the experience and tradition applied to cutting-edge technology.

Today Manteco exports to over 30 countries worldwide and counts among its main customers the most important fashion brands on an international scale, together with which it guarantees a sustainable and controlled development of the sector. The export activity of the fabrics is supported by a Customer Service attentive to the needs of the market.

CONTENT & FINDING YOUR WAY IN THE EPISODE 

01:00 Matteo presents himself and introduces Manteco

01:30 What is sustainable fashion according to Matteo

02:00 What is the difference between conventional and recycled products technicaly

04:00 What is the difference between virgin and recycled wool in term of customer experience

06:00 What are the other products Manteco is manufacturing

08:30 Products Manteco will be presenting at Première Vision trade show next September

11:30 Where does Manteco source its row material

12:40 What are the environmental impact KPI they are looking at

16:30 What makes Manteco stand out of the crowd

17:20 What is Matteo favorite product

19:15 Where does the fashion revolution should come from

21:20 What are Manteco biggest challenges for the future

22:40 What does the block chain is going to change in the manufacturing process

23:00 What does he want to close the door in the industry, where does he looks to get inspired

24:15 Who Matteo would love to listen to in this podcast

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TINTEX was founded in 1998, in Portugal's creative Porto region, in Europe. Its journey began with the development of high-quality jersey fabrics produced from natural and responsible fibres, using the latest, high-tech and most sustainable dyeing and finishing processes, its core expertise.

This reinforces the company's forward-looking vision to better supply the contemporary fashion, sport and lingerie markets.

CONTENT & FINDING YOUR WAY IN THE EPISODE  

01:00 Ricardo introduces himself and Tintex

02:00 According to Ricardo what does it mean sustainable fashion

02:40 The difference between conventional product and sustainable product

05:15 What Tintex will be presenting during Paris Première Vision show next September

07:15 What is a sustainable product according to Ricardo

07:50 What makes Tintex stand out of the others, what is Ricardo favorite product

09:20 Tintex range and size of clients, what is a great project for Tintex

13:30 How can the fashion industrie accelerate its sustainable revolution

15:30 When and why Tintex decided to focus on a sustainable strategy

17:30 Certifications: what it takes, what it cost, what is the commitment for Tintex

20:00 What have been the biggest obstacle to implement the sustainable strategy

22:20 KPIs for environmental and social impact at Tintex, transparency when it comes to sharing KPIs

27:00 What is Ricardo most proud of, what does he want to close the door on 

28:00 Is sustainable change coming fast enough

28:25 What industrie does he look at to get inspired

29:00 What is the last branded item he purchased

30:00 The next guest he would like to listen to in the podcast

TO SUPPORT SMART CREATION, THE PODCAST:

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Stay tuned, next episode Wednesday 29th of May!

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