Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

https://gaffincreative.com/podcast-equipment-for-beginners/

Website: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.

Bonus: How to Be a Great Podcast Guest ft. Joy Michelle of Called to Both

Tue, 31 Mar 2026 10:00:00 GMT

What makes a guest unforgettable—in a good way? If you’ve been following our series on podcast guesting, today’s bonus episode is the perfect wrap-up. You’ll hear from Joy Michelle—business coach and host of the Called to Both podcast—in an episode I asked to re-air here on Clocking In. Joy breaks down the often-overlooked art of being an excellent podcast guest with clarity and intention.

This is your crash course on what it really means to be prepared, present, and professional when you’re given the mic on someone else’s platform.

This episode originally aired as episode 95 of Called to Both with Joy Michelle.

Gaffin Creative's Podcast Gear Recommendations:

Mentioned in this Episode:

Episode 6: Your Business Needs a “Power Hour

Shure MV7 Mic

Logitech Blue Yeti Mic

Logitech Web Cam

PowerPitch Email Templates

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

Coach with Joy: joymichelle.co/coaching

Review the transcript: https://share.descript.com/view/ptnDsYyzrW0

Hosted on Acast. See acast.com/privacy for more information.

208: Should I Work with a PR Firm or Guest Pitching Company

Tue, 24 Mar 2026 10:00:00 GMT

Are you intentional with your podcast pitching? In today’s episode, I’m walking you through how to pitch the right way, whether you’re pitching guests onto your show or yourself onto someone else’s. Plus, I’m sharing how to be mindful when outsourcing your pitching with a PR company, virtual assistant, or team member.

Find It Quickly:

Normalize outsourcing (because it’s not the problem) (1:39)

Pitching guests onto your podcast (2:20)

Pitching yourself onto other podcasts (5:02)

Mentioned in this Episode:

Podcast Guest Research Assistant: link

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Website: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.

207: How to Be a Better Podcast Host (Without Burning Bridges)

Tue, 17 Mar 2026 10:00:00 GMT

Are you being the best podcast host you can be? In today’s episode, I’m sharing my top tips for selecting, pitching, and communicating with guests in a way that protects your reputation, relationships, and audience. Because how you host is a reflection of how you lead.

Find It Quickly:

Get clear on the actual goal of your podcast (2:07)

Guest selection is a leadership responsibility (3:06)

Pitch with context, not just credentials (3:51)

Confirm the topic before you hit record (4:58)

Host the conversation - even if it’s not perfect (6:05)

If you mess up, repair the relationship (8:55)

The Podcast Guest Research Assistant (9:48)

Mentioned in this Episode:

Podcast Guest Research Assistant:

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Podcast Guest Research Assistant GPT

Website: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.

206: Why Prepared Podcast Hosts Make Better Leaders (Even Beyond the Mic)

Tue, 10 Mar 2026 10:00:00 GMT

Have you ever shown up ready to record—only to realize the host didn’t know the topic, didn’t prep, and wasn’t actually ready to host the conversation? That’s what today’s episode is all about.

On this replay from the Laylee Emadi Podcast, I sit down with my friend and podcast client Laylee Emadi to unpack an experience she's seen multiple times recently as a podcast guest: hosts who outsource without oversight, skip alignment, and miss the responsibility that comes with leading a show.

Whether you’re a podcast host, a frequent guest, or a business owner who shows up publicly, this episode will give you language, clarity, and confidence to:

Understand how host preparation (or the lack of it) impacts reputation and relationships.
Navigate awkward guest situations with professionalism and integrity.
Build systems that protect your audience, your relationships, and your time—without sacrificing genuine conversation.

Mentioned in this Episode:

Podcast Guest Rejection Email Templates

Review the Transcript: https://share.descript.com/view/l2jfLkw0e54

Hosted on Acast. See acast.com/privacy for more information.

205: Women Are Underrepresented in Podcasting—Here's How We Change It

Tue, 03 Mar 2026 11:00:00 GMT

Happy International Women’s Day! Do you know the stats for women in podcasting? Today, we’re diving into the gender gap in podcasting, plus my reflections after 5 years of Clocking In.

Find It Quickly:

Celebrating 5 years of Clocking In (1:08)

The stats of women behind the mic (2:22)

Women in podcasting (3:21)

The team of women at Gaffin Creative (4:15)

Bringing more women in (not kicking men out) (5:18)

Women belong in the podcasting space (6:18)

Mentioned in this Episode:

Recording Academy Women in the Mix: grammy.com/news/women-in-the-mix-study-2022

Northwestern University Breaking The Sound Ceiling: northwestu.edu/blog/breaking-the-sound-ceiling

Sounds Profitable “The Creators” Report: thepodcasthost.com/business-of-podcasting/sounds-profitables-the-creators-report

USC Annenberg Inequality In Popular Podcasts?: assets.uscannenberg.org/docs/aii-inequality-Podcasts

Women’s Audio Mission: womensaudiomission.org/about

Midia Research: midiaresearch.com/blog/podcast-industry-tackles-underrepresentation-but-will-every-voice-be-heard

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Website: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.

204: What strategies can I use to improve the production quality and content of my podcast?

Tue, 24 Feb 2026 11:00:00 GMT

What makes a podcast sound professional and effortless? In today’s episode, I’m diving into three pillars of podcast quality: audio, content clarity, and intention. I’m sharing how you can easily boost the quality of your next recording and create a voice that listeners trust.

Find It Quickly:

Creating high quality audio (2:29)

Recording with content clarity (7:38)

Crafting with intention (10:40)

Building a system that works for you (11:53)

Quick wins to implement today (14:07)

Mentioned in this Episode:

Clocking In Episode 198: Which Podcast Mic Is Worth Your Money? gaffincreative.com/198-which-podcast-mic-is-worth-your-money

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Website: gaffincreative.com

Review the Transcript: https://share.descript.com/view/LT2nM0w1WYn

Hosted on Acast. See acast.com/privacy for more information.

203: 5 Ways to Use Email Marketing with Your Podcast

Tue, 17 Feb 2026 11:00:00 GMT

Are you podcast and email marketing working together? In today’s episode, I’m teaching you 5 strategies to leverage your podcast and email marketing together. You’ll learn how to drive downloads, convert listeners into buyers, and turn your podcast into your best lead generator.

Find It Quickly:

The state of email marketing in 2026 (1:00)

Repurpose your podcast into email content (2:45)

Drive downloads to older episodes and feed your funnels (7:19)

Convert listeners into buyers (10:49)

Turn your podcast into your best lead generator (12:42)

Segment your list (14:23)

Mentioned in this Episode:

Gaffin Creative Podlinks: gaffincreative.com/podlinks

Customize Your Podcast Player Icons: gaffincreative.com/podlinks-canva-template

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Episode 143: Can Your Podcast Generate You Revenue? [Becoming a Paid Podcaster]

Website: gaffincreative.com

Review the Transcript: https://share.descript.com/view/MnkeoLB5oG8

Hosted on Acast. See acast.com/privacy for more information.

202: This Simple Strategy Can Grow Your Downloads with Your Existing Audience

Tue, 10 Feb 2026 11:00:00 GMT

Your best content doesn’t have an expiration date—so why let it sit dormant in your feed? Today, I’m breaking down a super simple strategy for increasing downloads on your older content through your existing audience.

We’ll walk through how to reference older episodes in a way that adds value, feels natural, and guides listeners without overwhelming them. Plus, I’m giving you a plug-and-play formula for how to do it and examples you can steal.

Find It Quickly:

The simple strategy for growing downloads on old episodes (1:38)

The formula for mentioning an old episode (2:25)

Creating compilation content from old episodes (4:48)

Practical advice for sharing old episodes (5:52)

Mentioned in this Episode:

Episode 194: Reflecting on 2025

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Website: gaffincreative.com

Review the Transcript: https://share.descript.com/view/mBU5XeyNH88

Hosted on Acast. See acast.com/privacy for more information.

201: How to Create a Solid Hook for the Start of Your Podcast Episode

Tue, 03 Feb 2026 11:00:00 GMT

Are you losing listeners in the first five seconds of your show? Today’s episode is all about the impact that the opening of your show can make on listener retention. I’m diving into hooks: how to create them with intention and examples you can use when you record next.

Find It Quickly:

Why you shouldn’t start with your podcast intro (1:35)

How I recommend you start your episodes (2:19)

What makes a great hook (3:02)

Four types of hooks for your podcast (3:34)

Tips for creating intentional hooks (4:51)

Opening with a clip from the episode (6:18)

Mastering the first 20 seconds (7:49)

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Website: gaffincreative.com

Transcript: https://share.descript.com/view/LJSzClq9Bp0

Hosted on Acast. See acast.com/privacy for more information.

200: What Your Podcast Numbers Are Really Telling You

Tue, 27 Jan 2026 11:00:00 GMT

When was the last time you looked at your podcast numbers? In today’s episode, I’m walking you through a simple review of your numbers and what to do with that data. Plus, get an inside look at a data review call within Soundboard Society, the coaching program for podcasters.

Find It Quickly:

Why your monthly data matters (1:38)

Which numbers to pay attention to (2:28)

What do you want your podcast to do this year? (3:39)

Marketing with a realistic capacity (4:36)

Questions for reviewing your data (5:30)

Behind-the-scenes of Soundboard Society (7:12)

Mentioned in this Episode:

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Review the Transcript: https://share.descript.com/view/2tW4vw10rye

Hosted on Acast. See acast.com/privacy for more information.

199: Looking for a Sign to Launch a Podcast? This is it!

Tue, 20 Jan 2026 11:00:00 GMT

Ready to launch your podcast in 2026? Today’s episode is a behind-the-scenes look at The Podcast Planning Challenge, happening next week. In this challenge, we’re taking a look at your podcast asset essentials, your content plan and strategy, and the overall blueprint for finally launching the podcast you’ve been dreaming about.

Find It Quickly:

Your podcast is a business asset (1:08)

Yes, you should start a podcast (2:05)

The Podcast Planning Challenge (2:33)

Now is the perfect time to plan your podcast (4:07)

Mentioned in this Episode:

The Podcast Planning Challenge: gaffincreative.com/challenge

Podcast Launch VIP Day: gaffincreative.com/podcast-launch

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Transcript: https://share.descript.com/view/CbRI9Y2XW8i

Hosted on Acast. See acast.com/privacy for more information.

198: Which Podcast Mic is Worth Your Money? A Raw, Untreated Comparison

Tue, 13 Jan 2026 11:00:00 GMT

Are you wondering which microphone is the best for your podcast? In today’s episode, I’m putting some of the most common options to the test. Listen in for a side-by-side comparison of the more budget-friendly microphone choices available to podcasters.

Find It Quickly:

Where I record Clocking In (1:12)

Apple Macbook Pro (2:43)

Apple Corded Headphones (3:19)

Apple Airpods (4:11)

Apple Airpod Pro (5:19)

Logitech Yeti (5:57)

Samson Q2U (7:45)

Shure SM58 (8:45)

Mentioned in this Episode:

The Podcast Gear We’re Using On Clocking In: gaffincreative.com/podcast-gear-list-for-clocking-in-with-haylee-gaffin

Podcast Gear and Equipment for Beginners: gaffincreative.com/podcast-equipment-for-beginners

Apple MacBook Pro: amzn.to/4rUO9Ev

Apple EarPods: amzn.to/3XatnTo

Apple AirPods: amzn.to/4rTzwBt

Apple AirPods Pro: amzn.to/4rgt1s9

Logitech Blue Yeti: amzn.to/3S2XZUP

Samson Q2U: amzn.to/3zHCaDW

Shure SM58: amzn.to/4eP5EzL

Shure SM7B: amzn.to/3JrDG1R

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Transcript: https://share.descript.com/view/zD6gdKtl6JN

Hosted on Acast. See acast.com/privacy for more information.

197: Audit Your Podcast Profitability with this Traffic Light Exercise

Tue, 06 Jan 2026 11:00:00 GMT

Is your podcast actually profitable, or is it just busy? In today’s episode, I’m sharing a sneak peak of the Podcast Profits Workshop. This workshop is designed to help you better align your podcast with your business goals, and make the necessary tweaks to see more conversion and revenue from your podcast.

Find It Quickly:

Why alignment is step one of your profitability (1:29)

The business and offer alignment exercise (4:07)

A further sneak peak into the Podcast Profits Workshop (5:48)

Mentioned in this Episode:

Podcast Profits Workshop Registration: gaffincreative.com/roi-workshop/

Traffic Light Worksheet: gaffincreative.com/traffic-light-exercise

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Review the transcript: https://share.descript.com/view/Zsmvy9CPbxn

Hosted on Acast. See acast.com/privacy for more information.

A Message to Podcasters Ready for More: Why 2026 Is the Year to Go All In on Your Podcast

Tue, 30 Dec 2025 11:00:00 GMT

Before you start planning out your next quarter of podcast content, I want you to pause. Take a deep breath. And remember that your podcast isn’t just a marketing task on your checklist—it’s a platform with the power to transform your business.

In this episode, I’m reflecting on the courage it takes to podcast, the progress you’ve already made, and the belief you need to carry into 2026. Whether you released one episode or fifty this year, I see you. You showed up. You built something real and that’s worth celebrating.

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/MGBRtG98l3U

Hosted on Acast. See acast.com/privacy for more information.

Happy Holidays!

Tue, 23 Dec 2025 11:00:00 GMT

As we wrap up the year, I just want to wish you a joyful and restful holiday season. I hope you find time to unplug, be present with your loved ones, and celebrate every win—big or small—from this past year.

We're taking a short break, but I’ll see you in 2026 as we dive into a brand new year of creativity, growth, and incredible podcasting.

And if working with us has been on your mind—whether you're ready to join our 2026 program or start as a production client—there’s still time to get the ball rolling.

Until then, happy holidays and cheers to an amazing new year!

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/58cOBRQYSy0

Hosted on Acast. See acast.com/privacy for more information.

196: How I Invested in My Podcast Agency in 2025 [Expense Report]

Tue, 16 Dec 2025 11:00:00 GMT

Are you curious about what my business finances looked like this year? In today’s episode, I’m recapping where I spent my money in 2025. Plus, how I more intentionally invested based on my “why.”

Find It Quickly:

Tools (3:20)

Travel (5:16)

Coaching (13:12)

Communities (15:27)

Paid visibility (16:58)

My team (18:24)

Looking ahead to 2026 (20:12)

Mentioned in this Episode:

Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat

Episode 152 What My Year of Investing in My Business Looked Like: gaffincreative.com/152-what-my-year-of-investing-in-my-business-looked-like

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Soundboard Society: gaffincreative.com/soundboard

Review the Transcript: https://share.descript.com/view/9UwGoZaM7LF

Hosted on Acast. See acast.com/privacy for more information.

195: Behind The Curtain: How I Use My Podcast to Run My Own Business

Tue, 09 Dec 2025 11:00:00 GMT

Can your podcast be more than just content? In today’s episode, we’re taking a look behind the curtain into how I’ve turned my podcast into one of my business’s most valuable assets. I’m sharing not only how my podcast is central to my marketing ecosystem, but also how I use it to reach my business goals and dreams.

Find It Quickly:

My podcast as the center of my marketing ecosystem (1:22)

Using my podcast as a testing ground (3:21)

Shaping my thought leadership through the podcast (5:47)

Your podcast can be so much more than content (7:42)

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Instagram: instagram.com/hayleegaffin

Soundboard Society: gaffincreative.com/soundboard

Review the Transcript: https://share.descript.com/view/ukHxqCGxpig

Hosted on Acast. See acast.com/privacy for more information.

194: Reflecting on 2025

Tue, 02 Dec 2025 11:00:00 GMT

What happens to your business when life forces you to stop? In today’s episode, I’m reflecting on what it was like to move through grief this year in one of the hardest years of my life. Plus, the perspective I gained on my life and business now that 2025 comes to a close.

Find It Quickly:

When everything around me stopped (1:15)

Getting the call during Mic Check Retreat (4:45)

Grief doesn’t care about your calendar (6:05)

Building a business that can hold you (7:27)

Perspective from the hardest year of my life (9:48)

Mentioned in this Episode:

Episode 151 Dropping Everything & Finding My Why: gaffincreative.com/151-dropping-everything-finding-my-why

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/uz78Pb9Vhxd

Hosted on Acast. See acast.com/privacy for more information.

Bonus: 4 Years of Consistent Podcasting ft. Quianna Marie Weekly

Tue, 25 Nov 2025 11:00:00 GMT

What if your podcast wasn’t a fast‑track trend but a long‑haul relationship? Today I’m honored to bring you an episode from one of my longtime clients and dear friends:Quianna. She’s just wrapped up four years of showing up every Monday on her show! In this episode, Quianna shares what it’s really taken to build a podcast that lives beyond the hype, why visibility beats virality, why consistency compounds even when growth feels slow, how community wins over competition, and how your business evolves as you do.

You can find the full show notes and transcript for this episode at quiannamarie.com/podcast!

Review The Show Notes:

Four Lessons I’ve Learned About Business (5:30)

Four Things I’ve Learned About Life (11:26)

Four Thank Yous (14:56)

Four Dreams For The Future (16:47)

Content Clarity Call Giveaway (21:30)

Four Affirmations For This Season (24:17)

Mentioned In This Episode:

Easy B-Roll Ideas For Business Owners: quiannamarie.com/broll

The Green House Resource Garden: quiannamarie.com/shop

50% off your first year of Flodesk: quiannamarie.com/flodesk

Apply to be on the podcast: quiannamarie.com/podcast

Episode 213 What Taylor Swift Taught Me About Showing Up Online: quiannamarieblog.com/2025/10/20/213-what-taylor-swift-taught-me-about-showing-up-online-the-life-of-a-showgirl

Episode 212 Letting Go To Make More with Nata Salvatori quiannamarieblog.com/2025/10/13/212-letting-go-to-make-more-with-nata-salvatori

Episode 4 Radical Curiousity with Natalie Franke: quiannamarieblog.com/2021/10/04/004-radical-curiosity-with-natalie-franke

Episode 2 My First Art Gallery (Was In The Bathroom at Trader Joe’s): quiannamarieblog.com/2021/10/01/002-my-first-art-gallery-was-in-the-bathroom-at-trader-joes

Connect with Quianna:

Instagram

Facebook

TikTok

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/AVZtgW18alA

Hosted on Acast. See acast.com/privacy for more information.

193: From Mic to Message: Building Brand Consistency Across Every Channel

Tue, 18 Nov 2025 11:00:00 GMT

Is your audience getting mixed messages? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m diving into how to make sure that your podcast sounds like you and that your messages are aligned across every channel.

Find It Quickly:

Inconsistencies add up (1:23)

Start with brand anchors (2:29)

Update your intros, outros, and offers (3:47)

Do a brand consistency audit (4:57)

Choose one brand word (6:05)

Mentioned in this Episode:

Episode 192 How To Use Your Podcast To Strengthen Every Touchpoint In Your Business: gaffincreative.com/192-how-to-use-your-podcast-to-strengthen-every-touchpoint-in-your-business

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/0knxdxszTD3

Hosted on Acast. See acast.com/privacy for more information.

192: How to Use Your Podcast to Strengthen Every Touchpoint in Your Business

Tue, 11 Nov 2025 11:00:00 GMT

What if your podcast could power your marketing, client education, and sales conversations? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m breaking down the main phases of your client journey and how your podcast can impact each touchpoint along the way.

Find It Quickly:

Main phases of your client journey (1:07)

Your podcast in marketing (1:31)

Your podcast in the sales process (3:34)

Your podcast in the client experience (7:58)

Your podcast in retention and referrals (11:00)

Review the Transcript: https://share.descript.com/view/FrIEEoLrogW

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.

191: What’s Actually Possible When You Leverage a Podcast For Business

Tue, 04 Nov 2025 11:00:00 GMT

If you think your podcast isn’t working, think again. In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m covering the ways that your podcast can be integrated into your business and the possibilities that come from leveraging it correctly.

Find It Quickly:

Integration vs. isolation (1:17)

Isolation in marketing (2:09)

Integration in marketing (3:50)

Integration with your client experience (5:30)

Building a central hub as a thought leader (6:49)

Your podcast’s big vision and impact (8:57)

Why isn’t your podcast working? (9:35)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Connect with Haylee:

Gaffin Creative: gaffincreative.com

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/dzQF3GZMWuO

Hosted on Acast. See acast.com/privacy for more information.

190: I Wasn’t Dreaming Big Enough—For You or Me [Exploring Podcast Growth]

Tue, 28 Oct 2025 10:00:00 GMT

What if real growth in your business would come from dreaming bigger? In today’s episode, I’m sharing the moment from a recent conference that stopped me in my tracks. At that moment, I knew: I’ve been playing too small and I’m ready to dream bigger. For my business, and for yours.

Find It Quickly:

The moment the story hit me (1:21)

I need to be the big dreamer (1:52)

Where I’ve been playing small (3:14)

Dreaming bigger at Gaffin Creative (4:20)

Dreaming big in your own business (5:28)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/x3eHXMvH794

Hosted on Acast. See acast.com/privacy for more information.

189: Your Podcast as a CEO Move, Not Just a Marketing Task

Tue, 21 Oct 2025 10:00:00 GMT

How do CEOs create impact with their podcast? In today’s episode, I’m sharing how you can use your podcast as a CEO-level visionary tool instead of just another marketing task. I’m diving into the mindset shift that CEOs use to create opportunity from their podcast and step into the thought-leader role.

Find It Quickly:

Reframe the role of your podcast (1:13)

CEOs use podcasts differently (3:35)

Consider how opportunities multiply (6:09)

Stepping into the CEO visionary role (8:33)

Mentioned in this Episode:

The Podcast Growth Program: gaffincreative.com/growth

Episode 188

Episode 150 What It Looked Like to Become a Full-Time Podcast Producer: gaffincreative.com/what-it-looked-like-to-become-a-full-time-podcast-producer

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/BzXwP0Hm0Xa

Hosted on Acast. See acast.com/privacy for more information.

188: The Hidden ROI of Podcasting & Podcast Growth

Tue, 14 Oct 2025 10:00:00 GMT

The best ROIs from podcasts aren’t just in the download numbers. In today’s episode, I’m sharing four hidden returns that podcast hosts often overlook. Whether you book a speaking gig, a new client, or even just build brand authority - there is a lot more that podcasts have to offer.

Find It Quickly:

Authority (1:53)

Connection (2:55)

Content (6:43)

Client (9:45)

Mentioned in this Episode:

Episode 180 Using Your Podcast Like An Evergreen Marketing Machine: gaffincreative.com/180-stop-winging-it-start-using-your-podcast-like-an-evergreen-marketing-machine-part-1

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Hosted on Acast. See acast.com/privacy for more information.

Teaser: Podcast Planning Challenge - Day 3 [Launch a Podcast]

Thu, 09 Oct 2025 10:00:00 GMT

It's the final day of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day three of the challenge—where we’re focusing on scripting and writing podcast content, including your intro, outro, and trailer. I’ll be guiding you through ideas in today’s prompt, how to structure each, and what to make sure you include!

Book a Podcast Launch VIP Day: gaffincreative.com/podcast-launch/

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Gaffin Creative: gaffincreative.com

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

Teaser: Podcast Planning Challenge - Day 2 [Launch a Podcast]

Wed, 08 Oct 2025 10:00:00 GMT

It's day two of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day two of the challenge—where we’re focusing on the podcast content, including your selecting from the primary categories offered on podcast players, checking out music options, and brainstorming content topics!

Book a Podcast Launch VIP Day: gaffincreative.com/podcast-launch

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Gaffin Creative: gaffincreative.com

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast]

Tue, 07 Oct 2025 10:00:00 GMT

We're coming at you this week with a few special bonus episodes, brought to you by my Podcast Planning Challenge, happening this week! Today’s little bonus is here to highlight exactly what’s happening in the challenge, along with the particulars of today’s challenge prompt! If you're ready to plan your podcast over the next three days, head to gaffincreative.com/challenge to sign up!

Book a Podcast Launch VIP Day: gaffincreative.com/podcast-launch/

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Gaffin Creative: gaffincreative.com

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

187: Why You Should Consider Launching a Podcast for Your Business

Tue, 30 Sep 2025 10:00:00 GMT

Want to position yourself as the go-to expert in your industry, build unshakeable trust, and attract next-level opportunities? Podcasting can do all of that—and more. I'm Haylee Gaffin, founder of Gaffin Creative, a podcast production agency focused on helping business owners like you strategically grow your brand through podcasting. Since 2017, I’ve seen firsthand how intentional podcasting transforms businesses—not overnight, but through smart, strategic moves.

In this episode, I’m breaking down:

The three biggest benefits of podcasting for business growth
How to position yourself as the expert, even on interview-based shows
Why your podcast is your best tool for building trust, loyalty, and high-impact collaborations

If you've been sitting on the idea of launching a podcast, this episode is your sign—and your strategy. Plus, I'm inviting you to join our Podcast Planning Challenge happening next week!

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/btLgvPFYZQp

Hosted on Acast. See acast.com/privacy for more information.

186: Advice for Podcasters—Ask Me Anything for Podcast Hosts

Tue, 23 Sep 2025 10:00:00 GMT

Have you ever wondered what’s really going on behind the scenes of podcasting, especially on this show? From the tech and the strategy to the quirks and even my favorite guilty pleasure shows, I'm sharing a no‑filter Ask Me Anything episode! Listen in to hear how my top coffee order changes with the season, what theme song I wish my podcast could have, and the weird little “filler phrases” I catch myself saying.

Connect with Haylee:

About Your Mother by Jennifer Griffith

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/h59LZDKn6qh

Hosted on Acast. See acast.com/privacy for more information.

Bonus: Podcasting in Stars Hollow—If Gilmore Girls Characters Had Podcasts

Tue, 16 Sep 2025 10:00:00 GMT

What if Rory Gilmore had a podcast? Or Lorelai? Or even Taylor Doose? We’re diving deep into the whimsical world of Gilmore Girls and imagining what podcasts each beloved character would host—and how they’d actually monetize them. This episode is pure autumn nostalgia mixed with practical podcasting inspiration for creatives, entrepreneurs, and anyone obsessed with Stars Hollow.

I walk through 12 fictional podcast concepts, from Rory's literary deep dives to Sookie and Jackson's farm-to-table audio adventures. We’ll explore monetization strategies like affiliate links, sponsorships, premium content, merchandise, and live events—all grounded in realistic podcast business models. Plus, you’ll walk away with ideas you can use in your own podcast.

This episode originally aired on November 28, 2023.

Review full show notes at clockinginpodcast.com!

Mentioned in this Episode:

Let's Grab Drinks

gaffincreative.com/shows

How I Built This

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/9U00mWyVtbW

Hosted on Acast. See acast.com/privacy for more information.

185: 5 Things I Would Do If I Was Launching My Podcast Today

Tue, 09 Sep 2025 13:00:34 GMT

If you could go back in time and restart your podcast, what would you do differently? It’s a question I get a lot. In today’s episode, I’m sharing the five things that I would do if I was starting my podcast today, that I didn’t do back then.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Find It Quickly:

Build out a launch marketing plan (1:10)

Create a unique content style (3:15)

Put more prep time in before hitting record (5:54)

Invest in advertising to expand my reach (8:07)

Build a community funnel from day one (10:39)

Mentioned in this Episode:

VIP Podcast Launch: gaffincreative.com/podcast-launch

Episode 177 What Podcasting Can Do For Your Business: gaffincreative.com/177-what-podcasting-can-do-for-your-business

Episode 168 Steal Our Podcast Growth Framework: gaffincreative.com/168-steal-our-podcast-growth-framework

Episode 148 Should Podcast Hosts Invest In Advertising For Their Podcast: gaffincreative.com/should-podcast-hosts-invest-in-advertising-for-their-podcast

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Gaffin Creative: gaffincreative.com

Review the Transcript: https://share.descript.com/view/NQWEyTa8hL7

Hosted on Acast. See acast.com/privacy for more information.

184: Stop Distracting Your Listeners: The Podcast Clean-Up Guide

Tue, 02 Sep 2025 13:18:20 GMT

Are you giving your podcast a polished edit? In today’s episode, I’m sharing why podcast editing matters for your listener experience. Plus, I’m diving into all of the little details that the Gaffin Creative team looks for to potentially edit out of our clients’ episodes.

Find it Quickly:

Filler words (2:26)

Mouth and breath sounds (4:36)

Technical issues (7:15)

Language and delivery issues (9:23)

Environmental noises (10:49)

Conversation mishaps (11:23)

Why editing matters for your listener experience (12:30)

How to record as polished as possible (15:34)

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1

Review the Transcript: https://share.descript.com/view/98GZ20Bghvi

Hosted on Acast. See acast.com/privacy for more information.

183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]

Tue, 26 Aug 2025 10:00:00 GMT

Creating a podcast episode takes effort, so why not make the most of it? Today’s episode is the final part in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down a handful of ways that you can turn just one episode into a number of assets, plus how to make repurposing sustainable.

Find it Quickly:

The benefits of repurposing (2:37)

Turning one episode into many assets (5:33)

Making repurposing sustainable (15:14)

Delegation for podcasting (18:22)

Mentioned In This Episode:

Podcast Budget Template: gaffincreative.com/podcastbudget

Episode 164 Foundations Of Podcast Growth:

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1

Hosted on Acast. See acast.com/privacy for more information.

182: Building A Funnel Around Your Podcast That Converts [Part 3]

Tue, 19 Aug 2025 10:00:00 GMT

What if you had a podcast marketing funnel that worked for you automatically? Today’s episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down types of content funnels that will take leads from the awareness stage to paying clients.

This is part 3 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Find it Quickly:

The three levels of a marketing funnel (1:37)

Funneling leads to your podcast through other channels (3:19)

Types of funnels to create with your podcast (5:05)

Examples for each funnel type (6:49)

Tools I’m using for conversion (8:23)

10 strategic podcast episode ideas that drive business growth (14:11)

Repurposing your content throughout your funnel (15:28)

Building a sustainable funnel (18:29)

Mentioned In This Episode:

10 Strategic Podcast Episode Ideas That Drive Business Growth: gaffincreative.com/strategic-growth-episode-ideas

The Podcast Growth Program: gaffincreative.com/growth

Episode 164 Foundations Of Podcast Growth:

Honeybook: gaffincreative.com/honeybook

Flodesk: gaffincreative.com/flodesk

Thrivecart: gaffincreative.com/thrivecart

WooCommerce: woocommerce.com

Shopify: shopify.com/ar

Kartra: kartra.com

Connect with Haylee:

Mic Check Society: gaffincreative.com/mcs

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]

Tue, 12 Aug 2025 10:00:00 GMT

You know what you want your podcast to do for your business, but does your audience? Today’s episode is part of a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down how to use CTAs (Call To Actions) to drive your content and grow your business.

This is part 2 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Find it Quickly:

CTAs and how they drive your content (0:38)

3 types of CTAs to consider (2:50)

Using CTAs in your podcast episodes (6:37)

Offering education with CTAs in Clocking In (8:08)

Selling products with CTAs in Clocking In (10:23)

Promoting programs with CTAs in Clocking In (11:53)

Growing a service-based business with CTAs (14:04)

Audit your last five episodes (16:22)

Mentioned In This Episode:

Let's Connect: gaffincreative.com/contact

Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable-real-advice-from-seasoned-podcasters

Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs-dont-do-it-all-themselves-hiring-a-producer

Episode 158 How To Handle Guest Communication As A Podcast Host: gaffincreative.com/158-how-to-handle-guest-communication-as-a-podcast-host

Episode 154 What You Should Know Before You Launch A Podcast: gaffincreative.com/154-what-you-should-know-before-you-launch-a-podcast

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/zCLkHEdkmxH

Hosted on Acast. See acast.com/privacy for more information.

Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]

Thu, 07 Aug 2025 10:00:00 GMT

Evergreen doesn't mean boring — it means leveraged. In this bonus episode, we break down what evergreen podcast content really is, how it fits into your business strategy, and why it's the most underutilized growth tool for podcasters looking to monetize long-term.

This is your mindset and strategy reset on what it means to create content that stays relevant, gets discovered repeatedly, and fuels your marketing systems for months (or years) to come.

This is a bonus episode in our series on Turning Your Podcast into an Evergreen Marketing Machine.

Review the Transcript: https://share.descript.com/view/47Vj6gKyHZp

Hosted on Acast. See acast.com/privacy for more information.

180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]

Tue, 05 Aug 2025 10:00:00 GMT

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.

This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.

Find it Quickly:

Creating week to week with no plan (2:21)

Not aligning your content with your goals (3:36)

Not creating an intentional funnel (5:49)

Aligning your podcast with your services and offers (8:30)

Be strategic in your repurposing (9:13)

Making your podcast live within your automations (10:43)

Your podcast isn’t your product, it’s your sales tool (12:39)

From content creator to strategic marketer (13:30)

You don’t need more content, you need a smarter strategy (18:02)

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/sylxz54avbW

Hosted on Acast. See acast.com/privacy for more information.

179: The 3 Podcasting Patterns That Are Driving Real Business Results Right Now

Tue, 29 Jul 2025 10:00:00 GMT

What can you learn from listening to other podcasters? In this episode, I’m breaking down three patterns in podcasting that I’ve noticed my clients and retreat attendees using to grow their shows. I’m connecting the dots so that you can build intentionality, confidence, and relationships in your next episodes.

Find it Quickly:

Intentionality is the new growth hack (2:14)

Solo episodes build confidence and conversion (3:36)

Your podcast is a relationship builder and a soft sales funnel (6:37)

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable

Episode 175 Your Podcast Is Working, Even If It Feels Like It’s Not: gaffincreative.com/175-your-podcast-is-working

Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/P2qIp75d31Y

Hosted on Acast. See acast.com/privacy for more information.

178: Speak Your Dreams Into Existence in Podcasting

Tue, 22 Jul 2025 10:00:00 GMT

What if you gave yourself permission to say your biggest podcast dreams out loud? In today’s episode, you’ll hear from the attendees of this year’s Mic Check Retreat, as they speak their podcasting dreams into existence.

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat

Meet the Podcasters:

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Bret and Brandie: instagram.com/bretandbrandie

Christi Johnson: instagram.com/christijohnsoncreative

The Dream Biz Podcast: christijohnsoncreative.com/podcast

Claire Kellems: instagram.com/clairekellems_

The Ultra Aligned Podcast: podcasts.apple.com/us/podcast/the-ultra-aligned-podcast

Colie James: instagram.com/coliejames

Business-First Creatives coliejames.com/podcast

Nata Salvatori: instagram.com/accidentalceo.co

Accidental CEO: accidentalceo.co/podcast

Quianna Marie: instagram.com/quiannamarie

Quianna Marie Weekly: quiannamarie.com/podcast

Transcript: https://share.descript.com/view/2DGkMXouqIZ

Hosted on Acast. See acast.com/privacy for more information.

177: What Podcasting Can Do For Your Business

Mon, 14 Jul 2025 10:00:00 GMT

Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically.

Find it Quickly:

Ali Haney of Brand & Market (1:01)

Jennifer Griffith of About Your Mother (3:43)

Stephanie Deininger of Organize and Cherish (4:26)

Bree Pair of Thrive Podcast for Content Creators (6:11)

Meet the Podcasters:

Ali Haney: instagram.com/brandandmarket.co

Brand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcast

Jennifer Griffith: instagram.com/byjennifergriffith

About Your Mother: byjennifergriffith.com/podcasts/welcome-to-about-your-mother

Stephanie Deininger: instagram.com/theorganizedflamingo

Organize and Cherish: theorganizedflamingo.com/podcast

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Review the Transcript: https://share.descript.com/view/TR0inIeQ26B

Hosted on Acast. See acast.com/privacy for more information.

176: Mic Check Retreat Roundtable: Podcasting Advice from Seasoned Podcasters

Tue, 08 Jul 2025 10:00:00 GMT

Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? At Mic Check Retreat, I had the privilege of hosting a roundtable discussion with our incredible group of podcast attendees. We jumped into the real stories behind our shows—the triumphs, the hurdles, and the unexpected lessons that come with the territory of podcasting.

In this honest, heartwarming, and somewhat entertaining conversation about what it actually looks like to be in the thick of podcasting, we share how podcasting is changing the way we show up in business and life.

Find it Quickly:

What is one business win that came from your podcast? (2:05)

What is something unexpected that you’ve learned since launching your podcast? (3:40)

What is one creative way that you have repurposed your podcast content? (4:37)

Was there one piece of content that pivoted your show? (8:29)

Are they any podcast struggles you’re currently facing? (10:35)

Is there something that you do differently in your business because of podcasting? (12:28)

If you had to delete every podcast episode except one, what would it be and why? (14:12)

How has podcasting changed you as a leader? (19:34)

One major takeaway from Mic Check Retreat (22:52)

Finding inspiration from other attendees (25:38)

Meet the Podcasters:

Bret and Brandie: instagram.com/bretandbrandie

Christi Johnson: instagram.com/christijohnsoncreative

Claire Kellems: instagram.com/clairekellems_

Colie James: instagram.com/coliejames

Nata Salvatori: instagram.com/accidentalceo.co

Octavia Elease: instagram.com/octaviaelease

Quianna Marie: instagram.com/quiannamarie

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat

Accidental CEO Episode 51: accidentalceo.co/mini-moguls

MowPod: https://mowpod.com/

Review the Transcript: share.descript.com/view/iGSmxyl3yvg

Hosted on Acast. See acast.com/privacy for more information.

Bonus: The Quiet Wins That Power Long-Term Podcasting Success ft. The Modern Editor

Tue, 01 Jul 2025 10:00:00 GMT

Are you celebrating your milestones? In today’s episode, I’m featuring my client Tara Whitaker of The Modern Editor. Tara is celebrating a huge milestone—50 episodes of her show—and sharing how working with Gaffin Creative has helped her get back on track after burnout.

This episode originally aired on episode 50 of the The Modern Editor Podcast.

Mentioned in This Episode:

The Modern Editor Episode 50: tarawhitaker.com/episode-50

The Modern Editor Website: tarawhitaker.com/podcast

The Modern Editor Instagram: instagram.com/themoderneditorpodcast

Hosted on Acast. See acast.com/privacy for more information.

175: Your Podcast Is Working, Even If It Feels Like It’s Not

Tue, 24 Jun 2025 10:00:00 GMT

Think your podcast isn’t converting? Think again! In today’s episode, I’m sharing a personal story about the connection between a sale in my digital shop and a three-year-old episode of Clocking In. Plus, I’m diving into my tips for creating long-term success in podcasting with your podcast.

Find it Quickly:

Discovering the source behind the sale (0:59)

Strategy behind leveraging your content (2:15)

The impact of a repurposing old episodes (3:23)

The sales didn’t come on release day (6:12)

Creating long-term success with your podcast (6:45)

Mentioned In This Episode:

Mic Check Society: gaffincreative.com/mcs

151: Dropping Everything & Finding My Why

Review the Transcript: https://share.descript.com/view/OghnQOP0Cmz

Hosted on Acast. See acast.com/privacy for more information.

174: Building a Podcast That Supports Your Life—Not Just Your Hustle—A Personal Update

Tue, 17 Jun 2025 17:42:12 GMT

Grief doesn’t send a calendar invite. In this episode, I’m coming to you raw and vulnerable, sharing a deeply personal journey through one of the hardest seasons of my life. Over the past four months, I lost two of my grandparents—one just a week ago. Through these losses, I learned the real power of building a business and a podcast that supports your life when life asks you to pause.

I'm not here today with a polished plan or the perfect message. I’m here as a reminder that being prepared doesn’t mean being perfect—it means creating space for life to happen.

Here’s what I want you to take away:

Why every creator and entrepreneur needs an episode bank—and how to start yours.
How to prepare your content strategy for unexpected life events.
What it really means to build a business (and podcast) that honors life, not just hustle.

Podcast Resources:

Connect with Haylee:

Review the Transcript; https://share.descript.com/view/tgjFqQmdZYe

Hosted on Acast. See acast.com/privacy for more information.

173: How to Be a Standout Podcast Guest & Leverage Interviews to Grow Your Brand Authority

Tue, 10 Jun 2025 10:00:00 GMT

What if the best content that you could share this week already exists? In today’s episode, I’m featuring my interview on The Modern Editor Podcast, hosted by my client Tara Whitaker. Tara and I share our insight into what it’s like to be a podcast guest, plus how you can make the most out of your guest appearances.

This episode originally aired on episode 49 of The Modern Editor Podcast.

Find It Quickly:

Are Podcasts Still Relevant in 2025? (1:39)

The Power of Borrowing Someone Else’s Mic (11:22)

How to Pitch Yourself as a Podcast Guest (13:41)

The Key to Finding the Right Podcasts to Pitch Yourself to as a Guest (19:23)

Pitch Yourself With Clear Goals in Mind (28:19)

Where to Find New Podcasts (36:28)

What to Do After You Appear on a Podcast (40:28)

Ready For More Podcast Training? (48:18)

Podcast Resources:

Tara Whitaker Instagram: instagram.com/taramqwhitaker

The Modern Editor Podcast: tarawhitaker.com/podcast

The Modern Editor Episode 49 with Haylee Gaffin: tarawhitaker.com/episode-49

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

172: Why Successful Women Entrepreneurs Don’t Do It All Themselves [Hiring a Producer]

Tue, 03 Jun 2025 10:00:00 GMT

You don’t have to do it all to build a successful business. In today’s episode, I’m flipping the mic to some incredible women who’ve mastered the art of outsourcing—because staying creative, consistent, and balanced in your business doesn't happen alone.

You’ll hear from five inspiring podcasters—Stephanie Deininger, Jennifer Griffith, Bree Pair, Ali Haney, and Tara Whitaker—who share how outsourcing their podcast production to my team at Gaffin Creative has given them back their time, energy, and clarity.

Find it Quickly:

Stephanie Deininger of Organize and Cherish (1:23)

Jennifer Griffith of About Your Mother (3:00)

Bree Pair of Thrive Podcast for Content Creators (3:59)

Ali Haney of Brand & Market (6:05)

Tara Whitaker of The Modern Editor (7:46)

Meet the Podcasters:

Stephanie Deininger: instagram.com/theorganizedflamingo

Organize and Cherish: theorganizedflamingo.com/podcast

Jennifer Griffith: instagram.com/byjennifergriffith

About Your Mother: byjennifergriffith.com/podcasts/welcome-to-about-your-mother

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Ali Haney: instagram.com/brandandmarket.co

Brand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcast

Tara Whitaker: instagram.com/taramqwhitaker

The Modern Editor: tarawhitaker.com/podcast

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

171: How I Run My Weekly Marketing Meetings with ChatGPT (And Why You Should Too)

Tue, 27 May 2025 10:00:00 GMT

Ever feel like your to-do list is out of control but none of it moves the needle? Same here—until I started hosting weekly marketing meetings...with ChatGPT.

In this episode, I’m sharing the exact structure of my Monday Marketing Meetings—a framework that transformed how I prioritize, plan, and actually get stuff done. It's not your typical team sync. It’s a solo, AI-powered business check-in that keeps me accountable and aligned.

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/bgvlC2fNing

Hosted on Acast. See acast.com/privacy for more information.

170: Why I’m Not Scared of AI as a Podcast Producer

Tue, 20 May 2025 10:00:00 GMT

Will artificial intelligence replace podcast producers? As a podcast producer who’s watched the rise of AI tools over the years, I’m here to tell you: I’m not afraid of that happening. But I am strategic about how we use it at Gaffin Creative.

I’ll break down how AI is actually enhancing our workflows, where it falls short, and why human-first podcasting still matters. Spoiler alert: AI can’t replicate context, strategy, or the magic of a producer who truly gets your brand.

Find it Quickly:

The rise of AI in podcasting (1:43)

How I’m already using AI in podcasting (3:55)

Why a human-first podcast production agency still matters (9:13)

Embracing AI without losing the human touch (16:18)

Podcast Resources:

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/oc5KSnU8TeO

Hosted on Acast. See acast.com/privacy for more information.

169: Summer Podcast Plans: How 4 Podcasters Are Navigating the Season

Tue, 13 May 2025 10:00:00 GMT

Summer is here—and with it comes both the temptation to slow down and the opportunity to get ahead. If you’re a podcaster staring down your content calendar wondering “Should I take a break?” or “Should I double down?”—you’re not alone.

In this episode of Clocking In, I asked a few of my amazing clients to share how they’re approaching their podcast this summer. From full-on batching mode to intentional breaks, their strategies are a reminder that there’s no one “right” way to podcast through the season.

So, whether you're craving rest, chasing growth, or simply trying to maintain momentum, let their plans inspire your next move.

Find it Quickly:

Bree Pair of Thrive Podcast for Content Creators (0:50)

Stephanie Deininger of Organize and Cherish (2:16)

Colie James of Business-First Creatives (3:07)

Ali Haney of Brand & Market (7:00)

Meet the Podcasters:

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Stephanie Deininger: instagram.com/theorganizedflamingo

Organize and Cherish: heorganizedflamingo.com/podcast

Colie James: instagram.com/coliejames

Business-First Creatives coliejames.com/podcast

Ali Haney: instagram.com/brandandmarket.co

Brand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcast

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/IwjriedgqJM

Hosted on Acast. See acast.com/privacy for more information.

168: Steal Our Podcast Growth Framework—Grow Your Podcast Series Pt. 5

Tue, 06 May 2025 10:00:00 GMT

Feel like you’re doing everything to grow your podcast, yet still not seeing the momentum you want? In this episode, I’m completing the series all about podcast growth. Today, I’m sharing the podcast marketing framework that will lead you to sustainable and scalable podcast growth.

Time-stamps:

Your brand foundation (2:19)

Leverage your existing audience (8:12)

Expand your reach through collaborations (10:38)

Invest in paid growth and advertising (12:41)

Build a sustainable and scalable long-term growth engine (14:57)

Mentioned in This Episode:

Episode 167 Paid Media: gaffincreative.com/167-how-to-maximize-your-podcast-growth-with-paid-media/

Episode 166 Collaboration: gaffincreative.com/166-grow-your-podcast-audience-through-collaboration

Episode 165 Organic Growth: gaffincreative.com/organic-growth-maximizing-your-existing-audience

Episode 164 Foundations of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/bX2BSl5YPbn

Hosted on Acast. See acast.com/privacy for more information.

167: How to Maximize Your Podcast Growth with Paid Media: Grow Your Podcast Series Pt. 4

Tue, 29 Apr 2025 13:19:45 GMT

If you're serious about taking your podcast to the next level, it's time to talk about paid growth. While organic strategies (like tapping into your current audience or collaborating with others) are powerful foundations, there may come a point when you need an extra boost to reach new listeners faster.

That's where strategic paid growth comes in — and it’s not just about throwing money at ads and hoping for the best. Done well, paid strategies can supercharge your podcast audience without feeling like you're wasting your budget.

Podcast Details:

Why consider paid growth opportunities? (2:30)

Podcast player ads (4:04)

Social media advertising (10:22)

Sponsorships (13:52)

Podcast Resources:

Episode 166 Collaboration: gaffincreative.com/166-grow-your-podcast-audience-through-collaboration/

Episode 165 Organic Growth: gaffincreative.com/organic-growth-maximizing-your-existing-audience/

Episode 164 Foundations of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1/

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Transcript: https://share.descript.com/view/ZSMrUj89q2l

Hosted on Acast. See acast.com/privacy for more information.

166: Grow Your Podcast Audience Through Collaboration: Podcast Growth Series Pt. 3

Tue, 22 Apr 2025 10:00:00 GMT

What if you could instantly double or triple your podcast audience without spending a dime? In this episode, I’m continuing my new series all about podcast growth. Today, I’m sharing the secret to getting in front of new, highly-engaged listeners: collaboration.

Time-stamps:

Why collaborations are so powerful (2:03)

The different types of podcast collaborations (3:20)

Stop relying on your guests to be your marketing platform (8:06)

Doing collaborations as a small podcast (11:18)

Maximizing your collaborations (12:23)

Measure your results (14:29)

Podcast Resources:

Episode 165 Organic Growth: gaffincreative.com/organic-growth

Episode 164 Foundations of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth

Mic Check Society: gaffincreative.com/mcs

Hosted on Acast. See acast.com/privacy for more information.

165: Organic Podcast Growth: Maximizing Your Existing Audience: Grow Your Podcast Series Pt. 2

Tue, 15 Apr 2025 10:00:00 GMT

Are you tired of releasing episodes week to week and seeing no change in download numbers? In this episode, I’m continuing my new series all about podcast growth. Today, we’re diving into one of the most effective strategies for boosting your podcast: organic growth.

Time-stamps:

What is organic growth and why is it important? (2:44)

Content optimization (5:01)

Engagement-boosting strategies (13:02)

Repurposing for greater reach (17:45)

Mentioned in This Episode:

Episode 164: Foundations of Podcast Growth - gaffincreative.com/164-foundations-of-podcast-growth

Episode 141: Podcast SEO - gaffincreative.com/141-podcast-seo

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/AjwzPqB2rv1

Hosted on Acast. See acast.com/privacy for more information.

164: Foundations of Podcast Growth: Grow Your Podcast Series Pt. 1

Tue, 08 Apr 2025 10:00:00 GMT

Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations.

In this first episode, I’m covering:

Why podcast growth matters (and why it’s NOT just about big numbers)
The 3 core growth strategies: organic, collaborations, and paid growth
What sustainable, realistic growth actually looks like

Whether you’re just getting started or looking to scale, this series will give you the tools you need to grow your show strategically.

Time-stamps:

Why podcast growth matters (2:09)

Three pillars of podcast growth (3:39)

Organic growth (3:52)

Collaboration and borrowing audiences (4:31)

Paid growth opportunities (5:11)

What sustainable growth looks like (6:36)

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/Plzue2YOIAh

Hosted on Acast. See acast.com/privacy for more information.

163: Spring Cleaning Tips to Audit Your Podcast

Tue, 01 Apr 2025 10:00:00 GMT

It’s time to freshen up your podcast! In today’s episode, I’m walking you through ten steps for spring cleaning your show, so that you can bring in more listeners and grow this season. To get the most out of today's episode, download our free podcast spring cleaning checklist!

Time-stamps:

Revamp your show’s artwork (3:33)

Update your titles and descriptions (5:12)

Evaluate your intro and outro (7:58)

Check your show note links (10:14)

Review your website and podcast players (12:00)

Update your social media links (14:11)

Assess your audio quality (14:44)

Review your monetization strategy (16:03)

Revisit your branding (16:54)

Evaluate your listener engagement (18:34)

Podcast Resources:

Spring Cleaning Checklist: gaffincreative.com/springcleaning

Episode 160 Your Guide To Podcast Equipment: gaffincreative.com/160-your-guide

Podcast Cover Art Templates: gaffincreative.com/product/podcast-cover-art

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/ZSMhBj7u1XE

Hosted on Acast. See acast.com/privacy for more information.

162: Getting Creative When Content Creation Feels Hard — Podcasting Tips

Tue, 18 Mar 2025 10:00:00 GMT

Do you have a plan for when you can’t create content? In today’s episode, I’m sharing my podcasting tips, along with four types of episodes that I will air on my podcast when I’m unable to record something new.

Time-stamps:

The last four months in my personal life (2:11)

Repurposing past episodes (4:23)

Episodes where I’m the guest (5:39)

Client highlights (6:26)

Repurposing from other platforms (7:54)

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/QDGdrheKbt6

Hosted on Acast. See acast.com/privacy for more information.

Bonus: Kids Share Their Business Wisdom ft. Accidental CEO

Tue, 11 Mar 2025 10:00:00 GMT

What’s it like for kids to see their parents running a business? In today’s episode, I’m featuring my client Nata Salvatori of Accidental CEO. Nata chats with her daughters all about the lessons they have learned from watching their mom run her businesses.

This episode originally aired on episode 51 of the Accidental CEO podcast.

Mentioned in This Episode:

Accidental CEO Website: accidentalceo.co

Accidental CEO Instagram: instagram.com/accidentalceo.co

Accidental CEO Episode 51: accidentalceo.co/mini-moguls

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

161: 5 Reasons To Start A Podcast ft. So, Here’s The Thing [Launching a Podcast]

Tue, 04 Mar 2025 11:00:00 GMT

In today’s episode, I’m resharing my interview on So, Here’s The Thing with Laylee Emadi. I’m sharing my top 5 reasons why you should start a podcast, plus Laylee and I’s experience of podcasting together for two years.

Time-stamps: plus 1:19

Serve your audience (4:39)

Set yourself up as an expert in your field (8:30)

Network and connect with industry experts (13:23)

Using your podcast as a marketing tactic (21:47)

Monetizing your podcast (31:51)

Pitching yourself (38:53)

Recap (48:36)

Mentioned in This Episode:

Laylee Emadi Website: layleeemadi.com

Laylee Emadi Instagram: instagram.com/laylee_emadi

So, Here’s The Thing Episode 67: layleeemadi.com/5-reasons-to-start-a-podcast

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

160: Your Guide to Podcast Equipment for Recording — Podcasting Tips

Tue, 25 Feb 2025 11:00:00 GMT

What equipment do I recommend for podcasters? In today’s episode, I’m sharing my recommendations for gear at all stages of podcasting, plus all of my podcasting tips for how to set up your home and on-location recordings!

Time-stamps:

Recommendations for the podcast guest (1:51)

Setting up your in-home studio (3:33)

Your gear and equipment (6:21)

Laptop (7:24)

Microphones (8:33)

Cables (11:13)

Accessories (12:04)

Headphones (12:26)

Mic stands (13:18)

Software (14:08)

Stable Internet (15:38)

Your mic check (16:11)

Mentioned in This Episode:

Samson Q2U: amzn.to/3zHCaDW

Shure SM58: amzn.to/3KVJqOH

Shure SM7b: amzn.to/3RDnLP7

Focusrite Scarlett 2i2: amzn.to/4exI8Hf

XLR cables: amzn.to/3VDXe5z

Foam windscreen: amzn.to/3XEld75

Audio-Technica headphones: amzn.to/4ca2AfN

Microphone Boom Arm Floor Stand: amzn.to/3VS2gN2

Riverside: gaffincreative.com/riverside - Use code GAFFIN15

Clocking In Episode 131 Mic Check: Is This Thing On? gaffincreative.com/131

Mic Check Society: gaffincreative.com/mcs

If you decide to use any of the links above and buy through them, I’ll receive a small commission back.

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/xkRW1aOSRBU

Hosted on Acast. See acast.com/privacy for more information.

159: Beyond Vulnerability: Getting Real with Your Audience [Podcasting Skills]

Tue, 18 Feb 2025 11:00:00 GMT

How vulnerable should you really be on your podcast? In today’s episode, I’m sharing why you as a business owner should get vulnerable for your audience, plus best practices for doing so.

This episode originally aired as Episode 139 on September 10th, 2024.

Time-stamps:

The fine line of vulnerability (2:01)

Why it depends on your audience (3:17)

The four categories of vulnerability (4:19)

The oversharer (5:07)

Sharing where necessary (6:25)

Spinning your failures into lessons (8:40)

Never sharing (10:58)

My vulnerable episodes (13:25)

Mentioned in This Episode:

Episode 093: Giving Up a Dream that No Longer Serves You: gaffincreative.com/giving-up-a-dream

Episode 086: Be All There: gaffincreative.com/be-all-there

Episode 020: How We Paid Off Our House in Five Years: gaffincreative.com/how-we-paid-off-our-house

Episode 014: Overwhelmed? You Can Take A Break: gaffincreative.com/overwhelmed

Connect with Haylee:

Podcast Guest Copy & Paste Email Templates

Review the Transcript: https://share.descript.com/view/wjz2y69JcAf

Hosted on Acast. See acast.com/privacy for more information.

158: How to Handle Guest Communication as a Podcast Host

Tue, 11 Feb 2025 11:00:00 GMT

Do you know how to efficiently and professionally handle podcast guest communication? In today’s episode, I’m sharing my advice for managing pitches, handling rejections, and communicating with your guests both before and after your show.

This episode originally aired as Episode 54 on March 21st, 2022.

Grab Our Email Templates:

Podcast Pitch Rejection Email Templates

Email Templates for Asking Your Podcast Guest to Re-record

Bundle: Podcast Email Templates

Time-stamps:

Managing Pitches (2:49)

Podcast Application Forms (3:06)

What Should You Include on Your Podcast Application Form? (3:22)

Rejection Emails (4:52)

Why Do I Think This is Important? (7:04)

“I can talk anything about business!” (8:02)

How I Got The Idea (8:54)

Guest Communication after the Pitch (10:14)

Mentioned in This Episode:

How To Schedule Interviews with Your Podcast Guests: gaffincreative.com/how-to-schedule-interviews-with-your-podcast-guests

Calendy: calendly.com

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/Y1iZ5ZGnczx

Hosted on Acast. See acast.com/privacy for more information.

157: Podcast Strategy Producer Panel: Ask the Experts ft. Madison McCann, Michael Crosa, & Daniel Ashworth

Tue, 04 Feb 2025 11:00:00 GMT

What questions do you have for podcast producers? In today’s episode, I’m sharing a panel recording from a recent event with 148 Films here in Chattanooga. Studio manager, Daniel Ashworth interviews myself and local producers, Madison McCann & Michael Crosa, on some big questions about podcasting as a business, plus our best advice for clients and other podcasters.

Special thanks of 148 Studios for hosting this event and inviting me to be a part of the panel!

Time-stamps:

Get to know the podcast producers (3:20)

Is there a best time of year to start a podcast? (6:30)

How do you measure the success of a podcast? (7:51)

Is it professional or a passion project? (10:17)

How to go from idea to published? (12:37)

What are the best methods of podcast promotion? (17:12)

Building a content strategy (21:52)

Where should you start with equipment? (23:40)

Audio only or video? (27:47)

What production tools should you use? (31:47)

Can you use podcasting to further business growth? (35:13)

What are the emerging trends in the podcast world? (38:50)

Mentioned in This Episode:

148 Films Website: 148films.com

148 Films Podcast Studio: 148films.com/studios#podcast

148 Films Instagram: instagram.com/148_films

Speakeasy Productions: instagram.com/speakeasyproductions.co

Podnooga: instagram.com/podnooga

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/lhmgDNGQ03P

Hosted on Acast. See acast.com/privacy for more information.

156: Setting Your Podcast Strategy, Goals, & Intentions

Tue, 28 Jan 2025 11:00:00 GMT

Have your podcast goals shifted for 2025? In today’s episode, get an inside look into Mic Check Society, our community for podcasters. Plus, reflect on your podcasting journey and commit to your big goals for the new year.

Time-stamps:

Reflect on your podcasting journey (2:45)

What does podcasting look like for you in 2025? (3:27)

Committing to your big dreams (4:55)

Connect with Haylee:

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

155: Planning & Launching a Podcast — Podcasting for Beginners

Tue, 21 Jan 2025 11:00:19 GMT

The podcast planning challenge is live today! In today’s episode, we’re sharing a teaser of the challenge with top tips for what to consider when launching a podcast.

What do you need to know before you launch a podcast? In today’s episode, I’m sharing the most frequently asked questions that I get from potential podcasters.

Time-stamps:

Budget and expenses (2:51)

Equipment and software (3:33)

Goals, concepts, and audience (3:49)

Show details and assets (4:04)

Content plan and strategy (4:26)

Systems and processes (5:08)

Launch plan and strategy (5:32)

5 steps to launch your podcast (5:55)

Podcasting Resources:

3 Day Podcast Planning Challenge: gaffincreative.com/challenge

Podcast Budget Worksheet: gaffincreative.com/podcastbudget

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/v6nBLO8XUk5

Hosted on Acast. See acast.com/privacy for more information.

154: What You Should Know Before You Launch a Podcast — Podcasting Tips for Beginners

Tue, 14 Jan 2025 11:00:32 GMT

What do you need to know before you launch a podcast? In today’s episode, I’m sharing the most frequently asked questions that I get from potential podcasters.

Join our 3-Day Podcast Planning Challenge >> gaffincreative.com/challenge

Time-stamps:

How do I name my podcast? (2:58)

How do podcasts get on players? (4:37)

Do I need to invest in gear? (5:56)

Advice around launching (8:17)

The technical aspects of Apple (9:41)

How do I record a show? (10:34)

What program should I use for editing? (13:21)

How do I get music for my show? (15:30)

How do I monetize? (16:52)

Podcast Resources:

Riverside: gaffincreative.com/riverside - Use Code GAFFIN15 for 15% off

Descript: gaffincreative.com/descript

Premium Beat: premiumbeat.com

3 Day Podcast Planning Challenge: gaffincreative.com/challenge

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/a74Eh3rBEPB

Hosted on Acast. See acast.com/privacy for more information.

153: Is Podcasting The Right Tool For Your Business? Building a Podcast Strategy!

Tue, 07 Jan 2025 11:00:37 GMT

Is podcasting the best tool to share about your business? In today’s episode, I’m sharing why podcasting might be right for you. Plus, I’m sharing the top reasons why I fell in love with podcasting, the pros and cons of having a podcast, and our upcoming podcast planning challenge.

Join our 3-Day Podcast Planning Challenge >> gaffincreative.com/challenge

Time-stamps:

Accessibility of podcasting (2:25)

Flexibility of styles (3:24)

Connecting through long-form conversation (4:28)

Do you enjoy talking? (5:40)

Are you willing to commit to podcasting long-term? (6:32)

Are you open to learning about podcasting? (7:41)

Do you have an audience? (8:25)

Pros of podcasting (9:24)

Cons of podcasting (10:18)

Long-form content (13:21)

Short-form content (16:23)

What to do next (17:24)

Podcast Resources:

3-Day Podcast Planning Challenge: gaffincreative.com/challenge

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/8mTjF0qw5un

Hosted on Acast. See acast.com/privacy for more information.

Bonus: Celebrate 100K Downloads with the Independent Business Podcast!

Tue, 31 Dec 2024 11:00:46 GMT

How are you celebrating your podcast milestones? Today, I’m featuring an episode from HoneyBook’s Independent Business podcast with host Akua Konadu. In the episode, the Independent Business podcast celebrated 100,000 downloads by highlighting some of the powerful advice that their guests have shared!

This episode originally aired on episode 86 of the Independent Business podcast.

Time-stamps:

Jasmine Star: Where are you applying your discipline? (6:17)

Natasha Pierre: How to make launches work for your business (7:57)

Audrey Joy Kwan: Developing yourself as a leader to scale your business (9:27)

Matt Garland: Cash flow forecasting (11:05)

Candice Coppola and Dr. Michael Tatonetti: Diversifying your revenue streams (12:30)

Amber McCue: Creating systems to generate revenue (14:27)

Kayla Hollatz: Leaning into slow and sustainable business growth (15:54)

Mentioned in This Episode:

Independent Business 87: honeybook.com/blog/favorite-business-advice

Independent Business 51: honeybook.com/blog/businesses-that-succeed

Mic Check Society: gaffincreative.com/mcs

Hosted on Acast. See acast.com/privacy for more information.

Happy Holidays from Gaffin Creative!

Tue, 24 Dec 2024 11:00:38 GMT

Happy Holidays from Gaffin Creative!

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152: What My Year of Investing in My Business Looked Like

Tue, 17 Dec 2024 11:00:38 GMT

Are you curious about how I’m investing? In today’s episode, I’m continuing my series which gives an inside look into my business, Gaffin Creative. I’m sharing where I invested this year in events, programs, tools, advertising, and people.

Time-stamps:

Events (2:31)

Programs (9:24)

Tools (12:16)

Advertising (13:40)

People (15:11)

Will I spend this much next year? (19:10)

Mentioned in This Episode:

Mic Check Society Retreat: gaffincreative.com/retreat

Creative Educator Conference: layleeemadi.com/conference

Podfest: podfestexpo.com

Escape Conference: escconference.co/

Podcast Movement: podcastmovement.com

Escape Retreat: escconference.co/

The Mixer Mind Retreat: lindasidhu.com/mixermind-waitlist

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/o2rrlZjpuEw

Hosted on Acast. See acast.com/privacy for more information.

151: Dropping Everything & Finding My Why

Tue, 10 Dec 2024 11:00:58 GMT

Three weeks ago I dropped everything in my business and found the why behind why I am an entrepreneur. Here's that story.

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/6H53lzzpUqI

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150: What It Looked Like to Become a Full-Time Podcast Producer [Podcasting Skills]

Tue, 03 Dec 2024 20:47:51 GMT

Are you wondering what it’s like to be a full-time podcast producer? In today’s episode, I’m kicking off my new series which gives an inside look into my business, Gaffin Creative. I’m sharing my story with entrepreneurship plus my experience with going full-time in the last few years.

Time-stamps:

My background in photography and advertising (2:03)

Going full-time in my business (11:59)

What I’ve learned in ten years (15:00)

Education, resources, and mentorship (19:44)

Advice for building a full-time business (21:40)

Where my business goes from here (27:32)

Podcast Resources:

Episode 004 Defining Your Own Success: gaffincreative.com/defining-your-own-success-while-cheering-for-other-women

Laylee Emadi So, Here’s The Thing: layleeemadi.com/category/podcast-episodes

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/k2PBBWS7v5y

Hosted on Acast. See acast.com/privacy for more information.

149: How Being Interviewed on Your Own Podcast Can Help Sell Your Programs & Services — Podcast Strategy

Tue, 26 Nov 2024 11:00:54 GMT

How are you selling your products and services on your podcast? In today’s episode, I’m sharing an interview with my client Bree Pair of the Thrive Blogger Podcast. We dive into Bree’s programs and model how to sell your offers without having to have a solo episode.

This episode originally aired on episode 304 of the Thrive.

Mentioned in This Episode:

Thrive: instagram.com/thrivetogetherblog

Thrive Episode 304: thrivetogether.blog/304

Mic Check Society: gaffincreative.com/mcs

Review the Transcript: https://share.descript.com/view/nH6GnO2iK0D

Hosted on Acast. See acast.com/privacy for more information.

148: Should Podcast Hosts Invest In Advertising For Their Podcast [Grow My Podcast]

Tue, 19 Nov 2024 11:00:14 GMT

Should you invest in advertising for your podcast? In today’s episode, I”m sharing the power in paid advertising for podcast growth.

Questioning, "How can I grow my podcast?" This show is for you!

Time-stamps:

No longer relying on organic marketing (1:46)

Social media advertising (3:40)

Advertising on other podcasts (6:06)

Placing ads within podcasts (8:08)

Advertising on podcast players (13:04)

Other opportunities for podcast advertisement (18:37)

In-person events and community advertising(19:29)

Measuring your success in advertising efforts (20:13)

Mentioned in This Episode:

Episode 146

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/rm57QOeVnib

Hosted on Acast. See acast.com/privacy for more information.

147: Becoming The Trusted Brand That Is Top Of Mind For Your Audience

Tue, 12 Nov 2024 11:00:13 GMT

How can your podcast keep you top of mind? In today’s episode, I’m sharing how many podcasters use their show to build a trusted brand and stay top of mind with their audience.

Time-stamps:

Why trust is crucial for your brand and business (1:48)

Building authority through consistency (4:22)

Positioning yourself as an expert (9:28)

Creating trust through authenticity (12:21)

Staying top of mind (15:06)

Podcast Resources:

Episode 139: How Vulnerable Should I Be On My Podcast?: gaffincreative.com/139-how-vulnerable-should-i-be-on-my-podcast

About Gaffin Creative: gaffincreative.com/about-us

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/op2rB5kp5lS

Hosted on Acast. See acast.com/privacy for more information.

Bonus: Bloom with B-Roll Easy B-Roll Ideas For Business Owners ft. Quianna Marie Weekly

Tue, 05 Nov 2024 11:00:52 GMT

Are you ready to start creating b-roll and behind the scenes content? In today’s episode, I’m featuring my client Quianna Marie of Quianna Marie Weekly. Quianna shares 30 easy ideas for capturing business b-roll, plus mindset shifts to maximize your marketing efforts and create brand awareness.

This episode originally aired on episode 147 of Quianna Marie Weekly.

Time-stamps:

The importance of b-roll and behind-the-scenes (8:39) 3:34

Safety tips and reminders (9:19)

The gear you need for behind-the-scenes (12:36)

How to set up and use b-roll (16:37)

Computer vibes (19:09)

Client experience vibes (25:01)

Authority vibes (32:34)

Mentioned in This Episode:

Quianna Marie: instagram.com/quiannamarie

Quianna Marie Weekly Episode 147: quiannamarieblog.com/2024/07/15/147-bloom-with-b-roll-easy-b-roll-ideas-for-business-owners

Mic Check Retreat: gaffincreative.com/retreat

Mic Check Society: gaffincreative.com/mcs

Connect with Haylee:

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

146: Leveraging Your Podcast For Paid Events

Tue, 29 Oct 2024 10:00:58 GMT

How can you earn an income from your podcast outside of monetizing? Today’s episode is the last in my series on becoming a paid podcaster, and I’m sharing a number of ideas of how you can leverage your podcast for paid events.

Time-stamps:

How you position your podcast (2:08)

Becoming a paid speaker (3:16)

Highlight your experiences (3:47)

Invite event hosts onto your show (5:08)

Invest time into your content (6:16)

Practice speaking (6:54)

Offer the host the opportunity to sell on your podcast (9:09)

Hosting events with live podcast recordings (10:08)

Pitch a live podcast recording with the host (12:12)

Offer the VIP tier (13:17)

Leveraging when there is no speaker budget (13:59)

The power of your own events (15:33)

Podcast Resources:

Mic Check Retreat: gaffincreative.com/retreat

Mic Check Society: gaffincreative.com/mcs

Episode 129 Podcasting With The Experts: gaffincreative.com/129-podcasting-with-the-experts-live-panel-recording

Episode 130 I Asked 8 Podcasters to Share Podcasting Advice: gaffincreative.com/130-i-asked-8-podcasters-to-share-podcasting-advice

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/CAFlzaZFPfJ

Hosted on Acast. See acast.com/privacy for more information.

145: Turning Podcast Listeners into Paying Clients [Becoming a Paid Podcaster: Monetize My Podcast]

Tue, 22 Oct 2024 10:00:37 GMT

Is it your goal to turn podcast listeners into paying clients? In today’s episode, I’m continuing my series on becoming a paid podcaster, and sharing the strategies that my clients and I use to sell our services and offers through our podcasts.

Time-stamps:

Your podcast has to give value (3:17)

Speaking to your listener’s needs (6:48)

Decide what you’re selling (9:28)

Have a CTA strategy (13:06)

Build relationships with listeners (15:27)

Value-based marketing (18:25)

Creating episodes that sell offers (19:31)

What you should be selling (20:19)

Tracking your sales (25:21)

Podcast Resources:

144: Making More Money with Sponsors through a Holistic Campaign [Becoming a Paid Podcaster]: gaffincreative.com/making-more-money-with-sponsors-through-a-holistic-campaign

139: How Vulnerable Should I Be On My Podcast?: gaffincreative.com/139-how-vulnerable-should-i-be-on-my-podcast

54: Podcast Pitches and Guest Communication: gaffincreative.com/podcast-pitches-and-guest-communication

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/hlj5bK4dMqB

Hosted on Acast. See acast.com/privacy for more information.

144: Making More Money with Sponsors through a Holistic Campaign [Becoming a Paid Podcaster: Monetize My Podcast]]

Tue, 15 Oct 2024 10:00:13 GMT

Do you have a podcast sponsorship strategy? In today’s episode, I’m continuing my series on becoming a paid podcaster, and sharing my tips for creating a holistic approach to working with sponsors.

Time-stamps:

Your business ecosystem (2:21)

Set an objective (3:53)

Podcast sponsorship packages (5:03)

Collaboration with partners (7:46)

Considering additional assets (8:09)

Creative control and revisions (10:59)

Sponsors want reports (13:04)

Baked-in versus dynamic ads (15:38)

Checking in after a campaign (17:32)

Connect with Haylee:

135: 5 Tools You Can Earn Affiliate Income on as a Podcaster

Review the Transcript: https://share.descript.com/view/LoqR2mhBsWR

Hosted on Acast. See acast.com/privacy for more information.

143: Can Your Podcast Generate You Revenue? [Becoming a Paid Podcaster: Monetize My Podcast]

Tue, 08 Oct 2024 10:00:54 GMT

How many ways can your podcast generate revenue? In today’s episode, I’m continuing my series on becoming a paid podcaster, and diving into some inspiration for monetization.

Time-stamps:

Why you should be monetizing (1:42)

Ethical monetization (2:20)

Listener donations and crowd-funding (3:34)

Premium content and subscriptions (5:00)

Affiliate marketing (7:00)

Sponsors, advertisers, collaborators (8:36)

Selling merch (12:22)

Selling products (14:28)

Hosting live events (15:36)

Selling your services (18:22)

Speaking opportunities (20:43)

Licensing and syndication (21:17)

Networks (23:25)

Podcast Resources:

Buy Me a Coffee

Mic Check Retreat: gaffincreative.com/retreat/

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/DRxTOVOpFLU

Hosted on Acast. See acast.com/privacy for more information.

142: Is Your Podcast a Passion Project, a Side Hustle, or a Business Strategy? [Becoming a Paid Podcaster]

Tue, 01 Oct 2024 10:00:52 GMT

Do you view your podcast as a passion project or a revenue-generating business strategy? In today’s episode, I’m kicking off a new series all about becoming a paid podcaster, and diving into the various podcast identities you may connect with.

Review the Important Sections:

How do podcasters view their podcasts? (1:42)

The passion project (2:37)

The revenue generator (4:29)

The side-hustler (5:30)

The full-time podcaster (6:14)

The business or marketing strategy (7:54)

Podcast Resources:

Mic Check Retreat: gaffincreative.com/retreat/

Let’s Grab Drinks: podcasts.apple.com/us/podcast/lets-grab-drinks/id1670781228

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/FXZVDUyK7Bk

Hosted on Acast. See acast.com/privacy for more information.

141: Podcast SEO: Strategies for Podcast Players & Blog Posts [Grow My Podcast]

Tue, 24 Sep 2024 10:00:28 GMT

Can SEO have an impact on your podcast success? In today’s episode, I’m sharing how to optimize both your website and your podcast players for better SEO and greater results for your podcast.

If you're constantly thinking, "How can I grow my podcast," then this show is for you!

Review the Important Sections:

How SEO enhances your podcast (2:30)

Your description, show notes, and blog post (4:37)

Podcast players (7:18)

Website SEO (11:39)

Optimizing your blog posts (14:01)

SEO tools (18:34)

Common misconceptions around SEO (20:00)

Podcast Resources:

Ausha: https://www.ausha.co/

Women In Podcasting Awards: gaffincreative.com/wip

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/LzJbs8GkSNb

Hosted on Acast. See acast.com/privacy for more information.

140: This Email Marketing Strategy Boosted My Podcast Downloads and Subscribers

Tue, 17 Sep 2024 10:00:41 GMT

Do you have an email marketing strategy for your podcast? In today’s episode, I’m sharing how I have revamped my email marketing strategy and the difference that it has made in my podcast listenership.

Time-stamps:

I started taking my email list seriously (2:14)

Starting with my welcome sequence (3:24)

Driving my audience to my episodes (5:39)

Sending past subscribers through the sequence (6:52)

Shifting the way I write my newsletters (10:57)

Three considerations for impactful emails (13:38)

What link to use in your email (14:52)

Do you have to talk about your episode every single week? (19:12)

Mentioned in This Episode:

Women In Podcasting Awards: gaffincreative.com/wip

Podlinks: gaffincreative.com/podlinks

Flodesk: gaffincreative.com/flodesk

Hoppy Copy: gaffincreative.com/hoppycopy

Episode 133 Make It Easy for Your Listeners to Find Your Podcast: gaffincreative.com/133-make-it-easy-for-your-listeners-to-find-your-podcast

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/zJJk2vrkErD

Hosted on Acast. See acast.com/privacy for more information.

139: How Vulnerable Should I Be On My Podcast?

Tue, 10 Sep 2024 10:00:49 GMT

How vulnerable should you really be on your podcast? In today’s episode, I’m sharing why you as a business owner should get vulnerable for your audience, plus best practices for doing so.

Clocking In with Haylee Gaffin is a podcast about podcasting and is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

The fine line of vulnerability (1:55)

Why it depends on your audience (3:11)

The four categories of vulnerability (4:13)

The oversharer (5:01)

Sharing where necessary (6:19)

Spinning your failures into lessons (8:34)

Never sharing (10:52)

My vulnerable episodes (13:19)

Mentioned in This Episode:

093: Giving Up a Dream that No Longer Serves You: gaffincreative.com/giving-up-a-dream-that-no-longer-serves-you

086: Be All There: gaffincreative.com/be-all-there

020: How We Paid Off Our House in Five Years; gaffincreative.com/how-we-paid-off-our-house-in-five-years

014: Overwhelmed? You Can Take A Break: gaffincreative.com/overwhelmed-you-can-take-a-break

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/p8PHmcpfVp1

Hosted on Acast. See acast.com/privacy for more information.

138: Thinking About Airing Old Podcast Episodes? Listen Here—Repurposing Podcast Content

Tue, 03 Sep 2024 10:00:23 GMT

Why should you consider republishing an older episode of your podcast? In today’s episode, I’m sharing why to republish, how to determine which episodes to re-air, and best practices for strategic success with your republished episodes.

Time-stamps:

Why would you want to republish an older episode? (1:43)

Which episodes you should republish (7:01)

Episodes to avoid republishing (9:26)

How to republish (12:17)

Mentioned in This Episode:

Episode 092: Cheering You On for International Women’s Day: gaffincreative.com/cheering-for-you-on-international-womens-day

Episode 134: Accessibility In Podcasting with Myrna Daramy: gaffincreative.com/134-accessibility-in-podcasting-with-myrna-daramy-ig-live-replay

Episode 136 - not yet released

Joy's Replay Example: https://podcasts.apple.com/us/podcast/best-of-reset-your-business-with-a-mid-year-review/id1612478975?i=1000664355022

Stephanie's Replay Example: https://podcasts.apple.com/us/podcast/77-check-these-things-off-before-you-go-on-vacation-replay/id1667341933?i=1000661513806

Molly's Replay Example: https://podcasts.apple.com/us/podcast/62-9-tips-to-overcome-your-toxic-relationship-with/id1664206499?i=1000651170058

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/pMTbYGxFpwg

Hosted on Acast. See acast.com/privacy for more information.

137: The Unwritten Rule of Podcasting from a Podcast about Podcasting

Tue, 27 Aug 2024 10:00:08 GMT

What are the unwritten rules of podcasting? In today’s episode, I’m addressing the commonly misheld beliefs that I hear about podcasting and why there are actually no rules for having a successful podcast.

Time-stamps:

There is one right way to do podcasting (2:43)

There are a specific number of episodes per season (3:12)

You need an intro and outro (6:05)

Less than 100 downloads is bad (9:02)

One day of the week is a better release date than the others (14:28)

Mentioned in This Episode:

Buzzsprout Stats: buzzsprout.com/stats

Blog: How Many Downloads is Good for a Podcast

Episode 67: Understanding Your Podcast Numbers

Instagram instagram.com/hayleegaffin

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/h9oDEvU9VLx

Hosted on Acast. See acast.com/privacy for more information.

136: Your Strategic Guide to Repurposing Content for Your Podcast + Podcast Guesting Benefits

Tue, 20 Aug 2024 10:00:20 GMT

How can you strategically repurpose your business content for your podcast? In today’s episode, I’m sharing my repurposing discussion with Melissa Brown at the She’s Got Content Virtual Summit. We’re talking about a number of creative ways to leverage your business content to create a bank of material for your podcast. Plus, we're exploring a few highlights around podcast guesting benefits!

Time-stamps:

Introducing Haylee Gaffin (3:03)

Repurposing your guest appearances on other podcasts (4:07)

Times to repurpose your content (7:25)

Feed drop swaps (10:13)

Re-airing your old episodes (14:05)

Leveraging your paid content for your free podcast (18:26)

Tag in the people around you (22:14)

Mentioned in This Episode:

10 Podcast Topic Ideas - Digital Download: gaffincreative.com/get-creative-summit

She’s Got Content Virtual Summit: shesgotcontent.com/summit-2024-day-1

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/oP2BNDvOKce

Hosted on Acast. See acast.com/privacy for more information.

135: Affiliate Income for Podcasters: 5 Tools You Can Earn Affiliate Income on as a Podcaster

Tue, 13 Aug 2024 10:00:56 GMT

As a podcaster, diversifying your income streams is essential to sustaining and growing your show. One lucrative way to do this is through affiliate marketing. By promoting products and services that you believe in, you can earn commissions while providing value to your audience. Here are five must-have tools that provide affiliate income for podcasters that not only enhance your podcast but also offer excellent affiliate programs to boost your income.

Have you heard of Mic Check Society?Get $10 off per month with code PODCAST at micchecksociety.com.

Honeybook (2:42)

Riverside FM (4:11)

Flodesk (5:40)

Descript (6:52)

Buzzsprout (8:15)

Mentioned in this Episode:

HoneyBook* 50% Off : https://share.honeybook.com/haylee549

Riverside: 15% off with GAFFIN15: https://creators.riverside.fm/ClockingIn

Riverside Affiliate: https://riverside.getrewardful.com/

50% off Flodesk*: https://flodesk.com/c/HAYLEEGAFFIN

Try Descript: https://get.descript.com/lws6y9rfiynv

Descript affiliate: https://www.descript.com/affiliate

Buzzsprout* $20 credit: https://www.buzzsprout.com/?referrer_id=1862625

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/QSmI6GmWXtQ

Hosted on Acast. See acast.com/privacy for more information.

134: Accessibility in Podcasting with Myrna Daramy [IG LIVE REPLAY]

Tue, 06 Aug 2024 10:00:25 GMT

How can you make your podcast more accessible? Today’s episode is a repurposed Instagram Live with my friend Myrna Daramy. Myrna is a digital media optimization strategist, and together she and I are diving into our best tips for creating an accessible podcast. We’re also sharing our must-haves for anyone getting started in the podcasting realm.

Connect with Myrna Daramy

Instagram https://www.instagram.com/myrnapdaramy/

Website https://www.myrnadaramy.com/

Time-stamps:

The rising popularity of podcasting (2:43)

Introducing Haylee Gaffin (5:45)

What we love about podcasting (7:00)

What you need to get started as a podcaster (13:53)

Accessibility in podcasting (20:13)

Connect with Haylee:

Review the Transcript: https://share.descript.com/view/1q8kVJmXE8S

Hosted on Acast. See acast.com/privacy for more information.

133: Make It Easy for Your Listeners to Find Your Podcast

Tue, 30 Jul 2024 10:00:35 GMT

Are you making it easy for podcast listeners to find your podcast on their favorite podcast app? In today's episode, I'm walking you through my new strategy on how to make sure that you’re on every app and easy for your listeners to find.

Time-stamps:

Why you need a podcast links page on your website (3:27)

Creating a landing page for my players (6:00)

Explore your active podcast players (7:42)

How I’m personally using podlinks (8:34)

Customize your podcast player icons (10:07)

Mentioned in This Episode:

Gaffin Creative Podlinks gaffincreative.com/podlinks

Clocking In Podcast gaffincreative.com/clockingin

Customizable Canva Template for Player Icons: gaffincreative.com/podlinks-canva-template

Connect with Haylee:

Follow Amanda on Instagram

Review the Transcript: https://otter.ai/u/42MK7T_H3e4Fd3CS76GgF7qm87o?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

132: Podcast Tours and Podcast Guesting Benefits ft. Chasing Simple with Amanda Warfield

Tue, 23 Jul 2024 10:00:02 GMT

What is a podcast tour, and how can it help to grow your podcast? There are so many podcast guesting benefits for podcasters (or even those without a podcast). In today’s episode, I’m resharing my interview on Chasing Simple with Amanda Warfield. Our conversation dives into how and why to book a podcast tour, plus how to use one as an effective marketing strategy for your own podcast and business.

Time-stamps:

Introducing Haylee Gaffin (8:21)

What is a podcast tour? (10:33)

How many pitches to send (12:57)

How to find podcasts to pitch to (14:23)

Is it worth it to send a pitch? (16:31)

How to get the most out of a podcast tour (18:26)

Your call to action strategy (21:11)

How to know when you’re ready to be a guest (22:44)

How to prepare for a podcast tour (26:37)

During the pitching process (31:40)

Being a great guest (35:11)

After the interview (41:21)

Repurposing episodes (45:16)

Action step from Haylee (47:28)

Mentioned in This Episode:

Take Amanda’s Quiz

Podcast budget worksheet

Rephonic.graph

Haylee’s Resources Page

Episode 107: Back to the Basics of Podcast Planning

Episode 103: Should You Start a Podcast for your Blog?

Episode 109: The Power of Podcasting as an Entrepreneur

Join Mic Check Society – use code CHASINGSIMPLE

It Ends with Us by Colleen Hoover

Connect with Haylee:

Review the Transcript:

Hosted on Acast. See acast.com/privacy for more information.

131: Mic Check: Is This Thing On? with Megan Wren

Tue, 16 Jul 2024 10:00:23 GMT

How do you set up to record a live panel? Today’s episode features Clocking In’s very own audio engineer, Megan Wren, as she shares her setup and advice for a live panel recording at the recent Mic Check Retreat. Megan’s tips will help you prepare for your first live event recording or your next audio upgrade.

Time-stamps:

Megan’s experiences at the Mic Check Retreat (3:38)

Recording the live panel (5:10)

Running a live panel mic check (10:43)

A bonus pro-tip (15:51)

The finished product (16:47)

Mentioned in This Episode:

Episode 129: Podcasting With The Experts: gaffincreative.com/129-podcasting-with-the-experts-live-panel-recording-at-mic-check-retreat

Shure SM58: https://amzn.to/3KVJqOH

Scarlett Focusrite: https://amzn.to/3VWapir

Connect with the Speakers:

Megan Wren: instagram.com/meganwrenmusic

Laylee Emadi: instagram.com/laylee_emadi

So Here’s The Thing: layleeemadi.com/category/podcast-episodes

Danielle Desir Corbett: instagram.com/thedanielledesir

The Thought Card: thoughtcard.com/podcast

Thrive Blogger Podcast: thrivetogether.blog/podcast

Connect with Haylee:

Transcript: https://otter.ai/u/-JgWkeWKANbtsOzYcsGmzT7hIWQ?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

130: Podcast Community—8 Podcasters Share Podcasting Advice—Your Podcast About Podcasting

Tue, 09 Jul 2024 18:21:36 GMT

What’s the secret to a successful podcast? Today’s episode features the attendees of the first-ever Mic Check Retreat, along with their advice that they think every podcaster should know.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Get $10 off per month with code PODCAST at micchecksociety.com.

Time-stamps:

Quianna Marie (2:44)

Danielle Desir Corbett (4:51)

Christy Johnson (6:16)

Bree Pair (6:48)

Laylee Emadi (8:25)

Hayley Tharp (9:00)

Octavia Elease (10:02)

Colie James (10:46)

Mentioned in This Episode:

Retreat Waitlist: gaffincreative.com/mcs-retreat

Shop: gaffincreative.com/shop

Episode 119: Auditing a Podcast Monetization Strategy ft. Thrive Blogger Podcast

Thrive Blogger Podcast : thrivetogether.blog/podcast

Christi Johnson: instagram.com/christijohnsoncreative

The Dream Biz Podcast: christijohnsoncreative.com/podcast/

Colie James: instagram.com/coliejames

Business-First Creatives: businessfirstcreativespodcast.com

Danielle Desir Corbett: instagram.com/thedanielledesir

The Thought Card: thoughtcard.com/podcast

Hayley Tharp: instagram.com/insidevoicepod

Inside Voice Podcast: linktr.ee/insidevoice

Laylee Emadi: instagram.com/laylee_emadi

So Here’s The Thing: layleeemadi.com/category/podcast-episodes

Octavia Elease: instagram.com/octaviaeleasedesigns

Success On Paper: octaviaeleasedesigns.com/podcast

Quianna Marie: instagram.com/quiannamarie

Quianna Marie Weekly: quiannamarie.com

Review the Transcript: https://otter.ai/u/-JgWkeWKANbtsOzYcsGmzT7hIWQ?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

Bonus: 3 Ways To End “Spray and Pray” Marketing ft. Called To Both with Joy Michelle

Tue, 02 Jul 2024 10:00:21 GMT

How can you create a steady, effective marketing method for your business? In today’s bonus episode, I’m featuring my client Joy Michelle and the Called To Both podcast. Joy shares three ways to end the “spray and pray” marketing method, along with how to determine which platforms you should incorporate into your plan.

This episode originally aired on episode 101 of Called to Both.

Time-stamps:

What is spray and pray marketing? (4:21)

Set the target (7:54)

Know your strengths and weaknesses (9:47)

Think campaign, not posts (12:01)

Which platforms should I use? (14:39)

Connect with Joy:

Website: joymichelle.co

Podcast: joymichelle.co/called-to-both-podcast

Instagram: instagram.com/joyymichelle

Hosted on Acast. See acast.com/privacy for more information.

129: Podcast Strategy with the Experts [Live Panel Recording at Mic Check Retreat]

Tue, 25 Jun 2024 10:00:25 GMT

We’re live from the first-ever Mic Check Society Retreat! Today’s episode features panelists Laylee Emadi, Danielle Desir Corbett, and Bree Pair sharing their thoughts and experiences on managing successful podcasts while incorporating an intentional podcast strategy.

Time-stamps:

Meet the panelists (5:32)

How to encourage your guests to share their episodes (6:35)

Making money from your podcast with a small audience or budget (11:30)

Getting in front of new listeners (13:52)

Converting listeners into buyers (17:10)

How to utilize a series within your podcast (20:22)

Systems that make a successful podcast (25:13)

If you could do one thing different in your podcast journey… (28:04)

Mentioned in This Episode:

Laylee Emadi

So Here’s The Thing

Danielle Desir Corbett

The Thought Card

Bree Pair

Thrive Blogger Podcast

Ausha

Review the Transcript: https://otter.ai/u/kEUMD8YVziF0hf71BCJkQSDVHe0?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

128: Mic Check Retreat Recap - Podcast Community Retreat

Tue, 18 Jun 2024 10:00:45 GMT

To celebrate our inaugural Mic Check Retreat, I'm taking you behind the scenes of all the details! Why we created this event, what I took away from it, and what I'd do differently!

Mentioned in This Episode:

Mic Check Retreat Waitlist

Laylee Emadi

So Here’s The Thing

Danielle Desir Corbett

The Thought Card

Bree Pair

Thrive Blogger Podcast

Review the Transcript: https://otter.ai/u/6REAs2qWfbGm8tgwHF8gsBVe-jM?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

127: Making the Most of In-Person Events for Your Podcast — Podcast Community

Tue, 04 Jun 2024 10:00:17 GMT

How can you make the most of in-person events as a podcaster? This week, Gaffin Creative is hosting the first-ever Mic Check Retreat and I’m sharing my key tips for making the most of a networking opportunity.

Time-stamps:

Building potential guest connections (2:34)

Look through the swag (4:45)

Make it easy for others to follow and subscribe (5:44)

Consider being a sponsor (7:10)

Mentioned in This Episode:

Haylee Gaffin on Instagram

Let’s Grab Drinks

Connect with Haylee:

Review the Transcript: https://otter.ai/u/JKkbuDsliAsPeB5XKo3_ZYh5mlQ?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

126: How to Turn Your Private Podcast Lead Magnet into a Shop Product

Tue, 28 May 2024 10:00:37 GMT

Is a limited series private podcast right for your brand? In today’s episode, we’re discussing how to turn a lead magnet into a paid digital product, plus ways to market your paid private podcast.

Time-stamps:

Maximizing the value of your private podcast (2:41)

Turning a lead magnet into a paid digital product (3:48)

Planning your digital product (6:45)

The technical setup (8:28)

Ways to market paid private podcasts (9:54)

Connect with Haylee:

Review the Transcript: https://otter.ai/u/wan549M7Mm38_zIxchi91x1zO5A?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

125: How to Structure Your Limited Series Private Podcast

Tue, 21 May 2024 16:55:29 GMT

Is a limited series private podcast right for your brand? In today's episode, we're exploring how you can structure your limited series podcast to create an impact on your audience, but also support your marketing goals!

Connect with Haylee:

Review the Transcript: https://otter.ai/u/QUl7u37ffwnbcb-Yps8UJJVFCPw?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

124: An Introduction to Private Podcasts as Opt-Ins

Tue, 14 May 2024 10:00:25 GMT

Are private podcasts a worthwhile tool for your business? In today’s episode, I’m introducing a series on private podcasts and how they can be used for both monetization and lead generation. I’m discussing the best types of private podcasts for business owners, plus how to get started with hosting one of your own.

Time-stamps:

What are private podcasts? (1:40)

The types of private podcasts (2:27)

Running a limited-series podcast (3:55)

How to publish a private podcast (5:37)

Which hosting platforms can you use? (7:09)

How to use private podcasts for your business (8:56)

The two benefits to offering a private podcast (10:05)

Private vs. paid (11:49)

Mentioned in This Episode:

helloaudio.fm

Connect with Haylee:

Episode 241 Breakthrough Brand Podcast

Review the Transcript: https://otter.ai/u/FDlxlCXmIIcQkEwFDl_1CMd0ihY?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

Bonus: Building a Successful Offer Suite for Multiple Audiences ft. Business-First Creatives (Colie James and Elizabeth McCravy)

Tue, 07 May 2024 10:00:10 GMT

Do you have to focus on just one audience in order to sell digital products? In this bonus episode, Colie James interviews Elizabeth McCravy about how she’s been able to successfully grow her product suite to serve very separate audiences. Elizabeth shares how she’s built each of her offers, approached the beta tests and launches, and how she’s cultivated an engaged audience who is ready to invest with her.

This episode originally aired on episode 136 of Business-First Creatives.

Mentioned in Today's Episode:

Episode 7: Webinars, Low-Ticket Offers, and What I Learned About Sales

James Clear’s Episode on Tim Ferris’ Podcast

Episode 46: The Cost of Disorganization with Ashley Schuler

Elizabeth Instagram

Colie Instagram

Time-stamps:

Get to know Elizabeth (5:03)

Marketing your business & products (7:18)

Elizabeth’s first freelance clients (12:07)

Choosing Showit (14:15)

Moving to template based offerings (16:19)

Elizabeth’s transparent numbers (19:13)

Building Booked Out Designer (29:53)

Beta launching & pricing (32:13)

Building her action-taking audience (34:57)

Preparing her audience for Podcast Success Blueprint (41:28)

Long-form content as a library of work (50:03)

Using your personal brand to sell (59:31)

Review the Transcript: https://otter.ai/u/SHmsfuIpKyVm_orawBbcpfpCfK0?utm_source=copy_url

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123: Using Video for Your Podcast (Even If You're Not Using Youtube)—Tools for Podcasters

Tue, 30 Apr 2024 10:00:32 GMT

Are you resistant to using video for your podcast? In today’s episode, I’m diving into why I think you need to use video to promote your podcast and ways to do so without becoming a Youtuber. Plus, I’m sharing clever ways that my clients have utilized video for their own podcasts. You'll even hear about one of my favorite tools for podcasters.

Today’s episode is brought to you by Riverside FM, the virtual recording studio I rely on for creating studio quality content—both in audio and video. Riverside has become my go-to tool for recording solo episodes, interviews, Mic Check Society trainings, and even taking my calls!

Get started with Riverside FM by heading to https://creators.riverside.fm/ClockingIn and use the code GAFFIN15 for 15% off!

Have you heard of Mic Check Society? It's our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs.

Important Sections:

Getting started with video (3:29)

Using a recording studio (3:38)

Actually use your camera (4:39)

Create a visually appealing setup (6:07)

Ways to utilize video recordings (7:04)

Adding video to Youtube (7:08)

Reels, TikToks, and YT Shorts (9:13)

Utilizing live recordings (11:54)

Behind the scenes timelapses (14:01)

Promotional videos beyond social media (16:54)

Client examples (18:19)

Mentioned in this Episode:

creators.riverside.fm/ClockingIn - use the code GAFFIN15 for 15% off

youtube.com/@coliejames

danielmoyercoaching.com/podcast

youtube.com/@HoneyBook

youtube.com/@Joymichelle

youtube.com/@LaShondaMBrown

youtube.com/@thrivetogetherblog

Connect with Haylee:

Review the Transcript: https://otter.ai/u/5GoLNMzPTlXOX9ZQH9Jy20QKLn0?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

122: Back to the Basics: Multi-Track Audio Recording—Should I Record One Track or Two?

Tue, 23 Apr 2024 13:00:38 GMT

Are you recording your podcast interviews on one track or two? In today's episode, we're exploring what it means to record a multi-track recording and the three benefits you'll have when you do record each participant individually!

Our Back to the Basics series was created to help get you started in podcasting! Not only will you find podcast episodes, resources, and more around podcasting for beginners on our show, you can even check out gaffincreative.com for more!

Get started with Riverside FM by heading to https://creators.riverside.fm/ClockingIn and use the code GAFFIN15 for 15% off!

Mentioned in this Episode:

creators.riverside.fm/ClockingIn - use the code GAFFIN15 for 15% off

Connect with Haylee:

Review the Transcript: https://otter.ai/u/SNN1R0rN2jhZqfu6pZkYPQE-H8I?utm_source=copy_url

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121: Rapid Fire Podcast Q+A

Tue, 16 Apr 2024 12:28:13 GMT

How can I boost my listenership or grow my show? What does monetization look like? Friends, have you ever wanted to just throw questions at a podcast producer and get quick and direct answers? In today's episode, I'm answering six questions from our audience in quick, no fluff responses!

Get started with Riverside FM by heading to https://creators.riverside.fm/ClockingIn and use the code GAFFIN15 for 15% off!

Time-stamps:

How do I boost my listenership? (4:07)

Pros and cons of editing? (6:27)

What does monetization actually look like? (8:03)

How do I know if I rank on charts and does it matter? (9:00)

Tips for titling my podcast episodes? (10:42)

I feel like I'm doing this alone, any advice? (11:55)

Connect with Haylee:

Episode 054: Podcast Pitches and Guest Communication

Review the Transcript: https://otter.ai/u/jpXP5J9xibuYjB9zNg0NJ55xVM4?utm_source=copy_url

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120: How to Ask Your Guests to Rerecord

Tue, 09 Apr 2024 13:34:19 GMT

What do you do when there is a problem with a guest episode? Today I’m sharing how to handle re-recording with your guest, or even needing to scrap an episode entirely. I’m giving tips on navigating a variety of podcast problems so that you will be able to handle each one with confidence.

Get started with Riverside FM by heading to https://creators.riverside.fm/ClockingIn and use the code GAFFIN15 for 15% off!

Mentioned In Today's Episode:

Email Templates for Asking Your Podcast Guest to Re-record

Podcast Resource Shop

Time-stamps:

Reasons that you may want to re-record (3:42)

Fix the problem in post-production (9:38)

Scraping an episode (16:36)

How to handle the situation with the guest (18:21)

Your podcast represents you and your brand (24:10)

Email templates for re-recording and feedback (26:13)

Connect with Haylee:

Review the Transcript: https://otter.ai/u/NR2WbYVQWseXB0rAqza22SgZOIM?utm_source=copy_url

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119: Case Study: Auditing a Podcast Monetization Strategy ft. Thrive Blogger

Tue, 02 Apr 2024 10:00:16 GMT

Are you curious about the strategy involved in creating a podcast? In today’s episode, I’m beginning a new podcast review series to showcase my clients and share the strategy behind their episodes. First up is Bree Pair and the Thrive Blogger Podcast.

Mentioned in Today's Episode:

Thrive Blogger Podcast

Thrive Website

Time-stamps:

Thrive Blogger Podcast episode review (2:44)

Recap (29:23)

Connect with Haylee:

Review the Transcript: https://otter.ai/u/pLB1b8o37juRdEdRF40blx0r9Y4?utm_source=copy_url

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118: Back to the Basics: 6 Tools for Podcasters

Tue, 26 Mar 2024 10:00:14 GMT

With so many tools on the market, how do you know what you need for your podcast? In today’s episode, I’m sharing six tools that I would recommend to a brand new podcaster.

Mentioned in Today's Episode:

Try Buzzsprout: gaffincreative.com/buzzsprout

Try Riverside: gaffincreative.com/riverside 15% off with code GAFFIN15

Try Descript: gaffincreative.com/descript

Try Canva: gaffincreative.com/canva

Try Flodesk: gaffincreative.com/flodesk 50% off your first year

Try HoneyBook gaffincreative.com/honeybook 50% off your first year

Get 15 Off Gaffin Creative Shop Products with code: PODCAST

Time-stamps:

Buzzsprout (1:48)

Riverside (3:08)

Descript (6:09)

Canva (7:55)

Flodesk (8:42)

HoneyBook (10:24)

Connect with Haylee:

Free Podcast Scripting Worksheet

Review the Transcript: https://otter.ai/u/wnFXf5Kt02uReSouHfd0k-KUW58?utm_source=copy_url

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117: Should I Use Templates in My Podcast Planning, Pitching, and Marketing?

Tue, 19 Mar 2024 15:12:30 GMT

Should you use templates for your podcast assets? In today's episode, I'm explaining why templates are a great starting point and sharing a few templates to consider when you're getting started or trying to grow your podcast!

Mentioned in Today's Episode:

Gaffin Creative's Podcast Planning Workbook - Use PODCAST for 15% off

Podcast Guest Email Communication Templates - Use PODCAST for 15% off

Canva

Canva Launch Graphic - Use PODCAST for 15% off

gaffincreative.com/shop

Connect with Haylee:

Review the Transcript: https://otter.ai/u/iS6luP3WQ3FQK4mwAWAv-9MnFGY?utm_source=copy_url

Hosted on Acast. See acast.com/privacy for more information.

116: How to Use Your Podcast as a Marketing Tool ft. Business First Creatives

Tue, 12 Mar 2024 10:00:01 GMT

Are you wondering how you can use podcasting as a marketing tool in your business? In today’s episode, I’m resharing my interview on Business First Creatives with Colie James. We’re chatting about how to determine if a podcast is a good fit for your business, advice for podcasters who are just getting started, and strategies to make your podcast a success.

Time-stamps:

Get to know Haylee Gaffin (2:43)

Outsourcing as a solopreneur (7:58)

The hardest part of launching your podcast (12:04)

Business benefits of having a podcast (18:10)

Marketing your podcast (24:08)

Building your business to enjoy your life (30:56)

Haylee’s biggest business f*** up (38:57)

Mentioned in Today's Episode:

Honeybook [50% off your first year]

Dubsado [30% off your first year with coliejames]

Connect with Colie:

Colie website coliejames.com

Colie instagram https://www.instagram.com/coliejames/

Connect with Haylee:

Review the Transcript: https://otter.ai/u/38h5T8kb7zZMdMdz7TgN2Lydo3Q?utm_source=copy_url

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115: What I Learned from the Feb 2024 Apple Podcast Webinar

Tue, 05 Mar 2024 11:00:10 GMT

When we have questions about how Apple Podcast works for creators, we go straight to the source. Last week I attended Apple Podcast's winter webinar, where they discussed updates to iOS17, transcripts, charts, marketing tools, editorial support, subscriptions and more! Listen in as I walk you through all of the notes I took!

Time-stamps:

(2:42) iOS17 Updates + Artwork

(3:55) Transcripts

(6:00) Episode Charts

(7:02) Marketing Tools

(7:41) Linkfire

(9:04) Editorial Support

(10:43) Subscriptions

Connect with Haylee:

Review the Transcript: https://otter.ai/u/y1VM2YbX_o7hdJp_U_PSa3WHoiQ?utm_source=copy_url

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114: 5 Ways to Improve Your Podcast Interviews

Tue, 27 Feb 2024 11:00:07 GMT

Looking for advice on podcast interviews? In today’s episode, you’ll get to listen in on a mini-training session from Mic Check Society, our community for podcasters. Inside this mini-training, I’m sharing 5 tips for your next podcast interview—whether you're the interviewer or interviewee!

Time-stamps:

Do your research (2:54)

Use your microphone correctly (3:34)

Stop stepping on lines (4:12)

Stop agreeing with points you don’t agree with (5:57)

Know how you want to end (7:27)

Connect with Haylee:

Review the Transcript: https://otter.ai/u/5YkShKAnF15rsN5UDKokqssbn7Y?utm_source=copy_url

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113: Advice from Seasoned Podcasters—A Podcast about Podcasting

Tue, 20 Feb 2024 11:00:54 GMT

New to podcasting and looking for advice? In today’s episode, podcasters of Gaffin Creative and Mic Check Society are sharing their best advice for beginners.

Time-stamps:

Advice from Haylee (1:26)

Advice from Joy (3:05)

Advice from Akua (5:23)

Advice from Bree (6:41)

Advice from Quianna (7:32)

Advice from Molly (9:29)

Advice from Val (12:30)

Advice from Stephanie (14:10)

Advice from Candice (15:16)

Advice from Dan (17:10)

Connect with Akua: podcast.honeybook.com

Connect with Bree: thrivetogether.blog/podcast

Connect with Candice: podcast.candicecoppola.com

Connect with Daniel: danielmoyercoaching.com/podcast

Connect with Joy: joymichelle.co/called-to-both-podcast

Connect with Molly: mollycahill.com/podcast

Connect with Quianna: quiannamarie.com/podcast

Connect with Stephanie: theorganizedflamingo.com/podcast

Connect with Val: valmarlene.com/podcast

Connect with Haylee:

instagram.com/ashley_dicksonellison

Review the Transcript: https://otter.ai/u/ccDu8uIPEDrnb1sJhrg5ugTVOak?utm_source=copy_url

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Bonus: We Need to Talk About Career Stability ft. Let's Grab Drinks

Tue, 13 Feb 2024 11:00:15 GMT

Is there actually stability in your career or job? As we've gone through the ebbs and flows of both professional careers and entrepreneurship, we've had our own experiences in losing jobs, losing income, and having to navigate the instability in our jobs. In this bonus episode, I'm highlighting a conversation from my other podcast hosted with Bree Pair, Let's Grab Drinks, we're discussing what those experiences looked like for us, what we learned from it, and our advice to you!

This episode originally aired on episode 7 of Let's Grab Drinks!

Mentioned in Today's Episode:

True Lemon

Tazo Peach Tea

You can learn more about Let's Grab Drinks and Bossy Life Co at bossylife.co!

Come join our bossy community on Facebook!

Review the Transcript: https://otter.ai/u/ysTCz-mE1oB8q_g5ZQxJpItfONk?utm_source=copy_url

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112: Podfest Recap: What Podcasters Can Take Away from In-Person Experiences with Sam & Elliot Archuleta, Megan Seamans, and Ashley Dickson-Ellison

Tue, 06 Feb 2024 11:00:39 GMT

Have you stepped into a conference experience not knowing anyone? In today's episode, I'm chatting with four new friends that I met at the 2024 Podfest Expo—a conference for podcasters. When I purchased my ticket to Podfest, I didn't know anyone who was going, yet walked away with some really wonderful connections! Listen in as we recap our own experiences at Podfest, what we learned, and what we're excited to implement!

Mentioned in this Episode:

Podfest

Danielle's Sponsor Page

Connect with Ashley:

ashleydicksonellison.com

unabridgedpod.com

linkedin.com/in/ashley-dickson-ellison

Connect with Megan:

meganseamans.com

instagram.com/meganseamans

Connect with Sam & Elliot:

instagram.com/somethingmorehuman

Connect with Haylee:

Episode 107 of Clocking In (Back to the Basics Series)

Review the Transcript: https://otter.ai/u/SLFVTcqloGs4jBJloCtuCmG1Msc?utm_source=copy_url

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111: Back to the Basics: Marketing Your Podcast Episodes—Grow My Podcast

Tue, 30 Jan 2024 11:00:08 GMT

Do you ever think, "I need to grow my podcast!?" It's time to go back to the basics and lay a foundation for marketing your podcast. In today's episode, I'm guiding you through where to start with your foundations.

Mentioned in Today's Episode:

Episode 110 of Clocking In

Episode 94 of Called to Both

Connect with Haylee:

Review the Transcript: https://otter.ai/u/5xDfynV97WYbvZnAdaHSL1wO6rg?utm_source=copy_url

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110: Unveiling the New Gaffin Creative Branding

Tue, 23 Jan 2024 14:41:36 GMT

After years in this business, it was time to elevate my brand. I'm so ecstatic to unveil the new Gaffin Creative Branding! Listen in as I share the history of our brand, the branding process, and why we decided it was time!

Mentioned in Today's Episode:

thehappybrandstudio.com

Connect with Haylee:

Episode 19 of Quianna Marie Weekly

Review the Transcript: https://otter.ai/u/p2IbY-TQpNIG3nxUqPoMHeUzCjM?utm_source=copy_url

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109: The Power in Podcasting as an Entrepreneur ft. Quianna Marie of Quianna Marie Weekly

Tue, 16 Jan 2024 11:00:13 GMT

If you've been looking to take advantage of the power in podcasting for your business or career, this episode is for you. Back in January of 2022, Quiana Marie invited me on her podcast to chat all about my journey and the path that led to podcasting! Today's episode is a replay of that episode and while so much has changed in my business and the podcasting landscape, the principles and concepts I shared still ring true!

Mentioned in Today's Episode:

Podcast Budget Worksheet

Honeybook

LaShonda's Episode

Committed

Dolly Parton's America

Jayd of Studio Conceal

Connect with Quianna:

quiannamarieblog.com

instagram.comquiannamarie

Connect with Haylee:

gaffincreative.com/challenge

Review the Transcript: https://otter.ai/u/-j47BPSn_Mp_dvuQCnA6l8ICvMs?utm_source=copy_url

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Teaser: Day 3 of The Podcast Planning Challenge

Thu, 11 Jan 2024 11:00:48 GMT

If you're ready to plan your podcast concept, head to gaffincreative.com/challenge to sign up!

Join Mic Check Society: micchecksociety.com | Use Code PODCAST for $10 Off/Month

Book a Podcast Launch VIP Day: gaffincreative.com/vip-launch-day | Get $100 Off When You Mention this Challenge

Review the Transcript: https://otter.ai/u/LGZTxrOHsVT8C9Brs25AJml0vGk?utm_source=copy_url

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Teaser: Day 2 of The Podcast Planning Challenge

Wed, 10 Jan 2024 11:00:21 GMT

If you're ready to plan your podcast concept, head to gaffincreative.com/challenge to sign up!

Join Mic Check Society: micchecksociety.com | Use Code PODCAST for $10 Off/Month

Book a Podcast Launch VIP Day: gaffincreative.com/vip-launch-day | Get $100 Off When You Mention this Challenge

Review the Transcript: https://otter.ai/u/JxWNpvaqRHusj3vl9ykaRAcP8V0?utm_source=copy_url

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Teaser: Day 1 of The Podcast Planning Challenge

Tue, 09 Jan 2024 11:00:42 GMT

Join Mic Check Society: micchecksociety.com | Use Code PODCAST for $10 Off/Month

Book a Podcast Launch VIP Day: gaffincreative.com/vip-launch-day | Get $100 Off When You Mention this Challenge

Review the Transcript: https://otter.ai/u/KQtOUeBqKnCWIzCjdnrECaZ3XFU?utm_source=copy_url

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108: New Year, New Podcast Plan—The Podcast about Podcasting

Tue, 02 Jan 2024 11:00:32 GMT

Happy New Year! If hitting publish or reset on your podcast is on your 2024 goal list, this is the episode for you! Let's chat about your podcast dreams goals, and expectations for 2024!

Come join the podcast planning challenge from January 9-11, 2024 at gaffincreative.com/challenge.

Mentioned in Today's Episode:

Connect with Haylee:

amandawarfield.com/book

Review the Transcript: https://otter.ai/u/Gpzy0h50Fjf09iFeVC-p4a_iBQ8?utm_source=copy_url

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Bonus: 5 Marketing Lessons from Taylor Swift ft. Chasing Simple with Amanda Warfield

Tue, 26 Dec 2023 11:00:57 GMT

Calling all Swifties—this one's for you! In today's client feature, I'm bringing you this fun and educational episode from one of my dear clients and friends, Amanda Warfield, where she highlights 5 marketing lessons she has learned from Taylor Swift.

This episode originally aired on episode 184 of Chasing Simple with Amanda Warfield.

Mentioned in Today's Episode:

amandawarfield.com/planner

Chasing Simple Marketing: The Community

This Time Tomorrow by Emma Straub

@mrsamandawarfield

Review the Transcript: https://otter.ai/u/v_KHtcbjoJgcCWCKvZljBkyKbVo?utm_source=copy_url

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107: Back to the Basics: Podcast Planning & Considerations

Thu, 21 Dec 2023 11:00:23 GMT

Ready to take it back to the podcast basics? In today's episode, I'm sharing 7 considerations every podcaster needs to think about and 5 simple steps to launching your podcast!

Come join the podcast planning challenge from January 9-11, 2024 at gaffincreative.com/challenge.

Mentioned in Today's Episode:

gaffincreative.com/challenge

Connect with Haylee:

About Your Mother by Jennifer Griffith

Review the Transcript: https://otter.ai/u/kuW5-0EvpekYqnNTwqexSixOM-E?utm_source=copy_url

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106: The Fictional Podcasts of Gilmore Girls Characters

Tue, 28 Nov 2023 21:28:48 GMT

Where are my Gilmore Girls fans at? As we approach the slower season for podcasting and business, I wanted to break up my educational content with some entertainment! This meant getting inspired by my annual GG rewatch and creating fictional podcasts for some of my favorite characters! Listen in as I share the podcasts I think they host and their primary ways of monetizing!

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

Let's Grab Drinks

gaffincreative.com/shows

How I Built This

Connect with Haylee:

Episode 93 Chasing Simple

Review the Transcript: https://otter.ai/u/zJsiyV16AzjFXTPRgwgwHBy9YOY?utm_source=copy_url

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105: Setting Intentional Goals for the New Year Based on Your Definition of Success ft. Amanda Warfield of Chasing Simple

Tue, 21 Nov 2023 11:00:04 GMT

If you're gearing up for a fresh start with the new year approaching, I wanted to share this amazing conversation that I had with my friend Amanda Warfield on her podcast, Chasing Simple. We discuss the importance of setting goals that are relevant to you and match your own idea of success—which is key when planning for a new year in business and podcasting!

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

Clocking In Episode 004

Podcast Shop

Mic Check Society

Connect with Amanda:

amandawarfield.com

Chasing Simple Podcast

@mrsamandawarfield

Connect with Haylee:

Episode 84 - Taking a Break

Review the Transcript: https://otter.ai/u/YOsdzKrh58rIhp9CLDmGw88y0zg?utm_source=copy_url

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104: Managing Your Podcast through the Holidays

Tue, 14 Nov 2023 18:59:41 GMT

As we approach a busy holiday season, managing your podcast may feel a little more overwhelming than normal! In today's episode, I'm sharing how you can set your podcast up for success this holiday season without adding more work to your plate! Listen in as I share a few tips for the holidays, content ideas for the end of the year, and a few ideas for repurposing content!

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

Episode 85 - Other Podcasters Who Have Taken a Break

Episode 92 - Defining Your Own Success | Repurposed Episode

Episode 103 - Should You Start a Podcast for Your Blog? | Repurposed Episode

Bonus: Riverside Updates | Repurposed Facebook Live

Connect with Haylee:

Episode 198 of Thrive Blogger Podcast

Review the Transcript: https://otter.ai/u/93Vosn4BWiy4XZDJRY8SIMlCpBc?utm_source=copy_url

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103: Should You Start a Podcast for Your Blog? ft. Bree Pair of Thrive Blogger & Content Creator Podcast

Tue, 17 Oct 2023 14:10:25 GMT

Have you ever thought about starting a podcast for your blog and wondered, what all does it entail? In todaay's episode, I'm sharing a replay from Thrive Blogger Podcast, where I joined host Bree Pair to share what it's like to start a podcast as a blogger, how to generate content ideas, and the benefit of being a guest on other podcasts before you start!

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

Podcast Budget Worksheet

Mic Check Society

Connect with Bree:

https://thrivetogether.blog/

https://www.instagram.com/thrivetogetherblog

Shift

Profitable Blogger Society

Connect with Haylee:

Review the Transcript: https://otter.ai/u/L7aZylvbBB3KXig-Plvm3MTx2Qc?utm_source=copy_url

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102: Finding Inspiration for Your Podcast + An Update for Our Listeners

Tue, 19 Sep 2023 10:00:51 GMT

We often get stuck in a cycle of creating the same content without any passion or inspiration. If that's you, this episode is your encouragement to find that inspiration again! Listen in as I share why it's so important to find inspiration in your content creation process, but also what this looks like for the content on Clocking In!

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

podcastmovement.com

Connect with Haylee:

Review the Transcript: https://otter.ai/u/pB5UhQ8F2QZ26hYTmKBu9hip6oc?utm_source=copy_url

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101: 5 Lessons I Learned from Podcast Movement

Tue, 29 Aug 2023 13:21:55 GMT

This year's Podcast Movement conference was phenomenal. If you're sad you missed out, don't worry, I'm bringing you 5 lessons I learned while as Podcast Movement that I will be applying to my clients and my production company!

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

podcastmovement.com

Connect with Haylee:

gaffincreative.com/coaching

Review the Transcript: https://otter.ai/u/eTf0WdxgVQ4CSMgrjxkT4Yd__jQ?utm_source=copy_url

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100: Your Guide to Celebration Episodes for Podcasters

Tue, 15 Aug 2023 10:00:30 GMT

Are you celebrating a big milestone in your podcast? In our 100th episode, we're sharing some fun ideas and content types for your celebration episodes!

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

Connect with Haylee:

gaffincreative.com/coaching

Review the Transcript: https://otter.ai/u/gcP3_mqPfjq8MHKOyCreLuFbXH0?utm_source=copy_url

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099: What To Do When You're Just Not Feeling It with Your Podcast

Tue, 01 Aug 2023 21:08:25 GMT

If you've ever struggled with your podcast, you know how hard it is to create content. When you're just not feeling it, content creation just feels like a chore. In today's episode, I'm sharing a few steps you can take when you're in that season, along with a few content ideas to do instead.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this Episode:

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

098: How Podcasters can Pivot into Speaking and Education as a Source of Revenue with Laylee Emadi

Tue, 20 Jun 2023 21:50:35 GMT

Have you been playing around with the idea of adding education or speaking as a source of revenue for your business? Laylee Emadi joins us to chat about how you can go about breaking into the education space or getting on stages!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

Connect with Laylee:

layleeemadi.com

instagram.com/laylee_emadi

https://layleeemadi.com/ebook

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097: 5 Technical Considerations for Podcasters

Tue, 16 May 2023 19:53:11 GMT

One of the biggest hesitations that the people I talk to who are interested in podcasting face is the tech that comes with podcasting. Today, I want to help break down any barriers that may be holding you back in podcasting by offering 5 technical considerations for your podcast.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

5 Technical Considerations for Podcasters

Your Gear
Where you're recording
How you're recording
What you're producing in
Where you're hosting

Mentioned in this episode:

Shure SM58

Shure MV7X Podcast Mic

Riverside*

Zoom

Squadcast

Quicktime

Garageband*

Audacity

Logic Pro

Acast*

Libsyn

Buzzsprout*

*Tools I recommended based on my personal use.

Connect with Haylee:

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096: Podcast Episode Ideas for Your Business's Podcast

Tue, 02 May 2023 10:00:55 GMT

Here are 10 podcast topics you can use on your business podcast when you’re feeling stuck on new ideas! These topics will allow you to educate your audience on different business ideas, programs to use, and the essentials of how to start and run a business from your perspective!

Download the full idea list from today's episode at https://gaffincreative.com/10-business-podcast-topic-ideas-digital-download/

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

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Bonus: Riverside Review & Recent Updates

Thu, 13 Apr 2023 10:00:20 GMT

Have you been thinking about making the switch to Riverside? In today's bonus episode, I'm sharing a quick review of the latest features that Riverside offers, what I love, and what limitations I think it has for producers!

This originally aired inside of Mic Check Society's private, members-only Facebook group. Come get access to more content like this inside of Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this episode:

Riverside.fm - use the code GAFFIN15 for 15% off!

Live Stream Article: https://support.riverside.fm/hc/en-us/articles/5212844660637

New Riverside Features: https://riverside.fm/blog/meet-the-new-riverside

HARO: https://www.helpareporter.com/

Connect with Haylee:

The Independent Business Podcast

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095: Behind the Scenes of the Independent Business Podcast with Natalie Franke

Tue, 11 Apr 2023 12:06:56 GMT

Is the podcast industry too saturated for you to launch your own? What does it actually look like for a brand to launch their own podcast? In today's episode, Natalie Franke, Chief Evangelist at HoneyBook, joins us to share about The Independent Business Podcast, powered by HoneyBook. Since I met Natalie over five years ago, I've always thought she would make a brilliant host and create so much impact as a podcaster.

In celebration of the launch of the Independent Business Podcast, Natalie joins us to share a little behind the scenes of launching, some of the strategy behind it, what she's learned so far in being a podcaster, plus she's sharing a few hot takes you don't want to miss.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this episode:

Ama & Akua

Tyler Herrinton

Ruth at Helper2

Connect with Natalie & HoneyBook:

podcast.honeybook.com

honeybook.com - Use this link for 35% off your first year!

Connect with Haylee:

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Bonus: 10 Common Questions about Planning a Podcast

Thu, 06 Apr 2023 13:37:52 GMT

You have questions about podcast planning and I have answers! In today's bonus episode, I'm answering 10 of the most commonly asked questions around planning a podcast!

This episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this episode:

Podcast Gear: https://gaffincreative.com/podcast-equipment-for-beginners/

Shure Podcast Microphone: https://www.shure.com/en-US/products/microphones/mv7?variant=MV7-K

podcastlaunchkit.com

Podcast Frequency: https://gaffincreative.com/how-often-should-you-release-podcast-episodes/

Scaling Back/Taking a Break fromYour Podcast: https://gaffincreative.com/taking-a-break-from-your-podcast/

Getting on Podcast Players: https://gaffincreative.com/how-do-i-get-my-podcast-on-podcast-players/

How to Monetize: https://gaffincreative.com/how-to-monetize-your-podcast/

Benefits of Solo Episodes: https://gaffincreative.com/the-benefits-of-publishing-solo-podcast-episodes/

Measuring Success: https://gaffincreative.com/how-to-measure-the-success-of-your-podcast/

Riverside.fm

Connect with Haylee:

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094: How early should I start planning my podcast launch? — Podcasting for Beginners

Tue, 04 Apr 2023 20:31:43 GMT

Did you know it can take up to 9 days for your podcast to show up on podcast players? That's why I recommend a 2 week lead time with my Podcast Launch VIP days! In today's podcast episode, I'm breaking down exactly how long you should start planning ahead for your podcast launch!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this episode:

Podcast Launch Marketing Guide: https://gaffincreative.com/product/podcast-launch-marketing-guide/

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

093: Giving Up a Dream that No Longer Serves You

Tue, 21 Mar 2023 10:00:56 GMT

Have you ever given up on a dream or shut something down that you never imagined you'd do? It can feel like disappointment and failure. Sometimes we have to give up something that once meant the world to us in order to make room for new things that will serve you in far better ways. Well three and a half years ago, I took a major leap of faith in opening my dream photography studio, something I'd thought about for a long long time. At the end of this month, I'm closing the doors to that beautiful space, a decision that wasn't made lightly. Today, I'm sharing how you can find beauty in the hard decisions.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

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092: Cheering for You on International Women's Day

Wed, 08 Mar 2023 20:30:32 GMT

Happy International Women's Day! Today we're cheering for you and your success as we reflect back on one of our favorite episodes! Enjoy this rereleased episode about defining your own success while cheering for other women!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

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091: Two Years of Clocking In 🎉 A Podcast about Podcasting

Wed, 01 Mar 2023 15:03:18 GMT

Has it really been two years of Clocking In??? Yes it hass! So today, I'm sharing the pivots we've made on the podcast over the last 2 years, three lessons I've learned, and how Clocking In has been an asset in my business!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Mentioned in this episode:

gaffincreative.com/shop

gaffincreative.com/mcs

Episode 33

Episode 84

Episode 85

Let's Grab Drinks - bossylife.co

Connect with Haylee:

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090: How to Have Quality Audio as a Podcast Guest + Podcast Guesting Benefits

Tue, 21 Feb 2023 11:00:10 GMT

Whether you're a podcast host or not, you want to make sure you're bringing the best quality audio to the show you're recording for! In today's episode, I'm sharing 4 simple tips to upgrade and improve your recording quality as a podcast guest, because podcast guesting benefits business owners!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

089: Becoming a Full-Time Content Creator with LaShonda Brown

Tue, 07 Feb 2023 15:04:23 GMT

Would you consider yourself a content creator? If you're a podcaster or business owner—the reality is, you are! In today's episode, my dear friend LaShonda Brown joins us to share what her journey to being a full-time content creator looked like, how she's built a brand through partnerships and collaborations, plus what's in store for her brand in 2023!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

Connect with LaShonda

www.bootstrapbizadvice.com

www.lashondabrown.com/jointheclub

www.instagram.com/lashondambrown

www.linkedin.com/in/lashondabrown

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Bonus: Why We're Revamping Our Content + Come Join Us in Mic Check Society!

Tue, 24 Jan 2023 11:00:35 GMT

I'm coming off of an amazing experience at the Creative Educator Conference. The experience led to some revamping of our content calendar, so you're getting a special invitation to come join us inside of Mic Check Society!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

Hosted on Acast. See acast.com/privacy for more information.

088: 5 Tips For Hosting a Podcast in 2023

Tue, 10 Jan 2023 11:00:42 GMT

Whether your goal is to better host your podcast or launch a new one, there is so much to consider in being a podcast host. In today's episode, I'm sharing important tips for hosting a podcast in 2023 based on what I saw in the last year!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

Mentioned in today's episode:

Podcast Guest Communication Email Templates

amandawarfield.com

Amanda's Episode

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087: Intentional Goal Setting for Your Business

Tue, 03 Jan 2023 16:53:18 GMT

Do your goals match your needs? Intentional goal setting should be a priority in 2023—don't just focus on random goals. To kick off the new year, I'm sharing how you can be intentional in goal setting this year and what to consider when setting your goals!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

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086: Be All There

Tue, 20 Dec 2022 14:19:39 GMT

If this year has taught me a lesson, it's to embrace the moment and be all there. As we head into a new year, I want you to slow down, take time to be still, and live in the moment you're given. Rather than give you a wrap up of 2022, I want to give you encouragement for 2023.

Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review full show notes and resources for today's episode at clockinginpodcast.com

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085: What Three Podcasters Experienced When They Took a Break from Their Podcast

Tue, 13 Dec 2022 11:00:42 GMT

If you've been playing around with taking a break from your podcast, today three of my clients are sharing their own experience in taking a break from their podcast! Listen in to hear how Bree Pair, Laylee Emadi, and Bonnie Bakhtiari approached pausing and scaling back in their own podcast and what results they saw from it!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Review full show notes and transcript at clockinginpodcast.com!

Connect with Haylee:

Episode 80 with Magan Ward

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084: Taking a Break from Your Podcast

Tue, 29 Nov 2022 14:12:48 GMT

You may come to a place in your podcast journey where you're ready for a break from your podcast. In today's episode, we're exploring why you may want to take a break, what options you have, and how to plan for a break!

Review full show notes and resources at clockinginpodcast.com.

Mentioned in this episode:

Mic Check Society

Episode 82 with Christina Lenkowski

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Connect with Haylee:

Outsource My Podcast Production

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083: Using a Podcast to Grow Your Speaking Career

Tue, 15 Nov 2022 11:00:40 GMT

A podcast is a great building block to growing your speaking career! In today's episode, we're walking through the benefits of a podcast for speakers and how you can get started building your skillset today even without a podcast!

Today’s episode is brought to you by Mic Check Society, a community for podcasters. Each month, I’m dropping an exclusive training, hosting a monthly hot-seat call and coworking sessions, plus you’ll get access to our Facebook group to connect with and network with other podcasters! Enroll Now >>

Review full show notes and resources at clockinginpodcast.com.

Links Mentioned in Today's Episode:

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082: Podcast Guesting Benefits & How to Be a Great Podcast Guest with Christina Lenkowski

Tue, 01 Nov 2022 10:00:16 GMT

Have you ever wanted to be a podcast guest rather than just the host? Today, I had the privilege to talk with Christina Lenkowski about being a great podcast guest. We dive into not only taking a turn on the other side of the mic, but how to go above and beyond as a podcast guest.

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. She’s been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter.

Review full show notes and resources at clockinginpodcast.com.

Connect with Christina

podcastpublicityquiz.com

Website:: https://www.publicityxchristina.com/

Social Handles:: @publicityxchristina

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081: Is Podcasting Right for You: Testing Out the Podcasting Waters

Tue, 18 Oct 2022 10:00:01 GMT

Beginning a podcast can be daunting, so today are diving into a few things you should consider before jumping into the world of podcasting. Then I'm sharing three ways you can test the waters and try out podcasting before fully diving in. Make sure to listen to episode 080 with Magan Ward which prompted the idea for today's topic.

Review full show notes and resources at clockinginpodcast.com.

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080: Pop Up Podcasting With Magan Ward

Tue, 04 Oct 2022 10:00:20 GMT

This week I had the joy to chat with Magan Ward about pop-up podcasting. Magan Ward is an Email Marketing Strategist that grew her own email list by 78% in less than one month with her signature pop-up podcast system and she specializes in helping podcasters expand their audiences, increase downloads, and grow their email list by leveraging their email and podcast platforms alongside one another with marketing strategies that think outside the box.

Review full show notes and resources at clockinginpodcast.com.

Connect with Magan:

http://maganward.com/

www.maganward.com/popuppodcastsystemmodule1free

www.maganward.com/podcasters

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079: How to Track Your SEO Efforts [Grow My Podcast]

Tue, 20 Sep 2022 10:00:09 GMT

Are you optimizing your podcast show notes or website content for search engines? Let's see if it's working! In today's episode, I'm walking you through how to track your SEO efforts to ensure your search engine optimization works for you!

Review the show notes and transcript for this episode at clockinginpodcast.com

LEARN MORE >>

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078: Why Coaches and Creative Educators Need to Be Optimizing Their Podcast Content for Search

Tue, 06 Sep 2022 10:00:36 GMT

Are you a creative educator or coach with a podcast? You can optimizing your podcast show notes for search engines to help drive warm leads directly to your website! In this episode, I'm sharing how this works, why you should do it, and your next steps to creating content for your seo strategy!

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077: Finding Your Community

Tue, 30 Aug 2022 10:00:35 GMT

Finding community as you get older, especially as an entrepreneur, can feel almost impossible. Today's episode comes straight from the heart. We're diving into what community looks like as an entrepreneur and how to find that community.

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076 : Putting the Fun Back into Your Podcast

Tue, 23 Aug 2022 10:00:16 GMT

If you’re anything like me, you got into podcasting because you love it! There is something so special about podcasting for hosts, it could be a creative outlet, a fun way to educate and inform, or even your way of connecting or giving back to the community. For me, it’s been a lot about giving back to the podcasting community by providing education.

I want to warn you though, like many passion projects or even work projects, it's easy to burn out and forget how much fun it can be. In today's episode, we are diving into the signs of when you've lost the fun in your podcast and the steps you can take to bring fun back into your show.

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Bonus: Mini Podcast Audit Challenge Day 3

Thu, 18 Aug 2022 10:00:58 GMT

Looking to reset the structure of your podcast? Day 3 of our Mini Podcast Audit Challenge will help get you there! Come join us inside the free Mini Podcast Audit Challenge today!

This week’s Mini Podcast Audit Challenge is brought to you by Mic Check Society, a brand new community for podcasters! Inside Mic Check Society, members get access to educational trainings for their podcast, monthly hot seat calls, and coworking sessions! If you’re ready to find community, collaborate with other podcasters, and take the next step to ensuring your podcast is working for you, come join us at micchecksociety.com!

Learn More >>

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Bonus: Mini Podcast Audit Challenge Day 2

Wed, 17 Aug 2022 10:00:54 GMT

Looking to reset the content of your podcast? Day 2 of our Mini Podcast Audit Challenge will help get you there! Come join us inside the free Mini Podcast Audit Challenge today!

Learn More >>

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075: Hitting the Reset Button on Your Podcast | Mini Podcast Audit Challenge Day 1

Tue, 16 Aug 2022 10:00:08 GMT

Is it time to hit the reset button on your podcast? It can be easy to miss when things need to be revisited within your podcast. Today we're walking through what it looks like to hit the reset button on your podcast and when you know it's time to reevaluate it.

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074: Solo Podcast Episodes and How to Plan Your Episodes

Tue, 09 Aug 2022 10:00:32 GMT

This week we’re continuing the conversation about solo podcast episodes! Last week we chatted about the benefits of solo podcast episodes, so this week we’re talking all about how to plan for solo podcast episodes! There are so many things to consider when you plan for solo podcast episodes, so I’m going to walk through how I plan for them. We're starting with the big picture because this will come in handy when you’re planning ahead and after you’ve run through your initial content.

Mini Podcast Audit Challenge

If you have a podcast, don't miss out on our podcast audit challenge, happening August 16-18th!

Mic Check Society

Today’s episode is brought to you by Mic Check Society, a community for podcasters. Each month, I’m dropping an exclusive training, hosting a monthly hot-seat call and coworking sessions, plus you’ll get access to our members-only Slack channel to connect with and network with other podcasters! Make sure you head here to get your name on the waitlist and be the first to know when we’ve launched to the public!

Learn More >>

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073: The Benefits of Publishing Solo Podcast Episodes

Tue, 02 Aug 2022 15:07:41 GMT

Hosting a podcast comes with a variety of fears that you’ll need to overcome—don’t worry I’m here to help navigate those! But one of the most common fears I get from people is hosting solo episodes. Whether you’re nervous about creating a flowing conversation, unfamiliar with how to approach planning them, or maybe you don’t ever want to host them unless you have to; the next two episodes will help you overcome those roadblocks.

Review full show notes and transcript at clockinginpodcast.com

Today’s episode is brought to you by Mic Check Society, a community for podcasters. Each month, I’m dropping an exclusive training, hosting a monthly hot-seat call and coworking sessions, plus you’ll get access to our members-only Slack channel to connect with and network with other podcasters! Make sure you head here to get your name on the waitlist and be the first to know when we’ve launched to the public!

Learn more about Mic Check Society >>

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072: Tools I Use in the Educational Branch of My Brand

Tue, 26 Jul 2022 10:00:14 GMT

Before starting this business full-time, I always said I could never be an educator. It wasn’t something I enjoyed—but when I started this podcast I quickly realized that I was lying to myself and I wanted to create resources for hopeful podcasters. While I still don’t see myself getting up on a stage anytime soon, I do LOVE offering education through podcasting, courses, shop products, and freebies! So, today, I am sharing the tools that I use in the educational branch of my brand that help me provide valuable resources to my audience.

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071: Setting Boundaries as a Creative Professional

Tue, 19 Jul 2022 10:00:22 GMT

I have a love-hate relationship with boundaries and that’s because they’re hard. In any relationship, building boundaries feels like tough love for yourself, but can also leave you feeling inconsiderate or mean to the other person, but boundaries aren’t set just for you. In today’s episode, I’m sharing exactly what I mean by this, the boundaries I’ve placed in my business, and how to approach setting boundaries with your clients.

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070: Planning for Vacations as a Business Owner

Tue, 12 Jul 2022 10:00:04 GMT

I’m a HUGE proponent of traveling—it’s always been something I’ve been passionate about! When I became a full-time business owner, I knew that traveling would be a big part of my business. Being able to take time off when I wanted was and is so important to me. Since starting my business I have learned how to prepare for vacations and I want to share how you can do the same in your business.

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069: Your Mid-Year Business Reset

Tue, 05 Jul 2022 10:00:23 GMT

Are your business goals going according to plan? Now is the perfect time to reflect and reset! In today's episode, we're exploring a few ways you can reset your business to ensure it still fits your hope for your business, your life's needs, and still serves your clients well!

Check out the full show notes at gaffincreative.com!

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068: What My Two Week Sabbatical Looked Like

Tue, 28 Jun 2022 10:00:49 GMT

Back in April, I released an episode about preparing for a sabbatical. Well, this month I took two weeks off of work and was able to enjoy time with my family and mastermind. How did that sabbatical go? Let's chat about it.

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067: Understanding Your Podcast Numbers

Tue, 21 Jun 2022 10:00:58 GMT

Podcast numbers can be a great tool for your business podcast. They are just vanity metrics, but looking at the right stats can help you move closer to accomplishing your podcast's goal. Today, we're diving into what numbers to look at, breaking down what they mean, and what to consider with each.

Today's episode is brought to you by my Podcast Statistics Report, available for purchase here! This Canva template will help you review your monthly numbers in an easily digestible way by plugging in those numbers and stats and reviewing your progress over time. I use this report to help my podcast clients every single month, to make it easy for them to review their podcast success over time.

Go to the Shop >>

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066: How to Turn Podcast Listeners Into Leads

Tue, 14 Jun 2022 10:00:12 GMT

Your podcast listeners are likely ideal clients, but are you converting them into leads? Most of my clients are using their podcasts for this very reason! A podcast is a great marketing tool for your business, especially if you’re a service provider, sell digital products, or are in the coaching and education space! In today’s episode, we’re talking about turning your podcast listeners into leads, then even paying clients!

Today's episode is brought to you by Podcast Launch Program, my 6-week group coaching program for future podcast hosts looking to launch their podcast with guided support, education, and a community of podcasters. Over the course of 6 weeks, you’ll receive a weekly audio or video lesson, participate in coworking sessions, connect with other podcasters, and go through the planning and launch process with me.

From planning out your podcast concept, to building systems and workflows, mapping out your content and marketing strategy, to recording and producing, we’ll make sure your podcast is ready for launch and submitted to every player! Plus you’ll get two additional weeks of support!

If this sounds like the right fit for you, make sure you head to the link in the show notes to learn more and enroll now! Podcast Launch Program kicks off on June 22nd with our initial kickoff call, then over the next 6 weeks, we’ll focus in on deep work so your podcast is ready to launch by the end of the summer!

Learn more at https://gaffincreative.com/podcast-launch-program/

You can review today's show notes and transcript at clockinginpodcast.com

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Bonus: The Challenge - Day 3 Teaser

Thu, 09 Jun 2022 10:00:40 GMT

If you're ready to plan your podcast concept, head to gaffincreative.com/challenge to sign up!

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Bonus: The Challenge - Day 2 Teaser

Wed, 08 Jun 2022 10:00:51 GMT

If you're ready to plan your podcast concept, head to gaffincreative.com/challenge to sign up!

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Bonus: The Challenge Kickoff - Day 1 Teaser

Tue, 07 Jun 2022 10:00:29 GMT

We'r coming at you this week with a few special bonus episodes, brought to you by my Podcast Planning Challenge, happening this week! Today’s little bonus is here to highlight exactly what’s happening in the challenge, along with the particulars of today’s challenge prompt! If you're ready to plan your podcast over the next three days, head to gaffincreative.com/challenge to sign up!

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065: The Ideal Timeline for Launching a Podcast — Podcasting for Beginners

Mon, 06 Jun 2022 10:00:36 GMT

Join me today where I'm discussing the perfect timeline for your launching a podcast. Every podcast is different, some launches can be done in a day while some need at least six weeks. We're covering what each week of your launch will cover, what you'll accomplish, and how to choose the best timeline for your podcast.

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064: Plan Your Podcast in Three Days | Join the Challenge

Tue, 31 May 2022 10:00:20 GMT

Is a podcast on your mind? Let's take this idea and put it on paper! Join me next week as I kick off our Podcast Planning Challenge. Listen in to today's episode, where we're diving into what the challenge will cover and how you can enroll!

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063: How to Batch Content for Your Business with Amanda Warfield

Tue, 24 May 2022 10:00:16 GMT

Utilizing a podcast as part of your content strategy is something our team at Gaffin Creative is pretty familiar with, but creating that much content can be time consuming—that's why I knew I had to bring in the queen of batching and content marketing! My dear friend, Amanda Warfield, joined me in this valuable conversation to share about the importance of batching and how you can get started if you're looking to implement it into your content marketing strategy!

Review the full show notes and transcript at:

https://gaffincreative.com/how-to-batch-content-for-your-business-with-amanda-warfield

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062: Should I Script My Solo Podcast Episodes?

Tue, 17 May 2022 10:00:59 GMT

Have you ever sat down to record a podcast episode and you didn't know where to begin? Or, maybe, that fear is what is holding you back from starting your podcast. I get it, I've been there. That is why I script my podcast episodes, I've tested it and scripting works for me. Today, we're going to dive into how I outline and script my podcast episodes. This episode will hopefully answer whether or not you should be scripting your solo podcast episodes.

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061: How to Market Your Podcast Launch - Marketing Guide

Tue, 10 May 2022 10:00:23 GMT

We talk a lot about the behind-the-scenes of creating and producing a podcast on Clocking In. But, we haven't really dived into the launch marketing plan for a podcast. So, today, I'm digging into the considerations you should take when it comes to marketing your podcast specifically at launch. If you're curious how to accomplish your launch goals and successfully start your podcast, let's get started.

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060: 5 Things You Should Have in Place Before Launching A Podcast

Tue, 03 May 2022 10:00:10 GMT

Say you’re not quite ready to launch your podcast yet, but it’s on your list of things to do—today’s episode will help you understand how you can prepare your backend, workflows, and assets to help you set your podcast up for success. We're covering the five things you should have in place before launching a podcast!

If you're thinking about launching a podcast or growing your existing podcast, make sure you're signed up for our newsletter! Inside this newsletter, we share weekly content about podcasting, resources, and more—plus you'll be the first to know about exciting new offerings and opportunities!

Resources Mentioned in Today's Episode:

Flodesk | Get 50% off with my affiliate link!

gaffincreative.com/newsletter

Episode 46

gaffincreative.com/waitlist

Haylee's Instagram

The links included in this episode may contain affiliate links, which means when you sign up or purchase through them, I will make a small commission. I only share products that I love and trust!

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059: How to Prepare for Two Weeks Off as a Small Business Owner

Tue, 26 Apr 2022 13:14:43 GMT

Two weeks off work sounds amazing right, but when you’re running your own business, it can almost feel too overwhelming to consider all of the things you have to do to finalize it. Well today’s episode is covering exactly what I’m doing to prepare for two weeks off as a busy entrepreneur.

Get on the waitlist mentioned in this episode: gaffincreative.com/waitlist

Review full show notes and resources at clockinginpodcast.com

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058: 7 Questions I Get As A Podcast Producer about Podcast Production

Tue, 19 Apr 2022 10:00:42 GMT

I get a lot of questions as a podcast producer about podcast production. So, I've turned to my listeners over the past few weeks and asked what you want to know about podcast launches. In today's episode I'm diving into those questions as well as some frequently asked questions podcasters ask during their onboarding.

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057: 6 Ways I Found a Better Work Life Balance this Year

Tue, 12 Apr 2022 10:00:03 GMT

One thing I knew that I wanted to do in 2022 was to establish a solid work-life balance. This meant choosing personal experiences over work experiences while maintaining and reaching my goals and serving my clients well. Since the beginning of this year, I have implemented 6 things to maintain this work-life balance through the first quarter of this year. Today, I'm sharing those 6 things, how they impacted the Q1 of 2022, and how you can implement them into your business.

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056: Why Your Podcast Needs Optimized Show Notes for Google

Tue, 05 Apr 2022 10:00:56 GMT

Are you taking advantage of the long-term marketing efforts that search engine optimization can provide for your podcast? I think it's so important, especially for business owners, to be optimizing their podcast show notes for search engines. Today, I'll be sharing who should be optimizing their show notes, why they should be, and how you can implement this into your content planning.

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055: How to Determine if a Guest is Right for Your Podcast

Tue, 29 Mar 2022 10:00:18 GMT

As podcast hosts, we probably all have the ideal guest we'd love to interview on our shows. You can probably think of a few people, or type of people, you'd love to have a conversation with on your podcast. The truth is, though, within the many podcast pitches you receive most aren't going to be this ideal guest. In this episode, we're breaking down how you can vet your guests, the questions to ask potential guests, how to reject the ones that don't fit, and overall how to determine if a guest is right for your podcast.

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054: Podcast Pitches & Guest Communication

Mon, 21 Mar 2022 10:00:53 GMT

Hosting guests on your podcasts comes with a lot of communication and coordination. This brings me to today's topic-managing guest pitches and communication. In today's episode, we are talking all about that guest communication. We will dive into the expectations that come with hosting a podcast, how to manage pitches, and also how to communicate with guests once they are booked for your show.

Review full show notes and transcript at gaffincreative.com/

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053: Supporting Small Business - Tanner Robinson

Tue, 15 Mar 2022 10:00:46 GMT

This week in continuing my interviews with my family, I sat down with my brother Tanner Robinson! Tanner joins us to talk about his career in small business, how small businesses can help others, and how you can support small businesses.

Review full show notes and transcript at gaffincreative.com

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052: An Interview with My Mom - Sandi Robinson

Tue, 08 Mar 2022 11:00:19 GMT

Happy International Women's Day friends! To celebrate, the time has come to introduce interviews on the podcast with a very special guest, my mom! Sandi Robinson joins us to talk about how entrepreneurship has grown and become more accepted, what loyalty to a company can look like, and the advice she'd give to someone just starting in their career!

Review full show notes and transcript at gaffincreative.com/

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051: Celebrating 1 Year of the Podcast

Tue, 01 Mar 2022 12:00:20 GMT

Today we are celebrating one full year of Clocking In with Haylee Gaffin! Over the last year of hosting my own show, I have learned more than I could have ever imagined. I am sharing the 6 Most Important Lessons I Learned in the Last Year. Listen in as I discuss the ways this podcast has taught me and helped me grow my business.

Review full show notes and transcript at gaffincreative.com/051

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050: Podcast Guesting Benefits in the Creative Industry

Tue, 22 Feb 2022 15:08:06 GMT

Over the last few episodes, I’ve shared about repurposing your podcast content and even how podcast guests can turn their interviews from other podcasts into additional content for their brand. Today, I want to share about why you would consider pitching yourself for a podcast guest interview and podcast guesting benefits that you can use as opportunities in your brand.

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049: How Podcast Guests Can Repurpose Interviews for Additional Content

Tue, 15 Feb 2022 14:03:15 GMT

Are you repurposing podcast episode that you're interviewed on as additional content for your own brand? If content creation is important in your marketing plan then this strategy is a perfect fit for you! In today's episode, I'm sharing how you can share about the episodes you're on without interfering with your own brand colors in your feed, highlight your featured episodes in your website's about section, plus how you can create full blog posts and content around podcasts you're a guest on!

Review full show notes and transcript at gaffincreative.com/049

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048: Content Repurposing in Your Podcast Strategy: Turning Your Podcast Episodes into Marketing Content

Tue, 08 Feb 2022 15:00:26 GMT

Are you utilizing your podcast to create additional content for your brand? Content repurposing may be highly underutilized in your marketing strategy! In today's episode, I'm sharing a few ways you can repurpose your content to create not only promotional materials for your podcast, but also brand new content as well!

Today’s episode is brought to you by Podcast Strategy Calls at Gaffin Creative. Whether you’re looking for a podcast planning call, a podcast audit, or full on podcast strategy, I offer a call specialize just for you! You can choose from three types of podcast strategy call that best fits your needs so that we can help you reach your podcast goals!

Review full show notes and transcript at gaffincreative.com/048

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047: How Outsourcing Changed My Business

Tue, 01 Feb 2022 11:00:00 GMT

When it comes to prioritizing things in my business, I typically look at my client work as the only priority, but that doesn’t mean that my own business and marketing responsibilities can just fall off my to-do list.

It didn’t take me long to realize just how valuable outsourcing or hiring in my business would be for me. In today’s episode, I’m sharing why outsourcing is valuable, how it’s changed my business, and what I’m outsourcing in my own business.

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046: Building Workflows in Your Business & Podcast

Tue, 25 Jan 2022 11:00:23 GMT

I believe that create efficient systems and building simple workflows in your business can save you time and money as a business owner! In today’s episode, I’m sharing about the importance of systems and workflows in your business, how to approach creating them, and why I believe they can help define your success.

Get access to the Podcast Workflow Mini Course, the Systems & Workflow Magic Bundle, and the tools mentioned in today's episode at gaffincreative.com/046

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045: 5 Tools I Use Daily In My Business

Tue, 18 Jan 2022 11:00:37 GMT

There are so many tools out there to use for your business, that it can be overwhelming to know which to use. I love hearing the different tools that other business owners use, so in today's episode, I'm sharing 5 tools that I truly believe make me a better business owner!

This month, I'm offering an exclusive discount to my podcast listeners of $50 off Podcast Launch Kit! If you're looking to take the DIY approach to podcasting this year, Podcast Launch Kit is for you! Use the code CLOCKINGIN at podcastlaunchkit.com and enroll today!

Review full show notes and transcript at gaffincreative.com/045

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044: Taking on the Role of Entrepreneur & Small Business Owner

Tue, 11 Jan 2022 15:30:00 GMT

Is becoming an entrepreneur or small business owner on your goals list for 2022? Or maybe just being a better business owner? Because that’s certainly on my list! What if I told you it took me 10 years of side-hustling to decide to take my business full-time? Well it did!

This week, we’re chatting all about becoming an entrepreneur or a small business owner! I have a ton of thoughts around this and honestly, after over a year of full-time entrepreneurship in this podcasting business, I’m so mad at myself for not doing it sooner.

Review full show notes and transcript at gaffincreative.com/044

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043: Make Your Business Work for Your Life

Mon, 03 Jan 2022 12:56:59 GMT

While you have probably already set all of your goals for 2022, have you asked yourself how those goals play a role in your life? This year, my goal is to be more intentional with my business based on plans I have for my life. In today's quick episode to kick off the new year, I'm sharing how I decided to do this and what this looks like for 2022! Listen in and make sure you're making your business work for your life!

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042: Using Your Podcast for Marketing Your Business

Mon, 27 Dec 2021 11:00:35 GMT

In the last episode of the year, we're rounding up our month-long conversation on monetization. Marketing your won products and services on your podcast is my favorite monetization approach, I utilize it 95% of the time in my own business. I consider this monetization because it’s a direct lead into my services and ties directly to my income. As an added bonus, I’ll also be touching on creating paid memberships for your podcast!

Review full show notes and transcript at Gaffincreative.com/042

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041: What to Consider When Looking at Podcast Sponsorships

Mon, 20 Dec 2021 11:00:04 GMT

Have you considered getting a sponsor for your podcast? As we continue this month's series on monetization, we'll be focusing on podcast sponsorships in today’s episode. Listen in as I share what it can look like to work with a sponsor, what you should consider before pitching, along with my own thoughts on podcast sponsorships.

Review full show notes and transcript at gaffincreativ.com/041

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040: How to Use Affiliate Marketing to Monetize Your Podcast—Affiliate Income for Podcasters

Mon, 13 Dec 2021 11:00:47 GMT

We've all heard about residual income and monetizing your podcast, but exactly how can you do that without securing third party sponsors? Affiliate marketing. I'm uncovering what affiliate marketing is, the pros and cons, and how you can use it on your podcast to monetize and plan your content! Let's find out if affiliate marketing for podcasters is an avenue you should pursue!

You can see full show notes and a transcript at gaffincreative.com/040

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039: Ways You Can Monetize Your Podcast

Mon, 06 Dec 2021 15:15:28 GMT

When we launch a podcast, we often dream about making money off of that podcast. Have you considered all of the ways you can monetize your podcast? It doesn't just include securing advertisements from third parties! This introductory episode will highlight a few ways you can monetize your podcast, then in the following episodes, we'll dive deeper into how to approach each way of monetizing!

Review the show notes and transcript at gaffincreative.com/039

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038: Planning Your Podcast Launch in One Day | Introducing Podcast VIP Days at Gaffin Creative

Mon, 29 Nov 2021 11:00:44 GMT

There are dozens of steps you have to take in order to plan and launch a podcast. If you don’t have the time or you simply don’t want to learn every step of the process, I’ve created an offering just for you.

In today’s episode I'm sharing about my podcast launch vip days: my done in a day program to planning and launching your podcast! Listen in to hear how these are structured, plus you'll hear from two of my VIP day clients and their experience with their VIP Podcast Launch days!

Book Your Own VIP Day with Gaffin Creative >>

See the full show notes and transcript at gaffincreative.com/038

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#037: Growing Your Email List With Downloadables

Mon, 22 Nov 2021 11:00:37 GMT

You’ve heard all about the importance of building an email list—and trust me I agree. So today, I’m sharing not only how I use my email list, but how I grow it through this podcast and other places with free downloadables!

Check out the full show notes and transcript at gaffincreative.com/037

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036: Marketing Gurus Aren't Always Right

Mon, 15 Nov 2021 11:00:56 GMT

There are a ton of valuable voices in the marketing and business space, but it's important to take advice and education with an understanding that there is no perfect formula that works for every single business. In today's episodes, I'm sharing why marketing gurus aren't always right. After nearly 10 years in the entrepreneur and marketing space, I've learned that you don’t have to take a marketing guru or professional’s advice as truth. They aren’t always right.

Review full show notes and transcript at gaffincreative.com/036

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035: Introducing Podcast Launch Kit

Mon, 08 Nov 2021 11:00:50 GMT

Has hosting a podcast been on your bucket list for a while, but maybe you're not ready to bring on a podcast producer? You're in for a special treat! In today’s episode, you're getting the first look at Podcast Launch Kit, my beginner course for hopeful podcast hosts! Today, I’m sharing why I created this course, who this course is for, and if it’s a right fit for you! Come join me, won’t you?

Learn more about Podcast Launch Kit at podcastlaunchkit.com.

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034: Planning for the Holidays in Your Business

Mon, 01 Nov 2021 12:46:45 GMT

Are you ready for the holidays? As we kick off the month of November today, I’m actively preparing myself and my clients for the holiday season… and the time off that I’ll be taking. In today’s episode, I’m taking you on that planning journey!

See show notes and transcript at gaffincreative.com/034

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033: How to Measure the Success of Your Podcast

Mon, 25 Oct 2021 10:00:18 GMT

How are you measuring the success of your podcast? Well, first you need to define the goal. In today’s episode I’m breaking down how you can measure your podcast’s success, but it may not necessarily include episode download numbers like you’re thinking.

You can view the full show notes and transcript at gaffincreative.com/033.

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032: Creating a Resource Hub for Your Podcast

Mon, 18 Oct 2021 10:00:29 GMT

You’re creating so much valuable content with your podcast episodes, but have you developed a resource hub to house all of that amazing content?

Today, I’m sharing why I believe you should create a resource hub on your website for your podcast and a few things you can do to make it even more valuable and impactful for your audience!

Review the show notes and transcript at gaffincreative.com/032

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031: Benefits of Batching Your Podcast Content

Mon, 11 Oct 2021 10:00:24 GMT

Six months ago, I'd never even considered what content batching could do for my business, but since implementing it into my own work and my client work, it has made such a huge impact on my business. In this episode, I'm highlighting a few benefits of content batching and why I think you should use it in your podcast content creation!

Grab your free ticket to Chasing Simple: The Summit

Grab the Content Creator Toolkit from Chasing Simple: The Summit

Review the show notes and transcript at gaffincreative.com/031

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030: Why Podcast Hosts Need a Brand Shoot & How to Plan for It

Mon, 04 Oct 2021 10:00:27 GMT

I've been an advocate for brand shoots for years, so today I'm sharing how you can use a brand shoot for your podcast and how to plan for it! Listen in as we chat about planning out your brand shoot to align with your next quarter of content!

Make sure you download my Podcast Host Branding Session Worksheet to start planning your brand shoot today!

Review the show notes and transcript at gaffincreative.com/030

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029: Content Planning & Brainstorming for Your Podcast

Mon, 27 Sep 2021 14:16:10 GMT

Are you struggling to come up with new and engaging content to share on your podcast? Not to mention content that strategically markets your business, products, or services. Today's episode is going to help you nail down your initial content pillars, and potentially plan your next three months of content (or even a full year if you're ready!)

Review the show notes and transcript at gaffincreative.com/029

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028: Organizing Your Podcast with a Project Management Tool

Mon, 20 Sep 2021 22:11:14 GMT

In any project you work on, it’s important to have a plan & a system that helps keep you organized and track your progress.

I’m sharing behind the scenes in how I manage my own podcast AND my client’s podcast projects in a project management tool, like asana!

Review the show notes and transcript at gaffincreative.com/028

Links

gaffincreative.com/vipday

gaffincreative.com/shop

Chasing Simple: The Summit - Grab Your Free Ticket!

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027: How Financial Freedom Has Allowed Me to Chase My Dreams

Tue, 14 Sep 2021 23:10:58 GMT

Financial freedom has a nice ring to it, huh? It’s a buzzword for a reason—there is some much freedom that comes with having a little less responsibility on you financially.

In today’s episode, I’m highlighting a few ways that financial freedom has impacted my life, opened doors to exploring different possibilities in life, and allowed me to chase a dream I really never imagined possible.

Check out the full show notes at gaffincreative.com/027

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026: 5 Boundaries I've Implemented in My Business to Create a Better Work/Life Balance

Mon, 06 Sep 2021 10:00:07 GMT

As a business owner, I've realized how easy it is to let your work spill over into your "non-working" hours. Today, I'm sharing 5 boundaries I've set in my business to help me maintain a better work/life balance.

Check out the full show notes at gaffincreative.com/026

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25: How to Structure Your Podcast Episodes

Mon, 30 Aug 2021 12:51:13 GMT

You sit down to record your podcast content, but what are you supposed to include? Today's episode is all about the structural components that make up a podcast episode and the different ways you can arrange them! Listen in as I describe some of the most popular elements and structures that I see with my podcast clients, and the podcasts I personally listen to!

Check out full transcript and show notes at gaffincreative.com/025

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024: How to Pitch Podcast Guests to Come on Your Show

Wed, 25 Aug 2021 18:19:35 GMT

Securing guests on your podcast isn't as easy as a simple ask—you need to put a little bit of thought into it. In today's episode, I'm sharing how to craft perfect pitches to secure guests to come on your show!

clockinginpodcast.com

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023: Pitching Yourself as a Guest on Podcasts

Tue, 17 Aug 2021 19:56:58 GMT

Let's expand your reach and share your knowledge with other—let's pitch you for some podcast interviews! Being a guest has a ton of benefits, but there's one thing standing in your way of landing those opportunities... your pitch.

In today's episode, I'm sharing how to approach pitching, determine who to pitch, how to pitch, and crafting the perfect topics for your pitch!

Review the full show notes and transcript at gaffincreative.com/023

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022: Podcast Planning for Hopeful Hosts

Mon, 09 Aug 2021 10:00:40 GMT

Launching a podcast can really be as simple or complicated as you want to make it. As someone who’s managed and produced podcasts for the last four years, I want to help you understand a few things you should consider while planning your podcast concept or launch.

In this episode of Clocking In, I'm sharing a few things you need to plan out before you launch your podcast! These concepts come straight from my Podcast Planning Workbook, available in my podcast shop! If you're ready to plan your podcast, get started with this quick 9 minute episode!

Review the full show notes and transcript at gaffincreative.com/022

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021: How Do I Get My Podcast on Podcast Players

Mon, 02 Aug 2021 21:05:52 GMT

So you're familiar with the concept of podcasting, but you're probably wondering... how do I actually get this content out there on every podcast platform? I have the answers! Join me every Monday in August for a new episode all about podcasting!

In this episode, I'm sharing what you need to look for in a podcast hosting platform and which one I recommend to all of my clients!

Review the show notes and transcript at gaffincreative.com/021

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020: How We Paid Off Our House in Five Years

Mon, 26 Jul 2021 12:35:12 GMT

We did it! It's been nearly a year since we paid off our house and I'm sharing some of the details that led to paying off our home and how it's impacted our lives since (especially in the last year)!

Listen in as I debunk three common myths people have about paying off debt, along with a few really important steps that helped us on our journey to paying off our house (in just five years).

Review the full show notes and transcript at gaffincreative.com/020

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019: 5 Plugins to Install on Your Wordpress Site

Mon, 12 Jul 2021 13:26:09 GMT

Are you getting the most out of your wordpress website's functionality? In today's quick 9 minute episode, I'm sharing 5 plugins you should install on your wordpress site!

Review full show notes and transcript at gaffincreative.com/019

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018: Investing in Business Education: My Mastermind Experience

Mon, 05 Jul 2021 10:00:37 GMT

Have you invested in professional or business education to grow more in knowledge, skills, or personal development? Today, I'm sharing all about my investment with The Laylee Emadi Mastermind!

Listen in as I highlight what I loved, what I'd do different, and how I think hearing perspectives of others can impact your entire business plan for the better!

Review the show notes and transcript at gaffincreative.com/018

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#017: 5 Templates to Streamline Your Podcast Production & Planning

Mon, 28 Jun 2021 12:15:12 GMT

Are you wasting a ton of time managing your podcast because you don't have the appropriate templates in place? I've got you covered! Today, I'm sharing 5 templates every podcaster needs to streamline their podcast production (two of which you can grab in my shop)!

Listen in as I share about email templates, interview outlines, graphics, and so much more in this important episode all about podcast templates!

Review the show notes and transcript at gaffincreative.com/017.

Grab the products mentioned in today's show at gaffincreative.com/shop.

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#016: Get Paid for Your Podcast with Apple Podcast Subscriptions

Mon, 14 Jun 2021 13:20:55 GMT

If you're in the podcasting world, you've likely heard that Apple is releasing paid subscriptions starting tomorrow! By offering paid subscriptions within their platform, Apple is allowing podcasters to create exclusive content to subscribers in order to monetize their podcast.

In today's episode, I'm sharing the pros and cons to using this new feature, but also highlighting a few changes you'll need to make in your podcast whether or not you decide to use paid subscriptions with Apple Podcast App!

Download my Free Apple Podcast Subscription Verbiage Template

Review the full show notes and transcript at gaffincreative.com/016

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#015: Improve Your Client Experience By Becoming Your Own Client

Mon, 07 Jun 2021 23:48:14 GMT

What does your client experience say about you and your brand? Everything. Your clients are the only people you need to satisfy in your business, so it's important to make sure the experience they have goes above and beyond!

In today's episode, I'm sharing how you can improve your client experience in just a few steps to day, but then how becoming your own client can make the biggest impact in the experience you're providing!

Review the full show notes and transcript at gaffincreative.com/015

Hosted on Acast. See acast.com/privacy for more information.

#014: Overwhelmed? You Can Take A Break

Mon, 31 May 2021 10:00:19 GMT

We talk a lot about feeling overwhelmed on this podcast—both in business in life. While I mostly offer solutions, I've neglected to share the most important one: taking a break.

In today's episode, I'm sharing about why you haven't seen a new episode from me in two weeks and what it can look like to take a break from something in your business or life when you get a little overwhelmed (or just aren't up for sharing).

Hosted on Acast. See acast.com/privacy for more information.

013: How to Know When You Should Outsource Podcast Editing

Mon, 10 May 2021 15:16:45 GMT

What does it mean to outsource your podcast editing? How do you when it's the right time to hand your podcast production over to someone else?

In this episode, I'm breaking down the responsibilities I handle for my clients, the time you could save by outsourcing your podcast editing, and the reasons you should hire a producer for your podcast!

Review the Show Notes

What Goes Into Podcasting (1:49)

Podcast Content Planning & SEO Strategy (2:20)

gaffincreative.com/011

gaffincreative.com/012

What Tasks to Outsource for Podcasts (2:46)

Editing the Episode with Intros, Outros, and Ads
Episode Description
Creating Show Notes and Pull Quotes for Promotions
Episode Transcription
Graphics for Blog, Social, Newsletter, and Guest Promotion
Scheduling the Episode on Podcast Hosts and Websites
Finalizing the Meta Data for Search Engine Optimization
Scheduling Social Media for Instagram, Facebook, Linkedin, and Pinterest
Adding to Upcoming Newsletters or Text Message Apps
Emailing the Guest Details and Graphics
Scheduling Reminders for the Guest
Ensuring the Episode Goes Live

Quarterly Reviews for Your Podcast Strategy (3:56)

Three Reasons You Would Outsource Podcast Editing (5:43)

Your business and life are just too busy for you to be spending time on something you’re not necessarily getting paid to do. We’ll talk more about this in a moment.
You don’t know how to edit, create beneficial show notes, design graphics and wave files, upload your show, etc.
You either don’t want to do the work or you don’t want to deal with the stress of adding one more thing to your plate.

Consider Your Budget for Outsourcing Your Podcast Editing (6:22)

Your Podcast Goals: Marketing, Monetizing, and Strategy for Your Podcast (6:59)

Book Your Podcast Discovery Call with Haylee: gaffincreative.com/contact

The Woman I’m cheering for This Week

Moms + My Mom

Links

Try Honeybook for Free + Get 50% Off Your First Year When You Sign Up

Review the transcript at gaffincreative.com/013

Hosted on Acast. See acast.com/privacy for more information.

012: What I Learned After Opening a Photography Studio

Mon, 03 May 2021 10:00:07 GMT

Is your goal of opening a photography studio soon becoming a reality? Maybe you're still in the dreaming phase of it! If so, I'm sharing a few pieces of wisdom from one studio owner to another one.

In this episode, we're pulling back the curtain to give you an inside look at what it's like to be a studio owner, things I'm glad I did, advice I wish I'd had, and a few lessons I've learned through experience! Grab your notebook, and let's plan for a few things before you jump all in to a photography studio space.

Review the Show Notes

The History of The Studio (1:09)

The Current State of The Studio + Lessons Learned (2:19)

Finding the Perfect Studio Space (2:55)

What I Learned After Opening a Photography Studio

1. Remodeling The Studio & The Investment (3:13)

What I'd Do Differently in My Studio's Remodel (4;30)

1. Checked the foundation/state of the rooms before planning

2. Considered worst case scenarios and planned for them

3. Given myself a longer timeline for opening and taken dedicated time off work to do it.

Before + After Photos of The Studio at gaffincreative.com/012

2. Save at Least 6 Months of Studio Rent (5:26)

Why: You should be able to pay for your studio space for at least 6 months without any sessions (or in case a global pandemic hits) so you're able to work through the first few months of getting your name out there.

Bonus Tip: Figure out how much you have to shoot in order to pay studio rent each month. (9:23)

3. Create a System for Rentals that Works for You (9:33)

My System in Honeybook (9:53)

1. Create a webpage for your studio rental with an inquiry form.

2. Have email templates for every scenario to gather details or send over brochures, proposals, applications, etc.

3. Send a proposal email with details and what to expect, along with a proposal that requires a 50% deposit due upon receipt and 50% due one week before rental.

4. Send a reminder email the day before their rental with a code, rules, and the address.

5. Send a feedback questionnaire and request for a google review.

Contact me if you're looking for one-on-one help with your studio's systems!

4. Set Boundaries for Yourself in Your Business (11:51)

Communication Boundaries (12:01)

Renter Applications & Boundaries (12:45)

5. Setting Rules for Your Studio (14:45)

6. Plan a Budget for Maintenance in Your Studio (16:20)

7. Invest in a Security System & Keypad Code for Your Studio (17:27)

Why I Got Security for My Studio: (17:39)

1. Being alone in the space and inviting unknown clients to the space.

2. Having recurring dreams of someone breaking into my space.

Why I Got a Keypad Code: (18:30)

1. Driving to the studio before and after every rental wasn't efficient.

2. I can always ensure it's locked after a rental right from my phone.

Rent The Studio by Gaffin Creative

Join The Studio's Facebook Group

Inquire now about my one-on-one coaching for studio owners.

The Woman I’m cheering for This Week

Ainsley Walls

Links

gaffincreative.com/studio

010: Beginner's Guide to SEO

Review the Transcript at gaffincreative.com/012

Hosted on Acast. See acast.com/privacy for more information.

011: Using Google Search Console for SEO Planning

Mon, 26 Apr 2021 16:55:32 GMT

Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content.

Listen in as I share how to set up Google Search Console, my favorite features of the tool, and how I use the data within it to create a better SEO strategy for my website content.

Review the Show Notes

Install Google Analytics (1:13)

Installing Google Search Console (1:29)

- Head over to

- Login with Google Account

- Add Property

- Enter URL

- Verify Your Website with Google Analytics Tracking ID

Actively Tracking Data (1:57)

Using Google Search Console (2:14)

- Submitting my sitemap

- Monitor usability and errors

- Review my site’s search performance

Submitting Your Sitemap (2:33)

Generating Your Sitemap (2:47)

Monitor Usability & Errors (2:54)

Keyword Planning Based on Performance (4:33)

Search Console > Performance > Queries

Google Search Console Data from gaffincreative.com: Q1 2021 (4:53)

# of times gaffincreative.com showed up in Google Searches: 12,900

# of times gaffincreative.com was clicked on from Google Searches: 295

Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near me

Google Search Console Data for Podcast Keywords from gaffincreative.com: Last 28 Days (5:39)

Podcast Budget Template: 40 searches, 8 impressions, 2 clicks

Royalty Free Music for Podcasts: 1900 searches, 393 impressions, 1 click

Keyword Planning with Google Search Console (7:15)

- List a few of the top clicks/impressions that I’m performing under

- List a few of the top searched works that I’m showing up under

Strategizing Content Around Keywords & Data (8:02)

- How can I built better content around these keywords or phrases?

- What related searches are people making that I can build even more content around? (that’s where the Keywords Everywhere tool I mentioned comes into play)

Haylee's Exercise Example (8:42)

Top Photography Keyword: Chattanooga Headshot Photographer

Potential Keywords to Work Towards: Chattanooga photographer, Photographers in chattanooga, Chattanooga commercial photographer, Photography chattanooga, tn, Headshot studio chattanooga

Destination Photographer Example (10:20)

The Woman I’m cheering for This Week (12:41)

Jess Ekstrom:

Author of Chasing the Bright Side

CEO of Headbands of Hope

Host of Business on the Bright Side

Other Episodes Mentioned in this Episode:

Blog Posts Mentioned in this Episode:

Music

Links

009: 3 Ways to Get Out of a Content Creation Rut

Google Search Console

yoast.com

keywordseverywhere.com

Review the transcript at gaffincreative.com/011

Hosted on Acast. See acast.com/privacy for more information.

010: Beginner's Guide to SEO: Optimizing Your Website for Search Engines

Mon, 19 Apr 2021 10:00:09 GMT

Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.

Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.

Review the Show Notes

What is Search Engine Optimization (SEO)? (1:29)

My Background with SEO (1:47)

Potential Leads from SEO (2:19)

SEO Data from gaffincreative.com: Q1 2021 (2:29)

# of times gaffincreative.com showed up in Google Searches: 12,900

# of times gaffincreative.com was clicked on from Google Searches: 295

Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near me

Optimizing Your Website for Search Engines (4:59)

1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)

SEO:Search Engine Optimization (5;35)

Metadata: The text based components of your website that communicate with Google (5:44)

2. Plan Out Your Keywords and Key Phrases (5:51)

What are your potential clients searching for on Google?

3. Update the Metadata on Your Website Pages (6:43)

Metadata: Title, Description, Alt-Text, Headers, etc. (7:00)

Title: The text that shows up in blue on google. (7:15)

Description: The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)

Alt-Text: The text that describes your images. (7:33)

Keyword/Key Phrase: The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)

Haylee's Headshot Example: (8:33)

gaffincreative.com/headshots

keyword/phrase: headshot photographer or chattanooga headshot photographer

Title: Headshots for Professionals in Chattanooga, TN | Gaffin Creative

Description: Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot & branding photographer!

4. Develop a Content Plan & Strategy for SEO Efforts (11:18)

What are your potential clients searching for or asking?

Determining Content Keywords: (12:38)

1. Talk to your potential clients about what they want to know.

2. Use Keywords Everywhere tool.

How I Titled Today's Episode (13:14)

Initial Title: 5 Things to Look for in Your Website's SEO (0 monthly searches)

Second Variation: Optimizing My Website for Search Engines (30/month)

Third Variation: Beginner's Guide to SEO (440/month)

Final Title: Beginner's Guide to SEO: Optimizing Your Website for Search Engines

Optimizing My Clients' Ongoing Blog Posts and Podcast Episodes (14:31)

Women I’m cheering for This Week (12:41)

Myrna Daramy

Join us for Tech Translation Thursday, on 4/22 at 7PM EST

Other Episodes Mentioned in this Episode:

Blog Posts Mentioned in this Episode:

Three Reasons You Need to Transcribe Your Podcast

Links

006: Episode 006: What to Consider Before You Launch a Podcast

yoast.com

keywordseverywhere.com

Review the transcript at gaffincreative.com/010.

Hosted on Acast. See acast.com/privacy for more information.

009: 3 Ways to Get Out of a Content Creation Rut

Mon, 12 Apr 2021 10:00:19 GMT

Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming.

To me, the benefits outweigh the workload, as it is the key to driving value to your existing and potential customers without actually having to market to them and advertise to them. Today I'm sharing three ways you can get out of a content creation rut, come up with new content ideas, and better manage the amount of content you're creating in your business.

Review the Show Notes

Content Creation as a Marketing Strategy (1:10)

Content I Produce on a Weekly Basis (1:55)

- a weekly podcast episode,

- a weekly blog post about podcasting

- a weekly newsletter

- two Instagram accounts

- one Facebook page

- one Facebook group

How to Get Out of a Content Creation Rut (3:15)

Focus on the Things You Love to Create (3:20)

If you're not enjoying the content you're creating, you're not putting forth your best effort, which leads to less valuable content.

Look to Your Clients and Audience for Ideas (5:31)

What questions are potential clients asking you?

What resources are potential clients looking for?

Content Planning Exercise (6:36)

Think of one question you're often asked, now think through 5 additional topics related to that question that you could make a resource from.

Haylee's Content Planning Example:

The Question: What should I consider before I launch a podcast?

The Solution Content: Episode 006: What to Consider Before You Launch a Podcast

Supporting Episode: Episode 007: How Much Does It Cost to Make a Podcast?

Supporting Downloadable: Podcast Budget Worksheet

Supporting Blog Post 1: Podcast Equipment for Beginners

Supporting Blog Post 2: Where You Can License Royalty Free Music

Supporting Blog Post 3: Three Reasons You Need to Transcribe Your Podcast

Outsource Your Content (9:18)

Content I Manage:

- Podcast Episodes

- Social Media Posting on @hayleegaffin

- Weekly Newsletter

Content I Outsource:

- Podcast Blog Content - gaffincreative.com/podcast-production

- Social Media Posting on @gaffincreativestudio

- Pinterest Planning & Scheduling for Blog Content - pinterest.com/gaffincreative

Recap (11:52)

Women I’m cheering for This Week (12:41)

Victoria

Amanda Warfield - amandawarfield.com/content

Other Episodes Mentioned in this Episode:

007: Episode 007: How Much Does It Cost to Make a Podcast?

Blog Posts Mentioned in this Episode:

Podcast Equipment for Beginners

Where You Can License Royalty Free Music

Three Reasons You Need to Transcribe Your Podcast

Links

Review the transcript at gaffincreative.com/009.

Hosted on Acast. See acast.com/privacy for more information.

008: How Do I Pay Myself from My LLC

Mon, 05 Apr 2021 10:00:19 GMT

Are you consistently paying yourself the money you deserve as a business owner? Determining how much to pay yourself and how frequently, can be a daunting task.

I'm sharing how I've approached paying myself consistently for the last three and a half years! I'm also sharing how I pay myself in slow seasons, plan paid vacations, and give myself bonuses!

Review the Show Notes

Disclaimer (1:27)

Choose What Works Best for You to Pay Yourself (1:41)

Separate Your Business & Personal Finances (2:05)

What We'll Cover in this Episode (2:36)

Setting goals in your business
Budgeting for your own paycheck
Maintaining a consistent paycheck in both slow and busy seasons
Paying yourself for taking vacations.
Rewarding yourself with bonuses.

Setting Goals in your Business (2:54)

Budgeting for Your Own Paycheck (3:29)

Determine your business expenses.

Determine how much you want to make.

Defining A Yearly Salary (4:40)

- How much do I need to pay my bills?

- How much do I want to save/invest?

- How much do I want to splurge?

Then add tax.

Actually Paying Yourself (5:52)

Consistent Paychecks Makes Calculating Taxes Easier (6:16)

Don't Touch Extra Income Every Month (6:44)

Paying Yourself in Slow Seasons (7:20)

Paying Yourself to Take Vacations (9:56)

Rewarding Yourself with Bonuses (11:20)

Setting a Buffer Amount in Your Business Bank Account (12:10)

Women I’m cheering for This Week (13:41)

wallsgroupcpas.com

Other Episodes Mentioned in this Episode:

001: gaffincreative.com/001

003: gaffincreative.com/003

Links

gaffincreative.com/podcastbudget

Quickbooks Self-Employed

Review the Transcript at gaffincreative.com/008

Hosted on Acast. See acast.com/privacy for more information.

007: How Much Does It Cost to Make a Podcast?

Mon, 29 Mar 2021 12:27:37 GMT

You're ready to launch a podcast, but how much have you budgeted for it? Podcasting isn't free and I'm here to tell you just how much you should be ready to spend when you start a podcast!

In today's episode, I'm breaking down what it looks like to pay for a podcast, from basic start up pricing to outsourcing the graphics, production, and pretty much everything outside of hitting the record button. Listen in as we walk through the things I encourage my clients to consider in their podcast budget and make sure you download my free Podcast Budget Worksheet!

Download the Podcast Budget Worksheet:

Listen to Last Week's Episode:

gaffincreative.com/006

Review the Show Notes

Podcast Startup Expenses: (1:50)

- Podcastig Gear

- Royalty Free Music

- Podcast Hosting

Podcasting Gear Budget: $155 (2:13)

Microphone - $99

Foam Windscreen - $2.99

XLR to USB C Cabel - $39.99

Microphone Stand - $10

See my blog post for podcast equipment for beginners.

Royalty Free Music: $49 (3:16)

Premium Beat

See my blog post for Royalty Free Music.

Hosting: $180/year (4:05)

Acast

Libsyn

Podcast Startup Expenses Total: $385 (5:21)

Other Podcast Expenses (5:34)

- Website Building + Hosting

- Podcast Producer

- Graphic Designer

- Recording Platforms

- Transcriptions

- Gift Giving

Website Hosting and Design (6:13)

Hosting: $180/year

Design: Based on your designer and needs.

Download the Podcast Budget Worksheet: (7:29)

gaffincreative.com/podcastbudget

Podcast Producer: $150-300/episode (8:11)

Graphic Design: Based on designer (10:17)

Graphic Elements You'll Need: (10:38)

- Wordmark

- Podcast Cover Art

- Podcast Episode Graphic Template (solo and guest)

- Multiple Social Media Graphic Templates

Recording Platform: Free - $240 (12:17)

- Garageband

- Audacity

- Zencaster

- Riverside FM

- Zoom

Transcribing Audio (13:01)

See my blog post for Why You Should Transcribe Your Podcast Audio.

Transcription Services: (13:25)

Rev - $1.25/minute

Otter.io - $99/year

Guest Gifting: Based on your preference.(14:17)

Three Women I’m cheering for This Week (16:15)

Ryn Loren

Sarah Ann

Tikedra

Blog Posts Mentioned in this Episode:

Podcast Equipment for Beginners

Where You Can License Royalty Free Music

Three Reasons You Need to Transcribe Your Podcast

Download the Podcast Budget Worksheet:

gaffincreative.com/podcastbudget

Review the Transcript at gaffincreative.com/007

Hosted on Acast. See acast.com/privacy for more information.

006: What to Consider Before You Launching a Podcast

Mon, 22 Mar 2021 10:00:40 GMT

In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.

In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!

Review the Show Notes

My Inquiry Workflow (1:22)

What is the goal of your podcast? (2:02)

Potential Podcast Goals (2:23)

Positioning yourself as an expert in your field
Content marketing your business through podcast episodes and driving listeners to your services.
Selling products or goods that are relevant to topics you want to cover
Networking with other industry experts as guests on your show
Growing your audience on podcast and social media
Adding value to your existing audience
Financial gain from sponsorships

Measuring Your Goals (2:52)

Consider Your Budget (3:56)

Startup Expenses: $200 (4:09)

Podcasting Gear
Royalty Free Music
Hosting

Optional Expenses: (4:41)

Website Build & Hosting for your show notes
Hiring Podcast Consultant & Producer
Hiring Graphic Designer for Assets and Promotional Materials
Transcription Services for Accessibility
And Guest gifting

How much time do you have/want to dedicate to your podcast? (5:13)

What do you want to call your podcast? (7:29)

Podcast Naming Exercise (7:52)

Get out a piece of paper
Write out words you associate with your primary topics
Write out words you’d associate with your brand
Write down catchy or special phrases to you
Write down any and all titles
Underline all of the words that stand out to you the most.
If there are any new phrases that come to mind after that exercise, write them down
Go back through with a different color pen and circle your top three-five choices.
Look up those title options on Apple podcast app and see if anyone else is using it.
Send the remaining titles to your close friends to vote on their favorite.
Finally, consider their feedback, but choose the one that resonates with you.

Three Women I’m cheering for This Week (13:04)

Amanda Warfield

LaShonda Brown

April Temple

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005: How I Paid Off My Student Loan Debt

Mon, 15 Mar 2021 10:00:54 GMT

Does it feel like you're being crushed by a pile of student loan debt that will never be paid off?

In this episode of Clocking In, we're discussing all things related to student loans and how I paid off my $36 thousand dollars of student loan debt in two and a half years. Listen in as I share what I did, what I'd do differently, and my advice to those currently making payments on their student loans.

Review the Show NotesW

What Taking Out Loans Meant to Me (1:09)

How I Paid Off Student Loans (6:30)

1. Researched how my loan provider worked.

2. Approach Spending with a No Spend Mindset

3. Throw most of my income at the student loans (50-75%)

What I'd Do Differently to Pay Off My Loans (10:30)

1. Paid on school while I was in school.

2. Get educated on loans.

3. I wouldn’t have used the 6 month grace period.

Advice for Creating a Repayment Plan (13:19)

1. Use a loan calculator to see how much you’ll pay for your loan.

2. Find out how much interest you’re gaining per day.

3. Consider consolidation.

4. Try a no-spend month

Three Women I’m cheering for This Week (13:04)

Laylee Emadi

My Intern, Victoria

Katie Sirhan

Links:

5 Lessons My Mom Taught Me About Money

Review the transcript at gaffincreative.com/005

Hosted on Acast. See acast.com/privacy for more information.

004: Defining Your Own Success While Cheering for Other Women

Mon, 08 Mar 2021 11:00:15 GMT

Have you figured out what success looks like for you and your life? It's likely different from other women around you, or maybe you aren't sure what it should look like. Let's talk about it!

In this episode of Clocking In, we're celebrating International Women's Day by discussing the importance of cheering on other women, especially when their idea of success differs from our own! Listen in as I share how my idea of success has changed over the years, how I've come to appreciate where other women are in their lives, and how you can start cheering for others!

Review the Show Notes:

What We’ll Cover in Today’s Episode (1:40)

Defining what success looks like to you. (2:04)

Exercise: Define Your Success (3:05)

1. What do you want right now?

2. What do I want to do or where do I want to be in one year?

3. What is one thing you can do over the next three months to move you towards that goal?

4. What do you want in 5 Years?

Allowing your idea of success to change when it needs to or when you want it to. (4:07)

My Career Background (4:41)

My Current Idea of Success (7:16)

Stop Fighting for the Approval of Others (7:50)

Stop Shaming Women Who Define their Success Differently (9:13)

Cheering on Women in Every Stage of their Lives (9:51)

Three Women I’m cheering for This Week (13:04)

Natalie Franke

My Step Sister, Jenna

Dylan of Water Bear Clay Company

Links:

layleeemadi.com

Review the transcript at gaffincreative.com/004.

Hosted on Acast. See acast.com/privacy for more information.

003: Tax Prep for Entrepreneurs

Mon, 01 Mar 2021 11:15:01 GMT

We're quickly approaching that time of the year, when taxes begin to really stress us out. As an entrepreneur, tax time can be even more overwhelming if you're not doing to work on the front end to prep for tax time.

In this episode of Clocking In, I'm sharing the things that I do in my own business to ensure I have a smooth (and rewarding) experience at tax time.

From handling my own bookkeeping and working with a CPA to researching potential deductions and paying quarterly taxes, I'm covering it all in this quick episode!

Please note, I am not a tax professional, therefore, the content I'm sharing in this episode is just my own experience. Please consult with a local CPA to ensure you're managing your finances and taxes appropriately for your business.

Hire a CPA (Certified Public Accountant) (1:16)

Working with an Accountant (1:47)

Use Separate Bank Accounts (2:39)

Pay yourself + Pay Yourself a Consistent Paycheck (3:07)

a) Consistency

b) Knowing How Much You've Made at any time

c) Simplified Bookkeeping

Use Quickbooks for Bookkeeping (4:15)

Research and Understand Tax Deductions (5:01)

Pay Your Quarterly Taxes (5:32)

Consult with a CPA (7:30)

Links:

gaffincreative.com/scripting

Review the transcript at gaffincreative.com/003.

Hosted on Acast. See acast.com/privacy for more information.

002: How to Use a Podcast in Your Business

Mon, 01 Mar 2021 11:10:07 GMT

Are you thinking about starting a podcast for your business, but are stuck on how to truly use it as a tool in your business (or even your profession)?

In this episode of Clocking In, I'm sharing a few potential ways you can use a podcast to serve your audience, grow your business, and make more money. Listen in as I share a few ways that I'll be using my podcast to serve my business as well!

Set yourself up as an Industry Expert (1:39)

Grow your audience on multiple platforms. (2:38)

Grow Your Email List (2:55)

Facebook Ad Campaigns (4:02)

Network with Industry Leaders (4:55)

Sell Your Products or Services. (6:00)

1. Associate yourself with your services (6:21)

2. Sponsor your own show (7:13)

3. Create content specific to your service or product launch (8:08)

Links

Review the transcript at gaffincreative.com/002.

Hosted on Acast. See acast.com/privacy for more information.

001: 5 Lessons My Mom Taught Me About Money

Mon, 01 Mar 2021 11:00:25 GMT

Does money stress you out? I feel ya! Finances, budgeting, and retirement are never fun to think about, but taking control over them will empower you to have so much freedom from that stress.

In this first episode of Clocking In, I'm throwing it back to my childhood and sharing 5 important lessons my mom taught me about money when I was growing up. Listen in to hear how her lessons influenced my mindset around money and pushed me to have a positive outlook on finances.

5 Lessons My Mom Taught Me About Money

Lesson 1: Pick an amount of money to be “$0” in your account. (1:05)

Lesson 2: You don’t have to live paycheck to paycheck (2:08)

Budgeting Tip: Review everything that you’re spending money on in a month. Can you live without it?

Lesson 3: Credit cards are not to be used unless you can afford to pay it off now. (3:54)

Lesson 4: Retirement isn’t as far off as it seems - invest now. (5:31)

Lesson 5: It’s ok to splurge on yourself if you save for it. (7:02)

Let's Recap (8:10)

Links