But her path here had nothing to do with beauty. It had everything to do with refusing to quit.

Sahara was an Iranian immigrant who grew up in Silicon Valley and never quite felt like she fit in. Before Lashify, she spent years as an actress and screenwriter in Hollywood, hustling on the side and building businesses out of sheer resourcefulness. Beauty wasn't superficial for her. It was tied to confidence, to belonging, to feeling like she had a place in the room. So when she discovered lash extensions and felt truly beautiful for the first time, she was hooked. Then her lash technician got pregnant, the replacement wasn't as good, and she went looking for a DIY solution and found absolutely nothing. For most people, that's the end of the story. For Sahara, it was the beginning.

She melted wire in her kitchen. Filed patents before she told a single factory what she was building. Flew to Korea to convince a manufacturer to build something that had never existed. And launched Lashify on sheer obsession. Today Lashify holds more than 750 global patents, has become a celebrity favorite, and recently secured a landmark $30.5 million legal victory against counterfeit manufacturers.

Sahara tells it like it is and in this episode she gets into all of it. The building, the lawsuits, the loneliness, the moments she almost lost everything, and why she believes the only way to truly lead a company is to know every corner of it yourself. This is the real story. And she holds nothing back.

In this episode, we’ll talk to Sahara about:

Standing up for what’s right and refusing to back down. [02:20]

Feeling different after moving from Iran to Northern California. [04:05]

How beauty insecurities shaped her confidence at a young age. [04:20]

Becoming obsessed with her appearance and wanting lash extensions. [05:25]

Building early side hustles by teaching herself everything. [06:03]

Using her principles to protect people from fake luxury goods. [06:57]

Why making money was never the main motivation behind her success. [08:08]

Learning that money creates freedom, experiences, and the ability to help others. [09:27]

The moment her lash technician couldn’t fit her in and everything changed. [13:10]

Teaching herself to build a completely new lash system from scratch. [13:04]

Seeing a major gap in the beauty market and realizing there was a business opportunity. [16:22]

Why screenwriting helped her think about product development and storytelling. [17:20]

Building an entire brand system instead of creating just one product. [19:03]

Self-funding the business and learning early lessons about working with friends. [23:50]

Patenting the idea before going to manufacturers and protecting it from copycats. [24:48]

Becoming profitable quickly by doing her own marketing, customer service, and education. [29:49]

Using Instagram Lives to teach customers how to use a completely new product. [31:03]

How building a business forced her to overcome insecurities and show up publicly. [32:45]

Why customer stories gave her the motivation to keep fighting through setbacks. [33:56]

Learning hard lessons about friendship, loyalty, and trust as the business grew. [43:37]

Why the best founders understand every part of their business from the ground up. [50:18]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Sahara:

* Website: https://www.lashify.com/

* Instagram: https://www.instagram.com/lashify/

* Instagram: https://www.instagram.com/saharalotti/

Hosted on Acast. See acast.com/privacy for more information.

The idea for Knix started after she had a conversation with her mom about what women’s bodies undergo as they age especially when it came to post-pregnancy leaks. After doing research on her end and speaking to more women, she realized there was a massive gap in the market. So in 2013, she launched a Kickstarter campaign that placed Knix on the map not only for its intimates but for talking openly about the reality of women’s bodies. 

A decade later, the womenswear brand has expanded into a variety of categories, including bras, activewear, shapewear, swim, loungewear, and more. Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. In 2022, Joanna decided to sell 80% of her business for $320 million, making it one of the largest exits by a female founder in Canada and one of the most significant sales of a brand by a female founder in US history. 

In this week’s episode, Joanna talks to us about her incredible journey building Knix, what she learned in her career in media & entertainment, and how it actually helped her disrupt the intimates industry despite having no background. She shares how she pivoted early on from wholesale even though they were doing incredibly well, how they ended up launching as a direct-to-consumer company, and why it was one of the boldest decisions she made. Joanna also opens up about how she dealt with depression even when she had major success with the brand, and the steps she took to manage this difficult time. We talk about how she dealt with difficult investors who didn’t believe she could run a high-growth company being a mom of three, what she did to prove those naysayers wrong, and so much more.  

In this episode, we’ll talk to Joanna about:

* Being vulnerable and open on social media. [03:21]

* The reality in entrepreneurship. [05:22]

* Joanna’s coping mechanisms as a founder. [08:57]

* Creating momentum in the early stages. [13:25]

* Working in a record label, getting an MBA, and shifting passions. [16:49]

* The genesis of the Knix idea and testing their first product. [18:38]

* The manufacturing processes. [23:14]

* Launching Knix on Kickstarter. [25:42]

* Joanna’s depression despite the business doing well. [32:38]

* Joanna’s fundraising journey. [39:31]

* Building confidence and managing negativity. [45:29]

* Joanna’s behind-the-scenes in managing her business and motherhood. [46:47]

* Selling the company and buying a house for their nanny. [48:37]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Joanna:

* Website: https://knix.com/

* Instagram: https://www.instagram.com/knix/

* Instagram: https://www.instagram.com/joannaknix/

Hosted on Acast. See acast.com/privacy for more information.

These two best friends didn't come from food. They came from corporate. Leah was in marketing at a tech startup, Yas was at an auction house debating whether to go back for her master's. What changed everything was a lot of TikTok scrolling and asking one question: why is everyone obsessed with pickles right now, and why isn't there a brand that actually feels like us? So at 23, they quit their jobs, hired a food scientist, found a manufacturer in the middle of Massachusetts, and started building. Documenting every messy, unfiltered moment along the way on social. By the time they launched in February 2024, they already had a community waiting. They sold out in under three months, closed a pre-seed round in two weeks, had a collab with Khloé Kardashian, and are now on shelves at Erewhon, Whole Foods, and Bristol Farms. All with zero dollars spent on ads.

In this episode, we get into all of it. The leap they took before they were ready, the social media playbook they built from scratch, and the production nightmares that would have made most people quit. But this isn't really a story about pickles. It's about what it actually feels like to bet on yourself when the odds aren't clearly in your favor. Leah and Yas are proof that the founders who win aren't always the most experienced. They're just the ones who refused to stop.

In this episode, we’ll talk about:

* Leaving corporate jobs and feeling the pull toward entrepreneurship. [02:12]

* How a TikTok pickle trend sparked the idea for Good Girl Snacks. [03:58]

* Doing the research before quitting their jobs. [06:52]

* The confidence that comes from building with the right co-founder. [09:10]

* Taking the leap and launching the business in 2023. [11:20]

* Building hype on social media months before the product existed. [12:33]

* Creating a viral content series to grow an audience. [14:30]

* Why consistency and daily posting built early momentum. [18:19]

* Finding the first manufacturing partner and navigating production challenges. [19:36]

* “Cucumber Gate” and the realities of building a food product. [23:06]

* Turning startup mishaps into viral storytelling content. [26:31]

* Why resilience and problem-solving matter more than glamour in entrepreneurship. [29:00]

* Building community through events, activations, and everyday customers. [31:15]

* How influencer relationships and brand partnerships fueled growth. [32:19]

* The Khloe Kardashian moment and what celebrity exposure really does for a brand. [34:09]

* Landing early retail wins with Pop Up Grocer, Erewhon, and Whole Foods. [38:04]

* Raising their first investment round after proving product-market fit. [40:00]

* The long-term vision for Good Girl Snacks beyond pickles. [42:23]

* Lessons about entrepreneurship they learned the hard way. [43:23]

* The sacrifices founders make that people rarely see. [44:20]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Good Girl Snacks: 

* Website: https://goodgirlsnacks.com/

* Instagram: https://www.instagram.com/goodgirlsnacks/

Hosted on Acast. See acast.com/privacy for more information.

But the version of Cyndi you see today is not how this story begins. It begins with dropping out of college twice, working nightlife to stay financially stable, starting over in her mid-twenties with unpaid internships, and quietly questioning whether she was actually “good” at anything.

When she opened Chillhouse, it wasn’t instant success. It was long hours, tight margins, staffing challenges, seasonality, expansion risks, and the constant pressure of making payroll. She had to learn how to raise money, survive volatility, and pivot when the original business model was not scalable. The breakthrough came when she listened to her customers and launched salon-quality press-on nails, a move that completely transformed the trajectory of the company.

In this episode, Cyndi shares what it really takes to rebuild confidence when you feel behind. We talk about the unglamorous realities of running a service-based business, why shiny opportunities can become expensive distractions, how motherhood reshaped the way she leads, and what shifted when Chillhouse entered a new chapter through its acquisition by KISS Beauty Group.

If you have ever questioned your path or wondered whether you are capable of building something bigger than you imagined, this conversation is for you.

In this episode, we’ll talk to Cyndi about:

* Why becoming obsessed is what makes you “good” at something. [01:50]

* Growing up around small business hustle — but craving financial stability. [03:41]

* Rejecting the traditional 9–5 and carving her own path. [08:14]

* Starting over at 25 and taking an unpaid internship to rebuild. [10:57]

* Blogging before influencing was mainstream and monetizing early. [15:07]

* The desire to build something physical and the birth of Chillhouse. [17:43]

* Why the original business model had to evolve. [22:37]

* Raising money for the flagship store. [27:49]

* Challenging moments Cyndi experienced in the business. [28:31]

* The hard lesson of expansion and chasing shiny opportunities. [32:33]

* Letting customer behavior guide the pivot to nail care. [34:45]

* Testing products before discovering the breakout opportunity. [36:57]

* Launching press-ons and creating instant brand recognition. [40:14]

* From viral growth to legacy credibility: why today’s virality starts with product performance. [44:27]

* Motherhood, infrastructure, and building real support systems. [47:14]

* Why exiting her business wasn’t the goal, but the right partnership changed everything. [54:07]

* Moving from survival mode to structured, strategic growth. [56:46]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Cyndi: 

* Instagram: https://www.instagram.com/cyndiramirez/

* Instagram: https://www.instagram.com/chillhouse/

* Website: https://chillhouse.com/

Hosted on Acast. See acast.com/privacy for more information.

LoveShackFancy was born out of necessity when Rebecca was in search of the perfect bridesmaid dresses and was out of luck. After creating her own designs, she garnered lots of support from family and friends and began selling dresses from the trunk of her car and the rest was history. Born and raised in New York, Rebecca was surrounded by fashion starting at the age of 4 and her story is nothing short of spectacular. Today, LoveShackFancy has gained mass appeal from her vintage-inspired details, flattering silhouettes and playful dresses and ultimately catering to all age groups. 

The ultra feminine super-maximalist clothing and lifestyle business now has 17 retail locations in the U.S. and is continuing to expand. What started out as a dress company in 2013 has evolved into an all-encompassing lifestyle brand selling fragrances at Sephora to kid’s clothing and a home collection that is set to launch later this month. 

In this week’s episode we chat about her upbringing surrounded by fashion, her early career as a fashion editor and why she felt like it was time to do something different in her life despite her incredible career. We talk about how her interest making a few pieces of clothing turned into a successful side hustle and eventually years later, her full time gig. Rebecca opens up about how many people told her that the feminine prints and vibe would never sell, and that her brand’s name was horrible - and why she didn’t let that stop her. We also chat about the unglamorous days of building the brand, overcoming fears in business, and using social media for success. She stresses setting boundaries, LoveShackFancy's mission, and shares dos and don'ts for running a business for over a decade.

In this episode, we’ll talk to Rebecca about:

* Rebecca's upbringing influenced her early fashion and confidence. [04:03]

* Impact of Rebecca's mom on her upbringing. [06:31]

* Rebecca’s fashion ideation process. [08:32]

* The concept of LoveShackFancy. [10:25]

* Starting LoveShackFancy as a side hustle and career pivot. [13:49] 

* Dealing with the fear of change. [21:14]

* Confidence in LoveShackFancy’s vision. [23:36]

* LoveShackFancy’s first store and Rebecca’s key learning. [27:14]

* Juggling high in-store demands and early social media presence. [31:13]

* Balancing business with motherhood. [33:37]

* Launching fragrance and partnering with Sephora. [40:30]

* Going viral on TikTok and its business impact. [47:04]

* Maintaining her creative momentum. [52:26]

* Discoveries during a decade with LoveShackFancy. [55:30]

* Rebecca's belief in operating without a business plan. [58:33]

* Upcoming plans for LoveShackFancy. [01:03:13]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Rebecca: 

* Instagram: https://www.instagram.com/becknyc/

* Instagram: https://www.instagram.com/loveshackfancy/

* Website: https://www.loveshackfancy.com/

Hosted on Acast. See acast.com/privacy for more information.

But Legendairy Milk didn’t start as a business. It started with Luna as a new mom struggling with chronic low milk supply and asking one question no one could answer: why? So she did the unglamorous work herself. She researched what women across cultures had used for centuries, ground herbs in her kitchen with a coffee grinder, filled capsules by hand using a pill machine from eBay, and tested everything on herself. With just $750 and a newborn, she opened a tiny Etsy shop, expecting maybe one order a month, until a single Facebook post brought in 50 orders overnight and she turned her hobby into a business then.

In this episode, Luna shares how curiosity became her unfair advantage, taking her from postpartum survival mode to building a multimillion-dollar, education-first brand now sold at Target, Walmart, and Amazon. We talk about bootstrapping, finding the right manufacturing partners, growing without outside capital, and the burnout that taught her to build a team and protect her health. If you’re waiting to feel ready before you start, Luna’s story is a powerful reminder that curiosity and resourcefulness matter far more than having it all figured out.

In this episode, we’ll talk to Luna about:

* How her own health struggles sparked curiosity around holistic healing. [02:06]

* Luna’s “why” — creating wellness solutions born from lived experience. [04:57]

* Luna’s upbringing, cultural influences, and early relationship with wellness. [05:33]

* Who Luna was before motherhood and building her brand. [08:14]

* Navigating motherhood and the wake-up call that shifted her priorities. [11:37]

* The moment Luna realized she wanted to create something of her own. [17:44]

* Her experience working in tech and questioning the traditional office path. [21:39]

* Navigating motherhood, finances, and building a business from scratch. [24:11]

* Finding the right manufacturer and business partner. [26:50]

* Working with her husband and him transitioning to Legendairy Milk full-time. [29:18]

* How Luna approached growth without chasing traditional startup pressure. [30:48]

* How Luna sustained her brand’s position in the market while navigating growth. [33:09]

* The process behind ideating and launching the products. [36:40]

* The lessons Luna learned about burnout and delegating to grow her brand. [40:30]

* Luna’s passion for her brand is deeply personal, fueled by the support of her community. [44:50]

* How three years of effort led to Target placement and a major business milestone. [47:12]

* Experiencing the gap in postpartum care. [50:05]

* Expanding presence in Target, Walmart, and Amazon to reach moms everywhere. [52:39]

* Luna’s cautious approach to risk has shaped her business decisions. [55:36]

* Advice for women building businesses while caring for themselves. [58:25]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Luna:

* Website: https://www.legendairymilk.com/

* Instagram: https://www.instagram.com/legendairymilk/

Hosted on Acast. See acast.com/privacy for more information.

We’re often told that if you want to build a real empire, you need venture capital, a massive team, and a perfectly engineered growth plan from day one. 

But my guest today built one of the most beloved baby skincare brands in America by doing the exact opposite.

Andrea started Tubby Todd with 750 bottles in a cluttered San Diego garage. No ad spend. No background in chemistry. Just a very real problem she couldn’t ignore. Her baby’s eczema was so severe, it completely changed the way she looked at “baby-safe” products.

Fast forward to today, Tubby Todd has tens of thousands of five-star reviews, a hero product parents swear is “a miracle in a jar”, and a major retail milestone. They’ve officially launched in Target, with a nationwide rollout underway.

In this episode, Andrea shares how her early comfort with risk shaped her path as an entrepreneur, why clarity around your why and your one goal matters more than confidence, and how community, not paid ads, became the foundation of Tubby Todd’s growth. We talk about building a business alongside her husband, the inflection points that took the brand from garage to national retail, and the discipline it took to prioritize profitability before scaling. She also opens up about navigating motherhood while running a fast-growing company, and the daily non-negotiables, like sleep, movement, and joy, that keep her grounded through it all.

In this episode, we’ll talk to Andrea about:

* Andrea’s upbringing and early exposure to entrepreneurship. [02:37]

* Andrea’s natural comfort with risk and optimism. [05:03]

* Advice on overcoming fear: start with your “why” and one clear goal. [07:14]

* How long it took Andrea to define her personal brand and goals. [11:36]

* The moment Andrea knew she wanted to build something of her own. [15:04]

* The first formula fails when their son Walker’s eczema reacts badly. [19:13]

* Buying their first 750 bottles and shipping from their garage. [20:52]

* Origin of the Tubby Todd brand value: “Be a good friend” in everything. [22:23]

* Prioritizing profitability from day one despite premium positioning. [24:39]

* The breakout success of All Over Ointment and its cult-like reviews. [27:04]

* How All Over Ointment was formulated as a healing, petroleum-free alternative that truly works. [37:38]

* Their community-first approach made ads a support tool, not the strategy. [38:45]

* Early DIY branding using iPhone photos and a scrappy website, and why it still worked. [40:13]

* Long road to Target: years of prep before ever saying yes to retail. [42:07]

* Target launch uses the exact same formula as DTC. [43:00]

* Her biggest advice: nourish your relationship with your partner weekly. [45:21]

* Daily non-negotiables: sleep, movement, and one small joy every single day. [46:48]

* How faith and community is the backbone of both her business and her family. [48:16]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Andrea:

* Website: https://tubbytodd.com/

* Instagram: https://www.instagram.com/andreafaulknerwilliams/

* Instagram: https://www.instagram.com/tubbytodd/

Hosted on Acast. See acast.com/privacy for more information.

For Miranda, the journey to founding KORA Organics wasn’t just about beauty — it was about healing. After her mother’s cancer diagnosis, she began questioning everything she put in and on her body, eventually realizing there was a gap in the market for truly clean, certified organic skincare that actually worked. Fueled by a personal mission and a vision for something better, she launched KORA Organics in 2009. Today, it’s a global brand available in over 30 countries, but Miranda’s approach remains deeply personal: leading with intention, staying hands-on with every product, and reminding people that real beauty begins with how we care for ourselves from the inside out.

In this episode, Miranda shares the pivotal experiences that shaped her — from growing up in a wellness-focused family to how personal loss at a young age taught her resilience, gratitude, and emotional strength. She reflects on lessons from her early modeling career — handling rejection, building confidence, and trusting her inner voice — and how those experiences prepared her for entrepreneurship. Miranda takes us behind the scenes of launching KORA in the U.S., navigating a highly competitive market, and balancing the emotional highs and lows of building a global brand while raising a family. She also shares how mindfulness, presence, and self-care have been foundational to her success — and why prioritizing inner wellbeing remains at the core of her life and business, and so much more. 

In this episode, we’ll talk to Miranda about:

* Miranda’s family approach to wellness. [03:22]

* Her mother’s cancer diagnosis. [05:26]

* Losing her boyfriend & shifting her life perspective. [11:11]

* The importance of expressing love and gratitude daily. [14:32]

* Miranda’s early modeling career. [17:45]

* Navigating impostor syndrome & building confidence. [20:46]

* Lessons in resilience and learning to handle rejection. [23:50]

* Miranda’s skincare learnings from her modeling career. [27:45]

* Myths around certified organic products. [31:31]

* The passion behind building KORA Organics. [32:45] 

* Launching KORA in the U.S. [36:36]

* The challenges of entering the U.S. market. [40:33]

* Managing emotional resilience as an entrepreneur. [44:56]

* Managing motherhood with entrepreneurship. [47:24]

* A behind-the-scenes look at Miranda’s life as a mom. [48:18]

* Balancing her yin and yang energy in daily life. [52:24]

* The power of mindfulness and being present. [54:04]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Miranda: 

* Instagram: https://www.instagram.com/mirandakerr/

* Instagram: https://www.instagram.com/koraorganics/

* Website: https://koraorganics.com/

Hosted on Acast. See acast.com/privacy for more information.

Allison always knew she wanted to be an entrepreneur, but her journey began in the oil and gas industry, where she spent years on the road building a successful career. During this time, she struggled with bloating and other gut health issues, inspiring her to take charge of her wellness. She adopted a clean diet, started working out, and discovered apple cider vinegar's benefits. However, she wasn’t a fan of its taste and sought a way to make it more enjoyable.

Allison created an apple cider vinegar-based soda, "Mother Beverage" in her kitchen and quit her day job—nearly going broke while selling it at farmers' markets. After an appearance on Shark Tank while nine months pregnant and a complete product rebrand, the prebiotic soda became "Poppi," the viral, #1 selling soda on Amazon with over 2 billion TikTok views and the most-watched Super Bowl ad this year.

In this week’s episode, Allison shares her journey of leaving a stable career to start her own business—without any prior experience. She reveals how she landed Whole Foods distribution with no connections and took a chance on Shark Tank to secure funding. Allison breaks down why they decided to rebrand Poppi, how they executed a successful relaunch during the pandemic, the social media strategies that helped them grow awareness and build a loyal community, and so much more.

In this episode, we’ll talk to Allison about:

* Saying "yes" and figuring things out. [03:32]

* Allison’s career journey and how it shaped her. [04:52]

* Passion is key to entrepreneurial success. [07:32]

* Allison’s health journey inspired Poppi. [09:22]

* Self-funding, entering Whole Foods, and joining Shark Tank. [14:16]

* Pivoting to work on Poppi full-time. [15:21]

* Preparing for Shark Tank while pregnant. [18:49]

* Poppi’s rebranding as a strategy for growth. [23:07]

* Persistence and adaptability in entrepreneurship. [25:25]

* Taste is crucial in the beverage industry. [27:55]

* Having over 2 billion TikTok views. [30:36]

* Allison’s first viral TikTok video. [32:31]

* Approachable content creation process. [36:25]

* Prioritize mental health and learn to say "no." [42:24]

* Allison’s experience bringing in a CEO. [44:47]

* Learnings from rapid business growth. [47:52]

* Managing burnout by prioritizing self-care. [50:29]

* Future plans for Poppi. [52:41]

* Let go of “should haves” and focus on your priorities. [53:57]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Allison:

* Website: https://drinkpoppi.com/

* Instagram: https://www.instagram.com/drinkpoppi/

* Instagram: https://www.instagram.com/allisonellsworth/

Hosted on Acast. See acast.com/privacy for more information.

We talk about the moment I realized my “perfect on paper” finance career wasn’t right for me, and how I navigated the messy, scary transition into entrepreneurship. We also get into my relationship with burnout and perfectionism, how Behind Her Empire truly began, and the early steps that eventually led to building my business beeya. 

If you’ve ever felt torn between stability and a deeper calling, this episode is for you. That uncomfortable feeling is often the sign that something bigger is ahead. I hope it reminds you that you don’t need every step figured out to begin, and that trusting yourself can be the most powerful choice. I hope you enjoy this one! 

In this episode, we’ll talk about:

* Discovering Yasmin’s early career path and what drew her into finance. [02:15]

* Feeling out of place in the corporate world and the moment she knew banking wasn’t for her. [05:51]

* Signs of burnout and the pressure to constantly prove herself. [06:44]

* Transitioning out of finance and exploring new paths in tech and startups. [08:19]

* Why learning from others became Yasmin’s source of clarity and inspiration. [10:10]

* Launching Behind Her Empire during the pandemic. [10:33]

* Yasmin’s support pillars early on. [15:09]

* Facing the fear of judgment and posting publicly for the first time. [16:00]

* Why most people aren’t actually paying attention and why that’s freeing. [18:41]

* Strengthening the muscle of not caring what others think. [22:05]

* How building the podcast helped Yasmin develop boundaries and confidence. [22:33]

* Traits shared by the world’s most accomplished women. [23:27]

* Learning to enjoy the journey rather than chase the destination. [25:16]

* Starting beeya: Yasmin’s health struggles and how her business idea was born. [27:31]

* Honoring wellness: why sleep, food, and movement matter. [31:51]

* Advice for listeners stuck between a safe career and their creative calling. [33:23]

* What Yasmin is dreaming about next and what she hopes to inspire in others. [34:19]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Carly:

* Instagram: https://www.instagram.com/carlylynn/

* Instagram: https://www.instagram.com/carelesswithcarly/

Hosted on Acast. See acast.com/privacy for more information.

In this conversation, we explore the power of removing toxins from our homes and our minds, and how choosing a toxin-free lifestyle isn’t about fear—it’s about empowerment.

In this episode you’ll learn:

* How to detox your life without fear

* The power of mindset in healing

* What to know about non-stick pans and other household items

* The truth about synthetic fragrances

* What makes a home truly clean

* And more…

Allison Evans is the co-founder of Branch Basics, a wellness brand dedicated to creating non-toxic cleaning products held to the highest standards of safety and transparency. After overcoming her own health challenges, Allison has become a trusted voice in the wellness space, helping people rethink what “clean” really means and empowering others to create healthier homes and lives.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

You can listen to our first conversation with Allison where we talk about building Branch Basics here:

* https://www.behindherempire.com/episode/allison-evans

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Branch Basics: 

* Instagram: https://www.instagram.com/branchbasics/

* Website: https://branchbasics.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Missy’s path to entrepreneurship began far from business. After eight years as a third-grade teacher, she stepped away to raise her three daughters, never imagining she would one day build one of the most successful bedding brands in the country. What started as a simple search for better sheets led Missy and her husband, Scott, to uncover an industry lacking transparency. Determined to do better, they learned everything from cotton to supply chains from scratch and launched Boll & Branch in 2014 with a mission to create beautiful, responsibly made bedding at an honest price. What began at their kitchen table has since grown into a $200 million brand, sold at Nordstrom and Bloomingdale’s, with stores expanding nationwide.

In this week’s episode, Missy shares her transformation from teacher to entrepreneur, the pivotal moments that shaped Boll & Branch’s early years, and how one unexpected newspaper story changed everything. We get into the scrappy stuff—wiring their savings to a factory they had never visited, making tech packs in PowerPoint, washing fabric samples in her laundry room, and missing a holiday launch after a production disaster. Missy reflects on building their supply chain from the ground up, facing zero-sales days before the brand took off overnight, and learning to balance growth, motherhood, and self-doubt while staying true to her purpose. This conversation is your reminder that you do not need experience or a roadmap to build something extraordinary, only grit, heart, and the courage to keep going.

*Note from Yasmin: After five amazing years of weekly episodes, I’m shifting Behind Her Empire to an every-other-week schedule. This new rhythm gives me a bit more space to focus on building my own empire and to bring you even deeper, more intentional episodes. I’m so grateful to have you on this journey and can’t wait to keep sharing powerful stories every other week.

In this episode, we’ll talk to Missy about:

* Missy’s upbringing and early teaching career. [03:31]

* How the idea for Boll & Branch came about. [07:30]

* Sourcing ethical cotton and building fair trade supply chains. [15:48]

* The process of finding the right partners. [18:22]

* The process behind their first PO. [22:44]

* Navigating early challenges with her husband and co-founder. [24:24]

* The Wall Street Journal feature that changed everything. [33:25]

* Balancing rapid growth with personal values. [39:36]

* The evolution of Boll & Branch and leading with authenticity. [46:31]

* Managing moments of overwhelm while building a business. [49:31]

* Overcoming perfectionism in leadership. [53:50]

* Navigating motherhood and entrepreneurship. [59:18]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Missy: 

* Instagram: https://www.instagram.com/bollandbranch/

* Website: https://www.bollandbranch.com/

Hosted on Acast. See acast.com/privacy for more information.

Together, they bring personal experience and curiosity to the discussion, unpacking what’s really happening in the body during this stage and how women can navigate it with more ease and support.

Dr. Mariza explains the first signs of perimenopause, which can vary widely and affect the entire body well beyond the breasts and ovaries. She breaks down what happens inside the body during this transition, how it can lead to surprising changes in daily life, and the key tests that can help women navigate this phase while protecting their brain and metabolic health. Dr. Mariza also shares why stress management, community, and movement are essential tools for empowering ourselves through this time.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

Follow Kaya:

* https://www.instagram.com/kayapurohit/

Follow Dr. Mariza:

* Website: https://drmariza.com/ 

* Instagram: https://www.instagram.com/drmariza/ 

* Check out her hormones and metabolism reset program here: https://go.drmariza.com/lp/metabolism-reset-course/

Hosted on Acast. See acast.com/privacy for more information.

Kim’s journey to building Bogg Bag was anything but linear. A mom of two with a full-time job, she sketched the idea for a sturdier beach tote after one too many sandy, soggy days at the shore. Turning that sketch into reality meant dipping into her children’s college savings, navigating failed prototypes, and surviving a shipment disaster that nearly sank the company. She pitched the concept to investors, auditioned for Shark Tank four times, and kept going even when the odds looked impossible. For nearly a decade, Kim built Bogg slowly and steadily on the side, determined to protect her vision and move at her own pace. That persistence paid off. Today, Bogg Bag is a thriving $100 million brand carried in major retailers like Nordstrom, Target, and Dick’s Sporting Goods, with millions of bags in the hands of customers across the country.

In this week’s episode, Kim gets super detailed about the many ups and downs on bringing this business to life - from the risks she took to place her first big order, the moments she nearly walked away, and the lessons she learned about patience, resilience, and staying true to her path. We talk about the turning points that defined her journey—from manufacturing challenges and early rejections to grassroots growth and viral moments, and the leap of faith she took when she left her 26-year career to focus on Bogg full time. Kim also shares why she ultimately turned down a massive nine figure acquisition offer and what it means to build a business on your own timeline. If you’ve ever doubted your pace or questioned your path, Kim’s story proves that slow growth can be just as powerful.

In this episode, we’ll talk to Kim about:

* Why slow and steady growth builds sustainable businesses. [02:27]

* Kim’s early drive for financial independence. [07:31]

* How a beach day sparked the idea for Bogg Bag. [10:14]

* Early prototypes and industry rejections. [17:16]

* Selling the first 300 bags. [19:22]

* Funding the first batches through savings and family support. [20:50]

* Manufacturing disaster and Hurricane Sandy. [23:11] 

* Factory challenges and key lessons. [29:15]

* Finding the right long-term manufacturing partner. [32:57]

* Auditioning for Shark Tank four times. [36:09]

* Raising her first $120K from trusted connections. [37:15]

* Leaving her 26-year career. [41:20]

* The million-dollar sales milestone and early COVID pivots. [42:12]

* Going viral with Peloton moms. [44:25]

* Why Kim turned down a $100M acquisition deal. [53:18]

* Navigating imitators and fierce competition. [59:25]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Kim: 

* Instagram: https://www.instagram.com/boggbags/

* Instagram: https://www.instagram.com/kimvaccarella/

* Website: https://boggbag.com/

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why one week you feel like you’re crushing it in the gym, and the next you just don’t have the energy? Newsflash: women are NOT small men. Our hormones fluctuate throughout the month, which has subtle (and sometimes obvious) impacts on every area of our lives—including exercise.

In this episode you’ll learn: 

* Exercise myths that need to be busted

* If women really need to cycle sync their workouts

* What women need to know about cold therapy

* How to know if you’re eating enough

* Why creatine isn’t just for gym bros

* And more…

Dr. Stacy has directed research programs at Stanford, AUT University, and the University of Waikato, focusing on female athlete health and performance and pushing the dogma to improve research on all women. She has published over 70 peer-reviewed papers, several books and is a regularly featured speaker at professional and academic conferences, including those by USOC and USA Cycling.

With the unique opportunities, Silicon Valley has to offer, during her tenure at Stanford, she had the opportunity to translate earlier research into consumer products and a science-based layperson's book, Roar, written to explain sex differences in training and nutrition across the lifespan. Both the consumer products and the book challenged the existing dogma for women in exercise, nutrition, and health. This paradigm shift is the focus of her famous "Women Are Not Small Men” TEDx talk.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Dr. Stacy: 

* Instagram: https://www.instagram.com/drstacysims/

* Website: https://www.drstacysims.com/

Hosted on Acast. See acast.com/privacy for more information.

Jennifer’s story starts early. At six, she was discovering her love for jewelry while creating pieces with her grandmother. Fast forward: she hustled her way into getting a job at Glamour magazine, then worked in fashion and PR with Ralph Lauren and Giorgio Armani. In 2005, she finally followed her passion she felt for years and launched her brand at her kitchen table, teaching herself everything from molds to pricing. Her big break came when Jennifer Aniston wore the leaf necklace in The Break-Up, and suddenly her pieces were on the shelves at Barneys and Net-a-Porter. Nearly two decades later, Jennifer Meyer Jewelry has become a Hollywood staple, worn by everyone from Reese Witherspoon and Taylor Swift to Selena Gomez and so many more.

In today’s episode, Jennifer gets real about what it took to build from zero. We talk about how her upbringing & working at a young age shaped her resilience, the scrappy hustle that got her first big break at Glamour, and the leap from side passion to a real business. She shares the chaos of those early orders, the moment Jennifer Aniston put her work on the map, and what it was like to scale while raising her daughter. We dig into money lessons from her dad, why she chose slow and steady growth, and how to bet on yourself when there’s no roadmap. Jennifer also opens up about navigating comparison, leaning into social and how it’s impacted her business, and redefining what success means to her over the years. If you’ve ever felt “not enough,” this conversation will remind you that passion, persistence, and kindness can take you farther than you think.

In this episode, we’ll talk to Jennifer about:

* Why staying focused and trusting your passion has guided her career. [02:46]

* Early work experiences and family influences that shaped her values. [05:26]

* Building work ethic and discipline from a young age. [09:06]

* From Glamour to Ralph Lauren and the lessons she carried forward. [12:05]

* The pivotal decision to pursue jewelry design full-time. [20:04]

* Confronting fear and taking the leap into entrepreneurship. [22:59]

* Scrappy beginnings and the early challenges of launching her brand. [26:40]

* How Jennifer Aniston wearing her jewelry became a breakthrough moment. [29:00]

* Landing Barneys at the same time and learning how to manage momentum. [32:26]

* Balancing motherhood and entrepreneurship from the very start. [39:29]

* Why investing in yourself is always worth it. [45:07]

* The importance of leading with kindness and authenticity. [47:44]

* How her definition of success has evolved over the years. [49:36]

* Navigating emotional challenges and the resilience it takes to keep going. [51:35]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Jennifer: 

* Instagram: https://www.instagram.com/jenmeyerjewelry/

* Website: https://jennifermeyer.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How to survive and thrive in the luteal phase

* Why PMS exists (and its functional purpose)

* How progesterone impacts mood and stress

* The connection between birth control and attraction

* What contributes to postpartum depression

* And more…

Sarah E. Hill, Ph.D. is an award-winning researcher, consultant, writer, scientist, communicator, and professor. With almost 25 years of research experience, she's authored 100+ research publications, and two books that have changed the conversation about hormones and birth control for women. She earned her Ph.D. in Evolutionary Psychology at the University of Texas at Austin with Dr. David Buss and has called Texas home since moving here for graduate school in 2000. She has used the latest science on the dynamic changes in women’s hormonal states to write her newest book, "The Period Brain" with the goal of helping people feel seen, heard, and understood.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Dr. Sarah: 

* Instagram: https://www.instagram.com/sarahehillphd/

* Website: https://www.sarahehill.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Raised by Vietnamese refugee parents who taught her that education was both a privilege and a pathway, Joan’s entrepreneurial journey began at just 20 years old when she founded MeriEducation with $3,000 in savings, eventually growing it into an Inc. 5000 company. Years later, as a working mother, she teamed up with Chriselle Lim to launch Bumo in 2019. From pitching over 200 investors with repeated rejections, to losing her home in the LA wildfires, to pivoting the company into a virtual school in just eleven days during the pandemic, Joan has demonstrated remarkable resilience. Today, Bumo has raised over $10 million and built a nationwide marketplace connecting families with thousands of licensed childcare providers.

In this week’s episode, Joan opens up about the pivots that shaped her journey. She shares what it was like navigating survival mode versus thriving mode as a founder, building a supportive community, and finally breaking through with investors. We talk about the challenges of fundraising and adapting quickly during the pandemic to save her business. Joan also shares the lessons she’s learned about resilience, setting boundaries as a parent and leader, and the power of asking for help. If you’ve ever faced setbacks that felt impossible to overcome, this conversation is proof that your hardest seasons can set the stage for your biggest breakthroughs.

In this episode, we’ll talk to Joan about:

* The power of pivots and why Joan always leads with serving her community. [02:21]

* How every job and connection came full circle in her entrepreneurial journey. [04:34]

* Lessons in resilience and perspective from her refugee parents. [07:35]

* Surviving vs. thriving: the mindset shift as a founder. [09:51]

* Losing her home, kids’ school, and 300 daycares in the LA fires. [11:29]

* Running a fashion line and tutoring before choosing education. [13:50]

* From “glorified intern” to co-founder & CEO of Bumo. [18:57]

* Pitching 200+ investors and the early rejections. [23:31]

* Building community with the Bumo Digest parenting newsletter. [25:35]

* Landing her first lead investor (& literally breaking open doors). [28:16]

* Pivoting during the pandemic and launching a virtual school. [30:45]

* Why 2022–2023 were some of Bumo’s hardest years. [33:40]

* The traction and proof points that led to raising $10M. [40:26]

* How Joan has evolved as a leader. [41:28]

* The power of focus, hiring right, and clear communication. [51:18]

* Setting boundaries as a founder and parent. [47:08]

* Why asking for help can change everything. [51:07]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Joan: 

* Instagram: https://www.instagram.com/bumoparent/

* Instagram: https://www.instagram.com/joan.bumo/

* Website: https://wp.bumo.com/

Hosted on Acast. See acast.com/privacy for more information.

From wellness routines to business strategy, we’re getting real on how we actually live, work, and build behind the scenes. We get into things like: 

* The wellness fads we tried (and why they left us drained)

* The daily rituals that keep us grounded while running a fast-paced startup

* The best business advice we’ve ever received—and how it keeps us sane

* The marketing lesson that completely changed the way we grow beeya

* The messy truth of building a brand, from product development headaches to customer wins

We’re keeping it honest, a little messy, and hopefully super helpful - we hope you enjoy this one! 

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Kaya: 

* Instagram: https://www.instagram.com/kayapurohit/

Follow Beeya:

* Instagram: https://www.instagram.com/beeyawellness/

* Website: https://beeyawellness.com/

Hosted on Acast. See acast.com/privacy for more information.

From a young age, Melinda was drawn to creativity and jewelry, spending hours sketching and experimenting with designs. What began as a childhood passion quickly evolved into something bigger when, at 23, she moved to Los Angeles to pursue her dreams. She started selling her handmade pieces out of a Starbucks, sometimes making $1,000 a day, until her bold, statement designs began catching the eyes of stylists and celebrities. That early momentum would eventually grow into a namesake brand worn by icons like Beyoncé, Rihanna, and Taylor Swift, and featured in major retailers around the world.

In this week’s episode, Melinda opens up about the real journey behind the brand: how she overcame fear of judgment, why authenticity is her biggest competitive edge, and what it really took to build a company from scratch while raising three kids. We talk about the hustle of her early days, the grassroots strategies that got her into celebrity hands, the lessons she learned navigating challenges during key growth stages, and how passion continues to fuel her resilience and long-term success. Melinda’s story is a masterclass in resilience, resourcefulness, and creativity, and a reminder that true success isn’t about a perfect path but about showing up with courage, again and again.

In this episode, we’ll talk to Melinda about:

* Why authenticity is the foundation of brand-building. [03:03]

* Melinda’s relationship with creativity growing up. [07:16]

* Discovering her passion for jewelry at a young age. [09:00]

* Hustle and scrappiness in the early days. [11:47]

* Driving growth through community engagement. [13:46]

* Navigating challenges during key growth stages. [19:08]

* Lessons on fulfillment and growth. [28:07]

* Finding the right manufacturer and why it matters. [38:10]

* Content creation and showing up authentically online. [41:32]

* Taking time for family and returning full-time. [45:01]

* How passion sustains resilience and long-term success. [53:55]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Melinda: 

* Instagram: https://www.instagram.com/melindamaria_jewely/

* Website: https://www.melindamaria.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* Misconceptions about estrogen

* How to navigate hormone shifts in midlife

* The latest science on HRT

* When hormone testing really matters

* The truth about creatine, red light & collagen

* When women age the fastest

* And more…

Dr. Amy Killen is a longevity and regenerative physician, entrepreneur, and international speaker. A former ER doctor, she now helps people look and feel their best through lifestyle medicine, hormones, peptides, and cutting-edge regenerative therapies. She is the founder of the Human Optimization Project and co-founder/Chief Medical Officer of Humanaut Health, while also pioneering advanced stem cell procedures in her Utah-based practice.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Dr. Amy: 

* Instagram: https://www.instagram.com/dr.amybkillen/

* Website: https://dramykillen.com/

Hosted on Acast. See acast.com/privacy for more information.

Ty started Outdoor Voices as a college project, and it ended up becoming one of the most recognizable names in activewear. She had this fresh take on movement and community that made the brand stand out and quickly grow into a national success. At its peak, Outdoor Voices was bringing in over $160 million in revenue under her leadership and became a playbook for how community can drive real growth. After stepping away, Ty didn’t slow down - she launched Joggy and later TYB, which now powers over 200 companies like Rare Beauty, Poppi, and Urban Outfitters.

In today’s episode, Ty gets real about the full arc of Outdoor Voices from its scrappy beginnings to becoming a national brand, and then the tough moments that led her to step away. She opens up about the challenges behind the scenes, what it felt like to walk away from something she built, and why she’s now coming back to the company with a fresh perspective. We also dive into what she’s learned launching Joggy from scratch, building TYB with powerhouse brands, and how she rebuilt her confidence through it all. Ty shares the lessons she wishes more founders talked about - why ownership equals control, how to manage your time and energy, and why trusting yourself is everything. This one’s for anyone who’s building, rebuilding, or just figuring it out as they go, Ty’s story is packed with honesty, grit, and the kind of inspiration we all need to hear.

In this episode, we’ll talk to Ty about:

* Why ownership equals control in business. [02:16]

* Childhood influences and early entrepreneurial spirit. [05:16]

* The origin story of Outdoor Voices. [07:57]

* Outdoor Voices’ unique approach to activewear. [14:08]

* Product development challenges behind the scenes. [15:57]

* Fundraising and relationship-building lessons. [22:23]

* Scaling Outdoor Voices and the biggest lessons she learned. [28:23]

* Why a strong team makes all the difference. [29:29]

* The decision to leave Outdoor Voices. [30:40]

* Motherhood and personal growth. [37:04]

* Starting over with Try Your Best and Joggy. [39:52]

* Rebuilding her confidence from the ground up. [44:04]

* Time management and how Ty sets her priorities, managing three companies. [47:19]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Ty: 

* Instagram: https://www.instagram.com/ty_haney/

* Instagram: https://www.instagram.com/outdoorvoices/

* Website: https://www.outdoorvoices.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How oral health is deeply connected to overall health

* The role of saliva and minerals in keeping teeth strong

* Early signs of poor oral health (and how to address them)

* How breastfeeding impacts jaw development in babies

* The fluoride debate—what you need to know

* Why so many kids (and adults) need braces today

* The surprising link between mouth breathing and dental health

* And more…

Dr. Staci Whitman is a leading authority in functional dentistry. With a unique blend of scientific expertise and compassionate care, she’s dedicated to creating a cavity-free world. Dr. Staci is a triple board-certified in pediatrics, integrative dentistry, and naturopathic dentistry and is one of only five dentists in the world to have her Functional Medicine Certification from the Institute of Functional Medicine. She founded one of the country’s leading Functional Pediatric Dental offices, where she takes a whole-body and holistic approach to her care. She co-founded the Institute of Functional Dentistry, launching in 2025, and lectures globally on Functional Dentistry and the Oral Systemic Connection.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Get 15% off at fygg.com with code BEEYA.

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Dr. Staci: 

* Instagram: https://www.instagram.com/doctor_staci/

* Website: https://linktr.ee/doctorstaci

Hosted on Acast. See acast.com/privacy for more information.

Growing up in a small town outside New York, Kadi learned to care for her own textured hair at just eleven, sparking a passion for beauty that would shape her life. That passion took her from a college side hustle to training at Aveda and working in some of New York City’s top salons. In 2019, she and her longtime friend Myka Harris brought that experience to Venice Beach, launching Highbrow Hippie — a beauty and wellness destination that embodies clean living and a laid-back California vibe, which we’re going to talk all about today. She’s become a go-to for celebrity clients from Julia Roberts to Meghan Markle to Gwyneth Paltrow.

In today’s episode, you’ll hear how Kadi built Highbrow Hippie from the ground up, learning every part of running a business completely from scratch. She went from figuring out fundraising to creating products with zero prior experience — all while trusting her instincts at every turn. We talk about how her early life shaped her independence, the hustle that led to her first big break, and the leap of faith it took to launch a luxury beauty brand in the middle of a global pandemic. Kadi shares powerful lessons on financial literacy, learning to delegate, and staying clear on your vision when the path forward feels uncertain. She also opens up about the emotional rollercoaster of building a business, the moments she almost walked away, and the support that helped her push through. If you’ve ever dreamed of starting something from nothing, Kadi’s story will inspire you to take the leap.

In this episode, we’ll talk to Kadi about:

* How Kadi’s upbringing shaped her independence. [02:33]

* Early jobs and discovering her passion for hair. [06:26]

* Kadi’s first big break in the industry. [09:57]

* The inspiration behind Highbrow Hippie. [11:10]

* Navigating the challenges of starting a business during a pandemic. [21:08]

* Trusting your gut when making big business decisions. [24:01]

* Why financial literacy is essential for entrepreneurs. [32:00]

* Brand vision and the power of visualization. [38:17]

* From product iteration to their first official launch. [37:09]

* Navigating product development. [39:45]

* Lessons from joining an accelerator and raising capital. [45:43]

* The emotional impact of receiving support from clients and community. [50:44]

* How perseverance and hard work lead to lasting success. [55:46]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Get 15% off Highbrow Hippie Haircare & Wellness with code Empire15 at highbrowhippie.com

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

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Follow Kadi: 

* Instagram: https://www.instagram.com/highbrowhippie/

* Website: https://highbrowhippie.com/

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From morning routines to active ingredients, acne myths to the gut-skin connection, Dr. Bowe shares her top tips for simplifying your skincare and healing your skin from the inside and out.

In this episode you’ll learn: 

* The only morning skincare routine you actually need

* How to properly use active ingredients without damaging your skin

* The connection between gut health and skin health

* Foods that naturally boost collagen and support healthy aging

* Tips for treating acne-prone skin (without overdoing it)

* A dermatologist’s take on how to approach skin treatments

* The truth about face taping vs. Botox

* And more…

Dr. Whitney Bowe is a board-certified dermatologist, award-winning research scientist, and the founder of Dr. Whitney Bowe Beauty—one of the fastest-growing skincare brands on the market. She’s the force behind the viral skin-cycling trend and the best-selling author of The Beauty of Dirty Skin, where she dives into the powerful link between gut health, mental health, and skin. Whether she’s treating celebrities or educating millions online, Dr. Bowe brings science-backed skincare to the forefront. Her mission is helping you glow from the inside out.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

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* Instagram: https://www.instagram.com/drwhitneybowe/

* Website: https://drwhitneybowebeauty.com/

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Her journey began far from the aisles of Whole Foods. In 2008, she was working as a certified holistic nutrition counselor, focused on helping people one-on-one. But when she brought a batch of homemade gluten-free blueberry muffins to a local triathlon to promote her practice, something unexpected happened: people went crazy for them. That moment sparked an idea. From her tiny New York City apartment, Elizabeth started selling muffin mixes and hand-delivering orders. Over time, she pivoted to granola, a bold move that would put her on the map. What began as scrappy kitchen experiments turned into Purely Elizabeth, now sold in over 30,000 stores nationwide. With backing from General Mills and a cult following among health-conscious shoppers, she’s built more than a food company — she’s built a movement.

In our conversation, Elizabeth takes us behind the scenes of what it really looks like to build a food company from the ground up, starting with no industry experience and a whole lot of curiosity. She shares how she created her first product (yes, those famous blueberry muffins), and how one pivot led her to granola, now the brand’s bestseller and the product that took everything to the next level. We talk about bootstrapping for seven years, early manufacturing struggles, and the moment a Whole Foods buyer gave her a shot that changed everything. Elizabeth also opens up about walking trade show floors to get noticed, teaching herself how to fundraise, and learning to trust her gut long before she felt ready. She gets honest about the personal growth it takes to scale a business, from building confidence to setting boundaries, and why letting go of perfection was one of the best decisions she ever made.

In this episode, we’ll talk to Elizabeth about:

* Starting a business without all the answers. [03:09]

* The power of ambition and a strong support system. [05:34]

* How Elizabeth’s interest in wellness first started. [08:46]

* Studying nutrition and building business skills. [16:17]

* Creating the first product: blueberry muffins. [18:27]

* How pivoting opened new opportunities. [22:07]

* Navigating early manufacturing challenges. [29:35]

* Why trade shows became key turning points. [31:13]

* Breaking into Whole Foods. [33:56]

* Finding the right co-packer to scale. [36:07]

* Pivoting to launch their now-popular granola line. [43:09]

* Approaching investors and their first fundraise. [47:32]

* Elizabeth’s biggest area of growth: confidence. [53:22]

* Learning to say no and create healthy boundaries. [57:07]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

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Follow Elizabeth: 

* Instagram: https://www.instagram.com/purely_elizabeth/

* Instagram: https://www.instagram.com/iamelizabethstein/

* Website: https://purelyelizabeth.com/

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In this episode you’ll learn: 

* Why fertility matters even if you’re not trying for kids

* The truth about birth control and future fertility

* Which fertility tests to get and how to improve egg quality

* A crash course on how reproduction works

* How to track your cycle and use the Fertility Awareness Method

* What sperm health has to do with the bigger picture

* And more…

Unlike many physicians, Natalie has a whole body approach to medicine, fusing lifestyle and functional medicine with science backed facts to help people conceive and understand their bodies. Dr. Crawford has helped thousands of patients and followers learn about their bodies and their fertility, empowering them with education and learning to advocate for themselves in their own fertility journeys. Natalie also hosts the successful As a Woman Podcast with over 5 million downloads.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

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* Instagram: https://www.instagram.com/nataliecrawfordmd/

* Website: https://www.nataliecrawfordmd.com/

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Angela’s journey to transforming kids’ food was anything but traditional. While still in college, she was cold-calling brands and building a grassroots food marketing startup out of her dorm room, eventually growing it to over 100 team members nationwide. After graduating, she landed a job in food television, thinking that was her dream, until she realized she didn’t just want to talk about food, she wanted to change it. That spark came when she walked down the baby food aisle and saw how outdated it all felt. The idea for Little Spoon was born, but turning it into a real product was far from easy. Angela had zero experience bringing a physical product to life, had to shut down her first business, and was constantly figuring things out as she went. Still, she launched Little Spoon in 2017, and it took off, selling over a million meals in its first year. Since then, it’s become a go-to for parents across the country, delivering over 35 million fresh meals for babies, toddlers, and big kids.

In this episode, Angela gets real about the emotional rollercoaster of building a company from scratch, the pivots, the rejections, and the moments she questioned it all. We talk about the power of what she calls “healthy naiveté” and how sometimes not knowing what you’re up against is what gives you the courage to take the leap anyway. She opens up about shutting down her first venture after college and the biggest lessons she learned there about what to do and not to do in business. We also dive into what it actually takes to scale fresh food at a national level, why going direct-to-consumer gave Little Spoon a major advantage, and how Angela learned to surround herself with the right people, ask for help, and celebrate the small wins.

In this episode, we’ll talk to Angela about:

* Surrounding yourself with experts can guide your journey. [03:00]

* How healthy naivete fuels bold decisions. [04:04]

* Lessons from launching a business in college. [07:28]

* Managing people as a first-time student founder. [11:52]

* Shutting down her first venture and pivoting. [14:03]

* Spotting a gap in the baby food market. [17:54]

* The first steps in building Little Spoon. [20:28]

* Figuring it out: cold calls and scrappiness. [23:49]

* Product challenges in fresh baby food. [26:53]

* Retail hurdles and going DTC instead. [30:48]

* Building brand awareness from scratch. [34:51]

* Why a strong team makes all the difference. [36:19]

* Staying grounded through business highs and lows. [40:24]

* Delegating and making the most of your time. [42:38]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

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Follow Angela: 

* Instagram: https://www.instagram.com/angelavran/

* Instagram: https://www.instagram.com/littlespoon/

* Website: https://www.littlespoon.com/

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We also explore how muscle, fat loss, and bone health shift as we age—and what you can actually do about it. If you’ve ever felt confused by conflicting hormone advice, this episode is your no-BS guide to what’s real, what’s hype, and what your body actually needs.

In this episode you’ll learn: 

* How cycle syncing advice misses the mark

* What we’re getting wrong about fasted training

* The truth about cortisol face

* What women need to know about Ozempic and GLP-1s

* Muscle-building basics for beginners

* And more…

Dr. Lauren Colenso-Semple is a muscle physiology researcher and science communicator with a Ph.D. in Integrative Physiology from McMaster University and an M.S. in Exercise Science from the University of South Florida. Her research focuses on how ovarian hormones influence exercise-induced adaptations, helping bridge the gap between female physiology and evidence-based training.

In addition to her academic work, Dr. Colenso-Semple is an experienced strength and conditioning coach and sports nutrition expert. She brings years of hands-on experience to her science communication, making complex topics accessible and actionable. She is also a co-owner of the MASS Research Review, where she helps distill cutting-edge research for athletes, coaches, and health professionals.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

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* Instagram: https://www.instagram.com/drlaurencs1/

* Website: https://www.drlaurencs.com/

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But her journey didn’t start in food or even in business. Kristin spent over 15 years in luxury hospitality, opening hotels for brands like Mandarin Oriental and PUBLIC in New York. It wasn’t until a PCOS diagnosis in her early 20s that she was forced to rethink her relationship with food, wellness, and ultimately, her career. That health wake-up call eventually sparked the idea for a nostalgic, blood-sugar-friendly treat she wished existed. What started as a “healthy donut thing” from a coffee cart quickly took on a life of its own, leading Kristin and her partner Grover to deliver over 100,000 donuts from their one-bedroom apartment and even use their wedding money to rebrand the business. Today, Glonuts is one of the most exciting brands in wellness snacking, stocked everywhere from Erewhon to H-E-B markets and other retailers all across the US.

In this episode, Kristin gets real about what it actually takes to build something from nothing—when you don’t have a blueprint, just a product people love and the grit to figure it out. She opens up about the mental rollercoaster of entrepreneurship, the scrappy early days of hand-delivering donuts, and the power of iterating on feedback. We talk about the challenges of fundraising as a female founder, how she built a network of powerhouse women who now double as investors and advisors, and why personal growth is just as critical as business growth. Whether you’re dreaming of starting your own thing or in the thick of figuring it out as you go, Kristin’s story is your reminder that success isn’t always linear but it always starts with taking the first messy step.

In this episode, we’ll talk to Kristin about:

* Glonuts began as an unexpected leap into entrepreneurship. [03:07]

* The early days of building Glonuts + getting feedback. [04:55]

* When Kristin first felt the entrepreneurial itch. [11:34]

* Kristin’s upbringing and relationship with food. [15:14]

* Getting fired from corporate + going all in on Glonuts. [18:15]

* Starting Glonuts from their home kitchen. [20:13]

* How they got into Erewhon. [21:35]

* Navigating the tough moments as a founder. [26:27]

* Debunking the myth of overnight success. [33:08]

* The unique challenges women face in fundraising. [34:38]

* Investing in branding can significantly impact business success. [41:48]

* Finding the right co-packer and the exact steps she took. [45:50]

* Personal growth is a significant part of the entrepreneurial journey. [54:16]

* The power of journaling for reflection and gratitude. [56:14]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Kristin: 

* Instagram: https://www.instagram.com/kristinfromglonuts/

* Instagram: https://www.instagram.com/eatglonuts/

* Website: https://eatglonuts.com/

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If you’re navigating perimenopause or want to prepare for it with clarity and confidence, this episode is a must-listen.

In this episode you’ll learn: 

* What your hormones are really doing in every decade

* The truth about HRT from a doctor’s perspective

* How perimenopause affects mood, sleep, memory, and libido

* The top chronic diseases women face and their hormonal ties

* How seed cycling can support you through perimenopause

* And more…

Carrie Jones, ND, FABNE, MPH, MSCP is an internationally recognized speaker, consultant, author and educator on the topic of women's health and hormones with over 20 years in the industry. Dubbed the “Queen of Hormones,” Dr. Jones is a Naturopathic Physician who did her 2-year residency focused on women's health and endocrinology. She went on to get her Master of Public Health (MPH), was one of the first to become board certified through the American Board of Naturopathic Endocrinology (FABNE), and is a Menopause Society Certified Practitioner (MSCP). She was the first Medical Director for Precision Analytical (the DUTCH Test), the first Head of Medical Education at Rupa Health and was on Under Armour’s Human Performance Council. She co-hosted the highly popular show, the Root Cause Medicine Podcast that has over 10 million downloads and now hosts her own, Hello Hormones podcast. 

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Dr. Carrie: 

* Instagram: https://www.instagram.com/dr.carriejones/

* Website: https://www.drcarriejones.com/

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Shazi has always been on the mission to give every child the healthiest start to life. Born to immigrant parents and raised in a motel in Alabama, she learned early what grit, sacrifice, and resilience really look like. After earning her MBA from Columbia, Shazi launched Happy Family with a homemade recipe and a bold idea to revolutionize baby food. She grew it into the #1 organic baby food brand in the U.S. and sold it to Groupe Danone but her story didn’t stop there. When her son was diagnosed with autism, it shifted her entire worldview and became the spark behind her second company, HealthyBaby, which she built to support babies' neurodevelopment and protect their health from day one.

In this week’s episode, Shazi shares what it really means to lead with purpose - even when the path isn’t clear. She opens up about how her upbringing shaped her view of business, why resilience matters more than confidence, and how she scaled Happy Family & had a successful exit despite the many roadblocks they faced. We talk about the decision to sell the company, the turning point of her son’s diagnosis, and how it sparked her next mission with HealthyBaby. Along the way, she shares many lessons from decades in business, insights on leadership, and her belief that anything is possible when you challenge the status quo and lead from your authentic self. We talk about letting go of perfection, prioritizing well-being, and building with heart. Whether you’re a parent, an entrepreneur, or someone who believes business can be a force for good, Shazi’s story will leave you inspired to fight for the future you believe in.

In this episode, we’ll talk to Shazi about:

* Resilience is key to overcoming life's challenges. [02:48]

* Confidence can be built through unique experiences. [11:29]

* Graduating college and starting her “first” entrepreneurship journey. [17:57]

* Business school can provide valuable connections and insights. [22:47]

* The early stages of HappyBaby. [25:45]

* Understanding consumer behavior is essential for success. [29:16]

* Shazi sold her first company to focus on her child's health. [31:43]

* Starting her second business, HealthyBaby. [34:43]

* Developmental health is a critical issue that needs attention. [35:17]

* HealthyBaby mission: to create safe and effective products for children. [41:22]

* Entrepreneurship requires resilience and adaptability. [45:39]

* Personal health and well-being are crucial for effective leadership. [48:39]

* The spirit of entrepreneurship is about creating positive change. [51:16]

* Anything is possible when you challenge the status quo. [52:44]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Shazi: 

* Instagram: https://www.instagram.com/shazi_visram/

* Instagram: https://www.instagram.com/healthybaby.co/

* Website: https://www.healthybaby.com/

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, Cindy shares the lessons of building billion-dollar companies. She talks about why competence matters more than confidence, and how importance of taking the shot, even when you don’t have all the answers. She shares how growing up constantly on the move taught her how to adapt quickly, build relationships, and embrace change — skills that became her foundation in business. She opens up about the emotional toll of entrepreneurship, the power of building a strong team, and why women need to talk more openly about pleasure, power, and money, and so much more.

Disclaimer:

ADDYI is for premenopausal women with acquired, generalized hypoactive (low) sexual desire disorder who have not had problems with low sexual desire in the past, and who have low sexual desire no matter the type of sexual activity, the situation or the sexual partner. The low sexual desire is troubling to them and is not due to a medical or mental health problem, problems in the relationship or medicine or other drug use. ADDYI is not for use in men or to enhance sexual performance. Your risk of severe low blood pressure and fainting is increased if you drink 1-2 standard alcoholic drinks close in time to your ADDYI dose. Wait at least 2 hours after drinking before taking ADDYI at bedtime. Your risk of severe low blood pressure and fainting is also increased if you take certain prescription, over the counter or herbal medications, or have liver problems. Low blood pressure and fainting can happen when you take ADDYI even if you don’t drink alcohol or take other medicines. Do not take if you are allergic to any of the ingredients in ADDYI. Allergic reactions may include hives, itching or trouble breathing. Sleepiness, sometimes serious, can occur. Common side effects include dizziness, nausea, tiredness, difficulty falling asleep or staying asleep and dry mouth. See full PI and Medication Guide, including Boxed Warning at addyi.com/pi or call 844-PINK-PILL.

In this episode, we’ll talk to Cindy about:

* Competence is the key to overcoming challenges. [03:04]

* Disruption can be a catalyst for growth. [08:29]

* The power of curiosity during Cindy’s college years. [11:52]

* Lessons from Cindy’s first business. [22:45]

* Cindy’s mission to empower women. [28:43]

* Getting rejected by the FDA. [33:37]

* Women on pleasure and health. [43:47]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Cindy: 

* Instagram: https://www.instagram.com/cindypinkceo/

* Website: https://thepinkceiling.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* What your period symptoms actually mean

* The role of nutrition in hormone health

* How to start the fertility awareness method

* The most underlooked part of your cycle

* How to support your body through perimenopause

* What hormone tests to ask your doctor for

* And more…

Nicole is a Certified Women’s Health Coach and author of Fix Your Period, a step-by-step natural protocol for hormone balance. Known as the “Period Girl,” her work has helped tens of thousands improve PMS, period pain, and cycle irregularities through a blend of science, simplicity, and sass. She’s the founder of The Fix Your Period Collective—a first-of-its-kind membership that starts with a quiz and delivers a clear, personalized plan for better periods. Nicole is also the host of the top-rated podcast The Period Party and a trusted expert featured in The Guardian, Well+Good, mindbodygreen, and Healthline.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Nicole: 

* Instagram: https://www.instagram.com/nicolemjardim/

* Website: https://nicolejardim.com/

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But her story didn’t start in beauty. Nancy began her career in finance, landing a role at Goldman Sachs in 2007, right as the global financial crisis hit. By her mid-twenties, she was a VP on Wall Street. Then, everything changed in 2010 when she lost her mother unexpectedly. That moment reshaped her purpose and gave her the clarity to build something of her own. With no background in chemistry or beauty,  she started Briogeo from her tiny New York apartment—self-funding it for six years, researching at the public library, and pitching investors with just drawings, all while working full-time. Briogeo launched in 2013 with four products. Within a year, Nancy cold-emailed her way into Sephora, becoming the youngest Black woman to launch a line with the retailer. In 2022, Briogeo was acquired by Wella Company.

In today’s episode, Nancy talks about the mindset and grit it took to keep going when the path ahead wasn’t clear, and how learning to trust her instincts changed everything for her. We talk about how she taught herself the beauty industry from scratch, and why believing in herself, even when the odds were stacked against her, became her greatest strength. She shares the early days of Briogeo, building the brand at night while working on Wall Street, pitching investors and getting many rejections, and navigating the challenges of growth. She also reflects on the pivotal moment with Sephora, the decision to finally walk away from her corporate job, and how she grew into the role of CEO as the company scaled.

Nancy opens up about selling Briogeo, what it meant to let go of something she built from scratch, and why she’s now focused on mentoring other women founders through her new platform, Makers Mindset. If you’ve ever questioned your timing, doubted your path, or needed a reminder of what’s possible when you bet on yourself, you’re going to love this episode. 

In this episode, we’ll talk to Nancy about:

* The mindset needed to overcome entrepreneurial challenges. [02:57]

* Cultivating confidence and shutting down self-doubt. [05:18]

* How her mother and grandmother shaped her upbringing. [07:46]

* How personal loss sparked a life and career reevaluation. [17:04]

* Nancy’s first steps in starting Briogeo. [18:47]

* A pivotal moment: meeting Sephora buyers. [23:59]

* Lessons from fundraising journey. [25:44]

* The power of self-belief in entrepreneurship. [28:41]

* Leaving a secure job to pursue a passion. [38:36]

* Why selling the business was strategic. [46:19]

* Transforming Nancy’s passion into new ventures. [49:33]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Nancy: 

* Instagram: https://www.instagram.com/nancytwine/

* Instagram: https://www.instagram.com/briogeo/

* Website: https://www.briogeohair.com/

Hosted on Acast. See acast.com/privacy for more information.

Laney’s path to entrepreneurship was anything but traditional. The daughter of a diplomat, Laney spent her childhood bouncing between continents, learning to adapt before she even knew the word for it. She began her career in entertainment, pivoted into editorial at ELLE and Lucky, and eventually found herself leading digital strategy at Estée Lauder – just as social media was transforming the beauty industry. But even with a dream job and a coveted title, something felt off.

While pregnant with her first daughter, Laney stepped away from corporate life to start a wellness blog called The Moment. She didn’t have a master plan – just a desire to create space for more real & honest conversations around beauty and wellbeing. That blog would spark an incredible community and eventually give birth to Saie, the clean beauty brand that’s now backed by Gwyneth Paltrow and Unilever Ventures, and leading a new wave of what beauty can look and feel like.

In today’s episode, Laney opens up about the real journey behind the brand: how she built Saie without industry connections or startup experience, the moments she almost gave up, and why learning to trust her gut was the best business strategy she never planned. We talk about persistence, resilience, the unglamorous side of fundraising, and the unexpected ways motherhood reshaped her leadership—and her mission. If you’ve ever felt like the outsider in the room, or you’re dreaming of building something meaningful on your own terms, this episode is for you.

In this episode, we’ll talk to Laney about:

* What “perfectionism” looks like for Laney. [02:26]

* How Laney’s childhood shaped her comfort with discomfort. [04:37]

* Struggling to fit into corporate culture. [06:40]

* Breaking into the editorial world. [08:37]

* Working at Estée Lauder and finding expanders. [11:11]

* Launching her blog and building community. [13:19]

* The inspiration behind founding Saie. [14:28]

* How past work experience prepared her for Saie. [17:09]

* Laney’s first experience with motherhood. [18:13]

* Early days of creating Saie. [19:09]

* Biggest lessons from fundraising. [20:40]

* Secured key investors including Unilever and Gwyneth Paltrow. [25:00]

* Developing Saie’s first product. [28:00]

* How building Saie changed Laney as a person. [31:07]

* How motherhood made her a stronger businesswoman. [35:40]

* Awareness as a key driver of Saie’s growth. [39:30]

* The power of trusting her team to lead and grow. [43:09]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Laney: 

* Instagram: https://www.instagram.com/laney/

* Instagram: https://www.instagram.com/saiebeauty/

* Website: https://saiehello.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How the doshas influence your body and mind

* Ayurveda for navigating menopause

* Herbal remedies to support balance

* Postpartum care through an Ayurvedic lens

* Natural relief for period cramps

* The power of panchakarma for deep detox

* And more…

Internationally acclaimed Ayurvedic Panchakarma expert, Ayurvedic Chef, Herbal Rasayanist, and master Ayurvedic Pulse diagnostician, Martha Soffer is the founder of Surya, the recognized leader of modern Ayurveda. Martha’s focus on “Ayurveda for Modern Life” is achieved through a system of practical and easy self-care, helping each individual attain balance and wellness through healing retreats, restorative beauty, wellness and food products, as well as educational guidance and support. Working to restore Ayurveda to its authentic, spiritual, and most effective roots, Martha is an innovator in making Ayurveda a viable modern and complementary system of wellness and health. A frequent guest on the CBS talk show “The Doctors,” Martha also works with MDs who refer patients when western medicine cannot deliver a satisfactory solution, and who often come themselves for seasonal treatments. Martha teaches and lectures, and is featured in publications such as Vogue, Vanity Fair, In Style, Allure, the L.A. Times, New York Magazine, and Goop. With the Surya team, Martha brings long-term vitality and health to clients who range from next-door neighbors to the top stars of the film and entertainment industries.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Martha: 

* Instagram: https://www.instagram.com/suryabymartha/

* Website: https://suryawellness.com/

Hosted on Acast. See acast.com/privacy for more information.

Lindsey was just about to finish her degree in elementary education when she realized—she didn’t actually want to be a teacher. She shifted her path completely, dove into social media, hustled her way into NBC Universal, and went on to build her own agency from the ground up. While helping other brands build online communities, she had a lightbulb moment to build her own brand. In 2018, Lindsey started SET Active from her apartment, with no outside funding and $20,000 in credit card debt. She was determined to create a brand for the “everyday girl” who wanted activewear that looked as good as it felt. Fast forward to today, SET is a multi-million-dollar business with a cult following, and Lindsey still owns 100% of it. She’s become known not only for her signature monochrome sets, but for her honest take on entrepreneurship and her mission to uplift other women founders.

In this week’s episode, Lindsey shares her unexpected journey from wanting to be a kindergarten teacher to building a high growth activewear brand. With zero experience in fashion or manufacturing, she opens up about how she scrappily self-funded SET, found her first production partner, and the make-or-break lessons that came with it. We talk about the early wins that kept her going, how she used social media to build real community, and what it really took to scale the business. Lindsey also gets candid about navigating mental health as a founder, how motherhood changed her leadership style, and why staying authentic—even when it’s hard—is what’s kept her grounded through it all, and so much more. 

In this episode, we’ll talk to Lindsey about:

* How childhood shaped Lindsey’s independence and drive. [00:24]

* From an aspiring teacher to working in entertainment. [05:17]

* Breaking into entertainment with zero experience. [10:59]

* Trusting her gut from a young age. [13:20]

* The vision and intention behind SET Active. [16:41]

* Building the brand from her apartment, hands-on and scrappy. [20:26]

* Self-funding SET Active. [23:28]

* Finding her first production partner. [24:04]

* What leadership and partnership taught her. [25:57]

* Early signs of business growth. [28:57]

* How social media fueled brand awareness. [31:26]

* Lindsey’s postpartum journey. [33:43]

* Navigating fast business growth. [36:35]

* How Lindsey manages her mental health. [38:12]

* How motherhood shaped her leadership style. [30:10]

* The reality of how hard starting a business really is. [43:16]

* Why community is key to sustaining long-term passion. [45:04]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Jordan: 

* Instagram: https://www.instagram.com/lindseycarter/

* Instagram: https://www.instagram.com/setactive/

* Website: https://setactive.co/

Hosted on Acast. See acast.com/privacy for more information.

After years of treating patients frustrated by complicated regimens, Jordan launched Barefaced from her garage—while pregnant and caring for a toddler. With no outside funding and countless late nights packing orders with her husband, she grew the business into a skincare empire. That side hustle has since grown into a powerhouse with 10 custom products, over 1.5 million units shipped, and a 90% return customer rate. 

In this week’s episode, we chat with Jordan about the unfiltered reality of building a business from the ground up and what it really takes to stand out in a crowded beauty market. She shares how her experience as a nurse practitioner inspired her shift into skincare, and how the scrappy early days were all about listening to her community and figuring things out along the way. Jordan talks about how social media became her secret weapon, why showing up consistently matters more than perfection, and how she’s built a loyal community by staying authentic and focusing on quality over quantity. We also chat about the realities of burnout, how she manages her time, and why feedback and flexibility have been key to her success. Jordan keeps it real about what it takes to grow a business, how to bounce back from setbacks, and why taking action before you feel “ready” can be the key to success.

In this episode, we’ll talk to Jordan about:

* How childhood resilience shaped her entrepreneurial drive. [02:39]

* Why parenting can sharpen focus and productivity. [05:28]

* From healthcare to skincare: what sparked the career shift. [08:41]

* Building a brand by listening to community needs. [11:37]

* Finding aligned experts to support your vision. [15:47]

* The story behind launching Barefaced. [17:55]

* Managing motherhood and entrepreneurship. [23:56]

* What early sales looked like for Barefaced. [27:00]

* Managing time and priorities to reduce stress. [34:21]

* Freeing up time by outsourcing strategically. [36:01]

* Planning intentionally to juggle family and business. [43:33]

* Why delegation is key to scaling. [48:46]

* Using customer feedback to refine products. [50:12]

* Lessons from manufacturing challenges. [53:50]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Jordan: 

* Instagram: https://www.instagram.com/jordanharper_np/

* Instagram: https://www.instagram.com/barefaced/

* Website: https://www.barefaced.com/

Hosted on Acast. See acast.com/privacy for more information.

You’ll learn: 

* How 40 women changed their PMS symptoms in 3 months

* Why we invested in a third-party clinical study + all the details

* Limitations of the study and nutrition research

* The crazy journey that led Yasmin to seed cycling

* And more…

You can learn more about the first-ever clinical study on seed cycling here: https://beeyawellness.com/pages/clinical-study 

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Kaya: 

* Instagram: https://www.instagram.com/kayapurohit/

Follow Beeya:

* Instagram: https://www.instagram.com/beeyawellness/

* Website: https://beeyawellness.com/

Hosted on Acast. See acast.com/privacy for more information.

Daryl-Ann’s path to entrepreneurship wasn’t exactly traditional — she started out as a high school chemistry teacher with a passion for style and a growing blog on the side. Over time, that creative outlet turned into a full-blown influencer career, where she built a loyal community of over two million fans by simply showing up as herself. In 2022, after years of listening to her audience and struggling to find basics that actually fit her postpartum body, she co-founded nuuds with her husband, Daniel. The brand’s first six styles sold out in just seven minutes — and today, nuuds is a nine-figure business redefining what "basics" should look and feel like for real women.

In this week’s episode, Daryl-Ann gets real about anxiety, entrepreneurship, and what it actually looks like to build a business while raising a family. From leaving her pre-med path to launching a blog that turned into a thriving personal brand — and eventually founding her clothing company, nuuds — Daryl-Ann shares how embracing vulnerability and showing up as her true self became her superpower. We talk about everything from doing things scared (her go-to mantra), to the power of consistency and how the biggest moments in her career happened after becoming a mom. She opens up about perfectionism, risk-taking, and why not being an expert can sometimes be your biggest asset. Plus, the real talk behind launching nuuds — a brand built for real women, real bodies, and real life. If you’ve ever felt like you had to wait for the “perfect” moment to chase your dream, this one’s for you.

In this episode, we’ll talk to Daryl-Ann about:

* Daryl-Ann’s relationship with anxiety and her mantra: “do it afraid.” [03:19]

* Why consistency is key to success in any venture. [06:20]

* Lessons learned from early work experiences. [07:10]

* Starting her personal blog as a creative outlet. [10:59]

* How Daryl-Ann put herself out there in the early days. [16:27]

* Navigating perfectionism and its impact on growth. [22:40]

* The power of authenticity in building an engaged audience. [25:50]

* How motherhood transformed her personally and professionally. [28:51]

* Turning a passion project into a business. [30:05]

* Facing the challenges of launching nuuds in the early days. [36:26]

* Why taking risks is essential for entrepreneurs. [39:57]

* The importance of having confidence in your product. [41:53]

* The critical role of family support in business growth. [45:45]

* How being a non-expert can become your greatest asset. [49:07]

* Why becoming a mom made her a better entrepreneur. [51:00]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Daryl-Ann: 

* Instagram: https://www.instagram.com/darylanndenner/

* Instagram: https://www.instagram.com/nuuds/

* Website: https://www.nuuds.com/

Hosted on Acast. See acast.com/privacy for more information.

For Miranda, the journey to founding KORA Organics wasn’t just about beauty — it was about healing. After her mother’s cancer diagnosis, she began questioning everything she put in and on her body, eventually realizing there was a gap in the market for truly clean, certified organic skincare that actually worked. Fueled by a personal mission and a vision for something better, she launched KORA Organics in 2009. Today, it’s a global brand available in over 30 countries, but Miranda’s approach remains deeply personal: leading with intention, staying hands-on with every product, and reminding people that real beauty begins with how we care for ourselves from the inside out.

In this episode, Miranda shares the pivotal experiences that shaped her — from growing up in a wellness-focused family to how personal loss at a young age taught her resilience, gratitude, and emotional strength. She reflects on lessons from her early modeling career — handling rejection, building confidence, and trusting her inner voice — and how those experiences prepared her for entrepreneurship. Miranda takes us behind the scenes of launching KORA in the U.S., navigating a highly competitive market, and balancing the emotional highs and lows of building a global brand while raising a family. She also shares how mindfulness, presence, and self-care have been foundational to her success — and why prioritizing inner wellbeing remains at the core of her life and business, and so much more. 

In this episode, we’ll talk to Miranda about:

* Miranda’s family approach to wellness. [02:55]

* Her mother’s cancer diagnosis. [04:56]

* Losing her boyfriend young & shifting her life perspective. [10:45]

* The importance of expressing love and gratitude daily. [14:06]

* Miranda’s early modeling career and how it shaped her. [17:18]

* Navigating impostor syndrome & building confidence. [20:21]

* Lessons in resilience and learning to handle rejection. [23:24]

* Miranda’s skincare learnings from her modeling career. [27:19]

* Myths around certified organic products. [31:05]

* The passion and purpose behind building KORA Organics. [32:19] 

* Launching KORA in the U.S. [36:10]

* The challenges of entering the U.S. market. [40:07]

* Managing emotional resilience as an entrepreneur. [44:30]

* Managing motherhood with entrepreneurship. [46:57]

* A behind-the-scenes look at Miranda’s life as a mom. [47:49]

* Balancing her yin and yang energy in daily life. [51:59]

* The power of mindfulness and being present. [53:39]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Miranda: 

* Instagram: https://www.instagram.com/mirandakerr/

* Instagram: https://www.instagram.com/koraorganics/

* Website: https://koraorganics.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* The method behind her famous Fab 4 smoothie

* How to handle sugar cravings

* The best protein options for vegetarians

* Her go-to strategies for lasting behavior change

* How blood sugar impacts the brain

* And more…

Kelly is a certified functional nutritionist, wellness expert, and best-selling author living in Southern California with her husband and three young boys. Before starting Be Well By Kelly, she worked in the medical field for Fortune 500 companies like J&J, then moved into personalized medicine, offering tumor gene mapping and molecular subtyping to oncologists, before striking out on her own to start her business. Kelly received her bachelor’s degree from the University of Southern California and completed postgraduate studies in clinical nutrition through UCLA and UC Berkeley. She has found her work as a holistic nutritionist to be the most rewarding of her career.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Kelly: 

* Instagram: https://www.instagram.com/bewellbykelly/

* Website: https://bewellbykelly.com/

Hosted on Acast. See acast.com/privacy for more information.

Before launching The Woobles in 2020, Justine was thriving at Google, where she rose from UX designer to one of the youngest leaders on her team. But behind the success, she was quietly battling burnout, imposter syndrome, and a sense that something was missing. In search of happiness, she picked up crocheting—and it quickly became her creative escape. What started as a personal outlet soon sparked the idea for something bigger. She left corporate life behind to launch The Woobles from their garage.

In this episode, Justine shares how she went from feeling unfulfilled in her corporate job to testing out multiple business ideas—none of which quite stuck—before stumbling upon a creative outlet that changed everything. What began as a simple Etsy shop eventually grew into a multi-million dollar business. Justine and her husband both quit their jobs to eventually go all-in on The Woobles, navigating everything from learning how to manufacture physical products to handling customer support themselves in the early days. She opens up about the steep learning curve, the mental health challenges of building a brand from scratch, and how customer feedback became their guiding compass. We also dive into the real story behind their Shark Tank experience, the importance of product-market fit over polished branding, the power of a strong support system, and so much more.

In this episode, we’ll talk to Justine about:

* How childhood creativity shaped Justine’s career path. [03:10]

* How corporate experience helped her start her own business. [05:59]

* Justine’s experience with fear and impostor syndrome. [08:55]

* The mental health benefits of hobbies outside work. [09:36]

* Turning a personal hobby into a business. [11:46]

* Justine’s experience working in Google. [13:25]

* Burnout and the search for true happiness. [16:00]

* Quitting their fulltime job and starting an Etsy shop. [17:38]

* Early business ideas before launching The Woobles. [19:19]

* Why owning your brand and online presence matters. [23:32]

* The challenges of quality control in physical products. [25:22]

* Mental health struggles and the role of family support. [26:27]

* How running a business differs from a corporate job. [28:31]

* The importance of focusing on what you can control. [29:32]

* Experience on Shark Tank and its impact. [31:14]

* Embracing uncertainty can lead to unexpected growth. [35:57]

* Product-market fit comes before branding. [44:32]

* Why a strong support system is key to balancing life and business. [48:36]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Justine: 

* Instagram: https://www.instagram.com/dilly.ofapickle/

* Instagram: https://www.instagram.com/thewoobles/

* Website: https://thewoobles.com/

Hosted on Acast. See acast.com/privacy for more information.

Katie didn’t set out to start a wellness brand—especially not from her kitchen. But after years of struggling with gut issues and finding zero snack options that were both effective and actually enjoyable to eat, she decided to take matters into her own hands. At the time, Katie had built a successful career as the Chief Dating Expert at Match, helping people find love for a living. But in 2020, she and her husband Nick started experimenting with fiber-packed recipes in their own home, driven by Katie’s personal journey and frustration with the lack of gut-friendly foods on the market. What started as a scrappy kitchen project turned into BelliWell. Today, their products are available in over 6,300 stores nationwide, including major retailers like Target and Walmart.

In this week’s episode, Katie opens up about her very unexpected journey from professional matchmaker to becoming the founder of a gut-friendly snack company. Katie talks about the shamelessness, self-belief, and resilience that is needed to succeed, and how her corporate experience equipped her with the skills she needed to take eventually take the leap. Katie opens up about the early scrappy days—from acquiring Facebook groups to grow a community, to launching her first product and fundraising during a pandemic—all while managing life as a new mom. She also dives into the power of co-founders with complementary skills, the lessons learned from manufacturing challenges, why constant product improvement and staying close to the customer are key to building a lasting brand, and so much more. 

In this episode, we’ll talk to Katie about:

* Katie's early passion for matchmaking. [03:07]

* Shamelessness is a key trait for entrepreneurs. [07:13]

* Developing confidence during the early stage of her career. [08:41]

* Moving to Dallas and working in Match. [14:31]

* Corporate experience can provide valuable skills for startups. [17:05]

* Katie's gut health issues sparked her entrepreneurial journey. [17:42]

* Building a community and acquiring Facebook groups. [20:34]

* Having co-founders with complementary skills is essential. [25:58]

* The inspiration behind BelliWelli’s first product. [27:32]

* The early days of entrepreneurship. [30:42]

* Believing in the possibility of success. [31:44]

* Managing motherhood and business. [34:09]

* Katie’s first steps in fundraising. [35:36]

* Product launch and manufacturing challenges. [39:24]

* Continuous improvement should be a core business goal. [46:18]

* Insights from engaging with customers. [48:19]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Katie: 

* Instagram: https://www.instagram.com/katiebostonwilson/

* Instagram: https://www.instagram.com/belliwellihealth/

* Website: https://belliwelli.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How to optimize your routine for sleep

* The truth about cold plunges for women

* How to sync your workouts with your cycle

* Stress hacks for busy women

* Tips for sustainable weight loss

* And more…

Kayla is the Owner of LYV The Wellness Space, one of the country’s most innovative precision medicine and biology upgrading clinics. Kayla is also the creator and host of the Longevity Optimization Podcast and co-founder of the Health Optimization Fund. Kayla also just launched the world’s first female longevity membership. She has dedicated herself to the pursuit of preventive and regenerative methodologies aimed at optimizing female human health. Kayla has shared her labs publicly and is one of, if not the most measured women in the world.

Her endeavors have garnered international recognition from notable publications and she has been named a top longevity leader globally. Kayla has been featured in: Fortune, Forbes, Business Insider, The New York Post, MSN, Yahoo, The Telegraph, The Independent, The Daily Mail, The Guardian and more.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Kayla: 

* Instagram: https://www.instagram.com/kaylabarnes

* Website: https://www.kaylabarnes.com

Hosted on Acast. See acast.com/privacy for more information.

Moon Juice was born in 2011 from Amanda's experience when she put her autoimmune condition into remission after being told it wasn’t possible from multiple doctors. Through her healing process, she met with experts and educated herself on diet, lifestyle, spirit, and traditional wisdom. Amanda saw radical changes in her blood and hormone panels and believed that simple daily practices were crucial to her transformation. What began in her kitchen and a small shop in Venice has now grown into a company that’s a leader in the wellness industry and a global source for supplements and skincare. 

In this week’s episode, we chat with Amanda about her unique childhood and her winding journey through different countries and careers which eventually lead her to finding her passion and purpose. She shares stories about her past business ventures, why they didn’t work out, and what she learned from them. Amanda talks about why she started Moon Juice without partners and how it grew from a juice shop to a full-fledged brand. She reflects on the challenges of being a founder and CEO for over a decade, her evolving leadership style, and her vision for Moon Juice. Amanda also tells us how she created her first product, built awareness, achieved organic growth, and what keeps her motivated through all the stages of the business, and so much more.

In this episode, we’ll talk to Amanda about:

* Amanda’s relationship with control over the years. [03:16]

* What Amanda does when she feels out of control. [07:33]

* Amanda’s upbringing: having a businesswoman mom and a musician dad. [12:00]

* Exploring various interests across the world and discovering her passion. [13:42]

* Amanda’s entrepreneurial ventures prior to Moon Juice. [19:33]

* Running Moon Juice without a business partner. [21:51]

* Where Amanda finds support during tough times in business. [23:01]

* The challenges of being a founder and CEO for 13 years. [25:12]

* Amanda’s leadership journey over the years. [32:05]

* Amanda’s vision for Moon Juice and how it’s evolved over the years. [33:45]

* Creating the first product and how Amanda achieved organic growth. [38:14]

* Amanda’s source of inspiration and what keeps her going. [42:58]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Amanda:

* Website: https://moonjuice.com/

* Instagram: https://www.instagram.com/moonjuice/

* Instagram: https://www.instagram.com/amandachantalbacon/

Hosted on Acast. See acast.com/privacy for more information.

Ty’s path to entrepreneurship was anything but traditional. With no floral background, she took a leap of faith and turned a one-time wedding project into a nationwide brand—all out of a 900-square-foot Denver duplex. Fresh Sends started with its now-iconic “Send” bouquet (which went viral on TikTok) and has since expanded into curated gift sets like the Birthday Send, the Pasta Night Send with Graza olive oil, and the Fresh Set, filled with self-care and beauty essentials. Through thoughtful branding, creative partnerships with Tower 28, Amazon Prime, and more—and a deep focus on community—Ty has built a company that’s redefining modern gifting and making people feel seen, known, and loved.

In today’s episode, Ty takes us behind the scenes of building Fresh Sends from the ground up—and she doesn’t hold back. We talk about launching a business without experience, the scrappy early days, and the mindset shifts that helped her push through uncertainty. She shares how her upbringing instilled a belief in chasing big dreams, the emotional toll of entrepreneurship, and the importance of staying anchored in your “why.” We also get into branding, word-of-mouth marketing, imposter syndrome, hiring, pivoting through challenges, and why waiting for perfection can hold you back. If you're building something from the ground up—or dreaming about starting—this episode is full of gems you won’t want to miss.

In this episode, we’ll talk to Ty about:

* Ty’s relationship with Impostor Syndrome. [03:35]

* Ty's upbringing fostered a belief in achieving dreams. [05:43]

* The roots of Ty’s hustle and drive. [07:58]

* Starting a business without experience is possible. [10:09]

* The early vision and business plan behind Fresh Sends. [15:33]

* The impact of branding on business success. [16:50]

* Why shipping logistics are crucial in the floral industry. [18:48]

* Pivoting can lead to new opportunities. [19:49]

* The financial risks and realities of entrepreneurship. [20:46]

* Embracing challenges as part of the journey. [26:23]

* Having a strong 'why' is crucial for motivation. [29:55]

* Customer connections can drive your business forward. [32:48]

* The power of word-of-mouth marketing. [34:42]

* Navigating demand and supply challenges while scaling. [37:42]

* Ty’s hiring lessons and the importance of team building. [43:20]

* Persistence and patience are key to long-term success. [45:40]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Ty: 

* Instagram: https://freshsends.com

* Instagram: https://www.instagram.com/tygerhiss

* Website: https://www.instagram.com/freshsends

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* Basics for brain health as you age

* Simple ways to improve memory

* The impact of alcohol on the brain

* How to fall asleep when you have anxiety

* And more…

Dr. Wendy A. Suzuki is the Dean of Arts and Sciences at New York University. She is also Professor of Neural Science and Psychology at the Center for Neural Science at New York University.

She received her undergraduate degree in physiology and human anatomy at the University of California, Berkeley in 1987 studying with Prof. Marion C. Diamond, a leader in brain plasticity. She earned her Ph.D. in Neuroscience from U.C. San Diego in 1993 and completed apost-doctoral fellowship at the National Institutes of Health before accepting her faculty position at New York University in 1998.

Her major research interest continues to be brain plasticity. She is best known for her extensive work studying areas in the brain critical for our ability to form and retain new long-term memories. More recently her work has focused on understanding how aerobic exercise can be used to improve learning, memory, and higher cognitive abilities in humans. Wendy is passionate about teaching (see her courses), about exercise (intenSati), and about supporting and mentoring up and coming scientists.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Dr. Wendy: 

* Instagram: https://www.instagram.com/wendy.suzuki

* Website: https://www.wendysuzuki.com

Hosted on Acast. See acast.com/privacy for more information.

Cassandra came from a small town in Wisconsin to Los Angeles with the hopes of creating something meaningful in her life. But before launching her own business, she did whatever it took to make ends meet from working at a cupcake shop to crafting jewelry and babysitting. After seven failed attempts at various businesses, the idea for Kitsch was born. She started by hand-making her first product which was a basic but innovative knotted hair-tie in her tiny LA apartment. She was making cold calls, doing door to door sales, and whatever she could to get the brand out there all without any outside funding. Fast forward to today, the company has evolved into a multi-million dollar brand that’s sold in over 27 countries and across 20,000 retail locations worldwide. You can find them at Ulta, Sephora, Whole Foods, Urban Outfitters, to name a few.

In this week’s episode, Cassandra walks us through how following her gut over the years has truly been the key to her success – from couch-surfing to saving money for her business to working different jobs to learn the industry. She also talks about how every single job she’s had in the past has helped her become a stronger business person and was the "mini MBA" she needed. She then dives into the challenges of the early days of fulfilling orders in her one-bedroom apartment and the creative tactics she used to get into retailers without any connections. We also talk about the biggest learnings she's had over 14 years of running Kitsch, the power of micro-intentions and micro-habits when creating your dream life, & so much more. 

In this episode, we’ll talk to Cassandra about:

* Her thoughts on manifestation and its role in creating success. [05:42]

* The power of visualization. [13:43]

* Moving to Los Angeles, being broke, living on people’s couches & hustling in life. [17:49] 

* Kitsch creation journey and inspiration. [30:05]

* Having various jobs to make ends meet and how she self-funded Kitsch. [33:54]

* Retailer entry without connections. [37:44]

* Getting her first large purchase order. [40:08]

* The power of vision boards and future journaling. [44:07]

* Her unique partnership approach [51:41]

* Experiencing postpartum anxiety. [59:12]

* Establishing boundaries and leaning into change & personal growth. [01:01:35]

* Definition of success and how it changed over the years. [01:04:37]

* Daily routine and micro intentions. [01:09:14]

* The messy truth in launching a business. [01:14:15]

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Cassandra: 

* Instagram: https://www.instagram.com/cassandrathurswell/

* Instagram: https://www.instagram.com/mykitsch/

* Website: https://www.mykitsch.com/

Hosted on Acast. See acast.com/privacy for more information.

Before founding MARA in 2018, Allison had an impressive career as a journalist, producer, and TV host. A trip to Turkey in 2015 reignited her passion for skincare, inspiring her to create a brand rooted in marine-powered ingredients. When the idea hit her, Allison started working on MARA as a side project while balancing her full-time job in media. With no outside investors and no formal background in product development, she took a leap of faith, spending years researching and collaborating with labs to create the perfect formulas. Her dedication paid off—today, MARA is a cult-favorite beauty brand, celebrated by celebrities and skincare enthusiasts for its clean, effective products.

In this week’s episode, Allison shares her journey from journalist to beauty entrepreneur, opening up about the challenges of self-funding a brand and the power of storytelling in building a business. Allison dives into how she started the business as a side project, how she chose to focus on her first product, and the many mistakes and learnings she had along the way. She also talks about the impact of celebrities like Chrissy Teigen and Hailey Bieber, how the products got into their hands, and why building relationships with influencers has been key to brand visibility. Allison emphasizes how listening to her community has helped refine her products and drive innovation. She also gets real about imposter syndrome and how learning to trust herself and be her own biggest cheerleader has been key to her success.

In this episode, we’ll talk to Allison about:

* The importance of storytelling in branding and marketing. [07:49]

* Transitioning careers can be a gradual process. [11:50]

* Tara’s early product development process. [18:34]

* The significance of understanding the market and consumer needs. [23:24]

* Experience in a corporate environment can be beneficial for entrepreneurs. [25:28]

* Allison’s early mistakes in product development. [27:55]

* Success often comes from a combination of timing, preparation, and perseverance. [34:00]

* Celebrity impact: Chrissy Teigen and Hailey Bieber. [37:58]

* Building relationships with influencers is key to brand visibility. [42:10]

* Staying self-funded allows for creative control and strategic growth. [46:07]

* Imposter syndrome is common, even among successful entrepreneurs. [51:12]

* Education and practice build confidence in business. [53:07]

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Allison: 

* Instagram: https://www.instagram.com/allisonmcnamara

* Instagram: https://www.instagram.com/themarabeauty

* Website: https://themarabeauty.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How to start your low-tox journey

* Are Stanley cups as bad as we think?

* The truth about synthetic fragrances

* Makeup ingredients to avoid

* Tips for a healthier kitchen

* How to choose the best menstrual products

* And more...

Dr. Yvonne Burkart, PHD, is a Toxicologist, Coach, and Corporate Consultant with over 23 years of experience in toxicology. She specializes in reproductive toxicity, with a focus on endocrine disruption, infertility, cancer, and glutathione homeostasis. Dr. Burkart has also served as a Senior Toxicologist in the flavor and fragrance chemical industry, where she worked to ensure the safety of flavor ingredients. After witnessing firsthand the power of a low tox lifestyle, Dr. Yvonne began a mission to help consumers slash their toxic exposure with confidence and ease. She is especially passionate about helping parents protect their children from toxic exposure.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Dr. Yvonne: 

* Instagram: https://www.instagram.com/dryvonneburkart

* Website: https://dryvonneburkart.com

Hosted on Acast. See acast.com/privacy for more information.

Tara’s journey wasn’t always sweet. At 21, she dropped out of college and moved into her grandmother’s basement with a bold vision: to create a global brand that would revolutionize candy. Armed with a gummy bear mold from Amazon and zero food science experience, she spent months perfecting a sugar-free recipe. But turning an idea into reality wasn’t easy—she faced failed ventures, skeptical investors, and major manufacturing roadblocks. Determined to make it work, she bet everything, taking out personal loans to launch SmartSweets in 2016. Just four years later, she scaled it into a $100+ million business before selling a majority stake for $360 million.

In this week’s episode, Tara shares how her challenging family background fueled her drive for independence and shaped her understanding of money. She opens up about how a personal connection to candy sparked the vision for SmartSweets and the scrappy tactics she used to get it off the ground, like leveraging debt, securing a loan with her car, and finding a manufacturer against the odds.

Tara takes us behind the scenes of the unexpected challenges of scaling fast and explains why resilience matters more than having all the answers. She reflects on how mindset was key to overcoming early failures and the serendipitous moment that got her in front of Whole Foods, a game-changing opportunity. We dive into the emotional rollercoaster of entrepreneurship, including the self-doubt, the tough decisions, and the reality of burnout. She also shares how she knew it was time to sell, the valuable lessons she’s taking into her next chapter, and so much more.

In this episode, we’ll talk to Tara about:

* Challenging upbringing & her drive for independence. [03:05]

* First business in college and the biggest lessons learned. [08:00]

* Tara's vision for SmartSweets. [14:32]

* Dropping out of college and starting SmartSweets. [18:51]

* Overcoming self-doubt in her entrepreneurial journey. [21:01]

* Scrappiness in the early stages of building SmartSweets. [23:11]

* Mindset plays a significant role in entrepreneurship. [29:20]

* Finding a manufacturer in the candy industry. [31:04]

* Turning to debt financing to launch the product. [35:38]

* Building brand awareness in the early stage. [38:44]

* The journey of going into retail. [40:17]

* Scaling and manufacturing challenges. [45:46]

* Deciding to sell and transitioning leadership. [55:31]

* Operating in fight or flight mode isn’t sustainable. [59:21]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Tara: 

* Instagram: https://www.instagram.com/tarabosch

* Instagram: https://www.instagram.com/smartsweets

* Website: https://smartsweets.com

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Keren’s journey began with her own wake-up call. Despite holding a prestigious C-suite role, being in a marriage that looked perfect on Instagram, and living what seemed like a dream life, she found herself deeply unfulfilled. Trapped in what she now calls a “gilded cage,” she realized that no amount of external success could fill an internal void. After years of personal transformation, she now helps others escape the relentless pursuit of more and build lives filled with purpose and joy. She’s been named a Top 10 Executive Coach by the International Coaching Federation and is the author of her most recent book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.

In this week's episode, we chat with Keren about the hidden struggles of high achievers, including perfectionism, self-judgment, and the pressure to always do more. Keren breaks down why overachievers often play not to lose instead of truly playing to win, how success without fulfillment is the ultimate failure, and why mistakes are never life sentences—they’re just delays. She also shares why self-compassion is key to real growth, how recognizing burnout and unfulfillment can be the first step to real change, and how shifting from a scarcity mindset to an abundance mindset can open the door to more happiness and success. We also get into how fear holds us back, why gratitude and self-acceptance are game changers in creating a life that actually feels good, and so much more.

In this episode, we’ll talk to Keren about:

* High achievers often struggle with perfectionism. [03:19]

* Recognizing the red flags of unfulfillment. [04:44]

* Playing to lose and not to win. [10:39]

* Mistakes are not life sentences; they are opportunities for growth. [18:06]

* Success without fulfillment is the ultimate failure. [22:31]

* How to have happiness and true success.[23:54]

* Keren’s life story: the journey of transformation often begins at rock bottom. [25:32]

* Challenges are a gift for personal growth. [30:07]

* The anger can be a driving force but must be managed for happiness. [31:52]

* Shifting from scarcity to abundance mindset. [36:42]

* Fulfillment is satisfaction for what is and eagerness for more. [43:43]

* Importance of self-compassion and acceptance. [46:44]

* Purpose is found in how we do things, not just what we do. [54:11]

* Understanding your why. [57:53]

* Healthy relationships stem from self-love and acceptance. [59:41]

* Know and own who you really are. [01:01:57]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Keren: 

* Instagram: https://www.instagram.com/coachkeren

* Website: https://www.kereneldad.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How to navigate life with a highly sensitive body

* Why functional medicine isn’t always the answer

* How to detox without overwhelming your body

* Supplements to take for histamine balance

* The crucial role hormones play

* And more…

Michelle Shapiro is an integrative Registered Dietitian based in New Jersey, with over 8 years of experience and a proven track record of helping more than 1,000 clients, specializing in histamine issues, anxiety reversal, healing chronic gut problems, and promoting weight loss with a body-neutral perspective. In her virtual private practice, she works one-on-one with clients, using humor, compassion, and a nuanced approach to empower them with self-awareness and healing—even when functional medicine hasn’t provided the solution.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Michelle: 

* Instagram: https://www.instagram.com/michelleshapirord

* Website: ttps://michelleshapirord.com

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Dianna’s journey to creating Crown Affair started in 2018 with a simple Google Doc. What began as a way to help a few friends with their hair routines has evolved into a brand loved by many—and it all started with the power of consistency. Dianna’s career trajectory is anything but ordinary and traditional. She worked behind the scenes with startups like Away, The Wing, and Outdoor Voices, and in 2020, just as the world went into lockdown, she launched her own brand. Her entrepreneurial path is one of resilience, creativity, and taking bold risks.

In this week’s episode, Dianna opens up about the challenges she faced, such as fundraising in an ever-changing landscape and building a business from the ground up during a global pandemic. She discusses the emotional rollercoaster of being a first-time founder, navigating self-doubt, and the importance of self-love and compassion. She also dives into how the idea for Crown Affair started years before she took the leap and how she came up with the unique idea to really differentiate herself in a crowded beauty market. Dianna reflects on how she’s balanced masculine and feminine energies in her leadership style, how remote work has shaped her role as a founder, and the importance of creating a supportive, creative company culture. We talk about the moment she knew it was time to take the leap and launch Crown Affair, the lessons learned from trusting the process, and so much more.

In this episode, we’ll talk to Dianna about:

* Consistency and giving yourself grace is the key to success. [02:47]

* Embracing feminine energy for sustainable business approach. [04:20]

* Learning from past work experiences is crucial for growth. [11:06]

* Working for others provides valuable lessons before starting your own business. [15:27]

* The inspiration behind Crown Affair. [20:53]

* Fundraising requires finding partners who align with your vision. [26:52]

* Launching Crown Affair right before the pandemic. [32:18]

* Supportive company culture fosters employee satisfaction. [36:34]

* The business strategy during the COVID pandemic. [40:58]

* Gwyneth Paltrow investing in Crown Affair. [42:21]

* Self-love can transform leadership dynamics. [47:06]

* Building a supportive team for growth. [47:45]

* Balancing masculine and feminine energies is key in leadership. [51:07]

* Remote work culture enhances empathy and leadership skills. [55:60]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Dianna: 

* Instagram: https://www.instagram.com/crownaffair

* Instagram: https://www.instagram.com/diannacohen

* Website: https://www.crownaffair.com

Hosted on Acast. See acast.com/privacy for more information.

Aliett’s journey wasn’t without its struggles. Before building Fazit, she faced rejection and setbacks that taught her invaluable lessons in resilience. From a career in modeling to consulting for beauty brands, she encountered her fair share of doubt. But in those moments of adversity, she found the strength to push forward. Alongside her co-founder, Nina, Aliett built Fazit from the ground up, creating products like acne patches and glitter freckles. Their breakthrough moment came when Taylor Swift was spotted wearing their Glitter Freckles—sending sales and web traffic skyrocketing by over 3,500% and generating seven figures in just 48 hours.

In this week’s episode, Aliett shares her entrepreneurial journey, reflecting on her path from fear and rejection to building Fazit. She discusses the lessons learned from her first skincare venture and the advantages of forging a non-traditional career path. Aliett opens up about the challenges of fundraising, the value of resourcefulness, and the sacrifices made to build a brand without a “formal” corporate background. She also highlights how manifestation and social media played a crucial role in scaling Fazit.

Aliett dives into the emotional experience of seeing Taylor Swift wear their Glitter Freckles, breaking down the exact steps they took to get their product into her hands—and how that moment changed everything. She also discusses the importance of community engagement, product development, and staying true to your vision, even when the road ahead feels uncertain—and so much more.

In this episode, we’ll talk to Aliett about:

* The benefits of not “picking a lane” in life. [03:15]

* Fear can be a powerful motivator to create opportunities. [05:35]

* Aliett’s evolving relationship with fear and rejection. [07:15]

* The creativity, resilience, and risks behind building a brand. [09:44]

* The power of cold emailing for entrepreneurs. [13:40]

* Sacrifices involved in self-funding a business. [17:49]

* The inspiration behind Fazit’s makeup patches. [20:29]

* Overcoming fundraising challenges with persistence. [25:45]

* Growing organically through social media. [30:13]

* Fazit’s glitter freckles: the top-selling product. [34:54]

* Rebranding Fazit and preparing for Coachella. [37:12]

* How Aliett got Fazit glitter freckles to Taylor Swift. [39:19]

* Navigating rapid growth with strategic planning. [48:00]

* Manifesting success through ambitious goal-setting. [51:44]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Aliett: 

* Instagram: https://www.instagram.com/fazitbeauty

* Instagram: https://www.instagram.com/aliettbutts

* Website: https://fazitbeauty.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* What makes “The Class” different from other workouts

* How meditation enhances intuition

* The lasting effects of somatic therapy

* Techniques for releasing energetic blocks from the body

* The role of music in the healing process

* And more…

Taryn Toomey is the Founder of The Class, a fitness method and “practice of self study” that incorporates cardio, meditation, and therapeutic yelling (Jennifer Aniston, Christy Turlington, and Gisele Bündchen are fans). Taryn's approach combines elements of strength training, breathwork, and emotional expression to create a workout experience that not only reshapes the body but also frees the mind. With her extensive background in wellness, yoga, and emotional healing, Toomey is a true pioneer in the wellness space, empowering people to reconnect with their inner selves through movement.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Taryn: 

* Instagram: https://www.instagram.com/taryntoomey

* Instagram: https://www.instagram.com/theclass

* Website: https://www.theclass.com

Hosted on Acast. See acast.com/privacy for more information.

Keida launched Soulmate Customs in 2021 after creating a personalized embroidered sweatshirt for her mother’s birthday, inspiring a business focused on meaningful gifts. Before this, she explored various side hustles on Etsy and Depop, but none took off. Everything changed when she shifted her focus to custom embroidery and posted a TikTok video of her first order, which went viral with 3.7 million views and brought in over 1,400 orders in a month. In just 11 months, Soulmate Customs surpassed $1 million in sales. Today, the business is family-run and has reached over 1.3 billion people across Instagram, TikTok, and YouTube.

In this week’s episode, we talk to Keida about her unexpected journey from aspiring singer and actress to entrepreneur. She opens up about the struggles of her first Etsy business which took off but then closed down—an experience that taught her that having a great product isn’t enough without strong marketing. But instead of giving up, Keida took those lessons and doubled down on learning, eventually launching Soulmate Customs. She gets real about the hustle—teaching herself embroidery through YouTube, staying scrappy with her resources, and leaning on her family to help grow the business. She also breaks down the power of social media, explaining how consistency in content creation—not perfection—was key to her viral success. We dive into the pressures of scaling, adapting to social media trends, and the mindset shifts needed to push through challenges, and so much more. 

In this episode, we’ll talk to Keida about:

* From singing and acting to entrepreneurship during COVID. [04:16]

* Choosing passion over college. [09:56]

* Starting her first Etsy shop. [11:52]

* Overcoming Etsy shop closure due to copyright issues. [13:53]

* Finding her next steps after the setback. [16:13]

* Soulmate Customs began as a gift for her mom. [18:36]

* The importance of scrappiness in business. [21:27]

* Consistency matters more than perfection in content creation. [23:48]

* Her mom's influence on doubling down on social media. [24:19]

* First order and marketing success. [28:08]

* Consistency and authenticity are the key in content creation. [34:24]

* Emotional selling connects with customers. [35:17]

* Purpose fuels passion and commitment. [46:20]

* The biggest challenges for Soulmate Customs. [54:50]

* Keida’s struggle with hiring. [55:50]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Keida: 

* Instagram: https://www.instagram.com/soulmatecustomss

* Instagram: https://www.instagram.com/keida02

* Website: https://soulmatecustoms.com

Hosted on Acast. See acast.com/privacy for more information.

Jamie’s passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations of active ingredients to cut costs and make false clinical claims, Jamie knew she had to address this issue in the industry. That's when the idea for BeautyBio was born. The aim was to provide clients with what they were paying for and help them understand the ingredients behind the products.

She debuted on HSN that same year and sold out on the first day. Five years later, she launched one of the brand's flagship products, GloPRO, an at-home micro-needling device that generated $4 million in sales within its first 24 hours and has since surpassed the $100 million mark. Fast forward to 2023, BeautyBio is available in over 1,700 stores, including Ulta, Sephora, Neiman Marcus, Nordstrom, and more.

In this episode, we’ll talk to Jamie about:

* The concept of “breadcrumbs” in life and how everything happens for a reason. [03:13]

*Growing up with a family of six has influenced the woman Jamie is today. [06:39]

*Managing the challenges of motherhood. [15:06]

*Jamie’s upbringing and what sparked her interest in science. [22:03]

*The importance of team and how they’ve been integral in her journey. [26:42]

*Dealing with challenging experiences as an entrepreneur. [29:28]

*Co-founding Organicare with her physician father in 2008. [33:09]

*Adapting to consumer demand without compromising business ethos. [37:38]

*Pivoting from selling ingredients to launching BeautyBio. [43:14]

*Future plans for BeautyBio post-acquisition. [49:09]

In this week’s episode, Jamie guides us through the various "breadcrumbs" of life and how every individual experience she had before launching her business led her to exactly where she is today. We dive into her upbringing as one of six children, how she stumbled into entrepreneurship, why her initial business idea failed, and how she quickly pivoted to what eventually became BeautyBio. We talk about all the challenging experiences in her over ten year journey running the business, how they ended up selling the business last year, and so much more. 

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Jamie:

* Website: https://beautybio.com

* Instagram: https://www.instagram.com/beautybio

* Instagram: https://www.instagram.com/jamieobanion

Hosted on Acast. See acast.com/privacy for more information.

Don’t miss out on insights that could save you years of pain and discomfort. Trust us, this is a conversation you won’t want to miss.

Hit play, get inspired, and be sure to subscribe to For The Real Bodybuilders for more health-forward discussions like this!

In this episode you’ll learn: 

* Life-changing hacks for better periods

* What causes period pain

* How seed cycling can support you

* The truth about alcohol and caffeine

* And more…

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Alisa:

* Instagram: https://www.instagram.com/alisa.vitti

* Website: https://floliving.com/

Follow Ritual:

* Instagram: https://www.instagram.com/ritual

* Youtube: https://www.youtube.com/@ritualvitamins 

* Episode link: https://podcasts.apple.com/gb/podcast/periods-dont-have-to-suck/id1785058196?i=1000683057228

Hosted on Acast. See acast.com/privacy for more information.

Growing up in Beijing, Rosa spent countless hours with her grandmother, learning about the healing power of traditional herbs and remedies. These early lessons in food as medicine planted the seeds for Rosa’s passion for wellness. However, it wasn’t until years later, while building a successful career in finance, that she realized the importance of prioritizing her own well-being. The high-pressure environment took a toll on her health, and she struggled with gut issues and fatigue. Determined to make a change, Rosa returned to her roots and began experimenting with herbal remedies in her kitchen and that’s when the first version wildwonder was born.  

In this episode, Rosa shares her inspiring journey—from growing up in Beijing with her grandmother to navigating cultural shocks after moving to Indiana at 12, which shaped her belief in representation in business. She recounts her career transitions, from finance and startups to launching Rosali Tea, which she later pivoted to wildwonder. Rosa opens up about feeling lost in her career, creating her first product in her kitchen, and how COVID forced her to rethink her business after losing all purchase orders—a challenge she calls a blessing in disguise. She gives us a behind-the-scenes look at her Shark Tank experience, why she initially turned them down, and how it impacted her brand’s success, and so much more.

In this episode, we’ll talk to Rosa about:

* How perfectionism delays product launches. [03:07]

* Rosa’s upbringing in Beijing and her grandmother’s influence. [05:24]

* How her culture impacted her personal identity. [08:00]

* Rosa’s career in finance and business school journey. [12:53]

* Career transitions can be challenging but rewarding. [18:15]

* Rosa’s struggles after business school and feeling “lost”. [20:26]

* Launching Rosali Tea and going full-time. [22:15]

* From Rosali Tea to founding wildwonder. [25:42]

* Rosa’s first purchase order story and the challenges she faced. [31:43]

* Persistence is key in overcoming rejection. [36:15]

* How COVID-19 reshaped business strategies. [40:48]

* Adapting to market changes is essential for survival. [45:00]

* Rosa’s Shark Tank experience. [46:12]

* The influence of packaging on consumer preferences. [47:39]

* How she sold out on Amazon. [49:45]

* Understanding your finances is key to building a sustainable, successful business. [52:52]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Rosa: 

* Instagram: https://www.instagram.com/drinkwildwonder

* Instagram: https://www.instagram.com/rosalisays

* Website: https://drinkwildwonder.com

Hosted on Acast. See acast.com/privacy for more information.

Before starting Bobbie, Laura spent over a decade at Google and Airbnb, earning a reputation for taking risks and thinking big. Growing up in Ireland, entrepreneurship surrounded her, but becoming a mom sparked her passion. Struggling to find a formula she trusted for her daughter, Laura saw a gap in the U.S. market. While pregnant with her second child, she left her tech career to launch Bobbie, the first FDA-approved organic, European-style infant formula in the U.S. Since its January 2021 launch, Bobbie has nourished over 4.5% of U.S. babies and is set to serve even more in the years ahead.

In this episode, Laura shares her journey from growing up in an entrepreneurial family in Dublin to working at Google, joining Airbnb in its early days, and eventually moving to the U.S. She discusses lessons learned from working with Airbnb CEO Brian Chesky, finding the courage to bet on herself, and how motherhood inspired her to create Bobbie. Laura also addresses the stigma around formula feeding in the U.S. and the emotional challenges many mothers face when feeding doesn’t go as planned.

We discuss the challenges of launching a product in a highly regulated industry, including navigating FDA roadblocks, rebounding after their pilot launch was shut down, and fundraising while visibly pregnant. She shares the value of vulnerability in leadership, the discipline required to succeed as an entrepreneur, and the importance of continuous learning as a CEO. She also discusses the misconceptions about entrepreneurship, the need for innovation in stagnant industries, the power of community and support systems in navigating the ups and downs of business, and so much more.

In this episode, we’ll talk to Laura about:

* Entrepreneurial upbringing shaped Laura's mindset. [03:29]

* Transitioning from Google to Airbnb. [08:20]

* Success requires betting on yourself. [11:27]

* How motherhood reshaped Laura's career. [18:13]

* Feeding challenges can be emotionally taxing for new mothers. [22:52]

* Formula feeding stigma in the U.S. [27:24]

* Bobbie’s early beginnings. [29:20]

* The inspiration behind Bobbie. [31:37]

* Launching a pilot program and biggest learnings. [35:00]

* Resilience drives success amid challenges. [39:52]

* Fundraising while pregnant. [42:40]

* Education is vital for marketing Bobbie. [45:54]

* The importance of curiosity as a CEO. [47:24]

* Designing the world you want. [53:43]

* Misconceptions about entrepreneurship. [55:02]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Laura: 

* Instagram: https://www.instagram.com/lauraclairemodi

* Instagram: https://www.instagram.com/bobbie

* Website: https://www.hibobbie.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* Real talk about quitting alcohol for good

* How to navigate the social pressures of drinking

* The truth about how alcohol is normalized

* How to have more energy and focus by abstaining

* And more…

Jyoti Chand, known as @mamajotes across social platforms, is a dynamic writer, comedian, and passionate advocate for self-care and maternal mental health. With a foundation in stand-up comedy and improv, Jyoti captivates audiences through her highly engaging content across her social and digital platforms, offering an unfiltered look into the realities of motherhood. Her work inspires others to embrace joy and authenticity in their own lives. Represented by Haley Henning at YMU Social, Jyoti holds an MFA in Writing for Children and Young Adults from Hamline University and is currently working on her second book, among other creative projects. 

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Jyoti: 

* Instagram: https://www.instagram.com/mamajotes

* TikTok: https://www.tiktok.com/@mamajotes

Hosted on Acast. See acast.com/privacy for more information.

Not only will we be talking about our big-picture strategy, but we’re also going to cover:

* What most founders get wrong about their content strategy and social media

* Why it’s so important to leverage social media, especially if you are self-funded

* How to break free from the feeling of perfectionism, which holds so many founders back in their content strategy

I also have my incredible husband, Dhru Purohit, back on the podcast, and he’ll be acting as our host.

I’d love to hear your thoughts on the episode and get your feedback! DM me on Instagram @yasminknouri or email me at yasmin@behindherempire.com—I’m always looking for ways to add value and help inspire you.

In this episode, we’ll talk to about:

* Content is a huge pillar of beeya’s strategy. [01:13]

* Co-founders as the face of brand. [05:50]

* Turning long-form content into bite-sized pieces. [09:36]

* Leveraging social media to educate and connect with women. [12:35]

* Don’t let perfectionism hold you back. [16:13]

* Authenticity is key in content creation. [18:44]

* Don't major in the minors. [20:25]

* Streamlining back-end operations for content. [22:56]

* Trust your passion and brand. [26:30]

* Building and maintaining a content calendar. [28:19]

* Content is a central theme in team meetings. [30:27]

* Reflecting on past content helps improve future strategies. [33:19]

* It's essential to pivot and be quick to change. [34:22]

* Being a consumer of content is crucial for creators. [36:20]

* Founders' energy influences team and community. [39:31]

* Experimentation is key to discovering what works. [49:19]

* Perfectionism can hinder progress and creativity. [51:10]

* Don’t overthink and just start. [54:20]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Kaya: 

* Instagram: https://www.instagram.com/kayapurohit

Follow Beeya:

* Instagram: https://www.instagram.com/beeyawellness

* Website: https://beeyawellness.com/

Hosted on Acast. See acast.com/privacy for more information.

Hilary started out her career in wall street and built a successful career for herself in finance. However, the long hours spent at her desk made her realize that she didn’t feel good her body and the importance of prioritizing her health. This was a huge turning point for Hilary because she realized she needed to fuel and energize her body properly and in a way that fit with her schedule. In 2021, Hilary turned this vision into reality with the launch of SotoMethod. What started out as a grassroots, “word-of-mouth” business with classes hosted in Hilary’s backyard in LA under an Avocado tree, has now catapulted into one of today’s most successful fitness brands.

In this week's episode, we talk to Hilary about overcoming fear in entrepreneurship and the practical steps she took to face it early on. She shares insights into her upbringing, her time at Goldman Sachs, and the pivotal move to Los Angeles that shifted her career path. Hilary dives into the creation of the SotoMethod, which began as a personal project and side hustle during COVID, the exact steps she took to get her idea off the ground, quit her job, and eventually run her now full-fledged fitness brand with digital and in-person platforms. She emphasizes the importance of being scrappy in the early days, not overthinking every little detail, and how early feedback was pivotal in refining her method before she went all in. Hilary reflects on the value of embracing fear as a tool for growth and courage, and her guiding principle to "control your controllables," emphasizing how prioritizing health provided stability through the ups and downs of her life—and so much more.

In this episode, we’ll talk to Hilary about:

* Acknowledge fears to better understand them. [02:47]

* Lessons learned from Hilary’s finance career. [03:16]

* Feedback vs. advice. [05:42]

* Transitioning from stable jobs to entrepreneurship. [12:21]

* The value of honest feedback. [19:37]

* Starting small and scrappy can lead to big growth. [23:05]

* From Zoom classes to recorded sessions. [26:05]

* Building the SotoMethod app. [28:50]

* Turning a side hustle into a full-time career. [32:04]

* Community engagement drives brand loyalty. [34:16]

* Reflecting on a year with zero signups. [40:40]

* Delivering value is key for subscription services. [45:11]

* Controlling your controllables. [47:41]

* Taking action over waiting for perfection. [52:52]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri

* Website: https://www.behindherempire.com

Follow Hilary: 

* Website: https://www.sotomethod.com

* Instagram: https://www.instagram.com/hoffhil

* Instagram: https://www.instagram.com/sotomethod

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* How to support progesterone naturally

* Where to start if you have hair loss

* How emotions impact hormones

* The best of eastern and western modalities

* And more…

Dr Taz turned to holistic practices such as nutrition, homeopathy, Eastern medicine (including Chinese Medicine, Acupuncture, and Ayurveda), and Integrative Medicine, which ultimately helped her heal herself. Inspired by these healing modalities, she founded CentreSpring MD in Atlanta in 2009, which grew into a multi-location practice with a global telehealth platform.

Dr. Taz has become a leading advocate for holistic health, appearing on major media outlets like The Today Show, Fox 5, The Dr. Oz Show, and CNN. Through her online platforms, including YouTube, Instagram, TikTok, and podcasts, she has built a community of over 1 million people, promoting a comprehensive approach to health that includes physical, mental, emotional, and spiritual well-being.

An author and TEDx speaker, Dr. Taz's best-selling books include The 21 Day Belly Fix, SuperWoman RX, and The Hormone Shift, which have been internationally recognized. She is a sought-after speaker on women's health, metabolic health, aging, and longevity.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Dr. Taz: 

* Website: https://centrespringmd.com/contact/

* Instagram: https://www.instagram.com/drtazmd/

Hosted on Acast. See acast.com/privacy for more information.

Lele had over a decade of experience in the fashion industry before beginning her entrepreneurial journey, allowing her to give us meaningful insight into how she has built her own successful brand. Breaking into the industry with few connections (well before the world of emailing CVs), Lele has had endless opportunities to discover her strengths and weaknesses, and build her skills in operations and sales: the revenue drivers in any business.

Lele explains where her confidence comes from, how she has found the inspiration to jump into new opportunities, and the impact of having faith in herself and her abilities. Looking at typical entrepreneurial traits, we see how Lele’s non-perfectionist personality has allowed her to be nothing other than successful.

Lele shares personal stories of her marriage, motherhood, and juggling it all while building a brand she was passionate about. You’ll hear about the changes in challenges throughout the last 10 years, the worth-it successes, and the different methods Lele uses to stay organized. Lele describes the sacrifices and triumphs, discusses managing realistic expectations, and tells stories of all her experiences in between!

In this episode, we’ll talk to Lele about:

* Why there's never a perfect time to pursue your dreams. [02:36]

* Starting a business while raising two kids. [04:06]

* The early days of Lele’s jewelry brand. [05:06]

* Balancing roles as entrepreneur, manager, and designer. [05:56]

* Lele’s creative upbringing and love for art. [07:24]

* Breaking into fashion after college. [09:55]

* Transitioning from fashion to jewelry. [12:41]

* Overcoming insecurities early in her career. [14:58]

* How to continually and successfully foster your creativity. [17:50]

* Lessons from working at J.Crew. [19:45]

* Deciding to launch her jewelry brand. [22:06]

* Advice for balancing business and personal life. [23:26]

* Embracing imperfection in her journey. [25:35]

* Headbands and pivotal growth moments. [27:48]

* Key factors behind her brand's success [28:58]

* How to think about future innovation and growth. [30:46]

* Finding inspiration and her creative zone. [31:42]

* Thoughts on funding, wholesale, and scaling. [32:36]

* Hiring the right team for a new business. [35:23]

* Three skills she wishes she'd learned earlier. [37:14]

* Top lessons for entrepreneurs. [38:38]

* Lele’s closing thoughts and advice. [40:57]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Lele: 

* Instagram: https://www.instagram.com/lele_sadoughi/

* Website: https://www.lelesadoughi.com/es/

Hosted on Acast. See acast.com/privacy for more information.

Driven by her passion for nutrition and overall health, Annie co-founded Suja Juice, which grew into one of the largest organic cold-pressed juice companies. Eventually, they sold a minority stake to Coca-Cola and, in 2021, the company was acquired by a private equity firm.

After leaving Suja Juice, Annie's health conditions led her to search for clean beauty products only to find that what was available simply did not provide the full-pigmentation, long-lasting performance she was looking for. Inspired by this gap in the market and the community feedback on her beauty blog BLAWNDE, Annie created Lawless Beauty—a makeup brand that is both high-performing and cruelty-free.

In the episode, Annie discusses pivotal moments in her journey, leaving law school, teaching yoga, and starting her first business. She shares insights into Suja Juice's growth and emphasizes the importance of following passions aligned with purpose. Annie reminds us to focus on joy, nurture our passions, and stay true to our unique paths.

In this episode, we’ll talk to Annie about:

* Self-understanding, philosophy, and finding purpose. [06:12]

* Overcoming anxiety, leaving law school. [15:28]

* From yoga teaching to first business venture. [17:39]

* Suja Juice: Fun passion project turned business. [23:13]

* Pivotal moments for Suja Juice's success. [27:13]

* Key learnings from building Suja Juice. [31:10]

* Life after leaving the first business. [37:31]

* Lawless Beauty: Passion project turned success. [41:28]

* Embracing the unknown and creating a better life. [58:51]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Annie: 

* Website: https://lawlessbeauty.com/

* Instagram: https://www.instagram.com/lawless/

* Instagram: https://www.instagram.com/annielawless/

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Hosted on Acast. See acast.com/privacy for more information.

Hormone imbalances are a growing epidemic amongst women of ALL ages—and there's a huge lack of education around how our bodies function optimally, a gap that Dr. Mindy Pelz seeks to fill. In this eye-opening discussion, we explore the various factors that contribute to women's suffering, from environmental toxins to our modern culture, and how we can actually partner with our biology through practices such as time-restricted eating so we can feel our best.

In this episode you’ll learn: 

* The healing power of time restricted eating

* When to fast by understanding estrogen and progesterone

* How women can thrive during perimenopause

* The root causes of PCOS, amenorrhea and infertility

* And more…

Dr. Mindy Pelz is a world-renowned women’s health expert on a mission to empower women to Believe in their Bodies! Her high-profile clients include entertainer LeAnn Rimes, former race car driver Danica Patrick and popular influencer Jesse Itzler. She is a bestselling author of Fast Like a Girl (top-selling release of 2023 from Hay House Publishing) and The Menopause Reset. Her podcast, “The Resetter Podcast,” is ranked within Apple’s top 20 category of leading U.S. science podcasts, and routinely features top guests including LeAnn Rimes, Danica Patrick, Lisa Bilyeu, Miesha Tate, Cynthia Thurlow, Sheri Salata, Dr. Rangan Chatterjee, Max Lugavere, and many others. Her Youtube channel has garnered over 60 million lifetime views. She holds a BS degree from the University of Kansas and a Doctor of Chiropractic degree.

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Dr. Mindy: 

* Website: https://drmindypelz.com/ 

* Instagram: https://www.instagram.com/dr.mindypelz/

Hosted on Acast. See acast.com/privacy for more information.

Allison always knew she wanted to be an entrepreneur, but her journey began in the oil and gas industry, where she spent years on the road building a successful career. During this time, she struggled with bloating and other gut health issues, inspiring her to take charge of her wellness. She adopted a clean diet, started working out, and discovered apple cider vinegar's benefits. However, she wasn’t a fan of its taste and sought a way to make it more enjoyable.

Allison created an apple cider vinegar-based soda, "Mother Beverage" in her kitchen and quit her day job—nearly going broke while selling it at farmers' markets. After an appearance on Shark Tank while nine months pregnant and a complete product rebrand, the prebiotic soda became "Poppi," the viral, #1 selling soda on Amazon with over 2 billion TikTok views and the most-watched Super Bowl ad this year.

In this week’s episode, Allison shares her journey of leaving a stable career to start her own business—without any prior experience. She reveals how she landed Whole Foods distribution with no connections and took a chance on Shark Tank to secure funding. Allison breaks down why they decided to rebrand Poppi, how they executed a successful relaunch during the pandemic, the social media strategies that helped them grow awareness and build a loyal community, and so much more.

In this episode, we’ll talk to Sasha about:

* Saying "yes" and figuring things out can lead to success. [03:02]

* Allison’s career journey and how it shaped her. [04:22]

* Passion is key to entrepreneurial success. [07:02]

* How Allison’s health journey inspired her to create Poppi. [08:51]

* Self-funding, entering Whole Foods, and joining Shark Tank. [13:46]

* Pivoting to work on Poppi full-time. [14:51]

* Preparing for Shark Tank while pregnant. [18:19]

* Poppi’s rebranding as a strategy for growth. [22:37]

* Persistence and adaptability in entrepreneurship. [24:55]

* Taste is crucial in the beverage industry. [27:25]

* Having over 2 billion TikTok views. [30:06]

* Allison’s first viral TikTok video. [32:01]

* Approachable content creation process. [35:56]

* Prioritize mental health and learn to say "no." [41:54]

* Allison’s experience bringing in a CEO. [44:17]

* Rapid business growth requires personal growth and adaptability. [47:22]

* Managing burnout by prioritizing self-care. [49:58]

* Future plans for Poppi. [52:11]

* Let go of “should haves” and focus on your priorities. [53:27]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Allison:

* Website: https://drinkpoppi.com/

* Instagram: https://www.instagram.com/drinkpoppi/

* Instagram: https://www.instagram.com/allisonellsworth/

Hosted on Acast. See acast.com/privacy for more information.

Throughout her life, Sasha noticed that some of her beauty products irritated her skin. Her mother, who was also dealing with her own health challenges, encouraged Sasha to look into the ingredients behind her favorite makeup, leading her to notice a real gap in the industry for efficacious makeup that supports healthy skin. This motivated Sasha to build from the ground up out of her parent’s garage and bootstrapping the venture herself. ILIA has now expanded to many different product lines & has award-winning skincare products, mascara, lipsticks, and more. The company has seen incredible growth and in 2022, was sold to the private investment fund of the Courtin-Clarins family.

In our episode, Sasha shares how she went from dreaming of becoming an architect to diving into graphic design, even dropping out of college, crossing borders, and finally discovering her true path. She candidly shares her 'aha' moment in her 30s – the catalyst that pushed her to leave behind her old life, get out of a long-term relationship, travel, and create the space for freedom that she always wanted. Sasha shares how she got ILIA off the ground with no background in makeup and the importance of sharing ideas to bring them to life. She also talks about how she started the business with very little money, the exact steps she took to take ILIA to the next level and the importance of listening to her gut and not growing too fast.

In this episode, we’ll talk to Sasha about:

* Sasha's dream of becoming an architect and college decisions. [09:36]

* Parents' reaction to Sasha's education and exploration. [17:11]

* Ending a relationship, leaving town, and traveling the world. [23:38]

* Honoring life's biggest value, freedom.[26:26]

* Supporting her mother's health, and starting ILIA. [31:04]

* Sasha's side hustles and entrepreneurial ideas. [33:12]

* Working at Saje, self-funding, and dad's support/advice.[40:388]

* How Sasha launched the first product with very little money. [43:45]

* Managing and overcoming big transitions in her life: Getting married, getting pregnant, and losing her dad to cancer. [47:37]

* Turning down Sephora and potential business partnership. [54:447]

* Being present with her kids, valuing her own time, and setting boundaries in life. [01:01:27]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Sasha:

* Website: https://iliabeauty.com/

* Instagram: https://www.instagram.com/sashaplavsic/

Hosted on Acast. See acast.com/privacy for more information.

In this episode you’ll learn: 

* The top 5 foods to eat for metabolic health

* How blood sugar shifts during women’s cycles

* The best way to optimize blood sugar throughout your cycle

* What waking up at night could mean about your health

* Blood sugar hacks you need to know for everyday life

* And more…

Dr. Casey Means is a Stanford-trained physician, co-founder of the metabolic health company Levels, and author of the #1 New York Times bestselling book, Good Energy. Her mission is to empower people to feel limitless, healthy, and positive during our precious lives so we can reach our highest purpose. She is passionate about sharing practical tools that support optimal cellular biology. This not only means making healthy choices for ourselves, but also living in harmony with nature, overcoming fear, setting boundaries, and feeling strong. Her perspective has been featured in the Wall Street Journal, New York Times, The New Yorker, Men's Health, Women's Health, and more.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Dr. Casey:

* Website: https://www.levels.com/

* Instagram: https://www.instagram.com/drcaseyskitchen/

Hosted on Acast. See acast.com/privacy for more information.

Lucy grew up in London, surrounded by the hustle and creativity of outdoor markets, thanks to her entrepreneurial parents. This vibrant environment sparked her early passion for creativity and fashion. Though she didn’t initially plan to start a business, Lucy began designing and customizing clothing to sell at iconic local markets like Spitalfields and Portobello, where her unique pieces quickly gained a loyal following.

What started as a side project soon blossomed into a global fashion empire. In 2013, Lucy expanded into e-commerce, followed by Never Fully Dressed's first Essex store in 2014. As demand grew internationally, the brand launched its U.S. flagship store in New York City, and in June 2024, added an LA storefront on Melrose Avenue. The brand has also partnered with major retailers like Anthropologie and Revolve, and its designs have been spotted on celebrities, including Beyoncé.

In this conversation, Lucy shares her journey from aspiring actress to successful entrepreneur, emphasizing how dreaming big and resilience shaped her path. She credits her upbringing for building her confidence and guiding her decision to stay self-funded, ensuring control and flexibility in growing her brand. Lucy highlights the importance of authenticity in her social media presence and customer relationships, fostering community and loyalty. She also shares lessons from 15 years in the fashion industry, including understanding your customers, building a supportive team culture, staying true to your values as a leader, and much more.

In this episode, we’ll talk to Lucy about:

* Dream bigger and don't limit your aspirations. [03:13]

* Family support provides a foundation for growth. [06:37]

* Resilience is key in navigating business challenges. [12:24]

* Inspiration behind Never Fully Dressed. [15:54]

* Uncertainty gives a sense of responsibility. [17:59]

* Self-funding allows for greater control. [21:31]

* Sustainable growth is more rewarding than quick success. [27:25]

* Understanding your customer. [30:01]

* Content efforts during the COVID pandemic. [32:29]

* Motherhood can shift perspectives on business. [35:00]

* Expanding to the US organically. [39:29]

* Trust and clarity are essential in leadership roles. [49:05]

* Authenticity in social media. [52:09]

* Future plans for Never Fully Dressed. [53:35]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Lucy:

* Website: https://www.neverfullydressed.com/

* Instagram: https://www.instagram.com/neverfullydressed/

* Instagram: https://www.instagram.com/lucyaylen7/

Hosted on Acast. See acast.com/privacy for more information.

Michelle is an incredible entrepreneur who sold her first business, Lively, for over $100 million in just three years. Inspired to launch a new venture, she identified a gap in the market for accessible, health-focused energy drinks, leading to the creation of Gorgie. Combining wellness with strategies from the beauty and fashion industries, Michelle crowd-sourced ideas through social media to develop a vibrant, community-driven brand. Today, Gorgie’s bold cans represent energy and fun, embraced by a diverse community—from fashion lovers to fitness enthusiasts and professionals across industries—proving that wellness can be stylish, inclusive, and accessible for all.

In this week’s episode, we sit down with Michelle to discuss her journey from leaving a corporate career to launching her first business, inspired by the birth of her daughter. She shares what motivated her entrepreneurial leap, the value of "living in beta," and embracing imperfection. Michelle opens up about the process of selling Lively and how community feedback shaped her latest venture, Gorgie. She also provides practical strategies for turning ideas into products. We delve into the challenges of product development, navigating both direct-to-consumer and retail landscapes, and the building a growth-oriented team. She shares the power of cultivating an abundance mindset, her hacks for staying focused and optimistic, the role of mentorship, and so much more.

In this episode, we’ll talk to Michelle about:

* Living in beta allows for growth and exploration. [03:30]

* Michelle's mindset for life and business. [05:48]

* Letting go of perfection can lead to unexpected success. [07:18]

* The power of mindset shifts throughout the day. [10:36]

* Selling her first business, Lively, and resetting her life goals. [13:05]

* The origin story of Gorgie. [16:49]

* From idea to product: Engaging communities through surveys. [19:13]

* Getting into Whole Foods. [20:54]

* Key components of a strong brand. [22:45]

* “Proximity is power.” Lessons from Tony Robbins. [28:09]

* Product launches and iterative growth. [29:53]

* Navigating DTC and retail sales channels. [37:00]

* Challenges of hypergrowth. [40:14]

* Problem seekers vs. problem solvers. [45:12]

* How Michelle keeps an abundant mindset. [46:55]

* Prioritizing family and meaningful relationships. [52:55]

* Being comfortable with imperfection. [56:27]

* Future plans for Gorgie. [57:53]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Michelle:

* Website: https://getgorgie.com/

* Instagram: https://www.instagram.com/getgorgie/

* Instagram: https://www.instagram.com/the_michellegrant/

Hosted on Acast. See acast.com/privacy for more information.

Have you heard of the cycle syncing craze? This method uses our menstrual cycle to help us plan our diet, exercise routine, social calendar, and more. This means our cycles can actually be our super power! 

Women’s hormones are dynamic and constantly changing throughout the month. How we feel and show up in our bodies and the world shifts with the fluctuations of our hormones. Our guest, Alisa Vitti has come up with a way to use these ebbs and flows to our advantage. 

In this episode you’ll learn:

* Why cycle syncing matters and how to start today 

* Why women need to prioritize self care and what that looks like

* The impact of male-centric research on women’s bodies 

* How to live with reverence for our miraculous bodies 

* And more…

As a researcher and author, Vitti has published 2 best-selling and beloved books WomanCode and In the FLO. She uncovered the Infradian Rhythm and created The Cycle Syncing Method which has become a viral wellness movement on social with #cyclesyncing used over 125M times. As one of the earliest femmetech entrepreneurs, she has built the next gen hormone care platform for women through her company FLO Living via its programs, supplements and top ranked hormone care app, MyFLO, with its patented technology to help you get to the root causes of your symptoms.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Alisa:

* Website: https://www.floliving.com/

* Instagram: https://www.instagram.com/floliving/

* Instagram:https://www.instagram.com/alisa.vitti/

Hosted on Acast. See acast.com/privacy for more information.

After dropping out of high school and trying to forge her own path in the world, serial entrepreneur and world-renowned celebrity makeup artist Jeanine Lobell fell in love with cosmetics. Thanks to her try-anything attitude and strong work ethic, she quickly moved up the ranks to work on famous faces like Nicole Kidman and Natalie Portman for the covers of Vogue and Vanity Fair.

When Jeanine founded Stila in 1994, with its professional-grade colors and ultra-wearable formulas in recyclable packaging, it took the makeup world by storm and earned a cult following almost overnight. She saw unprecedented growth in the first five years and had numerous investors scrambling to buy the company, which she ultimately sold to Estee Lauder in 1999.

Now, she is disrupting the beauty industry all over again with her direct-to-consumer brand, Neen, the first-ever subscription-based card that offers new ways to play with makeup and experience tutorials. In this episode, Jeanine speaks to us about how she discovered her purpose as a high-school dropout and someone who was regularly fired from jobs early in her career.

We discuss how Jeanine finally realized her worth, what her superpowers were as a first-time founder when she launched Stila, and the advice she has for women who are looking to make a similar leap in their careers. We also take a look at the importance of having an abundance mindset, owning who you authentically are, finding your own voice, and so much more! 

In this episode, we’ll talk to Jeanine about:

* Breaking free from the “prisons” of others’ opinions. [03:24]

* Why Jeanine went to mime school in Paris. [07:47]

* Lessons in entrepreneurship from a hot dog stand. [11:39]

* Why none of the stops on your journey are a mistake. [13:20]

* Rising through the beauty industry ranks. [15:31]

* Self-compassion as a first-time founder. [17:14]

* The origin story of Stila. [22:12]

* Thoughts on competition, comparison, and abundance. [27:01]

* Being a first-time mom and a first-time founder. [30:02]

* Why we're all works in progress. [39:37]

* Selling her first company to Estee Lauder. [41:02]

* Overcoming hardship as a serial entrepreneur. [44:19]

* Neen’s subscription cards. [48:06]

* Success expectations versus reality. [50:06]

* Common mistakes first-time founders make. [52:41]

* Balancing accountability with self-kindness. [57:52]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Jeanine:

* Instagram: https://www.instagram.com/jeaninelobell/  

* Instagram: https://www.instagram.com/weareneen/ 

* Website: https://weareneen.com/

Hosted on Acast. See acast.com/privacy for more information.

Vintner’s Daughter was founded on the principles of unparalleled quality and efficacy, inspired by April’s background in the world of fine winemaking and its uncompromising standards.

Admittedly, she knew very little about the skincare industry when she first founded the brand in 2013, but one thing she knew well was how to extract the finest ingredients from plants. After suffering from cystic acne and hyperpigmentation her whole life, April discovered the products she was using were actually made from cheap synthetics, and it was then that she decided to create her own all-natural, multi-beneficial skincare. She launched the Vitner’s Daughter brand with just one product: the Active Botanical Serum, which famously attracted the likes of Gwyneth Paltrow, Naomi Watts, Hailey Bieber, and others who swear by its skin-clearing benefits.

In our conversation, April offers some insight into the process of starting her business from her living room with absolutely no knowledge of the beauty industry and she explains how throwing out the rulebook allowed her to stand out in a highly saturated market. We also discuss how she grew into a multimillion-dollar business with only one product and zero investors, the power of meditation and staying true to yourself, and so much more! 

In this episode, we'll talk to April about:

* Why April calls herself risk-averse and how she overcame it. [03:18]

* How two entrepreneurial parents shaped April. [04:50]

* Life before Vintner's Daughter: from design to winemaking. [05:56]

* The story of the sabbatical April took, the apothecary she visited, and how it inspired her first product, the Active Botanical Serum. [12:37]

* Other ideas April explored before launching Vintner's Daughter. [15:23]

* The early days of product development and launch. [16:58]

* Moments of doubt and the motivation to keep going. [19:58]

* Growing brand awareness with minimal marketing funds. [23:33]

* Scaling, running a business from her living room, working mom hours, and more! [25:20]

* Committing to a single SKU over trends. [27:13]

* Staying vision-aligned and impact-focused. [29:54]

* Her approach to funding and building without investors. [32:02]

* The value of a supportive advisory community. [35:50]

* The transformative power of meditation and authenticity. [37:18]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow April:

* Website: https://vintnersdaughter.com/

* Instagram: https://www.instagram.com/vintnersdaughter/

Hosted on Acast. See acast.com/privacy for more information.

Not prioritizing your muscle can have disastrous consequences such as excessive weight gain, insulin resistance, and much more. Dr. Gabrielle Lyon is our guest, and she’s talking all about muscle and protein. 

In this episode you’ll learn:

* Why strength training is important for women

* How much protein we need to build and maintain muscle

* Why being overweight might be a muscle issue, not a fat issue

* And more...

Dr. Gabrielle Lyon is a Washington University fellowship-trained physician in Nutritional Science and Geriatrics and is board certified in Family Medicine. She completed her undergraduate degree in Human Nutrition, Vitamin, and Mineral Metabolism at the University of Illinois. Dr. Gabrielle Lyon is the founder of the Institute for Muscle-Centric Medicine® and has a private practice that services the leaders, innovators, mavericks, Special Operations military, and executives in their respective fields.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Dr. Gabrielle:

* Website: https://drgabriellelyon.com/

* Instagram:https://www.instagram.com/drgabriellelyon

Hosted on Acast. See acast.com/privacy for more information.