Never Mind The Keywords

The Season One Finale

Mon, 12 Sep 2022 04:00:48 GMT

In this, the final episode of season one of Never Mind The Keywords, the team chat with each other and reflect on the last 12 episodes, and answer questions sent in by listeners.

Thank you to Ross Green, Rich Tyrrell, Andrew Holland, Laura Guillon, Jack Nolan, Amy Wild, Anna Gledson, Abi Bryant Spolar, Caroline Dyer, James Welch, and Joe McGrath for all appearing as guests on Never Mind The Keywords.

Dylan’s Recommend Books:

The Book Thief by Markus Zusak

The Curious Incident of the Dog in the Night-Time by Mark Haddon

Nafisah's Recommended Books:

Noughts and Crosses by Malorie Blackman

Atomic Habits by James Clear

Empire Magazine

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

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A Very, Very Fun Episode with Presenter, Podcaster, and Chicken Wing Enthusiast Joe McGrath

Tue, 30 Aug 2022 04:00:10 GMT

Where to start with this episode? Joe McGrath is MANY things, he’s a DJ, a presenter, an actor(!), and a true chicken wing enthusiast.

While Joe is the archetypal funny man - witty, quick, dry - this episode does touch on some truly life-changing moments for Joe. In particular, his first-time presenting in the aftermath of the horrific Manchester Arena attacks.

Joe is a fantastic example of what graft and knowing how to make a good cup of tea can do for your career.

We cover a lot in this episode, from what makes the perfect chicken wing to the time Joe and his fiancée lost her engagement on a beach moments after he proposed, all of which makes it a must-listen.

The articles and videos Charlie and Dylan mentioned in the episode:

The cost of Zoom

Facebook Is Removing Support for Podcasts, Just 10 Months After Launching New Podcast Features

Joe’s Recommend Books:

The Captain Underpants series by Dav Pilkey

Peter Kay’s autobiography

A Series of Unfortunate Events by Daniel Handler, Lemony Snicket, and Brett Helquist

Follow Joe on Instagram and Twitter. You can also catch him on The Sloppy Joes podcast and the new Manchester United podcast, the Devils Advocate, on BBC Sounds.

Finally, you can watch his one-man play, A Broadcast To The End Of The World (made *before* Covid!), here.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

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LinkedIn: Embryo

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Head to our website to learn more about how we create digital campaigns that grow your brand online.

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SEO Is about Networks, the Sooner We Understand That the Better, According to James Welch

Mon, 15 Aug 2022 04:00:06 GMT

As Chief Innovation Director of Embryo, James Welch understands better than most the need for businesses to innovate.

In his words, “if they don’t innovate, they die.”

In this episode, James covers everything, from his love of network science (the why behind 99% of everything in the world today) to innovation - the good, the bad, and the ugly of it - and SEO.

There’s probably a few thousand pounds worth of advice in this episode, making it an absolute must-listen.

The articles and videos Charlie and Nafisah mentioned in the episode:

3 in 5 Brits regret their social media-influenced spending

Brands are at last starting to humanise Muslims – let’s not go back

James’ Recommend Books:

Linked: The New Science of Networks by Albert-László Barabási

Release Your Brakes by James W Newman

The Wonderful Wizard of Oz by L. Frank Baum

Connect with James on LinkedIn here: https://www.linkedin.com/in/marketingsalescto/

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

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Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Crypto, Customer Success, and the Importance of Value over Happiness, with Abi Bryant Spolar

Mon, 01 Aug 2022 04:00:18 GMT

As a Customer Success Leader for Notabene, Abi Bryant Spolar's role is vast and varied. She is an educator, a communicator, and someone looking to make her mark as a woman in crypto. Judging by this interview with Charlie and Megan, Abi is doing all three of those things exceedingly well.

As you'll hear, Abi is able to deftly switch from topic to topic, providing insightful, detailed answers. Whether it is to do with the challenges and opportunities she's faced as a woman in leadership and crypto or the importance of providing value over happiness for her clients, Abi is confidence personified.

Whether you're interested in the crypto space or not, this conversation will make you better at managing projects and more confident in your actions.

The articles and videos Charlie and Megan mentioned in the episode:

Brands ‘gearing up for growth’ as marketing budgets hit eight-year high

Brits face conundrum: they dislike data collection but want personalised ads

Abi's Recommend Books:

Farm Don’t Hunt by Fernando Pizarro and Guy Nirpaz

The Alchemist by Paulo Coelho

Onboarding Matters by Donna Weber

Connect with Abi on LinkedIn here.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

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Head to our website to learn more about how we create digital campaigns that grow your brand online.

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The Power of Story Telling as told by Caroline Dyer of Heard Storytelling

Mon, 18 Jul 2022 04:00:12 GMT

We grow up on stories as kids, from the tales our loved ones tell us to those found in books, they shape us. Yet, as we get older we become more cynical and forgot the power of storytelling, not valuing it as much as we once did. Caroline Dyer is not that person.

Caroline's story begins with a volunteering trip to Honduras with her then-boyfriend (who, after being there for two hours, got on the next flight home) for a number of weeks, it then goes via Gulliver's pub in Manchester's Northern Quarter and is currently at Heard Storytelling chapter. Heard is an organisation that's sole purpose is to help individuals and brands tell their stories. In this powerful conversation, Caroline walks us through her life up until now and, as you'd expect from someone who owns a storytelling business, ensures it is engaging, funny, and riveting.

The articles and videos Charlie and Tamara mentioned in the episode:

Fake reviews to be illegal under new rules

How Channel 4’s is finding new audiences on TikTok and Snapchat

Caroline's Recommend Books:

To Kill a Mockingbird by Harper Lee

Little Women by Louisa May Alcott

Half a Yellow Sun by Chimamanda Ngozi Adichie

A Fine Balance by Rohinton Mistry

Audiobook: Alan Bennet reading Winnie the Pooh

Follow Heard Storytelling on Instagram and visit their website to contact them.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

Twitter: @embryodigital

Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Anna Gledson of The Manc on how it became the voice of Manchester

Mon, 04 Jul 2022 04:00:48 GMT

Whether you know it for its Takeaway Champions or its On The Street feature, The Manc is one of Greater Manchester's most notable publications. Their recent, rapid success has a lot to do with their MD Anna Gledson, who is the guest on today's episode Never Mind The Keywords.

In this detailed chat, Tamara and Charlie talk about The Manc's rise and how it's risen to be so popular by leveraging all the benefits that the big five social media platforms have to offer. Anna also outlines how The Manc's success is largely down to their bottom-up approach to content creation and lets us know about how The Manc Group (The Manc's parent company) intends to branch out to other cities in the UK in the next 18 months.

The articles and videos Charlie and Tamara mentioned in the episode:

New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn

Introducing: CAP University

Follow Anna on LinkedIn and The Manc on Instagram.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

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Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Why Coding Is a Superpower in 2022, According to Northcoder’s Amy Wild

Mon, 20 Jun 2022 04:00:54 GMT

As the Chief Commercial Officer for Northcoders, Amy Wild understands the value of learning coding and software development better than most. In this sixth episode of Never Mind The Keywords, Amy chats with Dylan and Nafisah about Northcoders the organisation, why coding can be such a freeing and lucrative career, and how Northcoders are helping to break down the race and gender barriers that have made this sector so white and male.

This episode is perfect for those who are interested in the freedom and financial incentives of coding but may feel daunted by the complex subject matter. Amy, in this interview, is fantastic at breaking it down and making the practice of coding and developing seem perfectly doable (because it really is), even for those with no base knowledge of this role.

The articles Nafisah and Dylan mentioned in the episode:

Why doing less is more in agile marketing

Tony’s Chocolonely: Our product is our number one marketing tool

Amy's recommended books:

The Forager's Calendar: A Seasonal Guide to Nature’s Wild Harvests by John Wright

Follow Amy on LinkedIn here.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

Twitter: @embryodigital

Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Jack Nolan Has Suffered Lows and Enjoyed Highs, Now He Is Here to Motivate

Mon, 06 Jun 2022 04:00:48 GMT

There's a moment in this episode with motivational speaker Jack Nolan where talks about climbing the highest mountains and walking through the lowest of lows, and there probably isn't a more apt metaphor for his life so far. From being held at knifepoint as a teenager and being sectioned twice, to becoming a motivational speaker and twice published author, Jack has been there and seen it.

In this fifth episode of Never Mind The Keywords, Jack chats to Megan and Nafisah about his journey, writing, views on mental health in the UK, and motivational speaking. In the best possible way, a lot of what Jack says could be printed onto a poster and this episode is packed with fascinating stories - including the story of how he got his book into Waterstones. Listening to the full episode will leave you inspired and motivated.

The articles Nafisah and Megan mentioned in the episode:

Social media may affect girls’ mental health earlier than boys’, study finds

Jack's recommended books:

Winning: The Unforgiving Race to Greatness by Tim Grover and Shari Lesser Wenk

Notes from a Friend: A Quick and Simple Guide to Taking Charge of Your Life by Tony Robbins

Dead Ends by Jack Nolan

Read more about Jack Nolan on his website.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

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Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Calling All Aspiring Lawyers: This Episode with Hall Brown’s Laura Guillon Is for You

Mon, 23 May 2022 04:00:13 GMT

Having spent over 10 years in the family law arena, there are few people more adept at dealing with these incredibly sensitive, life-changing moments than Laura Guillon. In this conversation with Tamara and Dylan, Laura talks about her career, how she started, and how it has led her to become Partner Hall Brown Family Law.

If you're an aspiring lawyer and want to hear from someone who has been there and is doing it, and doing it well, then this is the episode for you. The way Laura talks about law is fundamentally human, making it a far more engaging conversation than one might expect. Here, she touches on the rewarding and challenging aspects of the job and offers some sage advice for lawyers looking to get into this industry and those going through the process itself.

The articles Tamara and Dylan mentioned in the episode:

Twitter introduces new changes in the interface with the addition of new search prompts

The Growing UK Audio Landscape

BBC Study: Audio Activated

Laura's recommended book:

Bel Canto by Ann Patchett

Connect with Laura on LinkedIn here.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

Twitter: @embryodigital

Head to our website to learn more about how we create digital campaigns that grow your brand online.

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SEO Expert Andrew Holland Will Change the Way You Think about Consumer Behaviour

Mon, 09 May 2022 04:00:08 GMT

Andrew Holland has had an interesting career path, from being a serving police officer to working for the British Boxing Board of Control. He now finds himself as one of the most eminent voices in the world of search engine optimisation, or SEO, for short. Simply put, what Andrew doesn't know about SEO isn't worth knowing. In this detailed conversation, Andrew discusses his journey, how behavioural science and SEO go hand in hand, and what brands and businesses need to do to succeed in this world. The value of the knowledge in this discussion is worth thousands of pounds and will leave you with a completely different, more beneficial view of SEO.

The articles Megan and Dylan mentioned in the episode:

Embracing change: three behavioural trends to look out for in 2022

LinkedIn adding career break option

Andrew's recommended book:

Alchemy by Rory Sutherland

This Is Marketing by Seth Godin

The Adventures of Baron Munchausen by Rudolf Erich Raspe

Follow Andrew on LinkedIn here. He posts daily insights into SEO and has amassed a following of over 10,000 people.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

Twitter: @embryodigital

Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Rich Tyrrell Is Making Mentoring and Professional Development Cool Again

Mon, 25 Apr 2022 04:00:09 GMT

Mentoring and networking are two words that tend to cause young professionals to roll their eyes. Rich Tyrrell and Manchester Young Professionals, the organisation that he co-founded with his friend Andrew Bennie, is changing that.

In this second episode of Never Mind The Keywords, Rich chats to Tamara and Charlie about Manchester Young Professionals' early days and they talk at length about why networking and mentoring are so valuable in this fast-paced world.

The articles Tamara and Charlie mentioned in the episode:

Being inclusive equals better marketing results

Salford City Council to create new Quays waterfront town centre

Rich's recommended book:

The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness by Steve Peters.

Follow MYP on Instagram to be the first to hear about their new events.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

Twitter: @embryodigital

Head to our website to learn more about how we create digital campaigns that grow your brand online.

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Ross Green on Marketing, Leadership, and Jason Mraz

Wed, 06 Apr 2022 08:41:04 GMT

On the inaugural episode of Never Mind The Keywords we chat with the founder and MD of Embryo, Ross Green. In this illuminating conversation, Ross chats to us about his view of leadership in 2022, how he makes time for himself, and what he's excited and curious about in this (sort of) post-pandemic world.

As well as that Charlie and Megan chat about customer loyalty, more specifically, the death of it, and the results of a survey that states British people to be the 3rd most engaged population on Instagram!

The articles Charlie and Megan mentioned in the episode:

The pandemic has destroyed customer loyalty

Brits are among the world’s most active Instagram users

Ross' recommended books:

Secrets of Closing the Sale by Zig Ziglar

Spin Selling by Neil Rackham

Follow Ross on LinkedIn.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

Instagram: @embryodigital

Facebook: @embryodigital

LinkedIn: Embryo

TikTok: @embryodigital

Twitter: @embryodigital

Head to our website to learn more about how we create digital campaigns that grow your brand online.

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