The Drum: What is the Future of Audio

Episode Three: Innovation and the Future of Audio

Thu, 17 Dec 2020 11:55:48 GMT

What’s next? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of branding in a less visual context?

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Episode Two: Storytelling through Sound

Mon, 14 Dec 2020 10:58:22 GMT

We’ll look at the true creative capability of sound. What are the possibilities? Who has done it well? What’s holding us back? Why does radio not work as a strategy for audio? What do consumers want?

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Episode One: The Science of Sound

Tue, 08 Dec 2020 12:46:52 GMT

We’ll look at the basis of why sound is a powerful influencer. What is the science behind the receptiveness to sound? Now that we have audio and music with us all the time and on-demand, what context powers the effectiveness of ads? What does the data tell us?

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