Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem.

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We discuss the elements of effective audio branding, from choosing the right voiceover talent to crafting a memorable sound logo. Jodi also shares some practical tips for businesses looking to develop their own audio brand, including how to find the right balance between consistency and creativity.

Whether you're a marketer or business owner looking to enhance your brand's audio identity or a voiceover artist looking to take your skills to the next level, this episode is packed with valuable insights and practical advice.

So hit that subscribe button on your favorite podcast platform to stay up-to-date with our latest episodes and join us as we explore the fascinating world of audio branding with Jodi Krangle.

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Rebecca, who is also a mental health advocate and speaker, shares her personal experience with bullying and the long-term impact it had on her mental health. She highlights the need for awareness and education around bullying, as well as the importance of building resilience in those who have experienced it.

The conversation starts with a definition of bullying and its various forms, including verbal, physical, and cyberbullying. Rebecca discusses the impact of bullying on mental health and how it can lead to long-term consequences such as depression and anxiety.

The discussion then moves to the ways in which individuals and communities can help prevent bullying. Rebecca shares practical advice for parents, educators, and other adults who may be in a position to intervene or prevent bullying. She also emphasizes the importance of building a supportive community for those who have experienced bullying and having access to mental health resources.

As Director of Speak Life Performing Arts Company, Rebecca also discusses the role of the arts in empowering individuals to overcome the effects of bullying. She shares how the company uses dance, drama, and music to build confidence and self-esteem in young people and promote empathy and understanding.

Throughout the episode, Rebecca shares personal anecdotes and insights based on her own experiences with bullying. She offers encouragement and hopes to those who have experienced bullying, emphasizing that it is possible to overcome the trauma and build a fulfilling life.

Overall, this episode of The Thrifty Marketer Podcast provides valuable insights and guidance for anyone seeking to understand and prevent the damaging effects of bullying on mental health. Whether you are a parent, educator, or simply interested in the topic, you will come away from this episode with a deeper understanding of the importance of breaking the cycle of bullying and building a culture of empathy and respect.

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Kimberly shares her personal story of overcoming negative beliefs and self-doubt to achieve her own success and explains how she now helps others do the same. She discusses the importance of understanding our own thought patterns and the role they play in shaping our actions, and offers practical techniques for transforming negative beliefs into confidence and success. From visualization exercises to daily affirmations, Kimberly's tips are rooted in science and backed by her own experience and that of her clients.

Listeners will gain insights into how their own limiting beliefs may be holding them back, and be inspired to take action toward breaking free from these patterns. They will leave this episode with practical tools and strategies to help them overcome self-doubt, tap into their inner strengths, and achieve their goals.

Be sure to subscribe to The Thrifty Marketer podcast for more insightful conversations with industry experts, and don't forget to share and like this episode to spread the knowledge! Whether you're an entrepreneur looking to boost your business or someone looking to unlock your full potential in all areas of your life, this episode is a must-listen.

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Stephanie Feger has a wealth of knowledge when it comes to turning your passion for writing into a successful business. As the owner and chief strategist of emPower PR Group, she has helped countless writers and authors build their brands and grow their careers. In this episode, Stephanie shares her own journey as a writer and entrepreneur, highlighting the challenges she faced along the way and the strategies that helped her overcome them.

Throughout the conversation, Stephanie emphasizes the importance of developing a clear brand identity as a writer. She discusses how to identify your unique niche and target audience, and how to use this information to create content that resonates with your readers. She also provides tips for building a strong online presence, including developing a website and utilizing social media.

One of the key themes of the episode is the importance of monetizing your writing. Stephanie shares her insights on how to identify potential revenue streams, such as self-publishing, speaking engagements, and consulting. She also discusses the importance of networking and building relationships within the writing community, as well as the value of investing in your own education and development as a writer and entrepreneur.

Whether you're just starting out as a writer or looking to take your career to the next level, this episode is a must-listen. Stephanie's insights and practical tips will inspire and guide you as you navigate the world of authorpreneurship, helping you turn your writing passion into a thriving business.

Whether you're an aspiring author looking to take your first steps or a seasoned writer seeking to take your career to the next level, Stephanie's tips and insights are sure to provide valuable guidance and inspiration.

Tune in to learn more about the authorpreneur blueprint and take the first step towards building a successful writing career.

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During the episode, Knuaff shares his expert insights on effective PR strategies and tactics for businesses with limited budgets. Listeners will learn how to identify their target audience and craft a compelling message that resonates with them. They will also discover how to leverage social media and other digital channels to amplify their PR efforts and reach a wider audience.

Knuaff draws on his experience working with clients in various industries to provide practical advice on building relationships with journalists, creating newsworthy content, and measuring the success of PR campaigns. Whether you are a small business owner or a marketing professional looking to maximize your PR efforts, this episode is a must-listen. Tune in now to learn how to make the most of your budget and achieve PR success in 2023.

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Throughout the episode, Kurt talks about how important it is to know your target audience and how to reach them through different types of marketing. He also talks about how important it is to build a strong brand identity and use technology to simplify processes and make the customer experience better.

Kurt also gives tips on how to make interesting content, use social media platforms, and figure out how well your marketing campaigns are doing. Whether you're a seasoned real estate professional or just starting out in the industry, this episode offers valuable insights and practical advice for taking your marketing efforts to the next level. Tune in now to unlock the potential of your real estate business!

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Jerry shares his insights on the common causes of conflicts in the workplace and how they can be prevented. He also discusses the role of emotional intelligence in conflict resolution and how to communicate effectively with colleagues to resolve issues promptly.

Throughout the episode, Jerry provides practical advice on approaching and managing conflict situations effectively. He also shares some of his experiences in navigating workplace conflicts and the lessons he learned along the way.

Whether you are a manager, team leader, or individual contributor, this episode provides valuable insights on navigating workplace conflicts and creating a more positive and productive work environment. Tune in to learn how to develop effective communication and resolution strategies and become a more effective leader in your organization.

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We explore the ways in which social listening can help businesses improve customer engagement, enhance brand reputation, and drive growth. Join us as we unlock the power of social listening and discover how it can help businesses achieve success in the ever-evolving world of social media.

During the podcast, Brooke also shares her insights on the latest trends and tools in social listening, including the use of AI and machine learning to analyze data and predict customer behavior. She emphasizes the importance of having a comprehensive social listening strategy that is aligned with business goals and objectives. Additionally, Brooke offers practical tips and advice for businesses looking to implement social listening, including how to choose the right social media monitoring tool and how to effectively use the insights gained from social listening to drive business outcomes. This podcast is a must-listen for business leaders and marketers looking to stay ahead in today's dynamic digital landscape.

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With the rise of the digital age, businesses need to create unique brand identities that connect with their audience. In this episode, Christine draws upon her extensive experience to provide practical strategies on how to build a personal brand that stands out in your niche. She emphasizes the importance of thought leadership marketing and discusses the benefits it can bring to businesses of all sizes.

Christine shares her expertise on how to establish yourself as a thought leader in your respective field, and how to effectively leverage content marketing, social media, and other tools to amplify your message and reach your target audience.

This episode is perfect for entrepreneurs, marketers, and anyone interested in personal branding. Listeners will gain valuable insights on how to effectively market their products or services and build a strong personal brand that resonates with their audience.

So, sit back, relax, and get ready to learn from one of the best in the business as Christine Gritmon shares her expertise on elevating brands through thought leadership marketing.

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Jim is a seasoned rebranding consultant with over 20 years of experience in helping companies revitalize and redefine their brands. In this engaging conversation, he shares his wealth of knowledge and practical strategies for businesses looking to reinvent their brand and stay ahead in today's constantly evolving market.

From identifying the need for a rebrand to executing a successful rebranding campaign, Jim covers all the essential elements of the rebranding process. He discusses the importance of having a clear brand purpose, the role of research and data in shaping a brand's strategy, and the impact of technology on branding. He also shares his insights on the common pitfalls to avoid and the best practices for a smooth and successful rebrand.

Whether you're a seasoned marketer or a business owner looking to revamp your brand, this episode is a must-listen. Jim's expert advice and real-world examples will inspire you to take your brand to the next level and achieve the success you deserve.

So, grab a pen and paper and get ready to take notes, as Jim Heininger takes us on a journey to reinventing your brand. Tune in now!

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Brian shares his personal journey and the techniques he uses to overcome negative thinking and how it has helped him in both his personal and professional life. They also discuss

• how to identify and reframe negative thoughts,
• the power of mindfulness and meditation, and
• practical tips for managing stress and anxiety.

Tune in to learn how to take control of your thoughts and start living a more positive, fulfilling life.

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In this episode, we're thrilled to have Bonnie Surie, a self-relationship expert, join us to share her knowledge on creating a growth mindset. Bonnie is a highly sought-after speaker and coach, known for her ability to help people achieve success by unlocking their full potential.

In this episode, Bonnie will be discussing the importance of developing a growth mindset, and how it can help you overcome obstacles and achieve success in both your personal and professional life. A growth mindset is a mindset that sees challenges as opportunities for growth and development, rather than as insurmountable obstacles. By embracing this mindset, you'll be able to tackle change with confidence and come out on top.

Bonnie will also be sharing her secrets for creating a growth mindset, including:

• Understanding the difference between a fixed and growth mindset
• Recognizing and changing limiting beliefs
• Embracing failure as a learning opportunity
• Cultivating a positive attitude
• Surrounding yourself with supportive people who encourage growth and development.

Whether you're a business owner, marketer, or simply looking to improve yourself, this episode is packed with valuable information that will help you take your performance to the next level. Bonnie's insights and strategies are practical, actionable, and easy to implement in your daily life.

Don't miss out on this opportunity to learn from one of the leading experts on self-relationship and growth mindset. Tune in now to learn how to develop a growth mindset and transform your life. We know you'll find this episode inspiring and informative. As always, please subscribe and rate the podcast, it helps us reach more listeners. And if you have any feedback or questions, please reach out to us, we'd love to hear from you. Thanks for listening and we'll see you in the next episode of The Thrifty Marketer podcast.

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Questions Explored:

• What does the term "Leadership in Action" mean?
• What are the key qualities that make a great leader in today's modern world?
• How can leaders effectively navigate and adapt to the constant changes and challenges in today's fast-paced business environment?
• Specific strategies or techniques that leaders can use to inspire and motivate their teams?
• How can leaders foster a culture of continuous learning and development within their organization?
• What are some common mistakes that leaders make and how can they avoid them?
• And more.

Join us as we delve into these important topics and more with some of the world's top leaders and experts.

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Mark shares his insights on how AI is changing the way businesses approach marketing and the opportunities it presents for marketers. He also shares practical tips on how marketers can get started with AI and how to use it effectively in their campaigns. Whether you're a seasoned pro or new to the world of marketing, this episode is a must-listen for anyone looking to stay ahead of the curve in the world of AI and marketing.

Tune in to The Thrifty Marketer Podcast to learn more about the role of AI in marketing and how you can use it to drive success for your business.

About The Guest

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field.

Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups.

He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.

Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than

750 libraries worldwide.

Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine.

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Topic: Personal Branding Masterclass

Discussion 

• What is a Personal Brand? And why is it important for everyone to focus on building one?
• What are some of the salient benefits of building a personal brand?
• Is it critical for leaders of organizations to have a strong personal brand today? If yes, what kind of impact does it have on the brand or company?
• A personal brand needs to be built on some basic pillars. What are some of the key characteristics of a powerful personal brand?
• If someone has decided to invest in their personal brand, what baby steps do you recommend to them?
• What are some of the key factors one needs to keep in mind while building their personal brand?
• Top 3 pieces of advice for leaders who want to build an authentic powerful personal brand?
• And more.
• 
  

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Sometimes, it is not possible to measure every impact your marketing program delivers. Here are 5 such areas that highlight the intangible impact of good Marketing.

Do give it a listen. Subscribe to The Thrifty Marketer Podcast. Thank you

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Every business owner must understand one thing - They can be the marketers for their venture themselves rather than falling prey to the overhyped marketers and agencies out there. Understand your customers and their challenges, tell the stories of how you can solve their problems creatively - that is the whole premise of good Marketing.  

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

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Topic: Communication Strategies for SMBs and Startups

Discussion 

• Communication can take various forms and shapes - be it external or internal. How important are internal communications?
• Building a communication strategy is of paramount importance for every organization today. Why communication strategy is supercritical to start with? 
• What are the ideal baby steps for SMBs or Startups to build a cohesive communication strategy?
• Top 3 advice on how to earn PR for every SMB or Startup
• What is Purpose Driven Communication? Why is it important?
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com

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Topic: The Pluc.TV Story and Creator Economy   

Discussion

• Creator Economy & The Future Prospects
• Major Challenges faced by Creators today
• How can storytelling bring in real social change and behavioral shifts?
• Pluc.TV - The Origin Story
• Pluc.TV - The Impact
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com

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Topic: Marketing Measurement Masterclass  

Discussion

• Why is measuring marketing results and efforts important?
• What makes marketing measurement a tough nut to crack?
• What are some of the key metrics every marketer MUST track?
• How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same?
• Web Analytics is one of the most common avenues of marketing efforts measurement. Recommendations for organizations to improve their web analytics
• And more.  

If you're interested to learn about marketing metrics  you must click: www.thethriftymarketer.com

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com

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• Facebook: https://www.facebook.com/dthriftymarketer
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Topic: Entrepreneurship Masterclass  

Discussion 

• Are entrepreneurs born or made? Dr. Malpani's Thoughts
• How can entrepreneurs adopt frugality as part of their entrepreneurial journey?
• Dr. Malpani's top 3 advice for entrepreneurs or innovators today
• What are the top challenges faced by entrepreneurs in the country today? How can they overcome the same?
• Most frugal entrepreneurs are faced with competition with fat pockets nowadays. Advice for them for survival and thriving
• And more.  

You can find out more about lessons for entrepreneurs  please click: www.thethriftymarketer.com

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com

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Topic: The NavGurukul Story 

Discussion

• Abhishek's journey from IIT to Social Entrepreneurship
• NavGurukul - An Innovative concept to provide aspirational employment opportunities for young women from rural and tribal India
• NavGurukul's impact in last 5 years
• NavGurukul Programs - Residential Program, Meraki App, and Code India Fellowship
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com

Follow more content regarding SMB Marketing and other similar topics on

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Topic: Instagram Masterclass for SMBs

Discussion

• Why Instagram is the perfect platform for Small and Medium Businesses?
• How can SMB owners figure out whether Instagram can work for their brand or not?
• Top recommendations to SMB owners who are starting their IG game
• Best practices for Instagram Stories and Reels
• A deep-dive into Instagram Analytics 
• Tools for Instagram Marketing 
• And more. 

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about social media marketing, you need to check out: www.thethriftymarketer.com

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Topic: Email Marketing 101 for SMBs  

Discussion

• Why SMBs should focus on email marketing?
• Baby steps SMB owners can take for email marketing
• Best practices of email marketing
• Best tools for an effective email marketing strategy
• Key metrics of email marketing to focus on
• Email copy and list building - best practices
• And more.   

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about email marketing 2021  you need to check out: www.thethriftymarketer.com  

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Nidhi Tewari is an acclaimed Licensed Clinical Social Worker, mental health therapist, and sought-after speaker with more than a decade of experience. She is an EMDR International Association Certified EMDR therapist and uses this expertise to treat and reduce trauma-related symptoms and anxiety, stress, performance anxiety, and grief.   

Topic: Entrepreneurship and Mental Health   

Discussion 

• Recent stats show that 30% of entrepreneurs are struggling with Clinical Depression
• The common reasons behind this alarming trend
• What are the common signs of mental illness that entrepreneurs SHOULD not ignore?
• Why entrepreneurs should prioritize their mental health while putting in all the efforts to build their business?
• Burnout is another common phenomenon that happens with entrepreneurs. How can they prevent such instances?
• Emotional Fitness is something that is always discussed along with mental health. How can entrepreneurs improve their emotional fitness
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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Topic: Mental Health Myths Debunked

Professor Raghavan holds a chair in mental health at De Montfort University, Leicester. His background is in health psychology and nursing, and his work focuses on mental health and disability, cultural diversity, participatory research, and co-production.   He is the Director of Mary Seacole Research Centre – an interdisciplinary research institute focussing on mental health, migration, ethnicity, and culture at De Montfort University. He is also a co-director of Leicester Centre for Mental Health Research (LMHR) a collaborative research center with De Montfort University, Leicestershire Partnership NHS Trust, and the University of Leicester.   

He has initiated and led inclusive community engagement and research on disability, mental health, resilience wellbeing in the UK and in India with diverse cultural and migrant communities using innovative interdisciplinary approaches (creative arts-based methodology) for maximizing participation and influencing impact on policy and practice. He has published widely with over 100 publications on the theme of mental health, disability, and health inequalities of diverse cultural communities.

Discussion

• 1st Myth - Mental illnesses aren’t real illnesses
• 2nd Myth - Mental illness comes with the birth
• 3rd Myth - mental health issue cannot be cured or prevented
• 4th Myth - Therapy and self prevention are a fad and they do not work
• 5th Myth - Mental health professionals (Psychologists, Psychiatrists, etc) make a lot of money off people suffering from mental health
• 6th Myth - People suffering from mental illness are naturally violent and they belong in hospitals
• And more

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Topic: Mental Health During & Post COVID19 - Practices To Follow

Shriya holds a Master's degree in Clinical psychology and has been working in the field for almost 3 years now. She first worked with grow2fly as a junior remedial educator and then as a school counselor under the Jidnyasa assessment and counseling Centre at Paranjape School. Currently, she is associated with Albot Pvt.Ltd as a consultant psychologist. She is also associated with the organization “Dear Mind” as a counselor and has her own private practice of psychological counseling where she has been handling clients from age 16-38 years with issues related to emotional disturbance, marital and relationship problems, and psychological well being, etc.

Shriya is co-founder of UNICO, a mental health platform. She is also associated with Sakaal Media Group where she writes blogs for their mental health initiative  'We are in this together (WAITT)'.

Discussion

• Best ways to cope up with the uncertainties and trauma most of us are going through now
• How can individuals cope with this loneliness and isolation due to COVID19?
• Advice on managing negativity and stress from social media and the digital world
• Best practices you recommend to everyone to stay on top of their mental health nowadays
• Top advice to keep Fear, Worry, and Stress at bay
• How can individuals manage and cope up with Anxiety?
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

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Sponsorships: off for this episode

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Topic: Mental Health - How to prioritize during difficult times

Smriti is a Lead Psychologist at Wysa.io, the world's first mental health chatbot with coach support.

She has been working in the area of mental health since the year 2000. She is an expert in telemental health service delivery and has worked in varied settings as in schools, NGOs and private clinical settings, and online delivery of mental health services. Her experience consists of building effective teams(recruitment and training) for mental health service delivery using online modes/telephone/chat. She also offers training, content guidance, and professional development in the area of online delivery of mental health services. She also conducts lectures and workshops in areas dealing with children and adolescents, Parenting, Marital Issues, Women issues, career counseling, and Work-Life Balance.

Discussion

• Why is mental health is always taken for granted?
• How to deal with uncertainties in life?
• How to deal with loss - be it loved ones, job, or anything?
• How to deal with social isolation and loneliness?
• How to practice self-love?
• How to make mental health a priority now?
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

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Topic: Account Based Marketing 101

Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it. 

Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side.  Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.

Discussion

• What is ABM? Why is it critical today?
• ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts
• What are the basic steps in building an effective ABM strategy? 
• What is your top advice for organizations who want to build their ABM strategy?
• Are there any tools you recommend for a good ABM Strategy?
• What are the key metrics to focus on while measuring the impact of an ABM strategy?

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Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021.

He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

Discussion

• The Foundation of a Content Marketing Strategy
• How can SMBs leverage content to "stand out"
• Major shifts in Content Marketing and how can brand align themselves to the same
• Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey
• Top Content Marketing trends that SMBs can leverage
• Lessons for Joe's bestseller "Content Inc."
• The Tilt - Joe's new venture
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He has re-imagined CRM by building Nimble - The Simple CRM for Office 365 & G Suite. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

Discussion

• Jon's amazing journey as a serial entrepreneur
• How can the community become the biggest asset for SMBs and Brands
• Jon's tips to build a thriving community for SMB owners and brand owners
• Relationship building tips for SMBs and Brands
• Jon's favorite tools for building community and managing the same
• Nimble - An introduction and top 3 features
• And more.

Get a 40% off for 3 months on your Nimble subscription using the code "JON40"

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Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.

Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

Discussion

• Mark's journey to the world-renowned author and keynote speaker
• How company values drive Marketing?
• How can brands build "authority" with content?
• Mark's thoughts on personal brand, and how to build one
• Context Marketing - Why is it important?
• Lessons from Mark's latest bestseller "Cumulative Advantage
• And more. 

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Sponsorships

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Troy Sandidge is a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers businesses to achieve next-level growth and high-level results through innovative marketing strategies and results-driven social media solutions. Brands hire Troy because he is a strategic mastermind at igniting business momentum, generating rapid progress mechanisms to accelerate market distribution, eliminating complex obstacles through innovation, and creating simplistic pathways to achieve desired business goals. As the Founder & CEO of Strategy Hackers, his work portfolio includes Entrepreneurs, Startups, Small-Mediums Businesses, Nonprofits, Agencies, and Fortune 500 Brands & Executive Leadership. Troy's strategies and marketing solutions have generated substantially over $100 million for his clients worldwide.

Discussion

• What are some of the goals that SMB owners can try to accomplish by investing time and energy into digital marketing?
• Some of Troy's favorite hacks for leveraging social media for business growth for brands and SMBs
• How can brands and SMBs with small budgets hack the content formula for better results?
• What are the most common digital marketing strategies or tactics Troy recommends to his SMB clients?
• And more.

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As the owner of a digital marketing company since 2007 and co-founder of ImproVideo, Jennifer Quinn (a.k.a. JennyQ) is known internationally as a live streaming expert. JennyQ has literally written the live video book – “Leverage Livestreaming to Build Your Brand” debuted as the #1 Amazon Best Seller in Webcasts and Podcasts, she has done thousands of executive-level live interviews and has been named Inc. Magazine “Top 10 Digital Marketers Crushing Live Video”.

Discussion

• How did JennyQ start her live streaming journey? Some of the best moments of her journey
• Why individuals and brands must leverage live streaming now?
• Baby steps for individuals and brands to kick off their live streaming journey
• Tools recommended by Jennifer for live streaming sessions (No excuses anymore)
• How to leverage live videos post the streaming sessions? 
• Jennifer's top advice for individuals and brands who want to start live streaming
• Top lessons from her bestseller “Leverage Livestreaming to Build Your Brand” 
• And more. 

Do not miss this episode if you are planning to leverage live streaming for you or your brand.

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Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, and The Convenience Revolution. He is also the creator of The Customer FocusTM, a customer service training program that helps clients develop a customer service culture and loyalty mindset. (Now available as an online/web-based training program!)  

Discussion

• How COVID19 impacted the world of Customer Experience
• Top trends and themes for Customer Experience in 2021 and beyond
• The role of employee experience in delivering an exceptional Customer Experience
• Empathy & CX - Shep's thoughts on how organizations can embrace the same 
• ROI of CX - Shep's thoughts on how to measure ROI of CX investments
• Shep's top 3 tips for organizations for making CX their competitive advantage
• Key takeaways from Shep's books "The Cult of the Customer" and "The Convenience Revolution"
• And more. 

Listen in for some amazing insights on Customer Experience. 

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Nitin Manchanda is a seasoned SEO with expertise in travel, e-commerce, and international SEO. His past experience as a developer and product manager makes him an ideal enterprise SEO geek who knows how to set up SEO processes that work.  Nitin has been consulting brands across different industries for years. He has also been hosting SEO webinars for SEMrush since 2017. 

The Discussion

• What is SEO? Why is it important?
• Various facets of SEO - On-page, Off-page, Local, Technical, etc.
• On-page SEO - Key elements to focus on
• Off-page SEO - Key elements to focus on
• Local SEO - Key elements to focus on
• Why SMBs should focus on SEO? Baby steps to take
• And more

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Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast which is the only business podcast you’ll get excited to listen to at the weekends.  

The Discussion  

• Dan's thoughts on video as a powerful tool for brands
• Use cases for videos across the typical buyer's journey
• Can SMBs leverage the power of videos for building and promoting their business or is it ideal for big brands with fat pockets?
• Top 3 advice for SMBs who want to use videos for building their brand
• Things to keep in mind for SMB owners before starting their video marketing journey
• Video content-types recommended for SMBs
• And more

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As a public relations consultant, content creator, blogger, speaker, and award-winning writer, Michelle’s articles and advice have been featured in Entrepreneur, Muck Rack, Ragan’s PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, CommProBiz, and others.  

Michelle was named a Top Digital PR Leader in 2020 and her blog was on the list of Top 25 Must-Read Public Relations Blogs. She was also selected as one of the Top 13 Content Marketing Influencers to Follow. She is the founder and host of #FreelanceChat​, a weekly Twitter chat for freelancers and self-employed consultants.  

Michelle specializes in crafting content, strategy, and programs for B2B companies who want to get noticed. She launched her business in Silicon Valley and is now back to her roots in central Ohio. Her business is EDGE and WBE (Women Business Enterprise) certified in the state of Ohio.  

The Discussion

• PR is a field that for a common man starts and ends with press releases. Is it just that or there's more to Public Relations?
• Why Public Relations is a key area to focus on for organizations? What are the key results they can achieve by investing in PR?
• Does PR magic work wonders for SMBs? Or should they just stay away from PR?
• What are some of the key PR tactics SMB owners should attempt or even get the help of a PR consultant even?
• Top advice for SMB owners who want to take baby steps in PR tactics
• And more

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Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of A.I. 

As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.

Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.

The Discussion

• Kate's journey from an award-winning radio producer to a SaaS startup founder
• What is Lately? Why social media marketers must pay attention to this amazing tool?
• Different facets of Lately & top 3 features for social media management
• Team Lately & The Cofounders
• Challenges faced by female entrepreneurs and top 3 lessons for them
• And more

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Gordon is a Global Gurus Top 10 Leadership Expert and he is passionate about inspiring people to take action.

Described as “sharp and insightful with a thought-provoking style” Tredgold teaches leaders and organizations simple, practical and pragmatic strategies that help them to engage, empower and excite their teams in a way that inspires them to challenge the limits of what they thought was achievable.

Tredgold is the author of three books: Chartered Management Institute finalist, “FAST – 4 Principles Every Business Needs To Drive Success and Achieve Results”, “Leadership it’s a Marathon Not a Sprint”, and “Practitioners Guide to Leadership” and he has written over 1400 articles contributing to Inc, Forbes, Entrepreneur, Business Insider, Fortune and many other publications.

The Discussion

• Are leaders born or made? Gordon's thoughts
• What does being a leader means? How can one know what are the right qualities they should focus on? 
• Is it possible for organizations to develop quality leaders? And tips for accomplishing the same
• How can individuals develop themselves into quality leaders? 
• Key insights from Gordon's book “FAST – 4 Principles Every Business Needs To Drive Success and Achieve Results” 
• Key lessons from his book “Leadership it’s a Marathon Not a Sprint” is another amazing book on leadership
• And more

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Bryan Kramer is the co-founder of H2H Companies and a renowned business performance coach, global keynote speaker, executive trainer, two-time bestselling author, TED speaker, Forbes contributor, and former President/CEO of a Silicon Valley global marketing agency. In his business performance coaching, Bryan teaches speakers, executives, and entrepreneurs how to up-level their storytelling and create more business opportunities through the H2H Method.

The Discussion

• What is H2H Philosophy & its origin?
• Role of empathy in growth for individuals and organizations
• Key Lessons from Bryan's 1st Book - “There Is No B2B or B2C: It’s Human to Human H2H”
• Key Insights from Bryan's 2nd Book - “Shareology: How Sharing is Powering the Human Economy” 
• How organizations can leverage genuine human relations for growth?
• And more

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Eric is a Flint, MI, native, and entrepreneur who is passionate about changing the way people view disabilities. This passion came after a fateful night in 1997, in which Eric suffered a spinal cord injury that paralyzed him from the neck down. Throughout this journey, Eric uses his experience to empower resilience and inspire change for people with barriers.

In addition to serving the community as a public speaker-both motivationally and at House and Senate hearings, Eric sits on several state boards as a voice for people with barriers. He is an advocate for Self-Determination Living, a hip-hop artist, D-MAN Ambassador, and is the Founder of Inspire® brand clothing.  Eric is also the proud owner of EZ Awareness By Design, a business specializing in graphic design for custom apparel, signs, and banners which offers an on-the-job experience to people of all abilities.

The Discussion

• Eric's horrific accident that changed the course of his life
• His work as an advocate for people with disabilities
• How people with disabilities can become more resilient
• EZ Awareness by Design & Inspire Brands

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Topic: Content Marketing 101 for SMBs

Topics Covered

• How can SMBs kickstart their Content Marketing journey? 
• How can SMBs manage a Content Marketing program on a budget? 
• Tools for Content Marketing for SMBs 
• How SMBs can leverage User Generated Content? 
• How SMBs can build thought leadership using Content Marketing? 
• And more

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Topic: Digital Strategies for Tough Times  

Topics Covered 

• How can SMBs adopt digital strategies from Fortune 500 companies?
• Importance of Audience Intelligence for SMBs
• Importance of Social Listening for SMBs
• How SMBs can build a solid digital strategy?
• How SMBs can leverage digital channels for varied business goals
• Best tools SMBs can leverage for building a good digital strategy
• And more

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Cooks Who Feed creates aprons that empower food lovers to take action towards a hunger-free world. For every apron sold, food waste is rescued and used to provide 100 nutritious meals. They fulfill this promise through their charity partners who recover fresh, surplus food to protect the environment and provide immediate hunger relief.  

Cooks Who Feed's goal is to provide 1 million meals per year, that's 10,000 aprons. They have collaborated with several celebrity chefs like Chef Art Smith, Chef Christine Cushing, Chef Devan Rajkumar, and more  

Topic: The Cooks Who Feed Story  

Topics Discussed 

• Seema's journey from a marketing professional to social entrepreneur
• The challenge of Global Food Waste
• Cooks Who Feed - Unique concept & Origin Story
• Impact Cooks Who Feed has created till now
• Cooks Who Feed Aprons - The Social Impact
• And more

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Elie is the founder of Remote & Digital, a one of a kind co-living and co-working space for digital nomads based out of Koh Phangan, Thailand. Been born and raised in Paris and after living in the US for 22 years, Elie moved to Koh Phangan. He fell in love with the place after visiting the island during his honeymoon. 

He invested in a restaurant and hostel named Casa Tropicana and converted it into a coworking space for digital nomads. He co-founded the company Cospace with his brother in April 2019.  Once his brother moved on, Elie kept Casa Tropicana and created the brand Remote and Digital.  

Topic: Digital Nomadism & The "Remote and Digital" Story

Topics Discussed

• Thoughts on Digital Nomadism
• Key trends in the Digital Nomad Lifestyle
• Positives and negatives of Digital Nomadism
• Remote & Digital - Origin Story and The Concept
• Best features of Remote & Digital for digital nomads
• How Remote & Digital handle the cost of living pressures of digital nomads
• Future plans

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Deborah Thomas-Nininger is the founder of DTN Productions International, a company that has been providing soft skills (people skills) training for over thirty years. She had the distinct honor of organizing the international etiquette training for the 1996 Olympic Games in Atlanta which put her on the global etiquette training map. She continues to spread my contemporary approach to effective H2H (human to human) communication and social courtesies via workshops, keynotes, webinars, and podcasts.    

Topic: Soft Skills for Today's World

Topics Discussed

• Importance of Soft Skills in Today's World
• Reputation Management and Its Importance
• Importance of Soft Skills for Students and College-Goers
• How to Develop Positive Attitude and Mental Resilience
• And more

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A seasoned professional with close to two decades years of experience in media, advertising, television, radio, print, events, and new age media. Suparnaa Chadda’s “On Air” moniker, Simply Suparnaa, is the inspiration behind the Simply Suparnaa Media Network’s name. A passionate activist at heart, she used her versatile experience to curate SABERA, a one-of-its-kind annual social impact award, and summit which highlights sustainable development and initiatives being undertaken by the corporates and individuals across the country. Founded in 2017, with the larger objective to amplify good, the SABERA awards find continued support by industry stalwarts.

An avid gender equity activist, Suparnaa is strongly committed to women empowerment and regularly conducts menstrual hygiene workshops across slums and institutions through her non-profit initiative womanendangered.org. 

Topic: The Simply Suparnaa Story

Topics Discussed

• Suparnaa's journey from media professional to social entrepreneur
• Her work with Women Endangered Initiative
• Origin Story of SABERA Awards
• SABERA Awards - The journey so far and 2020 theme
• And more
  

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Pooja Rai is the Founder and CEO of Anthill Creations, a not-for-profit organization incubated by NSRCEL IIM Bangalore. It aims to make play accessible to all by building sustainable playscapes. Anthill has already impacted over 125,000 children across 18 states in India. She has authored a book on women entrepreneurs called ‘The Road Not Taken'. An IIT Kharagpur alumnus, she is also a TEDx speaker, Ashoka Changemaker, and was awarded by Nobel Laureate Prof. Muhammad Yunus.  

Topic: The Anthill Creations Story  

Topics Discussed 

• Pooja's journey from being an Architect to a Social Entrepreneur
• Anthill Creations and the work they do
• The impact Anthill Creations have created across 18 states in India
• Play in a Box and Mission 10K projects of Anthill Creations
• And more

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Topic: Things They Do Not Teach In School 

Ketan Bhagat is a prolific storyteller with 2 bestselling novels. His first novel – Complete/Convenient – was a bestseller and was taken up by actor, producer Rahul Roy for a Bollywood adaptation. Ketan’s second novel – Child/God – has been a bestseller appreciated by both critics and readers.

He has also written screenplay and dialogues for a Netflix original movie – Upstarts – produced by Bandra West Productions.

He is a popular motivational speaker. A sincere learner of the Holy Geeta, Ketan’s talks are an engaging mix of humor, real-life examples, the wisdom of our scriptures, and a realization of how we ourselves our limiting our potential.

He speaks regularly for industry bodies, corporates, universities, schools, and literary events. Examples include the Confederation of Indian Industry (CII), Early Childhood Association, Gartner, Indian School of Business, Tata Consultancy Services, Indian Institute of Technology, Lovely Professional University, Chitkara University, and many more. He has also been a TEDx speaker.

Discussion Topics

• Biggest lessons from his book Complete/Convenient
• Biggest lessons from his book Child/God
• Top 3 lessons from Srimad Bhagavad Gita for everyone
• How can all of us live up to our potential?
• And more.

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Topic: The SparkToro Story

Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

SparkToro is an audience intelligence platform offering a search engine to discover any target audience's influential publications, channels, and people. It is a perfect tool for marketing agencies, in-house marketers, PR agencies and SEO professionals. 

Discussion Topics

• How did Rand start his journey with Moz?
• The SparkToro idea - The Beginning
• What is SparkToro? Who is it for?
• Top features of SparkToro - for Marketers and SEO folks
• Rand's philosophy on SMBs, Personal Brand, and Brand Building
• And more.
  

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Topic: Spirituality in Modern Times

Preity is a former Investment Banker from Australia who is now a Multimedia personality and Entrepreneur based in Los Angeles. Her expertise is in the area of Geopolitics, International diplomacy, Conflict-resolution, Counter-terrorism, Middle east politics, US-India relations, Religion, and peace.  As an international speaker, she has taken part in several elite summits such as WEF, Women's Economic Forum, HORASIS, Raisina Dialogues, University of Zurich, Wellness Dubai 360, IFSEC -India, and many more. 

Topics Discussed

• How can one find their life's purpose?
• Sanatan Dharma - What is it? The principles
• The importance of Meditation and Yoga in our modern lifestyle
• The significance of Ayurveda  - And more.

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Topic: The Milaan Foundation Story

Milaan Foundation is a non-profit organization, which envisions an inclusive and equal world, where every girl has the knowledge, skills, and social environment to pursue her dreams and explore her full potential.

Discussion Topics

• How Dhirendra started his journey as a Social Entrepreneur?
• What does The Milaan Foundation focus on?
• The impact generated by The Milaan Foundation so far
• Future plans of The Milaan Foundation
• COVID19 projects of The Milaan Foundation
• And more.

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Topic: Customer Experience and Small & Medium Businesses 

When it comes to Customer Experience, we always assume that it pertains only to larger enterprises. Well, here is Adam busting that myth and sharing his insights on how SMBs can make CX their key differentiator. 

Discussion Topics

• How can SMBs make CX their key differentiator?
• How can SMBs kickstart their CX strategy and vision?
• What are the typical challenges SMBs might face while building their CX strategy?
• Adam's favorite tips for SMB owners who want to build their focus on delivering an exceptional CX?
• Can technology play a vital role in helping SMBs deliver an optimal CX? And how can they adopt the right tools?
• And more.
  

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Shekhar is one of the top entertainers and hosts in the country. He is a motivational speaker who travels across the globe for his talks. His book "Dare to Dream" is one of the best books you can read for inspiration. 

Discussion Topics

• Shekhar's journey as an entertainer
• Major events he has managed 
• Biggest challenges he has faced along the journey
• His advice for winning every battle
• His book and its origin story
• And more. 

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Topic: Social Selling 101

Social Selling Programs are the perfect way to utilize the power of social media to grow your revenues and reach. When implemented correctly, these programs can deliver amazing results for every organization.

Discussion Topics

• The importance of Social Selling Programs
• How to kick off a Social Selling Program
• How to select the right social media platforms for the program?
• The connection between Social Selling and Account-Based Marketing
• And more.  

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Topic: Customer Experience Challenges during COVID19

Every organization is struggling with delivering the best experience for their customers during this pandemic. Annette shared her perspective on how organizations can still deliver a good experience to their customers by focusing on them effectively. 

Discussion Topics

• How organizations can make CX their key differentiator now?
• Annette's advice to organizations for delivering an optimal CX
• The role of employee engagement and morale on CX during tough times like these
• Specific use cases of Digital Transformation on CX
• And more. 

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Abhishek Mazumdar is an Indian media entrepreneur and the Co-founder & CEO of The Logical Indian. Abhishek's media startup, The Logical Indian is an independent and public-spirited digital media platform. With over 10 million subscribers across its digital assets, the digital publication is largely known for its handpicked coverage of attention-worthy news and issues and impactful social storytelling. The platform does more than reporting and provides an opportunity for people to take action. In the past few years, they have executed a series of social campaigns with which they were able to drive significant impact including critical policy level changes. 

They have been the flag bearer of new-age journalism with their prime focus on developmental issues. Abhishek’s media-startup has successfully demonstrated how digital media can drive social impact and transform things positively. 

Topics Discussed

• What is The Logical Indian?
• What are the USPs of The Logical Indian? Why people especially the youth of India should pay attention?
• The journey of The Logical Indian 
• Some of the biggest wins along the journey
• And more.

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Topic: Personal Branding 101  

Discussion Areas 

• Personal Branding - What is it? Is it important? 
• How can anyone build a strong personal brand? What are the key steps? 
• How can individuals choose the right channels for building their personal brands? 
• What kind of role does self-confidence play in the road to a successful personal brand? 
• Content is a cornerstone of building a powerful personal brand. How can individuals tackle that challenge? 
• And more

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Discussion Points

• Start of the entrepreneurial journey
• InstaCar's early funding 
• InstaCar's USP & Motto
• InstaCar's accolades so far
• Future Plans
• And more. 

Listen to more exciting episodes by following The Thrifty Marketer Podcast

For more SMB marketing tips, visit www.thethriftymarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Discussion Points:

• How can SMBs leverage social media for building a community
• Top social media networks for SMBs and why
• Some hacks on how to get better results
• Tips for SMBs to improve their social media strategy
• And more. 

For more such episodes, please follow The Thrifty Marketer Podcast

And more SMB marketing tips, visit www.thethriftymarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.