In this episode of the Revenue Accelerator Podcast, we are happy to introduce you to our guest,  Pamela George. Rockstar does not even encompass what this woman has been through and what she is doing in the world today! She is a financial powerhouse. But it wasn't always that way. She was born into poverty and raised by an illiterate mother. As a young child, Pamela vowed to create her own financial wealth, breaking the cycle that was passed on to her by her family. Through her work, she has healed her own money trauma and now stands before us all as a strong and financially empowered woman who now lives her purpose by supporting women across the globe to create their own financial freedom and build generational wealth through her signature framework: The Seven Pillars of Money Management. 

Highlights:

[ 01:29 ] Marrying the “money mindset” and believing and manifesting with actual numbers and dollars and cents.

[ 03:32 ] I help my clients see that they need to understand that their money mindset, their mental blocks and what they have gone through, all affects their behavior around money. And when you address that, and you match it with the money aspect of dollars and cents, then you come out of it feeling really financially empowered.

[ 04:46 ] Money ghosting. This is when a potential client who you know was all set to pull the trigger, they’ve read the invoice email, you know they have, but they just froze.  They are not responsive, they are just ghosting you because they are afraid to make that investment commitment.  They might be dealing with their own issues that have nothing to do with you at all…so it is best to give them some space and grace to figure things out.

[ 07:49 ] We are accountable to manage our own triggers. It's not other people's fault. 

So take on that responsibility, and be accountable for what has happened. Understanding your triggers, is an important thing. A firm believer in therapy, God knows I had my share of it. 

[ 12:3 ] Here's this gratitude and living and enjoying the moment. That comes with a settling, a grounding, so that I can really focus on what my purpose is, what's my intention, what I want for my life, what I want my future to look like what is important to me, and my values. 

[ 20:36 ] What does wealth mean? It's not just money. It's not just millions of dollars coming in, but it's also the time to spend with family.

[ 24:13 ]It’s not JUST SAVING,  if you don't save RIGHT, you can’t be successful in your savings. 

[ 25:19 ] You need to have a money date.  Sit with your money, crack open a bottle of wine if that takes the edge off - it's a date, and sit with your money, start with thirty minutes and do the things that will help you to build wealth.

Freebies / Guest Links:

15 minutes FREE training, third Wednesday of every month, at one o'clock Eastern time.

Go to Moneydate.co to get the invitation.

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Ownership

[03:37]

What makes a good copy is one that works. Entrepreneurs who write their copy and hand it off to copywriters represent a very powerful relationship because a product invented by the entrepreneur can better express what that product is all about rather than just an idea. It will greatly assist copywriters in taking work off the entrepreneur's plate and finding new opportunities.

The Five Lightbulbs

[07:33]

Marketing is all about getting the message across, including knowing the right words to use and how to spread the message. Understanding whether your message is ready to be amplified is also critical. Otherwise, an unclear message is conveyed, rendering it unsuitable for attracting potential customers.

[09:02]

Light bulb one represents messaging customers, understanding their status quo, or understanding language. Light bulb number two represents various options that people may have and the sharing those options. Many people may find themselves in situations where they are only offered something and expected to follow through. This is one of The Five Lightbulbs' goals.

[12:29]

Consider your approach in light bulb three. Why should they choose you when there are so many other options? What does your product do in relation to Light Bulb 4? Given that there may be multiple products similar to yours, one way to persuade people to choose you is to approach your prospective client with their needs in mind; how is this product specifically tailored for them, and how is this product a solution for them.

[14:44]

Light bulb number five represents the customer's new life; how you and your product were able to make a difference in their lives.

Copywriting

[16:55]

Stop starting from the beginning. The most effective copywriters spend 80 percent of their time researching. Use tools and collaborate with others or your team to focus your efforts on more important aspects of marketing.

Consistency

[23:29]

Marketing is the process of organizing your thoughts around your organization. It allows your organization to maintain the consistency and essence of the message you are attempting to deliver, avoiding "drift" or fading of your message intent.

Conclusion

[27:10]

Marketing can be enjoyable, and one of the surprising things I've learned from talking to people about it is that it makes it feel like a game or puzzle you must solve.

Discover how Billy Broas runs through a framework of marketing by visiting:

https://fivelightbulbs.com/

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How Nina started in the Video Industry

[1:10]

Nina has always been talented and an all-rounder in terms of creativity. Being curious about technology, she always tries something new, just like how she tried to invest in Cryptocurrency when it was first introduced. Thirty years ago, she discovered filmmaking and chose it over other professions because the filmmaking field has it all. Once she entered the industry, she slowly climbed up to the top.

Video Marketing

[3:36]

For the last four or five years, Nina has been focusing on teaching video marketing with a focus on LinkedIn. They use the platform to gain clients, targeting business and service coaches and entrepreneurs. They help their clients produce content for their video marketing. 

[7:05]

Consistency is the key that helps in monetizing on LinkedIn. As time passes by, change has been happening, especially in technology. What works now may not be appropriate in the future. Nina shared her experience on how their company boomed during 2020-2021; however, she emphasized how 2022 differs from before. 

Inbound Marketing

[11:19]

Nina values relationships a lot. When it comes to getting clients, they try their best to avoid outbound marketing and focus on inbound marketing; video marketing, after all, is part of the latter. Having great content could help people decide to reach out to you, and Inbound clients liked your content which led to them contacting you. Nina shared how she keeps track of where their clients come from – whether from a referral, a repeat client, an inbound client, or an outbound client. In her case, the clients are primarily referrals and repeat clients; otherwise, it’s an inbound with a few outbound. 

Strategy and Call-to-Action

[13:36]

In content creation for video marketing, you must first have a strategy. Determine what your purpose is, your target audience, etc. Make sure to also use call-to-action. You also need to find out your video personality. Nina shared that they have created a video personality quiz to help clients more in creating content. It will help your video to convert, and your target audience will see your sincerity as it aligns with your values. 

Recommendations on Content Creation

[21:12]

Nina recommends having a strategy and a content calendar. A content calendar can be composed of current promotions and activities of the business, events in the world, or society. Nina shared how they are currently promoting their Bootcamp. Aside from that, she makes sure share something about the video personality test once a week or thrice per month. 

Creativity

[25:05]

It’s essential to have a structure in creativity because it creates boundaries. If there are no boundaries, then there is no creativity. You should also be flexible with your content. 

Closing Remarks

[29:58]

You don’t necessarily need fancy equipment to shoot a video for marketing purposes. You can use your smartphone to start things off.

Learn more about Nina by visiting: https://clockwiseproductions.com/

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Procrastination

[01:19]

People put things off in various ways, and their decisions to do so can be influenced by several considerations. Several different circumstances can cause people's procrastination. But to get past procrastination, one has to push through the reasons one gives themselves.

Negative Events Affecting Success

[05:47]

Trauma is a persistent cycle that runs through a person's head, preventing them from discovering or developing the potential inside them. As a result, trauma is one of the most significant reasons why individuals procrastinate.

[06:45]

Some are born leaders and others who are born followers. Some may have heard that they are overwhelming. However, consider it a compliment because that particular characteristic may be what attracts potential clients.

Working Things Out

[10:29]

People have diverse life experiences at different ages. Occasionally, a particular trait from our past manifests itself in our lives today, which can be frightening. However, as we get older, we learn so much more, so don't be afraid to take a step ahead because you are not alone.

[17:26]

People can work on moving past their traumas in a variety of ways because everyone has different preferences. Remember that the things that people must do must also be something that they love doing as part of their job and lives.

Discover how Sabrina Victoria runs through human transformation by visiting: https://www.sabrinavictoria.com/podcast

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Telling Someone’s Story

[00:45]

When you think about storytelling and the role of a storyteller, you have to recognize the historical relationships that your subjects have had with who tells their stories, how they're represented in media, how their narratives are framed, and what level of consent they've experienced when their stories are told. It's important to consider when you're telling stories about people who are either different from you or share your identity. 

Writing Isn’t Just Writing

[03:54]

It involves relating, mediating, translating, and interest-based negotiation. Sometimes, you have to be able to come back to a subject and say, I understand why these things are important to include. We need to figure out how to share that with an audience who might not have the same frame of reference and knowledge base. 

[04:50]

Things can be factually accurate. But the aspects of a story that are emphasized and how things are positioned can make a difference in how people feel.

Inclusion Value

[08:19]

When you are inclusive, you create many more opportunities for people. It's important not to engage in perfectionism to the point where you continue to exclude people who haven't had opportunities. You need to do the best that you can to create a space that is going to accommodate people.

[10:31]

What are your values? Who do you want to include? If somebody comes across your website if somebody comes across your work, experiences, your services, how would they be able to see those things? If those things aren't things you can articulate, or aren't built into your processes or language, then that's something to evaluate if things need to shift and research what people need. And how might you need to do things differently?

[16:02]

It's good to be clear about where you stand and understand who your people are and what they care about. 

Diversity Inclusion Statement

[22:19]

It's something that should be a living document. It shouldn't be something that you copy and paste because the way you include people might change over time because norms and expectations can change. Technology can change, and there are lots of different aspects that will change over time. So it's important to be current with your statements so that people know what to expect.

Conclusion

[25:10]

Regarding diversity inclusion, sometimes people are afraid because they think they will be lectured and made to feel bad about themselves. It's not about guilt; it's about growth. We're all humans conditioned by our environments, and there's a lot of messaging out there that we internalize just being people. When we know better, we can do better.

Discover more about Alison Tedford by visiting: http://alisontedford.com/ 

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Diana’s Work Background

[01:20]

Project management is in my blood. So, one of the side things that makes me different, I think, from a lot of people that work with authors is that there is a proven process.

[2:35]

I had no time to work with my people. That's what I loved the most about my role: mentoring and working with people.

Marketing Books

[05:14]

You need to be clear about some key questions at the very beginning. And the first one is about why am I writing this? What's the big heart story? I have to dig a lot of times to get the heart story behind the book. Why is this so important? Because you don't want to be writing the wrong book. And you don't want to be writing something you don't have passion for.

[7:47]

When I work with people from the beginning, they've got some idea, even if it's vague, which we refine, and we figure out those answers to those key questions. We know who it is, what the problem is that we're solving, what we want to be known for, what's the result that we want from this book.

Knowing your end goal

[14:19]

It goes back to that foundation, those seven questions. And knowing your end goal, that's another thing that people miss is like, okay, at the end of the day, imagine you have this book in your hand. What do you want to have to happen? And they never thought about it. They want to get it out there but haven't thought about what they want.

How changes are made

[23:36]

if you somehow got to the finish line with a book, and you're looking at it now through the lens of how can I use this as a business asset, there are probably some key things we could look at, tweak, rearrange and make it work.

Starting conversations with partners

[28:19]

How do you start the conversation? Just turn the conversation from discussing the weather to whether we should work together. Does the conversation start with what you are reaching out to?

Conclusion

[30:44]

It takes us a while to realize that what makes us different from everybody else who does what we do is our experience and story. 

Learn more about Diana Needham by visiting: www.dianamneedham.com

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Forgetting

[01:28]

The people we attract are good at what they do. And if you happen to be good at what you do, you forget what it's like to be a beginner.

Knowing what to say and when

[2:53]

You don't have to have a Ph.D.; you don't have to have a book. You need to be a step ahead of your audience. They can be relatable and teach them what they need to know at the time.

Authority

[4:04]

One of the things I like to talk about as an expert does have to have authority and authority isn't claimed. It's given, which means you can claim the expert title, but then people have to give you authority and say, I invite you to write that book or to be on that podcast that you can kind of put some weight behind that claim.

Showing Vulnerability

[12:14]

I think there's something bonding with seeing somebody show humility and vulnerability, which makes it a little less intimidating for other people to do the same.

External Perspective

[14:36]

I think that's where it helps to be in the community. And that's what mentorship is all about. Because of the courses we see, the easier it is to look at you from an external perspective and help you shine, and it's very hard to do that work yourself.

Experts and Brilliant People

[18:09]

Right now, we are focusing a lot on our partnerships because we found that experts and brilliant people lift the people around them and have a constant stream of new introductions.

Conclusion

[19:48]

The truth is if you can envision a future where your business works for you, you will get there. So, I want you to give yourself permission you can do less and earn more. 

Learn more about Kachina’s mentorship by visiting: www.elevatedexpertmentorship.com

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Discovering you

[04:05]

It is critical to discover and understand oneself. It is working with your foundation to become the person you want to be. After completing those tasks, it's time to consider how unique you may be.

Taking a step back

[07:02]

Know which parts of yourself you want to leave behind, your assets, and the resources that you have—Taking a step back is critical to get some perspective.

[09:38]

Be conscious of your identity, your strengths and resources that you can use on personal branding, and elements in your past that can help you resonate with people.

Brandable character

[15:48]

Developing systems and procedures that people will use, including instructional design ideas, in your work is highly crucial. 

Importance of design in a system

[21:43]

Design can help you to market what you are selling. People find it highly appealing when you have this three-part system with all of these features and functions, and it even sounds more digestible from a marketing perspective.

It's all about speed

[24:01]

it's about speed and ease and clarity. You can market rate by telling your clients that you can achieve something faster than it usually takes.

Components in building an audience

[25:42]

You need to decide if you want to be a public figure. It would help if you do not only decide who you want to be but also examine your market to determine its demographics. People won't be drawn to you if you aren't enthusiastic about what you do and have a clear sense of purpose that motivates you daily.

Attracting audience

[30:25]

It would be best if you were engaged, and you can't expect others to be interested if you only try to post every so often. Engaging with people in the comments and having enough grasp of human nature is the way to know what would pique someone's interest.

Entrepreneurs’ perspective

[34:40] 

Always begin with a perspective of an entrepreneur. What do you envision for your life? The decisions you make in business are contingent on how you expect your life.

Foundation for everything else

[39:21]

What am I doing here? Why do I exist? What is my purpose, and where am I headed? Objectively experiencing life is the basis for everything else. Take the time to stand back and get perspective if you're not already doing so. You will begin to observe shocking alterations in the aftermath if you get conscious of your life.

Join Rocky's Facebook group to learn more: https://www.facebook.com/groups/powerpersona

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Apple | Acast

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Content Writing

[2:47]

Being able to build a voice for clients to promote themselves is what content writing is all about. This includes managing their social media, blogs, and websites.

 Representing client's voice

[6:03]

The brain dump approach is taking all thoughts and then narrowing them down to the most important ones. Getting into a creative flow requires organization.

Creating a process

[9:09]

Have a process and understand that sometimes you have to adapt that process. It helps you figure out how to get into that zone fast.

Engagement

[10:03]

The most common mistake in marketing is when people create content that is solely focused on themselves. While talking about yourself is OK, keep in mind that the focus is on the person reading it, and consider their experience, what makes them go on social media and then stop.

Generating leads

[12:47]

Maintain a strategic approach and focus on what your piece has to offer. Assume your company or brand were a book genre. What kind would it be? It encourages people to go the extra mile, resulting in content that they can share on their own social network.

[15:32] 

It's all about the vibe or how I want people to feel going into the group as a group leader, making it a fantastic location to connect with other community members. Remember the initial few people in your community as your cheerleaders, encouraging you to keep going.

[17:25]

Get accurate information on what individuals are doing.

Knowing your audience

[19:07]

Every group is unique. It all depends on the type of community you want to create. It is critical to:

• Determine how they discovered the organization and gained access.
• Get their email address so you can keep them up to date on group rules.
• Listen to what your people are going through.

Building community

[22:42]

Carli.ai is an app where individuals may attach it to various Facebook groups and enter keywords that connect you to other people to engage with them. 

[24:55]

Look for similarities to help you attract the perfect individual. People in the peer group share something they're struggling with or something that's challenging them. Then individuals express their opinions and weigh in. 

[30:31]

There is no discernible difference between being a leader and being a member of your community. You only need to specify the boundaries and guidelines, and that's where leadership line stops to assist leaders in steering the ship.

Discover Emily Aborn and her work by visiting: https://www.emilyaborn.com/

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Aligned Approach for Cold Calling

[01:47]

Jennifer says you have to come first from a heart of service. Provide a solution you believe in and know you can help your customer. You have to get specific as well. Many people are nervous about narrowing down their target market and their ideal prospects, but you’ll find that the more specific you get, the narrower you get, the better results.

Wrong Expectations about the Sales Efforts in a Business

[03:12]

Jennifer works with people who have had bad experiences within their own sales departments or external call center-type services. She doesn’t spend much time talking about what’s gone wrong in the past because she can’t compare what her client does with what she does. Jennifer created an entire paradigm shift within sales because it is within her heart of service and her focus on the solution that her clients can provide.

The Paradigm Shift

[05:05]

In the paradigm shift, you must come from the angle of wanting to educate people. Offer a solution that you know that they need to know about. Doing that makes the entire energy shift around what you are messaging. At the end of the day, you don’t have to volley with someone. You don’t have to argue with someone. If you are arguing with someone, it’s probably not the right energy fit for you for long-term relationships.

Healing the Wound

[07:50]

You have to get specific and direct on what your value proposition is. Be dialed in on that and not just in general terms. But with some key metrics and some KPIs, you can show that you have success stories and percentages that you’d be able to increase revenue. Then figure out how you can monetize it because the prospect will be ready for the next step of that call once it is monetized.

Building the Pipeline

[10:04]

CRM is essential to any business. It is essential to have something to keep track of. It is really important to ensure you’re in front of the clients at the right time and that they know it’s not about your commission check this month or your sales or your numbers this month. You want to work with them in the timeline that makes sense for them, and you’ll be there. Sales is not a short-term strategy. You have to continue to do the activity and plant the seeds over and over again.

How Jennifer Helps Business with Cold Calling

[13:17]

Jennifer works with people who are looking to grow and have a sales department in place but are not doing cold calling activities. Jennifer helps with giving her clients all the benefits of cold calling campaigns without anyone having to pick up the phone.

Jennifer’s Final Thoughts

[28:02]

Jennifer says that cold calling is like anything else. It’s a skill; if you are uncomfortable, it’s because you’re learning to grow. She encourages people to try it, especially business owners. Try to see what objections people are saying. See what people are saying so you can better train and prepare your team to want to go out and do the same.

Get Jennifer’s free pipeline assessment at https://appreciatedasset.com/assessment

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Christine’s Purpose

[01:55]

Christine tends to attract people who are very heart-centered and mission-driven. She loves to do the work where she helps people own their greatness. Her business is in honor of her late daughter. Christine’s working on a mission to elevate consciousness by helping important voices become heard.

Podcast Guesting

[03:55]

Christine says that no one likes being used. Being a podcast guest is about understanding your story, which not only empowers you. The host wants to create a relationship with you, which facilitates opportunities.

How Podcasting Connects People

[09:58]

Christine finds that when it is an energetic personality fit, people become huge cheerleaders for each other. People will bring you into their masterminds or each other’s high-level programs. She thinks it is because they do not offer that service. Many people get invited into exclusive masterminds that are not advertised anywhere. They get invited if they are a perfect fit or have what they need from each other.

Vulnerability

[17:58]

What Christine finds fascinating is that even people earning more than her are often reluctant to share vulnerably. In her case, Christine decided to start her business for the reason that requires vulnerability. People buy from people they want to be in the room. You just need to connect with people. Podcasting is a leveraged way to do it. But one should look at the main pillars for the person who wants to guest in a podcast.  

Create Tangible Offers

[21:43]

You want to offer one thing that is very tangible to the guest. You must offer one clear, free call to action at the end of each episode that created podcast offers alignment. One that makes some sense between the conversation. 

Connecting with a Podcast Guest from the Internet

[24:35]

A guest is essentially still a stranger on the internet to the audience. The psychological safety required with a stranger on the internet is like getting a first tattoo. But in that moment of your first tattoo, you will have this perception of being on a pedestal because the guest was on a podcast. If you allow the audience to create to access something that they want that doesn’t require getting over fear and that allows them to dip their toe in rather than like those skinny dipping with you, then you’re creating a much wider net because the number of people who will take you up on that.

Checklist for High-Achievers

[30:55]

Christine’s checklist is a podcast testing checklist. It is meant to summarize and give you everything that you need to know about podcasting. You can simply grab it for free at www.lifewithpassion.com/checlist.

Learn more about Christine McAlister:

https://www.lifewithpassion.com/

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Working in a Leverage Space

[01:30]

There will be a time that you’ll need to change your strategies after hitting your initial goals. Donna helps her clients to expand even more from what they’ve already achieved by establishing a more leveraged program and model. Business will be studied to determine what strategies are working and what should be done to improve for better results.

How Donna Helps to Get Better Results

[04:11]

Donna offers a premium course, which is a hybrid program that is a combination of modules and coaching. Clients will read and study the modules and contact her for concerns and clarifications.

[07:39]

Most people get into business because they want to work at their own time and convenience. They want to have freedom and be their own boss. Donna teaches her clients to bring work and life balance in their lives. 

[11:40]

Donna incorporates the issues that her clients face into her content. This guarantees that she can provide a solution and assist her clients. 

Undoing the Perpetual Hustling Modality

[14:10]

The transition from working corporate to establishing a business makes you think that you are still required to work for at least 8 hours. In reality, you don’t have to work that hard, especially if you’re already done with the things you have to work on. According to Donna, the pandemic may have possibly helped them realize that a 1 hour meeting can just be done within 20 minutes. 

Working Goals

[19:39]

Instead of just focusing on the sales, you must also focus on how you can solve your clients' problems. Focus on bringing results to them. If you’re helping people to get results, this will reflect positively on you and may lead to getting better sales.

Indicators to Revamp and Create a New Course

[22:48]

It is important to have an established business. In doing courses or programs, you can update your course from time to time. This ensures that the lessons are still useful to the clients, and this helps the clients be updated on what they should do next. 

Conclusion

[27:03]

You must try and update everything first before deciding to throw it all away and start from scratch in your business. You should also do group engagement sometimes as it helps get some insights from various people.

Get a free Simplify & Scale Template from Donna Ashton here: https://www.donnaashton.com/template

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Relationships in Life by Design

[01:44] 

The importance of relationships in achieving success cannot be overstated.  We have business in our lives all of the time, and we need to be surrounded by the right people; we need an inner circle, collaboration partners, and the same in our personal lives. We need an internal group that is always there for us.

The Guest

[06:31] 

Samantha ran a dancing studio for 20 years while running retail establishments and raising three children. Running three different brick-and-mortar enterprises, two of which would operate during the day and one would work at night. She realized she had reached a point where she appeared to have lost everything.

The Keep Principle

[13:18] 

The keep notion is broken into four distinct portions, which become apparent when mentally dumping everything onto paper. Knowledge comes first, then skill, experience, and lastly, excitement. These may not appear to be business-related, but they are since they contain multiple stories, metaphors, and lessons.

Perfect Timing

[15:47] 

Samantha proposes selecting the optimal period for your company's life cycle, similar to childbirth. While many individuals like to work from the bottom up, she has discovered that this takes significantly longer since you require more structured business training when you have lesser sales.

Critical Factors for an Effective Online Course

[18:09] For an online course to be highly effective, three elements must be present: Your content or the course component; Your coaching section, which is your Q and A; A community, which may be Facebook groups or workshops.

Iteration

[21:41] 

Samantha prefers a monthly recurring income model in which customers come in, and she coaches them through each iteration of the course in real-time. That is the brand-new content that will be included in the course.

Live Recordings

[24:16] 

Samantha loves recording live modules for several reasons: Recording on your own and uploading a video does not provide real-time feedback. When people ask questions during the conversation, the information is included in the recordings, which helps the viewer grasp a subject better when they hear it from someone else.

Indications for Change

[28:08] 

Feeling stale, depleted, as if your business is a slog, or if you're beginning to dislike your clientele, are indicators that something has to change and change quickly. That means digging inward and determining what you're missing from the business to fill your cup and have an overflow so you can return to giving and serving your clients.

Nuggets of Wisdom

[30:17] 

When we are out of equilibrium, our bodies communicate. Pay attention to your body's signals since this will help you get into that "what's going on here?" feeling.

https://samanthariley.global/

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The Subconscious Aspect

[01:04] Many people develop specific skills without realizing that earlier portions of their lives often limit those skills, subconscious restrictions, and factors that hold them back that they are either aware of or oblivious of. Consciousness affects one's perception of achievement and how much one can achieve with their aspirations.

[03:55] We are in a period of change. People from many walks of life push us to pay attention to their causes and be heard. But we can’t bring out the best in each other unless we work together. A study from the 1950s or 1960s found that conscientious leaders are effective, productive, and innovative.

Self Awareness

[05:52] The foundations of consciousness and self-awareness are awareness of one's thoughts, emotions, and physical sensations, as well as one's level of consciousness. At any particular time, your level of awareness accurately represents your consciousness. Self-awareness and consciousness increase your awareness of others.

First-hand Trauma experience

[16:04] Further exploration reveals that the section prepared for healing also holds the key to releasing what you need to move forward in life.

[18:36] After a while, you start to trust the healing process and realize how well-designed the world is to help you open your heart and live your life fully and wonderfully.

Be Vulnerable

[20:18] Vulnerability is necessary, but it also necessitates trust: faith in yourself, your surroundings, and belief in God. As a result, you can interpret coming into your power or opening up your heart in any manner you like. 

[23:33] Humans have brain specialties, according to Dr. Ron. Their main focus is becoming whole-brain integrated thinkers, and the change in their life was incredible, as they suddenly stopped looking at others to complete them. They were complete in and of themselves. They were supportive rather than competitive or on the hunt for something and unhappy if they couldn't find it elsewhere.

Aspects of Creativity

[27:22] Your imagination and access to your vision, creativity, and intuition will dramatically expand once you employ integrated whole-brain thinking.

[28:55] Simply mentally stepping back and inhaling deeply brings you into the present moment. You'll determine the best course of action or decision to take after that. Because you're always taking deep breaths and remaining vigilant, you're always aware of the optimal next action.

[31:57] The main difficulty that Dr. Ron finds in leadership and life is that people are looking for something that can only be found within themselves. Begin your inner journey of self-discovery by taking a deep breath. Recognize and embrace the fact that life in general is a personal journey.

www.RonStotts.com

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Susan’s Early Days

[01:24]

Susan learned about marketing before the digital world existed. She had been in the corporate world for about 30 years and had previously worked in advertising agencies. Susan believes that the primary goal of marketing should be to connect with the right clients. In the previous companies where she worked, however, it was all about doing what the company wanted or what the other departments didn't want.

The Deep Feeling

[03:52]

Your business is not all about you. It’s about how you can attract clients and earn revenue. Susan often asks her clients to make a list of their customers and rank them according to how they are making them happy. They also analyze the business’ previous strategies and margin rankings.

Creating Influx of Ideal Clients

[05:55]

Getting a business’ ideal clients has always been a problem. One of the great marketing channels you can use is networking. Find the right network with about 60%-70% of your ideal clients. Otherwise, you need to change rooms as it is not the right network for you.

[08:08]

Stop bringing prospective clients to you. It will cost you a lot of money. Instead, go to where they already gather. You must know who your ideal clients are to know which network is right for you.

Getting your Prospect’s Attention

[09:27]

You must ensure that you can highlight the skills and changes that you can bring to improve the association. Engage with people and find ways through workshops and presentations.

[12:07]

You can go to your prospect's referral partners and find out the meetings, associations, and other things that they go on. This will enable you to discover the different network rooms you may enter.

Leveraging the Right Channels and Engaging with Them

[14:12]

Creating visibility doesn’t automatically get you leads and sales. You must engage with them and determine what their pain points are. These pain points are your prospects’ clients that need to be solved. This is where your role comes in. You must introduce to the client how you can contribute to this particular pain point and what value you bring.

The Things a Business Owner Must Do

[16:30]

You should keep track of who your clients are. Aside from thinking if you are a good fit for them, you must also think if they are a good fit for you in terms of revenue and margin. You must also know who referred them. This is to ensure that they are well-taken care of.

Closing

[21:18]

Find out who your ideal clients are and learn where they came from. You must understand their pain points to know how you can help them.  

Discover how Susan Gold helps businesses with their strategies: https://susangoldcoaching.com/

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About the Guest

[01:02]

Ryann began her sales career and immediately realized that PR and sales were remarkably similar, except that sales paid a commission when someone answered yes. She started selling radio advertising at the age of 21 and worked her way up the sales ladder, from individual contributor to regional sales trainer to national sales trainer to Channel Sales Manager before retiring as the Director of Sales for a digital marketing firm.

Negativity on Sales

[02:45]

Why do so many people despise sales? Or, alternatively, what exactly is it that we're afraid of? It arises from the fact that we've all been sold something that didn't seem right. To make a long story short, we've developed this odd perception about sales. Some of our feelings about sales stem from how we were sold.

Be Appreciative Of The Success of Others

[06:47]

How do we escape the comparison trap? We must learn to applaud others. When we can get to that space where we are cheering people on, it changes the entire comparison trap because we no longer ask why they have something that we don't. There is enough for everyone, and we genuinely need to make that mental change. 

The Barriers to Six to Seven Figure Revenues

[15:24]

The most significant mindset barrier in sales is the bottleneck issue on the trip from six to seven; it's typically the final item on people's to-do list. That is what keeps us there: the desire to preserve control and do everything in the conviction that your clients will only buy from you. We're unwilling to let go, we're opposed to outsourcing, or there's this false narrative that it's not going to work if it's not you; nobody will want to buy from anyone else. As a result, we find ourselves hesitating and waiting.

Transactional vs. Relationship Marketing

[24:36]

It's all about connecting on a human level. However, are your clients satisfied? Are their needs met? These are the questions that must be asked. You must question yourself: Is this what you desire? Nobody but you is judging you. There's this external thing where we believe we're constantly comparing ourselves to the person we could be. However, if we continue to do so, we will always fall short or continue to compare ourselves to someone else. It's just a matter of being present, being in the moment, and taking pleasure in the process.

Nuggets of Wisdom

[28:41]

The only people you must answer at the end of the day are yourself and your higher power, whatever that may be for you—and taking full ownership of it. We'd be more successful at being honest with ourselves and knowing what we want if we looked inwards at ourselves and our Creator and how and why we were created. When you're in that position of power, you're not afraid to send that message, reach out to that person, follow up, write that article, and do all of those revenue-generating activities because nothing is frightening when you're fully aligned.

https://www.linkedin.com/in/ryanndowdy/

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Why is it important to pay attention to what we have on and what it does for your business? 

[1:06]

People often just throw on clothes without much thought or consideration for how they make you feel. Whatever happens, it's important to look good.

[2:42]

Anytime you have a new outfit, even though it’s not new, it’s newly created, which generates a lot of excitement and fun. It can make you feel like you’re on cloud nine.

Why is it important to have a personal image and branding align with you?

[5:15]

In this day and age, there’s a lot of noise. You’re showing up on zooms with many people. So how will you stand out? Other people are curious about you. Many people are struggling to figure out how they dress now compared to how it was before. Tracy always asks people, who are your ideal customers and clients? Because maybe that’s what you need to do.  

Styling

[7:53]

Learn how to dress for your body shape. There is no such thing as a perfect body. Face is a good feature. How could you wear certain colors to draw attention up and away from unwanted areas? It helps people see themselves in a new light. Also, the type of purse you should carry is determined by your body. To learn how to dress for that body shape, you start looking at those things.

[10:01]

It’s not about body shame or anything like that, and it’s learning how to dress. 

First impressions

[11:53]

People form an opinion of you within seven seconds of meeting you. They are determining whether they want to do business with you or whether they like you. They’re not looking at what’s on the inside or your expertise in those seven seconds. They are judging you on your appearance. Studies have shown that people are attracted to certain people and want to do business with certain people. It doesn’t mean you have to be a model, gorgeous, or anything like that. But when you put on the clothes and feel good about yourself, you stand out. You have confidence, and confidence is contagious. People want to be around confident people, and they want to do business with them.     

Leveraging style, scaling your business, and generating more revenue

[15:29]

One of the things you really need to look at is Who are you trying to attract? How do you want to be perceived? Understanding your style personality is important because everyone has a style. 

[17:09]

Tracy likes to strictly look at her clients’ styles and what colors look good on them to help them create something they love.

Learn more about Tracy Pohlmann at:

https://www.linkedin.com/in/tracypohlmann/ 

https://tracywithstyle.com/ 

https://www.youtube.com/channel/UCnIGnCBY_radVcWX3DIizdw 

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The Common Struggle for Business Owners 

[01:08]

Business owners struggle with marketing because there are so many shiny objects, and they get confused and stagnate. Michael helps these business owners clarify their brand strategies. He shares that there is a reason for what you do if you have a story. When that story is told properly, it sets you apart from everybody else.

What does credibility have to do with branding?

[02:11]

Credibility is what people have to know about your brand to like and trust you. What happens in marketing can happen in the minds of your audience, and it’s how they think about you.

Positioning your Brand and Credibility in the Marketplace 

[07:40]

It starts with your clear branding and story. Everywhere Michael goes, he tells his story of escaping prison and being a foster parent. He knows that somebody is going to connect with his stories. He says that understanding his whole story is the seed that has grown into his company, the Paperback Expert. 

What is Marketing? 

[11:22]

What makes you choose one restaurant over the other three that offer the same type of food? It’s the experience. It’s the people around you. They’re going to buy you much more than they are whatever you do. Marketing is everything you do to gain and retain a client. 

Tug of War 

[16:01] 

There is a tug of war that we all fight with. One is time vs. money. Time is the commodity when resources are running out. When you help a business owner save some time, they’re going to give you their money because that’s a valuable resource that can’t be replaced. The other tug of war is intellect vs. emotion. 

Offering Micro-trainings 

[20:39]

Michael sends out a daily email to his list. He wants people to know, like, and trust him. He stays in touch with that list and sends out daily emails. Doing that lets him position himself in the minds of his clients regularly. When you start offering those regularly to your list who listen to you every day, you’re going to convert those people who are on your database.

How to Draw People to You 

[26:03]

It’s a lot like the ocean to walk go to the beach, you look at the ocean, and there are waves and currents. The consistency of who you are, how you show up, and what you say is the current of your credibility. That’s what’s going to draw people to you

Michael’s Final Advice 

[28:41]

Be yourself. Find out your story. Tell your story. Be you because that’s who people really want to know, and tell your story because it is essential.

Learn more about Michael Delon:

Website: https://paperbackexpert.com/

LinkedIn: https://www.linkedin.com/in/michaeldelon

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Why does the sales Industry have a high level of turnover?

[00:55]

You have to get paid for what you're producing. Know that people leave leaders, they don't leave companies. Another high reason for turnover is burnout. Burnout and how effective a sales leader is has an immediate impact on the sales team. Only 57% of salespeople achieve quota because their sales leader does not properly mentor them.

How the Sales leadership Hierarchy Works

[05:06]

The higher you go in sales leadership, the more problems you deal with. The flip side of that is if the younger leaders or the people closer to the sales force were trained properly, they could handle better. They could handle the problems faster and quicker, and there wouldn't be a bottleneck. Things wouldn't have to constantly work their way up to the top so that leaders would have more time.

Why People Leave Companies

[07:46]

Leaders aspire to be excellent. However, statistics show that only 20% of leaders are untrustworthy. When it comes to leadership and its impact on culture, if you have a great boss, people will stick with you. If they are not being developed, 85 percent of millennials will leave their jobs. They anticipate personal growth. If they don't see a path to advancement and progression, 90% of high performers will leave.

The Fastest Way to Get Better

[20:44]

 If you want to accelerate, you must first slow down. After a certain point, you can't outwork yourself to improve.

Bad Feedback is Good News

[23:34]

We never want to be the bearer of bad news. But if the bad news or the bad feedback is seen as good news, it's actually for the betterment of you and the whole team. Build a culture where feedback is expected and wanted because we all want to continue to get better. But there are some lightning moments when people pause and think through the topics we discuss.

Finding Great Leaders

[29:20]

Companies like to promote from within, especially people who are great with the culture. But often, organizations aren't doing the best job of letting people know that they are being pegged for leadership or the company recognizes they have no clue. You need to look at specific qualities about great leaders, and it has nothing to do with their number one rank on the leaderboard.

Learn more about Rebecca Gebhart:

https://www.linkedin.com/in/rebecca-gebhardt-036125a

https://www.risewithrebecca.com/

https://www.instagram.com/risewit

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Why Podcasting?

[03:37]

Podcasting allows you to present yourself as an expert. It allows you to get in front of an audience, and you are allowed to present yourself as an expert, and it’s repeatable. It’s a great way to talk about your business and help others. So you’re giving, and you’re also teaching simultaneously.

Connecting to your Target Audience

[06:03]

Connecting to the ideal client persona is about knowing who responds to you on your platforms. Go into the comments to see what your audience is talking about. Then find out what media they are most present to get your message out there. See what people are talking about you and put yourself out there.

Content Creation

[10:35]

There is only one method to content creation, and it is just getting it out. Use the time you have to think and mull about what is happening in your life and the world. Go for the questions that you are always answering for your clients.

Produce the Right Content

[21:28]

Whatever your business is, it is okay that you don’t get everybody because you don’t want everybody. You just have to give your authentic voice out there. If you’re having problems producing content, you’re trying to fit into something you don’t want. So just be you because the folks that want to do business with you will find you. If you’re producing content that’s you, it’ll resonate, and they’ll talk to you. You will get more content out and even dictate your business as to what you’re producing for them.

How to attract the right audience

[27:28]

Attracting your people isn’t all just via computer social media, and it’s getting out and suggesting to people. You must go out and listen to what other people are talking about and just hang out so that you can also share what you have to offer. Talk to people and listen to what they have to say, then you can share your content.

B2B vs. B2C

[30:15]

There is a difference between B2B and B2C in terms of engagement. In the B2C world, people tend to be very clear on what they will buy. When you engage and call someone, it’s kind of a given that that conversation will be steered somehow. In a b2b world, it feels more like dating, and someone will activate an action. But what’s common in both worlds is that clients come to you in crisis. People don’t realize that or own that most clients come to you when they are in a severe pain point.

Changing your Money-Game

[41:55]

If you want to look at what marketing strategies have worked overtime, check out what real estate agents are doing. If it’s a podcast, sit down and get started. It’s about changing your money game. 

Learn more about Daphne Jones and Roberta Ravella:

https://www.grownwomengrowingwealth.com/

https://www.linkedin.com/in/robertaravella/

https://www.linkedin.com/in/daphneajones

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What people don’t know about podcasting

[01:40]

People don’t realize that they think they will have listeners when they launch a podcast right away. If you can launch the best proper way, hit the charts, get the algorithms working in your favor, that can have the long-term effect for a successful podcast. Many podcasters also lack consistency, which is the first way a podcast could fail. People are hung up on the “perfect” mentality even before the podcast starts.

Differentiating Different platforms

[05:41]

If you do a Facebook Live, download it. Do any edits you want, put an intro and an outro on it, and put it on iTunes. And then the same thing with the YouTube, put some graphics on it and set the right thumbnail. So you have your how to have what you’re talking about, the little caption, and put it on YouTube. Remember that a podcast must be everywhere as much as possible.

Importance of an Intro and an Outro

[07:01]

People react to things in different ways. Learning enables you to hit them in various aspects, and you’re meeting your listener where they want to be met. An intro and an outro is a commercial about the show and your product, and it’s a call to action to go check out your stuff after they’ve listened to it.

Podcasting Strategies that WORK

[11:38]

Most businesses are built on relationships, whether one-to-one or one-to-many. Cory and Ron’s main revenue stream with podcasting is their direct relationship with guests, and having guests on their shows lets them build relationships.

Repurposing and Recasting Content

[18:44]

Repurposing content is getting tidbits or things out to people that will truly benefit them to get them unstuck or move forward. And a recast is no different, which allows you to talk about things differently than other podcasters would. So it’s a great way to keep you as a subject matter expert.

Just Be Real

[22:23]

Wherever the conversation goes, just be real and don’t try to add the fluff. Just have some fun in the real conversation. And if you’re interviewing people, just have fun with the conversations with your guests. If any of those guests get off track, reel them back in to keep it away from stuff that’s not as important for your show.

Getting your Voice Heard

[34:21]

Start getting your voice out there. Find a way to repurpose, so if you’re already doing a consistent Facebook Live, find a way to repurpose it. There’s a way to make it, so you go all the places with that content. Get that message out there. You don’t have to have the big studio setup. You can do it at a low cost. So just then, get your message out there

Learn more about Cory Carter and Ron Cool at:

http://gethhm.com/

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Advice for those who are stuck in their routines

[10:32]

If you're stuck in a rut, Joshua suggests thinking about the opposite and doing it. Expect it to feel strange because it is the polar opposite of what you normally do. But keep in mind that it's not all bad. As a result, see how doing the opposite affects your mental state.

Keeping the “Energy” going

[12:55]

Joshua believes that it’s easy for people to say, “Well, you just have to find something that you enjoy and do it.” The biggest problem with that statement is people believing that it’s true. However, most of them don’t have the energy to do what they want—at least, that’s what they believe. Joshua, however, argues that people have a lot more energy than they give credit to themselves.

[15:51]

When people are given a choice, it’s much easier not to do it than to do it. Even though we still have the energy, we lean more toward preserving it than using it. 

What is Firebuilders and what does it do?

[18:35]

Joshua built Firebuilders to eliminate people’s tendency to hesitate. Although there are various accountability apps, a core component is missing—emotional connection. Most accountability apps felt like a machine, and they failed to connect with the person they should hold accountable.

[21:48]

Anyone who builds anything knows that the actual thing that solves the problem is 10%, while 90% is figuring out all the weird and interesting ways people will misuse the tool you have created.

[28:42]

If things get repeated constantly, people will get desensitized to it. That is one thing Joshua doesn’t want happening to Firebuilders. Thus, he made Firebuilders adaptive and evolved according to the person’s, the one being held accountable behavior. Because it morphs into your behavior, you develop a working relationship with it.

[34:47]

Firebuilders address the problem of scalability. 

What should coaches and business owners look into?

[36:34]

As a coach or business owner, your most valuable asset is understanding the insights of your clients in your tribe. Feedback is crucial as it allows you to gain verbatim insights into their goals and what hinders them from achieving it. Feedback is the “Bible” of your business.

Parting Words

[44:34]

Bernard Moitessier once said, “A lot of you are probably creating something new and you can’t get bogged down with not knowing how to do it. Then, letting that distract you into all these other shiny objects. What’s going to happen is that the work will teach you the work.” Essentially, Joshua believes that you will not know everything from the get-go, you will have to figure it out along the way, and you’ll be fine.

Learn more about Joshua Koerpel on:

Website: https://joshkoerpel.com/

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The World of Speaking Gigs

[01:13]

Kim left her corporate job in August 2018. And she took a few months off, and she knew that she wanted to speak, and when she had time, Kim decided to speak at conferences at events. Six months later, she decided to put her own event. 

[03:16]

She attended every networking event regardless it was for men or women; it didn’t matter. Kim was standing up to speak and making a little announcement, or they would bring me up to the front of the room. And so people got to know her quickly by promoting that event. She loves to help people is what it is. And that’s the medium, so she was going out, and then she will monetize this because she has left her corporate job and needs to make money.

The System

[05:57]

Kim formulated six systems for her program, and she had to find the places to speak; she had to figure out what they needed. So she could get booked. And Kim couldn’t take forever because we’re all busy business owners, she says. She wanted to generate leads. 

Follow - up

[07:12]

Kim has a target audience, they have a need, and she can feel the need. She needs to figure out if it’s a right fit. Kim was moving people to a conversation. Those are my leads; she would like physical as a digital girl and gadget girl. She still likes the printed paper when she can, and she has techniques to do it online that work as well. But it is that follow-up.

Speaking for leads

[10:17]

Kim wants another marketing stream. Unfortunately, businesses that are getting to that six to seven-figure have been in business probably three to five years at least. And they’re relying on the frills word of mouth. You always need to keep going out there. And this is a natural way to do it. Because it’s already experienced people, you’re having these conversations either one-on-one or in a group with your clients. The comfort it provides doesn’t teach you how to speak. It is taking what you already have and morphing it into a conversation.

Potential leads after speaking

[16:35]

You have to ask questions throughout. You can’t just ask them the same way. You have to make it interesting for them and yourself. Slow down, give less information to allow him for conversations and engagement. Tell them it’s going to be interactive, don’t just talk to them.

Be Engaging

[19:34]

There are ways that you can do it that are super engaging so that it just shows that you’re different, that you know your material. And then hopefully, there’s a fit, and the process that we have at the end is to ask people. It’s a soft lead process. So you do not see off the organizer, but it’s also serving you because it is an hour of your time.

Are you asking?

[23:46]

Marketing is always a big touchpoint for people. Asking them the buzzwords that there are always topics that they want. And so it could be artificial intelligence, AI, it’s self-care right now, a lot of the mental clarity and health like, so those are the buzz points.

Discover how Kim Snyder runs through creating processes in her business and clients by visiting: 

https://kimdsnyder.com

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What’s SEO?

[2:10]

SEO stands for Search Engine Optimization. We’re trying to optimize our websites for the search engines, mainly Google. We’re trying to send enough clues and signals to Google that we do, what services or products we do, and in what area we do those. So you can target very locally into your city, you can target multiple cities, or you can be someone that does sell nationally. You’re just trying to make sure that you are aware of your website – vastly across the internet for different things relevant to your products or services.

Is there a certain business level that can leverage SEO more effectively than another level?

[3:49]

Those who benefit from SEO the most are the ones who will benefit the quickest. Usually, those are emergency services or tradespeople. 

[5:16]

The people who benefit the most are people in an industry or provide a product or service in which people are trying to make decisions buying very quickly. But anyone who works with something where people repeatedly search for these questions, and you provide the solution. 

Does content play a role in making SEO work?

[7:39]

100%. There are over 200 factors that go into SEO to help you rank. There’s kind of more like 20 that are 75 to 80% of the chunk of the pie. That means the 180 are where you’re going to be in the super-competitive industry. You have to do all that. But if you can focus on these 20, that’s building that consistency and trust within Google. Content plays one of the biggest roles in SEO because Google can only rank you on what it can read and see on your website. 

[31:43]

The biggest tip Brittany gives anybody looking to do this themselves, or even working with someone, is to help your SEO company out. That tip is someone answers the phone or sees all your contact forms at work. Write down every question you get on that phone call. If you get it a second time, tally it. By the end of a week or a couple of weeks, you’ll see a list of all the questions you get. That’s where you get your content ideas from. You don’t have to be an SEO expert. You need to ask people, what are you questioning about what I do? Where are your concerns? Where are you confused on? That’s where you create the content because if you’re trying to define what that target clientele is, answering the question the way you want them to know how you do your product or service is where you’re starting to hone that in even more.

To learn more from Brittany Murphy, visit her website at:

https://www.linkedin.com/in/brittanymurphy502/

https://www.onethingmarketing.net/ 

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People can sell and who can’t sell

[02:21]

For Amanda, she doesn’t need a fraction of a salesperson; she requires a whole salesperson. And then, you should follow the rule of sales, and you run a sales agency. You need to utilize your skills because everyone can sell something.

Learn how to sell

[06:19]

In selling, you should know the difference between passive, assertive, and aggressive as knowing where you fall on the spectrum. Passive is basically like you value yourself less than the person you are speaking with. Aggressive looks like the example that Amanda started this podcast with. And then assertive, would it be like, great, I hear you. And it’s like, we are both equally valuable.

“Sales” is a dirty word

[12:33]

The other thing is people have, don’t understand what sales are like sales is a dirty word. And that on top of that, sales training is helping people understand everybody’s fucked up when it comes to money. Everybody’s got some level of money, trauma; people don’t typically know how to talk about money. So money can be a very reactionary thing, suitable for people. So it understands that part of it.

Marketing Starts and Sales Starts

[16:01]

Marketing gets you the lead sales receives the money in the bank. So how you’re getting starts the process sales, ends it right. So this is how I’m seeing it happen online.

Don’t focus on Short Outcome

[18:06]

Most people who don’t understand sales would be like these brain pickers. Whereas if you understood sales, this is where sales come in. You would know how to have a conversation where you can prequalify them find out if they have a problem you can solve. And then they get on the phone and close them.

Money Story

[29:59]

It’s not Your Money Story is the culture or everybody’s money story. You basically have to work on your own shit, and then you won’t get triggered by other people.

Building your Brand

[35:41]

The first step is you have to stop trading your time for money. You have to have an actual product. That’s not you, you created the product, but it’s not you.

Embrace Feminine Energy

[38:53]

First, we ask them, “do you want to have the marketing out there?” Build this content over time, learn the art of sales, and learn how to put yourself out there. And then you can use the content that you’re creating over time to support the sale or guess what they’re going to tell you what content to make anyway.

Commitment

[44:41]

Do that all that emotional charge about the money, all that charge about seeing dollar signs on people. You’ll allow yourself room to make mistakes because you need to make the money steaks. So really make that the focus and not the money, and that helps people move that charge, and then you make money as a result.

Discover how Amanda Abella runs through creating processes in her business and clients by visiting: https://www.amandaabella.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Positioning for exponential growth

[6:57]

The thing you need to consider is don't do it yourself. Nobody built a billion-dollar business alone.  If you want to set yourself up for doing a bigger company,  spend 80% of your time finding the right people to bring.  

[11:28]

How much of the doing versus positioning & marketing?

[14:43]

You have to have a high tolerance for stress. You have to be flexible. You have to have the resources to last at least a year. It takes a lot of trial and error. Things won't go your way. Everything you think of will take longer than you expect. So be prepared for all these things.

What is the right characteristic for a successful CEO?

[23:37]

The thing that defines a great leader is a couple of things. Number one, you have to know how to pick and motivate people like that. Everybody else can do different things, but especially of the leader of a company, you set the formula. You basically lay the foundation. 

[24:15]

Number two, you need to be curious. You need to question things, you need to go into the world and say, couldn't this be done better? What if we did it this way? What are the competitors doing? Because only by getting more information, understanding more, and seeing the opportunities as they come up and taking advantage of them can actually build this great business and keep it great.

The rule for good management

[27:39]

Ask, Don't Tell. Do not tell a single one of your employees what to do. Every time you interact with them, instead of telling them, ask them. What do you think is the priority right now? What do you think you should be doing? How do you think you could do it better?

People not investing in their business

[31:29]

A lot of people will not invest in non tangible things. They don't mind investing in hiring people. But a lot of them don't invest in getting their employees be trained to perform better. 

Advice for CEO’s

[37:10]

When your business hits a wall, the answers lie in one place. You have to go and re-engage your customer. If you want to innovate on your business, you want to increase your revenue, you want to figure out new ways of adding value, you need to continually engage that customer. And that means not just servicing what you already told them that you do, but going to them again, and asking them, where are you struggling right now? What processes do you want to improve? What could we do better? What can we give you? Pay attention to what they're saying.

Visit Steven’s website at:

https://www.foundersspace.com/

Hosted on Acast. See acast.com/privacy for more information.

Perfectionism

[1:03]

Perfectionism is a survival mechanism that we've started with and just continued with because it seemed to work for us. But at a certain point, it becomes a hindrance and not a help. 

Imposter Syndrome

[7:34]

Imposter syndrome and people-pleasing are hugely related to perfectionism. It also depends on people's unique archetypes. There are different ways that people relate to their perfectionism and different ways that they show up. 

Perfectionism Archetypes

[9:06]

The five archetypes are the:

1. Brake and gas perfectionist. The person who feels like they've got their foot on the gas and brake simultaneously. They're going nowhere, but it feels like they’re racing fast. 
2. Optics Perfectionist. People who patronizes aesthetics. Everything looks wonderful on the outside, but the inside is on fire.
3. Hero perfectionist. The person who is always jumping in and saving everybody else and over-functioning but is not handling their own stuff. 
4. Covert perfectionist. People who are close to you may not even realize that you're a perfectionist, which you struggle with. 
5. Rigid perfectionist. They often show up in business, especially in certain leaders who use control and power to influence nicely.

Red flags that could be costing you money in your business

[15:37]

Avoiding conversations that need to be had—avoiding telling the truth to yourself and others. Spending way too much time on stupid tasks that don't need your time. Not taking risks. If you're constantly putting the blame to others, it might be because you don't want to take responsibility yourself. Not only you are not managing yourself, you also don’t manage your time and energy well. Finally, things associated with avoidance type behaviors, procrastination type behaviors, or defensiveness are some of the red flags.

How perfectionism play into other areas of your life

[20:32]

Success in your business may look a certain way. But what does success in your relationships look like? What does success in your overall life look like? What is success in your downtime? It's important to make those decisions to see how those decisions impact you as a human being, your mental health, physical health, and relational health, and get clear about that.

Learn more about Audrey Holst:

Website: https://fortitudeandflow.com/ 

Instagram: https://www.instagram.com/fortitudeandflow/?hl=en

Facebook: https://www.facebook.com/FortitudeandFlow/ 

LinkedIn: https://www.linkedin.com/in/audrey-holst 

Visit The Revenue Accelerator Podcast’s website at:

https://actionincubator.com/

Hosted on Acast. See acast.com/privacy for more information.

Digital Marketing in the COVID-19 Pandemic 

[3:02]

Digital marketing as a whole is always going to be the powerhouse. What's happening with the pandemic and the work-from-home setting has thrown many marketers into a loop. They lost the ability to go on-site and do sales calls. They lost the ability to do direct mail campaigns, and everybody is now inundated with email. Everybody is pushing email because it can be accessed anywhere and is relatively inexpensive in marketing to people. It really should be more reactive and have more to do with people expressing an interest and then hitting them with communication that is relevant to what they're asking about.

The Secret to Longevity 

[4:19]

All American Entertainment is trying to focus on building relationships. With successful companies, they know that relationships are the secrets to longevity. The best price is not always going to get you loyalty. It's always going to be the relationships you build, the service you provide, and the trust and brand that will extend your relationship. That longevity of having a consistent recurring customer costs less to keep a happy recurring customer. 

Importance of Relationships 

[15:50]

Building relationships will help you better understand what makes your clients tick. That is the secret to building that long-term relationship. If you understand their pain points, you're one step ahead of them, and then you can help solve them.

Creating the Right Following 

[22:47]

It's also important to know and make sure that you're getting the right following, which can be challenging. You're selling or trying to market to people and you're trying to bring in new customers to make sure you're getting the right customers. With social media, you want to get the right followers. But remember that more is not always better if they're not the right followers.

Keep Practicing 

[34:54]

Do not skip the practice step. You want to make sure that all your speakers' tests are ready, that you know the people on the other end. Do not just assume that your speakers are going to know how to get on your platforms. Prepare and practice before the day of your event. It is challenging, but the greater likelihood of success happens when those practice sessions happen.

Learn more about Jennifer Best: 

https://aaehq.com/

https://aaespeakers.com/

Twitter: https://twitter.com/jen_best6?lang=en

LinkedIn: https://www.linkedin.com/in/jenbest6/

Hosted on Acast. See acast.com/privacy for more information.

A Speaker for Women

[3:21]

Someone reached out to Pearl asking for women speakers that excelled in a male-dominated area. This started her journey to speaking. The first time she spoke was at a school in the UK where she shared her story with girls. She hoped to give them pearls of wisdom and insights as to how they could grow.

Law of Attraction in Communication 

[9:34]

In the law of attraction, you want to manifest what you want. You have your idea, set your goals, and want to go where you want. That's affirmations and the law of attraction. If you look at it that way you do it without realizing it, you will understand the process behind it and do it without realizing it. With communication, you can then share with others and use your understanding to share your message with everyone.

Less Expectations 

[15:44]

There are these hidden doors that people kind of go through. But it is not something that you're allowed to talk about in the corporate space. You can't just be like sending an email and expect to have a positive outcome. You can't always lean in energetically positive expectations because people will roll their eyes at you. But you also must work with people in terms of standing in that faith and not dismissing their power.

Project Management Skills

[17:59]

Any parent that juggles with a budget gets children ready for school. This is like project management. It's understanding that and seeing how you can put that in. Project management is an essential skill in the workplace and you can learn so many things from that.

Pearls of Wisdom

[26:12]

Always believe in yourself. Go for the biggest dream possible. You're going to make it. Don't let anyone knock you down because you can achieve absolutely anything.

Learn more about Pearl Cox:

LinkedIn: https://www.linkedin.com/in/pearlcox/?originalSubdomain=uk

Podcast: https://bit.ly/2SExMgt

Twitter: https://twitter.com/LaPeregrina

Facebook: https://www.facebook.com/groups/239032727276853/

Youtube: https://www.youtube.com/channel/UCrUrb1ASIM3A8Hj02cTw4QA

Hosted on Acast. See acast.com/privacy for more information.

Frank's Focus 

[2:44]

Most businesses that Frank helps have $2.5 to $5 million in revenue. He helps businesses get noticed on the internet and create opportunities for them to grow their business. As a revenue growth specialist, he has a very in-depth process of getting to know his clients' audiences. 

Listen Carefully to the Experts 

[6:08]

Don't just listen to the words of someone who's an expert in their field. But listen and look at the strategy that they're leveraging to communicate information.

Know the Behavior of your Audience

[13:15]

It is very important to know what your audience reacts to or what their behavior is. If you continue to market in the way that you did before when environmental factors have changed, you're just wasting your time and effort.

Modeling 

[16:34]

Model what people are doing. Model what's being done to you. If you're a business owner and you're out, don't go and have the experience. Have the experience and ask yourself about what you learned from that experience. Figure out how you can model what you learned into your business, especially for marketing. 

Investing in People 

[19:10]

If you're working with someone who knows what they're doing, there are learning curves in their strategy. Those strategies might be long-term or get-rich-quick strategies. But understand that it's really about working with someone who understands what they're doing. Be willing to make that investment because you get what you pay for.

Understanding Brilliance

[22:29]

When you start getting to the point of realizing what your unique brilliance is, you start delegating the things that you know are not. Even if you enjoy doing something, it may not be the best thing to get your brilliance. What you want to do is outsource the stuff that you hate. Start making a list of the stuff you hate doing in your business and outsource that first. Then make a list of something that is going to scale and grow your business. 

Recession-Proofing your Business 

[41:44]

In Frank's book, 7 Steps to Recession-Proofing Your Business, he says that there's a way where you can win without doing SEO. You can create a list of people who are searching for your business and your service. It's called Intent Search Marketing.

Learn more about Frank Demming:

Frank’s book: https://www.amazon.com/Steps-Recession-Proofing-Your-Business-Long-Term/dp/1671718844

Website: https://www.lbmsllc.com/

Hosted on Acast. See acast.com/privacy for more information.

Circadian Rhythm

[03:12]

The concept of circadian rhythm is every 24 hours, you’re operating on this cycle. It’s about the length of the shifting rotation of the Earth. As diurnal creatures, we’re meant to be active during the day and rest at night. Since humans have roamed the Earth, there has been a particular way of sleeping for a very long time. With the spectrum, you can either be on the weaker side of the spectrum or the stronger side, and it’s dynamic eb and flow at different points.

Consistency in sleep when life is an inconsistent experience

[06:47]

Maintaining that key framework to have consistent cues or that circadian rhythm to entrain that rhythm will make certain things at odds.

[08:23]

Mollie aims to create as much of a consistent rhythm as possible. They have people create what they call “Crafted Circadian Day.” There are concerns around the health implications when challenged by this goal of strengthening your circadian rhythm. As parents, you might have to reframe for specific periods of your lives to have more fragmented sleep.

Affecting the quality of sleep

[13:13]

The most important thing is light. When you first wake up, you’re looking to cultivate something known as sunlight anchoring. This is the first half of your day with a shot of bright light exposure for a decent slice of time. Ideally, you’re looking to be within the first two to three hours or so of getting outside and exposed to sunlight. The earlier you get that first shot of bright light, the earlier you’re going to get tired in the evening.

Correct the damage

[23:47]

Sleep deprivation has been linked to neurodegenerative disorders, or Parkinson’s, Alzheimer’s dementia. While sleeping, our brain is shrinking in size to facilitate this fluid to flush out the day's toxins. And then we’re clearing out the brain for proper functionality for the next day.

Investing for Sleep

[32:14]

After years of mismanaging her sleep, Mollie went through a period of insomnia. 

[35:41]

It helps with that focus, clarity, and thinking about all the time that you waste. You can save a lot of time during your day to spend it the way you want. It starts with taking care of yourself.

Discover how Mollie McGlocklin runs through creating the best sleeping pattern and clients by visiting:

https://www.sleepisaskill.com/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

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Having no idea with sales

[04:40] People have no idea how to sell. They have no idea what it implies, and they think it's horrible and disgusting. It has all of these associations for them. Samantha was increasingly required to demonstrate a technique to do so that was acceptable to them. For a long time, she mainly worked with holistic and woo-woo enterprises because that was where her friends and connections were. It was entirely and enjoyable 50% of the time.

Sales

[06:01] Sales is a very personal form of communication. When someone comes to you, they have these aspirations, dreams, and wishes, which they may or may not have shared with anyone else. Because they're so fragile and delicate, they're afraid that telling someone about their huge desire would reveal it, leaving them stuck, dissatisfied, and broken without any support.

[12:29] The first thing you should consider is working on a year-long time horizon where you can zoom out and view all of the things you would do for that client. If they have an issue, you should address it.

[13:52] Intellectual exercises are the simplest way to get people to accomplish the most they need to achieve the desired goal. It's much more about you constructing and holding a container for transformation.

Transformational Phase

[15:19] The kind of transformation you're seeking takes three to five years to occur. However, in the first year, you would frame the entire situation as though your problem were significant. It's far more prominent than you realize. It's as though we don't deal with issues like this. That is how you should position and sell these transformational encounters.

[17:20] Your transformational clientele will be those at the location you just left. You already have brand credibility with them; they know and trust you, and they have an idea of what you're capable of.

Use Jargon that everyone knows.

[17:44] Know the terminology and the issues. It would be best if you employed jargon that your audience understands. So you speak their language, and they say, Oh, okay, got it. When it comes to up-leveling your audience, a small startup organization will likely have these kinds of cultural issues. If you can talk to the top level of difficulties, those folks will hear and resonate with you.

Constantly generate leads

[19:46] you should be continually generating leads. If what you're doing isn't constantly generating leads, you're invisible. You're not aware that you're invisible, yet you are. The pandemic taken away from us was how many of us generate leads, either networking or presenting or speaking at conferences, and then networking, a lot of people-oriented activities, but we do have alternative options. Get out there, put yourself in front of new people, and look at what's working for others.

To know more about Samantha Hartley, you can visit:

LinkedIn | Website | Twitter

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All about Plays

[01:58] 

Play is sometimes ignored as an essential part of the process. Having fun, especially in business, is sometimes considered taboo or harmful. Nobody has fun doing what they like. We play games because we don't know what's ahead. It has a beautiful aspect of mystery about it. It's disconcerting when we're in that environment, which is similar to the real world. Sometimes, the stakes are slight, but the risk is high. 

Life as a simulation

[04:44]

We play various roles in our lives, and we sometimes embrace them, and sometimes we don't. However, knowing the advantage and restrictions of the parts we're playing at any particular time allows us to make more robust and intriguing decisions within those roles.

[06:36] 

Roles frequently imply permanency, as if you are this rather than trying it on. It is an experiment, you get to make choices within this framework, and you may exit at any time. There are all of these other roles you can try on, and you can merge them. Thus, there is this sensation of having to be someone or achieving a definite mark, but everything is continually altering in reality.

Variations of Games

[15:45] 

There is a common fallacy that games always have win states, which implies constantly losing states. And it doesn't have to be that way; there are plenty of games that don't function that way. There are games that we play for the sake of playing. We play to keep playing, to find a new way to be playful to engage, learn, and change. Games give us a transformative space. Be comfortable enough with the unknown of what comes next, be excited about it, and trust ourselves and the people we're with to find our way.

[19:33] 

It's always beneficial to be open and honest, to have another set of eyes. Ask yourself, "What are the guidelines you're now following?" Do you agree with them? Do you want to follow this set of rules? There will always be integration and bridging space in that area. There's an issue of how to open the door for those kinds of dialogues, work culture, what a product will be, and how that product will communicate with others. It's advantageous when you're developing or changing the rules by which a group operates.

[21:08] 

If you nerd out on analytics, there are sophisticated and basic solutions that are incredibly fascinating for many people. The most straightforward approach is to start a single experiment.  Choose one character that you play in life and build a list of gaming roles for yourself.

To know more about Jessica Creane, you can reach her on:

LinkedIn | Website

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Why should you care about what Adil does?

[02:23]

Adil has never been known as your run-of-the-mill copywriter since he spent a lot of time honing his craft and was always self-conscious about it. Adil loves being around people, but he doesn't like being grouped in with expectations.

Copy and Content

[05:47]

There is a massive difference between copywriting and content writing. When it comes down to actual content writing, it is all about telling good stories. 

[09:08]

How do you put feelings into a story or script for a material that allows people to feel as if 'you are there with them?'

[14:06]

Read your emails and your messages out loud. If you could hear yourself say what you wrote for them, you'd accept that connection request. You would never tell someone in person what they write in an email or a message after meeting them for the first time.

[15:06]

When you go through your sales letter writing, you essentially want to look at the conversational tone. You start with the big benefit, you create an open-loop, introduce yourself, and go through your own story - why you're there, why you're important, why you did what you did.

The playground effect

[17:13]

The playground effect is understanding how you can put your own story. Have your ideas, angles, and hooks, while selling it in a way that's unique and saving yourself a lot of time. 

Structured chaos

[26:34]

It is the gray space between influence and manipulation. Creativity is chaotic energy. 

What is the story-based approach?

[28:30]

A story-based approach is identifying what drove you to what you're doing. What is your point of no return in the middle of the milestones? All your milestones are all the things you thought would never happen at one point or another. 

Long-form sales page and pulling content to drive traffic to the offer

[47:59]

Universally, you can use this in DMs. You can use these email sequences. You can do whatever it is that you want to do. Find what you love to do, and then use Adil's ideas to do it better, easier, and quicker. You're always going to need sales copy, and it works on every level.

The balance between nurture and sales

[48:38]

It's the equivalent of asking someone you like out on a date and making an offer to them. If you wrote it annoyingly, they would be annoyed. But if you understand how to write with prose, humor, and write with different styles, you end up having fun conversations with someone you don't know that might get them to say yes.

Things you need to take to heart and implement in your business to succeed

[59:42]

Don't tell fake stories. Be ethical in how you do things. Be chill with people. Give credit where credit is due. And finally, have fun with the process.

Discover how Adil Amarsi runs through creating processes in his business and clients by visiting: https://adilamarsi.com/ 

Hosted on Acast. See acast.com/privacy for more information.

 Why Lisa’s work matters 

[0:59]

Getting that lead to say yes to you is critical, as they may sign up for your newsletter or an event. Lisa creates copy for websites, landing pages, sales pages, emails, advertisements, and anywhere else you want your reader or prospect to read. She is driven by her insatiable curiosity about why humans behave the way they do.

Understanding your Ideal Client 

[3:08]

You don't do it in a boardroom or by discussing it with your other marketing colleagues. You accomplish this by conversing with your customers. You must put yourself in the shoes of others. Just because you believe you know what your client wants does not mean you are correct. If you don't conduct that research, you're doing your readers or customers a disservice.

Consistency and Trust 

[13:48]

Consistency is really important. If you go to a website and then copy is slightly different on different pages, it often gets built that way. We’re not paying super close attention to what we’re reading, but we get those subtle cues that something’s off. When we get that subtle cue, it tells our brain that we can’t trust the person because things look different. 

[15:03]

We underestimate how important trust is because we all think of ourselves as trustworthy people. Many people think of themselves as trustworthy but are not. Most of us believe that we’re trustworthy and that we also do the right thing. But we know that’s not true.

Keeping Attention

[20:30]

With copywriting, it’s essential not to have it smooth. You need to have little snags that grab our attention and get us out of autopilot because we’re all operating on autopilot. 60% of sales are lost to people not making a decision. It’s not that they’re saying no to you. It’s because they can’t be bothered. It’s just easier to keep doing what you’re doing because it’s tough to change someone’s behavior. 

Building Relationships

[26:48]

If you’re building a relationship with people, they will open your emails, even if they’re not good because they like and know you. So keep their attention and keep giving them value. Know that building a long-term relationship is very important. 

Learn more about Lisa Pierson: 

LinkedIn: https://www.linkedin.com/in/piersonlisa/

Website: http://www.theconversioncopywriter.com/

http://www.fastcopynow.com/

Twitter: https://twitter.com/piersonlisaj

Hosted on Acast. See acast.com/privacy for more information.

Speaking Off the Cuff

[1:52]

You all have to go off the cuff. You all have to raise your hand in a meeting. You don’t know exactly what you’re going to say. It’s not a prepared presentation. But the more you can prepare, the more you can know beforehand that you have the skills to go off the cuff. You will have a better chance of being a confident person. So be in a room leading your listeners to where you want to go.

Keep Practicing

[4:43]

In public speaking, you need to practice your skills constantly. Even with all of your experience and interactions, you still need to practice because there are still parts of you that you can improve. If there’s a TEDx speaker on the stage, the more they practice, the more connected they can be in with their audience. They become clearer on where they want the audience to be.

Communication Impact

[10:17]

You need people to act. Sometimes, you need to have an impact on communication. When you’re asking an audience to shift or change, you need to paint the picture for the “End of the World” and “Paradise.” You also need language and visuals around. Explain to them why your picture is the end of the world and what will happen if they don’t move forward.

The Three Elements of Storytelling

[15:55]

The elements of storytelling are Context, Character, and Conflict. If you have to set that Context, you have to get in the same world as your speakers. If you’re on stage giving a presentation, the very first thing you should do is to create a shared experience. Create something where your brain and the audience’s brain are in sync.

Rallying around the Same Message for a More Impactful Speech

[19:21]

If everybody’s on the same page, then you can all move forward together. But if there are people left behind, haven’t complied, or don’t say, “Yes, I agree with this,” they almost overtake one another.

[20:15]

Things to Consider about your Audience

[24:25]

Know that it’s not one speech whenever you are public speaking. There is so much you can learn by doing one or more speeches. You will learn the principles of communication through great public speaking. But you still have to modify it depending on your audience.

Learn more about Margaret Romney:

LinkedIn: https://www.linkedin.com/in/margaretwattsromney/

Website: https://margaretwattsromney.com/

Twitter: https://twitter.com/margaretromney

Hosted on Acast. See acast.com/privacy for more information.

Let go of limiting beliefs.

[18:50] To network efficiently, you must unravel old beliefs to have a new set of ideas. It necessitates the business owner’s or professional’s self-awareness. It necessitates a grasp of your target audience or the important people with whom you must conduct business. It necessitates a profound comprehension of something as well as the ability to communicate that externally. Once you’ve determined your target audience, you may examine the circle of influence that surrounds them.

Embrace referral system

[22:41] One of the most potent types of commercial transactions is recommendations. It’s almost as if the selling is done for you, especially when someone shows up for that sales call. And if you’ve done your job well as the referral partner, you’ve provided that individual with the necessary information to assist you in closing the sale. When you have a Power Partner out there selling you, you are already 80% sold before you even get into the sales conversation because your Power Partner has been pushing for you. And they’ve been explaining why you need to work with this person.

Be Strategic

[24:34] If you can be clear on those few kinds of Power Partners, the other person on the receiving end can suggest you to someone who you are looking for to do business with if you’re asking influence on who to connect with. You should also have a better knowledge of what your power partner expects from the collaboration. 

Build a concise profile

[29:42] If you’re unclear about who you are, what you do best, or how you’re differentiating yourself, they won’t know who to send to you. Not being explicit to your power partners about what words or pain points you’re listening for or if you don’t arm your power partners with the correct arsenal has a significant impact on your referral.

Always ask for recommendations

[31:10] Make a point of asking for references at your group power partner meetings every six weeks. There are many other fantastic methods to accomplish that you can learn once you’re in the game, but asking for those referrals strategically helps that other person remember you are one of them. Ask for referrals in novel and strategic ways and create time for it and not let it lapse. 

Resources:

https://thedames.co/roundtable/

Learn more about The Dames at https://thedames.co/

Hosted on Acast. See acast.com/privacy for more information.

What is gaining wealth?

[2:44]

Chella recognized when she and her husband moved in together that not everyone thought about money the same way she did. Owning a home is a must for Chella. And she understands that this was not the case with her ex-husband. Investing in stocks is equivalent to owning anything, whatever that is. It doesn't matter what you want to get. It's all about figuring out what that lifestyle looks like for you and how you can reverse engineer your way there.

Why aren't people taking that first step?

[4:32]

For Chella, getting a car was more essential than going to a music concert, going to the movies, or going out to dinner. It's all about making decisions. And while some people are unwilling to give up purchasing, it's good to know that you have options.

[5:05]

It's one who we hang out with. But also, what do you truly want? It can be somebody that's just two steps ahead of you. It could be somebody that purchased a home two years ago. It could be somebody that has a business that you want to have. 

Is this the best use of my time?

[11:02]

Are you being intentional and establishing time in your day to build wealth? Are you putting that on your calendar with purpose? These are Chella's secret sauces that she loves to talk about. 

Pushing yourself versus the hustling energy

[13:00]

If you say to yourself, you're going to do one Power Hour today and you commit to doing that, the beginning will be challenging because you're going to find it's a new skill. Think about it as going to the gym. You're not going to get a six-pack if you go to the gym three times. It's not going to happen. 

Money leaks and steps

[16:04]

Do a review. Upgrade the services where now you might be able to use one system instead of three. So just by taking an assessment of where the money is going. Pay attention to where that is because you can reallocate.

Energy and wealth

[21:10]

The energy is simply being in alignment, whether you call it an energy source or whatever you want to name it. How can you persuade yourself to participate in the One Power Hour? It knows that what you have to give, whether it's a product or a service, is in demand and that someone is willing to pay a high price for it

Signs, omens, and symbols

[25:21]

Are you paying attention to the clock? What are the numbers telling you? Are there different animals showing up your way? What about that little voice that says, go to this coffee shop or go to this library? What if you do trust, and you go in? Sometimes it's just about the adventure; it's about paying attention.

Connect with Chella Diaz at:

https://chelladiaz.com/ 

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

The end-user experience

[1:35]

When you have a custom platform, a website, or an app, you have a lot more room to think about how your customers connect with your business, and you can engage in a lot more ways. However, when you're on social media platforms like Facebook or Twitter, you're confined to the options they provide. It's all about figuring out where you are on the scale of considering the user's perspective. 

Focusing on the experience aspect

[5:04] 

SWARM began as a mobile app development firm that specialized in mobile app development. SWARM, for example, has always placed a strong emphasis on strategy devoting a lot of work in the early stages of gaining traction, such as Product-Market Fit.

[6:40]

People will sometimes do as they are instructed. You've probably come across projects where someone went to Fiverr and said, "I just want this done." After then, the person did as they were told. It didn't, however, fit in. They lacked the necessary metrics, and it didn't make any sense to me. That doesn't truly help your business in any way.

Coming trends

[21:07]

Recently, there has been a lot of talk about artificial intelligence. That is something that a lot of technologists are interested in. The way people talk about machine learning and blockchains, with no one knowing what they're talking about or why they're talking about it. Sometimes technology gets a bit too far ahead of itself in terms of the promise.

[21:53]

Human-Centered Design has a lot of data involved in terms of being able to look at what people are doing or can you affect a change with it with minor tweaks and that sort of thing, but there's also user interviews and things like that they're a little bit more traditional that aren't necessarily all this data-driven. There needs to be a balance.

Achieve a result

[27:25]

It's really about mitigating risk. Everything is a gamble, and you're just giving yourself a better chance if you contextualize it. If you're going in blind and say, how do we get this done in a month for the cheapest amount of money, that's a real tough bet. 

You can get in touch with Nate by visiting:

Twitter 

SWARM website: https://www.swarmnyc.com/ 

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Know your Audience

 [01:42] Identifying your audience should always be your first step when producing copy. To make your copy enticing, keep in mind who you're writing it for. Think about who you're speaking to before you begin, like the way you address your audience will differ depending on where you are. In addition, remember your writing isn't for a single audience. To help you find common ground, all of your stories and interests must piece together, helping you bridge the gap between you and your readers. There is no point in writing material solely to boast about your accomplishments. The goal is to draw the reader in and have them feel like you easily relate to them. 

Socialize with your target audience.

[07:32] Engaging in dialogues is a surefire approach to producing high-quality stuff. Not only does this assist you as a writer in expanding your network, but it also assists you in narrowing down the issues on which you should focus and eliminating those with which people have little affinity. Market research is necessary. When conducting market research, it is insufficient to pose the question and accept the response; you must delve further. Consider it to be as straightforward as having a casual discussion with someone you know.

Utilize imagery to pique interest

[11:24] Using images will help you stand out from the crowd and reinforce your copy and content. If you're going to make use of gifts, then make use of a beach shot, and make use of emojis, then make use of emojis sparingly. Please make use of them as a replacement for bullet points in a document, in a headline, or as a way to highlight key phrases or words that will help you grab the attention of your audience immediately.

[12:04] Utilize the name feature when writing an email. If it makes sense, utilize the drop-in option to insert the person's name into the text. If you're having trouble figuring it out, try reading it aloud. Read aloud what you're submitting to make sure it's accurate.

Distinguish quality audience

[18:27] A low-cost offer is an excellent approach if you want to get people to try something new. Your low-ticket offers are like a sandy place on the lake's edge where you may dip your toes in and test the water before diving in. If you need to dramatically over-deliver on the back end, you must use low-ticket offers to hide the challenge. Establish a high bar for yourself. You don't need as many clients if your product is solely high-ticket. In other words, you will have to weed out many people to identify a small number of high-quality ones.

Learn more about Breanna by going through her socials:

LinkedIn: https://www.linkedin.com/in/breannagunn/ 

Website: https://www.breannagunn.com/ 

Twitter: https://twitter.com/thebreannagunn_

Hosted on Acast. See acast.com/privacy for more information.

Work Smarter, Not Harder

[5:36]

For Janelle, working smarter is identifying which Power Partners she needs to work with to build a relationship with them and then leveraging them. It didn’t matter where she was working. She just made sure she had those relationships.

[6:59]

There’s a place where that happens. It’s not at the beginning of your business or working person just by yourself. Entrepreneurship can be lonely, and the only way to move forward is to have Power Partners.

Mistakes People Make when nurturing Relationships

[7:12]

One of the mistakes people make when it comes to nurturing a relationship and identifying power partners is expectation. When you walk into a room, you expect that the person you’re talking to will be the one that can send you something. But you cannot assume that you learn to identify who the proper connection is when you walk in. When you have what you want to be identified, you’re going to see it much quicker. So don’t spend so much time talking to somebody. Find the one that you need to talk to so that the relationship is effective and productive. Make sure you stay in it and make it personal.

Creating Relationships and Connections

[9:39]

When we refer, it is an extension of our reputation. It’s building a relationship and creating a real connection with somebody. Many people focus on the ideal client, which is essential. You need to know what their pain points are and all that stuff. Focus on your ideal referral partner or ideal strategic partner. Identify the criteria and qualities in that person that would enable them to create referrals or give you referrals, whether it’s an actual client or another strategic partner.

[27:22]

Listen to your clients and take what your clients are telling you. That’s what you need to tell people that you do. It can’t be just “she was fun” or “has a great personality.” Testimonials should be deeper, quantifiable, and impactful.

Learn more about Janelle Kennedy

Website: https://jaydeconsulting.net/

Facebook: https://www.facebook.com/janellekennedylv

Instagram: https://www.instagram.com/jaydeconsulting/

Youtube: https://jaydeconsulting.net/#

LinkedIn: https://www.linkedin.com/in/janellekennedylv/

Email: Janelle@JaydeConsulting.net

Hosted on Acast. See acast.com/privacy for more information.

Who is Connie Kadansky?

[00:39]

Connie is a Sales Call Reluctance Coach. Sales call reluctance is an emotional hesitation to proactively prospect and self-promote. For 24 years, Connie has been helping salespeople intellectualizing, prospecting, and getting comfortable and consistent with their outreach.

Sales is all about the mindset

[01:41]

Sales is all about the mindset. It requires emotional resiliency and understanding of the body and the brain so that people can get into the mindset of “accelerating revenue.” 

What is Sales Call Reluctance?

[03:03]

There the two places where sales call reluctance shows that there’s just not enough generated activity. First, how many new appointments do you have on your calendar this week? And second, is how much money is in your bank account? 

[04:21]

Salespeople are not getting in front of enough prospects.

Getting the Work Done

[04:47]

The first thing is people need to become aware of it. The second thing is to assess it, and people can go to Connie’s website to determine if you have sales call reluctance or not. The third step is to admit that you are experiencing a sales call reluctance. The fourth step is to apply proven, cognitive-behavioral, and neuroscience techniques to overcome that fear because the call reluctance is fear—it’s a mental response to a perceived threat. 

Difference Between Someone Takes Accountability for the Job vs. A Simple Entrepreneur

[13:09]

Selling is solving people’s problems for a profit. Part of the mindset is recognizing that “I am an essential piece of the success puzzle.” Selling relates to providing the right offer for the person you truly believe can support to achieve a result.

Rejections? It’s not about YOU!

[17:12]

It’s not about you, but we make it about ourselves. Even when it comes to somebody saying no, it’s not about you. If somebody is going to be rude on a call, it’s just a timing issue. It’s not rejection.

Overcoming Sales Call Reluctance

[18:38]

Most of the time, when people call reluctance, they’re angry at themselves. They have some conflict within themselves. The first thing is to just empathize with where they’re at and use an exercise of coming from the prospects’ perspective. Ask yourself, “What could their perspective be about my outreach?”

Do you think you have sales call reluctance? Take a free assessment and get some tips on how to END YOUR CALL RELUCTANCE NOW by visiting: https://www.exceptionalsales.com/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Dealing with people doing more than they should be

[01:47]

People are holding on to their thoughts, not because they want to do them but because they are on autopilot. It’s all about bringing those thoughts to the surface, asking the right questions, and figuring it all out.

Identifying the processes

[04:29]

Every business is different. It depends what is your current focus and where you are at in your business. It is important to discuss:

1.      Money process – where and how the money comes in and out.

2.      Deliverable process – understanding the client experience and what your client’s thoughts about your business

3.      Task management – how do you hold on to your task and does your team know what to do?

[06:45]

These processes are the easiest place to start if you have plans to scale. Build from there and when you get it all out, you can now figure out what you need to do next.

Delegation and documentation

[08:21]

Start with the small things and be upfront—especially if there are new team members coming in and you are feeling resistant to trust them to your process.

[10:21]

Take your bias out and if simple things cause you time, talk to your team members and start from there—it becomes quicker and easier.

Working things out

[11:21]

We live in a fast-paced world where things change quickly. People think that process and documentation are one-time-fits-all solutions, where it’s not. The best person who can review when things went wrong is the person who does it. If it does not work, bring in outside perspectives—because they will see things that other people don’t.

[14:53]

Screen capture or record it. You can document it back when you are not busy. If you are bringing in new team members, assign it to them instead—they can get involved with the processes and get familiar with things at the same time.

Conclusion

[19:48]

Stop overthinking and pick one out of all the processes that run through your head.

Discover how Amber Dancy runs through creating processes in her business and clients by visiting: www.hiddenpath.link/stressfree

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Sparkles and Glitters

[2:36]

Focusing on joy, imagination, and creativity is how Suzanne gets away with helping people sparkle. She says that those “sparkles” and “glitters” that people get are hard to remove. And that every time you see them, there’s a good memory attached there. There is a reminder that what you’re going through at this moment isn’t all that there is in front of you.

Defining Moments

[4:16]

We don’t know how to show up tomorrow, and we don’t know what to do. Suzanne sees some things that people assume that that one moment is defining everything about them. But she wants to imply that our memories are super short. If you think about any superstar who had a terrible or negative PR, they are easily forgotten or quickly gone beyond that.

Working with Suzanne

[5:04]

Part of the work that Suzanne does helping people recapture a stunning vision that allows them to pursue life and business with successful intentions. If their choices didn’t work, then they are jest left behind. Suzanne will try other creative solutions instead of what you were doing that got you into this moment. That is usually centered on priority-making because, in those moments, they’re in crisis, and everything seems urgent. But for her, everything can’t be urgent all the time. If you have no priorities, you can’t go after your goals. And if you’re not going after your goals, you are not doing anything to make your vision happen.

Don’t be Stuck

[31:33]

Stuck is not a destination, and yet, we live our life like it is. Stuck is never the furthest you can go. Figure out what you can do at this moment to not be attached. Find someone who will come alongside you and help you design a way out of whatever you’re going through.

Learn more about Suzanne Castle:

Website: https://suzannecastle.com/

Linkedin: https://www.linkedin.com/in/suzannecastle

Instagram: https://www.instagram.com/suzannesparkle/

Facebook: https://www.facebook.com/suzannecastleconsulting/

Hosted on Acast. See acast.com/privacy for more information.

Today, Casey shares her insights on getting in control of your company’s finances will not only help you maximize deductions, but you’ll also eliminate the stress and confusion that slows down your earning potential.

Managing a firm properly

[02:49]

Casey has people in various places. They are the largest employer in their town with 15 employees in their bakery and have 7 employees in the accounting firm. She started the bakery and the accounting firm without a process or system. As her business grown and changed, procedures have changed. But you still have to have those processes in place for everybody and be on the same page. 

The primary process you should look at

[05:24]

Casey’s biggest thing with the mechanic shop is building a good client base, and word of mouth amplified it. You should pick a specific niche that you want to work in and narrow that niche down. And the smaller the niche got, the better the business would be. 

More Clients

[08:15]

Most of her clients come from referrals, which has allowed them to be the go-to person for accounting. Getting referred is a testament to your ability to deliver results. 

Empowering Referrals

[09:19]

For the tax side, Casey only sees her clients once or twice a year. When they pick up their pocket that has a coupon, it gives her an opportunity to mention it with a client. Casey also mentions sometimes that she got a referral from someone. It’s a subtle way to say she does take referrals.

Supporting Clients

[13:36]

Taxes are usually your most significant expense in business, whether it’s people or taxes. As an accountant, you have to look at where you can cut those costs, and it’s not uncommon for accountants to talk about income streams. 

Advice for Hiring

[15:38]

Look more at the personality rather than just the skill set. How is this person going to interact with the rest of the team? Since Casey hires both remote and non-remote, she does a fair amount of journaling first to prepare herself until she gets to a point where she is now ready to hire.

[16:49]

Casey does mental work before putting out the job description of what she wants. Because then, she can tailor that job description to what she looks for more in a personality position than skill set.

Conclusion

[25:18]

If you’re looking to start a business, it’s easier to outsource than hire an employee. You can control the hours that you hire them and manage that budget that goes into that.

Discover how Casey Williams runs through the creative processes in her business and clients by visiting: https://www.caseylwilliams.com/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

The Way You See the World

[1:34]

All of Dana’s clients get to mid-six figures by themselves. Getting there means that they are intelligent, innovative, willing to take a risk, and learn what they need to know at their core. But all of a sudden, they hit a wall. Everything they’ve used before to get them to where they are is not taking them to the next place. They think that what they’re missing is something that they don’t know. If you give them some knowledge, they can go that little extra bit. But it’s not the knowledge or action that is missing. It’s a shift in the way they see the world and themselves in the world.

The Limits of our Brain

[3:38]

When people hear the word mindset, they start to think of feeling good or right, but it’s different. If we compare our brains to computers, they have an operating system which invisible to laypeople. They’re just using the computer. So there’s so much that you can do with it. But you do hit the limits. And humans have a limit too where we experience reality as if everybody shares the same reality as we do. 

[5:10]

Because of our limits, we only have one direction that we see. What shows up or occurs as a problem or challenge is how the world works, and that is the truth.

Open your eyes to the truth

[5:58]

If you’re willing to admit to yourself that your way of seeing things is not the only way of seeing things, the world opens up in ways that were invisible to you before. There are things that you can see that you couldn’t see back. And that gives you opportunities and ways of interpreting the world, problems, and challenges that have been in front of you differently. That opens up possibilities for solutions in a different way.

[7:19]

There’s a point where people can do it open their eyes on their own, but it just takes longer. How you interpret the world and how you see the world depends really on how hard-headed you are.

Being Blind to the Real Problem

[8:19]

What tips people off is that they keep banging their heads against some limit. They keep doing everything they hear other people are doing to get past that, and they can’t. And if you’re doing all the right things and it’s still not working, it’s you that is the problem and not the thing.

The Fear of Letting go of control

[10:05]

People think that they need to work harder. They start working more hours which is never the answer. Then they hire somebody to do one particular thing because they think they will help with the problem, but that’s not the answer. But understanding that not micro controlling everything is the answer and is willing to not be in control. You have to give your brain permission to let go of that stuff so that you back up and the circle of what you can see gets bigger.

Step into the Leadership Role

[12:44]

You have to own the fact that you’re the CEO. And holding it is stepping in and being the leader. It’s both a confidence issue and willingness to lead your way. You have to do it your way instead of looking at all the other leaders out there and thinking that you have to do it that way. It’s like going from being an employee of your business to moving into being the leader. You have to acknowledge who you are as the visionary and not the implementer.

[15:18]

Look at the things you’re doing in your business that only you could do and the things you’re doing in your business that somebody else could do. Then separate those two things and figure out how you can delegate. And also know how to find the people who are better at doing the things they do well so that they are taking it past where you could have taken it anyway. That gives you the time and space to be the visionary you need to be a business leader.

Getting Out to Get Back in 

[18:34]

Even if you are fighting against something, you can end up there. You can get to the point where it is not where you were headed. Then the fear starts. You are in a place where it’s all going to blow up, or your life will become miserable. You’ll lose people that matter, and that freedom that started your business in the first place is nowhere to be found. You don’t know what it’s going to take to get there. But you become desperate to get there. 

Loving your Business

[19:39]

People who are business owners are multi-passionate. They have many things that they’re interested in. They’re curious, and most of them are readers. There are things they want to do that they’ve put in a drawer and set aside for the time they’re free. They get to this place where they’re held prisoner, and that door looks locked shut. They have to unlock that door to have a business that supports them financially, and with the time and the ability to go play around in their drawer of passions that they have put aside on a rainy day.

Dana’s Parting Words to the Audience

[23:02]

Take a deep breath and stop knocking your head against a wall. Take a deep breath and look around. Because you can’t see your blinders, you have to find somebody willing to tell you the things that you can’t see. You have to be keen to hear them. Find somebody that will walk through with you and is willing to tell you the truth. Entrepreneurship does not have to be lonely.

Find out more about Dana at: https://www.danacorey.com/

Follow her on social media:

Facebook: https://www.facebook.com/DanaCoreyCoaching/

Twitter: https://twitter.com/DanaCoreyMRE

LinkedIn: https://www.linkedin.com/in/danacoreycoaching/

Instagram: https://www.instagram.com/danacoreycoaching/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Feel-good money

[1:17]

You can start making feel-good money right now. Feel-good money is a lot of different things. It’s around making money in a way that feels good and aligned with your values. It’s also respectful of your energy and is not asking you to work to burnout mode or depletion. It’s also around having a relationship with money that feels supportive. More money doesn’t fix the way money feels. You have to do some money-specific work to shift how that feels when you get there while ensuring that you’re doing things with your money that feel good. It’s three different pieces; how you make it, how you experience it, and what you do with it.

2% Business

[2:49]

Profit First is an allocation system that helps you dial in your margins to ensure that you are running a sustainable business and a profitable one. An allocation system will give you specific custom percentages for how much of your revenue should be going towards your personal pay, setting aside for taxes, to running your business, or setting aside for profit.

[3:54]

A 2% shift usually felt really sustainable and gradual for people. That was the foundation for the 2% pledge, starting to help people step into giving in a feasible, sustainable way. 

Making more money and be at ease

[5:31]

Part of this comes down to having an allocation system where you know what healthy margins are for you and your business. That helps clarify exactly how much money you truly need to earn for your business to be sustainable. When you understand your real target revenue numbers, that can also create a lot more ease.

[6:18]

The other piece that goes into ease is how you’re designing your business to earn revenue. If you have way too many things going on energetically, you’ll feel scattered. That’s going to decrease your potency. You’re not going to feel fully potent, what you’re here to do, and the way that you’re able to execute things in your business. If you can dial in and simplify your business model, that will do so much for ease as well.  

[7:45]

The third component is understanding what money means to you, instead of making, wanting money, bad or wrong, greedy or selfish. Having a completely different relationship dynamic with money where you see it as such a powerful, loving force for good in the world can bring a lot more ease to your sales process.

Money issues that profitable people tend to encounter

[9:27]

Higher earners step into a new revenue level. It’s sometimes hard for them to trust that money is here to stay. They don’t feel safe enjoying that money. People often think that when they step into more money, it creates a sense of calm, ease, and mastering; they’re going to know what to do with it. They don’t ever have to worry about money.

[10:20]

No matter how much money you’re making, you’re always going to have to be making decisions with it. And that is a very personal responsibility. Stepping into more money doesn’t mean that it’s all of a sudden just going to be no money worries.

The red flags when you don’t have a good money relationship

[12:31]

Explore your unique attachment style with money. Your unique attachment style with money might be the same as it is with people. You’re going to be anxious with money, anxious with people. How do you typically respond to that if you go into a conflict with one of your best friends? Do you tend to ruminate over the conversation? You play it back over and over in your head, think about what you said or what they said and what you could have said differently, and you’re stressed out about it.

[15:14]

But what is here for you is thinking about what it would be like to create secure attachment with money where you feel grounded, safe, or have ways of coping with vulnerability. Because a lot of times when you’re feeling a certain way about money, sometimes it’s about money, but sometimes it’s not. You’re just projecting stuff onto money because it’s an easy scapegoat.

Recommendations to create the revenue momentum.

[16:09]

Understand what a foundational offer is in your business. A foundational offer should do a couple of key things. It should be your most valuable offer, not just price point wise but the transformation you are providing for people. On the financial piece, a foundational offer is also going to take you to a good goal. Your good goal is always going to cover what you need.

The differentiator between someone who’s getting by in their business and someone who’s multiplying their success year over year

[18:46]

A lot of it comes down to intentional business design. Many people in the money space talk so much about the healing aspects of money, which is 100% important if you want money to feel differently. But it’s not always a prerequisite to earning more money.  

[19:47]

It’s around getting clear on the business design that creates more sustainability and ease. How you structure your offers matters immensely with how you’re experiencing your business. Facilitating your work, how you’re pricing your offers has a big impact. It’s not just the inner work. It’s also the strategy, the structure, the systems that really help you step into more money.

Discover how Megan Hale runs through creating processes in her business and clients by visiting:

https://meganhale.co/ 

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

The AHA moment

[01:43]

It took many trial and error for Claire before finding out what’s best for her. She tried all structures, guidelines, and recommendation from the “experts.” It was not ideal for her and it did not provide results she desired—it felt “salesly”, spammy, and pitchy.

Alignment

[06:34]

It all starts with connection. Claire approaches her clients, right from the start, if they are on the same page and if they resonate with one another. She focuses on the relationship rather than the same, because it is most likely to turn into sale down the road.

Ideal Client Avatar

[08:10]

Know your ideal client and understand what platform to show up. Platforms does not mean social media exclusively, but other platforms also like magazines, blogs, online reviews, etc. It’s about choosing your marketing efforts intentionally, based on your ideal client’s usage of the platform.

Tracking your relationships

[10:22]

Claire utilizes CRM software not just for clients and customers but for every business relationship she built. It is fine when people drop in or out from the list, but make the conscious effort weekly, bi-weekly, monthly, or even quarterly to check and nurture those relationships—especially during this pandemic where it becomes easier.

Wasting time

[14:34]

Claire observed how most people spent their time on content creation. It is important but it does not lead to relationships. Creative people should do a reality check about the purpose of what they wanted to do and if it leads to desired results. Perfectionism is also one factor why time is wasted. Humans are imperfect—stop wasting time trying to show up as a perfect being.

Parting words

[18:25]

You don’t have to suffer for the sake of growth. Keep in mind that you don’t need to burn yourself out to succeed.

Resources Mentioned:

Fanatical Prospecting by Jeb Blount: https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Mail/dp/1531888984

Learn more about Claire Jones on:

Website: https://www.liminalclarity.com/

LinkedIn: https://www.linkedin.com/in/claireejones/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

What is a strategic revenue stream?

[01:54]

A strategy is the foundation of how you can get to where you want to go. It is not just from one point to another, but multiple points where you can connect your goals, revenue, opportunities, impact, legacy, lifestyles, etc. to create a revenue stream.

[02:41]

When it comes to growing revenue strategically, you push yourself to the next best direction that you can determine.

Quick Revenue Streams

[04:20]

Keep your strategies as simple as possible. Identify a specific need of your ideal audience quickly, and from it, launch a pilot offer. You don’t need full sales pages, videos, or anything. You only need a checkout page, bullet points of your solutions, and the price.

[05:42]

Not only will it bring revenue quickly, it allows you to test ideas quickly, get feedback, and testimonials in an accelerated and meaningful way.

Maximizing your strategies

[10:28]

Break down what your signature process is, identify the milestones you set for your clients, and the process they would undertake to reach the ultimate outcome. If you identified everything, it allows you to repackage the process in different offers; same worksheets, templates, products, milestones, but different delivery mechanisms and price points.

Find your barriers

[16:25]

Be honest with yourself and find what leads you to inaction or procrastination. It can be lack of information, being overwhelmed, or even imposter syndrome. From there, formulate a plan to overcome it and believe that things would start kicking in.

Secret Sauce

[22:39]

Jason learned how he has a strategic mind to see the system and its parts, and break it down to a framework that is easy to follow consistently. It made him excellent in helping people design their business model or curriculum, and find the missing piece of their system to fill it up.

Learn more about Jason Van Orden on:

Website: https://jasonvanorden.com/

LinkedIn: https://www.linkedin.com/in/jasonvanorden/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Starting a Coaching Business

[1:57]

The thing about being a high achiever, wanting to do something for yourself and live your purpose, is that while it’s not particular to the majority of the population, there are just a few people that want to take that bold step to own their gifts and do something about it.

[2:13]

Most of the time, people are just dreaming or reading too much online. People become overwhelmed because there is much conflicting information online. The best thing is to take the firm decision to do something about it. When you do that, you take that first step. Then reach out to a mentor or go and do that thing that will allow you to implement and earn money with your coaching business.

Perfectionism

[3:40]

What most people struggle with is perfectionism or wanting everyone to be perfect at everything. People dealing with perfectionism want everything to be perfect where they would doubt their skills or think that they are not ready or not significant enough or don’t have the necessary credentials. 

Advice for People Stuck in Perfectionist Mode

[4:37]

Get guidance. Have someone on your side. When you have someone keeping you accountable, you can’t mess up, or you can’t show up and not do anything. 

[5:05]

When you invest in someone to guide you through and lead you to achieve your goal, you should trust that person to get you there and do as you’re supposed to do. All of us are unique and have our strengths and gifts. Find the best person to work with yourself. After that, be yourself and do the work because nothing will happen if you don’t do anything.

Hire the People to Get to Where you Want to Go

[6:59]

As entrepreneurs, we are geared to change the world. And you have that feeling of “I can do this. And I’ll do everything on my own.” But the reality is that no one has ever succeeded alone in their corner. They all team up with people to get to where they want to go. Eventually, they’ll surpass them, but they have to be led by someone who’s done it before and who has helped them. So, always hire coaches along the way because that’s several steps of your evolution.

Don’t be an Employee of Your Own Business

[8:53]

It’s riskier to be an employee than to be an entrepreneur because you depend on somebody else. If you’re growing your business, you’re dependent on referrals. Suppose you are waiting for referrals to come your way. In that case, that’s the equivalent of being an employee because you don’t have control and ownership over your business and progression.

Improving Your Environment 

[9:46]

People close to you are hard to cut from your life. So, limit the time or evaluate the type of discussions you’re having with these people. Instead of always taking that topic with these people, avoid the topic and find people in the same mindset as you. Evaluate how you feel every time you speak with that person and how it influences your business.

[11:09]

For growing a business, if the right people do not surround you, it could fail. The environment is the key to a business, and as soon as you get rid of people who are sucking all your energy, you have the drive to welcome to your life much clearer and more positive energy. Sometimes, it leads to more clients and more money because you decided to push away that negative part that is not serving you.

Surrounding Yourself with the Right People

[13:45]

In business, you want to have your financial freedom, you want to quit your job, and you want to live your purpose and impact people’s lives. And if you surround yourself with people that have that same aspiration, you and those people will have unimaginable power.

[14:09]

If you invest in a program or a mastermind group where people in that group are also high achievers and are aiming to do precisely that, then the sum of the power of each member is exponential to the growth and power that you can get yourself just by being in that community. It’s like if you see someone else growing and you’re part of that group, you’ll grow too. It’s like a ripple effect for everyone.

The Other Side of the Coin of Perfection

[17:54]

Perfectionism is both a blessing and a curse. It could be a blessing because how you do everything is how you do anything. When you’re a perfectionist, you are detail-oriented and dedicated to making it look great. The quality of what you deliver to your clients is essential. But it’s also a curse that makes you paralyzed about doing anything because you’re scared that you don’t know enough. You always want it to be crystal clear and perfect before getting started or doing anything with it. It also prevents you from doing something that you would love to be doing.

Fabienne’s Words for the Audience 

[20:30]

Success is something you attract by the person you become. It’s something to start your coaching business, but if you’re not willing to change with growing your business, then it won’t work because entrepreneurship is one of the best personal development experiences there is on earth. You have to be open to change or else, you won’t be able to embrace it thoroughly, and it won’t go anywhere.

Learn more about starting a coaching business with Fabienne Raphael by visiting: https://go.fabienneraphael.com/

You can also follow her on:

Website: http://www.fabienneraphael.com/coaching

LinkedIn: https://www.linkedin.com/in/fabienneraphael

Twitter: https://twitter.com/FabiennRaphael

Facebook: https://www.facebook.com/fabienneraphaelentrepreneur

Instagram: https://www.instagram.com/fabienneraphael/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

From Broke to Multi-Millionaire

[1:33]

By the age of 50, Rennie had a couple of divorces, business failures and was broke. He turned himself around using a thousand-year-old concept. And within eight years, Rennie became a multi-millionaire. At this point in his life, he doesn’t have to work for a living. He is working only to channel 100% of his profits from his work to charity. 

Using Debt to Create Wealth

[2:31]

Rennie took a class at UCLA on buying and managing apartment buildings effectively. He had the opportunity to be a 25% investor in a three-unit property with his wife and a realtor. It took him three years to save $18,000. The money then created a half a million-dollar profit for the three of them. He discovered that wealthy people have different attitudes than ordinary people. He learned that you could use debt to create wealth, so he went and borrowed more money for down payments on more apartment buildings. 

The Worst Thing that You Can Do

[5:41]

Paying off debt before saving or investing is absolutely the worst thing anyone can do if they want to create wealth because it’s talking about two different things. Paying off debt is like dieting. With the muscle of creating wealth, you have to start saving and investing.

Save and Invest 

[7:23]

Lack of debt doesn’t mean that you have an abundance of something else. If you don’t have assets generating an income for you just because you’re debt-free, you still have to work for a living. You still need to buy groceries or pay utility bills or pay transportation costs. This means you either work or you have assets generating the income for you. And the only way to do that is to save and invest.

The truth about the Laptop Lifestyle

[9:01]

When thinking about the laptop lifestyle, you are sitting in the Bahamas, and money is coming into your account. It’s great to sell a concept to others too. That’s where the money is coming. It is not coming from them sitting in the Bahamas doing nothing.

[9:28]

There is no problem with people enjoying their life and taking time off. It’s one of the things that you support people to achieve. It’s to get to this place where they can reallocate their wealth. Wealth is a fantastic and powerful entity. It’s not evil, greedy, or harmful, but there’s this massive amount of positive impact that you can have.

Managing Money

[11:39]

Having more money does not solve the problem of mismanagement. You have to focus on expenses first. When you get that under control, making more money is so much easier.

Creating Wealth

[13:48]

Rennie’s team creates a spending plan to want their clients to spend money aligned with their goals and values. They want them to measure the level of pleasure clients get based on where they’re spending their money. They then figure out if a purchase was worth it. 

[16:56]

When you focus on where you are spending, you can increase your income, which flows more easily. When Rennie concentrated on where his money was going, his income jumped to 50%. At that point, he was living beyond his income, and the more he earned, the farther he was getting behind. 

Know Where Your Money is Going

[18:29]

John D. Rockefeller was the creator of Standard Oil in the 1840s. When he was 11 years of age, he tracked every penny that came into his life and where he spent it—a habit John kept even as a multi-billionaire. Even when he was the wealthiest man in the world, he was still tracking where his money was coming from and spending it.

What Builds Wealth?

[20:16]

Wealth creation is a team sport, not a solo sport. People who attempt to create wealth themselves don’t end up as far as they could when involving a team. Whether it’s partners or a couple of people founding a company together, that team aspect is crucial to building wealth and success.

Who has the Ability to Make a Bigger Impact?

[21:38]

Mother Teresa did a fabulous job. Even though she had a vow of poverty, she raised millions of dollars to support her charity work. The difference is that Bill Gates had billions of dollars he created to put into his foundation to deal with health issues and education issues worldwide. The number of people that Bill Gates impacted with his money is greater than what Mother Teresa could impact.

Creating Wealth to Impact the World

[22:50]

The people that Rennie works with have a purpose and want to make an impact. They don’t take on clients who want to buy their second Lamborghini. The people they work with care about the planet and other people, and they want to make an impact. They support people to handle money powerfully so that they can become philanthropic.

Learn more about Rennie Gabriel and his program at: https://wealthonanyincome.com/

You can also learn more about at:

Facebook: https://www.facebook.com/WealthOnAnyIncome/

LinkedIn: https://www.linkedin.com/in/rennie-gabriel-700686/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

What is branding?

[01:36]

Traditionally, branding is your identifying mark represented through a logo. Now, Chelsey defined branding as anything and everything that can leave a first impression. It only takes three seconds for someone scrolling in their social media platforms to make a decision whether to click “read more” or scroll away for good.

Three concepts of branding

[03:38]

There are three concepts of branding:

1.      First. People coming to you because of who you are.

2.      Second. Identifying your target demographic and being someone who can help them address their problems.

3.      Third. Understanding yourself and having the vision for your business model on how you can scale it and the products and services that you will offer.

Four steps to confidence

[05:53]

There are four steps to gain confidence in your brand and how you are showing up:

1.      Courageous. Be courageous to show up and let go of perfection.

2.      Commitment. Understand your vision and be committed to your dream and your dream clients.

3.      Consistency. Be consistent with what you put out.

4.      Changeable. As you evaluate yourself, be flexible to changes as you grow and scale your brand.

Do you need a website?

[08:18]

Chelsey argued that you don’t need a website if you want to sell something. A website is built to scale and grow your business to a new level because at some point, your brand will be massive that your social will not be enough at some point. If you build your website, it has to be with the intention of converting your visitors and it should align to your business model.

Biggest website building mistake

[12:51]

According to Chelsey, one of the biggest mistakes of building a website is to make it all about yourself and creating an extremely complicated copy. Even with all the fancy words and titles, if you are not talking to people, they don’t care about you unless they know what you can do for them. People also create long copy before seeing anything that actually matters, making things worse.

Parting words

[19:34]

Be genuinely brave. It takes a huge amount of bravery to be who you are and put it out there where people can judge you easily. The braver you are, the more visibility you can get, and the more business opportunities there is.

Learn more about Chelsey Marie on:

Website: https://iamchelseymarie.com/

YouTube: https://www.youtube.com/channel/UCmYZNwUh34qWDdu263mWgWg

Facebook: https://www.facebook.com/BeYouBranding/

Twitter: https://twitter.com/iamchelseymarie/

Instagram: https://www.instagram.com/iamchelseymarie/

Pinterest: https://www.pinterest.ph/iamchelseymarie

Book your Free Class at: https://iamchelseymarie.com/free/live

Listen to Revenue Accelerator Podcast on:

Apple | Acast

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Benefit the most from trying to create a platform for their business. 

[03:05]

The people who stand to gain the most from the new digital revolution are lactation consultants and anti-racism activists. Dusti knows lots of people's businesses have tanked and has not because so many people who were only working offline before.

Calibrating transition to business

[05:23]

Suppose you are looking to reposition, and the course is solid already, and there are many people I know who are teaching excellent material. In that case, they have been teaching it for ten years; that's precisely the kind of person I like to work with because they already know that they can get the transformation for their client. So spend some time working on your sales page.

Rebranding to your business

[06:58]

Most people are overwhelmed by the basics because they never signed up to be a marketer. I have so many people come to Dusti who are not familiar with social media, and you don't have to use social media. But you're going to have to learn how to do something else.

Finding a client

[10:00]

First, you need to be in a position where you can be picky about who you work with. If someone is not ready to take the course or not fully equipped to undergo certain courses, stop working with them. It ends up just like they waffle; they are not as good at making decisions throughout the process.

Achieving certain goals

[15:58]

Always have a positive mindset and make your mindset work. Think that whatever somebody was trying to show me off my mindset work, that they were just privileged and out of touch and it's challenging to maintain the level of consistency and capacity. If you don't have the support, you need and part of that is a mindset.

Growing your platform

[17:16]

If people aren't sending you hate mail, you're not. You don't have a strong enough opinion. Pinterest is an underutilized platform for most entrepreneurs right now. It's visual; it doesn't require your face. And ads are a pittance in comparison to Facebook right now, so you can pick another platform.

Importance of branding to business

[19:54]

Having a single person to talk to can help you sell your business. If the offer is not specifically directed at one person, it will not convert. If you're struggling right now to get a recommendation of any kind to reverse, I want to encourage you to go through your sales page. And think about the best client you've ever worked with.

Conclusion

[25:00]

Pick the one thing and eliminate all the extras to the best of your ability. The best way to gain traction quickly really is by putting all of your efforts behind the one thing.

Discover how Dusti Arab runs through creating processes in her business and clients by visiting: http://www.thereinvention.co

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Differentiate people who are succeeding and who aren't.

[02:45]

Always put your focus and attention into why it's so hard and how it's so challenging. And now people are in spending money, and now you're down this rabbit hole of total lack, and it's untrue. You can turn to the other side and show having their best years because their focus and attention is on the long game on having fun and serving and being in the process and not being afraid to pivot when they need to.

Achieving Success.

[05:13]

There are two things to hit your highest levels of success. One is trusting yourself. The other is being the fullest expression of yourself. You need to be connected to that future version of yourself and everything that you've been hoping for done. If you want it, it's already in existence; you need to get out of your own way so that it can arrive and when you start to make choices from that place.

Leveling up your business.

[07:30]

If you want to level up your business, the first thing you need to do is you have to be doing conscious and subconscious work for the mindset to work to real effect. Start learning what it means to do actual mindset work.

Patience is a Virtue.

[13:42]

Impatience will kill your dreams. Therefore, we need to acknowledge you're on this journey and you're moving into the unfamiliar all the time. It's very important to know your mind-body doesn't give anything if you're successful. Start to focus on the outcome and look at the fact that I'm not there yet. Now, start to open myself up to going down the slippery slope of comparison.

[17:18]

When you employ patience and appreciation for that thing that you're working towards, as if it's already with you, now you're in abundance.

Conclusion

{19:59]

You are worthy. You are significant. You matter. You are lovable, and you have all the power, and you've had the power this whole time. You just had to learn it for yourself.

Discover how Tracy Litt runs through creating processes in her business and clients by visiting:

www.thelittfactor.com

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

Coming up with Strategies

[02:23]

Many entrepreneurs realized they are doing their strategies the wrong way. Just like how Amy spent a lot of money only to comprehend that she spend most of in marketing without the appropriate sales strategy to back it up. She watched her clients spends tens to hundreds of thousands of dollars working with “Facebook Gurus” and not come up with sales justified for the price. Amy prove their sales system and client acquisition first before asking her clients to put money.

[04:55]

Restructure you’re a high-end and high-relevant offers because you don’t need to a huge lead volume to deal with as long as you meet the revenue goal. This pandemic, where problems pops almost every second, is your best opportunity to figure out what to fix and position it to a high price point. Next, figure out who is the right client for your offer and most importantly, have an irresistible ask that would want them to say “Yes.”

How to get people say “Yes”

[09:02]

The objective is to get them to a meaningful relationship-building conversation with a bridge script that will transition into a sales experience. Amy shares her top three performing strategies:

• Hosting a quarterly online summit
• Inviting people to her podcast to start that “conversation”
• Ensuring that you have the right closing strategies and sales support without doing everything yourself.

Things you can do

[12:36]

Play to your strengths and figure out what you want to do. Doing interviews like podcasting creates a quick conversation because you can book someone, have a sales conversation, then close. Online events like lead generation events and selling events are excellent for high-volume leads.

What should be your mindset

[16:07]

When you go into a conversation, always have the mindset that you can add value to any person and at the same time, that person provides value to you – it goes both ways. Operate under the assumption that all humans are amazing. See how your connection with them works out because conversation can lead to something mutually beneficial with confidence to “your value.”

What doesn’t work

[17:45]

Facebook ad funnels is the number one culprit. Many people are urging you to jump in without the proven sales scripts convert and whether your offer is positioned well or webinar that leads people to sale. Stop thinking that your “Facebook Gurus” business model works for you because these people spends tens of thousands to millions a month – and you don’t want to spend that much. Running a launch model without an email list is not a great idea as well.

Where to start

[21:15]

Build a client acquisition funnel. Try it, and if it works then add another. You don’t need to do multiple things at once and even though you need seven different lead generation strategies, do it one step at a time. Don’t immediately jump to another strategy when the first one failed. Stick to it, tweak it and figure out what works and not.

Words of Wisdom

[24:00]

Business is not magical, it’s formulaic. When you are facing challenges and struggles, don’t take it personally. You are still great, brilliant and smart. A hole existed somewhere in your system that foiled everything, and you need a second eyes to see it—you can’t see the picture when you are the frame.

Want to improve your business and assess where you currently stands? Amy has a Sales and Marketing Scorecard that you can use for FREE! 

Check out: http://amywalkerconsulting.com/scorecard

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Unconscious Block

[02:50]

The number one indicator that you are in the unconscious block is when you experience collapsing. It is a feeling when you suddenly feel to stop and start in what you are doing.

[03:32]

Your brain is wired to keep you safe, small, and stuck. Our brains are always going to tell us what is dangerous, what is not. It takes a ton of stuff to get the right strategy, but you must understand how not to be sucked into this like losing.

Recognizing and supporting your business

[08:06]

The first is to stop listening to your thoughts. The second is to ask your body, is this feeling belong to you and the third is to recognize fear as not being your own.

Proper mindset to grow your business.

[12:21]

"You have to own your value" is a key part of selling. Therese has seen the rise in salespeople who fail to sell because they don't know how to own their value. It does not matter if you're the right formula, the right system, if you can own your value, and the selling compensation.

Reactive State versus Creative State

[17:18]

If you do not feel your chronological age, you are regressed. A child should not run a business. You must train your brain to go okay. Pause, okay, because what the magic that we have now is a thing called neuroplasticity where we literally can prune off. When you start hearing those repetitive thoughts, it's going to strengthen as opposed to awareness.

Discover how Therese Skelly runs through creating processes in her business and clients by visiting: https://thereseskelly.com/

Listen to Revenue Accelerator Podcast on:

Apple | Acast

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What do you see people screwing up when it comes to trying to do? 

[04:45]

The biggest screw-up is just doing everything backward and trying to get the quick payoff before you've done the work. Aside from that, people love shortcuts.

Natalie Expertise 

[05:47]

Natalie's expertise is in developing programs, online courses and certification programs which she already mastered when she works in the hospital and now apply to entrepreneurs. The biggest thing that she sees people going wrong with is that everybody wants that passive income and wants it directly like wanting to put in a little bit of work.

[08:36]

When you have got the right system, the right audience the right offer, then when you turn on the launch strategy, you could make six figures very quickly.

Building Courses

[10:37]

People are moving towards their cores. It is just a natural progression and expansion of what they've already done. We did not stand up and run a marathon when we are two months old. It just becomes easy when you do it through the natural progression.

Experience doing the course.

[15:22]

The pathway, just depending on what you're looking for, in your business, where you want to go, the path doesn't have to be strictly one on one group course.

Conclusion

[22:07]

You should start to create your programs and products now.

Discover how Natalie Lavelock runs through creating processes in her business and clients by visiting: https://natalielavelock.com/ 

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

What are people doing wrong when it comes to managing change?

[01:33]

A lot of people don't understand the difference between the fact and what they feel. It's easy to fall back into the trap of the pity and the sympathy and the comfort, the attention that we get out of failure and staying stuck there. And if you're trying to level up your business and jack yourself up a notch, the best thing you can do is have a really good understanding of how change works, where you may be seeing it in your life, and what you can do differently to mastery.

[02:52]

Most of us don't work with the change unless we choose to change. We plan the difference, and it goes exactly like we wanted to. Most of us are just plain flummoxed. If you change, it needs to make a comeback look because of how it makes us feel.

Adapting the process

[07:21]

The feelings are the things that get us. We might not recognize the emotions that we have related to change and may say it's about something else. Recognize those feelings that you feel that tell you that a change is occurring are only flags. You don't have to do anything about them. Just recognize their flags.

[08:56]

When you get to the point of what I will realize, we learn through either a process that is inherently somewhat self-abusive or that can be self-nurturing, more with you go when you go with self-nurturing when you teach yourself through acceptance, instead of judgment.  

Change as an opportunity.

[11:33]

It was adding it to the perspective that was always a problem. And to realize that even the things that look dark and despairing and dishonor unfortunate that good things will come from those even though it may take a long time it will be, it may be harrowing in the process. That means that you have to give up, fail, live down, and it's like now let me get down to building the life I've been talking about building for years.

Role of external communication in managing change.

[13:47]

The right way that you communicate with your base becomes critical during times of change. Using the language of choice that allows people to feel that they have some control in their environment. Talking about stability instead of the upheaval, acknowledge its focus on the strength that is coming.

Conclusion

[20:48]

Doing the things that we know to do to help people excite themselves about picking the change that is most important for them to master.

Discover how Elizabeth Power runs through creating processes in her business and clients by visiting: https://www.elizabethpower.com/home

Listen to Revenue Accelerator Podcast on:

Apple | Acast

Hosted on Acast. See acast.com/privacy for more information.

What is the “Real Business Stuff”?

[01:35]

The real business stuff can be sales, generating leads, converting leads, finding profit, financial problems to even mindset changes – because everything comes out from the mind.

Mindset Issue

[03:12]

Most entrepreneurs encountered the word “The Shiny Object Syndrome” but it is a misnomer. Dominic suggested to replace it with “Profit Killing Distraction.” By nature, it is extremely challenging to stay focus and it is something everyone take it lightly. You need to realize that your greatest strength can be your greatest weakness and by reframing your mind from the “The Shiny Object Syndrome” to  “Profit Killing Distraction,” it changes your entire thought process.

[05:35]

Stress is normal for business and ironically, healthy amount of stress keep you focus. But when you allow yourself to not focus adds up over time. Understand that focus is not constant without care.

Getting Back into Focus

[07:38]

Your career correlates to your behavior or state of mind. If you cannot explain your normal daily routine, then something is wrong. Getting yourself distracted on things unrelated to the growth of your business, like doing the laundry or other menial tasks, are best delegated. This is a tactical approach. What would your day looked like when you have those unrelated things get out of the way and focus more on the things that matters to you?

Dipping your hand to many things at once

[10:58]

It comes down to honesty and humility. Honest enough to realize that you cannot do it all and get it done and have the humility to be okay with it and ask for help when you need it.

Alignment

[17:47]

The people who have aligned their passion to their business model are the most successful. Even if you niched out to have that passion aligned is better because you understand the language—you know the things inside and out. Stop chasing the money and fell into the trap of doing the things you don’t love. Although you might love it eventually but don’t hesitate to step back.

The Sphere of Genius

[23:47]

Create a column that contains:

1. List every client you had

2. How much money you made

3. Did you enjoy the work you did? (Rate from 1 to 5)

4. What industry are you in?

From this exercise, have your clients grouped up and start the sphere of genius. You will find and be amazed at how many of them are in different levels. It allows you and themselves be aware of where they are now and you can start thinking ideas for their growth based on their data.

Learn more about Dominic Cummins on:

Website: https://theapexpath.com/

LinkedIn: https://www.linkedin.com/in/domcummins/

Twitter: https://twitter.com/domcummins

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Kim’s Calling

[01:33]

Kim believes she identifies with her clients especially on their unique struggles and background. It allowed her to be the bridge in helping them propel their business. Prior to coaching, Kim was a business owner herself who struggled. Her pregnancy was her “scapegoat” to go after her dreams and start building her e-commerce brand. Her success enraptured other people that led her to start her mindset & coaching business.

Mindset Issues and Blocks

[05:16]

The worthiness of receiving a sudden influx of money is one of the challenging issue to handle. The guilt and shame thinking that the money you are not worthy of receiving it and in turn it is not your reality. Your subconscious mind is pushing it away and how can you scale your business if that’s the mindset you are in? For Kim, nothing is wrong.

Positive Mindset

[07:35]

Enforcing positive mindset should be a lifestyle. You hear these personal development terminologies in business on different mindset styles and you have to go through that “thought work.” Understand that staying positive is part of you and your lifestyle and start positivity in the first 15 minutes of your day. Set intentional thoughts of what you want to create is important because when you create something new, you become someone new.

God’s Role

[10:40]

God created everyone to prosper. He gave everything we need but we are clueless on how to access the resources he made for us. We live not to make the world better but to choose which world we want to be in—life or death. When you think about the positive things, you choose life. Otherwise, you choose death.

Learn more about Kim Springer on:

Website: https://www.visioncoachkim.com/move

LinkedIn: https://www.linkedin.com/in/prkimberly/

Facebook: https://www.facebook.com/ManifestWithKim/

Clubhouse: https://www.joinclubhouse.com/@visioncoachkim

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When is the right time to evolve?

[02:10]

Dana finds it ironic that chaos is the main reason why people evolve. The constant questioning if you can still do more but hesitant if you are doing the right thing is the reason why you need to evolve.

State of Lack vs. Desire

[03:39]

Maintaining yourself in the space of indecision is the culprit of why you hold yourself back. Stop being passive-aggressive because indecision means no action taken, and without action taken, there’s no results to see. It is crucial to identify your goals, talk about your core values, and see if your actions align with your core values.

Why should you be connected to your “why”?

[05:39]

Desire does not equate to having action taken. If you keep yourself in a state of stress and conflict, nothing works out because you are imbalanced and off-track. The structure is still there, but it’s not in the right path. Aligning your core values to your goals, mission, and vision are important.

[08:11]

Understanding what drives your team sets a leader from the rest. That’s the time where you can showcase to them that you are a capable leader who can appreciate their efforts and get the best out of them.

Dealing with Chaotic Energies

[09:15]

Pause, breathe, and remove yourself from that chaotic space. Ground yourself to get back to your sense of well-being. If things went wrong, acknowledge it and address it appropriately. Come together with your team and solve the problem altogether as one unit.

How to recenter yourself

[12:34]

Go outside and walk. Be with nature. Drink room temperature water or hot tea. Use that time to take a moment for yourself and recenter. Pause, breathe, and assess yourself. Most importantly, do things that make you feel good to reset your energy.

[17:10]

Be your authentic self. There are millions of marketers out there but the reason why people choose someone is because they do something unique and it speaks to them. Have a niche audience and take your experience and passion to connect with them.

[18:17]

No man is an island. There is strength in numbers and leverage that strength. Your expectations are crucial to have a solid and robust partnership to work things out. Lean to the support and network that you have created for yourself. If you do not have one, then create one.

Dana’s Advice

[23:06]

Be honest with yourself. Set goals and genuine core values that speak to you. Declare things that are non-negotiable in your life and tend to it. If you love your work, then be honest about it. Learn how to differentiate your priorities to your responsibilities and ensure to make time to do it and experience it—these are non-negotiables.

Learn more about Dana on:

Website: http://inspiredlightwork.com/

Facebook: https://www.facebook.com/InspiredLightwork/

Are you an executive? Check out: http://csuiteconsults.com/

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Inability to Feel the Control

[02:34]

Kelly finds out that most people think letting go means the inability to control. The disconnection between control and letting go had always plagued the minds of his clients. Letting go of that control pertains to the “real” you being in control.

What blocks people to success

[04:56]

Imposing yourself to achieve the same success as someone else blocks “your” success. This self-sabotage that comes up is the reason why you don’t succeed. The limiting beliefs and tribe mentality are some of the hindrances as well.

Staying Positive

[06:41]

Positivity is a constant thing to do every day. Waking up in the morning and starting your day with a 10-minute meditation to recalibrate yourself from 1–2% have massive difference than doing nothing. Take a second to switch out your mind of what you are doing and it keeps you from doing things altogether.

New Information

[08:18]

You get more value out of your time as you get focused. Kelly teaches the importance of “original thought” where flight and flight situations are impossible. You cannot bring down the surge of new information to your mind.

Self-Sabotaging Mechanism

[10:52]

Stories are important in finding self-sabotages. If there is the power to remove all of your problems, would you still be “you”? No. Because your struggles and triumph make your story and taking that away does not represent you anymore. Worrying about things that could happen in the future is anxiety. You can never fix the future. Slow your mind down to present and that’s all you have to do.

Staying in Present and Planning for Future

[13:05]

Writing things down that comes to mind, or speaking it out and recording it makes a big difference. Getting your ideas out is powerful. Even if your ideas lead to nothing, you at least have the room for more thought to come in.

Kelly’s Goal

[16:20]

Kelly's reason for existence is to end mental suffering. Even though it is ambitious and seemed like a fleeting dream, he cannot simply ignore the mental suffering of other people when he had the tools to assist them.

Kelly’s Parting Words

[19:17]

Focus takes training. Take a deep breath, slow your mind down, and don’t necessarily believe anything that comes to your mind. If you don’t know the answers to your questions, it’s okay. But once you realize that there are solutions, meditate and slip into that “gap” of nothingness. Even if you are only 10 seconds in that “gap,” you can slowly expand it because it helps you in the long run.

Learn more about Kelly Fisher on:

Website: http://bestanxietysolution.com/

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Growing the business

[01:17]

If you want to grow a business while spending more time with your family you need to have systems and processes in place.

Most important system to have in your business

[02:28]

It depends on where you are and what you have in the business. Having a critical number that you can reach within a year, if you reach it will motivate you.

[04:15]

If you don't have a clear system in place, it can be feeling like you're not moving forward.

Critical Factors you should track

[4:38]

You need to track your critical number; it shows how the business is growing. You have to know your net worth. Having these very clear, helps with making those important decisions clearer.

Purpose of systems

[07:07]

The main purpose of any system is to get the behaviors or the thought patterns, or the story and the clarity that you want out of you and on paper.

Measuring Success

[09:05]

People tend to forget all the questions and all the challenges they were facing in the moment, being able to capture those aspects to avoid them in the future is power. You don’t have to micromanage people, you can coach them to success.

[12:43]

Think on how you can optimize. Create a system where you can pinpoint or organize the things you need to focus into to, to create more ease in your day.

Biggest Communication Issue

[15:36]

If you think about how to raise to a bigger standard. It's a leader’s job to think like a thought leader to be looking forward. We take things too personal which can also be a problem in communication.

The most important skill set people need to continuously improve.

[21:52]

Influence skills or communication skills can change how you run your life. It is a skill you need to continuously improve. Think of how you can impact your team and even your clients, and help them step into a better version of themselves, so they can become their best version of themselves and overcome any fears they may have. 

Get to know Geraldine by visiting: https://www.facebook.com/GeraldineSchmidTheStoryWeaver/

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What is it that you're really trying to gain out of your business? And how do you want your life to look with regards to your business?

[1:31]

A lot of people don't talk about or focus on creating a business and doing all the work and hustling and all that that is required, but they forget to build a business that supports their lifestyle instead of modifying their lifestyle to support the business.

[3:01]

So many people don't really think through the big business decisions and sometimes bigger isn't necessarily better for a lot of small businesses. There is kind of this hump where you go through and you're trying to make more business in order to pay your employees that you're making less. Or the same amount of money, but you're working more hours.

[6:41]

You can bring in all the leads in the world, but if they're crappy leads and they're not converting, that's not worth it.

What is your best strategy for them to be able to continue to grow their business?

[12:54]

So the strategy is usually going to be to sit down and say, okay, so what do you like to do? How do you like to spend your time? Are you somebody who likes to do public speaking? Are you somebody who likes to do podcasts? Are you somebody who likes to write or are you somebody who prefers to throw money at a funnel?

How often do you run into that as being like one of the blocks of people achieving more success?

[16:50]  Not too often - a lot of my people are selling products and services, they’re professionals and they already tend to know who they are and who they’re helping, but they might be trying to target a slightly different market.

How do they check in to make sure that their message aligns? Like

[17:32]

Interviewing people who are in your audience is the best way. Listen to the words, language and messaging that they use when they say “here is my problem”. It's when you talk to somebody and they're like, you know, Hey, I want to fit into this dress for my high school reunion. And I want it. That's a fit amazingly.

[18:40]

Listening to and mirroring back those questions is one of the most effective ways to close clients. Listen in and mirror back what they're saying to you and say, great. That's part of what my process helps you accomplish.

Get in touch with Haley Gray!

fierceleymarketing.com

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Life Experience

[0:22]

Sherri’s company offers Facebook marketing and Facebook ads services to entrepreneurs all over the world. She had two kids, it was just going to be a part-time gig that she did to get me out of the house a couple of times a month teaching workshops to local business owners and setting up their Facebook, Twitter, and LinkedIn.

Setting your price

[7:14]

The key is I never give up, I've done I'm relentless in personal work, and I never give up; I'll quit for five minutes. And I walk away for like five minutes.

[9:07]

the only thing that's different between these people having success and me having what I'm having is my level of self-confidence.

[10:09]

the whole key is being in question and not looking for the results. Anything you chase tends to run.

Helping clients achieve goals. 

[11:57]

Sherri helps people get massive visibility for their message on Facebook. She says she's seen clients who stop talking about the process and start talking about their results. One client saw an explosion go off in her head when she realized she was writing for them; she helps people get clear on that message and speak so that their community hears the impact and then uses Facebook to get visible and repetitive.  

You need to do Work. 

[15:16]

You must still be here and still having to build up your social and engaging and helping. You must have a concern about it. Facebook advertisements are not the holy grail who will only do it alone. You can't just create an ad and reap the wealth.

[15:49]

Look at super successful people. They already know how to close. They only know what the copy needs to be. They know what image you know their message in their community. And then they repeat them.

Effectively using Facebook. 

[17:21]

Sherri personally loves Facebook, but what many people don't realize is that if they take the time to use it, the way Facebook wants you to use it. If you use the correct profile image, you create the right retargeting audiences in the ads manager, and you can retarget those who engage with your page.

[18:30]

Facebook wants you to do business on your business page, not on your profile. If you take the time to use Facebook properly, Facebook rewards you. 

[19:14]

Facebook has challenged page owners to be more interactive. Facebook tracks that and gives your next post even more reach. It rewards retaining, engaging, informative posts.

Increase Engagement

[20:40]

You cannot run ads to the members of your group or to your group directly. You cannot retarget anything in your groups. Retargeting is where you have a connection with somebody already.

[21:53]

You can grow your ad your group using ads by sending people from your ad off Facebook to a landing page with an excellent copy and a great call to action and a button that takes them back to your Facebook group. And you can now retarget those people who landed there and ended up back at your group in other ads.

Things you need to do on Facebook.

[23:23]

You need to be doing Facebook Lives. People love Facebook Lives as long as you are clear you don't just get on a ramble endlessly. Make it short. Deliver something of value to your audience so that they can watch. Retarget the people who watch those videos and invite them to a free offer.

Executing Ads.

[26:33]

Many people think all they have to do is run a Facebook ad, and it'll be okay; they're running the wrong kind of ads to the bad people at the wrong time. Facebook makes it easy to run ads, and they make it look easy to execute ads.

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How people make money. 

[2:08]

In nonprofits, sometimes, all they think about is the dollar amount at the end.  How much time and effort, and energy is it going to go to raise whatever it is? So a lot of times, if they took that time and leveraged it differently, it might be more effective.

Building Relationships

[3:38]

If you don't understand the relationship or the perspective of that relationship, you're going to send them the wrong message, and they're not going to be engaged.

Better Connection to People

[5:44]

There are a lot of questions to donate to charity. There may be a lower degree or a beginning level of discomfort. It could all be about your mother having cancer or your grandma having cancer. And what they truly want is a way to sustain their lives.

Understanding Rejection

[10:01]

You just must understand and take yourself out of it. 

Key areas in Non-profit

[13:08]

Timing is key in the nonprofit world. You can put all the messaging out that you want, but it won't reach them if it doesn't touch them. It's a tough thing because it's so individual but buying is personal.

Rubik's Cube analogy 

[15:36]

When he was a kid, he spent his time playing Rubik's Cube, and when it just got me thinking about, you know, there are processes for how we solve problems. And for us to understand that everybody's going to get to result differently. We can't just say, here's my system, throw it on them, and it's going to work.

You need to act.

[18:17]

People in the nonprofit world can't slow down and evaluate their work. You slow down, assess your work, and figure out what you could have done better. He believes coaching can help you become more effective and efficient in your work. Tom thinks that's the beauty of coaching. It's straightforward, but it's not easy.

[20:23]

It's one thing if we want to get it done and get it out there. Sometimes action is better than inaction. You're so ingrained in what you're doing that it's hard to step back and remember.

Being Successful.

[22:08]

Tom thinks it's always evaluating where you are. He says you can have success but sometimes that you get lucky, and you have success.

[22:34]

He felt that every time where he had that feeling of like he really was able to sustain and do something significant.

[23:23]

A look at your perspective on leveling up. What do you need to do to see yourself at the next level? What do I need to change about the words I use and the people I spend my time with? You must have a plan.

Getting more Donors and Clients.

[28:18]

You know that many times people who run an agency get in the way of egos. Let me find the most brilliant absolute people I can do the stuff I can't do. And let me know how to make their path clear.

Embodiment your Mission

[30:16]

Your mission is all based on that phrase; what is your Why? Why are we doing this? What is the point of all of this? The why is because you need to make more money, great. Tom thinks having competence in, what your mission is, what your why is, and how you're going to get there makes all the difference.

What is your Why?

[35:14]

Tom wants to help the world figure out how to be better at what they're doing. Because he knows there are a lot of people out there who struggle with, he struggled with it at times. It's going to help you move forward. And so when you have those types of people, it just made my world that much easier.

https://advancementdesigns.com/ignite-your-nonprofit-organization.html

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One-on-One vs. Group Discussions

[02:05]

Based on Megan’s experience, group discussion is better. She found out that her clients who worked one-on-one paled compared to those who are in groups...which far exceeded the results. Seeing other people doing their thing invites you to elevate yourself, thoughts, and actions that you are taking. One-on-one on the other  hand felt like telling the same story over and over again, every single week.

Building a Community

[05:10]

Building your own community at the free level is crucial from a marketing and leadership perspective. A Public Facebook Group which you can treat as an organic funnel that allows you to generate leads outside your Facebook group or other social platforms. You need to create content that gets the attention of your ideal clients, and it should be accessible to them for free.

Identifying the Structure

[08:10]

Megan would talk to her client and figure out what would work best for them. Most coaches do not realize that they have a system or process that their clients could follow. It all depends on what assets, systems, and support you have in place.

[11:20]

The last thing that you want to happen is having more people in your programs means many problems that you need to deal with. You should always be ready for any problems that may arise at any point in time.

Leveraging Group Programs

[16:44]

You take the old-school traditional launches except it's all automated. It is about being a leader inside a community, bringing in ideal clients, providing valuable content to them, and go live for nine days in a row with your cart opened for five days – you can fill your programs this way.

Consistency

[18:45]

Megan’s golden ticket is to simplify. The faster path to cash is simplifying your offers but it should be offers that you could be selling all the time. You want a business model that allows people to say “Yes!” to you programs monthly, and it should be duplicatable.

Facebook Group Engagement 

[22:25]

When Facebook Groups don’t  have as many engagements as anticipated, it is all about changing your mindset and understanding that you are the leader of your community. It’s your job to ensure that you are creating content that would allow your members to engage through that content.

[24:22]

Any person who joins your community is the most excited about your offer in the first two weeks. You should have a rhythm and consistent content that you can post daily or scheduled – it can be a status post or Facebook Live.

Conclusion

[29:16]

Niche yourself way more than you think. You don’t know how to create the most potent and prolific content that will magnetize a certain individual. The tighter you can niche yourself, the better. Otherwise, staying broad will be difficult for you to fill that program. If you can’t describe a day in the life of your ideal client, and what they are thinking, you have not narrowed yourself enough.

Learn more about Megan Huber on:

LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/

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Importance of being consistent on your content

[02:20]

Loving what you do and what you create is the key to creating consistent content. Being comfortable in knowing what you want, being consistent gives great options on creating content.  

Building the Influence

[8:16]

Find the most important people on your network and never be shy to reach out and offer support.  Creating bonds and sharing experiences turns into affiliate promotion and opportunities. 

Overcoming Problems with the level of confidence. 

[11:55]

Realizing Everybody's kind of the same. If you want somebody to see you, as a buddy, treat him like a buddy.  Having a referral system kind of on steroids can create momentum.

[14:28]

Asking curious questions can get you the comfort and not stick to the same boring stuff.

Establishing Roots on Podcast

[17:52]

Before thinking tactics and strategies get a clear vision on what you want to put out there. Create a system to support your “whys’

[20:02]

Creating a systematic background can help you figure out potential episodes for your podcast. Think of the next step. Think what people want after what you created.

Things to think about on a Podcast creation

[23:15]

Having bigger names on your podcast does not necessarily mean you will get more views or downloads. The ones who are a little more established are more likely to share and mail everyone about the content.

Leveraging the Podcast for SEO

[26:37]

Having an email list and show note pages can create a great SEO backbone. This can help being on page one for the guest’s name. 

[29:39]

Get familiar and delegate it. Being familiar with how it all works can help you get through it. 

Being transparent with your audience.

[33:23]

You can't do anything better for the people that are paying attention to you.  The more that we give freely of ourselves and others, it’s the best we can do for our audience.

Process on repurposing content

[35:51]

One of the most necessary process is the batching process. This will create a system where letting people schedule episodes whenever it made sense for them and not being very protected with our time finally stopped. We have a process to have the conversation that creates a bridge between the guest and ourselves, we have like a 20 minute conversation with each other before each episode.  That preparation just makes so much of a difference with the quality.  

Value the Relationship rather than the Transaction

[41:22]

Cultivate relationships not just with the audience but also with the guest.  We send a thank you email and video after the podcast about how we can further the conversation.

[45:14]

Check in with the people who are really helping you out. Be accessible, always have a personalized touch on your accessibility to create more a solid relationship. This builds a bond to your audience.

Podcast for Lead generation or Vanity metrics

[47:49]

Focus on the engagement you are getting. You will see the growth of your business based on the connections you are getting.

Creating the most impact on Repurposing.

[52:22]

The “note strategy” is effective on getting to your leads, they have to join the group, and then request them via email - they can get the 4 most recent for 2 weeks, then they are locked into the membership area.  Video for every episode, which the full-length video goes on YouTube, little clips of those videos also go on YouTube in their own little playlist. They get repurposed into LinkedIn videos, they get repurposed into Facebook videos, Twitter videos, Instagram.

Monetizing the Effort

[57:34]

You can use sponsorships and bundle it to other things in your ecosystem. They could sponsor your physical newsletter, they can sponsor your email list, Facebook group. You can also do paid newsletter memberships and affiliate marketing - plugging affiliate resources in newsletters in your videos and YouTube.

Tips on starting a podcast

[1:03:37]

Think it through that, like, what's your Why? What are you going to do? How does it attach to something you already have in your business, because most people don't create that attachment...that indirect path into revenue.

Create your system to make it moving.

Get to know more about Joe Frier and Matt Wolf and get their free pod hacker playbook: www.hustleandflowchart.com/revenue  

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[1:33] What would you tell someone who doesn’t know how to receive?

It ‘s not just wanting to receive. It’s understanding your blocks around receiving in all areas of your life. We all have limiting beliefs and subconscious thoughts that are underneath the surface. If we don’t believe that we are deserving of receiving or we neglect to receive, we’re not allowing ourselves to receive more.

[5:25] How do you release those bad energies?

One thing that you can always do is you can always ground into the earth. So like on grass, or with trees, in the sand, and dirt. Just imagine yourself releasing all of that energy from your body or space into the earth.

[6:51]

It’s really good to just release that because you don’t want to hold on to that tension. If you had anything that you feel dense and negative in, release it because people can feel that density. People can feel that heaviness when you go to your next session or networking.

[8:25] How do you stay into that higher energetic vibration that attracts abundance and helps you receive?

People want a higher energetic vibration right into their lives. That’s what they’re attracted to.

[9:25]

Look at where you are coming from and what your intention is as you’re going in. Start to be very aware of “Am in that place of desperation or am I in that place of total abundance.” If you trust that everything is going to be okay, if you trust that whatever you believe, in that the right clients will always come to you no matter what, then you don’t have to be in that lack. Don’t go into the fear.

[10:47]

Write down all the different ways that clients could come to you potentially—brainstorm so that you don’t focus on that one person.

[13:04] How does this concept of receiving and working through past traumas and rewriting scripts helped your clients?

A lot of people get branding wrong because they want to be somebody else. It’s not that you can’t be somebody else. We can always create our own identity of who we want to be, but if it’s inauthentic and we’re doing it because we think it’s going to get us somewhere, that’s not authentic to who we are because we talk differently. We act differently, and we have different values.  

Authenticity

[14:25]

You really got to understand who you are as a person and understand your own soul, understand your essence, and really understand what you want to put out and your flavor of it in your way of doing it because otherwise, if you try to do something through somebody else’s way, it’s not going to work.

[14:44]

You can have inspiration, but then just shift it into how you can make it yours and authentic in the way you express yourself. Be very clear on owning your stand, your message, and what you’re here to share.

[16:46]

Try to find who you are as a person authentically. That’s where your brand comes from. Once you know your message, what your voices are, how you speak, and do introspective work, then you hire the branding person to help you bring that to life.

[18:29] How can you step out without the feeling of vulnerability?

[18:46]

There are so many layers to that because it is a deep dive into your stories and how you showed up. The process is really starting to be aware. Awareness is a key to starting to make a shift and change because at any point we can make, we’re making choices whether we follow our pattern subconsciously or we make a new decision. But you want to first start to be aware that that’s actually happening.

[19:46]

It doesn’t matter what you’re doing. Whether you’re in corporate America or you’re an entrepreneur or a mom, or whatever it is, you’re more in control of your life than you probably want to give yourself credit for.

Showing up Authentically

[22:10]

The more that you can connect to people authentically, the more they’re going to fall in love with you and the more you’re going to sell.

[24:30]

You really need to understand who you are and how you show up first before you do the marketing because your marketing won’t be as effective if you don’t know who you are. It’s like the foundational piece.

Learn more about Minling Chuang on:

Website: https://brandfameschool.com/

Facebook: http://facebook.com/minlingchuang

Instagram: https://www.instagram.com/minlingchuang/

LinkedIn: https://www.linkedin.com/in/minlingchuang

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[1:15]

Michelle loves working with her clients. She is very selective in who she takes on. Her clients are passionate about giving great content and making life changing transformation for their clients.

Facebook Ads

[2:29]

Far too much, without even testing the offer, people get to Facebook advertising too soon. And it's almost always because of the offer that Facebook advertisements crash. They know that their title is strong,  tested it to their warm viewers, and know that their offer will convert.

Importance of tracking things

[3:52]

The agency has a focus on ROI.  They have these beautiful spreadsheets that, day by day, bring in the data, so their clients can know their numbers. 

Best Advice about E-commerce

[5:50]

If you have just a little bit of cash to invest in ads,  and you want to dip your toe in the water, the place to dip that toe in with retargeting ads. Many of my clients do that before they start to go out for cold traffic, strong lead magnets are a great start too before they start to do like the webinar ads, which are much more expensive.

Marketing strategies don’t work.

[8:01]

One is the dollar-a-day strategy - or even $5 / day when clients would want to  only dip my toenail in.  You won't buy data quickly enough at that budget to quickly get back the information to analyze and make the adjustments, it’s just frustrating for you.

[8:56]

It's never set it and forget it. Funnels take constant changing and testing because the market changes your people, what they need is changing, and you have to constantly refine it to meet those needs constantly.

Marketing strategy to boost revenues. 

[11:32]

Facebook ads that are working are challenges. They haven't gotten old. Currently, we're running one right now, in the productivity niche, and that got 700 leads for less than 75 cents. 

[11:55]

What I've seen is still, the challenges are still great; people love them. They love the small actionable steps that they can do. And then you are seeding the offer all the way along and then giving the offer at the end.

Keep Swinging. 

[14:27]

Michelle thinks it's just the grit is just that you just keep swinging the bat. No matter what stage that you're at, it's always going to take testing and refining.

RESOURCES:

www.MichelleBridger.com

www.MichellesFreeGift.com

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Cold Calling

·        John Molyneux is the bestselling author of Sales Samurai Master. He believes and promotes cold calling as a way to drive sales. People don’t like the idea of selling and much less cold calling, which is why it doesn’t work for them. Cold calling is a numbers game and still an efficient way of finding new clients and leads.

·        The fear of rejection. Many people including you are afraid of the rejection you’re likely to receive, but once you get used to it and focus, it will become easy. The secret is to speak to as many people as you can to make money.

Change Your Mindset

·        Society instills in us that we don’t want to be rejected. Rejection from a cold-calling prospect is not personal, it’s about the product and it not being the right fit for the prospect. New salespeople don’t want to be told NO and have the goal of selling to everybody, which makes the idea of cold calling challenging.

·        Relax and be yourself. Be honest with your prospects by being brief, going straight to the point, and taking as little time as you can. Is cold calling marketing?

Who Benefits from Leveraging Cold Calling?

·        Majority of businesses. John suggests business owners be ready to cold call and lead by example so your salespeople can learn from you.

·        People fail due to the fear of not doing it. You have to get used to cold calling consistently to get used to the rejection. Cold calling has been given a bad name when it’s being done every day without people even realizing it. 

What Sales Experts Do That Others Don’t

·        Seasoned sales professionals have accepted sales as part of their makeup. John advises new salespeople to be authentic; selling without selling by being yourself and providing the needed help. You have to set sales to become great at sales, instead of thinking of it as a job.

·        Be your own best friend or your own worst enemy. If you tell yourself, you can’t sell then you can’t sell and if you tell yourself you can sell, then you will sell. Sales is a learnable skill that you have to perfect over a period of time.

Time of a Sales Cycle

·        The length of a sales cycle varies, but the techniques are exactly the same. John uses the same sales techniques he uses to close a $20 offer as he uses closing a 6k offer. You have to present value to your client for them to see it and buy no matter the amount of money they spend.

How to Cold Outreach and Cold Call

·        John shares a step-by-step framework of how he approaches prospects online by first following them, then engaging with their content, and then reaching out and adding value before starting to sell to them. You apply the same principles when cold calling but by being in the zone.

LinkedIn Opportunities as They Relate to Leveraging Cold Calling

·        LinkedIn is always going to be a good platform for business-related stuff and lead generation, especially if you have an expert on the side of lead generation.

·        John is currently utilizing Clubhouse to promote what he does and has been getting quality connections. He’s been hosting a small community that has more value than he can get with a huge community.

Why Cold Calling

·        John describes how he fell into cold calling after doing door to door which built him the sales foundation he enjoys today. He was driven and had the momentum to keep pushing with cold calling, especially because he’s passionate about martial arts.

·        Martial arts carry the same qualities, teachings, and techniques used in the sales cycle, making the two subjects to largely relate.

Follow-Up in Sales

·        Follow-up is vital and you have to have a system in place where you treat your prospect like a human being by pursuing them while still giving them the option to take their time. John suggests you strike thrice with a prospect if they don’t respond the first time before you move on to the next one.

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Link: http://www.chadrallen.com/.

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YouTube Rainforest Meditation: https://www.youtube.com/watch?v=P22Ug7S2N8Y

YouTube Chanel: https://www.youtube.com/channel/UC9aA79gGck-OIKvV58CMbWg