On the flip side, getting outside to take a walk is proven to bolster creative thinking. Entrepreneurs need to know how to utilize that, and in this episode we show how you can incorporate walking into your workdays in ways that benefits your business.

Create a healthier work environment for yourself just by going for short walks between 2-20 minutes throughout the workday.

In this episode, you´ll learn:

• What types of meetings make great walking meetings (that you can start using today)
• How to prepare for a walking meeting
• Interesting finds from ground-breaking research on the link between walking and creativity
• What are Walkshops(TM) and why we should start having outdoor business conferences
• Make walking your creative place that you can access from anywhere

Useful links and resources:

Marily Oppezzo TEDx talk: Want to be more creative? Go for a walk.

Nilofer Merchant TEDx talk: Got a meeting? Take a walk.

Nilofer Merchant: What´s the one workplace hack that can improve your health

Research from Mia Keinänen: Out of ideas? Take a walk.

Shane O´Maras book In Praise of Walking explains why walking is good for us and tells the story from when humans learned to walk to walking in urban areas today.

Dr. John Medina's Brain Rules books explore the powerful cognitive benefits of walking (and other kinds of movement)

Recommended action:

1) Ask yourself a question and go for a walk!

2) Take one of your calls this week while walking.

3) Tell us how it goes in our fb-group Resilient Business Podcast Community

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Everything will become easier when you realize that it´s a wonderful virtual support network out there to help you through almost any business challenge. In this 17-min episode, Heather and Torill talk about:

• How we are defining ourselves shapes the support we can receive
• The value of cross-pollination of ideas in digital communities
• Step by step how to go about setting up a virtual coffee call with someone you want to connect with
• The importance of physical gatherings (when we can)
• ... and more!

This episode of Resilient Business FM is brought to you by Remarkable Communication and their creative writing workshops.

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If you listen to this lively conversation, you´ll hopefully come away with new inspiration and ideas for how you can adapt and build a more resilient business - while keeping sane (and connected to wi-fi).

Have a question yourself? Head over to the facebook-group "Resilient Business Podcast Community" and ask it there, and we´ll help you get things sorted so you can move forward one confident step at a time.

Stay safe and continue to do great things,

your hosts Sonia, Heather and Torill

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You need to relentlessly ask yourself this question:

"Why do my people want this right now?"

Today, Sonia Simone and Heather Thorkelson give examples of companies that have figured out how to course-correct on short notice. And they talk about companies striving to stay relevant in the face of rapidly changing demand.

In this 21-minute episode, Heather and Sonia talk about:

• A service providing high-quality organic produce to restaurants
• Successful authors finding ways to replace speaking engagements
• How Heather's ultra niche travel company is facing global lockdown
• A social media influencer struggling with identity and perfectionism

This episode of Resilient Business FM is brought to you by the Slow Business Adventure. You can grab their free digital magazine at SlowBizFix.com.

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Your marketing has to present an offer that your audience wants (and is able) to buy

It sounds simple, but poorly crafted offers are one of the most common reasons for a lack of sales. 

Many businesses are finding that offers that worked wonderfully before COVID are dying right now. Other businesses are seeing surprising surges in demand for offers that are suddenly ultra relevant.

In this 21-minute solo episode, Copyblogger Media's co-founder Sonia Simone talks about:

• Figuring out what people want to spend money on now
• What "sell the sizzle, not the steak" really means (it's never about providing less value)
• Timing your offer so it's relevant and desirable
• Avoiding the Broccoli Ice Cream problem
• Balancing short-term pandemic messaging with your long-term mission

This episode is part one of a two-part session. Join us next time when Sonia talks with Heather Thorkelson about specific examples of businesses making adjustments to get the right offers to the right buyers.

This episode sponsored by the Slow Business Adventure. You can check out their free digital magazine here: Slow Business Fix

Resources

Sonia's Copyblogger post on the elements of an appealing offer

Sonia's Copyblogger post on emotional benefits in your marketing

Sonia also recommends The Sleep School as a particularly good mindfulness course. It's intended for insomnia, but it's also excellent for managing many different kinds of stress, or simply becoming more balanced and mindful.

Note: This episode contains no affiliate promotions

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Torill and Sonia talk about:

• Leaning rather than pivoting (and making sure your business has enough legs to lean on)
• Simplifying business decisions
• Finding your daily "focus flower"
• How to structure focused work time
• Sonia's focus mantra when things feel overwhelming

And remember Torill's power question:

"What will lead to problems if I don't get this one thing done?"

This episode sponsored by our co-host, HeatherThorkelson.com. Thanks Heather!

Resources

• You can get extra resources and business advice, as well as access to our private Facebook community, by signing up at ResilientBusiness.FM.

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In this episode, hosts Torill Wilhelmsen from Slow Business Adventure and Heather Thorkelson from HeatherThorkelson.com share some personal stories about how overcoming adversity earlier in their entrepreneurial journey has helped them...even fortified them to face the current challenges we are all experiencing.

We also share an important prompt with you to help you access your own confidence around dealing with adversity, because we're firm believers that you're more capable than you realize.

Today's episode is sponsored by Sonia Simone's Remarkable Communication - a creative writing educational hub for marketers who hate marketing.

Resources

• You can sign up for additional materials, as well as access to our private Facebook community, at ResilientBusiness.FM

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In this episode, hosts Sonia Simone from Remarkable Communication and Heather Thorkelson from HeatherThorkelson.com share an exercise each has done many times with clients and for their own businesses. In just a few minutes, you'll have much more clarity about what you can use to move forward, as well as what you'll need to work around.

Heather and Sonia talk about:

• Uncovering new ways you may be able to help your clients or customers
• Why time is a two-edged sword right now, and how to use it more effectively
• Collecting resources you might not have thought of
• Why everyone has an audience (even if you don't know it yet)
• Heather's tip for getting through just about any stuck point

Today's episode is sponsored by Slow Business Adventure. Get more business advice and recommendations -- all free -- in the first issue of their digital magazine, the Slow Business Fix.

Resources

• You can sign up for additional materials, as well as access to our private Facebook community, at ResilientBusiness.FM
• Sonia's series on strategies that create stronger relationships with your audience

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In this episode, Torill Wilhelmsen from Slow Business Adventure and Sonia Simone from Remarkable Communication talk about:

• Avoiding making yourself the victim in your messaging (even when you're having a tough time)
• How to connect with clients and customers when they're wildly distracted
• The messages to avoid right now ... and the ones to embrace
• Why this is a great time to focus on content marketing ... and how to do it so you get results

Today's sponsor is HeatherThorkelson.com. Thanks, Heather!

Extra resources

• Sonia's Copyblogger post on using content marketing to advance customer conversion
• You can sign up for additional materials and access to our private Facebook group by going to ResilientBusiness.FM.

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Sonia Simone touches on cash flow, mindset, and managing that inevitable information overload. You can also get more resources and a free worksheet for this episode by going to resilientbusiness.fm.

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Today we’ll talk about some techniques for doing that, and of course some specific recommendations for things you can actually do, and words of encouragement as well.

Strategies covered include:

• Regulating your inputs
• Avoiding fixed mindsets
• Avoiding toxic positivity
• ...and revisiting your businesses value proposition

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Because two things happen when things get weird. We either race in a crazy direction, or we freeze in place. Those are both very natural, but neither is helpful. 

Today we'll share a few thoughts on how you can keep from getting stuck for too long -- without going into panic mode. We’ll touch upon both speed during the course of the workday and the speed at which you run your business.

We highly recommend Carl Honoré's books In Praise of Slow and The Slow Fix as supplements to this episode.

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In this episode, Torill Wilhelmsen and Sonia Simone talk about concrete steps you can take to protect your business's cash flow. We also talk about certain predatory types to avoid, and keeping perspective around any mistakes you may have made.

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This week’s episodes talk about respecting your cash flow, protecting your confidence, and staying mindful without getting stuck.

Carl Honoré is the parent of the “Slow” movements. His online course, The School of Good Slow, provides a wealth of valuable material for getting grounded and moving forward.

If you need a little inspiration this week, here’s a video of residents of Siena singing together from their apartments in lockdown.

Notes and Disclosures

This page contains no affiliate links or promotions.

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