Your Digital Reputation

60. Nick Plunkett, Sydney Water | The good + bad of going viral

Tue, 02 Dec 2025 17:55:00 GMT

Trust is built and tested in the moments you don’t see coming. Sometimes, those moments involve a global superstar throwing a bright orange thong off a balcony.

When a spontaneous Drake post exploded into 150 million global views for his organisation, Sydney Water's Nick Plunkett had a very clear takeaway: virality is never the goal - trust is. And trust is earned through consistent behaviours, long before a viral moment ever arrives.

Nick and his team didn’t just ride the wave; they used it to accelerate Sydney Water’s mission. But they were only able to do so having built critical trust foundations - internally and externally - that gave them the right to act. Because in high-trust, high-stakes settings like government-owned utilities, impressions, reactions and vanity metrics mean nothing compared with lifting water literacy, and driving behaviour change at scale.

In the final episode of Your Digital Reputation for 2025, Nick shares with host Roger Christie how his team connected cultural relevance with enterprise priorities, why strong governance and internal trust allowed them to act quickly, and how they now translate social media performance into business outcomes like water conservation and wastewater behaviour change.

In his words: “Virality is never the goal. It's about building trust. And if a byproduct is virality, that's great - but, at the end of the day, we want to build that trust.”

Tune in for a candid, practical and deeply relevant conversation about the light and dark sides of going viral, and the importance of earning and leveraging trust to drive genuine behaviour change.

TIMESTAMPS:

00:02:19 - Behind the thong: how the Drake moment began

00:06:35 - When a post goes global: excitement vs. fear

00:09:12 - The internal trust and governance that made it possible

00:13:27 - How virality shifted internal expectations and demand

00:15:23 - Measuring what matters: behaviour change, not impressions

00:20:56 - Virality’s dark side: trolling, dilution and community rebuild

00:22:13 - Proximity vs trust: why mass reach can harm connection

00:29:06 - How to take educated risks in high-trust, high-risk organisations

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59. Melissa Agnes, Crisis Ready Institute | Conviction, connection + courage online

Tue, 04 Nov 2025 19:43:58 GMT

True leadership is tested in moments of crisis and transformation - online and offline. The key message from Melissa Agnes, Founder & CEO of the Crisis Ready Institute, in this episode of the Your Digital Reputation podcast is clear: leaders must do both.

To lead effectively through these crucial moments of change, leaders must have conviction in what they say, do and "transmit" today, and doing so online means they can reach key stakeholders to drive belief in the change they are leading.

Leading online or offline isn't a choice today - they must do both.

In conversation with host Roger Christie, Melissa explains why conviction (the deep belief in your purpose) and connection (the courage to show vulnerability) are the twin engines of trust. Drawing from her work advising NATO, Fortune 500 executives and ministries of foreign affairs, Melissa shares how leaders can turn resistance into resonance, and how they can embody confidence under pressure, and communicate with integrity.

In her words: “It’s not just what we say; it’s the energy and belief behind it that builds trust.”

Tune into this episode which serves as a masterclass in leading - and communicating - with purpose in the moments that matter most.

TIMESTAMPS:

00:02:28 – Leading with authenticity and “yourselfness” in moments of change.

00:04:01 – Leaders are transmitters: conviction and consistency build belief.

00:08:42 – Your online presence must match offline conviction.

00:18:08 – Consistency and alignment create lasting trust signals.

00:22:53 – Connection is core to leadership and transformation.

00:23:36 – Vulnerability is the fastest pathway to connection.

00:30:00 – Leadership risk: failing to connect digitally breeds distrust

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Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/

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58. Dr Angeline Achariya, NED & Chair | Building "Ang Inc" with honesty + vulnerability online

Tue, 30 Sep 2025 19:00:00 GMT

Dr Angeline Achariya is a non-executive director and chair overseeing multi-billion dollar national investments who thrives at the intersection of breakthrough innovation and measured risk.

She's had 25 years in C-suite roles at global multinationals, and guided 1,200+ innovations in that time. If that's not impressive enough, Angeline has also been recognised on the Victorian Honour Roll of Women as a Trailblazer, she's also a Superstar of STEM, and now a LinkedIn Top Voice.

Yet - despite all these credentials - she "made every mistake that you could make" when it came to building her online presence in the early days...

But through honest reflection and finding her own voice, she's since gained immense professional value from her "career partner", LinkedIn. Her story is a source of encouragement for anyone wondering what they could achieve by investing in their own "[INSERT NAME] Inc."

Tune into this episode of Your Digital Reputation to hear the very real, practical advice Angeline shares with host Roger Christie about the importance of knowing yourself, being yourself online, and recognising that by not having all the answers as a leader, you simply discover incredible opportunities to find them - and unlock professional value - online.

TIMESTAMPS:

00:05:06 - The importance of your digital presence.

00:10:55 - Personal branding, and people to people connection.

00:15:39 - Being a curious life-long learner.

00:20:01 - The power of asking questions and sharing work in progress.

00:26:28 - Vulnerability, and leading authentically online

00:34:37 - Angeline's three top digital reputation building strategies: Courage, Consistency & Clarity.

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57. Mary Delahunty, CEO at ASFA | Videos, whiteboards + activewear: one executive's unique approach

Tue, 02 Sep 2025 19:00:00 GMT

Mary Delahunty is doing things on LinkedIn that would terrify most CEOs.

But as CEO of ASFA (the Association of Superannuation Funds of Australia), Mary knows the story is not about her - it's about her members. So when an idea strikes - and it's something that matters to members - whether she's just back from yoga on a weekend or not, Mary rushes to her whiteboard, sets up her smartphone, and captures her views in a natural, direct-to-camera video.

And, boy, is it effective.

In this episode of Your Digital Reputation, host Roger Christie explores Mary's "strategy" behind her video efforts, the wonderful response she's had from her community, and how just being herself online has made ASFA more visible, approachable and trusted by the sector.

Tune in to hear about Mary's honest reflections on her journey to date, and her encouragement to those who worry that being less polished means more risk, even as CEOs.

TIMESTAMPS:

00:06:05 - Communicating YOUR way

00:10:44 - Message over the messenger

00:12:06 - Formal vs flexible content creation processes

00:17:05 - The role of CEOs as ambassadors

00:25:25 - The power of authenticity in building trust with audiences

00:28:27 - Approachability, community and engagement

00:34:27 - Why turning up as yourself online is the best strategy

00:37:31 - Online efforts building offline trust

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Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/

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56. Tim Loh, Australian Taxation Office (ATO) | Connection, not perfection

Tue, 05 Aug 2025 19:00:00 GMT

What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office?

In this episode of Your Digital Reputation, host Roger Christie talks to Tim Loh, Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer fear, humanise the ATO, and connect with millions of Australians - and shows why connection matters so much more than perfection. The conversation explores knowing your audience, the impact of authentic leadership, and why visibility isn’t about ego but representation.

Tune in to hear about Tim's amazing journey, and his practical advice for anyone looking to leave their mark on the world. There's power in a clear purpose.

TIMESTAMPS:

00:01:05 - Social media’s impact on Tim's career

00:04:31 - Conquering the fear of public speaking

00:07:39 - Humanising the ATO through social media

00:12:32 - Vulnerability in leadership communication

00:18:32 - Connection over perfection

00:22:22 - Knowing your audience ("KYA")

00:27:00 - Representation and inspiring the next generation

00:28:46 - Courage and self‑limiting beliefs

00:32:45 - Finding purpose in social media

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55. Georgie Dent, The Parenthood | Why DM our (now) PM?

Tue, 01 Jul 2025 09:29:50 GMT

What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change?

In this episode of Your Digital Reputation, host Roger Christie talks to Georgie Dent, CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters.

One story in particular stands out - the time Georgie reached out to the then-Leader of the Opposition, Anthony Albanese, via a Twitter direct message. And how that moment became a catalyst for the way childcare policy was seen and managed in this country. It's quite a story.

Tune in to hear just how important social media has been in Georgie's professional journey, the impact of #CredibleWomen, and the role it continues to play in her ongoing mission to champion parents and families across Australia.

TIMESTAMPS:

00:01:47 - Georgie's story, and gender inequity in the workplace.

00:04:44 - Law, Journalism, and discovering Twitter in 2008.

00:07:28 - The Parent Forum with Anthony Albanese, and THAT DM.

00:15:28 - Reflecting on the DM, and the power of consistency online.

00:19:02 - How Goals, Audiences, and Passions drive online efforts.

00:21:08 - Advice on managing risk when going public on social media.

00:23:59 - Getting a call from the PM's office, and the #CredibleWomen movement.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

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54. Stephanie Speck, Green Climate Fund | Can social media save the planet?

Tue, 03 Jun 2025 19:00:00 GMT

In this episode of Your Digital Reputation, host Roger Christie is joined by Stephanie Speck, Head of Special Initiatives at the Green Climate Fund - the world’s largest climate fund dedicated to transformative climate action in developing countries.

The challenge Steph and her team face is no small task. And the issues they discuss are often daunting, sensitive, complex, and politically-charged. But, at its core, they are human issues - with human faces, voices and stories behind them. The secret to engagement, empathy and action on such complex issues may just be in human connections, person to person.

The conversation explores the critical role social media plays for Steph and the Green Climate Fund, and how it can help them harness affection and storytelling to inspire what may seem like impossible change.

This episode will certainly inspire you. Tune in to hear how Steph is focused on connecting at a deeper level to help ensure the future of our planet.

TIMESTAMPS:

00:02:08 - Steph's remarkable social impact journey.

00:08:12 - Social media storytelling evolution and media consumption changes.

00:12:13 - Steph's lived experience at COP.

00:16:03 - Connecting and communicating with affection.

00:17:29 - Steph's lived experience at South Sudan.

00:24:45 - The power of people telling stories.

00:27:57 - Affection is more powerful than polish.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

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53. Aniisu Verghese PhD, Change + Comms Expert | Finding your voice + work in a new market

Wed, 07 May 2025 05:11:56 GMT

How should you use social media to find work in a new market: highlight your technical credentials, access local networks, or share stories that help people connect with you on a deeper level?

These are the very real questions being asked and explored by my guest on today's episode of Your Digital Reputation, Aniisu Verghese PhD.

Aniisu moved to Australia with his family at the end of 2023 on a Distinguished Talent visa, and has oodles of experience and credentials as you'll hear. But, as a migrant, he has still found it challenging to find work in a highly competitive local market.

This episode explores the ways Aniisu has used social media to help him build trusted, credible networks, learn about the Australian culture, and access opportunities he simply couldn't have if platforms like LinkedIn didn't exist. It's a very raw, honest and valuable account from someone still looking for the right answers (and a huge thank you to Aniisu for sharing his experience this way).

Tune in to hear his fascinating story, and contact Aniisu directly if his change and communications expertise would be a help to you or others in your world.

TIMESTAMPS:

00:01:21 - Social media's role in migrating.

00:05:05 - Aniisu's global expertise at Tesco, Sabre, and Bluescope.

00:09:50 - Social media's role in the job search.

00:11:34 - The delicate balance between cultural expectations and commercial needs.

00:15:57 - Growing your local network via social media.

00:18:31 - Immersing yourself in culture via social media.

00:26:14 - Aniisu's incredible World Health Organisation story.

00:30:04 - The power of connecting through personal stories.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

SUBSCRIBE FOR REGULAR INSIGHTS

Subscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

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52. Alicia Rieniets, ex Australia Post | Taking back control online

Tue, 01 Apr 2025 18:01:00 GMT

How would you respond to relentless criticism on social media if things were completely out of your control?

That's the challenge Alicia Rieniets - Senior Marketing Executive, and former Head of Brand, Media & Social at Australia Post at the time - faced when every normal delivery channel changed or was shut off, online purchases rose by 80% in one month. And her entire team and call centre staff were forced to work from home - almost overnight.

Welcome to the world of rapid transformation driven by COVID, and the pressures that created for her team on the social media frontline. As she shares: "When you fail in social media, you fail very, very publicly."

This episode explores the immense challenges Alicia and her team faced, and how they managed to turn intense online criticism into a "kindness pandemic" by harnessing social media's power to provide context and connection with audiences.

Tune in to hear her story, and learn how to take back control of your narrative in the moment you need it most.

TIMESTAMPS:

00:02:44 - Crisis management from bushfires to COVID-19 to online query tsunami - as teams go remote.

00:08:48 - The "COVID kitten" survival story.

00:10:25 - Hiring external help, and measuring social media thresholds.

00:15:09 - Positive content and community engagement - "The Kindness Pandemic".

00:18:09 - The importance of human stories.

00:21:34 - Resilience, recognising team effort and reflecting on transformation.

00:25:30 - Key learnings from crisis management.

00:27:26 - The importance of stakeholder awareness.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

SUBSCRIBE FOR REGULAR INSIGHTS

Subscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

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51. Robert Hoge, Qld Health | Can social media save lives?

Tue, 04 Mar 2025 12:59:00 GMT

Season six of the Your Digital Reputation podcast launches with an amazing and powerful story. And a slightly new direction - hearing from guests about how they get social media right in the moments that matter most.

Robert Hoge - author, strategic communicator, and the former Head of Communications at the Queensland Government's Department of Health - has one of those stories.

In February 2020, Robert's role became one of the "toughest" communication gigs in the country, as he led his team through almost two years of critical community engagement to not only share vital information with audiences, cut through disruptive noise and misinformation and - ultimately - save lives.

This episode explores the many challenges Robert and his team faced during the COVID-19 pandemic - including a public run in with Facebook, responding to 60,000+ inbound queries every month, and taking his daughter to dental surgery... - that show just how powerful social media can be in the moments that matter most.

Tune in to hear his fascinating account, how trust sat at the core of everything he and his team did, and to learn what to do when you face a challenge whose scale is beyond anything you could possibly plan for.

TIMESTAMPS:

00:01:25 - Social media and community engagement during COVID-19.

00:08:00 - How natural disasters saved Queensland.

00:12:40 - What to do when Facebook removes your page...

00:17:46 - Vaccine misinformation and public trust.

00:22:17 - Chatbot saves the day in the face of 60,000+ queries.

00:24:48 - The importance of trust.

00:30:51 - Social media saves lives.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

SUBSCRIBE FOR REGULAR INSIGHTS

Subscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

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PRACTICAL POD | Roger Christie | LinkedIn's "invisible impact" + how to create it

Tue, 17 Dec 2024 17:15:24 GMT

Last episode's conversation with Shirley Chowdhary (episode 50) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others.

How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousands of professionals?

In this final practical episode for 2024, Roger shares his best LinkedIn advice to help leaders embrace their vulnerability and tap into their why. Tune in to learn more and gain the confidence you need to show up with real impact in 2025.

TIMESTAMPS:

02:08 - Authentic storytelling on LinkedIn.

04:47 - Embracing vulnerability on LinkedIn.

07:49 - Practical strategies for sharing your "why"

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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50. Shirley Chowdhary, Chair & NED | The Power of One LinkedIn Post

Tue, 03 Dec 2024 17:15:23 GMT

This episode of Your Digital Reputation is one of a kind. It explores one leader's story behind just one hugely impactful post.

Host Roger Christie is joined by Shirley Chowdhary, respected Chair, Non-Executive Director and Advisor to a range of organisations. Shirley was recently awarded an Honorary Doctor of Letters from the University of Sydney - an honour she found challenging to share beyond those closest to her. This episode follows the way she wrestled with sharing the news, what she ended up posting, and the phenomenal impact of sharing her story - how it unlocked courage and belief for those looking on.

Tune in to hear her raw, honest and empowering story that will have you rethinking the way you use LinkedIn, and the power of legacy online.

TIMESTAMPS:

00:00:44 - The power of one post.

00:05:58 - Imposter syndrome struggle.

00:12:13 - LinkedIn and the self-promotion paradox.

00:15:56 - The solution: More we, less me.

00:24:32 - Impact of being yourself online.

00:32:47 - Creating meaningful connections.

00:37:29 - Impact of words and actions online.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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PRACTICAL POD | Roger Christie | How directors should use LinkedIn (without posting!)

Tue, 19 Nov 2024 17:51:11 GMT

From his recent conversation with non-executive directors Lisa Chung and Tim Ebbeck (episode 49), it was clear to host Roger Christie that there is an uncertainty and discomfort for directors when posting on LinkedIn. Many avoid it for this reason.

But, the good news? They don't have to!

In this practical episode, Roger shares five LinkedIn best practices for directors and board members that don't include posting. Tune in to here all five, plus learn more about the wonderful commenting example set by former Novartis executive Marie-France Tschudin.

TIMESTAMPS:

00:02:00 - Five effective LinkedIn strategies for non-executive directors.

00:02:53 - Tip 1: Strategic Observation.

00:05:34 - Tip 2: Enhanced Due Diligence on Succession Planning.

00:09:01 - Tip 3: Strategic Relationship Building.

00:11:08 - Tip 4: Active Listening and Strategic Engagement.

00:12:45 - Tip 5: Profile Optimisation for Governance.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

To subscribe, head to: https://www.propelgroup.com.au/subscribe

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Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

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49. Lisa Chung & Tim Ebbeck | Why directors aren't using LinkedIn

Tue, 05 Nov 2024 17:46:21 GMT

In this episode of Your Digital Reputation, host Roger Christie asks two very special guests two very important questions: why aren't company and NFP directors using LinkedIn - and should they?

Roger is joined by Lisa Chung AM (Chair of Australian Unity and a Non-Executive Director and Board Member for A.V. Jennings, the Foundation of the Art Gallery of New South Wales and PWC Australia, among others) and Tim Ebbeck (Non-Executive Director for Big Tin Can, ReadyTech, Indara and Central Coast Local Health District, among others). Two directors, with two different journeys and two different perspectives on the role of LinkedIn for directors today.

Tune in to hear an important counter-narrative on the powerful role LinkedIn can play for company directors and board members today.

TIMESTAMPS:

00:01:57 - LinkedIn usage among directors.

00:08:40 - LinkedIn's role in talent sourcing and succession planning.

00:10:53 - Personal branding on LinkedIn.

00:14:11 - Importance of a quality network.

00:18:07 - Engaging younger audiences.

00:21:15 - Alumni engagement strategies.

00:31:44 - Celebrating staff successes.

00:37:05 - Encouraging directors to use LinkedIn differently.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

To subscribe, head to: www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

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PRACTICAL POD | Roger Christie | Chuen Chuen Yeo + Sharing your story on LinkedIn

Tue, 22 Oct 2024 17:43:44 GMT

It's a little known fact that fewer than 2% of LinkedIn users post regularly on the platform - very few feel comfortable sharing their story. In this episode, host Roger Christie explores the art of LinkedIn storytelling, and how every professional's career journey is - in fact - littered with powerful personal stories.

Inspired by the story of recent guest Chuen Chuen Yeo, executive coach and founder of Asense Agile Leadership in Singapore - and now multi award-winning author, too (tune in to episode 48 to learn more about Chuen Chuen's experience) - Roger provides three practical tips for anyone looking to get more comfortable posting on LinkedIn, including the valuable Purpose Pyramid framework.

TIMESTAMPS:

00:01:28 - Storytelling and personal branding.

00:03:10 - Overcoming common storytelling barriers.

00:06:12 - Balancing personal and professional.

00:09:47 - You HAVE a story (you just need confidence!).

00:12:35 - Authenticity and values-based storytelling.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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48. Chuen Chuen Yeo, Acesence Agile Leadership | Storytelling + LinkedIn

Tue, 08 Oct 2024 18:00:58 GMT

In this episode of Your Digital Reputation, host Roger Christie goes deep on storytelling and how to "stick out like a sore thumb" on LinkedIn with Chuen Chuen Yeo, award-winning author and founder of Acesence Agile Leadership in Singapore. A former maths teacher turned executive coach, Chuen Chuen shares her formula for developing a distinctive voice that resonates with others - something she knows well, as a LinkedIn Top Voice with more than 30,000 followers. Tune in to discover actionable strategies to enhance your digital presence and leave a lasting impression on LinkedIn.

TIMESTAMPS:

00:02:16 - Overcoming fear and building a personal brand.

00:06:45 - Harnessing your unexpected career assets.

00:11:02 - The role of LinkedIn in career growth.

00:20:12 - The power of storytelling and finding your voice.

00:24:07 - LinkedIn: the great equaliser.

00:28:06 - Simple storytelling techniques.

00:32:51 - Authentic leadership and storytelling checklist.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

To subscribe, head to: https://www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

PRACTICAL POD | Roger Christie | Dirk Otto + Empowering your people on LinkedIn

Tue, 24 Sep 2024 18:30:10 GMT

Host Roger Christie explains why leaders are an essential ingredient for employee advocacy on LinkedIn, and three practical steps leaders and their advisers can take to unlock a wide range of benefits.

Inspired by the success story of recent guest Dirk Otto, General Manager for Boehringer Ingelheim, (tune in to episode 47 to learn more about Dirk's story), Roger also taps into the wisdom of eight (yes - EIGHT!) past guests on the show who all reinforce the same thinking: the organisations who generate talent, sales and innovation opportunities online are those whose leaders show the way. You will find links to their full episodes below, too.

Tune in for practical advice on how you or your leader can set the tone on LinkedIn.

TIMESTAMPS:

00:02:00 - Encouraging staff on LinkedIn (Dirk Otto's example).

00:05:57 - Leader's setting the example on LinkedIn.

00:10:40 - Celebrating your team on LinkedIn.

00:12:08 - Empowering your team on LinkedIn.

PAST EPISODES REFERENCED:

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47. Dirk Otto, Boehringer Ingelheim | LinkedIn advice for new CEOs

Tue, 10 Sep 2024 22:34:25 GMT

In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.

TIMESTAMPS:

00:01:56 - Dirk Otto's Role and Transition to Australia

00:10:05 - The Importance of Telling Your Story

00:13:32 - The Human Approach to LinkedIn

00:15:53 - Building Trust Through LinkedIn

00:21:53 - Building Trust in the Pharmaceutical Industry

00:24:47 - Encouraging Staff to Use LinkedIn

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PRACTICAL POD | Roger Christie | Trina Jones + becoming a better listener via LinkedIn

Tue, 27 Aug 2024 19:08:41 GMT

Host Roger Christie explores the crucial skill of listening, and how LinkedIn can be an enabler for time-poor leaders. Roger shares his three-step strategy, inspired by the success of recent guest Trina Jones, NSW Rental Commissioner (tune in to episode 46 of the Your Digital Reputation podcast to learn more about her story). As Roger explains: "Listening enables understanding. Understanding facilitates ideation. And ideation creates solutions."

Tune in for practical advice on how to build strong, trusted relationships with the most important audiences in your world on LinkedIn.

TIMESTAMPS:

00:02:30 - Steps to Effective Listening on LinkedIn

00:04:05 - Step 1: Curate Your Network (further advice in this practical episode)

00:05:51 - Step 2: Listen and Participate

00:11:02 - Step 3: Connect and Accelerate

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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46. Trina Jones, NSW Rental Commissioner | Using LinkedIn to drive positive change

Tue, 13 Aug 2024 19:00:11 GMT

In this episode of Your Digital Reputation, host Roger Christie explores how LinkedIn can be used to drive positive change with guest Trina Jones, NSW Rental Commissioner. They discuss the vital role LinkedIn plays in bringing key learnings and insights into the palm of your hand at scale. With her extensive experience in housing affordability and related social issues, Trina offers valuable guidance for any leader on the power of deep listening and amplifying community voices via LinkedIn - tune in to learn how.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

To subscribe, head to: www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

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PRACTICAL POD | Roger Christie | Christina Hobbs + how LinkedIn can accelerate your career

Tue, 30 Jul 2024 19:30:22 GMT

Host Roger Christie explores three practical ways people can use LinkedIn to accelerate their career, inspired by the journey of guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group (tune in to episode 45 of the Your Digital Reputation podcast to learn more about her story). the episode highlights the importance of community and authentic engagement to enjoy success on LinkedIn.

TIMESTAMPS:

00:02:00 - Role of LinkedIn in Christina's Professional Success

00:02:42 - Importance of Clear Goals on LinkedIn + Propel's Purpose Pyramid Framework

00:04:48 - Lesson 1: Surround Yourself with Industry Leaders + Practical Steps

00:07:16 - Lesson 2: Participate in Key Conversations + Practical Steps

00:11:02 - Lesson 3: Own Your Patch + Practical Steps

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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45. Christina Hobbs, Future Group | How strategic are you on LinkedIn?

Tue, 16 Jul 2024 22:53:56 GMT

In this episode of Your Digital Reputation, host Roger Christie explores the strategic use of LinkedIn with guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group. They discuss how LinkedIn can be a valuable tool when used strategically, beyond just self-promotion. Christina shares insights on leveraging LinkedIn for business success and professional advancement, highlighting the importance of a thoughtful approach to networking and branding on the platform. Tune in to gain valuable tips on maximising your digital presence and reputation through LinkedIn.

TIMESTAMPS:

[00:01:46] Early LinkedIn experience and career growth.

[00:06:26] The need for visibility and understanding.

[00:10:32] Building legitimacy in your role via LinkedIn.

[00:15:07] Getting a million views on a LinkedIn post.

[00:19:01] Selling a business while going into labour!

[00:24:48] "What do I want to be known for?"

[00:32:58] LinkedIn profile visibility advice.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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PRACTICAL POD | Roger Christie | Helen Graney + how to sell on LinkedIn

Tue, 02 Jul 2024 19:05:26 GMT

Host Roger Christie delves into the misconception that LinkedIn is primarily a sales platform, emphasising that it is, in fact, a RELATIONSHIPS platform. Drawing insights from guest Helen Graney, CEO of Weber Shandwick and Jack Morton (tune in to episode 44 of the Your Digital Reputation podcast to learn more about her story), the episode highlights the importance of community and authentic engagement to enjoy success on LinkedIn.

Tune in for practical advice on the best "1-2 combination" to sales and community building on LinkedIn.

TIMESTAMPS:

[00:01:37] LinkedIn is a relationships platform.

[00:05:32] Start with your community.

[00:08:31] Facilitate your sales opportunities.

[00:11:34] Learn skills via the LinkedIn™ for Leaders program.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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44. Helen Graney, Weber Shandwick | Is LinkedIn vital for leaders?

Tue, 18 Jun 2024 18:30:05 GMT

In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.

[00:00:55] Storytelling as a Leadership Skill.

[00:05:11] LinkedIn as community-building platform.

[00:10:32] Importance of harnessing your personal values.

[00:19:27] Forming connection and trust through storytelling.

[00:20:41] Celebrating team achievements.

[00:26:36] The evolution of leadership skills and who thrives today.

[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.

[00:32:34] The power of LinkedIn - for established and emerging leaders.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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PRACTICAL POD | Roger Christie | James d'Apice + avoiding trolling online

Wed, 12 Jun 2024 00:06:06 GMT

Host Roger Christie spoke with James d'Apice - founder at law firm Gravamen - about how he uses social media with such authenticity, and what some of the pros and cons have been. James shared an interesting insight into how he has used detractor comments to fuel his own content strategy. (Tune in to episode 43 of the Your Digital Reputation podcast to learn more about his story).

This insight serves as the inspiration for today's practical reflection episode where Roger explains how leaders can greatly reduce the risk of trolling through three simple steps.

TIMESTAMPS:

[00:01:48] - The Elephant in the Room: Trolling

[00:03:03] - Reducing Risk and Fear

[00:04:39] - Strategy 1: Get Clear on Your Purpose

[00:07:56] - Strategy 2: Be Selective with Your Network

[00:10:34] - Strategy 3: Listen More Than You Talk

[00:11:58] - Overcoming Discomfort

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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43. James d'Apice, Gravamen | Why be yourself online?

Tue, 21 May 2024 17:59:28 GMT

In this episode of Your Digital Reputation, host Roger Christie explores the value of leaders being authentic online with James d'Apice, founder of law firm Gravamen and host of the successful Coffee and a Case Note movement. They discuss the benefits and challenges of simply being yourself on social media - the opportunities that come from being trolled, and how compliments can be crippling.

James - who embodies the very rare combination of law firm partner, podcaster, vlogger, former radio host, and rapper - shares his expertise on maintaining authenticity in the professional services industry. Tune in to hear his insights on how leaders - even those in conservative, risk averse industries - can "change the trajectory of their lives" online.

[00:02:10] Authentic content creation struggles.

[00:05:30] Niche popularity on social media.

[00:12:58] Professional norms and likability.

[00:15:53] Warmth in social media.

[00:22:23] Dealing with online criticism.

[00:25:33] Handling mistakes and feedback.

[00:30:33] Authenticity in content creation.

[00:42:35] Building confidence through challenges.

---

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

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PRACTICAL POD | Roger Christie | Renae Anderson + getting LinkedIn fit

Tue, 14 May 2024 09:16:43 GMT

Host Roger Christie recently had a fascinating employee advocacy conversation with Renae Anderson at UniSuper. Renae's success as a brand ambassador led to a +7,000% increase in impressions and over $11,000 in earned media value. (Tune in to episode 42 of the Your Digital Reputation podcast to learn more about her story).

In this practical reflection episode, Roger picks up on Renae's advice to "spend more time on the mat", and shares his LinkedIn workout with five "exercises" to help listeners get ahead.

TIMESTAMPS:

[00:02:00] The connection between LinkedIn and exercise.

[00:05:32] Defining your purpose in 15 minutes and Propel's Purpose Pyramid framework - access the FREE template here.

[00:07:30] Optimising your LinkedIn profile in 15 minutes.

[00:13:11] Cleaning out the noise by curating your LinkedIn feed.

[00:17:25] Effective LinkedIn engagement strategies, including finding your VIPs.

[00:18:29] More information about Propel's LinkedIn™ for Leaders program.

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

For more information head to: www.digitalreputationacademy.com

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42. Renae Anderson, UniSuper | Why empower employees online?

Tue, 30 Apr 2024 10:38:30 GMT

In this episode of Your Digital Reputation, host Roger Christie speaks with UniSuper's Renae Anderson for a rare insight into the employee advocacy program from one of Australia's largest superannuation funds.

Find out what dormant gym memberships, martial arts training and quality t-shirts have to do with one of the BEST online employee advocacy success stories in this absolute cracker of an episode - a great way to kick off season 5 of the podcast.

TIMESTAMPS:

[00:01:05] Empowering employees online.

[00:06:27] LinkedIn learning journey.

[00:10:14] Martial arts and LinkedIn synergy.

[00:11:43] The power of personal storytelling.

[00:15:14] LinkedIn success mindset.

[00:18:37] Building an online community.

[00:24:46] Reddit meme story.

[00:28:23] Women engaging with super

[00:30:58] Encouraging senior leadership and advocacy.

[00:33:44] Empowering women in the sector.

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41. Roger Christie, Propel | 2023 Digital Reputation Report Analysis

Sun, 31 Dec 2023 21:13:17 GMT

In this episode, Roger Christie unpacks Propel's 2023 Digital Reputation Report; delving deep into the insights, statistics and findings behind how more than 100 of Australia's most senior public servants use LinkedIn. If you've been meaning to dive into the 2023 Digital Reputation Report Public Sector Leader Edition, but simply haven't had the time, this episode - an audio cheat sheet - is for you.

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PRACTICAL POD | Roger Christie | Victor Dominello + the key ingredients for LinkedIn success

Tue, 19 Dec 2023 19:00:25 GMT

Roger Christie reflects on his conversation with The Honourable, Victor Dominello - Former NSW Minister for Digital Government, board member for the Tech Council of Australia, and chair of Minister Gallagher’s Digital Identity Panel, and Minister Shorten’s myGov Advisory Group. And now the Co-Founder of digital transformation partner ServiceGen, helping governments build citizen trust through service excellence (number 40 in the YDR catalogue).

In this practical episode - our last for the year - Roger taps into Victor’s advice and experience with you, and pull out the three key ingredients every leader needs for a successful LinkedIn presence. And no - there is no 20-page policy in sight. This is one practical episode you won't want to miss.

TIMESTAMPS:

[00:02:26] How to build a successful LinkedIn presence.

[00:04:10] Unpacking Victor's advice: You do you.

[00:07:31] The power of LinkedIn.

[00:15:38] The "we versus me" mindset.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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40. Victor Dominello, ServiceGen | How Victor uses LinkedIn and what you can learn

Tue, 12 Dec 2023 19:30:36 GMT

In this episode of Your Digital Reputation, Roger Christie welcomes a very special guest in the studio for our final guest episode of 2023. And the timing couldn't be better. Propel has released its second Digital Reputation Report, looking at the ways our most senior public servants use LinkedIn as a strategic communications tool. The results reveal there are public sector leaders who have absolutely grabbed the LinkedIn opportunity with both hands, but the findings also reveal there are many others who still stand to benefit by being more visible online.

So, who better to join me in the studio and unpack this topic than the former NSW Minister for Digital Government, Board Member for the Tech Council of Australia, Chair of Minister Gallagher's Digital Identity Panel and Minister Shorten's MyGov Advisory Group and co-founder of ServiceGen, the Honorable Victor Dominello.

TIMESTAMPS:

00:03:25 Authenticity is key to social media success.

00:04:40 Humility on social media.

00:12:37 Leaders should embrace vulnerability.

00:18:57 Showcasing empathy online.

00:19:39 Authenticity builds trust and community.

00:23:32 Sense of community is crucial.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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PRACTICAL POD | Roger Christie | What is a LinkedIn for Leaders program really like?

Tue, 05 Dec 2023 19:30:00 GMT

Roger Christie reflects on his conversation with Glenn Patterson, CEO at City of Casey, VIC. Casey is the largest local council in the Australian state of Victoria with over 400,000 residents. It’s episode number 39 in the YDR catalogue, and well worth a listen to get a genuine insight from a CEO driving a LinkedIn program across their senior leadership team.

Reflecting on Glenn’s experience, this practical episode goes a little bit deeper, pulls back the curtain and looks inside the LINKEDIN™ FOR LEADERS program. If that’s something you’re considering, hearing Glenn’s experience and then hearing what’s involved will help you work out whether it’s the right fit for you.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

To subscribe, head to: propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

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39. Glenn Patterson, City of Casey | 'Why LinkedIn?' A CEO case study.

Wed, 29 Nov 2023 00:23:09 GMT

In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia.

In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.

TIMESTAMPS:

00:06:29 Leverage LinkedIn for professional growth.

00:11:47 LinkedIn can significantly influence perception.

00:13:39 LinkedIn is a positive platform.

00:18:37 Authenticity drives engagement on LinkedIn.

00:24:02 Overcoming challenges in LinkedIn engagement.

00:28:32 Embrace LinkedIn for personal and business value.

00:31:00 Importance of commitment and example.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

To subscribe, head to: propelgroup.com.au/subscribe

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PRACTICAL POD | Roger Christie | 5 reasons leaders must step up on social media

Tue, 21 Nov 2023 21:24:31 GMT

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests; Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK’s leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.

Their common thread? Leaders are the most essential ingredient for any organisation’s success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.

So what is this episode all about? I’ve taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you’re after.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: propelgroup.com.au/linkedin-for-leaders

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38. Sarah Walker-Smith, Ampa | Why do CEOs need social in their toolkit?

Tue, 14 Nov 2023 19:00:12 GMT

In this episode of Your Digital Reputation, host Roger Christie interviews Sarah Walker-Smith, the CEO of Shakespeare Martineau and AMPA. Together they discuss the importance of social media for CEOs and the impact it can have on their digital reputation. Sarah shares her personal journey of getting active on social media and how it has benefited her both personally and professionally. Tune in to learn why CEOs need social media in their toolkit and how it can help you become a more visible and effective leader.

TIMESTAMPS:

[00:02:44] How CEOs can become visible on social media.

[00:05:41] Rewriting the leadership playbook.

[00:09:12] Leadership beyond organisational boundaries.

[00:13:30] The future of the legal sector.

[00:15:27] Leaders in listening mode.

[00:19:47] Ageism in the workplace.

[00:23:15] Gathering ideas and inspiration.

[00:25:12] Purposeful and meaningful conversations.

[00:29:28] The importance of doing it yourself.

[00:32:13] Harnessing social media platforms.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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37. Charlotte Lander, Standard Chartered Bank | How to build a successful employee advocacy program?

Wed, 01 Nov 2023 03:52:15 GMT

In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.

TIMESTAMPS:

[00:01:31] Charlotte's background and expertise.

[00:05:37] Active leaders and employee advocacy.

[00:08:15] The importance of being data led.

[00:13:29] Content personalisation for employee advocacy.

[00:16:28] Personal storytelling in advocacy.

[00:20:26] Leadership participation and programs.

[00:24:37] Retaining talent and competitive advantage.

[00:27:07] Employee advocacy program benefits.

[00:31:07] Diversity in target audience resonance.

"First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander

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PRACTICAL POD | Roger Christie | 5 helpful tips for every leader on LinkedIn

Tue, 24 Oct 2023 02:05:54 GMT

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed with recent guest John McCoy, Senior Account Director for Federal Government at LinkedIn. The conversation focused on how public sector leaders can use LinkedIn to their advantage. It's episode number 36 in the YDR catalog, so please go back and have a listen, ideally before you dive into this short practical reflection.

BUT please don't let John's title or the apparent focus on the public sector put you off if you work in a different sector. The guidance and data John shared has as much application to public sector leaders as it does for ALL leaders in corporate or NGO roles too. Every leader can benefit from just simple, valuable, straight shooting LinkedIn advice. So tune into this episode for Roger's five top tips - helpful hacks for LinkedIn - that every leader should put in place. It's one we are confident you'll return back to again and again.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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36. John McCoy, LinkedIn | How can public servants can use LinkedIn to their advantage?

Mon, 16 Oct 2023 22:53:30 GMT

In this episode of Your Digital Reputation, host Roger Christie is joined by John McCoy, Senior Account Director for Federal Government at LinkedIn, to discuss the secrets, tips, and best practices of using LinkedIn for public sector leaders. They explore the potential for growth in this area and emphasise the importance of public sector leaders establishing a strong presence on LinkedIn. Tune in to learn how LinkedIn can work best for the public sector, best practice examples and what leaders stand to gain from utilising this platform.

TIME STAMPS:

[00:00:33] LinkedIn for public sector leaders.

[00:04:37] Changing perceptions of LinkedIn.

[00:09:15] Barriers to online engagement.

[00:12:33] How to engage and start.

[00:15:58] Engaging content in the public sector.

[00:20:04] Progressive posting functionalities.

[00:23:02] Attracting talent through LinkedIn.

[00:25:30] Impact of online interactions.

[00:29:13] Essential steps for LinkedIn.

[00:31:29] Employee engagement with content.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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PRACTICAL POD | The value of LinkedIn for new CEOs

Tue, 10 Oct 2023 00:21:39 GMT

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 35 with guest Chris Morrison, Managing Partner at executive recruitment and leadership advisory firm Meritos. Chris has helped hundreds of leaders prepare for and then transition into executive roles and as such, has a strong grasp of the sorts of challenges and opportunities they face when they step into a new C-suite role, whether that’s for the very first, fifth or fifteenth time.

The question I asked Chris was: What is the value - and role - of LinkedIn for new CEOs? I picked his brain during our conversation around where he saw LinkedIn popping up and playing a strategic role on that journey. Here are my 5 practical tips for leaders to do just that.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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35. Chris Morrison, Meritos | The value of LinkedIn for new CEOs

Tue, 03 Oct 2023 09:07:57 GMT

In this episode, host Roger Christie interviews Chris Morrison, founder and managing partner at executive recruitment and leadership advisory firm, Meritos. Together they discuss the value of LinkedIn for new CEOs as well as providing practical advice to help you make the most of your time on platform and most importantly, how you can have the greatest business impact via LinkedIn even before day one.

TIMESTAMPS:

[00:01:20] EVP and LinkedIn more broadly.

[00:05:46] The legacy perceptions of risk around LinkedIn.

[00:09:03] Low-risk engagement on social media.

[00:12:14] The benefits of personal branding.

[00:16:08] Leaders using LinkedIn to listen.

[00:19:44] Listening and engaging online.

[00:21:55] Building a new network.

[00:27:04] Boards seeking visible executives.

[00:29:31] Leadership and attraction factors.

[00:33:07] The benefits of a visible presence

[00:36:45] LinkedIn as an insurance policy.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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PRACTICAL POD | Leader & advisor: How to build a 'social CEO'

Tue, 26 Sep 2023 04:01:38 GMT

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 34 with Amanda Yeates and Rebecca Boon: Leader & advisor: How to build a 'social CEO'. Roger shares his five tips for leaders and five tips for advisors on to successfully build a social CEO and what it takes to forge a successful partnership. Roger addresses common questions from both sides of the fence including how to find time for social media, whether to or not to outsource, and how to identify trusted communications advisors. Whether you're a leader or an advisor, tune into this insightful practical episode for all the advice you need on building a valuable 'social CEO' presence.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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34. Amanda Yeates & Rebecca Boon | Leader & advisor: How to build a 'social CEO'

Tue, 19 Sep 2023 00:29:41 GMT

In this episode, host Roger Christie interviews Amanda Yeates, former Deputy Director General at the Department of Transport and Main Roads (TMR) in Queensland and current CEO at SunCentral, Maroochydore City Centre and Rebecca Boon, her former TMR colleague and principal communications and social media advisor.

Together they discuss the importance of building a social CEO and the benefits of leaders and advisors getting active on social media. The conversation delves into topics such as what leaders vs advisors must own, how and why to make the time, and the skills both leaders and advisors need to achieve the best results.

TIMESTAMPS:

[00:02:07] Connecting during the pandemic.

[00:04:21] Connecting with people.

[00:08:42] Deliberate communication and consistency.

[00:12:23] Personal storytelling for engagement.

[00:13:28] The art of storytelling.

[00:18:32] Authenticity in writing.

[00:22:47] Taking calculated risks.

[00:26:39] Acknowledging difficult infrastructure projects.

[00:29:45] Sustainability in transport infrastructure.

[00:32:01] Telling stories of diversity.

[00:35:49] Empowering leaders and unlocking stories.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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PRACTICAL POD | Are social CEOs magnets for talent?

Tue, 12 Sep 2023 05:38:30 GMT

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 33: "Are social CEOs magnets for talent?" Tune in to hear Roger's reflections on recent guests Elliott Franks, Rosie Oldfields and Dani Maidens 'social CEO' experiences as well as practical advice around you too can leverage your LinkedIn presence to attract key talent. Given candidates are four times more likely to want to work for a leader who uses social media (Brunswick) this is a Practical Pod not to be missed.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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33. Elliott Franks, Danielle Maidens & Rosie Oldfield | Are social CEOs magnets for talent?

Wed, 06 Sep 2023 00:31:45 GMT

In this episode of "Your Digital Reputation," host Roger Christie explores an important question for any leader and organisation at large to consider: Are social CEOs magnets for talent? Roger delves into statistics that show candidates are more likely to want to work for leaders who use social media as well as discussing more specifically the importance of a leaders' LinkedIn profile in the job hunting process. Guests include Rosie Oldfield, Executive Officer to the CEO and Manager for Projects at the Committee for Sydney; Elliott Franks, Acting Director for Communications at the Queensland Government Department of Resources and Danielle Maidens, Assistant director for policy implementation at the Federal Department of Infrastructure, Transport, Regional Development, Communications and the Arts.

TIMESTAMPS:

[00:00:24] Social CEOs and talent.

[00:08:59] Rosie Oldfield: Senior leaders sharing their passions on LinkedIn.

[00:11:10] Elliott Franks: Public servants' pride and reputation online.

[00:17:47] Danielle Maidens: The impact of leaders online.

[00:19:15] Embracing change and different leadership.

[00:23:31] Creating change within the department.

To watch the neurodivergent LinkedIn post video as mentioned by Dani in this episode, click here.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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PRACTICAL POD | Roger Christie | CEO transition: Navigating social media from one role to the next

Tue, 29 Aug 2023 21:18:28 GMT

In this practical episode of Your Digital Reputation, host Roger Christie reflects on his recent conversation with Brendan Maher, CEO of St John Ambulance Australia. Roge shares a host of expert advice around how CEOs should use social media when changing roles. Whether you're going through this challenge or will be in the future, tune in for all the practical insights you need when it comes to navigating social media during this career change.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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32. Brendan Maher, St John Ambulance AU | CEO transition: Navigating social media from one role to the next

Tue, 22 Aug 2023 21:30:05 GMT

In this episode of Your Digital Reputation, host Roger Christie explores how CEOs should navigate social media when changing roles. He is joined by Brendan Maher, CEO of St John Ambulance Australia, who recently transitioned from leading a 14-year-old organisation to now a 140-year-old one. Together, they discuss the challenges and strategies for managing your LinkedIn presence during a career transition. While there may not be a perfect playbook, Brendan's experience offers valuable insights for CEOs facing or going through similar transitions. Tune in to learn more about effectively using social media in changing roles.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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PRACTICAL POD | Roger Christie | Exploring the benefits of social media for board members

Tue, 15 Aug 2023 03:19:00 GMT

In this special extra segment of Your Digital Reputation, host Roger Christie addresses the need for more practical guidance based on feedback from listeners. He introduces the new format of the show, where he takes key themes from recent guests and breaks them down into practical steps for better results on platforms like LinkedIn. The most recent guest, David Maywald (episode 31), a full-time board member and father of two, shares insights on his transition into board roles and offers valuable advice for enhancing one's digital reputation as a leader. Tune in to learn how to protect and enhance your own digital reputation.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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31. David Maywald, NED | Exploring the benefits of social media for board members

Tue, 08 Aug 2023 00:41:27 GMT

In this episode of the Your Digital Reputation podcast, host Roger Christie explores the benefits of social media for board members and their organisations. Joined by David Maywald, full-time board member and father of two children, they discuss the opportunities that social media presents for board members and how it can positively impact their organisations. From debunking the narrative of social media as a risk to highlighting the rewards and gains, this episode sheds light on the untapped potential of social media. Tune in to learn more.

TIMESTAMPS:

[00:02:17] LinkedIn as an indispensable tool.

[00:06:29] Professional learning and making connections.

[00:08:08] Face-to-face contact augmentation.

[00:12:24] Stakeholder engagement and communication.

[00:16:56] Board members' views on social media.

[00:23:28] Best practice examples.

[00:30:46] Taking ownership of your digital presence.

[00:32:42] Connecting through LinkedIn for networking.

"There's no point a CEO, a chair, a board member being one sort of person offline and being a different sort of person online because that's the sort of inconsistency that it leads to questions."

Follow David Maywald on LinkedIn: linkedin.com/in/davidmaywald

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30. Doug Taylor, The Smith Family | Why should CEOs tell stories online?

Tue, 13 Jun 2023 05:30:46 GMT

I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?

Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.

Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.

To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.au

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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29. Janelle Nowak-Santo, Brunswick | How valuable is social media to attract investment?

Mon, 29 May 2023 22:59:57 GMT

How valuable is social media to attract investment? I'm so pleased to be joined on the Your Digital Reputation podcast by and explore this topic with Janelle Nowak-Santo, partner at Brunswick Group in the US and lead author for the recent Digital Investor Survey.

TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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CONNECT WITH ROGER CHRISTIE

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28. Matthew Gibbs + Vanessa Puli | Should leaders avoid social media?

Tue, 16 May 2023 05:43:17 GMT

In this episode I ask a question I've been dying to tackle: Should leaders avoid social media? Fortunately, I had the opportunity to do so with not one but two very credentialed guests who have been critiquing social media's merits from a communications, leadership and reputation risk lens for many years between them.

The former head of communications at the Reserve Bank of Australia (RBA), among many other roles, Vanessa Puli and the former GM of Media and Communications at the Australian Stock Exchange (ASX) and committed Shakespearean, Matthew Gibbs. I hope you enjoy this lively debate and wisdom packed conversation as much as I did.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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27. Deborah Jenkins, DEWR | Is social media worth your time?

Tue, 02 May 2023 03:24:18 GMT

I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?

There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.

But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized asset.

Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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26. Kim Krogh Andersen, Telstra | Why have an active exec on social media?

Tue, 18 Apr 2023 07:00:33 GMT

I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.

If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

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25. Emma Pocock, FrontRunners | Can you balance personal values and professional interests online?

Tue, 04 Apr 2023 12:12:50 GMT

I'm joined by Emma Peacock, CEO of FrontRunners. Together we ask: Can you balance personal values and professional interests online? It's a really tough question. Particularly for individuals who, as we know on this podcast, are expected to speak up and on top of that, pretty much everything they've ever said or done can then be found on Google.

So in light of this, how can leaders uphold their values, uphold their integrity, and uphold their reputation when it comes to balancing personal and professional interests online?

Emma is a great person to help us wade through this complex issue. As FrontRunners CEO, Emma supports athletes in engaging with the climate and environmental challenges facing all of us. Emma has a ton of experience working alongside her partner, former Wallaby captain, and now Senator for the ACT David Pocock on various projects and building a public profile for good through sport, particularly around conservation, climate change and marriage equality.

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

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For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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24. Mike Kaiser, QLD Gov | Is it risky being yourself online?

Tue, 21 Mar 2023 05:00:31 GMT

Roger Christie is joined by Mike Kaiser, Director General of Queensland Department of State Development, Infrastructure, Local Government & Planning. Together we explore a question for leaders: Is it risky to be yourself online?

Mike Kaiser is someone who brings his authentic self to every social media interaction he makes and in this conversation, he shares with listeners both the pros and cons of his authentic leadership online.

He’s one of very few senior bureaucrat who manages to balance posts about his favourite rock bands with updates on state projects and how wonderful his team is at getting on with the job.

It’s an honour to have Mike Kaiser on the Your Digital Reputation podcast; an entertaining, wisdom packed, timeless case study for any leader looking to enhance and protect their digital reputation.

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23. Antoinette Lattouf | How leaders can use social media to help others be seen and heard online

Mon, 06 Mar 2023 21:14:15 GMT

I'm joined by Antoinette Lattouf, broadcaster, columnist and author. Together we explore how leaders can use social media to help others be seen and heard online. The common criticism of social media is that too often it's just all 'me, me, me', whether it's advice or a humble brag or simply self-indulgent stories designed to give the author a moment of celebrity. And sadly, this is one of the main reasons why so many leaders choose to avoid social media themselves, opting out of the seemingly 'global vanity project' it can at times appear to be.

Social media should be about sharing the stories that often aren't heard on other and leaders can change this reality. So I'm thrilled to to continue the conversation with Antoinette Lattouf - someone who understands this challenge, this reality better than most. Alongside many other achievements, Antoinette is a broadcaster, columnist, author of 'How to Lose Friends and Influence White People', and co-founder of Media Diversity Australia, which is a great example of how she uses her own voice and influence to help others get heard.

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22. Matthew Abbott | Why are so many leaders silent online?

Tue, 21 Feb 2023 09:30:31 GMT

In this episode, Roger Christie is joined by Matthew Abbott, Corporate Affairs Director and ex advisor to Zip Co and ASIC to get to the bottom of why almost 85% of the ASX 200 CEOs are either inactive or ineffective on LinkedIn. It’s a big number, 85%. This is one of the key findings in our recent ‘Digital Reputation Report‘, where we analysed the LinkedIn activities of all CEOs from the ASX200 – Australia’s 200 largest listed organisations by market cap.

So why is this happening? What's missing in the narrative around executive use of social media that means so many still choose to stay silent and what could be done to build confidence, capability, and activity among key leaders across the country.

Together Matthew and Roger unpack the report, explore the reasons why we see such low levels of digital reputation participation, and most importantly, discuss how we can change this current state to hear more from our best leaders.

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21. Dr Kirstin Ferguson AM | The Art of Modern Leadership

Tue, 07 Feb 2023 08:43:46 GMT

Roger Christie is joined by Dr Kirstin Ferguson AM; author, columnist, company director and one of Australia’s most prominent leadership experts. Together we’re tackling: The Art of Modern Leadership. It’s a big topic in the context of digital reputation, and one of the great untapped opportunities across corporate Australia.

Propel’s own research into the LinkedIn efforts of the 200 CEOs leading our largest listed organisations - the ASX200 - showed that almost 85% of CEOs were either invisible, inactive or ineffective on LinkedIn. 85%. What a huge opportunity to leave a legacy missed.

These digital communication platforms are such a rare opportunity for CEOs and others looking to share their voice and views. For anyone looking to amplify their own positive impact by going well beyond the four walls of their organisation to inspire and motivate key audiences online.

When you talk about legacy and impact, which leader wouldn't want to harness that capability? Kirstin is a living, breathing example of someone who amplifies good leadership online, and someone who encourages other leaders to take up the opportunity themselves in her new book called ‘Head & Heart - The Art of Modern Leadership’.

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20. Matt Jones, Four Pillars Gin | Leaders: You are your brand

Wed, 23 Nov 2022 02:52:53 GMT

Roger Christie is joined by Co-Founder and Brand Director at Four Pillars Gin, Matt Jones. Together they discuss this reality for leaders today: you are your brand. When you show up, when you engage, your brand thrives.

In our digital world, your choices and actions as a leader have the potential to undermine organisational, brand and reputation, but they can also be the very things that truly bring it to life that unlock its potential.

So what does it take to get it right? What does it look like when a leader is or embodies the brand? And how can you translate that alignment, that symmetry into your choices and actions online?

Matt is someone who deeply understands brand, deeply understands his role as a leader and together with his co-founders has made a gin crowned the world's best - two years in a row. We hope you enjoy the conversation and Matt's perspective and wisdom on the topic.

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19. Amanda Yeates, SunCentral + Anita L’Enfant, eSafety Commissioner | How can leaders stay safe online?

Tue, 08 Nov 2022 04:31:27 GMT

Roger Christie is joined by the eSafety Commissioner's Anita L'Enfant and SunCentral CEO, Amanda Yeates to explore an incredibly important question: How can leaders stay safe online and what you - or your leaders - can do to protect yourself and those around you. I’m extremely grateful they’re willing to speak and respect them greatly for their courage and honesty.

A note of warning: will be talking about experiences of online abuse in this episode and in the show notes below, so there may be content in this episode that could be confronting or upsetting. Please feel free to take breaks, skip through sections or reach out for support as needed. If you are in Australia, you can report serious online abuse to eSafety.gov.au who can help get content taken down quickly and connect you with counselling and support services such as Beyond Blue, Lifeline and 1800RESPECT. As you will hear, online abuse can have real impacts, especially on our mental health and wellbeing, and it is important for us to recognise this and to not be afraid to reach out for the help we may need.

For more information about the Women in the Spotlight at the Office of the eSafety Commissioner head to: https://www.esafety.gov.au/women/women-in-the-spotlight

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18. Danielle Bond, ex Aurecon | How can leaders and brands work together online?

Tue, 25 Oct 2022 11:23:18 GMT

Roger Christie is joined by Danielle Bond, Group Director - Brand, Marketing & Communications @ Aurecon and together we explore: How can leaders and brands work together online?

How do you get the balance right? How can leaders and brands work together effectively online? And what role should each play to build a trusted, credible presence? One that attracts talent, engages partners and empowers staff?

Danielle Bond in addition to her role at the International Engineering Design and Advisory Firm, Aurecon, she is also a member of the International Executive Board for the IABC, having just completed a term as its chair.

Danielle knows an awful lot about this situation, having helped her organisation and leadership team navigate the use of social media channels for over 13 years. She has plenty of wisdom and experience to offer, so we hope you enjoy the conversation as much as we did!

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17. Amanda Bernardo | How can leaders remain visible in a hybrid work world?

Tue, 11 Oct 2022 10:02:04 GMT

Roger Christie is joined by Amanda Bernardo, Transformation Leader in the Government of Canada. Together they tackle the question: How can leaders remain visible in a hybrid work world?

Today, Amanda leads a team overseeing organisational change management and enterprise transformation within the Government of Canada. She’s walked the talk, led by example, experienced the benefits and counselled other leaders on how they too can harness their digital presence in our hybrid work world.

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16. Craig Mullaney | How leaders can work together digitally to inspire a global audience

Tue, 27 Sep 2022 00:05:39 GMT

Roger Christie is joined by Craig Mullaney, former Partner at Brunswick Group in a special edition of the podcast - and one that is essential listening for anyone who needs evidence and examples to get their leaders online. An emerging trend Craig and Roger have observed from different sides of the world is that multiple leaders, both within and beyond their organisational boundaries, appear to be working in partnership online.

Strange. Why would that be doing that? What added benefits could working together offer leaders that they just couldn't access on their own? Why are leaders, even leaders from competing organisations, backing one another up in their posts on LinkedIn or Twitter? What could be gained by having multiple voices online, rather than just the one digital hero?

Earlier this year, Roger joined Craig for the IABC World Conference. The session was titled, ‘Going far together: How leaders can work together digitally to inspire a global audience.”

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

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15. Shirley Chowdhary | How can leaders get comfortable online?

Tue, 13 Sep 2022 21:30:01 GMT

Roger Christie is joined by Shirley Chowdhary, currently a non-executive director on the boards of the Australian Associated Press (AAP) and the Royal Australian Institute of Architects and Chair of the Advisory Board of med-tech start up, Octadoc. In this episode, they tackle the question: How can leaders get comfortable online?

Shirley is also a former client, colleague, mentor, dear friend and all round rare human being - one of the few leaders who is incredibly intentional with all her actions and choices online. But she didn’t start that way.

Shirley will be the first to share her venture into the world of social media has been a journey; one from initial reluctance and avoidance to today, championing the value for leaders of having a purposeful and intentional digital presence. We hope you enjoy the conversation!

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14. Martin Stewart-Weeks | Is digital transformation truly possible without digital leaders?

Tue, 30 Aug 2022 21:30:02 GMT

Roger Christie is joined by Martin Stewart-Weeks, founder of consultancy Public Purpose. Together they tackle: Is digital transformation truly possible without digital leaders?

This is such a crucial discussion right now particularly in the public sector, given the need for leaders to adapt to changing expectations around them. For leaders, if service delivery is now a given for audiences, digital storytelling can be your differentiator and secret weapon. As a regular figure on government digital related task forces and boards and someone who has decades of state and federal government experience behind them, Martin has a wealth of experience to share.

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13. Daniel Murray | Surviving the corporate culture digital stress test

Tue, 16 Aug 2022 21:30:14 GMT

Roger Christie is joined by Daniel Murray, CEO and Founder of Empathic Consulting. Together they discuss how social media has put corporate culture on display for the whole world to see. Conversations and issues that may previously have been hidden behind closed doors are now accessible in real-time, globally, via the public social web. And we’re not just talking brands here - this very much affects individual leaders too.

Daniel Murray knows an awful lot about company culture, leadership and how to align values, behaviours and reputation across an organisation. He’s also seen first hand just how much pressure the widespread digital adoption through COVID has placed on leaders, particularly those whose words don’t translate into actions.

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12. Sarah Toaldo, EY | What does authentic digital leadership look like?

Tue, 02 Aug 2022 23:17:02 GMT

Roger Christie is joined by Sarah Toaldo, EY strategic communication manager and a board member of the IABC Canberra Chapter.

Together they discuss: What role does social media play in reinforcing authentic leadership? What does authentic leadership look like in the digital age?

- Does digital participation reinforce authentic leadership?

- Does this vary based on different leadership styles, sectors or genders?

- How can leaders find their authentic voice online?

- Who are the leaders getting this right online?

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11. Cai Kjaer, SWOOP Analytics | Internal or external social media?

Tue, 19 Jul 2022 21:30:01 GMT

Roger Christie is joined by the co-founder and CEO of SWOOP Analytics, Cai Kjaer. Together they tackle: Internal or external social media? Where should leaders focus their efforts?

It was an absolute pleasure chatting to Cai to help us tackle these big questions. At a glance, here's what they covered in their chat:

Where leaders should be investing their time and effort.
What stands out as leadership best practice.
Cai’s view on the role internal structures play and how teams can work most effectively together.
Examples of leaders getting it right: Why they do it, what they discovered, and what were the benefits?

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10. Eloise Young | Do government leaders face risk or reward online?

Tue, 05 Jul 2022 20:00:49 GMT

Do government leaders face risk or reward online? In this episode, your host Roger Christie and Eloise Young, Founder and Consultant at Love Reacts Only, discuss the need for public sector leaders to step up on social media and have an individual voice online.

Together they explore:

The potential for government leaders to take control of their reputation by showing up authentically online;
Why consistent leadership both on and offline is crucial to building trust and reputation;
How leaders like Victorian Premier Daniel Andrews and South Australian Premier Peter Malinauskas are reaping the rewards of digital participation.

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9. Vanessa Liell, Orizontas | ESG - how can leaders' digital efforts drive trust?

Tue, 21 Jun 2022 22:13:52 GMT

Can digital participation drive trust in leaders' and boards’ ESG programs? In this episode, your host Roger Christie and Vanessa Liell, Partner at Orizontas Corporate Advisory, discuss the fundamental role of social media for leaders in the ESG-oriented world we live in.

Together they explore:

What showing up online looks like in today’s increasingly complex and competitive business environment;
How consistent, honest and authentic leadership participation can help you build trust in your ESG programs; and
Why a clear strategy for digital engagement is essential for synergy between corporate and leadership messaging on complex ESG issues.

"People trust people. In a world where we’re overloaded with information, people will look at the quality of the brand, and the trust they have in that brand, but they’ll also look at the people behind that brand and what they bring to it."

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8. Amanda Dennett | Getting your leader started on social media?

Tue, 07 Jun 2022 22:19:59 GMT

How can comms professionals support leaders to build their brand and their organisation’s reputation online?

In this Episode, your host Roger Christie and Government Communicator & Social Media Researcher, Amanda Dennett, SCMP together explore:

The importance of tailoring support to a leaders’ comfort level, experience and digital goals;
Key steps for building leadership trust, comfort and confidence online;
How existing media management policies can help you get leadership social media buy in; and
Best practice operations of public sector social media teams today.

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7. Zora Artis | ESG: what should leaders do online?

Tue, 24 May 2022 20:30:57 GMT

What should leaders do online in the much scrutinised ESG world we live in today?

In this episode, your host Roger Christie is joined by CEO of Artis Advisory and Co-Founder of The Alignment People Zora Artis to help boards and executives successfully navigate their ESG journey online. Together they explore:

Why authentic digital participation is crucial for every business today;
The impact of radical transparency and connectivity for ‘glass box brands’;
How leaders can take safe but purposeful steps into the online environment focusing on the issues they’re passionate about; and
What boards and executive teams can do to ensure consistency and integrity in their words and actions on and offline.

For more information about the IABC, head to: https://www.iabc.com/

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6. Evan Ekin-Smyth | What does reputation have to do with the Australian Electoral Commission's use of social?

Tue, 10 May 2022 22:15:17 GMT

What does reputation have to do with the Australian Electoral Commission's use of social?

Spokesperson for the Australian Electoral Commission (AEC) Evan Ekin-Smith Propel’s Roger Christie and unpack the integral role of social media in the AEC’s Reputation Management Strategy to help you confidently build your digital reputation.

Together they explore:

How purpose and strategy can keep you safe and successful on social media;
Digital participation as a powerful risk mitigation strategy;
Why building an online presence can help your social media program; and
The importance of leadership buy-in for an effective digital presence.

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5. Phil Szomszor | Leaders: what should you do online in a crisis?

Tue, 10 May 2022 22:10:22 GMT

Leadership in crisis: should they speak up on global issues like the Ukraine invasion and movements such as Black Lives Matter?

Join Propel’s Roger Christie, and co-founder of Brightside Digital Engagement Phil Szomszer as they discuss how leaders can respond to major events and crises in a way that protects and even enhances their digital reputation.

In this episode we explore:

How 50 CEOs approached social media during the Ukraine invasion;
Examples of leaders like BP’s Bernard Looney, Telstra’s Andy Penn and McDonald’s Chris Kempczinski using their digital presence in crisis;
How leaders and communications teams can respond to a demanding social media audience in times of crisis;
The impact of silence; and
The importance of pre-planning.

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4. Oliver Freedman, RepTrak | Business leaders: why have a digital presence?

Tue, 10 May 2022 21:27:00 GMT

Should leaders have a digital presence?

In this episode, Propel’s Roger Christie, and Senior Vice President at RepTrak APAC, Oliver Freedman discuss the undeniable connection between leadership visibility and digital participation.

We explore:

What leadership presence looks like in today’s digital age;
Reputation as an emotional connection, and the seven key drivers behind it; and
How corporate communications professionals can help leaders get online and share the right messages.

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3. David Pembroke | Public sector leaders: should they be on social media?

Tue, 10 May 2022 21:26:46 GMT

Public sector leaders: should they be on social media?

Join your host, Propel’s Roger Christie, and Content Group CEO David Pembroke as they tackle a question many people working in government are grappling with right now. In this Episode they explore:

- the opportunity government leaders have in a digital world

- the pros and cons of having a personal digital presence

- the importance of setting a positive online example for up and coming professionals

- the educative role communications teams can play in supporting leadership teams.

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Welcome to Your Digital Reputation | Roger Christie, Podcast Host & MD Propel

Wed, 04 May 2022 07:40:22 GMT

Welcome to an exploration of your most valuable professional asset – Your Digital Reputation.

I’m Roger Christie, founder and managing director at Propel and the host of this podcast. It is my absolute privilege to share these honest, practical conversations, new ideas and best practice examples from people who know what it takes to protect and enhance your digital reputation today.

From industry experts across the public, private and NGO sectors, to leaders who are already standing up online, these are people in the know. Their stories will help you focus your time, effort and energy to capitalise on the untapped opportunity that is digital participation.

We all want to see good leadership amplified. And leaders themselves hold the key to rebuilding trust, connection and credibility when you turn up online – your human self.

Whether you are a leader yourself or someone who’s responsible for the reputation or communications elements of your organisation – this is the podcast for you.

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

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