Secrets To Their Fitness Business Success

Ep 23 - How Jess Cross Has Grown from 102 to 150 clients in 7 months (during COVID)

Wed, 18 Nov 2020 14:50:36 GMT

Jessica Cross’s new fitness studio wasn’t growing. She wasn’t sure of the best way forward.

She joined NPE to help her get direction for generating leads and getting systems in place to grow her business. Just as she started implementing her programs, COVID hit. She would be unable to keep her (practically new) studio open.

Working with her NPE Success Coach, Jess came up with a new business model. She created a great online service … and also offered outdoor training (which had been her specialty prior to opening her studio).

She improved her website along with the feedback from her coaches and NPE community members. By nailing down one goal at a time, she was able to grow rapidly. She went from 100 clients in February and March to nearly 150 clients in August. Her revenue grew from $17.8k/month to $25k/month!

In this episode, you’ll learn:

How Jess started her personal training business from scratch and saved the money to open her own studio
How she leveraged her strengths to change her business model during COVID-19.
What she did to retain clients longer and keep engaged and happy
The leadership skills Jess applied to get out of her comfort zone and become comfortable with selling
How she put in place boundaries to separate friendships and business relationships with her clients (and that benefited her as a leader)
And much more...

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Ep 22 - How Tony Arreola Transitioned from Offline to Online Training and Went From $0 to $12k Per Month in Just 6 Months

Wed, 11 Nov 2020 14:22:58 GMT

Tony Arreola grew up poor. He became an engineer to provide for his family.

All was well until he suffered a tragedy. His brother died suddenly.

His brother left Tony a set of weights, and working out helped Tony feel closer to his brother. Fitness became a vehicle for him to get through difficult times. And that’s carried him through his life.

Tony left his engineering career and became a big box personal trainer, and progressed to becoming an NASM master trainer.

All was fine until COVID zero’ed him out. No income, no revenues, shut down. He remembered NPE from an NASM Optima event and decided to reach out for guidance and support.

The first thing Tony did after joining NPE was transition his business from offline to online.

In this episode, you’ll learn…

How he reacted to the lockdown and used it as an opportunity to push the reset button for his business
The importance of training on sales and having a script and system to sell so your business can run by itself
The business planning every business owner and fitness professional should have
The keys to having the confidence in your choices and grow your business to the next level
And much more...

Results: He signed 28 new clients and has just hit $12k per month in revenue for online programs. All this happened in just 6 months.

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Ep 21 - How Matt Carroll Pushed ‘Reset’ During COVID-19 and More Than 3.5X His Revenue

Thu, 05 Nov 2020 00:12:05 GMT

Running a fitness business can be stressful.

Running a fitness business with your spouse… even more so.

Running a fitness business, with your spouse DURING a pandemic… WATCH OUT!

In Episode 21 of our Secrets To Their Success Podcast, you’ll meet Matt Carroll, owner of Natural Edge Performance, Broome, Western Australia.

After struggling for many years with business, Matt and his wife Marcela decided to use the pandemic opportunity to take a step back.

Then decided to PLAN for success in a new way.

And committed to investing their time and energy into developing the business skills they needed to grow to the next level.

BIG challenges create BIG growth opportunities… IF you’re willing to face things head on and DO THE WORK!

Matt did the work. He ended up terminating all of his current memberships and started over. He upgraded his programs, services, prices, chose ONE ideal client, and communicated very clearly what the company stood for. Then he “re-pitched” his new messaging to his entire database.

The results were awesome. The professionals in his town responded well … and were more comfortable referring their friends. His revenues are 3.5x what they were and he’s gone from non-profitable to having $23k in monthly profit.

In this episode, you’ll learn…

How he reacted to the lockdown and used it as an opportunity to push the reset button for his business
The importance of training his coaches on sales and having the script and system to sell so the business can run by itself
The business planning every business owner and fitness professional should have
The keys to having the confidence in your choices and grow your business to the next level
And much more...

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Ep 20 - How Sean Carroll & James Batey Rebranded Their CrossFit Gym to Serve Busy Parents ... and Grew 140% – Even During COVID-19

Wed, 28 Oct 2020 13:41:55 GMT

Sean Carroll and James Batey, owners of Rebuild Health and Fitness, Brisbane, QLD, Australia, thought their business relied too much on their own efforts. They were always on the gym floor, or finding and signing up clients, and otherwise IN the business all the time.

The good news was they were making money. But there were no systems and the business wasn’t organized. They came to NPE for clarity, systems, and organization.

With NPE, one of the first things they realized was their ideal client avatar needed adjustment. Professionals with children became the new client avatar.

They rebranded the business and changed their programming to provide massive value to professionals with children. Client retention went way up, and they were able to charge more for their services.

When COVID-19 hit, instead of shutting the business down, they saw it as a huge opportunity.

They installed a new sales system and made premium offers to their new ideal clients. When Sean and James reopened their business, they signed up 38 people in the first month and their business grew 140% from the previous 12 months (even during COVID-19).

In this episode, you’ll learn:

How Sean and James started their journey as studio/gym owners
The importance of getting a clear vision of who you want to serve
How aligning your messaging and programming to an ideal client attracts more of the best people and allows you to serve them better
How getting disciplined about numbers leads to higher levels of success
How they recognized their strengths and leveraged them as leaders
How they decided to shift their focus during COVID-19 and took massive actions for re-opening
How having a business coach made a difference in their journey to success
And much, much more ...

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Ep 19 – How Hassan Abdallah Rebranded Away From Crossfit and Raised Revenues and Profit On Reopening After COVID-19

Wed, 21 Oct 2020 16:23:18 GMT

Hassan Abdallah owned a CrossFit gym in Kogarah, NSW, Australia. But he began to wonder if he was selling his business short … While young people and the athletes loved his CrossFit gym, other people needed more attention.

The pandemic lockdown offered him an opportunity to work through the details. Working with his NPE coaches, he rebranded his business.

He shifted his business model from group training to personal/small group training. He switched from CrossFit athletes to busy professionals and parents. That allowed him to give individual clients more time and attention, with extra programming and nutrition coaching.

In fact, he capped the total member base for his business to 85 (as opposed to 98 prior to the pandemic and a high of 120).

With a greater client experience/quality of service to offer, he was able to raise his rates. That improved profitability, and even during the pandemic, he was able to bring in more revenue (from $28k ‘before’ to $32k ‘after’).

Now the business is running near full capacity and he’s more confident than ever about the future of his business and his ability to serve his clients.

In this episode, you’ll learn:

The keys to success when you’re rebranding your fitness business, shifting your services, and how to effectively communicate with your clients
The benefits of downsizing your classes and focusing on delivering extreme value to clients
The power of practicing faith and realizing your vision of your business is possible despite obstacles
How Hassan and his team overcame the fear of sales
How to stay engaged with your clients so they can see results and stick around longer
The importance of being open to feedback from your coaches, asking your community for help, and pivoting when necessary to allow yourself to grow personally and professionally
And much much more…

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Ep 18 - Family Time Was Short, But They Found a Way to Win: How Amy & Sean Cornish Added 34 Clients and 2x Revenue in 4 Months

Wed, 14 Oct 2020 13:42:15 GMT

Amy and Sean Cornish were working long hours (5am to 9pm) when they joined NPE two months into the midst of COVID-19. As parents of two very young daughters, they felt like they were failing as parents. They also felt overworked, underpaid and frustrated not knowing how to move forward with the business.

With the support of NPE, they hired a trainer so they can spend more time together every day and focus on building their business. They learned and began to use the NPE AUTO-CLOSER® Sales System and used the pre-qualification step to help them save time so they can focus more on the quality of leads. As lockdowns lifted, they were able to grow rapidly: Their business has grown from 54 to 88 clients, and from $12k to $26k/month, in 4 months.

In this episode you’ll learn…

Amy and Sean’s mission to empower women and moms age 30-50 who have lost their confidence but who want to be good role models for themselves and their kids.
How they balance their business and personal life as parents of two little daughters.
The identity crisis that Sean went through as a fitness professional during COVID-19.
How they decided to stay open while other businesses shut down, and how they kept serving the community and stayed connected.
How they overcame the fear of business coaching and grew their confidence and mindset as leaders.
How the pre-qual system they installed helped them close more sales with efficiency.
The importance of getting the support from coaching and the community of like-minded people.
And much, much more.

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Ep. 17 – How Tim Frey Ignored His Critics, Changed His Model, Raised His Rates, and Had His Best Month Ever – During COVID-19

Thu, 08 Oct 2020 00:57:20 GMT

Tim Frey, the owner of Helix Gym, Perth, Australia, had signed up with NPE and nearly doubled his business in the first 3 months of 2020, to $12k a week ($48k/month). The success felt amazing and he was ready to keep growing.

Then COVID-19 hit and the government declared restrictions, throwing the fitness industry as a whole and his gym in particular into chaos. His business model had included a powerful experience of group training classes of 40 people or so, with lots of music and energy. With the new distancing requirements, he was only allowed 9 people in the gym at a time.

Listen now to hear how Tim:

Transitioned his business model away from group training and into semi-private training involving 9 people at most.
Changed his pricing so that fewer people would pay more money and increase profitability.
Increased client value so that clients would be willing to pay the premium rates.
Got help with sales from his staff, because he could not manage all of these things and sell at the same time
And much much more.

Finally, when Tim came up with an action plan, he had to overcome the objections of … well, almost everyone else except his head coach.

He took a leap of faith and went for it. He changed his business model to semi-private with 9 people in the gym at a time; he raised his rates 30%; he trained his staff on the sales process; and he increased value to clients.

Result: After a couple of months, things began to rapidly improve. Tim’s business had its best month ever, and Tim didn’t do any of the selling.

In this episode, you’ll learn:

How Tim overcame his fear and focused on the sales and the numbers during COVID-19
How he transitioned from group training to semi-private training
How he created more value for his clients (which became a vital turning point for the business)
How he trained his staff members on the sales process and hit his best month ever in sales
The importance of practicing faith no matter what your peers say
How he raised his rates and communicated with his clients and staff
Why his leadership development as a fitness business owner had such an impact on his business
Why it mattered so much to have a coach who has achieved success and knows how to overcome similar challenges
And much more…

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Ep 16 – How COVID Space Restrictions Led Raphael Freedman and Lachlan Rowston to a More Profitable Business Model, with Great Revenues, Happier Clients and Staff

Thu, 01 Oct 2020 04:24:33 GMT

Raphael Freedman and Lachlan Rowston are known for their 300+-episode strong podcast, The Mind Muscle Project. They’re also known for their Sydney, Australia-based gym Creature Fitness, which since they joined NPE, grew from one to three locations and increased revenues to more than $1 million a year.

There was a problem: Their business model was based on group training, and that was suffering from increasing commoditization. Competitors such as F45, CrossFit, and Orange Theory were flooding the market with group training offers, and putting pressure downward on prices.

Raph and Lach were looking for a way out of the race to the bottom. They wanted to be able to charge premium prices, but they weren’t sure of the business model that made the most sense.

Then COVID-19 hit and they were forced to shut down from March to June. It turned out to be a blessing in disguise. With their NPE coach, they set to work strategizing.

When they reopened under new space restrictions, they had a new model in place: Semi-Private Training for high-end clients willing to pay higher prices for greater value. They delivered customized programming to create specific results aligned to the goals of each client.

Within a couple of months, their revenues are back to where they were before they were shut down. But they are more profitable, have happier staff, and serve their clients better.

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Ep 15 - Josh Leve - AFS: The #1 Fitness Industry Association and Event You MUST Join

Fri, 24 Apr 2020 14:55:15 GMT

If you think your fitness career or business is endangered because of COVID-19 (or if you aren’t sure you want to stay in the fitness industry), you’re not alone. Most fitness professionals and studio owners are feeling tons of pressure right now.

And while the virus might be out of your control, you still have the power to decide how to protect and grow your fitness business. In this podcast episode, Association of Fitness Studios Founder & CEO Josh Leve discusses why now is the time to stay connected with the right people and resources–and the importance of remembering your WHY–the reason you started your fitness business in the first place.

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Ep. 14 - Kate Laird - THRIVING during COVID-19

Tue, 07 Apr 2020 00:43:43 GMT

During a tough time for the fitness industry when a lot of gyms and studios are closing, Kate Laird, owner of Love Your Body Fitness in Ottawa, Ontario, Canada has been rapidly growing and expanding her business. Revenue is up 31% over last month, she’s added 35+ new members to her roster, and she’s also signed a new corporate client. How is Kate’s business expanding when others are contracting their operations? We cover that and a whole lot more in this episode.

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Ep. 13 - Dave Olsen & Shane Rowley with Nimbl – Fitness Finance: Don’t Beat Yourself Up For What You Don’t Know

Fri, 14 Feb 2020 00:05:30 GMT

A lot of small business owners struggle with getting accurate financial information because it requires specific knowledge, accuracy, and more than anything, time. And they can’t afford a full-time CFO or even a bookkeeper to do the work… so they end up feeling stuck and struggling when it comes to taking control of the financial health of their business. Dave Olsen and Shane Rowley, Co-founders of Nimbl Accounting Services, both know the pains of running a small business all too well. They also know how crucial it is to get accurate financial information to make the best decisions to grow your business. Helping small business owners has always been their passion and led them to start Nimbl. A full-services accounting company that serves NPE clients in the USA & Canada.

Dave started his career in public accounting and served as CFO to many start-up and venture companies in Canada. Shane, on the other hand, started as a tax specialist in Utah and helped small business owners save on taxes. Dave and Shane met three years ago when Dave was already up and running with a new business model for providing all kinds of financial services to many small companies. They saw a huge demand helping small business owners solve accounting and finance challenges and they officially rebranded to become what Nimbl is today.

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Ep. 12 – Len Fridman – If Someone Else Has Done It, You Can Do It Too

Wed, 29 Jan 2020 22:25:17 GMT

When Len left his corporate career as a Senior IT Manager over a decade ago, he had to make a decision to either go back to a corporate job or pursue his real passion. He decided to start his own bootcamp transforming lives through fitness. As he became more successful, Len began to train more clients, recruit new instructors, and the community expanded very quickly. He discovered some ‘secrets’ for filling his bootcamps with creative marketing campaigns so in 2012 he created a system to help other fitness businesses fill their group classes. Before he knew it, his new marketing business began to grow even more serving fitness businesses all over Canada and the USA.

Len and his business partner Sasha began to focus on helping studio owners to solve more problems with scheduling, collecting payments, and more. This evolved their fitness marketing business into a software company and WellnessLiving was officially born. Today, WellnessLiving is one of the biggest players in the industry, growing exponentially every year since 2016.

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Ep. 11 – Nancy Townsend – Resilience Wins: Stay Strong With Whatever Comes At You

Wed, 22 Jan 2020 21:57:03 GMT

Back in 2014, Nancy was a struggling fitness instructor. She was commuting 3-4 hours every day to train clients at their home, going through 200 hours of yoga training, and ended up getting rear-ended twice in the span of three months that caused her scoliosis. She was physically and mentally tired but driven to open her own studio so she could stop commuting and her clients could now come to her to train.

That’s when she met NPE. Within 13 months and with the help of NPE coaches, she courageously opened her own studio in Washington D.C. (one of the most expensive cities in the U.S.). She had a great start at $9k per month in revenue, but a flood with 20,000 gallons of hot water poured onto her studio in 2018. Repair, insurance, business operations…. everything became a struggle again.

Finding resilience no matter what came at her helped her stay focused on achieving her goals. By the end of last year, she had her best month ever at $34k a month in revenue!

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Ep. 10 – Josh Cherry and Robby Marlow – From Bootcamp in the Park to 73+ Franchise Locations

Wed, 15 Jan 2020 20:13:40 GMT

Back in 2009, Josh Cherry and Robby Marlow started a bootcamp in a parking lot training friends and family members for a few years, but ultimately didn’t know where to go from there. They soon reached out to NPE and worked their way through all program levels within just a few years time, being named NPE Members of the Year in 2015 while growing to 25 licensed locations across the USA. Today, they’ve now grown Delta Life Fitness to the fastest growing women’s fitness franchise with over 73 locations sold in the United States and are on track to hit 100 units this year (a feat only about 4% of franchises ever achieve)!

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Ep. 9 - Jason DeBruler - Next Generation Fitness

Wed, 08 Jan 2020 21:30:41 GMT

Jason DeBruler is the Chief Operating Officer of ARX, which stands for Adaptive Resistance Exercise. ARX is innovating “next generation” technology in fitness. In this interview, Jason talks about the science behind strength training and how ARX is advancing both hardware and software technology to produce the most efficient strength training dose possible for everyone, while simultaneously improving safety and reducing injuries. We also discuss the most common problems in the typical fitness business model and the work they’re doing to eliminate those obstacles and engineer the most profitable and efficient business model in the industry.

Learn why big names like Tony Robbins, Dave Asprey, and Ben Greenfield are using and endorsing ARX and the incredible potential this technology has to transform our industry forever.

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Ep. 8 - Paul McIlroy - Strengthen Your Weaknesses To Ascend To The Next Level

Tue, 17 Dec 2019 16:33:07 GMT

Paul McIlroy is the founder and creator of the Amazing 12, The World’s #1 Body Transformation Program that has produced over 8,000 jaw-dropping body transformation results in 148 countries.

In this podcast episode, Paul talks about his start in fitness and body transformations, optimizing training for massive strength increases, and how he created the A12 program and evolved it over the last 15 through the lens of strength and conditioning.

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Ep. 7 – Sara Kooperman, JD – Whatever Happens… Smile and Keep Going!

Thu, 05 Dec 2019 17:46:36 GMT

Founder & CEO of SCW Fitness Education, Sara Kooperman is one of the most successful female entrepreneurs in the fitness industry. In this interview, she talks about her start in law school teaching aerobics, to an infomercial request that led into her work selling fitness equipment on QVC for many years, and then developing and sharing fitness education with her SCW MANIA® events around the USA for over 32 years. Sara has really paved the way for other female entrepreneurs as a result of her success, at times being the only woman in the room in an industry dominated by men.

Sara shares her greatest life lessons, her work with the Women in Fitness Association, and how her assertive and unstoppable attitude towards overcoming obstacles led her to the top of the fitness industry. She continues to inspire other entrepreneurs to follow in her footsteps.

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Ep. 6 – Karry Summers – Think Big, Take Risks, and Multiply Yourself To Grow

Tue, 03 Dec 2019 23:29:44 GMT

Three years ago, Karry was running her “hobby” pole dance business with two locations that she was really passionate about.

On the surface everything looked great and she was achieving tremendous success. But she knew she couldn’t continue the way things were operating without sacrificing more time and energy away from her family and personal health. She felt like her business “was draining away her energy and joy.”

That’s when she reached out and started working with NPE. The first thing she learned was the critical importance of getting crystal clear on ALL the numbers in her business. Soon after Karry got her numbers right, she spent time evolving her vision for the business (and her life), and then developed a strategic plan for success. Today, she's now grown to six locations with plans to expand internationally in the UK and USA in 2020.

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Ep - 5 Dr. Krista Scott-Dixon, PhD: The Difference Between A ‘Good Coach’ And ‘Great Coach’

Mon, 28 Oct 2019 08:10:00 GMT

You know more than they do. In fact, you’re the ‘smartest person in the room’ when it comes to your subject matter. So why are your clients struggling to succeed in working with you? Closing THE GAP lies in developing your professional coaching skills. In this interview with Precision Nutrition’s Director of Curriculum, Dr. Krista Scott-Dixon, you’ll learn more about the secrets and step-by-step systems PN has learned to deliver transformative change, to millions of coaches and clients around the world.

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Ep 4 - Brit Smith & Shell Lentfer: Why emotional intelligence is critical to your success as a business owner

Sun, 27 Oct 2019 08:15:36 GMT

In 2017, Shell and Brit were about to close their business. They found themselves overworked, underpaid, and totally exhausted by the fact that their hustle was taking them nowhere. After hearing about NPE through a recommendation for business resources from Precision Nutrition, they reached out to speak with our team “simply for confirmation that closing their business was the right thing to do.” When we first spoke to them we acknowledged that was one option, but there were also other opportunities available to them. And despite the fact they were very skeptical at first, they decided to jump into working with NPE to transform their business. They got clarity on their vision, learned how to read and understand financial reports and key business metrics, and immediately started taking MASSIVE action to grow.

In 2018, their client base doubled from 60 to 120 and revenue grew from $13k to $23k within just 6 months. Now in year 2 of working with NPE, their last 12 months have been even more transformative and given more opportunities for Shell and Brit to continue growing.

In the fitness industry, self-discipline and self-motivation are celebrated and relying on others’ help sounds contradictory. Shelley and Brit, however, believe that what led them to where they are now is self awareness and courage to ask for help because ‘good coaches need coaches.’

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Ep 3 - Mo Hagan: Stand in (and Find) Your Strength To Grow

Sat, 26 Oct 2019 07:20:46 GMT

For many years the fitness industry has been dominated by male leaders at the top. It has been a “boys club.” But Mo Hagan is one of a few key influential female leaders worldwide who has challenged that culture, broken through, and continues inspiring and developing female entrepreneurs and leaders across the globe. From starting out as a physical education teacher in Canada, to taking a chance on following her heart to pursue an unconventional path centered around her passions of teaching and traveling to spread the word of fitness, Mo has truly created the life she’s always dreamed of for herself. She has several powerful messages to share around why it’s so important to get clear and understand your WHY, see obstacles as opportunities to push through and grow, find a mentor and don’t try to go it alone, and why you can’t sit behind your desk… you’ve got to get out there and attend events to learn and grow.

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Ep 2 - Stephen Kearney & Wayne Dunne: Big Challenges = Big Breakthroughs

Fri, 25 Oct 2019 07:05:00 GMT

In 2015, Wayne and Stephen had stopped growing. They had accumulated over $120,000 in debt from a remodel of their facility and felt completely overwhelmed. They reached out to NPE to get support with establishing a strategy and plan to improve profitability, grow revenue, and improve cash flow to improve the financial health of their business. But they weren’t new to facing and overcoming adversity.

Former investment bankers from Dublin, Ireland, Wayne and Stephen immigrated to the USA by taking advantage of a unique opportunity to open a new studio for an Irish company. After falling in love with California and growing the new studio to great success, they left their jobs to open The Training Loft in their home garage in West Hollywood, California. Within a few months they received a notice from their home owners association to ‘cease and desist’ running a business out of their home. Three days later they had researched and found a commercial location, negotiated a lease, and opened their studio to begin their next adventure. Since joining NPE in 2015, they’ve grown their studio to a high six figure income (approaching seven), gotten debt free, and are now preparing to open location #2.

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Ep. 1 - Dr. John Berardi, PhD: From Zero to $200 Million

Thu, 24 Oct 2019 07:01:55 GMT

On the outside everything looked amazing. Business was sky-rocketing, clients were getting amazing results, and it would appear to others that John Berardi was living the perfect life. Yet on the inside, he was dying. Things came to a head when he made a list of options to escape his current reality, including A) selling his shares in the company or even B) ending his life.

How did he come back from that very dark place? What lessons did he learn that he now wants to share with other entrepreneurs, professionals, and those that want to learn how to leverage their strengths in a powerful way to deliver value to the world?

Those are just a few of the questions we explore in this no holds barred interview with Dr. John Berardi, Phd - co-founder of Precision Nutrition and now Founder of Change Maker Academy and author of Change Maker: Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career.

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TRAILER: Secrets To Their Fitness Business Success Podcast

Fri, 11 Oct 2019 16:34:04 GMT

COMING SOON: The Secrets to Their Fitness Business Success Podcast. Fitness industry leaders and top business owners from around the world sit down with NPE Founder & CEO Sean Greeley to share their secrets, strategies, and step-by-step systems to turn your fitness passion into a highly profitable business! Since 2006, NPE has supported 45,000+ fitness professionals and business owners in 96+ countries with increasing their profits, revenue, and happiness with their business. Learn how to grow your business and create the life you want.

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