60 acast.com Lively Fresh Takes https://freshtakes.lively.agency/lobby#utm_source=acast-disc-link&utm_medium=acast-disc-link&utm_campaign=acast-disc-link&utm_id=acast-disc-link en Lively Worldwide marketing,agency,innovation,creativity ,technology,insight,brand,experiences Lively Worldwide Join your host, Mike White, as he talks to creative innovators about how they’re shaping culture. Welcome to a world of creative innovation.



Culture and technology are two of the biggest forces shaping today’s future: and they’ve never been more intertwined. Understanding the push-and-pull at the core of this strange relationship is critical to making change happen.



Fresh Takes is where industry pioneers share their stories and ideas. Where a community of forward-thinkers comes together. And where you can find inspiration and insights into what’s coming next in our ever-changing world.



Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.


Hosted on Acast. See acast.com/privacy for more information.

]]> Welcome to a world of creative innovation.



Culture and technology are two of the biggest forces shaping today’s future: and they’ve never been more intertwined. Understanding the push-and-pull at the core of this strange relationship is critical to making change happen.



Fresh Takes is where industry pioneers share their stories and ideas. Where a community of forward-thinkers comes together. And where you can find inspiration and insights into what’s coming next in our ever-changing world.



Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.


Hosted on Acast. See acast.com/privacy for more information.

]]> false Lively Worldwide marketing@lively.agency 63f3cfb6bd9c3d00105b05da fresh-takes-lively-podcast episodic https://assets.pippa.io/shows/63f3cfb6bd9c3d00105b05da/1678221129817-f594ff4acadf22067d2544278a6e6a82.jpeg https://freshtakes.lively.agency/lobby#utm_source=acast-disc-link&utm_medium=acast-disc-link&utm_campaign=acast-disc-link&utm_id=acast-disc-link Lively Fresh Takes How Brands Need to Rethink Their Agency Model: Adapting to a New Marketing Era How Brands Need to Rethink Their Agency Model: Adapting to a New Marketing Era Thu, 21 Sep 2023 13:50:15 GMT 56:14 650c3efd918444001272fc7d false 650c3efd918444001272fc7d 63f3cfb6bd9c3d00105b05da full 16 Join us as Lively's CEO & Host, Mike White, talks to Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions about how brands should be adapting their agency model to thrive in a world where technology continuously reshapes how we consume media.


Here are the key takeaways you won't want to miss:


📡 Uncover how technology is reshaping media consumption and enabling interactive storytelling. 


Mike and Nic deep dive into how to craft immersive campaigns that truly engage your audience. Nic talks about how “brands should be looking at this as an always-on, persistent opportunity to engage those fans and those users to tap into that Gen Z and Gen A audience.”


👥 Understand the shifting preferences of today's consumers and how immersive experiences build lasting connections. 


As Mike explains, 'The audiences aren't looking for just a quick fix, something to pop into for one experience and then walk away.' Learn the insight on the power of digital ownership and community-building for ongoing engagement and loyalty.


🔮 Explore the integration of new technologies into marketing strategies. 


Learn from Nic’s advice to agencies & brands on how to leverage these advancements to create impactful campaigns that leave a memorable impression -"track technology, listen to it, try to really understand it, ask the questions."


Chapters Include:

  1. Nic’s Career Journey.
  2. Shift in media consumption.
  3. Engagement and technology.
  4. Challenges with traditional advertising.
  5. Evolution of engagement in the digital era.
  6. Interactivity and engagement in advertising campaigns.
  7. Creating meaningful touch-points with younger generations.
  8. The future of immersive technology.
  9. Building social communities in digital platforms.
  10. Technology's impact on media planning and creativity.
  11. Advice for agencies & marketeers.

Hosted on Acast. See acast.com/privacy for more information.

]]> Join us as Lively's CEO & Host, Mike White, talks to Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions about how brands should be adapting their agency model to thrive in a world where technology continuously reshapes how we consume media.


Here are the key takeaways you won't want to miss:


📡 Uncover how technology is reshaping media consumption and enabling interactive storytelling. 


Mike and Nic deep dive into how to craft immersive campaigns that truly engage your audience. Nic talks about how “brands should be looking at this as an always-on, persistent opportunity to engage those fans and those users to tap into that Gen Z and Gen A audience.”


👥 Understand the shifting preferences of today's consumers and how immersive experiences build lasting connections. 


As Mike explains, 'The audiences aren't looking for just a quick fix, something to pop into for one experience and then walk away.' Learn the insight on the power of digital ownership and community-building for ongoing engagement and loyalty.


🔮 Explore the integration of new technologies into marketing strategies. 


Learn from Nic’s advice to agencies & brands on how to leverage these advancements to create impactful campaigns that leave a memorable impression -"track technology, listen to it, try to really understand it, ask the questions."


Chapters Include:

  1. Nic’s Career Journey.
  2. Shift in media consumption.
  3. Engagement and technology.
  4. Challenges with traditional advertising.
  5. Evolution of engagement in the digital era.
  6. Interactivity and engagement in advertising campaigns.
  7. Creating meaningful touch-points with younger generations.
  8. The future of immersive technology.
  9. Building social communities in digital platforms.
  10. Technology's impact on media planning and creativity.
  11. Advice for agencies & marketeers.

Hosted on Acast. See acast.com/privacy for more information.

]]> Creative Connections: Uniting Brands and Audiences through Authentic Experiences Creative Connections: Uniting Brands and Audiences through Authentic Experiences Wed, 16 Aug 2023 13:00:50 GMT 51:25 64dcbb6328e37400100eccfc false 64dcbb6328e37400100eccfc 63f3cfb6bd9c3d00105b05da full 15 Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with consumers through the use of technology and innovation.


🎶 From the dance floor to digital: Discover how Desperados has mastered the art of engaging with Gen Y & Z through merging tech, innovation & unforgettable experiences.


🌐 Beyond borders: Learn how data-driven innovation and community spirit propel Desperados to shine across diverse markets.


🌟Don't miss out and dive into a world of experiential magic with The Heineken Company; Desperados! 


Chapters include:


  1. Bianca Cioti's Journey
  2. Connecting with Consumers and Pushing Innovation
  3. The Pandemic Effect
  4. Adding Technology to Enhance Experiences
  5. Building Trust and Meaningful Connection
  6. Pivoting from Audiences to Building Communities
  7. Creating Engagement through Digital
  8. Embracing Technology for Two-Way Communication
  9. The Future of Data Ownership
  10. Driving Consumer Connections Forward



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with consumers through the use of technology and innovation.


🎶 From the dance floor to digital: Discover how Desperados has mastered the art of engaging with Gen Y & Z through merging tech, innovation & unforgettable experiences.


🌐 Beyond borders: Learn how data-driven innovation and community spirit propel Desperados to shine across diverse markets.


🌟Don't miss out and dive into a world of experiential magic with The Heineken Company; Desperados! 


Chapters include:


  1. Bianca Cioti's Journey
  2. Connecting with Consumers and Pushing Innovation
  3. The Pandemic Effect
  4. Adding Technology to Enhance Experiences
  5. Building Trust and Meaningful Connection
  6. Pivoting from Audiences to Building Communities
  7. Creating Engagement through Digital
  8. Embracing Technology for Two-Way Communication
  9. The Future of Data Ownership
  10. Driving Consumer Connections Forward



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Power Play: Gaming, Brands, and the Future of Engagement The Power Play: Gaming, Brands, and the Future of Engagement Wed, 19 Jul 2023 09:24:34 GMT 43:16 64b7aa68e0e7180011e3c3a1 false 64b7aa68e0e7180011e3c3a1 63f3cfb6bd9c3d00105b05da full 14 Embracing Gaming's Extraordinary Interactivity and its Diverse Gaming Ecosystems.


Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard, and our CEO & Host, Mike White dive into the immersive world of gaming, breaking its stereotypes, and unleashing the storytelling potential.


🌟In the latest episode, you'll discover: 


🎧 The importance of dispelling stereotypes and emphasizing the significance of understanding gaming as a medium. 

🎯 How gaming creates fandom and community, along with the unique opportunities it presents for brands. 

🌐 The endless possibilities for brands in this evolving industry, ranging from mobile gaming accessibility to transmedia collaborations.


Chapters include:


  1. Claire Nance's journey
  2. Stereotypes about Gaming
  3. Gaming's Unique Engagement and Community Building
  4. The Significance of IP and its Value for Brands
  5. The Trend of Transmedia and its Impact
  6. The Importance of Collaboration in Successful Integrations
  7. The Focus on Player Experience in Brand Partnerships
  8. Brand Opportunities in the Gaming Industry
  9. Sense of Achievement in Gaming
  10. Different Types of Entertainment the Gaming Industry provides



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Embracing Gaming's Extraordinary Interactivity and its Diverse Gaming Ecosystems.


Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard, and our CEO & Host, Mike White dive into the immersive world of gaming, breaking its stereotypes, and unleashing the storytelling potential.


🌟In the latest episode, you'll discover: 


🎧 The importance of dispelling stereotypes and emphasizing the significance of understanding gaming as a medium. 

🎯 How gaming creates fandom and community, along with the unique opportunities it presents for brands. 

🌐 The endless possibilities for brands in this evolving industry, ranging from mobile gaming accessibility to transmedia collaborations.


Chapters include:


  1. Claire Nance's journey
  2. Stereotypes about Gaming
  3. Gaming's Unique Engagement and Community Building
  4. The Significance of IP and its Value for Brands
  5. The Trend of Transmedia and its Impact
  6. The Importance of Collaboration in Successful Integrations
  7. The Focus on Player Experience in Brand Partnerships
  8. Brand Opportunities in the Gaming Industry
  9. Sense of Achievement in Gaming
  10. Different Types of Entertainment the Gaming Industry provides



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The Koto Way: Exploring the Power of Brand Building and the COO's Role in Global Success]]> Thu, 22 Jun 2023 07:00:00 GMT 58:05 6492cd1740bbdd0011527181 false 6492cd1740bbdd0011527181 63f3cfb6bd9c3d00105b05da full 13 Breaking Barriers as a Non-Creative Female in a Male-Dominated Field.


Caroline Matthews, COO & Founder of KOTO studio talks about the power of becoming a fearless changemaker in the dynamic world of branding.



Here’s what you’ll learn:


🚀 New insights on team alignment, overcoming challenges, and the power of vulnerability in the branding industry. 


🌱 The secrets behind Koto's global success: collaboration, feedback-driven culture, and continuous learning. 


🔥 The importance of effective communication, authenticity, and embracing change in the branding industry.


Chapters Include:


  1. Caroline’s Intro
  2. Evolving Role as a COO and Female Partner in a Male-Dominated Industry
  3. Balancing big-picture and micro-level tasks
  4. Dealing with impostor syndrome and evolving roles
  5. Managing growth and building foundations for success
  6. Finding inspiration and mentors
  7. Koto's successful expansion strategy
  8. The Challenge of Budgeting in Brand Building
  9. The Importance of Understanding the Whole Spectrum of Brand Building
  10. The Power of Autonomy and Collaboration in Brand Building


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.



Hosted on Acast. See acast.com/privacy for more information.

]]> Breaking Barriers as a Non-Creative Female in a Male-Dominated Field.


Caroline Matthews, COO & Founder of KOTO studio talks about the power of becoming a fearless changemaker in the dynamic world of branding.



Here’s what you’ll learn:


🚀 New insights on team alignment, overcoming challenges, and the power of vulnerability in the branding industry. 


🌱 The secrets behind Koto's global success: collaboration, feedback-driven culture, and continuous learning. 


🔥 The importance of effective communication, authenticity, and embracing change in the branding industry.


Chapters Include:


  1. Caroline’s Intro
  2. Evolving Role as a COO and Female Partner in a Male-Dominated Industry
  3. Balancing big-picture and micro-level tasks
  4. Dealing with impostor syndrome and evolving roles
  5. Managing growth and building foundations for success
  6. Finding inspiration and mentors
  7. Koto's successful expansion strategy
  8. The Challenge of Budgeting in Brand Building
  9. The Importance of Understanding the Whole Spectrum of Brand Building
  10. The Power of Autonomy and Collaboration in Brand Building


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.



Hosted on Acast. See acast.com/privacy for more information.

]]> Join the Creative Movement: Build Brands and Make a Positive Impact on the World. Join the Creative Movement: Build Brands and Make a Positive Impact on the World. Wed, 17 May 2023 14:00:00 GMT 40:43 6463f3351595ad001185310b false https://shows.acast.com/fresh-takes-lively-podcast/episodes/6463f3351595ad001185310b 6463f3351595ad001185310b 63f3cfb6bd9c3d00105b05da full 12 Building brands with real impact. What really matters?


Lively’s Mike White meets Felipe Ambra, Global VP at Corona, to explore how to balance sustainable projects with entertainment initiatives and learn the importance of consistency in brand building.


Key highlights include:


  • Corona’s secret sauce to success in brand building 
  • Tips on becoming a lifestyle brand that rather than just beer offering
  • How AB-InBev’s supportive work culture made a huge difference in cultivating positive brand building


Chapters:


  • Felipe Ambra’s Introduction 
  • Journey of Corona from beer to lifestyle brand
  • Importance of mental and physical disconnection in Corona's marketing approach
  • Consistency and freshness in brand building
  • Balancing global consistency and local nuances
  • Corona Studios: From product-led advertisement to purpose-driven entertainment
  • The Secret Sauce of Brand Building
  • Marketing Transformation Process
  • Sustainability as a Key Factor in Campaigns



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.




Hosted on Acast. See acast.com/privacy for more information.

]]> Building brands with real impact. What really matters?


Lively’s Mike White meets Felipe Ambra, Global VP at Corona, to explore how to balance sustainable projects with entertainment initiatives and learn the importance of consistency in brand building.


Key highlights include:


  • Corona’s secret sauce to success in brand building 
  • Tips on becoming a lifestyle brand that rather than just beer offering
  • How AB-InBev’s supportive work culture made a huge difference in cultivating positive brand building


Chapters:


  • Felipe Ambra’s Introduction 
  • Journey of Corona from beer to lifestyle brand
  • Importance of mental and physical disconnection in Corona's marketing approach
  • Consistency and freshness in brand building
  • Balancing global consistency and local nuances
  • Corona Studios: From product-led advertisement to purpose-driven entertainment
  • The Secret Sauce of Brand Building
  • Marketing Transformation Process
  • Sustainability as a Key Factor in Campaigns



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.




Hosted on Acast. See acast.com/privacy for more information.

]]> Transformative Lateral Ways of Thinking About Business, DEI and Personal Development. Transformative Lateral Ways of Thinking About Business, DEI and Personal Development. Wed, 03 May 2023 15:51:17 GMT 1:20:44 645281e4cba1b400113bc86b false 645281e4cba1b400113bc86b 63f3cfb6bd9c3d00105b05da transformative-lateral-ways-of-thinking-about-business-dei-a full 11 Leading with Purpose: How to Harness the Power of DE&I and Personal Development for Business Transformation. Elle McCarthy, Executive Marketing & Strategy Leader shares her experience from EA, Ford & BBDO.


Learn how to champion brand transformation, and how inclusive leadership can transform your business and retain top talent with Elle McCarthy, Executive Marketing & Strategy Leader and Lively CEO, Host Mike White.


What else you can learn from the episode?


✨ The power of pragmatism: how to make real change happen.

✨ Leadership highlights how to turn passion into a positive impact. 

✨ Telling your story: tips and tricks for effective brand messaging


Chapters include:


  • Importance of Psychological Safety in the Workplace
  • Creating a High-Trust Environment as a Leader
  • Staying Committed to Driving Change in Corporate Business
  • Transforming Virgin Media Marketing
  • Cheating the Market with Virgin Red Hot
  • Visualizing Technology with Humor
  • Brand Transformation and Cultural Shift
  • Global vs Local Flexibility in Branding
  • Brand Transformation at EA Sports
  • The Power Shift to Creators in Brand Building
  • Advice for yYung Marketers and Personal Legacy


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.






Hosted on Acast. See acast.com/privacy for more information.

]]> Leading with Purpose: How to Harness the Power of DE&I and Personal Development for Business Transformation. Elle McCarthy, Executive Marketing & Strategy Leader shares her experience from EA, Ford & BBDO.


Learn how to champion brand transformation, and how inclusive leadership can transform your business and retain top talent with Elle McCarthy, Executive Marketing & Strategy Leader and Lively CEO, Host Mike White.


What else you can learn from the episode?


✨ The power of pragmatism: how to make real change happen.

✨ Leadership highlights how to turn passion into a positive impact. 

✨ Telling your story: tips and tricks for effective brand messaging


Chapters include:


  • Importance of Psychological Safety in the Workplace
  • Creating a High-Trust Environment as a Leader
  • Staying Committed to Driving Change in Corporate Business
  • Transforming Virgin Media Marketing
  • Cheating the Market with Virgin Red Hot
  • Visualizing Technology with Humor
  • Brand Transformation and Cultural Shift
  • Global vs Local Flexibility in Branding
  • Brand Transformation at EA Sports
  • The Power Shift to Creators in Brand Building
  • Advice for yYung Marketers and Personal Legacy


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.






Hosted on Acast. See acast.com/privacy for more information.

]]> The Intersection Between Technology and Law The Intersection Between Technology and Law Wed, 19 Apr 2023 12:30:49 GMT 44:56 643fb2fe425b310011de65ac false 643fb2fe425b310011de65ac 63f3cfb6bd9c3d00105b05da the-intersection-between-technology-and-law full 10 Learn from Jeremy S. Goldman, Partner and Co-Chair at Frankfurt Kurnit Klein & Selz & Mike White, Lively CEO as they discuss the challenges and opportunities that come with the rapid development of technology and its impact on the legal industry.


In this episode, you'll learn


📎The legal implications of AI in the creative industry and what it means for businesses and individuals.


🌐How blockchain technology could revolutionize the way we use social media and the impact it could have on user privacy.


⛑️Tips on how to stay safe in the technology and entertainment industries and how to navigate potential legal issues.


Chapters include:



  • Jeremy's Journey
  • Impact of Recent Events and the Future of Technology
  • The Promise of Technology
  • Community Building via Digital Worlds
  • The Impact of WEB3 on Social Media
  • The Most Important Internet Law
  • Concerns and Legal Implications of AI
  • Data in Technology and Entertainment
  • Leveraging Technology for Success
  • How Content is the Key to Business Growth



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.


Hosted on Acast. See acast.com/privacy for more information.

]]> Learn from Jeremy S. Goldman, Partner and Co-Chair at Frankfurt Kurnit Klein & Selz & Mike White, Lively CEO as they discuss the challenges and opportunities that come with the rapid development of technology and its impact on the legal industry.


In this episode, you'll learn


📎The legal implications of AI in the creative industry and what it means for businesses and individuals.


🌐How blockchain technology could revolutionize the way we use social media and the impact it could have on user privacy.


⛑️Tips on how to stay safe in the technology and entertainment industries and how to navigate potential legal issues.


Chapters include:



  • Jeremy's Journey
  • Impact of Recent Events and the Future of Technology
  • The Promise of Technology
  • Community Building via Digital Worlds
  • The Impact of WEB3 on Social Media
  • The Most Important Internet Law
  • Concerns and Legal Implications of AI
  • Data in Technology and Entertainment
  • Leveraging Technology for Success
  • How Content is the Key to Business Growth



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.


Hosted on Acast. See acast.com/privacy for more information.

]]> From Words to Actions: Strategies for Turning Diversity and Inclusion Policies into Reality. From Words to Actions: Strategies for Turning Diversity and Inclusion Policies into Reality. Wed, 05 Apr 2023 20:49:11 GMT 50:23 642dc66c5f80b20011041627 false 642dc66c5f80b20011041627 63f3cfb6bd9c3d00105b05da full 9 Diversity, Equity, and Inclusion in the Workplace. From Strategy to Reality.


Learn from this episode with Visha Kudhail, Marketing Leader, and Mike White why championing diversity in work culture, and in marketing campaigns and programmes is a key to success.


 In this episode, you will learn:


🌟 How do you drive collaboration and partnership in your teams?


🌟 How can leaders top-down ensure they advocate for women and elevate their voices?


🌟 How can we ensure positive changes in diversity and inclusion become a trend rather than just a fad in the marketing industry?


Chapters include:


  • Visha's Incredible Journey
  • Bleeding-edge vs. Traditional Marketing
  • Distinguishing Fads vs Trends 
  • The Tools for Effective Campaigns
  • Collaboration is Key
  • Women in Leadership
  • Making a Lasting Impact
  • Platform Priorities
  • The Future of Marketing
  • Lessons from the top



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Diversity, Equity, and Inclusion in the Workplace. From Strategy to Reality.


Learn from this episode with Visha Kudhail, Marketing Leader, and Mike White why championing diversity in work culture, and in marketing campaigns and programmes is a key to success.


 In this episode, you will learn:


🌟 How do you drive collaboration and partnership in your teams?


🌟 How can leaders top-down ensure they advocate for women and elevate their voices?


🌟 How can we ensure positive changes in diversity and inclusion become a trend rather than just a fad in the marketing industry?


Chapters include:


  • Visha's Incredible Journey
  • Bleeding-edge vs. Traditional Marketing
  • Distinguishing Fads vs Trends 
  • The Tools for Effective Campaigns
  • Collaboration is Key
  • Women in Leadership
  • Making a Lasting Impact
  • Platform Priorities
  • The Future of Marketing
  • Lessons from the top



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Relationship Between Humans and Technology The Relationship Between Humans and Technology Wed, 22 Mar 2023 16:45:38 GMT 55:59 641b2ecf46c56b00110d0bd7 false 641b2ecf46c56b00110d0bd7 63f3cfb6bd9c3d00105b05da Feeling Closer or Farther Away From Our Humanity? full 8 Join us in the Hitchhiker's Guide to the Internet with Dr. Aleks Krotoski and Mike White and learn how humans interact with technology.


Answering BIG questions like:


🌟 Why ignoring the human element when developing new technology is a recipe for failure.


🌟 Is WEB3 just a pipe dream without constraints?


🌟 What’s the REAL impact of technology on our lives and interactions with each other?


Chapters Include:


  • Alex's background and experience
  • The concept of the metaverse and its evolution
  • Differences in Experiences in Metaverses
  • Determining Trends vs. Fads in Technology
  • Participation vs. Colonization in Online Communities
  • Building Reputations with Relationships
  • The Importance of Understanding "Why"
  • The Future of Web Three Technology
  • The Importance of Focusing on People in Technology
  • Advice for Businesses Looking to Use Technology and Creativity in Marketing
  • The Ethics of AI and the Need for Transparency in Decision-Making
  • Silicon Valley's interest in longevity research
  • Concerns with the urgency of longevity research


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Join us in the Hitchhiker's Guide to the Internet with Dr. Aleks Krotoski and Mike White and learn how humans interact with technology.


Answering BIG questions like:


🌟 Why ignoring the human element when developing new technology is a recipe for failure.


🌟 Is WEB3 just a pipe dream without constraints?


🌟 What’s the REAL impact of technology on our lives and interactions with each other?


Chapters Include:


  • Alex's background and experience
  • The concept of the metaverse and its evolution
  • Differences in Experiences in Metaverses
  • Determining Trends vs. Fads in Technology
  • Participation vs. Colonization in Online Communities
  • Building Reputations with Relationships
  • The Importance of Understanding "Why"
  • The Future of Web Three Technology
  • The Importance of Focusing on People in Technology
  • Advice for Businesses Looking to Use Technology and Creativity in Marketing
  • The Ethics of AI and the Need for Transparency in Decision-Making
  • Silicon Valley's interest in longevity research
  • Concerns with the urgency of longevity research


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Fuelling Positive Change: How Purpose-Driven Marketing Gives Brands an Advantage Fuelling Positive Change: How Purpose-Driven Marketing Gives Brands an Advantage Wed, 15 Mar 2023 10:14:20 GMT 39:58 64064e2d1cb2440011c10408 false 64064e2d1cb2440011c10408 63f3cfb6bd9c3d00105b05da full 7 When it comes to B2B and trade marketing, The Independent’s Beth Gordon believes it can be just as exciting as consumer marketing. Tune into her conversation with Mike where they talk about how to create change, stay true to your purpose, and get around brick walls. Anyone can be a changemaker. They’ve just gotta have faith.


Key topics discuss include:


💡How taking no for an answer can be the driving force for transformation


💡Why more brands need to step up to make a positive difference


💡Why brand purpose should be led by values rather than what people want to see


Chapters Include:


  • Beth’s Journey
  • Trade Marketing Vs Consumer Marketing
  • The Independent’s Change Maker
  • Brands Need to Make the Change Happen
  • The Need for Purpose in Marketing
  • The Independent's Campaign
  • Authenticity in line with Brand Identity 
  • Exciting Future of the Marketing Industry



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> When it comes to B2B and trade marketing, The Independent’s Beth Gordon believes it can be just as exciting as consumer marketing. Tune into her conversation with Mike where they talk about how to create change, stay true to your purpose, and get around brick walls. Anyone can be a changemaker. They’ve just gotta have faith.


Key topics discuss include:


💡How taking no for an answer can be the driving force for transformation


💡Why more brands need to step up to make a positive difference


💡Why brand purpose should be led by values rather than what people want to see


Chapters Include:


  • Beth’s Journey
  • Trade Marketing Vs Consumer Marketing
  • The Independent’s Change Maker
  • Brands Need to Make the Change Happen
  • The Need for Purpose in Marketing
  • The Independent's Campaign
  • Authenticity in line with Brand Identity 
  • Exciting Future of the Marketing Industry



About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Technology is Transformative. But Does it Compromise or Complement Creativity? Technology is Transformative. But Does it Compromise or Complement Creativity? Wed, 15 Mar 2023 10:14:10 GMT 51:29 64064cc254937500118ee39b false 64064cc254937500118ee39b 63f3cfb6bd9c3d00105b05da Edd Atcheson, Head of Transformation and Innovation EMEA, Adobe chats about embracing creativity and the journey of transformation. full 6 Join your host Mike White and Edd Atcheson, Head of Transformation and Innovation EMEA at Adobe, as they explore how to embrace creativity in a rapidly progressing world.


In this episode you'll find out:


💡Learn how to overcome the challenges of shifting company culture 


💡Discover why trust, empathy and data play a crucial role in creating   memorable experiences


💡What is a RRR framework and how can it transform your brand?


💡Good vs great management - how to nail it


💡Why our creativity is stifled as we grow older


💡How we can harness the power of technology to allow us to engage with our audience and create content like never before


Chapters include:


  • Edd’s Introduction
  • Driving Digital Transformation
  • Five User Behavior Metrics
  • The Need For Creativity
  • Good Management Kills Innovation
  • Unlock Your Creative Potential
  • Adobe Company Journey
  • How Ai Is Empowering Creators
  • Content Authenticity Initiative 
  • The Art of Transformation


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Join your host Mike White and Edd Atcheson, Head of Transformation and Innovation EMEA at Adobe, as they explore how to embrace creativity in a rapidly progressing world.


In this episode you'll find out:


💡Learn how to overcome the challenges of shifting company culture 


💡Discover why trust, empathy and data play a crucial role in creating   memorable experiences


💡What is a RRR framework and how can it transform your brand?


💡Good vs great management - how to nail it


💡Why our creativity is stifled as we grow older


💡How we can harness the power of technology to allow us to engage with our audience and create content like never before


Chapters include:


  • Edd’s Introduction
  • Driving Digital Transformation
  • Five User Behavior Metrics
  • The Need For Creativity
  • Good Management Kills Innovation
  • Unlock Your Creative Potential
  • Adobe Company Journey
  • How Ai Is Empowering Creators
  • Content Authenticity Initiative 
  • The Art of Transformation


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Technology and Creativity. Possibly the Most Innovative Collaboration of All Time? Technology and Creativity. Possibly the Most Innovative Collaboration of All Time? Wed, 15 Mar 2023 10:14:01 GMT 35:03 64064ad69ade8700119a8193 false 64064ad69ade8700119a8193 63f3cfb6bd9c3d00105b05da full 5 Mike is joined by Chris Garbutt, President at Virtue and Chief Creative Officer at VICE Media Group, to talk about how creativity is the key to a future-focused brand.


They also discuss: 


📲How technology influences the creative process 


🇺🇦Insight into the award-winning Back-Up Ukraine project


🔮How to make your brand future-proof 


👫How to appeal to a younger audience 


Chapters include:


  • Chris’s Intro
  • Backup Ukraine case study
  • Creative Directors: technology and creativity
  • How to build a future-proof brand
  • Connecting with youth culture
  • The power of virtual reality
  • Coca Cola case study
  • Between two worlds 
  • What value exchanges do brands need to offer?
  • The key to the future


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Mike is joined by Chris Garbutt, President at Virtue and Chief Creative Officer at VICE Media Group, to talk about how creativity is the key to a future-focused brand.


They also discuss: 


📲How technology influences the creative process 


🇺🇦Insight into the award-winning Back-Up Ukraine project


🔮How to make your brand future-proof 


👫How to appeal to a younger audience 


Chapters include:


  • Chris’s Intro
  • Backup Ukraine case study
  • Creative Directors: technology and creativity
  • How to build a future-proof brand
  • Connecting with youth culture
  • The power of virtual reality
  • Coca Cola case study
  • Between two worlds 
  • What value exchanges do brands need to offer?
  • The key to the future


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Art of Moving People Through an Authentic Brand The Art of Moving People Through an Authentic Brand Wed, 15 Mar 2023 10:13:50 GMT 38:53 64064a21c5ea8c0011c2beb0 false 64064a21c5ea8c0011c2beb0 63f3cfb6bd9c3d00105b05da full 4 Lively’s Mike White meets Rania Robinson, CEO & Partner at Quiet Storm, to explore how purposeful brands have the power to make meaningful emotional connections.


Learn more from this episode:


💡Why the meaning of “purpose-driven marketing” is being hijacked and how can we get it right? 


The importance of standing for something and meaning something to people beyond your products and services is what will make your brand a real differentiator. 


💡How can diversity drive innovation in your company?


Businesses can't ignore the importance of diversity anymore, it's not just about doing what's right and fair, it's about it's good for your business. 


💡Why being risk-aware during downturns is not a long-term solution?


It's a bigger risk to not invest and disrupt than it is to just play it safe, remember to stay true to your brand missions and its purpose in a downturn.


Chapters include:


  • Rania’s Career 
  • The Changing Face of Marketing
  • Why Purpose Has Become Misunderstood
  • The Fight For Diversity
  • The Need For Diversity In Creative Industries
  • Quantum Economics: The Emotional World
  • Future Of Advertising
  • The Rally Call for Agencies In 2023


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Lively’s Mike White meets Rania Robinson, CEO & Partner at Quiet Storm, to explore how purposeful brands have the power to make meaningful emotional connections.


Learn more from this episode:


💡Why the meaning of “purpose-driven marketing” is being hijacked and how can we get it right? 


The importance of standing for something and meaning something to people beyond your products and services is what will make your brand a real differentiator. 


💡How can diversity drive innovation in your company?


Businesses can't ignore the importance of diversity anymore, it's not just about doing what's right and fair, it's about it's good for your business. 


💡Why being risk-aware during downturns is not a long-term solution?


It's a bigger risk to not invest and disrupt than it is to just play it safe, remember to stay true to your brand missions and its purpose in a downturn.


Chapters include:


  • Rania’s Career 
  • The Changing Face of Marketing
  • Why Purpose Has Become Misunderstood
  • The Fight For Diversity
  • The Need For Diversity In Creative Industries
  • Quantum Economics: The Emotional World
  • Future Of Advertising
  • The Rally Call for Agencies In 2023


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Making Sense of the Metaverse Making Sense of the Metaverse Wed, 15 Mar 2023 10:13:40 GMT 36:40 64064996c5ea8c0011c2a368 false 64064996c5ea8c0011c2a368 63f3cfb6bd9c3d00105b05da full 3 Hear from Mike Ray, Head of Business & Strategy, Unity Technologies, and Lively’s Mike White, who question how the world of experiences has been turned on its head through streaming platforms and other technological developments.


Answering the questions like:


💡How can you create long-lasting experiences through emotional connection?


💡What’s the hype around the real-time economy and the democratization of creation?


💡How can technology support you with creating your own experiences?


Chapters include:


  • Unity Beginnings
  • Virtual Worlds Debate 
  • Gaming Possibilities
  • Democratizing Creation
  • Digital Participation
  • Real-time Economy
  • The Power of Choice
  • Emotional Connection
  • Future Predictions in the Technology Landscape


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Hear from Mike Ray, Head of Business & Strategy, Unity Technologies, and Lively’s Mike White, who question how the world of experiences has been turned on its head through streaming platforms and other technological developments.


Answering the questions like:


💡How can you create long-lasting experiences through emotional connection?


💡What’s the hype around the real-time economy and the democratization of creation?


💡How can technology support you with creating your own experiences?


Chapters include:


  • Unity Beginnings
  • Virtual Worlds Debate 
  • Gaming Possibilities
  • Democratizing Creation
  • Digital Participation
  • Real-time Economy
  • The Power of Choice
  • Emotional Connection
  • Future Predictions in the Technology Landscape


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Connecting Numbers with People Connecting Numbers with People Wed, 15 Mar 2023 10:13:28 GMT 41:57 6406490f1d175d00116ce28b false 6406490f1d175d00116ce28b 63f3cfb6bd9c3d00105b05da Jason Carmel, Global Lead, Creative Data at Wunderman Thompson talks about how real data means real people and why marketing needs to be more human. full 2 Our very own Mike White talks to Jason Carmel, Global Lead, Creative Data at Wunderman Thompson to find out how easy is it to humanise data?


Answering big Q’s like:


💡The balance between creativity and data


💡What are the biggest data challenges


💡How can data drive a real connection between the brand and your audience.


💡What’s the promise of data?


💡Does data drive the creative process?


💡How speaking in colour through data and AI is possible?


Chapters include:


  1. The Promise of Data
  2. Speaking in Colour Campaign
  3. Importance of Balance
  4. Data & Creative Process
  5. Where Does Data Belong?
  6. Explaining Data Right
  7. Data Team Structure
  8. Right Place for Right Audience
  9. Making Data Human
  10. Putting Audience First


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Our very own Mike White talks to Jason Carmel, Global Lead, Creative Data at Wunderman Thompson to find out how easy is it to humanise data?


Answering big Q’s like:


💡The balance between creativity and data


💡What are the biggest data challenges


💡How can data drive a real connection between the brand and your audience.


💡What’s the promise of data?


💡Does data drive the creative process?


💡How speaking in colour through data and AI is possible?


Chapters include:


  1. The Promise of Data
  2. Speaking in Colour Campaign
  3. Importance of Balance
  4. Data & Creative Process
  5. Where Does Data Belong?
  6. Explaining Data Right
  7. Data Team Structure
  8. Right Place for Right Audience
  9. Making Data Human
  10. Putting Audience First


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> Harnessing Technology to Build a Better Brand Harnessing Technology to Build a Better Brand Tue, 07 Mar 2023 22:14:12 GMT 42:28 6406476cfb69bb0011213e74 false 6406476cfb69bb0011213e74 63f3cfb6bd9c3d00105b05da full 1 In this episode, Mike unravels these exciting topics with Victor Murthy, Pernod Ricard’s Marketing Transformation Manager. Connections count. Technology fuels creativity. And when the virtual and real worlds collide, anything is possible.


Learn more from this episode:


💡 How does technology impact culture?


💡 Which brands are leading the way in innovative marketing?


💡 The balance between physical and digital experiences: where's the sweet spot?


💡 Why it's important to focus on the future, and when should your brand get involved?


💡 How will the creative process evolve over the coming years?


Chapters include:


  • Understanding Audience Needs
  • Creativity and ROI
  • Data is Currency
  • Consumer Insights
  • Ruavieja Campaign
  • The Human Side of Data
  • From Reach to Connection
  • Technology Enables Creativity
  • Jameson Irish Whiskey Campaign
  • Value of Home


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


Follow us for more insight and inspiration:



Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Mike unravels these exciting topics with Victor Murthy, Pernod Ricard’s Marketing Transformation Manager. Connections count. Technology fuels creativity. And when the virtual and real worlds collide, anything is possible.


Learn more from this episode:


💡 How does technology impact culture?


💡 Which brands are leading the way in innovative marketing?


💡 The balance between physical and digital experiences: where's the sweet spot?


💡 Why it's important to focus on the future, and when should your brand get involved?


💡 How will the creative process evolve over the coming years?


Chapters include:


  • Understanding Audience Needs
  • Creativity and ROI
  • Data is Currency
  • Consumer Insights
  • Ruavieja Campaign
  • The Human Side of Data
  • From Reach to Connection
  • Technology Enables Creativity
  • Jameson Irish Whiskey Campaign
  • Value of Home


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


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Partners:


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