A business plan can sound intimidating, but Brian makes it practical and clear. In this episode, he shares the three essentials every business owner needs: detailed goals, time-related action steps and a financial budget. He explains how to set goals that actually move you, how to reverse engineer the steps to achieve them and how to create a budget that supports growth without creating overwhelm. Along the way, he shares personal stories, lessons from his mentors and live coaching that helps agents navigate referrals, vacations, team growth and getting traction early in their careers.

YOU WILL LEARN:

• The three core elements of a simple and effective business plan.

• Why goals need to be emotional, specific and tied to action.

• How to balance standards with progress so perfectionism doesn’t stop momentum.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“You don’t need an MBA to build a business plan. You just need three things.” – Brian Buffini

“Most people overestimate what they can do in a year, but they radically underestimate what they can achieve in five years.” – Brian Buffini

“Goals are powerful and the most essential part of your business plan.” – Brian Buffini

“What’s important now?” – Lou Holtz

“Your principles are written in stone. Your tactics are written in pencil.” – Brian Buffini

“A bad plan violently executed is better than the perfect plan never installed.” – General George Patton

“You want to create advocates more than clients.” – Brian Buffini

thebrianbuffinishow.com

Hosted on Acast. See acast.com/privacy for more information.

In a world of social media, pressure, and constant noise, it’s easy to lose sight of your own progress. In this episode, Brian Buffini unpacks the comparison trap and explains why it quietly steals joy, distorts perspective, and pulls people away from their purpose. Through personal stories, practical coaching, and a candid conversation with Anna, he shows how to stay ambitious without measuring your life against someone else’s image. You’ll learn how to anchor your identity, set goals that are true to you, and focus on becoming a better version of yourself every day.

YOU WILL LEARN:

• Why comparison destroys contentment and distracts you from your purpose.

• How to compete against the best version of yourself instead of measuring against others.

• Practical ways to build a personal scorecard based on your gifts, goals, and stage of life.

NOTEWORTHY QUOTES FROM THIS EPISODE:

• “Don’t compare your behind the scenes with everyone else’s highlight reel.” – Brian Buffini
• “Comparison doesn’t inspire excellence. It distorts perspective.” – Brian Buffini
• “You can’t win a race you were never meant to run.” – Brian Buffini
• “The only person I really want to compare myself to is the Brian of yesterday.” – Brian Buffini
• “The two greatest days in a person’s life is the day you’re born and the day you find out why.” – Brian Buffini
• “I’m at peace when I know we’re doing our best.” – Brian Buffini
• “God made you to be who you are.” – Brian Buffini
• “Compare yourself to the best version of yourself.” – Brian Buffini

thebrianbuffinishow.com

Hosted on Acast. See acast.com/privacy for more information.

We all make mistakes. Some are costly. Some shake our confidence. But none of them have the power to define who we are unless we let them. In this episode, Brian Buffini opens up about a painful business loss that took six hours to make and six years to recover from, and explains how that failure became one of the most valuable lessons of his life.

Through personal stories, hard-won wisdom and real coaching conversations, Brian shows you how to handle setbacks with perspective, learn from painful experiences and move forward with greater clarity. He also shares practical advice for keeping the right mindset in difficult seasons, protecting your confidence and building a life that can withstand both success and struggle.

YOU WILL LEARN:

• Why failure should be treated as feedback, not identity.
• How to recover from setbacks without losing your confidence.
• Why your attitude, effort and daily routine matter most in hard seasons.

NOTEWORTHY QUOTES FROM THIS EPISODE:

• “Failure is an event, not a person.” – Zig Ziglar
• “There’s one mistake worth making. It’s when you make a mistake from a calculated risk.” – Brian Buffini
• “It’s not how far you fall, it’s how high you bounce.” – Tom Kelly
• “I can be changed by what happens to me, but I refuse to be reduced by it.” – Maya Angelou
• “The goal is not to go back to what you know, but take what you know and take it into something new.” – Brian Buffini
• “All failure is is feedback.” – Brian Buffini

thebrianbuffinishow.com

Hosted on Acast. See acast.com/privacy for more information.

On this special St. Patrick’s Day episode, Brian Buffini marks the 10th anniversary of the podcast by looking back on an extraordinary journey that began with The Brian Buffini Show and evolved into It’s a Good Life. He shares the story behind launching the original show on St. Patrick’s Day, reflects on the legacy of St. Patrick and revisits some of the most memorable conversations from the past 690 episodes, including interviews with Lou Holtz, Matthew McConaughey, Carla Harris, Neil Armstrong and Captain Charlie Plumb.

Brian also reveals an exciting new chapter: the return of The Brian Buffini Show in a fresh video-first format. With new segments like Give Me a Minute, Brian’s Blueprint, Ask Mr. B and Coach Them Up, the show is expanding to bring even more practical wisdom on business, life, money and relationships. Whether you’ve been listening from the beginning or are just joining the journey, this episode is a celebration of where the show has been and where it’s headed next.

YOU WILL LEARN:

• Why St. Patrick’s legacy still matters today and how it helped shape Western civilization.

• The powerful lessons behind some of Brian’s most memorable interviews from the last 10 years.

• What to expect from the new format of The Brian Buffini Show.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A remarkable life lived, a remarkable human being, a remarkable ministry and legacy.” – Brian Buffini

“Be yourself. It doesn't matter whether somebody's rich or famous, everybody wants to be treated like a real person.” – Brian Buffini

“One of the things we talked about when we launched this show was the mindset, the motivation and the methodologies of success.” – Brian Buffini

“The biggest innovations in my life, in my business, have all come from my customers.” – Brian Buffini

thebrianbuffinishow.com

Hosted on Acast. See acast.com/privacy for more information.

When we believe in ourselves and our abilities, we have the confidence to meet challenges and achieve our goals. In this special replay episode, Brian explores why what you think about yourself can help or hinder you and provides powerful tips to improve self-belief.

YOU WILL LEARN:

·     How insecurity can sabotage your dreams. 

·     How past experiences and other people’s feedback shape your beliefs.

·     Two affirmations to use when your self-belief falters.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“If we believe in ourselves, we can have belief in others.” – Brian Buffini

 “Just being myself is good enough to be great.” – Brian Buffini

 “Failure is an event, not a person.” – Zig Ziglar

“We need stress to live; we need resistance to grow.” – Brian Buffini

 “Comparison produces insecurity because it focuses on what you’re not.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Now retired from the Marines, he is a leadership instructor and speaker, as well as the Chief Development Officer of Echelon Front. 

YOU WILL LEARN: 

• Why leadership is a learnable skill — and how to grow it at work, at home, and within yourself. 
• How discipline and process carry you through seasons when motivation is nowhere to be found. 
• Why humility, teamwork, and relationship-building are the true foundations of long-term success 

MENTIONED IN THIS EPISODE:  

The Need to Lead — A TOPGUN Instructor's Lessons on How Leadership Solves Every Challenge by David Berke 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Leadership is a skill that you can learn.” — David Berke 

“If you have anything that contributes to this team, which you do, you are a leader.” — David Berke  

“Every problem is a leadership problem in your family, within yourself, in your business, whatever it is. And the attributes of good leadership apply everywhere, which means that through good leadership, you can solve all those problems.” — David Berke   

“Motivation is a waning emotion. What is a sustaining thing, is working hard and being disciplined and powering through when you're not motivated.”  — David Berke  

“When you put in the work when things are dark and difficult and hard, what you get in the end is so much more powerful.” — David Berke  

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No matter the goals we set or the work we do, our negative thoughts can still create roadblocks to success. In this replay episode, Brian examines why we become what we think about and teaches how to develop personal and business philosophies to think more positively and achieve more success.

YOU WILL LEARN:

· The two most common reasons we’re reluctant to change.

· The six questions that should define your personal and business philosophies.

· The three components that are essential to develop and maintain successful philosophies.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Work harder on yourself than you do on your job; you’ll go from making a living to making a fortune.” – Jim Rohn

“A person is limited only by the thoughts he chooses.” – James Allen

“Being broke is a state of account; being poor is a state of mind.” – Brian Buffini

“Always do more than you’re paid for.” – Brian Buffini

“It’s okay to be disappointed, it’s not okay to get discouraged.” – Brian Buffini

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

In the second part of the podcast, Anna Buffini, Buffini & Company’s Social Media Manager, (and Brian’s daughter) asks Valorie questions previously submitted by Buffini clients about the challenges they’re currently facing. 

YOU WILL LEARN: 

• How to build a resilience system with adaptive skills, protective resources, and preventive measures. 
• A simple process to interrupt rumination and replace unhelpful thoughts with strengthening ones. 
• How to discern when to grit and when to quit — the difference between “hard” and “burdensome.” 

MENTIONED IN THIS EPISODE:  

• The Brian Buffini Show
• Rules of Resilience: 10 Ways Successful People Get Better, Wiser, and Stronger, by Valorie Burton  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“We also need resilience when the opportunity is in front of us...it’s also necessary for success.” — Valorie Burton 

“What a system also does is it helps you diagnose — where you could strengthen elements of your system that would lift you to the level where you need to be.” — Valorie Burton 

“The most important adaptive skill to have is thought awareness.” — Valorie Burton 

“When you start saying different things to yourself, it results in different choices and different actions.” — Valorie Burton 

“Coach yourself with that question — “What am I saying?’ Write it down. Write down the most persistent thought.” — Valorie Burton 

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We are all capable of achieving more in life. In this episode, recorded live at The Peak Experience, Brian teaches the formula for achievement, explaining how you can unlock your full potential and become who you’re supposed to be. Topics discussed include the symptoms of unfulfilled potential, why gratitude is a gamechanger and how you can leverage your assets.

YOU WILL LEARN:

• The two categories of a winning mindset.
• The three crucial elements of motivation.
• The systems, routines and methodologies of success.

INSPIRATIONAL QUOTES FROM THIS EPISODE:

 “When you minimize what you've done, you minimize who you are.” – Brian Buffini

“Why? Why not? Why not you? Why not now?” – Jim Rohn

“People often say the motivation doesn't last. Well, neither does bathing. That's why we recommend it daily.” – Zig Ziglar

“It is impossible to feel bitterness and gratitude at the same time. It is impossible to express gratitude and to feel envy. It is impossible to give somebody gratitude and at the same time feel resentment. It is impossible to live in a state of gratitude and a state of entitlement at the same time.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Tommy also discussed the strategies he has learned and used along the way, including the key performance indicators (KPIs) that help him to continue to create business success.  

YOU WILL LEARN: 

• How to move from hustle to leadership by building systems, processes, and accountability. 
• A simple KPI framework to reverse-engineer your budget and start the year with momentum. 
• The four questions he uses to help create a superior, client-service experience every time, no matter the customer’s budget.  

 MENTIONED IN THIS EPISODE: 

• The E-Myth by Michael Gerber 
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes 
• The Richest Man in Babylon by George S. Clason 
• Man’s Search for Meaning by Viktor E. Frankl 
• How to Win Friends and Influence People by Dale Carnegie 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Profitability is the lifeblood of a company.” — Tommy Mello 

“If I could help you get to your goals, can you help me in return? But I'll make sure I show up first. And man, that worked wonders.” — Tommy Mello 

“We never say the word ‘expensive’. We say ‘top of the line.’ We never say ‘cheapest’. We say ‘builder grade.” — Tommy Mello 

"I’m the best I’ve ever been, but the worst I’ll ever be—because tomorrow I’m going to be 1% better.” — Tommy Mello 

“If I were to talk to my younger self, I would say, ‘Don't worry about what everyone else says. Don't be afraid of someone saying no. Don't be afraid of rejection.  Don't worry. The only person you've got to worry about is yourself.’” — Tommy Mello 

Hosted on Acast. See acast.com/privacy for more information.

Homeownership is the cornerstone of the American Dream. In this episode, Brian explains why real estate has been the making of him in his career, as a provider for his family and as a primary source of investment. Topics discussed include why owning is better than renting and why, for many people, the mortgage interest write-off could be the difference between being a renter and being an owner.

YOU WILL LEARN:

• Why homeownership increases personal wealth and well-being.
• Why homeownership promotes stronger families and neighborhoods.
• Why homeownership is good for the economy.

MENTIONED IN THIS EPISODE:

The Brian Buffini Show

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Food, shelter and clothing are the three predominant needs of humanity – and owning a home answers one of those.” – Brian Buffini

“A house is made with walls and beams. A home is made with love and dreams.” – Ralph Waldo Emerson

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full and managed with reasonable care, it is about the safest investment in the world.” – Franklin D. Roosevelt

“Having a home and buying real estate, even buying investment real estate, is a phenomenal goal to set your mind on, and a great set of goals to have as the end to which all your efforts are directed.” – Brian Buffini

“90 percent of all millionaires become so through owning real estate.” – Andrew Carnegie

“Can a home buy you happiness? No, it can't. But can it contribute to your happiness? Absolutely.” – Brian Buffini

“The strength of a nation derives from the integrity of the home.” – Confucius

“Owning a home is a magical thing. And it's the magic I hope that you currently are participating in.” – Brian Buffini

“Real estate has provided me with the income to go pursue the gifts God's given me to go help as many people as I can. I owe that to real estate.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

•  How the Buffinis handle pressure with a purpose-driven mindset, a family-first “team” mentality, and disciplined communication. 
• Why belief—and filtering out “white noise”—is non-negotiable if you want to pursue a big vision. 
• The importance of action, not just words, when it comes to your family and your business team. 

MENTIONED IN THIS EPISODE: 

• The Brian Buffini Show
• Acres of Diamonds by Russell Conwell 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“It takes consistency to achieve the goal. So once you believe, then you've got to put your feet in the work and do the work. There's nothing short of that.” — Beverly Buffini  

"You've got to know what you want in order to not allow that white noise to interfere with your dreams and your beliefs.” — Beverly Buffini  

"Work on yourself harder than you work on your job.”— Brian Buffini  

“You want your kids to be readers, let them see you read in a book. You want your kids to be good communicators, let them see you communicate. You want your kids to be achievers, let them see you achieve.” — Brian Buffini  

“If it's going to affect information that you're going to use for yourself and others to make decisions, be bloody sure you know the source and make sure it's real.” — Brian Buffini  

Hosted on Acast. See acast.com/privacy for more information.

Negotiation is a crucial skill in both business and life, but unfortunately many people do it poorly. In this episode, Brian interviews former FBI lead international kidnapping negotiator Chris Voss about the negotiation tools he has used to save lives and learns how these tools can be used in business to save deals! Based on emotional intelligence and human nature, these specific skills transcend culture, build trust and uncover the other side’s value system. If you want to nail negotiation, this podcast is a must! 

Inspirational quotes from today’s podcast:

“Learning is the only sustainable competitive advantage for anybody.” — Chris Voss

“The person who wants to meet you in the middle is usually a poor judge of distance.” — Anonymous

“You can never stop learning about understanding people.” — Chris Voss

“If you get out of argument-based negotiations, your success sneaks up on you.” — Chris Voss

“You don’t have to be combative to be a great negotiator.” — Chris Voss

“You’ve got to keep the other side’s guard down.” — Chris Voss

“You need the other side to hear themselves out loud.” — Chris Voss

“Curiosity is a positive frame of mind.” — Chris Voss

“There’s a difference between being likeable and needing to be liked.” — Chris Voss

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• Why debt payoff requires endurance and adaptability.  
• How to have healthier money conversations using alignment language that lowers defensiveness and shame. 
•  Why quick wins matter (and how the debt snowball shortens the feedback loop so you actually stick with it). 

MENTIONED IN THIS EPISODE:  

• What No One Tells You About Money: The Real Key to Getting Unstuck from Someone Who's Been There. 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“When you're really attempting to achieve something, you know that it's [like] a crockpot. It takes time. There are challenges and endurance that have to be part of the equation. — Jade Warshaw 

“When we're talking about something as important as money [with a significant person in our life], it can take a long time to get on the same page.” — Jade Warshaw 

“A good reason can very quickly become a bad excuse.” — Jade Warshaw 

“Success is just choosing to make the right decision one time and then another time.” — Jade Warshaw 

“Preparation is a gift you give yourself.” — Jade Warshaw 

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Anxiety is like an alarm – it’s our body’s way of telling us something is wrong. In this episode, Dr. John Delony shares how, instead of allowing anxiety to consume us, we can learn to stop and listen, calm the alarm and move forward into healing and hope. 

YOU WILL LEARN:

·     The life-changing truth about anxiety.

·     Practical steps to take to start getting your life back.

·     Long-term strategies for healing.

MENTIONED IN THIS EPISODE:

“Redefining Anxiety,” by Dr. John Delony

www.johndelony.com

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“All of it starts with the decision that ‘I don't want to live like this anymore.’” – Dr. John Delony

“Anxiety becomes an identity for us.” – Dr. John Delony 

“You’ve got to take ownership.” – Dr. John Delony

“You cannot think your way to better mental health.” – Dr. John Delony 

“This is a word that changed it all for me: practice.” – Dr. John Delony 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of It’s a Good Life, host Brian Buffini asks DeJoria to share details from his life which started out as a child selling Christmas cards, trying different jobs as a young adult (some more successful than others) and then partnering with the hairstylist Paul Mitchell to create the iconic billion-dollar global brand, John Paul Mitchell Systems.  

DeJoria also shares the mindset practices that helped him stay steady through rejection, why positivity is a discipline, and the “reorder business” principle every entrepreneur needs to understand if they want sustainable success.  

YOU WILL LEARN: 

• Why the phrase “success unshared is failure” continues to propel every part of DeJoria’s life.   
• The practical, as well as creative, tactics that DeJoria used to co-found and build and accelerate John Paul Mitchell Systems to its status as an iconic global brand.     
• How to develop rejection-proof resilience, stay positive under pressure, and the importance of building a business that earns repeat customers. 

MENTIONED IN THIS EPISODE:  

• Success Unshared is Failure by John Paul DeJoria 
• How to Win Friends and Influence People by Dale Carnegie 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“When you like what you do, who you do it with and who you do it for, you’re not working anymore.” — John Paul DeJoria 

“Forgive yourself first for anything you did that you regret. You cannot change yesterday's newspapers.” — John Paul DeJoria 

“When you start making money, do not change your lifestyle for one year.” — John Paul DeJoria 

“Entrepreneurs need to make sure their service or physical product is in the reorder business.” — John Paul DeJoria 

“The best advice I ever been given was from my mother — just be kind to one another.”  — John Paul DeJoria 

Hosted on Acast. See acast.com/privacy for more information.

Change is hard. While many people want to change, but find it difficult to do so, others are forced to change because of a medical emergency, job loss or other life-changing event. In this episode, Brian Buffini delves into the concept of change – specifically what causes people to change – and outlines tips to help people make positive, lasting change.

You’ll learn the difference between passive and proactive change, why change is a transformation similar to the one a caterpillar undergoes to become a butterfly, and how to change your mindset, motivation and methodologies for a lasting impact. Whether you’re inspired to make positive changes or change is happening to you, you won’t want to miss this episode.

Inspirational quotes from today’s interview:

“People don’t change until the pain of staying the same is greater than the pain of the change.” – Brian Buffini

“Are you going to change or is change going to happen to you?” – Brian Buffini

“All permanent, lasting change starts on the inside and works its way to the outside.” – Lou Tice

“If you can change your mindset, you can change your life.” – Brian Buffini

“Whether you think you can or think you can’t, you’re right.” – Henry Ford

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Brian talks about why it is so important to understand and pace your business to the “seasonality of the customer.” He also stresses the importance of superior client service and why that will be one of the defining characteristics of those agents who succeed when others flee the industry.  

He also previews the company’s reengineered year-long lead-generation program, the Blitz. This highly structured program has assets, videos, and resources designed to help agents fill their pipeline, with the goal of gaining at least one extra transaction a month.  

YOU WILL LEARN: 

• Why the return to real estate’s natural seasonality creates a major opportunity for prepared professionals. 
• How the Blitz (and the Ultimate Year model) helps you generate leads, serve clients, and duplicate referrals, with the goal of leading to at least one extra transaction a month.  
• Why agents who are committed to going the extra step for their clients will be the ones who succeed while others fleeing the industry.  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“There'll be hot markets, there'll be booms and busts, there always is, but we'll never see the conflagration of circumstances hit us like [it did in 2021 and 2022].” — Brian Buffini  

“We're going to help you generate 85%  of your leads in 180 days.” — Brian Buffini  

“The Dupli-care System is while you're serving the client, you're also going to generate referrals from them.” — Brian Buffini 

“Have balance in your life while you grow your business. That's what coaching does.” — Brian Buffini  

“If you want to be in real estate, be in real estate. If you're going to sell real estate, prospect and present for real estate. Do a great job for customers, generate referrals, and live a great life for your family.” — Brian Buffini  

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Do you want to achieve your goals and win in 2026? In this episode, Brian teaches how to really pursue and hit the goals you set at the beginning of the year so you can get on the path to phenomenal success.     

YOU WILL LEARN:

·     The top traits of winners. 

·     Why your goals must be visual.

·     Why you should outline the pleasure and the pain. 

MENTIONED IN THIS EPISODE:

Free business consultation

Free goal sheet

NOTEWORTHY QUOTES FROM THIS EPISODE:

“People who set goals, achieve goals and do it in a timely manner are the people who are winning.” – Brian Buffini

“If it's a priority, you'll find a way. If it isn't, you'll find an excuse.” – Jim Rohn

“If you love life, don't waste time, for time is what life is made up of.” – Bruce Lee

“I am still learning.” – Michelangelo

“One of the most important principles of success is developing the habit of going the extra mile.” – Napoleon Hill

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Dr. Wood introduces his 3S Model, “Stimulus, Supply, and Support,” a simple and practical way to think about how the brain adapts, performs, and stays resilient over time. You’ll learn why how you use your brain is the primary driver of brain function, how cardiovascular and metabolic health influence cognition, and why sleep is where the real adaptation happens. 

You’ll also hear powerful coaching insights on handling stress (including why you can’t think yourself out of stress), practical tools to downshift when you’re under pressure, and the science-backed truth that the adult brain can learn “new tricks”. And you’ll also learn why mistakes (and the grace to forgive yourself and others when they occur) are so necessary for continued growth.  

YOU WILL LEARN: 

• How the “Stimulus–Supply–Support” framework make “brain optimization” doable without the overwhelm. 
• You can’t “outthink” yourself out of being stressed, but you can learn effective ways to manage it.  
• Why mistakes should be reframed as necessary and critical components to growth.  

MENTIONED IN THIS EPISODE:  

• The Stimulated Mind, by Dr. Tommy Wood 
• Behave, by Robert Sapolsky 
• The Neuroscience of You, by Chantelle Pratt 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“The 3S are stimulus, support and supply. In terms of brain function, stimulus is the most important.” — Dr. Tommy Wood  

“The most important thing somebody should do for their brain health is the thing that they will actually do and do it consistently.” — Dr. Tommy Wood 

“You don’t get stronger in the gym — you get stronger when you recover. And the brain is exactly the same.” — Dr. Tommy Wood 

“One of the best ways to buffer stress and build our stress capacity is exercise.” — Dr. Tommy Wood  

“You don’t know all the amazing things that can happen if you just go out into the world and you’re nice to other people.” — Dr. Tommy Wood  

Hosted on Acast. See acast.com/privacy for more information.

All successful people have made up their minds to win long before they experience their first victory. In this episode, a rebroadcast of our most popular message ever, Brian discusses the power of a made-up mind and shares inspiring stories from his own life and the lives of people who’ve defied the odds. Brian also examines the two questions to consider when you want to make up your mind to live the life you’ve always dreamed of.

YOU WILL LEARN:

• Five benefits of harnessing the power of a made-up mind.
• How to turn negative feedback into life lessons.
• The importance of making a decision, no matter how big or small.

MENTIONED IN THIS EPISODE:

“Man’s Search for Meaning,” by Viktor Frankl

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Inside all books of success and all stories of victories, there are chapters of failure.” – Brian Buffini

“Even though you may stop for a while, when your mind is made up you never, ever give up.” – Brian Buffini

“If you’re giving up, your mind is not made up.” – Brian Buffini

“A human being whose mind is made up is a force of nature in this world.” – Brian Buffini

“I have made up my mind. And I have been blessed in my life as a result of it. But I did not do it by myself.” – Brian Buffini

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Then two also discuss the importance of personal, high-touch communications and why, in an age of increasing AI, it’s more important than ever.  Charles breaks down the three main types of conversations — practical, emotional and social — and how to recognize each type and then pivot when needed.   

Brian also gets insights and tips on how to lean into his two chosen “words of the year” to create impactful results.   

YOU WILL LEARN: 

• How small steps and rewards can lead to habits that produce lasting habits.   
• Why personalized human communication is still important, even as AI advances in our world.  
• How to “super communicate” by matching practical, emotional and social conversations with the situation at hand.  

MENTIONED IN THIS EPISODE:  

• Buffini Coaching Live
• The Power of Habit by Charles Duhigg 
• Supercommunicators by Charles Duhigg 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“There's something about beginnings that give us additional motivation, that give us additional commitment, that give us oftentimes additional time and dedication.” — Charles Duhigg  

“When I set those little goals…that’s the science of small wins…that’s going to make  it easier and easier for those goals to become habits and to become automatic.” —  Charles Duhigg  

“Every habit has three components: a cue, a routine, and a reward.” — Charles Duhigg  

“Instead of setting a New Year’s resolution that’s a goal, set one that’s a plan.” — Charles Duhigg 

“You can not only change any habit you want—you can create any habit you want.” — Charles Duhigg 

itsagoodlife.com

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Do you want to smash your new year goals in the next 12 months? In this episode, Brian shares how a Formula 1 strategy will give you a powerful start, help you build momentum and get you on track to come out on top this year.   

YOU WILL LEARN:

·     The power of the formation lap.

·     Why winners start from the front.

·     The magic of written goals.

MENTIONED IN THIS EPISODE:

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“If you want to win, you’ve got to start off right.” – Brian Buffini

“When you get a quick win, it grows your confidence.” – Brian Buffini

“You don't have to be great to start, but you have to start to be great.” – Zig Ziglar

“Check off your goals as you achieve them.” – Brian Buffini

“Once I got exposed to the magic of goal writing, everything changed.” – Brian Buffini

Itsagoodlife.com

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Anna also shares the lessons she learned from years of competing as a top-ranked dressage athlete and the peace she feels as that chapter closes.  

And Brian previews the upcoming Buffini Coaching Live, a free virtual event ton Jan. 22, that will feature inspirational leaders including Dr. Henry Cloud, Ken Coleman and Jon Acuff.  

YOU WILL LEARN: 

• How to start the year off with motivation and momentum  
• How to keep showing up through the “middle season” when the work is high and the results feel slow. 
• How even setting a small goal can get you started on the right path to achieving bigger ones.   

MENTIONED IN THIS EPISODE:  

Buffini Coaching Live - Register Today

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“A bad plan executed violently beats the perfect plan never done.” – Brian Buffini 

“You know, we're promised in this country life, liberty, and the pursuit of happiness. And to me, the pursuit of those resolutions is what happiness is.” — Brian Buffini 

“We all want to control everything. But the one thing you can do is control your attitude for this day. You can control your effort for this day.” 

“One thing I do when I'm feeling that negativity pull me down, will no matter what, list 10 things I'm grateful for.” — Brian Buffini  

“If I was to say probably the strongest thing I've done as a on my own journey, just as a man, not as a husband, father, or businessman, is become unattached to things.” — Brian Buffini  

itsagoodlife.com

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Do you want to fulfill your innate potential but don’t know where to start? In this episode, bestselling author and speaker Jon Acuff outlines a fresh new approach to goals and teaches how you can ditch regret, tap into your full potential and achieve in every area of your life.      

YOU WILL LEARN:

·     How examining your past can help you set future goals.

·     Why turning goals into games encourages motivation. 

·     Which goal fuels will guarantee sustainable success.

MENTIONED IN THIS EPISODE:

“All It Takes is a Goal,” by Jon Acuff

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“It's a good life when the vision of what you know you're capable of and who you were meant to be overlaps with how you're spending your Tuesday.” – Jon Acuff

“The only thing easier in the world than doing a goal is not doing a goal.” – Jon Acuff

“If you tap into the desire, you'll run through a wall. If you don't have the desire, you won't do the smallest task.” – Jon Acuff

“Mastery requires peaks and plateaus.” – Brian Buffini

“You have to bring your own hype. Motivation isn't a checkbox, it's a practice.” – Jon Acuff

itsagoodlife.com

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Ken shares insights into how to ask questions that don’t just skim over a topic but get to the heart of what matters to the interviewee. He details how you can use these strategies in your own life to strengthen your own communications with others. He also describes how to use practical ways with your ears, eyes, face and body to relay honesty and interest to others that allow them to feel seen and heard.  

YOU WILL LEARN: 

•  How to ask questions that will go to the heart of a matter and deliver deeper insights.  
• Why background research is key before you have an important conversation with them.   
• How to use your ears, eyes, face, and body to understand others and show your commitment to them.  

MENTIONED IN THIS EPISODE 

Buffini Coaching Live

NOTEWORTHY QUOTES FROM THIS EPISODE 

“We need to understand that questions are the keys to unlocking any door we need to walk through.” — Ken Coleman 

“My goal in every interview is to get someone to say, ‘I’ve never been asked that before’ or ‘I’ve never shared this before.’” — Ken Coleman 

“Listen with your ears for tone, with your eyes for body language, with your face to mirror engagement, and with your body to show respect.” — Ken Coleman 

“I'm going to listen with my eyes. And this is probably as important as the ears. I'm watching body language. I'm watching an uncomfortable shift or I'm watching the shoulders drop.” — Ken Coleman 

“Confidence isn’t pre-loaded — it’s the consequence of a good conversation.” — Ken Coleman 

itsagoodlife.com

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The Christmas season is all about giving to others, but the spirit of giving shouldn’t just be for the holidays - it should be for life! In this episode, Brian explains why the principle of giving is so important year-round and shares his top tips for doing it the right way.

YOU WILL LEARN:

·     How to find joy in giving.

·     How to give of yourself.

·     How to give of your natural gifts and abilities.  

MENTIONED IN THIS EPISODE:

Free Business Consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Nothing in my life brings me more joy than giving.” – Brian Buffini

“The joy is in the giving itself. The goal is to be a blessing to others.” – Brian Buffini

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill

“It's not always the size of the gift that matters, but the size of the heart that gives it.” – Brian Buffini

“I have found that among its other benefits, giving liberates the soul of the giver.” – Maya Angelou

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

• The ghosts of Christmas past.
• The lessons of Christmas present.
• The blessings of Christmas future.

MENTIONED IN THIS EPISODE:

Buffini Coaching Live

NOTEWORTHY QUOTES FROM THIS EPISODE:

“The real gift of Christmas is the gift of you.” – Brian Buffini

“Don't go it alone.” – Brian Buffini

“It's impossible to shine a light to someone else's path without lighting up your own.” – Brian Buffini

“Let gratitude be the pillow upon which you kneel to say your nightly prayer. And let faith be the bridge you build to overcome evil and welcome good.” – Maya Angelou

“Success is peace of mind which is a direct result of self-satisfaction of knowing you did your best to become the best you are capable of becoming.” – John Wooden

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Feeling stuck is an unavoidable part of the human condition. In this episode, bestselling author Adam Alter shares why almost everyone feels stuck in some way, how it can be a feature of progress and what to do to get unstuck and thrive when it matters most. 

YOU WILL LEARN:

·     The goal gradient hypothesis.

·     The dynamic of perfectionism.

·      The concept of simplification.

MENTIONED IN THIS EPISODE:

 Adam Alter

“Anatomy of a Breakthrough,” by Adam Alter

“The Power of Habit,” by Charles Duhigg

“The Tipping Point,” by Malcolm Gladwell

The Shawshank Redemption

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Stuckness is inevitable.” – Adam Alter

“There is no success story … that doesn't involve multiple, repeated periods of stuckness.” – Adam Alter

“Another way of thinking of perfectionism that's not as binary, that's more continuous, is excellence or mastery.” – Adam Alter

“Excellence can be redefined across time.” – Adam Alter

“Excellence is doing the best you can with what you have in the timeframe allowed.” – Brian Buffini

itsagoodlife.com

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He also shares how leaders who want to succeed must learn to recognize the value of making mistakes and trying again, as well as asking for help.  

Lastly, Jon previews his upcoming book Procrastination Proof: Never Get Stuck Again and explains why procrastination isn’t a character flaw but a coping strategy. He offers tips on how you can recognize and replace it with better tools and habits so you never get stuck again. 

YOU WILL LEARN: 

• The 5 Cs (clarity, courage, community, consistency, and coaching) that Jon uses to build a remarkable year. 
• Why many who feel burnout are actually bored and what they can do to change that.  
• Why it's important to celebrate achieving your goals and then move onto setting new ones.   

MENTIONED IN THIS EPISODE:  

• Soundtracks: The Surprising Solution to Overthinking (Overcome Toxic Thought Patterns and Take Control of Your Mindset) by Jon Acuff 
• Procrastination Proof: Never Get Stuck Again by Jon Acuff 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“How do I have an amazing or remarkable year — clarity, courage, community, consistency, and, of course, coaching.” — Jon Acuff 

“The only way to know you're outside your comfort zone is if you're uncomfortable. That’s the sign you’re actually headed in the right direction.” — Jon Acuff 

“I’m realizing there’s no leadership playbook where you always know the right move. You’re going to blow it. And you learn.” — Jon Acuff 

“If you’ve achieved the big goals you set years ago — great. Celebrate it. But now it’s time for a new scorecard.” — Jon Acuff  

“High performers tend to be hyper-specific about career goals but casual about relationship goals, and that doesn’t work. — Jon Acuff 

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YOU WILL LEARN:

·     Why you must have a desire to serve.

·     Why you have to be able to consult.

·     How you can muster the courage to ask.

MENTIONED IN THIS EPISODE:

Free Business Consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Nothing happens without a sale.” – Brian Buffini

“A desire to serve is where a great salesperson comes from.” – Brian Buffini

“Service is an attitude of the heart.” – Brian Buffini

“As a great salesperson, you get paid in more than money.” – Brian Buffini

“If you have a desire to serve, the ability to consult and the courage to ask, you're going to crush it.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• Why Brian feels so strongly that the real estate market is returning to a more balanced market, similar to that of 2019.  
• The research-based statistics on the median American home seller and how to effectively market to them.  
• How Buffini’s new year-long program, the Blitz, will use proven strategies, with all-new assets, videos and more, to help agents gain more leads, close more deals, and make more money in 2026.  

MENTIONED IN THIS EPISODE:  

Free Coaching Session

Buffini & Company’s the Blitz 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“So first and foremost, I want you to remember this. The real estate market will return to the rhythm of 2019.” — Brian Buffini  

“The median age of a home seller is 64 years old. Your marketing and your messaging must apply to them.” — Brian Buffini   

“Why are people moving? To be closer to family and friends.” — Brian Buffini 

“I'm going to tell you that for 99% of REALTORS®, their marketing and their focus is set up for a market that doesn't exist.” — Brian Buffini  

“The Blitz was built to help you generate 85% of your leads in 180 days and do an extra deal a month.” — Brian Buffini  

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David Allen's Getting Things Done® work-life management system is a global productivity movement that helps people bring order to the chaos in their businesses and their lives. In this episode, David tells Brian how the GTD® system enables greater performance, capacity and innovation.

YOU WILL LEARN:

·     How to engage and be present. 

·     How to get in the zone without having a crisis. 

·     How to write a superior to-do list.

MENTIONED IN THIS EPISODE:

“Getting Things Done,” by David Allen

Inspirational quotes from today’s interview:

“How you are engaged with the world is the issue.” — David Allen

“Productivity is simply achieving desired results.” — David Allen

“Your mind is for having ideas, not holding them.” — David Allen

“Your head can handle about four things max before it starts to feel overwhelmed and confused.” — David Allen

“Pay attention to what has your attention, start to engage with it appropriately and it opens space.” — David Allen

“Completion and creativity: that’s really the essence of what Getting Things Done® is all about.” — David Allen

itsagoodlife.com

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YOU WILL LEARN: 

• How giving up the need to do it all yourself will free you to do what you and only you can do best.  
• How the combination of believing in who you truly are — along with a healthy dose of courage — can help you reach your dreams and goals.  
• The importance of focusing on what you know to be true, instead of thinking about what may or may not happen, and what others may be thinking.   

MENTIONED IN THIS EPISODE: 

Lead to Win: How to Be a Powerful, Impactful, Influential Leader in Any Environment by Carla Harris 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“I want to as a leader, make people feel seen, make them feel like they're so important that they're the only person in the room.” — Carla Harris    

“If you’re going to bother to do anything, deliver excellence. Sometimes your best won’t be enough, but you can always know you left it all on the floor.” – Carla Harris 

“Serve, don’t sell. If you serve people well, you’ll have all the business you could ever want.” – Carla Harris 

“Your people should never have to wonder where they stand with you. Be straight, be transparent, and close the loop every time.” – Carla Harris 

“I say, but for the grace of God, I would not be sitting where I'm sitting today. And part of that grace was also not letting me focus on what wasn't happening or what somebody else must be thinking.” — Carla Harris    

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Expressing gratitude can transform your life, both professionally and personally. In this episode, bestselling author John Israel tells Brian how his innovative Mr. Thank You Project has morphed into a global movement that has inspired millions of people around the world.

YOU WILL LEARN:

·     How to stay consistent writing notes.

·     The key elements of an amazing personal note. 

·     How a giver’s mentality helps your business.

MENTIONED IN THIS EPISODE:

“The Mr. Thank You Project,” by John Israel

“How to Win Friends and Influence People,” by Dale Carnegie

The Shawshank Redemption

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Gratitude is the reflective state of the ability to look at anything that's happening and find the good, find the value, and really see the gift in any experience.” – John Israel  

“You can't be entitled and have gratitude at the same time.” – Brian Buffini

“Curiosity is the precursor to appreciation, and appreciation is the birthplace of empathy.” – John Israel  

“When you have compassion, you have the ability to literally connect with anyone.” – John Israel  

“Results show skill, but how we handle problems shows character.” – John Israel  

itsagoodlife.com

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In this lively conversation, Brian Buffini sits down with fellow Irishman and global entrepreneur Kevin O’Leary – known to millions as “Mr. Wonderful” from Shark Tank. Kevin shares the family story behind his Irish–Lebanese roots, his mother’s secret investing strategy that inspired an entire ETF company, and the one-day job that pushed him into entrepreneurship for life. 

Kevin also offers candid insight into today’s housing market, the power of personal brand and why relationships and referrals will always beat cold internet leads.  

YOU WILL LEARN: 

• The defining moments that shaped Kevin O’Leary’s entrepreneurial journey and investment philosophy. 
• How the most interesting businesses have been created during moments of “high chaos.” 
• The unvarnished truth would-be entrepreneurs need to know about work-life balance.   

MENTIONED IN THIS EPISODE:  

Buffini Coaching Live - Bold Predictions

Life by Keith Richards and James Fox 

Marty Supreme (upcoming film)  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“I realized I didn’t want anybody to have the power to control my life. The only way to avoid that is to become an entrepreneur.” – Kevin O’Leary 

“Real estate is local, local, local. You build a reputation; people come to you. Your customer acquisition cost goes to zero.” — Kevin O’Leary  

“Every 18-hour day you're awake, there's three things you need to get done. There are always three things. That's the signal. Everything that stops you is the noise. The ratio has to be 80% signal, 20% noise.” — Kevin O’Leary 

“I think the most interesting businesses are started in moments of high chaos… It's always worth giving it a shot to become an entrepreneur… The outcome is not about the rate of money; it's the pursuit of personal freedom.” — Kevin O’Leary 

“There’s always going to be people trying to convince you of stuff. Listen to your gut. You’ll always be right.” — Kevin O’Leary  

itsagoodlife.com

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Although Walter Bond was a star basketball player in high school, it was sitting on the bench as a college freshman that taught him the lessons he’d use both on and off the court. In this episode, Brian Buffini interviews Walter Bond, former NBA star and notable presenter and business expert. Walter shares his journey from freshman benchwarmer to NBA stand-out to business leadership expert. By the end of the episode, you’ll be motivated to hone your skills, find your niche, achieve your potential, and succeed.

Mentioned in the episode:

Free Business Consultation

All Buts Stink! How to Live Your Best Life and Eliminate Excuses by Walter Bond

Inspirational quotes from today’s interview:

“You can’t reach your potential without being accountable.” — Walter Bond

“My father empowered me to be accountable.” — Walter Bond

“What got you here won’t get you there.” — Brian Buffini

“New levels, new devils.” — Walter Bond

“Who we are today is a point of reference.” — Walter Bond

“Everyone was talented so I had to learn how to work.” — Walter Bond

“Always look like success, always look like money.” — Walter Bond

“It’s important in business to own a niche.” — Walter Bond

“The more focused we get, the more power we generate.” — Walter Bond

“Successful people have a core and then they have ancillary businesses to support that core.” — Walter Bond

“We’re all in the people business. You must become an expert with people.” — Walter Bond

itsagoodlife.com

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Drawing on her decades of research and work with top organizations, Juliet shares advice on how you can build more “white space” into your schedule. She also explains the concept of “hallucinated urgency” and how the “four thieves of time” hijack your day. Whether you’re a perpetually “on” entrepreneur, a frenzied realtor or a leader trying to refocus your team, this episode will help you slow down, think clearly and show up as your calm, confident best self. 

YOU WILL LEARN: 

• What white space really is and why time “without assignment” is the missing oxygen that fuels your creativity, focus and long-term success. 
• How to use strategic pauses and wedges to build brief but powerful moments of thinking time into even the busiest schedule. 
• How to spot – and stop – the “four thieves of time” so you can reduce frenetic busyness, prioritize what matters and work with more focus and intention. 

MENTIONED IN THIS EPISODE: 

Free Business Consultation

A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work by Juliet Funt 

Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi 

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan & Dr. Benjamin Hardy 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Why are we just doing every single thing as opposed to figuring out where our strengths are?” — Juliet Funt 

“White space is simply time without assignment – the open, flexible time that used to live between things and let us recalibrate.” – Juliet Funt 

“We all want to do every single project and plan, but we need to learn the gear of taking things out as well.” — Juliet Funt 

“If you do start dialing down into the population, there's a lot of people in much more pain than I would guess you're in because every single day is a chaotic, fearful, reactive flow.” — Juliet Funt 

“I have a practice all day long, I will stop and say, ‘What am I doing?’ And I just stop for a second and I'll see if the thing that I am actually doing is of value to my dreams. And a lot of times you catch yourself and it's not.” — Juliet Funt 

itsagoodlife.com

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Og Mandino’s “The Greatest Salesman in the World” is a classic guide to success that has improved the lives of millions of people around the world. In this episode, Brian shares how Og came to be his mentor and how the timeless principles he taught changed his life forever. 

YOU WILL LEARN:

• Why life is a game. 
• Why you should embrace failure. 
• Why no man or woman is an island.

MENTIONED IN THIS EPISODE:

“The Greatest Salesman in the World,” by Og Mandino

“A Better Way to Live,” by Og Mandino

“The Greatest Miracle in the World,” by Og Mandino

“Success Through a Positive Mental Attitude,” by W. Clement Stone

“Wake up and Live,” by Dorothea Brande

The 10 Ancient Scrolls for Success

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“There are no secrets to success. It's a clear set of principles, not tactics and techniques.” – Brian Buffini 

“Failure will never overtake me if my determination to succeed is strong enough.” – Og Mandino

“One day at a time, over time, produces transformational change.” – Brian Buffini

“I will pause whenever I'm feeling sorry for myself today and remember that this is the only day I have and I must play it to the fullest.” – Og Mandino

“Failure is nature's plan to prepare you for great responsibilities.” – Og Mandino 

“When in doubt, go. When in doubt, do.” – Brian Buffini

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:  

• How a deep understanding of your values, principles and motivation will help you live your best life without burnout.  
• How to determine and act upon your most important priorities.  
• How to lean into the greatness that is inherent inside of you.  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Doing your best starts with starts with your values, your principles, and your motivation — Brian Buffini.  

“Where do you spend your time and your money?  Those are your priorities.” — Brian Buffini  

“Your values are your criteria for making decisions.” — Brian Buffini  

"You have a desire to be great...give into that desire and do it the right way. Not in a worldly way, in the authentic way you were designed to do it.” — Brian Buffini  

“Out of suffering have emerged the strongest souls. The most massive characters are seared with scars.” — Brian Buffini 

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A state of flow is an optimal state of consciousness when we both feel our best and perform our best. In this episode, Brian interviews Steven Kotler, one of the world’s leading experts on human performance. Steven shares how to achieve flow and unlock peak performance – those moments in time when the impossible becomes possible. Topics discussed include: why our biology is hardwired for three levels of goals, why practicing distraction management is key and why there is power in invisible skills.

YOU WILL LEARN:

• Why everyone can access flow.
• How to trigger flow.
• How to focus and achieve complete concentration.

MENTIONED IN THIS EPISODE:

Free Business Consultation

Flow Research Collective

https://www.flowresearchcollective.com/radio

“The Art of Impossible,” by Steven Kotler

“Flow,” by Mihaly Csikszentmihalyi

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Peak performance is nothing more or less than getting our biology to work for us rather than against us.” – Steven Kotler

“Whenever you see people accomplishing the impossible, you tend to see people in a state of flow.” – Steven Kotler

“Flow is a massive amplification of skills.” – Steven Kotler

“I work for the boss. The boss is who I am yesterday that made my to-do list.” – Steven Kotler

“In peak performance, motivation gets us into the game. Learning allows us to continue to play. Creativity - creative problem solving - it's how we steer. And flow, which is

a state of optimal performance, is how we turbo-boost the results beyond all reasonable expectation.” – Steven Kotler

“If you use the system the way it's designed to be used, you just get farther faster with a lot less fuss.” – Steven Kotler

itsagoodlife.com

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bestselling author Dr. Caroline Leaf, who explains how to train your mind to work for you, not against you. Drawing from four decades of clinical research and her groundbreaking new book, Help in a Hurry: Simple Tips for Finding Peace When You're Overwhelmed, Anxious, or Stressed, Dr. Leaf shares powerful, practical techniques to quiet mental clutter, rewire toxic thought patterns, and experience peace and productivity in as little as 63 seconds. 

Whether you’re an entrepreneur navigating stress, a parent balancing it all, or simply seeking more clarity in today’s noisy world, this conversation will help you renew your mind and live with greater calm, purpose, and joy. 

YOU WILL LEARN:  

• The difference between the mind and the brain — and why that distinction matters. 
• How to manage the “messy mind” in the age of overstimulation and social media.  
• A simple, science-backed 63-second technique that helps you reduce stress, anxiety, and toxic thinking.  

MENTIONED IN THIS EPISODE:  

Free Business Consultation

Help in a Hurry: Simple Tips for Finding Peace When You're Overwhelmed, Anxious, or Stressed, by Dr. Caroline Leaf 

Drleaf.com 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Your mind runs your brain — your brain does not run your mind.” – Dr. Caroline Leaf 

“We’re not in a mental health crisis; we’re in a mind management crisis.” – Dr. Caroline Leaf 

“You can’t control events and circumstances, but you can learn to control your reactions.” – Dr. Caroline Leaf 

“We're also living in an era of excess technology and not being taught how to manage it.” – Dr. Caroline Leaf 

“The non-conscious mind not only has the problems that we've created, but also the solutions, because that's wisdom. Wisdom is solutions.” — Dr. Caroline Leaf 

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Having a bucket list is a really powerful way to help you realize your dreams. In this episode, Brian interviews Ben Nemtin, star of MTV’s The Buried Life and co-founder of The Buried Life movement. Ben shares how after he struggled with depression growing up and was forced to drop out of college, he created the world’s greatest bucket list with his three childhood friends. As they searched for more purpose in life, they managed to achieve the unthinkable and, every time they accomplished a dream, they helped a complete stranger to cross something off their list too.

YOU WILL LEARN:

•What inspired Ben to start his quest and his greatest bucket-list achievements.

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“The only way that we cross things off our list is through the help of other people.” – Ben Nemtin 

“I think purpose is one of those things that brings you that sense of well-being. And that's really what a bucket list is, it’s all the things that are going to bring you that sense of purpose.” – Ben Nemtin 

“A bucket list is bringing you back to your true self when everything else is pulling you away from that in life. And you just need reminders and devices to bring you back to those things that are truly going to bring you joy and happiness.” – Ben Nemtin

“Surround yourself with people that inspire you.” – Ben Nemtin

“I think that the good life is being authentic and honest with who you are and what you want and following that, even when it's hard. And serving others so that they can they can live their good life as well.” – Ben Nemtin 

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN 

• How to redefine creativity and then tap into it.  
• Why curiosity and persistence are critical for innovation to prosper.    
• How to take the first step toward your “crazy” idea and make it real. 

MENTIONED IN THIS EPISODE 

How to Host a Viking Funeral: The Case for Burning Your Regrets, Chasing Your Crazy Ideas, and Becoming the Person You're Meant to Be by Kyle Scheele 

 NOTEWORTHY QUOTES FROM THIS EPISODE 

“I define creativity as broadly as possible. I think that anytime you make anything new, that is a creative act.” — Kyle Scheele  

"We're desperate for predictability, but we're also desperate for new. We're desperate for novel.” — Kyle Scheele  

"The people who changed the world, they weren't smarter than you, they weren't better than you, they were just curious and persistent and those are things that you can cultivate in yourself.” — Kyle Scheele 

"Sometimes all a kid needs is one adult going, ‘I don't know, man, give it a shot.’ I think that's some of the best advice I've ever gotten.” — Kyle Scheele 

"One of the things that I learned from surveying 21,000 people about their regrets is that people regret things that they didn't do way more than they regret things that they did.” — Kyle Scheele 

Hosted on Acast. See acast.com/privacy for more information.

If you want your business to stand the test of time, you have to build trust with your customers. In this episode, Brian explains how you can become a trusted advisor to your clients by always going the extra mile, not just during a transaction, but afterwards too.

YOU WILL LEARN:

·     How trust is easily broken.

·     Why follow-up is critical.

·     How to create advocates for your business. 

MENTIONED IN THIS EPISODE:

“How to Win Friends and Influence People,” by Dale Carnegie

“Raving Fans,” by Ken Blanchard

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Trust is the most critical factor to the success of any and all relationships, both in business and in life.” – Brian Buffini

“In today's business environment, if you can follow up consistently, you'll be a shining star in the marketplace.” – Brian Buffini

“If you want to be a profit-maker, you’ve got to be a promise-keeper.” – Brian Buffini

“In life, silence is golden. In business, silence is deadly.” – Brian Buffini

“Character and competence build trust.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:  

• How to define and lean into your sweet spot, even when the seasons of your life change. 
• Why knowing and honoring your own unique gifts — instead of trying to be someone you’re not — will help you create a business filled with passion and joy that lasts.  
• Why new technology, especially AI, will enhance, but never replace, the value that you bring to your clients.    

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“The magic happens when you find the sweet spot—where your genuine interests, skills and opportunities intersect.” — Brian Buffini 

“When we get busy and busier, we stop doing the very thing that we’re best at.” — Brian Buffini 

“Our sweet spot is who we are, but we also have different seasons in life. What used to fire you up may not fire you up anymore.” — Brian Buffini  

“All I will tell you is AI technology is going to speed the real estate business up, not slow it down. And it'll intensify the referrals, not weaken it. Because in the world we're living in today, we're in more need of somebody to trust, not less.” — Brian Buffini  

"Not everything that counts can be counted and not everything that can be counted counts.” — Brian Buffini  

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Do you want to unlock the secret language of connection? In this episode, bestselling author Charles Duhigg shares what makes conversations work and how we can all learn to be super-communicators at work and in life.

YOU WILL LEARN:

·     The three types of conversations that happen.

·     Why asking deep questions builds connection.

·     Why listening properly is so important. 

MENTIONED IN THIS EPISODE:

Charles Duhigg

NOTEWORTHY QUOTES FROM THIS EPISODE:

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

“Communication is about learning how to match what kind of conversation is happening and inviting others to match you.” – Charles Duhigg

“When we recognize something as a skill, it makes it something that we can use in any setting.” – Charles Duhigg

“A huge part of listening is not just passively absorbing, it's asking the right question.” – Charles Duhigg

“Sales is not about explaining why a product is great for you. Sales is about learning what someone's problem is and gaining their trust to help them solve that problem.” – Charles Duhigg

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• The five essentials of trust—and how to apply them in life and business. 

• The difference between forgiveness and rebuilding trust. 

• How self-awareness strengthens your ability to trust others and yourself. 

MENTIONED IN THIS EPISODE: 

Trust: Knowing When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken by Dr. Henry Cloud 

Necessary Endings by Dr. Henry Cloud 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“We can’t scale anything without trust.” — Dr. Henry Cloud 

“Forgiveness is about the past, what's already happened, and it's free.” — Dr. Henry Cloud 

“Trust is about the future and whether or not I'm going to take another step with you or what step I'm going to take, and that's got to be earned, just like the first time.” — Dr. Henry Cloud 

“The first thing you have to do when you're repairing trust is you have to sit down and have a conversation.” — Dr. Henry Cloud  

“There’s literally an algorithm that's running inside of every human system, down your spinal cord, through your gut, in your heart, through all of your senses, running an algorithm 24-7 asking one question before anything else. And that question is, am I safe?” — Dr. Henry Cloud 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Taking control of your financial freedom is easier than you think – with simple strategies and a structured approach, anyone can build wealth. In this episode, Brian Preston, bestselling author and host of The Money Guy Show, shares his nine-step system for achieving financial success and living your best life.

YOU WILL LEARN:

·     Why time is so valuable. 

·     How to maximize life in every phase.

·     Why it can get messy in the middle. 

 MENTIONED IN THIS EPISODE:

“Millionaire Mission: A 9 Step System to Level-Up Your Finances and Build Wealth,” by Brian Preston

“The Millionaire Next Door,” by Thomas J. Stanley

“The Wealthy Barber,” by David Chilton

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Every dollar for a 20-year-old has the potential to become $88 at retirement.” – Brian Preston 

“Compound interest is the eighth wonder of the world. He who understands it earns it, and he who doesn't pays it.” – Albert Einstein  

“Cash is so important because it keeps you from making desperate decisions.” – Brian Preston 

“There's a smart way to use debt, but just don't let somebody sell you a bad bill of goods.” – Brian Preston 

“Figure out your why and then, right from get go, figure out what that dollar is worth so you'll look at your spending and saving differently.” – Brian Preston 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN 

• How acts of kindness can have ripple effects far beyond your own life leading to miracles.  
• Why you need to look beyond your personal pain as a way to let others share their part in your story.  
• Why love and forgiveness are always more powerful than shame and guilt.  

NOTEWORTHY QUOTES FROM THIS EPISODE 

“I look up, and then he adds, ‘I have never been so proud of anyone in my entire life and my little buddy, this morning, I'm just glad to be your dad.’ And then he follows it with, ‘Love you and there's nothing you can do about it.’” — John’s dad, Dennis O’Leary 

“Baby, do you want to die? It’s your choice. If you want to live, take the hand of God and fight like you’ve never fought before.” — John’s mom, Susan O’Leary 

“Jack Buck recognized the voice of God is not tomorrow, it's now. And the time to act isn't next week, it's right now.” — John O’Leary 

“Your life is a precious, priceless gift. You’ve got one job — say yes to being used for good.” — John O’Leary 

“Brian, you taught me years ago to hold on to relationships as if they're precious and not to use them to get the next speech or sell the next house or earn the next transaction, but to love the one in front of you sincerely for them.” — John O’Leary 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

If you want to be happy and healthy, you need to understand your past and then leave it behind you where it belongs. In this episode, Brian interviews bestselling author Dr. John Delony about his new book, “Own Your Past, Change Your Future,” and discovers how learning to unpack the weight of your past will help you to live the good life.

YOU WILL LEARN:

·     The 5 steps to well-being.

·     The importance of owning your story.

·     The best advice to change your future. 

MENTIONED IN THIS EPISODE:

Free Business Consultation

“Own Your Past, Change Your Future,” by Dr. John Delony

“What to Say When You Talk to Yourself,” Shad Helmstetter

NOTEWORTHY QUOTES FROM THIS EPISODE:

“You’ve got to go backwards so you can go forward.” – Dr. John Delony     

“We think in pictures, but we speak in words.” – Dr. John Delony     

“No life change of any sort that is sustainable can happen by yourself.” – Dr. John Delony     

“The only two things on planet earth I can control are my thoughts and my actions, period.”– Dr. John Delony     

“Once you change the thoughts, you can change the actions.” – Brian Buffini  

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN 

• Why one-to-one beats one-to-many—and how a 12-second birthday video can lead to meaningful conversations and referrals. 
• How to use the power of AI to complement, not replace, your social media efforts.  
• How to always have the answer to “What should I share?” when it comes to content.   

MENTIONED IN THIS EPISODE 

The Go-Giver by Bob Burg and John David Mann 

NOTEWORTHY QUOTES FROM THIS EPISODE 

“Any way that I can, I celebrate someone else with the power of a private video.” — Kyle Draper  

“When people struggle with content, I give them two questions. ‘What do you get asked the most about your industry? And what are you surprised that people don't already know?’” — Kyle Draper 

“But as we see more of AI, it'll be just like a dollar bill. The more you touch it, the more you know what's real and what's not.” — Kyle Draper 

“I still think the REALTOR®, the small business owner that's willing to just look into the camera, be themselves, be authentic, they're going to win over the person that is using some form of AI video to help them automate what should have never been automated.” — Kyle Draper 

“The beauty of social media is your people are telling you what's going on in their life. We just have to leverage that data the right way and then communicate accordingly.” — Kyle Draper 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

What are the common traits of people who live remarkable and fulfilling lives? In this episode, world-renown tech titan Guy Kawasaki reveals the three pillars that can help you to transform from average to exceptional, live the life you’re meant to and make a difference in the world.

YOU WILL LEARN:

·     Why a growth mindset is vital.

·     How you can develop grit.

·     How to embody graciousness.

MENTIONED IN THIS EPISODE:

Free Business Consultation

“Think Remarkable,” by Guy Kawasaki

“Mindset,” by Carol Dweck

“If You Want to Write,” by Brenda Ueland

NOTEWORTHY QUOTES FROM THIS EPISODE:

“There's this distinction between people who have a growth mindset and people who have a fixed mindset.” – Guy Kawasaki   

“Grit means that you are happily persevering and happily continuing something, even though it's difficult.” – Guy Kawasaki   

“Anything that's worth doing, you’ve got to do it well, and you have to pay the price.” – Guy Kawasaki   

“You’ve got to work hard and you’ve got to grind.” – Brian Buffini    

“A great leader is outside of himself or herself and understands that he or she is not the center of the universe.” – Guy Kawasaki   

itsasgoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• Why admitting “I’m complicated” is the key to building influence and empathy. 

• How clarity leads to healthier relationships in your family and in the workplace. 

• How leaders can use open communication, trust and feedback to build stronger, collaborative teams.  

MENTIONED IN THIS EPISODE: 

Free Business Consultation

How to Work with Complicated People by Ryan Leak  

Better Decisions, Fewer Regrets, by Andy Stanley   

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Complicated people are essentially people with layers, experiences, blind spots, strengths, weaknesses, and spoiler alert, at the end of the day, well, that's all of us.” — Ryan Leak 

“The moment that I admit that I'm complicated it changes the game because now instead of approaching relationships with a fix them mindset I'm starting from a place of humility.” —  Ryan Leak  

“I think kindness can take you further than you know, trying to just push someone else off of the ladder as you try to climb the ladder of success.” — Ryan Leak 

“In my travels, I learned that a lot of people's challenges weren't product problems. They weren't process problems; they were people problems.” — Ryan Leak  

“Clarity really creates healthy relationships. Ambiguity is what makes things complicated.” — Ryan Leak 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

What do the most successful investors in the world have in common? In this episode, legendary cofounder of The Carlyle Group David Rubenstein shares the secrets of his own phenomenal success as well as some of the time-tested principles, wisdom and tools of the biggest names in finance. 

YOU WILL LEARN:

·     How entrepreneurs should invest right now.

MENTIONED IN THIS EPISODE:

“How to Invest,” By David Rubenstein

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Nobody ever won a Nobel Prize hating what they do. You have to love what you're doing.” – David Rubenstein 

“The people that do well are people that go against conventional wisdom.” – David Rubenstein 

“You don't need to be at the bottom or the top of the market. You're making investments. You need to basically believe in what you're doing.” – David Rubenstein 

“Right now, I think is a good time to be buying, because I think the economy will come back.” – David Rubenstein 

“Give your money to people that know what they're doing, and let them do it.” – David Rubenstein 

“I try not to confuse my net worth with my self-worth.” – David Rubenstein 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:  

• Why you should strive for healthy flexibility that incorporates hard work and recovery time over trying to achieve balance.  
• The importance of lifelong learning to your overall cognitive health. 
• Practical strategies to recognize and move past burn out.  

MENTIONED IN THIS EPISODE:  

Free Business Consultation

Regenerative Performance: How to Thrive in an Always-On World Without Sacrificing Your Well-Being by Dr. James Hewitt 

The Power of Full Engagement by Jim Loehr & Tony Schwartz 

NOTEWORTHY QUOTES FROM THIS EPISODE:  

“Hard work is required to achieve big results. But you need to balance that with really effective, proactive recovery.” — Dr. James Hewitt 

“It’s not actually possible to overtrain, but you can under-recover.” — Dr. James Hewitt 

“One of the number one signs of early burnout, to be honest, in myself and others, is I stop experiencing as much joy in the things that usually bring me joy.” — Dr. James Hewitt 

“People who commit to being a ‘learn it all’ rather than a ‘know it all’ have better cognitive and brain health long-term” — Dr. James Hewitt 

“We know that we can endure a huge amount if we feel it's purposeful and meaningful, sometimes to a fault, but continuing to reconnect with that sense of purpose is going to be absolutely key.” — Dr. James Hewitt 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Celebrated athlete Erik Weihenmayer is the first blind person in history to reach the summit of the world’s highest mountain, Mount Everest. In this episode, he tells Brian how he lives a life of meaning and purpose by consistently breaking through barriers and helping others with special challenges to lead active and fulfilling lives. 

YOU WILL LEARN:

·     Why he never lives on the sidelines.

·     How climbing Mount Everest changed him.

·     Why he started a nonprofit.

MENTIONED IN THIS EPISODE:

erikweihenmayer.com

No Barriers nonprofit

National Federation of the Blind

MasterMind Summit

S1E043, What’s Your Everest?

NOTEWORTHY QUOTES FROM THIS EPISODE:

“When I went totally blind … it was like the gloves were off. I could do anything I wanted now. I was free.” – Erik Weihenmayer 

“Wisdom gets beat into most of us, sadly.” – Erik Weihenmayer 

“We're always sort of straddling this knife edge between limitation and possibility.” – Erik Weihenmayer 

“When you have a really bad day there's nothing better than sleeping and waking up the next morning to say, ‘Today's a new day with new possibilities – I can do better than I did yesterday.’” – Erik Weihenmayer 

“It's an ongoing, never-ending commitment to reaching and failing; falling short and bleeding a little bit; and reaching again and getting a little higher each day up the mountain. To me, that's what constitutes a good life.” – Erik Weihenmayer 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

• The clearest way to define purpose, mission, strategy, and vision—and why confusing them derails teams and leaders.
• How purpose becomes your daily decision filter, moving you from “rudderless” to resolute in business and life.
• How to overcome the three roadblocks to purpose (discomfort, distraction, defeat) and build a purpose that lasts through every season.

MENTIONED IN THIS EPISODE

Free Business Consultation

The Strength of Purpose by Elizabeth Dixon

Trillith Foundation

Man’s Search for Meaning by Viktor Frankl

The Top Five Regrets of the Dying by Bronnie Ware

Buffini & Company Leadership Conference

NOTEWORTHY QUOTES FROM THIS EPISODE

“Purpose is why you exist. Mission is what you do. Strategy is how you win. Vision is where you’re going.” — Elizabeth Dixon

“Purpose moves us from confusion to clarity.” — Elizabeth Dixon

“The life we live is the legacy we leave.” — Elizabeth Dixon

“Say ‘no’ more often so your ‘yes’ is intentional.” — Elizabeth Dixon

Hosted on Acast. See acast.com/privacy for more information.

Extraordinary hospitality is a powerful competitive advantage. In this episode, Will Guidara explains how he transformed his New York City restaurant into the best in the world by creating bespoke experiences for customers and shares how any business can succeed by being more intentional and creative to build meaningful relationships with those they serve.

YOU WILL LEARN:

·     The critical difference between hospitality and service.

MENTIONED IN THIS EPISODE:

“Unreasonable Hospitality,” by Will Guidara

www.unreasonablehospitality.com

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Service is effectively fulfilling the base level promise. Hospitality is how you make the people feel when you provide that service.” – Will Guidara

“Sometimes you just need to slow down to speed up; we shouldn't always try to multitask and be efficient.” – Will Guidara

“It's not the cost of the gesture that matters, it's how it makes people feel.” – Will Guidara

“It feels great to make other people feel good.” – Will Guidara

“The only advantage that exists in the long term comes from hospitality, from consistently and generously investing in relationships because they take time to build and, if you build them in the right way, they take a long time to erode.” – Will Guidara

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• How to move past the feelings of insecurity and envy that we all feel at times. 
• The difference between ambition as a virtue and selfish ambition.  
• To create the best version of yourself, you need to be clear about who you are and what you stand for.  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“Know yourself. Own yourself. Be yourself.” — Brian Buffini  

“The authentic version of how you're designed — no matter the mistakes you've made, the things you wish you'd done over — is designed to be awesome. — Brian Buffini  

“The person who is absolutely unwilling to recognize and verbalize their mistakes is doomed to repeat them out of insecurity.” — Brian Buffini 

“Being overly independent is a defense mechanism from being constantly let down.” — Brian Buffini 

“A personal mission statement becomes the DNA for every other decision we make. When your values are clear, your decisions are easy.” — Brian Buffini 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

The concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers.

Mentioned in this episode:

Blue Like Jazz by Donal Miller

Building a StoryBrand by Donald Miller

Inspirational quotes from today’s interview:

“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini

“If you understand story, you understand a lot more about what’s going on in life.” — Donald Miller

“People are looking to be invited into a story.” — Donald Miller

“We need to find where our story and our customer’s story overlap.” — Donald Miller

“If you’re selling a product, you’re solving a problem.” — Donald Miller

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• How leaning into adversity and discomfort can help strengthen you and give you permission to heal.  
• Why owning your story is key to breaking free from shame. 
• How to find purpose and identity no matter the circumstances beyond your control.  

MENTIONED IN THIS EPISODE: 

• Shatterproof by Lauren Sisler 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“The greatest stories that I've witnessed aren't the championship moments, the game winning drives, the buzzer beaters, the walk off home runs. It's the stories that happen in the calm and the quiet when the stadium lights are off and nobody is watching. — Lauren Sisler 

“You’ve got to be willing to have the tough conversations with people, even though they can be extremely difficult, they can be sticky, they can be hard.” — Lauren Sisler 

“Adversity can be the very thing that strengthens you and gives you permission to heal.” — Lauren Sisler 

“God does not promise to deliver us from hardships, He promises to deliver us through hardships.” — Lauren Sisler 

“You can run so hard and so fast towards that next thing that you forget to be where your feet are,” — Lauren Sisler 

Hosted on Acast. See acast.com/privacy for more information.

When your connections with people deepen, your influence, impact and income increase. In this episode, bestselling author and speaker Vanessa Van Edwards outlines how to best communicate to create meaningful engagement with others.

YOU WILL LEARN:

·   Three questions to elevate elevate your connection   

NOTEWORTHY QUOTES FROM THIS EPISODE:

“We need more than ever to be connected, to be turned on, to be engaged.” – Vanessa Van Edwards   

“We are able to gift people dopamine in conversation.” – Vanessa Van Edwards   

“We love people who gift us dopamine and we create mental markers for those people.” – Vanessa Van Edwards   

“The biggest mistake that we make is we think that social skills or connection will happen by osmosis, or naturally, the more we work with people. That could not be further from the truth.” – Vanessa Van Edwards   

“If you decide you're going to change your victim mindset into a redemption mindset, your world will change.” – Vanessa Van Edwards

Hosted on Acast. See acast.com/privacy for more information.

Brian also offers practical, strategic tips that agents can use when working with buyers and sellers, many of whom also have been led to false beliefs by doom scrolling, to help them understand the true housing market. He also introduces a major new campaign for Buffini clients, “Just 1,” that will help them use the power of working by referral to transform their business.   

YOU WILL LEARN: 

• The real data on the housing market including current stats and a forecast for 2025 and 2026.  

• How real estate agents can help their clients past doom scrolling and navigate them to successfully buying or selling a home.    

• How the “Just 1” campaign, based on Buffini’s proven, repeatable system of working by referral, can transform your business and your life.  

MENTIONED IN THIS EPISODE: 

Just1 Campaign 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“We’re back to 2019 now and by the way, a 2019 agent was far more skilled than a 2025 agent. They were far more professional called back on time, far more detailed and knew how to negotiate.” - Brian Buffini 

“If rates go from 7 to 6%, 5.5 million additional households in the United States will be eligible to buy a home including most importantly, 1.6 million renters.” - Brian Buffini 

“The key to this market for buyers is choice and for sellers it's about competition.”  - Brian Buffini 

“Mortgage rates are going to hover between 6.25 and 6.5%.” - Brian Buffini 

“Just one referral can change everything.” - Brian Buffini 

Hosted on Acast. See acast.com/privacy for more information.

In today’s hectic world, it can feel like there’s never enough time to achieve what we want to. In this episode, time management and productivity expert Laura Vanderkam explains how to bring calm to the chaos and make time for what matters most.

YOU WILL LEARN:

·     Tools and tips to help you become more tranquil.

MENTIONED IN THIS EPISODE:

lauravanderkam.com

Tranquility by Tuesday, by Laura Vanderkam

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“When things are truly important to us, we tend to make space for them.” – Laura Vanderkam

“We can build the lives we want in the time that we have.” – Laura Vanderkam

“A good morning starts the night before.” – Laura Vanderkam

“Move by 3pm.” – Laura Vanderkam

“Each week, you want to have one big adventure and one little adventure.” – Laura Vanderkam 

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN: 

• The framework you can use prior to having a difficult conversation, leading to your desired outcome.   

• How curiosity and asking questions leads to clarity and better outcomes.  

• Assertiveness techniques that help you feel confident and take control of stressful conversations.    

MENTIONED IN THIS EPISODE: 

Buffini Coaching Live - Bold Predictions

Free business consultation

The Next Conversation: Argue Less, Talk More by Jefferson Fisher  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“When you get curious, when you slow down and use questions to your benefit, you're going to be one that's the people are going to go to in moments of chaos.” — Jefferson Fisher   

“Confidence is not something you have before a conversation. Confidence is the outcome. It's the consequence.” — Jefferson Fisher 

“When somebody asks you a question, take some time before you respond. Let your breath be the first word that you say.” — Jefferson Fisher 

"When you set out to win an argument, what's most likely to happen is you will eventually lose the relationship.” — Jefferson Fisher 

"If you do not set a goal, then the other person will set the goal for you. They will start to decide why you're talking to them, what you need.” — Jefferson Fisher  

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

What does it take to have the mindset of an Olympian? In this episode, Brian interviews speed skater Apolo Ohno to find out how we can unlock our inner potential and be inspired to achieve at the highest level, even in challenging and uncertain circumstances. Apolo describes how he developed his talent over time, how he managed his drive so that it didn’t consume him and how he learned to pivot and reinvent himself when he retired.

YOU WILL LEARN:

Why consistency and hard work trump talent.

MENTIONED IN THIS EPISODE:

Buffini Coaching Live

Free Business Consultation

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Don’t allow one or two negative thoughts to detract away from the way that you communicate and interact with your family, with your loved ones, with your work and with the goals that you set forth on January 1.” – Apolo Ohno

“If you’ve been derailed, that’s OK. But you have within your control to get back on the wagon, to reassess the situation and to go on the attack that’s going to best suit what you’re seeking. And unless you do that, and take control, you’re just going to be a passenger in the speeding train versus being the conductor.” – Apolo Ohno

“I had the raw talent, but talent alone, unfortunately, is just not enough in the last 5 percent. It is merely just the starting line.” – Apolo Ohno

“There’s a competitive inner drive and a fire in all of us. I call it that high-performance mindset. So, when that’s switched on, you are very sharp, you’re very hungry and it’s time to get work done.” – Apolo Ohno

“Always continue to learn, and always stay hungry no matter what. We as human beings have the capacity to always grow. And we can change our neural chemistry through that system. We’re understanding how that works now. So, the mindset, to me was always the single greatest tool.” – Apolo Ohno

“Hopefully I can help people unlock their own inner potential in a way that they become more confident, more resilient, better relationships with their family, and they’re getting what they believe they both deserve and what they seek.” – Apolo Ohno

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

• Why life is a game. 
• Why you should embrace failure. 
• Why no man or woman is an island.

MENTIONED IN THIS EPISODE:

Register for Brian Buffini's Bold Predictions 

Free business consultation

“The Greatest Salesman in the World,” by Og Mandino

“A Better Way to Live,” by Og Mandino

“The Greatest Miracle in the World,” by Og Mandino

“Success Through a Positive Mental Attitude,” by W. Clement Stone

“Wake up and Live,” by Dorothea Brande

The 10 Ancient Scrolls for Success

NOTEWORTHY QUOTES FROM THIS EPISODE:

“There are no secrets to success. It's a clear set of principles, not tactics and techniques.” – Brian Buffini 

“Failure will never overtake me if my determination to succeed is strong enough.” – Og Mandino

“One day at a time, over time, produces transformational change.” – Brian Buffini

“I will pause whenever I'm feeling sorry for myself today and remember that this is the only day I have and I must play it to the fullest.” – Og Mandino

“Failure is nature's plan to prepare you for great responsibilities.” – Og Mandino 

“When in doubt, go. When in doubt, do.” – Brian Buffini

itsagoodlife.com

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Many people feel frustrated and stuck at work, but they don’t know how to make a change or find their dream job. In this episode, Brian interviews Ken Coleman about his new book, “From Paycheck to Purpose.” Ken shares the steps anyone can take to find a career they love, do work they were uniquely created for and discover their true purpose in life.

 YOU WILL LEARN:

• Why the work we do is deeply connected to our purpose.
• Why so many people get trapped in an unfulfilling career.
• The 7 stages to discovering and doing meaningful work.

MENTIONED IN THIS EPISODE:

“From Paycheck to Purpose,” by Ken Coleman

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“There are really two elements of work - provision, and contribution. And when you only work for provision, there's a huge part of who you are that has never been engaged.” – Ken Coleman

“We are souls and we are created to contribute. And if you don't contribute something that matters to you, then there's something missing.” – Ken Coleman

“Clarity leads to confidence. And confidence leads to courage.” – Ken Coleman

“To experience something of significance, it is only significant because of the difficulty of the journey.” – Ken Coleman

“Ultimately how we move up in life is by improving who we are, and thus maximizing our contribution.” – Ken Coleman

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     Why money only gets you so far. 

·     Why a sense of humor is invaluable. 

·     How to raise positive-thinking kids.  

MENTIONED IN THIS EPISODE:

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“You can get anything money buys without a lick of character, but you can't get anything money won't buy without character.” – Zig Ziglar     

“A real sense of humor is the most important thing in a marriage and in a career.” – Zig Ziglar     

“If you can get somebody laughing, you’ve got a better chance of selling.” – Zig Ziglar     

“If you can come up with an idea that is seldom used or thought about, those are the things that will make a huge difference in your life.” – Zig Ziglar     

“Rules without a relationship leads to rebellion.” – Zig Ziglar

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Regret is our most misunderstood emotion, but it can also be the pathway to our best life. In this episode, Brian talks to bestselling author Daniel Pink about his new book, “The Power of Regret,” and discovers how we can use our regrets to make smarter decisions, perform better and deepen our sense of meaning and purpose.

YOU WILL LEARN:

·     The effects of counterfactual thinking.   

·     The four core regrets people have.

·     The difference between action and inaction regrets.

MENTIONED IN THIS EPISODE:

https://www.danpink.com/

“The Power of Regret,” by Daniel Pink

“The Top Five Regrets of the Dying,” by Bronnie Ware

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Regrets give us a picture of the good life.” – Daniel Pink   

“If we treat our regrets properly - not ignoring them, not ruminating on them, but confronting them - the benefits are huge.” – Daniel Pink  

“Regret clarifies what we value.” – Daniel Pink  

“We overvalue planning and undervalue doing.” – Daniel Pink  

“When we think about our regrets, what we have to do is we have to actually reframe the way we think about ourselves.” – Daniel Pink  

“Regret is a compass of sorts. It's pointing us directionally to a life well lived.” – Daniel Pink  

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     How changing your attitude can change your life.

·     How to successfully close a sale.

·     Why you must keep priming the pump. 

MENTIONED IN THIS EPISODE:

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“You can change what you are - you can change where you are - by changing what goes into your mind.” – Zig Ziglar     

“Encouragement is the fuel on which hope runs.” – Zig Ziglar     

“You don't have a chance to make a sale until you ask.” – Zig Ziglar     

“You’ve got to put something in before you can expect to get anything out.” – Zig Ziglar     

“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar   

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

You have the skills and the experience, so why aren’t you performing at the level you know you're capable of? In this episode, Dave McGhee, explains how a skilled coach can help you to clarify your aspirations, shift your perspective and tap into your unique gifts and abilities so you can achieve phenomenal success and live the good life.

YOU WILL LEARN:

·     Why everyone needs a coach.

·     How a coach can draw out untapped potential.

·     What you can do to thrive in the current market.

MENTIONED IN THIS EPISODE:

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Training is a transfer of skill. Mentorship is a transfer of experience. And coaching is the drawing out of potential.” – Dave McGhee

“Everybody needs a coach, because nobody wants to die with their music still in them.” – Dave McGhee

“Our strategy of coaching is to help people get very clear on what they aspire to.” – Dave McGhee

“Everybody thinks they need to know how. And, by and large, how will take care of itself if you know what and why.” – Dave McGhee

“I'm a firm believer in having big goals and taking small steps.” – Dave McGhee

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     How self-education can make you a fortune.

·     Why you must develop your philosophy.

·     Why you should be a person of action.

MENTIONED IN THIS EPISODE:

Free business consultation

“The Treasury of Quotes,” by Jim Rohn

Control Your Own Economy, S2E116

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Ignorance is not bliss; ignorance is poverty.” – Jim Rohn     

“Life is a unique combination of want-to and how-to, and we need to give equal attention to both.” – Jim Rohn     

“Your income is determined by your philosophy, not by the economy.” – Jim Rohn     

“We all need lots of powerful long-range goals to help us pass the short-term obstacles.” – Jim Rohn     

“Success is nothing more than a few simple disciplines practiced every day, while failure is simply a few errors in judgment repeated every day.” – Jim Rohn   

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

We all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending. 

YOU WILL LEARN:

• How to identify your personal blind spots.
• How you can go on to succeed after loss.
• Why your story is not over. 

MENTIONED IN THIS EPISODE:

Episode 166, Discipline Equals Freedom with Jocko Willink

Episode 261, Matthew McConaughey – an Interview on His New Book, “Greenlights.”

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Talented salespeople make for talented excuse makers.” – Brian Buffini

“Sometimes loss devastates us. Sometimes loss paralyzes us. Sometimes loss actually frees us up on the road to success.” – Brian Buffini

“A kick in the teeth may be the greatest thing in the world for you.” – Brian Buffini

“Sometimes you need to turn the page and forgive people. Sometimes you need to turn page and forgive yourself. And, sometimes, you need to turn the page because it’s just time to forget.” – Brian Buffini

 “You're in control of how your story ends.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Few people in the history of college sports have been more influential or had a bigger impact than legendary coach Lou Holtz. In this episode, Brian reveals how this special mentor personally shaped his own life and shares some of his most important lessons.

YOU WILL LEARN:

·     The three questions that will change your career.

·     The principle of WIN.

·     The importance of continual growth.

MENTIONED IN THIS EPISODE:

Free business consultation

“Wins, Losses and Lessons,” by Lou Holtz

Leadership Conference

The Peak Experience

Buffini Coaching

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A coach can pull more out of you than you can pull out of yourself.” – Brian Buffini  

“Don't go through life being a spectator. Be a participant.” – Lou Holtz

“You're either growing or you're dying.” – Lou Holtz    

“There are no age restrictions on having dreams and goals.” – Lou Holtz    

“You have to have a reason to get up, you have to have something to excite you no matter how successful you are.” – Lou Holtz   

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Because they can struggle to get organized, many small business owners suffer with a constant sense of being behind. In this episode, Brian shares the five elements that entrepreneurs and small business owners can use to create more structure, eliminate overwhelm and succeed at the highest levels.

YOU WILL LEARN:

·     Why business goals must be specific.

·     How to track production stats.

·     How a good coach can help.  

MENTIONED IN THIS EPISODE:

itsagoodlife.com

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“It's very easy for the business to own us, instead of us owning the business.” – Brian Buffini

“People with goals succeed because they know where they're going.” – Earl Nightingale

“You don't get paid for the hour, you get paid for the value you bring to the hour.” – Jim Rohn

“What gets measured, gets managed.” – Peter Drucker

“Know your hourly worth.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     The importance of trust and transparency in sales.

·     The role of video in business communication.

·     The future of AI in small business.

MENTIONED IN THIS EPISODE:

S2E302 Demystifying AI with Michael Thorne

AI Bootcamp

Business Consultation

“The Spirit-Filled Life,” by Charles F. Stanley

Band of Brothers

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Nothing in this world happens without a sale.” – Brian Buffini

“You're better in person.” – Darin Dawson

“We are created to be in community with each other and to create a feedback loop that's constant.” – Darin Dawson

“The people that will win with AI will use it to enhance their ability to connect with people.” – Darin Dawson

“Be of value and abundance will follow.” – Darin Dawson

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

In today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer.

 YOU WILL LEARN:

·     Why you must fill the need.

·     How to go the extra mile.

·     How to make it extraordinary.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet

“Poor customer service is the death knell for a business.” – Brian Buffini

“One of the key ingredients to building trust is consistency.” – Brian Buffini

“People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini

“It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini

“Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     The commitments that great teams must make.

·     Why commitments are greater than goals.

·     Why positivity is a competitive advantage.  

MENTIONED IN THIS EPISODE:

“The 7 Commitments of a Great Team,” by Jon Gordon

“The Energy Bus,” by Jon Gordon

“The Hard Hat,” by Jon Gordon

The Peak Experience

Leadership Conference

S2E294, The Power to Change with Craig Groeschel

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Teammates are forever.” – Coach Richie Moran

“Devotion is what drives discipline.” – Jon Gordon

“You'll never have commitment without connection.” – Jon Gordon

“Leaders go first. They lead the way. They demonstrate commitment.” – Jon Gordon

“When you demonstrate commitment, you get commitment back.” – Jon Gordon

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

It’s human nature to make excuses when things don’t go your way but if you take responsibility for where you are and why, you’ll get on track to live the good life. In this episode, Brian teaches how to succeed in your relationships, health, finances and business life by ditching the excuses and taking ownership instead. 

YOU WILL LEARN:

·     The types of excuses we make.

·     The reasons we make those excuses.  

·     The importance of outside perspective. 

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Excuses are the lies we tell ourselves.” – Jocko Willink

“When we take ownership and truly embrace where we are and why we are, then we get to go to work.” – Brian Buffini

“Excuses do have purpose. They save face, they lower expectations and they justify low performance.” – Brian Buffini

“Ownership means I choose to do this, I embrace this on purpose.” – Brian Buffini

“Change is hard. We're like homing pigeons - we want to go back to what we know.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     The five types of business developers.

·     How Activators deliver business and personal value for clients.

·     The importance of building and leveraging professional networks.

MENTIONED IN THIS EPISODE:

“The Activator Advantage,” by Matthew Dixon

“Made to Stick,” by Chip Heath and Dan Heath

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Activators don't rest on their laurels. They activate their expertise.” – Matt Dixon

“Activators think of it very differently. The relationship happens first and then paid work is just the natural evolution of that relationship.” – Matt Dixon

“Activators bring their colleagues in.” – Matt Dixon

“Activators focus on a third dimension of value, something we call personal value.” – Matt Dixon

“Being thoughtful and helpful at a personal level creates real stickiness for activators in the client relationship.” – Matt Dixon

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Failure is never fun, but it is an essential prerequisite for success. In this episode, Brian explains why failure is an inescapable part of life and teaches how you can recover from it to come back better than ever.

YOU WILL LEARN:

·     Why failure stinks.

·     How successful people handle failure.

·     How to be the comeback kid.

Free Business Consultation

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“I believe the good life is not so much a destination, but the journey to get there.” – Brian Buffini 

“A failure is like fertilizer. It stinks to be sure, but it makes things grow faster in the future.” – Denis Waitley

“The key ingredient for growth is humility.” – Brian Buffini

“The bottom line is we have to have optimism rooted in realism. And the realism is that, in every book of success, there are chapters of failure.” – Brian Buffini

“You can be a great comeback story; your best days are still yet to happen.” – Brian Buffini

“Your comeback story can be the inspiration to others.” – Brian Buffini

“The pursuit of happiness is the happiness itself.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

YOU WILL LEARN:

·     Misconceptions about AI.

·     Practical applications of AI.

·     The future of AI and real estate.

MENTIONED IN THIS EPISODE:

AI Bootcamp

The Peak Experience

CFSP

NOTEWORTHY QUOTES FROM THIS EPISODE:

“You can be high-tech and super high-touch.” – Brian Buffini

“AI can make small businesses operate as big businesses with smaller commitment.” – Brian Buffini

“We're giving you the skill to build out exactly what you need for your business to take it to the next level.” – Michael Thorne

“If you don't know how to use AI, you’re out of luck.” –  Brian Buffini

“We want to use AI to help people reach their goals, grow their business and change their life for the better.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.