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Jab Jab Jab Right Hook !

So what’s a Jab?

What’s a right hook?

When to throw a right hook

Content is King but Context is God

Connect with Darren on LinkedIn

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A warning 

That question - How do I get to the top of google

How google works and how they make their money

What are algorithm updates anyway 

Types of SEO

What is google looking for on your site?

Bounce rate

The work we now need to do

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Content Opportunity Mindset

What is COM

Case studies

Content marketing

Documenting your process

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Major changes on Instagram over the past year

That Announcement

Why are meta making these changes

That great skit

Algorithm changes - why you see what you see

The learning curve

My challenge to you

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In fact, email marketing is just as profitable as it ever was. It’s a great way to connect with your audience and build a relationship with them.

If you implement the advice and tips from this podcast into your future email campaigns, you’ll have an audience who are looking forward to receiving your emails instead of viewing them as spam or ads.

I’m no GDPR expert which is why I’ll be dealing with the Strategy, Tactics and Tools and leave the compliance information to Eileen.

Special Guest – GDPR Trainer & Consultant

Eileen Ireland

Eileen has had a varied career working predominantly in the legal and insurance fields and had her own Private Investigation business for a few years-just in case she looks familiar to any of you!

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Social Media Savvy?

Do I even need a Website?

Is Traditional Marketing Dead?

Branding & Positioning

Marketing Strategies Matter

Successful Email Marketing

Content Marketing

To blog or not to blog

Podcasting as a Marketing Strategy

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What is a Podcast :)

What isn’t a Podcast 

How to find podcasts

Are podcasts an effective marketing tool

Is it a big undertaking?

Is it expensive to set up

How to pick a title

The podcast graphic

Writing the podcast description 

Are podcasts about selling something 

Choosing content 

How to make a podcast stand out 

How often should we put out a podcast

How long should an episode be

The best thing about podcasts 

How long do you keep a podcast going 

How to market your podcast

How to pick a guest 

Are they a good alternative to video

Are they more effective than blogs 

Are podcasts a good source of website traffic?

Is a podcast a good long-term asset to have for your business

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What is a Blog

Should all companies have a blog?

How to be consistent with blogging

Do you need a copywriter?

What works?

How important is your blog post title?

Should we sell through blog posts?

Blogs and calls to action

Blogs to promote other marketing 

Blogs and storytelling

How to Get the most out of your blog

Keyword stuffing

Blog Post Graphics

Blog and google

Who writes the blogs?

Blog posts and your website

Backlinks

How to use blogs to attract new clients

Blogging pros and cons

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What is content marketing?

What are the benefits of content marketing

Increasing brand awareness through content marketing

Content creation and thought leadership

Content marketing and the call to action

Who are we creating the content for and how do we come up with ideas?

Is content marketing cost-effective?

Content marketing and lead generation

The BIG opportunity for small companies

Content marketing for lead generation

Why Video Content works 

Audio Content

How to track what is and isn’t working 

The test for good content 

One key takeaway

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·     All about subject lines – what not to do

·     How sounding too ‘salesy’ can be detrimental

·     A little on GDPR and it’s importance

·     Thinking about why people sign up to email lists – what are they getting in return?

·     How offering something of value is imperative in your email marketing campaign

·     Using social media for opt-ins

·     Sign ups

·     Frequency of emails: how often should you be sending them?

·     How to keep unsubscribes to a minimum

·     About open-rates

·     How the layout and content within your email is what will keep people reading it

·     Building email lists

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·     How to get from ‘A– B’ – taking a look at where you are now, to where you want to be. Looking at what steps it takes to get there and how to build a ‘roadmap’.

·     Why strategies are important – how failing to plan = planning to fail.

·     How businesses need to be proactive instead of just reactive.

·     How businesses need a plan in place, in order to know what they’re doing.

·     Communication is key.

·     How to set goals and objectives using the SMART method.

·     How starting with ‘why’ is best.

·     Why you need to be clear on who you are as a business.

·     About value proposition.

·     How consistency instills trust.

·     Tips on formulating strategy.

·     Understanding positioning in the market – and how to differentiate from competitors.

·     How to decide on a budget.

·     Where content fits into your marketing strategy.

·     How analysing results of marketing strategy is vital.

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·     All about how branding takes messaging, tone of voice, values and ethos into consideration.

·     About building a brand.

·     How building rapport and favourability within the market can be tough, but is the ultimate goal.

·     Differentiating yourself within a market and positioning your brand in your market.

·     A discussion on whether good product + bad marketing = failure, bad product + good marketing= success?

·     All about brand identity and defining it.

·     A discussion on whether brands get lucky with branding – as regards recognition.

·     How colours effect our emotions – and how to choose brand colours.

·     The designing a logo process, how a different one can help to stand out visually, from competitors.

·     How consistency is super-effective.

·     About aims, goals and objectives when it comes to branding.

·     How leveraging storytelling – creates brand loyalty.

·     About creating content and graphics through a brand guideline document – and ensuring everyone is on the same page.

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·     A synopsis of traditional marketing, and how it compares and contrasts to digital marketing.

·     How traditional marketing doesn’t have the appeal it used to have, because of alternative methods around now, that weren’t 15+ years ago.

·     Whether or not traditional is overpriced, for underwhelming attention, because it’s hard to track and quantify money spent. Are companies pumping money into traditional and able to justify the spend?

·     Do we, as marketers and businesses, just ‘do things because we’ve always done them’?

·     Do marketing methods depend on age bracket or generation? Does TV suit a certain demographic that may be slightly older, where a TikTok ad might be targeted to a younger audience?

·     How ads and jingles some generations grew up listening to on the radio and TV are still there, but they are now consumed differently.

·     Are people picking up newspapers specifically to read ads? The answer if no, Social Media Marketing allows you to be in the right place at the right time, in front of a targeted audience, where traditional marketing doesn’t allow you to pick and choose who can see your ads.

·     How there is still a resistance towards social media, and needing to see a physical advert or hear it on the radio. (Nearly proof)

·     Are businesses throwing away ad budget and is it a vicious cycle?

·     A discussion on ‘print’, and whether or not it’s still relevant, and how maybe print could be effective and we could see surges, as it’s so scarce at the moment.

How a marketing mix is probably the best way to go, but the ratios (marketing to digital) will change for each company

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·     Some interesting figures about websites.

·     How important it is to have a website, and even more so, a good one.

·     How having a functional, well designed and optimised website with high quality and relevant information is now absolutely necessary, and how not having one could be a ‘red flag’ for your business.

·     How consistently updating a website with content like blogs, can improve your SEO, your positioning with Google, and how not updating a website will make you rank lower in search engines.

·     How SEO works.

·     When people discover you or see your ads on social media, they are expecting to follow up and head over to a website.

·     Over 90% of people, have already done some research on your company online, before they contact you.

·     Your credibility can be effected by how well your website functions, “how legitimate is this company?”

·     How having a mobile-optimised website, is even important now, more than ever. Web designers are often now designing the website for the mobile first, and for desktop after. A complete flip from maybe 10+ years ago.

·     The importance of homepages, and how long it takes someone to ‘make up their mind’ on your business, depending on your homepage/website as a whole.

·     Some ‘no-nos’ when it comes to websites.

·     What your websites needs to do for your customers and for you as a business.

·     Tone of voice, and it’s importance throughout your marketing and ensuring it carries over to your website.

·     How ‘Ask Paul’ has changed his tone of voice, as a financial consultant, and how it’s helped him to differentiate himself from his competitors and break the mould.

·     How good web design = better user experience.

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They look at:

·     Some stats about Social Media

·     How important it is to be ‘where the eyeballs are’, and whether or not companies are taking social media seriously and utilising it in the best way.

·     Marketing strategies and tactics that help grow businesses through the channels they are present on and discuss what it really takes to be “Social Media Savvy.”

·     The possibilities of Social Media when it is done correctly.

·     The importance of analysing results.

·     How social media marketing compares and contrasts to traditional marketing.

·     How important it is to know which platforms you need to be on, and it’s not all of them. You need to be where your target audience is only.

·     How Facebook knows so much about us; our demographics and our psychographics. How it’s viewed as an advertising platform now from a business perspective.

·     Whether or not Facebook is a pay-to-play platform.

·     TikTok as a strong social media platform, and how the organic growth and reach is better than many other platforms and why companies, that it suits, should be utilising it.

·     How video-first platforms are on the rise, as Instagram moving away from just images.

·     How offering ‘something of value’ to your consumers, will help you to grow your band and your following, and how you become more trustworthy as a brand.

·     The importance of video – how it’s the most consumed media online, as it takes zero effort for the consumer.

·     A 2-screen e-commerce element, which may be ahead of us.

·     Organic vs. paid posts. Is there a point in both, or should all posts be paid?

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