Hello [FIRST NAME]

60 acast.com Hello [FIRST NAME] https://hellofirstnamepod.com en Hello [FIRST NAME] Storybrand,demand gen,copywriting Hello [FIRST NAME] A marketing podcast for thinking, feeling humans How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]?

Technology has gotten smarter, but marketing — and the people it’s geared toward — generally aren’t benefiting from it.

In fact, our industry seems to be losing its humanity in a lot of ways — and Automation Gone Wild™ is just the tip of the iceberg.

But some marketers believe there’s more to this business than worshiping at the feet of the algorithm — and three of us are going to sit down regularly to talk about it.

Join StoryBrand Certified Guides Paige Worthy, Matt Banker of Banker Creative, and David Hepburn of Hepburn Creative LIVE for a lunch-hour conversation about the ways marketing can be empathetic, ethical, and effective all at once.

Hosted on Acast. See acast.com/privacy for more information.

]]> How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]?

Technology has gotten smarter, but marketing — and the people it’s geared toward — generally aren’t benefiting from it.

In fact, our industry seems to be losing its humanity in a lot of ways — and Automation Gone Wild™ is just the tip of the iceberg.

But some marketers believe there’s more to this business than worshiping at the feet of the algorithm — and three of us are going to sit down regularly to talk about it.

Join StoryBrand Certified Guides Paige Worthy, Matt Banker of Banker Creative, and David Hepburn of Hepburn Creative LIVE for a lunch-hour conversation about the ways marketing can be empathetic, ethical, and effective all at once.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Matt Banker info+6283f5319f25c10013e2477c@mg-eu.acast.com 6283f5319f25c10013e2477c hello-first-name episodic https://assets.pippa.io/shows/cover/1652815112340-14912bfa783dd5fdd835c9bfd581fcd6.jpeg https://hellofirstnamepod.com Hello [FIRST NAME] <![CDATA[Marketing During Times of Tragedy & Turmoil]]> Wed, 16 Nov 2022 18:16:14 GMT 1:10:10 637528eea3f42800118c927b true https://hellofirstnamepod.com/marketing-during-times-of-tragedy-and-turmoil/ 637528eea3f42800118c927b 6283f5319f25c10013e2477c Can we ever go back to business as usual? full 1 5 It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it.

As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?

Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual.

2cjx5CZvXyidUzEQTbwk

Hosted on Acast. See acast.com/privacy for more information.

]]> It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it.

As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?

Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual.

2cjx5CZvXyidUzEQTbwk

Hosted on Acast. See acast.com/privacy for more information.

]]> How To Be Less Skeezy on LinkedIn How To Be Less Skeezy on LinkedIn Wed, 09 Nov 2022 18:12:45 GMT 32:59 6375281d6f95820011933d35 true https://hellofirstnamepod.com/how-to-be-less-skeezy-on-linkedin/ 6375281d6f95820011933d35 6283f5319f25c10013e2477c Why does networking feel like buying a used car? full 1 4

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> Unlock A Larger Audience with Accessibility Unlock A Larger Audience with Accessibility Sun, 10 Jul 2022 18:55:12 GMT 1:05:21 62cb2090dddef70013775961 true https://hellofirstnamepod.com/unlock-a-larger-audience-with-accessibility/ 62cb2090dddef70013775961 6283f5319f25c10013e2477c unlock-a-larger-audience-with-accessibility Your marketing could be reaching more people with better accessibility full 1 3 Do you ever feel like your marketing should be reaching more people? Unlock a larger audience for your business or organization with better accessibility. On this week's episode of the Hello [First Name] podcast, David, Paige and Matt dig into tools you can use right now to be less invisible.

Learn why accessibility is so important and how to use it in your videos, social media, copywriting, websites and more.

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you ever feel like your marketing should be reaching more people? Unlock a larger audience for your business or organization with better accessibility. On this week's episode of the Hello [First Name] podcast, David, Paige and Matt dig into tools you can use right now to be less invisible.

Learn why accessibility is so important and how to use it in your videos, social media, copywriting, websites and more.

Hosted on Acast. See acast.com/privacy for more information.

]]> Dark Social Dark Social Fri, 03 Jun 2022 12:00:05 GMT 42:07 6299790514d29a00138b85ae true https://hellofirstnamepod.com/dark-social 6299790514d29a00138b85ae 6283f5319f25c10013e2477c dark-social Marketers are ignoring places are “dark” to marketing analytics and attribution software at their own risk full 1 2 As platforms have matured, they’ve become worse: more ads, more gaming the algorithms & reviews, more noise, more spam. Your customers are turning elsewhere to inform their buying decisions.

During the pandemic, connections to communities like private Slack channels, Facebook groups, Reddit communities, and mastermind groups have grown stronger. But these places are “Dark” to marketing analytics and attribution software, and most marketers are ignoring them.

In this episode Matt explains why marketers need to take “Dark Social” seriously, and digs into ways to update your marketing tactics better match the evolving buyers' journey that your customers are on.

Hosted on Acast. See acast.com/privacy for more information.

]]> As platforms have matured, they’ve become worse: more ads, more gaming the algorithms & reviews, more noise, more spam. Your customers are turning elsewhere to inform their buying decisions.

During the pandemic, connections to communities like private Slack channels, Facebook groups, Reddit communities, and mastermind groups have grown stronger. But these places are “Dark” to marketing analytics and attribution software, and most marketers are ignoring them.

In this episode Matt explains why marketers need to take “Dark Social” seriously, and digs into ways to update your marketing tactics better match the evolving buyers' journey that your customers are on.

Hosted on Acast. See acast.com/privacy for more information.

]]> Consent in Marketing Consent in Marketing Wed, 18 May 2022 14:36:24 GMT 59:59 628502bacb7b250013b10ee5 true https://hellofirstnamepod.com/consent-in-marketing/ 628502bacb7b250013b10ee5 6283f5319f25c10013e2477c consent-in-marketing full 1 1

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