60 acast.com Maximum Octane https://shows.acast.com/maximum-octanewelcome-to-maximum-octane en Kim Hickey Kim Hickey Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level results.

This season, Maximum Octane brings raw, real conversations from ATI SuperConference 2025 in Hawaii—featuring shop owners who are transforming their businesses by investing in what matters most: people, process, and purpose. From using Digital Vehicle Inspections (DVIs) to create superfans and elevate trust, to building training-first cultures that unlock loyalty, growth, and long-term success, these are the stories that inspire action. The season explores the shift from technician to technologist, the power of structure and team leadership, and the innovative thinking driving the automotive industry forward in a time of rapid change.

If you're a shop owner looking to scale sustainably, retain top-tier talent, maximize your Average Repair Order (ARO), or future-proof your business against ever-advancing vehicle technology—this podcast delivers the mindset and methods to get you there. You’ll gain field-tested strategies from ATI’s top-performing members, with deep dives into DVIs, workflow efficiency, culture-building, team accountability, talent development, technician training, and actionable steps to grow your shop’s revenue, reputation, and resilience.

Because in today’s market, it’s not just about fixing cars—it’s about building a business people believe in.

Hosted on Acast. See acast.com/privacy for more information.

]]> Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level results.

This season, Maximum Octane brings raw, real conversations from ATI SuperConference 2025 in Hawaii—featuring shop owners who are transforming their businesses by investing in what matters most: people, process, and purpose. From using Digital Vehicle Inspections (DVIs) to create superfans and elevate trust, to building training-first cultures that unlock loyalty, growth, and long-term success, these are the stories that inspire action. The season explores the shift from technician to technologist, the power of structure and team leadership, and the innovative thinking driving the automotive industry forward in a time of rapid change.

If you're a shop owner looking to scale sustainably, retain top-tier talent, maximize your Average Repair Order (ARO), or future-proof your business against ever-advancing vehicle technology—this podcast delivers the mindset and methods to get you there. You’ll gain field-tested strategies from ATI’s top-performing members, with deep dives into DVIs, workflow efficiency, culture-building, team accountability, talent development, technician training, and actionable steps to grow your shop’s revenue, reputation, and resilience.

Because in today’s market, it’s not just about fixing cars—it’s about building a business people believe in.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Kim Hickey info+616b806ba5607c00121c2ec2@mg-eu.acast.com 616b806ba5607c00121c2ec2 maximum-octanewelcome-to-maximum-octane episodic https://assets.pippa.io/shows/616b806ba5607c00121c2ec2/1745307142127-3d2af35c-1ec1-4627-be9f-a9066cc23a5c.jpeg https://shows.acast.com/maximum-octanewelcome-to-maximum-octane Maximum Octane Why Auto Repair Shops Lose Customers by Ignoring LinkedIn with Harris Fanaroff Why Auto Repair Shops Lose Customers by Ignoring LinkedIn with Harris Fanaroff Tue, 03 Feb 2026 10:00:00 GMT 33:57 697b2f37d577b417ba730499 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/why-auto-repair-shops-lose-customers-by-ignoring-linkedin-wi 697b2f37d577b417ba730499 616b806ba5607c00121c2ec2 why-auto-repair-shops-lose-customers-by-ignoring-linkedin-wi full 136 There are four core aspects of business development in auto repair: in-person, email, phone, and social selling. In-person relationships will always matter most, but they only scale so far. Harris Fanaroff, founder and CEO of Linked Revenue, explains that shops lean on email because it is easy, avoid cold calls because they are uncomfortable, and dismiss LinkedIn because it feels difficult to master. That blind spot is costing shops real opportunities to build trust and grow.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Harris Fanaroff to break down what he calls the fourth route to market. Harris explains why LinkedIn works differently from other platforms, why executives and ideal customers already live there, and why most shops completely ignore it. He shares a practical blueprint for using LinkedIn to stay top of mind, attract higher-quality customers, recruit better talent, and build genuine relationships without sending generic messages or relying on automation.


The conversation delves into founder-led content, why authenticity matters more than volume, and how consistent thought leadership distinguishes shops that blend in from those that stand out. Harris also explains how to track real ROI from LinkedIn activity, why AI should support your voice instead of replacing it, and how a shop owner can dominate a local market simply by showing up where competitors refuse to spend time.


Tune in to episode 136 of Maximum Octane if you are tired of crowded marketing channels and want a smarter way to reach the right customers. Let us help you change how you think about LinkedIn and your role as a shop owner.


Episode Takeaways

04:50 The four routes to business development and why LinkedIn is the most underused

06:30 Why most sales teams over-rely on email and avoid harder but better channels

07:20 How consistent LinkedIn content creates long-term separation from competitors

08:15 Why your ideal auto repair customers already spend time on LinkedIn

10:00 How LinkedIn supports both customer acquisition and technician recruiting

11:05 A simple local LinkedIn strategy shop owners can implement immediately

12:10 Why connecting with local executives beats mass marketing every time

14:30 How LinkedIn replaces old school networking groups at scale

17:05 Why founder-led content outperforms generic shop marketing

19:10 How Harris creates content without ghostwriting or losing authenticity

20:30 The three parts of a LinkedIn system that actually produce ROI

22:30 Why tracking real people matters more than vanity metrics

25:00 The right way to use AI without sounding fake

27:15 Why most shops quit too early and never see results

32:15 Why holiday posts do nothing and executive visibility changes everything


Connect with Harris Fanaroff:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> There are four core aspects of business development in auto repair: in-person, email, phone, and social selling. In-person relationships will always matter most, but they only scale so far. Harris Fanaroff, founder and CEO of Linked Revenue, explains that shops lean on email because it is easy, avoid cold calls because they are uncomfortable, and dismiss LinkedIn because it feels difficult to master. That blind spot is costing shops real opportunities to build trust and grow.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Harris Fanaroff to break down what he calls the fourth route to market. Harris explains why LinkedIn works differently from other platforms, why executives and ideal customers already live there, and why most shops completely ignore it. He shares a practical blueprint for using LinkedIn to stay top of mind, attract higher-quality customers, recruit better talent, and build genuine relationships without sending generic messages or relying on automation.


The conversation delves into founder-led content, why authenticity matters more than volume, and how consistent thought leadership distinguishes shops that blend in from those that stand out. Harris also explains how to track real ROI from LinkedIn activity, why AI should support your voice instead of replacing it, and how a shop owner can dominate a local market simply by showing up where competitors refuse to spend time.


Tune in to episode 136 of Maximum Octane if you are tired of crowded marketing channels and want a smarter way to reach the right customers. Let us help you change how you think about LinkedIn and your role as a shop owner.


Episode Takeaways

04:50 The four routes to business development and why LinkedIn is the most underused

06:30 Why most sales teams over-rely on email and avoid harder but better channels

07:20 How consistent LinkedIn content creates long-term separation from competitors

08:15 Why your ideal auto repair customers already spend time on LinkedIn

10:00 How LinkedIn supports both customer acquisition and technician recruiting

11:05 A simple local LinkedIn strategy shop owners can implement immediately

12:10 Why connecting with local executives beats mass marketing every time

14:30 How LinkedIn replaces old school networking groups at scale

17:05 Why founder-led content outperforms generic shop marketing

19:10 How Harris creates content without ghostwriting or losing authenticity

20:30 The three parts of a LinkedIn system that actually produce ROI

22:30 Why tracking real people matters more than vanity metrics

25:00 The right way to use AI without sounding fake

27:15 Why most shops quit too early and never see results

32:15 Why holiday posts do nothing and executive visibility changes everything


Connect with Harris Fanaroff:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Why Your Hiring Ads Fail and How Data-Driven Marketing Attracts Better Techs Why Your Hiring Ads Fail and How Data-Driven Marketing Attracts Better Techs Tue, 20 Jan 2026 10:00:00 GMT 44:12 6968c4b4a0a046a1f357038b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/why-your-hiring-ads-fail-and-how-data-driven-marketing-attra 6968c4b4a0a046a1f357038b 616b806ba5607c00121c2ec2 why-your-hiring-ads-fail-and-how-data-driven-marketing-attra full 135 Most shop owners think their hiring problem is a technician shortage. According to Matthew Strom, founder of AutoShop Media, the real issue is visibility, messaging, and how shops present themselves in a crowded market.


In this episode of Maximum Octane, Jason Patel sits down with Matthew to unpack what is actually working in automotive marketing and technician recruitment right now. Matthew shares how his company shifted from customer marketing to technician hiring in 2020, why most job ads blend into the noise, and how shops can stand out without massive budgets or polished production.


The conversation digs into why proof matters more than promises, how video has become the most effective hiring tool, and why technicians respond to clarity over buzzwords. Matthew explains how data from thousands of ads reveals what technicians actually care about, from pay structure and growth paths to shop culture and leadership consistency.


They also explore the hidden leaks in most hiring processes, including missed interviews, slow follow-ups, and unclear expectations that push good candidates away. Matthew outlines simple changes shops can make today to improve response rates, treat applicants like customers, and build a hiring system that works even in competitive or rural markets.


Tune in to episode 135 of Maximum Octane If you are struggling to attract or retain technicians, or you feel like your marketing efforts are not converting.


Episode Takeaways:

04:30 Why desperation during COVID led to a smarter hiring strategy

06:50 Why proof beats polished marketing in today’s attention economy

09:50 What video ads communicate that job descriptions never can

11:35 How to restructure job ads so technicians actually read them

14:20 Why unclear pay plans kill motivation before day one

18:55 The data behind why social media outperforms job boards for hiring

22:25 How algorithm training impacts who actually sees your ads

25:50 Why long interview processes cost shops their best candidates

30:30 What shops in rural or competitive markets must do differently

38:05 Three immediate changes every shop can make to improve hiring results


Connect with Matt Strom:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Most shop owners think their hiring problem is a technician shortage. According to Matthew Strom, founder of AutoShop Media, the real issue is visibility, messaging, and how shops present themselves in a crowded market.


In this episode of Maximum Octane, Jason Patel sits down with Matthew to unpack what is actually working in automotive marketing and technician recruitment right now. Matthew shares how his company shifted from customer marketing to technician hiring in 2020, why most job ads blend into the noise, and how shops can stand out without massive budgets or polished production.


The conversation digs into why proof matters more than promises, how video has become the most effective hiring tool, and why technicians respond to clarity over buzzwords. Matthew explains how data from thousands of ads reveals what technicians actually care about, from pay structure and growth paths to shop culture and leadership consistency.


They also explore the hidden leaks in most hiring processes, including missed interviews, slow follow-ups, and unclear expectations that push good candidates away. Matthew outlines simple changes shops can make today to improve response rates, treat applicants like customers, and build a hiring system that works even in competitive or rural markets.


Tune in to episode 135 of Maximum Octane If you are struggling to attract or retain technicians, or you feel like your marketing efforts are not converting.


Episode Takeaways:

04:30 Why desperation during COVID led to a smarter hiring strategy

06:50 Why proof beats polished marketing in today’s attention economy

09:50 What video ads communicate that job descriptions never can

11:35 How to restructure job ads so technicians actually read them

14:20 Why unclear pay plans kill motivation before day one

18:55 The data behind why social media outperforms job boards for hiring

22:25 How algorithm training impacts who actually sees your ads

25:50 Why long interview processes cost shops their best candidates

30:30 What shops in rural or competitive markets must do differently

38:05 Three immediate changes every shop can make to improve hiring results


Connect with Matt Strom:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Stop Guessing at Marketing: Carrie-Lynn Rodenberg on Intent, Strategy, and Getting Real Results Stop Guessing at Marketing: Carrie-Lynn Rodenberg on Intent, Strategy, and Getting Real Results Tue, 06 Jan 2026 10:00:00 GMT 37:18 69393759e521382d95b5fcd9 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/stop-guessing-at-marketing-carrie-lynn-rodenberg-on-intent-s 69393759e521382d95b5fcd9 616b806ba5607c00121c2ec2 stop-guessing-at-marketing-carrie-lynn-rodenberg-on-intent-s full 134 Most shop owners do not fail at marketing because they lack effort. They fail because their efforts have no clear purpose behind them. According to Carrie-Lynn Rodenberg, CEO and founder of Turnkey Marketing, effective marketing is not about doing more. It is about doing the right things with intent, strategy, and a measurable goal.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Carrie-Lynn to break down how shop owners can move away from reactive marketing and build campaigns that are aligned with who they are, where they operate, and what they want to achieve. Carrie-Lynn explains why shops waste money on random tactics, why “just doing what your buddy does” never works, and how to define what you want before you spend a dollar.


She also shares how Turnkey acts as a true director of marketing for shops, coordinating vendors, reviewing results, listening to calls, and helping owners stay focused on their strengths while the strategy gets handled. The conversation goes into real human psychology, why customers choose one shop over another, and how to attract the right people by understanding what they actually respond to.


Tune in to episode 134 of Maximum Octane if you want to learn how to do marketing that brings in cars, builds trust, and supports the life you want outside the shop.


Episode Takeaways:

4:10 Why most marketing fails when it starts without a clear goal

7:20 How Turnkey acts as a true director of marketing for shop owners

9:45 Why location, personality, and community involvement change your strategy

12:10 How to turn a difficult location into a destination

14:40 How human psychology shapes every marketing decision

17:00 Why cost, convenience, and clarity matter more than shop owners think

20:30 Why discounts only work when they are intentional and trackable

22:10 How high-end brands use specials without becoming discount shops

25:40 Why marketing only works if your shop has the processes to back it up

28:50 The real purpose of an irresistible offer and how to use it responsibly

33:10 Why shops with strong systems should not fear a low-cost oil change

34:25 How to bring in the right customers instead of more random customers


Connect with Carrie-Lynn:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Most shop owners do not fail at marketing because they lack effort. They fail because their efforts have no clear purpose behind them. According to Carrie-Lynn Rodenberg, CEO and founder of Turnkey Marketing, effective marketing is not about doing more. It is about doing the right things with intent, strategy, and a measurable goal.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Carrie-Lynn to break down how shop owners can move away from reactive marketing and build campaigns that are aligned with who they are, where they operate, and what they want to achieve. Carrie-Lynn explains why shops waste money on random tactics, why “just doing what your buddy does” never works, and how to define what you want before you spend a dollar.


She also shares how Turnkey acts as a true director of marketing for shops, coordinating vendors, reviewing results, listening to calls, and helping owners stay focused on their strengths while the strategy gets handled. The conversation goes into real human psychology, why customers choose one shop over another, and how to attract the right people by understanding what they actually respond to.


Tune in to episode 134 of Maximum Octane if you want to learn how to do marketing that brings in cars, builds trust, and supports the life you want outside the shop.


Episode Takeaways:

4:10 Why most marketing fails when it starts without a clear goal

7:20 How Turnkey acts as a true director of marketing for shop owners

9:45 Why location, personality, and community involvement change your strategy

12:10 How to turn a difficult location into a destination

14:40 How human psychology shapes every marketing decision

17:00 Why cost, convenience, and clarity matter more than shop owners think

20:30 Why discounts only work when they are intentional and trackable

22:10 How high-end brands use specials without becoming discount shops

25:40 Why marketing only works if your shop has the processes to back it up

28:50 The real purpose of an irresistible offer and how to use it responsibly

33:10 Why shops with strong systems should not fear a low-cost oil change

34:25 How to bring in the right customers instead of more random customers


Connect with Carrie-Lynn:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> From Shop Owner to Business Owner: Brian Hammond on the Mindset That Changes Everything From Shop Owner to Business Owner: Brian Hammond on the Mindset That Changes Everything Tue, 23 Dec 2025 10:00:00 GMT 39:51 692ffca382364902e068638f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/from-shop-owner-to-business-owner-brian-hammond-on-the-minds 692ffca382364902e068638f 616b806ba5607c00121c2ec2 from-shop-owner-to-business-owner-brian-hammond-on-the-minds full 133 Most shop owners open their doors because they want to fix what was broken in the last place they worked. But once the dust settles, many realize they built themselves a job, not a business. According to Brian Hammond, one of ATI’s newest coaches and a lifelong entrepreneur, real success begins when you stop thinking like a shop owner and start operating like a business owner.


In this episode of Maximum Octane, Kim Hickey and Jason Patel talk with Brian about the truth behind entrepreneurship, the sacrifices it demands, and the mindset shifts required to build something that lasts. Brian shares how losing his corporate job at Goodyear pushed him into business ownership, how his childhood paper route became the foundation for his work ethic, and why processes and profitability are the pillars of any stable company.


The conversation dives deep into the realities most shop owners avoid such as setting aside true cash reserves, delaying gratification, refining standard operating procedures, and building a team so strong that the business can thrive whether you are there or not. Kim and Jason also tackle the common excuse of being “just a shop owner” and explain why that thinking traps talented people in survival mode.


Tune in to episode 133 of Maximum Octane if you want a clear look at what it really takes to grow, protect, and sustain your business beyond day-to-day chaos.


Episode Takeaways:

4:10 The real meaning of entrepreneurship and why the market decides what succeeds

6:55 Why most shop owners start strong but stall without a bigger mission

9:58 How Brian’s job loss pushed him into his first business

12:10 Why learning on the fly is not enough without the right mentors

15:40 The mistake of building a job instead of building a business

16:50 Why breaking even is not a business strategy

18:00 Why processes and SOPs are the foundation of stability

20:30 How cash reserves change decision-making and open opportunities

23:40 Why sacrifice and delayed gratification are nonnegotiable for growth

31:20 The mindset shift from shop owner to business owner


Connect with Brian Hammond:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Most shop owners open their doors because they want to fix what was broken in the last place they worked. But once the dust settles, many realize they built themselves a job, not a business. According to Brian Hammond, one of ATI’s newest coaches and a lifelong entrepreneur, real success begins when you stop thinking like a shop owner and start operating like a business owner.


In this episode of Maximum Octane, Kim Hickey and Jason Patel talk with Brian about the truth behind entrepreneurship, the sacrifices it demands, and the mindset shifts required to build something that lasts. Brian shares how losing his corporate job at Goodyear pushed him into business ownership, how his childhood paper route became the foundation for his work ethic, and why processes and profitability are the pillars of any stable company.


The conversation dives deep into the realities most shop owners avoid such as setting aside true cash reserves, delaying gratification, refining standard operating procedures, and building a team so strong that the business can thrive whether you are there or not. Kim and Jason also tackle the common excuse of being “just a shop owner” and explain why that thinking traps talented people in survival mode.


Tune in to episode 133 of Maximum Octane if you want a clear look at what it really takes to grow, protect, and sustain your business beyond day-to-day chaos.


Episode Takeaways:

4:10 The real meaning of entrepreneurship and why the market decides what succeeds

6:55 Why most shop owners start strong but stall without a bigger mission

9:58 How Brian’s job loss pushed him into his first business

12:10 Why learning on the fly is not enough without the right mentors

15:40 The mistake of building a job instead of building a business

16:50 Why breaking even is not a business strategy

18:00 Why processes and SOPs are the foundation of stability

20:30 How cash reserves change decision-making and open opportunities

23:40 Why sacrifice and delayed gratification are nonnegotiable for growth

31:20 The mindset shift from shop owner to business owner


Connect with Brian Hammond:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Use Your Data or Miss the Truth: David Boyd on Revealing the Problems Shops Never Notice Use Your Data or Miss the Truth: David Boyd on Revealing the Problems Shops Never Notice Tue, 09 Dec 2025 10:00:00 GMT 37:39 692ffc30fb6ea8e378ed917f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/use-your-data-or-miss-the-truth-david-boyd-on-revealing-the 692ffc30fb6ea8e378ed917f 616b806ba5607c00121c2ec2 use-your-data-or-miss-the-truth-david-boyd-on-revealing-the full 132 Most shop owners think their biggest challenges are parts, staffing, or car count. According to David Boyd, CEO of Call Inbound, the real problems often hide in places you cannot see: dropped calls, unclear expectations, and communication gaps that quietly drain revenue every single day.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with David to unpack the communication failures that start at the front counter and ripple through the entire shop. David brings the perspective of a Six Sigma master black belt and a decade of experience working inside independent repair shops, helping owners refine their processes and eliminate the costly friction that arises from miscommunication.


They delve into the real reasons customers become frustrated, the expectations advisors often overlook, and why shops lose business even when the phone is ringing. David also explains how modern communication tools, call recording, and smart data integration help advisors stay consistent, protect the customer experience, and earn trust at every touchpoint. If you want fewer dropped balls, fewer comebacks, and fewer disappointed customers, this episode lays out the blueprint.


Tune in to episode 132 of Maximum Octane to learn how better communication can transform your shop's efficiency, reputation, and bottom line.


Episode Takeaways:

3:10 How David's Six Sigma background shaped his approach to communication

5:30 The perception gap between what owners think customers want and what they actually expect

9:40 Why voice communication is still the backbone of the shop experience

11:10 The number one miscommunication that leads to customer frustration

14:00 How digital tools give advisors instant context that builds trust

17:20 Why every shop needs call recording as a diagnostic tool

19:10 How to use recordings for training instead of confrontation

24:40 The first 15 seconds of a call determine an entire relationship

28:20 What shops must know about data security and vendor trust

31:00 How AI reduces review time and improves advisor consistency

33:40 Why training only works when you can measure progress


Connect with David Boyd:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Most shop owners think their biggest challenges are parts, staffing, or car count. According to David Boyd, CEO of Call Inbound, the real problems often hide in places you cannot see: dropped calls, unclear expectations, and communication gaps that quietly drain revenue every single day.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with David to unpack the communication failures that start at the front counter and ripple through the entire shop. David brings the perspective of a Six Sigma master black belt and a decade of experience working inside independent repair shops, helping owners refine their processes and eliminate the costly friction that arises from miscommunication.


They delve into the real reasons customers become frustrated, the expectations advisors often overlook, and why shops lose business even when the phone is ringing. David also explains how modern communication tools, call recording, and smart data integration help advisors stay consistent, protect the customer experience, and earn trust at every touchpoint. If you want fewer dropped balls, fewer comebacks, and fewer disappointed customers, this episode lays out the blueprint.


Tune in to episode 132 of Maximum Octane to learn how better communication can transform your shop's efficiency, reputation, and bottom line.


Episode Takeaways:

3:10 How David's Six Sigma background shaped his approach to communication

5:30 The perception gap between what owners think customers want and what they actually expect

9:40 Why voice communication is still the backbone of the shop experience

11:10 The number one miscommunication that leads to customer frustration

14:00 How digital tools give advisors instant context that builds trust

17:20 Why every shop needs call recording as a diagnostic tool

19:10 How to use recordings for training instead of confrontation

24:40 The first 15 seconds of a call determine an entire relationship

28:20 What shops must know about data security and vendor trust

31:00 How AI reduces review time and improves advisor consistency

33:40 Why training only works when you can measure progress


Connect with David Boyd:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Close the Trust Gap: Travis Bickham on Winning Customers with Transparency and Tech Close the Trust Gap: Travis Bickham on Winning Customers with Transparency and Tech Tue, 25 Nov 2025 10:00:00 GMT 36:26 69201fc5d8c4f044ff276f34 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/close-the-trust-gap-travis-bickham-on-winning-customers-with 69201fc5d8c4f044ff276f34 616b806ba5607c00121c2ec2 close-the-trust-gap-travis-bickham-on-winning-customers-with full 131 Most auto shops know they need marketing, but few understand what customers actually base their decisions on. According to Travis Bickham, Chief Commercial Officer at Shopmonkey, the biggest threat to a shop isn’t competition. It is the trust gap between what customers expect and what shops deliver.


In this episode of Maximum Octane, Jason Patel and George Zeeks sit down with Travis Bickham to break down the reality of modern consumer behavior, why transparency is now the new currency, and how shops can use technology to elevate their customer experience instead of complicating it. They cover everything from Google reviews and digital inspections to branding, communication, and the emotional side of making customers feel safe when their vehicle breaks down.


Travis also explains why automotive has an unprecedented opportunity to redefine its reputation, how technology is accelerating faster than ever, and why shops that fail to adapt will be left behind. He walks through practical steps shops can implement today to close the trust gap, improve communication, leverage digital tools, and build a brand that customers talk about long after they leave the shop.


Tune in to episode 131 of Maximum Octane if you're after a roadmap to stop guessing at marketing and start creating experiences that customers rave about.


Episode Takeaways:

3:30 Why customers distrust automotive shops and how branding shapes first impressions

5:30 Why transparency is becoming the new currency in auto repair

7:10 How digital inspections help customers understand and trust repairs

10:50 Why shops must protect long-term relationships, not short-term transactions

13:50 How people, processes, and technology work together to elevate your brand

15:30 Why authentic reviews outperform perfect review scores

18:50 How turning transactions into relationships keeps customers returning

21:40 Where AI can help and where human advisors still matter most

26:20 What shops should look for in technology partners

31:20 Why the automotive industry has a huge opportunity to rebrand itself


Connect with Travis Bickham:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Most auto shops know they need marketing, but few understand what customers actually base their decisions on. According to Travis Bickham, Chief Commercial Officer at Shopmonkey, the biggest threat to a shop isn’t competition. It is the trust gap between what customers expect and what shops deliver.


In this episode of Maximum Octane, Jason Patel and George Zeeks sit down with Travis Bickham to break down the reality of modern consumer behavior, why transparency is now the new currency, and how shops can use technology to elevate their customer experience instead of complicating it. They cover everything from Google reviews and digital inspections to branding, communication, and the emotional side of making customers feel safe when their vehicle breaks down.


Travis also explains why automotive has an unprecedented opportunity to redefine its reputation, how technology is accelerating faster than ever, and why shops that fail to adapt will be left behind. He walks through practical steps shops can implement today to close the trust gap, improve communication, leverage digital tools, and build a brand that customers talk about long after they leave the shop.


Tune in to episode 131 of Maximum Octane if you're after a roadmap to stop guessing at marketing and start creating experiences that customers rave about.


Episode Takeaways:

3:30 Why customers distrust automotive shops and how branding shapes first impressions

5:30 Why transparency is becoming the new currency in auto repair

7:10 How digital inspections help customers understand and trust repairs

10:50 Why shops must protect long-term relationships, not short-term transactions

13:50 How people, processes, and technology work together to elevate your brand

15:30 Why authentic reviews outperform perfect review scores

18:50 How turning transactions into relationships keeps customers returning

21:40 Where AI can help and where human advisors still matter most

26:20 What shops should look for in technology partners

31:20 Why the automotive industry has a huge opportunity to rebrand itself


Connect with Travis Bickham:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> The One Skill AI Will Never Learn: Michelle Wood on Service Advising That Builds Trust The One Skill AI Will Never Learn: Michelle Wood on Service Advising That Builds Trust Tue, 11 Nov 2025 10:00:00 GMT 35:13 690c743468055f905c947665 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-one-skill-ai-will-never-learn-michelle-wood-on-service-a 690c743468055f905c947665 616b806ba5607c00121c2ec2 the-one-skill-ai-will-never-learn-michelle-wood-on-service-a full 130 Technology has changed everything about the service advisor role, but it has not replaced the one thing that matters most: people.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Michelle Wood, ATI’s Sales and Service Instructor, to discuss the myths and realities of being a great service advisor in a world of automation, AI, and endless new tools.


Michelle shares her journey from dealership receptionist to national trainer and reflects on how the role of service advisors has evolved with technology. She explains how tools like DVIs and automation can improve efficiency, but they cannot replace genuine human connection. Customers do not just want updates. They want to feel seen, heard, and cared for.


The conversation also covers the growing need for training and development, the misconception that advisors must be former technicians, and why withholding information to “avoid scaring customers” actually destroys trust.


Tune in to episode 130 of Maximum Octane to rediscover the human side of automotive service and learn how to build advisors who do more than sell repairs. They build trust, loyalty, and relationships that last.


Episode Takeaways:

3:50 Why service advisors do not need to be former technicians to be great communicators

5:10 Why nobody cares “how the sausage is made”

8:50 Why technology helps, but only if you use it

12:20 What AI cannot do and why the human touch matters more than ever

13:50 Customers still want to do business with people, not systems

17:30 How great advisors read people and tailor their communication

20:10 Why honesty about needed repairs builds trust, not fear

23:00 The interview question every shop owner should ask

27:20 How to find talent in everyday places

30:10 Why trust is the ultimate investment in your advisors


Connect with Michelle Wood:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Technology has changed everything about the service advisor role, but it has not replaced the one thing that matters most: people.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Michelle Wood, ATI’s Sales and Service Instructor, to discuss the myths and realities of being a great service advisor in a world of automation, AI, and endless new tools.


Michelle shares her journey from dealership receptionist to national trainer and reflects on how the role of service advisors has evolved with technology. She explains how tools like DVIs and automation can improve efficiency, but they cannot replace genuine human connection. Customers do not just want updates. They want to feel seen, heard, and cared for.


The conversation also covers the growing need for training and development, the misconception that advisors must be former technicians, and why withholding information to “avoid scaring customers” actually destroys trust.


Tune in to episode 130 of Maximum Octane to rediscover the human side of automotive service and learn how to build advisors who do more than sell repairs. They build trust, loyalty, and relationships that last.


Episode Takeaways:

3:50 Why service advisors do not need to be former technicians to be great communicators

5:10 Why nobody cares “how the sausage is made”

8:50 Why technology helps, but only if you use it

12:20 What AI cannot do and why the human touch matters more than ever

13:50 Customers still want to do business with people, not systems

17:30 How great advisors read people and tailor their communication

20:10 Why honesty about needed repairs builds trust, not fear

23:00 The interview question every shop owner should ask

27:20 How to find talent in everyday places

30:10 Why trust is the ultimate investment in your advisors


Connect with Michelle Wood:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair Tue, 28 Oct 2025 10:00:00 GMT 36:21 68f9ccec53978989adc25e4f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/rebuilding-from-the-inside-out-how-chris-darmody-turned-chao 68f9ccec53978989adc25e4f 616b806ba5607c00121c2ec2 rebuilding-from-the-inside-out-how-chris-darmody-turned-chao full 129 When leadership breaks down, processes fall apart fast. But rebuilding doesn’t start with systems. It starts with people.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Chris Darmody, General Manager at Graham Auto Repair, to explore what it takes to turn around a struggling organization. When Chris joined the shop, leadership gaps, inconsistent processes, and fading accountability had left the team adrift. Instead of walking away, he leaned into the fire.


Drawing on 22 years of experience in the automotive industry, Chris shares how he reignited the culture at Graham by focusing on empowerment, accountability, and communication. He explains how creating structure through SOPs, while keeping the shop’s personality intact, rebuilt trust and consistency, and why real empowerment means giving people both the freedom and the authority to lead. Kim and Jason also draw powerful parallels between diagnosing car issues and diagnosing leadership problems, showing how the same mindset of testing, learning, and refining can transform both people and performance.


Tune in to episode 129 of Maximum Octane if you’ve ever inherited a broken team, felt stuck in the weeds, or wondered how to rebuild trust after disruption. Chris’s story proves that great leadership doesn’t just fix problems; it rebuilds belief.


Episode Takeaways:

3:30 How Chris’s “trial by fire” background prepared him to take over at Graham Auto Repair

5:50 The leadership vacuum Chris walked into and how he stabilized two struggling shops

7:30 Why passion and purpose matter more than position titles

8:10 The hidden truth about inventory, diagnostics, and industry perception

11:20 The first red flags Chris noticed and how he rebuilt integrity into daily operations

13:20 Why accountability is the ultimate form of empowerment

14:50 How team-built SOPs create buy-in and drive consistency

18:00 What rebuilding a culture really looks like and why it takes patience

21:50 Why every business, no matter how small, needs documented processes

26:40 How to truly empower leaders by giving them real authority

27:20 Trust, audit, and verify: how to stop micromanaging and start leading

32:50 How developing backups for every role sets the stage for expansion


Connect with Chris Darmody:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> When leadership breaks down, processes fall apart fast. But rebuilding doesn’t start with systems. It starts with people.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Chris Darmody, General Manager at Graham Auto Repair, to explore what it takes to turn around a struggling organization. When Chris joined the shop, leadership gaps, inconsistent processes, and fading accountability had left the team adrift. Instead of walking away, he leaned into the fire.


Drawing on 22 years of experience in the automotive industry, Chris shares how he reignited the culture at Graham by focusing on empowerment, accountability, and communication. He explains how creating structure through SOPs, while keeping the shop’s personality intact, rebuilt trust and consistency, and why real empowerment means giving people both the freedom and the authority to lead. Kim and Jason also draw powerful parallels between diagnosing car issues and diagnosing leadership problems, showing how the same mindset of testing, learning, and refining can transform both people and performance.


Tune in to episode 129 of Maximum Octane if you’ve ever inherited a broken team, felt stuck in the weeds, or wondered how to rebuild trust after disruption. Chris’s story proves that great leadership doesn’t just fix problems; it rebuilds belief.


Episode Takeaways:

3:30 How Chris’s “trial by fire” background prepared him to take over at Graham Auto Repair

5:50 The leadership vacuum Chris walked into and how he stabilized two struggling shops

7:30 Why passion and purpose matter more than position titles

8:10 The hidden truth about inventory, diagnostics, and industry perception

11:20 The first red flags Chris noticed and how he rebuilt integrity into daily operations

13:20 Why accountability is the ultimate form of empowerment

14:50 How team-built SOPs create buy-in and drive consistency

18:00 What rebuilding a culture really looks like and why it takes patience

21:50 Why every business, no matter how small, needs documented processes

26:40 How to truly empower leaders by giving them real authority

27:20 Trust, audit, and verify: how to stop micromanaging and start leading

32:50 How developing backups for every role sets the stage for expansion


Connect with Chris Darmody:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Analysis Paralysis Is Costing You Customers! Doug Robison on Taking Action in Your Marketing Analysis Paralysis Is Costing You Customers! Doug Robison on Taking Action in Your Marketing Tue, 14 Oct 2025 09:00:00 GMT 36:31 68e75a53f513ad2b81701a3f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/analysis-paralysis-is-costing-you-customers-doug-robison-on 68e75a53f513ad2b81701a3f 616b806ba5607c00121c2ec2 analysis-paralysis-is-costing-you-customers-doug-robison-on full 128 Many shop owners know they need marketing, but too often they get stuck thinking about it instead of doing it. Between SEO, social media, websites, and ads, it’s easy to fall into analysis paralysis; spending so much time comparing options that no real progress happens.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Doug Robison, Director of Sales and Partnerships at Optimize Digital Marketing, to cut through the noise and get practical about marketing. Doug explains that while planning and strategy matter, none of it means anything without action. Waiting for the perfect moment or perfect plan only delays results.


He shares how shop owners can confidently choose a marketing partner, what to look for in a digital strategy that actually fits your business, and why consistency matters more than perfection. You’ll also hear how algorithms, websites, and social platforms work together to drive traffic, and why real marketing success comes from collaboration, not delegation.


Tune in to episode 128 of Maximum Octane if you’ve been overthinking your next move or waiting for everything to line up just right. Marketing doesn’t have to be confusing. It just has to be done with clarity, consistency, and the right support behind it.


Episode Takeaways:

3:20 Why analysis paralysis keeps shop owners from moving forward

4:00 Why no one should try to handle SEO and social media alone

5:40 What algorithms really do and why your content must play by their rules

9:20 Why you should start marketing on day one of opening your shop

10:50 How hiring experts is often cheaper and smarter than doing it in-house

14:40 The pet peeve that reveals which marketing companies to avoid

15:20 Why marketing has to be a partnership, not a “do it for me” service

18:40 Why you still need a website and how it ties all your marketing together

22:50 Why marketing needs constant tuning, just like an oil change schedule

27:50 What shop owners actually own (and don’t) when it comes to their websites

29:20 Why a stale website loses ranking faster than you think


Connect with Doug Robison:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Many shop owners know they need marketing, but too often they get stuck thinking about it instead of doing it. Between SEO, social media, websites, and ads, it’s easy to fall into analysis paralysis; spending so much time comparing options that no real progress happens.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Doug Robison, Director of Sales and Partnerships at Optimize Digital Marketing, to cut through the noise and get practical about marketing. Doug explains that while planning and strategy matter, none of it means anything without action. Waiting for the perfect moment or perfect plan only delays results.


He shares how shop owners can confidently choose a marketing partner, what to look for in a digital strategy that actually fits your business, and why consistency matters more than perfection. You’ll also hear how algorithms, websites, and social platforms work together to drive traffic, and why real marketing success comes from collaboration, not delegation.


Tune in to episode 128 of Maximum Octane if you’ve been overthinking your next move or waiting for everything to line up just right. Marketing doesn’t have to be confusing. It just has to be done with clarity, consistency, and the right support behind it.


Episode Takeaways:

3:20 Why analysis paralysis keeps shop owners from moving forward

4:00 Why no one should try to handle SEO and social media alone

5:40 What algorithms really do and why your content must play by their rules

9:20 Why you should start marketing on day one of opening your shop

10:50 How hiring experts is often cheaper and smarter than doing it in-house

14:40 The pet peeve that reveals which marketing companies to avoid

15:20 Why marketing has to be a partnership, not a “do it for me” service

18:40 Why you still need a website and how it ties all your marketing together

22:50 Why marketing needs constant tuning, just like an oil change schedule

27:50 What shop owners actually own (and don’t) when it comes to their websites

29:20 Why a stale website loses ranking faster than you think


Connect with Doug Robison:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Fixing the Unseen: The Tools Every Shop Owner Needs for Mental Health and Team Support, with Lee Anderson Fixing the Unseen: The Tools Every Shop Owner Needs for Mental Health and Team Support, with Lee Anderson Tue, 30 Sep 2025 09:00:00 GMT 27:20 68d39e5fbd29f598505e59b0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/fixing-the-unseen-the-tools-every-shop-owner-needs-for-menta 68d39e5fbd29f598505e59b0 616b806ba5607c00121c2ec2 fixing-the-unseen-the-tools-every-shop-owner-needs-for-menta full 127 Trigger Warning: This episode contains open and personal discussion about suicide, grief, and mental health.


In the automotive industry, we never hesitate to buy the latest equipment or the right tool for the job. But when it comes to our own mental health, too many of us resist using the tools available to help us heal. Therapy, medication, or calling someone for a chat aren’t weaknesses. They are tools, just like the ones we use every day in the shop.


In this powerful and deeply personal episode of Maximum Octane, Kim Hickey and Jason Patel welcome back Lee Anderson of Integrity Auto Care. Lee opens up about going through some of life’s heaviest challenges early on, how those experiences shaped him, and why he is passionate about breaking the stigma around mental health.


Lee speaks candidly about grief, depression, and what not to say to someone who is grieving. He also explains why open-door leadership, empathy, and genuine connection matter just as much in a shop as they do in life. Alongside sobering statistics showing suicide rates among automotive technicians more than double the national average, Lee reminds us it’s okay to cry, okay to ask for help, and okay to use the tools available to care for ourselves.


Tune in to episode 126 of Maximum Octane if you’ve ever struggled silently, or if you want to support your team better when they’re carrying invisible burdens. Lee’s honesty and resilience will challenge you to view mental health not just as a personal issue, but as a leadership responsibility.


Episode Takeaways

03:30 Why suicide rates spike around the holidays and what seasonal depression means for mental health

05:20 Lee’s personal story of early struggles and how they shaped his outlook on life and business

09:20 The questions you should never ask someone grieving a suicide

12:00 Why men need to hear it’s okay to cry and show emotion

14:00 How talking about loved ones keeps their memory alive

17:10 Why it’s vital to talk to someone before mental health spirals

19:30 The staggering suicide rate among auto technicians and why the industry needs to pay attention

21:20 Why stigma and pride keep too many from getting help

25:20 How Lee leads his shops with an open-door policy for employees

29:10 Why empathy, listening, and growth conversations build stronger teams

31:50 Life is beautiful, depression is real, and no one should face it alone


Connect with Lee Anderson:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Trigger Warning: This episode contains open and personal discussion about suicide, grief, and mental health.


In the automotive industry, we never hesitate to buy the latest equipment or the right tool for the job. But when it comes to our own mental health, too many of us resist using the tools available to help us heal. Therapy, medication, or calling someone for a chat aren’t weaknesses. They are tools, just like the ones we use every day in the shop.


In this powerful and deeply personal episode of Maximum Octane, Kim Hickey and Jason Patel welcome back Lee Anderson of Integrity Auto Care. Lee opens up about going through some of life’s heaviest challenges early on, how those experiences shaped him, and why he is passionate about breaking the stigma around mental health.


Lee speaks candidly about grief, depression, and what not to say to someone who is grieving. He also explains why open-door leadership, empathy, and genuine connection matter just as much in a shop as they do in life. Alongside sobering statistics showing suicide rates among automotive technicians more than double the national average, Lee reminds us it’s okay to cry, okay to ask for help, and okay to use the tools available to care for ourselves.


Tune in to episode 126 of Maximum Octane if you’ve ever struggled silently, or if you want to support your team better when they’re carrying invisible burdens. Lee’s honesty and resilience will challenge you to view mental health not just as a personal issue, but as a leadership responsibility.


Episode Takeaways

03:30 Why suicide rates spike around the holidays and what seasonal depression means for mental health

05:20 Lee’s personal story of early struggles and how they shaped his outlook on life and business

09:20 The questions you should never ask someone grieving a suicide

12:00 Why men need to hear it’s okay to cry and show emotion

14:00 How talking about loved ones keeps their memory alive

17:10 Why it’s vital to talk to someone before mental health spirals

19:30 The staggering suicide rate among auto technicians and why the industry needs to pay attention

21:20 Why stigma and pride keep too many from getting help

25:20 How Lee leads his shops with an open-door policy for employees

29:10 Why empathy, listening, and growth conversations build stronger teams

31:50 Life is beautiful, depression is real, and no one should face it alone


Connect with Lee Anderson:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> The Struggle Years That Shape Entrepreneurs: Josh Oberlander on Building Smarter, Not Faster The Struggle Years That Shape Entrepreneurs: Josh Oberlander on Building Smarter, Not Faster Tue, 16 Sep 2025 09:00:00 GMT 33:00 68c7bba60d1f13367d0150c2 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-struggle-years-that-shape-entrepreneurs-josh-oberlander 68c7bba60d1f13367d0150c2 616b806ba5607c00121c2ec2 the-struggle-years-that-shape-entrepreneurs-josh-oberlander full 126 What does it really take to build a business from scratch when you don’t have a roadmap? For Josh Oberlander, the answer has been equal parts grit, trial and error, and the discipline to keep sharpening himself along the way.


In this episode of Maximum Octane, Kim Hickey and Jason Patel talk with Josh Oberlander, co-founder and CRO of Detect Auto, about the unconventional path that shaped him as an entrepreneur. At 24, Josh launched a tree service business with $500 and a rope. That led to a foray into manufacturing a person-tracking fan for technicians, a product that seemed promising but came with its own hard lessons.


Josh shares why building a team is harder than most people expect, why the struggle years matter more than the highlight reel, and why continuous learning is the one thing you can never outsource. He also explains how Detect Auto helps shops save time, improve communication, and empower their staff with smarter tools.


Tune in to episode 126 of Maximum Octane if you feel stuck between where you are and where you want to go. Josh’s story is proof that persistence, awareness, and a willingness to keep learning can turn setbacks into stepping stones.


Episode Takeaways:

3:30 How Josh went from environmental science to running a blue-collar tree service business

5:20 Why being a skilled technician doesn’t automatically make you a business owner

9:10 Why building a team is harder than anyone teaches you

10:30 The leap from services to products and the lessons of selling a person-tracking fan to technicians

15:50 Why struggle and sweat equity are still the price of growth

20:10 Why learning is hard, but staying sharp is non-negotiable

21:30 The “Clippy for auto shops” vision behind Detect Auto

25:10 What shop owners need in place before adopting AI assistants

25:50 How Detect Auto empowers even non-technical front-of-house staff

29:20 Why the path less traveled can hold the biggest business opportunities

30:55 The entrepreneurial superpower of paying attention inside your own shop


Connect with Josh Oberlander:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> What does it really take to build a business from scratch when you don’t have a roadmap? For Josh Oberlander, the answer has been equal parts grit, trial and error, and the discipline to keep sharpening himself along the way.


In this episode of Maximum Octane, Kim Hickey and Jason Patel talk with Josh Oberlander, co-founder and CRO of Detect Auto, about the unconventional path that shaped him as an entrepreneur. At 24, Josh launched a tree service business with $500 and a rope. That led to a foray into manufacturing a person-tracking fan for technicians, a product that seemed promising but came with its own hard lessons.


Josh shares why building a team is harder than most people expect, why the struggle years matter more than the highlight reel, and why continuous learning is the one thing you can never outsource. He also explains how Detect Auto helps shops save time, improve communication, and empower their staff with smarter tools.


Tune in to episode 126 of Maximum Octane if you feel stuck between where you are and where you want to go. Josh’s story is proof that persistence, awareness, and a willingness to keep learning can turn setbacks into stepping stones.


Episode Takeaways:

3:30 How Josh went from environmental science to running a blue-collar tree service business

5:20 Why being a skilled technician doesn’t automatically make you a business owner

9:10 Why building a team is harder than anyone teaches you

10:30 The leap from services to products and the lessons of selling a person-tracking fan to technicians

15:50 Why struggle and sweat equity are still the price of growth

20:10 Why learning is hard, but staying sharp is non-negotiable

21:30 The “Clippy for auto shops” vision behind Detect Auto

25:10 What shop owners need in place before adopting AI assistants

25:50 How Detect Auto empowers even non-technical front-of-house staff

29:20 Why the path less traveled can hold the biggest business opportunities

30:55 The entrepreneurial superpower of paying attention inside your own shop


Connect with Josh Oberlander:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Stop Wasting Your DVIs: How to Increase ARO, Build Trust, and Create Fans for Life, with Bruce Nation Stop Wasting Your DVIs: How to Increase ARO, Build Trust, and Create Fans for Life, with Bruce Nation Tue, 02 Sep 2025 09:00:00 GMT 37:25 68b1511687128a4176d1d3ff false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/stop-wasting-your-dvis-how-to-increase-aro-build-trust-and-c 68b1511687128a4176d1d3ff 616b806ba5607c00121c2ec2 stop-wasting-your-dvis-how-to-increase-aro-build-trust-and-c full 125 What if you could transform every first-time customer into a loyal fan who tells everyone they know about your shop? According to Bruce Nation, owner of Westlake Independent Automotive in Southern California, the key lies in doing digital vehicle inspections (DVIs) right.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Bruce Nation to uncover the overlooked power of DVIs. Bruce shares how a thorough, well-communicated inspection doesn’t just build trust, it creates fans. And fans don’t just come back, they bring their friends.


With nearly four decades in the industry, Bruce explains why most shops fail at DVIs, how accountability between technicians and service advisors changes everything, and why educating customers about both what’s right and what’s wrong with their vehicle is a game-changer. He also reveals the process behind his 45-minute inspections, how he doubled strut sales through progression reporting, and why assuming trust is the cornerstone of customer relationships.


Tune in to episode 125 of Maximum Octane if you’ve ever treated DVIs as just another box to check; this episode will challenge you to rethink them as one of the most powerful growth tools in your business.


Episode Takeaways:

04:30 Why DVIs are a true Blue Ocean strategy for auto shops

08:30 The secret to holding techs and service advisors accountable for complete inspections

09:20 Why pictures alone aren’t enough and how to make your DVI tell a story

14:30 The “How dare you?” test for shop owners who cut corners on inspections

16:20 How customer research time directly drives ARO (average repair order)

17:50 The progression method Bruce used to double strut sales

20:40 What to do when a car comes in needing $7,000 in work

24:20 The number one failure in shops: doing DVIs but not sending them

32:50 The small step Bruce’s techs take at the start of every DVI that prevents major headaches later

33:20 Why DVIs should be used to educate customers, not just cover liability

36:00 How proper DVIs increase pay for everyone in the shop, even the receptionist


Connect with Bruce Nation:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> What if you could transform every first-time customer into a loyal fan who tells everyone they know about your shop? According to Bruce Nation, owner of Westlake Independent Automotive in Southern California, the key lies in doing digital vehicle inspections (DVIs) right.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Bruce Nation to uncover the overlooked power of DVIs. Bruce shares how a thorough, well-communicated inspection doesn’t just build trust, it creates fans. And fans don’t just come back, they bring their friends.


With nearly four decades in the industry, Bruce explains why most shops fail at DVIs, how accountability between technicians and service advisors changes everything, and why educating customers about both what’s right and what’s wrong with their vehicle is a game-changer. He also reveals the process behind his 45-minute inspections, how he doubled strut sales through progression reporting, and why assuming trust is the cornerstone of customer relationships.


Tune in to episode 125 of Maximum Octane if you’ve ever treated DVIs as just another box to check; this episode will challenge you to rethink them as one of the most powerful growth tools in your business.


Episode Takeaways:

04:30 Why DVIs are a true Blue Ocean strategy for auto shops

08:30 The secret to holding techs and service advisors accountable for complete inspections

09:20 Why pictures alone aren’t enough and how to make your DVI tell a story

14:30 The “How dare you?” test for shop owners who cut corners on inspections

16:20 How customer research time directly drives ARO (average repair order)

17:50 The progression method Bruce used to double strut sales

20:40 What to do when a car comes in needing $7,000 in work

24:20 The number one failure in shops: doing DVIs but not sending them

32:50 The small step Bruce’s techs take at the start of every DVI that prevents major headaches later

33:20 Why DVIs should be used to educate customers, not just cover liability

36:00 How proper DVIs increase pay for everyone in the shop, even the receptionist


Connect with Bruce Nation:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> The Delegation Wake-Up Call: How Connor Tracy Went from White-Knuckling 80-Hour Weeks to Building an Engaged, Self-Running Team The Delegation Wake-Up Call: How Connor Tracy Went from White-Knuckling 80-Hour Weeks to Building an Engaged, Self-Running Team Tue, 19 Aug 2025 09:00:00 GMT 38:03 689d875f66f126ae3f87db1d false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-delegation-wake-up-call-how-connor-tracy-went-from-white 689d875f66f126ae3f87db1d 616b806ba5607c00121c2ec2 the-delegation-wake-up-call-how-connor-tracy-went-from-white full 124 What would it take for you to finally let go of the death grip on your business? For Connor Tracy, it took two flaming cars, a smashed customer vehicle, and missing his son’s homecoming photos.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Connor Tracy, Kikui’s Director of Partner Development, for a candid conversation about the art and necessity of delegation. Connor shares his hard-earned lessons from years of doing everything himself, the breaking point that forced him to change, and how learning to empower his team completely transformed his shops’ culture, engagement, and results.


You’ll hear how he learned to hand over morning huddles, parts reconciliation, and even marketing tasks, along with the missteps, course corrections, and resources that made those delegations successful. Connor opens up about the ego traps that keep shop owners stuck, why measurable results matter more than “feelings,” and how giving away ownership can actually make you look like a rockstar leader.


Tune in to episode 124 of Maximum Octane if you’ve ever thought, “No one can do it as well as I can.” This episode will challenge that belief and provide you with the tools to start building a business that runs without you being chained to the counter.


Episode Takeaways:

  • 02:20 Why most shop owners misunderstand delegation and how to do it right
  • 04:39 The first and last things Connor delegated in his shop (and why huddles changed everything)
  • 07:51 The flaming car incident that became his catalyst for change
  • 10:34 How two mentors gave him the blunt truth about his leadership problem
  • 18:46 When delegation fails and the missing piece most owners forget
  • 21:18 Why your team might do your “special” tasks better than you
  • 24:30 The ego trap: why pretending to be infallible backfires with your staff
  • 28:05 How to connect delegation to culture, engagement, and measurable results
  • 31:24 Why measurable benchmarks beat “feelings” every time


Connect with Connor Tracy:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> What would it take for you to finally let go of the death grip on your business? For Connor Tracy, it took two flaming cars, a smashed customer vehicle, and missing his son’s homecoming photos.


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Connor Tracy, Kikui’s Director of Partner Development, for a candid conversation about the art and necessity of delegation. Connor shares his hard-earned lessons from years of doing everything himself, the breaking point that forced him to change, and how learning to empower his team completely transformed his shops’ culture, engagement, and results.


You’ll hear how he learned to hand over morning huddles, parts reconciliation, and even marketing tasks, along with the missteps, course corrections, and resources that made those delegations successful. Connor opens up about the ego traps that keep shop owners stuck, why measurable results matter more than “feelings,” and how giving away ownership can actually make you look like a rockstar leader.


Tune in to episode 124 of Maximum Octane if you’ve ever thought, “No one can do it as well as I can.” This episode will challenge that belief and provide you with the tools to start building a business that runs without you being chained to the counter.


Episode Takeaways:

  • 02:20 Why most shop owners misunderstand delegation and how to do it right
  • 04:39 The first and last things Connor delegated in his shop (and why huddles changed everything)
  • 07:51 The flaming car incident that became his catalyst for change
  • 10:34 How two mentors gave him the blunt truth about his leadership problem
  • 18:46 When delegation fails and the missing piece most owners forget
  • 21:18 Why your team might do your “special” tasks better than you
  • 24:30 The ego trap: why pretending to be infallible backfires with your staff
  • 28:05 How to connect delegation to culture, engagement, and measurable results
  • 31:24 Why measurable benchmarks beat “feelings” every time


Connect with Connor Tracy:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> The Succession Shift: How Planning Now Saves Your Future and Your Legacy The Succession Shift: How Planning Now Saves Your Future and Your Legacy Tue, 05 Aug 2025 09:00:00 GMT 35:48 68905f914c7681cc0edcfe35 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-succession-shift-how-planning-now-saves-your-future-and 68905f914c7681cc0edcfe35 616b806ba5607c00121c2ec2 the-succession-shift-how-planning-now-saves-your-future-and full 123 What happens when your shop's future depends on more than just hustle?


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with ATI President Ron Greenman for a masterclass on succession planning, leadership evolution, and building a sustainable future for your business.


Ron shares real-life examples from his own unexpected path to leadership and how ATI’s growth exposed the cracks in traditional succession models. From the overlooked pitfalls of leadership transitions to the critical role of ongoing training, Ron breaks down what shop owners must do today to avoid chaos tomorrow.


Tune in to episode 123 of Maximum Octane and discover how a strong succession plan, future-focused leadership, and a commitment to training can elevate your shop from day-to-day survival to long-term success.


This episode is a must-listen for any shop owner who wants to lead with purpose and exit with confidence.


Episode Takeaways:

  • 1:30 What Ozzy Osbourne’s farewell tour teaches us about legacy and handoffs
  • 2:40 Why most succession plans fail the first time and what to do about it
  • 4:10 What succession planning really means (hint: it’s not just selling your shop)
  • 6:30 Selective hearing: Why shop owners miss the point on planning
  • 7:00 The hidden failure in ATI's own management structure and how they’re fixing it
  • 8:50 PSA: What not to say if you’re applying to be a coach
  • 11:30 Ron’s career pivot: From CFO spreadsheets to leading ATI's mission
  • 13:10 Shrinking business model? Why growth is survival
  • 16:20 "I’m ready for change" vs. actually changing
  • 20:30 Before you spend another dollar, are you using what you already pay for?
  • 24:00 Why 40 hours of training per year should be the bare minimum
  • 27:10 Career development in small shops: Stop using size as an excuse
  • 32:50 Shop CEOs in training: Have a destination or risk wandering aimlessly
  • 34:10 Rebuilding the team: Why direction is nothing without people


Connect with Ron Greenman:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> What happens when your shop's future depends on more than just hustle?


In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with ATI President Ron Greenman for a masterclass on succession planning, leadership evolution, and building a sustainable future for your business.


Ron shares real-life examples from his own unexpected path to leadership and how ATI’s growth exposed the cracks in traditional succession models. From the overlooked pitfalls of leadership transitions to the critical role of ongoing training, Ron breaks down what shop owners must do today to avoid chaos tomorrow.


Tune in to episode 123 of Maximum Octane and discover how a strong succession plan, future-focused leadership, and a commitment to training can elevate your shop from day-to-day survival to long-term success.


This episode is a must-listen for any shop owner who wants to lead with purpose and exit with confidence.


Episode Takeaways:

  • 1:30 What Ozzy Osbourne’s farewell tour teaches us about legacy and handoffs
  • 2:40 Why most succession plans fail the first time and what to do about it
  • 4:10 What succession planning really means (hint: it’s not just selling your shop)
  • 6:30 Selective hearing: Why shop owners miss the point on planning
  • 7:00 The hidden failure in ATI's own management structure and how they’re fixing it
  • 8:50 PSA: What not to say if you’re applying to be a coach
  • 11:30 Ron’s career pivot: From CFO spreadsheets to leading ATI's mission
  • 13:10 Shrinking business model? Why growth is survival
  • 16:20 "I’m ready for change" vs. actually changing
  • 20:30 Before you spend another dollar, are you using what you already pay for?
  • 24:00 Why 40 hours of training per year should be the bare minimum
  • 27:10 Career development in small shops: Stop using size as an excuse
  • 32:50 Shop CEOs in training: Have a destination or risk wandering aimlessly
  • 34:10 Rebuilding the team: Why direction is nothing without people


Connect with Ron Greenman:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Building, Battling, and Letting Go: The Journey to a Multi-Million Dollar Exit with Gilda Dyckman Building, Battling, and Letting Go: The Journey to a Multi-Million Dollar Exit with Gilda Dyckman Tue, 22 Jul 2025 09:00:00 GMT 38:44 68789db9b93bd5454dabdd54 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/building-battling-and-letting-go-the-journey-to-a-multi-mill 68789db9b93bd5454dabdd54 616b806ba5607c00121c2ec2 building-battling-and-letting-go-the-journey-to-a-multi-mill full 122 What if everything you built over decades hinged on just a few key decisions and a whole lot of grit?


In this episode of Maximum Octane, hosts Jason Patel and George Zeeks sit down with Gilda Dyckman to hear the incredible journey she and her husband Mike experienced while building and eventually selling a multi-million dollar auto repair business. From taking over a humble muffler shop and growing it into a full-scale operation, to overcoming legal battles, raising twins with special needs, and executing a well-planned exit strategy, Gilda shares powerful insights into resilience, entrepreneurship, and family business dynamics.


She opens up about the early struggles of managing with paper invoices and unsupervised staff, and how everything changed after joining ATI. With the right coaching, mentors, and systems in place, Gilda and Mike shifted from surviving to scaling. She also reflects on how retirement isn't the end of the road but the beginning of a new chapter filled with purpose and community impact.


Tune in to episode 122 of Maximum Octane and discover how grit, strategy, and the right support system can turn operational chaos into a successful and fulfilling business legacy.


Episode Takeaways:

  • 1:00 Gilda's unconventional entry into the auto repair industry
  • 5:50 The lawsuit, the "bad Mike," and learning tough business lessons early
  • 10:40 Balancing business ownership with raising special needs twins
  • 14:50 Why joining ATI was the wake-up call that changed everything
  • 18:40 The toughest part of transitioning from DIY operations to data-driven decisions
  • 24:20 Inside the 5-year plan to sell the business and how they pulled it off
  • 31:30 Why succession planning should start the day you open your business
  • 35:40 The overlooked business risk most shop owners aren't planning for
  • 37:00 What retirement really looks like and how to prepare for it with confidence

Hosted on Acast. See acast.com/privacy for more information.

]]> What if everything you built over decades hinged on just a few key decisions and a whole lot of grit?


In this episode of Maximum Octane, hosts Jason Patel and George Zeeks sit down with Gilda Dyckman to hear the incredible journey she and her husband Mike experienced while building and eventually selling a multi-million dollar auto repair business. From taking over a humble muffler shop and growing it into a full-scale operation, to overcoming legal battles, raising twins with special needs, and executing a well-planned exit strategy, Gilda shares powerful insights into resilience, entrepreneurship, and family business dynamics.


She opens up about the early struggles of managing with paper invoices and unsupervised staff, and how everything changed after joining ATI. With the right coaching, mentors, and systems in place, Gilda and Mike shifted from surviving to scaling. She also reflects on how retirement isn't the end of the road but the beginning of a new chapter filled with purpose and community impact.


Tune in to episode 122 of Maximum Octane and discover how grit, strategy, and the right support system can turn operational chaos into a successful and fulfilling business legacy.


Episode Takeaways:

  • 1:00 Gilda's unconventional entry into the auto repair industry
  • 5:50 The lawsuit, the "bad Mike," and learning tough business lessons early
  • 10:40 Balancing business ownership with raising special needs twins
  • 14:50 Why joining ATI was the wake-up call that changed everything
  • 18:40 The toughest part of transitioning from DIY operations to data-driven decisions
  • 24:20 Inside the 5-year plan to sell the business and how they pulled it off
  • 31:30 Why succession planning should start the day you open your business
  • 35:40 The overlooked business risk most shop owners aren't planning for
  • 37:00 What retirement really looks like and how to prepare for it with confidence

Hosted on Acast. See acast.com/privacy for more information.

]]> Your Exit Plan Isn’t a Back-Burner Task: What If Your Business Had to Run Without You Tomorrow? with Tony Mercury Your Exit Plan Isn’t a Back-Burner Task: What If Your Business Had to Run Without You Tomorrow? with Tony Mercury Tue, 08 Jul 2025 09:00:00 GMT 34:14 6866315031a42ee04e2d2a44 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/your-exit-plan-isnt-a-back-burner-task-what-if-your-business 6866315031a42ee04e2d2a44 616b806ba5607c00121c2ec2 your-exit-plan-isnt-a-back-burner-task-what-if-your-business full 121 What would happen if you or one of your company’s key leaders suddenly couldn’t come back?


In this episode of Maximum Octane, hosts Kim Hickey and Jason Patel sit down with Tony Mercury, Vice President of Operations at Auto Shop Solutions, to talk about the moment his company had to face the unthinkable. When their CEO was suddenly out due to a serious illness, the team had to respond quickly and confront the gaps in their leadership transition strategy.


Tony shares the real story of what that moment looked like, what lessons they learned, and why every shop owner needs to stop putting off succession planning. You’ll hear about the emotional toll, the systems that helped them adapt, and how to start building a resilient team that can continue to operate, even if you can't be there.


This episode is a roadmap for shop owners who want to protect their people, preserve their culture, and safeguard the business they’ve worked so hard to build.


Episode Takeaways

1:10 What happened when Margaret got sick and why it shook the company

3:50 Why most shop owners avoid succession planning until it’s too late

6:20 How lack of structure turns a crisis into chaos

8:40 Why a “checklist for death” is not the same as a real plan

11:30 Three types of plans every business should have

15:10 How to start building systems that support leadership transition

18:00 Why your plan needs more than titles and SOPs

20:40 The risk of leaning too hard on one person, especially if it’s you

23:50 What you can do right now to prepare your shop for the unexpected


Meet Tony Mercury:

Tony Mercury is Vice President of Operations at Auto Shop Solutions and a seasoned leader in the auto repair industry. In this episode, he opens up about navigating a real leadership crisis and the insights that came from it. Tony shares why building systems, developing your people, and having clear succession plans is not just smart, it’s necessary.


Connect with Tony Mercury:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> What would happen if you or one of your company’s key leaders suddenly couldn’t come back?


In this episode of Maximum Octane, hosts Kim Hickey and Jason Patel sit down with Tony Mercury, Vice President of Operations at Auto Shop Solutions, to talk about the moment his company had to face the unthinkable. When their CEO was suddenly out due to a serious illness, the team had to respond quickly and confront the gaps in their leadership transition strategy.


Tony shares the real story of what that moment looked like, what lessons they learned, and why every shop owner needs to stop putting off succession planning. You’ll hear about the emotional toll, the systems that helped them adapt, and how to start building a resilient team that can continue to operate, even if you can't be there.


This episode is a roadmap for shop owners who want to protect their people, preserve their culture, and safeguard the business they’ve worked so hard to build.


Episode Takeaways

1:10 What happened when Margaret got sick and why it shook the company

3:50 Why most shop owners avoid succession planning until it’s too late

6:20 How lack of structure turns a crisis into chaos

8:40 Why a “checklist for death” is not the same as a real plan

11:30 Three types of plans every business should have

15:10 How to start building systems that support leadership transition

18:00 Why your plan needs more than titles and SOPs

20:40 The risk of leaning too hard on one person, especially if it’s you

23:50 What you can do right now to prepare your shop for the unexpected


Meet Tony Mercury:

Tony Mercury is Vice President of Operations at Auto Shop Solutions and a seasoned leader in the auto repair industry. In this episode, he opens up about navigating a real leadership crisis and the insights that came from it. Tony shares why building systems, developing your people, and having clear succession plans is not just smart, it’s necessary.


Connect with Tony Mercury:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Your Brand Is Costing You Talent: Use This 2.5-Year Strategy to Attract A-Players and Grow Smarter Your Brand Is Costing You Talent: Use This 2.5-Year Strategy to Attract A-Players and Grow Smarter Tue, 24 Jun 2025 09:00:00 GMT 42:47 6853b3060bed216db79ab588 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/your-brand-is-costing-you-talent-use-this-25-year-strategy-t 6853b3060bed216db79ab588 616b806ba5607c00121c2ec2 your-brand-is-costing-you-talent-use-this-25-year-strategy-t full 120 Is your shop's logo doing all the heavy lifting? Spoiler alert: it's not even close.


In this episode of Maximum Octane, branding expert and Director of Business Development at Silver Lake Auto, Krista Oldenburg, teams up with Jason Patel to deliver a masterclass on brand strategy, AI-powered marketing, and the real reason customers (and employees) choose your shop over the competition.


You'll learn how to clarify your mission, stop wasting time on outdated social media posts, and turn ChatGPT into your best marketing hire—no budget bloat required.

If you're still treating branding like fluff, you're leaving revenue and recruiting power on the table. This episode shows you how to fix that.


Episode Takeaways:

1:50 Krista's journey from part-time social media specialist to Director of Business Development

4:10 The Harbor Freight vs. Snap-on analogy—and what it teaches us about branding

7:30 Why "brand" isn't your logo: it's your business DNA

9:00 What happened when Silver Lake got intentional with its brand 2.5 years ago

13:40 How to build a brand that attracts growth-minded techs

15:50 Mission statements that move the needle: "We exist to serve because you deserve better"

18:20 What shop owners get wrong on social media (and how to fix it)

21:10 The power of "edutainment" over generic review posts

24:40 Turning testimonials into trust-building content

26:00 Leveraging ChatGPT to run a strong strategy with a tiny team

30:20 How to audit your website, reviews, and social media using AI

33:00 What it means to "raise ChatGPT like a child" for your marketing

36:50 Creating your own GPT trained with your brand and voice

38:40 Holding vendors accountable like team members


MEET KRISTA OLDENBURG:

Krista Oldenburg is the Director of Business Development at Silver Lake Auto & Tire Center, where she's transformed the shop's branding and recruitment strategies. Starting as a part-time social media specialist, Krista now leads growth initiatives, vendor relations, and a high-impact marketing operation—all with a lean team and an AI edge.

She's a self-proclaimed "professional extrovert" who believes in bold branding, clear messaging, and human-first marketing. Her roundtable at the Super Conference sparked this episode's in-depth exploration of how auto repair businesses can grow by prioritizing brand clarity.


Connect with Krista Oldenburg:


Resources mentioned:

  • The Brand Infinity Loop
  • Leverage ChatGPT
  • The Great Eight
  • Building Blocs of Brand Identity
  • ChatGPT Prompts


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Is your shop's logo doing all the heavy lifting? Spoiler alert: it's not even close.


In this episode of Maximum Octane, branding expert and Director of Business Development at Silver Lake Auto, Krista Oldenburg, teams up with Jason Patel to deliver a masterclass on brand strategy, AI-powered marketing, and the real reason customers (and employees) choose your shop over the competition.


You'll learn how to clarify your mission, stop wasting time on outdated social media posts, and turn ChatGPT into your best marketing hire—no budget bloat required.

If you're still treating branding like fluff, you're leaving revenue and recruiting power on the table. This episode shows you how to fix that.


Episode Takeaways:

1:50 Krista's journey from part-time social media specialist to Director of Business Development

4:10 The Harbor Freight vs. Snap-on analogy—and what it teaches us about branding

7:30 Why "brand" isn't your logo: it's your business DNA

9:00 What happened when Silver Lake got intentional with its brand 2.5 years ago

13:40 How to build a brand that attracts growth-minded techs

15:50 Mission statements that move the needle: "We exist to serve because you deserve better"

18:20 What shop owners get wrong on social media (and how to fix it)

21:10 The power of "edutainment" over generic review posts

24:40 Turning testimonials into trust-building content

26:00 Leveraging ChatGPT to run a strong strategy with a tiny team

30:20 How to audit your website, reviews, and social media using AI

33:00 What it means to "raise ChatGPT like a child" for your marketing

36:50 Creating your own GPT trained with your brand and voice

38:40 Holding vendors accountable like team members


MEET KRISTA OLDENBURG:

Krista Oldenburg is the Director of Business Development at Silver Lake Auto & Tire Center, where she's transformed the shop's branding and recruitment strategies. Starting as a part-time social media specialist, Krista now leads growth initiatives, vendor relations, and a high-impact marketing operation—all with a lean team and an AI edge.

She's a self-proclaimed "professional extrovert" who believes in bold branding, clear messaging, and human-first marketing. Her roundtable at the Super Conference sparked this episode's in-depth exploration of how auto repair businesses can grow by prioritizing brand clarity.


Connect with Krista Oldenburg:


Resources mentioned:

  • The Brand Infinity Loop
  • Leverage ChatGPT
  • The Great Eight
  • Building Blocs of Brand Identity
  • ChatGPT Prompts


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Cutting the Surcharge Cord: Customer-First Payments with Dr. Mark Hale Cutting the Surcharge Cord: Customer-First Payments with Dr. Mark Hale Tue, 10 Jun 2025 09:00:00 GMT 43:19 683eb02043d6b388a662ee67 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/cutting-the-surcharge-cord-customer-first-payments-with-dr-m 683eb02043d6b388a662ee67 616b806ba5607c00121c2ec2 cutting-the-surcharge-cord-customer-first-payments-with-dr-m full 119 How about saving your auto repair shop thousands of dollars a month and offering your customers a faster, smoother checkout experience? And the best part: without touching your rates?


In this episode, Kim Hickey and Jason Patel sit down with Dr. Mark Hale, a payments innovator and former QuickBooks CTO, to discuss one of the most overlooked leaks in auto repair shops' profitability: credit card surcharges.


Dr. Hale introduces Express by FacePay, a modern, secure, and customer-friendly alternative to traditional payment processing. From reducing fees to enhancing customer satisfaction and streamlining after-hours pickup, Express is more than a payment platform; it's a strategic upgrade for the way you do business.


Tune in to episode 119 of Maximum Octane to discover how you can improve your margins, increase customer convenience, and future-proof your shop with smarter, safer tech.


In This Episode, You'll Learn:

  • How much surcharges are really costing your shop—and why your customers hate them (2:50)
  • Why Express is a win-win: no fees, no friction, no surprises (7:40)
  • How one shop saved thousands in just a few months (11:10)
  • What the "Fast Break" rental model can teach you about modern auto checkout (16:50)
  • How Express secures payments without risky card numbers or chargebacks (22:10)
  • Why customer experience is now your most powerful competitive edge (31:10)
  • The cultural shift: how to stop resisting tech and start designing for your customer (36:50)


Connect with Dr. Mark Hale:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> How about saving your auto repair shop thousands of dollars a month and offering your customers a faster, smoother checkout experience? And the best part: without touching your rates?


In this episode, Kim Hickey and Jason Patel sit down with Dr. Mark Hale, a payments innovator and former QuickBooks CTO, to discuss one of the most overlooked leaks in auto repair shops' profitability: credit card surcharges.


Dr. Hale introduces Express by FacePay, a modern, secure, and customer-friendly alternative to traditional payment processing. From reducing fees to enhancing customer satisfaction and streamlining after-hours pickup, Express is more than a payment platform; it's a strategic upgrade for the way you do business.


Tune in to episode 119 of Maximum Octane to discover how you can improve your margins, increase customer convenience, and future-proof your shop with smarter, safer tech.


In This Episode, You'll Learn:

  • How much surcharges are really costing your shop—and why your customers hate them (2:50)
  • Why Express is a win-win: no fees, no friction, no surprises (7:40)
  • How one shop saved thousands in just a few months (11:10)
  • What the "Fast Break" rental model can teach you about modern auto checkout (16:50)
  • How Express secures payments without risky card numbers or chargebacks (22:10)
  • Why customer experience is now your most powerful competitive edge (31:10)
  • The cultural shift: how to stop resisting tech and start designing for your customer (36:50)


Connect with Dr. Mark Hale:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Stop Tool Hunts, Boost Accountability, and Run a Smoother Auto Repair Shop, with Reiny Salmen How to Stop Tool Hunts, Boost Accountability, and Run a Smoother Auto Repair Shop, with Reiny Salmen Tue, 13 May 2025 09:00:00 GMT 33:49 6821a38cca7273465204b5f3 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-stop-tool-hunts-boost-accountability-and-run-a-smooth 6821a38cca7273465204b5f3 616b806ba5607c00121c2ec2 how-to-stop-tool-hunts-boost-accountability-and-run-a-smooth full 117 One of your technicians needs a tool and doesn't know where it is. So he goes and asks another, who doesn’t know either, so they go and ask a third tech, who, by the way, also doesn’t know where that tool is. Now you have a group of people roaming around your auto shop, and you're losing money. All this hassle could’ve been avoided with one word: organization.


In this episode, Reiny Salmen joins us to talk about one of the most overlooked topics in the automotive industry: organization. Reiny is the owner of Loyola Service in Glenview, Illinois, a business he transformed from a “hot mess” into an efficient, easy-to-navigate shop with spot-on inventory and systems that actually work.


Tune in to episode 117 of Maximum Octane and learn how organizing your auto shop can become a cornerstone of your culture, boost your KPIs, and make your internal customers happier. You'll also hear Reiny talk about the magical before and after of investing heavily in organizing Loyola Service, the importance of holding your internal customers accountable, why an organized shop produces more (and more efficiently), and much more.


In This Episode, You Will Learn:

  • Why shop organization is crucial (3:40)
  • An organized auto shop can transform customers' experience (6:00)
  • Why internal customers must be held accountable (14:10)
  • Why organized auto shops produce more and more efficiently (18:10)
  • Reiny shares organizational strategies and tools (23:00)
  • Are organized auto shops easier to prepare for succession? (28:20)


Connect with Reiny Salmen:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> One of your technicians needs a tool and doesn't know where it is. So he goes and asks another, who doesn’t know either, so they go and ask a third tech, who, by the way, also doesn’t know where that tool is. Now you have a group of people roaming around your auto shop, and you're losing money. All this hassle could’ve been avoided with one word: organization.


In this episode, Reiny Salmen joins us to talk about one of the most overlooked topics in the automotive industry: organization. Reiny is the owner of Loyola Service in Glenview, Illinois, a business he transformed from a “hot mess” into an efficient, easy-to-navigate shop with spot-on inventory and systems that actually work.


Tune in to episode 117 of Maximum Octane and learn how organizing your auto shop can become a cornerstone of your culture, boost your KPIs, and make your internal customers happier. You'll also hear Reiny talk about the magical before and after of investing heavily in organizing Loyola Service, the importance of holding your internal customers accountable, why an organized shop produces more (and more efficiently), and much more.


In This Episode, You Will Learn:

  • Why shop organization is crucial (3:40)
  • An organized auto shop can transform customers' experience (6:00)
  • Why internal customers must be held accountable (14:10)
  • Why organized auto shops produce more and more efficiently (18:10)
  • Reiny shares organizational strategies and tools (23:00)
  • Are organized auto shops easier to prepare for succession? (28:20)


Connect with Reiny Salmen:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How To Turn Tech Training Into Your Auto Shop's Superpower with Angie and Ken Rocha]]> Tue, 29 Apr 2025 09:00:00 GMT 46:51 680f30ac92c5c49bd1ac5473 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-turn-tech-training-into-your-auto-shops-superpower-wi 680f30ac92c5c49bd1ac5473 616b806ba5607c00121c2ec2 how-to-turn-tech-training-into-your-auto-shops-superpower-wi full 116 Is it possible to turn constant training into part of your auto shop's culture?


In this episode, we explore how to make technicians' development a core part of any auto repair shop culture with Angie and Ken Rocha from Rocha's Automotive. From incentivizing techs to stay engaged with rapidly evolving technology to viewing training as an investment rather than a cost, Angie and Ken have found that ongoing learning is key to delivering top-notch customer service.


Throughout this episode, you'll learn how to create a culture that promotes constant learning and why it is crucial to improve service quality and keep internal customers engaged and motivated. You'll also hear about the importance of finding techs eager to evolve, how to generate training that engages techs, why you can't think of Identifix as a replacement for training, and much more.


Tune in to episode 116 of Maximum Octane and discover why investing in technicians' training is a shortcut to building loyalty, skills, and long-term success.


In This Episode, You Will Learn:

  • Why you should invest in techs' training (4:30)
  • How to create a culture of continuous learning (9:40)
  • About the importance of finding (and retaining) the right technicians (12:20)
  • Does culture attract talent (19:00)
  • How to make learning engaging (25:20)
  • How to keep yourself and your team motivated (32:00)
  • The importance of celebrating wins to strengthen culture (37:40)


Connect with Angie & Ken:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Is it possible to turn constant training into part of your auto shop's culture?


In this episode, we explore how to make technicians' development a core part of any auto repair shop culture with Angie and Ken Rocha from Rocha's Automotive. From incentivizing techs to stay engaged with rapidly evolving technology to viewing training as an investment rather than a cost, Angie and Ken have found that ongoing learning is key to delivering top-notch customer service.


Throughout this episode, you'll learn how to create a culture that promotes constant learning and why it is crucial to improve service quality and keep internal customers engaged and motivated. You'll also hear about the importance of finding techs eager to evolve, how to generate training that engages techs, why you can't think of Identifix as a replacement for training, and much more.


Tune in to episode 116 of Maximum Octane and discover why investing in technicians' training is a shortcut to building loyalty, skills, and long-term success.


In This Episode, You Will Learn:

  • Why you should invest in techs' training (4:30)
  • How to create a culture of continuous learning (9:40)
  • About the importance of finding (and retaining) the right technicians (12:20)
  • Does culture attract talent (19:00)
  • How to make learning engaging (25:20)
  • How to keep yourself and your team motivated (32:00)
  • The importance of celebrating wins to strengthen culture (37:40)


Connect with Angie & Ken:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Throwback To Ep# 91 | How To Maximize Your Auto Repair Shop's Social Media Potential]]> Tue, 01 Oct 2024 09:00:31 GMT 34:54 66fa5507be9ddeec92c4a886 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-91-how-to-maximize-your-auto-repair-shops-so 66fa5507be9ddeec92c4a886 616b806ba5607c00121c2ec2 throwback-to-ep-91-how-to-maximize-your-auto-repair-shops-so full 115 Honest question: What does your auto shop's social media look like? Is it there because "you have to have it," or does it reflect who you are and what your business is all about?


This week, we revisit my conversation with Corey Perlman about the dos and don'ts of social media for auto repair shop owners, and why you should view socials as an excellent tool for growth and not a burden. Corey is a Keynote Speaker and Executive Consultant on Social Media and Digital Marketing, the Best-selling Author of "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business," and the Owner of Impact Social Media.


Throughout our conversation, Corey talks about his journey into digital marketing, and how he became a keynote speaker and consultant. He shares his thoughts on how social media impacted how people buy and hire professionals, and what type of content every auto shop owner should aim to create and put out there.


Plus, Corey teaches how to respond to negative feedback online, what content is a no-no for auto repair shops, the advantages of hiring social media professionals, and much more.


Tune in to episode 115 of Maximum Octane and discover how to take your auto shop's social media from 'just there' to a thriving brand-building platform that attracts customers!"


In This Episode, You Will Learn:

  • About Corey's journey into social media advertising and digital marketing (3:00)
  • How digital marketing impacted the car dealership industry (5:10)
  • What an auto repair shop owner should look for in a social media expert (10:30)
  • What kind of content works better for auto repair shops (13:00)
  • Corey talks about social media's unproductive habits for auto shop owners (18:50)
  • How to respond to negative feedback online and negative reviews (24:00)


Connect with Corey Perlman:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Honest question: What does your auto shop's social media look like? Is it there because "you have to have it," or does it reflect who you are and what your business is all about?


This week, we revisit my conversation with Corey Perlman about the dos and don'ts of social media for auto repair shop owners, and why you should view socials as an excellent tool for growth and not a burden. Corey is a Keynote Speaker and Executive Consultant on Social Media and Digital Marketing, the Best-selling Author of "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business," and the Owner of Impact Social Media.


Throughout our conversation, Corey talks about his journey into digital marketing, and how he became a keynote speaker and consultant. He shares his thoughts on how social media impacted how people buy and hire professionals, and what type of content every auto shop owner should aim to create and put out there.


Plus, Corey teaches how to respond to negative feedback online, what content is a no-no for auto repair shops, the advantages of hiring social media professionals, and much more.


Tune in to episode 115 of Maximum Octane and discover how to take your auto shop's social media from 'just there' to a thriving brand-building platform that attracts customers!"


In This Episode, You Will Learn:

  • About Corey's journey into social media advertising and digital marketing (3:00)
  • How digital marketing impacted the car dealership industry (5:10)
  • What an auto repair shop owner should look for in a social media expert (10:30)
  • What kind of content works better for auto repair shops (13:00)
  • Corey talks about social media's unproductive habits for auto shop owners (18:50)
  • How to respond to negative feedback online and negative reviews (24:00)


Connect with Corey Perlman:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Throwback to Ep# 30 | Breaking Things Down Into Little Pieces and Living More Intentionally with Wendy Hawks Throwback to Ep# 30 | Breaking Things Down Into Little Pieces and Living More Intentionally with Wendy Hawks Tue, 17 Sep 2024 09:00:29 GMT 27:33 66e3edcb51960f14a805bf7b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-30-breaking-things-down-into-little-pieces-a 66e3edcb51960f14a805bf7b 616b806ba5607c00121c2ec2 throwback-to-ep-30-breaking-things-down-into-little-pieces-a full 114 Do you have a notebook filled with valuable information you wrote during a seminar or training that was never opened again? If yes, today's episode is a must-listen for you.


This week, we revisit our conversation with the extraordinary Wendy Hawks, General Manager of Riverside Auto Center. After attending an ATI Conference, Wendy decided the notes, the valuable information, and the brilliant ideas born at the conference wouldn't sit in a notebook, covered by dust on a shelf. Instead, she came up with a simple yet effective method to organize those notes and make them the fuel of her personal and professional evolution.


Throughout this episode, you'll hear how Wendy changed the dynamics of her business by committing to make small changes every day, about the importance of treating ourselves with compassion when we fail, how organizing and planning your days can utterly transform your life, and much more.


Tune in to episode 114 of Maximum Octane and discover the underrated power of taking an extra minute to plan your days, organize your tasks, and become a sharp delegator.


In This Episode, You Will Learn:

  • About what made Wendy approach things differently this time (4:40)
  • Why do we tend to beat ourselves when we fail to finish what we have planned to do, and how can we be less harsh with ourselves (9:50)
  • Some non-negotiables that help Wendy remain sharp and responsive (14:00)
  • How to use Wendy's method to live a more intentional life (17:50)


Resources:


Connect with Wendy:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you have a notebook filled with valuable information you wrote during a seminar or training that was never opened again? If yes, today's episode is a must-listen for you.


This week, we revisit our conversation with the extraordinary Wendy Hawks, General Manager of Riverside Auto Center. After attending an ATI Conference, Wendy decided the notes, the valuable information, and the brilliant ideas born at the conference wouldn't sit in a notebook, covered by dust on a shelf. Instead, she came up with a simple yet effective method to organize those notes and make them the fuel of her personal and professional evolution.


Throughout this episode, you'll hear how Wendy changed the dynamics of her business by committing to make small changes every day, about the importance of treating ourselves with compassion when we fail, how organizing and planning your days can utterly transform your life, and much more.


Tune in to episode 114 of Maximum Octane and discover the underrated power of taking an extra minute to plan your days, organize your tasks, and become a sharp delegator.


In This Episode, You Will Learn:

  • About what made Wendy approach things differently this time (4:40)
  • Why do we tend to beat ourselves when we fail to finish what we have planned to do, and how can we be less harsh with ourselves (9:50)
  • Some non-negotiables that help Wendy remain sharp and responsive (14:00)
  • How to use Wendy's method to live a more intentional life (17:50)


Resources:


Connect with Wendy:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Little-known Benefits of Specializing in the Automotive Industry with Chris Fraser Little-known Benefits of Specializing in the Automotive Industry with Chris Fraser Tue, 03 Sep 2024 09:00:01 GMT 35:48 66d0240d4276cfad12bf9795 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/little-known-benefits-of-specializing-in-the-automotive-indu 66d0240d4276cfad12bf9795 616b806ba5607c00121c2ec2 little-known-benefits-of-specializing-in-the-automotive-indu full 113 Is specializing the inevitable path for auto repair shops?


This week, we discuss specialization within the automotive industry with Chris Fraser, Co-owner of TLS Motorwork. For years now, Chris and his partners at TLS Motorwork have been working exclusively on Japanese and hybrid cars and, most recently, EVs. Chris is a seasoned automotive professional with over two decades of experience dedicated to pushing the boundaries in the rapidly evolving electric vehicle sector.


Throughout this episode, you'll hear Chris' thoughts on the strategic importance of specialization in the automotive repair industry. Chris also talks about the challenges of working on electric vehicles, the need for constant training for internal customers and specific tools, how to adapt to manufacturers' push for more maintenance-free cars, and much more.


Tune in to episode 113 of Maximum Octane and discover why specialization might be both the cause and the solution for the automotive industry's reshaping.


In This Episode, You Will Learn:

  • A bit about Chris' journey in the automotive industry (2:40)
  • Why can specialization be crucial in the automotive industry (6:00)
  • About the challenges and opportunities in the EV market (9:40)
  • Chris talks about his unique approach to marketing and customer service (13:50)
  • Are auto repair shops ready to adapt to the changes in the industry? (21:50)
  • Conclusion and takeaways (31:00)


Connect with Chris Fraser:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Is specializing the inevitable path for auto repair shops?


This week, we discuss specialization within the automotive industry with Chris Fraser, Co-owner of TLS Motorwork. For years now, Chris and his partners at TLS Motorwork have been working exclusively on Japanese and hybrid cars and, most recently, EVs. Chris is a seasoned automotive professional with over two decades of experience dedicated to pushing the boundaries in the rapidly evolving electric vehicle sector.


Throughout this episode, you'll hear Chris' thoughts on the strategic importance of specialization in the automotive repair industry. Chris also talks about the challenges of working on electric vehicles, the need for constant training for internal customers and specific tools, how to adapt to manufacturers' push for more maintenance-free cars, and much more.


Tune in to episode 113 of Maximum Octane and discover why specialization might be both the cause and the solution for the automotive industry's reshaping.


In This Episode, You Will Learn:

  • A bit about Chris' journey in the automotive industry (2:40)
  • Why can specialization be crucial in the automotive industry (6:00)
  • About the challenges and opportunities in the EV market (9:40)
  • Chris talks about his unique approach to marketing and customer service (13:50)
  • Are auto repair shops ready to adapt to the changes in the industry? (21:50)
  • Conclusion and takeaways (31:00)


Connect with Chris Fraser:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[A Quantum Leap to Mental Wellness. Lessons from Eric Gibson's Inspirational Story]]> Tue, 20 Aug 2024 09:00:17 GMT 28:32 66bdc20bd23c01579af6f49a false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/a-quantum-leap-to-mental-wellness-lessons-from-eric-gibsons- 66bdc20bd23c01579af6f49a 616b806ba5607c00121c2ec2 a-quantum-leap-to-mental-wellness-lessons-from-eric-gibsons- full 112 Mental health issues lead people to believe they are alone in their suffering, and that is, perhaps, one of its trickiest traits.


In this episode, we hear about Eric Gibson's victory over the mental health issues that held him hostage inside a dark cloud for years. Eric is the CEO of 5th Gear Automotive, located just outside Denver, Colorado. Despite making good money as an equipment mechanic in California, Eric wasn't happy. His dream of opening his own shop went quickly from a gentle whisper in his ear to a firm voice, which he decided to listen to, and that's how 5th Gear Automotive was born.


Throughout this episode, you'll hear about Eric's inspiring journey of self-discovery, resilience, and personal evolution. Eric shares details of the battle he won against his mental health issues, and talks about the people, the habits, and the decisions that helped him get out of the dark cloud he felt he was trapped in. You'll also hear about the importance of seeking help and assistance to improve mental wellness, how caring for and understanding one's inner turmoil can lead to profound personal and professional growth, and much more.


In This Episode, You Will Learn:

  • A bit about Eric's dream of having his own shop (2:40)
  • Why you shouldn't try to deal with mental health issues on your own (4:20)
  • Perception versus perspective (10:00)
  • The importance of active listening (21:00)
  • "Be vulnerable around those you can be vulnerable around" (25:10)


Connect with Eric Gibson:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Mental health issues lead people to believe they are alone in their suffering, and that is, perhaps, one of its trickiest traits.


In this episode, we hear about Eric Gibson's victory over the mental health issues that held him hostage inside a dark cloud for years. Eric is the CEO of 5th Gear Automotive, located just outside Denver, Colorado. Despite making good money as an equipment mechanic in California, Eric wasn't happy. His dream of opening his own shop went quickly from a gentle whisper in his ear to a firm voice, which he decided to listen to, and that's how 5th Gear Automotive was born.


Throughout this episode, you'll hear about Eric's inspiring journey of self-discovery, resilience, and personal evolution. Eric shares details of the battle he won against his mental health issues, and talks about the people, the habits, and the decisions that helped him get out of the dark cloud he felt he was trapped in. You'll also hear about the importance of seeking help and assistance to improve mental wellness, how caring for and understanding one's inner turmoil can lead to profound personal and professional growth, and much more.


In This Episode, You Will Learn:

  • A bit about Eric's dream of having his own shop (2:40)
  • Why you shouldn't try to deal with mental health issues on your own (4:20)
  • Perception versus perspective (10:00)
  • The importance of active listening (21:00)
  • "Be vulnerable around those you can be vulnerable around" (25:10)


Connect with Eric Gibson:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Make it Sticky. How To Turn Your Auto Shop into Internal Customers' Third Place with Anthony Wrixon]]> Tue, 06 Aug 2024 09:00:53 GMT 37:06 66ab418b1f6556b4b6860c5b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/make-it-sticky-how-to-turn-your-auto-shop-into-internal-cust 66ab418b1f6556b4b6860c5b 616b806ba5607c00121c2ec2 make-it-sticky-how-to-turn-your-auto-shop-into-internal-cust full 111 The lack of affordable housing, the younger generation's tendency to adopt dogs instead of having children, and other challenges of the modern world are slowly changing employees' expectations. From the environment in the workspace to their relationship with management, what used to make an auto shop "sticky" for internal customers has evolved. Younger generations now seek workplaces that serve as their "third place," providing a sense of community and belonging beyond just a job.


In this episode, Anthony Wrixon from OC Automotive and Diagnostic offers a glimpse of how the automotive industry will (should?) look in the next 30 to 40 years. Between Anthony's decision to stop for someone else and establishing his auto shop in La Habra, California, Anthony gathered dozens of tools from ATI's one-day boot camps, got coached a lot, and learned through trial and error how to build a culture that fitted both his and his internal customers' expectations.


Throughout this conversation, Anthony talks about his journey in the automotive industry from internal customer to shop owner, his thoughts on making technicians feel comfortable with him as an owner yet still respecting hierarchies, and how to build healthy relationships at the workplace. Anthony also talks about the importance of establishing clear goals before starting a business, adapting to the industry's rapid changes, and much more.


In This Episode, You Will Learn:

  • Anthony talks about his first steps into the automotive industry (3:10)
  • About how ATI's one-day boot camps helped Anthony (5:10)
  • What kind of advice should you listen to when thinking about growing your auto shop (10:00)
  • From internal customer to auto shop owner (14:40)
  • How to make your auto shop sticky for younger generations (20:50)
  • Takeaways (31:00)


Connect with Anthony Wrixon:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> The lack of affordable housing, the younger generation's tendency to adopt dogs instead of having children, and other challenges of the modern world are slowly changing employees' expectations. From the environment in the workspace to their relationship with management, what used to make an auto shop "sticky" for internal customers has evolved. Younger generations now seek workplaces that serve as their "third place," providing a sense of community and belonging beyond just a job.


In this episode, Anthony Wrixon from OC Automotive and Diagnostic offers a glimpse of how the automotive industry will (should?) look in the next 30 to 40 years. Between Anthony's decision to stop for someone else and establishing his auto shop in La Habra, California, Anthony gathered dozens of tools from ATI's one-day boot camps, got coached a lot, and learned through trial and error how to build a culture that fitted both his and his internal customers' expectations.


Throughout this conversation, Anthony talks about his journey in the automotive industry from internal customer to shop owner, his thoughts on making technicians feel comfortable with him as an owner yet still respecting hierarchies, and how to build healthy relationships at the workplace. Anthony also talks about the importance of establishing clear goals before starting a business, adapting to the industry's rapid changes, and much more.


In This Episode, You Will Learn:

  • Anthony talks about his first steps into the automotive industry (3:10)
  • About how ATI's one-day boot camps helped Anthony (5:10)
  • What kind of advice should you listen to when thinking about growing your auto shop (10:00)
  • From internal customer to auto shop owner (14:40)
  • How to make your auto shop sticky for younger generations (20:50)
  • Takeaways (31:00)


Connect with Anthony Wrixon:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Total Gain. How To Take Your Collision Shop To the Next Level with Jeff Zalis Total Gain. How To Take Your Collision Shop To the Next Level with Jeff Zalis Tue, 23 Jul 2024 09:00:24 GMT 35:32 6698cc92552e90f08e338f75 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/total-gain-how-to-take-your-collision-shop-to-the-next-level 6698cc92552e90f08e338f75 616b806ba5607c00121c2ec2 total-gain-how-to-take-your-collision-shop-to-the-next-level full 110 Are you aware of the power of coaching and strategic planning to help you elevate your collision shop to the next level?


In this episode, we learn from Jeff Zalis' innovative views on how to take collision shops to the leading edge. Jeff is the Owner of "Specialized Auto Craft, Collision Specialists" and a tireless entrepreneur constantly looking to improve his auto shop through transparency with the customer, polishing processes and procedures, and putting the latest technological advances to the service of his auto repair shop.  


Throughout this episode, you'll hear about Jeff's unique approach to helping collision shops move forward and how he elevated his shop, Specialized Auto Craft, to the next level through planning and executing growth strategies effectively. Jeff also shares his thoughts on the importance of coaching's guiding hand, how to deal with the challenges of automotive sensor calibrations, and how he improved his documentation process to optimize OEM repair procedures.


Jeff also talks about the importance of transparency when dealing with total loss, how he deals with the constant changes in the insurance industry, shares practical tips for independent repair shops, and more.


In This Episode, You Will Learn:

  • Jeff talks about tax and benefits load in the collision industry (3:50)
  • Why transparency is crucial when dealing with total loss (9:10)
  • Jeff shares his thoughts on dealing with insurance companies (16:30)
  • How to optimize documentation processes (20:40)
  • It is not "buy the machines, and you are ready to go." Jeff talks about adding new tech the right way (24:50)


Connect with Jeff Zalis:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you aware of the power of coaching and strategic planning to help you elevate your collision shop to the next level?


In this episode, we learn from Jeff Zalis' innovative views on how to take collision shops to the leading edge. Jeff is the Owner of "Specialized Auto Craft, Collision Specialists" and a tireless entrepreneur constantly looking to improve his auto shop through transparency with the customer, polishing processes and procedures, and putting the latest technological advances to the service of his auto repair shop.  


Throughout this episode, you'll hear about Jeff's unique approach to helping collision shops move forward and how he elevated his shop, Specialized Auto Craft, to the next level through planning and executing growth strategies effectively. Jeff also shares his thoughts on the importance of coaching's guiding hand, how to deal with the challenges of automotive sensor calibrations, and how he improved his documentation process to optimize OEM repair procedures.


Jeff also talks about the importance of transparency when dealing with total loss, how he deals with the constant changes in the insurance industry, shares practical tips for independent repair shops, and more.


In This Episode, You Will Learn:

  • Jeff talks about tax and benefits load in the collision industry (3:50)
  • Why transparency is crucial when dealing with total loss (9:10)
  • Jeff shares his thoughts on dealing with insurance companies (16:30)
  • How to optimize documentation processes (20:40)
  • It is not "buy the machines, and you are ready to go." Jeff talks about adding new tech the right way (24:50)


Connect with Jeff Zalis:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Small Town Big Growth: Insights from Robbie Windham on Body Shop Expansion Strategies Small Town Big Growth: Insights from Robbie Windham on Body Shop Expansion Strategies Tue, 09 Jul 2024 09:00:44 GMT 32:16 668b91b319ce290b0bf99db3 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/small-town-big-growth-insights-from-robbie-windham-on-body-s 668b91b319ce290b0bf99db3 616b806ba5607c00121c2ec2 small-town-big-growth-insights-from-robbie-windham-on-body-s full 109 Do you feel it is time to expand your auto shop and don't know where to start?


In today's episode, Robbie Windham from Windham Body Shop joins us to share the blueprint of his auto shop's growth and expansion strategy. Robbie's shop is in New Albany, Mississippi, a small town of about 10,000 people; they recently doubled its size, hired internal customers for their office, parts, blueprints, and paint, got new technicians, and even added an ADAS area.


Throughout this episode, you'll hear about Robbie's expansion and growth strategies, his approach to dealing with insurance companies, and maintaining high-quality standards while adding new internal customers to his staff. Robbie also shares insights on managing a young team, how keeping an upfront communication style helped develop a culture that supported his auto shop's growth, and much more.


In This Episode, You Will Learn:

  • Robbie shares some details of Windham Body Shop's expansion (2:20)
  • The challenges of implementing an ADAS section (3:10)
  • Training internal customers for new systems (4:40)
  • Robbie talks about how he deals with insurance companies (7:20)
  • The multiple benefits of upfront communication (16:20)
  • What are the strategic reasons for expanding your auto shop (17:10)
  • How to train and retain a young and motivated workforce (21:00)


Connect with Robbie Windham:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you feel it is time to expand your auto shop and don't know where to start?


In today's episode, Robbie Windham from Windham Body Shop joins us to share the blueprint of his auto shop's growth and expansion strategy. Robbie's shop is in New Albany, Mississippi, a small town of about 10,000 people; they recently doubled its size, hired internal customers for their office, parts, blueprints, and paint, got new technicians, and even added an ADAS area.


Throughout this episode, you'll hear about Robbie's expansion and growth strategies, his approach to dealing with insurance companies, and maintaining high-quality standards while adding new internal customers to his staff. Robbie also shares insights on managing a young team, how keeping an upfront communication style helped develop a culture that supported his auto shop's growth, and much more.


In This Episode, You Will Learn:

  • Robbie shares some details of Windham Body Shop's expansion (2:20)
  • The challenges of implementing an ADAS section (3:10)
  • Training internal customers for new systems (4:40)
  • Robbie talks about how he deals with insurance companies (7:20)
  • The multiple benefits of upfront communication (16:20)
  • What are the strategic reasons for expanding your auto shop (17:10)
  • How to train and retain a young and motivated workforce (21:00)


Connect with Robbie Windham:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> How Convenient Is Your Auto Shop? The Human Business of Auto Repair with Geoff Berman How Convenient Is Your Auto Shop? The Human Business of Auto Repair with Geoff Berman Tue, 25 Jun 2024 09:00:10 GMT 32:22 6673e1d12540c500126d1bce false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-convenient-is-your-auto-shop-the-human-business-of-auto- 6673e1d12540c500126d1bce 616b806ba5607c00121c2ec2 how-convenient-is-your-auto-shop-the-human-business-of-auto- full 108 Sometimes, we forget we are in people's business, not the car business. Cars are what bring people to us. - Geoff Berman


In today's episode, Geoff Berman joins us to discuss auto shop repairs' convenience in customer experience and dealing with those moments when the backstage and the front stage intersect.


Throughout this episode, you'll hear Kim and Geoff's thoughts on the importance of focusing on the small things that make external customers return to your auto repair shop. They also discuss why creating seamless and stress-free experiences for clients is worth hundreds of times more than simply fixing their cars, and a crucial element some auto shop owners unbelievably forget: marketing how convenient they are!


Additionally, you'll hear about the importance of involving both internal and external customers in identifying areas to improve customer experience, how to keep backstage behavior and mannerisms away from the front counter, and much more.


In This Episode, You Will Learn:

  • When backstage moments cross the front counter border (2:00)
  • How convenient is your auto repair shop? (7:20)
  • Do your clients know what conveniences you have for them? (15:00)
  • Conveniences don't cost a lot of money (20:10)
  • Make your auto shop as convenient as you can (24:50)


Resources:


Connect with Geoff:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Sometimes, we forget we are in people's business, not the car business. Cars are what bring people to us. - Geoff Berman


In today's episode, Geoff Berman joins us to discuss auto shop repairs' convenience in customer experience and dealing with those moments when the backstage and the front stage intersect.


Throughout this episode, you'll hear Kim and Geoff's thoughts on the importance of focusing on the small things that make external customers return to your auto repair shop. They also discuss why creating seamless and stress-free experiences for clients is worth hundreds of times more than simply fixing their cars, and a crucial element some auto shop owners unbelievably forget: marketing how convenient they are!


Additionally, you'll hear about the importance of involving both internal and external customers in identifying areas to improve customer experience, how to keep backstage behavior and mannerisms away from the front counter, and much more.


In This Episode, You Will Learn:

  • When backstage moments cross the front counter border (2:00)
  • How convenient is your auto repair shop? (7:20)
  • Do your clients know what conveniences you have for them? (15:00)
  • Conveniences don't cost a lot of money (20:10)
  • Make your auto shop as convenient as you can (24:50)


Resources:


Connect with Geoff:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Transparency, Accountability, and Clear Communication at the Service of Auto Repair Growth with Fred Gestwicki Jr Transparency, Accountability, and Clear Communication at the Service of Auto Repair Growth with Fred Gestwicki Jr Tue, 11 Jun 2024 09:00:23 GMT 35:21 666160b86a3b3e00120f6c25 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/transparency-accountability-and-clear-communication-at-the-s 666160b86a3b3e00120f6c25 616b806ba5607c00121c2ec2 transparency-accountability-and-clear-communication-at-the-s full 107 What is the best way to create a culture that positively impacts your auto repair shop?


In this episode, Jason Patel, Geoff Berman, and ATI's Collision Division Vice President, Keith Manich, learn from Fred Gestwicki Jr. from Fix It With Fred about the multiple benefits of clear communication and transparency when building an exciting and growth-promoting culture. Fix It With Fred is an AutoTechIQ Certified shop, and a cutting-edge technology-equipped auto shop in Canton, Ohio, that has been committed to customer satisfaction for over 13 years.


Throughout this episode, you'll hear Fred's insights on building a positive work culture, providing proper training, and empowering internal customers to improve efficiency and productivity. You'll also hear Fred's thoughts on including different pay plans to incentivize employees, like progressive flat rates, hourly pay, and profit sharing, and why it's imperative to build on clear communication, transparency, and accountability for making any of those work.


In This Episode, You Will Learn:

  • A bit about Fred's background and Fix It With Fred's mission (2:40)
  • Why it is crucial to have someone who loves "handling numbers" (8:00)
  • Fred shares his thoughts on the benefit of including different pay plans (14:40)
  • Why proper training can help you make more money (22:10)
  • How to get ready for a mindset change as auto repair shop owners (27:00)


Connect with Fred Gestwicki Jr:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> What is the best way to create a culture that positively impacts your auto repair shop?


In this episode, Jason Patel, Geoff Berman, and ATI's Collision Division Vice President, Keith Manich, learn from Fred Gestwicki Jr. from Fix It With Fred about the multiple benefits of clear communication and transparency when building an exciting and growth-promoting culture. Fix It With Fred is an AutoTechIQ Certified shop, and a cutting-edge technology-equipped auto shop in Canton, Ohio, that has been committed to customer satisfaction for over 13 years.


Throughout this episode, you'll hear Fred's insights on building a positive work culture, providing proper training, and empowering internal customers to improve efficiency and productivity. You'll also hear Fred's thoughts on including different pay plans to incentivize employees, like progressive flat rates, hourly pay, and profit sharing, and why it's imperative to build on clear communication, transparency, and accountability for making any of those work.


In This Episode, You Will Learn:

  • A bit about Fred's background and Fix It With Fred's mission (2:40)
  • Why it is crucial to have someone who loves "handling numbers" (8:00)
  • Fred shares his thoughts on the benefit of including different pay plans (14:40)
  • Why proper training can help you make more money (22:10)
  • How to get ready for a mindset change as auto repair shop owners (27:00)


Connect with Fred Gestwicki Jr:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> The Importance of Strategic Planning in the Face of the Unexpected. The Story of John and Jackson Blanton The Importance of Strategic Planning in the Face of the Unexpected. The Story of John and Jackson Blanton Tue, 28 May 2024 09:00:24 GMT 38:05 664d9c1a21b4d400124f81ce false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-importance-of-strategic-planning-in-the-face-of-the-unex 664d9c1a21b4d400124f81ce 616b806ba5607c00121c2ec2 the-importance-of-strategic-planning-in-the-face-of-the-unex full 106 Can we be ready for the unexpected? Of course not; its main characteristic is arriving without previous notice. Still, there are things we can have in place to reduce the impact of unforeseen events: it's called strategic planning.


In today's episode, you'll hear about the challenges John Blanton and his son Jackson went through, from John starting his business in his garage to opening a second location, all while dealing with Jackson's health issues and, by the end of this episode, I bet you'll want to be just like Jackson when you grow up. John has been the Owner of Barebones Automotive in Danton since 2011 and his second location in Krum since 2019.


We had a fantastic conversation about John's journey from working seven days a week, 20 hours a day for years to getting coached and figuring out how to spend less time in his business and more time on the business. They talked about Jackson's heart transplant and his miraculous recovery, their future plans, the benefits of coaching and strategic planning, and so much more.


In This Episode, You Will Learn:

  • From fixing cars in his garage to opening a successful shop (2:00)
  • Jackson talks about his heart condition and the whole transplant odyssey (5:50)
  • How it was for John to run a business while Jackson was at the hospital (12:40)
  • The importance of teaching our kids about business in the real world (17:00)
  • Jackson talks about where he sees himself in three years (29:50)
  • Geoff reflects on legacy, and living to make an impact (36:00)


Connect with John Blanton:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Can we be ready for the unexpected? Of course not; its main characteristic is arriving without previous notice. Still, there are things we can have in place to reduce the impact of unforeseen events: it's called strategic planning.


In today's episode, you'll hear about the challenges John Blanton and his son Jackson went through, from John starting his business in his garage to opening a second location, all while dealing with Jackson's health issues and, by the end of this episode, I bet you'll want to be just like Jackson when you grow up. John has been the Owner of Barebones Automotive in Danton since 2011 and his second location in Krum since 2019.


We had a fantastic conversation about John's journey from working seven days a week, 20 hours a day for years to getting coached and figuring out how to spend less time in his business and more time on the business. They talked about Jackson's heart transplant and his miraculous recovery, their future plans, the benefits of coaching and strategic planning, and so much more.


In This Episode, You Will Learn:

  • From fixing cars in his garage to opening a successful shop (2:00)
  • Jackson talks about his heart condition and the whole transplant odyssey (5:50)
  • How it was for John to run a business while Jackson was at the hospital (12:40)
  • The importance of teaching our kids about business in the real world (17:00)
  • Jackson talks about where he sees himself in three years (29:50)
  • Geoff reflects on legacy, and living to make an impact (36:00)


Connect with John Blanton:


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Is AI Here To Fix the Automotive Industry? An Insightful Conversation with Dan Garlock, Mike Bennett, and Ricky Jordan Jr. Is AI Here To Fix the Automotive Industry? An Insightful Conversation with Dan Garlock, Mike Bennett, and Ricky Jordan Jr. Tue, 14 May 2024 09:00:01 GMT 39:30 663c826376c7fe001158684c false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/is-ai-here-to-fix-the-automotive-industry-an-insightful-conv 663c826376c7fe001158684c 616b806ba5607c00121c2ec2 is-ai-here-to-fix-the-automotive-industry-an-insightful-conv full 105 Do you feel your auto repair shop is ready to embrace AI?


In this episode, we are joined by industry experts Dan Garlock, Mike Bennett, and Ricky Jordan Jr., who provide a glimpse into the automotive industry's future after the disruptive arrival of AI. Whether we see this "Google on steroids" as a powerful tool, an efficient assistant, or the little push humanity needed to lose its soul, AI is here to stay, and it seems the best way to deal with it is by learning how to do it.


Throughout this episode, you'll hear our guests' thoughts on using AI to improve customer service, streamline processes, and enhance marketing efforts. We also discuss whether AI is an industry savior or a tool to fix broken processes, how we can use it to improve business operations, how it can help us produce exceptional customer experiences and much more.


In This Episode, You Will Learn:

  • Is AI here to fix auto repair shops? (4:00)
  • About AI's potential to assist us in creating customer service of quality (8:10)
  • Why seeing AI as a definitive solution is a problem (16:30)
  • What's the balance between automated and human customer service (23:30)
  • If you have a process, AI can help you with it (27:50)


Connect with Mike Bennett:


Connect with Dan Garlock: 


Connect with Ricky Jordan Jr: 


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you feel your auto repair shop is ready to embrace AI?


In this episode, we are joined by industry experts Dan Garlock, Mike Bennett, and Ricky Jordan Jr., who provide a glimpse into the automotive industry's future after the disruptive arrival of AI. Whether we see this "Google on steroids" as a powerful tool, an efficient assistant, or the little push humanity needed to lose its soul, AI is here to stay, and it seems the best way to deal with it is by learning how to do it.


Throughout this episode, you'll hear our guests' thoughts on using AI to improve customer service, streamline processes, and enhance marketing efforts. We also discuss whether AI is an industry savior or a tool to fix broken processes, how we can use it to improve business operations, how it can help us produce exceptional customer experiences and much more.


In This Episode, You Will Learn:

  • Is AI here to fix auto repair shops? (4:00)
  • About AI's potential to assist us in creating customer service of quality (8:10)
  • Why seeing AI as a definitive solution is a problem (16:30)
  • What's the balance between automated and human customer service (23:30)
  • If you have a process, AI can help you with it (27:50)


Connect with Mike Bennett:


Connect with Dan Garlock: 


Connect with Ricky Jordan Jr: 


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Cracking the Recruitment Code: A Deep Dive into Internal Customers' Growth with Dan Garlock and Ricky Jordan Jr]]> Tue, 30 Apr 2024 09:00:18 GMT 41:57 662a0dbca1c8cf00126457fd false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/cracking-the-recruitment-code-a-deep-dive-into-internal-cust 662a0dbca1c8cf00126457fd 616b806ba5607c00121c2ec2 cracking-the-recruitment-code-a-deep-dive-into-internal-cust full 104 How effective are your strategies to attract and retain A-Techs and higher-end sales professionals?


In this episode, Dan Garlock, President of Silverlake Auto & Tire Centers, and Ricky Jordan Jr., President of Fifth Gear Automotive, join us to share their approaches to attracting and retaining talent in the ever-evolving automotive industry market. 


Throughout this episode, Dan and Ricky share their experiences shifting from passive to active hiring approaches, fostering a culture of intentionality, and providing their internal customers with the space and opportunities to grow. They also explain the importance of aligning recruitment strategies with the company's values and goals, implementing effective hiring practices, and more. 


Additionally, they talk about the dos and don'ts of interviewing technicians, the advantages of exposing internal customers to the decision-making process, the tools they use to aid their hiring processes, and more.


In This Episode, You Will Learn:

  • The differences between active and passive hiring (2:30)
  • A different approach to quarterly meetings (8:30)
  • How to get mission, vision, and values involved in the hiring process (10:40)
  • How to promote internal customers' growth and opportunities for development (16:00)
  • Using formal training for fostering continuous learning and development (19:20)
  • The importance of mixing up hiring channels to attract diverse talent (20:40)


Resources Mentioned:


Connect with Dan Garlock: 


Connect with Ricky Jordan Jr: 


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> How effective are your strategies to attract and retain A-Techs and higher-end sales professionals?


In this episode, Dan Garlock, President of Silverlake Auto & Tire Centers, and Ricky Jordan Jr., President of Fifth Gear Automotive, join us to share their approaches to attracting and retaining talent in the ever-evolving automotive industry market. 


Throughout this episode, Dan and Ricky share their experiences shifting from passive to active hiring approaches, fostering a culture of intentionality, and providing their internal customers with the space and opportunities to grow. They also explain the importance of aligning recruitment strategies with the company's values and goals, implementing effective hiring practices, and more. 


Additionally, they talk about the dos and don'ts of interviewing technicians, the advantages of exposing internal customers to the decision-making process, the tools they use to aid their hiring processes, and more.


In This Episode, You Will Learn:

  • The differences between active and passive hiring (2:30)
  • A different approach to quarterly meetings (8:30)
  • How to get mission, vision, and values involved in the hiring process (10:40)
  • How to promote internal customers' growth and opportunities for development (16:00)
  • Using formal training for fostering continuous learning and development (19:20)
  • The importance of mixing up hiring channels to attract diverse talent (20:40)


Resources Mentioned:


Connect with Dan Garlock: 


Connect with Ricky Jordan Jr: 


Let's connect:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Give 'Em the Pickle! Building an Outstanding Auto Repair Shop from Scratch with Kori and Troy Vaninetti]]> Tue, 16 Apr 2024 09:00:26 GMT 46:45 66179241b9285e0016d5ecc8 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/give-em-the-pickle-building-an-outstanding-auto-repair-shop- 66179241b9285e0016d5ecc8 616b806ba5607c00121c2ec2 give-em-the-pickle-building-an-outstanding-auto-repair-shop- full 103
  • What kind of auto repair shop do you wish to build? One with excellent customer service, one that is comfortable and visually pleasing, or one with incredible installations for your internal customers? 
  • Kori and Troy: Yes.


    • In today's episode, a power couple joins Kim, Jason Patel, and Geoff Berman at ATI's Annual Super Conference, the owners of Graham Auto Repair, Kori and Troy Vaninetti. They started at Kori's stepdad's auto shop when they were teenagers, and after cleaning toilets, picking up millions of cigarette butts, and sweeping the floor thousands of times, they worked their way up and bought the place. From day one, they treated the place as if it was theirs, which eventually happened. 


    We had a fantastic conversation about Kori and Troy's extraordinary transition from internal customers to owners, the advantages their experience as auto shop employees gave them at the moment of leading technicians, and their unnegotiable convictions on building a culture they feel comfortable with. Kori and Troy also share their thoughts on the importance of creating a cozy space for internal customers and how to keep bench warmers happy and active. 


    Additionally, you'll hear Kori and Troy's experiences opening a second location, how they found out the things they didn't know they didn't know, their "give 'em the pickle! approach" to customer service, and more.


    In This Episode, You Will Learn:

    • How it all started for Kori and Troy (2:30)
    • Troy talks about the challenges of building the auto shop of your dreams (7:20)
    • The importance of taking care of your internal customers (12:00)
    • How to turn your auto shop into the "Garage Mahal" (18:00)
    • Kori and Troy talk about the challenges of opening a second location (22:20)
    • How to keep your bench warmers engaged (27:30)
    • Kori and Troy find out the things they didn't know they didn't know (32:50)


    Connect with Kori and Troy Vaninetti:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>
  • What kind of auto repair shop do you wish to build? One with excellent customer service, one that is comfortable and visually pleasing, or one with incredible installations for your internal customers? 
  • Kori and Troy: Yes.


    • In today's episode, a power couple joins Kim, Jason Patel, and Geoff Berman at ATI's Annual Super Conference, the owners of Graham Auto Repair, Kori and Troy Vaninetti. They started at Kori's stepdad's auto shop when they were teenagers, and after cleaning toilets, picking up millions of cigarette butts, and sweeping the floor thousands of times, they worked their way up and bought the place. From day one, they treated the place as if it was theirs, which eventually happened. 


    We had a fantastic conversation about Kori and Troy's extraordinary transition from internal customers to owners, the advantages their experience as auto shop employees gave them at the moment of leading technicians, and their unnegotiable convictions on building a culture they feel comfortable with. Kori and Troy also share their thoughts on the importance of creating a cozy space for internal customers and how to keep bench warmers happy and active. 


    Additionally, you'll hear Kori and Troy's experiences opening a second location, how they found out the things they didn't know they didn't know, their "give 'em the pickle! approach" to customer service, and more.


    In This Episode, You Will Learn:

    • How it all started for Kori and Troy (2:30)
    • Troy talks about the challenges of building the auto shop of your dreams (7:20)
    • The importance of taking care of your internal customers (12:00)
    • How to turn your auto shop into the "Garage Mahal" (18:00)
    • Kori and Troy talk about the challenges of opening a second location (22:20)
    • How to keep your bench warmers engaged (27:30)
    • Kori and Troy find out the things they didn't know they didn't know (32:50)


    Connect with Kori and Troy Vaninetti:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Turning A Passion for Cars into A Profitable Auto Repair Shop with Terry and Travis Griffith Turning A Passion for Cars into A Profitable Auto Repair Shop with Terry and Travis Griffith Tue, 02 Apr 2024 09:00:49 GMT 36:22 66052dec53b2df001622a758 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/turning-a-passion-for-cars-into-a-profitable-auto-repair-sho 66052dec53b2df001622a758 616b806ba5607c00121c2ec2 turning-a-passion-for-cars-into-a-profitable-auto-repair-sho full 102 If you were parachuted into the middle of the automotive industry, would you know where to start to build a profitable auto repair shop? 


    Today's guests, Terry and Travis Griffith, weren't precisely parachuted into the automotive industry since their love for cars runs in their family. Yet they were "merely" car enthusiasts when they bought Ocala Auto Repair and turned it into one of Florida's most successful family-owned and operated auto repair shops.


    In today's episode, they share their experiences getting into the automotive industry with a hobbyist mindset, the lessons learned, the adjustments they made to adapt to the space, and how their diverse background helped them turn their new adventure into a raging success. Terry and Travis also talk about how they shaped Ocala Auto Repair's culture and how they keep things fun while respecting boundaries.


    Additionally, you'll hear about how they masterfully divide their tasks and responsibilities, how they settle the differences their generational gap and the father/son relationship keeps bringing up, their marketing approach, and more.


    In This Episode, You Will Learn:

    • What led Terry and Travis to buy Ocala Auto Repair (2:30)
    • From car enthusiast to auto repair shop owner (5:20)
    • The importance of having clear duties and job descriptions (8:00)
    • Marketing and generational differences (13:20)
    • How to create a fun environment while keeping clear boundaries (18:30)
    • Smiling faces get a lot of responses (26:10)


    Connect with Terry and Travis Griffith:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     If you were parachuted into the middle of the automotive industry, would you know where to start to build a profitable auto repair shop? 


    Today's guests, Terry and Travis Griffith, weren't precisely parachuted into the automotive industry since their love for cars runs in their family. Yet they were "merely" car enthusiasts when they bought Ocala Auto Repair and turned it into one of Florida's most successful family-owned and operated auto repair shops.


    In today's episode, they share their experiences getting into the automotive industry with a hobbyist mindset, the lessons learned, the adjustments they made to adapt to the space, and how their diverse background helped them turn their new adventure into a raging success. Terry and Travis also talk about how they shaped Ocala Auto Repair's culture and how they keep things fun while respecting boundaries.


    Additionally, you'll hear about how they masterfully divide their tasks and responsibilities, how they settle the differences their generational gap and the father/son relationship keeps bringing up, their marketing approach, and more.


    In This Episode, You Will Learn:

    • What led Terry and Travis to buy Ocala Auto Repair (2:30)
    • From car enthusiast to auto repair shop owner (5:20)
    • The importance of having clear duties and job descriptions (8:00)
    • Marketing and generational differences (13:20)
    • How to create a fun environment while keeping clear boundaries (18:30)
    • Smiling faces get a lot of responses (26:10)


    Connect with Terry and Travis Griffith:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Make Your Auto Shop Start Like the Lions and End Like the 49ers with Jason Patel and Geoff Berman How To Make Your Auto Shop Start Like the Lions and End Like the 49ers with Jason Patel and Geoff Berman Tue, 13 Feb 2024 10:00:30 GMT 39:43 65c493c3d05de6001636d4f0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-make-your-auto-shop-start-like-the-lions-and-end-like 65c493c3d05de6001636d4f0 616b806ba5607c00121c2ec2 how-to-make-your-auto-shop-start-like-the-lions-and-end-like full 101 Marshall Goldsmith said it first and best, "what got you here won't get you there." This premise works virtually in every aspect of life, yet in business and sports, it is remarkably accurate. Competitors (and rivals) constantly look for weaknesses in our game to exploit, take advantage of, and outperform us. Even when we are winning, we must take a moment to reflect on what can be improved. 


    So, what can we learn from the 49ers' comeback against the Lions last week? 


    Today, on another NFL-related episode, I'm joined by Jason Patel and Geoff Berman to analyze the Lions' meltdown at the NFC Championship against the 49ers and what we can learn from it and incorporate it into our auto repair shop's strategy. Geoff and Jason are Performance Coaches at ATI, proud owners of innovative thinking, and two of the most inspiring and compelling thought leaders in the automotive industry. 


    Throughout this episode, you'll hear about the importance of being adaptable and innovative as a leader, understanding the consequences of your actions, and working constantly to strengthen your auto shop's weaknesses just as much as you know your competitors' weaknesses. You'll also hear Jason and Geoff's thoughts on how to build positive leadership in rough times, why you must take a step forward and recognize your failures, how to motivate your technicians, and more.


    In This Episode, You Will Learn:

    •  What did the Lions' meltdown teach us about growth strategies (4:20)
    • Why adaptability is essential (9:00)
    • The importance of being aware of our auto shop's weaknesses (13:20)
    • What can you do to fail less next time? (16:50)
    • Why do so many auto shops start strong and then decay? (24:30)
    • What kind of half-time pep talk is the one you should be working on (30:00)


    Resources Mentioned:


    Connect with Geoff:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Marshall Goldsmith said it first and best, "what got you here won't get you there." This premise works virtually in every aspect of life, yet in business and sports, it is remarkably accurate. Competitors (and rivals) constantly look for weaknesses in our game to exploit, take advantage of, and outperform us. Even when we are winning, we must take a moment to reflect on what can be improved. 


    So, what can we learn from the 49ers' comeback against the Lions last week? 


    Today, on another NFL-related episode, I'm joined by Jason Patel and Geoff Berman to analyze the Lions' meltdown at the NFC Championship against the 49ers and what we can learn from it and incorporate it into our auto repair shop's strategy. Geoff and Jason are Performance Coaches at ATI, proud owners of innovative thinking, and two of the most inspiring and compelling thought leaders in the automotive industry. 


    Throughout this episode, you'll hear about the importance of being adaptable and innovative as a leader, understanding the consequences of your actions, and working constantly to strengthen your auto shop's weaknesses just as much as you know your competitors' weaknesses. You'll also hear Jason and Geoff's thoughts on how to build positive leadership in rough times, why you must take a step forward and recognize your failures, how to motivate your technicians, and more.


    In This Episode, You Will Learn:

    •  What did the Lions' meltdown teach us about growth strategies (4:20)
    • Why adaptability is essential (9:00)
    • The importance of being aware of our auto shop's weaknesses (13:20)
    • What can you do to fail less next time? (16:50)
    • Why do so many auto shops start strong and then decay? (24:30)
    • What kind of half-time pep talk is the one you should be working on (30:00)


    Resources Mentioned:


    Connect with Geoff:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[How To Recruit A Swifities' Army for Your Auto Repair Shop with Jason Patel]]> Tue, 30 Jan 2024 10:00:10 GMT 32:16 65b370188a9ba30016982d93 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-recruit-a-swifities-army-for-your-auto-repair-shop-wi 65b370188a9ba30016982d93 616b806ba5607c00121c2ec2 how-to-recruit-a-swifities-army-for-your-auto-repair-shop-wi full 100 Regardless of how often you watch football or how much of a Taylor Swift fan you are, as a business owner, you should (or at least we recommend) look closely at the power a faithful following is capable of. It took only rumors of her participating in the Super Bowl's halftime show to break the internet and transform virtually everything touched by that expansive wave into gold. 


    How likely is it we create an army of followers as loyal as the swifties for our auto shop? Let's find out. 


    In today's episode, I'm joined by Jason Patel to discuss how likely we are to create a massive, loyal following for our auto repair shops. Jason is a Performance Coach at ATI, passionate about creating compelling digital narratives to inspire and influence younger generations to embrace the Automotive Industry. 


    Throughout this episode, you'll hear our take on the Super Bowl/Taylor Swift affair, the genius marketing she has behind her, and what we, auto repair shop owners, can learn from it. You'll also hear Jason's thoughts on the power of social media to promote our businesses, what social media every auto shop owner should concentrate their efforts on, the most effective ways of creating content, and much more.


    In This Episode, You Will Learn:

    • About the Taylor Swift effect on the Super Bowl (2:40)
    • What can auto shop owners do to boost their presence on social media (8:20)
    • What is social media all about these days (14:20)
    • How to get the reach in social media you want and need for your business (17:00)
    • What the automotive industry can learn from the entertainment industry (21:00)
    • What social media platforms every auto repair shop should build a presence on (24:00)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Regardless of how often you watch football or how much of a Taylor Swift fan you are, as a business owner, you should (or at least we recommend) look closely at the power a faithful following is capable of. It took only rumors of her participating in the Super Bowl's halftime show to break the internet and transform virtually everything touched by that expansive wave into gold. 


    How likely is it we create an army of followers as loyal as the swifties for our auto shop? Let's find out. 


    In today's episode, I'm joined by Jason Patel to discuss how likely we are to create a massive, loyal following for our auto repair shops. Jason is a Performance Coach at ATI, passionate about creating compelling digital narratives to inspire and influence younger generations to embrace the Automotive Industry. 


    Throughout this episode, you'll hear our take on the Super Bowl/Taylor Swift affair, the genius marketing she has behind her, and what we, auto repair shop owners, can learn from it. You'll also hear Jason's thoughts on the power of social media to promote our businesses, what social media every auto shop owner should concentrate their efforts on, the most effective ways of creating content, and much more.


    In This Episode, You Will Learn:

    • About the Taylor Swift effect on the Super Bowl (2:40)
    • What can auto shop owners do to boost their presence on social media (8:20)
    • What is social media all about these days (14:20)
    • How to get the reach in social media you want and need for your business (17:00)
    • What the automotive industry can learn from the entertainment industry (21:00)
    • What social media platforms every auto repair shop should build a presence on (24:00)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Throwback To Ep# 5 | Mixing Business and Family the Right Way with Kelli and Lee Weatherby Throwback To Ep# 5 | Mixing Business and Family the Right Way with Kelli and Lee Weatherby Tue, 12 Dec 2023 10:00:37 GMT 44:10 6571811be8850f001100b35e false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-5-mixing-business-and-family-the-right-way-w 6571811be8850f001100b35e 616b806ba5607c00121c2ec2 throwback-to-ep-5-mixing-business-and-family-the-right-way-w full 99 Is it possible to run a successful auto repair shop with your spouse, keep it stable and solid for three decades, work on your personal growth, and transition from business owner to CEO? The Weatherbys are living proof that it's possible and are here to tell you how they pulled that out. 


    This week, we revisit my conversation with Kelli and Lee Weatherby, owners of Accurate Automotive. Together, they created a fantastic crew that became part of their family, have been serving the greater Phoenix and East Valley since the 1990s, and feel honored to work side by side with their team to ensure the vehicles of their community run safely.


    Throughout our conversation, you'll hear their thoughts on establishing boundaries, how and when to show gratitude, appreciation, and criticism, and dealing with the intersection of family and business affairs. You'll also hear about the tools that most helped them transition from auto repair shop owners to CEOs, why keeping communication clear and respectful is crucial, and much more.


    Tune in to episode 99 of Maximum Octane and learn from this family that put the best of their marriage into their business and vice versa. 


    In This Episode, You Will Learn:

    • Feeling comfortable being uncomfortable. The importance of setting boundaries (3:10)
    • Recognizing each other's contribution to the family and the business (5:50)
    • About the organizational chart that changed Kelli and Lee's lives (12:50)
    • Family life bleeds into your business (22:50)
    • Just as your kids, your team wants stability (25:00)
    • Establishing anchors you can rely on when things get messy (37:50)


    Resources:


    Connect with Kelli:


    Connect with Lee:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Is it possible to run a successful auto repair shop with your spouse, keep it stable and solid for three decades, work on your personal growth, and transition from business owner to CEO? The Weatherbys are living proof that it's possible and are here to tell you how they pulled that out. 


    This week, we revisit my conversation with Kelli and Lee Weatherby, owners of Accurate Automotive. Together, they created a fantastic crew that became part of their family, have been serving the greater Phoenix and East Valley since the 1990s, and feel honored to work side by side with their team to ensure the vehicles of their community run safely.


    Throughout our conversation, you'll hear their thoughts on establishing boundaries, how and when to show gratitude, appreciation, and criticism, and dealing with the intersection of family and business affairs. You'll also hear about the tools that most helped them transition from auto repair shop owners to CEOs, why keeping communication clear and respectful is crucial, and much more.


    Tune in to episode 99 of Maximum Octane and learn from this family that put the best of their marriage into their business and vice versa. 


    In This Episode, You Will Learn:

    • Feeling comfortable being uncomfortable. The importance of setting boundaries (3:10)
    • Recognizing each other's contribution to the family and the business (5:50)
    • About the organizational chart that changed Kelli and Lee's lives (12:50)
    • Family life bleeds into your business (22:50)
    • Just as your kids, your team wants stability (25:00)
    • Establishing anchors you can rely on when things get messy (37:50)


    Resources:


    Connect with Kelli:


    Connect with Lee:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Throwback To Ep# 72 | Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt Throwback To Ep# 72 | Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt Tue, 28 Nov 2023 10:00:12 GMT 31:24 65645255f1e94c00129608ab false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-72-is-your-auto-repair-shop-undercharging-fo 65645255f1e94c00129608ab 616b806ba5607c00121c2ec2 throwback-to-ep-72-is-your-auto-repair-shop-undercharging-fo full 98 How much does your auto repair shop charge for an accurate diagnosis made by an A Tech in 15 minutes? How much for the same diagnosis, made in 4 hours by your best B Tech?


    This week, we revisit my conversation with Brian Hunnicutt about the doubt that shows up quite often in every auto repair shop owner's mind: how to set rates that make justice to the value they provide. Brian shares his perspective as an Executive Coach and Certified Profit First Professional on why most auto shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry as a whole should deal with this issue. 


    Additionally, Brian explains how to tell apart clients who want their cars fixed from those who want to spend the minimum possible, shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. 


    In This Episode, You Will Learn:

    • The A Tech, the prima donna of every auto repair shop (2:10)
    • Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:40)
    • It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:40)
    • Three questions to align the front counter and technicians in your auto repair shop (18:00)


    Connect with Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     How much does your auto repair shop charge for an accurate diagnosis made by an A Tech in 15 minutes? How much for the same diagnosis, made in 4 hours by your best B Tech?


    This week, we revisit my conversation with Brian Hunnicutt about the doubt that shows up quite often in every auto repair shop owner's mind: how to set rates that make justice to the value they provide. Brian shares his perspective as an Executive Coach and Certified Profit First Professional on why most auto shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry as a whole should deal with this issue. 


    Additionally, Brian explains how to tell apart clients who want their cars fixed from those who want to spend the minimum possible, shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. 


    In This Episode, You Will Learn:

    • The A Tech, the prima donna of every auto repair shop (2:10)
    • Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:40)
    • It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:40)
    • Three questions to align the front counter and technicians in your auto repair shop (18:00)


    Connect with Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Throwback To Ep# 60 | The B-side of Holidays with Mike Warren Throwback To Ep# 60 | The B-side of Holidays with Mike Warren Tue, 14 Nov 2023 10:00:15 GMT 31:49 654c9a8aa6863e0012d168ab false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-60-the-b-side-of-holidays-with-mike-warren 654c9a8aa6863e0012d168ab 616b806ba5607c00121c2ec2 throwback-to-ep-60-the-b-side-of-holidays-with-mike-warren full 97 Right after losing a loved one or while dealing with addiction, family reunions tend to be pretty hard. Especially Christmas and New Year's Eve, which are synonyms for peaceful times, filled with hope, good wishes, and quality family time.


    This week, we revisit my challenging yet necessary conversation with Mike Warren about the B-side of holidays, the challenges some people must go through, how being surrounded by nothing but smiles makes them feel, and what we, who aren't mourning or dealing with serious issues, can do to help them. 


    Mike is an Executive Coach at ATI and an active member of the Christian recovery group Celebrate Recovery. He brings our attention to what Christmas and New Year's Eve represent to those dealing with addictions, the loss of a loved one, or even those just trying to avoid unhealthy foods.


    Additionally, he shares some tips for practicing acceptance, serving others, and much more.


    In This Episode, You Will Learn:

    • Why holidays are tough for many people (5:00)
    • How to deal with family members that trigger us (9:30)
    • Participating in every discussion is optional. Be mindful of your mental health (13:30)
    • Why practicing gratitude is life-changing (21:40)
    • Why we should stop glamourizing alcohol (26:20)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Right after losing a loved one or while dealing with addiction, family reunions tend to be pretty hard. Especially Christmas and New Year's Eve, which are synonyms for peaceful times, filled with hope, good wishes, and quality family time.


    This week, we revisit my challenging yet necessary conversation with Mike Warren about the B-side of holidays, the challenges some people must go through, how being surrounded by nothing but smiles makes them feel, and what we, who aren't mourning or dealing with serious issues, can do to help them. 


    Mike is an Executive Coach at ATI and an active member of the Christian recovery group Celebrate Recovery. He brings our attention to what Christmas and New Year's Eve represent to those dealing with addictions, the loss of a loved one, or even those just trying to avoid unhealthy foods.


    Additionally, he shares some tips for practicing acceptance, serving others, and much more.


    In This Episode, You Will Learn:

    • Why holidays are tough for many people (5:00)
    • How to deal with family members that trigger us (9:30)
    • Participating in every discussion is optional. Be mindful of your mental health (13:30)
    • Why practicing gratitude is life-changing (21:40)
    • Why we should stop glamourizing alcohol (26:20)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Throwback To Ep# 61 | A Miracle From God with Lee Anderson Throwback To Ep# 61 | A Miracle From God with Lee Anderson Tue, 31 Oct 2023 10:00:44 GMT 37:07 653f559118e0ae00115653d9 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-61-a-miracle-from-god-with-lee-anderson 653f559118e0ae00115653d9 616b806ba5607c00121c2ec2 throwback-to-ep-61-a-miracle-from-god-with-lee-anderson full 96 This week, we revisit my moving conversation with Lee Anderson, Service Manager at Integrity Auto Care in South Beloit, Illinois. Lee and his wife, Brittany, went from hell to heaven and everything in between before manifesting the arrival of their son, Asher.

     

    Throughout our conversation, Lee shared the highs and lows of his and his wife's struggle with infertility and the exhausting process of "speed dating" birth mommas to find the perfect match and fulfill the adoption requirements. Lee also explained the difference between closed and open adoptions, the risks parents might face when adopting without the support of any institution, and more. 


    In This Episode, You Will Learn:

    • About Lee and Brittany's background story (4:20)
    • The excruciating process of "speed dating" birth mommas (8:10)
    • Lee and Brittany's miracle from God (11:20)
    • Where to start once you decide to adopt a child (17:20)
    • Lee shares tips and advice for couples considering adoption (29:00)


    Resources:


    Connect with Lee:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     This week, we revisit my moving conversation with Lee Anderson, Service Manager at Integrity Auto Care in South Beloit, Illinois. Lee and his wife, Brittany, went from hell to heaven and everything in between before manifesting the arrival of their son, Asher.

     

    Throughout our conversation, Lee shared the highs and lows of his and his wife's struggle with infertility and the exhausting process of "speed dating" birth mommas to find the perfect match and fulfill the adoption requirements. Lee also explained the difference between closed and open adoptions, the risks parents might face when adopting without the support of any institution, and more. 


    In This Episode, You Will Learn:

    • About Lee and Brittany's background story (4:20)
    • The excruciating process of "speed dating" birth mommas (8:10)
    • Lee and Brittany's miracle from God (11:20)
    • Where to start once you decide to adopt a child (17:20)
    • Lee shares tips and advice for couples considering adoption (29:00)


    Resources:


    Connect with Lee:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Throwback To Ep# 55 | Everything You Need To Know About Your Auto Policy with Richard Sharman Throwback To Ep# 55 | Everything You Need To Know About Your Auto Policy with Richard Sharman Tue, 03 Oct 2023 09:00:49 GMT 31:49 651a6b669f06d00011d39249 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-55-everything-you-need-to-know-about-your-au 651a6b669f06d00011d39249 616b806ba5607c00121c2ec2 throwback-to-ep-55-everything-you-need-to-know-about-your-au full 95 How familiar are you with your personal auto policy? 


    This week, we revisit the second part of my conversation with Richard Sharman, in which he shared everything you must know about your auto policy. Richard is an Executive Coach at ATI with over 40 years of experience in the auto collision industry and insurance claims professions.


    Throughout our conversation, you'll hear Richard's thoughts on State limits and coverage exclusions, how to avoid getting caught off guard when accidents hit, and what happens with medical bills if you get into an accident while driving an uninsured passenger. You'll also hear about deductibles, exclusions, and what you should know before handing your car keys to an internal customer to "get something for you real quick."


    Buckle up and get your reading glasses because today, we dive right into the small prints of your personal auto policy. 


    In This Episode, You Will Learn:

    • Do States have coverage limits? (3:40)
    • What happens when someone gets hurt in your vehicle (6:30)
    • What are comprehensive and collision limits? (8:40)
    • Does carrying the minimum protect you from being sued for larger amounts? (14:50)
    • A quick auto policy breakdown (21:00)
    • Some details of exclusions under liability to others (24:00)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     How familiar are you with your personal auto policy? 


    This week, we revisit the second part of my conversation with Richard Sharman, in which he shared everything you must know about your auto policy. Richard is an Executive Coach at ATI with over 40 years of experience in the auto collision industry and insurance claims professions.


    Throughout our conversation, you'll hear Richard's thoughts on State limits and coverage exclusions, how to avoid getting caught off guard when accidents hit, and what happens with medical bills if you get into an accident while driving an uninsured passenger. You'll also hear about deductibles, exclusions, and what you should know before handing your car keys to an internal customer to "get something for you real quick."


    Buckle up and get your reading glasses because today, we dive right into the small prints of your personal auto policy. 


    In This Episode, You Will Learn:

    • Do States have coverage limits? (3:40)
    • What happens when someone gets hurt in your vehicle (6:30)
    • What are comprehensive and collision limits? (8:40)
    • Does carrying the minimum protect you from being sued for larger amounts? (14:50)
    • A quick auto policy breakdown (21:00)
    • Some details of exclusions under liability to others (24:00)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Rev Up Your Marketing Efforts and Make Your Competitors Eat Dust with Kim and Brian Walker Rev Up Your Marketing Efforts and Make Your Competitors Eat Dust with Kim and Brian Walker Tue, 19 Sep 2023 09:00:24 GMT 35:06 6502b7dfa2cb6d0011d7ddd1 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/rev-up-your-marketing-efforts-and-make-your-competitors-eat- 6502b7dfa2cb6d0011d7ddd1 616b806ba5607c00121c2ec2 rev-up-your-marketing-efforts-and-make-your-competitors-eat- full 94 Isn't it frustrating to know you are better than your competitors, yet you see them getting all the work? The only thing you must do to change that is to get your marketing efforts right. 


    This week, I'm joined by Kim and Brian Walker, Owners of Shop Marketing Pros and Hosts of the Auto Repair Marketing Podcast, to discuss auto repair marketing, the importance of creating and presenting unique content, and why every auto shop owner should understand how marketing works. As former auto repair shop owners, Kim and Brian know the importance of increasing auto shops' online visibility and using that exposure to grow their client base. 


    Throughout our conversation, you'll hear Kim and Brian's journey into auto shop marketing and how they "had to figure marketing out" themselves. You'll also hear why they invest a lot of their time in knowing their clients, why they believe having a customer success manager is crucial, why understanding marketing reports is as vital as receiving them, and much more. 


    In This Episode, You Will Learn:

    • Kim and Brian's backstory (3:10)
    • Why did Kim and Brian decide to leave their auto shop and start a marketing business (7:00)
    • As a business owner, you must become a people and money manager (12:10)
    • What message do you send when your marketing content isn't unique (16:20)
    • Know your audience and create content accordingly (23:10)
    • Why every auto repair shop owner should learn about marketing (29:50)


    Connect with Kim and Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Isn't it frustrating to know you are better than your competitors, yet you see them getting all the work? The only thing you must do to change that is to get your marketing efforts right. 


    This week, I'm joined by Kim and Brian Walker, Owners of Shop Marketing Pros and Hosts of the Auto Repair Marketing Podcast, to discuss auto repair marketing, the importance of creating and presenting unique content, and why every auto shop owner should understand how marketing works. As former auto repair shop owners, Kim and Brian know the importance of increasing auto shops' online visibility and using that exposure to grow their client base. 


    Throughout our conversation, you'll hear Kim and Brian's journey into auto shop marketing and how they "had to figure marketing out" themselves. You'll also hear why they invest a lot of their time in knowing their clients, why they believe having a customer success manager is crucial, why understanding marketing reports is as vital as receiving them, and much more. 


    In This Episode, You Will Learn:

    • Kim and Brian's backstory (3:10)
    • Why did Kim and Brian decide to leave their auto shop and start a marketing business (7:00)
    • As a business owner, you must become a people and money manager (12:10)
    • What message do you send when your marketing content isn't unique (16:20)
    • Know your audience and create content accordingly (23:10)
    • Why every auto repair shop owner should learn about marketing (29:50)


    Connect with Kim and Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         You Can Become an A-Tech and Repair Your Own Mind with Cally Rampis You Can Become an A-Tech and Repair Your Own Mind with Cally Rampis Tue, 05 Sep 2023 09:00:15 GMT 37:22 64f03b569de48e001136f059 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/you-can-become-an-a-tech-and-repair-your-own-mind-with-cally 64f03b569de48e001136f059 616b806ba5607c00121c2ec2 you-can-become-an-a-tech-and-repair-your-own-mind-with-cally full 93 Although talking about the pandemic in 2023 might sound like ancient times for some, many others are still struggling with the stress and anxiety of that epoch, and the worst part is that they aren't aware of it. 


    In today's episode, I'm joined by the wonderful Cally Rempis to talk about entrepreneurship, stress release, anxiety and trauma relief, and the best methods to lower your cortisol levels. Cally is an Integrative Health Coach and Certified Hypnotherapist who, after consulting a hypnotherapist to figure out what was stopping her from feeling fulfilled, decided to become one, change her life, and help others change theirs. 


    Throughout our conversation, you'll hear about Cally's introspective journey that led to all kinds of changes in her life: her looks, her thoughts, her career, and the way she sees the world. Cally also shares effective and ridiculously simple ways to lower your cortisol levels, tips and advice to leave stress in a drawer before going to work, how to incorporate meditation into your life, and more. 


    In This Episode, You Will Learn:

    • Cally's first encounter with a hypnotherapist. The beginning of a new life (4:40)
    • We all are molded by our experiences (7:30)
    • Some people weren't made to work from home (13:10)
    • How focusing on what you want tricks your brain (18:10)
    • How to get rid of stress in a couple of minutes (24:20)
    • Why hiring an outsider to look at the inside might be all you need (30:50)


    Connect with Cally:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Although talking about the pandemic in 2023 might sound like ancient times for some, many others are still struggling with the stress and anxiety of that epoch, and the worst part is that they aren't aware of it. 


    In today's episode, I'm joined by the wonderful Cally Rempis to talk about entrepreneurship, stress release, anxiety and trauma relief, and the best methods to lower your cortisol levels. Cally is an Integrative Health Coach and Certified Hypnotherapist who, after consulting a hypnotherapist to figure out what was stopping her from feeling fulfilled, decided to become one, change her life, and help others change theirs. 


    Throughout our conversation, you'll hear about Cally's introspective journey that led to all kinds of changes in her life: her looks, her thoughts, her career, and the way she sees the world. Cally also shares effective and ridiculously simple ways to lower your cortisol levels, tips and advice to leave stress in a drawer before going to work, how to incorporate meditation into your life, and more. 


    In This Episode, You Will Learn:

    • Cally's first encounter with a hypnotherapist. The beginning of a new life (4:40)
    • We all are molded by our experiences (7:30)
    • Some people weren't made to work from home (13:10)
    • How focusing on what you want tricks your brain (18:10)
    • How to get rid of stress in a couple of minutes (24:20)
    • Why hiring an outsider to look at the inside might be all you need (30:50)


    Connect with Cally:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How to Choose the Perfect Software for Your Auto Shop with Kirk Mize and Jesse Meddaugh How to Choose the Perfect Software for Your Auto Shop with Kirk Mize and Jesse Meddaugh Tue, 22 Aug 2023 09:00:09 GMT 35:28 64ddc871bff7b80011776b5b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-choose-the-perfect-software-for-your-auto-shop-with-k 64ddc871bff7b80011776b5b 616b806ba5607c00121c2ec2 how-to-choose-the-perfect-software-for-your-auto-shop-with-k full 92 Plugging technology into your auto repair shop can improve your productivity and efficiency, reduce costs, and make your internal and external customers' lives easier IF you choose the right software. 


    This week, I'm joined by Kirk Mize and Jesse Meddaugh to discuss the advantages and the proper use of tech in auto repair shops. Kirk is the Director of Sales at Shop Boss, the premier shop management software for independent automobile repair shops and national repair brands. Jesse is a Founding Partner at 360 Payment Solutions, a payment processor designed to add value to its partners and shorten their sales cycles. 


    Throughout our conversation, you'll learn why specificity beats broader approaches in business every day of the week, the difference between focusing on offering the lowest price or the best customer experience, and how to choose the right software for your auto shop. We also discuss the importance of picking software that supports your business model and growth goals, why having SOPs and systems in place is so crucial, and much more.


    In This Episode, You Will Learn:

    • Jack of all trades, master of none (4:10)
    • Why you shouldn't dabble here and there and create weak branches (6:30)
    • How to pick the right software for your auto repair shop (10:40)
    • The importance of having SOPs and systems in place (14:10)
    • Do everything you do in your business improves the process? (20:20)
    • Stay in touch with your suppliers (24:20)
    • Exploring your software tools can improve your auto shop's productivity (29:30)


    Connect with Kirk:


    Connect with Jesse:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Plugging technology into your auto repair shop can improve your productivity and efficiency, reduce costs, and make your internal and external customers' lives easier IF you choose the right software. 


    This week, I'm joined by Kirk Mize and Jesse Meddaugh to discuss the advantages and the proper use of tech in auto repair shops. Kirk is the Director of Sales at Shop Boss, the premier shop management software for independent automobile repair shops and national repair brands. Jesse is a Founding Partner at 360 Payment Solutions, a payment processor designed to add value to its partners and shorten their sales cycles. 


    Throughout our conversation, you'll learn why specificity beats broader approaches in business every day of the week, the difference between focusing on offering the lowest price or the best customer experience, and how to choose the right software for your auto shop. We also discuss the importance of picking software that supports your business model and growth goals, why having SOPs and systems in place is so crucial, and much more.


    In This Episode, You Will Learn:

    • Jack of all trades, master of none (4:10)
    • Why you shouldn't dabble here and there and create weak branches (6:30)
    • How to pick the right software for your auto repair shop (10:40)
    • The importance of having SOPs and systems in place (14:10)
    • Do everything you do in your business improves the process? (20:20)
    • Stay in touch with your suppliers (24:20)
    • Exploring your software tools can improve your auto shop's productivity (29:30)


    Connect with Kirk:


    Connect with Jesse:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[How To Maximize Your Auto Repair Shop's Social Media Potential]]> Tue, 08 Aug 2023 09:00:22 GMT 34:55 64cb56c090eee700112d233f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-maximize-your-auto-repair-shops-social-media-potentia 64cb56c090eee700112d233f 616b806ba5607c00121c2ec2 how-to-maximize-your-auto-repair-shops-social-media-potentia full 91 "When your socials look like everyone else's, like a brochure or billboard, it's not doing you justice or a good service."


    In this episode, I'm joined by Corey Perlman, Keynote Speaker, Executive Consultant, Social Media and Digital Marketing Expert, Best-selling Author, and Owner of Impact Social Media. Corey got into social media way "before it was cool," teaching technology workshops at General Motors and other car dealerships. With time, he decided to spread his knowledge to other industries and wrote a book, "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business." The book ranked #1 on Amazon almost immediately, he turned into a Keynote Speaker, and not too much later, Impact Social Media was born. 


    Throughout our conversation, Corey talks about his journey in digital marketing and social media advertising, the dos and don'ts of social media for auto repair shops, and shares his thoughts on the best ways to reply to negative feedback online or negative reviews. We also discuss what content works better for auto repair shops, how to create engaging content, what to look for when hiring a social media professional, and more. 


    In This Episode, You Will Learn:

    • About Corey's journey into social media advertising and digital marketing (3:00)
    • How digital marketing impacted the car dealership industry (5:10)
    • What an auto repair shop owner should look for in a social media expert (10:30)
    • What kind of content works better for auto repair shops (13:00)
    • Corey talks about social media's unproductive habits for auto shop owners (18:50)
    • How to respond to negative feedback online and negative reviews (24:00)


    Connect with Corey:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     "When your socials look like everyone else's, like a brochure or billboard, it's not doing you justice or a good service."


    In this episode, I'm joined by Corey Perlman, Keynote Speaker, Executive Consultant, Social Media and Digital Marketing Expert, Best-selling Author, and Owner of Impact Social Media. Corey got into social media way "before it was cool," teaching technology workshops at General Motors and other car dealerships. With time, he decided to spread his knowledge to other industries and wrote a book, "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business." The book ranked #1 on Amazon almost immediately, he turned into a Keynote Speaker, and not too much later, Impact Social Media was born. 


    Throughout our conversation, Corey talks about his journey in digital marketing and social media advertising, the dos and don'ts of social media for auto repair shops, and shares his thoughts on the best ways to reply to negative feedback online or negative reviews. We also discuss what content works better for auto repair shops, how to create engaging content, what to look for when hiring a social media professional, and more. 


    In This Episode, You Will Learn:

    • About Corey's journey into social media advertising and digital marketing (3:00)
    • How digital marketing impacted the car dealership industry (5:10)
    • What an auto repair shop owner should look for in a social media expert (10:30)
    • What kind of content works better for auto repair shops (13:00)
    • Corey talks about social media's unproductive habits for auto shop owners (18:50)
    • How to respond to negative feedback online and negative reviews (24:00)


    Connect with Corey:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why Aiming for Profit Will Help You Put People First with Ron Saharyan Why Aiming for Profit Will Help You Put People First with Ron Saharyan Tue, 25 Jul 2023 09:00:48 GMT 39:35 64b8ea255648a800110f10c8 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/why-aiming-for-profit-will-help-you-put-people-first-with-ro 64b8ea255648a800110f10c8 616b806ba5607c00121c2ec2 why-aiming-for-profit-will-help-you-put-people-first-with-ro full 90 Business owners who openly discuss their desire to be profitable are usually misjudged. Some people think aiming for profit means being greedy or putting money and goods before people when it is the opposite: only profitable auto repair shops can put people first. Profit allows you to pay your debts, be philanthropic, and elevate your and your internal customers' lifestyle. 


    This week, I'm thrilled to welcome Ron Sharyan, aka Obi-Ron Kenobi, back to the show. Ron is the Co-founder and Managing Director of Profit First Professionals, an international network of accountants, bookkeepers, and financial experts on a mission to help companies increase their earnings through the Profit First method. 


    We had a wholesome conversation about profit. Ron explains why he sees profit as a retention tool, an instrument that allows one to give back, and a legacy-building mechanism. He debunks the myths around profit, shares his thoughts on seeking profit to fulfill a business purpose, goes through the difference between seeking profit and living above one's means, and so much more. 


    In This Episode, You Will Learn:

    • What it means to be proud to be profitable (3:00)
    • Who are those who don't "want" to be profitable (8:40)
    • Profit is a retention tool (10:30)
    • The most expensive popcorn in the world and Ron's bragging rights (18:10)
    • How everyone spends their money is no one's business (24:10)
    • Profit first = people first (31:00)


    Connect with Ron:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Business owners who openly discuss their desire to be profitable are usually misjudged. Some people think aiming for profit means being greedy or putting money and goods before people when it is the opposite: only profitable auto repair shops can put people first. Profit allows you to pay your debts, be philanthropic, and elevate your and your internal customers' lifestyle. 


    This week, I'm thrilled to welcome Ron Sharyan, aka Obi-Ron Kenobi, back to the show. Ron is the Co-founder and Managing Director of Profit First Professionals, an international network of accountants, bookkeepers, and financial experts on a mission to help companies increase their earnings through the Profit First method. 


    We had a wholesome conversation about profit. Ron explains why he sees profit as a retention tool, an instrument that allows one to give back, and a legacy-building mechanism. He debunks the myths around profit, shares his thoughts on seeking profit to fulfill a business purpose, goes through the difference between seeking profit and living above one's means, and so much more. 


    In This Episode, You Will Learn:

    • What it means to be proud to be profitable (3:00)
    • Who are those who don't "want" to be profitable (8:40)
    • Profit is a retention tool (10:30)
    • The most expensive popcorn in the world and Ron's bragging rights (18:10)
    • How everyone spends their money is no one's business (24:10)
    • Profit first = people first (31:00)


    Connect with Ron:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Build Trust Before You Build Dollars And Money Will Follow with Roy Niemi Build Trust Before You Build Dollars And Money Will Follow with Roy Niemi Tue, 04 Jul 2023 09:00:58 GMT 35:16 649d3a7ab97fba001178a749 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/build-trust-before-you-build-dollars-and-money-will-follow-w 649d3a7ab97fba001178a749 616b806ba5607c00121c2ec2 build-trust-before-you-build-dollars-and-money-will-follow-w full 88 Although it might sound contradictory, business owners who only worry about making money are likelier to fail at it. Every internal customer, from A-techs to newcomers, clients, managers, and team leaders, are people before anything else. As such, they need to be treated with respect and be appreciated. Many auto repair owners forget that, even when it sounds so elemental. 


    In this episode, I'm joined by the inspiring Roy Niemi, an automotive industry veteran with over 21 years in the space and the CEO of A&D Auto Repair. Roy worked the first 14 years in the industry in sales and finances; he used to work 80 or 90 hours a week, focusing solely on making more money until a life-changing accident put things in perspective and taught him a valuable lesson he learned a lot from. 


    Throughout our conversation, Roy talks about his philosophy as an auto shop CEO, using trust as a pillar of his shop's culture, and the importance of providing honest feedback and being transparent with internal customers. We also discuss mentoring; Roy shares his recipe to increase talent retention, explains how they created their own A-techs, and so much more.


    In This Episode, You Will Learn:

    • A bit about Roy's journey in the automotive industry (4:20)
    • We all want to be recognized, valued, and appreciated in the workspace (6:30)
    • About Roy's 8 years journey as an auto repair shop CEO (11:30)
    • Roy shares his recipe to increase internal customers retention (16:10)
    • The importance of being proactive in spotting issues with your people (24:20)


    Connect with Roy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Although it might sound contradictory, business owners who only worry about making money are likelier to fail at it. Every internal customer, from A-techs to newcomers, clients, managers, and team leaders, are people before anything else. As such, they need to be treated with respect and be appreciated. Many auto repair owners forget that, even when it sounds so elemental. 


    In this episode, I'm joined by the inspiring Roy Niemi, an automotive industry veteran with over 21 years in the space and the CEO of A&D Auto Repair. Roy worked the first 14 years in the industry in sales and finances; he used to work 80 or 90 hours a week, focusing solely on making more money until a life-changing accident put things in perspective and taught him a valuable lesson he learned a lot from. 


    Throughout our conversation, Roy talks about his philosophy as an auto shop CEO, using trust as a pillar of his shop's culture, and the importance of providing honest feedback and being transparent with internal customers. We also discuss mentoring; Roy shares his recipe to increase talent retention, explains how they created their own A-techs, and so much more.


    In This Episode, You Will Learn:

    • A bit about Roy's journey in the automotive industry (4:20)
    • We all want to be recognized, valued, and appreciated in the workspace (6:30)
    • About Roy's 8 years journey as an auto repair shop CEO (11:30)
    • Roy shares his recipe to increase internal customers retention (16:10)
    • The importance of being proactive in spotting issues with your people (24:20)


    Connect with Roy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Run Your Auto Repair Shop As Effectively As A Big Corporation with Drew Bryant Run Your Auto Repair Shop As Effectively As A Big Corporation with Drew Bryant Tue, 27 Jun 2023 09:00:33 GMT 33:37 6493fdecf1c7bc00102499e5 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/run-your-auto-repair-shop-as-effectively-as-a-big-corporatio 6493fdecf1c7bc00102499e5 616b806ba5607c00121c2ec2 run-your-auto-repair-shop-as-effectively-as-a-big-corporatio full 87 Training, onboarding, SOPs, and even "org. charts" sound like big corporation words. Yet, they are crucial parts of any business, including small auto repair shops and any company from the automotive aftermarket. 


    This week, I'm joined by Drew Bryant, Owner and Operator of db Orlando Collision Center, to talk about the big corporation things you can implement in your auto repair shop to have big corporation results.


    Throughout our conversation, Drew shared his thoughts on the importance of spending time with new internal customers, training them, and making sure they soak in our auto shop's culture, procedures, and responsibilities. Drew also talks about unproductive habits, how improving his morning routine was a game-changer for him, and much more. 


    In This Episode, You Will Learn:

    • Drew and the unproductive habit he left behind (4:10)
    • Never underestimate the power of onboarding and orientation (8:00)
    • Drew shares his learnings working at Panera (13:50)
    • When the process is clear, consistency is all you need (18:30)
    • Onboarding done right (25:30)


    Connect with Drew


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Training, onboarding, SOPs, and even "org. charts" sound like big corporation words. Yet, they are crucial parts of any business, including small auto repair shops and any company from the automotive aftermarket. 


    This week, I'm joined by Drew Bryant, Owner and Operator of db Orlando Collision Center, to talk about the big corporation things you can implement in your auto repair shop to have big corporation results.


    Throughout our conversation, Drew shared his thoughts on the importance of spending time with new internal customers, training them, and making sure they soak in our auto shop's culture, procedures, and responsibilities. Drew also talks about unproductive habits, how improving his morning routine was a game-changer for him, and much more. 


    In This Episode, You Will Learn:

    • Drew and the unproductive habit he left behind (4:10)
    • Never underestimate the power of onboarding and orientation (8:00)
    • Drew shares his learnings working at Panera (13:50)
    • When the process is clear, consistency is all you need (18:30)
    • Onboarding done right (25:30)


    Connect with Drew


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why Every Auto Repair Shop Should Think Of Getting A CPA with Eric Joern Why Every Auto Repair Shop Should Think Of Getting A CPA with Eric Joern Tue, 20 Jun 2023 09:00:29 GMT 32:40 648ac1b7889ad00011f95966 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/why-every-auto-repair-shop-should-think-of-getting-a-cpa-wit 648ac1b7889ad00011f95966 616b806ba5607c00121c2ec2 why-every-auto-repair-shop-should-think-of-getting-a-cpa-wit full 86 Getting in trouble with taxes is easier than most auto repair shop owners think, and although everything can be fixed, preventing your business from getting to that point is even easier. 

    In today's episode, I'm joined by Eric Joern, that'll help us understand everything we need to know about the financials, tax returns, and payments of our auto shops. Eric is a Partner at Kaizen CPAs + Advisors and a CPA that specializes in serving the automotive aftermarket.


    Throughout this episode, Eric talks about the importance of taking the auto repair shops' payroll seriously, spending the extra money on December 31st to avoid paying taxes on that money, and why we must look closely at our inventory to avoid tax headaches in the future. 


    Additionally, we discuss why getting a CPA is a good idea for every auto shop owner; Eric explains the difference between a CPA and an accountant, and much more. 


    In This Episode, You Will Learn:

    • What every auto shop business owner should look for in a CPA (4:30)
    • Why you have to take payrolls seriously (7:20)
    • What's the difference between a CPA and an accountant (9:20)
    • Let's talk about inventory (11:30)
    • Is spending extra money on December 31st a good idea? (15:50)
    • Where most auto repair shop owners "miss the boat" (24:30)


    Connect with Eric:


    Mention this episode and receive 50% off the onboarding fee!


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Getting in trouble with taxes is easier than most auto repair shop owners think, and although everything can be fixed, preventing your business from getting to that point is even easier. 

    In today's episode, I'm joined by Eric Joern, that'll help us understand everything we need to know about the financials, tax returns, and payments of our auto shops. Eric is a Partner at Kaizen CPAs + Advisors and a CPA that specializes in serving the automotive aftermarket.


    Throughout this episode, Eric talks about the importance of taking the auto repair shops' payroll seriously, spending the extra money on December 31st to avoid paying taxes on that money, and why we must look closely at our inventory to avoid tax headaches in the future. 


    Additionally, we discuss why getting a CPA is a good idea for every auto shop owner; Eric explains the difference between a CPA and an accountant, and much more. 


    In This Episode, You Will Learn:

    • What every auto shop business owner should look for in a CPA (4:30)
    • Why you have to take payrolls seriously (7:20)
    • What's the difference between a CPA and an accountant (9:20)
    • Let's talk about inventory (11:30)
    • Is spending extra money on December 31st a good idea? (15:50)
    • Where most auto repair shop owners "miss the boat" (24:30)


    Connect with Eric:


    Mention this episode and receive 50% off the onboarding fee!


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Using Culture And Reputation To Build A Bench For Your Auto Shop with Roy Keiser Using Culture And Reputation To Build A Bench For Your Auto Shop with Roy Keiser Tue, 13 Jun 2023 09:00:31 GMT 24:03 64818a6a9833cf0011c7c86b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/using-culture-and-reputation-to-build-a-bench-for-your-auto- 64818a6a9833cf0011c7c86b 616b806ba5607c00121c2ec2 using-culture-and-reputation-to-build-a-bench-for-your-auto- full 85 It is known that "the tool guys" talk to each other about their jobs and the auto shops they work for. Word-of-mouth recommendations work not only for getting new customers; it also works for attracting top-tier internal customers. Attracting top talent and retaining them depends on your auto shop's culture, reputation, how clearly you set expectations, and focusing more on personality traits than technical skills when hiring. 


    In today's episode, I'm joined by Roy Keiser to talk about culture, reputation, top talent retention, and how to build a bench in the automotive industry. Roy is a Partner at Honest Accurate Auto Service in East Colorado Springs. Part of Roy's auto shop success is due to their unique family-friendly customer experience, delivered by personnel who combine integrity with superior technical knowledge and hold each other accountable. 


    Throughout our conversation, Roy talks about his journey into the automotive industry and how he built the reputation and culture that allowed him to form a highly competitive bench. We also talk about the importance of setting clear expectations, how to hire the right technician, and much more.


    In This Episode, You Will Learn:

    • About how Roy got into the automotive industry (2:30)
    • How to build a dream team of techs (5:00)
    • Use your reputation to create a highly competitive bench (7:30)
    • The importance of setting clear expectations (10:40)
    • What should you look for in a technician (16:40)


    Connect with Roy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     It is known that "the tool guys" talk to each other about their jobs and the auto shops they work for. Word-of-mouth recommendations work not only for getting new customers; it also works for attracting top-tier internal customers. Attracting top talent and retaining them depends on your auto shop's culture, reputation, how clearly you set expectations, and focusing more on personality traits than technical skills when hiring. 


    In today's episode, I'm joined by Roy Keiser to talk about culture, reputation, top talent retention, and how to build a bench in the automotive industry. Roy is a Partner at Honest Accurate Auto Service in East Colorado Springs. Part of Roy's auto shop success is due to their unique family-friendly customer experience, delivered by personnel who combine integrity with superior technical knowledge and hold each other accountable. 


    Throughout our conversation, Roy talks about his journey into the automotive industry and how he built the reputation and culture that allowed him to form a highly competitive bench. We also talk about the importance of setting clear expectations, how to hire the right technician, and much more.


    In This Episode, You Will Learn:

    • About how Roy got into the automotive industry (2:30)
    • How to build a dream team of techs (5:00)
    • Use your reputation to create a highly competitive bench (7:30)
    • The importance of setting clear expectations (10:40)
    • What should you look for in a technician (16:40)


    Connect with Roy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Turning Auto Shop Customers' Data Into Revenue with Justin Rae]]> Tue, 06 Jun 2023 09:00:38 GMT 36:30 64784c709ed7df0011218fed false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/turning-auto-shop-customers-data-into-revenue-with-justin-ra 64784c709ed7df0011218fed 616b806ba5607c00121c2ec2 turning-auto-shop-customers-data-into-revenue-with-justin-ra full 84 When entering a client's data into your system, a typo costs your auto repair shop a lot more than an irritable waste of time; it also means you are leaving money on the table. It means marketing campaigns heading in the wrong direction or to the wrong person, and, needless to say, your client will feel they're not that important to you. 


    In today's episode, I'm joined by Justin Rae, Founder and CEO at Cinch, a multi-channel marketing platform driven by customer data. Justin is a customer retention specialist who designed every tool available at Cinch with one purpose: to help service-based businesses support and reward their loyal customers, win back old ones, and reach new ones.


    Throughout this episode, Justin explains how Cinch works, how auto shop owners can transform their customers' data into revenue, and how crucial it is to keep a flowing conversation with your auto shop's fanbase. We also talk about the hurry in which many service advisors from the automotive industry are, which leads to expensive typos in clients' info and recommendations to enhance customer experience. 


    Additionally, Justin talks about marketing and automation, the benefits of paying close attention to customers' data, and much more. 


    In This Episode, You Will Learn:

    • Are clever spellings the best option to name your business? (3:20)
    • What service advisors in a hurry can make your auto shop lose (6:00)
    • How do you say it? Data or data? (9:10)
    • What's the better use for all the data at your fingertips (13:00)
    • Why you should always keep the conversation with your fanbase flowing (18:10)
    • Jason shares his recommendations for auto repair business owners (25:20)
    • The advantages of automation that auto shop owners are missing (29:30)


    Connect with Justin:

    • Website
    • LinkedIn
    • MENTION THIS PODCAST, and get $150 off in the monthly subscription, a $200 gift card, plus waiving the $1,000 implementation fees.


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     When entering a client's data into your system, a typo costs your auto repair shop a lot more than an irritable waste of time; it also means you are leaving money on the table. It means marketing campaigns heading in the wrong direction or to the wrong person, and, needless to say, your client will feel they're not that important to you. 


    In today's episode, I'm joined by Justin Rae, Founder and CEO at Cinch, a multi-channel marketing platform driven by customer data. Justin is a customer retention specialist who designed every tool available at Cinch with one purpose: to help service-based businesses support and reward their loyal customers, win back old ones, and reach new ones.


    Throughout this episode, Justin explains how Cinch works, how auto shop owners can transform their customers' data into revenue, and how crucial it is to keep a flowing conversation with your auto shop's fanbase. We also talk about the hurry in which many service advisors from the automotive industry are, which leads to expensive typos in clients' info and recommendations to enhance customer experience. 


    Additionally, Justin talks about marketing and automation, the benefits of paying close attention to customers' data, and much more. 


    In This Episode, You Will Learn:

    • Are clever spellings the best option to name your business? (3:20)
    • What service advisors in a hurry can make your auto shop lose (6:00)
    • How do you say it? Data or data? (9:10)
    • What's the better use for all the data at your fingertips (13:00)
    • Why you should always keep the conversation with your fanbase flowing (18:10)
    • Jason shares his recommendations for auto repair business owners (25:20)
    • The advantages of automation that auto shop owners are missing (29:30)


    Connect with Justin:

    • Website
    • LinkedIn
    • MENTION THIS PODCAST, and get $150 off in the monthly subscription, a $200 gift card, plus waiving the $1,000 implementation fees.


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[What Makes A Perfect Auto Repair 2nd In Command with Andrew & Rachel White and Will Ogles]]> Tue, 30 May 2023 09:00:59 GMT 34:11 646f1696e6e178001152b07a false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/what-makes-a-perfect-auto-repair-2nd-in-command-with-andrew- 646f1696e6e178001152b07a 616b806ba5607c00121c2ec2 what-makes-a-perfect-auto-repair-2nd-in-command-with-andrew- full 83 For some auto repair shop owners, finding the right second in command is easy; the challenging part is giving them the freedom they need to do their job. 


    In today's episode, I'm joined by Andrew and Rachel White, Owners of A&R Complete Auto Care, and Will Olges, A&R's General Manager, to talk about barbecues, culture, delegating, and healthily transitioning from shop owner to CEO. Andrew and Rachel started A&R in 2009, and since 2015, they have created the A&R Q, their competitive BBQ Team, which has already won 2nd place in the BBQ Cookoff of Pork in the Obion County Fair. 


    We had a fantastic conversation about Andrew and Rachel's transition from show owners to CEO, how they migrated their offices to their homes, and how they dealt with "not being on the field." Will also shared his side of the story and how he created a space for himself.


    Additionally, we chat about the barbecues that started as part of A&R culture and turned into a competitive team, how to attract and train the right internal customers, why it seems so hard to find technicians and much more.


    In This Episode, You Will Learn:

    • The barbecue circuit is serious business (2:30)
    • How hard is it for Will to fill two people's roles as the second in command (11:00)
    • The three guiding principles that mold A&R Complete Auto Care's culture (15:10)
    • How hard it was for Andrew and Rachel to learn how to delegate (16:50)
    • Andrew, Rachel, and Will talk about their desire to replicate their model and open a new store (25:00)


    Resources:


    Connect with A&R Complete Auto Care:


    Reach Andrew in case you want to buy a smoker or equipment:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     For some auto repair shop owners, finding the right second in command is easy; the challenging part is giving them the freedom they need to do their job. 


    In today's episode, I'm joined by Andrew and Rachel White, Owners of A&R Complete Auto Care, and Will Olges, A&R's General Manager, to talk about barbecues, culture, delegating, and healthily transitioning from shop owner to CEO. Andrew and Rachel started A&R in 2009, and since 2015, they have created the A&R Q, their competitive BBQ Team, which has already won 2nd place in the BBQ Cookoff of Pork in the Obion County Fair. 


    We had a fantastic conversation about Andrew and Rachel's transition from show owners to CEO, how they migrated their offices to their homes, and how they dealt with "not being on the field." Will also shared his side of the story and how he created a space for himself.


    Additionally, we chat about the barbecues that started as part of A&R culture and turned into a competitive team, how to attract and train the right internal customers, why it seems so hard to find technicians and much more.


    In This Episode, You Will Learn:

    • The barbecue circuit is serious business (2:30)
    • How hard is it for Will to fill two people's roles as the second in command (11:00)
    • The three guiding principles that mold A&R Complete Auto Care's culture (15:10)
    • How hard it was for Andrew and Rachel to learn how to delegate (16:50)
    • Andrew, Rachel, and Will talk about their desire to replicate their model and open a new store (25:00)


    Resources:


    Connect with A&R Complete Auto Care:


    Reach Andrew in case you want to buy a smoker or equipment:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Helping Auto Repair's Internal Customers Make The Right Choices with Al Sutherland]]> Tue, 23 May 2023 09:00:40 GMT 33:54 6465df125f8b2200115e884e false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/helping-auto-repairs-internal-customers-make-the-right-choic 6465df125f8b2200115e884e 616b806ba5607c00121c2ec2 helping-auto-repairs-internal-customers-make-the-right-choic full 82 Welcoming new team members shouldn't feel like every time a Targaryen is born: "Every time a new internal customer is hired, the Gods flip a coin." We can do many things to ensure we make the right pick during the hiring process, and there are plenty more we can do once they join us to help them adjust to our culture, work rhythm, and philosophy. 


    In this episode, I'm joined by a dear friend and Automotive Industry veteran, Al Sutherland. Al is the Owner of Al's Certified Auto Repair, which opened its doors in 2001, moved by the selfless desire to help as many people as possible fix their car issues and, at the same time, enjoy a great experience while doing it.  


    Throughout his episode, Al shares his thoughts on setting clear expectations with internal customers to maximize good results, the importance of being ready to re-educate them on specific aspects of their lives, and how to help new team members adapt to our auto repair shop's culture. 


    In addition, we chat about how to avoid adopting a "mob mentality" during interviews, Al's toughest lessons learned as an auto repair shop owner, and much more. 


    In This Episode, You Will Learn:

    • About what made Al start his own business (2:10)
    • Al talks about how they handle hiring processes at his auto repair shop (6:00)
    • How to establish healthy boundaries with internal customers (10:10)
    • Al shares the most challenging lesson he learned as a shop owner (16:30)
    • Sometimes, we must re-educate internal customers (21:20)
    • How to help new internal customers adapt to our company's culture (23:30)


    Connect with Al:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Welcoming new team members shouldn't feel like every time a Targaryen is born: "Every time a new internal customer is hired, the Gods flip a coin." We can do many things to ensure we make the right pick during the hiring process, and there are plenty more we can do once they join us to help them adjust to our culture, work rhythm, and philosophy. 


    In this episode, I'm joined by a dear friend and Automotive Industry veteran, Al Sutherland. Al is the Owner of Al's Certified Auto Repair, which opened its doors in 2001, moved by the selfless desire to help as many people as possible fix their car issues and, at the same time, enjoy a great experience while doing it.  


    Throughout his episode, Al shares his thoughts on setting clear expectations with internal customers to maximize good results, the importance of being ready to re-educate them on specific aspects of their lives, and how to help new team members adapt to our auto repair shop's culture. 


    In addition, we chat about how to avoid adopting a "mob mentality" during interviews, Al's toughest lessons learned as an auto repair shop owner, and much more. 


    In This Episode, You Will Learn:

    • About what made Al start his own business (2:10)
    • Al talks about how they handle hiring processes at his auto repair shop (6:00)
    • How to establish healthy boundaries with internal customers (10:10)
    • Al shares the most challenging lesson he learned as a shop owner (16:30)
    • Sometimes, we must re-educate internal customers (21:20)
    • How to help new internal customers adapt to our company's culture (23:30)


    Connect with Al:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Create More Than A Great Environment In Your Auto Repair Shop with Bianca Gosser Create More Than A Great Environment In Your Auto Repair Shop with Bianca Gosser Tue, 16 May 2023 09:00:20 GMT 27:40 645c95e810968800114eac29 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/create-more-than-a-great-environment-in-your-auto-repair-sho 645c95e810968800114eac29 616b806ba5607c00121c2ec2 create-more-than-a-great-environment-in-your-auto-repair-sho full 81 People will have dozens of great experiences every day, yet guess which ones will stick and spin in their heads until they go to sleep? Extra points if you replied: the bad ones. If anything, you don't want your auto repair shop to be the one that provides that unforgettable subpar experience. 


    In this episode, I'm excited to talk with Bianca Gosser, Senior Manager of Brand Partnership at Atmosphere, an Austin-based streaming service specializing in out-of-home TV. At Atmosphere, they believe what's being broadcasted on a business TV is as essential as the internal customers' attention to detail and politeness. 


    Throughout our conversation, we discuss all the aspects involved in creating WOW experiences, from the music being played to what's on our TV screens to how familiar internal customers are with our systems and the tech available. Bianca also highlights the importance of investing in training for shop owners and internal customers, keeping ourselves informed and updated about what's happening in the world, and embracing new technologies. 


    Additionally, Bianca shares her thoughts on how new techs will impact the automotive industry, explains what's Atmosphere about, and so much more. 


    In This Episode, You Will Learn:

    • Avoid overbooking when you are understaffed (4:40)
    • How can we prepare our auto repair shop to embrace new technologies (7:30)
    • Don't play the Titanic song on the spa of a cruise ( 8:50)
    • How to make your customers feel at home (11:20)
    • Use new technologies to offer WOW experiences (13:10)
    • Investing in internal customers' training is always a good idea (19:40)
    • A bit about Atmosphere and how it can help your auto repair shop create great experiences (24:00)


    Connect with Bianca:

    • LinkedIn
    • Atmosphere website
    • MENTIONING THIS PODCAST, Atmosphere will waive all activation fees and grant a $200 credit per location.


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     People will have dozens of great experiences every day, yet guess which ones will stick and spin in their heads until they go to sleep? Extra points if you replied: the bad ones. If anything, you don't want your auto repair shop to be the one that provides that unforgettable subpar experience. 


    In this episode, I'm excited to talk with Bianca Gosser, Senior Manager of Brand Partnership at Atmosphere, an Austin-based streaming service specializing in out-of-home TV. At Atmosphere, they believe what's being broadcasted on a business TV is as essential as the internal customers' attention to detail and politeness. 


    Throughout our conversation, we discuss all the aspects involved in creating WOW experiences, from the music being played to what's on our TV screens to how familiar internal customers are with our systems and the tech available. Bianca also highlights the importance of investing in training for shop owners and internal customers, keeping ourselves informed and updated about what's happening in the world, and embracing new technologies. 


    Additionally, Bianca shares her thoughts on how new techs will impact the automotive industry, explains what's Atmosphere about, and so much more. 


    In This Episode, You Will Learn:

    • Avoid overbooking when you are understaffed (4:40)
    • How can we prepare our auto repair shop to embrace new technologies (7:30)
    • Don't play the Titanic song on the spa of a cruise ( 8:50)
    • How to make your customers feel at home (11:20)
    • Use new technologies to offer WOW experiences (13:10)
    • Investing in internal customers' training is always a good idea (19:40)
    • A bit about Atmosphere and how it can help your auto repair shop create great experiences (24:00)


    Connect with Bianca:

    • LinkedIn
    • Atmosphere website
    • MENTIONING THIS PODCAST, Atmosphere will waive all activation fees and grant a $200 credit per location.


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Thinking Big On Small Auto Repair Shops' Marketing with Phil Jackson]]> Tue, 09 May 2023 09:00:55 GMT 37:32 64536380c67ca100110e3e30 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/thinking-big-on-small-auto-repair-shops-marketing-with-phil- 64536380c67ca100110e3e30 616b806ba5607c00121c2ec2 thinking-big-on-small-auto-repair-shops-marketing-with-phil- full 80 What makes your auto repair shop different from Joe's down the street? 


    In this episode, I'm thrilled to be talking with Phil Jackson, Business Development Manager at Pit Crew Marketing. Phil helps small business owners streamline their marketing efforts, increase customer retention, and prevent "one-and-done" clients by providing tools, reports, and education. 


    We had a fantastic conversation about unproductive habits, how to eradicate them from our lives without being too harsh on ourselves, and why relying on morning routines and consistency is an excellent way to eliminate them. Phil also explains why he believes small businesses are back into the differentiation race and why revenue is linked with businesses' social impact. 


    Additionally, we discuss referral programs, the importance of developing human connections with customers, auto repair shop CEOs leading by example, and so much more. 


    In This Episode, You Will Learn:

    • How to get rid of unproductive habits and maintain your sanity (3:10)
    • Consistency in your marketing efforts is crucial (8:40)
    • Working long hours is a terrible example for internal customers (14:10)
    • Why creating incredible experiences for customers is vital (20:40)
    • Simplicity goes a long way (23:30)
    • Create human connections and make your business deserve a 5-star review (29:40)


    Connect with Phil:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     What makes your auto repair shop different from Joe's down the street? 


    In this episode, I'm thrilled to be talking with Phil Jackson, Business Development Manager at Pit Crew Marketing. Phil helps small business owners streamline their marketing efforts, increase customer retention, and prevent "one-and-done" clients by providing tools, reports, and education. 


    We had a fantastic conversation about unproductive habits, how to eradicate them from our lives without being too harsh on ourselves, and why relying on morning routines and consistency is an excellent way to eliminate them. Phil also explains why he believes small businesses are back into the differentiation race and why revenue is linked with businesses' social impact. 


    Additionally, we discuss referral programs, the importance of developing human connections with customers, auto repair shop CEOs leading by example, and so much more. 


    In This Episode, You Will Learn:

    • How to get rid of unproductive habits and maintain your sanity (3:10)
    • Consistency in your marketing efforts is crucial (8:40)
    • Working long hours is a terrible example for internal customers (14:10)
    • Why creating incredible experiences for customers is vital (20:40)
    • Simplicity goes a long way (23:30)
    • Create human connections and make your business deserve a 5-star review (29:40)


    Connect with Phil:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[How To Make Workers' Comp Work Both Ways with Paige Hazeltine]]> Tue, 02 May 2023 09:00:21 GMT 37:09 644a2a44a94a1e00114e3428 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-make-workers-comp-work-both-ways-with-paige-hazeltine 644a2a44a94a1e00114e3428 616b806ba5607c00121c2ec2 how-to-make-workers-comp-work-both-ways-with-paige-hazeltine full 79 Workers' comp is a delicate matter for most auto repair shop owners, a thorny issue they wish they didn't have to deal with. Truth of the matter is, as long as internal customers and employers contemplate the law before taking any action, they'll be just fine. 


    In this episode, I'm joined by Paige Hazeltine, Esq, Head of Florida Workers Compensation Department at the Law Firm of Alex Dell. The pragmatic, determined, innovative, resourceful, well-dressed, dog person and outspoken professional took a minute out of her work at the law firm to educate us on workers' compensation. 


    Throughout our conversation, Paige takes the mystery out of workers' compensation, describes the most common mistakes auto repair shop owners and internal customers make when someone gets hurt at work, and turns workers' comp claims' complicated logistics into really easy-to-follow guides. 


    In addition, you'll hear about why the truth is always the shortcut to simple solutions, what happens when a worker gets hurt doing something he wasn't supposed to be doing, how workers' comp work for home office workers, and more. 


    In This Episode, You Will Learn:

    • Workers' comp it's an animal in and of itself (2:08)
    • How does the 30-day window to inform an injury work (5:11)
    • What happens when a not-reported minor scratch develops into something serious (10:12)
    • Workers' comp for workers out of the books (19:01)
    • Anything it's said to doctors in workers' comp is fair game (23:04)
    • It doesn't matter how it happened; an injury in the workplace is an injury (27:53)
    • Workers' comp for home office workers. The dog story (29:22)


    Connect with Paige:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Workers' comp is a delicate matter for most auto repair shop owners, a thorny issue they wish they didn't have to deal with. Truth of the matter is, as long as internal customers and employers contemplate the law before taking any action, they'll be just fine. 


    In this episode, I'm joined by Paige Hazeltine, Esq, Head of Florida Workers Compensation Department at the Law Firm of Alex Dell. The pragmatic, determined, innovative, resourceful, well-dressed, dog person and outspoken professional took a minute out of her work at the law firm to educate us on workers' compensation. 


    Throughout our conversation, Paige takes the mystery out of workers' compensation, describes the most common mistakes auto repair shop owners and internal customers make when someone gets hurt at work, and turns workers' comp claims' complicated logistics into really easy-to-follow guides. 


    In addition, you'll hear about why the truth is always the shortcut to simple solutions, what happens when a worker gets hurt doing something he wasn't supposed to be doing, how workers' comp work for home office workers, and more. 


    In This Episode, You Will Learn:

    • Workers' comp it's an animal in and of itself (2:08)
    • How does the 30-day window to inform an injury work (5:11)
    • What happens when a not-reported minor scratch develops into something serious (10:12)
    • Workers' comp for workers out of the books (19:01)
    • Anything it's said to doctors in workers' comp is fair game (23:04)
    • It doesn't matter how it happened; an injury in the workplace is an injury (27:53)
    • Workers' comp for home office workers. The dog story (29:22)


    Connect with Paige:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         A Peep Into The Self-Driving Automotive Industry with Chris Chesney A Peep Into The Self-Driving Automotive Industry with Chris Chesney Tue, 25 Apr 2023 09:00:20 GMT 34:06 6440f3adf87e990011a5e53f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/a-peep-into-the-self-driving-automotive-industry-with-chris- 6440f3adf87e990011a5e53f 616b806ba5607c00121c2ec2 a-peep-into-the-self-driving-automotive-industry-with-chris- full 78 Less than 4% of the car park in America is electrified, yet if specialists' projections are accurate, by 2030, over 8% of the cars rolling on American soil will be electric cars. Should the average auto repair shop be worried? Our guest, Chris Chesney thinks they shouldn't be worried; they should be prepared. 


    In this episode, I'm joined by Chris Chesney, Vice President of Training & Organizational Development for Repairify. In his over 50 years of experience in the automotive industry, Chris served as a master technician, service advisor, technical and management educator, and even ran his own shop. Today, a speaker, influencer, and reference in the industry, he focuses on serving the automotive industry by doing what he does best: making communication simple and knowledge accessible. 


    Throughout this episode, Chris talks about his passion for creating new communication methods and how "dumbing things down" in school to understand them helped him develop teaching techniques. He also spoke about the excess of unconscious incompetence in the industry and the need to incite more conscious incompetence: the awareness that we don't know what we don't know.  


    We also peep at the future of the automotive industry, how the increase of Tesla and Voltz cars in the American car park will modify the industry, how to be prepared for it, and much more. 


    In This Episode, You Will Learn:

    • How "dumbing things down" helped Chris develop his teaching skills (4:08)
    • Turning unconscious into conscious incompetence (9:26)
    • The need for stimulating apprentice programs for technicians in the industry (11:53)
    • The automotive industry needs to be prepared for technology, not be afraid of it (19:02)
    • Auto repair shops are more about serving and understanding the person than about fixing the machine (25:13)


    Connect with Chris:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Less than 4% of the car park in America is electrified, yet if specialists' projections are accurate, by 2030, over 8% of the cars rolling on American soil will be electric cars. Should the average auto repair shop be worried? Our guest, Chris Chesney thinks they shouldn't be worried; they should be prepared. 


    In this episode, I'm joined by Chris Chesney, Vice President of Training & Organizational Development for Repairify. In his over 50 years of experience in the automotive industry, Chris served as a master technician, service advisor, technical and management educator, and even ran his own shop. Today, a speaker, influencer, and reference in the industry, he focuses on serving the automotive industry by doing what he does best: making communication simple and knowledge accessible. 


    Throughout this episode, Chris talks about his passion for creating new communication methods and how "dumbing things down" in school to understand them helped him develop teaching techniques. He also spoke about the excess of unconscious incompetence in the industry and the need to incite more conscious incompetence: the awareness that we don't know what we don't know.  


    We also peep at the future of the automotive industry, how the increase of Tesla and Voltz cars in the American car park will modify the industry, how to be prepared for it, and much more. 


    In This Episode, You Will Learn:

    • How "dumbing things down" helped Chris develop his teaching skills (4:08)
    • Turning unconscious into conscious incompetence (9:26)
    • The need for stimulating apprentice programs for technicians in the industry (11:53)
    • The automotive industry needs to be prepared for technology, not be afraid of it (19:02)
    • Auto repair shops are more about serving and understanding the person than about fixing the machine (25:13)


    Connect with Chris:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Put People First And Think About What They Want with Lisa Coyle and Jesse Meddaugh Put People First And Think About What They Want with Lisa Coyle and Jesse Meddaugh Tue, 18 Apr 2023 09:00:12 GMT 31:10 6437ac8f0caf9f0011d04708 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/put-people-first-and-think-about-what-they-want-with-lisa-co 6437ac8f0caf9f0011d04708 616b806ba5607c00121c2ec2 put-people-first-and-think-about-what-they-want-with-lisa-co full 77 Creating a people-centric culture is easier said than done; many companies brag about having it, yet just a few are telling the truth. 


    In today's episode, the Co-Founders of 360 Payments, Lisa Coyle and Jesse Meddaugh join us to share their views on the need and benefits of people-centric cultures and their experiences incorporating technology into payment processes in the automotive industry. 360 Payments incorporates technology, integrates payments to software providers, and creates seamless payment experiences.


    Throughout our conversation, Lisa and Jesse explain why contactless payments fit so well with car dealerships and auto repair shops, share their story of how they decided to start 360 Payments, and their initial vision for the company. We also discuss why training is essential to avoid "getting burned," debunk myths about Text-To-Pay, and much more. 


    In This Episode, You Will Learn:

    • A bit about Lisa and Jesse's story before founding 360 Payments (2:28)
    • Treating internal and external customers the same way (4:49)
    • Why contactless payment methods fit so well in the automotive industry (8:32)
    • Is Text-To-Pay safe? (14:22)
    • The automotive industry and the need for training to avoid "getting burned" (24:01)


    Connect with Lisa and Jesse:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Creating a people-centric culture is easier said than done; many companies brag about having it, yet just a few are telling the truth. 


    In today's episode, the Co-Founders of 360 Payments, Lisa Coyle and Jesse Meddaugh join us to share their views on the need and benefits of people-centric cultures and their experiences incorporating technology into payment processes in the automotive industry. 360 Payments incorporates technology, integrates payments to software providers, and creates seamless payment experiences.


    Throughout our conversation, Lisa and Jesse explain why contactless payments fit so well with car dealerships and auto repair shops, share their story of how they decided to start 360 Payments, and their initial vision for the company. We also discuss why training is essential to avoid "getting burned," debunk myths about Text-To-Pay, and much more. 


    In This Episode, You Will Learn:

    • A bit about Lisa and Jesse's story before founding 360 Payments (2:28)
    • Treating internal and external customers the same way (4:49)
    • Why contactless payment methods fit so well in the automotive industry (8:32)
    • Is Text-To-Pay safe? (14:22)
    • The automotive industry and the need for training to avoid "getting burned" (24:01)


    Connect with Lisa and Jesse:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why You Should Train Your Trainers with Jim Bennett Why You Should Train Your Trainers with Jim Bennett Tue, 11 Apr 2023 09:00:45 GMT 34:33 642e7c05262714001028b173 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/why-you-should-train-your-trainers-with-jim-bennet 642e7c05262714001028b173 616b806ba5607c00121c2ec2 why-you-should-train-your-trainers-with-jim-bennet full 76 Phrases like "Never let that technician talk to the customer" are more common than we think in the automotive industry. Still, there are simpler, more efficient, and profitable ways of dealing with the issue without locking a technician in a basement whenever a customer needs guidance or advice. 


    In today's episode, I'm joined by Jim Bennett, Owner and Operator of CarMasters Automotive since 1998, President of the Hampton Roads NAPA Business Development Group, Board Member of the Virginia Automotive Association, and Director of Technical Training and Development at ATI. Jim's endless list of certifications is a testament to his passion for learning and developing creative solutions for the automotive industry. 


    Throughout our conversation, we discuss the difficulties many auto repair shops face in hiring new talent, especially technicians. Jim highlights the importance of exposing managers, team leaders, and A techs to leadership training to make our lives easier as CEOs and improve our business workflow and growth. 


    In addition, Jim explains how to elevate our leadership team by thinking of their leadership training in the long term, how to reverse the automotive industry's reluctance to leadership training, and more. 


    In This Episode, You Will Learn:

    • Why does the automotive industry struggle to find technicians (3:38)
    • Jim talks about the importance of exposing our leadership team to leadership training (8:01)
    • The massive opportunity for technology lovers to contribute to making cars safer and more reliable (13:23)
    • How a 5 years plan can help you elevate your team (19:11)
    • The differences between being OSHA-certified and OSHA-training (25:38)


    Connect with Jim:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Phrases like "Never let that technician talk to the customer" are more common than we think in the automotive industry. Still, there are simpler, more efficient, and profitable ways of dealing with the issue without locking a technician in a basement whenever a customer needs guidance or advice. 


    In today's episode, I'm joined by Jim Bennett, Owner and Operator of CarMasters Automotive since 1998, President of the Hampton Roads NAPA Business Development Group, Board Member of the Virginia Automotive Association, and Director of Technical Training and Development at ATI. Jim's endless list of certifications is a testament to his passion for learning and developing creative solutions for the automotive industry. 


    Throughout our conversation, we discuss the difficulties many auto repair shops face in hiring new talent, especially technicians. Jim highlights the importance of exposing managers, team leaders, and A techs to leadership training to make our lives easier as CEOs and improve our business workflow and growth. 


    In addition, Jim explains how to elevate our leadership team by thinking of their leadership training in the long term, how to reverse the automotive industry's reluctance to leadership training, and more. 


    In This Episode, You Will Learn:

    • Why does the automotive industry struggle to find technicians (3:38)
    • Jim talks about the importance of exposing our leadership team to leadership training (8:01)
    • The massive opportunity for technology lovers to contribute to making cars safer and more reliable (13:23)
    • How a 5 years plan can help you elevate your team (19:11)
    • The differences between being OSHA-certified and OSHA-training (25:38)


    Connect with Jim:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Take Your Auto Repair Shop Further Faster with George Zeeks Take Your Auto Repair Shop Further Faster with George Zeeks Tue, 04 Apr 2023 09:00:51 GMT 34:00 642543e5bfe1710011b220d2 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/take-your-auto-repair-shop-further-faster-with-george-zeeks 642543e5bfe1710011b220d2 616b806ba5607c00121c2ec2 take-your-auto-repair-shop-further-faster-with-george-zeeks full 75 Being endlessly unsatisfied with how far you've taken your auto repair shop is not a bad thing; it is what you need to avoid hitting a plateau, promote constant growth among your internal customers, and feel fulfilled. 


    This week, I'm joined by George Zeeks, Certified Life Coach and ICF Executive Coach, to talk about how to go further faster with your auto repair shop. 


    Throughout our conversation, George explains why establishing ambitious goals is crucial to avoid hitting plateaus and feeling unsatisfied, the difference between being unsatisfied and unhappy, and why being afraid of losing what you conquered in the automotive industry can paralyze you. 


    George also talks about the region-beta paradox, the secret to feeling fulfilled at work, and so much more. 


    In This Episode, You Will Learn:

    • What is the region-beta paradox? (6:16)
    • Happiness is the moment just before you want more happiness (8:01)
    • Why it is crucial to set massive goals in front of us (12:13)
    • You must have something to strive for as an auto repair shop CEO (20:26)
    • The things you cover in your car repair shop are the ones you see every day (22:56)
    • A story about happiness, fulfillment, and passion (27:45)


    Connect with George:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Being endlessly unsatisfied with how far you've taken your auto repair shop is not a bad thing; it is what you need to avoid hitting a plateau, promote constant growth among your internal customers, and feel fulfilled. 


    This week, I'm joined by George Zeeks, Certified Life Coach and ICF Executive Coach, to talk about how to go further faster with your auto repair shop. 


    Throughout our conversation, George explains why establishing ambitious goals is crucial to avoid hitting plateaus and feeling unsatisfied, the difference between being unsatisfied and unhappy, and why being afraid of losing what you conquered in the automotive industry can paralyze you. 


    George also talks about the region-beta paradox, the secret to feeling fulfilled at work, and so much more. 


    In This Episode, You Will Learn:

    • What is the region-beta paradox? (6:16)
    • Happiness is the moment just before you want more happiness (8:01)
    • Why it is crucial to set massive goals in front of us (12:13)
    • You must have something to strive for as an auto repair shop CEO (20:26)
    • The things you cover in your car repair shop are the ones you see every day (22:56)
    • A story about happiness, fulfillment, and passion (27:45)


    Connect with George:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt Tue, 28 Mar 2023 09:00:24 GMT 31:24 641c0de89c0306001167d1ee false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/is-your-auto-repair-shop-undercharging-for-its-services-with 641c0de89c0306001167d1ee 616b806ba5607c00121c2ec2 is-your-auto-repair-shop-undercharging-for-its-services-with full 74 How much should you charge for a 15-minute accurate diagnosis made by an A Tech? What about the same diagnosis made in four hours by your best B Tech? 


    This week, Brian Hunnicutt visits us to discuss one of auto repair shop owners' most common struggles: setting rates that adequately represent the value they provide. As an Executive Coach and Certified Profit First Professional, Brian shares his thoughts on why most automobile repair shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry can deal with this.    


    Brian explains how to identify clients that want their cars fixed and those who are looking to spend the minimum possible; he also shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. 


    In This Episode, You Will Learn:

    • A Tech’s, the prima donna of every auto repair shop (2:15)
    • Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:37)
    • It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:35)
    • Three questions to align the front counter and technicians in your auto repair shop (18:09)


    Connect with Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     How much should you charge for a 15-minute accurate diagnosis made by an A Tech? What about the same diagnosis made in four hours by your best B Tech? 


    This week, Brian Hunnicutt visits us to discuss one of auto repair shop owners' most common struggles: setting rates that adequately represent the value they provide. As an Executive Coach and Certified Profit First Professional, Brian shares his thoughts on why most automobile repair shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry can deal with this.    


    Brian explains how to identify clients that want their cars fixed and those who are looking to spend the minimum possible; he also shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. 


    In This Episode, You Will Learn:

    • A Tech’s, the prima donna of every auto repair shop (2:15)
    • Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:37)
    • It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:35)
    • Three questions to align the front counter and technicians in your auto repair shop (18:09)


    Connect with Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Hire The Right Service Advisor And Level Up Your Auto Repair Shop with Jodi and Darren Knepper Hire The Right Service Advisor And Level Up Your Auto Repair Shop with Jodi and Darren Knepper Tue, 21 Mar 2023 10:00:03 GMT 30:32 64181d2e6a790d001177a28b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/hire-the-right-service-advisor-and-level-up-your-auto-repair 64181d2e6a790d001177a28b 616b806ba5607c00121c2ec2 hire-the-right-service-advisor-and-level-up-your-auto-repair full 73 Service advisors are a vital part of every auto repair shop. Making the right choice when hiring them can be the difference between boosting your automotive business, slowing it down, or drowning it. 


    Ask yourself a simple question, would you rather bridle a racehorse or saddle a donkey? Because you'll work as hard for both of them. 


    In today's episode, I'm joined by Jodi and Darren Knepper, Franchise Owners of Lee Myles Auto Care & Transmissions, in two separate locations, Birdsboro and Reading, Pennsylvania. 


    Throughout our conversation, Jodi and Darren shared their experiences as franchise owners for almost two decades and how they balance having to "follow some rules" and imprinting their own style to the business. They also talk about the advantages of working with DVIs in clients' cars and how crucial service advisors are to selling them to customers. 


    Additionally, they share their thoughts on hiring the right service advisor for auto repair shops, their passion for cars, and the funny story of how expanding their business to a second location came up.


    In This Episode, You Will Learn:

    • Why DVIs make Auto Care and Transmissions shops' lives easier (6:18)
    • What's the primary trait every service advisor should have (8:28)
    • Would you bridle a racehorse or a donkey? (12:08)
    • How to realize if someone is service advisor material (14:11)
    • Where is the best place to get good service advisors (17:13)
    • The story behind owning a second auto repair shop (17:59)
    • Always be the dumbest person in the room (26:47)


    Resources:

    • Lee Myles Autocare & Transmissions website


    Connect with Jodi:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Service advisors are a vital part of every auto repair shop. Making the right choice when hiring them can be the difference between boosting your automotive business, slowing it down, or drowning it. 


    Ask yourself a simple question, would you rather bridle a racehorse or saddle a donkey? Because you'll work as hard for both of them. 


    In today's episode, I'm joined by Jodi and Darren Knepper, Franchise Owners of Lee Myles Auto Care & Transmissions, in two separate locations, Birdsboro and Reading, Pennsylvania. 


    Throughout our conversation, Jodi and Darren shared their experiences as franchise owners for almost two decades and how they balance having to "follow some rules" and imprinting their own style to the business. They also talk about the advantages of working with DVIs in clients' cars and how crucial service advisors are to selling them to customers. 


    Additionally, they share their thoughts on hiring the right service advisor for auto repair shops, their passion for cars, and the funny story of how expanding their business to a second location came up.


    In This Episode, You Will Learn:

    • Why DVIs make Auto Care and Transmissions shops' lives easier (6:18)
    • What's the primary trait every service advisor should have (8:28)
    • Would you bridle a racehorse or a donkey? (12:08)
    • How to realize if someone is service advisor material (14:11)
    • Where is the best place to get good service advisors (17:13)
    • The story behind owning a second auto repair shop (17:59)
    • Always be the dumbest person in the room (26:47)


    Resources:

    • Lee Myles Autocare & Transmissions website


    Connect with Jodi:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Build An All-Star Bench For Your Auto Repair Shop with Geoff Berman Build An All-Star Bench For Your Auto Repair Shop with Geoff Berman Tue, 14 Mar 2023 10:00:01 GMT 35:46 640af04ff9187800110221ae false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/build-an-all-star-bench-for-your-auto-repair-shop-with-geoff 640af04ff9187800110221ae 616b806ba5607c00121c2ec2 build-an-all-star-bench-for-your-auto-repair-shop-with-geoff full 72 Even when games feel under control and coaches can taste victory, they must be prepared for the unexpected. What if their star player injures or gets ejected? In that case, only an eager and capable bench can save them. 


    With automobile repair shops is the same. Your internal customers might be doing great, yet you must have a few replacements lined up, just in case, ready to jump on the field when needed. 


    In today's episode, I'm joined by the extraordinary Geoff Berman, an innovative thinker and Performance Coach at ATI. Together, we discuss why auto repair shop CEOs should invest more time in having a skilled bench to replace (if needed) any internal customer. Geoff explains how to gather the right candidates for your bench, the difference between recruiting and hiring, and the ideal depth for a bench.


    We also go through why you should avoid hiring in a hurry, the 90/10 rule, and so much more. 


    In This Episode, You Will Learn:

    • What losing an internal customer can cost us (3:20)
    • Why the deeper the bench, the better (7:48)
    • The differences between recruiting and hiring (11:13)
    • The importance of training B and C techs (18:01)
    • Even if you have 20 years of experience under your belt, you must keep practicing (20:41)
    • Just because you've been doing it for years, it doesn't mean you are good at it (27:20)


    Connect with Geoff:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Even when games feel under control and coaches can taste victory, they must be prepared for the unexpected. What if their star player injures or gets ejected? In that case, only an eager and capable bench can save them. 


    With automobile repair shops is the same. Your internal customers might be doing great, yet you must have a few replacements lined up, just in case, ready to jump on the field when needed. 


    In today's episode, I'm joined by the extraordinary Geoff Berman, an innovative thinker and Performance Coach at ATI. Together, we discuss why auto repair shop CEOs should invest more time in having a skilled bench to replace (if needed) any internal customer. Geoff explains how to gather the right candidates for your bench, the difference between recruiting and hiring, and the ideal depth for a bench.


    We also go through why you should avoid hiring in a hurry, the 90/10 rule, and so much more. 


    In This Episode, You Will Learn:

    • What losing an internal customer can cost us (3:20)
    • Why the deeper the bench, the better (7:48)
    • The differences between recruiting and hiring (11:13)
    • The importance of training B and C techs (18:01)
    • Even if you have 20 years of experience under your belt, you must keep practicing (20:41)
    • Just because you've been doing it for years, it doesn't mean you are good at it (27:20)


    Connect with Geoff:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Hope For The Warriors with Leslie Hunt Hope For The Warriors with Leslie Hunt Tue, 07 Mar 2023 10:00:09 GMT 32:06 6401ba32093cfe0011704ad9 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/hope-for-the-warriors-with-leslie-hunt 6401ba32093cfe0011704ad9 616b806ba5607c00121c2ec2 hope-for-the-warriors-with-leslie-hunt full 71 PTSD and severe wounds don't really care about political views, party affiliations, or opinions on sensitive topics. They exist, they are real, and they affect thousands of real American people. On the bright side, providing massive help to them is pretty simple; anyone can do it, and it doesn't require communing with any particular political view. 


    In today's episode, I'm joined by the inspiring Leslie Hunt and her infectious energy. She is the Director of Donor Partnerships at Hope For The Warriors®, a private company dedicated to serving those who served and their families, helping military veterans to transition into civilians, get employed, and deal with mental and physical health issues. 


    We talk about the things society and most institutions fail to provide for military veterans and their families, the importance of peer-to-peer mentorship, and the impressive work of Hope For The Warriors®. We also discuss how auto repair shops can benefit from employing veterans and the multiple (and effortless) options we have to extend a hand and offer valuable help. 


    In This Episode, You Will Learn:

    • A bit about Leslie and Hope For The Warriors® (1:59)
    • The things veterans and their families are missing and struggle to get (6:06)
    • How helpful peer-to-peer mentorship can be (10:07)
    • What makes Hope For The Warriors® one of the best charities out there (17:05)
    • How veterans can solve the #1 problem of most auto repair shops owners (21:58)
    • The military-civilian translator and other Hope For The Warriors® resources (25:05)


    Resources:


    Connect with Leslie:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     PTSD and severe wounds don't really care about political views, party affiliations, or opinions on sensitive topics. They exist, they are real, and they affect thousands of real American people. On the bright side, providing massive help to them is pretty simple; anyone can do it, and it doesn't require communing with any particular political view. 


    In today's episode, I'm joined by the inspiring Leslie Hunt and her infectious energy. She is the Director of Donor Partnerships at Hope For The Warriors®, a private company dedicated to serving those who served and their families, helping military veterans to transition into civilians, get employed, and deal with mental and physical health issues. 


    We talk about the things society and most institutions fail to provide for military veterans and their families, the importance of peer-to-peer mentorship, and the impressive work of Hope For The Warriors®. We also discuss how auto repair shops can benefit from employing veterans and the multiple (and effortless) options we have to extend a hand and offer valuable help. 


    In This Episode, You Will Learn:

    • A bit about Leslie and Hope For The Warriors® (1:59)
    • The things veterans and their families are missing and struggle to get (6:06)
    • How helpful peer-to-peer mentorship can be (10:07)
    • What makes Hope For The Warriors® one of the best charities out there (17:05)
    • How veterans can solve the #1 problem of most auto repair shops owners (21:58)
    • The military-civilian translator and other Hope For The Warriors® resources (25:05)


    Resources:


    Connect with Leslie:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Throwback To Ep# 32 | Don't Be Cheap! Pay Your Freedom Tax with Bruce Spencer]]> Tue, 28 Feb 2023 10:00:54 GMT 22:44 63fdbed0c89ace00113d3dd5 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/throwback-to-ep-32-dont-be-cheap-pay-your-freedom-tax-with-b 63fdbed0c89ace00113d3dd5 616b806ba5607c00121c2ec2 throwback-to-ep-32-dont-be-cheap-pay-your-freedom-tax-with-b full 70 Creating a healthy relationship with your business and internal customers requires little more than transparency, respect, creating time and space to rest, and developing healthy habits. 


    This week, we revisit the second part of my conversation with the great Bruce Spencer, Owner of Walt Eger's Service Center in Maryland, President of BJS Consulting, and an experienced strategic leader of high-performing teams.


    We discuss the importance of creating time and space to recharge, the importance for business owners to acknowledge their responsibility for creating healthy or toxic work environments, and the better ways of showing up with a positive attitude at the workplace. 


    Bruce also shared the best ways to ensure peace and enhance productivity in your auto repair shop, the perks of being fully transparent with internal customers, and more.  


    In This Episode, You Will Learn:

    • The importance of generating a daily WOW effect for our clients (3:06)
    • About the benefits of incorporating healthy and productive habits (5:13)
    • Get rid of the victim mentality (7:11)
    • Motivating internal customers through transparency and goal setting (10:41)
    • Why being cheap will take you nowhere (14:12)


    Connect with Bruce:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Creating a healthy relationship with your business and internal customers requires little more than transparency, respect, creating time and space to rest, and developing healthy habits. 


    This week, we revisit the second part of my conversation with the great Bruce Spencer, Owner of Walt Eger's Service Center in Maryland, President of BJS Consulting, and an experienced strategic leader of high-performing teams.


    We discuss the importance of creating time and space to recharge, the importance for business owners to acknowledge their responsibility for creating healthy or toxic work environments, and the better ways of showing up with a positive attitude at the workplace. 


    Bruce also shared the best ways to ensure peace and enhance productivity in your auto repair shop, the perks of being fully transparent with internal customers, and more.  


    In This Episode, You Will Learn:

    • The importance of generating a daily WOW effect for our clients (3:06)
    • About the benefits of incorporating healthy and productive habits (5:13)
    • Get rid of the victim mentality (7:11)
    • Motivating internal customers through transparency and goal setting (10:41)
    • Why being cheap will take you nowhere (14:12)


    Connect with Bruce:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Set Your Business In Front Of The 2023 Automotive Industry's Trends with Mike Bennett]]> Tue, 21 Feb 2023 10:00:48 GMT 37:52 63ef41f7a72d0800111d1ab6 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/set-your-business-in-front-of-the-2023-automotive-industrys- 63ef41f7a72d0800111d1ab6 616b806ba5607c00121c2ec2 set-your-business-in-front-of-the-2023-automotive-industrys- full 69 Specialists forecast consumers will spend between $26 to $30 billion in the automotive industry in the next two to three years. What are you doing today to ensure your business is ready to secure a piece of that? 


    In today's episode, I'm joined by Mike Bennett to talk about the tendencies and trends of 2023 in the automotive industry and how shop owners can be more proactive and take their businesses in front of them. Mike is an Automotive Management Coach at ATI, Executive Coach, Certified Profit First, and PXT, and a writer at Ratchet+Wrench. 


    We had a fantastic conversation about the state of the American economy, how the Automotive Industry is a bit insulated from it, the growth the automotive market has been experiencing for the last two decades, and how to be prepared since it is expected that growth to continue. Mike explains why he believes we'll see significant growth in the Automotive Industry, the segments of our market that'll drive that growth, and what shop owners and business leaders should do to enjoy its benefits.  


    In This Episode, You Will Learn:

    • Why is our industry a bit sheltered from the state of the U.S economy, and how can we benefit from that (4:09)
    • The "Americans don't drive anymore" myth (7:25)
    • What are the things that are impacting consumers' confidence, and how does that affect our industry (14:20)
    • How many resets do business owners need? (24:10)
    • Why we don't see loyalty to brands anymore (28:58)
    • The four segments that'll attract $26 to $30 billion into the Automotive Industry (29:33)


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Specialists forecast consumers will spend between $26 to $30 billion in the automotive industry in the next two to three years. What are you doing today to ensure your business is ready to secure a piece of that? 


    In today's episode, I'm joined by Mike Bennett to talk about the tendencies and trends of 2023 in the automotive industry and how shop owners can be more proactive and take their businesses in front of them. Mike is an Automotive Management Coach at ATI, Executive Coach, Certified Profit First, and PXT, and a writer at Ratchet+Wrench. 


    We had a fantastic conversation about the state of the American economy, how the Automotive Industry is a bit insulated from it, the growth the automotive market has been experiencing for the last two decades, and how to be prepared since it is expected that growth to continue. Mike explains why he believes we'll see significant growth in the Automotive Industry, the segments of our market that'll drive that growth, and what shop owners and business leaders should do to enjoy its benefits.  


    In This Episode, You Will Learn:

    • Why is our industry a bit sheltered from the state of the U.S economy, and how can we benefit from that (4:09)
    • The "Americans don't drive anymore" myth (7:25)
    • What are the things that are impacting consumers' confidence, and how does that affect our industry (14:20)
    • How many resets do business owners need? (24:10)
    • Why we don't see loyalty to brands anymore (28:58)
    • The four segments that'll attract $26 to $30 billion into the Automotive Industry (29:33)


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Getting Ready To Face The Whatifs of Life with Donna Hazeltine Getting Ready To Face The Whatifs of Life with Donna Hazeltine Tue, 14 Feb 2023 10:00:13 GMT 33:06 63e604c376a4a40010b42d1d false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/getting-ready-to-face-the-whatifs-of-life-with-donna-hazelti 63e604c376a4a40010b42d1d 616b806ba5607c00121c2ec2 getting-ready-to-face-the-whatifs-of-life-with-donna-hazelti full 68 No one likes to think of accidents or the possibility of getting hurt or incapacitated, yet accidents and fortuitous events happen. We can't prevent them just by ignoring them. If any of those things occur, how ready are you, your spouse, or your business partner to deal with them?


    In today's episode, I'm really excited to welcome Donna Hazeltine, the co-owner of American Import Auto in Venice, Florida, a beautiful mind and a great friend. We discuss the importance of having things in place just in case an unfortunate event knocks at our doors. 


    Donna talks about her aha moment, the day she realized she didn't have an answer to the question: what if something happens to Jeff, her husband, and co-owner of American Import Auto. We discuss why most people resist getting life insurance or contacting a lawyer to put a will in place. 


    We also touch on life and disability insurance, why they are so important, how to put a what-if plan in place, her work at Hope For Justice, and so much more. 


    In This Episode, You Will Learn:

    • About Donna's aha moment (5:44)
    • Putting things in place so our company can last forever (10:13)
    • Why it is essential to revisit will and life insurance quite often (12:16)
    • Having a will or life insurance is an investment in yourself and your family (15:23)
    • About Donna's what-if plan (19:13)
    • Why having disability insurance is a good idea (22:49)
    • About Hope For Justice and how they help human trafficking victims (29:15)


    Resources:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     No one likes to think of accidents or the possibility of getting hurt or incapacitated, yet accidents and fortuitous events happen. We can't prevent them just by ignoring them. If any of those things occur, how ready are you, your spouse, or your business partner to deal with them?


    In today's episode, I'm really excited to welcome Donna Hazeltine, the co-owner of American Import Auto in Venice, Florida, a beautiful mind and a great friend. We discuss the importance of having things in place just in case an unfortunate event knocks at our doors. 


    Donna talks about her aha moment, the day she realized she didn't have an answer to the question: what if something happens to Jeff, her husband, and co-owner of American Import Auto. We discuss why most people resist getting life insurance or contacting a lawyer to put a will in place. 


    We also touch on life and disability insurance, why they are so important, how to put a what-if plan in place, her work at Hope For Justice, and so much more. 


    In This Episode, You Will Learn:

    • About Donna's aha moment (5:44)
    • Putting things in place so our company can last forever (10:13)
    • Why it is essential to revisit will and life insurance quite often (12:16)
    • Having a will or life insurance is an investment in yourself and your family (15:23)
    • About Donna's what-if plan (19:13)
    • Why having disability insurance is a good idea (22:49)
    • About Hope For Justice and how they help human trafficking victims (29:15)


    Resources:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[How Ready Are You For Your Business' Succession with Eric Goodnoe]]> Tue, 07 Feb 2023 10:00:19 GMT 33:22 63dccec20f7ca800117aace9 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-ready-are-you-for-your-business-succession-with-eric-goo 63dccec20f7ca800117aace9 616b806ba5607c00121c2ec2 how-ready-are-you-for-your-business-succession-with-eric-goo full 67 When we think of retirement, we usually focus on what kind of life we want to have or where we want to take our business before that happens, yet we rarely think of who'll be in charge after we are gone. Having a succession plan and working backwards from it is an excellent way of figuring out our and our business direction, streamlining our path and setting a definite date for our goals. 


    In today's episode, I'm joined by Eric Goodnoe, President of M&D Auto & Body Repair in Hasslet, Michigan. After his father retired, M&D Founder and former President Eric realized dealing with the succession plan was an excellent opportunity to set a clear direction for himself and the company and redefine personal and professional milestones. 


    We talk about Eric's experiences during the succession, the transition from being the second in command to President, who he trusted to take his place and why, and how it changed his views on the automotive industry and business management. We also discuss Eric's retirement plan; he shares advice on business succession for shop owners, why he decided it was a good time to expand his business, and more. 


    In This Episode, You Will Learn:

    • A bit about Eric's succession and business expansion plan (3:49)
    • How it was for Eric to transition from 2nd in command to lead the business (11:12)
    • The benefits of implementing open-doors policies (15:21)
    • Eric's 15 years retirement plan (17:50)
    • What does succession look like in your business? (22:38)


    Connect with Eric:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     When we think of retirement, we usually focus on what kind of life we want to have or where we want to take our business before that happens, yet we rarely think of who'll be in charge after we are gone. Having a succession plan and working backwards from it is an excellent way of figuring out our and our business direction, streamlining our path and setting a definite date for our goals. 


    In today's episode, I'm joined by Eric Goodnoe, President of M&D Auto & Body Repair in Hasslet, Michigan. After his father retired, M&D Founder and former President Eric realized dealing with the succession plan was an excellent opportunity to set a clear direction for himself and the company and redefine personal and professional milestones. 


    We talk about Eric's experiences during the succession, the transition from being the second in command to President, who he trusted to take his place and why, and how it changed his views on the automotive industry and business management. We also discuss Eric's retirement plan; he shares advice on business succession for shop owners, why he decided it was a good time to expand his business, and more. 


    In This Episode, You Will Learn:

    • A bit about Eric's succession and business expansion plan (3:49)
    • How it was for Eric to transition from 2nd in command to lead the business (11:12)
    • The benefits of implementing open-doors policies (15:21)
    • Eric's 15 years retirement plan (17:50)
    • What does succession look like in your business? (22:38)


    Connect with Eric:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Swing Hard, In Case You Hit It with Jesse Cole Swing Hard, In Case You Hit It with Jesse Cole Tue, 31 Jan 2023 10:00:19 GMT 25:40 63d23dec57c60b00115baf63 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/swing-hard-in-case-you-hit-it-with-jesse-cole 63d23dec57c60b00115baf63 616b806ba5607c00121c2ec2 swing-hard-in-case-you-hit-it-with-jesse-cole full 66 If you are a baseball fan and have never seen a coach breakdancing in the middle of a game, an umpire dancing before calling a play, or a male cheerleading team, you don't know the Savannah Bananas. And that, my friend, means you are missing a lot. 


    In this episode, I'm delighted to welcome Jesse Cole, Founder of Fans First Entertainment and owner and operator of the Savannah Bananas. Jesse is also the author of "Fans first" and "Find your yellow tux," "Banana Ball," and a Keynote Speaker who dedicated most of his life to creating extraordinary and unique experiences for the fans. 


    Throughout our conversation, we talk about Jesse's commitment to creating memorable experiences every time the Bananas get in the pitch and the idea of treating the Savannah Bananas presentations as a spectacle that will never be completed. Jesse shared details of how they keep their shows fresh and entertaining, the attractions that didn't work very well, and his constantly exploring and trying new things mindset. 


    Plus, Jesse talks about his mentors, what to expect from the Bananas in the future, and so much more.


    In This Episode, You Will Learn:

    • Fans first, entertainment always. Jesse talks about Fans First Entertainment's mantra (2:52)
    • About Jesse's "obsession" with creating unique experiences (6:33)
    • Jesse talks about the importance and benefits of having a clear vision (11:45)
    • How to turn an idea into the fuel for your entire business (15:52)
    • Work your idea muscle every day (21:21)


    Resources:


    Connect with Jesse:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     If you are a baseball fan and have never seen a coach breakdancing in the middle of a game, an umpire dancing before calling a play, or a male cheerleading team, you don't know the Savannah Bananas. And that, my friend, means you are missing a lot. 


    In this episode, I'm delighted to welcome Jesse Cole, Founder of Fans First Entertainment and owner and operator of the Savannah Bananas. Jesse is also the author of "Fans first" and "Find your yellow tux," "Banana Ball," and a Keynote Speaker who dedicated most of his life to creating extraordinary and unique experiences for the fans. 


    Throughout our conversation, we talk about Jesse's commitment to creating memorable experiences every time the Bananas get in the pitch and the idea of treating the Savannah Bananas presentations as a spectacle that will never be completed. Jesse shared details of how they keep their shows fresh and entertaining, the attractions that didn't work very well, and his constantly exploring and trying new things mindset. 


    Plus, Jesse talks about his mentors, what to expect from the Bananas in the future, and so much more.


    In This Episode, You Will Learn:

    • Fans first, entertainment always. Jesse talks about Fans First Entertainment's mantra (2:52)
    • About Jesse's "obsession" with creating unique experiences (6:33)
    • Jesse talks about the importance and benefits of having a clear vision (11:45)
    • How to turn an idea into the fuel for your entire business (15:52)
    • Work your idea muscle every day (21:21)


    Resources:


    Connect with Jesse:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Seven Proven Marketing Methods with Jimmy Lea Seven Proven Marketing Methods with Jimmy Lea Tue, 24 Jan 2023 10:00:40 GMT 41:25 63c903fafcf9f40011fd271b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/seven-proven-marketing-methods-with-jimmy-lea 63c903fafcf9f40011fd271b 616b806ba5607c00121c2ec2 seven-proven-marketing-methods-with-jimmy-lea full 65 Many shop owners think there is a right time to turn off their marketing. There is not; you should never turn off your marketing! But that is just one of the many misconceptions about marketing and how it can improve your car repair shop. 


    In this episode, Jimmy Lea revisits us to share seven proven marketing methods to help you take your business to the next level. Jimmy is a colleague, friend, and product evangelist at Kukui. 

    Jimmy loves to help car repair shop owners of all sizes and shapes invest wisely in their marketing efforts, track their ROI, and make the proper adjustments to guarantee their efforts.  


    Throughout our conversation, Jimmy explains why having a user-friendly, quick, and agile website is crucial, how to use Google ads, why they are so important, and how to communicate clearly with customers. We also talk about why we, as shop owners, must embrace technology, the importance of committing to social media, why you should use it mostly to build genuine relationships with your customers, and much more.  


    In This Episode, You Will Learn:

    • Why you should never turn off your marketing (3:22)
    • What kind of website should you get for your shop (6:32)
    • How Google Ads work and why you should invest in them (10:06)
    • Don't confuse your customers (20:01)
    • Don't get overly attached to your ZIP code (23:16)
    • Why exploiting the benefits of social media is an excellent idea (26:12)
    • Check your Google reviews and reply as soon as you can (32:13)


    Resources:


    Connect with Jimmy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Many shop owners think there is a right time to turn off their marketing. There is not; you should never turn off your marketing! But that is just one of the many misconceptions about marketing and how it can improve your car repair shop. 


    In this episode, Jimmy Lea revisits us to share seven proven marketing methods to help you take your business to the next level. Jimmy is a colleague, friend, and product evangelist at Kukui. 

    Jimmy loves to help car repair shop owners of all sizes and shapes invest wisely in their marketing efforts, track their ROI, and make the proper adjustments to guarantee their efforts.  


    Throughout our conversation, Jimmy explains why having a user-friendly, quick, and agile website is crucial, how to use Google ads, why they are so important, and how to communicate clearly with customers. We also talk about why we, as shop owners, must embrace technology, the importance of committing to social media, why you should use it mostly to build genuine relationships with your customers, and much more.  


    In This Episode, You Will Learn:

    • Why you should never turn off your marketing (3:22)
    • What kind of website should you get for your shop (6:32)
    • How Google Ads work and why you should invest in them (10:06)
    • Don't confuse your customers (20:01)
    • Don't get overly attached to your ZIP code (23:16)
    • Why exploiting the benefits of social media is an excellent idea (26:12)
    • Check your Google reviews and reply as soon as you can (32:13)


    Resources:


    Connect with Jimmy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Lead, Influence, and Trust Internal Customers with LeAnne Williamson How To Lead, Influence, and Trust Internal Customers with LeAnne Williamson Tue, 17 Jan 2023 10:00:47 GMT 38:40 63bfd1a5ff3d07001114dd07 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-lead-influence-and-trust-internal-customers-with-lean 63bfd1a5ff3d07001114dd07 616b806ba5607c00121c2ec2 how-to-lead-influence-and-trust-internal-customers-with-lean full 64 We all want to grow our businesses, influence our internal customers and help them develop, grow, and become better professionals. But how many of us are prepared to delegate and trust our team members' decisions? 


    Today, I'm joined by the fantastic LeAnne Williamson. She is an Executive Coach, Advanced Certified Profit First Professional, Certified Engagement Coach, DEI Certified, and Consultant at Automotive Training Institute. She also writes for Motor Age and for the ATI Blog. Besides her formal education, LeAnne is passionate about personal development and is constantly honing her craft by studying with some of the greatest, like Bob Proctor, Tony Robbins, and Robert Kiyosaki, to name a few. 


    Throughout our conversation, LeAnne dissects and explains leadership, what practices lead to an enticing, productive, and stimulating leadership style, and why so many shop owners struggle with delegating. We also discuss the importance of trust and accountability to achieve empowering levels of leadership, how to break old habits, and much more. 


    In This Episode, You Will Learn:

    • A bit about LeAnne's background and why she is so passionate about leadership (2:43)
    • Leadership is an influence process (7:25)
    • The four styles of leadership (8:13)
    • An advice for shop owners who can't let go of making all the decisions (14:43)
    • Learn to embrace and accept change (17:30)
    • You can always squeeze in some personal development training in your schedule (21:05)
    • Sometimes, shop owners get in the way of their internal customers (26:03)
    • Is advice always welcome? (34:05)


    Resources:


    Connect with LeAnne:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We all want to grow our businesses, influence our internal customers and help them develop, grow, and become better professionals. But how many of us are prepared to delegate and trust our team members' decisions? 


    Today, I'm joined by the fantastic LeAnne Williamson. She is an Executive Coach, Advanced Certified Profit First Professional, Certified Engagement Coach, DEI Certified, and Consultant at Automotive Training Institute. She also writes for Motor Age and for the ATI Blog. Besides her formal education, LeAnne is passionate about personal development and is constantly honing her craft by studying with some of the greatest, like Bob Proctor, Tony Robbins, and Robert Kiyosaki, to name a few. 


    Throughout our conversation, LeAnne dissects and explains leadership, what practices lead to an enticing, productive, and stimulating leadership style, and why so many shop owners struggle with delegating. We also discuss the importance of trust and accountability to achieve empowering levels of leadership, how to break old habits, and much more. 


    In This Episode, You Will Learn:

    • A bit about LeAnne's background and why she is so passionate about leadership (2:43)
    • Leadership is an influence process (7:25)
    • The four styles of leadership (8:13)
    • An advice for shop owners who can't let go of making all the decisions (14:43)
    • Learn to embrace and accept change (17:30)
    • You can always squeeze in some personal development training in your schedule (21:05)
    • Sometimes, shop owners get in the way of their internal customers (26:03)
    • Is advice always welcome? (34:05)


    Resources:


    Connect with LeAnne:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Turn Satisfied Employees Into Engaged Internal Customers with Don Rheem How To Turn Satisfied Employees Into Engaged Internal Customers with Don Rheem Tue, 10 Jan 2023 10:00:34 GMT 32:17 63b7f0801043e00011afd919 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-turn-satisfied-employees-into-engaged-internal-custom 63b7f0801043e00011afd919 616b806ba5607c00121c2ec2 how-to-turn-satisfied-employees-into-engaged-internal-custom full 63 Many shop owners make conscious and sincere efforts to keep their internal customers happy or satisfied, yet their retention rates keep dropping. Pizza parties and scratch-offs might get employees happy, but to get engaged employees who feel appreciated and valued, managers and shop owners need to do a bit more than that. 


    In today's episode, I welcome Don Rheem to explain how neuroscience and behavioral science can help shop owners and managers to create engaged internal customers, increase retention rates and productivity, and transform the workplace. 


    Don is an Author, Keynote and TEDx speaker, Culture Changer, and Founder and CEO of E3 Solutions. In his book, "Thrive by design," Don analyzes internal customers' performance from a brain-based perspective and offers tips and insights on increasing production and boosting engagement at a neurological level. Don was also a Technical Consultant to the Science, Technology, and Space Committee in the US House of Representatives and an Adviser to the Secretary of the US Department of Health and Human Services.


    Throughout our conversation, Don explains the difference between having happy and engaged employees and why the latter should be every shop owner's goal. We cover the reasons behind "the great resignation" or "the big quit" and how to avoid suffering from it by building solid teams. We also discuss how to prepare managers and team leaders to generate cohesion among their groups, the importance of measuring results, and much more. 


    In This Episode, You Will Learn:

    • A bit about Don and his passion for neuroscience (3:11)
    • Why pizza and scratch-offs won't do the trick (even though they'll increase happiness and satisfaction) (6:57)
    • The importance of making internal customers feel valued for more than the work they produce (10:56)
    • Why are so many Americans quitting their jobs (14:36)
    • "I can't take this anymore; guess what? I don't" (15:13)
    • How to stop "the great resignation" at your shop (21:53)
    • You can't manage what you don't measure (25:05)


    Resources:


    Connect with Don:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Many shop owners make conscious and sincere efforts to keep their internal customers happy or satisfied, yet their retention rates keep dropping. Pizza parties and scratch-offs might get employees happy, but to get engaged employees who feel appreciated and valued, managers and shop owners need to do a bit more than that. 


    In today's episode, I welcome Don Rheem to explain how neuroscience and behavioral science can help shop owners and managers to create engaged internal customers, increase retention rates and productivity, and transform the workplace. 


    Don is an Author, Keynote and TEDx speaker, Culture Changer, and Founder and CEO of E3 Solutions. In his book, "Thrive by design," Don analyzes internal customers' performance from a brain-based perspective and offers tips and insights on increasing production and boosting engagement at a neurological level. Don was also a Technical Consultant to the Science, Technology, and Space Committee in the US House of Representatives and an Adviser to the Secretary of the US Department of Health and Human Services.


    Throughout our conversation, Don explains the difference between having happy and engaged employees and why the latter should be every shop owner's goal. We cover the reasons behind "the great resignation" or "the big quit" and how to avoid suffering from it by building solid teams. We also discuss how to prepare managers and team leaders to generate cohesion among their groups, the importance of measuring results, and much more. 


    In This Episode, You Will Learn:

    • A bit about Don and his passion for neuroscience (3:11)
    • Why pizza and scratch-offs won't do the trick (even though they'll increase happiness and satisfaction) (6:57)
    • The importance of making internal customers feel valued for more than the work they produce (10:56)
    • Why are so many Americans quitting their jobs (14:36)
    • "I can't take this anymore; guess what? I don't" (15:13)
    • How to stop "the great resignation" at your shop (21:53)
    • You can't manage what you don't measure (25:05)


    Resources:


    Connect with Don:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Befriend Internal Customers And Keep Things Business Oriented with Greg Marks How To Befriend Internal Customers And Keep Things Business Oriented with Greg Marks Tue, 03 Jan 2023 10:00:28 GMT 29:47 63a01f56b0a8210010b552ae false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-befriend-internal-customers-and-keep-things-business- 63a01f56b0a8210010b552ae 616b806ba5607c00121c2ec2 how-to-befriend-internal-customers-and-keep-things-business- full 62 Having a family atmosphere in your shop makes everything smoother; it creates a great work environment and strengthens relationships, trust, and efficiency. It sounds simple, yet it is not so easy to get.  


    In this episode, we chat with Greg Marks, Owner, Technician, and Advisor at Marks Automotive in Jasper, Alabama. Greg's shop is known not only for its top-notch quality service but also for its unique culture. The work environment Greg created at Marks Automotive since the company started in 2013 is light, fun to be in, and inviting. 


    Throughout our conversation, we delve into how Greg and his team created a family-like work environment and the challenges they had to overcome along the way. We also talk about how challenging it can be to establish boundaries and a boss/employee relationship while, at the same time, nurturing an honest friendship. 


    Plus, Greg talks about the importance of training and developing internal customers, his journey of developing a second in command for his shop and the advantages of it, and so much more. 


    In This Episode, You Will Learn:

    • About Marks Automotive family atmosphere and its creation (2:09)
    • How to build solid boundaries while nurturing your friendship with internal customers (4:13)
    • How to be ready to have difficult conversations (7:17)
    • Greg's experiences developing a second in command (12:18)
    • Trust but verify, always (21:40)
    • How having a second in command improved Greg's personal and professional life (23:01)


    Resources:


    Connect with Greg:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Having a family atmosphere in your shop makes everything smoother; it creates a great work environment and strengthens relationships, trust, and efficiency. It sounds simple, yet it is not so easy to get.  


    In this episode, we chat with Greg Marks, Owner, Technician, and Advisor at Marks Automotive in Jasper, Alabama. Greg's shop is known not only for its top-notch quality service but also for its unique culture. The work environment Greg created at Marks Automotive since the company started in 2013 is light, fun to be in, and inviting. 


    Throughout our conversation, we delve into how Greg and his team created a family-like work environment and the challenges they had to overcome along the way. We also talk about how challenging it can be to establish boundaries and a boss/employee relationship while, at the same time, nurturing an honest friendship. 


    Plus, Greg talks about the importance of training and developing internal customers, his journey of developing a second in command for his shop and the advantages of it, and so much more. 


    In This Episode, You Will Learn:

    • About Marks Automotive family atmosphere and its creation (2:09)
    • How to build solid boundaries while nurturing your friendship with internal customers (4:13)
    • How to be ready to have difficult conversations (7:17)
    • Greg's experiences developing a second in command (12:18)
    • Trust but verify, always (21:40)
    • How having a second in command improved Greg's personal and professional life (23:01)


    Resources:


    Connect with Greg:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         A Miracle From God with Lee Anderson A Miracle From God with Lee Anderson Tue, 27 Dec 2022 10:00:59 GMT 37:07 63a01f0aceef4600112f0dd2 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/a-miracle-from-god-with-lee-anderson 63a01f0aceef4600112f0dd2 616b806ba5607c00121c2ec2 a-miracle-from-god-with-lee-anderson full 61 The world can be a hateful place, yet luckily, there are people out there showing us that you don't have to be upset or hostile all the time. Meet Lee Anderson, Service Manager at Integrity Auto Care in South Beloit, Illinois, and the protagonist of a unique, inspiring, and touching story. 


    In today's special episode, we delve into an unknown side of adoption, how Lee and his wife Brittany navigated it after struggling with infertility for over 15 years, and how they manifested the arrival of his son, Asher. Lee also talks about the risks parents might face by going for adoption by themselves, how to avoid being scammed and the safest ways of going through adoption's emotional rollercoaster. 


    Plus, Lee shared details of the exhausting process of "speed dating" birth mommas to find the perfect match and adoption requirements; he explained the difference between close and open adoptions and so much more. 


    In This Episode, You Will Learn:

    • A bit about Lee and his wife's background story (4:19)
    • The excruciating process of "speed dating" birth mommas (8:13)
    • Lee and Brittany get their miracle from God (11:23)
    • Lee's advice for parents seeking to adopt a child (17:19)
    • What to avoid when thinking of adopting (29:05)


    Resources:


    Connect with Lee:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The world can be a hateful place, yet luckily, there are people out there showing us that you don't have to be upset or hostile all the time. Meet Lee Anderson, Service Manager at Integrity Auto Care in South Beloit, Illinois, and the protagonist of a unique, inspiring, and touching story. 


    In today's special episode, we delve into an unknown side of adoption, how Lee and his wife Brittany navigated it after struggling with infertility for over 15 years, and how they manifested the arrival of his son, Asher. Lee also talks about the risks parents might face by going for adoption by themselves, how to avoid being scammed and the safest ways of going through adoption's emotional rollercoaster. 


    Plus, Lee shared details of the exhausting process of "speed dating" birth mommas to find the perfect match and adoption requirements; he explained the difference between close and open adoptions and so much more. 


    In This Episode, You Will Learn:

    • A bit about Lee and his wife's background story (4:19)
    • The excruciating process of "speed dating" birth mommas (8:13)
    • Lee and Brittany get their miracle from God (11:23)
    • Lee's advice for parents seeking to adopt a child (17:19)
    • What to avoid when thinking of adopting (29:05)


    Resources:


    Connect with Lee:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The B-side of Holidays with Mike Warren The B-side of Holidays with Mike Warren Tue, 20 Dec 2022 10:00:54 GMT 31:49 639adb51b090f900129811ba false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-b-side-of-holidays-with-mike-warren 639adb51b090f900129811ba 616b806ba5607c00121c2ec2 the-b-side-of-holidays-with-mike-warren full 60 The holidays are, for most people, a reason to gather with their loved ones and celebrate. But for many people, Christmas and New Year's eve are two of the most triggering weeks of the year. 


    In today's episode, Mike Warren visits us to talk about the side of the holidays no one wants to discuss: a lot of people suffer during this time of the year. Mike is an Executive Coach at ATI, and an active member of the Christian recovery group, Celebrate Recovery.


    Mike brings our attention to the other side of the holidays, how they affect those dealing with addictions, the loss of a loved one, or even those just trying to avoid unhealthy foods. He also talks about how the expectations around the holidays are massive triggers for many people and the importance of establishing solid and healthy boundaries. 


    Plus, Mike shares some tips for practicing acceptance, serving others, and much more. 


    In This Episode, You Will Learn:

    • Some of the reasons why holidays are tough for many people (4:55)
    • Sometimes, people from our family of origin are the most difficult people to deal with (9:31)
    • We don't have to participate in every discussion we are invited to (13:30)
    • The multiple benefits of practicing gratitude (21:40)
    • Why we should stop glamourizing alcohol (26:20)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The holidays are, for most people, a reason to gather with their loved ones and celebrate. But for many people, Christmas and New Year's eve are two of the most triggering weeks of the year. 


    In today's episode, Mike Warren visits us to talk about the side of the holidays no one wants to discuss: a lot of people suffer during this time of the year. Mike is an Executive Coach at ATI, and an active member of the Christian recovery group, Celebrate Recovery.


    Mike brings our attention to the other side of the holidays, how they affect those dealing with addictions, the loss of a loved one, or even those just trying to avoid unhealthy foods. He also talks about how the expectations around the holidays are massive triggers for many people and the importance of establishing solid and healthy boundaries. 


    Plus, Mike shares some tips for practicing acceptance, serving others, and much more. 


    In This Episode, You Will Learn:

    • Some of the reasons why holidays are tough for many people (4:55)
    • Sometimes, people from our family of origin are the most difficult people to deal with (9:31)
    • We don't have to participate in every discussion we are invited to (13:30)
    • The multiple benefits of practicing gratitude (21:40)
    • Why we should stop glamourizing alcohol (26:20)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Create Achievable Goals For Your Business with Don Walter How To Create Achievable Goals For Your Business with Don Walter Tue, 13 Dec 2022 10:00:26 GMT 37:27 6391a8e996d14800110cd23a false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-create-achievable-goals-for-your-business-with-don-wa 6391a8e996d14800110cd23a 616b806ba5607c00121c2ec2 how-to-create-achievable-goals-for-your-business-with-don-wa full 59 What kind of business do you want to have one year from now? 


    In this episode, the amazing Don Walter visits us to share some of his vast experience in the automotive industry and invites us to take a minute and think about our next year's goals. Don has done everything, been everywhere, and seen everything in the industry. Now he is a Certified Executive Coach and Profit First Professional at ATI, where he mentors shop owners to help them achieve their greatest potential.


    We discuss the importance of creating ambitious, measurable, trackable, and simple goals. We analyze the "blanket mentality," the need to defy the "we've always done things this way" trap, and why the "we'll never be able to do something like that" type of mindset will always hold back your business growth.


    Don also explains why we must avoid being reactionary and plan ahead, how to attract and retain talent, and how to stop blaming every holiday in the calendar for your shop's lack of growth. Plus, we talk about focusing on the biggest picture for your shop, the crucial importance of scheduling training for your internal customer, and more.


    In This Episode, You Will Learn:

    • How to create a simple yet measurable, trackable, and ambitious plan for next year (2:51)
    • What is the blanket mentality, and how can we avoid having it (6:44)
    • Why it is crucial to challenge the "we've always done things this way" type of mentality (14:02)
    • What is your retention plan for next year? (18:46)
    • How to avoid falling into the monthly excuses for not making enough revenue (26:17)
    • Why the "I have enough money" statement is one of the silliest things a shop owner can say (31:25)


    Connect with Don:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     What kind of business do you want to have one year from now? 


    In this episode, the amazing Don Walter visits us to share some of his vast experience in the automotive industry and invites us to take a minute and think about our next year's goals. Don has done everything, been everywhere, and seen everything in the industry. Now he is a Certified Executive Coach and Profit First Professional at ATI, where he mentors shop owners to help them achieve their greatest potential.


    We discuss the importance of creating ambitious, measurable, trackable, and simple goals. We analyze the "blanket mentality," the need to defy the "we've always done things this way" trap, and why the "we'll never be able to do something like that" type of mindset will always hold back your business growth.


    Don also explains why we must avoid being reactionary and plan ahead, how to attract and retain talent, and how to stop blaming every holiday in the calendar for your shop's lack of growth. Plus, we talk about focusing on the biggest picture for your shop, the crucial importance of scheduling training for your internal customer, and more.


    In This Episode, You Will Learn:

    • How to create a simple yet measurable, trackable, and ambitious plan for next year (2:51)
    • What is the blanket mentality, and how can we avoid having it (6:44)
    • Why it is crucial to challenge the "we've always done things this way" type of mentality (14:02)
    • What is your retention plan for next year? (18:46)
    • How to avoid falling into the monthly excuses for not making enough revenue (26:17)
    • Why the "I have enough money" statement is one of the silliest things a shop owner can say (31:25)


    Connect with Don:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Repairing the Automotive Industry with Gilda Dyckman, Denise Stanley, Chris Cozad, and Frank Leutz Repairing the Automotive Industry with Gilda Dyckman, Denise Stanley, Chris Cozad, and Frank Leutz Tue, 06 Dec 2022 10:00:11 GMT 56:58 6389b9cea986f30012b97b2a false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/repairing-the-automotive-industry-with-gilda-dyckman-denise- 6389b9cea986f30012b97b2a 616b806ba5607c00121c2ec2 repairing-the-automotive-industry-with-gilda-dyckman-denise- full 58 Why are successful shop owners in the automotive industry treated differently from successful entrepreneurs or business owners?


    In today's special episode, I'm joined by Gilda Dyckman, owner of Cars Muffler & Automotive; Denise Stanley, owner of Quality Automotive; Chris Cozad, President at Alternative Auto Care; and Frank Leutz, Marketing Director at Desert Car Care and host of the Wrench Nation podcast. We gathered this exceptional panel to discuss some of the automotive industry's biggest flaws. 


    We discuss the ridiculous questions shop owners get asked daily, the crucial role of mentorship, and the lack of diversity in the industry. We also analyze how to solve the lack of female presence among technicians, overcome "the grease monkey" stereotype, the cultural and generational factors that influence young people to join the industry, and much more. 


    In This Episode, You Will Learn:

    • About the advantages and disadvantages of being a man in the automotive industry (5:25)
    • How to react to: Can I talk with the person making the decisions here? (12:04)
    • The automotive industry's lack of representation (17:28)
    • How to overcome "the grease monkey" stereotype (27:37)
    • We must stop blaming the industry (37:01)
    • We should keep the doors open, but we must open our hearts (44:58)


    Connect with today's guests on LinkedIn:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Why are successful shop owners in the automotive industry treated differently from successful entrepreneurs or business owners?


    In today's special episode, I'm joined by Gilda Dyckman, owner of Cars Muffler & Automotive; Denise Stanley, owner of Quality Automotive; Chris Cozad, President at Alternative Auto Care; and Frank Leutz, Marketing Director at Desert Car Care and host of the Wrench Nation podcast. We gathered this exceptional panel to discuss some of the automotive industry's biggest flaws. 


    We discuss the ridiculous questions shop owners get asked daily, the crucial role of mentorship, and the lack of diversity in the industry. We also analyze how to solve the lack of female presence among technicians, overcome "the grease monkey" stereotype, the cultural and generational factors that influence young people to join the industry, and much more. 


    In This Episode, You Will Learn:

    • About the advantages and disadvantages of being a man in the automotive industry (5:25)
    • How to react to: Can I talk with the person making the decisions here? (12:04)
    • The automotive industry's lack of representation (17:28)
    • How to overcome "the grease monkey" stereotype (27:37)
    • We must stop blaming the industry (37:01)
    • We should keep the doors open, but we must open our hearts (44:58)


    Connect with today's guests on LinkedIn:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Two Blessings In Disguise with Gilda Dyckman Two Blessings In Disguise with Gilda Dyckman Tue, 29 Nov 2022 10:00:53 GMT 32:46 637f2f6ebe25300011858c99 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/two-blessings-in-disguise-with-gilda-dyckman 637f2f6ebe25300011858c99 616b806ba5607c00121c2ec2 two-blessings-in-disguise-with-gilda-dyckman full 57 Today's episode is special in the whole extension of the word because Gilda Dyckman joins us to tell the story of her identical twins, Troy and Brent. 


    The twins, now 22, were blessed with an autism diagnosis, and since they arrived in Gilda and her husband's lives, they did nothing but bring joy, good laughs, and tons of teachings about love, empathy, patience, and compassion. 


    Gilda has owned Cars Muffler & Automotive since 1996, where she recently hired Brent to help her with filing and reconciling statements. 


    Throughout our conversation, Gilda shares details of the twins' journey to incorporate into the American workforce. The challenges they face to get a job and the bitter flavor of negatives from shop owners who (sometimes) can't grasp the value exceptional adults can add to their businesses. Gilda also debunks some myths about the supposed dangers of hiring special people, explains why sometimes an autistic person might be perfect for specific jobs, and so much more.  


    In This Episode, You Will Learn:

    • A bit about Gilda's challenging and fun journey (3:31)
    • Some differences between Troy and Brent (6:25)
    • A proposal Brent had to think about for a couple of days (10:33)
    • What are ILS and Tailor Services, and how do they work (17:21)
    • How Trey and Brent changed life also at Cars Muffler & Automotive (23:08)
    • Why hiring exceptional adults is an excellent idea (27:04)


    Resources:

    • Cars Muffler & Automotive website
    • Collective Social Services website. Regional Centers in California


    Connect with Gilda:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Today's episode is special in the whole extension of the word because Gilda Dyckman joins us to tell the story of her identical twins, Troy and Brent. 


    The twins, now 22, were blessed with an autism diagnosis, and since they arrived in Gilda and her husband's lives, they did nothing but bring joy, good laughs, and tons of teachings about love, empathy, patience, and compassion. 


    Gilda has owned Cars Muffler & Automotive since 1996, where she recently hired Brent to help her with filing and reconciling statements. 


    Throughout our conversation, Gilda shares details of the twins' journey to incorporate into the American workforce. The challenges they face to get a job and the bitter flavor of negatives from shop owners who (sometimes) can't grasp the value exceptional adults can add to their businesses. Gilda also debunks some myths about the supposed dangers of hiring special people, explains why sometimes an autistic person might be perfect for specific jobs, and so much more.  


    In This Episode, You Will Learn:

    • A bit about Gilda's challenging and fun journey (3:31)
    • Some differences between Troy and Brent (6:25)
    • A proposal Brent had to think about for a couple of days (10:33)
    • What are ILS and Tailor Services, and how do they work (17:21)
    • How Trey and Brent changed life also at Cars Muffler & Automotive (23:08)
    • Why hiring exceptional adults is an excellent idea (27:04)


    Resources:

    • Cars Muffler & Automotive website
    • Collective Social Services website. Regional Centers in California


    Connect with Gilda:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Everything You Need To Know About Your Auto Policy with Richard Sharman - Part 2 Everything You Need To Know About Your Auto Policy with Richard Sharman - Part 2 Tue, 15 Nov 2022 10:00:10 GMT 31:49 636cb9666d495300119b5727 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/everything-you-need-to-know-about-your-auto-policy-with-rich 636cb9666d495300119b5727 616b806ba5607c00121c2ec2 everything-you-need-to-know-about-your-auto-policy-with-rich full 55 How familiar are you with your personal auto policy? 


    This week, on the second and last part of the two-part series on insurance, Richard Sharman joins us again to talk about everything you must (or at least should) know about your auto policy. From how it looks and what it's written on it to State limits coverage and exclusions, Richard unravels every detail you must be aware of to avoid getting caught off guard when accidents hit. 


    Plus, Richard goes through an auto policy declaration page, comprehensive and collision limits, and what happens with medical bills if you hit your car while driving an uninsured passenger. We also talk about deductibles and exclusions and what you should know before handing your car keys to an internal customer to get something for you real quick. 


    So buckle up and get your reading glasses because today, we dive right into the small prints of your personal auto policy. 


    In This Episode, You Will Learn:

    Do States have coverage limits? (3:39)

    What happens when someone gets hurt in your vehicle (6:31)

    What are comprehensive and collision limits? (8:38)

    Does carrying the minimum protect you from being sued for larger amounts? (14:55)

    A quick auto policy breakdown (21:03)

    Some details of exclusions under liability to others (24:06)


    Let's connect:

    LinkedIn

    Facebook

    Email: mopodcast@autotraining.net

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     How familiar are you with your personal auto policy? 


    This week, on the second and last part of the two-part series on insurance, Richard Sharman joins us again to talk about everything you must (or at least should) know about your auto policy. From how it looks and what it's written on it to State limits coverage and exclusions, Richard unravels every detail you must be aware of to avoid getting caught off guard when accidents hit. 


    Plus, Richard goes through an auto policy declaration page, comprehensive and collision limits, and what happens with medical bills if you hit your car while driving an uninsured passenger. We also talk about deductibles and exclusions and what you should know before handing your car keys to an internal customer to get something for you real quick. 


    So buckle up and get your reading glasses because today, we dive right into the small prints of your personal auto policy. 


    In This Episode, You Will Learn:

    Do States have coverage limits? (3:39)

    What happens when someone gets hurt in your vehicle (6:31)

    What are comprehensive and collision limits? (8:38)

    Does carrying the minimum protect you from being sued for larger amounts? (14:55)

    A quick auto policy breakdown (21:03)

    Some details of exclusions under liability to others (24:06)


    Let's connect:

    LinkedIn

    Facebook

    Email: mopodcast@autotraining.net

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Don't Wait Until the Palm Tree Falls Into Your Car! with Richard Sharman - Part 1]]> Tue, 08 Nov 2022 10:00:10 GMT 38:21 636385c4fd56850012782a6c false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/dont-wait-until-the-palm-tree-falls-into-your-car-with-richa 636385c4fd56850012782a6c 616b806ba5607c00121c2ec2 dont-wait-until-the-palm-tree-falls-into-your-car-with-richa full 54 Most shop owners and virtually anyone who gets insurance are reluctant to go through policies' thousands of small print pages; they kind of "just trust." 


    In today's episode, we are educated by Richard Sharman on all things insurance. Richard is an Executive Coach at ATI with over 40 years of experience in the auto collision industry and insurance claims professions. He explains what to look for in policies' tiny print, how to spot the best collision shop and the importance of having a claim set. 


    We also learn how to evaluate if we are either under or over-insured, about stackable and non-stackable deductibles, and the use of recycled parts in repairs. Plus, we go through many real-life examples of how insurance companies respond, the number of estimates we need to provide to insurance companies when an accident happens, and so much more. 


    In This Episode, You Will Learn:

    • Do you know if you are over or under-insured? (3:28)
    • Who's to blame when a disadvantageous policy is sold to you? (5:47)
    • Why you should have a claim set (9:39)
    • What happens if a palm tree falls into your car (13:02)
    • Can they use recycled parts to repair your vehicle? (23:40)
    • A bit about policyholders' duties (29:24)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Most shop owners and virtually anyone who gets insurance are reluctant to go through policies' thousands of small print pages; they kind of "just trust." 


    In today's episode, we are educated by Richard Sharman on all things insurance. Richard is an Executive Coach at ATI with over 40 years of experience in the auto collision industry and insurance claims professions. He explains what to look for in policies' tiny print, how to spot the best collision shop and the importance of having a claim set. 


    We also learn how to evaluate if we are either under or over-insured, about stackable and non-stackable deductibles, and the use of recycled parts in repairs. Plus, we go through many real-life examples of how insurance companies respond, the number of estimates we need to provide to insurance companies when an accident happens, and so much more. 


    In This Episode, You Will Learn:

    • Do you know if you are over or under-insured? (3:28)
    • Who's to blame when a disadvantageous policy is sold to you? (5:47)
    • Why you should have a claim set (9:39)
    • What happens if a palm tree falls into your car (13:02)
    • Can they use recycled parts to repair your vehicle? (23:40)
    • A bit about policyholders' duties (29:24)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Transparency and Development, The GPS of Business Growth with Chuck Lafferty Transparency and Development, The GPS of Business Growth with Chuck Lafferty Tue, 01 Nov 2022 10:00:26 GMT 40:31 635b8a047d15c30011894675 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/transparency-and-development-the-gps-of-business-growth-with 635b8a047d15c30011894675 616b806ba5607c00121c2ec2 transparency-and-development-the-gps-of-business-growth-with full 53 When investing in our business, we should look at three main components: improve our marketing, how the company looks, and most importantly, how it operates. Almost every shop owner ignores a crucial part of that third component: developing internal customers. 


    Today, Chuck Lafferty visits us to share his thoughts on the importance of developing our team members, why it is crucial, and the best ways of doing so. Chuck talks about his journey as a leader and the learnings he got along the way that made him realize the importance of developing employees. 


    We also discuss the true meaning of servant leadership, what type of internal customers are harder to develop, the importance of having our teams under constant development, and so much more. 


    In This Episode, You Will Learn:

    • About Chuck and his journey and growth as a leader in the automotive industry (3:43)
    • Why developing your internal customers is the best kind of investment (8:31)
    • Pulling people out of production to grow the business (11:41)
    • The importance of fluent communication and feedback (21:14)
    • Is it possible to develop "a rock"? (26:43)


    Connect with Chuck:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     When investing in our business, we should look at three main components: improve our marketing, how the company looks, and most importantly, how it operates. Almost every shop owner ignores a crucial part of that third component: developing internal customers. 


    Today, Chuck Lafferty visits us to share his thoughts on the importance of developing our team members, why it is crucial, and the best ways of doing so. Chuck talks about his journey as a leader and the learnings he got along the way that made him realize the importance of developing employees. 


    We also discuss the true meaning of servant leadership, what type of internal customers are harder to develop, the importance of having our teams under constant development, and so much more. 


    In This Episode, You Will Learn:

    • About Chuck and his journey and growth as a leader in the automotive industry (3:43)
    • Why developing your internal customers is the best kind of investment (8:31)
    • Pulling people out of production to grow the business (11:41)
    • The importance of fluent communication and feedback (21:14)
    • Is it possible to develop "a rock"? (26:43)


    Connect with Chuck:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Forever WOW Experience Approach with Charlene Parlett The Forever WOW Experience Approach with Charlene Parlett Tue, 25 Oct 2022 09:00:58 GMT 39:12 635100404c046600110f16b9 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-forever-wow-experience-approach-with-charlene-parlett 635100404c046600110f16b9 616b806ba5607c00121c2ec2 the-forever-wow-experience-approach-with-charlene-parlett full 52 When new customers visit a shop, the unwritten rule is to give them the best treatment possible, providing that potential new client with a WOW experience. If the experience is satisfying enough, the new customer will undoubtedly recommend that shop to friends and close ones. Still, what about the second, third, or fourth time that same customer visits the shop? 


    In today's episode, Charlene Parlett joins us to unravel precisely where most business and shop owners fail when creating memorable customer experiences. 


    Charlene is an Executive, Leadership, Confidence, and Life Coach, passionate about helping business owners and their clients reach their dreams and accomplish their goals. Charlene is also a Certified Profit First Professional and an eternal student who loves to keep herself constantly learning. 


    Throughout our conversation, Charlene shared a few examples of where most business owners drop the ball regarding client satisfaction and retention. We discuss the FWE (Forever WOW Experiences) approach and what should happen when customers visit our shop for the second time after a unique first experience. Charlene also shared her thoughts on providing internal customers with five-star experiences, some examples of businesses providing solid FWEs experiences, and so much more. 


    In This Episode, You Will Learn:

    • What is the FWE, and why should most businesses incorporate and systemize it (8:27)
    • Why customers should enjoy the same experience every time they visit our store (10:13)
    • Where do most business and shop owners drop the ball (16:28)
    • Consistency is critical in customer service (24:03)
    • You can't provide five-star treatment if you don't know how it looks like (27:19)
    • How much is the extra cost of delivering WOW experiences? (32:54)


    Connect with Charlene:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     When new customers visit a shop, the unwritten rule is to give them the best treatment possible, providing that potential new client with a WOW experience. If the experience is satisfying enough, the new customer will undoubtedly recommend that shop to friends and close ones. Still, what about the second, third, or fourth time that same customer visits the shop? 


    In today's episode, Charlene Parlett joins us to unravel precisely where most business and shop owners fail when creating memorable customer experiences. 


    Charlene is an Executive, Leadership, Confidence, and Life Coach, passionate about helping business owners and their clients reach their dreams and accomplish their goals. Charlene is also a Certified Profit First Professional and an eternal student who loves to keep herself constantly learning. 


    Throughout our conversation, Charlene shared a few examples of where most business owners drop the ball regarding client satisfaction and retention. We discuss the FWE (Forever WOW Experiences) approach and what should happen when customers visit our shop for the second time after a unique first experience. Charlene also shared her thoughts on providing internal customers with five-star experiences, some examples of businesses providing solid FWEs experiences, and so much more. 


    In This Episode, You Will Learn:

    • What is the FWE, and why should most businesses incorporate and systemize it (8:27)
    • Why customers should enjoy the same experience every time they visit our store (10:13)
    • Where do most business and shop owners drop the ball (16:28)
    • Consistency is critical in customer service (24:03)
    • You can't provide five-star treatment if you don't know how it looks like (27:19)
    • How much is the extra cost of delivering WOW experiences? (32:54)


    Connect with Charlene:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Why You Should Never Be Too Busy For Marketing with Dave Martin Why You Should Never Be Too Busy For Marketing with Dave Martin Tue, 18 Oct 2022 09:00:44 GMT 33:07 634d0c3a8bc62f0011ebf2b8 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/why-you-should-never-be-too-busy-for-marketing-with-dave-mar 634d0c3a8bc62f0011ebf2b8 616b806ba5607c00121c2ec2 why-you-should-never-be-too-busy-for-marketing-with-dave-mar full 51 The life of an auto repair shop owner is so fast-paced, so full of thousands of things to think about, that even if they try to squeeze in a couple of hours a week for marketing, they never can. 


    Meet Dave Martin, second-generation owner of Martin's AUTO REPAIR, a shop that has been in business for the last 51 years. After many years of thinking about investing more time and money in marketing and never finding a slot in his schedule to do it, he made a life-changing decision.  


    In this episode, we explore why most shop owners decide to "leave marketing for when they have more time" and why marketing vibes are taboo (ish) in the industry. Dave shares his experiences marketing his business, how he solved the issue of never having time for it, and some of the most creative campaigns he ran at Martin's AUTO REPAIR. 


    We also talk about setting the expectations correctly before starting a marketing campaign, the importance of measuring ROIs, and so much more. 



    In This Episode, You Will Learn:

    • About Dave and his role in the community (4:41)
    • Why do most shop owners feel they don't have time to market their businesses (8:47)
    • Consistency is everything in marketing (10:34)
    • How to create realistic expectations for your marketing strategies (16:31)
    • Thinking outside of the box and creating unique experiences for your customers (19:59)


    Resources:


    Connect with Dave:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The life of an auto repair shop owner is so fast-paced, so full of thousands of things to think about, that even if they try to squeeze in a couple of hours a week for marketing, they never can. 


    Meet Dave Martin, second-generation owner of Martin's AUTO REPAIR, a shop that has been in business for the last 51 years. After many years of thinking about investing more time and money in marketing and never finding a slot in his schedule to do it, he made a life-changing decision.  


    In this episode, we explore why most shop owners decide to "leave marketing for when they have more time" and why marketing vibes are taboo (ish) in the industry. Dave shares his experiences marketing his business, how he solved the issue of never having time for it, and some of the most creative campaigns he ran at Martin's AUTO REPAIR. 


    We also talk about setting the expectations correctly before starting a marketing campaign, the importance of measuring ROIs, and so much more. 



    In This Episode, You Will Learn:

    • About Dave and his role in the community (4:41)
    • Why do most shop owners feel they don't have time to market their businesses (8:47)
    • Consistency is everything in marketing (10:34)
    • How to create realistic expectations for your marketing strategies (16:31)
    • Thinking outside of the box and creating unique experiences for your customers (19:59)


    Resources:


    Connect with Dave:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Hurricanes, Real Heroes, and the Ones Who Keep America Going Hurricanes, Real Heroes, and the Ones Who Keep America Going Tue, 11 Oct 2022 09:00:24 GMT 19:34 6343cb5cb55ff0001103b3c8 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/hurricanes-real-heroes-and-the-ones-who-keep-america-going 6343cb5cb55ff0001103b3c8 616b806ba5607c00121c2ec2 hurricanes-real-heroes-and-the-ones-who-keep-america-going full 50 Today's episode proposal is slightly different as we still deal with Hurricane Ian's aftermath. The first sensation that comes to mind is gratitude for staying healthy and being so blessed. I've been lucky enough to stay safe, to have plenty of water and food, and to have my house barely touched by the Category 4 storm, with only minimal damage. 


    Still, as the city stands on its feet again, I thought it was a good idea to bring up some interesting facts that we only realize when things like a natural disaster force us to. 


    We go through the importance of checking and being on top of our insurance details. What should we be looking at, what are our deductibles, and how can we prepare so we are not surprised in the future? It is also a great chance to look at those who keep things going, recognize the underrated value of blue-collar workers, encourage our kids to work in the trades, and stop overestimating the importance of college degrees. Lastly, I invite you to ignore the cynical version of society we know and find and praise the real heroes, the good people. 


    In This Episode, You Will Learn:

    • Why it is crucial to pay attention to our insurance's details (3:18)
    • The underappreciated work of blue-collar workers and their job (5:15)
    • The heroes we deserve, and need (7:57)
    • About the need to spread positivity and actively look to help others (12:40)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Today's episode proposal is slightly different as we still deal with Hurricane Ian's aftermath. The first sensation that comes to mind is gratitude for staying healthy and being so blessed. I've been lucky enough to stay safe, to have plenty of water and food, and to have my house barely touched by the Category 4 storm, with only minimal damage. 


    Still, as the city stands on its feet again, I thought it was a good idea to bring up some interesting facts that we only realize when things like a natural disaster force us to. 


    We go through the importance of checking and being on top of our insurance details. What should we be looking at, what are our deductibles, and how can we prepare so we are not surprised in the future? It is also a great chance to look at those who keep things going, recognize the underrated value of blue-collar workers, encourage our kids to work in the trades, and stop overestimating the importance of college degrees. Lastly, I invite you to ignore the cynical version of society we know and find and praise the real heroes, the good people. 


    In This Episode, You Will Learn:

    • Why it is crucial to pay attention to our insurance's details (3:18)
    • The underappreciated work of blue-collar workers and their job (5:15)
    • The heroes we deserve, and need (7:57)
    • About the need to spread positivity and actively look to help others (12:40)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Retirement In the Mirror May Be Closer Than It Appears with Jim Groves Retirement In the Mirror May Be Closer Than It Appears with Jim Groves Tue, 04 Oct 2022 09:00:11 GMT 34:59 63354ec9559a970014e1bb76 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/retirement-in-the-mirror-may-be-closer-than-it-appears-with- 63354ec9559a970014e1bb76 616b806ba5607c00121c2ec2 retirement-in-the-mirror-may-be-closer-than-it-appears-with- full 49 Many shop owners' retirement plan is getting out of their business feet first. That is a plan, but it is not a good plan. Retirement is unavoidable, it may feel far away from now, but it'll come, and spoiler alert, it is not cheap. 


    In this episode, Jim Groves joins us to talk about the endgame, a sensitive subject that many business owners prefer to ignore or leave for later. Jim is a Sales Manager at ATI and a Senior Business Consultant and Instructor with over 25 years of experience in the automotive industry. 


    Throughout our conversation, Jim shared his thoughts on why business and shop owners should include building their retirement plans in their daily operations. He explained why it is so easy to be dragged by getting things done and forgetting about retirement and why it is not a good idea to "leave it for later."


    Jim also shared some real-world examples of how retirement might be a little bit more expensive than we think, the difficulties we might find in the future if we don't prepare ourselves properly, and much more. 


    In This Episode, You Will Learn:

    • How prepared are we for retirement? (2:53)
    • Leaving your business feet first is not a really good plan (4:03)
    • Who will pay for your hobbies when your business' revenue is not there? (9:10)
    • Retirement might be closer than you think (13:24)
    • When is the best time to start putting money aside for your retirement (18:19)
    • Have you thought about what a dollar from today will buy in 15, 20 years? (23:55)
    • Ignorance about retirement is not bliss (31:23)


    Connect with Jim:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Many shop owners' retirement plan is getting out of their business feet first. That is a plan, but it is not a good plan. Retirement is unavoidable, it may feel far away from now, but it'll come, and spoiler alert, it is not cheap. 


    In this episode, Jim Groves joins us to talk about the endgame, a sensitive subject that many business owners prefer to ignore or leave for later. Jim is a Sales Manager at ATI and a Senior Business Consultant and Instructor with over 25 years of experience in the automotive industry. 


    Throughout our conversation, Jim shared his thoughts on why business and shop owners should include building their retirement plans in their daily operations. He explained why it is so easy to be dragged by getting things done and forgetting about retirement and why it is not a good idea to "leave it for later."


    Jim also shared some real-world examples of how retirement might be a little bit more expensive than we think, the difficulties we might find in the future if we don't prepare ourselves properly, and much more. 


    In This Episode, You Will Learn:

    • How prepared are we for retirement? (2:53)
    • Leaving your business feet first is not a really good plan (4:03)
    • Who will pay for your hobbies when your business' revenue is not there? (9:10)
    • Retirement might be closer than you think (13:24)
    • When is the best time to start putting money aside for your retirement (18:19)
    • Have you thought about what a dollar from today will buy in 15, 20 years? (23:55)
    • Ignorance about retirement is not bliss (31:23)


    Connect with Jim:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Destructive Power of Toxic Employees with Keith Katz The Destructive Power of Toxic Employees with Keith Katz Tue, 27 Sep 2022 09:00:50 GMT 41:58 63316a4c5c2f9900130b1ca0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-destructive-power-of-toxic-employees-with-keith-katz 63316a4c5c2f9900130b1ca0 616b806ba5607c00121c2ec2 the-destructive-power-of-toxic-employees-with-keith-katz full 48 As shop owners, the price we pay for coping with toxic employees is higher than we think. Meet Keith Katz and learn about his story of dealing with a toxic employee for almost a year, which affected his business and health and made him lose several valuable internal customers. 


    Keith has been part of the automotive industry since 1981 and a shop owner since 1998, when he founded Quality Service Center in York, Pennsylvania. 


    We delve into why Keith hired this toxic employee in the first place, the time it took him to realize how this person was affecting his business and his health, and the red flags he ignored he most certainly won't neglect again. Keith depicts some typical toxic behaviors every shop owner should look for, shared examples of how dealing with this person affected him personally and professionally, and the feedback he got after letting the toxic employee go. 


    Keith also shared a beautiful message about friendship and an excellent example of how important it is to have someone in our corner, especially when we can't figure out why showing up at our own shop feels like torture. 


    In This Episode, You Will Learn:

    • How did the story of Keith and his toxic employee start (4:28)
    • The toxic environment's first victim. Keith loses a tenured internal customer (5:56)
    • How to spot a toxic employee before it is too late (7:39)
    • When toxic employees hold an entire organization hostage (12:19)
    • Why some shop owners maintain a toxic employee (16:49)
    • When we start hating going to work in our own shop (23:42)
    • As shop owners, sometimes we have to remember who makes the rules (30:12)
    • Sometimes, a friend's hug is all we need (32:58)


    Resources:

    Quality Service Center's website


    Connect with Keith:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     As shop owners, the price we pay for coping with toxic employees is higher than we think. Meet Keith Katz and learn about his story of dealing with a toxic employee for almost a year, which affected his business and health and made him lose several valuable internal customers. 


    Keith has been part of the automotive industry since 1981 and a shop owner since 1998, when he founded Quality Service Center in York, Pennsylvania. 


    We delve into why Keith hired this toxic employee in the first place, the time it took him to realize how this person was affecting his business and his health, and the red flags he ignored he most certainly won't neglect again. Keith depicts some typical toxic behaviors every shop owner should look for, shared examples of how dealing with this person affected him personally and professionally, and the feedback he got after letting the toxic employee go. 


    Keith also shared a beautiful message about friendship and an excellent example of how important it is to have someone in our corner, especially when we can't figure out why showing up at our own shop feels like torture. 


    In This Episode, You Will Learn:

    • How did the story of Keith and his toxic employee start (4:28)
    • The toxic environment's first victim. Keith loses a tenured internal customer (5:56)
    • How to spot a toxic employee before it is too late (7:39)
    • When toxic employees hold an entire organization hostage (12:19)
    • Why some shop owners maintain a toxic employee (16:49)
    • When we start hating going to work in our own shop (23:42)
    • As shop owners, sometimes we have to remember who makes the rules (30:12)
    • Sometimes, a friend's hug is all we need (32:58)


    Resources:

    Quality Service Center's website


    Connect with Keith:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         A Thousand and One Reasons To Share Metrics with Ken Martin A Thousand and One Reasons To Share Metrics with Ken Martin Tue, 20 Sep 2022 09:00:44 GMT 32:38 6322ddaa85cb8e0011f0b38c false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/a-thousand-and-one-reasons-to-share-metrics-with-ken-martin 6322ddaa85cb8e0011f0b38c 616b806ba5607c00121c2ec2 a-thousand-and-one-reasons-to-share-metrics-with-ken-martin full 47 Kenneth Martin joins us today to discuss a subject that is often treated as taboo by most shop owners and has the potential to literally take your business to the next level: metrics.


    Ken is a Process Mastery Instructor, Consultant, and Analyst at the Automotive Training Institute. He has over 35 years of experience in the industry and has owned a collision repair center for 17 years. He is also an I-CAR state chairman for Arizona and an I-CAR National Advisory Council Member.  


    In this episode, Ken shares why most shop owners should share their metrics with their internal customers and the multiple benefits of doing it. We learn why metrics are vital for businesses and why almost anyone is talking about them. Ken explains that by sharing our metrics with internal customers, we create a transparent and trustworthy environment and simultaneously increase their loyalty and productivity. 


    Ken also explains how sharing metrics brings teams together as a whole, makes reaching goals and objectives easier, and avoids the proliferation of damaging assumptions about how businesses profit and margins. 


    In This Episode, You Will Learn:

    • Why metrics are so vital for any company (2:18)
    • What sharing metrics with your internal customers can do for your business (3:39)
    • How sharing metrics can debunk wrong assumptions about you and your business (5:13)
    • How to make your internal customers know their voice is heard in the company (8:55)
    • How metrics can help you improve your incentives and compensations system (20:53)
    • Ken shares his thoughts on unproductive habits and how to get rid of them (25:41)


    Connect with Ken:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Kenneth Martin joins us today to discuss a subject that is often treated as taboo by most shop owners and has the potential to literally take your business to the next level: metrics.


    Ken is a Process Mastery Instructor, Consultant, and Analyst at the Automotive Training Institute. He has over 35 years of experience in the industry and has owned a collision repair center for 17 years. He is also an I-CAR state chairman for Arizona and an I-CAR National Advisory Council Member.  


    In this episode, Ken shares why most shop owners should share their metrics with their internal customers and the multiple benefits of doing it. We learn why metrics are vital for businesses and why almost anyone is talking about them. Ken explains that by sharing our metrics with internal customers, we create a transparent and trustworthy environment and simultaneously increase their loyalty and productivity. 


    Ken also explains how sharing metrics brings teams together as a whole, makes reaching goals and objectives easier, and avoids the proliferation of damaging assumptions about how businesses profit and margins. 


    In This Episode, You Will Learn:

    • Why metrics are so vital for any company (2:18)
    • What sharing metrics with your internal customers can do for your business (3:39)
    • How sharing metrics can debunk wrong assumptions about you and your business (5:13)
    • How to make your internal customers know their voice is heard in the company (8:55)
    • How metrics can help you improve your incentives and compensations system (20:53)
    • Ken shares his thoughts on unproductive habits and how to get rid of them (25:41)


    Connect with Ken:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Make Your Clients Forget The World Is On Fire with Mary Kelly How To Make Your Clients Forget The World Is On Fire with Mary Kelly Tue, 13 Sep 2022 09:00:28 GMT 48:02 6319998de5ebe80014e46aa3 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-make-your-clients-forget-the-world-is-on-fire-with-ma 6319998de5ebe80014e46aa3 616b806ba5607c00121c2ec2 how-to-make-your-clients-forget-the-world-is-on-fire-with-ma full 46 We are thrilled to welcome the inspiring Mary Kelly to the show for the second time. In this opportunity, she uses her superpower of boiling complex issues into simple ideas to discuss the concept of service and how we should think of it, taking into consideration the global, social, domestic, and economic issues that affect our customers' lives. 


    Mary is an accomplished writer and co-author of over 15 business, leadership, productivity, and personal finance books. She holds two P.h.Ds and two Master's Degrees, served 21 years on active duty in the Navy (retired as a Commander) and is a Hall of Fame Economic Leadership Speaker. 


    In this episode, we highlight the importance of solving the relational issues that might be affecting the quality of our customer service and how to avoid creating mere transactional relationships with them. Mary draws several practical ways of solving real problems that business owners face daily in their relationships with internal and external customers.


    Mary also shares her thoughts on "the war for talent," using the workplace to serve as our legacy, and using the customer's perspective when thinking of enhancing our customer service level. In addition, we discuss how challenging can be to assume the consequences of bad decisions as business owners, the importance of stepping up in that role regardless, and much more. 


    In This Episode, You Will Learn:

    • What is going through a customer's mind when they enter our business (7:08)
    • The importance of creating partnerships with our customers (11:21)
    • Why some business owners turned complacent and lazy in customer service and how to avoid it (16:28)
    • The massive difference a simple gift card can make (27:41)
    • Making sure our issues don't turn into our customer's issues (35:38)
    • About the courage needed to step up in the role of being our businesses' CEOs (42:37)


    Resources: 


    Connect with Mary:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We are thrilled to welcome the inspiring Mary Kelly to the show for the second time. In this opportunity, she uses her superpower of boiling complex issues into simple ideas to discuss the concept of service and how we should think of it, taking into consideration the global, social, domestic, and economic issues that affect our customers' lives. 


    Mary is an accomplished writer and co-author of over 15 business, leadership, productivity, and personal finance books. She holds two P.h.Ds and two Master's Degrees, served 21 years on active duty in the Navy (retired as a Commander) and is a Hall of Fame Economic Leadership Speaker. 


    In this episode, we highlight the importance of solving the relational issues that might be affecting the quality of our customer service and how to avoid creating mere transactional relationships with them. Mary draws several practical ways of solving real problems that business owners face daily in their relationships with internal and external customers.


    Mary also shares her thoughts on "the war for talent," using the workplace to serve as our legacy, and using the customer's perspective when thinking of enhancing our customer service level. In addition, we discuss how challenging can be to assume the consequences of bad decisions as business owners, the importance of stepping up in that role regardless, and much more. 


    In This Episode, You Will Learn:

    • What is going through a customer's mind when they enter our business (7:08)
    • The importance of creating partnerships with our customers (11:21)
    • Why some business owners turned complacent and lazy in customer service and how to avoid it (16:28)
    • The massive difference a simple gift card can make (27:41)
    • Making sure our issues don't turn into our customer's issues (35:38)
    • About the courage needed to step up in the role of being our businesses' CEOs (42:37)


    Resources: 


    Connect with Mary:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Leading by Example and Prioritizing Personal Relationships with Cassandra and Autumn Bergum Leading by Example and Prioritizing Personal Relationships with Cassandra and Autumn Bergum Tue, 06 Sep 2022 09:00:29 GMT 33:21 6311b9d7ae5d1300124f61b1 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/leading-by-example-and-prioritizing-personal-relationships-w 6311b9d7ae5d1300124f61b1 616b806ba5607c00121c2ec2 leading-by-example-and-prioritizing-personal-relationships-w full 45 Joining us today are Cassandra Bergum, GM and Owner of Hi-Line Service & Hydraulics, and her daughter Autumn to talk about the importance of culture and nurturing personal relationships in the workspace. 


    After managing an oilfield trucking company for almost a decade, Cassandra relied on his mechanic's background from her time at the Army's National Guard to accept managing Hi-Line Service & Hydraulics. Cassandra's unique leadership style created a culture where internal customers feel happy to work, which translates into optimal customer service. 


    In this episode, Cassandra and Autumn share their experiences at the store, the relationship they built with internal and external customers, and how they increased the store's efficiency and customer service by adding an Auto Value store to their business. Cassandra also shared her thinking process behind deciding to add an Auto Value store and her surprise at July's grand opening. 


    We also talk about their Friday noon tradition at the shop, the unproductive habits they left behind, and much more. 


    Some Questions I Ask:

    • Your internal customers are happy and engaged. And so they provide excellent service, and it comes full circle. Can you talk to us a little bit about your culture? (5:47)
    • How did you come upon being the owner of this business? (12:01)
    • Autumn, you have survived nicely hearing the word "no" occasionally. Can you talk about that just for a moment? Because there are so many people out there that are scared to death to tell their children "no." (23:02)


    In This Episode, You Will Learn:

    • About Autumn's experiences working at the family business (2:13)
    • The chain effect of creating an engaging culture (5:59)
    • What led Cassandra to start managing Hi-Line Service & Hydraulics (12:10)
    • How adding an Auto Value store to Cassandra's business upgraded her business (17:08)
    • How unproductive habits get in our way and what can we do about them (27:56)

    Resources:

    • Hi-Line Service & Hydraulics website
    • Hi-Line Service & Hydraulics Facebook
    • Hi-Line Service & Hydraulics Email: shop@hi-lineservices.com


    Connect with Cassandra:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Joining us today are Cassandra Bergum, GM and Owner of Hi-Line Service & Hydraulics, and her daughter Autumn to talk about the importance of culture and nurturing personal relationships in the workspace. 


    After managing an oilfield trucking company for almost a decade, Cassandra relied on his mechanic's background from her time at the Army's National Guard to accept managing Hi-Line Service & Hydraulics. Cassandra's unique leadership style created a culture where internal customers feel happy to work, which translates into optimal customer service. 


    In this episode, Cassandra and Autumn share their experiences at the store, the relationship they built with internal and external customers, and how they increased the store's efficiency and customer service by adding an Auto Value store to their business. Cassandra also shared her thinking process behind deciding to add an Auto Value store and her surprise at July's grand opening. 


    We also talk about their Friday noon tradition at the shop, the unproductive habits they left behind, and much more. 


    Some Questions I Ask:

    • Your internal customers are happy and engaged. And so they provide excellent service, and it comes full circle. Can you talk to us a little bit about your culture? (5:47)
    • How did you come upon being the owner of this business? (12:01)
    • Autumn, you have survived nicely hearing the word "no" occasionally. Can you talk about that just for a moment? Because there are so many people out there that are scared to death to tell their children "no." (23:02)


    In This Episode, You Will Learn:

    • About Autumn's experiences working at the family business (2:13)
    • The chain effect of creating an engaging culture (5:59)
    • What led Cassandra to start managing Hi-Line Service & Hydraulics (12:10)
    • How adding an Auto Value store to Cassandra's business upgraded her business (17:08)
    • How unproductive habits get in our way and what can we do about them (27:56)

    Resources:

    • Hi-Line Service & Hydraulics website
    • Hi-Line Service & Hydraulics Facebook
    • Hi-Line Service & Hydraulics Email: shop@hi-lineservices.com


    Connect with Cassandra:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Stop Procrastinating On Solving Our Procrastinating Issues with Eric Twiggs How To Stop Procrastinating On Solving Our Procrastinating Issues with Eric Twiggs Tue, 30 Aug 2022 09:00:06 GMT 31:06 63087ac13a43250014e89b8a false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-stop-procrastinating-on-solving-our-procrastinating-i 63087ac13a43250014e89b8a 616b806ba5607c00121c2ec2 how-to-stop-procrastinating-on-solving-our-procrastinating-i full 44 In today's episode, Eric Twiggs unravels the best techniques to stop procrastinating and maximize every second of our day.


    Eric, aka The Accountability Coach, is a Certified Guerrilla Marketing Coach, Certified Life Coach, and a Certified Executive Coach. He is a top 10 finalist in Amazon's Elite Author award for his book "The discipline of now," he is a husband, father, an internationally renowned blogger, and podcaster. 


    Throughout our conversation, Eric shared the impactful memory from his time in college that made him focus on productivity and time management and how he became an accountability coach. We discuss why it is so easy to lose track of our tasks and obligations, why we procrastinate over what's essential for us, and how to overcome this. 


    Eric also gives valuable advice on the best ways to maximize our time, the secrets of being super productive, and much more. 


    Some Questions I Ask:

    • How did you become the accountability coach? (5:33)
    • What are some of the tips that you have that you hold yourself accountable? How do you do that in your own life? (7:22)
    • What advice do you have for people that feel guilty and say: "gosh, I have to take care of this, and I can't think about myself right now." (18:49)


    In This Episode, You Will Learn:

    • Why is it so easy to forget about the lessons that motivate us to be productive (5:19)
    • How helpful a consistent morning routine can be (8:18)
    • How does proper balance look in the eyes of Eric (11:48)
    • Why is it so critical to "put things in the calendar" (15:23)
    • Actionable items to stop procrastinating (25:57)


    Resources:


    Connect with Eric:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     In today's episode, Eric Twiggs unravels the best techniques to stop procrastinating and maximize every second of our day.


    Eric, aka The Accountability Coach, is a Certified Guerrilla Marketing Coach, Certified Life Coach, and a Certified Executive Coach. He is a top 10 finalist in Amazon's Elite Author award for his book "The discipline of now," he is a husband, father, an internationally renowned blogger, and podcaster. 


    Throughout our conversation, Eric shared the impactful memory from his time in college that made him focus on productivity and time management and how he became an accountability coach. We discuss why it is so easy to lose track of our tasks and obligations, why we procrastinate over what's essential for us, and how to overcome this. 


    Eric also gives valuable advice on the best ways to maximize our time, the secrets of being super productive, and much more. 


    Some Questions I Ask:

    • How did you become the accountability coach? (5:33)
    • What are some of the tips that you have that you hold yourself accountable? How do you do that in your own life? (7:22)
    • What advice do you have for people that feel guilty and say: "gosh, I have to take care of this, and I can't think about myself right now." (18:49)


    In This Episode, You Will Learn:

    • Why is it so easy to forget about the lessons that motivate us to be productive (5:19)
    • How helpful a consistent morning routine can be (8:18)
    • How does proper balance look in the eyes of Eric (11:48)
    • Why is it so critical to "put things in the calendar" (15:23)
    • Actionable items to stop procrastinating (25:57)


    Resources:


    Connect with Eric:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Three Questions That Can Solve (almost) Every Problem with George Zeeks Three Questions That Can Solve (almost) Every Problem with George Zeeks Tue, 23 Aug 2022 09:00:17 GMT 38:01 62fdf37b640dc9001301994b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/three-questions-that-can-solve-almost-every-problem-with-geo 62fdf37b640dc9001301994b 616b806ba5607c00121c2ec2 three-questions-that-can-solve-almost-every-problem-with-geo full Joining us today is George Zeeks to crack the code of fruitful, productive, and satisfactory relationships in the workspace and at home. 


    George's coaching style blends his experience in the Army, where he saw himself in charge of groups of people, convincing or forcing them to do things they didn't want to, and several years of experience in the automotive industry. George is a Management Consultant Coach, AMI Certified Trainer, and Director at the Automotive Training Institute. He is a Certified Life and Executive Coach, a Certified Genos Emotional Intelligence Practitioner, and a soon-to-be Profit First Certified Professional. 


    In this episode, George shares bits of his work and how he helps people reach success. We learn a different perspective of looking at ourselves, our problems, and the people we have issues with to discover new ways of solving those issues. We also explore the importance of minding who we surround ourselves with and keeping a curious and assertive mind. 


    In addition, George shares the three questions we should keep in mind and ask every time we need to solve a problem and the secret to creating predictable, productive, and fulfilling work environments. 


    In This Episode, You Will Learn:

    • About George's past and how his life experiences prepared him to lead and coach (2:23)
    • Kim and George talk about the importance of keeping ourselves with a student mindset throughout our lives (6:18)
    • Why it's crucial to spot negative influences in our lives and get away from them (9:04)
    • How to build motivation through emotions (16:22)
    • Why is it essential to set crystal clear expectations (18:34)
    • How to turn expectations into measurable standards (24:06)
    • George explains why there can't be progress without accountability (29:21)


    Resources:

    • Automotive Training Institute website


    Connect with George:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Joining us today is George Zeeks to crack the code of fruitful, productive, and satisfactory relationships in the workspace and at home. 


    George's coaching style blends his experience in the Army, where he saw himself in charge of groups of people, convincing or forcing them to do things they didn't want to, and several years of experience in the automotive industry. George is a Management Consultant Coach, AMI Certified Trainer, and Director at the Automotive Training Institute. He is a Certified Life and Executive Coach, a Certified Genos Emotional Intelligence Practitioner, and a soon-to-be Profit First Certified Professional. 


    In this episode, George shares bits of his work and how he helps people reach success. We learn a different perspective of looking at ourselves, our problems, and the people we have issues with to discover new ways of solving those issues. We also explore the importance of minding who we surround ourselves with and keeping a curious and assertive mind. 


    In addition, George shares the three questions we should keep in mind and ask every time we need to solve a problem and the secret to creating predictable, productive, and fulfilling work environments. 


    In This Episode, You Will Learn:

    • About George's past and how his life experiences prepared him to lead and coach (2:23)
    • Kim and George talk about the importance of keeping ourselves with a student mindset throughout our lives (6:18)
    • Why it's crucial to spot negative influences in our lives and get away from them (9:04)
    • How to build motivation through emotions (16:22)
    • Why is it essential to set crystal clear expectations (18:34)
    • How to turn expectations into measurable standards (24:06)
    • George explains why there can't be progress without accountability (29:21)


    Resources:

    • Automotive Training Institute website


    Connect with George:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Everything Speaks. The True Meaning of Being At Service Everything Speaks. The True Meaning of Being At Service Tue, 16 Aug 2022 09:00:23 GMT 26:07 62f5ff867998810012410115 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/everything-speaks-the-true-meaning-of-being-at-service 62f5ff867998810012410115 616b806ba5607c00121c2ec2 everything-speaks-the-true-meaning-of-being-at-service full 42 Unpredictable things happen all the time, and there is nothing we can do about them; it's in their name, right? They cannot be predicted. However, a business that relies on serving people MUST have a plan B or a blueprint of what to do in case the unexpected happens.


    Clients, whether longtime customers or new ones, will understand if there is some issue that'll delay their appointment. The difference is when we let them know we are late, we can casually mention it after three hours they've been seated in the waiting room or before their appointment, so they can decide what to do with their time. Which one do you think they'd appreciate more? 


    In today's special edition of the show, I run a solo round to talk about what it means to be at service, what we communicate through our behavior, and how we show appreciation for their time and loyalty. I share a few recent experiences I had as a customer where I felt things could've been done differently and from which I extracted valuable insights on what it means to be at service.     


    In addition, we explore the importance of having our clients and potential customers' time in mind when making decisions that affect them. I also give away three simple steps to improve customer service when understaffed or overbooked. 


    In This Episode, You Will Learn:

    • The loop of hiring a "warm body" and "leaving their training for later" (3:30)
    • About my frustrating experience at the dentist (7:01)
    • We state how much we care about our customers through our messaging (10:14)
    • Being understaffed or overbooked is not an excuse for poor service (16:18)
    • A business that provides a service is obliged to deliver quality service, period (21:43)
    • Three simple steps to show appreciation for your customers' time (22:54)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Unpredictable things happen all the time, and there is nothing we can do about them; it's in their name, right? They cannot be predicted. However, a business that relies on serving people MUST have a plan B or a blueprint of what to do in case the unexpected happens.


    Clients, whether longtime customers or new ones, will understand if there is some issue that'll delay their appointment. The difference is when we let them know we are late, we can casually mention it after three hours they've been seated in the waiting room or before their appointment, so they can decide what to do with their time. Which one do you think they'd appreciate more? 


    In today's special edition of the show, I run a solo round to talk about what it means to be at service, what we communicate through our behavior, and how we show appreciation for their time and loyalty. I share a few recent experiences I had as a customer where I felt things could've been done differently and from which I extracted valuable insights on what it means to be at service.     


    In addition, we explore the importance of having our clients and potential customers' time in mind when making decisions that affect them. I also give away three simple steps to improve customer service when understaffed or overbooked. 


    In This Episode, You Will Learn:

    • The loop of hiring a "warm body" and "leaving their training for later" (3:30)
    • About my frustrating experience at the dentist (7:01)
    • We state how much we care about our customers through our messaging (10:14)
    • Being understaffed or overbooked is not an excuse for poor service (16:18)
    • A business that provides a service is obliged to deliver quality service, period (21:43)
    • Three simple steps to show appreciation for your customers' time (22:54)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Putting In What We NEED To Get Out with Brian Hunnicutt Putting In What We NEED To Get Out with Brian Hunnicutt Tue, 09 Aug 2022 09:00:40 GMT 38:59 62eb7ed709e0f900136d1f3a false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/putting-in-what-we-need-to-get-out-with-brian-hunnicutt 62eb7ed709e0f900136d1f3a 616b806ba5607c00121c2ec2 putting-in-what-we-need-to-get-out-with-brian-hunnicutt full 41 Between the hundreds of corporations constantly competing for our attention and the monumental efforts political parties make to distract us from what is happening, it's easy to get lost chasing our own tails, worried by things that have absolutely nothing to do with us.


    Today, Brian Hunnicutt joins us to share his epiphany about how we decide to spend our time and focus on the power we have to change things to cut through the noise and get busy on what can make a difference in our lives. 


    Brian is a Management Consultant Coach at Automotive Training Institute; he is an innovative thinker with over 40 years of experience in the automotive industry and is passionate about using history to interpret reality. 


    Throughout our conversation, Brian shares interesting facts about American history and what's behind the agenda put in front of our faces by corporate and social media. We talk about the positive change we can produce in our lives, the power we often forget we have, and why most auto shop owners can't see the way out of problems like being short-staffed. 


    In This Episode, You Will Learn:

    • Brian talks about the chance we all have of reaching into the universe and getting what we want from it (3:08)
    • Brian talks about the origin of the oil vs. electricity dispute (6:13)
    • Kim and Brian discuss people's need to be right instead of trying to build something positive (12:44)
    • Brian shares some tips to put our focus where it needs to be (13:58)
    • Brian explains how to address the lack of internal customers in the automotive industry (24:19)


    Resources:

    • Automotive Training Institute website


    Connect with Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Between the hundreds of corporations constantly competing for our attention and the monumental efforts political parties make to distract us from what is happening, it's easy to get lost chasing our own tails, worried by things that have absolutely nothing to do with us.


    Today, Brian Hunnicutt joins us to share his epiphany about how we decide to spend our time and focus on the power we have to change things to cut through the noise and get busy on what can make a difference in our lives. 


    Brian is a Management Consultant Coach at Automotive Training Institute; he is an innovative thinker with over 40 years of experience in the automotive industry and is passionate about using history to interpret reality. 


    Throughout our conversation, Brian shares interesting facts about American history and what's behind the agenda put in front of our faces by corporate and social media. We talk about the positive change we can produce in our lives, the power we often forget we have, and why most auto shop owners can't see the way out of problems like being short-staffed. 


    In This Episode, You Will Learn:

    • Brian talks about the chance we all have of reaching into the universe and getting what we want from it (3:08)
    • Brian talks about the origin of the oil vs. electricity dispute (6:13)
    • Kim and Brian discuss people's need to be right instead of trying to build something positive (12:44)
    • Brian shares some tips to put our focus where it needs to be (13:58)
    • Brian explains how to address the lack of internal customers in the automotive industry (24:19)


    Resources:

    • Automotive Training Institute website


    Connect with Brian:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Build Our Own Fleet of Red Trucks for Our Business with Chris Messer How To Build Our Own Fleet of Red Trucks for Our Business with Chris Messer Tue, 02 Aug 2022 09:00:54 GMT 30:48 62e398f6cc2c840012cf5267 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-build-our-own-fleet-of-red-trucks-for-our-business-wi 62e398f6cc2c840012cf5267 616b806ba5607c00121c2ec2 how-to-build-our-own-fleet-of-red-trucks-for-our-business-wi full 40 Even if it sounds crazy, the same marketing principle applies to multi-billion dollar companies and small businesses: advertising and marketing must be done consistently, regardless of the economic context and the business needs. 


    In today's episode, Chris Messer joins us to crack open some of the most valuable marketing and advertising secrets. He is the Vice President and Group Publisher of Endeavor Business Media, North America's most prominent business publishing company. 


    Throughout our conversation, Chris shares bits of his journey in the advertising world, some of the lessons he learned along the way, and advice for business and shop owners on advertising and marketing their businesses. We discuss the mindset change needed to transition from shop owner to CEO of our business, the right approach to customers when they enter our business, and the positive effects of proper marketing. 


    Some Questions I Ask:

    • Chris, would you explain to our listeners what you do as a VP and Group Publisher? (1:46)
    • How does somebody know when to reach out and start working with a media company? (4:30)
    • Can you talk about the importance of understanding your return on investment? (9:32)


    In This Episode, You Will Learn:

    • Chris talks about his journey in the advertising industry (2:19)
    • Chris shares some tips for business owners on how to approach their advertising efforts (6:21)
    • Chris explains when is the perfect time to start advertising our business (8:27)
    • Chris talks about why "where did you hear about us" is not the best opening when welcoming a client (12:18)
    • Chris shares advice on how to make every customer feel special (20:04)


    Resources:


    Connect with Chris:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Even if it sounds crazy, the same marketing principle applies to multi-billion dollar companies and small businesses: advertising and marketing must be done consistently, regardless of the economic context and the business needs. 


    In today's episode, Chris Messer joins us to crack open some of the most valuable marketing and advertising secrets. He is the Vice President and Group Publisher of Endeavor Business Media, North America's most prominent business publishing company. 


    Throughout our conversation, Chris shares bits of his journey in the advertising world, some of the lessons he learned along the way, and advice for business and shop owners on advertising and marketing their businesses. We discuss the mindset change needed to transition from shop owner to CEO of our business, the right approach to customers when they enter our business, and the positive effects of proper marketing. 


    Some Questions I Ask:

    • Chris, would you explain to our listeners what you do as a VP and Group Publisher? (1:46)
    • How does somebody know when to reach out and start working with a media company? (4:30)
    • Can you talk about the importance of understanding your return on investment? (9:32)


    In This Episode, You Will Learn:

    • Chris talks about his journey in the advertising industry (2:19)
    • Chris shares some tips for business owners on how to approach their advertising efforts (6:21)
    • Chris explains when is the perfect time to start advertising our business (8:27)
    • Chris talks about why "where did you hear about us" is not the best opening when welcoming a client (12:18)
    • Chris shares advice on how to make every customer feel special (20:04)


    Resources:


    Connect with Chris:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Simplifying the Intricate Process of Building a Small Empire with Jason Meyer Simplifying the Intricate Process of Building a Small Empire with Jason Meyer Tue, 26 Jul 2022 09:00:32 GMT 36:25 62da584c62e8610013e2b6fd false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/simplifying-the-intricate-process-of-building-a-small-empire 62da584c62e8610013e2b6fd 616b806ba5607c00121c2ec2 simplifying-the-intricate-process-of-building-a-small-empire full 39 We can learn a lot about leadership, empowering internal customers, and becoming the CEO of our business from our guest, Jason Meyer, who transformed a 7200-square-foot shop into a successful business with 30 locations. 


    Jason is the Director of Corporate and Partnership Stores Tirecraft Ontario Inc. Although his father wanted him to become a CPA, Jason decided to follow his passion and went back home to work in the automotive repair and tires business. 


    In this episode, we dive into Jason's entrepreneurial business, his decision of "disobeying" the family mandate of going to school to ensure a future for himself, and the process of growing his business from 1 to 30 locations. He shares valuable insight on selecting the right people, empowering internal customers, and moving away from the "having all the answers" position to give freedom and demand accountability from his staff. 


    Jason also talks about the importance of building a solid culture and honoring commitment, the harmful habits he got rid of, and how he manages to oversee 30 different locations while having a happy and fulfilling life. 


    In This Episode, You Will Learn:

    • Jason shares a bit about his background and how he decided to start a business in the automotive industry (2:54)
    • Jason talks about how important it was for him to be able to follow his passion (5:59)
    • Jason explains why we should always "staff our business for the busiest days" (9:25)
    • Jason talks about his mindset when hiring people and what kind of internal customer is the one we should hire (16:38)
    • Jason shares a story that perfectly depicts how to build trust and loyalty among internal customers (19:11)
    • Jason explains why he believes that it's easier to manage 30 locations than 4 (21:48)


    Resources:


    Connect with Jason:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We can learn a lot about leadership, empowering internal customers, and becoming the CEO of our business from our guest, Jason Meyer, who transformed a 7200-square-foot shop into a successful business with 30 locations. 


    Jason is the Director of Corporate and Partnership Stores Tirecraft Ontario Inc. Although his father wanted him to become a CPA, Jason decided to follow his passion and went back home to work in the automotive repair and tires business. 


    In this episode, we dive into Jason's entrepreneurial business, his decision of "disobeying" the family mandate of going to school to ensure a future for himself, and the process of growing his business from 1 to 30 locations. He shares valuable insight on selecting the right people, empowering internal customers, and moving away from the "having all the answers" position to give freedom and demand accountability from his staff. 


    Jason also talks about the importance of building a solid culture and honoring commitment, the harmful habits he got rid of, and how he manages to oversee 30 different locations while having a happy and fulfilling life. 


    In This Episode, You Will Learn:

    • Jason shares a bit about his background and how he decided to start a business in the automotive industry (2:54)
    • Jason talks about how important it was for him to be able to follow his passion (5:59)
    • Jason explains why we should always "staff our business for the busiest days" (9:25)
    • Jason talks about his mindset when hiring people and what kind of internal customer is the one we should hire (16:38)
    • Jason shares a story that perfectly depicts how to build trust and loyalty among internal customers (19:11)
    • Jason explains why he believes that it's easier to manage 30 locations than 4 (21:48)


    Resources:


    Connect with Jason:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Turning Tiny Habits into Massive Results with Mary Kelly Turning Tiny Habits into Massive Results with Mary Kelly Tue, 19 Jul 2022 09:00:34 GMT 35:27 62cfd8ade616030012ca94c0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/turning-tiny-habits-into-massive-results-with-mary-kelly 62cfd8ade616030012ca94c0 616b806ba5607c00121c2ec2 turning-tiny-habits-into-massive-results-with-mary-kelly full 38 Mary Kelly joins us today to give a mini masterclass on how to be more effective throughout our days, increase productivity, and retain our internal customers.


    Mary is a High-performer and a Super-achiever. Wrote, co-authored, and edited over 15 business, leadership, productivity, and personal finance books. She is a Motivational Leadership Speaker and Growth Business Consultant. Mary served over 21 years in the Navy and retired as a Commander with specialties in HR, Logistics, Intelligence, and Security.


    Mary holds a P.h.D in Economics, a master's degree in History, and another in Economics. She is considered the 16th most influential economist and a top 50 Keynote Speaker. She has been quoted in The Wall Street Journal, Money Magazine, and Mensa, to name a few. 


    In this episode, Mary shares some valuable tips for turning ourselves into high-achievers and going through our daily tasks more effectively. She highlights the importance of creating tiny habits, occupying our dead time, and using it for other things. We also talk about internal customer retention and what we can effectively do to guarantee they feel valued, appreciated, and content working with us. 


    In This Episode, You Will Learn:

    • Mary shares a bit about her background and her family of high-achievers (3:39)
    • Mary explains the advantages of multitasking (7:27)
    • Mary talks about why we shouldn't use our "big brain" for small tasks (11:26)
    • Mary talks about the best ways of using the dead time (15:16)
    • Mary goes through the importance of making our internal customers feel appreciated and valued (23:20)
    • Mary and Kim talk about the flexible hours concept and why it is so resisted (27:12)


    Resources: 


    Connect with Mary:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Mary Kelly joins us today to give a mini masterclass on how to be more effective throughout our days, increase productivity, and retain our internal customers.


    Mary is a High-performer and a Super-achiever. Wrote, co-authored, and edited over 15 business, leadership, productivity, and personal finance books. She is a Motivational Leadership Speaker and Growth Business Consultant. Mary served over 21 years in the Navy and retired as a Commander with specialties in HR, Logistics, Intelligence, and Security.


    Mary holds a P.h.D in Economics, a master's degree in History, and another in Economics. She is considered the 16th most influential economist and a top 50 Keynote Speaker. She has been quoted in The Wall Street Journal, Money Magazine, and Mensa, to name a few. 


    In this episode, Mary shares some valuable tips for turning ourselves into high-achievers and going through our daily tasks more effectively. She highlights the importance of creating tiny habits, occupying our dead time, and using it for other things. We also talk about internal customer retention and what we can effectively do to guarantee they feel valued, appreciated, and content working with us. 


    In This Episode, You Will Learn:

    • Mary shares a bit about her background and her family of high-achievers (3:39)
    • Mary explains the advantages of multitasking (7:27)
    • Mary talks about why we shouldn't use our "big brain" for small tasks (11:26)
    • Mary talks about the best ways of using the dead time (15:16)
    • Mary goes through the importance of making our internal customers feel appreciated and valued (23:20)
    • Mary and Kim talk about the flexible hours concept and why it is so resisted (27:12)


    Resources: 


    Connect with Mary:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Removing the Veil of Mystery Lying Over Crypto and Blockchain with Dr. Mark Hale Removing the Veil of Mystery Lying Over Crypto and Blockchain with Dr. Mark Hale Tue, 12 Jul 2022 09:00:14 GMT 38:04 62c7e49aed156600121568c0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/removing-the-veil-of-mystery-lying-over-crypto-and-blockchai 62c7e49aed156600121568c0 616b806ba5607c00121c2ec2 removing-the-veil-of-mystery-lying-over-crypto-and-blockchai full 37 We have an inspiring, educational, and as successful in business and entrepreneurship as humble to educate us about cryptocurrency, blockchain, and how to revolutionize our company, Dr. Mark Hale. 


    Mark is the Founder of Facepay, a company that most likely will change the payments landscape forever. He has a P.h.D in Aerospace, created four startups, and advised dozens more. Mark is also passionate about new technologies, has an eye for discovering new tendencies, and loves flying. 


    In this episode, Mark removes cryptocurrency and blockchain's ghost mask, Scooby-Doo style, breaking it down into simple concepts and debunking the myths around them. He also explains why digital currency can prevent the expensive scams business owners deal with and why it can also eliminate the inconveniences of having the old banking system as an intermediary between businesses and customers. 


    In addition, he shares some of the old, unproductive habits he removed from his routine and how breaking from traditional ways of doing things can change our business' direction. 


    Some Questions I Ask:

    • What do crypto and cars have in common? (6:21)
    • Can you tell us what cryptocurrency is and what blockchain is? (7:59)
    • Where do I begin if I want to be involved in crypto and take it into my business? (19:56)


    In This Episode, You Will Learn:

    • A bit about Mark and his background (3:01)
    • Mark explains what cryptocurrency and blockchain are (8:04)
    • Mark talks about why he sees digital currency as the evolution of the traditional banking system and how can businesses benefit from it (14:02)
    • Mark debunks the myths about cryptocurrency (18:13)
    • Mark explains how digital currencies can help shop owners stop suffering from scams (23:08)
    • Mark talks about the unproductive habits get got rid of (31:42)


    Resources:


    Connect with Dr. Mark:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We have an inspiring, educational, and as successful in business and entrepreneurship as humble to educate us about cryptocurrency, blockchain, and how to revolutionize our company, Dr. Mark Hale. 


    Mark is the Founder of Facepay, a company that most likely will change the payments landscape forever. He has a P.h.D in Aerospace, created four startups, and advised dozens more. Mark is also passionate about new technologies, has an eye for discovering new tendencies, and loves flying. 


    In this episode, Mark removes cryptocurrency and blockchain's ghost mask, Scooby-Doo style, breaking it down into simple concepts and debunking the myths around them. He also explains why digital currency can prevent the expensive scams business owners deal with and why it can also eliminate the inconveniences of having the old banking system as an intermediary between businesses and customers. 


    In addition, he shares some of the old, unproductive habits he removed from his routine and how breaking from traditional ways of doing things can change our business' direction. 


    Some Questions I Ask:

    • What do crypto and cars have in common? (6:21)
    • Can you tell us what cryptocurrency is and what blockchain is? (7:59)
    • Where do I begin if I want to be involved in crypto and take it into my business? (19:56)


    In This Episode, You Will Learn:

    • A bit about Mark and his background (3:01)
    • Mark explains what cryptocurrency and blockchain are (8:04)
    • Mark talks about why he sees digital currency as the evolution of the traditional banking system and how can businesses benefit from it (14:02)
    • Mark debunks the myths about cryptocurrency (18:13)
    • Mark explains how digital currencies can help shop owners stop suffering from scams (23:08)
    • Mark talks about the unproductive habits get got rid of (31:42)


    Resources:


    Connect with Dr. Mark:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Use Diversity and Inclusion to Grow Our Business with Charlene Parlett How To Use Diversity and Inclusion to Grow Our Business with Charlene Parlett Tue, 05 Jul 2022 10:00:07 GMT 37:31 62bd53908597730012ace723 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-use-diversity-and-inclusion-to-grow-our-business-with 62bd53908597730012ace723 616b806ba5607c00121c2ec2 how-to-use-diversity-and-inclusion-to-grow-our-business-with full 36 Even if we don't realize it, and perhaps just like any other industry, the automotive space is traversed by biases that determine how we treat and expect our internal customers to be and, above all things, how we attract and retain them. 


    In this episode, Charlene Parlett visits us to raise awareness over the importance of thinking more about diversity and inclusion when writing our hiring ads, during our daily conversations, and how we can make our businesses more appealing to the needs of the modern working class. 


    Charlene is an Executive Coach and Speaker at the Automotive Training Institute, Managing Shareholder of IRS Assistance, and a Master Certified Business Coach and Owner of Seamless Coaching Service. She is also part of the Center for Automotive Diversity, Inclusion & Advancement (CADIA), an organization created to promote inclusion and diversity in the automotive industry, help minorities advance in their careers, and reach C-Suite level positions. 


    Throughout our conversation, Charlene explained the multiple benefits of thinking more inclusively and using this skill to attract the perfect fit for our business and create a space where internal customers can offer their best version and decide to build a career. We also discuss parental leaves, religious holidays, how to attract younger people to the industry, and much more. 


    In This Episode, You Will Learn:

    • Why it is crucial to understand the role of inclusion and diversity in our business growth and evolution (2:04)
    •  Charlene talks about why she joined CADIA and the work they perform (4:13)
    • Charlene talks about some of the automotive industry's most common biases (8:45)
    • Charlene talks about how society shifted how they see parenting and the industry's need to adapt to it (10:11)
    • Charlene shares an exciting idea on internal customers and transportation (16:19)
    • Charlene talks about flexible schedules and how companies should think about it (24:10)
    • Charlene explains how to write appealing ads to attract the right people to work with us (31:51)


    Resources:


    Connect with Charlene:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Even if we don't realize it, and perhaps just like any other industry, the automotive space is traversed by biases that determine how we treat and expect our internal customers to be and, above all things, how we attract and retain them. 


    In this episode, Charlene Parlett visits us to raise awareness over the importance of thinking more about diversity and inclusion when writing our hiring ads, during our daily conversations, and how we can make our businesses more appealing to the needs of the modern working class. 


    Charlene is an Executive Coach and Speaker at the Automotive Training Institute, Managing Shareholder of IRS Assistance, and a Master Certified Business Coach and Owner of Seamless Coaching Service. She is also part of the Center for Automotive Diversity, Inclusion & Advancement (CADIA), an organization created to promote inclusion and diversity in the automotive industry, help minorities advance in their careers, and reach C-Suite level positions. 


    Throughout our conversation, Charlene explained the multiple benefits of thinking more inclusively and using this skill to attract the perfect fit for our business and create a space where internal customers can offer their best version and decide to build a career. We also discuss parental leaves, religious holidays, how to attract younger people to the industry, and much more. 


    In This Episode, You Will Learn:

    • Why it is crucial to understand the role of inclusion and diversity in our business growth and evolution (2:04)
    •  Charlene talks about why she joined CADIA and the work they perform (4:13)
    • Charlene talks about some of the automotive industry's most common biases (8:45)
    • Charlene talks about how society shifted how they see parenting and the industry's need to adapt to it (10:11)
    • Charlene shares an exciting idea on internal customers and transportation (16:19)
    • Charlene talks about flexible schedules and how companies should think about it (24:10)
    • Charlene explains how to write appealing ads to attract the right people to work with us (31:51)


    Resources:


    Connect with Charlene:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How Empowering Internal Customers Can Increase Revenue with Matt Barnes How Empowering Internal Customers Can Increase Revenue with Matt Barnes Tue, 28 Jun 2022 10:00:09 GMT 23:08 62b4125ad9c29a001209edf9 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-empowering-internal-customers-can-increase-revenue-with- 62b4125ad9c29a001209edf9 616b806ba5607c00121c2ec2 how-empowering-internal-customers-can-increase-revenue-with- full 35 Joining us today is Matt Barnes to talk about the benefits of empowering internal customers, removing the fear of failing, and being aware of our state of mind at work. 


    Matt is the Owner and Operator of B&B Automotive and Superior Auto Service in Bryan, Texas. 


    In this episode, we travel to the land where everything's bigger to learn about Matt's unique perspective on leading a business. Throughout our conversation, Matt shared his thoughts on the importance of bringing the right energy to work, empowering internal customers, and working hard to create a space where failure is allowed and accepted as part of any process. He also talks about the lessons he got from getting rid of an unproductive habit and the importance of remaining calm when things go South and everyone starts panicking. 


    In This Episode, You Will Learn:

    • Matt talks about how leaving an unproductive habit benefited him and his business (5:01)
    • Matt talks about the importance of leaving personal problems aside when it's show time (6:11)
    • Matt explains how to deal with the hard-to-swallow-pill of failing (9:41)
    • Matt explains how he manages to remain calm in critical situations (14:38)
    • Matt shares a concrete example of how empowering internal customers translated into more revenue (17:27)


    Resources:


    Connect with Matt:


    Let's connect:



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Joining us today is Matt Barnes to talk about the benefits of empowering internal customers, removing the fear of failing, and being aware of our state of mind at work. 


    Matt is the Owner and Operator of B&B Automotive and Superior Auto Service in Bryan, Texas. 


    In this episode, we travel to the land where everything's bigger to learn about Matt's unique perspective on leading a business. Throughout our conversation, Matt shared his thoughts on the importance of bringing the right energy to work, empowering internal customers, and working hard to create a space where failure is allowed and accepted as part of any process. He also talks about the lessons he got from getting rid of an unproductive habit and the importance of remaining calm when things go South and everyone starts panicking. 


    In This Episode, You Will Learn:

    • Matt talks about how leaving an unproductive habit benefited him and his business (5:01)
    • Matt talks about the importance of leaving personal problems aside when it's show time (6:11)
    • Matt explains how to deal with the hard-to-swallow-pill of failing (9:41)
    • Matt explains how he manages to remain calm in critical situations (14:38)
    • Matt shares a concrete example of how empowering internal customers translated into more revenue (17:27)


    Resources:


    Connect with Matt:


    Let's connect:



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         When Rebranding Is the Only Way To Keep Growing with Aden McDonnell When Rebranding Is the Only Way To Keep Growing with Aden McDonnell Tue, 21 Jun 2022 10:00:40 GMT 28:23 62aaf2edbcabb10012585724 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/when-rebranding-is-the-only-way-to-keep-growing-with-aden-mc 62aaf2edbcabb10012585724 616b806ba5607c00121c2ec2 when-rebranding-is-the-only-way-to-keep-growing-with-aden-mc full 34 Aden McDonnell joins us today to talk about how rebranding and becoming the CEO of his businesses transformed his life. 


    Aden owns two companies, McDonnell's ATS (Automatic transmission Specialists) and GOS Performance, and ran a third business, Destroked, a machine shop in Denver where he managed the sales and tech support. He rebranded and now operates his businesses under the umbrella of Greybeard Automotive. 


    In this episode, Aden reveals what made him decide to rebrand without worrying about losing his clients or starting all over again. We discuss the importance for business owners to realize that just as they do, their brands, logos, and business can change and evolve with time. Aden talks about the book reading practice he turned into a habit in his company and the positive impacts of creating and maintaining the tradition of meeting with his team weekly to discuss the books they read.


    We also talk about Aden's transition from business owner to CEO; he shares his thoughts on how liberating it is to create responsible leaders and delegate and how he uses his freedom to focus on strategic parts of the business.   


    Some Questions I Ask:

    • You recently had a transition in your business name. You've had a few different divisions of your business. So why don't we explain a little bit about what those are and what you were doing? And then why did we have to come up with a name change? (2:43)
    • Can you talk about that book reading a little bit and explain that to our listeners? (12:55)


    In This Episode, You Will Learn:

    • Aden talks about his three businesses and the services they provide (3:56)
    • Why we must overcome the fear of rebranding and changing our business' name (6:39)
    • Later never happens. Why we must take care of things as they come up (11:19)
    • Aden talks about how he found time to work more ON his business and less IN it (16:08)
    • Aden shares advice for business and shop owners (24:48)


    Resources:


    Let's connect:



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Aden McDonnell joins us today to talk about how rebranding and becoming the CEO of his businesses transformed his life. 


    Aden owns two companies, McDonnell's ATS (Automatic transmission Specialists) and GOS Performance, and ran a third business, Destroked, a machine shop in Denver where he managed the sales and tech support. He rebranded and now operates his businesses under the umbrella of Greybeard Automotive. 


    In this episode, Aden reveals what made him decide to rebrand without worrying about losing his clients or starting all over again. We discuss the importance for business owners to realize that just as they do, their brands, logos, and business can change and evolve with time. Aden talks about the book reading practice he turned into a habit in his company and the positive impacts of creating and maintaining the tradition of meeting with his team weekly to discuss the books they read.


    We also talk about Aden's transition from business owner to CEO; he shares his thoughts on how liberating it is to create responsible leaders and delegate and how he uses his freedom to focus on strategic parts of the business.   


    Some Questions I Ask:

    • You recently had a transition in your business name. You've had a few different divisions of your business. So why don't we explain a little bit about what those are and what you were doing? And then why did we have to come up with a name change? (2:43)
    • Can you talk about that book reading a little bit and explain that to our listeners? (12:55)


    In This Episode, You Will Learn:

    • Aden talks about his three businesses and the services they provide (3:56)
    • Why we must overcome the fear of rebranding and changing our business' name (6:39)
    • Later never happens. Why we must take care of things as they come up (11:19)
    • Aden talks about how he found time to work more ON his business and less IN it (16:08)
    • Aden shares advice for business and shop owners (24:48)


    Resources:


    Let's connect:



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Benefits of Building A Solid Team and BEEing POTsitive About Our Passion with Pam Tures The Benefits of Building A Solid Team and BEEing POTsitive About Our Passion with Pam Tures Tue, 14 Jun 2022 09:00:32 GMT 27:35 62a1aaff2ed7910012fbdd78 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-benefits-of-building-a-solid-team-and-beeing-potsitive-a 62a1aaff2ed7910012fbdd78 616b806ba5607c00121c2ec2 the-benefits-of-building-a-solid-team-and-beeing-potsitive-a full 33 In this episode, Pam Tures brings a magnificent example of how liberating can be to develop a good second in command and a solid staff we can rely on.


    As the co-owner of Lee Hill Auto Service, Pam built a supportive team that gave her the freedom to nurture her passion for artistic expression. She founded Bee-Potsitive Creations, the space where she produces fused glass and pottery sculptures, one of them recently accepted by the Smithsonian Museum on her work depicting her perception of COVID. 


    Throughout our conversation, Pam talks about how she got into pottery and glass sculptures, the empowerment and freedom gained from building a reliable team in her business, and the moment she got the email from the Smithsonian Museum announcing they accepted her artwork be exhibited. She also describes the turning point when she realized and convinced herself that her art was worthy and valuable to folks and the importance of instilling an independent mindset in our internal customers. 


    Some Questions I Ask:

    • Could you talk about your business, Bee-Potsitive Creations? (1:57)
    • You didn't consider yourself an artist, right? You had a journey with all of that. Can you speak to that a little bit? (14:16)


    In This Episode, You Will Learn:

    • Pam shares a bit about her journey and her relationship with art (6:09)
    • About how the art piece soon to be exhibited at the Smithsonian Museum was born (9:03)
    • How Pam embraced the idea that she was a business owner and an artist (17:35)
    • Pam talks about how refreshing it is to come back to the business after spending quality time with our passion (23:14)


    Resources:


    Connect with Pam:

    • Email: ptures1126@aol.com


    Let's connect:



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     In this episode, Pam Tures brings a magnificent example of how liberating can be to develop a good second in command and a solid staff we can rely on.


    As the co-owner of Lee Hill Auto Service, Pam built a supportive team that gave her the freedom to nurture her passion for artistic expression. She founded Bee-Potsitive Creations, the space where she produces fused glass and pottery sculptures, one of them recently accepted by the Smithsonian Museum on her work depicting her perception of COVID. 


    Throughout our conversation, Pam talks about how she got into pottery and glass sculptures, the empowerment and freedom gained from building a reliable team in her business, and the moment she got the email from the Smithsonian Museum announcing they accepted her artwork be exhibited. She also describes the turning point when she realized and convinced herself that her art was worthy and valuable to folks and the importance of instilling an independent mindset in our internal customers. 


    Some Questions I Ask:

    • Could you talk about your business, Bee-Potsitive Creations? (1:57)
    • You didn't consider yourself an artist, right? You had a journey with all of that. Can you speak to that a little bit? (14:16)


    In This Episode, You Will Learn:

    • Pam shares a bit about her journey and her relationship with art (6:09)
    • About how the art piece soon to be exhibited at the Smithsonian Museum was born (9:03)
    • How Pam embraced the idea that she was a business owner and an artist (17:35)
    • Pam talks about how refreshing it is to come back to the business after spending quality time with our passion (23:14)


    Resources:


    Connect with Pam:

    • Email: ptures1126@aol.com


    Let's connect:



    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Don't Be Cheap! Pay Your Freedom Tax with Bruce Spencer ]]> Tue, 07 Jun 2022 09:00:11 GMT 22:44 6299d6ab83d51100134ff324 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/dont-be-cheap-pay-your-freedom-tax-with-bruce-spencer 6299d6ab83d51100134ff324 616b806ba5607c00121c2ec2 dont-be-cheap-pay-your-freedom-tax-with-bruce-spencer full 32 We are thrilled to have Bruce Spencer again on the show. This time, our conversation revolves around habits, creating space and time to rest, transparency, and freedom. 


    After a long and successful trajectory in corporate America, Bruce decided to pivot and get into the automotive industry, buying Walt Eger's Service Center in Maryland. 


    In this episode, Bruce talks about the importance of building healthy habits and the negative impact of not resting properly or treating our bodies poorly. We talk about how, as business owners, we must bring our best energy every day, why creating honest and open communicating channels is key to our growth, and how to increase retention by simply respecting our internal customers. 


    Bruce also talked about why we shouldn't be cheap when paying our freedom tax and why he is entirely unapologetic when enjoying the benefits of his business. 


    In This Episode, You Will Learn:

    • The importance of generating a daily WOW effect for our clients (3:06)
    • About the benefits of incorporating healthy and productive habits (5:13)
    • How to motivate internal customers through transparency and goal setting (10:41)
    • About Bruce's "Don't be cheap" model (14:12)


    Resources:

    • Walt Eger's Service Center website
    • Email: info@walteger.com


    Connect with Bruce:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We are thrilled to have Bruce Spencer again on the show. This time, our conversation revolves around habits, creating space and time to rest, transparency, and freedom. 


    After a long and successful trajectory in corporate America, Bruce decided to pivot and get into the automotive industry, buying Walt Eger's Service Center in Maryland. 


    In this episode, Bruce talks about the importance of building healthy habits and the negative impact of not resting properly or treating our bodies poorly. We talk about how, as business owners, we must bring our best energy every day, why creating honest and open communicating channels is key to our growth, and how to increase retention by simply respecting our internal customers. 


    Bruce also talked about why we shouldn't be cheap when paying our freedom tax and why he is entirely unapologetic when enjoying the benefits of his business. 


    In This Episode, You Will Learn:

    • The importance of generating a daily WOW effect for our clients (3:06)
    • About the benefits of incorporating healthy and productive habits (5:13)
    • How to motivate internal customers through transparency and goal setting (10:41)
    • About Bruce's "Don't be cheap" model (14:12)


    Resources:

    • Walt Eger's Service Center website
    • Email: info@walteger.com


    Connect with Bruce:


    Let's connect:


    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Bringing the Best of Corporate America into the Automotive Industry with Bruce Spencer Bringing the Best of Corporate America into the Automotive Industry with Bruce Spencer Tue, 31 May 2022 09:00:45 GMT 32:28 628f3d129e87b40013bbb7c7 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/bringing-the-best-of-corporate-america-into-the-automotive-i 628f3d129e87b40013bbb7c7 616b806ba5607c00121c2ec2 bringing-the-best-of-corporate-america-into-the-automotive-i full 31 Visiting us today is Bruce Spencer to talk about his experience joining the automotive industry as an "outsider." After several relocations following the needs of his corporate career, Bruce decided to pivot and find a way that allowed him and his family to settle down. Bruce found a fantastic opportunity to do so by buying Walt Eger's Service Center in 2016. 


    Bruce Spencer is the Owner of Walt Eger's Service Center in Maryland; he is also the President of BJS Consulting and an experienced strategic leader of high-performing teams. 


    In this episode, we delve into Bruce's journey transitioning from the corporate and consulting world into the automotive industry. We talk about the challenges he faced during the last six years, his thoughts and feelings about running a repair shop without being a technician, and the skills he brought into the business from his previous life. 


    We also discuss the importance, as business owners, of knowing to take distance from our company, owning and replying to bad reviews, and clear communication with internal customers. In addition, Bruce shared his flawless approach to deciding what things he won't get involved in and spending time on them. 


    Tune in to episode 31 of Maximum Octane and learn about Bruce's unique approach to the automotive industry.


    Some Questions I Ask:

    • Many people we talk to grew up in a shop; their parents or uncle had a shop. You come from a completely different world. Could you share your story with us first? (1:50)
    • What advantages do you think you have, coming from outside the industry, to run this business? (11:17)
    • So many people focus on what they want to do next, even having different systems for it. But you also do that with the things you will not be doing. Can you speak about that a bit? (20:13)


    In This Episode, You Will Learn:

    • About how Bruce decided to join the automotive industry (3:10)
    • How Bruce dealt with the fact that he doesn't "speaks technician" (9:13)
    • Deciding what to work on is as important as deciding what not to work on (14:43)
    • The benefits of taking ownership of bad reviews and using them to talk to future customers (19:48)
    • Bruce shares his thoughts on weaknesses, strengths, and opportunities (24:43)


    Resources:

    • Walt Eger's Service Center website
    • Email: info@walteger.com


    Connect with Bruce:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Visiting us today is Bruce Spencer to talk about his experience joining the automotive industry as an "outsider." After several relocations following the needs of his corporate career, Bruce decided to pivot and find a way that allowed him and his family to settle down. Bruce found a fantastic opportunity to do so by buying Walt Eger's Service Center in 2016. 


    Bruce Spencer is the Owner of Walt Eger's Service Center in Maryland; he is also the President of BJS Consulting and an experienced strategic leader of high-performing teams. 


    In this episode, we delve into Bruce's journey transitioning from the corporate and consulting world into the automotive industry. We talk about the challenges he faced during the last six years, his thoughts and feelings about running a repair shop without being a technician, and the skills he brought into the business from his previous life. 


    We also discuss the importance, as business owners, of knowing to take distance from our company, owning and replying to bad reviews, and clear communication with internal customers. In addition, Bruce shared his flawless approach to deciding what things he won't get involved in and spending time on them. 


    Tune in to episode 31 of Maximum Octane and learn about Bruce's unique approach to the automotive industry.


    Some Questions I Ask:

    • Many people we talk to grew up in a shop; their parents or uncle had a shop. You come from a completely different world. Could you share your story with us first? (1:50)
    • What advantages do you think you have, coming from outside the industry, to run this business? (11:17)
    • So many people focus on what they want to do next, even having different systems for it. But you also do that with the things you will not be doing. Can you speak about that a bit? (20:13)


    In This Episode, You Will Learn:

    • About how Bruce decided to join the automotive industry (3:10)
    • How Bruce dealt with the fact that he doesn't "speaks technician" (9:13)
    • Deciding what to work on is as important as deciding what not to work on (14:43)
    • The benefits of taking ownership of bad reviews and using them to talk to future customers (19:48)
    • Bruce shares his thoughts on weaknesses, strengths, and opportunities (24:43)


    Resources:

    • Walt Eger's Service Center website
    • Email: info@walteger.com


    Connect with Bruce:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Breaking Things Down Into Little Pieces and Living More Intentionally with Wendy Hawks Breaking Things Down Into Little Pieces and Living More Intentionally with Wendy Hawks Tue, 24 May 2022 09:00:39 GMT 27:35 6285faad55191c001243f145 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/breaking-things-down-into-little-pieces-and-living-more-inte 6285faad55191c001243f145 616b806ba5607c00121c2ec2 breaking-things-down-into-little-pieces-and-living-more-inte full 30 After attending ATI's last conference in March, our guest, Wendy Hawk, decided to do something different with the information she gathered throughout the event. 


    In previous years, the notes, the brilliant ideas, and the revolutionary methods compiled in a notebook would lie on a shelf, slowly drowning in oblivion. 


    This time, Wendy decided to act, organize the notes, and use them to help her manage her business and personal life, make sure to reach her goals, finish projects on time, become a better leader, and be a more patient and emphatic person.


    Wendy Hawk, General Manager of Riverside Auto Center, shared how organizing and planning her days was a life-changing decision. She described how she changed the dynamics of her business by committing to change every day a bit and highlighted the importance of treating ourselves with compassion when we fail. 


    We also discuss how essential it is to check in regularly with those to who we delegate work, setting one-on-one meetings, and how breaking things into small pieces can be the solution to many of our problems. 


    Some Questions I Ask:

    • This year's ATI Conference helped encourage you to make some changes and get some things you needed to work on. Could you talk about that? (2:13)
    • What do you think was the difference this time? What made you make that shift? (4:39)
    • How has "leaving things for tomorrow" helped you stay positive and keep things going? (9:55)


    In This Episode, You Will Learn:

    • About what made Wendy approach things differently this time (4:46)
    • Why do we tend to beat ourselves when we fail to finish what we have planned to do, and how can we be less harsh with ourselves (9:51)
    • Some non-negotiables that help Wendy remain sharp and responsive (13:59)
    • How to use Wendy's method to live a more intentional life (17:47)


    Resources:


    Connect with Wendy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     After attending ATI's last conference in March, our guest, Wendy Hawk, decided to do something different with the information she gathered throughout the event. 


    In previous years, the notes, the brilliant ideas, and the revolutionary methods compiled in a notebook would lie on a shelf, slowly drowning in oblivion. 


    This time, Wendy decided to act, organize the notes, and use them to help her manage her business and personal life, make sure to reach her goals, finish projects on time, become a better leader, and be a more patient and emphatic person.


    Wendy Hawk, General Manager of Riverside Auto Center, shared how organizing and planning her days was a life-changing decision. She described how she changed the dynamics of her business by committing to change every day a bit and highlighted the importance of treating ourselves with compassion when we fail. 


    We also discuss how essential it is to check in regularly with those to who we delegate work, setting one-on-one meetings, and how breaking things into small pieces can be the solution to many of our problems. 


    Some Questions I Ask:

    • This year's ATI Conference helped encourage you to make some changes and get some things you needed to work on. Could you talk about that? (2:13)
    • What do you think was the difference this time? What made you make that shift? (4:39)
    • How has "leaving things for tomorrow" helped you stay positive and keep things going? (9:55)


    In This Episode, You Will Learn:

    • About what made Wendy approach things differently this time (4:46)
    • Why do we tend to beat ourselves when we fail to finish what we have planned to do, and how can we be less harsh with ourselves (9:51)
    • Some non-negotiables that help Wendy remain sharp and responsive (13:59)
    • How to use Wendy's method to live a more intentional life (17:47)


    Resources:


    Connect with Wendy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dealing with the One In the Mirror To Improve Our Relationships with C. Regi Rodgers Dealing with the One In the Mirror To Improve Our Relationships with C. Regi Rodgers Tue, 17 May 2022 09:00:32 GMT 42:02 627e1341fb7814001380b792 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/dealing-with-the-one-in-the-mirror-to-improve-our-relationsh 627e1341fb7814001380b792 616b806ba5607c00121c2ec2 dealing-with-the-one-in-the-mirror-to-improve-our-relationsh full 29 In today's episode, the #1 Relationships Coach, C. Regi Rodgers, visits us to discuss how we establish and build romantic and business-related relationships. 


    Former renowned Pastor C. Regi Rodgers has been featured in "I'm Just Saying" from TCT Network, "Heavenly Sent" from the Word Network, "Atlanta Live" from TV 57 in Atlanta, and other local cable and national radio programming. Regi leads people to understand their own destiny and their power to create their own reality. He is a gifted teacher, speaker, mentor, and author.


    Throughout our conversation, Regi shared the five stages of dating to help us create long-lasting and healthy relationships. We talk about the difference between having chemistry or a connection with someone, why we must look for consistency when meeting someone new, and how we can do it following our intuition. We delve into the limiting beliefs our image-based society instills on us, the importance of constant evolution, and how to develop soft skills to improve our problem-solving abilities. 


    In addition, Regi revealed how to change the narrative of our thoughts to attract what we want and need in our lives and business and let the universe's choreographic abilities work in our favor.  


    Some Questions I Ask:

    • There are many very busy people who don't go out a lot. They rely on online dating. How do you relate chemistry or connection, those things that you speak about, to this? (5:42)
    • I see with my friends, they meet people, talk and exchange pictures, and the pictures don't look anything like them. Why do you think people do that? (8:18)


    In This Episode, You Will Learn:

    • About the first stage of dating, the Meet and Greet stage (3:44)
    • Do you remember who you were before the world told you who you are? (8:13)
    • The importance of being in constant evolution. Dating and marriage are a constantly evolving process (13:23)
    • We need to normalize having arguments and focus on our problem-solving skills (20:21)
    • We create, attract, and expand the world around us with our words (22:42)
    • Regi shares some advice for people without healthy coping mechanisms (38:25)


    Connect with Regi:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     In today's episode, the #1 Relationships Coach, C. Regi Rodgers, visits us to discuss how we establish and build romantic and business-related relationships. 


    Former renowned Pastor C. Regi Rodgers has been featured in "I'm Just Saying" from TCT Network, "Heavenly Sent" from the Word Network, "Atlanta Live" from TV 57 in Atlanta, and other local cable and national radio programming. Regi leads people to understand their own destiny and their power to create their own reality. He is a gifted teacher, speaker, mentor, and author.


    Throughout our conversation, Regi shared the five stages of dating to help us create long-lasting and healthy relationships. We talk about the difference between having chemistry or a connection with someone, why we must look for consistency when meeting someone new, and how we can do it following our intuition. We delve into the limiting beliefs our image-based society instills on us, the importance of constant evolution, and how to develop soft skills to improve our problem-solving abilities. 


    In addition, Regi revealed how to change the narrative of our thoughts to attract what we want and need in our lives and business and let the universe's choreographic abilities work in our favor.  


    Some Questions I Ask:

    • There are many very busy people who don't go out a lot. They rely on online dating. How do you relate chemistry or connection, those things that you speak about, to this? (5:42)
    • I see with my friends, they meet people, talk and exchange pictures, and the pictures don't look anything like them. Why do you think people do that? (8:18)


    In This Episode, You Will Learn:

    • About the first stage of dating, the Meet and Greet stage (3:44)
    • Do you remember who you were before the world told you who you are? (8:13)
    • The importance of being in constant evolution. Dating and marriage are a constantly evolving process (13:23)
    • We need to normalize having arguments and focus on our problem-solving skills (20:21)
    • We create, attract, and expand the world around us with our words (22:42)
    • Regi shares some advice for people without healthy coping mechanisms (38:25)


    Connect with Regi:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Balance Work, Being A Spouse, and Mother of Small Kids with Ashley Lehr and Katie Plitt. How To Balance Work, Being A Spouse, and Mother of Small Kids with Ashley Lehr and Katie Plitt. Tue, 10 May 2022 09:00:13 GMT 30:33 6274dd2e16295e0012173095 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-balance-work-being-a-spouse-and-mother-of-small-kids- 6274dd2e16295e0012173095 616b806ba5607c00121c2ec2 how-to-balance-work-being-a-spouse-and-mother-of-small-kids- full 28 Today, we are joined by two remarkable women, pillars of ATI, Katie Plitt and Ashley Lehr, to talk about how they deal with being a spouse, a mother, and the backbone of an organization with over 1700 members and more than 80 workers. 


    Ashley, whose son Travis is almost 4, and Katie, mother of Caleb, who just turned one, talk about their daily routine, how they juggle the responsibilities of being busy moms, and how their kids see them. We delve into how they handle mom guilt, what they do to find time for themselves and their partners and their favorite plan to unplug themselves from work. 


    We also discuss the importance of making a pause and taking time for ourselves as mothers, away from our kids, spouses, and any other responsibilities, and how they deal with the role of being "enforcers of law" at work and at home, being the ones that say no. 


    Some Questions I Ask:

    • How do you juggle being a spouse, a mom, and the backbone of an organization? (2:43)
    • You set expectations and hold people accountable at work. And then at home, you're sort of doing the same thing. What kind of toll does that take on you? (10:54)
    • How do you deal with the need to have ME time? (18:08)


    In This Episode, You Will Learn:

    • About how our kids see us and how they feel about us working long hours every day (6:22)
    • How Ashley deals with being the "law enforcer" at work and at home (11:52)
    • What are the things Katie does to disconnect from work and have some time for herself (15:27)
    • How Ashley and Katie deal with mom guilt (18:26)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Today, we are joined by two remarkable women, pillars of ATI, Katie Plitt and Ashley Lehr, to talk about how they deal with being a spouse, a mother, and the backbone of an organization with over 1700 members and more than 80 workers. 


    Ashley, whose son Travis is almost 4, and Katie, mother of Caleb, who just turned one, talk about their daily routine, how they juggle the responsibilities of being busy moms, and how their kids see them. We delve into how they handle mom guilt, what they do to find time for themselves and their partners and their favorite plan to unplug themselves from work. 


    We also discuss the importance of making a pause and taking time for ourselves as mothers, away from our kids, spouses, and any other responsibilities, and how they deal with the role of being "enforcers of law" at work and at home, being the ones that say no. 


    Some Questions I Ask:

    • How do you juggle being a spouse, a mom, and the backbone of an organization? (2:43)
    • You set expectations and hold people accountable at work. And then at home, you're sort of doing the same thing. What kind of toll does that take on you? (10:54)
    • How do you deal with the need to have ME time? (18:08)


    In This Episode, You Will Learn:

    • About how our kids see us and how they feel about us working long hours every day (6:22)
    • How Ashley deals with being the "law enforcer" at work and at home (11:52)
    • What are the things Katie does to disconnect from work and have some time for herself (15:27)
    • How Ashley and Katie deal with mom guilt (18:26)


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Learning About the Benefits of Salt Therapy with the Salty Sisters, Rosa Anderson, and Laura Ritch Learning About the Benefits of Salt Therapy with the Salty Sisters, Rosa Anderson, and Laura Ritch Tue, 03 May 2022 09:00:40 GMT 32:21 626ba2c1162abf001419fd51 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/learning-about-the-benefits-of-salt-therapy-with-the-salty-s 626ba2c1162abf001419fd51 616b806ba5607c00121c2ec2 learning-about-the-benefits-of-salt-therapy-with-the-salty-s full 27 Laura Ritch and Rosa Anderson joined us today to talk about how they decided to open a soothing salt spa at the back of Integrity Auto Care. Laura is a US Army veteran, who met her husband Robert while stationed in Norfolk, VA; they got married in 1992, and then she transitioned from active duty to a military wife. Rosa is a former nurse who had to leave her profession due to health issues. Although her nursing career was abruptly interrupted, she kept helping others and enhancing their health using Halotherapy treatment. 


    The "salty sisters" opened their business in 2019 after they had an experience in a salt room in North Carolina. Since then, they have grown their business exponentially and generated a long list of clients looking for relief from psoriasis, sinus, anxiety, autism, and depression, to name a few.  


    In this episode, we delve into Rosa and Laura's fascinating story of how Salt + Sol Halotherapy was born and when and where they decided to come forward with an idea they had during a trip. They kindly explained what a salt session is, the benefits of getting one, and some of the great experiences they had with the hundreds of clients they meet every week.   


    Some Questions I Ask:

    • How did the two of you come up with the idea to put a salt cave in the shop? (5:36)
    • Both of you have had health issues. Can you share a bit about that? (13:13)
    • How often do you recommend that people take advantage of salt therapy? (15:42)


    In This Episode, You Will Learn:

    • Laura and Rosa talk about the decision to open their business at the back of an Auto Care shop (7:51)
    • What is salt therapy, and what are its benefits (11:26)
    • Rosa and Laura share some fantastic stories of clients who experienced salt therapy and got terrific results (17:06)
    • Laura and Rosa talk about the unproductive habits they had to leave aside as the business started requiring more from them (22:38)


    Resources:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Laura Ritch and Rosa Anderson joined us today to talk about how they decided to open a soothing salt spa at the back of Integrity Auto Care. Laura is a US Army veteran, who met her husband Robert while stationed in Norfolk, VA; they got married in 1992, and then she transitioned from active duty to a military wife. Rosa is a former nurse who had to leave her profession due to health issues. Although her nursing career was abruptly interrupted, she kept helping others and enhancing their health using Halotherapy treatment. 


    The "salty sisters" opened their business in 2019 after they had an experience in a salt room in North Carolina. Since then, they have grown their business exponentially and generated a long list of clients looking for relief from psoriasis, sinus, anxiety, autism, and depression, to name a few.  


    In this episode, we delve into Rosa and Laura's fascinating story of how Salt + Sol Halotherapy was born and when and where they decided to come forward with an idea they had during a trip. They kindly explained what a salt session is, the benefits of getting one, and some of the great experiences they had with the hundreds of clients they meet every week.   


    Some Questions I Ask:

    • How did the two of you come up with the idea to put a salt cave in the shop? (5:36)
    • Both of you have had health issues. Can you share a bit about that? (13:13)
    • How often do you recommend that people take advantage of salt therapy? (15:42)


    In This Episode, You Will Learn:

    • Laura and Rosa talk about the decision to open their business at the back of an Auto Care shop (7:51)
    • What is salt therapy, and what are its benefits (11:26)
    • Rosa and Laura share some fantastic stories of clients who experienced salt therapy and got terrific results (17:06)
    • Laura and Rosa talk about the unproductive habits they had to leave aside as the business started requiring more from them (22:38)


    Resources:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How To Get the Best Out of Your Raving Fans On Google with Jimmy Lea How To Get the Best Out of Your Raving Fans On Google with Jimmy Lea Tue, 26 Apr 2022 09:00:29 GMT 39:05 6262661c6e6e4100138dc2ee false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-get-the-best-out-of-your-raving-fans-on-google-with-j 6262661c6e6e4100138dc2ee 616b806ba5607c00121c2ec2 how-to-get-the-best-out-of-your-raving-fans-on-google-with-j full 26 How much attention are you paying to your business' Google reviews? Probably not enough. Of course, reviews might look like a double-edged sword to many business owners. We all love positive five-star reviews, but what if we get a wrecking one-star review? 


    Regardless of how we deal with good or bad reviews, being relevant on the web is more important than ever: a company that doesn't exist digitally is doomed to fail in the modern world. 


    Visiting us today is the go-to person to increase online visibility and effective online marketing in the automotive industry, Jimmy Lea. Jimmy is a Product Evangelist at Kukui corporation, passionate about helping automotive business owners know where they are spending their marketing dollars and track their effectiveness. 


    We had a wonderful conversation about the essential need to get reviews, how to deal with bad reviews, and why getting reviews at any platform other than Google is not a good idea. Jimmy shared some golden nuggets about the proper way to get reviews, how much time we should dedicate to getting them, and why having only five-star reviews might not be an ideal scenario. In addition, Jimmy shared a technique to remove Google reviews that, according to him, has a 50-50 chance of working, but still, it's a considerable resource to deal with internet trolls. 


    In This Episode, You Will Learn:

    • About Google's changes in the algorithm that modified the entire reviews' ecosystem (4:35)
    • All reviews are good; bad reviews show we are humans (7:35)
    • How much of our time we should dedicate to getting reviews (11:38)
    • The two buttons every email should have at the end (19:01)
    • Jimmy's tips to remove Google reviews (29:51)


    Resources:


    Connect with Jimmy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     How much attention are you paying to your business' Google reviews? Probably not enough. Of course, reviews might look like a double-edged sword to many business owners. We all love positive five-star reviews, but what if we get a wrecking one-star review? 


    Regardless of how we deal with good or bad reviews, being relevant on the web is more important than ever: a company that doesn't exist digitally is doomed to fail in the modern world. 


    Visiting us today is the go-to person to increase online visibility and effective online marketing in the automotive industry, Jimmy Lea. Jimmy is a Product Evangelist at Kukui corporation, passionate about helping automotive business owners know where they are spending their marketing dollars and track their effectiveness. 


    We had a wonderful conversation about the essential need to get reviews, how to deal with bad reviews, and why getting reviews at any platform other than Google is not a good idea. Jimmy shared some golden nuggets about the proper way to get reviews, how much time we should dedicate to getting them, and why having only five-star reviews might not be an ideal scenario. In addition, Jimmy shared a technique to remove Google reviews that, according to him, has a 50-50 chance of working, but still, it's a considerable resource to deal with internet trolls. 


    In This Episode, You Will Learn:

    • About Google's changes in the algorithm that modified the entire reviews' ecosystem (4:35)
    • All reviews are good; bad reviews show we are humans (7:35)
    • How much of our time we should dedicate to getting reviews (11:38)
    • The two buttons every email should have at the end (19:01)
    • Jimmy's tips to remove Google reviews (29:51)


    Resources:


    Connect with Jimmy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Bringing Balance In Our Finances' Force with Ron Saharyan]]> Tue, 19 Apr 2022 09:00:28 GMT 31:51 62591a5e90ef350012bc399f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/bringing-balance-in-our-finances-force-with-ron-saharyan 62591a5e90ef350012bc399f 616b806ba5607c00121c2ec2 bringing-balance-in-our-finances-force-with-ron-saharyan full 25 No one is in business to lose money; however, we've been taught that profit is the bottom line, and before thinking of it, we must take care of the expenses, the debts, salaries, and so forth. Therefore, following that old-school thinking, what comes first will get more attention, dedication, and time, and what comes last won't. Our guest, Ron Saharyan believes the exact opposite; profit must always come first. 


    Ron Saharyan, aka Obi Ron Kenobi, is the co-founder and managing director of Profit First Professionals, an international network of accountants, bookkeepers, and financial experts specializing in helping companies increase their earnings using the Profit First method. 


    In this episode, Ron shares the backstage of how he and Mike Michalowicz decided to create the Profit First University and the Profit First method in Mike's basement after a short conversation. We discuss some details of Profit First's replicable model and the company's global expansion to over 30 countries. We also delve into the importance of taking accountability for our spending, the problem with debit cards, and how much money we should allocate to the five fundamental bank accounts. 


    In This Episode, You Will Learn:

    • About what is the Profit First method (3:47)
    • The backstory of Profit First University's creation (10:05)
    • The limiting beliefs about waiting for the right time to put a system in place to help us deal with our finances (14:52)
    • About Ron's hard times during his childhood and how he got inspired by them (21:03)
    • The importance of learning to manage our spending (27:28)


    Resources:

    • Profit First University website
    • Book: Mike Michalowicz - Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine


    Connect with Ron:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     No one is in business to lose money; however, we've been taught that profit is the bottom line, and before thinking of it, we must take care of the expenses, the debts, salaries, and so forth. Therefore, following that old-school thinking, what comes first will get more attention, dedication, and time, and what comes last won't. Our guest, Ron Saharyan believes the exact opposite; profit must always come first. 


    Ron Saharyan, aka Obi Ron Kenobi, is the co-founder and managing director of Profit First Professionals, an international network of accountants, bookkeepers, and financial experts specializing in helping companies increase their earnings using the Profit First method. 


    In this episode, Ron shares the backstage of how he and Mike Michalowicz decided to create the Profit First University and the Profit First method in Mike's basement after a short conversation. We discuss some details of Profit First's replicable model and the company's global expansion to over 30 countries. We also delve into the importance of taking accountability for our spending, the problem with debit cards, and how much money we should allocate to the five fundamental bank accounts. 


    In This Episode, You Will Learn:

    • About what is the Profit First method (3:47)
    • The backstory of Profit First University's creation (10:05)
    • The limiting beliefs about waiting for the right time to put a system in place to help us deal with our finances (14:52)
    • About Ron's hard times during his childhood and how he got inspired by them (21:03)
    • The importance of learning to manage our spending (27:28)


    Resources:

    • Profit First University website
    • Book: Mike Michalowicz - Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine


    Connect with Ron:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Building Systems To Gain Freedom and Get Better Results with Wendy K. Walters Building Systems To Gain Freedom and Get Better Results with Wendy K. Walters Tue, 12 Apr 2022 09:00:33 GMT 30:53 624dafe1ec2e0300126f63be false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/building-systems-to-gain-freedom-and-get-better-results-with 624dafe1ec2e0300126f63be 616b806ba5607c00121c2ec2 building-systems-to-gain-freedom-and-get-better-results-with full 24 For many entrepreneurs, putting a system together seems too complicated, a ton of effort, and a series of time-consuming routines when, actually, systems are natural freedom producers. To explain the multiple benefits of having sustainable, reliable, and replicable systems in our business is the amazing Wendy K. Walters with us. 


    Wendy is a Motivational Speaker, Dream Builder, Author, Ghost Writer, and Master Coach. Wendy is also an editor and publisher expert; she has helped over 150 first-time authors publish their first books, many of them becoming serial authors. 


    In this episode, we delve into the benefits of systems creation and how they can save us tons of time and make our companies more effective and reliable. We talk about the benefits of writing about our expertise; or, in her words: "nothing helps us define who we are as wrapping language around our expertise and communicating it to others."


    Wendy also shares her thoughts on the best way to create an identity for our business, the advantages of consistent 1% improvements, and more.


    In This Episode, You Will Learn:

    • Wendy explains the benefits of writing and publishing as a means to empower our brand and authority (4:03)
    • The best ways to create effective, reliable, and replicable systems (7:31)
    • Why it is crucial to define how we want to be recognized as a company, who we want to be, what do we stand for as a company (10:32)
    • Why most entrepreneurs are so resistant to creating systems (15:58)
    • The importance and potential of 1% improvements (20:23)


    Resources:


    Connect with Wendy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     For many entrepreneurs, putting a system together seems too complicated, a ton of effort, and a series of time-consuming routines when, actually, systems are natural freedom producers. To explain the multiple benefits of having sustainable, reliable, and replicable systems in our business is the amazing Wendy K. Walters with us. 


    Wendy is a Motivational Speaker, Dream Builder, Author, Ghost Writer, and Master Coach. Wendy is also an editor and publisher expert; she has helped over 150 first-time authors publish their first books, many of them becoming serial authors. 


    In this episode, we delve into the benefits of systems creation and how they can save us tons of time and make our companies more effective and reliable. We talk about the benefits of writing about our expertise; or, in her words: "nothing helps us define who we are as wrapping language around our expertise and communicating it to others."


    Wendy also shares her thoughts on the best way to create an identity for our business, the advantages of consistent 1% improvements, and more.


    In This Episode, You Will Learn:

    • Wendy explains the benefits of writing and publishing as a means to empower our brand and authority (4:03)
    • The best ways to create effective, reliable, and replicable systems (7:31)
    • Why it is crucial to define how we want to be recognized as a company, who we want to be, what do we stand for as a company (10:32)
    • Why most entrepreneurs are so resistant to creating systems (15:58)
    • The importance and potential of 1% improvements (20:23)


    Resources:


    Connect with Wendy:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Identifying the Toys We Use More And Discarding the Rest with Randy Dean Identifying the Toys We Use More And Discarding the Rest with Randy Dean Tue, 05 Apr 2022 09:00:12 GMT 32:20 6246c0ff37b643001244ec8b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/identifying-the-toys-we-use-more-and-discarding-the-rest-wit 6246c0ff37b643001244ec8b 616b806ba5607c00121c2ec2 identifying-the-toys-we-use-more-and-discarding-the-rest-wit full 23 Accumulating stuff we barely use is something almost all of us are guilty of. It has become a national issue, thousands of storage facilities around the country are full, and all of them have a waiting list. 


    The stuff we refuse to throw away or sell occupies a physical space in our homes or offices, consuming our time and energy. That is why decluttering has multiple benefits, and our guest, Randy Dean, visits us to share his most efficient decluttering techniques. 


    Randy Dean, The E-mail Sanity Expert®, is a professional speaker and expert on time & e-mail management, effective organization, and technology use. He is the owner of Randall Dean Consulting & Training LLC. Randy was featured in the Washington Times, Detroit News, The Globe and Mail, and Business Week Online, among many others. He is a member of the National Speakers Association (NSA) and the Florida and Michigan Society of Association Executives.


    In this episode, Randy talks about the harmful effects of accumulating on our sleeping quality and overall wellness and how we can determine whether an item we keep is useful and valuable for us or not. Randy invites us to reassess our relationship with the stuff we accumulate and realize that the real value of things depends on how much we use them. Randy also shares impeccable advice on dealing with the lost papers over our desks at the workspace. 


    In This Episode, You Will Learn:

    About how accumulating things affect our health (5:39)

    Randy's invitation to evaluate our relationship with the stuff we own(7:23)

    If you don't use something twice a year, you should rent it, not own it (10:19)

    How do we determine the value of the objects we accumulate (12:32)

    The pick and roll. The less stuff we own, the less time we spend dealing with it (20:51)

    How to organize the loose papers in our offices (24:18)


    Resources:

    Book: Randy Dean - Taming The Email Beast

    Book: Stephen Covey - First Things First

    Book: Stephen Covey - The 7 Habits of Highly Effective People


    Connect with Randy:

    website

    Youtube

    LinkedIn

    Facebook


    Let's connect:

    LinkedIn

    Facebook

    Email: mopodcast@autotraining.net

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Accumulating stuff we barely use is something almost all of us are guilty of. It has become a national issue, thousands of storage facilities around the country are full, and all of them have a waiting list. 


    The stuff we refuse to throw away or sell occupies a physical space in our homes or offices, consuming our time and energy. That is why decluttering has multiple benefits, and our guest, Randy Dean, visits us to share his most efficient decluttering techniques. 


    Randy Dean, The E-mail Sanity Expert®, is a professional speaker and expert on time & e-mail management, effective organization, and technology use. He is the owner of Randall Dean Consulting & Training LLC. Randy was featured in the Washington Times, Detroit News, The Globe and Mail, and Business Week Online, among many others. He is a member of the National Speakers Association (NSA) and the Florida and Michigan Society of Association Executives.


    In this episode, Randy talks about the harmful effects of accumulating on our sleeping quality and overall wellness and how we can determine whether an item we keep is useful and valuable for us or not. Randy invites us to reassess our relationship with the stuff we accumulate and realize that the real value of things depends on how much we use them. Randy also shares impeccable advice on dealing with the lost papers over our desks at the workspace. 


    In This Episode, You Will Learn:

    About how accumulating things affect our health (5:39)

    Randy's invitation to evaluate our relationship with the stuff we own(7:23)

    If you don't use something twice a year, you should rent it, not own it (10:19)

    How do we determine the value of the objects we accumulate (12:32)

    The pick and roll. The less stuff we own, the less time we spend dealing with it (20:51)

    How to organize the loose papers in our offices (24:18)


    Resources:

    Book: Randy Dean - Taming The Email Beast

    Book: Stephen Covey - First Things First

    Book: Stephen Covey - The 7 Habits of Highly Effective People


    Connect with Randy:

    website

    Youtube

    LinkedIn

    Facebook


    Let's connect:

    LinkedIn

    Facebook

    Email: mopodcast@autotraining.net

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Learning To Design Our Business with The Automotive Rockstar Frank Leutz Learning To Design Our Business with The Automotive Rockstar Frank Leutz Tue, 29 Mar 2022 09:00:12 GMT 36:15 623c28eacf02960013dd3bcb false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/learning-to-design-our-business-with-the-automotive-rockstar 623c28eacf02960013dd3bcb 616b806ba5607c00121c2ec2 learning-to-design-our-business-with-the-automotive-rockstar full 22 One of the toughest lessons our guest, Frank Leutz, learned from his first experiences as a business owner is to have a clear idea of what kind of business we want to build. He overworked himself to exhaustion, spending over 20 hours every day at a packed garage that looked more like a car dealership than a repair shop. During that time, Frank lost the first five years of his daughter, and on top of it, he wasn't making a substantial amount of money that would, at least, try and justify such a sacrifice. 


    Frank Leutz is an Automotive Expert. He is a Talent at Wrench Nation TV, where he hosts his own podcast. Frank is also the Marketing Director at Desert Car Care of Chandler, Phoenix Chapter President of the Automotive Service Association, an Author, and Speaker. 


    In this episode, we dive into Frank's origins as a musician, including his experiences playing at the Carnegie Hall and his participation in the Operation End Sweep with the US Navy, consisting of removing naval mines from Haiphong harbor and other coastal inland waterways in North Vietnam. 


    Frank shares several golden nuggets from his own experiences as a business owner and his perspective after spending over 25 years in the automotive repair industry. We talk about the importance of planning, guidance, and coaching to run a successful shop, how empowering and liberating it is to learn how to delegate in our business, and how crucial it is to learn how to price our services according to where we want to be in the industry. 


    In This Episode, You Will Learn:

    • How it was growing up in NY and how it helped Frank mold his character and determination (3:47)
    • Frank talks about his first steps and experiences as a musician (5:38)
    • The "M-E" in time is essential. Frank talks about time management (10:19)
    • About Frank's tough first years in business, overworking himself and forgetting to have a life (13:45)
    • How can we design our shop to support our internal customers and provide an excellent service to our clients (25:01)


    Resources:


    Connect with Frank:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     One of the toughest lessons our guest, Frank Leutz, learned from his first experiences as a business owner is to have a clear idea of what kind of business we want to build. He overworked himself to exhaustion, spending over 20 hours every day at a packed garage that looked more like a car dealership than a repair shop. During that time, Frank lost the first five years of his daughter, and on top of it, he wasn't making a substantial amount of money that would, at least, try and justify such a sacrifice. 


    Frank Leutz is an Automotive Expert. He is a Talent at Wrench Nation TV, where he hosts his own podcast. Frank is also the Marketing Director at Desert Car Care of Chandler, Phoenix Chapter President of the Automotive Service Association, an Author, and Speaker. 


    In this episode, we dive into Frank's origins as a musician, including his experiences playing at the Carnegie Hall and his participation in the Operation End Sweep with the US Navy, consisting of removing naval mines from Haiphong harbor and other coastal inland waterways in North Vietnam. 


    Frank shares several golden nuggets from his own experiences as a business owner and his perspective after spending over 25 years in the automotive repair industry. We talk about the importance of planning, guidance, and coaching to run a successful shop, how empowering and liberating it is to learn how to delegate in our business, and how crucial it is to learn how to price our services according to where we want to be in the industry. 


    In This Episode, You Will Learn:

    • How it was growing up in NY and how it helped Frank mold his character and determination (3:47)
    • Frank talks about his first steps and experiences as a musician (5:38)
    • The "M-E" in time is essential. Frank talks about time management (10:19)
    • About Frank's tough first years in business, overworking himself and forgetting to have a life (13:45)
    • How can we design our shop to support our internal customers and provide an excellent service to our clients (25:01)


    Resources:


    Connect with Frank:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Putting the Focus On Security Exactly Where It Should Be with Terry Choate Jr Putting the Focus On Security Exactly Where It Should Be with Terry Choate Jr Tue, 22 Mar 2022 10:00:38 GMT 32:41 62344b08f2091f00138faf7f false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/putting-the-focus-on-security-exactly-where-it-should-be-wit 62344b08f2091f00138faf7f 616b806ba5607c00121c2ec2 putting-the-focus-on-security-exactly-where-it-should-be-wit full 21 Becoming a more home-based society during the pandemic didn't eliminate the threats to our and our employees' safety. The threats simply followed us home. To our guest, Terry Choate Jr, taking care of our external and internal customers is the best way to enhance our organization's security. 


    Terry Choate Jr is the CEO, Co-founder, and President of Blue-U Defense. This company provides Fortune 2000 corporations with active shooter, unwanted intruder and workplace violence training, planning and policy assistance, and Executive Protection services. Terry is a thought leader passionate about offering real security solutions for the prevention and survival of incidents of violence; he is a former law enforcement officer and SWAT Team Commander. 


    In this episode, we delve into the importance of business owners spending time and resources to ensure their internal and external customers' safety. Terry kindly shared his expertise in home-based security and reputation harm. We also talk about the importance of keeping ourselves informed, the benefits of having a happy workforce, and the Occupational Safety and Health Administration (OSHA) obligations every business owner should be aware of.  


    In This Episode, You Will Learn:

    • We must fact check every piece of information we receive, even the ones we get from professionals and thought leaders (5:16)
    • The bad guys always find a way to vulnerate our safety. What should be aware of in the home-based society we live in (8:36)
    • The cons of avoiding news channels and being utterly uninformed (15:59)
    • About what most companies ignore from OSHA (20:05)
    • What should every business owner do to ensure their staff and their customers' safety (26:17)


    Resources: 


    Connect with Terry:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Becoming a more home-based society during the pandemic didn't eliminate the threats to our and our employees' safety. The threats simply followed us home. To our guest, Terry Choate Jr, taking care of our external and internal customers is the best way to enhance our organization's security. 


    Terry Choate Jr is the CEO, Co-founder, and President of Blue-U Defense. This company provides Fortune 2000 corporations with active shooter, unwanted intruder and workplace violence training, planning and policy assistance, and Executive Protection services. Terry is a thought leader passionate about offering real security solutions for the prevention and survival of incidents of violence; he is a former law enforcement officer and SWAT Team Commander. 


    In this episode, we delve into the importance of business owners spending time and resources to ensure their internal and external customers' safety. Terry kindly shared his expertise in home-based security and reputation harm. We also talk about the importance of keeping ourselves informed, the benefits of having a happy workforce, and the Occupational Safety and Health Administration (OSHA) obligations every business owner should be aware of.  


    In This Episode, You Will Learn:

    • We must fact check every piece of information we receive, even the ones we get from professionals and thought leaders (5:16)
    • The bad guys always find a way to vulnerate our safety. What should be aware of in the home-based society we live in (8:36)
    • The cons of avoiding news channels and being utterly uninformed (15:59)
    • About what most companies ignore from OSHA (20:05)
    • What should every business owner do to ensure their staff and their customers' safety (26:17)


    Resources: 


    Connect with Terry:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[How To Offer Jobs Aligned with the New Generation's Values with Jay Goninen]]> Tue, 15 Mar 2022 10:00:31 GMT 36:25 622b109269c32a0013264f85 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-offer-jobs-aligned-with-the-new-generations-values-wi 622b109269c32a0013264f85 616b806ba5607c00121c2ec2 how-to-offer-jobs-aligned-with-the-new-generations-values-wi full 20 We already know that many variables are working against shop owners in the battle of getting qualified internal customers and retaining them.


    The first step to solving this problem, just as with every issue, is focusing on what we control. To our guest, Jay Goninen, that would be asking ourselves if the job we offer, the working conditions, and the environment at our company is attractive, and if they aren't, work on what we need to work to fix that. 


    Jay Goninen, a fellow podcaster, co-founder, and president of WrenchWay. Jay started working in the automotive industry at 9 in his father's shop. He then became a technician and eventually evolved into management roles. Having been in the industry his entire life, Jay quickly identified the next massive issue the automotive sector will have to deal with: the growing technician shortage.


    In this episode, we talk about the staff shortage the automotive industry faces in general, particularly the technician shortage. Jay talks about his work at WrenchWay, his vast experience in the industry, and why he decided to start a business focused on connecting qualified technicians with the shops that need them. We also talk about the importance of show owners sticking to their original plan and vision even when their shops are fully staffed to avoid hiring in panic. 


    In This Episode, You Will Learn:

    • About why Jay decided to start WrenchWay (4:05)
    • Jay talks about how we can attract and retain internal customers (7:23)
    • The incredible amount of new variants to the equation that promotes internal customers' massive work rotation (13:52)
    • We must be sure we are offering a competitive option (16:40)
    • About the things we should remove from our ads offering job positions (21:46)
    • The power of communication and setting clear expectations for what can we offer as a company (29:11)


    Resources:


    Connect with Jay:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     We already know that many variables are working against shop owners in the battle of getting qualified internal customers and retaining them.


    The first step to solving this problem, just as with every issue, is focusing on what we control. To our guest, Jay Goninen, that would be asking ourselves if the job we offer, the working conditions, and the environment at our company is attractive, and if they aren't, work on what we need to work to fix that. 


    Jay Goninen, a fellow podcaster, co-founder, and president of WrenchWay. Jay started working in the automotive industry at 9 in his father's shop. He then became a technician and eventually evolved into management roles. Having been in the industry his entire life, Jay quickly identified the next massive issue the automotive sector will have to deal with: the growing technician shortage.


    In this episode, we talk about the staff shortage the automotive industry faces in general, particularly the technician shortage. Jay talks about his work at WrenchWay, his vast experience in the industry, and why he decided to start a business focused on connecting qualified technicians with the shops that need them. We also talk about the importance of show owners sticking to their original plan and vision even when their shops are fully staffed to avoid hiring in panic. 


    In This Episode, You Will Learn:

    • About why Jay decided to start WrenchWay (4:05)
    • Jay talks about how we can attract and retain internal customers (7:23)
    • The incredible amount of new variants to the equation that promotes internal customers' massive work rotation (13:52)
    • We must be sure we are offering a competitive option (16:40)
    • About the things we should remove from our ads offering job positions (21:46)
    • The power of communication and setting clear expectations for what can we offer as a company (29:11)


    Resources:


    Connect with Jay:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Regaining Control And Blowing The Smokescreens Away with Andrew Neitlich Regaining Control And Blowing The Smokescreens Away with Andrew Neitlich Tue, 08 Mar 2022 10:00:01 GMT 32:42 6225d71196fe95001201e2d0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/regaining-control-and-blowing-the-smokescreens-away-with-and 6225d71196fe95001201e2d0 616b806ba5607c00121c2ec2 regaining-control-and-blowing-the-smokescreens-away-with-and full 19 The international conflict between Russia and Ukraine presented itself as the perfect opportunity for small business leaders to execute one of our favorite activities: creating a smokescreen in front of us to distract ourselves from taking care of our businesses. Although the conflict is real, and our business might be affected by it long-term, we can't do anything about it now. So, why do we insist on creating these scenarios, and how can we stop them from living rent-free in our heads?


    Today, I have the perfect guest to help me answer these questions and help us dissipate these smokescreens, Andrew Neitlich. Andrew is a Cultural Anthropologist who graduated from Harvard University and got his MBA from Harvard Business School. He is also the Founder and Director of the Center of Executive Coaching, my mentor, and a dear friend. 


    In this episode, we get right through the middle of why it is so common between leaders and entrepreneurs to get distracted and concentrate their time and energy on things they can’t control. Using his unique style, cutting the BS, and going straight to the point, Andrew shares some golden nuggets of why smokescreens are so common among entrepreneurs and leaders of small businesses and offers a couple of practical solutions. We also talk about culture, learning to discern between what's urgent and what's important, the ability to find opportunities in crisis, and more. 


    In This Episode, You Will Learn:

    • Focusing on the things we can control that have an immediate effect on our success (7:41)
    • We must get good at recognizing the things that really matter to us and our business (11:21)
    • The three main elements of a leader's dashboard (12:27)
    • As a leader, we get what we tolerate (17:15)
    • The courage and stoicism required to start and maintain a successful business nowadays (23:30)


    Resources:

    • Center For Executive Coaching website


    Connect with Andrew:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     The international conflict between Russia and Ukraine presented itself as the perfect opportunity for small business leaders to execute one of our favorite activities: creating a smokescreen in front of us to distract ourselves from taking care of our businesses. Although the conflict is real, and our business might be affected by it long-term, we can't do anything about it now. So, why do we insist on creating these scenarios, and how can we stop them from living rent-free in our heads?


    Today, I have the perfect guest to help me answer these questions and help us dissipate these smokescreens, Andrew Neitlich. Andrew is a Cultural Anthropologist who graduated from Harvard University and got his MBA from Harvard Business School. He is also the Founder and Director of the Center of Executive Coaching, my mentor, and a dear friend. 


    In this episode, we get right through the middle of why it is so common between leaders and entrepreneurs to get distracted and concentrate their time and energy on things they can’t control. Using his unique style, cutting the BS, and going straight to the point, Andrew shares some golden nuggets of why smokescreens are so common among entrepreneurs and leaders of small businesses and offers a couple of practical solutions. We also talk about culture, learning to discern between what's urgent and what's important, the ability to find opportunities in crisis, and more. 


    In This Episode, You Will Learn:

    • Focusing on the things we can control that have an immediate effect on our success (7:41)
    • We must get good at recognizing the things that really matter to us and our business (11:21)
    • The three main elements of a leader's dashboard (12:27)
    • As a leader, we get what we tolerate (17:15)
    • The courage and stoicism required to start and maintain a successful business nowadays (23:30)


    Resources:

    • Center For Executive Coaching website


    Connect with Andrew:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Getting Into the IRONMAN Mindset To Run Our Business with Adam Kushner Getting Into the IRONMAN Mindset To Run Our Business with Adam Kushner Tue, 01 Mar 2022 10:00:11 GMT 35:01 62189a5096dc3900132c4529 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/getting-into-the-ironman-mindset-to-run-our-business-with-ad 62189a5096dc3900132c4529 616b806ba5607c00121c2ec2 getting-into-the-ironman-mindset-to-run-our-business-with-ad full 18 To succeed in the entrepreneurial journey, we need more than determination, consistency, commitment, and grind; it is also crucial to put a plan in place, surround ourselves with experienced experts, and get guidance. 


    Our guest, Adam Kushner, found a great way to reverse engineer the entrepreneurial process, inspired by his experiences in endurance sports. He suggests we start by identifying and acknowledging our weaknesses and turning them into strengths. Accepting what we aren't good at and getting help in the areas we need help to improve makes the path toward the goal clearer and more achievable.  


    Adam Kushner is the Owner of Business Actualization, a company that helps Auto Repair shops increase their digital presence and get more new clients through custom digital marketing strategies. Adam is also an endurance sports enthusiast, who participated in several IRONMAN competitions, and 50 miles running races, qualified a couple of times for National championships and won several regional events. 


    We had a fantastic conversation about the resemblance between endurance sports competitions and entrepreneurship. We delve into the importance of coaching and expert guidance to accomplish goals, how crucial it is to identify and accept our weaknesses and get help to improve on them, and how we can benefit from being surrounded by the right people. We also talk about the actual automotive industry's scenario, where coaching companies or mastermind groups are easy to find, as opposed to how it was 20 years ago, an extremely competitive space reigned by individualism.


    Some Questions I Ask:

    • You competed in a pretty darn big competition. Could you talk a bit about that? (6:08)
    • Let alone to get in the mindset of this is, how did you start preparing for this for the long haul? (8:17)
    • Whether in business or our personal life, a coach gets you to set your sights on what's possible and what you can do. Can you talk about that a little bit? (12:24)


    In This Episode, You Will Learn:

    • Adam talks about his passage through the culinary industry (2:27)
    • The parallelism between entrepreneurship and endurance sports (9:49)
    • The drive and self-discipline needed to compete in endurance sports, and how it can be translated into business (12:05)
    • The importance of leaving the ego aside and accepting our weaknesses (16:48)
    • Adam's most significant takeaways from participating in highly demanding competitions (24:06)


    Resources:


    Connect with Adam:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     To succeed in the entrepreneurial journey, we need more than determination, consistency, commitment, and grind; it is also crucial to put a plan in place, surround ourselves with experienced experts, and get guidance. 


    Our guest, Adam Kushner, found a great way to reverse engineer the entrepreneurial process, inspired by his experiences in endurance sports. He suggests we start by identifying and acknowledging our weaknesses and turning them into strengths. Accepting what we aren't good at and getting help in the areas we need help to improve makes the path toward the goal clearer and more achievable.  


    Adam Kushner is the Owner of Business Actualization, a company that helps Auto Repair shops increase their digital presence and get more new clients through custom digital marketing strategies. Adam is also an endurance sports enthusiast, who participated in several IRONMAN competitions, and 50 miles running races, qualified a couple of times for National championships and won several regional events. 


    We had a fantastic conversation about the resemblance between endurance sports competitions and entrepreneurship. We delve into the importance of coaching and expert guidance to accomplish goals, how crucial it is to identify and accept our weaknesses and get help to improve on them, and how we can benefit from being surrounded by the right people. We also talk about the actual automotive industry's scenario, where coaching companies or mastermind groups are easy to find, as opposed to how it was 20 years ago, an extremely competitive space reigned by individualism.


    Some Questions I Ask:

    • You competed in a pretty darn big competition. Could you talk a bit about that? (6:08)
    • Let alone to get in the mindset of this is, how did you start preparing for this for the long haul? (8:17)
    • Whether in business or our personal life, a coach gets you to set your sights on what's possible and what you can do. Can you talk about that a little bit? (12:24)


    In This Episode, You Will Learn:

    • Adam talks about his passage through the culinary industry (2:27)
    • The parallelism between entrepreneurship and endurance sports (9:49)
    • The drive and self-discipline needed to compete in endurance sports, and how it can be translated into business (12:05)
    • The importance of leaving the ego aside and accepting our weaknesses (16:48)
    • Adam's most significant takeaways from participating in highly demanding competitions (24:06)


    Resources:


    Connect with Adam:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Building A Team of Owners with Mike Michalowicz Building A Team of Owners with Mike Michalowicz Tue, 22 Feb 2022 10:00:07 GMT 29:21 621357cbe57ab80012656ec7 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/building-a-team-of-owners-with-mike-michalowicz 621357cbe57ab80012656ec7 616b806ba5607c00121c2ec2 building-a-team-of-owners-with-mike-michalowicz full 17 There is a subtle yet extraordinary difference between owning something and being responsible for it. An employee will take care of something they own a thousand times better than something they are held accountable for. This works for material things like a gas pump or a tire rack and intangible things like customer service. The amazing discovery was made by Steven King, owner of King's Smokehouse, a barbeque restaurant in Hunt, Texas, just two hours drive from San Antonio.  


    Today, I'm joined by Mike Michalowicz, considered one of the most innovative business minds of our time. Mike is a Podcast Host, Speaker, and Author of several business books, like "Profit first," "Fix this next," "Get different," "Clockwork," "Surge," "The Toilet Paper Entrepreneur," and "The Pumpkin Plan." His book "The Toilet Paper Entrepreneur" was named a business cult classic by BusinessWeek. Mike's work has been translated into 10 languages. 


    Mike shared King's Smokehouse's story and the evolution Steven, its owner, saw throughout the years, thanks to the perks of giving his team ownership over certain things. We had a fantastic conversation about the power of ownership and how it can completely change an employee's production and commitment to his job and the company. We also talk about the best way to deal with perceived weaknesses of our business and how to reposition them as strengths. 


    Tune in to episode 17 of Maximum Octane. Take a second to think about the advantages of offering your team ownership, creating a whole new level of belonging and commitment with your company. 


    In This Episode, You Will Learn:

    • Joel's fountain. How giving ownership started at King's (7:10)
    • Small things first, and then the rest. How to properly offer ownership to our teams (11:03)
    • The differences between being responsible for something, and ownership (13:30)
    • Another Brady Bunch reference. How to turn a disadvantage into a strength (16:33)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     There is a subtle yet extraordinary difference between owning something and being responsible for it. An employee will take care of something they own a thousand times better than something they are held accountable for. This works for material things like a gas pump or a tire rack and intangible things like customer service. The amazing discovery was made by Steven King, owner of King's Smokehouse, a barbeque restaurant in Hunt, Texas, just two hours drive from San Antonio.  


    Today, I'm joined by Mike Michalowicz, considered one of the most innovative business minds of our time. Mike is a Podcast Host, Speaker, and Author of several business books, like "Profit first," "Fix this next," "Get different," "Clockwork," "Surge," "The Toilet Paper Entrepreneur," and "The Pumpkin Plan." His book "The Toilet Paper Entrepreneur" was named a business cult classic by BusinessWeek. Mike's work has been translated into 10 languages. 


    Mike shared King's Smokehouse's story and the evolution Steven, its owner, saw throughout the years, thanks to the perks of giving his team ownership over certain things. We had a fantastic conversation about the power of ownership and how it can completely change an employee's production and commitment to his job and the company. We also talk about the best way to deal with perceived weaknesses of our business and how to reposition them as strengths. 


    Tune in to episode 17 of Maximum Octane. Take a second to think about the advantages of offering your team ownership, creating a whole new level of belonging and commitment with your company. 


    In This Episode, You Will Learn:

    • Joel's fountain. How giving ownership started at King's (7:10)
    • Small things first, and then the rest. How to properly offer ownership to our teams (11:03)
    • The differences between being responsible for something, and ownership (13:30)
    • Another Brady Bunch reference. How to turn a disadvantage into a strength (16:33)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Treating Every Internal Customer As A Leader with Brittany Schindler Treating Every Internal Customer As A Leader with Brittany Schindler Tue, 15 Feb 2022 10:00:32 GMT 32:15 620a56cdc31d070013ec1332 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/treating-every-internal-customer-as-a-leader-with-brittany-s 620a56cdc31d070013ec1332 616b806ba5607c00121c2ec2 treating-every-internal-customer-as-a-leader-with-brittany-s full 16 Service Advisors are the bridge between external customers and service technicians. They transfer customers' doubts and concerns to the technicians and determine the repair timeline. For the most part, Service Advisors have the last word on which internal customers should be sent home when they are not helping achieve the levels of excellence required.  


    Our guest, Brittany Schindler, GM at Rod's Japanese Auto Care, realized there was another way to ensure their Service Advisors do what they need to do for external customers to say yes, and work with technicians as a team to be the best shop in town: training. She has over 10 years of experience in the industry and is the recipient of the AAPEX 2021 Service Advisor of the Year Award. 


    In this episode, we talk about the workforce's growing tendency of switching jobs every 5 years, the new paradigm where the competition is not between companies but between industries, and how shop owners are dealing with it. Brittany shared her thoughts on the importance of leadership training for every internal customer, not only for leaders, and how she ensures employees use it to grow and improve their contribution to the company. We also talk about Service Advisor's role, Brittany's strategies to enhance their performance, and more.  


    Tune in to episode 16 of Maximum Octane, and grasp a different perspective from Service Advisors' role, relevance, and proper training. 


    Some Questions I Ask:

    • You are huge on training. It's one of the most important things we can do for internal customers, and it also benefits external customers. What are some of the things that you do with training? And why is it so important to you? (7:54)
    • When you send anybody in your company for training to ensure they got something out of it, what are the things? (11:24)
    • You train everybody to be a leader. Could you talk a bit about that? (14:23)


    In This Episode, You Will Learn:

    • Brittany comments on industries competing between them to attract internal customers (4:37)
    • About Brittany's love for training and its positive impact on every internal customer performance (7:36)
    • Why Brittany treats every internal customer as a leader (14:05)
    • About why Brittany decided to build a giant toolbox for the company's Service Advisors (19:01)
    • The importance of scripts and role-playing in training (28:15)


    Resources:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Service Advisors are the bridge between external customers and service technicians. They transfer customers' doubts and concerns to the technicians and determine the repair timeline. For the most part, Service Advisors have the last word on which internal customers should be sent home when they are not helping achieve the levels of excellence required.  


    Our guest, Brittany Schindler, GM at Rod's Japanese Auto Care, realized there was another way to ensure their Service Advisors do what they need to do for external customers to say yes, and work with technicians as a team to be the best shop in town: training. She has over 10 years of experience in the industry and is the recipient of the AAPEX 2021 Service Advisor of the Year Award. 


    In this episode, we talk about the workforce's growing tendency of switching jobs every 5 years, the new paradigm where the competition is not between companies but between industries, and how shop owners are dealing with it. Brittany shared her thoughts on the importance of leadership training for every internal customer, not only for leaders, and how she ensures employees use it to grow and improve their contribution to the company. We also talk about Service Advisor's role, Brittany's strategies to enhance their performance, and more.  


    Tune in to episode 16 of Maximum Octane, and grasp a different perspective from Service Advisors' role, relevance, and proper training. 


    Some Questions I Ask:

    • You are huge on training. It's one of the most important things we can do for internal customers, and it also benefits external customers. What are some of the things that you do with training? And why is it so important to you? (7:54)
    • When you send anybody in your company for training to ensure they got something out of it, what are the things? (11:24)
    • You train everybody to be a leader. Could you talk a bit about that? (14:23)


    In This Episode, You Will Learn:

    • Brittany comments on industries competing between them to attract internal customers (4:37)
    • About Brittany's love for training and its positive impact on every internal customer performance (7:36)
    • Why Brittany treats every internal customer as a leader (14:05)
    • About why Brittany decided to build a giant toolbox for the company's Service Advisors (19:01)
    • The importance of scripts and role-playing in training (28:15)


    Resources:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Thriller Effect of Podcasting with Ginni Saraswati The Thriller Effect of Podcasting with Ginni Saraswati Tue, 08 Feb 2022 10:00:18 GMT 33:08 6200e4a500b055001350cdb3 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-thriller-effect-of-podcasting-with-ginni-saraswati 6200e4a500b055001350cdb3 616b806ba5607c00121c2ec2 the-thriller-effect-of-podcasting-with-ginni-saraswati full 15 Among hundreds of other things, the irruption of social media gave means to virtually every person on the planet to share their voices, knowledge, opinions, and, of course, market their businesses. Although podcasting is not considered a social media per se, it certainly does a great job at offering people the chance to share their voices and opinions, and needless to say, market their businesses. The best part is that it requires only three things: a computer, a reliable wifi connection, and a microphone. 


    Visiting us today is Ginni Saraswati, Founder & CEO of Ginni Media, Entrepreneur, Contributor at Entrepreneur and Rolling Stone. Ginni is also the Host, Writer, and Executive Producer of The Ginni Show podcast, Co-Founder of Metro Podcast Studio, and The Podcast Accelerator USA. 


    In this episode, we get into the nuts and bolts of podcasting, its rapid evolution, and the role it plays in people's day-to-day communication. We also explore the relevance of culture in a company's development and growth, Ginni's experiences managing a 100% remote company, and the challenges of working with freelancers and, at the same time, creating a family environment. Ginni also described what it takes to start a podcast and the best ways to do it. 


    Tune in to episode 15 of Maximum Octane and learn everything you need to know about podcasting, how to start your own podcast, and why you should do it.


    Some Questions I Ask:

    • Podcasting, to me, is like the next internet. What are your feelings about this modality? (3:26)
    • How do people get started if they want to create a podcast? (17:34)
    • What is the best way for people to launch their podcasts? (23:21)


    In This Episode, You Will Learn:

    • What is podcasting, in the eyes of Ginni (3:33)
    • Culture is the driving force of an organization (8:11)
    • The challenge of creating a family type environment while working with freelancers (13:03)
    • Podcasting is the future (17:35)
    • What are the three things needed to start a podcast (19:37)


    Resources:


    Connect with Ginni:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Among hundreds of other things, the irruption of social media gave means to virtually every person on the planet to share their voices, knowledge, opinions, and, of course, market their businesses. Although podcasting is not considered a social media per se, it certainly does a great job at offering people the chance to share their voices and opinions, and needless to say, market their businesses. The best part is that it requires only three things: a computer, a reliable wifi connection, and a microphone. 


    Visiting us today is Ginni Saraswati, Founder & CEO of Ginni Media, Entrepreneur, Contributor at Entrepreneur and Rolling Stone. Ginni is also the Host, Writer, and Executive Producer of The Ginni Show podcast, Co-Founder of Metro Podcast Studio, and The Podcast Accelerator USA. 


    In this episode, we get into the nuts and bolts of podcasting, its rapid evolution, and the role it plays in people's day-to-day communication. We also explore the relevance of culture in a company's development and growth, Ginni's experiences managing a 100% remote company, and the challenges of working with freelancers and, at the same time, creating a family environment. Ginni also described what it takes to start a podcast and the best ways to do it. 


    Tune in to episode 15 of Maximum Octane and learn everything you need to know about podcasting, how to start your own podcast, and why you should do it.


    Some Questions I Ask:

    • Podcasting, to me, is like the next internet. What are your feelings about this modality? (3:26)
    • How do people get started if they want to create a podcast? (17:34)
    • What is the best way for people to launch their podcasts? (23:21)


    In This Episode, You Will Learn:

    • What is podcasting, in the eyes of Ginni (3:33)
    • Culture is the driving force of an organization (8:11)
    • The challenge of creating a family type environment while working with freelancers (13:03)
    • Podcasting is the future (17:35)
    • What are the three things needed to start a podcast (19:37)


    Resources:


    Connect with Ginni:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Looking After the Jan Brady's Within Our Organization | Debbie Muno - Part 2]]> Tue, 01 Feb 2022 10:00:11 GMT 38:26 61f7a57cc97b4d0014d78579 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/looking-after-the-jan-bradys-within-our-organization-2 61f7a57cc97b4d0014d78579 616b806ba5607c00121c2ec2 looking-after-the-jan-bradys-within-our-organization-2 full 14 Statistically, companies have a small percentage, between 10 and 20%, of top performer internal customers and a similar number of people on the exact opposite side of that spectrum. The rest of the entire workforce is in between those two groups. Ironically, most companies dedicate their time and resources to trying to "fix" those underperforming collaborators in an attempt to recover them. This practice leaves a massive amount of talent completely unattended; that "middle" population is hidden at plain site talent that companies end up ignoring.


    Today, we are thrilled to welcome Debbie Muno again to discuss the implications of the "Jan Brady" effect in an organization. Debbie Muno is the Managing Director of Genos North America, a globally recognized company offering Emotional Intelligence Solutions for Selection, Development, Training, and Certification.


    In this episode, our conversation delves into the new challenges companies face after the changes the pandemic produced in the workforce, the way internal customers see work, and their priorities when choosing to stay in a firm, leave, or change it for one that offers better conditions. We discuss the importance of customized workshops and training for each internal customer and create personalized business hours. Debbie shared her thoughts on what companies are really competing for, what is a competitive advantage, what makes an engaging culture, and much more.


    Tune in to episode 14 of Maximum Octane and get a different perspective on the best way to deal with the new world's challenges. 


    Some Questions I Ask:

    • Some companies have pizza parties or bowling nights, and they think we have an engaged culture and a great place to work. Do you see that? In the professional world? (2:40)
    • What can you say about the "Jan Brady" effect in an organization? (15:47)


    In This Episode, You Will Learn:

    • What is talent, and what makes people successful? (2:45)
    • The blood, sweat, and tears none of us see. What we need to do to create a real change in our culture (4:23)
    • About the Jan Brady's of our organization (8:07)
    • The real competition. Companies compete with their cultures to attract internal customers (14:48)
    • What is a competitive advantage in today's market (25:12)
    • Companies should seriously consider customized job positions and flexible working hours (29:31)


    Resources:


    Connect with Debbie:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Statistically, companies have a small percentage, between 10 and 20%, of top performer internal customers and a similar number of people on the exact opposite side of that spectrum. The rest of the entire workforce is in between those two groups. Ironically, most companies dedicate their time and resources to trying to "fix" those underperforming collaborators in an attempt to recover them. This practice leaves a massive amount of talent completely unattended; that "middle" population is hidden at plain site talent that companies end up ignoring.


    Today, we are thrilled to welcome Debbie Muno again to discuss the implications of the "Jan Brady" effect in an organization. Debbie Muno is the Managing Director of Genos North America, a globally recognized company offering Emotional Intelligence Solutions for Selection, Development, Training, and Certification.


    In this episode, our conversation delves into the new challenges companies face after the changes the pandemic produced in the workforce, the way internal customers see work, and their priorities when choosing to stay in a firm, leave, or change it for one that offers better conditions. We discuss the importance of customized workshops and training for each internal customer and create personalized business hours. Debbie shared her thoughts on what companies are really competing for, what is a competitive advantage, what makes an engaging culture, and much more.


    Tune in to episode 14 of Maximum Octane and get a different perspective on the best way to deal with the new world's challenges. 


    Some Questions I Ask:

    • Some companies have pizza parties or bowling nights, and they think we have an engaged culture and a great place to work. Do you see that? In the professional world? (2:40)
    • What can you say about the "Jan Brady" effect in an organization? (15:47)


    In This Episode, You Will Learn:

    • What is talent, and what makes people successful? (2:45)
    • The blood, sweat, and tears none of us see. What we need to do to create a real change in our culture (4:23)
    • About the Jan Brady's of our organization (8:07)
    • The real competition. Companies compete with their cultures to attract internal customers (14:48)
    • What is a competitive advantage in today's market (25:12)
    • Companies should seriously consider customized job positions and flexible working hours (29:31)


    Resources:


    Connect with Debbie:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Learning How To Identify, Articulate, and Empower our Values with Barney Feinberg Learning How To Identify, Articulate, and Empower our Values with Barney Feinberg Tue, 25 Jan 2022 10:00:39 GMT 32:26 61ee6bd36634cc0015b2b7d0 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/learning-how-to-identify-articulate-and-empower-our-values-w 61ee6bd36634cc0015b2b7d0 616b806ba5607c00121c2ec2 learning-how-to-identify-articulate-and-empower-our-values-w full 13 Today's episode is a powerful one. Having read several books and watched tons of videos on self-help, visualization, and manifestation, I had never achieved what our guest, Barney Feinberg, helped me unlock in just a couple of minutes. The simplicity, clarity, and kindness of his voice and message just blew me away, and I'm eager to share all of that in our show. 


    Barney Feinberg is an Innovative Executive Coach and Recruiter, Founder and CEO of The Chemistry Factor, Author, and Podcast Host. Early on in his career, Barney became a CPA, traveled to Aisa, and worked for 7 years, where he learned and perfected his fluency in the language of business. 


    Fast forward some years, Barney started working on executive placement. After becoming a Professional Coactive Coach, he thought it would be great to combine both activities, which created Life Balancing Recruiting, an embryo of the Chemistry Factor. 


    In this episode, Coach Barney shares bits of his inspiring knowledge on the importance of empowering our values, strengthening our personal relationships, and recognizing the ability we all have to choose how to feel. We learn why it is so hard for most of us to identify our values, get attached to our peak moments, and manifest the energy that better serves us. Coach Barney also described the four-step process to connect with our values. He offered a short demonstration of how to identify and go to our lives' peak moments and then empower the value those peak moments enhance.   


    Tune in to episode 13 of Maximum Octane and experience Coach Barney's clarity and calm wisdom.


    In This Episode, You Will Learn:

    • We think there is a difference between life and work, but they are the same (5:15)
    • We get to choose who we are regardless of the circumstances (7:33)
    • The four-step process to connect with our values (8:55)
    • Why do most of us struggle to articulate our values (12:13)
    • It is not about pointing out the error; it is about asking how we can make it better (17:48)
    • The benefits of being patient (25:49)


    Resources:


    Connect with Coach Barney:

    • LinkedIn
    • Email: barney@thechemistryfactor.com


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Today's episode is a powerful one. Having read several books and watched tons of videos on self-help, visualization, and manifestation, I had never achieved what our guest, Barney Feinberg, helped me unlock in just a couple of minutes. The simplicity, clarity, and kindness of his voice and message just blew me away, and I'm eager to share all of that in our show. 


    Barney Feinberg is an Innovative Executive Coach and Recruiter, Founder and CEO of The Chemistry Factor, Author, and Podcast Host. Early on in his career, Barney became a CPA, traveled to Aisa, and worked for 7 years, where he learned and perfected his fluency in the language of business. 


    Fast forward some years, Barney started working on executive placement. After becoming a Professional Coactive Coach, he thought it would be great to combine both activities, which created Life Balancing Recruiting, an embryo of the Chemistry Factor. 


    In this episode, Coach Barney shares bits of his inspiring knowledge on the importance of empowering our values, strengthening our personal relationships, and recognizing the ability we all have to choose how to feel. We learn why it is so hard for most of us to identify our values, get attached to our peak moments, and manifest the energy that better serves us. Coach Barney also described the four-step process to connect with our values. He offered a short demonstration of how to identify and go to our lives' peak moments and then empower the value those peak moments enhance.   


    Tune in to episode 13 of Maximum Octane and experience Coach Barney's clarity and calm wisdom.


    In This Episode, You Will Learn:

    • We think there is a difference between life and work, but they are the same (5:15)
    • We get to choose who we are regardless of the circumstances (7:33)
    • The four-step process to connect with our values (8:55)
    • Why do most of us struggle to articulate our values (12:13)
    • It is not about pointing out the error; it is about asking how we can make it better (17:48)
    • The benefits of being patient (25:49)


    Resources:


    Connect with Coach Barney:

    • LinkedIn
    • Email: barney@thechemistryfactor.com


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Turning Obstacles into Opportunities with Patrick Connell Turning Obstacles into Opportunities with Patrick Connell Tue, 18 Jan 2022 10:00:07 GMT 30:14 61e52fa94688820013048e73 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/turning-obstacles-into-opportunities-with-patrick-connell 61e52fa94688820013048e73 616b806ba5607c00121c2ec2 turning-obstacles-into-opportunities-with-patrick-connell full 12 Most of us, especially in our businesses, change things when we are forced to. Of course, there are other times when we create a plan, design a course of action, execute the plan, and arrive at the desired destination. But for the most part, life is unpredictable; things out of our control happen and force us to pivot. What we decide to do with what life imposes can differentiate us from the rest, help us thrive and succeed, or just stay in an eternal loop of trying to figure things out. 


    When life hit our guest, Patrick Connell, and it hit him hard, he realized he needed to do something about his business. The small automotive shop and the carwash that was just getting complete weren't generating enough revenue. Patrick walked down the street and told an electrician he was in the fleet business, and they were doing fleet repair. That is how he got his first client; he'll eventually figure things out later. A formula that would help him grow for years is listening to a client's needs, saying yes to all, and figuring out how to do it later.  


    Fast forward some years, Patrick Connell became the President, CEO, and Owner of two successful businesses, ARS Truck & Fleet Service & Delaware Truck Refinishers. 


    In this episode, we go through Patrick's journey of becoming a successful entrepreneur and inspiring leader. We talk about how his approach changed with time when he would first say yes to things and figure out how to do them later, to have a more organized and established procedure and list of services. We also talk about active listening, providing and promoting a culture that represents who we are, working hard on the behind-the-scenes of our business when things are good, and more. 


    Tune in to episode 12 of Maximum Octane and learn more about Patrick's unique leadership style, customer service, and team development.


    Some Questions I Ask:

    • Do you want to talk a bit about your original business model and how you came to change it? (2:49)
    • What kind of things did you do to transition from the retail to the fleet business? (6:40)
    • How long do you think it took you to really understand that the fleet business would grow as it grew? (14:23)


    In This Episode, You Will Learn:

    • About the moment Patrick realized he needed to pivot and start a new kind of business (4:33)
    • How Patrick's new business evolved and grew in the first three years, what changes it forced in him and how he approached his company (7:59)
    • Some advice from Patrick about how to be in the fleet business (12:50)
    • Active listening. The number one skill every entrepreneur should train (18:15)
    • Patrick's advice on how to treat our business when things are going right for us (21:27)


    Resources:


    Connect with Patrick:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Most of us, especially in our businesses, change things when we are forced to. Of course, there are other times when we create a plan, design a course of action, execute the plan, and arrive at the desired destination. But for the most part, life is unpredictable; things out of our control happen and force us to pivot. What we decide to do with what life imposes can differentiate us from the rest, help us thrive and succeed, or just stay in an eternal loop of trying to figure things out. 


    When life hit our guest, Patrick Connell, and it hit him hard, he realized he needed to do something about his business. The small automotive shop and the carwash that was just getting complete weren't generating enough revenue. Patrick walked down the street and told an electrician he was in the fleet business, and they were doing fleet repair. That is how he got his first client; he'll eventually figure things out later. A formula that would help him grow for years is listening to a client's needs, saying yes to all, and figuring out how to do it later.  


    Fast forward some years, Patrick Connell became the President, CEO, and Owner of two successful businesses, ARS Truck & Fleet Service & Delaware Truck Refinishers. 


    In this episode, we go through Patrick's journey of becoming a successful entrepreneur and inspiring leader. We talk about how his approach changed with time when he would first say yes to things and figure out how to do them later, to have a more organized and established procedure and list of services. We also talk about active listening, providing and promoting a culture that represents who we are, working hard on the behind-the-scenes of our business when things are good, and more. 


    Tune in to episode 12 of Maximum Octane and learn more about Patrick's unique leadership style, customer service, and team development.


    Some Questions I Ask:

    • Do you want to talk a bit about your original business model and how you came to change it? (2:49)
    • What kind of things did you do to transition from the retail to the fleet business? (6:40)
    • How long do you think it took you to really understand that the fleet business would grow as it grew? (14:23)


    In This Episode, You Will Learn:

    • About the moment Patrick realized he needed to pivot and start a new kind of business (4:33)
    • How Patrick's new business evolved and grew in the first three years, what changes it forced in him and how he approached his company (7:59)
    • Some advice from Patrick about how to be in the fleet business (12:50)
    • Active listening. The number one skill every entrepreneur should train (18:15)
    • Patrick's advice on how to treat our business when things are going right for us (21:27)


    Resources:


    Connect with Patrick:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Dealing with the Modern Version of Saber Tooth Tigers | Debbie Muno - Part 1 Dealing with the Modern Version of Saber Tooth Tigers | Debbie Muno - Part 1 Tue, 11 Jan 2022 10:00:12 GMT 41:04 61dbf68024e7ff001384c7ca false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/dealing-with-the-modern-version-of-saber-tooth-tigers-debbie 61dbf68024e7ff001384c7ca 616b806ba5607c00121c2ec2 dealing-with-the-modern-version-of-saber-tooth-tigers-debbie full 11 Emotional intelligence usually receives the unfair tag of metaphysical woo-woo, but actually, there is science behind its concept, and it is a teachable skill. A first step into understanding how it works is realizing many things happen in our brains that we are unaware of, and we have no control over that directly impact almost everything we do. 


    To talk about the importance of emotional intelligence and its implications in our personal and professional lives is Debbie Muno, Managing Director of Genos North America. 


    Our conversation revolves around the direct link between how people feel and how they perform at work. We delve into the influence, positive or negative, people can have in our personal and professional lives and what we can do, as leaders, to improve our communication skills. Using simple words and uncomplicated concepts, Debbie explained the main ideas behind emotional intelligence and how it impacts productivity, hiring and retention rates, and personal development. 


    Tune in to episode 11 of Maximum Octane and dive deep into emotional intelligence's fascinating space, and learn how to use it to improve your and your teams' experiences at work.


    In This Episode, You Will Learn:

    • What is emotional intelligence, and why it is related to the feeling of being drained all of us feel nowadays (4:41)
    • What is the reward circuitry, and how it affects our mood and cognitive functions (7:21)
    • The flat circuitry. Where everything goes South (15:41)
    • Debbie's advice on how to improve our emotional intelligence (25:15)
    • We are not what we feel (28:07)


    Resources:


    Connect with Debbie:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Emotional intelligence usually receives the unfair tag of metaphysical woo-woo, but actually, there is science behind its concept, and it is a teachable skill. A first step into understanding how it works is realizing many things happen in our brains that we are unaware of, and we have no control over that directly impact almost everything we do. 


    To talk about the importance of emotional intelligence and its implications in our personal and professional lives is Debbie Muno, Managing Director of Genos North America. 


    Our conversation revolves around the direct link between how people feel and how they perform at work. We delve into the influence, positive or negative, people can have in our personal and professional lives and what we can do, as leaders, to improve our communication skills. Using simple words and uncomplicated concepts, Debbie explained the main ideas behind emotional intelligence and how it impacts productivity, hiring and retention rates, and personal development. 


    Tune in to episode 11 of Maximum Octane and dive deep into emotional intelligence's fascinating space, and learn how to use it to improve your and your teams' experiences at work.


    In This Episode, You Will Learn:

    • What is emotional intelligence, and why it is related to the feeling of being drained all of us feel nowadays (4:41)
    • What is the reward circuitry, and how it affects our mood and cognitive functions (7:21)
    • The flat circuitry. Where everything goes South (15:41)
    • Debbie's advice on how to improve our emotional intelligence (25:15)
    • We are not what we feel (28:07)


    Resources:


    Connect with Debbie:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         How to Protect Our Assets and Avoid Tax Surprises with Jerry Jankowski How to Protect Our Assets and Avoid Tax Surprises with Jerry Jankowski Tue, 04 Jan 2022 10:00:18 GMT 24:37 61d2b71e38398100169c47df false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/how-to-protect-our-assets-and-avoid-tax-surprises-with-jerry 61d2b71e38398100169c47df 616b806ba5607c00121c2ec2 how-to-protect-our-assets-and-avoid-tax-surprises-with-jerry full 10 Becoming an independent contractor might be the recipe for financial freedom to many people, and it probably is the best place to start looking for it. Still, other aspects must be considered once we become responsible for an organization, regardless of its size. For instance, if we are sole proprietors and someone working for us gets hurt while doing their job, they can sue us, and we'll respond with our personal assets. 


    We can't prevent accidents from happening, but we can do things to protect our assets, the same way we protect our family and our businesses, and today's guest, Jerry Jankowski, explains to us how. 


    Jerry Jankowski is a Tax Resolution Consultant at IRS Assistance Inc, a company devoted to helping people pay the least amount of money allowed by law while staying within the IRS and State guidelines. For the last 28 years, Jerry has helped individuals and business owners find solutions to serious federal and state tax debts. 


    Today, through Jerry's vast experience, we explore the advantages and disadvantages of every corporation type we choose to establish for our businesses. We talk about the best ways to protect our money while keeping our assets and paying the least amount of taxes possible. We also go through the differences between C, S, and LLC corporations and much more. 


    Tune in to episode 10 of Maximum Octane and learn about the best way to keep your assets safe, your business growing, and your tax returns organized. 


    Some Questions I Ask:

    • Could you share some of your wisdom with us? (3:06)
    • People own the building that their business is in. And then they put that in the corporation name is as well, is that one of the examples of what you should not do? (7:39)
    • I don't see anything wrong with speaking to a couple different professionals and saying: what is your opinion? What do you think is the best thing to do regarding what type of entity to create for our company? (15:46)


    In This Episode, You Will Learn:

    • How most independent contractors start and set up their businesses (3:46)
    • Sole proprietors and taxes. How different corporations pay their taxes ( 7:49)
    • The differences between C, S, and LLC corporations (14:32)
    • The story of the car dealerships and their company setting choices (16:01)
    • About Jerry's unproductive habits (21:51)


    Resources:


    Connect with Jerry:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Becoming an independent contractor might be the recipe for financial freedom to many people, and it probably is the best place to start looking for it. Still, other aspects must be considered once we become responsible for an organization, regardless of its size. For instance, if we are sole proprietors and someone working for us gets hurt while doing their job, they can sue us, and we'll respond with our personal assets. 


    We can't prevent accidents from happening, but we can do things to protect our assets, the same way we protect our family and our businesses, and today's guest, Jerry Jankowski, explains to us how. 


    Jerry Jankowski is a Tax Resolution Consultant at IRS Assistance Inc, a company devoted to helping people pay the least amount of money allowed by law while staying within the IRS and State guidelines. For the last 28 years, Jerry has helped individuals and business owners find solutions to serious federal and state tax debts. 


    Today, through Jerry's vast experience, we explore the advantages and disadvantages of every corporation type we choose to establish for our businesses. We talk about the best ways to protect our money while keeping our assets and paying the least amount of taxes possible. We also go through the differences between C, S, and LLC corporations and much more. 


    Tune in to episode 10 of Maximum Octane and learn about the best way to keep your assets safe, your business growing, and your tax returns organized. 


    Some Questions I Ask:

    • Could you share some of your wisdom with us? (3:06)
    • People own the building that their business is in. And then they put that in the corporation name is as well, is that one of the examples of what you should not do? (7:39)
    • I don't see anything wrong with speaking to a couple different professionals and saying: what is your opinion? What do you think is the best thing to do regarding what type of entity to create for our company? (15:46)


    In This Episode, You Will Learn:

    • How most independent contractors start and set up their businesses (3:46)
    • Sole proprietors and taxes. How different corporations pay their taxes ( 7:49)
    • The differences between C, S, and LLC corporations (14:32)
    • The story of the car dealerships and their company setting choices (16:01)
    • About Jerry's unproductive habits (21:51)


    Resources:


    Connect with Jerry:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Four Things You Need To Know To Become a CEO with Tom Grady Four Things You Need To Know To Become a CEO with Tom Grady Tue, 28 Dec 2021 10:00:31 GMT 30:31 61bb64c157f5d700129d089c false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/four-things-you-need-to-know-to-become-a-ceo-with-tom-grady 61bb64c157f5d700129d089c 616b806ba5607c00121c2ec2 four-things-you-need-to-know-to-become-a-ceo-with-tom-grady full 9 When we think about being CEOs of our businesses, usually big names come to mind like Elon Musk or Jeff Bezos and immediately, we feel we are too far from them, therefore, far from being CEOs. However, let's look at the textbook definition of CEO: the only difference between big corporate CEOs and us is that they report to a board of directors, are responsible for improving their share price, and probably make a bit more money.  


    Visiting us today is a dear friend and colleague, fantastic CEO, and owner of Red Hawk Auto Center, Tom Grady. Tom started working at Ford Motor Company and a Nissan Motor Company and ran dealerships in New York and California. 


    We had a wonderful conversation about what every company owner should know about becoming a CEO, stop managing their company and start leading their internal customers. Tom brilliantly took us through the four primary roles every independent CEO should embrace to grow their company. We talk about the right mindset to grow, strategise properly, internal customer training, developing culture and more. 


    Tune in to episode 9 of Maximum Octane and learn everything you need to know to become an efficient CEO and help your company grow consistently. 


    Some Questions I Ask:

    • Could you give us a bit of your background and how you got where you are today? (2:50)
    • When you talk about looking at the future, you're protecting that, and you're looking and saying, every action we do today and every way we treat our internal and external customers will affect our future. How do you maintain this mindset? (19:12)


    In This Episode, You Will Learn:

    • There is a lot of confusion around what it means to be a CEO (3:46)
    • As business owners, we need to be forward-thinking and change our mindset today (6:05)
    • About the importance of developing a strategy (12:06)
    • What is the right way to develop a culture (14:31)
    • Barking orders versus generating internal customers' autonomy (20:12)


    Resources:


    Connect with Tom:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     When we think about being CEOs of our businesses, usually big names come to mind like Elon Musk or Jeff Bezos and immediately, we feel we are too far from them, therefore, far from being CEOs. However, let's look at the textbook definition of CEO: the only difference between big corporate CEOs and us is that they report to a board of directors, are responsible for improving their share price, and probably make a bit more money.  


    Visiting us today is a dear friend and colleague, fantastic CEO, and owner of Red Hawk Auto Center, Tom Grady. Tom started working at Ford Motor Company and a Nissan Motor Company and ran dealerships in New York and California. 


    We had a wonderful conversation about what every company owner should know about becoming a CEO, stop managing their company and start leading their internal customers. Tom brilliantly took us through the four primary roles every independent CEO should embrace to grow their company. We talk about the right mindset to grow, strategise properly, internal customer training, developing culture and more. 


    Tune in to episode 9 of Maximum Octane and learn everything you need to know to become an efficient CEO and help your company grow consistently. 


    Some Questions I Ask:

    • Could you give us a bit of your background and how you got where you are today? (2:50)
    • When you talk about looking at the future, you're protecting that, and you're looking and saying, every action we do today and every way we treat our internal and external customers will affect our future. How do you maintain this mindset? (19:12)


    In This Episode, You Will Learn:

    • There is a lot of confusion around what it means to be a CEO (3:46)
    • As business owners, we need to be forward-thinking and change our mindset today (6:05)
    • About the importance of developing a strategy (12:06)
    • What is the right way to develop a culture (14:31)
    • Barking orders versus generating internal customers' autonomy (20:12)


    Resources:


    Connect with Tom:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Providing Excellence in Customer Service Before it Was Cool with Dennis Snow Providing Excellence in Customer Service Before it Was Cool with Dennis Snow Tue, 21 Dec 2021 10:00:49 GMT 31:16 61bb649745cc6900145ca6ce false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/providing-excellence-in-customer-service-before-it-wascool 61bb649745cc6900145ca6ce 616b806ba5607c00121c2ec2 providing-excellence-in-customer-service-before-it-wascool full 8 From a business owner's perspective, having happy clients paying considerable amounts of money while sometimes waiting hours to get the product they paid for sounds, at minimum, impossible. However, that is what an average Disney visitor experience when visiting The Happiest Place On Earth. How is it possible, then? Our guest, Dennis Snow, has several answers to that question, and luckily, he shared them with us today. 


    Dennis Snow is the President of Snow & Associates, Customer Service Keynote Speaker, Consultant, and Author of two books, "Lessons from the Mouse" and "Unleashing excellence." He honed his customer service experience during his 20 years of experience working at Disney. He launched a division of the Disney Institute responsible for consulting with companies like AT&T, ExxonMobil, and Coca-Cola. He also spent years at Disney University teaching corporate philosophy and business practices to cast members and the leadership team. During his time at Disney, Dennis coordinated the Disney Traditions program, which is universally recognized as a benchmark in corporate training.


    In this episode, Dennis kindly shared some golden nuggets on customer experience and internal and external customers retention. We talked about the most valuable lessons he got from his experience working at Disney, the right way to treat customers, and what we can do, as business owners, to create loyalty amongst our customers. 


    Tune in to episode 8 and hear about the most valuable lessons Dennis got from the world's most famous mouse. 


    Some Questions I Ask:

    How do you start working at Disney and become that fantastic mentor and leader you are today? (2:41)

    Probably, the most expensive place on earth is Disney, and people wait in line for hours. Still, no one is sitting back at Disney going, yeah, we can't raise our rates. So, why is that? How did they build that? (16:54)

    What's the advice you have for what's going on today for companies struggling with employees shortage? (21:15)


    In This Episode, You Will Learn:

    Everything speaks; every detail counts. Some of the first valuable lessons Dennis learned at Disney (5:08)

    There is always someone listening for the first time the song you've been singing for the last 20 years (8:01)

    Some of Dennis' best pieces of advice to make customers feel special (9:26)

    The importance of creating a valuable experience for customers (13:58)

    Make sure the value you offer exceeds the price people paid for your product or service (20:24)


    Resources:

    Snow & Associates, Inc website

    Book: Dennis Snow - Lessons From the Mouse

    Book: Dennis Snow - Unleashing Excellence


    Connect with Dennis:

    LinkedIn

    Twitter

    YouTube

    Facebook

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     From a business owner's perspective, having happy clients paying considerable amounts of money while sometimes waiting hours to get the product they paid for sounds, at minimum, impossible. However, that is what an average Disney visitor experience when visiting The Happiest Place On Earth. How is it possible, then? Our guest, Dennis Snow, has several answers to that question, and luckily, he shared them with us today. 


    Dennis Snow is the President of Snow & Associates, Customer Service Keynote Speaker, Consultant, and Author of two books, "Lessons from the Mouse" and "Unleashing excellence." He honed his customer service experience during his 20 years of experience working at Disney. He launched a division of the Disney Institute responsible for consulting with companies like AT&T, ExxonMobil, and Coca-Cola. He also spent years at Disney University teaching corporate philosophy and business practices to cast members and the leadership team. During his time at Disney, Dennis coordinated the Disney Traditions program, which is universally recognized as a benchmark in corporate training.


    In this episode, Dennis kindly shared some golden nuggets on customer experience and internal and external customers retention. We talked about the most valuable lessons he got from his experience working at Disney, the right way to treat customers, and what we can do, as business owners, to create loyalty amongst our customers. 


    Tune in to episode 8 and hear about the most valuable lessons Dennis got from the world's most famous mouse. 


    Some Questions I Ask:

    How do you start working at Disney and become that fantastic mentor and leader you are today? (2:41)

    Probably, the most expensive place on earth is Disney, and people wait in line for hours. Still, no one is sitting back at Disney going, yeah, we can't raise our rates. So, why is that? How did they build that? (16:54)

    What's the advice you have for what's going on today for companies struggling with employees shortage? (21:15)


    In This Episode, You Will Learn:

    Everything speaks; every detail counts. Some of the first valuable lessons Dennis learned at Disney (5:08)

    There is always someone listening for the first time the song you've been singing for the last 20 years (8:01)

    Some of Dennis' best pieces of advice to make customers feel special (9:26)

    The importance of creating a valuable experience for customers (13:58)

    Make sure the value you offer exceeds the price people paid for your product or service (20:24)


    Resources:

    Snow & Associates, Inc website

    Book: Dennis Snow - Lessons From the Mouse

    Book: Dennis Snow - Unleashing Excellence


    Connect with Dennis:

    LinkedIn

    Twitter

    YouTube

    Facebook

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Power of Decentralization with Scott Brown The Power of Decentralization with Scott Brown Tue, 14 Dec 2021 10:00:08 GMT 38:19 61b3856097cccb0012a1ed8b false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-power-of-decentralization-with-scott-brown 61b3856097cccb0012a1ed8b 616b806ba5607c00121c2ec2 the-power-of-decentralization-with-scott-brown full 7 Although it takes a lot of work to align, having a decentralized business benefits both business owners and internal customers. Since our guest, Scott Brown, implemented that leadership style in his company, he got happier, more productive employees and more satisfied clients. 


    He gave his internal customers autonomy to decide and the right tools to make things happen; having someone worrying about inventory frees Scott from worrying about it. 


    Scott Brown is the Owner and Operator of Level 5 Solutions, a company equipped with the latest technology to perform calibrations on all makes and models of vehicles. He is also the owner of Cardinal Plaza Shell. 


    In this episode, Scott shared his unique point of view of leadership and team management. As he sees things, SOPs are useful when people don't know how to do the job, but once they master the craft, they can find new and faster ways to do the work. We also talked about the kind of people he looks to work with, the particular way he decided to conduct his business during the pandemic, the advantages of decentralization, and much more. 


    Tune in to episode 7 of Maximum Octane and know a different and highly effective way of leading a productive and unified team. 


    Some Questions I Ask:

    • You say you don't need SOPs, and you don't want job descriptions; could you talk a bit about that? (4:07)
    • What was your team's reaction when you said, we're going to cut your workweek in half, but we'll maintain your current pay schedules? (20:14)
    • Part of your success, I think, is that there's trust and respect, and everything is transparent. Do you do feel the same? (25:30)


    In This Episode, You Will Learn:

    • Make our clients' lives easier. The customer comes first, the team second, and the individual third. Be grateful for everything and entitled to nothing (6:52)
    • What kind of autonomy do Scott's employees have when it comes to refunds and making decisions to make an unsatisfied client happy (9:30)
    • Defaults vs. standards. Why Scott believes SOPs are useless at some point (12:10)
    • The five vs. four days working week situation (17:43)
    • About the Permanent Temporary Emergency Standard and other measures to make internal customers lives easier (26:31)


    Resources:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Although it takes a lot of work to align, having a decentralized business benefits both business owners and internal customers. Since our guest, Scott Brown, implemented that leadership style in his company, he got happier, more productive employees and more satisfied clients. 


    He gave his internal customers autonomy to decide and the right tools to make things happen; having someone worrying about inventory frees Scott from worrying about it. 


    Scott Brown is the Owner and Operator of Level 5 Solutions, a company equipped with the latest technology to perform calibrations on all makes and models of vehicles. He is also the owner of Cardinal Plaza Shell. 


    In this episode, Scott shared his unique point of view of leadership and team management. As he sees things, SOPs are useful when people don't know how to do the job, but once they master the craft, they can find new and faster ways to do the work. We also talked about the kind of people he looks to work with, the particular way he decided to conduct his business during the pandemic, the advantages of decentralization, and much more. 


    Tune in to episode 7 of Maximum Octane and know a different and highly effective way of leading a productive and unified team. 


    Some Questions I Ask:

    • You say you don't need SOPs, and you don't want job descriptions; could you talk a bit about that? (4:07)
    • What was your team's reaction when you said, we're going to cut your workweek in half, but we'll maintain your current pay schedules? (20:14)
    • Part of your success, I think, is that there's trust and respect, and everything is transparent. Do you do feel the same? (25:30)


    In This Episode, You Will Learn:

    • Make our clients' lives easier. The customer comes first, the team second, and the individual third. Be grateful for everything and entitled to nothing (6:52)
    • What kind of autonomy do Scott's employees have when it comes to refunds and making decisions to make an unsatisfied client happy (9:30)
    • Defaults vs. standards. Why Scott believes SOPs are useless at some point (12:10)
    • The five vs. four days working week situation (17:43)
    • About the Permanent Temporary Emergency Standard and other measures to make internal customers lives easier (26:31)


    Resources:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Creating Teams To Run the Long-distance Run with Bill Nalu Creating Teams To Run the Long-distance Run with Bill Nalu Tue, 07 Dec 2021 10:00:38 GMT 38:08 61ae34382353b6001371a772 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/creating-teams-to-run-the-long-distance-run-with-bill-nalu 61ae34382353b6001371a772 616b806ba5607c00121c2ec2 creating-teams-to-run-the-long-distance-run-with-bill-nalu full 6 As a self-confessed workaholic, perhaps one of the toughest challenges Bill Nalu faced as a leader was to decide to close on Saturdays. He didn't want his internal customers and their families to go through what he experienced working 60 hours a week. 


    Bill Nalu, our guest today, is the President of Interstate Auto Care and a fantastic leader who lives and breathes serving. At Interstate Auto Care, Bill and his crew focus on offering superior customer service, integrity, and professionalism. 


    In this episode, our conversation spin around the many aspects of being a successful leader. We talked about why sometimes the relationships at work don't mimic our relationships at home, the kind of people we should hire to work with us, and how hard it is sometimes to talk about feelings with tough men that work fixing cars. Bill shared brilliant insights about being aware of cultural traits when dealing with customers, the importance of balance in leadership, and how do encouragement should look like to avoid creating "praise junkies."  


    Tune in to episode 6 of Maximum Octane and grasp Bill's fantastic and effective leadership style. 


    Some Questions I Ask:

    As a self-confessed workaholic, how do you inspire your team to take breaks and dedicate time to their families? (12:50)

    When you are the business, and that's what you are seven days a week, you eat, breathe, sleep, and then you have to start realizing the company is not who you are. It's part of what you do, but it's not who you are. How do you make that shift? (17:31)

    What is one unproductive habit that you've had that you have exchanged for a productive one? (35:34)


    In This Episode, You Will Learn:

    Where am I going, and who is coming with me? About some leadership foundational questions (4:58)

    When was the last time you took unrelated to work vacations? How powerful questions can help us evolve (9:01)

    How to Bill instilled the importance of taking a break to his team being a workaholic (15:10)

    We sell customer reactions (24:17)

    About the importance of considering cultural differences when dealing with clients (26:48)


    Resources:

    Interstate Auto Care website

    Book: Jon Taffer - Raise the Bar: An Action-Based Method for Maximum Customer Reactions

    Book: Gary Chapman - The 5 Languages of Appreciation in the Workplace

    Book: John Gray - Men are from Mars, Women are from Venus


    Connect with Bill:

    LinkedIn


    Let's connect:

    LinkedIn

    Facebook

    Email: mopodcast@autotraining.net

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     As a self-confessed workaholic, perhaps one of the toughest challenges Bill Nalu faced as a leader was to decide to close on Saturdays. He didn't want his internal customers and their families to go through what he experienced working 60 hours a week. 


    Bill Nalu, our guest today, is the President of Interstate Auto Care and a fantastic leader who lives and breathes serving. At Interstate Auto Care, Bill and his crew focus on offering superior customer service, integrity, and professionalism. 


    In this episode, our conversation spin around the many aspects of being a successful leader. We talked about why sometimes the relationships at work don't mimic our relationships at home, the kind of people we should hire to work with us, and how hard it is sometimes to talk about feelings with tough men that work fixing cars. Bill shared brilliant insights about being aware of cultural traits when dealing with customers, the importance of balance in leadership, and how do encouragement should look like to avoid creating "praise junkies."  


    Tune in to episode 6 of Maximum Octane and grasp Bill's fantastic and effective leadership style. 


    Some Questions I Ask:

    As a self-confessed workaholic, how do you inspire your team to take breaks and dedicate time to their families? (12:50)

    When you are the business, and that's what you are seven days a week, you eat, breathe, sleep, and then you have to start realizing the company is not who you are. It's part of what you do, but it's not who you are. How do you make that shift? (17:31)

    What is one unproductive habit that you've had that you have exchanged for a productive one? (35:34)


    In This Episode, You Will Learn:

    Where am I going, and who is coming with me? About some leadership foundational questions (4:58)

    When was the last time you took unrelated to work vacations? How powerful questions can help us evolve (9:01)

    How to Bill instilled the importance of taking a break to his team being a workaholic (15:10)

    We sell customer reactions (24:17)

    About the importance of considering cultural differences when dealing with clients (26:48)


    Resources:

    Interstate Auto Care website

    Book: Jon Taffer - Raise the Bar: An Action-Based Method for Maximum Customer Reactions

    Book: Gary Chapman - The 5 Languages of Appreciation in the Workplace

    Book: John Gray - Men are from Mars, Women are from Venus


    Connect with Bill:

    LinkedIn


    Let's connect:

    LinkedIn

    Facebook

    Email: mopodcast@autotraining.net

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Mixing Business and Family the Right Way with Kelli and Lee Weatherby Mixing Business and Family the Right Way with Kelli and Lee Weatherby Tue, 30 Nov 2021 10:00:15 GMT 44:10 61a10bce82467c00128cd349 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/mixing-business-and-family-the-right-way-with-kelli-and-lee 61a10bce82467c00128cd349 616b806ba5607c00121c2ec2 mixing-business-and-family-the-right-way-with-kelli-and-lee full 5 Have you ever wondered if it is possible to run a successful business, keep it stable and solid for almost thirty years, grow and evolve, then transition from business owner to CEO, and do all that while working with your spouse? The answer is yes, it is possible, and the Weatherbys, Kelli, and Lee are with us to share their story of how they managed to pull that one out. 


    Kelli and Lee Weatherby are the owners of Accurate Automotive; they have served the greater Phoenix and East Valley since the 1990s. They feel privileged to work side by side, responsible and proud for creating a fantastic crew they consider part of their family and honored by keeping the vehicles of their community running safely from A to B. 


    In this episode, we had a fantastic conversation about boundaries, the right ways and moments to show gratitude, appreciation, and criticism, and how to deal with the intersection of family and business affairs. We also explore the tools and strategies that most helped them evolve and transition from business owners to CEOs, the importance of keeping communication clear and respectful, and much more. 


    Tune in to episode 5 of Maximum Octane, and take a closer look at this family that learned to put the best of their marriage in their business and vice versa. 


    In This Episode, You Will Learn:

    • Feeling comfortable being uncomfortable. The importance of setting boundaries (3:12)
    • How important it is to recognize each other's contribution to the family and the business (5:51)
    • How an organizational chart changed Kelli and Lee's lives (12:51)
    • Family life bleeds into your business (22:51)
    • Just as your kids, your team wants stability (24:55)
    • The importance of establishing anchors you can rely on when things get messy (37:51)


    Resources:


    Connect with Kelli:


    Connect with Lee:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Have you ever wondered if it is possible to run a successful business, keep it stable and solid for almost thirty years, grow and evolve, then transition from business owner to CEO, and do all that while working with your spouse? The answer is yes, it is possible, and the Weatherbys, Kelli, and Lee are with us to share their story of how they managed to pull that one out. 


    Kelli and Lee Weatherby are the owners of Accurate Automotive; they have served the greater Phoenix and East Valley since the 1990s. They feel privileged to work side by side, responsible and proud for creating a fantastic crew they consider part of their family and honored by keeping the vehicles of their community running safely from A to B. 


    In this episode, we had a fantastic conversation about boundaries, the right ways and moments to show gratitude, appreciation, and criticism, and how to deal with the intersection of family and business affairs. We also explore the tools and strategies that most helped them evolve and transition from business owners to CEOs, the importance of keeping communication clear and respectful, and much more. 


    Tune in to episode 5 of Maximum Octane, and take a closer look at this family that learned to put the best of their marriage in their business and vice versa. 


    In This Episode, You Will Learn:

    • Feeling comfortable being uncomfortable. The importance of setting boundaries (3:12)
    • How important it is to recognize each other's contribution to the family and the business (5:51)
    • How an organizational chart changed Kelli and Lee's lives (12:51)
    • Family life bleeds into your business (22:51)
    • Just as your kids, your team wants stability (24:55)
    • The importance of establishing anchors you can rely on when things get messy (37:51)


    Resources:


    Connect with Kelli:


    Connect with Lee:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Learning the Secrets of Hypnotherapy and its Benefits with Robert Radnoti Learning the Secrets of Hypnotherapy and its Benefits with Robert Radnoti Tue, 23 Nov 2021 10:00:53 GMT 35:45 619bb919acaee7001a5d54d7 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/learning-the-secrets-of-hypnotherapy-and-its-benefits-with-r 619bb919acaee7001a5d54d7 616b806ba5607c00121c2ec2 learning-the-secrets-of-hypnotherapy-and-its-benefits-with-r full 4 Every time someone mentions hypnosis, the first image that comes to mind is grandpa's pocketwatch balancing in front of someone, and five minutes later, the hypnotized person is quacking like a duck or running in the house pretending to be a chicken. Actually, hypnosis is about overwhelming the conscious mind and making it want to escape to the subconscious. It's a state of mind we reach several times a day; it happens when we drive our car home and don't remember doing it or when we are watching a movie or TV. When we are hypnotized, our minds are in a state entirely open for suggestions; that is why advertising works so well. 


    Today, our guest, Robert Radnoti, a Clinical Hypnotherapist, Podcast Host, and Life Coach, explains how hypnosis works and enlights our show with his infectious positive energy. Robert is a Chemical Engineer with experience working for Exxon, who then decided to become a high school Track and Field Coach, and then moved to a University Division One Program and became their Head Coach. As a Head Coach of Pepperdine University, he had to compete with UCLA and other prominent universities. He wanted to beat them so badly that he thought of learning hypnosis to hypnotize his students and help them run faster.   


    The good news is that after a few hypnosis sessions, some students started improving their performances. The bad news is that Robert's Athletic Director called and informed him he wasn't allowed to do that. 


    In this episode, Robert shares parts of his incredible life journey from Chemical Engineer to Track and Field Coach to Hypnotherapist. We explore the benefits of hypnotherapy, understand how our mind works a little better, and get some valuable tips to implement in our lives and get the best of ourselves. 


    Tune in to episode 4 of Maximum Octane, and learn about the power of rewiring our minds, hypnotherapy, and positive thinking.


    Some Questions I Ask:

    You live life to the fullest. So can you talk to me about that a little bit? (2:33)

    How do you go from being a chemical engineer to a Hypnotherapist? (4:31)

    Life can swing at us pretty hard, right? How do you not let that get the best of you? How do you turn that around? (17:35)


    In This Episode, You Will Learn:

    A lifelong journey. What were some of the changes and shifts Robert went through during his life (2:45)

    The arm raising technique. How did Robert hypnotize his students to help them run faster (7:12)

    We are hypnotized several times a day, every day (13:31)

    How can understanding how our mind works help us (19:01)


    Resources:

    Radnoti Hypnosis website

    Raditude podcast

    Book: Julia Cameron - The Artist's Way


    Connect with Robert:

    website

    LinkedIn

    Instagram

    Facebook

    Twitter

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Every time someone mentions hypnosis, the first image that comes to mind is grandpa's pocketwatch balancing in front of someone, and five minutes later, the hypnotized person is quacking like a duck or running in the house pretending to be a chicken. Actually, hypnosis is about overwhelming the conscious mind and making it want to escape to the subconscious. It's a state of mind we reach several times a day; it happens when we drive our car home and don't remember doing it or when we are watching a movie or TV. When we are hypnotized, our minds are in a state entirely open for suggestions; that is why advertising works so well. 


    Today, our guest, Robert Radnoti, a Clinical Hypnotherapist, Podcast Host, and Life Coach, explains how hypnosis works and enlights our show with his infectious positive energy. Robert is a Chemical Engineer with experience working for Exxon, who then decided to become a high school Track and Field Coach, and then moved to a University Division One Program and became their Head Coach. As a Head Coach of Pepperdine University, he had to compete with UCLA and other prominent universities. He wanted to beat them so badly that he thought of learning hypnosis to hypnotize his students and help them run faster.   


    The good news is that after a few hypnosis sessions, some students started improving their performances. The bad news is that Robert's Athletic Director called and informed him he wasn't allowed to do that. 


    In this episode, Robert shares parts of his incredible life journey from Chemical Engineer to Track and Field Coach to Hypnotherapist. We explore the benefits of hypnotherapy, understand how our mind works a little better, and get some valuable tips to implement in our lives and get the best of ourselves. 


    Tune in to episode 4 of Maximum Octane, and learn about the power of rewiring our minds, hypnotherapy, and positive thinking.


    Some Questions I Ask:

    You live life to the fullest. So can you talk to me about that a little bit? (2:33)

    How do you go from being a chemical engineer to a Hypnotherapist? (4:31)

    Life can swing at us pretty hard, right? How do you not let that get the best of you? How do you turn that around? (17:35)


    In This Episode, You Will Learn:

    A lifelong journey. What were some of the changes and shifts Robert went through during his life (2:45)

    The arm raising technique. How did Robert hypnotize his students to help them run faster (7:12)

    We are hypnotized several times a day, every day (13:31)

    How can understanding how our mind works help us (19:01)


    Resources:

    Radnoti Hypnosis website

    Raditude podcast

    Book: Julia Cameron - The Artist's Way


    Connect with Robert:

    website

    LinkedIn

    Instagram

    Facebook

    Twitter

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         <![CDATA[Learning to Get Out of Our Company's Way with Mike Bennett]]> Tue, 16 Nov 2021 10:00:25 GMT 23:36 6192212ffba2e70012003bcd false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/learning-to-get-out-of-our-companys-way-with-mike-bennett 6192212ffba2e70012003bcd 616b806ba5607c00121c2ec2 learning-to-get-out-of-our-companys-way-with-mike-bennett full 3 For most successful business owners, especially those who build their businesses from the ground, the hardest part is to stop being involved in everything. The transition from business owner to CEO is particularly tough for leaders who come from an operational model. Mike Bennett, our guest today, believes that business owners must acquire the CEO mindset for a company to expand and grow. They must dedicate themselves exclusively to CEO tasks and stay as far as they can from day-to-day operations. 


    Mike Bennett is an Automotive Management Coach at Automotive Training Institute, a successful Business Owner, and a dear friend. Mike and his wife, Shelle, own Mike's KARS, a company they bought from Shelle's parents, who started it back in 1981. Both of them believe deeply in self-development, not only for them but also for their teams. 


    In this episode, Mike shares some precious insight about what it means to be a CEO and how hard it is for traditional business owners to transition into having a CEO mindset. We explore the different areas in which business owners should invest to change their mindset, the role of a CEO in an organization, and their responsibilities. We also talk about the importance of setting our company's strategy, developing and shaping our business values and culture, assembling the right leadership team, and much more. 


    Tune in to episode 3 of Maximum Octane, and learn everything you need to know about transitioning from business owner to CEO. 


    Some Questions I Ask:

    • What is the difference between acting and thinking like a business owner and acting and thinking like a CEO? Could you talk a bit about that? (1:53)
    • What are some tips that you have for business owners that want to improve themselves? (9:43)
    • What's one unproductive habit that most business owners have? (20:30)


    In This Episode, You Will Learn:

    • Becoming a CEO is the evolutionary step for business owners (2:03)
    • The key pieces of our business we miss as entrepreneurs (6:34)
    • The importance of providing structure and direction to our companies (11:18)
    • About the primary responsibilities of every CEO (12:39)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     For most successful business owners, especially those who build their businesses from the ground, the hardest part is to stop being involved in everything. The transition from business owner to CEO is particularly tough for leaders who come from an operational model. Mike Bennett, our guest today, believes that business owners must acquire the CEO mindset for a company to expand and grow. They must dedicate themselves exclusively to CEO tasks and stay as far as they can from day-to-day operations. 


    Mike Bennett is an Automotive Management Coach at Automotive Training Institute, a successful Business Owner, and a dear friend. Mike and his wife, Shelle, own Mike's KARS, a company they bought from Shelle's parents, who started it back in 1981. Both of them believe deeply in self-development, not only for them but also for their teams. 


    In this episode, Mike shares some precious insight about what it means to be a CEO and how hard it is for traditional business owners to transition into having a CEO mindset. We explore the different areas in which business owners should invest to change their mindset, the role of a CEO in an organization, and their responsibilities. We also talk about the importance of setting our company's strategy, developing and shaping our business values and culture, assembling the right leadership team, and much more. 


    Tune in to episode 3 of Maximum Octane, and learn everything you need to know about transitioning from business owner to CEO. 


    Some Questions I Ask:

    • What is the difference between acting and thinking like a business owner and acting and thinking like a CEO? Could you talk a bit about that? (1:53)
    • What are some tips that you have for business owners that want to improve themselves? (9:43)
    • What's one unproductive habit that most business owners have? (20:30)


    In This Episode, You Will Learn:

    • Becoming a CEO is the evolutionary step for business owners (2:03)
    • The key pieces of our business we miss as entrepreneurs (6:34)
    • The importance of providing structure and direction to our companies (11:18)
    • About the primary responsibilities of every CEO (12:39)


    Resources:


    Connect with Mike:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         Turning Our Internal Customers Into Inspiring Leaders Turning Our Internal Customers Into Inspiring Leaders Tue, 09 Nov 2021 10:00:27 GMT 24:52 6188e5679cef990019c14a10 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/turning-our-internal-customers-into-inspiring-leaders 6188e5679cef990019c14a10 616b806ba5607c00121c2ec2 turning-our-internal-customers-into-inspiring-leaders full 2 Although the difference might seem subtle, and every company needs both, managers and leaders are not the same. For instance, managers have people working for them; leaders have people following them. Managers take responsibility for a situation; leaders take charge, they're influential, they set the example. Al Oramas, our guest today, was seated at the Jacksonville Superconference organized by ATI when he had a realization: "I've been training managers forever. How much effort have I made in training leaders?"


    Al Oramas, our very first guest to the show, is the President of Pro Auto Care and a dear friend. He started his company almost 30 years ago, in 1992. Since then, they've been pillars in the Denver and metropolitan area, serving their clients with excellence, and giving back to the community, supporting local schools, various charities, and organizations like Alzheimer's Organization, Gateway, Habitat for Humanity, and many more. 


    In this episode, our conversation revolves around Al's decision to turn their internal customers into leaders. We explore the circumstances that made him decide that, how he promoted that change, his internal customers' reaction, and the results he got from it. In a frank conversation, Al shared the details of that transition, how it was for him to leave the "daddy syndrome" behind, and give more freedom and autonomy to his teams.


    Tune in to episode 2 of Maximum Octane, and learn more about Al's transition from being a dad that knows and solves everything to a leader that encourages and promotes leadership.


    Some Questions I Ask:

    • You wanted all of your internal customers to behave like leaders. Can you share a bit about how this came about? (2:53)
    • What are the differences between a manager and a leader? (6:20)
    • How are you learning to step aside and let everyone else start taking the lead and doing their jobs? (18:52)


    In This Episode, You Will Learn:

    • An aha moment, turning managers meeting into a leadership meeting (5:28)
    • How did Al's internal customers react to his new approach to the business (7:48)
    • The importance of defining and understanding what success means for our team members (9:49)
    • How important it is to create a safe space where ideas can be expressed and discussed freely (15:38)


    Resources:


    Connect with Al:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     Although the difference might seem subtle, and every company needs both, managers and leaders are not the same. For instance, managers have people working for them; leaders have people following them. Managers take responsibility for a situation; leaders take charge, they're influential, they set the example. Al Oramas, our guest today, was seated at the Jacksonville Superconference organized by ATI when he had a realization: "I've been training managers forever. How much effort have I made in training leaders?"


    Al Oramas, our very first guest to the show, is the President of Pro Auto Care and a dear friend. He started his company almost 30 years ago, in 1992. Since then, they've been pillars in the Denver and metropolitan area, serving their clients with excellence, and giving back to the community, supporting local schools, various charities, and organizations like Alzheimer's Organization, Gateway, Habitat for Humanity, and many more. 


    In this episode, our conversation revolves around Al's decision to turn their internal customers into leaders. We explore the circumstances that made him decide that, how he promoted that change, his internal customers' reaction, and the results he got from it. In a frank conversation, Al shared the details of that transition, how it was for him to leave the "daddy syndrome" behind, and give more freedom and autonomy to his teams.


    Tune in to episode 2 of Maximum Octane, and learn more about Al's transition from being a dad that knows and solves everything to a leader that encourages and promotes leadership.


    Some Questions I Ask:

    • You wanted all of your internal customers to behave like leaders. Can you share a bit about how this came about? (2:53)
    • What are the differences between a manager and a leader? (6:20)
    • How are you learning to step aside and let everyone else start taking the lead and doing their jobs? (18:52)


    In This Episode, You Will Learn:

    • An aha moment, turning managers meeting into a leadership meeting (5:28)
    • How did Al's internal customers react to his new approach to the business (7:48)
    • The importance of defining and understanding what success means for our team members (9:49)
    • How important it is to create a safe space where ideas can be expressed and discussed freely (15:38)


    Resources:


    Connect with Al:


    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>         The Teachings from a Profitable Business that Started Out Doing It All Wrong The Teachings from a Profitable Business that Started Out Doing It All Wrong Tue, 19 Oct 2021 04:00:38 GMT 37:30 616dc98aed780600129d34f5 false https://shows.acast.com/maximum-octanewelcome-to-maximum-octane/episodes/the-teachings-from-a-profitable-business-that-started-out-do 616dc98aed780600129d34f5 616b806ba5607c00121c2ec2 the-teachings-from-a-profitable-business-that-started-out-do full 1 It took me over 13 years of generating more than a million dollars a year in sales, working seven days a week, and still having no money to realize I was doing something very wrong in my business. I've learned the hard way that I didn't have to do it all by myself, that I was charging much less than I should, was lacking leadership skills and many other mistakes. 

     

    But I sought help, got coached, and learned how to run a business properly; I made myself obsolete in my own company, and now I do the same thing for others. 

     

    In this episode, we walk hand in hand through my journey into the automotive industry that started thanks to a shady service advisor that tricked me into paying for something my car didn't need. We explore the details every business owner should consider when hiring, retaining customers and associates, advertising their business, and more. We also introduce the concept of internal customers, and we look at why we treat our external customers better than our employees when they have the same importance. 

     

    The automotive industry sees itself as a silo; we do things together but ignore what other industries are doing. That is one of the many beliefs this podcast came to debunk; we plan to have guests from several industries sharing their knowledge, expertise, and value. 

     

    So buckle up, start your engine, and join me on the first episode of Maximum Octane, where together, we can learn how to be better leaders, run a successful business while still having a fulfilling life, and most importantly, happy internal and external customers. 

     

    In This Episode, You Will Learn:

    • What this podcast is about, and what you can expect from it (2:31)
    • Changing high for a low altitude of the tires. The sad habit of ripping people off (5:10)
    • Renting a space in the middle of nowhere? Yes, the world needs me (11:04)
    • Learning the hard way. Making millions in sales and praying to the payroll gods (14:11)
    • The importance of being aware of what is going on in the world, and your associates' world (22:49)
    • What internal customers are, and why do we treat them different from our external customers (24:56)

     

    Resources:

    • Book: Michael E. Gerber - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

     

    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>     It took me over 13 years of generating more than a million dollars a year in sales, working seven days a week, and still having no money to realize I was doing something very wrong in my business. I've learned the hard way that I didn't have to do it all by myself, that I was charging much less than I should, was lacking leadership skills and many other mistakes. 

     

    But I sought help, got coached, and learned how to run a business properly; I made myself obsolete in my own company, and now I do the same thing for others. 

     

    In this episode, we walk hand in hand through my journey into the automotive industry that started thanks to a shady service advisor that tricked me into paying for something my car didn't need. We explore the details every business owner should consider when hiring, retaining customers and associates, advertising their business, and more. We also introduce the concept of internal customers, and we look at why we treat our external customers better than our employees when they have the same importance. 

     

    The automotive industry sees itself as a silo; we do things together but ignore what other industries are doing. That is one of the many beliefs this podcast came to debunk; we plan to have guests from several industries sharing their knowledge, expertise, and value. 

     

    So buckle up, start your engine, and join me on the first episode of Maximum Octane, where together, we can learn how to be better leaders, run a successful business while still having a fulfilling life, and most importantly, happy internal and external customers. 

     

    In This Episode, You Will Learn:

    • What this podcast is about, and what you can expect from it (2:31)
    • Changing high for a low altitude of the tires. The sad habit of ripping people off (5:10)
    • Renting a space in the middle of nowhere? Yes, the world needs me (11:04)
    • Learning the hard way. Making millions in sales and praying to the payroll gods (14:11)
    • The importance of being aware of what is going on in the world, and your associates' world (22:49)
    • What internal customers are, and why do we treat them different from our external customers (24:56)

     

    Resources:

    • Book: Michael E. Gerber - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

     

    Let's connect:

    Hosted on Acast. See acast.com/privacy for more information.

    ]]>