Restaurant and Retail Marketing

Rita The Robot Runs Food

Fri, 22 Apr 2022 06:00:50 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Chili's in the US and how it's using a Robot named Rita to drive guest satisfaction and operational ease.

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Food Literacy

Thu, 21 Apr 2022 06:00:43 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how the pandemic has forced us to explore new foods. As we recalibrate into a world where we are at home more often — restaurants will need to recalibrate. Tomorrow's customer will be more nomadic physically and emotionally.

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The Importance of Food Photography

Wed, 20 Apr 2022 06:00:01 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the importance of food photography on a restaurant's website. We eat with our eyes and there are compelling statistics to indicate we should make great food photos a priority.

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Restaurants Are Celebrating 4:20

Tue, 19 Apr 2022 06:00:34 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at April 20th also known as "Weed Day". It's celebrated on 4/20…a reference to the number often associated with cannabis.

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Restaurants in the Metaverse

Mon, 18 Apr 2022 06:00:00 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at dining in the Metaverse and how some big chains are entering this brave new virtual world.

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Direct Mail Has Strong Conversion Rates

Thu, 14 Apr 2022 06:00:16 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we continue to look at direct mail and how it can complement your digital marketing to make both stronger.

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Young People Love Direct Mail

Wed, 13 Apr 2022 06:00:45 GMT

New data from Canada Post shows us that direct mail could be the most effective spend for our marketing budgets.

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Arby's Menu Items Become…Dog Toys?

Tue, 12 Apr 2022 06:00:55 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Arby's new line of plush, squeaky dog toys. Fashioned into their iconic menu items — will they help make pet parents fall in love with the brand?

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Drinks To Go In NY State

Mon, 11 Apr 2022 06:00:50 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the legislation in NY state that will make cocktails to go — an ongoing practice for restaurants.

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Pinterest Trends —Ancestral Eats

Fri, 08 Apr 2022 06:00:06 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Trends Report and the category called "ancestral eats" and why we're reaching back in our lineage to find the next great meal.

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What's A Good Click Through Rate for Restaurant and Retail Emails?

Wed, 06 Apr 2022 06:00:17 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Mail Chimp on open and click through rates for email campaigns. They've broken it down by industry and there are some great benchmarks for restaurants and retail.

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Dark Stores Are Making Delivery Cost Effective

Tue, 05 Apr 2022 06:00:46 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at dark stores and how they are revolutionizing grocery delivery. Similar to the Ghost Kitchen model for restaurants, as more sectors get on the delivery bandwagon — it will become more efficient.

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Drone Delivery of Food Is Almost Here

Mon, 04 Apr 2022 06:00:28 GMT

On today's episode of Restaurant and Retail Marketing Flash Briefing, we look at drone delivery. Picture your food delivered in 3 minutes onto someone's front yard. It may be a sight closer to reality than we realize.

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The Oscars of April fools Jokes

Fri, 01 Apr 2022 06:00:36 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some of the best ever April Fool's pranks of all time. There might be some ideas here for you to have a little safe fun on social media.

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Do Canadians Prefer Take Out or Delivery For Their Food?

Thu, 31 Mar 2022 06:00:07 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at new research from NPD Group that reveals where off premise food consumption in Canada is shifting.

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Employment Branding| A Sexual Harassment Complaint Process

Wed, 30 Mar 2022 06:00:00 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how the hospitality industry can improve their employee brand and protect their team and businesses with a sexual harassment investigation process.

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What Are the Rules After Work Hours?

Tue, 29 Mar 2022 06:00:53 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at employment branding and how you should define the scope of your sexual harassment policy. What are the rules when employee are off the clock and who's included in the policy parameters?

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Why You Need A Sexual Harassment Policy

Mon, 28 Mar 2022 06:00:45 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how April is Sexual Harassment Awareness Month and why the restaurant industry is one of the worst places to work…and feel safe from sexual harassment. What do you need to include in your employment policy?

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When Research Test Results Steer You Wrong

Fri, 25 Mar 2022 06:00:31 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at McDonalds' roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray?

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Dining by Candlelight

Thu, 24 Mar 2022 06:00:56 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at March 26 and upcoming Earth Hour. It would probably be a great idea to turn down the lights and light some candles to mark the occasion.

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In Praise Of the "Listicle"

Wed, 23 Mar 2022 06:00:04 GMT

On today's Restaurant and Retail Marketing Flash briefing, we look at how our content strategy should include "listicles" which are mash-ups of lists written like an article.

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How to Celebrate "Altbashes"

Tue, 22 Mar 2022 06:00:20 GMT

On today's Restaurant and Retail Marketing Flash briefing, we look at Pinterest trends report for our regular "crystal ball gazing" into future trends. We discuss what an "alt bash" is and why they're popular and how your business can weave them into your business model.

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Spring Equinox Traditional Foods

Mon, 21 Mar 2022 06:00:48 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the traditional foods to celebrate Spring Equinox in the Northern Hempisphere.

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What's a Content Strategy and Why It's Your Secret Weapon

Fri, 18 Mar 2022 06:00:09 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at why a clamp down by governments on social media is likely part of the new world order and how our content strategies for our owned channels can be our biggest asset. Part one of a series for next week.

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Starbuck's Gets a New / Old CEO

Thu, 17 Mar 2022 06:00:56 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the return of Howard Schultz for his third run as CEO of Starbucks. Can the chain's founder bring back some of the magic?

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St. Patrick's Day Spending Stats

Wed, 16 Mar 2022 06:00:57 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at St. Patrick's Day and some stats around spending. Spoiler alert…the priority is food.

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Restaurant Chains Closing in Russia

Tue, 15 Mar 2022 06:00:43 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement of major restaurant chains ceasing operations in Russia in response to the attack on the Ukraine. Consumer activism is alive and well.

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What's A Marketing Channel and How Many Do You Have?

Mon, 14 Mar 2022 06:00:42 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at marketing channels and why the restaurant industry is discovering they have alot more of them now than pre pandemic.

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Create a Signature Menu Item to Support Ukraine

Fri, 11 Mar 2022 07:00:26 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the innovative menu items restaurants are introducing to drive donations to help the people of Ukraine.

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Outoor Dining All Year Round

Thu, 10 Mar 2022 07:00:49 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how restaurants can weather proof their outdoor spaces to extend use of the patio all year round.

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How To Calculate the ROI of Your Patio

Wed, 09 Mar 2022 07:00:47 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how to calculate the ROI (return on investment) of those extra seats as you expand your indoor dining post pandemic and hopefully keep your new patio operating.

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Your Patio Will Be More Popular Than Ever

Tue, 08 Mar 2022 07:00:04 GMT

This week we start a 4 part series on why outdoor dining will continue to drive restaurant traffic and what trends will be impacting its success.

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Why Are There So Few Female Chefs?

Mon, 07 Mar 2022 07:00:40 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at International Women's Day and focus on why women have not made inroads as restaurant industry leaders both front and back of house. This year's hashtag is #BreakTheBias

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Paid Media and How It Looks By Interlacing Traditional and Digital Forms

Fri, 04 Mar 2022 07:00:03 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the last in the media mix series…paid advertising. Carve off a bit of budget to pay for some media exposure. You control the message and the placement and by the way…social media really isn't free. You pay for it with your time and your data.

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What's Earned Media? Why it's Effective, and How to Get Some

Thu, 03 Mar 2022 07:00:31 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Earned Media and how the awareness we gain because our businesses are news worthy can be effective and cost effective in a post cookie tracking world.

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Earned Media and How to Market Through Relationships

Wed, 02 Mar 2022 07:00:02 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Earned Media channels.

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Owned Media and Why It's The Most Important Channel

Tue, 01 Mar 2022 07:00:17 GMT

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In Praise of Traditional Marketing

Mon, 28 Feb 2022 07:00:05 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media.

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Open That Bottle Night Feb. 26

Fri, 25 Feb 2022 07:00:40 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at "Open That Bottle Night" where consumers and restaurants take that last, special bottle and embrace the savouring of it — not continuing to save it.

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Google's New Privacy Sandbox

Thu, 24 Feb 2022 07:00:40 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Google's new Privacy Sandbox which will follow in Apple's footsteps to allow users more control over how their online behaviour is tracked and marketed to.

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Why Aren't Your Facebook Ads Working Anymore?

Wed, 23 Feb 2022 07:00:42 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the change to Apple's data privacy policy and how it's made it harder for Facebook to micro target their ads.

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US and Canada Menu Prices Increasing

Tue, 22 Feb 2022 07:00:25 GMT

On today's restaurant and retail marketing flash briefing, we look at how restaurant prices are rising, alot and how operators are dealing with it.

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Re-commerce

Mon, 21 Feb 2022 07:00:39 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the rise of second hand retailing and how younger consumers are keen to do business with retailers who aren't afraid to focus on zero waste.

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The Paradox of Choice Less is More….Money

Fri, 18 Feb 2022 07:00:50 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how Tim Horton's is growing briskly by embracing the "less is more" approach to a pared down menu and smaller footprints.

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National Drink Wine Day

Thu, 17 Feb 2022 07:00:33 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at National Drink Wine Day celebrated on Feb. 18. Promote it on social media — hopefully where you are, things are opening back up again.

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Bots Are Back of House at White Castle

Wed, 16 Feb 2022 07:00:29 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the burger chain White Castle and their move to roll out back of house robots to offset labour shortages. The chain has piloted the technology and will be expanding it to 100 more units.

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Your Employment Brand Should Include Mental Health Support

Tue, 15 Feb 2022 07:00:35 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how one restaurant in Colorado has hired a full time therapist to support its team. As we look at your employment brand, this new "perk" could be a trend in the making.

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Valentines Fun Facts and Business Tips

Mon, 14 Feb 2022 07:00:44 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some Valentine's Day statistics — you may be surprised to find out that Fido makes out like a bandit on V-Day.

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Valentine's Day 2022 is Looking Strong for Restaurants

Fri, 11 Feb 2022 07:00:08 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some early predictions for just how strong restaurant sales for Valentines will be this year and a killer recipe that would be great on your Valentine's menu. Check it out at https://thebakermama.com/recipes/heart-caprese-salad/

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Door Dash Is Delivering Flowers

Thu, 10 Feb 2022 07:00:08 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the new announcement from Door Dash and how the third party delivery company is partnering with the floral industry to deliver flowers and food. As the industry starts to include more verticals, efficiencies will be gained.

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Make Your Customers Happy to Wait

Wed, 09 Feb 2022 07:00:26 GMT

On today's Restaurant and Retail Flash Briefing, we look at how labour shortages might make customers have to wait longer for their meals and how we can help them be happy about it.

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Profitable Patios

Tue, 08 Feb 2022 07:00:01 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at patio season 2022. How will you run your restaurant now that you have more seats? Listen to the briefing for tips on which menu items are crowd pleasers and P&L pleasers.

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Patios Are Increasing Restaurant Capacity

Mon, 07 Feb 2022 01:38:04 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how the percentage of restaurants with outdoor seating has increased during the pandemic and how this will increase overall capacity when restrictions are lifted.

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Facebook Lost Daily Users For the First Time Ever

Fri, 04 Feb 2022 07:00:47 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent earnings report by Facebook…now rebranded Meta. There be dragons ahead for the social media giant. Other platforms are stealing share of free time and Apple's new "do not track" options are dampening the ad effectiveness.

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Budweiser NFTs

Thu, 03 Feb 2022 07:00:01 GMT

On today's Restaurant and Retail marketing Flash Briefing, we look at Budweiser's new zero carb beer launch and how they're leveraging NFTs to give customers insider access to perks.

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Just Another Weird Valentine's Day

Wed, 02 Feb 2022 07:00:18 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Valentine's Day and think about how this important restaurant holiday will be different due to COVID 19…again.

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Why is Dominos Tipping Their Customers?

Tue, 01 Feb 2022 07:00:18 GMT

On today's Restaurant and Retail marketing Flash Briefing, we look at Dominos Pizza and their new promotion that gives $3 credits to customers to encourage take out orders to mitigate the labour shortage.

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Buy Now Pay Later is A Big Trend for 2022

Sun, 30 Jan 2022 07:00:51 GMT

On today's Restaurant and Retail Marketing flash briefing, we look at the BNPL or Buy Now Pay Later trend for 2022. It's on fire.

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Hashtag Holidays Jan. 28

Fri, 28 Jan 2022 07:00:37 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtag holidays that will be trending on Social Media for January 28. The show will be moving to a 5 day a week, Monday to Friday schedule moving forward.

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Guess How Many People Call Into Work Sick After The Big Game?

Thu, 27 Jan 2022 07:00:44 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at more fun stats from Super Bowl Sunday. Everything from food trends to calling in sick the next day.

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Favourite Super Bowl Foods

Wed, 26 Jan 2022 07:00:43 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some statistics for food orders for Super Bowl Sunday and talk about how you can ride the wave of America's second largest food holiday.

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That Big Football Game in February…What Are You Allowed to Say?

Tue, 25 Jan 2022 07:00:37 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at "The Big Game" and how restaurants can get ready for the patrons both on premise and with take out who will no doubt be in the mood to revel in the party atmosphere.

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Customers are Green With Love for Sustainable Practices

Mon, 24 Jan 2022 07:00:27 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at sustainable business practices and brand positioning and its true value to our customers and our bottom lines.

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What's The Most Popular Type of Pie?

Sun, 23 Jan 2022 07:00:40 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Jan. 23 — National Pie Day. It's a marketing opportunity to upsell on your menu.

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Amazon Style Is Launching This Year

Sat, 22 Jan 2022 07:00:17 GMT

On today's Restaurant and Retail Marketing Flash briefing, we look at the high cost of returns for online shopping and why the fashion sector is ripe for disruption in terms of bridging the online and inshore experiences.

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Post COVID Dining Al Fresco is Here to Stay

Thu, 20 Jan 2022 07:00:06 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the necessity that has become a trend — dining al fresco. Even if you live where the snow is 2 feet deep, having a patio year round is likely here to stay.

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Your 2022 Customer Will be Different

Wed, 19 Jan 2022 07:00:22 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how COVID 19 has changed consumer behaviour for ever. The first big change for restaurants is the melding of day parts. How can you benefit and monitor these shifts for your own business success?

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Why Chefs Behave Badly

Tue, 18 Jan 2022 07:00:40 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Cardiff University titled: Where The Rules Don't Apply. Organizational Isolation and Misbehaviour in Elite Kitchens. Turns out, the isolated and often physically brutal design of restaurant kitchens may be contributing to the legendary toxic behaviour of some chefs.

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Eating Down the Pantry

Mon, 17 Jan 2022 07:00:33 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at some statistics related to supply chain woes…and how the consumer is adapting to these shortages and what that might mean for how we market to them.

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Upselling with Less Labour

Sun, 16 Jan 2022 07:00:32 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how one US quick serve chain is embracing voice ordering technology with artificial intelligence and rolling it out across 267 units because they've discovered it's driving more revenue to their balance sheet.

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#Holidays Jan. 15

Sat, 15 Jan 2022 07:00:43 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtag holidays for January 15. There are some good ones today that are very food focused.

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Restaurant Trends 2022 Delivery Gets Re-Invented

Fri, 14 Jan 2022 07:00:32 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the prediction that third party delivery will morph into a strategic strength for operators as they band together and figure out how to take the reins of control back in house again.

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Restaurant Trends 2022 Food Halls

Thu, 13 Jan 2022 07:00:13 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at food halls as a trend with momentum prior to the pandemic and predicted to grow even faster post pandemic. How can stand alone operators embrace some of the food hall marketing tactics to compete?

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Restaurant Trends 2022: Plant-Based Menu Items Are About to Explode

Wed, 12 Jan 2022 07:00:52 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at trend #3 for 2022 as outlined by a recent article in restauarantdive.com. Plant-based proteins are smashing all predictions when the big chains pilot the new menu items. We look at why and how it's time to jump on this trend.

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Restaurant Trends 2022: Shorter Menus

Tue, 11 Jan 2022 07:00:14 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at predictions and trends for 2022. The pandemic and supply shortages have forced restaurants to scale back the number of items on their menus and it's proving to be a power move.

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Robot Bartenders

Mon, 10 Jan 2022 07:00:50 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at a new report from Restaurant Dive that highlights 7 key trends for restaurants in 2022. Trend #1 is around embracing technology. Your next drink may be mixed by a bot.

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Dry January

Sun, 09 Jan 2022 07:00:50 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we take a look at "Dry January", a movement now in its 9th year. Just how many more people are planning to participate this year compared to last? The number may surprise you.

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#SundaySupper

Sat, 08 Jan 2022 07:00:20 GMT

On today's show, we look at the movement started in 2012 to get families gathered around a fabulous meal for #SundaySupper. January 9th this year is National Sunday Supper Day. We'll look at how your restaurant can create a take out meal to for families to enjoy while you highlight it on social media.

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What Do Zoomers Want? Part 2

Fri, 07 Jan 2022 07:00:39 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at generation Z or "Zoomers" born between 1997 and 2012. Pinterest has released a new report on what they want, how they want to be marketed to and it reveals a fascinating picture of an emerging consumer.

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What Do Zoomers Want?

Thu, 06 Jan 2022 07:00:54 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at new Pinterest research and how Zoomers are differing from other generations. Gen Z, Zoomers…whatever you call them, Pinterest has a new report that gives us a peek at what makes them tick!

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Tik Tok and the Power of Sound

Wed, 05 Jan 2022 07:00:47 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at TikTok and how adding sound can take your engagement from ho hum to off the charts.

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What the Heck is a Flexitarian?

Tue, 04 Jan 2022 07:00:27 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Flexitarians and break down exactly how much of your customer base they represent and how they define their diet.

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Veganuary

Mon, 03 Jan 2022 07:00:28 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the annual focus on vegan eating called "Veganuary". It's an annual, month-long challenge for people to eat a vegan diet.

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Marketing Resolutions for 2022 #6 Instagram Reels

Sun, 02 Jan 2022 07:00:19 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the power of Instagram Reels and how they are driving the most engagement on the IG platform. Also, Facebook will be allowing you to share your Reels there too.

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Marketing Resolutions for 2022 #5: Embrace Technology

Sat, 01 Jan 2022 07:00:10 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at those tactics that should definitely be on the list for 2022. Embracing some form of technology to drive operational efficiencies is definitely one of them.

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Marketing Resolution #4 For 2022 "New News"

Fri, 31 Dec 2021 07:00:28 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the power of the word "new". It's a New Year tomorrow and we love what's new because, it's got to be better, right?

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Marketing Resolution #3 for 2022: Romance Your Menu

Thu, 30 Dec 2021 07:00:33 GMT

On today's Restaurant and Retail Marketing Flash Briefing we look at marketing resolutions for 2022 and key words go a long way to draw customers to you and to drive those sales through the roof. Words matter — here are the ones that matter the most.

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New Year's Marketing Resolutions for 2022. Mapping the Customer Journey

Wed, 29 Dec 2021 07:00:54 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at making those marketing resolutions for the new year. Assuming you'll have some quiet time in January, developing a customer persona and mapping the customer journey is a brilliant way to make it easier for really great new customers to find you more easily.

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Marketing Resolution #1 for 2022: Shorten your Focus

Tue, 28 Dec 2021 07:00:47 GMT

On today's Restaurant and Retail Marketing flash briefing, we look at some marketing resolutions for 2022. Today, we discuss planning in shorter arcs to still have a strategy…but one with flexibility.

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Hashtag Holidays Dec. 24 - 27

Fri, 24 Dec 2021 07:00:16 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtags trending on social media for Dec. 24, 25, 26 and 27th and look at the importance of businesses taking a social media break. This Flash Briefing will be taking a break from Dec. 25 - 27 and will be back on December 28.

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Baked Goods Trends 2022 — Clean Label

Thu, 23 Dec 2021 07:00:32 GMT

On today's Restaurant and Retail Marketing flash briefing, we look at trend #2 for baked goods in 2022 according to Food in Canada Magazine. It's all about natural colours and flavours.

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Baked Goods Trends 2022 Plant Based

Wed, 22 Dec 2021 07:00:08 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at bakery trends for 2022 according to Food in Canada Magazine. Plant based anything is very on trend right now but weaving a little of it into your pastry menu, could be marketing gold.

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Uber Eats and Driverless Vehicles

Tue, 21 Dec 2021 07:00:28 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how Uber Eats is partnering with technology company Motional to test autonomous delivery for 2022.

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November Retail Sales Were Through the Roof

Mon, 20 Dec 2021 07:00:11 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the final sales results for the November shopping data and it's very encouraging. Sales were very high and people seem ready to "clean up nice" and get some new duds.

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Instagram Trends - GenZ is into Baking

Sun, 19 Dec 2021 07:00:47 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Instagram Trends for 2022 and how young people are crushing on home baking.

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#Holidays December 18 and 19

Sat, 18 Dec 2021 07:00:39 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the social media holidays that are trending on December 18 and 19. Dust off your best Will Farrell impression because it's "Answer the Telephone Like Buddy the Elf Day".

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The McPlant Is a Smashing Success

Fri, 17 Dec 2021 07:00:42 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the success of the pilot McDonalds has been conducting for its new McPlant burger using Beyond Meat's plant based protein burger patty. Sales in the pilot stores have been 3 times their projections. This trend is on fire.

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Pinterest Predicts 2022 Ancestral Eats

Thu, 16 Dec 2021 07:00:44 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest predictions for 2022 and in particular, the trend towards ancestral foods. It's not surprising that we reach for comfort after a difficult time.

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Pinterest Predicts 2022 Tea is the New Happy Hour

Wed, 15 Dec 2021 07:00:34 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Predicts trends for 2022 and afternoon tea is a big draw for people looking to replace happy hour with something healthier.

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Pinterest Trends 2022 "Batter Up"

Tue, 14 Dec 2021 07:00:15 GMT

On today's Restaurant and Retail Marketing flash briefing, we look at Pinterest Predicts trends for 2022 in the baking category. There are some interesting spikes in pins and searches for interesting cake designs.

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Pinterest Trends 2022 Colour!

Mon, 13 Dec 2021 07:00:32 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the new Pinterest Trends Report for 2022. Trend #1 is called "Dopamine Dressing" and look out folks, things are about to get bright.

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Big Food Social Media Holidays This Week

Sun, 12 Dec 2021 07:00:21 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the big hashtag holidays this week that focus on food.

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Denny's and The Matrix

Sat, 11 Dec 2021 07:00:02 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how Denny's restaurant chain is launching a new digital rewards campaign that connects to the launch of the new Matrix movie on Dec. 22. QSR (Quick Serve Restaurants) are on the leading edge of digital transformation and other restaurant models are sure to follow.

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National Lager Day

Fri, 10 Dec 2021 07:00:37 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at December 10 — #NationalLagerDay and how restaurants and bars could leverage this social media holiday to their benefit.

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The Great COVID Wine Experiment

Thu, 09 Dec 2021 07:00:01 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how consumption of wine, especially sparkling wine has shifted in a good way.

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Small Business Saturday How Did It Go in 2021?

Wed, 08 Dec 2021 07:00:47 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at Small Business Saturday which was held on November 27. How did the small retail and restaurant operations do this year? The results are in and they're really encouraging.

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Black Friday and Cyber Monday Post Game Analysis part 3

Tue, 07 Dec 2021 07:00:12 GMT

On today's Restaurant and Retail Marketing Flash briefing, we look at the recent Black Friday and Cyber Monday shopping trends and examine how curb side pick up continues to gain momentum….but just how fast is it really growing?

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Black Friday Winners and Losers

Mon, 06 Dec 2021 07:00:40 GMT

On today's Restaurant and Retail Flash Briefing, we look at the huge jump in BNPL or Buy Now Pay Later payment plans. It's so popular, it's driving sales.

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Black Friday Cyber Monday Post Game Analysis 2021

Sun, 05 Dec 2021 07:00:09 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we do a deep dive post game analysis on how the retail sector changed this past Black Friday and Cyber Monday shopping cycle. Our first trend is all about giving workers Thanksgiving off…but did it hurt sales?

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It's National Cookie Day

Sat, 04 Dec 2021 07:00:47 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at what's trending on social media in terms of food for Dec. 4 and what the most popular cookies are on TikTok.

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Streamline Your Menu and Serve More People

Fri, 03 Dec 2021 07:00:19 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how Burger King is speeding up their drive through times by streamlining their menu. Does your menu design make you more operationally efficient?

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People Are Drinking Local

Thu, 02 Dec 2021 07:00:12 GMT

On today's Restaurant and Retail Flash Briefing, we look at how some countries started consuming more local wine in 2020 and they've doubled down in 2021 and are staying close to home in terms of their consumption patterns.

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December 1 Hashtag Holidays

Wed, 01 Dec 2021 07:00:45 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtag holidays that will be trending on social media today.

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Giving Tuesday

Tue, 30 Nov 2021 07:00:13 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at #GivingTuesday and how this day right after the largest shopping day of the year is designed to give back and show our gratitude for our abundance.

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Cyber Strategies It's Show Time

Mon, 29 Nov 2021 07:00:56 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how you can find those cool behind the scenes moments to feature during this very busy day.

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Cyber Monday Strategies

Sun, 28 Nov 2021 07:00:17 GMT

On today's Restaurant and Retail Flash Briefing, we look at the looming Cyber Monday and about how you can work your email campaign so customers click through and buy from you.

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Black Friday and Cyber Monday Tips #5

Sat, 27 Nov 2021 07:00:08 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how to use social media to drive traffic to your online store.

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Black Friday Cyber Monday Countdown Tip 4

Fri, 26 Nov 2021 20:54:00 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we talk about how to increase your Black Friday Cyber Monday conversion rates by streamlining your checkout process.

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Countdown to Black Friday and Cyber Monday Part 3

Thu, 25 Nov 2021 20:18:24 GMT

On today's Restaurant and Retail Marketing Flash Briefing we look at how the e-commerce shopping experience should be optimized for a good shopping session.

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BlackFriday Cyber Monday Countdown Part 2

Wed, 24 Nov 2021 07:00:49 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at a countdown to Black Friday and Cyber Monday and how knowing when to discount and when not to discount can help you drive sales and profits.

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Black Friday Cyber Monday Countdown

Tue, 23 Nov 2021 07:00:55 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at a countdown to Black Friday and Cyber Monday and how optimizing your products can generate more sales conversion.

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Starbuck's Launches Amazon "Just Go" Technology

Mon, 22 Nov 2021 07:00:18 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement that Starbuck's is launching a new concept store in New York City using Amazon's "Just Go" technology. No cashiers means a leaner, more profitable business model. Listen to the show to hear why this innovation is rolling out faster than anticipated.

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Experiences versus Stuff

Sun, 21 Nov 2021 07:00:05 GMT

On today's Restaurant and Retail Flash Briefing, we look at Expedia's new campaign prompting consumers to prioritize experiences over "stuff" this Black Friday. It's a great message for restaurants to jump on to promote creating memories with good food over traditional consumer goods.

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Restaurant Gift Cards — Topping Most Christmas Wish Lists

Sat, 20 Nov 2021 07:00:24 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we'll look at gift cards for restaurants and why promoting these might just be the secret to your holiday sales success.

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The Email Magic of Emojis

Fri, 19 Nov 2021 07:00:11 GMT

On today's Restaurant and Retail Flash Briefing, we look at how to craft an email that gets noticed, opened and acted upon. All it takes is a little whimsy in the subject line.

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Good Lord, There's No Guinness!

Thu, 18 Nov 2021 07:00:17 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the supply chain strain that's causing many an Irish Pub to scramble. A world wide shortage of imported alcoholic beverage products is making a pint of Guinness a rare treat.

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Drive Through Patterns Have Shifted

Wed, 17 Nov 2021 07:00:32 GMT

On today's show, we look at how commutes have shifted in terms of place and time. Listen to the Restaurant and Retail Flash Briefing to hear where the business is going.

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Black Fridayish

Tue, 16 Nov 2021 07:00:38 GMT

On today's episode of the Restaurant and Retail Marketing Flash Briefing, we look at Black Friday and current holiday shopping trends. Does Black Friday still carry significance as a retail holiday? Listen to the show to find out.

Take our online course: https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Why Full Service Restaurants Are Resisting Technology

Mon, 15 Nov 2021 07:00:37 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at why full service, independent operators are missing out on the trend to embrace technology and why this could be a missed opportunity.

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Food Search Is Local Search

Wed, 10 Nov 2021 07:00:39 GMT

Hear why restaurants need a local SEO strategy.

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Female Gamers Love Quick Serve Take Out

Tue, 09 Nov 2021 07:00:41 GMT

On today's restaurant and retail marketing Flash Briefing, we look at online gaming and QSR take out. Turns out it's the ladies who are driving alot of the business. Listen to the briefing to get ideas on how you can tap into this trend.

Take our online course on Local SEO at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Mall Traffic Is Back

Sun, 07 Nov 2021 07:00:48 GMT

On today's Restaurant and Retail Marketing flash briefing, we look at mall traffic and in-person Christmas shopping. People are jonesing to be out in the stores so bricks and mortar operations may see quite a boost.

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#NationalNachosDay

Sat, 06 Nov 2021 06:00:16 GMT

Today, we talk about how November 6 is National Nachos Day and a bit about the history of this beloved snack.

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The McRib is 40 and McDonalds is Giving Away NFTs to celebrate

Fri, 05 Nov 2021 06:00:52 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the 40th anniversary celebration of the McRib sandwich at McDonalds. They're giving away NFTs which are Non-Fungible Tokens…digital art authenticated on blockchain technology.

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Indian Pizza Is One Food Trend On Rocket Fuel

Thu, 04 Nov 2021 06:00:56 GMT

On todays Restaurant and Retail Marketing Flash Briefing, we look at the red hot trend for Indian-style pizza. We discuss the growth and the opportunities this new fusion of cultural flavours offers.

See the CBC segment here https://www.cbc.ca/player/play/1968348739553

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Last Minute Larry's Could Be A Good Thing

Wed, 03 Nov 2021 06:00:33 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the last minute shopper for Christmas and discuss how this large group of consumers could be a gold mine for local businesses this holiday season.

Take our Local SEO course on Teachable at : https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Win Bitcoin…at Burger King

Tue, 02 Nov 2021 06:00:08 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at how Burger King is stoking interest in their loyalty program by running a contest where the prize is Bitcoin and other types of Cryptocurrency.

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Guess Who's Not Into Wine Anymore?

Mon, 01 Nov 2021 06:00:25 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the Canadian wine industry trends and discuss some clouds on the horizon when it comes to wine consumption and younger consumers.

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Halloween is Back for 2021

Sun, 31 Oct 2021 06:00:17 GMT

On today's Restaurant and Retail Flash Briefing, we look at trends in spending for Halloween 2021. It's back bigger, better and scarier than ever.

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What Is The Metaverse?

Fri, 29 Oct 2021 06:00:15 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement that Facebook is rebranding itself Meta Platforms Inc. It's indicative of the company's direction which is to embrace the meta verse. Listen to the show to hear what this means and how it will be a game-changer for the hospitality and retail industries.

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Weddings Unplugged are A Trend

Thu, 28 Oct 2021 06:00:06 GMT

On today's restaurant and retail flash briefing, we look at the minimalist wedding trend and discuss how restaurants can serve this sector efficiently.

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It's American Beer Day

Wed, 27 Oct 2021 06:00:18 GMT

On today's restaurant and retail flash briefing, we discuss how you can "tap into" (all puns intended) #AmericanBeerDay on October 27.

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Pay Pal is Looking to Buy Pinterest

Tue, 26 Oct 2021 06:00:52 GMT

On today's restaurant and retail flash briefing we look at the news that Pay Pal is making moves to acquire the social media platform Pinterest. Pay Pal is flush with cash due to it's success during the pandemic. Listen to the briefing to hear how this merger might change how we shop online.

Take our online course at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Tips for A Hyper Local SEO Strategy

Mon, 25 Oct 2021 06:00:57 GMT

On this episode of the restaurant and retail marketing flash briefing, we look at how to tweak your marketing content to ensure you have a hyper local SEO strategy. Listen to the briefing for tips that will drive customers to your door.

Take our online digital marketing course at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Instagram Enables Posting From Desktop Computers

Sun, 24 Oct 2021 06:00:52 GMT

On today's episode of Restaurant and Retail Marketing Flash Briefing, we look at the recent news that Instagram has enabled posting from desktop computers. It's been a long time coming but for social media managers, this is great news.

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#NationalFoodDay October 24

Sat, 23 Oct 2021 06:00:57 GMT

On today's Restaurant and Retail Marketing Flash Briefing, we talk about National Food Day and how this annual date every October 24 is about healthy options. It will be trending on social media so learning a bit about the roots of the movement will give you ideas for social media posts. Listen to the briefing for some tips.

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Texting…The Sexy Marketing Strategy

Fri, 22 Oct 2021 06:00:32 GMT

On todays Restaurant and Retail Marketing Flash Briefing, we look at new research about how restaurants who collect cell phone numbers of their customers and get permission to text them offers — see a lift in frequency and value of spend. Listen to the briefing to hear the exciting stats for a marketing strategy that's simple and inexpensive to implement.

Take our online Local SEO course especially for restaurants and retail stores at:

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People are Roaring Back to Physical Stores

Thu, 21 Oct 2021 06:00:35 GMT

On today's Restaurant and Retail Flash Briefing, hear how foot traffic spiked in August to levels even higher than 2019 and how consumers say that there are some things physical stores just do better than online stores. Listen to the briefing for marketing tips and statistics.

Take our online course about boosting your local SEO. https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Bring On the Robots

Wed, 20 Oct 2021 06:00:18 GMT

On today's Restaurant and Retail Flash Briefing we look at a new report about the state of the restaurant industry and in particular, how restaurant technology will be the front line strategy for surviving and thriving in a tight labour market. Listen to the briefing to hear just how many restaurants are "embracing the bots".

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Holiday Spending Predictions

Tue, 19 Oct 2021 06:00:53 GMT

On today's Restaurant and Retail Flash Briefing, we look at predictions from NPD Group and Deloitte about how much consumers are planning to spend this holiday season and how many of them are planning to start early. Listen to hear why you'll want to pull your holiday marketing plan forward.

Take our online course about how to optimize your Google Business Account at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Hospitality Quit Rate is Double National Average

Mon, 18 Oct 2021 06:00:29 GMT

On today's Restaurant and Retail marketing Flash Briefing, we talk about the "great resignation" and how it's impacting the brand experience in hospitality.

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The Hot Girl Food

Sun, 17 Oct 2021 09:00:47 GMT

On today's show, we'll be looking at a social media trend that's big with younger females. Listen to the Restaurant and Retail Marketing Flash Briefing to hear why tinned fish could be a great addition to your menu.

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World Food Day

Sat, 16 Oct 2021 09:00:09 GMT

On today's Restaurant and Retail Flash Briefing, we look at #WorldFoodDay which is every October 16. Listen to the show to hear how you can help and connect to a theme that will be trending on social media.

Take our online course at: https://textrixinnovationschool.teachable.com

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Should Your Restaurant Start Accepting Bitcoin?

Fri, 15 Oct 2021 09:00:44 GMT

On today's Flash Briefing, we look at Bitcoin and the trend towards retailers and restaurants accepting Bitcoin. You may be surprised to hear how many established businesses are already taking Bitcoin for payment. Listen to hear who's already in the game and how you can start to plan for a crypto currency future.

Take our online course on Local SEO at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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When Are Customers Most Ready to Buy?

Tue, 12 Oct 2021 09:00:40 GMT

On today's Restaurant and Retail Flash Briefing, we learn how the right message in your bricks and mortar location can make all the difference between a sale or no sale.

Take our online course about setting up a Google Business Account at: https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Why The Christmas Cupboards Will Be Bare This Year

Mon, 11 Oct 2021 09:00:46 GMT

On today's Restaurant and Retail Flash Briefing, we look at the supply chain issues facing retail and restaurants for holiday season 2021 and we talk about how businesses can create a local strategy to capitalize from last minute shoppers who can't get gifts for their friends and family.

Take our online course about attracting local customers at : https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Attract Local Customers with SEO Tips

Fri, 08 Oct 2021 09:00:44 GMT

Local customers are your bread and butter. Take our online course about how to attract local customers who are ready to make a purchase by clicking on the link at https://textrixinnovationschool.teachable.com/p/attract-local-customers

The course is fun, easy to follow and filled with step, by step instructions for restaurants to set up their Google Business profiles.

Special limited time discount for Flash Briefing listeners by using FB20 to get $20 off the price.

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Clothing is Gen Z's top priority

Thu, 07 Oct 2021 09:00:45 GMT

New research checks in with Generation Z and discovers that fashion has replaced food as the category they're spending the most money on. This new priority is emerging for first time since 2014. Listen to the briefing to hear the topics Gen Z considers to be important.

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Is Facebook Making Us More Angry?

Wed, 06 Oct 2021 09:00:29 GMT

Facebook is the most popular social media platform in the world. The company owns other channels such as What'sApp, Instagram and Occulus VR. Employee activists are coming forward to say the company puts profit ahead of people. There are accusations that the social media site boost posts that express anger ahead of posts that are more informative. Listen to the briefing to hear how social media might have a secret handshake in terms of what content we see first.

Take our online course about how to rock your Local SEO at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Facebook Down for 6 Hours

Tue, 05 Oct 2021 09:00:21 GMT

Facebook and all of it's other social media holdings like Instagram and Whats App were offline for 6 hours on Monday October 4. Listen to the briefing to hear why this is a great reminder for businesses not to put their hard earned customer relationships in the hands of big technology companies.

Get your own Google Business Profile and learn how to optimize it for local SEO by taking our online course at https://textrixinnovationschool.teachable.com

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When is Black Friday This Year?

Mon, 04 Oct 2021 09:00:07 GMT

Black Friday is coming up quickly and the 2021 shopping season is set to have a new set of hurdles in the form of supply chain and labour shortages. Listen to the briefing to hear what's being predicted for this holiday season and how restaurants and retailers can partner to see some positive results.

Take our new online course at https://textrixinnovationschool.teachable.com/p/attract-local-customers about boosting your local SEO strategy.

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TikTok is Working for Restaurants

Sun, 03 Oct 2021 09:00:27 GMT

As you plan your marketing strategy for 2022, consider adding TikTok to your mix. New research shows it's very powerful in converting viewers of the videos into new customers. Listen to the briefing to hear more about TikTok for restaurants.

Take our new online marketing course about Attracting Local Customers at https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Customer experience and wait times

Fri, 01 Oct 2021 06:00:56 GMT

New research tells us that customers are leaving if the wait is too long. Listen to the briefing to hear just how many are leaving.

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Drive Through Times Are Slower

Thu, 30 Sep 2021 06:00:27 GMT

New research is indicating that time to serve customers at the drive throughs is getting slower. Listen to hear just how much time is being lost.

Take our online course about Local SEO at https://textrixinnovationschool.teachable.com

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Conversational Commerce and Restaurants are a Match Made in Heaven

Thu, 30 Sep 2021 02:34:07 GMT

Voice Search and food ordering are going hand in hand as the research is showing most people are very comfortable using conversational commerce to book reservations and to order a meal. Listen to the briefing to hear just how common it is.

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Order Accuracy is Decreasing

Wed, 29 Sep 2021 02:40:58 GMT

Listen to the briefing to hear how new research indicated the challenges connected to order accuracy because of the labour shortage.

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SEO for Restaurants | "Near Me Searches Are Sky High"

Mon, 27 Sep 2021 06:00:24 GMT

When people use voice search they are often on their mobile devices and looking for a business near them. Listen to the briefing to hear how "near me" searches have grown and why restaurants can benefit the most by ensuring their SEO drives that local SEO to them.

Take our online course about rocking your local SEO by clicking here: https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Apple's IOS Offers Better Privacy - Does It Hurt Digital Marketing?

Sun, 26 Sep 2021 06:00:20 GMT

Since Apple began asking users whether they would allow their online activity to be tracked, only a small percentage have agreed. As of 2023 Google's cookies will go away. Listen to the briefing to hear how you can use innovative tactics to understand your customers' behaviour and decision making process.

Take our new online course about Local SEO here at https://textrixinnovationschool.teachable.com

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Boost your SEO

Sat, 25 Sep 2021 06:00:04 GMT

You can draw more social media traffic by using these hashtags for the "National Days of" that will be trending for September 25.

Take our online course all about Local SEO marketing strategies https://textrixinnovationschool.teachable.com

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Social Media Trends for 2022

Fri, 24 Sep 2021 06:00:10 GMT

As you look at your marketing strategy for 2022, here are some social media trends to look out for. Listen to the briefing to hear how User Generated Content and Unbundling of Reddit are going to be important for your SEO.

Take our Local SEO Course at https://textrixinnovationschool.teachable.com

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Social Media Trends 2022 # 5 and 6 of the top 8

Thu, 23 Sep 2021 06:00:02 GMT

Social Media Today is listing the top 8 trends in social media that we'll be seeing in 2022. Listen to the briefing to see what's in store as we look at numbers 5 and 6.

Take our new online course on how to rock your local SEO and attract those customers who are ready to buy. https://textrixinnovationschool.teachable.com/p/attract-local-customers

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Social Media Today Tends for 2022

Wed, 22 Sep 2021 06:00:58 GMT

Social Media Today is reporting on the key trends likely to affect how potential customers use social media in 2022.

The team from Red Website Design share 8 social media trends to watch out for…listen to the briefing to hear about numbers 3 and 4 on the big 8.

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How To Get Your Pictures Noticed By Search Engines

Tue, 21 Sep 2021 06:00:59 GMT

Alt Tags, Alternative Text is copy inserted into images on your website to help the search engines index your images. Listen to the briefing to hear how to write alt text that draws the search engines like a magnet.

Take the Restaurant SEO Course at

https://textrixinnovationschool.teachable.com/p/attract-local-customers

Use Discount Code FB20 to get $20 off the course

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Social Media Predictions for 2022

Mon, 20 Sep 2021 06:00:36 GMT

Social Media Today has posted its predictions for the top 8 social media trends for 2022. Listen to the briefing to hear why social commerce and video content are leading the innovation.

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#Holidays for September 19 - 21

Sun, 19 Sep 2021 06:00:22 GMT

Here are the #holidays that are trending on social media for September 19 - 21. Listen to the briefing to hear how you can use these fun days to build your marketing message.

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A Champagne Shortage is Looming

Sat, 18 Sep 2021 06:00:56 GMT

Across France, the wine industry has had a terrible 2021 growing season. Early on, in April, devastating frosts caused damage at about 80 percent of the country's vineyards, and through to last month, when Provence was hit by some of the worst wildfires France has seen in decades. Listen to the briefing to hear how you might want to prepare your menu to brace for a Champagne shortage.

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Walmart, Ford, and Argo Are Piloting Self-Driving Cars For Delivery

Fri, 17 Sep 2021 06:00:56 GMT

Walmart's partnership with Ford and Argo AI is part of the retailer's ongoing experimentation with autonomous deliveries and its efforts to improve its deliveries overall. The company noted in its press release that it tested autonomous deliveries with Ford in Miami back in 2018. Listen to the briefing to hear how this huge retailer is addressing that very tricky "last mile" of the delivery journey.

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Uber Eats and Postmates Launch Tiered Pricing

Thu, 16 Sep 2021 06:00:53 GMT

Pricing is one of the "P's" of the marketing mix and food delivery companies are using it to their advantage. Allowing operators to scale up or down could help smaller restaurants that rely on third-party apps as a solid revenue stream. Tiered pricing could also help third-party apps preserve their customer bases as more consumers order directly from restaurants' channels to save money. Listen to the briefing to hear how tiered pricing will work for the delivery companies.

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Delivery Companies Are Suing New York City

Wed, 15 Sep 2021 06:00:27 GMT

Delivery platforms DoorDash, GrubHub, Caviar, Seamless, Postmates and Uber Eats sued New York City on Thursday over the Big Apple's permanent 15% delivery fee cap, which the city passed in August. Listen to the briefing to hear why they argue that the fee cap is harmful to the industry — not just the delivery companies.

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UPS Gets Into the Same Day Delivery Game

Tue, 14 Sep 2021 06:00:00 GMT

The Roadie acquisition by UPS recently will expand UPS into same-day delivery. In June, UPS CEO Carol Tomé shared that the company was looking into ways to offer same day and said pilots were underway. This will allow UPS to get into delivery of perishables like groceries and restaurant food. Listen to the briefing to hear more about this new step by UPS.

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Burger King Bans 120 Artificial Ingredients From Its Menu

Mon, 13 Sep 2021 06:00:54 GMT

Burger King is focusing on healthy food options with the nationwide reduction of 120 "non-essential" artificial ingredients — the blacklist includes sodium ethyl p-hydroxybenzoate and potassium hydrogen sulphite — there is also a Keep It Real Meals promotion. Listen to the briefing to hear what celebrities Burger King is partnering with on this launch.

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New Stella Artois No Alcohol

Sun, 12 Sep 2021 06:00:22 GMT

The non-alcoholic beverage options have expanded again, thanks to Stella Artois. Liberté tastes just like the classic Stella Artois Lager, with the malt sweetness, crisp hop bitterness, and clean finish, just with 0.0% ABV. It's the perfect option for anyone looking to enjoy a night out without consuming alcohol. Listen to the briefing to hear which US cities will get to try this exciting new no-alcohol beer first.

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Hashtag Holidays Mid Sept. 2021

Sat, 11 Sep 2021 06:00:53 GMT

Listen to the briefing to hear what "National Days Of" are trending for September 12 - 14.

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What Jobs Have Restaurant Workers Moved To?

Fri, 10 Sep 2021 06:00:42 GMT

Numerous workers have left the restaurant industry to seek careers elsewhere, especially after many restaurants closed early in the pandemic. Listen to the briefing to hear what other industries restaurant workers have moved to.

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The Back of House Labour Crisis

Thu, 09 Sep 2021 06:00:31 GMT

Many operators continue to pin the labor crisis on higher unemployment benefits offered during the pandemic, but a closer look at several labor reports released in the past few weeks show the situation is much more complicated. Listen to the briefing to hear how new research points to more complicated reasons as to why restaurants can't find workers.

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In Praise of In-Store Signage

Wed, 08 Sep 2021 06:00:19 GMT

In-store signage might seem “old-school,” but it effectively drives revenue in today’s climate. In a recent consumer survey, Inmar found that 69% of shoppers recall seeing in-store product advertisements. Listen to the briefing for ideas as to how you can create in-store signage that drives revenue.

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Walmart Gives 565,000 Employees a Raise

Tue, 07 Sep 2021 06:00:56 GMT

As retailers battle for labor ahead of the hectic holiday shopping season, Walmart is raising hourly wages for 565,000 associates by at least $1. Listen to the briefing to hear how the war for talent can be waged by becoming an "employer of choice".

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Starbucks Is Looking to Unionize

Mon, 06 Sep 2021 06:00:31 GMT

With the talent shortage still ongoing and workers experiencing unprecedented levels of burnout, employees are currently in a position of unusual power. Employers desperate to keep their businesses running and fulfill demand have offered new health and lifestyle benefits, training and education opportunities, and signing bonuses, among other incentives. Listen to the briefing to hear how some Starbuck's employees are looking to unionize.

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National Days Of # Holidays For September 5, 6, and 7

Sun, 05 Sep 2021 06:00:09 GMT

Here are some "national day of" holidays that you can leverage for some social media attention. Listen to the briefing to hear what's on deck for September 5, 6, and 7th.

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The Next Round Is Alcohol Free

Sat, 04 Sep 2021 06:00:11 GMT

One of the most surprising alcohol trends to come about in recent years focuses on low- or no-ABV drinks. As moderation grows in popularity, many consumers across the globe are embracing no-alcohol and low-alcohol beverages. Listen to the briefing to hear just how much growth is expected for no/low alcohol beverages.

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Amazon Gets Into the Buy In Instalments Trend

Fri, 03 Sep 2021 06:00:14 GMT

Online retail giant Amazon has agreed to work with buy now, pay later company Affirm to offer some of its online customers the option to pay for goods in instalments. Listen to the briefing to hear how the program will work.

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Want Better Customer Reviews? Pay Your Employees More.

Thu, 02 Sep 2021 06:00:55 GMT

Higher wages in the restaurant industry has positively impacted customer service, according to new research from the Cornell SC Johnson College of Business. Listen to the briefing to hear how paying your team more can benefit them, your customers, and you.

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Key Canadian Menu Trends For Summer 2021

Wed, 01 Sep 2021 06:00:57 GMT

The pandemic has proved difficult for operators, but Technomics, which provides regular and detailed breakdown of foodservice statistics and trends in Canada and beyond, says that growing ingredients and gradual recovery to menu item counts give a reason for hope in the year ahead. Listen to the briefing to hear how Canadian menus are seeing some fascinating shifts.

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Has COVID Changed Dining Habits? 60% of People Say Yes

Tue, 31 Aug 2021 06:00:37 GMT

As coronavirus cases proliferate, six in 10 U.S. adults said they have changed their restaurant habits, according to a survey of 1,000 adults aged 18 and older conducted by the National Restaurant Association Research Group. Forty-one percent of respondents said they didn't change their behavior. Listen to the briefing to hear which groups are more likely to have changed how and if they dine.

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Humans and Bots — The Future of Restaurant Work

Mon, 30 Aug 2021 06:00:19 GMT

The future of the restaurant industry is high tech. As pressure mounts to drive higher margins and labor becomes more scarce — technology will go from being a luxury for a few risk-takers to a table-stake for those who plan to succeed. Listen to the briefing to hear about one pizza chain that figured out how to use automated merchandising to drive their growth.

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New York Cuts Delivery Fees — Permanently

Sun, 29 Aug 2021 06:00:05 GMT

The New York City Council on Thursday passed a permanent commission fee cap on third-party deliveries. Delivery fees will be capped to provide relief to the battered restaurant industry. Listen to the briefing to hear how much of a cut is being mandated.

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Instagram "Swipe Up" Is Going Away

Sat, 28 Aug 2021 06:00:08 GMT

nstagram is changing the way that external links are shared within Stories frames, with the current 'Swipe up' links to be removed from the process entirely, and replaced by its new 'Link' sticker option instead.

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Influencer Engagement Rate — How Do You Measure It?

Fri, 27 Aug 2021 06:00:19 GMT

When it comes to influencer marketing on social media, Micro-Creators generate consistently high engagement rates, while celebrity Creators are better for reach and brand awareness. Listen to the briefing to learn how to measure an influencer's level of engagement with their audience.

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Move Over Instagram Influencers — Meet Instagram Creators

Thu, 26 Aug 2021 06:00:36 GMT

The data is in and 2021 influencer engagement rates are up, but video view rates skyrocketed. Listen to the briefing to hear how Instagram video and influencers could be a great strategy for you to employ.

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Loyalty Programs Are Trending

Wed, 25 Aug 2021 06:00:36 GMT

Loyalty programs have become popular tools for QSRs to not only retain and attract customers but also collect coveted diner data. These rewards offerings have increased diner frequency, and several reports show loyalty members tend to spend more than their non-loyalty counterparts. Listen to the briefing to hear how loyalty programs could stoke your sales.

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Grubhub and Yandex Self Driving Delivery Vehicles Bringing Food to Students at Ohio State

Tue, 24 Aug 2021 06:00:09 GMT

Grubhub and Yandex Self Driving Group are deploying 50 delivery bots to The Ohio State University campus. This marks the first college campus Yandex is operating at as part of a partnership to provide delivery of on-campus food to students.

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Back to School Trends

Mon, 23 Aug 2021 06:00:39 GMT

Six trends for back to school 2021 that prove it's another abnormal year. Listen to the briefing for tips on how to connect with back to school trends.

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Cabernet Sauvignon Day is August 30

Sun, 22 Aug 2021 06:00:50 GMT

August 30 is Cabernet Sauvignon Day using the #CabernetSauvignonDay. Listen to the briefing to hear how you can ride the tails of this popular social media focus.

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Is it Time to Increase Your Prices?

Sat, 21 Aug 2021 06:00:42 GMT

Despite the rise of coronavirus cases related to the delta variant and an increase in safety regulations, diners continued to go out last quarter, especially for special occasions. Listen to the briefing to hear how many operators have increased their prices in the midst of this resurgence in demand for dining and in the spread of the virus 4th wave.

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Grow Your Business With No Additional Marketing Spend

Fri, 20 Aug 2021 06:00:24 GMT

Each year, a majority of online product searches fail to successfully utilize entered search terms to match up customers with the products that they are searching for. It’s a billion-dollar problem that is frustrating for customers and retailers alike. Listen to the briefing to hear how you can weave these important terms into your content so you can rise in the search rankings.

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A Dry Irish Pub?

Thu, 19 Aug 2021 06:00:54 GMT

A dry bar in Dublin has been such a success that its owners are exporting the idea to the Middle East – and eyeing up the US and Australia. Will it catch on? Listen to the briefing to hear what consumer trends might be driving this concept.

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Ingredient Trends: Pulse Flours

Wed, 18 Aug 2021 06:00:28 GMT

Pulses are widely recognised and accepted by consumers globally as a plant-based source of protein and other nutrients. They can be grown sustainably and are generally cost-effective. Listen to the briefing to hear how Pulse flour is cited by Mintel as a big ingredient trend.

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Hard Mountain Dew Is Launching Soon

Tue, 17 Aug 2021 06:00:23 GMT

The PepsiCo-owned soft drink is partnering with the Boston Beer Company (SAM) to make "HARD MTN DEW," a sugar-free canned beverage with 5% alcohol by volume. In a press release, the companies said they paired together because they "understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers." Listen to the briefing to hear the fascinating history of Mountain Dew and just how much market share the brand commands.

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Buy Now Pay Later — Would It Work For Restaurants?

Mon, 16 Aug 2021 06:00:58 GMT

Buy-now, pay-later financing allows shoppers to make purchases and pay them off over time. Afterpay is an Australian company that offers such loans free of interest. Apple and Square are both making big moves to implement this into their payment platforms. Listen to the briefing to hear how adding this to your operation could stoke sales.

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GrubHub's New Order Taking Process

Sun, 15 Aug 2021 06:00:05 GMT

Grubhub this week announced a new assisted ordering feature, which will begin rolling out to restaurants Aug. 23. The feature replaces phone orders by giving customers three option prompts: place an order, ask questions about a previously placed order or ask any other questions. Listen to the briefing to hear how this new technology can help improve service and operations.

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August 16 is National Rum Day

Sat, 14 Aug 2021 06:00:58 GMT

Sales of rum are up in 2021 - especially premium rum. Rum’s is versatile with expressions ranging from white rum and black rum, to dark rum, overproof rum, spiced and flavored rums. Popular spiced and flavored rums are driving category growth, as are top-shelf super-premium aged rums. Listen to the briefing to hear just how strong the growth is.

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Wendy's Announces A New Type of Ghost Kitchen

Fri, 13 Aug 2021 06:00:45 GMT

Wendy's has expanded its partnership with Reef Technology, which was originally a pilot of eight units in Canada, to open 700 delivery kitchens over the next five years in the U.S., Canada and the United Kingdom, according to a press release. About 50 kitchens are expected to go live this year, and the remainder will launch between 2022 and 2025. Listen to the briefing to hear how the model is lean, effective and about to turn the industry on its ear.

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Beyond Pepperoni?

Thu, 12 Aug 2021 06:00:08 GMT

Pizza Hut has launched Beyond Meat’s meat-free pepperoni to top any of their pizza crusts in five U.S. cities, starting August 10.

The topping is only available for a limited time and is the latest expansion of the partnership between the maker of meat alternatives and the parent company of Pizza Hut, KFC and Taco Bell, Yum Brands. Listen to the briefing to hear what Pizza Hut's long-range plan might be.

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Now May Be a Good Time To Increase Your Prices

Wed, 11 Aug 2021 06:00:18 GMT

Pent-up demand from consumers for dining has seen several restaurant brands express comfort in changing prices during the recent round of Q2 earnings calls. During Yum Brands' Q2 call, for example, CFO Chris Turner said, "We are also confident in the pricing power of our brands and partner closely with our franchisees as they make strategic pricing decisions in their respective markets to deal with cost pressures." Listen to the briefing to hear why these CEOs are willing to build in the escalating costs they're seeing.

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Victoria's Secret Angels Get Their Pink Slips

Tue, 10 Aug 2021 06:00:17 GMT

Victoria's Secret has been accused of objectifying women and its leadership has endured scandal and inappropriate behaviour. Some argued this was part of its charm but with attitudes towards diversity and equality changing, Victoria's Secret is too. Listen to the briefing to hear how a brand rooted in old thinking is planning a come-back.

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How To Stop Those "No Shows"

Mon, 09 Aug 2021 06:00:21 GMT

OpenTable has launched Direct Messaging, allowing diners and restaurants to directly communicate before a reservation, without ever having to make a phone call. Direct messaging empowers restaurants to serve up better hospitality by preventing cancellations and no-shows and building stronger connections that keep guests coming back. Listen to the briefing to hear how this new feature can help you boost sales and improve guest experience.

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Yelp Introduces Proof of Vaccination And Staff Fully Vaccinated Attributes to Profiles

Sun, 08 Aug 2021 06:00:21 GMT

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be able to filter searches using these attributes and the “Proof of vaccination required” attribute will be visible in search results. Listen to the briefing to hear how Yelp is also monitoring negative reviews from those who disagree with your stance.

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Vaccine Passports? How Many Customers Will You Lose?

Sat, 07 Aug 2021 06:00:31 GMT

From Restaurant Dive: Vaccination requirements, which some restaurants in major metros like Los Angeles, San Francisco and Washington, D.C., have put into place voluntarily, have quickly evolved from a hypothetical strategy to quell rising COVID-19 cases to government policy. Requiring vaccine passports results in an uptick in vaccination appointments. Listen to the briefing to hear just how asking for proof of vaccination may impact your business.

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Molson Coors Discontinues 11 of its brands

Thu, 05 Aug 2021 06:00:03 GMT

Molson Coors has announced plans to axe 11 of its economy brands. The list contains some seemingly familiar names but many of the disappearing products are offshoots of more popular brands that won't be going anywhere. Listen to the briefing to hear which brands are being discontinued and why the beer company is going upscale.

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Food-Focused Hashtag Holidays Aug 4 - 6

Wed, 04 Aug 2021 06:00:42 GMT

Here are the hashtag holidays that are food and drink focused that will be trending on social media from August 4 - 6.

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Wage Theft Is More Common Than Other Types of Crime

Tue, 03 Aug 2021 06:00:49 GMT

Millions of American workers are being robbed everyday. They’re being robbed by their employers in the form of wage theft. Listen to the briefing to hear why your employees are your most valuable brand asset and how prevalent wage theft in the hospitality industry is.

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Hot Ones! What's Popular in Spicy Foods?

Mon, 02 Aug 2021 06:00:15 GMT

Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore. Listen to the briefing to hear what spicy food terms are trending on Pinterest.

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Third Party Fees Are Capped Until 2022

Sun, 01 Aug 2021 06:00:11 GMT

New York City is moving to cap delivery fees to 15% until February 2022. It's a move that should help the restaurant industry continue to recover. There are other bills being proposed that will see other big positive changes to the ways restaurants do business with 3rd party delivery companies. Listen to the briefing to hear how.

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How To Turn A Scathing Google Review To Your Advantage

Sat, 31 Jul 2021 06:00:41 GMT

Customers are frustrated with COVID rules and will go to Google Reviews to get even — here's how to respond so the negative review rebounds in your favour. Listen to the briefing to hear how to do it.

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No Shirt, No Shoes, No Shot…No Service

Fri, 30 Jul 2021 06:00:19 GMT

As of Sept. 7, Union Square Hospitality Group(USG) will become one of the largest fine dining restaurant groups to issue a vaccine policy for both customers and their thousands of staff. Listen to the briefing to hear how more businesses are approaching this delicate but possibly critical decision.

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What Are the Favourite Wines These Days?

Thu, 29 Jul 2021 06:00:16 GMT

The pandemic boosted online wine sales by 500% in the first few months and the lift continued over the past year. Listen to the briefing to hear what the data from those online sales tells us about the favourite wines of each generation.

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Alt Text on Your Website Pictures Is SEO Magic

Wed, 28 Jul 2021 06:00:38 GMT

Alt Tags, Alternative Text are words inserted into the meta data of a picture on your website to help the search engines understand what it is. Listen to the briefing to hear how to write alt text that draws the search engines like a magnet.

Take the Restaurant SEO Course at

https://textrixinnovationschool.teachable.com/p/attract-local-customers

Use Discount Code FB20 to get $20 off the course

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Drink Sales Are Still Lagging In the UK

Tue, 27 Jul 2021 06:00:13 GMT

‘Freedom day’ on Monday (19 July) gave UK bars a much-needed injection of sales, after another week of trading well below pre-COVID levels for this time of year. However, customers are still cautious. Listen to the briefing to hear just how far below 2019 levels drinks sales are by category.

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Is Your Email Marketing As Successful As Other Restaurants and Retail Stores?

Mon, 26 Jul 2021 06:00:11 GMT

Email marketers want to measure open rates, click through rates, and bounce rates but how do you know what success looks like? Listen to the briefing to hear some industry standards to measure your own email analytics by.

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E Mail Open Rates - What's Normal?

Sun, 25 Jul 2021 06:00:15 GMT

Listen to the briefing to hear what types of e mails get opened most often.

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What Kind Of E Mails Get Opened First?

Sat, 24 Jul 2021 06:00:44 GMT

Even with social platform usage continuing to rise, email remains the secret sauce in any digital marketing strategy, providing a direct connection between you and your target audience. E mails convert effectively and they create an ongoing dialogue between you and your customers. Listen to the briefing to hear some cool stats on what types of e mails get opened first.

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Foot Traffic is Up Versus 2019

Fri, 23 Jul 2021 06:00:11 GMT

Foot traffic is returning to some US casual restaurants….but not all of them are benefitting from consumers' freedom to dine again. Listen to the briefing to hear who is up and who is down.

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Social Media Holidays for July 22 - 24

Thu, 22 Jul 2021 06:00:10 GMT

Here are the social media holidays trending for July 22 -24. Listen to the briefing to hear how to market to them to attract new followers and customers.

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Restaurant Sales Roared Back in June

Wed, 21 Jul 2021 06:00:31 GMT

Restaurant sales posted a healthy increase in June, as cash-flush consumers continued to burn off their pent-up demand for socialization and experiences. Listen to the briefing to hear just how robust the sales increases were.

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The War For Talent Heats Up

Tue, 20 Jul 2021 06:00:05 GMT

McDonald's franchisees are rolling out increased hourly pay, paid time off and tuition coverage to attract employees amid the labor crisis and bolster the brand's reputation. Listen to the briefing to hear how this will potentially be game changing in the war for talent.

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Pinterest Trends: Kitchen is the New Michelin

Mon, 19 Jul 2021 06:00:47 GMT

Pinners want to recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up….big time. Listen to the briefing to hear how Pinterest trends can help you peek around corners and get out in front of trends.

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Customers Ready To Buy Are Closer Than You Think

Sun, 18 Jul 2021 06:00:51 GMT

Those customers doing a local search for businesses on their mobile devices typically make a purchase very quickly after the search. Listen to the briefing to hear just how quickly. Log onto https://textrixinnovationschool.teachable.com to take the online course on how to claim and optimize your Google My Business Account.

Use code FB20 to get $20 off the course.

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It's Not About the Government Benefits

Sat, 17 Jul 2021 06:00:53 GMT

This labor issue is especially compounded in the restaurant industry, which has long struggled with high turnover but is facing additional challenges in light of the COVID-19 crisis. The One Fair Wage report shows that most (54%) workers now cite concerns about COVID-19 safety as one of their main reasons for leaving the industry. Listen to the briefing to hear why the restaurant industry will need revolution not evolution when it comes to wages and benefits.

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Your Local Customers Are Checking You Out More Than Ever

Fri, 16 Jul 2021 06:00:01 GMT

Google My Business, Yelp, Facebook, and other sites are always adding new features that help connect potential customers with nearby businesses, so it’s no surprise that consumers are becoming even more likely to search for local suppliers online.

I've created an online course especially for restaurants and small businesses called "Attract Local Customers: Optimize Your Google My Business Account and Watch Your Business Grow".

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Use code FB20 and get $20 off the course for a limited time.

The course walks you though the basics of marketing and then step by step on how to set up and optimize your Google My Business Account. Insider tips and tricks — modules are engaging and 10 min long each to easily watch during breaks over several days. Over 2 hours of content.

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Social Media Holidays For Mid July 2021

Thu, 15 Jul 2021 06:00:39 GMT

Here are the hashtag holidays that will be trending on social media for mid July 2021.

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We All Quit, Sorry For the Inconvenience

Wed, 14 Jul 2021 06:00:38 GMT

When a Burger King saw a mass exodus of staff who posted on the Burger King sign out front "We all quit. Sorry for the Inconvenience" the event went viral on social media. Listen to the briefing to hear how restaurants are upping their employee perks and benefits to add to their arsenal in the war for talent.

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Back To School Is Going to Be Big Business This Year

Tue, 13 Jul 2021 06:00:52 GMT

School starts in just 6 weeks and new research from Deloitte suggests that spending for back to school will be bigger than ever. The focus is shifting though from traditional clothes and supplies towards electronics. If you have a retail store or restaurant, what are your plans to tap into the back to school excitement this year? Listen to the briefing to hear how you can tailor your offering to "back to school excitement".

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Molson Coors Seltzer Being Discontinued

Mon, 12 Jul 2021 06:00:23 GMT

Molson Coors Beverage is ending production of Coors Seltzer, Brewbound reported, citing a memo from the company to its wholesalers. Listen to the briefing to hear how Molson Coors is re-focusing on its other, more popular Seltzer brands and where the sales of hard seltzers may go as dining moves back on premise.

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In Store Shopping Has A Strong Future

Sun, 11 Jul 2021 06:00:00 GMT

Forrester's projects reflect the physical store's lasting relevance to retail. The firm estimates that nearly three-fourths of all retail sales will take place offline and 66% of non-food-and-drink sales will happen offline. Listen to the briefing to hear how physical, in store shopping will still command the lion's share of total retail.

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Guess What's Being Called "The Hot Girl Food?"

Sat, 10 Jul 2021 06:00:55 GMT

Tinned fish, once considered a random type of pizza topping, is rising to not just acceptance but prominence by Internet food influencer. This new trend is being led by social media influencers who sing the praises of sardines, anchovies, and other types of fish, mollusks, and shellfish that are preserved and sold in cans. Listen to the briefing to hear what 2021's "hot girl food is".

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Charcuterie Boards are hotter than ever

Fri, 09 Jul 2021 06:00:48 GMT

Charcuterie boards are very popular and becoming more diverse with lots of creative options for your menu. lListen to the briefing to hear just how popular this menu item is and who's really excited about eating charcuterie.

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Champagne Wars

Thu, 08 Jul 2021 06:00:58 GMT

Producers in the Champagne region of France are in an uproar over a new law in Russia that they believe infringes on the protected name of Champagne for wines sold in Russia. Listen to the briefing to hear how Russia is clamping down on the centuries-old use of the world's best known wine appellation.

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Social Media Holidays for July 7 - 10

Wed, 07 Jul 2021 09:00:01 GMT

Listen to the briefing to hear what social media holidays will be trending from July 7 - 10.

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Boost your SEO with Backlinks

Tue, 06 Jul 2021 09:00:50 GMT

Backlinks are also called inbound links and they are where another website links "back" to yours. Google considers it one of the top signals for domain authority. Here's what makes for a good backlink and how you can get more of quality.

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Prosecco Rose is On Fire

Mon, 05 Jul 2021 09:00:39 GMT

Pink Prosecco became official on 28 October 2020, or rather ‘Prosecco DOC Rosé’ to give it its correct name. Before that date, Prosecco wasn’t allowed to be pink and only the white style existed. Why? Because the Prosecco Consortiums who make the rules that govern Prosecco production didn’t allow a red grape to be used in the making of Italy’s popular fizz. Listen to the briefing to hear why Rose Prosecco is so popular and who's loving it.

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Customer Data Privacy versus Personalized Marketing

Sun, 04 Jul 2021 09:00:05 GMT

Data is the new oil and increasingly, consumers are seeking more control over their personal data, and how it's used. At the same time, consumers like personalized marketing messages. Listen to the briefing to hear how businesses may be able to balance both of these demands.

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Social Media Holidays Trending for Early July

Sat, 03 Jul 2021 09:00:06 GMT

Here are the social media holidays that will be trending for July 3, 4, and 5th. Tag onto these hashtags to draw new search and tag onto topics that are trending.

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Trip Advisor Upgrades Its App

Fri, 02 Jul 2021 09:00:03 GMT

Tripadvisor's new app and creative campaign out this week attempt to ease planning and instill wanderlust in U.S. consumers, who are showing higher rates of travel confidence as COVID-19 vaccinations continue to roll out across the country. Listen to the briefing to hear how consumers are itching to travel again.

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Indigenous Canadian Cuisine

Thu, 01 Jul 2021 09:00:55 GMT

As Canada celebrates its birthday on July 1, our country is doing some soul-searching around our historical treatment of our First Nations People. To understand culture, one could start no better place than the dinner table. Listen to the Flash Briefing to hear about a group of Canadian Indigenous Chefs who are sharing the foods of their people with the world. Visit Indigenous Culinary of Associated Nations here https://indigenousculinary.ca

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People are drinking more coffee at home

Wed, 30 Jun 2021 09:00:57 GMT

Since the pandemic threw all of our lives into chaos -- for most people, three meals per day is no longer the norm.

Now, the day looks very different. People are likely to have a quick bite between meetings when they are simply moving from room to room in their own house? Listen to the briefing to hear how you can retain those coffee sales.

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Restaurant "No Shows"

Tue, 29 Jun 2021 09:00:35 GMT

When customers don't show up for a restaurant reservation it hurts that business in so many ways. The lost revenue, the lost opportunity to book it to someone else, and the labour scheduled to handle the needs of service that night. Listen to the briefing to hear how Open Table may have created a solution for this very prevalent problem.

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Amazon Prime Day Lift For Your Store Too?

Mon, 28 Jun 2021 09:00:42 GMT

The sales data is in and Amazon Prime Day this past June was a whopping success for Amazon...and for other retailers too. Listen to the briefing to hear just how much your store can benefit from a large retail event like Amazon Prime Day.

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Ecommerce Growth

Sun, 27 Jun 2021 09:00:08 GMT

The pandemic boosted Canada’s ecommerce market robustly last year by 75.0%, making it the second-fastest-growing ecommerce market worldwide behind Argentina, at 100.6% growth. Listen to the briefing to hear how the growth is projected to continue.

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Social Proof

Sat, 26 Jun 2021 09:00:18 GMT

Social proof is one of the best things to have on your digital touchpoint to encourage customers to do business with you. What is social proof and what are some examples for you to use? Listen to the briefing and find out.

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Visa Turns Your Android Into a POS

Fri, 25 Jun 2021 09:00:32 GMT

Visa launched the new program in the U.S. to provide small and medium-sized merchants with the ability to use their android phones and an app to accept card payments, without additional hardware, according to their recent release. Listen to the briefing to hear how this might help your business run smoother.

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39% of Restaurants Can't Cover June's Rent

Thu, 24 Jun 2021 05:17:35 GMT

Ongoing rent problems are exasperated by lack of revenue and traffic, as well as labor shortages and inflation, the research revealed. Fifty-five percent of small business owners say they can't fill necessary positions. Listen to the briefing to hear how labour is shaping up to be the big barrier to success for restaurant recovery.

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Pay Pal is Raising Fees

Wed, 23 Jun 2021 09:00:10 GMT

PayPal has announced on June 18 that starting August 2, it will raise its fees almost a whole percentage point. Listen to the briefing to hear Pay Pal's rationale and why other competitors may pose a problem for the company.

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Amazon Prime Day Pause in Canada

Mon, 21 Jun 2021 09:00:32 GMT

Amazon Prime Day has launched most everywhere but not yet in Canada. Listen to the briefing to hear why the Canadians are deferring this major retail event and when it's expected to happen in 2021.

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Coke and Cupcake Wines are incentivizing customers to go to restaurants

Sat, 19 Jun 2021 06:00:28 GMT

Restaurants have been hit hard this past 16 months so manufacturers like Coke and Cupcake wines have figured out how to drive some traffic to the on premise sector. Listen to the briefing to hear how the promotions were structured.

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People Are Ghosting Job Interviews

Fri, 18 Jun 2021 06:00:00 GMT

The restaurant industry is losing employees at an alarming rate. As companies start to wage a war for talent, operators will need to think in terms of the employee experience and how to make theirs enticing to employees. Listen to the briefing to hear what the current labour trends are.

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Soccer star's comments coincide with huge drop in share value of Coca-Cola

Thu, 17 Jun 2021 06:00:48 GMT

Portugal soccer captain Christian Ronaldo removed two Coca-Cola bottles at a Euro 2020 news conference this past week. His move coincided with a huge drop in the market value of the Coca-Cola. Listen to the briefing to hear why this might have an impact on your restaurant profitability.

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Offering a Vaccine Bonus?

Wed, 16 Jun 2021 06:00:05 GMT

Moving to the next stage of re-opening hinges on herd immunity. Some companies are offering employees a cash bonus to get vaccinated. The Black Box Intelligence survey found that one-third of operators said they would offer a one-time cash payment, but 53% said they would offer paid-time off, which sets those restaurants offering cash bonuses apart. Listen to the briefing to hear how one restaurant is sweetening the pot to get the jab.

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Thinking of Quitting Your Job? You're Not Alone.

Tue, 15 Jun 2021 06:00:20 GMT

Many workers are becoming a flight risk for their employers. Worker burnout will also contribute to the "talent flight," as workers put in more hours remotely, take less time off, juggle child care duties and deal with general pandemic stress. Listen to the briefing to hear how this will impact your business and how you can adapt.

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What's Market Coverage?

Mon, 14 Jun 2021 06:00:38 GMT

Every marketing dollar you spend on customers who can't buy from you or who aren't interested in your message — is a wasted dollar. Listen to the briefing to hear about market coverage and how you can optimize yours.

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Hashtag Holidays Mid June 2021

Sun, 13 Jun 2021 06:00:29 GMT

We're looking at the "national days of" for June 13 - 16, 2021. Use the hashtags on social media and have some fun.

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COVID Consumer Behaviour That Will Probably Stick Around #2

Sat, 12 Jun 2021 06:00:13 GMT

The trend towards plant based proteins and meat substitutes was well in place prior to the COVID 19 pandemic. Listen to the briefing to hear how the trend has shifted during COVID 19 and the surprising discovery about ordering patterns for this category that could be a gold mine for your menu.

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What COVID Consumer Shifts Are Here For Good?

Fri, 11 Jun 2021 06:00:26 GMT

New research from Neilson reveals that consumers have been buying seafood at a profoundly greater pace than ever before. What's driving this shift and is it here to stay? Listen to the briefing to find out.

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Time to Sober Up?

Thu, 10 Jun 2021 06:00:54 GMT

Sales and consumption of alcohol went up during the COVID 19 pandemic but one age group plans to cut back significantly in the "after times". Listen to the briefing to hear who won't be adding a drink to their restaurant bill going forward. Source: Wine Intelligence 2020.

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Are Consumers Comfortable Dining Again?

Wed, 09 Jun 2021 06:00:33 GMT

The number of consumers willing to dine out has increased materially since January, when HealthCare Insider found just 26% of consumers said they'd feel comfortable dining indoors. Listen to the briefing to hear what the current research says about consumer comfort with dining on premise.

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Target and Walmart Launch Their Answer to Amazon Prime Days

Tue, 08 Jun 2021 06:00:11 GMT

Both Target and Walmart have announced their own sales events on the same dates (or even earlier) as Amazon's Prime Day. Listen to the briefing to hear how the big retailers are battling it out online.

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Amazon Prime Day is Coming Soon

Mon, 07 Jun 2021 06:00:12 GMT

Amazon held a press briefing this past week to announce the date for their largest annual sale — Amazon Prime Days. Listen to the briefing to hear when it's taking place and how they plan to structure it.

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National Days Of June 6 - 10

Sun, 06 Jun 2021 06:00:48 GMT

Here are the hashtag holidays for June 6 - 10 2021. Highlight these themes with social media posts and give your marketing a boost.

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Customer Friction

Sat, 05 Jun 2021 06:00:50 GMT

Listen to the briefing to hear some tips on where to find customer friction points and how to remove them.

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Tesla Restaurants?

Fri, 04 Jun 2021 06:00:12 GMT

Electronic Vehicle maker Tesla has filed a new trademark for its brand, in a move that has sparked speculation that it may be about to deliver a new category – restaurant services. Listen to the briefing to hear how Elon Musk may be revolutionizing the pit stop.

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To Mask, or Not To Mask?

Thu, 03 Jun 2021 06:00:43 GMT

New research from Datassential finds that 65% of consumers say safety gear for restaurant workers such as masks and gloves is "absolutely required" for them to feel comfortable eating at a restaurant, according to a report emailed to Restaurant Dive. An additional 15% agree such safety gear is helpful but not required for them to feel safe. Listen to the briefing to hear how you can set expectations during this time of transition.

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Should you promote your restaurant on LinkedIn?

Wed, 02 Jun 2021 06:00:59 GMT

LinkedIn will allow you to create a page for your company and within that profile, you can use all kinds of new tools from LinkedIn to promote your menu items and events. Listen to the briefing to hear why this social media platform may be a secret super power for you.

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Instagram Reels Ads Launching in US, UK, Canada, and France

Tue, 01 Jun 2021 06:00:44 GMT

After testing them out in some regions over the past month, Instagram is now moving to expand Reels ads into more nations, as it looks to quickly build on the potential for IG users to advertise on the platform. Listen to the briefing to hear how this feature can help your business.

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Blue Jeans Are Selling Like Hotcakes

Mon, 31 May 2021 06:00:20 GMT

People are starting to buy more clothes, especially jeans in anticipation of starting to socialize again. What can this shift in purchase behaviour tell us about consumer sentiment and an active economy just ahead?

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Hashtag Holidays for Early June 2021

Sun, 30 May 2021 06:00:24 GMT

Here are the national "days of" that will be trending on social media early June 2021. Listen to the briefing to hear how your business can tap into the momentum on social media.s

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Is Baking Still A Thing?

Sat, 29 May 2021 06:00:50 GMT

Baking went through the roof in 2020 after years of steady decline. Now in 2021, is baking still popular and will it continue to be post-COVID? Listen to the briefing to hear exciting research about this from Mintel.

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June is Pride Month | Here are the most popular hashtags

Fri, 28 May 2021 06:00:00 GMT

June is celebrated as Pride in honor of the Stonewall Riots, though Pride events occur all year round. Gay pride or LGBT pride is the positive stance against discrimination and violence toward lesbian, gay, bisexual, and transgender (LGBT) people to promote their self-affirmation, dignity, equality rights, increase their visibility as a social group, build community, and celebrate sexual diversity and gender variance. Listen to the briefing to hear what the most popular #pride hashtags are.

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Email tips for success: #1 personalization

Thu, 27 May 2021 06:00:10 GMT

Personalizing your email messaging can boost customer loyalty and retention. Listen to the briefing to hear how personalizing your message can accelerate open rates and success.

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How's the re-opening going?

Wed, 26 May 2021 06:00:13 GMT

Despite heightened demand for eating out at restaurants, guest sentiment is down across the full-service restaurant category, according to Black Box Intelligence data shared during a May 19 webinar. Listen to the briefing to hear what customers are saying regarding their dining experience.

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Stella Artois is Hosting an Online Chess Match June 1

Tue, 25 May 2021 06:00:53 GMT

Stella Artois is hosting a virtual chess challenge with grandmaster Hikaru Nakamura on June 1, the AB InBev beer brand said in a press release. The tie-up will feature Nakamura attempting to break an online record in bullet chess — in which players each have a minute to play a full game — as well as branded prize giveaways. Listen to the briefing to hear how social media, online gaming and beer are blending to make a great promotional campaign.

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How is Door Dash's Stock Doing?

Mon, 24 May 2021 06:00:13 GMT

Door Dash's stock surged 86% on its first day of trading in Dec. 2020. Now, Now, as vaccines are administered across the world, the pandemic's end is in sight, and a return to on premise dining could also mean the return of more moderate demand and reduced profitability for delivery services. Listen to the briefing to hear how this sector could actually be profitable and cost effective for operators.

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Wendy's Is Investing Big in Ghost Kitchens

Sun, 23 May 2021 06:00:57 GMT

As Wendy's works to expand its global footprint to 8,000 restaurants by 2025, the restaurant chain is betting on nontraditional locations to help drive growth, Wendy's Chief Development Officer Abigail Pringle said during a virtual discussion with media on Wednesday. Listen to the briefing to hear how this chain sees not-traditional channels as the path to success.

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Instagram Testing New Features

Sat, 22 May 2021 06:00:24 GMT

Instagram is currently testing a new feed posting option from the desktop version of the app.This will allow business profiles to post pictures and videos directly from their desktops. Listen to the briefing to hear how this can give you more impactful posts.

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5 Signs That Retail Is Going To Be Ok #5

Fri, 21 May 2021 06:00:58 GMT

Many shifts that retailers made themselves to adapt to the pandemic also hold promise beyond COVID-19. Listen to the briefing to hear why feeling bullish on retail is a good idea.

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Top Signs the Retail Will be Ok Post COVID #4

Thu, 20 May 2021 06:00:54 GMT

A surprising side effect of the pandemic is the largest cash hoard in history. Here’s what Canada’s suddenly prolific savers should do with all that money. Listen to the briefing to hear how retail will benefit.

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5 Signs That Retail Will Be Ok #3

Wed, 19 May 2021 06:00:34 GMT

COVID-19 has been especially tough for retail but new research as reported by Retail Dive. Com tells us that there are stirrings of vitality in the retail sector. Listen to the briefing to hear why trend watchers are bullish on retail.

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5 Signs that Retail is Going to Be Ok #2

Tue, 18 May 2021 06:00:34 GMT

Fashion retailing's bad luck appears to be changing in a big way. Wells Fargo analysts recently found store traffic up, inventory lean and margins expanding. Listen to the briefing to hear why apparel is a sector poised to rebound.

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Five Signs That Retail is Going to Be Ok #1

Mon, 17 May 2021 06:00:09 GMT

Retail Dive has listed 5 reasons they think retail is going to be ok post pandemic. Technology has made the difference. We continued to transact and continued to work and the numbers indicate there's a huge recovery in the horizon. Listen to the briefing to hear what the numbers say about the retail recovery.

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Hashtag Holidays End of May 2021

Sun, 16 May 2021 06:00:46 GMT

Here are the hashtag holidays that are trending on social media for the last part of May 2021.

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Walmart launches virtual fitting rooms

Sat, 15 May 2021 06:00:58 GMT

Walmart is launching virtual change rooms. Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many online brands, and for retailers last year when fitting rooms closed. Listen to the briefing to hear how this technology works.

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What's working best on Instagram posts?

Fri, 14 May 2021 06:00:29 GMT

What's working on Instagram in 2021, and which elements should you be adding into your Instagram marketing approach? Listen to the briefing to hear how long your captions should be and what type of post gets the most engagement.

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Loyalty program users more likely to get vaccinated

Thu, 13 May 2021 06:00:06 GMT

New research into restaurant customer behaviour finds an "inexplicable" link between vaccination and higher loyalty program usage. Listen to the briefing to hear some fascinating statistics around this trend.

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Google My Business Will Show Call History

Wed, 12 May 2021 06:00:48 GMT

Google has begun to show actual caller data, including their caller ID information such as the name and phone number, along with the date of the call.Listen to the Flash Briefing to hear how many phone calls are being missed.

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Miller is Launching a Seltzer…but not theirs.

Tue, 11 May 2021 06:00:30 GMT

On Thursday, May 13, Miller Beer will attach cases of hard seltzer to a rocket and send the oh-so-trendy beverage hurtling into the atmosphere. Beer fans can suggest the seltzer brand that most deserves to be propelled from the planet at mgd.com/seltzerlaunch. Listen to the briefing to hear how one beer company is wrapping its arms around its most dedicated fans.

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Pepsi Launches a Virtual Restaurant

Mon, 10 May 2021 06:00:38 GMT

Pepsi has launched Pep's Place, a virtual restaurant that lets consumers pick their favorite beverage to see suggested food pairings available for ordering and delivery, Listen to the briefing to hear how this concept is "beverage before food".

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Restaurant Workers Planning to Leave Over Low Wages and Tips

Sun, 09 May 2021 02:05:55 GMT

The top three reasons restaurant workers are leaving their jobs are low wages and tips (76%), COVID-19 safety concerns (55%) and concerns over hospitality and harassment from customers (39%), according to a One Fair Wage report released on Wednesday. Listen to the briefing to hear what other concerns workers have and why retaining restaurant staff is going to be more challenging.

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How Did Mother's Day Begin?

Sat, 08 May 2021 06:00:42 GMT

Mother's Day is a huge retail holiday especially for restaurants and retail operators like florists and gift shops. Listen to the briefing to hear how the holiday began and how its founder felt about what it became.

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Hashtag Holidays Mid May 2021

Fri, 07 May 2021 06:00:39 GMT

Here are the hashtag holidays that will be trending on social media for mid May 2021. If you can weave these themes into your posts, you'll capture some new followers as people will be watching these hashtags.

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Retail Stocks Surge

Thu, 06 May 2021 06:00:34 GMT

For the first week in May 2021, a number of retail stocks surged as investors look for ways to buy into the economy reopening. Listen to the briefing to hear just how big the gains were and which retailers were big winners.

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#SignWars

Wed, 05 May 2021 06:00:57 GMT

Businesses in Ontario Canada have been shuttered during the 3rd wave of COVID. For the past week, the Canadian town of Listowel has been embroiled in a war of words via business signs that has captivated local residents and people around the world.

It started as a battle between two businesses in the Ontario town - Speedy Glass and Dairy Queen (DQ) - and has since spread to the entire town and even further afield. Listen to the briefing to hear how this friendly competition is lifting spirits and engaging customers.

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#MayTheFourthBeWithYou

Tue, 04 May 2021 06:00:57 GMT

Every year on May 4th the Internet celebrates Star Wars day with the hashtag #MayThe4thBeWithYou. Listen to the briefing to hear how Twitter is rewarding posts using the famous hashtag with a little surprise.

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Apple's New Privacy Wall

Mon, 03 May 2021 06:00:51 GMT

Apple Inc. rolled out a software update for its mobile devices on Monday that gives users the option of stopping apps from tracking their location and sharing other identifying information with third parties. Listen to the briefing to hear how this might impact advertising.

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Domino's Is Testing Autonomous Delivery Vehicles

Sun, 02 May 2021 06:00:38 GMT

Domino's is bringing back its infamous brand mascot the Noid to spotlight an autonomous delivery partnership with robotics company Nuro, according to an announcement. Listen to the briefing to hear how this new delivery technology is being piloted in Texas.

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Canadian Drug Retailer Helps Restaurants

Sat, 01 May 2021 06:00:45 GMT

London Drugs in Western Canada, is reaching out to the little guy, offering to give B.C. restaurants a boost during the COVID-19 pandemic. Those with specialty items, such as made-from-scratch sauces or jams, are now eligible to sell their products at London Drugs retail locations. Listen to the briefing to hear how this move is a win for all concerned.

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Can data analytics predict fashion trends?

Fri, 30 Apr 2021 06:00:10 GMT

Eliminating risk by using AI to predict fashion trends sounds ideal, but there's a danger in smoothing things over too well. Trends, tastes and lifestyles are always in flux, perhaps even more so in the internet age, and hitting the mark in fashion often means taking a chance. The pandemic has thrown a curve ball and it may be time to introduce human creativity back into the equation. Listen to the briefing to hear how fashion and data analytics could co-exist.

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Private Label Resurgence

Thu, 29 Apr 2021 06:00:05 GMT

Private label sales are poised to accelerate after a disappointing 2020 thanks to continuing innovation, e-commerce potential and consumers' growing willingness to try new brands, according to a webinar presentation by ingredients supplier Kerry and NielsenIQ. Listen to the briefing to hear why consumers may be looking for new private label brands.

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What do operators say their biggest challenges are?

Wed, 28 Apr 2021 06:00:21 GMT

What areas of the business proved to be the biggest challenge for restaurant operators in 2020? Listen to the briefing to hear what new research by Canadian Pizza Magazine reveals.

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How Were Canadian Pizza Sales in 2020?

Tue, 27 Apr 2021 06:00:18 GMT

How were sales at your pizza business in 2020? Canadian Pizza magazine conducted a short national online survey in January to find out how pizzerias in Canada fared in 2020. Listen to the briefing to hear how operators fared in 2020. The first in a series of COVID operator insights.

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# Holidays for end of April and May 1

Mon, 26 Apr 2021 06:00:19 GMT

Here are the national days of that will be trending on social media for the end of April and May 1 2021. Listen to the briefing to hear some ideas as to how you could use these to get some new followers.

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Florida Creates an E Commerce Tax

Sun, 25 Apr 2021 06:00:52 GMT

Florida will now require out-of-state vendors to collect sales taxes as the state looks to generate revenue and level the playing field between online and physical retailers. Listen to the briefing to hear when this change will start and why it's happening.

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Clubhouse Gets Funding and is Valued at $4Billion

Sat, 24 Apr 2021 06:00:33 GMT

Clubhouse has just secured new funding that values the platform at $4 Billion and the new infusion of cash to the social media platform will allow it to do big things. Listen to the briefing to hear how Clubhouse intends to grow.

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Pay With Your Palm at Whole Foods

Fri, 23 Apr 2021 06:00:17 GMT

Amazon announced on Wednesday that it is expanding Amazon One, which lets users pay with their palm prints, to Whole Foods Market stores. Listen to the briefing to hear how Amazon is digitizing the in store experience.

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Pent up restaurant demand

Thu, 22 Apr 2021 06:00:27 GMT

The pent-up demand for indoor dining was evident in February after dine-in restrictions were eased in Canada’s largest provinces. Listen to the briefing to hear how in store visits jumped in Feb. 2021 as Canada's largest provinces opened back up.

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Retail Sales in March Were On Fire

Wed, 21 Apr 2021 06:00:14 GMT

Fortified by pandemic relief checks and in some cases a vaccine to protect against COVID-19, U.S. consumers went shopping in March, lifting sales among the cohort of retail segments followed by Retail Dive by a significant amount year over year, according to numbers released Thursday by the U.S. Department of Commerce. Listen to the briefing to hear just how good the sales were even compared to pre-pandemic data.

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Uber Eats Launches Stories Feature

Tue, 20 Apr 2021 06:00:38 GMT

According to Restaurant Dive.com — Uber Eats launched a Stories function to help merchants engage with in-app customers, per an announcement. In addition, restaurants will be able to integrate their Instagram accounts into Uber Eats. Listen to the briefing to hear how this can help increase customer orders.

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Big / Little Wedding Trends

Mon, 19 Apr 2021 06:00:43 GMT

According to Pinterest trends, pinners say “I do” to minimalist matrimony. Couples will make their big day more laid back than ever—starting with smaller venues and no-frills elopements. Listen to the briefing to hear where the opportunities for small weddings lies for your business.

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Pinterest Trends Big / Little Moments

Sun, 18 Apr 2021 06:00:18 GMT

Pinterest trends are tracking what people are searching and pinning and it's clear that people are looking for ways to celebrate their monthsaries and "death to their twenties". Listen to the briefing to hear how your business can tap into this trend.

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National Nurses Week

Sat, 17 Apr 2021 06:00:30 GMT

The weeklong celebration, which ends on what would have been Florence Nightingale’s 201st birthday, was created by the American Nurses Association (ANA) in 1994 to honor nurses’ commitment to public service and the vital role they play in healthcare every day. Nightingale, lauded as the founder of modern nursing, improved the unsanitary conditions at a British hospital during the Crimean War in the 1850s, reducing the death count by two-thirds. Her writings sparked worldwide healthcare reform, and she inspired generations of women to join the healthcare profession. Listen to the briefing to hear how your business can celebrate this important week of recognition.

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Pinterest Trends 2021: Top Chef In My Own Kitchen

Fri, 16 Apr 2021 02:05:29 GMT

People are cooking for themselves and are excited to learn those trade secrets that make a dish — a work of art. Listen to the briefing to hear what professional culinary themes are being posted by regular people most frequently.

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Pinterest Trends in the Home: What's a Cloffice?

Thu, 15 Apr 2021 06:00:34 GMT

Pinterest trends for business is giving us a peek inside the crystal ball of trend-watching. Today we look at home trends and it's evident that we are all craving personal space at home.Listen to the briefing to hear what people are pinning when it comes to their home spaces.

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Big Pinterest Trends Epic Charcuterie

Wed, 14 Apr 2021 06:00:54 GMT

Pinterest has revealed their new 2021 trends and charcuterie has its very own category because it's so strong for this year. Listen to the briefing to hear what types of charcuterie boards are being pinned and showing double digit growth…and then some.

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Pinterest Food Trends Hot,Hot,Hot

Tue, 13 Apr 2021 06:00:22 GMT

Our COVID lock down lives may need some spicing up and according to Pinterest trends, searches and pins for spicy foods are soaring. Listen to the briefing to hear what's hot to the taste for 2021 and how to weave some cool marketing into the mix.

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Should You Hire Someone To Help You With Social Media?

Mon, 12 Apr 2021 06:00:30 GMT

1 in 3 small business owners says they are not happy with their social media marketing results. Listen to the briefing to hear how many other businesses hire outside experts to help with with digital marketing and why your time might be better spent on things you do best.

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Social Media Talking Tactics

Sun, 11 Apr 2021 06:00:15 GMT

SkyNova recently surveyed over 400 entrepreneurs to glean some insight into how they're approaching social media marketing. Listen to the briefing to hear how other small businesses are using social media to gain traction.d

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Social Media Holidays Mid April 2021

Sat, 10 Apr 2021 06:00:31 GMT

Here are the social media holidays that will be trending for mid April 2021. Listen to the briefing for ideas on how to get creative with the various themes.

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Nightpicker.com A New App for the Restaurant Industry

Fri, 09 Apr 2021 06:00:59 GMT

There is a new app for the restaurant industry launching on Top Chef Canada in May. Night Picker is free for Chefs, Restaurants and Growers and invests up to 50% of advertising revenue back into the industry to promote its people. places and events.

Brands wanting to reach food-lovers AND be seen supporting the industry are invited to connect to discuss custom packages. jguyard@nbbsystem.com Listen to the Flash Briefing to hear more about this exciting new tool.

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Walmart's New Marketing Plan

Thu, 08 Apr 2021 06:00:29 GMT

For Walmart, some pandemic-related marketing changes will endure longer than others

Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer. Listen to the briefing to hear how Walmart is staying close to its customers during COVID 19.

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Starbucks Using Data to Boost Diversity

Wed, 07 Apr 2021 06:00:02 GMT

Starbucks is changing how it promotes employees to ensure staff have an equal opportunity to discover new positions, according to the company's 2021 Civil Rights Assessment. Listen to the briefing to hear how the coffee chain will promote diversity across its entire enterprise.

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You're a Ghost Without Google Maps

Tue, 06 Apr 2021 06:00:54 GMT

Restaurants and retail stores rely on local SEO to attract customers to their bricks and mortar locations. Google Maps is an integral part of a local SEO strategy. Listen to the briefing to hear some fascinating statistics about Google Maps and how the app can help you find new customers easily.

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What's Your Post Pandemic Bucket List?

Sun, 04 Apr 2021 06:00:31 GMT

Canadians have hoarded a massive cash pile amid the COVID-19 pandemic and they are itching to spend on summer rentals, exotic vacations and backyard pools, a sign the economy could bounce back faster than expected.Listen to the briefing to hear just how fast the economy could bounce back.

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Ontario's Restaurant Workers Now Qualify for Vaccines

Sat, 03 Apr 2021 06:00:54 GMT

On March 5, the Ontario government released a detailed list of people who will be eligible for the COVID-19 vaccine in Phase 2. Workers were divided into two priority groups: teachers, child-care workers and those in food manufacturing or agriculture; and high-risk and critical retail workers, such as those in grocery stores and pharmacies, as well as lower-risk workers in financial services. Restaurant workers were not on the list but as of the end of March, they are now included. Listen to the briefing to hear how the vaccine roll out is going in Ontario.

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#Holidays April 2021

Fri, 02 Apr 2021 06:00:45 GMT

Whatever stage of lockdown you're in, social media hashtags that are trending can be a great way to create engagement with your customers. Listen to the briefing to hear what hashtags will be trending for early April 2021.

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Volkswagon's April Fools Joke May Cost Them Big Bucks

Thu, 01 Apr 2021 06:01:04 GMT

Volkswagen of America issued a press release this week saying it would change its brand name to "Voltswagen,'' in an effort to promote its move to electric vehicles. They then reversed their position today and admitted it was all a joke. Listen to the briefing to hear what their strategy may be and how this could cost them big bucks.

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Favourite Easter Treats By US State

Wed, 31 Mar 2021 06:00:16 GMT

By analyzing Google Trends, we can learn what each state disproportionately searches for in comparison to the rest of the nation for their favourite Easter treats. Listen to the briefing to hear some of the regional differences when it comes to our best loved Easter foods.

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More Than Half of Canadians Grow Their Own Food

Tue, 30 Mar 2021 06:00:54 GMT

Dalhousie University in Canada conducted research that reveals that Canadians are worried about food shortages, food safety and rising prices, so they are growing their own food. The survey also indicates that respondents also reported being drawn to the flavour of homegrown produce. “A lot of people believe when you grow your own food it tastes better — it’s fresh and you know where it comes from,” says Sylvain Charlebois, professor of food distribution and policy, and senior director of the AAL.

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New Twitter Features

Mon, 29 Mar 2021 06:00:44 GMT

According to Social Media Today, the launch of Twitter Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes. Listen to the briefing to hear more.

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Website Must Haves

Fri, 26 Mar 2021 06:00:33 GMT

Hub Spot looked at what customers want to see on your website. Sharing your story and highlighting core values is critical for your brand's long-term success. In fact, 85% of consumers say they'll only consider a brand if they trust the brand.

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Your Website — what is the most important thing?

Thu, 25 Mar 2021 06:00:14 GMT

According to Hubspot: To uncover key design features you'll want to include in your website in 2021 and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website. Here is the number one answer. Listen to the briefing to find out.

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AfterPay Expands to In Store Retailing

Wed, 24 Mar 2021 06:00:55 GMT

According to retaildive.com As more retailers team up with installment payment platforms, consumers are projected to spend even more online in the future and have increasingly relied on buy now, pay later services, according to an Adobe report released this month. Findings show that installment payment platforms have seen a 215% spike in consumer use compared to last year. Adobe also predicts that e-commerce spending in 2022 will break $1 trillion.

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Kidstagram

Tue, 23 Mar 2021 06:00:00 GMT

Instagram sees many young people trying to sign up for its app and they know that the under 13 crowd is an important growth segment. Instagram has announced that it will build a youth app in order to ensure kids have , "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time". Listen to the briefing to hear how this may be off limits for advertisers.

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Ontario Doesn't Prioritize Restaurant Workers for 2nd Phase Vaccines

Mon, 22 Mar 2021 06:00:06 GMT

TORONTO — The Ontario government has announced that restaurant workers won't be included in Phase 2 of Ontario’s COVID-19 vaccine distribution. Why is the Ontario government is prioritizing industries that weren’t forced to shutter during lockdown? Servers must be in proximity to customers who aren't wearing masks but bank employees are more protected? Listen to the briefing to hear how the Ontario restaurant industry is advocating for their own protection.

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Social Media Holidays end of March 2021

Sun, 21 Mar 2021 06:00:17 GMT

Here are the social media holidays that will be trending on social media for the last 10 days of March 2021.

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#Holidays for March 20

Sat, 20 Mar 2021 06:00:48 GMT

Listen to the briefing to hear what social media hashtags are trending on social media today March 20, 2021.

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Facebook's New Augmented Reality Tool

Fri, 19 Mar 2021 06:00:34 GMT

Facebook is creating a wristband-type device that can interpret muscle commands as they travel through your ar. The device will allow take action within the digital environment.

Utilizing EMG, or electromyography, which translates electrical motor nerve signals while they travel through your body via sensors. It's game-changing technology and for some people, puts Facebook just a wee bit too close to our private thoughts. Listen to the briefing to hear how Facebook sees this technology impacting our lives.

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Looking at new online shoppers

Thu, 18 Mar 2021 06:00:04 GMT

Harvard Review has released some research looking at new online customers — those who were forced to start shopping online during the pandemic. COVID-19 forced many shoppers to make their first online purchases. But will these customers stick around? Listen to the briefing to hear what the research shows.

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Facebook Winning the Publishing Battle

Wed, 17 Mar 2021 06:00:25 GMT

Facebook announced on Tuesday March 16, 2021 that they have plans to launch a new platform for writers to self-publish their content, grow their audience and make money through monetization tools starting with subscriptions. Facebook said the platform will roll out in the coming months in the U.S. Listen to the briefing to hear how this will impact our news consumption.

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Female Labor Participation at a 33 Year Low

Tue, 16 Mar 2021 06:00:08 GMT

The coronavirus and its economic fallout disproportionately damaged American women. Hospitality and education were hit the hardest by lockdowns and these sectors skew more female. The greater share of domestic work that women perform in American society also prompted many to leave work and focus on caretaking. Where men made up the bulk of job losses seen during the financial crisis in 2009, the current recession has seen job losses land more equally. Listen to the briefing to hear what this might mean for restaurant and retail sectors.

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Is the Irish Pub In Danger?

Mon, 15 Mar 2021 02:08:54 GMT

During a third wave of Covid and a prolonged Iockdown, the pandemic has brought the Irish hospitality sector, and in particular, the pub industry, to its knees. Although each bar faces a different set of circumstances and challenges, one thing is very clear. Ireland's iconic watering holes face a deeply uncertain future. Listen to the briefing to hear how the Irish Pub is a key part of the community and how it may survive.

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Restaurant Rescue

Sun, 14 Mar 2021 06:00:33 GMT

The American Rescue Plan includes the Restaurant Revitalization Fund, which now will provide $28.6 billion in debt-free relief for small and mid-sized restaurants and is based on the original $109 billion RESTAURANTS Act passed by the House last year. Listen to the briefing to hear who qualifies for this money.

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St. Patricks Day Trivia

Sat, 13 Mar 2021 07:00:20 GMT

From Mental Floss — some fascinating bits of trivia about hospitality's biggest bar holiday…St. Patrick's Day. Listen to the briefing to hear some surprising facts about St. Patrick's Day.

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The Future of Restaurants

Fri, 12 Mar 2021 07:00:47 GMT

New research from Square tells us how restaurants are reimagining the way they do business to keep their operation running smoothly, improve their bottom line, and continue serving their customers.

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Ghost Kitchens May Not Be The Next Big Thing

Thu, 11 Mar 2021 07:00:34 GMT

Ghost kitchens have been growing for the past couple of years. They became big in 2020 as operators sought to expand their reach and increase sales without spending the funds to open a brick and mortar restaurant. Listen to the briefing to hear if customers are loving the Ghost Kitchen concept or not.

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Best Social Media Platforms to Advertise On

Wed, 10 Mar 2021 07:00:39 GMT

Tik Tok and Pinterest are strong social commerce platforms to advertise on. Listen to the briefing to hear how Tik Tok is working with Walmart for another in app shopping experience and how Pinterest is a great platform for search and finding new customers.

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The Best Social Media Sites to Market on 2021

Tue, 09 Mar 2021 07:00:08 GMT

Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business? The team from Tech.co share the stats you need to know about each social network in this infographic. Listen to the briefing to hear about Facebook and Instagram and how they've grown in 2020.

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Deep Fake Bob Ross Video?

Mon, 08 Mar 2021 07:00:07 GMT

Mtn Dew's campaign for the premiere of a "new" episode of Bob Ross's "The Joy of Painting" comes as brands incorporate nostalgic themes in their advertising. The instructional show ran on public TV stations from 1982 to 1994, and has gained a following among a younger generation of homebound viewers who are looking for tips on how to spend the hours in isolation during the pandemic. The show has been praised as an anecdote to the uncertainties of the health crisis, as Ross provides gentle instructions on how to complete an entire painting in 30 minutes while displaying a generally upbeat and caring approach to life. Listen to the briefing to hear how this campaign combines technology with nostalgia.

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Granny Chic Part 2

Sun, 07 Mar 2021 07:00:17 GMT

It's time to revisit those beloved items Nana's house which you never thought you'd want in your apartment. After all, as Rudy Saunders, designer at Dorothy Draper & Company, Inc, points out "there’s so much negativity in the world today—who doesn’t want to be surrounded by pretty, happy, comfortable things?" I know I do. Ahead, 10 things from your grandparents' house that are making a comeback. Listen to the briefing to hear what't trending for home decor.

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Granny Chic

Sat, 06 Mar 2021 00:52:42 GMT

In 2019, House Beautiful defined the aesthetic of the grandmillenial as a stylish young person with an appreciation for granny chic. Since then, we've only seen more evidence to support this, with everything from 80s patterns to 70s coluor palettes reappearing in current interiors, products, and pop culture.

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Ikea's New Domestic Equality Campaign

Fri, 05 Mar 2021 07:00:47 GMT

Ikea has made gender equality a bigger priority in recent years. In fiscal 2020, Ikea introduced digital unconscious bias training to try and mitigate prejudice internally, including in its interview process. The brand is shooting for an even gender split across its operations by 2022. Listen to the briefing to hear how their new campaign is going even further to address this important topic.

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McPlants

Thu, 04 Mar 2021 07:00:16 GMT

McDonald's and Yum Brands both announced strategic partnerships with plant-based meat producer Beyond Meat in February 2021. These big chains are embracing meat alternatives in a big way. Listen to the briefing to hear about their new alliance with Beyond Meat.

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SEO Strategies: Key Words

Wed, 03 Mar 2021 07:00:56 GMT

Here are all the latest SEO tips and tricks you need to know about how to optimize your copy for SEO.

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SEO Strategies: Backlinks

Tue, 02 Mar 2021 07:00:46 GMT

91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry. Listen to the briefing to hear what backlinks are and how easy it is to get them.

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In Praise Of SEO

Mon, 01 Mar 2021 07:00:21 GMT

Organic search is the most valuable marketing channel to focus on.Search engine optimization (SEO) is essential for every brand and business that operates online today.

Your company needs to have an SEO strategy. No matter what size business you are. Listen to the briefing to hear some mind-boggling SEO stats from Searchengineland.com

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COVID-19…lbs

Sun, 28 Feb 2021 07:00:10 GMT

If you’ve packed on pounds since March, know that you’re not alone. In a poll of more than 1,000 WebMD readers, nearly half of the women and almost one-quarter of the men said they’d gained weight “due to COVID restrictions.” Listen to the briefing to hear how this may change trends moving forward.

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Heinz Website Takes 57 Minutes to Load

Sat, 27 Feb 2021 07:00:39 GMT

The "Hold for Heinz" sweepstakes asks visitors of Heinz.com to wait 57 minutes to enter for a chance to nab one of 157 new burger kits from the condiment marketer. The kit includes a custom red spatula, apron, grill mitt, napkins, plates and Heinz's ketchup, relish and mustard. Listen to the briefing to hear how Heinz

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It's Crowded in the Woods These Days

Fri, 26 Feb 2021 07:00:24 GMT

As the COVID-19 pandemic continued, the search for things to do, people were reminded of something that right in their own backyards: the outdoors. With Zoom fatigue and tired of doom scrolling, people looked at local nature spots and said: "Hey — that's somewhere safe I could go". That's meant a sales boom for some retailers selling outdoor products and experiences. Listen to the briefing to hear what a consumer desire to be outside could mean for your business.

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What is Clubhouse?

Thu, 25 Feb 2021 07:00:32 GMT

Clubhouse is an invite-only social media app that allows users to launch or drop in on “Rooms” -- or audio-only chat rooms with friends, followers, or the general public. To join the app, users must have an iPhone and receive an invitation from a Clubhouse member. Is Clubhouse right for your brand? Listen to the briefing to find out.

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Loyalty Programs Pay Off

Wed, 24 Feb 2021 07:00:34 GMT

One in three consumers say the availability of a loyalty program would make them more likely to choose one restaurant over another in the coming months, which suggests such programs will be not just be a consumer expectation, but also a key to restaurants' recovery.

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Girl Scout Cookie Shoes

Tue, 23 Feb 2021 07:00:59 GMT

Girl Scout cookie fans can wear their love for the brand. Girl Scouts have worked with K-Swiss to create a new collection with shoe designs inspired by the iconic cookies : a mint green hue for Thin Mints, textured suede for Coconut Caramel (Caramel deLites or Samoas) and soft beige suede for the classic Shortbread or Trefoil cookies.

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Australia versus Google Update

Mon, 22 Feb 2021 07:00:40 GMT

The Australian Government’s Media Bargaining Code requires Facebook and Google to share revenue with Australian publishers for using any news content, including links to their sites. The blocking has begun — listen to the briefing to hear how things are going.

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# Holidays March 2021

Sun, 21 Feb 2021 07:00:01 GMT

Here are the hashtag holidays for March 2021.

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Going to the dogs

Fri, 19 Feb 2021 07:00:34 GMT

Bark Box has benefited from the increased popularity the sector has experienced since the start of the COVID 19 pandemic as we turn to our pets for comfort — and continue to spend on them — during times of uncertainty. Listen to the briefing to hear why bricks and mortar retailing is still important.

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Tips for Instagram Reels

Thu, 18 Feb 2021 07:00:45 GMT

Instagram has posted tips for Reels creators to improve their chances of being boosted and discovered, including not to post watermarks from competitors.

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What are Nano Influencers?

Wed, 17 Feb 2021 07:00:58 GMT

Smaller-scale influencers are called 'micro' or 'nano' influencers, and they can be highly valuable to your businesses, despite their relative audience size. Listen to the briefing to hear advice on how fo find the best nano influencers to partner with and why they can be a great asset for your business.

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Merlot is having a moment

Tue, 16 Feb 2021 01:27:04 GMT

Sales of “luxury” merlots increased 5 percent 2017 versus 2016, according to Nielsen, while a 2016 Wine Intelligence report found it was the No. 1 varietal of choice for American drinkers of all ages. Restaurants sold 8 percent more merlots costing $100 and up, according to Winemetrics 2016 Fine Dining Report. Listen to hear how Merlot is having a moment.

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Update on Tik Tok in the US

Mon, 15 Feb 2021 07:00:43 GMT

US President Joe Biden has paused legal action against TikTok and WeChat, which could have seen the apps banned in the United States. Listen to the briefing to hear where things stand.

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Valentine's Day Loves Small Businesses

Sun, 14 Feb 2021 04:18:08 GMT

Valentine’s Day is the fifth largest spending event in the U.S., according to the National Retail Federation (NRF).Even in the depths of a global pandemic consumers planning to shop local.

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#Holidays February 2021

Sat, 13 Feb 2021 07:00:33 GMT

Here's a list of the hashtag holidays that will be trending on social media for February 2021. It's a busy month folks.

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Google My Business Messaging

Fri, 12 Feb 2021 07:00:04 GMT

Google is adding the messaging function to Google My Business Profiles so businesses can respond quickly to customer messages right on the web browser. No more downloading an app and responding on a mobile device. Many businesses have desktop computers open and ready to use. Often it is easier and faster to type on a full size keyboard when responding to customer requests. So this should make the process of responding to customers easier for some businesses. Listen to the briefing to see where to set this up.

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Aunt Jemima Brand is Retired

Thu, 11 Feb 2021 07:00:06 GMT

2020 has been a year of reckoning for racial stereotypes so many brands, including Pepsico's Aunt Jemima pancake brand are retiring these avatars for more racially sensitive branding. Listen to the briefing to hear just how long the Aunt Jemima brand has been around and how Pepsi is investing in causes for young black women.

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Tips are down — especially for Black restaurant workers

Wed, 10 Feb 2021 07:00:55 GMT

New research by One Fair Wage reveals that though Black workers represent a majority of the tipped service industry, they are making the least amount of money. Listen to the briefing to hear some disturbing statistics on how Black restaurant workers are experiencing racism with tipping.

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Pizza Hut has best quarter in 10 years

Tue, 09 Feb 2021 07:00:38 GMT

Pizza Hut and other pizza operators have been busier than ever during the pandemic. Listen to the briefing to hear just how strong their sales have been

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Is Facebook Usage Declining?

Sun, 07 Feb 2021 07:00:57 GMT

Facebook user stats in US and Canada are dipping. Is this an indication that Facebook is losing steam as a platform? Listen to the briefing to hear what the latest statistics are indicating.

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Valentine's Day 2021

Sat, 06 Feb 2021 07:00:38 GMT

Listen to the briefing to hear who consumers are spending money on this Valentine's Day and how much they plan on spending.

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Uber Eats and Wayne's World

Fri, 05 Feb 2021 07:00:48 GMT

Uber Eats is launching their first-ever Super Bowl commercial starring the guys from Wayne's World, to announce they are waiving the fees for their delivery service and giving back to local restaurants. Listen to the briefing to hear how Uber Eats is giving back to the restaurant industry.

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Amazon's Monster Quarter

Thu, 04 Feb 2021 07:00:51 GMT

Amazon's monster quarter to end 2020 was capped by the announcement that Jeff Bezos is stepping aside. Listen to the briefing to hear just how much Amazon grew and where the company might go next.

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The Surprising Top Super Bowl Foods

Wed, 03 Feb 2021 07:00:37 GMT

Google has released the top searches by state for Super Bowl foods. The Big Game is this February 7. Listen to the briefing to hear what the most unusual searches are by state. There are some surprises on the list!

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Martha Stewart launches CBD Chews for Dogs

Tue, 02 Feb 2021 07:00:34 GMT

Martha Stewart has partnered with Canopy Growth in Canada to develop Cannabis infused treats for dogs. Listen to the briefing to hear what products she's launched.

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Wine Holidays

Sun, 31 Jan 2021 07:00:11 GMT

Here are the international wine holidays for February 2021.

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Top 3 Food Trends for 2021 According to Mintel

Sat, 30 Jan 2021 07:00:55 GMT

Mintel, the experts in what consumers want and why, has today (12 January 2021) announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour:

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Taking Bitcoin as Payment and Who Invented It?

Fri, 29 Jan 2021 07:00:11 GMT

Cryptocurrencies are known as digital or virtual currency and this can be transferred between individuals over the internet. Cryptocurrencies provide the following advantages to retailers and restaurants:

Fast transactions
Low processing fees
No chargebacks
Local and international transactions
Payment conversion to any fiat currencies such as USD or CAD.

Listen to the briefing to hear who invented Bitcoin and how to start accepting Bitcoin if you want to take it as tender.

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Sports consumption during COVID has changed

Wed, 27 Jan 2021 07:00:03 GMT

Snapchat has released some new data on how sports fans have changed their loyalty to teams and types of sports during the COVID pandemic. The shifts are interesting.

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Hashtag Holidays Feb. 2021

Tue, 26 Jan 2021 07:00:46 GMT

Hear what topics are trending on social media for Feb. 2021

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Google versus Australia

Mon, 25 Jan 2021 12:15:44 GMT

Google is threatening to remove its services from Australia if the government charges for news services - listen to the briefing to hear how this may play out.

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Responding to Bad Google Reviews

Mon, 25 Jan 2021 12:15:44 GMT

Google has just update their form to help you request an unfair review is removed from your profile. Handy to have especially if the angry customer has you confused with another business.

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Fashion makes a comeback

Fri, 22 Jan 2021 07:00:34 GMT

It's a good sign that trend watchers are starting to predict what retail sectors will thrive post-pandemic. Listen to the briefing to hear who will be on the side of growth.

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New Relief for US Restaurants

Thu, 21 Jan 2021 07:00:16 GMT

The Biden Administration is signalling that they will offer the US restaurant industry some aid but there are some groups tabling concerns about tipping. Listen to the briefing to hear what help is being proposed.

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What's an algorithm?

Wed, 20 Jan 2021 07:00:05 GMT

Programmers use algorithms to decide what content we see online. Listen to the briefing to hear what an algorithm is, how it works and why we should be very careful believing everything we read without checking several different credible sources.

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Mother's Little Helper in a Glass

Tue, 19 Jan 2021 07:00:15 GMT

Mother's little helper was a term coined in the 1960's to refer to valium, a drug used to relax. Doctors prescribed it for women with young children. Listen to the briefing to hear how COVID-19 has shifted wine consumption by younger consumers. There may be a correlation.

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Many Happy Returns and Why It's Important

Mon, 18 Jan 2021 07:00:01 GMT

With an explosion of online shopping comes a corresponding spike in returns for refunds or replacement. Listen to the briefing to hear just how important a generous returns policy is.

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What's important to online shoppers?

Sun, 17 Jan 2021 07:00:01 GMT

Listen to the briefing to hear what new research from Facebook reveals is important to consumers in terms of buying "convenience" and what they would do with that extra time.

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Walmart and grocery delivery

Sat, 16 Jan 2021 07:00:06 GMT

Walmart is piloting a revolutionary new locked drop box for grocery delivery. Listen to the briefing to hear how this new technology works.

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Restaurant closures - impact on the wine industry

Fri, 15 Jan 2021 07:00:47 GMT

New research from the Silicon Valley Bank reveals how much wineries have lost with restaurants being closed.

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In-store versus On-line shopping priorities

Thu, 14 Jan 2021 07:00:24 GMT

Facebook has released new research that sheds some light on the top reasons people choose to shop at a store in person or on-line. Listen to the briefing to hear what the top motivating factors are.

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Trouble with Facebook Ads?

Wed, 13 Jan 2021 07:00:40 GMT

The US political situation has changed how social media platforms allow and deliver content. Advertisers are getting caught in the middle. Listen to the briefing to hear how Facebook's attempts to address the spread of misinformation is impacting advertisers.

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How often should you post on social media?

Tue, 12 Jan 2021 07:00:34 GMT

We often worry about being a nuisance to our followers on social media.Listen to the briefing to hear how often the research tells us we should post to get the most engagement.

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SEO Bad Habits to Stop Part 2

Mon, 11 Jan 2021 07:00:03 GMT

Here is part 2 of the list of bad SEO habits we need to quit doing now.

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#holidays Jan 2021

Sun, 10 Jan 2021 07:00:42 GMT

Here are the social media holidays trending for mid Jan. 2021

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What's #TBT and do other days of the week have a hashtag?

Sat, 09 Jan 2021 07:00:54 GMT

Throwback Thursday is a very popular social media hashtag - it got us wondering if other days of the week also had their #TBT equivalent. Listen to the briefing to find out.

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Top SEO Mistakes Part 1

Fri, 08 Jan 2021 07:00:30 GMT

SEO is the art of leaving digital breadcrumbs for your customers to follow to find you. Listen to the briefing to hear what SEO habits you need to break.

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Which Countries are Feeling Most Positive?

Thu, 07 Jan 2021 07:00:46 GMT

Deloitte is measuring the sentiment around feeling positive, negative and neutral and it's easy to see that some countries are faring better than others. Listen to the briefing to hear who's optimistic and who isn't

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What is Afterpay?

Wed, 06 Jan 2021 07:00:24 GMT

Retailers used to offer layaway so consumers could buy things over several (often) interest-free payments. Listen to the briefing to hear how this old practice is finding new life in the digital world.

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What's an "Insperience"?

Tue, 05 Jan 2021 07:00:10 GMT

While the COVID pandemic has made it necessary for businesses to bring their experiences to the customers instead of having the customer come to them — it's become big business and may be here to stay.

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10 Most Searched Recipes 2020

Mon, 04 Jan 2021 07:00:21 GMT

Google Trends has listed the top ten recipe searches for 2020. There are definitely some surprises here so listen to the briefing to hear what recipes people are searching for.

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Are we wearing less makeup during COVID-19?

Sun, 03 Jan 2021 07:00:40 GMT

Listen to the briefing to hear if cosmetics have proven themselves to be recession proof during the pandemic. Certain cultures are more inclined towards skincare instead of colour cosmetics.

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Boost your local SEO with links and backlinks

Sat, 02 Jan 2021 03:35:49 GMT

As local SEO becomes a vital recovery strategy for restaurants and retail stores, optimizing your content with rich links and backlinks to other local sites is paramount. Listen to the briefing to hear how to get started.

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Local SEO: Optimizing for the "Near Me" Search

Fri, 01 Jan 2021 07:00:40 GMT

Searches using the term "near me" with buying intent (they're ready to purchase immediately) - has soared in recent years. Listen to the briefing to hear just how common the "near me" search is and what categories can most benefit by optimizing for the type of search.

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How to Sabre a Bottle of Champagne

Thu, 31 Dec 2020 07:00:55 GMT

We're all ready to stick a fork in 2020. In honour of New Year's Eve, today's flash briefing will walk you through how to sabre a bottle of champagne to ring out this annus horribilis in style.

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Rock the local SEO with images

Wed, 30 Dec 2020 07:00:41 GMT

Google business profiles with pictures get more click throughs and requests for directions. Listen to the briefing to hear what kinds of pictures you should have.

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10 Ways to Boost your Local SEO strategy

Tue, 29 Dec 2020 07:00:51 GMT

January is a slower time most years and this year will no doubt offer more time for planning. Job one should be to up your local SEO strategy. Listen to the briefing to hear what your first step should be.

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#Hashtag Holidays for January 2021

Mon, 28 Dec 2020 07:00:52 GMT

Here are the social media holidays that will be trending early January 2021. Listen to the briefing to hear what's going to be hot in terms of the #holidays.

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Curbside Pickup will stay popular post-COVID

Sun, 27 Dec 2020 07:00:19 GMT

Shopify has done some research with consumers to gauge their plans regarding in-store shopping. Listen tot he briefing to hear just how long curbside pick up will stick around and grow post-COVID.

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Influencer Marketing for 2021

Thu, 24 Dec 2020 07:00:41 GMT

Influencer marketing is shifting in how it connects to an audience. Listen to the briefing to hear how the content is changing and what cohort is most powerful in this sector.

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CDC says restaurant workers should be vaccinated first

Wed, 23 Dec 2020 07:00:14 GMT

The Center for Disease Control in the US is advocating the practice of vaccinating restaurant workers first for Coronavirus. Listen to the briefing to hear what new issues that may raise.

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What is bracketing and why are customers doing it?

Tue, 22 Dec 2020 07:00:08 GMT

With the rise in online shopping, some operational inefficiencies are skyrocketing. Bracketing is a practice that consumers are employing to make their shopping more successful. Listen to the briefing to hear what this trend is about and what it might mean for your business.

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The Great Conjunction

Mon, 21 Dec 2020 07:00:12 GMT

The planets Saturn and Jupiter are closer in the sky than they've been for 800 years. Listen to the briefing to hear the trending hashtags for "The Great Conjunction".

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Instagram adds new features to Reels and IG Stories

Sun, 20 Dec 2020 07:00:32 GMT

Instagram Reels allows us to create video content similar to TikTok. New features will allow you to add and edit audio as a voice over or music. Listen to the briefing to hear more.

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3 Shopping Trends for 2021

Sat, 19 Dec 2020 07:00:32 GMT

Facebook IQ's new report tells us what to expect post pandemic as customer shopping habits change for good.

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TikTok and Walmart Host A Shopping Event

Fri, 18 Dec 2020 07:00:49 GMT

Walmart has tentatively agreed to buy 7.5% of TikTok and on December 18 they are hosting a shopping event where TikTok stars will showcase new products and customers can make purchases without leaving the app. Listen to the briefing to hear more about this ground-breaking event.

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Shop Shifting

Thu, 17 Dec 2020 07:00:25 GMT

Neilson is tracking the shift in spending patterns as people continue to work from home. Where we buy our food has shifted from urban retailers to rural ones. Listen to the briefing to hear if this change is to be permanent.

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Retailers are struggling with contactless payments

Wed, 16 Dec 2020 07:00:48 GMT

Retail Dive is reporting that many retailers are struggling to make contactless payments work smoothly in their operations. Listen to the briefing to hear whether contactless payments are here to stay.

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Domino's is giving out bonuses to employees

Tue, 15 Dec 2020 07:00:22 GMT

Pizza is having a moment and Domino's sales are up. So are costs but they've just announced they're giving their 11,500 employees a bonus. Listen to the briefing to hear why they're doing this.

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Shipping will be 2X longer this year

Mon, 14 Dec 2020 07:00:21 GMT

Online sales are up, shipping capacity is down. These two competing forces are causing some serious delays. Listen to the briefing to hear just how late your Christmas packages will be.

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Door Dash Has its IPO

Sun, 13 Dec 2020 07:00:06 GMT

Delivery services have been a challenge to make profitable. Listen to the briefing to hear why Door Dash is suddenly attractive to investors.

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The LCBO back peddles on wine sales with food delivery

Sat, 12 Dec 2020 07:00:53 GMT

The sale of alcohol is very highly regulated in Ontario Canada. Allowing restaurants to include alcohol with food delivery was a welcome change to survive the pandemic. Find out why Ontario restaurants were gobsmacked last week when the LCBO announced its new initiative.

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App Use is Skyrocketing

Fri, 11 Dec 2020 07:00:12 GMT

The COVID-19 pandemic has caused the downloading and use of apps to skyrocket. Listen to the briefing to hear which apps are the most popular.

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Most Popular Tweets of 2020

Thu, 10 Dec 2020 07:00:17 GMT

Twitter has released the most popular tweets and trends in many different sectors: music, sports, politics and there are some surprises. Listen to the briefing to hear what people are responding to.

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#Holidays December2020

Wed, 09 Dec 2020 07:00:21 GMT

Here are the social media holidays that you can tap into to draw new customers to your social media feed. These will be trending in December 2020.

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YouTube Takes Down Hate Speech

Mon, 07 Dec 2020 07:00:48 GMT

YouTube is using AI to monitor and take down content that includes hate speech and hurtful comments. Listen to the briefing to hear just how common these kinds of posts are.

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Curbside Pickup is Having a Moment

Sun, 06 Dec 2020 07:00:14 GMT

New research from the Black Friday and Cyber Monday shopping patterns is indicating that curbside pick up is growing by double digits over last year. It also converts to a sale at higher rates. Listen to the briefing to hear how you can easily promote this.

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What is the Return on Investment for Digital?

Fri, 04 Dec 2020 07:00:25 GMT

Restaurant Dive reports that a vast majority of Quick Serve Restaurant executives see implementing a digital channel as key to their success going forward. Those who have launched digital initiatives see a big return on investment. Listen to the briefing to hear how big the ROI is.

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Sexual Harassment has Increased During the Pandemic

Thu, 03 Dec 2020 07:00:24 GMT

There are some disturbing statistics reported by Restaurant Dive with research from the group One Fair Wage. During the pandemic, sexual harassment has increased and tips have decreased. Listen to the briefing to hear why.

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Facebook Algorithm Changes

Wed, 02 Dec 2020 07:00:07 GMT

Facebook is shifting its algorithms to shift to a "kinder, gentler" tone. You may see your data and traffic shift on the social media platform. Listen to the briefing to hear what changes to Facebook are ahead for 2021

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What is a Black Swan Event?

Sat, 28 Nov 2020 07:00:04 GMT

If you hear economists refer to Black Swan events, they're speaking about something very rare. We are living through the second Black Swan event in less than 15 years which is in itself very rare. Listen to the briefing to hear what a Black Swan event is and why they are so enlightening.

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Holiday 2020 Sales Forecast

Wed, 25 Nov 2020 07:00:07 GMT

The National Retail Federation has released their forecast for a sales increase this holiday season over last year. Good news for retailers so listen to the briefing to hear how healthy the growth is predicted to be.

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#Holidays End of November 2020

Sun, 22 Nov 2020 07:00:56 GMT

Listen to the briefing to hear what hashtag holidays are trending for social media at the end of November 2020.

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&Pizza Raising Minimum Wage to $15

Fri, 20 Nov 2020 07:00:26 GMT

The Washington DC restaurant chain &Pizza has announced it's planning to raise minimum wage for their employees to $15 by 2022. Listen to the briefing to hear how long it's been since minimum wage has been increased.

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The State of Influencer Marketing for 2021

Thu, 19 Nov 2020 07:00:00 GMT

Social media is littered with lots of "sales funnel focused snake oil sales people" who pose as influencers. They don't necessarily prove to be the best partners for businesses to work with. Listen to the briefing to hear how you can tap into the influencer trends for 2021.

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How will Black Friday Change in 2020?

Wed, 18 Nov 2020 07:00:43 GMT

A new article on Retail Dive reviews the predictions and sales trends that will make Black Friday 2020 very different from the Black Fridays that came before it.

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Will front of house survive the pandemic?

Tue, 17 Nov 2020 07:00:11 GMT

The restaurant industry will most certainly survive the pandemic but "front of house" service will be the piece that takes the biggest hit. Listen to the briefing to hear how restaurants are adding more drive through and how it's putting their sales on rocket fuel.

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The Gap Between Chains and Independents

Mon, 16 Nov 2020 07:00:06 GMT

Nations Restaurant News has released findings by Bank of America about where consumers are spending their restaurant dollars. It's important insight for the independent restaurant operator.

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Allbirds is raising prices on Black Friday

Sun, 15 Nov 2020 07:00:54 GMT

Allbirds has announced that it will raise prices on Black Friday instead of offering deals. Listen to the briefing to hear why the company has decided to slow the sales frenzy.

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Hashtag Holidays for November 2020

Sat, 14 Nov 2020 07:00:47 GMT

Listen to the briefing to hear all the hashtag holidays that will be trending through November.

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What's trending for Christmas Gifting on Pinterest #2

Fri, 13 Nov 2020 07:00:22 GMT

Listen to the briefing to hear what people are pinning to their boards as we get ready to hunker down at home for the winter. There are clues as to what they might want for Christmas.

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Pinterest Holiday Trends #1 Thank You

Thu, 12 Nov 2020 07:00:19 GMT

Listen to the briefing to hear what holiday gifting trends Pinterest is highlighting in their new report. Trend #1 is called "When thanks just isn't enough".

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Gift Card Sales are Projected to Spike

Wed, 11 Nov 2020 07:00:43 GMT

Listen to the briefing to hear the latest projections from Blackhawk Network around how much more consumers are expected to spend on restaurant gift card purchases as Christmas gifts.

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This restaurant is only allowing local residents to dine in

Tue, 10 Nov 2020 07:00:54 GMT

As some areas get hit harder with the COVID-19 virus and shut down, those customers often go to other areas in search of dining. One restaurant in St. Catharines Ontario has decided to only allow local patrons to dine in. Listen to the briefing to hear how they've communicated this message.

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Top Social Media Trends for 2021: The Socially Conscious Customer

Mon, 09 Nov 2020 07:00:47 GMT

The top trend for 2021 is the rise of the socially conscious customer and they will want you to state loud and clear where you stand. Listen to the briefing to hear how to be savvy about your messaging.

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Uber Eats is closer to becoming profitable

Sat, 07 Nov 2020 07:00:26 GMT

Uber Eats is projected to reach profitability 3 years earlier than projected. Listen to the briefing to hear how the delivery company is expanding and starting to be a more attractive option for operators.

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Social Media Trends Predictions for 2021 #2

Fri, 06 Nov 2020 07:00:57 GMT

A timely issue and trend — social media will be clamping down on "Fake New" in 2021. Listen to the briefing to hear how you can prepare your business for these upcoming changes.

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Social Media Trend Predictions for 2021 #3

Thu, 05 Nov 2020 07:00:40 GMT

Social media platforms — the "Big 3": Facebook, Instagram and Twitter are under scrutiny and developing new features at a break-neck pace. Listen to the briefing to hear what they have planned and how you can focus your energy.

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Social Media Trend Predictions for 2021 #4

Wed, 04 Nov 2020 03:49:44 GMT

Looks like the tried and true marketing tactics like email newsletters, podcasts, direct mail will be big for 2021. Listen to the briefing to hear how you can tap into this trend easily.

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Social Media Trend Predictions 2021 #5

Tue, 03 Nov 2020 07:00:17 GMT

VR, Facebook's Horizon are going to put Farmville on steroids. Listen to the briefing to hear how some smart brands are getting their social game on and delighting customers in the process.

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Top 10 Social Media Predictions for 2021 #6

Mon, 02 Nov 2020 07:00:51 GMT

Talk Walker has published the top 10 social media trends for 2021. #6 is all about the rise of conversational commerce.

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Social Media Holidays Nov. 2020

Sun, 01 Nov 2020 07:00:37 GMT

See what "national day of" social media-friendly days are trending for early November 2020.

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Halloween Trivia 2020

Sat, 31 Oct 2020 06:00:17 GMT

Listen to the briefing to hear what the trends are for Halloween 2020.

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Social Media Trend Predictions for 2021 #7 Nostalgia

Fri, 30 Oct 2020 06:00:42 GMT

Searches for things nostalgic spiked 88% this past spring. Listen to the briefing to hear how you can tap into this big trend for 2021.

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Social Media Trends 2021 #8 Memes

Thu, 29 Oct 2020 06:00:46 GMT

Talkwalker has listed their top 10 predictions for the 2021social media trends. Listen to the briefing to hear why memes will be a bigger story next year.

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Social Media Predictions 2021 #9

Wed, 28 Oct 2020 06:00:47 GMT

The top 10 social media predictions for 2021 as reported by TalkWalker.

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Top 10 Social Media Predictions for 2021 #10

Tue, 27 Oct 2020 06:00:02 GMT

Talk Walker has released their top 10 predictions for social media trends for 2021. We're counting them down one at a time over the next 10 days and here is #10.

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#Holidays End of October 2020

Sun, 25 Oct 2020 06:00:09 GMT

Listen to the briefing to hear what social media holidays you can tap into to get some traction on social media for the end of October 2020.

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Update on The TikTok Sale: Part 3

Sat, 24 Oct 2020 02:46:41 GMT

The forced sale of TikTok continues to be in limbo. Listen to the briefing for an update as to what the real issue is.

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Product Tags on Instagram Ads

Fri, 23 Oct 2020 02:46:54 GMT

The latest IG update gives you the ability to create Instagram ads with product tags using Ads Manager. This new feature lets you to add Instagram's product tags directly to your paid promotions. Listen to the briefing to hear about the launch.

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What is Swipe Copy?

Thu, 22 Oct 2020 06:00:37 GMT

Many talented copywriters use swipe copy to up their communications game. Listen to the briefing to hear how to do this.

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Layaway Just Went Digital

Wed, 21 Oct 2020 06:00:13 GMT

Afterpay has just launched a mobile wallet that lets your customers have the items they want now with 4 easy payments — no interest or fees. Listen to the briefing to hear how it works.

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Pizza Is Having a Moment

Tue, 20 Oct 2020 06:00:45 GMT

Pizza operators have pivoted quickly and capitalized on pizzas appeal as a shared, cost-effective meal. Listen to the briefing to hear why you might want to put pizza on your menu.

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7 months in — where are restaurants now?

Mon, 19 Oct 2020 06:00:45 GMT

Restaurant Dive's latest report with research from the National Restaurant Association reveals that within the challenging news, there are signs of a way forward. Listen to the briefing to hear what they've found.

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Hashtag Holidays Mid October 2020

Sun, 18 Oct 2020 06:00:03 GMT

Listen to the briefing to hear what hashtag social media "day of" posts will be trending for mid October 2020.

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So How Did Amazon Prime Day Go?

Sat, 17 Oct 2020 02:03:52 GMT

Early numbers are flowing in so we can see how Amazon Prime Day went in terms of a sales lift over 2019. Listen to the briefing to hear where the traffic went.

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Gen Z Often Struggles with E-Commerce Sites

Fri, 16 Oct 2020 06:00:17 GMT

New research reported by GoMoxie reveals that 62% of consumers who struggle with their online purchases — abandon their cart. Listen to the briefing to hear which consumer segments struggle the most. The answer may surprise you.

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Curbside Pickup gets faster

Thu, 15 Oct 2020 06:00:02 GMT

Curbside pick up is growing rapidly as people consume more food off-premise. Listen to the briefing to hear some of the statistics around just how quickly customers expect you to bring them their food.

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Foodservice Facts 2020 Report Update

Wed, 14 Oct 2020 06:00:08 GMT

Restaurants Canada has released its 2020 Foodservice Facts report with some interesting statistics and updates.

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Teen Spending Hits its Lowest Level in Two Decades

Tue, 13 Oct 2020 06:00:18 GMT

Piper Sandler has just released its 40th biannual "Taking Stock with Teens" report. Teen spending is down to its lowest level in two decades. Listen to the briefing to hear how teens have shifted their spending during the pandemic and how it may impact them as they move through their lives.

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Amazon, Facebook, Google and Apple - What's Ahead for Them?

Sun, 11 Oct 2020 21:15:01 GMT

A recent House Report has called for the "Structural Separation of Big Tech". Listen to the briefing to hear why small businesses need to focus on self dominion as much as possible. There are head winds ahead for these big companies and your audience on social media or market place selling platforms may be at risk. Listen to the briefing to hear why you need a plan.

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How Many Retailers Depend on Holiday Sales to Survive?

Sun, 11 Oct 2020 06:00:59 GMT

Listen to the briefing to hear about new research that reveals just how many retailers are dependent on holiday sales to survive.

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1/3 of Toronto's COVID Cases Have Come From Restaurants

Sat, 10 Oct 2020 06:00:11 GMT

As we continue to dance with the COVID-19 virus; another business interruption may be in the cards. What are some of your options for developing new streams of income to get through to the end of the tunnel?

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Happy Amazon Prime, Back to School, Halloween and Holiday Sale

Fri, 09 Oct 2020 06:00:30 GMT

With Amazon Prime Day landing October 13 and 14 and Back to School running late and pandemic shipping moving holiday forward — all of these major holiday shopping events are colliding mid October right around Halloween too. Listen to the briefing to hear how smaller retailers can ride the wave of excitement and thrive.

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Facebook Business Suite is Launched

Thu, 08 Oct 2020 06:00:11 GMT

Facebook Business Suite has just been launched and it makes it easier for you to manage both platforms. Listen to the briefing to hear how the new integrated services will help your business.

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Update on Ghost Kitchens

Wed, 07 Oct 2020 06:00:03 GMT

The conscious uncoupling of front of house from back of house has created ghost kitchens. They drive both efficiencies and profitability — are they to be a permanent trend?

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Is Halloween Cancelled?

Tue, 06 Oct 2020 06:00:31 GMT

Halloween is a big retail holiday and it will be impacted this year as we enter the second wave of the COVID pandemic. Listen to the briefing to hear what Halloween categories are selling well in spite of the changes.

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Powell's Books Breaks up with Amazon

Mon, 05 Oct 2020 03:21:43 GMT

After a couple of decades of selling their books through Amazon, Powell's books has decided to stop selling through Amazon. Listen to the briefing to find out why they made this decision.

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RUSH Auctions wine and Guitars for Hospitality

Sun, 04 Oct 2020 06:00:47 GMT

Check out waddingtons.ca to see the wines and guitars that Geddy Lee and Alex Lifeson are auctioning off to support the Ontario Hospitality Industry.

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Hashtag Holidays Early October

Sat, 03 Oct 2020 06:00:44 GMT

Here are the hashtag holidays trending all over social media for early October.

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Amazon Launches Paying with Palm Recognition

Fri, 02 Oct 2020 06:00:37 GMT

Amazon has just announced they are launching technology that lets customers pay with their palm print.

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World's First Pizza Subscription Service

Thu, 01 Oct 2020 06:00:10 GMT

A premium pizza restaurant - General Assembly Pizza has launched a DTC (Direct to Consumer) subscription model for its pizzas.

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Target Announces "Target Deal Days" to Compete with Prime Days

Wed, 30 Sep 2020 06:00:55 GMT

Start your engines; the big boys of retailing — Amazon and Target are running their "Prime Day" sales mid October.

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Dining Outdoors Year Round?…Yes.

Tue, 29 Sep 2020 06:00:08 GMT

New York City has close off 87 streets completely to traffic so restaurants can use the space outside to dine in a safer manner. The city has decided to extend this to a year-round option. Listen to the briefing to hear how this could play out long term.

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Walmart Plans to Extend Black Friday

Mon, 28 Sep 2020 06:00:48 GMT

Walmart and Amazon are expecting this holiday season to be primarily an online and more extended event. Listen to the briefing to hear where to begin to prepare for a very unusual holiday 2020.

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Looks Like We Know When Amazon Prime Day Will Be

Sun, 27 Sep 2020 06:00:17 GMT

Black Friday and Cyber Monday will be a more protracted period of time this year. There's strong rumour that Amazon Prime Day will be announced on September 27. Listen to the briefing to hear when the holiday retail period will kick off.

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Pick Up Lockers

Sat, 26 Sep 2020 06:00:12 GMT

As BOPIS becomes more prevalent — delivering goods in a safe contactless way will be an important service. Pick up lockers are on the rise to solve this problem. Listen to the briefing to hear more.

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Shopify's Internal Data Breach

Fri, 25 Sep 2020 06:00:59 GMT

Shopify has fired two employees who stole data from more than 100 merchants. The breach potentially exposed the personal information of consumers who shopped on merchant web stores. Listen to the briefing to hear the latest developments.

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The TikTok Acquisition Saga Continues

Thu, 24 Sep 2020 06:00:55 GMT

Apparently the honeymoon around the TikTok/Oracle/Walmart deal was short-lived. The parties seem to have very different opinions as to who will run the show. Listen to the briefing to hear the update.

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The Custody Fight for TikTok is Over

Wed, 23 Sep 2020 03:48:50 GMT

Hot off the press — a deal for Walmart and Oracle to purchase a share of TikTok giving it US control. This is a game-changer for e-commerce.

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Will people hoard again if there's a second wave?

Tue, 22 Sep 2020 17:02:25 GMT

If we are in a second wave, will there be shortages and hoarding again?

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Guess What's Hot?…Heat

Mon, 21 Sep 2020 04:52:34 GMT

Think about how you can help your customers continue to enjoy the great outdoors because it looks like we're going to want to be out more this winter.

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Hashtag Holidays for End of September

Sun, 20 Sep 2020 06:00:20 GMT

Listen to the briefing to hear what social media #hashtags will be trending late September 2020.

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Amazon Finally Talks About Prime Day

Sat, 19 Sep 2020 06:00:23 GMT

Amazon has finally broken their silence to tell us whether or not they intend to have a Prime Day in 2020. Listen to the briefing to hear their statement and to find out how Amazon Prime is growing in Canada.

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Shopify's BFCM Webinar Tips

Fri, 18 Sep 2020 06:00:32 GMT

What is Shopify reporting in terms of the trends they're seeing for Black Friday and Cyber Monday. Listen to the briefing to hear how 2020 is shaping up to be quite different.

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CyberMonday Prep: How to tag customers in your POS

Thu, 17 Sep 2020 06:00:30 GMT

Segmenting your customers will allow you to send specific messages to customers who are more likely to buy. As you get ready for Cyber Monday this year — having your customers tagged is a must.

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Cyber Monday Prep: Email Tips

Wed, 16 Sep 2020 16:10:00 GMT

Email is your front line strategy for doing well this Cyber Monday. Here are some things to look at first as you get your list ready.

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Pricing for Cyber Monday

Mon, 14 Sep 2020 06:00:29 GMT

Cyber Monday is just 77 days away. What is your pricing strategy going to be?

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Is Halloween Cancelled in 2020?

Fri, 11 Sep 2020 06:00:51 GMT

Halloween is now even more popular with adults and this year — we all need a little fun. Listen to the briefing for ideas on how to execute a "reverse trick or treating" for your customers.

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What are people typing into Google?

Thu, 10 Sep 2020 06:00:36 GMT

Google trends tells us by country what the most popular search terms are. Listen to the briefing to hear what people are searching for when it comes to restaurants.

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Just How Popular is the Travis Scott Happy Meal?

Wed, 09 Sep 2020 06:00:31 GMT

McDonald's hasn't had a celebrity endorsement of their Happy Meals in decades. Listen to the briefing to hear why their alliance with Travis Scott is different.

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Which countries are becoming more anxious?

Mon, 07 Sep 2020 06:00:32 GMT

Listen to the briefing to hear which countries are becoming more anxious week over week. A worried consumer may behave quite differently from a less anxious one.

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How has the pandemic changed Gen Z?

Sun, 06 Sep 2020 06:00:08 GMT

Marketing Dive has just released some research about how the pandemic has changed Gen Z shopping habits and what they miss the most. Listen to the briefing to find out.

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How will Black Friday and Cyber Monday be different this year?

Sat, 05 Sep 2020 06:00:56 GMT

Black Friday is November 27 and Cyber Monday is November 30 this year. Listen to the briefing to hear how major retailers are changing their strategy this year so you can prepare too.

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What's the difference between Omnichannel and Multichannel?

Fri, 04 Sep 2020 06:00:16 GMT

As you prepare for a very unusual fall/holiday selling period, channel innovation could offer you an opportunity for growth.

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How Amazon Innovated the Customer Experience

Thu, 03 Sep 2020 06:00:59 GMT

You'll need to innovate this holiday season to adapt to new operational realities. Listen to the briefing for ideas on how you can work with the cards you've been dealt to create new and exciting customer experiences.

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The History of the Happy Meal

Wed, 02 Sep 2020 06:00:20 GMT

The McDonald's Happy Meal has been around for decades and is an example of innovation by reconfiguring the product ecosystem. Listen tot he briefing to hear how this might work for your business.

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Is the "Quarantine 15" weight gain for real?

Mon, 31 Aug 2020 06:00:37 GMT

New research gives us some clues as to what the next big eating trends will be. 2020 has been a curve ball for everyone and a reckoning with the scale is happening.

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Hashtag Holidays The First Part of September

Sun, 30 Aug 2020 06:00:41 GMT

These are the hashtag holidays for the first part of September.

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What are the top reasons people purchase meal kits?

Sat, 29 Aug 2020 06:00:05 GMT

Meal kits are up by a whopping 53% according to research by Nielsen. It's not because people are afraid of going to the grocery store — listen to the briefing to hear what the #1 reason is.

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Cyber Monday | Holiday Prep: Part 4 - Process Innovation

Fri, 28 Aug 2020 14:38:50 GMT

Large companies like General Electric, 3M and McDonalds have used process innovation for years to drive new paths to growth. Listen to the briefing to hear how small businesses can do this too.

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Cyber Monday and Holiday Prep: Part 3 Innovation: Structure

Thu, 27 Aug 2020 06:00:49 GMT

There are ways you can make space for innovative thinking. You'll need that this year to adapt to unusual business conditions due to the COVID pandemic. Listen to the briefing to hear how you could restructure your business to help innovative thinking thrive.

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Holiday | Cyber Monday Boot Camp Part 2: Innovation - Your Network

Wed, 26 Aug 2020 06:00:13 GMT

We're looking at the ways to create innovation and in day 2 it's all about your network and supply chain. Listen to hear how you might reimagine that structure so you can create new connections to your customers more profitably.

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How to Innovate Part 1: Your Profit Model

Tue, 25 Aug 2020 06:00:43 GMT

One of the fastest ways to grow your business is to reinvent your profit model. Listen to the briefing to hear how you might think of new ways your restaurant or retail space could quickly and effectively drive profit for you.

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Cyber Monday | Holiday Prep: Tips on How to Innovate

Mon, 24 Aug 2020 06:00:04 GMT

Cyber Monday is Nov. 30 which is just 14 weeks away. Listen to the briefing to hear tips and advice on how to plan for a more virtually delivered season.

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Tips for Boosting your Social Media Posts

Sun, 23 Aug 2020 06:00:51 GMT

Listen to the briefing to hear why encouraging more engagement on social media is the best way to help new customers discover you.

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Ready for Some Good Retail News?

Sat, 22 Aug 2020 06:00:39 GMT

Canada is seeing growth in all provinces and in all retail sectors which bodes well for a "V" shaped recovery.

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Holiday Playbook: What Categories are Hot?

Fri, 21 Aug 2020 06:00:24 GMT

People are shopping more online but the categories they're interested in have shifted since the start of the pandemic. Listen to the briefing to hear what's going to be hot for Fall 2020.

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Holiday and CyberMonday Prep: Creating a Great Virtual Experience

Thu, 20 Aug 2020 06:00:24 GMT

How can you recreate a great and personalized customer experience online? Here are some tips as you prepare for Cyber Monday (Nov. 30, 2020) and your fall business season.

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Holiday Boot Camp | Demographics: What does Generation Z want?

Wed, 19 Aug 2020 06:00:25 GMT

Listen to the briefing to hear how Generation Z is different from Millennials. Hear what today's Zoomers want in a retail experience.

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Holiday Boot Camp 2020 - Let's Look at the Millennials

Tue, 18 Aug 2020 06:00:07 GMT

Amazon Prime Day is rumoured to launch in October this year which may kick off the holiday shopping season early. Listen to the briefing to hear what millennial customers want and need in a shopping experience.

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Holiday Boot Camp Prep - What does Generation X Want?

Mon, 17 Aug 2020 06:00:20 GMT

Generation X is often overlooked in favour of the affluent and populous Baby Boomers and the younger and more exciting Milennials however — Generation X have affluence and an appreciation for fine food. Listen to the briefing to hear what Generation X wants most in a shopping experience.

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Just Eat Takeaway is Eliminating Gig Workers

Sun, 16 Aug 2020 06:00:06 GMT

Just Eat Takeaway is looking to give their employees more stability so they're planning to stop using Gig (contract) workers. The plan is to roll out in Europe first and then in North America. Listen to the briefing to hear how they are growing and what this means for the restaurant industry.

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Holiday Boot Camp | Prime Day #9: Demographics — Baby Boomers

Fri, 14 Aug 2020 06:00:42 GMT

Baby Boomers control 70% of the wealth so they are good customers to have. Listen to the briefing to hear what products and services they are looking for as you prep for your holiday retail plan.

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Holiday |Prime Day Boot Camp #7: Demographics The Silent Generation

Thu, 13 Aug 2020 06:00:23 GMT

Today we're looking at demographics which assume that as consumers, we tend to act our age. Listen to the briefing to hear how the Silent Generation wants to be served as you plan for your holiday season.

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Prime Day | Holiday | Fall Boot Camp Day #7: Environmental Issues

Wed, 12 Aug 2020 07:00:28 GMT

The last step in the environmental scan is to look at …issue connected to the environment. Concern for the environment hasn't waned with the COVID crisis, it's gotten even stronger. Listen to the briefing to hear what issues are connected to complete your PESTLE analysis.

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Prime Day | Holiday | Fall Boot Camp Day #6: PESTLE Legal Issues

Tue, 11 Aug 2020 07:00:54 GMT

There will be lots of legal issues to consider as you complete your environmental scan. There's lots going on with health and safety and employment laws to consider. Listen to the briefing to hear what legal issues you need to identify to complete your environmental scan.

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Prime Day |Fall |Holiday Boot Camp #5: Technological Factors

Mon, 10 Aug 2020 07:00:47 GMT

The holiday shopping season is thought to be coming early this year so we're gearing up for an October kick off. We're continuing to conduct our environmental scan with the "T" in our PESTLE analysis which stands for technological factors.

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The Return of Car Hop Restaurant Service

Sun, 09 Aug 2020 07:00:05 GMT

Restaurant Dive.com has shared some new research around just what customers are looking for in terms of operating standards and it connects nicely to a resurgence in car hop service. Listen to the briefing to hear about the latest research and why parking lot dining is making a comeback.

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How Restaurants are Innovating During the Pandemic

Sat, 08 Aug 2020 07:00:32 GMT

Restaurants Canada.Org has posted some new research that reveals the new services and sales channels restaurants have introduced to survive the COVID-19 business loss. There are some fascinating points here and listen to the briefing to find out if this new way of doing business will continue post-pandemic.

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Prime Day | Fall |Holiday Boot Camp #4: Societal Factors

Fri, 07 Aug 2020 07:00:48 GMT

The holiday season will likely come early this year as consumers want to focus on uplifting topics and get a jump on their gifting to avoid shipping lag times. Our environmental scan today will look at how to gauge the societal shifts your consumers are experiencing as this will impact their shopping habits.

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Prime Day | Holiday Boot Camp Day #3: Economic Factors

Thu, 06 Aug 2020 07:00:29 GMT

As we look towards the fall and a potential dropping of Amazon Prime Day for week of October 5, we're looking at how to do a PESTLE analysis and examining the economic factors that may impact our go to market strategy.

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Prime Day | Holiday Boot Camp Day #2 - Political Factors

Wed, 05 Aug 2020 07:00:19 GMT

The PESTLE is a marketing tool used to conduct an environmental scan. Listen to the briefing to hear how to conduct a PESTLE and why the "P" in PESTLE or the political influences can have a profound impact on your holiday strategy. Here's advice on how to anticipate those factors.

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Prime Day Boot Camp #1: Save the Date

Tue, 04 Aug 2020 07:00:15 GMT

Rumour is that Amazon Prime Day will land in early October this year. This is the first of a series of briefings that will be a boot camp to get your business ready to ride the coat tails of an Amazon Prime retail holiday in October 2020.

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Hashtag holidays early August 2020

Sun, 02 Aug 2020 07:00:22 GMT

Here are the hashtag holidays that will be trending on social media for early August 2020.

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Add your menu to your Google My Business profile

Sat, 01 Aug 2020 07:00:02 GMT

Wouldn't it be great if people could get your menu sent to them when they're searching for a restaurant online? It can happen. Listen to the briefing to hear how your Google My Business profile can showcase your menu.

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When is Amazon Prime Day happening?

Fri, 31 Jul 2020 07:00:16 GMT

Amazon Prime Day is a mammoth retail holiday and it's being deferred to the fall this year. Listen to the briefing to hear when Amazon Prime is expected to drop and how its timing may impact your holiday sales.

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Starbuck's is seeing changes in consumer behaviour

Thu, 30 Jul 2020 07:00:29 GMT

It's easy to get discouraged by the negative headlines but Starbucks is seeing some interesting consumer shifts. Listen to the briefing to hear what this large food service retailer is learning about changing customer habits.

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What can we learn from Coca-Cola during the pandemic?

Wed, 29 Jul 2020 07:00:25 GMT

Companies like Coca-Cola are good to listen to in troubled times because they've seen many ups and downs and have wide distribution. Few brands are as close to their customers. Listen to the briefing to hear what their CEO has to say about their sales.

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What categories are people planning to cut their budgets on?

Tue, 28 Jul 2020 07:03:33 GMT

Consumers in various countries were asked which categories they intend to cut from their budgets and their answers are very revealing. Listen to the briefing to hear which sectors are getting more of the customer purchase share.

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Who's buying wine online?

Mon, 27 Jul 2020 07:00:37 GMT

When we sheltered in place a few months ago— online sales of alcohol skyrocketed. Listen to the briefing to hear what the latest research has to say about that trend now that we're a few months in.

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How Much is the Back to School Segment Worth?

Sun, 26 Jul 2020 07:00:09 GMT

Some students will be back in the classroom and some won't but never the less - the class will go on

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What is the right amount to spend on marketing?

Thu, 23 Jul 2020 18:06:19 GMT

There's some fascinating research from Gartner that reveals that CMOs (chief marketing officers) are not reading the tea leaves when it comes to the headwinds coming over the next few months. Just how much should you budget for your marketing? Listen to the briefing and learn what the right number to plan for might be.

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What does the new in-store experience look like?

Wed, 22 Jul 2020 07:00:56 GMT

Retail's in-store experience has traditionally relied on the personal touch and all of that. is out the window and will be for some time. Here are some areas to focus on instead as you redefine your in-store experience.

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Contactless Dining

Tue, 21 Jul 2020 07:00:40 GMT

Contactless food delivery is safer for the team and the customer. Here's how one restaurant is doing it.

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The Customer is Not Always Right

Mon, 20 Jul 2020 07:00:02 GMT

New research out of the UK shows us just how challenging it is for customer-facing team members since the start of the pandemic. Rules around lining up, paying with cash, wearing masks are triggering angry responses in many cases. It' time to stop saying the customer is always right.

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Most Popular Food Hashtags on Social Media

Sun, 19 Jul 2020 07:00:38 GMT

Hashtags are a great way to get new customers to be aware of your restaurant. Here are the top trended food hashtags on social medial.

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How are restaurants doing now that they've opened?

Sat, 18 Jul 2020 07:00:41 GMT

If you've just reopened your restaurant and you're wondering how others are doing — here are some statistics from Restaurant Canada on how businesses are faring.

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Your Holiday Playbook: Plan your shipping and delivery now

Fri, 17 Jul 2020 07:00:02 GMT

If we're already seeing a huge increase in mail volume because of the COVID pandemic; just imagine what Christmas will be like. Listen to the briefing to hear what you should be considering now to get ready.

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Shopping by Appointment: Your Holiday Operations Playbook

Thu, 16 Jul 2020 07:00:14 GMT

As you prep for your holiday retail season, consider having shopping by appointment to control traffic flow and perhaps sell more in the end. Listen to the briefing for some tips on how to do this well.

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Your Holiday Season "Plan B"

Wed, 15 Jul 2020 07:00:08 GMT

Have you analyzed your sales trends from holiday season 2019? Will that same strategy work in December 2020? Listen to the briefing to hear what things you should be considering when planning this year's holiday season.

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Getting your holiday strategy in place now: Up Your Mobile Game

Tue, 14 Jul 2020 07:00:52 GMT

Research is telling us that consumers are planning their Christmas shopping earlier than in previous years — they're starting to think about it now. Mobile holiday shopping is growing quickly and you may be surprised at which age groups are doing it more often. Listen to the briefing to hear how you can up your mobile game now so you're not scrambling later on.

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Dancing with the Coronavirus

Mon, 13 Jul 2020 07:00:40 GMT

There's a great article by Thomas Pueyo called "The Hammer and the Dance" about how we are "dancing with the virus" to try and live our lives while monitoring developments. Whether you're a restaurant or retail operator, your fall/holiday season is prime time for making money. As we look forward to the holiday season — how do we plan to succeed when things are so uncertain? This week, we'll look at a series of strategies for having a plan B to dance with the virus.

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Hashtag Holidays July 2020

Sun, 12 Jul 2020 07:00:05 GMT

Listen to the briefing to hear what "international day of" hashtag holidays will be trending on social media for the last half of July 2020.

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E-Commerce trends | Guess who the new customers are?

Fri, 10 Jul 2020 07:00:43 GMT

Listen to the briefing to hear the most recent research on how fast e-commerce is growing and which age group is joining the online shopping wave.

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Helcim Food Ordering App without the cost

Thu, 09 Jul 2020 07:00:59 GMT

A Calgary based technology company named Helcim has launched a food ordering app that doesn't have the hefty fees of other services. It's worth checking them out if you're in North America so that revenue can go back into your business.

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How Quickly will Hotels Bounce Back after COVID-19?

Wed, 08 Jul 2020 07:00:06 GMT

Listen to the briefing to hear how the hotel industry will fare depending on various modelling scenarios around the COVID-19 recovery. Depending on how well our governments and society does to control the virus; the predictions are worth noting.

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Pinterest users order more food online

Mon, 06 Jul 2020 07:00:06 GMT

New research shows us that Pinterest users are dramatically more open to ordering groceries online and they spend significantly more as well. Listen to the briefing to hear how Pinterest can be a great channel for your business.

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Kiosks increase sales and safety

Sat, 04 Jul 2020 07:00:04 GMT

Kiosks can be there to take orders and support the sales process when your employees aren't able or allowed to due to work restrictions. Listen to the briefing to hear how kiosks can actually help increase sales.

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Consumers are already thinking about Christmas

Fri, 03 Jul 2020 07:00:40 GMT

Listen to the briefing to hear just how many people are already looking for ideas about Christmas food and holiday trends. It's quite intense already.

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Are people ready to eat out again?

Wed, 01 Jul 2020 07:00:01 GMT

New research from Angus Reid reveals just how nervous people are about going back into restaurants during COVID-19 and what cues they want to see to feel safe.

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Social Media Strategies - close the loop

Sun, 28 Jun 2020 07:00:50 GMT

Listen to the briefing to hear how to use your data from social media to inform your strategy going forward.

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Social Media Strategies -Measure

Sat, 27 Jun 2020 07:00:28 GMT

Listen to hear how social media success can be measured.

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Social Media Strategies Tip 8 - Engagement

Fri, 26 Jun 2020 07:00:59 GMT

Here are some tips for increasing social media engagement.

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Social Media Strategies Tip 7: Grow the audience

Thu, 25 Jun 2020 07:00:56 GMT

Listen to the briefing to hear how to keep growing that audience.

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Social Media Strategies Tip #6 -Influencers

Wed, 24 Jun 2020 07:00:44 GMT

Here's how to find those social media nano-influencers that can really amplify your message.

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Social Media Strategies Tip 5- Stay the Course

Tue, 23 Jun 2020 07:00:35 GMT

Pod-fading or social media shrink — there's nothing worse than a channel that's dormant and then occasionally live. Here's how to be consistent.

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Social Media Strategies Tip 4 — who should oversee social media for you?

Mon, 22 Jun 2020 07:00:25 GMT

Listen to the briefing to hear the next tip about how to know if you should do your social media yourself or hire someone.

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Social Media Strategy #3 Platfoms

Sun, 21 Jun 2020 07:00:48 GMT

Listen to hear how to decide which social media channel to use to really connect with your most loyal customers.

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Social Media Strategies - Targeting

Sat, 20 Jun 2020 07:00:22 GMT

Listen to hear some advice on how to define your target customers for social media messaging.

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SMART Goals for social media success

Fri, 19 Jun 2020 17:49:03 GMT

This is the first of a ten part series on how to craft a social media strategy. Part 1 — how to figure out what your goals are.

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GenZ and Millennials - How they will change post COVID

Thu, 18 Jun 2020 07:00:18 GMT

Listen to the briefing to hear about new research that shows what younger consumers will buy more of and less of post COVID. The results may surprise you.

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New Pinterest Trends about Online Food Ordering

Wed, 17 Jun 2020 07:00:16 GMT

Pinterest consumer research has just been released and it's very revealing about the power of Pinterest to drive online food sales. Restaurants and grocery stores wanting to up their e-commerce game should take note. Listen to the briefing to hear about the study.

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New Features on Shopify

Tue, 16 Jun 2020 07:00:22 GMT

It's 2030 already and Shopify is adding new features to meet the accelerated needs of merchants. Listen to the briefing to hear what's being added.

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Contactless Restaurant Launches in Toronto

Mon, 15 Jun 2020 07:00:26 GMT

Listen to the briefing to hear how one new restaurant concept is getting the food to customers in a way that's safe and delicious for everyone.

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#Holidays for June 2020

Sun, 14 Jun 2020 07:00:14 GMT

Listen to the briefing to hear what holidays are trending on social media for the end of June so you can plan your posts.

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Spotify as a marketing channel

Sat, 13 Jun 2020 07:00:48 GMT

With more people working from home, streaming radio might be a way to target some cool marketing initiatives.

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Nervous Diners | The Latest Statistics on Dining Out During Covid

Fri, 12 Jun 2020 07:00:38 GMT

As restaurants start to re open — are diners ready to jump into the fray? Listen to the briefing to hear what diners concerns actually are.

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GrubHub and Just Eat Takeaway merger

Thu, 11 Jun 2020 07:00:54 GMT

GrubHub and Uber Eats were talking merger but it looks like GrubHub is walking down the aisle with Just Eat Takeaway. Listen to the briefing to hear how this might be a good thing for the industry.

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Drinks after work?

Wed, 10 Jun 2020 07:00:35 GMT

What will "drinks after work" look like in a post-pandemic world? The answer may surprise you.

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Google Trends during coronavirus shutdown - Thank You

Tue, 09 Jun 2020 07:00:08 GMT

It's early June and the coronavirus shutdown is starting to ease. Listen to the briefing to hear who people want to thank and how you can help them do it.

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How to user test your web site for free

Mon, 08 Jun 2020 07:00:28 GMT

Listen to the briefing to hear how to conduct user testing of your website for free. If you don't, it will cost you money in the bank with lost conversions and traffic.

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Working from home is here to stay

Sun, 07 Jun 2020 07:00:10 GMT

Listen to the briefing to hear why the great "work from home" experiment has been deemed a success by employees and employers alike.

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Kombucha!

Sat, 06 Jun 2020 07:00:46 GMT

Listen to the briefing to hear how a beverage made from fermented tea is growing by double digits.

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Pinterest Micro Quarantine Trends for May

Fri, 05 Jun 2020 07:00:26 GMT

Pinterest is measuring what we're searching for and pinning and the results are fascinating in terms of the ways we're getting creative. Listen to the briefing to hear what was popular in May 2020 during the coronavirus shutdown.

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Putting on the "Covid 19" - Consumers are stress eating

Thu, 04 Jun 2020 07:00:30 GMT

Listen to the briefing to hear what comfort foods consumers are snacking on during the shutdown.

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New Research on Coronavirus Consumer Trends

Wed, 03 Jun 2020 07:00:36 GMT

New research as reported by Retail Insider reveal that consumers are shopping at fewer stores and are going out less. Listen to the briefing to hear just how long the research says these changes will last.

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Direct To Consumer — Now is the time

Tue, 02 Jun 2020 07:00:29 GMT

Even the big companies are slow to embrace e-commerce. Listen to the briefing to hear why you should start small and get in the game.

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How many people are ready to dine?

Mon, 01 Jun 2020 07:00:47 GMT

New research reported by Restaurant Dive tells us just how many consumers are willing to go back to dine inside of restaurants when they open back up.

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Hashtag Holidays Early June

Sun, 31 May 2020 07:00:50 GMT

Listen to the briefing to hear what hashtag holidays are on deck for early June 2020.

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Artificial Intelligence to check for COVID in retail

Sat, 30 May 2020 07:00:46 GMT

A Canadian company called Predictmedix has created artificial intelligence that can monitor retail spaces for covid symptoms, social distancing, wearing of masks and more.

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Coronavirus Pandemic drinking patterns

Fri, 29 May 2020 07:00:15 GMT

Listen to the Flash Briefing to hear what people have been drinking during the Coronavirus Pandemic shutdown

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Home cooking is here to stay

Thu, 28 May 2020 07:00:12 GMT

Harvard Business Review looks at the trends that will continue after the pandemic is over and home cooking is one of them. Listen to the briefing to hear how restaurants can get in on the trend.

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Don't touch that . The importance of signage

Tue, 26 May 2020 07:00:02 GMT

Better signage is vital during the COVID 19 pandemic. It will help customers gather information safely.

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Facebook Shops

Mon, 25 May 2020 07:00:28 GMT

Facebook has just announced that businesses will now be able to upload their product catalogues to IG of Facebook so customers can purchase right in the app. This new product is called Facebook Shops. Listen to the briefing to hear the details.

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Hashtag Holidays Late May 2020

Sun, 24 May 2020 07:00:36 GMT

Listen to the briefing to hear what the trending hashtag "national day of" themes are coming up for late May.

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Post coronavirus pandemic strategies - The customer journey: Brand Advocates

Sat, 23 May 2020 07:00:57 GMT

Listen to the briefing to hear how to reconnect with your customers after being apart from them so they remain your best advocates.

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Post Coronavirus Customer Journey - Retention

Fri, 22 May 2020 07:00:35 GMT

Listen to the briefing to hear how Post Coronavirus, your focus on customer retention is vital to your success.

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The Customer Journey Post Coronavirus Pandemic - Purchase

Thu, 21 May 2020 07:00:48 GMT

It's time to re open and for customers to buy from you again. That's the good news — the bad news is, you can't go near them. Listen to the briefing to hear how to balance the personal touch with safety.

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Post COVID-19 Customer Journey_Interest

Wed, 20 May 2020 07:00:20 GMT

The customer journey is the path to purchase from awareness to advocacy. Listen to the briefing to hear how the second point on the journey — interest has shifted post coronavirus shutdown.

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The Post Coronavirus Customer Journey - Stage 1 Awareness

Tue, 19 May 2020 07:00:35 GMT

This is the first of a series about how the Customer Journey has shifted in a post COVID-19 world.

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What do customers need from e-commerce now?

Mon, 18 May 2020 07:00:33 GMT

The Coronavirus Pandemic has radically accelerated the pace at which consumers are adopting e-commerce. Over the next few briefings, we'll look at how the customer journey is shifting quickly and examine some retailers who are truly innovating.

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How to add curb side pick up to your Google Business profile

Fri, 15 May 2020 07:00:31 GMT

Listen to the briefing for step by step instructions on how to add curb side and by on line pick up in store options to your Google Business profile.

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Four Big Trends Post Covid Pandemic

Wed, 13 May 2020 07:00:30 GMT

Eruomonitor has looked at 4 big trends seen in the 2009 recession that may have clues for us in terms of what to expect this time.

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Grocery trucks coming to your neighbourhood soon

Tue, 12 May 2020 07:00:57 GMT

A Toronto-based company called Grocery Neighbour has launched large Mack trucks filled with groceries. It's like a store on wheels and it might just be coming to a neighbourhood near you.

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The power of user generated content

Mon, 11 May 2020 07:00:52 GMT

There's media that you own and media that you earn and media that you share. Today we'll look at the power of sharing your messaging with your audience.

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Burger King is piloting reservations apps in Italy

Sun, 10 May 2020 07:00:40 GMT

Burger King and McDonalds are both piloting apps for reservations and take out. Listen to the briefing to hear how these companies are paving the way for a physical distancing process.

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The Dawn of the Meal Kit Era

Sat, 09 May 2020 07:00:05 GMT

Listen to the briefing to hear how two Canadian grocery giants are racing to see who can get into the online meal kit business first.

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Consumers are feeling more hopeful

Fri, 08 May 2020 07:00:34 GMT

Pinterest has published a guide to marketing through uncertainty and they can tell how people are feeling based on the types of pins they are posting. Listen to the briefing to hear how the mood is shifting for the better.

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Check list for opening back up after Covid 19

Thu, 07 May 2020 07:00:16 GMT

Re-starting your business after such a break can be daunting. Listen to the briefing to hear how consumers feel about venturing out again and what key things you'll need to have in place to re-start your business.

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Customer Service on Social Media

Wed, 06 May 2020 07:00:49 GMT

There's some great research from Sprout Social about how effective your social media channels are in terms of sales conversion and as a way to service your customers.

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Build your e-mail list

Tue, 05 May 2020 07:00:16 GMT

A vibrant e-mail list is one of the best assets in your war chest for the recovery ahead. There are tricks around how to do this -listen to the briefing to hear how.

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Why you should consider an affiliate program

Mon, 04 May 2020 07:00:34 GMT

Affiliate marketing can be quite lucrative. Listen to the briefing for some ideas on where to look to create one.

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PayPal Acquires the start up Honey for $4 billion

Sun, 03 May 2020 07:00:28 GMT

Honey is a tech start up that searches the internet for the lowest prices and automatically applies promo codes to the shopper's cart. PayPal has just acquired the company and it's a game-changing move for the payment provider.

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Has the best time to post to social media changed with the shutdown?

Sat, 02 May 2020 07:00:14 GMT

With so many people being home more and schedules being all askew — have peak times for viewing social media posts changed? Yes, they have and here are the new best times to post.

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Operational tips for re-opening after the Covid shutdown

Fri, 01 May 2020 07:00:45 GMT

Managing traffic flow and mixed drinks, should you set the table in advance or bring the cutlery out as needed? Listen to the briefing for tips on some operational considerations to plan for post Covid 19.

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Asian Consumers re-thinking how they eat post pandemic

Thu, 30 Apr 2020 07:00:05 GMT

Nielsen has looked at several Asian countries to see how consumers are prioritizing what and where they eat — post pandemic. Listen to the briefing to hear clues as to what other areas farther behind the curve can expect when they re open.

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Environmental issues are even more important to consumers during the pandemic

Wed, 29 Apr 2020 07:00:45 GMT

We know that the youth consider the environment to still be top priority but it turns out all consumers feel that way too. Listen to the briefing to hear why.

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Post Covid 19: What do customers expect from you?

Tue, 28 Apr 2020 07:00:19 GMT

Deloitte Canada has created some dashboards at

https://www2.deloitte.com/ca/en/pages/about-deloitte/articles/covid-dashboard.html

They give us some great insight into what consumers will be looking for post pandemic in terms of physical and psychological safety.

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Ebay launches new accelerator for small business

Mon, 27 Apr 2020 07:00:12 GMT

Ebay has just launched a suite of support and free services to help the 70% of businesses without an e-commerce store get up and running fast. Listen to the briefing to hear what the new plan can do for your business.

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How long do consumers think the pandemic will last?

Fri, 24 Apr 2020 07:00:12 GMT

Nielson research surveyed Americans and Canadians to ask them "How long do you think the pandemic will last?" Their answers may surprise you. Listen to the briefing to hear what consumers think.

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What restaurant sector is doing the best during the pandemic?

Thu, 23 Apr 2020 07:00:32 GMT

Pizza has traditionally done very well when times are tough and consumers are being frugal. Listen to hear which restaurant chains have actually started hiring.

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How fast will Gen Z return to eating out, post pandemic?

Wed, 22 Apr 2020 07:00:41 GMT

Find out how cautious Generation Z (born between 1995 and 201) will be about various activities post pandemic.

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Trip Advisor and Google Maps promote take out

Tue, 21 Apr 2020 07:00:52 GMT

Trip Advisor and Google Maps have just launched stickers that highlight those restaurants who offer take out and other features to help drive sales during the Coronavirus shutdown. Listen to the briefing to hear what's available to help generate sales.

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Coronavirus Restaurant Strategies: Microrestaurants

Mon, 20 Apr 2020 07:00:25 GMT

As we "dance with the virus" — filling a big restaurant may not be an option. Listen to hear how some restauranteurs are winning by going smaller with a "micro restaurant" strategy.

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Coronavirus Consumer Trends: How is Gen Z doing?

Sun, 19 Apr 2020 07:00:47 GMT

Generation Z is shaping up to be very different from their Millennial elders. Listen to the briefing to get the latest statistics from Piper Sander's annual youth research regarding their Coronavirus spending habits.

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Coronavirus Trends: Bread!

Sat, 18 Apr 2020 07:00:05 GMT

The sales of bread making machines, yeast and flour are through the roof. Listen to the briefing to hear how a consumer with a new found love of artisanal breads may just be a good thing for a revamped restaurant menu.

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Taking Orders on your Instagram Feed

Fri, 17 Apr 2020 07:00:00 GMT

ChowNow is a new service that charges a reasonable monthly fee so you can put "order now" stickers right on your Instagram feed. Listen to the briefing to hear more about this exciting new service.

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Coronavirus Restaurant Recovery — Your Business Model Shift

Thu, 16 Apr 2020 07:00:02 GMT

Even when the economy starts back up again, ongoing social distancing may make our current "full house" business model ineffective. Listen to the briefing to hear what a business model is and how you can start to re-imagine it. According the Rakuten Ready and Restaurant Dive's Off Premise report, people hesitate to go into a restaurant for one compelling reason…..

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Coronavirus Restaurant Recovery: Order for Pick Up

Wed, 15 Apr 2020 07:00:43 GMT

Restaurants need to boost their ROI — the business model isn't sustainable as it is. New research from Rakuten Ready and Restaurant Dive illustrates how order for pick up is a compelling revenue stream as the industry re-boots. There's just one problem — customer awareness. Listen to the briefing to hear the first of a multi part series on revamping your off-premise business model.

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Save Hospitality.Ca - Update

Tue, 14 Apr 2020 07:00:37 GMT

The Canadian Hospitality Industry represents 4% of GDP - SaveHospitality.ca has petitioned government and made some vital points about how profoundly important the industry is to economic and psychological stability. Listen to the briefing to hear the compelling argument they've made as outlined in an excellent Forbes article by Kate Dingwall.

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Coronavirus Strategies: Stella Artois — Stella Sessions@Home

Mon, 13 Apr 2020 07:00:37 GMT

Stella Artois has teamed up with the non profit James Beard Foundation and HelpMainStreet.com to bring the restaurant to the people in their homes virtually with cooking demonstrations, happy hours and ideas on how to support restaurants during this time.

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Zoom the family for Easter

Sun, 12 Apr 2020 07:00:26 GMT

Zoom Video conferencing is through the roof — including for this Easter and Passover with religious and family events being enjoyed together while apart. Listen to the briefing to hear how the restaurant industry could tap into this shift going forward.

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Coronavirus Strategies - Just how fast is e-commerce growing?

Sat, 11 Apr 2020 07:00:47 GMT

Some stores are up 300% on their e-com sites. If you're not in the game, now is the time to take action.

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Coronavirus Recovery Business Strategies: Value

Fri, 10 Apr 2020 07:00:08 GMT

The world and consumer behaviour will be vastly changed when we open for business again eventually. What can we predict will be the best tactics to recover quickly?

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#drinkyourcellar

Thu, 09 Apr 2020 10:00:46 GMT

People are sheltering "in place" and looking for ways to make ordinary moments special. The hashtag #drinkyourcellar or #drinkyocellar are trending on social media. Listen to hear how restaurants might harness this movement to create great content on social media.

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Covid 19 Consumer Trends - DIY

Tue, 07 Apr 2020 10:00:54 GMT

Consumers are yearning to be self sufficient and the DIY (Do it Yourself) sector is booming. Listen to the briefing to hear how retail and restaurants can tap into this trend which is expected to continue even after the quarantine is over.

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Covid 19 Business Strateigies - New Facebook Options

Mon, 06 Apr 2020 10:00:19 GMT

Facebook has just made it easier for small businesses to drive alternative revenue streams to their businesses via their Facebook audience. Listen to hear how the new features work.

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Coronavirus Search Trends April 5 2020

Sun, 05 Apr 2020 10:00:13 GMT

Google has revealed what Canadians are searching for on the Internet to ride out the shutdown during the pandemic. Apparently, we're learning lots of new skills.

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Covid 19 Consumer Trends: Alcohol Sales Spike

Sat, 04 Apr 2020 10:00:36 GMT

There was a sales spike in alcohol at the end of March as consumers prepared to be sequestered. What's even more interesting is to learn that some people are drinking less. Listen to the briefing to hear how many people are taking this time to get healthier.

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Covid 19 Consumer Trends: Board Games and Home Learning

Fri, 03 Apr 2020 10:00:38 GMT

Listen to hear what categories are up in sales because so many students are now being schooled at home.

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Corona Virus: Consumer Behaviour

Thu, 02 Apr 2020 10:00:14 GMT

Listen to the briefing to hear how consumers are nesting like crazy during the Coronavirus shutdown. They're baking and doing home crafts, will this behaviour continue after we come out of our bunkers?

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Early April Hashtag Holidays

Wed, 01 Apr 2020 10:00:51 GMT

Listen to the briefing to hear what #holidays are trending on social media.

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Restaurant Rescue: Save Hospitality CA

Tue, 31 Mar 2020 10:00:40 GMT

Listen to the briefing to hear how the Canadian Hospitality Industry is banding together at www.savehospitality.ca to develop a list of recommendations for government on how to move forward.

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Covid19 Strategies: Virtual Tip Jars and Meal Kits

Mon, 30 Mar 2020 10:00:13 GMT

Listen to hear how some restaurants are using branded accessories and tip jars to keep sales going safely.

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Restaurants flipping to the corner store model

Sun, 29 Mar 2020 10:00:43 GMT

Listen to the briefing to hear how some restaurants are selling their supplies including the "much coveted" toilet paper to generate income and avoid waste during the Covid 19 shutdown.

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Changing Consumers: Online Grocery Shopping

Fri, 27 Mar 2020 10:00:35 GMT

Listen to hear why consumer's may continue buying groceries online even when it's safe to go back in the store.

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Quaranstreaming and the virtual happy hour

Wed, 25 Mar 2020 10:00:55 GMT

Online socializing was already a trend but the pandemic has added rocket fuel to its growth. Listen to hear how your business might use this technology and how consumers might change their behaviour even after this is over.

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Coronavirus Business Update: Dining Bonds go International

Mon, 23 Mar 2020 20:26:36 GMT

Dining bonds are fashioned after the war bonds effort where people buy a "dining bond" for a value that's less than they redeem it for down the road. It's a great way to keep the bank account flowing and it's just expanded internationally. Check out www.supportrestaurants.org

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Drink Up

Sun, 22 Mar 2020 10:00:18 GMT

As people bunker down during the pandemic, they're doing it with more alcohol. Listen to the briefing to hear how you might create an online experience to generate sales while you are closed.

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Coronavirus survival strategies: Flipping your model to Order for Takeout

Sat, 21 Mar 2020 10:00:02 GMT

Listen to the briefing to hear why order for takeout is your best strategy right now and how you can make it appealing for customers who may not be thinking of it as their first choice for getting food to go.

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Coronavirus Business Survival Tips- Small Sales

Fri, 20 Mar 2020 10:00:51 GMT

Listen to the briefing to hear how you can keep money flowing during the Coronavirus shutdown by looking at small "add on" items to boost sales.

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Chipolte Hangouts

Thu, 19 Mar 2020 10:00:37 GMT

Chipotle is a great example of a brand that's figured out how to bring the social to the customer in a safe way during the Coronavirus shutdown. Listen to the briefing to hear how they are focused on tactics that work during business interruption.

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Dining Bonds Initiative - how to keep money flowing

Wed, 18 Mar 2020 10:00:09 GMT

To keep money flowing during a business interruption, you need to make a sale now. Here's how to get your customers to "pay it forward" with an offer that delights them.

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10 Things to do when you have down time

Tue, 17 Mar 2020 10:00:46 GMT

Listen to the briefing to hear 10 ideas to put your downtime in your business to good use.

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Creative Business Strategies During Coronavirus Shutdown

Mon, 16 Mar 2020 10:00:27 GMT

If your business is shutdown or slower during the restrictions due to the Covid 19 Coronavirus — here are some ideas on how you can use technology to reach out to your customers.

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The odd marriage of Ikea and Pizza Hut

Sun, 15 Mar 2020 10:00:47 GMT

Sometimes big brands can get together and create magic. Listen to the briefing to hear how Ikea and Pizza Hut in Hong Kong are combining their strength to innovate.

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#MeToo

Sat, 14 Mar 2020 10:00:42 GMT

Statistics confirm the 90% of women and 70% of men in the restaurant industry have been sexually harassed. As the war for talent gets harder, we need to improve our employment brand.

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A Wanted Man

Fri, 13 Mar 2020 10:00:56 GMT

DINE brands including IHOP and Applebys have noticed that their traffic counts are down and it appears to be mostly men that are staying away. Listen to hear where men are grazing these days and how to get them back.

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Covid 19: Get your Business Ready

Thu, 12 Mar 2020 10:00:02 GMT

Listen to the briefing to hear how you can keep your business heathy when a very human health crisis is present.

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Social Responsibility Sells

Wed, 11 Mar 2020 10:00:01 GMT

Listen to hear what types of customers want to see your business be socially responsible.

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Pricing strategies - Charm Pricing

Tue, 10 Mar 2020 10:00:47 GMT

Listen to the briefing to hear how tweaking your prices ever so slightly can juice your sales sky high.

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Hashtag Holidays Mid March 2020

Mon, 09 Mar 2020 10:00:23 GMT

Listen to the briefing to hear what's "national day of" holidays are trending on social media mid March 2020.

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Menu Engineering / Product Management

Sun, 08 Mar 2020 10:00:11 GMT

They're profitable and popular — here's how to make sure they stay that way. Listen to the briefing to hear tips on product management and menu engineering.

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Menu/Product Engineering - The Contenders

Sat, 07 Mar 2020 11:00:18 GMT

The contenders in your product mix are profitable but not popular. There are ways to turn them into star performers — listen to the briefing to hear how.

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Menu / Product Engineering — the Plough Horses

Fri, 06 Mar 2020 11:00:21 GMT

How to fix your product mix — if a menu item or product is popular but isn't very profitable, there are ways to give it a little love. Listen to the briefing to hear how.

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Menu/Product Engineering

Thu, 05 Mar 2020 11:00:54 GMT

Menu engineering and product management are the best ways to boost productivity. Here's how to figure out which products are the worst performers and what to do with them.

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Starbuck's is getting rid of dairy

Wed, 04 Mar 2020 14:00:42 GMT

Listen to the briefing to hear why Starbuck's has made the bold decision to move to plant based milks for their high end beverages.

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The Rise of Ecotourism

Tue, 03 Mar 2020 14:00:39 GMT

The statistics are compelling - travellers who want their products and experiences to be sustainable represent a huge market. Listen to the briefing to hear who they are and how to tap into this huge segment.

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St. Patrick's Day Retail Statistics

Mon, 02 Mar 2020 11:00:16 GMT

Listen to the briefing to hear why St. Patrick's Day is a great opportunity for food and fashion retailing.

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Strip malls are the hot new location for retail

Sun, 01 Mar 2020 11:00:16 GMT

Listen to the briefing to hear why you might want to consider a strip mall as the location for your retail store or restaurant.

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Netflix? Try Foodflix?

Sat, 29 Feb 2020 11:00:37 GMT

Listen to the briefing to hear how one tech start up is using propensity marketing to recommend foods to us that we will love. Much like Netflix.

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The food court is dead - long live the food hall

Fri, 28 Feb 2020 11:00:43 GMT

Listen to the briefing to hear how food retailers are the most viable tenants for malls and how the mall of the future will be a hub for living.

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Hashtag Holidays for Early March 2020

Thu, 27 Feb 2020 11:00:32 GMT

Listen to the briefing to hear what #holidays are the most popular on social media for early March 2020. Get ideas on how to use them creatively.

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Yes, you can afford to use Artificial Intelligence in your business

Wed, 26 Feb 2020 11:00:23 GMT

Listen to the briefing to hear why you should use Artificial Intelligence to power your operational functions and how to get started.

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Return to Sender

Tue, 25 Feb 2020 11:00:05 GMT

Find out why so many consumers favour those businesses who make returning items easy.

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6 Best Retail Trends for 2020- Podcasting

Mon, 24 Feb 2020 11:00:16 GMT

Retail Insider magazine has listed the 6 top trends for 2020 and they cite podcasting as one of the most powerful moves a business can make. Listen to hear why you should consider podcasting or creating a Flash Briefing like this one and where to go to learn how to do it.

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6 Best Canadian Retail Tips for 2020 - Foot Traffic

Sun, 23 Feb 2020 11:00:24 GMT

Technology lets us measure our foot traffic accurately and cost effectively. Listen to hear why knowing what this metric is for your business is a strategic asset.

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6 Best Canadian Retail Tips - Digital Ad Spend

Sat, 22 Feb 2020 11:00:06 GMT

Digital advertising is one of the 6 key retailing tips for 2020. Listen to the briefing to hear how businesses of every size can win by using digital advertising.

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6 Best Canadian Retail Tips - Real Time Payment

Fri, 21 Feb 2020 11:00:00 GMT

Steady cash flow is the life blood of every strong business. Listen to the briefing to hear how realtime payments will eliminate that lag in moving money between accounts — so you can do business at the speed of light.

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Hashtag Holidays Late Feb 2020

Thu, 20 Feb 2020 11:00:19 GMT

These are the #holidays that will be trending on social media for late February 2020.

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Convenience is the new black

Wed, 19 Feb 2020 11:00:31 GMT

Listen to the briefing to hear why customers crave convenience more than any other quality and how they are most likely to define it.

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Final Thoughts and Segmenting Tips

Tue, 18 Feb 2020 11:00:11 GMT

Target market segmentation is part art and part science. Listen to the briefing to hear how to avoid some common mistakes when segmenting a target market.

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Segmenting a market by behavioural characteristics

Mon, 17 Feb 2020 11:00:04 GMT

Once you've targeted the product and message, your retail strategies need to connect to the buying situation and product usage. Listen to the briefing to hear how to do this.

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Segmenting tips for Restaurant and Retail

Sun, 16 Feb 2020 11:00:19 GMT

Understanding how your target market approaches their money — income, savings, spending patterns — helps you better plan your product offering and messaging. Listen to the briefing to hear how it works.

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Segmenting Secrets: Targeting by Geographic attributes

Sat, 15 Feb 2020 11:00:39 GMT

Listen to the briefing to hear why targeting a market by their geographic location is very important — especially for delivery, shipping and geolocation in digital marketing.

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Using Psychographic attributes to segment

Fri, 14 Feb 2020 11:00:09 GMT

Listen to the Flash Briefing to hear how psychographics are the most important way to find those customers who really love your business…because those are the customers that will happily help you succeed.

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How to segment demographically

Thu, 13 Feb 2020 11:00:32 GMT

If your audience shares common characteristics, you'll want to learn how to segment. Listen to the briefing to hear how demographic attributes can help you to do this.

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What is Segmenting and how do you do it?

Wed, 12 Feb 2020 11:00:00 GMT

Segmenting your target market allows you to focus your money and your message and time. Listen to the briefing to learn how to do it.

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Valentine's Day Retail Trends

Tue, 11 Feb 2020 11:00:11 GMT

Listen to the briefing to hear how consumers are spending their money on Valentine's Day and on who…you may be very surprised.

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Hashtag Holidays for Mid Feb 2020

Mon, 10 Feb 2020 11:00:34 GMT

#holidays are a great way to get noticed on social media. Listen to the briefing to hear which hashtag holidays are coming up for mid February 2020.

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How to spot your priority products

Sun, 09 Feb 2020 11:00:04 GMT

It's a quieter time of year and it's time to look at those products that are truly driving your business. Listen to the briefing to hear how priority products are the first step in solid segmenting.

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Can Paying a Living Wage to Employees Work?

Sat, 08 Feb 2020 13:00:55 GMT

They said Henry Ford was crazy to pay his workings $5 per day in 1914. That was 2X more than most auto manufacturers paid. Listen to the briefing to hear how a modern day innovator is using technology to drive cost savings that he then gives back to his employees and customers. Michael Listoria of &pizza is the new breed of restauranteur.

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Cashless Might Become Illegal

Fri, 07 Feb 2020 11:00:17 GMT

Some major cities are making it illegal to not accept cash. Listen to the briefing to hear just how many people actually don't have a bank account.

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#ThrowBackThursday

Thu, 06 Feb 2020 11:00:07 GMT

#TBT or #ThrowBackThursday has over 15 million uses as of January 2020. Listen to the briefing to get some ideas as to how you can use this momentum to draw attention to your business.

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SEO Fundamentals — Organic versus Paid Search

Wed, 05 Feb 2020 11:00:31 GMT

Listen to the briefing to hear how organic search and paid search are defined and how they differ from each other. We'll also look at why you need a little bit of both.

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SEO Fundamentals — What is an Algorithm?

Tue, 04 Feb 2020 11:00:32 GMT

Search Engines use algorithms to find your business on the Internet but exactly what the heck is an algorithm and how do they work? The answer is simpler than you might imagine. Listen to the briefing to learn how.

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SEO Fundamentals — What is a Search Engine?

Mon, 03 Feb 2020 11:00:13 GMT

Listen to the briefing to hear how Search Engines work and what their key functions are.

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Seth Godin and the "Smallest Viable Audience"

Sun, 02 Feb 2020 11:00:00 GMT

When it comes to social media influencers, the big audiences aren't working anymore to drive ROI. Listen to the briefing to hear why this shift is happening and how you can benefit from "niching down".

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Talk to the Hand….Scan?

Sat, 01 Feb 2020 11:00:37 GMT

Straight out of Star Trek — paying for your purchases with a palm scan is potentially the next wave of biometric, cashless payment. Listen to the briefing to hear why.

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Contactless Payments are on the Rise

Fri, 31 Jan 2020 11:00:36 GMT

More people are using tap to pay for their purchases. If you aren't offering this payment option, you may be frustrating your customers. Listen to the briefing to hear the latest stats.

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How to get Google to notice your Tweets

Thu, 30 Jan 2020 11:00:40 GMT

The key to getting your tweets to show up on the SERPs doesn't involve having thousands of followers or special software. Listen to hear the two most important things you can do to get your tweets noticed.

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Tune up your Google My Business Profile

Wed, 29 Jan 2020 11:00:11 GMT

Listen to the briefing to hear why adding your menu to your Google My Business profile will help you get to the top of the search results.

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Can Social Media help your SEO?

Tue, 28 Jan 2020 11:00:36 GMT

Listen to the briefing to hear how social media improves your ranking in the search engine results.

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Nordstroms has 7 restaurants in its store

Mon, 27 Jan 2020 11:00:22 GMT

Listen to the briefing to hear how Nordstroms is weaving the culinary experience into the shopping experience and how it's working so well.

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#Holidays for Early February 2020

Sun, 26 Jan 2020 11:00:06 GMT

Listen to the briefing to hear what hashtag holidays are coming up for early February 2020.

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Why Super Bowl is such a big retail event

Sat, 25 Jan 2020 11:00:31 GMT

Listen to the briefing to hear what the most popular foods are for watching "the Big Game" and who spends the most money. You'll also hear what terms you can use for trademarking purposes.

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Google Analytics — measuring Bounce rate

Fri, 24 Jan 2020 11:00:18 GMT

In this briefing, we'll explore the things that Google Analytics measures and how they can help you improve your website. Today we look at bounce rate and what it means.

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Google Analytics: The Top 4 things to Measure #3 Traffic Sources

Thu, 23 Jan 2020 11:00:46 GMT

Listen to the briefing to hear how Google Analytics can tell you where your website traffic is coming from and what channels are the best sources of good customers.

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Google Analytics - the top 4 things to measure. #2 Engagement

Wed, 22 Jan 2020 11:00:33 GMT

Google analytics can tell you what parts of your website they find the most interesting and whether or not your content is doing its job. Listen to the briefing to find out what things you should measure.

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Google Analytics - The top 4 things to measure - #1 Audience Demographics

Tue, 21 Jan 2020 11:00:00 GMT

Google analytics is very powerful. Listen to the briefing to hear the first of 4 things you should measure.

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Google My Business Menus

Mon, 20 Jan 2020 11:00:33 GMT

Putting your menu right into your Google Business profile will boost your SEO. Listen to hear why and how to do this.

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Hashtag Holidays Late January 2020

Sun, 19 Jan 2020 11:00:23 GMT

Listen to the briefing to hear what the biggest social media hashtag holidays are for late January 2020.

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Is Instagram Growth Slowing?

Sat, 18 Jan 2020 11:00:23 GMT

Instagram isn't onboardng new users as quickly as they have in the past. Listen to the briefing to hear why social media channels might be increasingly segmented by age.

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SEO Tips| Featured Snippets

Fri, 17 Jan 2020 11:00:17 GMT

Featured snippets aren't paid advertising but they get 2X as much click through. How do you get featured snippet status? Listen to the briefing to learn how.

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SEO Trends 2020 | User Experience wants Speed

Thu, 16 Jan 2020 11:00:46 GMT

Listen to the Briefing to hear why User Experience and specifically your site speed are one of SEOs biggest trends for 2020. Hear how you can tune up your website to make it faster.

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SEO Trends for 2020 | Expertise, Authority and Trust (EAT) Count

Wed, 15 Jan 2020 11:00:09 GMT

Listen to the briefing to learn how the search engines will determine your website's level of expertise, trust and authority (EAT). It's a big SEO trend for 2020.

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SEO Trends | Focus on Topics not Just Keywords

Tue, 14 Jan 2020 11:00:38 GMT

Google's algorithms are focusing more on engaging content which means we need to focus on topics not just using all the keywords as frequently as possible. Listen to the briefing to hear how you can tune up your SEO.

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SEO Trends | Duplicate Content Hurts SEO

Mon, 13 Jan 2020 11:00:56 GMT

Listen to the Flash Briefing to hear why one strong page on your website that captures all of the content is better than fragmenting it.

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Cannabis 2.0

Sun, 12 Jan 2020 11:00:44 GMT

Listen to the briefing to hear how Cannabis 2.0 which includes the launch of Cannabis edibles will change how we eat and why.

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#Holidays for Mid January

Sat, 11 Jan 2020 11:00:16 GMT

Listen to the briefing to hear what special days are on deck for mid January 2020. You can ride the wave of trending hashtags on social media and have some fun with your marketing too.

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Google Trends for Top Recipes for 2020

Fri, 10 Jan 2020 11:00:23 GMT

The most searched recipes for the US, Canada and Ireland are quite different from one another. Listen to learn what the top searches for food trends and recipes are.

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Meet BERT — Google's new algorithm

Thu, 09 Jan 2020 11:00:23 GMT

Listen to the flash briefing to hear how BERT, Google's latest algorithm update is changing how we develop our content and focus our digital marketing efforts.

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Holiday 2019 - Post-Game Analysis

Wed, 08 Jan 2020 11:00:36 GMT

Listen to the Flash Briefing to hear how sales for holiday season for 2019 trended. We'll look at online, in-store and how consumers were feeling.

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Marketing Resolution #5 - Notice What's Changed

Tue, 07 Jan 2020 11:00:00 GMT

Listen to the Flash Briefing to hear how you can stay ahead of the pack by looking at how your business, your customer and your competition have shifted.

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Marketing Resolution #4 — Focus

Mon, 06 Jan 2020 11:00:22 GMT

President Dwight Eisenhower had an ability to focus and your business needs you to focus as well. Listen to the briefing to learn about the priority matrix and the Lean Canvas.

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What is Veganuary?

Sun, 05 Jan 2020 11:00:37 GMT

Veganuary was started in 2014 and has over 200K registered members world wide. Listen to the briefing to hear why you might want to participate in this movement.

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#Holidays Early January

Sat, 04 Jan 2020 11:00:26 GMT

Listen to the briefing for ideas on how to make the trending hashtag holidays a benefit for your business.

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Marketing Resolution #3 for 2020 - Speed

Fri, 03 Jan 2020 11:00:22 GMT

Marketing Resolution #3 for 2020 is all about speed - for your website and your responsiveness. Listen to the briefing to hear why getting faster needs to be a top priority.

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Marketing Resolution #2 for 2020

Thu, 02 Jan 2020 11:00:20 GMT

Listen to the briefing to hear how many social channels most businesses have and how you can streamline your focus on fewer channels more effectively.

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Marketing Resolutions Top of the Search Results

Wed, 01 Jan 2020 11:00:33 GMT

Only 0.78% of people click through on search results on the second page. Listen to the Flash Briefing to hear why you need to make getting to the top a priority for 2020.

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A New Year's Thank You

Tue, 31 Dec 2019 11:00:23 GMT

You are all working today so we can have fun. Listen to the briefing to hear a big "Thank You" and the full version of the Restaurant and Retail Flash Briefing theme song "Back by My Side" by The Sugar Lids.

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Young Foodies

Mon, 30 Dec 2019 11:00:41 GMT

People aged 18 - 35 are very food involved and they use social media to learn about new ingredients and flavours. Listen to the briefing to hear how you can up you social media game and capture their hearts and test buds.

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Pinterest Trends for 2020 International Themes

Sun, 29 Dec 2019 11:00:10 GMT

Pinterest has listed its trends for 2020 and there are some countries who are influencing our tastes from decor to food. Listen to the briefing to hear what cultural influences are driving the hottest trends.

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Pinterest Trends 2020 EcoTourism

Sat, 28 Dec 2019 11:00:38 GMT

Agritainment, Eco-friendly Travel Essentials, Train Trips are all on the rise in terms of Pinterest searches. People increasingly want the businesses they connect with to have a sustainable offering. Listen to hear how to connect with this trend.

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The 90's are Back

Fri, 27 Dec 2019 11:00:40 GMT

From scrunchies to coloured ketchup - the nineties are back and hotter than ever. Listen to the Flash Briefing to hear what the biggest trends are and how you can use them for your business.

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Boxing Day Subject Lines

Thu, 26 Dec 2019 11:00:54 GMT

Do people shop on Boxing Day anymore now that Cyber Monday and Black Friday are so big? Listen to the briefing to hear how you can knock it out of the park this Boxing Day in Retail or Restaurant.

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Christmas Carol Trivia

Wed, 25 Dec 2019 11:00:27 GMT

Listen to the briefing to hear some little known stories around your favourite Christmas Songs.

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What's up With That Elf on the Shelf?

Tue, 24 Dec 2019 11:00:43 GMT

Keeping it light today on Christmas Eve with a bit of folk lore connected to those Christmas characters who keep an eye on us.

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How Common Is Last Minute Christmas Shopping?

Mon, 23 Dec 2019 11:00:20 GMT

Listen to the Flash Briefing to hear which consumer segments are most likely to be shopping at the last minute and how to target them.

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#Holidays for Late December

Sun, 22 Dec 2019 11:00:17 GMT

Listen to the Flash Briefing to hear what #holidays are on deck for late December.

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How to Create Landing Pages that Work

Sat, 21 Dec 2019 11:00:22 GMT

Your landing page needs to convert that shopper into a buyer. Here's how to make

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What's up with TikTok?

Fri, 20 Dec 2019 11:00:29 GMT

Tik Tok is social media's newest sensation. Listen to the briefing to hear who uses it and why it's going to profoundly change how we co-create.

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Influencer Marketing | Do's and Dont's

Thu, 19 Dec 2019 11:00:47 GMT

Social media influencers can be very powerful allies. Listen to the Briefing to hear how to work with them and what not to do.

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What does marketing do anyway?

Wed, 18 Dec 2019 11:00:05 GMT

When marketing is done properly , it causes a change in the behaviour of the consumer. Listen to the briefing to hear how you can make your marketing more effective.

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It's a Mobile Christmas for shopping

Tue, 17 Dec 2019 11:00:14 GMT

Listen to the briefing to hear why people are shopping for the holidays on their mobile devices more often and how you can position yourself to succeed online when people shop mobile.

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Cake Boss meets Smart Vending

Mon, 16 Dec 2019 11:00:03 GMT

Smart vending is a great way for the restaurant and retail industry to grow without a lot of operational overhead. Listen to the briefing to hear how this technology can help you succeed.

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#Holidays for Mid December

Sun, 15 Dec 2019 11:00:41 GMT

Listen to the briefing to hear what the #holidays are for mid December.

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Calculate your Return on Technology

Sat, 14 Dec 2019 11:00:34 GMT

It costs money to implement new Point of Sale systems and to upgrade the website. How do you know if your money will be well spent? Listen to the briefing to hear how to calculate your ROI Return on Investment for technology.

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Being Heard Above the Holiday Noise

Fri, 13 Dec 2019 11:00:06 GMT

Holiday Marketing campaigns can get lost in the noise. Listen to the Flash Briefing to hear how you can focus your marketing efforts so your message gets noticed during the Christmas season.

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Twitter is deleting inactive accounts

Thu, 12 Dec 2019 11:00:15 GMT

Listen to the briefing to hear when Twitter will be deleting the accounts of those who haven't logged in for the last 6 months and what you can do about it.

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Cake Boss and Smart Vending

Wed, 11 Dec 2019 11:00:14 GMT

Cake Boss has launched 3 smart vending machines in Toronto. Listen to the briefing to hear how well these machines are doing. They are generating over $4300 per day.

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What Does the "Last Mile" mean in E-Commerce?

Tue, 10 Dec 2019 11:00:46 GMT

In the supply chain the last mile to get the product to the customer can often be the most costly and fraught with peril. Listen to find out just how many packages are stolen by "Porch Pirates".

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Green Monday Tips

Mon, 09 Dec 2019 11:00:51 GMT

Listen to the briefing to hear what Green Monday copy will work to increase sales.

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How Popular is Amazon?

Sun, 08 Dec 2019 11:00:16 GMT

The average American orders from Amazon a lot! Listen to the briefing to find out just how often and to find out where smaller businesses can compete.

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Chef Survey Hot Food Trends

Sat, 07 Dec 2019 11:00:41 GMT

Chefs have weighed in on what they consider to be the big food trends. Listen to the briefing to hear what they are.

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Green Monday

Fri, 06 Dec 2019 11:00:32 GMT

Green Monday is almost as big as Cyber Monday and Black Friday because it's the last time people can order online and be sure of getting it before Christmas. Listen to the briefing to hear how to write e mail subject lines for Green Monday offers.

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Why Women don't like products labelled "for women"

Thu, 05 Dec 2019 11:00:40 GMT

The pink tax means women often end up paying more for products and services that really aren't that different. Listen to the briefing to hear just how much extra women end up paying.

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The Singing Pizza Box

Wed, 04 Dec 2019 05:00:09 GMT

Listen to the briefing to hear how one pizza chain is innovating in terms of it's menu AND it's packaging. The goal is to draw attention to its delivery.

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The Retail Apocalypse is a Fashion Apocalypse

Tue, 03 Dec 2019 11:00:29 GMT

The apparel industry is experiencing much of the retail industry closures. Listen to the briefing to hear how we are changing our relationship to our wardrobes.

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Cyber Monday - It's Show Time!

Tue, 03 Dec 2019 03:19:47 GMT

Congratulations! You made it to Cyber Monday. Here's how to pull together a "Hail Mary Pass" for some last minute Cyber Monday tactics.

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Cyber Monday Tips - Best Subject Lines

Mon, 02 Dec 2019 03:17:25 GMT

Listen to the briefing to hear what Cyber Monday subject lines work to entice your audience to take action.

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Hashtag Holidays Early December

Sat, 30 Nov 2019 11:00:46 GMT

Listen to the briefing to hear what the most popular "International Day of" #holidays trending on social media are for early December.

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Cyber Monday Tips - Last Minute Tips

Fri, 29 Nov 2019 11:00:51 GMT

Listen to the briefing to hear how to do an early release of your Cyber Monday offer and what hashtags to use.

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Social Marketing versus Digital Marketing

Thu, 28 Nov 2019 11:00:15 GMT

Digital marketing isn't the same thing as social marketing even though they are related. Listen to the 2 minute briefing to hear how they differ and what role they each play in your marketing strategy.

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The End of Tipping?

Wed, 27 Nov 2019 11:00:50 GMT

Tipping is supposed to ensure that there's a better level of service given but studies show that there is very little connection between the service level and the tip. Listen to hear why.

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The 7 Deadly Sins of Social Media Marketing 4 - 7

Tue, 26 Nov 2019 11:00:52 GMT

Listen to the briefing to hear the most common reasons why your customers may decide to unfollow you on social media.

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The 7 Deadly Sins of Social Marketing 1 - 3

Mon, 25 Nov 2019 11:00:11 GMT

Hear what the most common mistakes are for businesses to make when it comes to keeping their audience engaged on social media.

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Beer Drinking Ladies

Sun, 24 Nov 2019 11:00:13 GMT

Craft beer is growing as a sector and is on boarding new customers evenly according to gender. Listen to the briefing to hear why women beer's newest and fastest growing fans.

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Food Trends | the Grocerant

Sat, 23 Nov 2019 11:00:14 GMT

Listen to the briefing to hear how restaurants and retail stores are increasingly merging into a new hybrid form called "the grocerant".

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Cyber Monday Tips | Peak shopping Dates

Fri, 22 Nov 2019 11:00:52 GMT

Listen to the briefing to hear how peak shopping dates for the holidays are getting earlier every year.

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Choco can help streamline ingredient ordering

Thu, 21 Nov 2019 11:00:06 GMT

Technology can help drive out waste in the kitchen. Listen to the briefing to hear about a new technology solution that connects back of house to their suppliers and makes things smoother and simpler.

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Why do people unfollow a business on social media?

Wed, 20 Nov 2019 11:00:41 GMT

Listen to the Flash Briefing to hear about some interesting research on what makes someone unfollow a business on social media.

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Turn Followers into Subscribers

Tue, 19 Nov 2019 11:00:28 GMT

Listen to the Flash Briefing to hear why it's vital for you to turn those followers on social media to e-mail addresses in your own data base.

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#Holidays - Late November

Mon, 18 Nov 2019 11:00:54 GMT

Listen to the briefing to hear what interesting international days are coming up for the end of November.

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Tips for Restaurant and Retail Website Design

Sun, 17 Nov 2019 11:00:27 GMT

Listen to the Flash Briefing to hear how you can build important features into your web design that will make it more effective at helping your customers buy from you.

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The Marketing of Food Allergies

Sat, 16 Nov 2019 11:00:55 GMT

With the success of the cookbook Canelle et Vanille — gluten free has hit main stream. Listen to the briefing to hear how to tap into this powerful market segment.

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Cyber Monday Tips -Copywriting for E-Mail Marketing

Fri, 15 Nov 2019 11:00:22 GMT

Cyber Monday tips for writing a strong e mail offer.

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How to Create a Content Calendar

Thu, 14 Nov 2019 11:00:50 GMT

Content calendars keep you organized, focused and save you time. Listen to the Flash Briefing to hear how to make one that's simple and efficient.

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Pinterest for SEO

Wed, 13 Nov 2019 11:00:57 GMT

Pinterest can be a very powerful tool to help people discover your content and website. Listen to the briefing to hear tips on upping your Pinterest game.

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Chatbots for Restaurant and Retail Marketing

Tue, 12 Nov 2019 11:00:10 GMT

This Flash Briefing will tell you how to structure the blogs on your website with internal links to help with SEO (Search Engine Optimization).

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SEO for Blogging

Mon, 11 Nov 2019 11:00:24 GMT

Listen to the flash briefing to hear how to structure your blog posts so the Google Search Engines will find and categorize the information more easily.

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#Holidays for mid November

Sun, 10 Nov 2019 11:00:05 GMT

Listen to the Flash Briefing to hear about the hashtag holidays for mid November. There are some really cool themes you can wrap your marketing around.

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Website Statistics

Sat, 09 Nov 2019 11:00:37 GMT

Listen to the Flash Briefing to hear some interesting statistics about how people navigate your website. This information will help you tweak your website so it will work harder for you.

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Cyber Monday Tips | Blog Posts that Convert Traffic

Fri, 08 Nov 2019 11:00:55 GMT

Blogs are definitely not dead and a well written blog post can draw and convert customer traffic — especially on Cyber Monday. Listen to learn how to use blogs effectively.

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Own your Audience

Thu, 07 Nov 2019 11:00:34 GMT

Listen to the briefing to learn about the importance of migrating your audience from social media onto your own data base.

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Instagram Versus Reality

Wed, 06 Nov 2019 11:00:47 GMT

Listen to the Flash Briefing to hear how Instagram has moved beyond the glamour shot and is starting to get more authentic.

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Write a Great Product Description

Tue, 05 Nov 2019 11:00:12 GMT

Listen to the Flash Briefing to hear how to write product descriptions that draw the search engines and convert to a sale.

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What are the best social media KPI's?

Mon, 04 Nov 2019 11:00:49 GMT

Listen to the Flash Briefing to hear how you can keep your main business goal in mind when setting KPIs, key performance indicators.

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Pinterest is Great for SEO

Sun, 03 Nov 2019 11:00:45 GMT

Listen to the Flash Briefing to hear why Pinterest may be your best tool to build an audience and drive conversion to your website.

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Generation Z — what makes them tick?

Sat, 02 Nov 2019 10:00:04 GMT

Listen to the Flash Briefing to hear how people aged 4 - 24 looking at the world differently.

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Cyber Monday Boot Camp - Timing of E mails

Fri, 01 Nov 2019 10:00:12 GMT

Listen to the briefing to hear what the best times are to send your Cyber Monday e-mails.

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Halloween Trends and Statistics

Thu, 31 Oct 2019 10:00:45 GMT

Listen to hear what the top Halloween trends are, top costumes and to learn just how big a retail holiday it is.

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# Holidays for Early November

Wed, 30 Oct 2019 10:00:28 GMT

Listen to the Flash Briefing to hear what #holidays for early November are coming up for you to wrap some exciting marketing around.

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The McKinsey Retail Lab

Mon, 28 Oct 2019 10:00:39 GMT

The McKinsey Retail Lab at the Mall of America is giving retailers a way to pilot the latest in technology

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Geotagging Images for SEO

Sun, 27 Oct 2019 10:00:21 GMT

Listen to the Flash Briefing to hear how tagging your pictures with the location of your business can help with local search and SEO.

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E-Mail Subject Lines

Sat, 26 Oct 2019 10:00:13 GMT

Listen to learn how to write a great subject line for your e mails to customers.

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CyberMonday Boot Camp - Corporate Gifting

Fri, 25 Oct 2019 10:00:46 GMT

Listen to hear how you can quickly and efficiently get lots of Cyber Monday sales with fewer, but larger customers. Develop a corporate gifting strategy.

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Local SEO for Restaurants and Retailers

Thu, 24 Oct 2019 10:00:48 GMT

Listen to hear how you can keep control over who is posting pictures to your Google Business Profile. Others can put pictures there but you can't remove them. Listen to hear how to curate your image.

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What's a Crawl Budget?

Wed, 23 Oct 2019 10:00:45 GMT

Listen to hear how you can tweak your website so Google can index more of it within an allotted time frame.

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Tips for your Google My Business Profile

Tue, 22 Oct 2019 10:00:38 GMT

If you rely on local patrons, your Google My Business profile is key to your success. Listen to hear how you can easily bolster your search rankings by adding pictures to your Google My Business page.

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Using Data to Find Hidden Markets

Mon, 21 Oct 2019 10:00:59 GMT

Your POS system and website are collecting a lot of data. Listen to how Loblaw, a grocer in Canada — is using the data they collect to find those hidden markets. Listen to hear how they are doing it.

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Resale Apparel | Hand-me-down Rose

Sun, 20 Oct 2019 10:00:01 GMT

The Jenners have launched a resale business to tap into the trend towards recycling and buying gently used clothes. Listen to hear how your business can tap into the growth in the resale sector.

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Gen Y and how they Value Fashion

Sat, 19 Oct 2019 10:00:49 GMT

Generation Y consumers (in their mid teens to early twenties) are much more price sensitive than other youth audiences. Listen to hear how younger consumers prioritize their fashion purchases.

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Cyber Monday Tips | Green Monday

Fri, 18 Oct 2019 10:00:30 GMT

Green Monday is the second Monday in December and is a chance for online retailers to get those last minute holiday sales. Listen to learn how to capitalize on this retail holiday.

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What are Vanity Metrics?

Thu, 17 Oct 2019 10:00:51 GMT

Not all marketing data is equally important. Listen to find out what digital analytics are worth measuring and which ones aren't.

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In Praise of Kerry Gold Butter

Wed, 16 Oct 2019 10:00:29 GMT

Kerry Gold Butter is the second top selling butter in the US. Listen to hear how a strong brand from Ireland continues to set records for its sales.

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SEO and Local Search

Tue, 15 Oct 2019 10:00:45 GMT

Search for terms including "near me" or "close by" are skyrocketing. Listen to learn how to rank higher on local SEO.

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Chaffle is the hot food trend

Mon, 14 Oct 2019 10:00:06 GMT

This simple but delicious waffle made from cheese and egg is the latest food trend. Listen to hear just how popular Chaffle has become.

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Headless Commerce

Sun, 13 Oct 2019 10:00:39 GMT

Hear how e-commerce is becoming more nimble as technology gets uncoupled so the customer experience is seamless.

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The Best Times to Post on Instagram

Sat, 12 Oct 2019 10:00:51 GMT

Listen to learn what the best times are to post your content to Instagram so your message will get noticed.

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Cyber Monday Bootcamp | Segmenting your e-mail list

Fri, 11 Oct 2019 10:00:21 GMT

Listen to find out how to segment your customer list so your Cyber Monday offer gets noticed and clicked on.

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Content Marketing for Restaurant and Retail

Thu, 10 Oct 2019 10:00:32 GMT

Listen to find out why including a few videos or Facebook and Instagram stories on your social media feeds is great for your business.

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Is it hot in here?

Wed, 09 Oct 2019 10:00:34 GMT

We rent more romance movies when it's cold outside but follow the crowd when it's warm — listen to find out what the perfect temperature is.

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Google Analytics for your marketing data

Tue, 08 Oct 2019 10:00:20 GMT

Google analytics is a powerful tool for understanding where to boost your digital strategy. Here's what to measure first.

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Keyword Research

Mon, 07 Oct 2019 10:00:16 GMT

This briefing will teach you how to mine your customer feedback for those keywords that will skyrocket you to the top of the search engine results page SERP.

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Website Marketing Audit

Sun, 06 Oct 2019 10:00:29 GMT

When was the last time you audited your website? Listen for tips on how to see how you're raking in the search engine return results.

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Hashtag holidays for late October

Sat, 05 Oct 2019 10:00:57 GMT

Listen to find out what holidays have hashtags that are trending on social media and can give you great themes to wrap your marketing around.

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Cyber Monday Boot Camp | Mobile Marketing Tips

Fri, 04 Oct 2019 10:00:34 GMT

Shopping on mobile devices is becoming a bigger piece of the e-commerce pie. This flash briefing shares some tips for making the most of your opportunity.

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How to find a good web developer

Thu, 03 Oct 2019 10:00:25 GMT

Launching or updating your website? Listen to find out what your first step should be.

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Responding to online reviews

Wed, 02 Oct 2019 10:00:49 GMT

Very few businesses are diligent about responding to online reviews. Listen to find out why taking a more proactive approach is marketing gold.

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How to ask (properly) for Trip Advisor reviews

Tue, 01 Oct 2019 10:00:02 GMT

There is a correct way to invite customers to leave you positive reviews online. Listen to find out what tools will make it easier.

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In praise of websites

Mon, 30 Sep 2019 10:00:55 GMT

Many businesses still don't have a website but you need one. Listen to find out what the statistics say about the power of having your own site.

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Why you should offer free wifi

Sun, 29 Sep 2019 10:00:57 GMT

Free wifi is a table stake that can make the difference between you and your competition. Find out just how important this perk is to consumers.

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Don't abandon the Baby Boomers

Sat, 28 Sep 2019 10:00:54 GMT

It's fun and sexy to focus on the younger consumer but think about what and who you may be missing if your don't keep your eye on the biggest and richest cohort in history. Listen to learn why smart marketers are still thinking about baby boomers.

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Cyber Boot Camp | Segmenting

Fri, 27 Sep 2019 10:00:00 GMT

Segmenting is important because there is only so much of you and your money to go around. Listen to learn how to identify your target market.

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Special Holidays for October

Thu, 26 Sep 2019 10:00:42 GMT

Listen to hear what unusual holidays are on deck for early October. There are some great opportunities to create mini celebrations for your customers.

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Facebook is thinking of removing "likes"

Wed, 25 Sep 2019 10:00:38 GMT

The "like" button on social media channels may be losing its power. Find out why Facebook is piloting the removal of the "like" rating from the visibility to your audience.

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Partnering with influencers

Tue, 24 Sep 2019 10:00:53 GMT

Listen to find out how to know what to look for when you partner with a social media influencer.

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Creatures of Habit

Mon, 23 Sep 2019 10:00:44 GMT

It takes time to shift behaviour. Find out how long it will take for your customers to feel comfortable shopping online with you.

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Hashtags and Emojis

Sun, 22 Sep 2019 10:00:12 GMT

Listen to learn whether hashtags and emojis on your social media posts actually help drive engagement and how many you should use.

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Online Morphs into — Bricks and Mortar

Sat, 21 Sep 2019 10:00:18 GMT

Retail and Restaurant can learn a lot from the Lean Start up philosophy. Listen to hear how to start with a nimble model and build a brand.

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Cyber Monday Boot Camp - #3 Holiday Keywords

Fri, 20 Sep 2019 10:00:30 GMT

Cyber Monday is coming fast — learn what keywords to use to capture that search early.

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Showrooming and web rooming

Thu, 19 Sep 2019 10:00:40 GMT

Customers often research you online before they come to your business. Find out how to work with this to grow.

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#Holidays

Wed, 18 Sep 2019 10:00:29 GMT

Some fun today - let's look at top trending #holidays for September.

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SEO and the power of questions

Tue, 17 Sep 2019 10:00:36 GMT

Search queries are increasingly posed as questions. Learn how to use an FAQ page to rise in the search rankings.

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Sobercurious

Mon, 16 Sep 2019 10:00:35 GMT

Listen to hear why your drink menu needs a little focus. The trends are moving to temperance.

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Landing Pages

Sun, 15 Sep 2019 10:00:57 GMT

Listen to learn how to use landing pages effectively to get a better conversion rate for your online advertising.

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SEO tips

Sat, 14 Sep 2019 10:00:48 GMT

Link building is easy, inexpensive and powerful in terms of SEO (Search Engine Optimization). Listen and learn how to do it.

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Cyber Monday Boot Camp #2

Fri, 13 Sep 2019 10:00:09 GMT

Get ready for Cyber Monday on December 2 — you don't have to put EVERYTHING on sale. Listen to learn why.

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The peril of duplicate content

Thu, 12 Sep 2019 10:00:52 GMT

If you're taking the product descriptions your supplier gives you and duplicating them on your e-com or website — it's not illegal…it's just not effective SEO. Listen to learn why.

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Food Trends — Plantbased Proteins

Wed, 11 Sep 2019 10:00:27 GMT

Do you have plant-based proteins on your menu? When the big chains start doing it, you know it's time to look at it too.

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#tips

Tue, 10 Sep 2019 10:00:46 GMT

Much like punctuation — writing your hashtags so they make sense is paramount in terms of having #success.

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Time for a NAP

Mon, 09 Sep 2019 10:00:09 GMT

Today's briefing will show you one simple and inexpensive way you can help your business rise in the SEO rankings.

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Trip Advisor and how it works

Sun, 08 Sep 2019 10:00:45 GMT

Trip Advisor is vitally important to drive traffic your way. Listen to learn how it works.

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Social Proof helps increase sales

Sat, 07 Sep 2019 10:00:07 GMT

Reviews, awards and customer testimonials are all things to crow about on your digital channels. Listen and hear why they're important.

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Cyber Monday Boot Camp

Fri, 06 Sep 2019 10:00:22 GMT

Cyber Monday is December 3 this year. We're going to focus on how to get ready on every Friday's episode for the next couple of months. First up — the importance of your e-mail list. It's your war chest.

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What's a long tail keyword and why should I care?

Thu, 05 Sep 2019 10:00:47 GMT

In this briefing, we demystify the Spock Talk that makes "long tail keywords" confusing - it's pretty straight forward. Learn how to use them.

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What's your magic word?

Wed, 04 Sep 2019 10:00:22 GMT

SEO (Search Engine Optimization) is about helping your customers find your website more easily online. Keywords do what it says on the tin — they are the keys that unlock the doors of the Internet for you.

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Speed Matters

Tue, 03 Sep 2019 10:00:20 GMT

There's new research from Google that shows us just how fast our websites need to load before we start losing money.

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It's Labour Day — How much should it cost you?

Mon, 02 Sep 2019 10:00:20 GMT

Labour is often the biggest expense. How do you know what the right target number should be?

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Ghost Kitchens

Sun, 01 Sep 2019 10:00:29 GMT

Off premise food service is exploding, a ghost kitchen can be the way to succeed — profitably.

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Every victory starts with a pep talk

Sat, 31 Aug 2019 10:00:50 GMT

You'd never go into a big game or battle without having a game plan and briefing the team. Hear how pre shift meetings can be true game-changers.

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Who are your Rockstars?

Fri, 30 Aug 2019 10:00:55 GMT

People pay big bucks to go to fantasy camps to hand out with their heroes. There are people in your business who your customers would love to hang out with. Think about how to leverage this.

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Tip: Listen to the Savvy Social podcast with Andrea Jones

Thu, 29 Aug 2019 10:00:53 GMT

It's hard to stay on top of the social media trends by Andrea Jones of the Savvy Social podcast makes it easy.

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SEO and Voice

Wed, 28 Aug 2019 10:00:00 GMT

I'm your host Michelle Brisebois - a brief reintroduction for new listeners and why you need to be #1 in search results.

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Food hashtags

Tue, 27 Aug 2019 10:00:58 GMT

Trends in food hashtags

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Robots are being replaced by real people!!!

Mon, 26 Aug 2019 10:00:41 GMT

Find out who is using robot employees and how it's going. You'll be surprised at how this technology will grow.

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Pop up Retailing is huge

Sun, 25 Aug 2019 10:00:07 GMT

Opening a pop up retail store can really ignite your business results. Make sure you understand your objective first or "there be dragons".

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Is more choice really a good thing?

Sat, 24 Aug 2019 10:00:38 GMT

Find out why paring back a bit might actually be a good thing.

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Team Engagement

Fri, 23 Aug 2019 10:00:45 GMT

Employee engagement overall is extremely low. Find out what an engaged team member looks like.

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Google's rules

Thu, 22 Aug 2019 10:00:06 GMT

What does it mean to have engaging content? Listen and find out.

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Retail Shopping on Instagram is exploding

Wed, 21 Aug 2019 10:00:35 GMT

Instagram keeps getting better and better as an e-commerce platform. Listen for the latest developments.

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Instagram and Food

Tue, 20 Aug 2019 10:00:44 GMT

Just how much time do people spend looking at food on Instagram? Listen and find out.

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BOPIS (By Online Pickup In Store), Click and Collect

Mon, 19 Aug 2019 10:00:02 GMT

The growth of click and collect is stellar. This is why you need to think about how to get a piece of it.

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What types of food and retail information are people searching for by voice?

Sun, 18 Aug 2019 10:00:16 GMT

Some cool statistics on exactly what kind of information people are searching for by voice.

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Who's using voice search for restaurant and retail?

Sat, 17 Aug 2019 10:00:44 GMT

Are people searching for restaurant and retail by voice? They sure are — here's how to get ready.

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Introduction to the Restaurant and Retail Marketing Flash Briefings

Fri, 16 Aug 2019 20:17:04 GMT

Welcome to the first flash briefing for Restaurant and Retail Marketing. I'm your host, Michelle Brisebois and you can find me on LinkedIn at https://www.linkedin.com/in/michelle-brisebois-marketer/ or Instagram at https://www.instagram.com/michellebrisebois_marketing/ or Twitter at @dreyfussca

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Preview Bonus Episode

Mon, 12 Aug 2019 03:13:24 GMT

Preview of the upcoming Restaurant and Retail Flash Briefing and bonus content

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