SEO Podcast | SEO.co Search Engine Optimization Podcast

How To Build Links for eCommerce Websites

Fri, 13 Mar 2020 16:22:40 GMT

When it comes to building links for SEO for eCommerce companies, there are nuances to your link building strategy to consider. In this episode, we discuss the following:

How SEO for eCommerce websites is both similar and different when it comes to link building.
Building links to product pages vs. blog posts.
Differences in link building for various eCommerce content management systems (Shopify vs. BigCommerce vs. Woocommerce for Wordpress).
Link building to Amazon pages and your Amazon store.

Use these and other tips in our SEO podcast to build links yourself, or simply hire our white hat link building service and allow us to do the heavy lifting for you!

Connect with SEO.co:

SEO.co // SEO Podcast // @SEOdotco // Linkedin // ROI // Nate Nead

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How to Perform a Backlink Profile Analysis

Fri, 13 Mar 2020 11:00:00 GMT

In this episode we discuss the following:

Why you should perform a backlink profile analysis
How frequently you need to be analyzing your backlinks
What tools you can use when analyzing site backlinks
How to take actionable steps after analyzing your backlinks
How you should use your backlink profile analysis to build links in the future

What did you like from this episode? What could we change? What would you like to learn next?

Use these and other tips in our SEO podcast to build links yourself, or simply hire our link building service and allow us to do the heavy lifting for you!

Connect with SEO.co:

SEO.co // LinkBuildingService.net // @SEOdotco // Linkedin // ROI // Nate Nead

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How to Start a Successful SEO Agency

Thu, 12 Mar 2020 23:51:48 GMT

In this episode, we discuss helpful tools and techniques for launching your own successful SEO agency startup. When looking to start your own SEO agency, there are a few questions you need to ask:

What industry niche should I initially target?
What geographic region should I focus on?
What is the size of the total addressable market for the two questions above?
Who would be my major competitors?
How do I intend on marketing my new enterprise?
Which areas of digital marketing will you focus on? (SEO, SEM, web design, content writing, link building, etc.)

Remember, focus creates wealth, diversification preserves it.

Focus on a geographic niche, industry niche and marketing niche to start. Don't expand until you have your processes in place for that given niche.

What to Consider When Hiring a White Label SEO Link Building Agency

Thu, 12 Mar 2020 11:00:00 GMT

Scaling your paid and organic SEO efforts, particularly for smaller SEO agencies, often is best served by finding a true partner in your success.

White label SEO resellers allow smaller agencies to leverage their in-house teams to take full advantage of their link building prowess and scale-up without having to scale out an expensive internal team. In this episode, we discuss considerations to take when looking to hire a white label SEO link building agency. We discuss pros, cons and areas of interest when shopping around for a true partner in your clients' online marketing success.

Other helpful pages mentioned in this podcast:

White Label Link Building // Outsourced SEO // SEO Link Building Guide

What did you like from this episode? What could we change? What would you like to learn next?

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SEO Company // SEO.co/Blog // @SEOdotco // Linkedin // ROI // Nate Nead

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How to Use a Long Tail Keyword Strategy for Improved Site Traffic

Wed, 11 Mar 2020 11:00:00 GMT

Long tail keywords are a part of natural speech and search for information, which search engines have worked toward implementing into their search algorithms and should be a part of your content strategy.

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The Benefits of Local SEO & How Local SEO is Changing

Tue, 10 Mar 2020 11:00:00 GMT

In this episode of the SEO podcast, we cover the following specific topics related to local SEO:

A brief introduction to local SEO
The benefits of local SEO
How local SEO is changing

Unlike national SEO, local SEO concerns site optimization for localized businesses in a specific geographic area. In most cases, this could mean smaller, local services businesses for anything from dry cleaners to restaurants and even local services like law firms or dental practices. How you rank for local SEO can be very different from national SEO. For more detail, we suggest taking a look at our extensive guide to local SEO.

What did you like from this episode? What could we change? What would you like to learn next?

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SEO.co // SEO.co Podcast // @SEOdotco // Linkedin // ROI // Nate Nead

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

Mon, 09 Mar 2020 11:00:00 GMT

Unfortunately, it’s hard to come up with new long-tail keyword ideas that attract significant traffic.

There are many strategies you can use to overcome this and generate dozens of new ideas in relatively short order.

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SEO Pricing - What to Expect From an SEO Price Proposal

Sun, 08 Mar 2020 12:00:00 GMT

The cost of SEO can range greatly, depending on both the on and off-site work that needs done and who you hire to do it. Before you hire an SEO to optimize both on and off-site elements, it will be important to know:

What SEO services are included in your SEO price quote?
Who will be performing these services (an agency, a freelancer, an in-house SEO, etc.)
How much should I pay for SEO services?
What should you pay for these services and how should the payments be structured?

This episode covers the services that are typically rendered when you receive an SEO price quote from a given vendor.

We will cover more on SEO pricing in subsequent episodes. What more would you like to see? What additional questions do you have about SEO pricing and SEO pricing models?

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // @SEOdotco // SEO Agency Blog // Linkedin // ROI // Nate Nead

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Link Building Outreach - Strategies to Avoid

Sat, 07 Mar 2020 12:00:00 GMT

There is a right way and a wrong way to execute on a link building outreach campaign. In this episode of the SEO.co search engine optimization podcast, we discuss strategies to avoid when performing your link building outreach campaigns.

The short answer is be a good neighbor. Doing link building outreach the wrong way ensures you put a blight on your company and the industry at large. It is best to stay above the proverbial fray and keep your outreach emails, sequences and approach personalized and above-board. You also avoid burning your own domain by sending out messages that are surely to be marked and labeled and spam.

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SEO.co // @SEOdotco // SEO.co/Blog // Linkedin // ROI // Nate Nead

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6 SEO Advantages Small Businesses Have Over Major Firms

Fri, 06 Mar 2020 12:00:00 GMT

You might think that your small business, with its relative newness and minimal resources, doesn’t have a chance to compete in SEO. But the reality is, small businesses have no fewer than six distinct advantages over their larger counterparts in SEO.

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How to Find Backlink Opportunities from 404 Error Pages and Broken Links

Thu, 05 Mar 2020 12:00:00 GMT

Finding broken link opportunities represents one of the best methods for scoring high-quality, relevant backlinks from sites that already rank for a desired term in search engines.

You have a couple of options when looking to build links in this way. You can either hire a broken link building service OR follow the step-by-step instructions outlined in this episode.

While a "slog", building links from broken 404 error pages is one of the best ways to have a quicker boost to your (or your clients' SEO). The reason: many of these pages are aged and already ranking, allowing them to pass more website authority to the page you create as a viable replacement.

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The Content Lie That Destroys Campaigns Before They Even Start

Wed, 04 Mar 2020 12:00:00 GMT

This content marketing lie is especially powerful—and destructive—because it appears to be rooted in truth. In fact, many content marketers continue to proclaim it in the advice of their posts, and as a result, more and more marketers are banking on it as a cornerstone of their strategies, particularly as it relates to building links.

What is it? Listen to our latest episode to find out more.

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Getting Started with Outreach Link Building

Tue, 03 Mar 2020 12:00:00 GMT

Outreach link building is the true white-hat method for acquiring relevant, high-quality links. Here we discuss high-level outreach link building tactics for enhanced SEO. In this podcast, we discuss:

Difficulties in outreach link building for SEO
Tools (like Mailshake & Pitchbox) you can use to aid you in executing a scalable link building campaign
General industry best practices for performing viable outreach link building campaigns

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6 Technical Onsite Requirements You Might Have Missed

Mon, 02 Mar 2020 12:00:00 GMT

These six on-site technical factors are some of the ones I see most commonly missed in on-site SEO.

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The 5 Most Important Content Priorities in Order

Fri, 28 Feb 2020 12:00:00 GMT

So rather than try and sketch out every conceivable dimension of what makes “good” content, I’ve outlined what I believe to be the five most important content priorities—in order.

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6 Underrated Benefits of Content Marketing

Wed, 26 Feb 2020 12:00:00 GMT

I want to turn your attention to these six underrated and seldom-discussed benefits of content marketing, which apply to a number of different areas.

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7 Ways to Get to Know Your Audience Better

Mon, 24 Feb 2020 12:00:00 GMT

If you don’t know your audience, you won’t even know what strategies or mediums to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. But at the same time, it’s hard to serve the general function of “knowing your audience better.”

So let’s take a look at some of the actionable, practical ways you can better understand your audience.

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Getting Started With Internal Link Building as a Primary Strategy

Fri, 21 Feb 2020 12:00:00 GMT

If you haven’t spent much time with internal link building, and you’re prepared to make it a primary focus of your SEO strategy, there are a few things you’ll need to research.

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What Makes Internal Links Effective

Wed, 19 Feb 2020 12:00:00 GMT

So what makes an internal link building strategy “effective?” Why is internal linking important?

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Internal Links Why Are They Important

Mon, 17 Feb 2020 12:00:00 GMT

Internal links remain one of the most neglected elements of SEO, but with the next 3 episodes, you should be able to better understand how internal links work, and incorporate them into your existing SEO approach.

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The 7 Most Important Questions to Ask of Your SEO Data

Fri, 14 Feb 2020 12:00:00 GMT

SEO is a strategy that depends on objective data reporting and analysis to be effective; if you don’t listen to the data when it tells you you’re doing something wrong, you could self-destruct. On the other hand, if you analyze the data correctly, you’ll all but guarantee yourself a solid path forward. Objective data alone can’t give you meaningful takeaways and conclusions. For those, you need to ask the right questions of your data.

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7 Ways to Boost Conversions With Better Copy

Wed, 12 Feb 2020 12:00:00 GMT

Conversions are one of the most important considerations for an online marketing strategy; no matter how much traffic you receive to your website or how prominent your brand becomes, your profitability will still be limited by the number of people who “convert,” usually either buying a product or becoming a lead by filing out a contact form. Here are seven easy ways you can boost your conversion rates with better copy.

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The Ultimate Checklist for Your Local SEO Starter Kit

Mon, 10 Feb 2020 12:00:00 GMT

If you’re going to rank in local SEO, you’ll need to play by a slightly different set of rules. Traditional SEO best practices, such as optimizing your site for mobile devices and pursuing an ongoing link building campaign, should remain in place, but as you gear up for local dominance, you’ll want to make sure the following “starter kit” procedures are executed on.

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The Ultimate Linkbuilding Guide

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7 Secrets of Modern Link Building You Didn't Know

Fri, 07 Feb 2020 12:00:00 GMT

Link building has gone through a number of changes over the years, to be sure. It’s almost unrecognizable from the days where spamming links to your domain on any forum you came across could boost your rankings measurably. Modern link building is much different, but I find that marketers and entrepreneurs still only scratch the surface of the strategy—or ignore it altogether. That’s why I’ve come up with this list of link building secrets you probably didn’t know.

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7 Reasons You Aren't Getting Higher Authority Backlinks

Wed, 05 Feb 2020 12:00:00 GMT

In the SEO puzzle, backlinks are one of the most valuable pieces. They’re responsible for passing authority to your domain and individual pages, increasing the trustworthiness that Google evaluates your site to have. The higher authority you have, the higher you’ll rank for queries related to your brand. Here's 7 reasons you're not getting higher authority links back to your site.

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The Right and Wrong Way to Build Links in Guest Posts

Mon, 03 Feb 2020 12:00:00 GMT

Link building is one of the most hotly debated and discussed elements of search engine optimization (SEO)—and for good reason. However, you need to build links “correctly” if you want to escape without a penalty and continue passing relevant authority to your domain. But what are the “right” and “wrong” ways to build links?

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SEO Link building Guide

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How to Make Any Piece of Content More Valuable With 8 Tweaks

Fri, 31 Jan 2020 12:00:00 GMT

You can think of your content as a form of currency. You use it to fuel production in your marketing campaign, funding your other strategies and enticing visitors to come to your site. The more valuable your content is, the better results you’re going to see, so if there was a way to make your content better, wouldn’t you take it?

Here’s the inevitable catch: most ways to improve your content come with improving yourself, and demand significant time and energy. You need to research, practice, and spend more time refining your strategy. I’ve got a few helpful tips you can use on any content draft you have to make it just a little bit better.

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The 8 Biggest Myths in Guest Posting

Wed, 29 Jan 2020 12:00:00 GMT

To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. Use a personal brand to get your work published on various high-authority publishers, and reap the rewards of authority, visibility, and traffic for your brand.

Unfortunately, there are a number of persistent myths circulating about guest posting in the modern era. These are eight of the most egregious ones I’ve found.

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The One Thing Holding Most SEOs Back From Success

Mon, 27 Jan 2020 12:00:00 GMT

SEO's are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of strategic planning, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following up with measurement and analysis. All of these areas have separate best practices and mistakes to avoid, and we do our best to adhere to all of them.

For the most part, missing one of these best practices isn’t the end of the world; after all, it’s only a small piece in the bigger SEO puzzle. But there’s one general principle—one major factor for success—that permeates all these areas simultaneously, and if you don’t adhere to it, your entire campaign could end up failing.

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The 9 Biggest Mistakes You Can Make in Online Marketing

Fri, 24 Jan 2020 12:00:00 GMT

These nine mistakes are some of the most egregious I’ve seen, so steer clear of them at all costs in your online marketing.

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How Influencers Can Boost Your SEO Campaign

Wed, 22 Jan 2020 12:00:00 GMT

I’ll be the first to admit that “influencer marketing” has become a bit of an overused phrase in the online marketing game. I’d like to focus on one specific area of value for influencer marketing: the search engine optimization (SEO) benefits you can obtain.

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7 Experiments to Try With Your Content Strategy

Mon, 20 Jan 2020 12:00:00 GMT

It’s far more effective to turn your content strategy into an ongoing experiment, so you can constantly discover new angles and gradually increase your overall ROI.

The trouble most people encounter upon realizing this is the dilemma of how to experiment, or what to experiment with. That’s why I’ve come up with this list of seven experiments to try in your own content strategy.

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5 Targets to Set at the Beginning of an SEO Campaign

Fri, 17 Jan 2020 12:00:00 GMT

If you want to get your SEO campaign started on the right foot, you’re going to need these five targets, at a minimum, guiding your SEO campaign.

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7 Reasons Why Link Building Is Seriously Neglected

Wed, 15 Jan 2020 12:00:00 GMT

Considering link building is necessary to earn higher search ranks and remains one of the most efficient marketing strategies around. So why is it that link building is so neglected?

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Why Link Building Starts With Relationship Building (and How to Do It)

Mon, 13 Jan 2020 12:00:00 GMT

I think link building starts and ends with relationship building; with stronger, longer-term publisher relationships, I can almost guarantee you’ll see better SEO results.

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How to Start an SEO Campaign on a Limited Budget

Fri, 10 Jan 2020 12:00:00 GMT

There are hundreds of factors that come together to influence your rankings in Google, but before you dig into the minutiae, you need to take care of the fundamentals. These are the most important strategies you need to get you campaign off the ground.

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8 Reasons Your Link Building Campaign Isn't Reaching Its Full Potential

Wed, 08 Jan 2020 12:00:00 GMT

You know that getting high-authority, contextually relevant links is the only surefire way to increase your domain authority consistently, and you might even be seeing a positive return on your efforts. However, it’s also likely that your link building campaign isn’t getting nearly as much traction as it could. In all likelihood, the ROI you’re seeing pales in comparison to the ROI you could be seeing. Why is this the case? Usually it’s due to one or more of the following reasons.

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How to Calculate the Value of a Link

Mon, 06 Jan 2020 12:00:00 GMT

First, understand that links are more valuable than just their contributions to your domain authority (and search rankings). In fact, there are three “dimensions” of link value I’ll be exploring in this piece.

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The 6 Content Principles That Most Marketers Ignore

Thu, 02 Jan 2020 20:21:55 GMT

Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the simple idea of producing valuable material for your users, or dig deep into your existing data sets to form meaningful conclusions that dictate your work. Either way, there are a number of fundamental content principles that should guide how you create and distribute your work

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The Mathematical Reason Why SEO Is the Best Long-Term Marketing Strategy

Tue, 24 Dec 2019 09:00:00 GMT

Digital advertising, email marketing, traditional ads, and affiliate marketing are good ways to increase your brand’s overall reach, if you implement them correctly. There is one mathematical reason why SEO, when done properly, is the best long-term marketing strategy.

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The Art of the Interview as a Content Marketing Piece

Mon, 23 Dec 2019 09:00:00 GMT

Enter the interview, one of the most cost-effective and utilitarian pieces you can create for a content marketing campaign. Why are interviews so special?

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Is Buying Links Still an Effective SEO Strategy?

Fri, 20 Dec 2019 18:31:34 GMT

We cover the topic of buying links. The power of backlinks and why Google cracked down on paid links. We'll also cover the most effective way to pay for links.

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Welcome to the SEO.co Podcast

Mon, 16 Dec 2019 19:51:54 GMT

In our inaugural episode, we cover a bit about the digital marketing agency SEO.co, about Timothy Carter and what the SEO.co search engine optimization podcast is going to cover.

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