The AdPod

S4 E4 - Christopher Kenna - Diverse Media

Mon, 04 Dec 2023 14:46:19 GMT

In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology.

Christopher is one of the most vocal people to talk about diverse media, and in this episode Wayne asks what diverse media is, why it's important and what can happen when brands work with diverse media successfully.

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S4 E3 - Myles Younger - Knowledge Asymmetry

Mon, 27 Nov 2023 00:27:06 GMT

Wayne is joined by Myles Younger who is head of innovation and insights at U Of Digital. Myles experience spans all sides of the industry and in this episode Wayne & Myles chat about knowledge asymmetry, what the impact of it is, where it exists the most and how to manage it.

You can find Myles on LinkedIn here - https://www.linkedin.com/in/mnyounger/

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S4 E2 - Ana Milicevic - Media

Mon, 30 Oct 2023 14:13:31 GMT

In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.

Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for advertisers.

In this episode Wayne & Ana reference a brilliant article from the Sparrow One newsletter, which can be found here - https://sparrowone.substack.com/p/recalculating-the-new-math-in-media

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S4 E1 - Matt Sattel - SSPs

Sun, 22 Oct 2023 22:55:51 GMT

In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.

SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.

Wayne & Matt cover their evolution, their purpose, and what the future of them is.

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S4 INTRO - NEW SERIES

Tue, 17 Oct 2023 01:11:57 GMT

Welcome back to another season of The AdPod! In this episode Wayne is joined by a new co-host and they discuss what is upcoming for Season 4.

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S3 FINALE - Avinash Kaushik - AI in Digital Marketing

Tue, 25 Jul 2023 00:34:52 GMT

In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud.

In this episode Wayne and Avinash chat about the current inflection point of AI in digital marketing, terminology semantics, how AI can be applied in practice and whether AI will take all of our jobs.

It's a fascinating conversation and I hope you really enjoy it.

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S3 E11 - Paul Gubbins - Programmatic Sales

Tue, 18 Jul 2023 12:35:09 GMT

In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic.

Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in programmatic, barriers to programmatic adoption, acronyms(!) and much more.

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S3 E10 - Tom Triscari - ANA Programmatic Report

Thu, 06 Jul 2023 00:58:04 GMT

In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.

In this episode Tom & Wayne discuss;

The findings of the report
Information asymmetry
Misaligned incentives
Tips that buyers can take to overcome issues highlighted

The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

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S3 E9 - Digital Ad Job Market - Ed Steer

Wed, 28 Jun 2023 01:40:09 GMT

In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current job market (particularly recent layoffs) and what the future job market looks like.

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S3 E8 - US Data Privacy - Julia Shullman

Tue, 20 Jun 2023 12:51:48 GMT

This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard to keep up with, given the fragmentation of approach by state. However, in this episode Julia drops many knowledge bombs and opinion on what's important to know and where things are going.

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S3 E7 - Ollie Shayer - Retail Media

Mon, 05 Jun 2023 11:03:32 GMT

This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.

In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.

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S3 E6 - TPA Digital - Future of AdTech

Wed, 31 May 2023 07:17:15 GMT

In this episode Wayne chats with Dan Larden, Dani Stewart and James Diba from TPA Digital, a leading AdTech consultancy.

TPA Digital recently released a series of whitepapers on the future of AdTech which can be found using the links below and in this episode they discuss the future of each of these episodes.

Future of DSPs - https://www.tpa-digital.com/post/the-future-of-the-dsp

Future of SSPs - https://www.tpa-digital.com/post/the-future-of-the-ssp

Future of clean rooms - https://www.tpa-digital.com/post/the-future-of-data-clean-rooms-within-digital-advertising

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S3 E5 - Tom Denford - Media Agency Pitches

Tue, 16 May 2023 01:07:11 GMT

In this episode Wayne chats with Tom Denford who is the CEO of ID Comms, a global digital media consultancy. In this episode Wayne & Tom chat about media agency pitches.

Media agency pitches are quite an unknown entity for those on the outside, so in this episode, Wayne & Tom get into detail about why pitches exist, what makes a good pitch and how the pitch process is transforming.

Article referenced in the podcast on why & when to call an agency pitch - https://www.idcomms.com/blog/seven-reasons-to-call-a-media-agency-pitch

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S3 E4 - Rob Webster - Digital Measurement

Mon, 08 May 2023 13:23:35 GMT

In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, particularly in light of the changes by Apple, Google and regulators. Hope you enjoy!

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S3 E3 - Helene Parker & Shiv Gupta - Digital Media Education

Mon, 01 May 2023 10:57:28 GMT

In this episode Wayne chats with Helene Parker & Shiv Gupta about the role of education in the digital media industry. They talk about balancing 'on the job' education vs 'extra-curricular', whether or not graduates are ready for the industry when they enter it and also the variety of resources available.

Check out both of their company websites for access to them and their great content + knowledge:

https://www.heleneparker.com/

https://uof.digital/

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S3 E2 - Rachel Smith - Trade Press

Mon, 24 Apr 2023 12:10:14 GMT

In this episode Wayne chats with Rachel Smith the Co-Founder and CEO of ExchangeWire. They talk about the role of the trade press, how it has evolved and what to expect from it in future.

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S3 E1 - Dr Fou - Ad Fraud

Mon, 17 Apr 2023 13:03:09 GMT

Welcome back to a new season of The AdPod! In this episode Wayne chats with world renowned ad fraud expert, Dr Fou.

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S2 - Finale - Tom Goodwin - Reflect and Predict

Tue, 29 Nov 2022 00:03:32 GMT

In this episode of The AdPod, Wayne sits down with author, TV presenter and consultant, Tom Goodwin, on trends from 2022 and predictions for 2023.

This episode is full of interesting thoughts on remote working, monetizing time, brand building vs performance marketing, recession and trust.

Enjoy!

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S2 - E10 - Rachel Mervis - Programmatic Transparency

Thu, 20 Oct 2022 13:06:10 GMT

In this episode of The AdPod, Wayne chats about Programmatic Transparency with Rachel Mervis, Global Programmatic Capability Lead at Kimberly-Clark.

In this episode they cover how you can achieve it, why it's important and plenty of practical tips on how to bring people on the journey.

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S2 - E9 - Gurman Hundal - Managed Services

Tue, 27 Sep 2022 12:02:40 GMT

This week Wayne is joined by Gurman Hundal from MIQ to talk about Managed Services. Managed services have had a huge part to play in the growth of digital advertising but sometimes their value can be misunderstood - in this episode Wayne and Gurman talk about what makes a successful managed service, how they add value for advertisers and agencies and talk about the evolution of MIQ.

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S2 E8 - Ben Antier - CTV

Thu, 25 Aug 2022 09:00:38 GMT

In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.

In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV.

It's a great episode and hope you enjoy!

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S2 E7 - Alex Cone - Data Privacy & Protection

Wed, 03 Aug 2022 11:48:56 GMT

In this episode Wayne chats to Alex Cone, a Data Privacy and Protection advisor who has worked with companies like the IAB Tech Lab. In this episode Wayne & Alex chat about the industry solutions, existential privacy questions, global implementation of policies and much more.

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S2 E6 - Fern Everall - The Service Layer

Thu, 09 Jun 2022 12:55:30 GMT

In this episode of The AdPod Wayne sits down to chat with Fern Everall, Global Chief Strategy Officer at Hybrid Theory. They discuss the evoluton of the service layer, the different types of companies within it, the roles they serve and the evolution of them - particularly since the pandemic.

It's a fun episode with tonnes of real world experience and very rounded thinking.

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S2 E5 - Brian O'Kelley - Sustainable Advertising

Tue, 03 May 2022 11:44:21 GMT

In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode full of knowledge bombs and strong calls to action. Hope you enjoy.

Brian and Wayne reference a BOKonADS blog here - https://bokonads.com/how-ttd-saved-5387-tons-of-co2/

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S2 E4 - Ali Manning & Tylynn Pettrey - Custom Algo's

Wed, 20 Apr 2022 09:28:13 GMT

In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice.

In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.

A truly brilliant episode that is packed full of insight, stories and thought leadership.

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S2 E3 - Vinny Rinaldi - Programmatic

Thu, 03 Mar 2022 11:00:23 GMT

In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic.

In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode.

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S2 E2 - Mathieu Roche - TCF

Thu, 10 Feb 2022 13:20:35 GMT

In this episode Wayne chats with Mathieu Roche, Co-Founder and CEO at ID5, a user identification company for digital advertising.

They discuss the ruling from the Belgian data protection authority which you can find here - https://www.gegevensbeschermingsautoriteit.be/publications/beslissing-ten-gronde-nr.-21-2022-english.pdf

They also discuss the IAB Europe response which you can find here - https://iabeurope.eu/all-news/apd-ruling-clears-way-for-work-on-developing-tcf-into-a-formal-gdpr-code-of-conduct-iab-europe-statement-on-the-apd-decision-announced-today/

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S2 E1 - Ari Paparo - 2022 Trends

Thu, 03 Feb 2022 00:16:42 GMT

Welcome back to season 2! We'll keep chatting about big industry topics and this week Wayne is joined by Ari Paparo, Ari's Twitter is here - https://twitter.com/aripap.

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S1 - E12 - Data Clean Rooms - Tim Norris-Wiles

Wed, 15 Dec 2021 19:34:18 GMT

In the final episode of 2021, Wayne chats about data clean rooms with Tim Norris-Wiles from Habu. Data clean rooms have been a hot theme in 2021 and are going to be increasingly important for advertisers and publishers to synchronize audiences in a privacy compliant way in future. This is a great episode and we hope you enjoy.

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S1 - E11 - Mental Health - Fiona McKinnon

Thu, 02 Dec 2021 08:00:59 GMT

In this episode Wayne chats with Fiona McKinnon who is Co-Founder and CEO at Moment Company, a company which specialises in wellbeing. Fiona spent 20+ years in the advertising industry and experienced burnt out. In this episode Fiona talks about her mental health experiences, what led her to creating Moment Company and some tips leading into 'silly season;'.

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S1 - E10 - Podcast advertising - Michael Bayston

Tue, 16 Nov 2021 11:00:24 GMT

In this episode Wayne chats with Michael Bayston about podcast advertising. Michael is the Head of Automation at Acast. Michael has written about the pioneering work Acast have done with programmatic in podcasting, and that is here - https://medium.com/acast/pioneering-programmatic-in-podcasting-what-weve-learned-in-4-years-as-market-leaders-7698ba70377d.

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S1 - E09 - Attention as a metric - Mike Follett

Thu, 02 Sep 2021 01:14:08 GMT

In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Managing Director of eye-tracking company Lumen and the most knowledgeable person in the industry about this topic. This is a fascinating discussion and one we're sure you'll enjoy!

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S1 - E08 - AdTech - Ciaran O'Kane

Thu, 12 Aug 2021 01:37:16 GMT

Wayne is joined by Ciaran O'Kane, CEO of WireCorp and Founder of First Party Capital. Ciaran is one of the most knowledgeable people about AdTech in the world, and on this weeks episode Wayne & Ciaran chat about the renaissance AdTech is currently experiencing.

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S1 - E07 - Data Transformation - Lara Izlan

Wed, 28 Jul 2021 11:46:47 GMT

This week Wayne is joined by Lara Izlan, Director of Data Strategy at ITV. Many companies are going through a 'data transformation' but it is a commonly misunderstood topic. In this week's episode, Lara and Wayne discuss what it means, what's the point of it, and how it can be practically applied.

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S1 - E06 - Profit vs Purpose - Amy Williams

Wed, 16 Jun 2021 10:06:33 GMT

Wayne is joined by Amy Williams, Founder & CEO at Good-Loop. In this episode of The AdPod, Wayne and Amy discuss how companies balance profit and purpose. Particularly interesting in relation to online advertising and how companies convey their purpose through advertising.

You can read more about Good-Loop at https://www.good-loop.com.

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S1 - E05 - Publisher Monetization - Steph Layser

Thu, 13 May 2021 07:58:23 GMT

Wayne is joined by Steph Layser, VP of Advertising Technology & Operations at News Corp. In this episode they discuss how publisher monetization has evolved, and cover tonnes of topics including; header bidding, the role of Google, brand safety and the role of news publishers in society.

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S1 - E04 - DSPs - Cadi Jones

Wed, 21 Apr 2021 17:36:14 GMT

Wayne is joined by Cadi Jones, Commercial Director EMEA at Beeswax. Beeswax are a market-leading advertising technology company and in this episode Wayne & Cadi chat about demand side platforms.

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S1 - E03 - The IAB - Rachel Arch

Tue, 06 Apr 2021 23:00:09 GMT

Wayne is joined by Rachel Arch, Head of Partnerships at the IAB UK. The IAB is an internet advertising trade body and in this episode Wayne and Rachel discuss the role of The IAB and the work they do on behalf of their members.

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S1 - E02 - Privacy Sandbox - Paul Bannister

Tue, 02 Mar 2021 04:55:14 GMT

Wayne is joined by Paul Bannister from Cafe Media to discuss the Privacy Sandbox. Paul is a member of the W3C working groups focussing on how Chrome (the browser) can enhance user privacy but maintain an ad-funded internet. A fascinating conversation!

Paul's Twitter account - https://twitter.com/pbannist

Privacy sandbox intro - https://cafemedia.com/guide-to-googles-privacy-sandbox/

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S1 - E01 - Ad Impressions - Shailin Dhar

Thu, 11 Feb 2021 23:03:54 GMT

Founder and CEO of Method Media Intelligence Shailin Dhar joins Wayne this week to chat about ad impressions. New episodes from different industry experts will be released regularly so please SUBSCRIBE or FOLLOW to get notified of new releases.

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