60 acast.com The Undiscovered Metric https://feeds.acast.com/public/shows/the-undiscovered-metric-hosted-by-adverity en Adverity Marketing, Tech,Data, Data insights, Marketing analytics,Martech,Adtech, Social Media,Analytics Adverity The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.




https://hubs.la/Q01G3fW50

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]]> The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.




https://hubs.la/Q01G3fW50

Hosted on Acast. See acast.com/privacy for more information.

]]> false Adverity info+63f77a660a0d2300116fc9f3@mg-eu.acast.com 63f77a660a0d2300116fc9f3 the-undiscovered-metric-hosted-by-adverity episodic https://assets.pippa.io/shows/63f77a660a0d2300116fc9f3/1737559215806-35d63527-fc41-487e-a6f5-6d690aa1f673.jpeg https://feeds.acast.com/public/shows/the-undiscovered-metric-hosted-by-adverity The Undiscovered Metric The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi Wed, 12 Nov 2025 10:48:26 GMT 22:18 691465fac1ed8717c53983af false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/691465fac1ed8717c53983af 691465fac1ed8717c53983af 63f77a660a0d2300116fc9f3 full 3 10

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]]> The Undiscovered Metric - S3 E09 - The Art and Science of Marketing Creativity, LABOV The Undiscovered Metric - S3 E09 - The Art and Science of Marketing Creativity, LABOV Tue, 30 Sep 2025 13:18:09 GMT 21:00 68dbd7add5c8a1f9b3e7bce2 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/68dbd7add5c8a1f9b3e7bce2 68dbd7add5c8a1f9b3e7bce2 63f77a660a0d2300116fc9f3 full 3 9

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]]>

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]]> The Undiscovered Metric - S3 E08 - How To Build Data Pipelines for Scale, HYDROGRID The Undiscovered Metric - S3 E08 - How To Build Data Pipelines for Scale, HYDROGRID Thu, 28 Aug 2025 13:40:41 GMT 21:26 68b05c592dd519b5b473ba16 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/68b05c592dd519b5b473ba16 68b05c592dd519b5b473ba16 63f77a660a0d2300116fc9f3 In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights. full 3 8 In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights.



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]]> In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights.



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]]> The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media Mon, 28 Jul 2025 04:00:00 GMT 17:36 688395122a38d6f5cba9ef21 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/688395122a38d6f5cba9ef21 688395122a38d6f5cba9ef21 63f77a660a0d2300116fc9f3 In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled. full 3 7

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]]> The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands Mon, 23 Jun 2025 13:59:31 GMT 25:02 68595dc48bc1d32b98d8b316 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/68595dc48bc1d32b98d8b316 68595dc48bc1d32b98d8b316 63f77a660a0d2300116fc9f3 In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), who joined The Undiscovered Metric shares how AI is really being used in large-scale marketing operations. full 3 6

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]]> The Undiscovered Metric - S3 E05 - MMM in a Fragmented Landscape, Gain Theory The Undiscovered Metric - S3 E05 - MMM in a Fragmented Landscape, Gain Theory Thu, 22 May 2025 14:23:55 GMT 24:05 682f337bfc865cdd04903820 false https://www.adverity.com/resources/the-undiscovered-metric-podcast 682f337bfc865cdd04903820 63f77a660a0d2300116fc9f3 In this episode, Jonathan Sweeney, the Senior Director of Data at Gain Theory, joins host Mark Debenham in the Undiscovered Metric. full 3 5 As data privacy rules tighten and attribution becomes harder to trust, MMM is gaining fresh relevance as a strategic tool for understanding what’s really driving performance. To make it work, marketers need more than just a model. They need alignment, accessibility, and strong data foundations.


Jonathan Sweeney is the Senior Director of Data at Gain Theory, a marketing effectiveness consultancy that’s been pioneering MMM since the 1970s. In this episode of The Undiscovered Metric, he joins host Mark Debenham to explore how MMM is being applied today, how MMM complements attribution, and what marketers need to do behind the scenes to get real insight.

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]]> As data privacy rules tighten and attribution becomes harder to trust, MMM is gaining fresh relevance as a strategic tool for understanding what’s really driving performance. To make it work, marketers need more than just a model. They need alignment, accessibility, and strong data foundations.


Jonathan Sweeney is the Senior Director of Data at Gain Theory, a marketing effectiveness consultancy that’s been pioneering MMM since the 1970s. In this episode of The Undiscovered Metric, he joins host Mark Debenham to explore how MMM is being applied today, how MMM complements attribution, and what marketers need to do behind the scenes to get real insight.

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]]> The Undiscovered Metric - S3 E04 - Data Democratization Without the Chaos, Dreamdata The Undiscovered Metric - S3 E04 - Data Democratization Without the Chaos, Dreamdata Wed, 23 Apr 2025 13:00:00 GMT 17:14 6807ed8ab4bd8e2b6212ad8b false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6807ed8ab4bd8e2b6212ad8b 6807ed8ab4bd8e2b6212ad8b 63f77a660a0d2300116fc9f3 In this episode, Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B. full 3 4 Marketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards.


Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and how marketers can make it work across departments, not just within their own teams.



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]]> Marketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards.


Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and how marketers can make it work across departments, not just within their own teams.



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]]> The Undiscovered Metric - S3 E03 - Scaling Marketing Ops on Solid Data Foundations, Riverside.fm The Undiscovered Metric - S3 E03 - Scaling Marketing Ops on Solid Data Foundations, Riverside.fm Thu, 27 Mar 2025 20:15:59 GMT 27:33 67e5b1ff3cc004e4535d1094 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/67e5b1ff3cc004e4535d1094 67e5b1ff3cc004e4535d1094 63f77a660a0d2300116fc9f3 In this episode of The Undiscovered Metric, Diana Gonzalez, Director of Revenue Operations at Riverside, joins us for a conversation to lay out why strong data foundations are critical and what marketers can do to get them right. full 3 3 Marketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable. 


Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The Undiscovered Metric, she laid out why strong data foundations are critical and what marketers can do to get them right.



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]]> Marketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable. 


Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The Undiscovered Metric, she laid out why strong data foundations are critical and what marketers can do to get them right.



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]]> The Undiscovered Metric S3 - Ep02 - Scaling Marketing and Data Operations -David von Hilchen, Stackadapt The Undiscovered Metric S3 - Ep02 - Scaling Marketing and Data Operations -David von Hilchen, Stackadapt Tue, 18 Feb 2025 15:11:22 GMT 17:45 67b4a31ad24f7fcce80bfeec false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/67b4a31ad24f7fcce80bfeec 67b4a31ad24f7fcce80bfeec 63f77a660a0d2300116fc9f3 full 3 2 Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand. 


In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below.



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]]> Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand. 


In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below.



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]]> The Undiscovered Metric S3 - Ep01 - Retail Media - Sarah Mansfield, Stackadapt The Undiscovered Metric S3 - Ep01 - Retail Media - Sarah Mansfield, Stackadapt Tue, 18 Feb 2025 15:10:25 GMT 17:02 678ffdacc4926bdc796160e5 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/678ffdacc4926bdc796160e5 678ffdacc4926bdc796160e5 63f77a660a0d2300116fc9f3 In our latest episode, Sarah Mansfield joins us to share her insights on why retail media is capturing so much attention and how brands can make the most of it. full 3 1 In this episode, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and now the founder of Barcarolle consultancy. With over a decade of experience driving innovation in media and marketing, Sarah shared her insights on why retail media is capturing so much attention and how brands can make the most of it.



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]]> In this episode, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and now the founder of Barcarolle consultancy. With over a decade of experience driving innovation in media and marketing, Sarah shared her insights on why retail media is capturing so much attention and how brands can make the most of it.



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]]> The Undiscovered Metric | 2024 Review - 8 Sources Marketers Should Be Paying Attention To in 2025 The Undiscovered Metric | 2024 Review - 8 Sources Marketers Should Be Paying Attention To in 2025 Tue, 10 Dec 2024 15:51:08 GMT 9:03 6758636c102e6d4448d7bc02 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6758636c102e6d4448d7bc02 6758636c102e6d4448d7bc02 63f77a660a0d2300116fc9f3 In this episode we breakdown of the eight sources marketing leaders recommend to help you stay informed and ahead in 2025. full 2 13 In this episode we breakdown of the eight sources marketing leaders recommend to help you stay informed and ahead in 2025.


From thought leaders and industry blogs to customer feedback and cross-industry ideas, their recommendations highlight the tools and connections that matter most.

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]]> In this episode we breakdown of the eight sources marketing leaders recommend to help you stay informed and ahead in 2025.


From thought leaders and industry blogs to customer feedback and cross-industry ideas, their recommendations highlight the tools and connections that matter most.

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]]> The Undiscovered Metric | 2024 Review - 6 Key Digital Marketing Metrics for 2025 The Undiscovered Metric | 2024 Review - 6 Key Digital Marketing Metrics for 2025 Thu, 05 Dec 2024 14:42:44 GMT 5:48 6751bbe4927df756c186ea4b false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6751bbe4927df756c186ea4b 6751bbe4927df756c186ea4b 63f77a660a0d2300116fc9f3 In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. full 2 12 Tracking the right metrics at every stage of the marketing funnel is essential for optimizing campaigns and driving growth. From initial engagement to incremental revenue, these metrics provide a clear roadmap for evaluating performance.

In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. Read on or watch our 2024 review episode below to find out what they had to say, and how these metrics stack up, from the top of the funnel to the bottom of the funnel.



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]]> Tracking the right metrics at every stage of the marketing funnel is essential for optimizing campaigns and driving growth. From initial engagement to incremental revenue, these metrics provide a clear roadmap for evaluating performance.

In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. Read on or watch our 2024 review episode below to find out what they had to say, and how these metrics stack up, from the top of the funnel to the bottom of the funnel.



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]]> The Undiscovered Metric S2 - Ep11 - Blending Data and Creativity - Mariama Kamanda, Barilla The Undiscovered Metric S2 - Ep11 - Blending Data and Creativity - Mariama Kamanda, Barilla Tue, 19 Nov 2024 15:39:47 GMT 20:36 673cb12dadfcb7c927174e76 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/673cb12dadfcb7c927174e76 673cb12dadfcb7c927174e76 63f77a660a0d2300116fc9f3 In this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data. full 2 11 In this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data.


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]]> In this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data.


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]]> The Undiscovered Metric S2 - Ep10 - Mastering Data Management - Landon Perry, Green Line Digital The Undiscovered Metric S2 - Ep10 - Mastering Data Management - Landon Perry, Green Line Digital Tue, 24 Sep 2024 14:01:04 GMT 25:05 66f2c5e3edf5e82f6049bba3 false https://www.adverity.com/resources/the-undiscovered-metric-podcast 66f2c5e3edf5e82f6049bba3 63f77a660a0d2300116fc9f3 In the latest episode of The Undiscovered Metric podcast, Jessica Cardonick, VP of Product Marketing at Adverity, sat down with Landon Perry, VP of Ad Measurement and Data Analytics at Green Line Digital. full 2 10

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]]> The Undiscovered Metric - S2E9 - Navigating the Complexities of Performance Marketing -Alex Sofronas The Undiscovered Metric - S2E9 - Navigating the Complexities of Performance Marketing -Alex Sofronas Tue, 10 Sep 2024 13:26:00 GMT 25:13 66e048e84baa7d10f16bf316 false https://www.adverity.com/resources/the-undiscovered-metric-podcast 66e048e84baa7d10f16bf316 63f77a660a0d2300116fc9f3 In this episode of The Undiscovered Metric, Rory Hope, Head of EN Growth at HubSpot, joins us to discuss the ever-evolving world of organic growth and how marketers can use data insights for more efficient campaign performance. full 2 9

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]]> The Undiscovered Metric - S2E8 - Navigating the Complexities of Performance Marketing -Alex Sofronas The Undiscovered Metric - S2E8 - Navigating the Complexities of Performance Marketing -Alex Sofronas Wed, 28 Aug 2024 14:06:59 GMT 25:46 66cf2f039ae927bee91ba2f6 false https://www.adverity.com/resources/the-undiscovered-metric-podcast 66cf2f039ae927bee91ba2f6 63f77a660a0d2300116fc9f3 In a recent episode of The Undiscovered Metric podcast, Alex Sofronas, an expert in performance marketing and data analytics, shared his experiences and insights on the challenges and opportunities in the dynamic field of performance marketing. full 2 8

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]]> The Undiscovered Metric -S2Ep7 - From metrics to mastery - Tim Burr, Scopic The Undiscovered Metric -S2Ep7 - From metrics to mastery - Tim Burr, Scopic Fri, 16 Aug 2024 18:19:49 GMT 24:13 66bf98460821ed49710dded0 false https://www.adverity.com/blog/from-metrics-to-mastery-how-scopic-built-a-winning-analytics-team 66bf98460821ed49710dded0 63f77a660a0d2300116fc9f3 In this episode of The Undiscovered Metric, we speak to Tim Burr, founder and CEO of Scopic, a US software solutions firm that specializes in software development and marketing. full 2 7

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]]> <![CDATA[The Undiscovered Metric - S2Ep6 - Cutting through the noise - Jeff Coleman, Carter's]]> Tue, 23 Jul 2024 12:07:56 GMT 17:31 669f9d1de24c67ca3dc670be false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/669f9d1de24c67ca3dc670be 669f9d1de24c67ca3dc670be 63f77a660a0d2300116fc9f3 full 2 6

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]]> The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow Tue, 02 Jul 2024 15:06:35 GMT 31:23 6684177b4cb273e4613fcbc9 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6684177b4cb273e4613fcbc9 6684177b4cb273e4613fcbc9 63f77a660a0d2300116fc9f3 full 2 5

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]]> The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow Tue, 02 Jul 2024 15:06:32 GMT 31:23 668417784cb273e4613fcb50 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/668417784cb273e4613fcb50 668417784cb273e4613fcb50 63f77a660a0d2300116fc9f3 full 2 5

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]]> The Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedIn The Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedIn Mon, 24 Jun 2024 13:13:12 GMT 34:25 667970e8c7971cc9bf78e0bf false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/667970e8c7971cc9bf78e0bf 667970e8c7971cc9bf78e0bf 63f77a660a0d2300116fc9f3 full 2 4 In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six.



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]]> In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six.



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]]> Now, Next, Future: Agency Stories - The Tech Revolution in Marketing Agencies Now, Next, Future: Agency Stories - The Tech Revolution in Marketing Agencies Thu, 13 Jun 2024 13:00:00 GMT 29:22 666ac798cbbc7e0012e9da67 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/666ac798cbbc7e0012e9da67 666ac798cbbc7e0012e9da67 63f77a660a0d2300116fc9f3 full 2 4 Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe.


Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago.


“I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the Global Service Innovation strategy, and it's been a real whirlwind.”

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]]> Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe.


Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago.


“I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the Global Service Innovation strategy, and it's been a real whirlwind.”

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]]> The Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the Gap The Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the Gap Wed, 05 Jun 2024 14:17:19 GMT 27:23 6660737046cf4600120d12f5 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6660737046cf4600120d12f5 6660737046cf4600120d12f5 63f77a660a0d2300116fc9f3 full 2 3

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]]> The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners Wed, 29 May 2024 10:00:59 GMT 31:14 6656fcdc1eb8ac0011474962 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6656fcdc1eb8ac0011474962 6656fcdc1eb8ac0011474962 63f77a660a0d2300116fc9f3 full 2 2

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]]> The Undiscovered Metric S2 - E1 - Gen AI - Thomas Hirschmann, CEO CoreCortex The Undiscovered Metric S2 - E1 - Gen AI - Thomas Hirschmann, CEO CoreCortex Wed, 29 May 2024 09:49:13 GMT 34:12 6656fa19fca2190012312147 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6656fa19fca2190012312147 6656fa19fca2190012312147 63f77a660a0d2300116fc9f3 full 2 1 Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.


About The Undiscovered Metric:


The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


Find out more at www.adverity.com/blog

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]]> Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.


About The Undiscovered Metric:


The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


Find out more at www.adverity.com/blog

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]]> The Undiscovered Metric - Episode ten - Organic Content with Amy Woods The Undiscovered Metric - Episode ten - Organic Content with Amy Woods Thu, 27 Apr 2023 14:44:12 GMT 40:52 644a8a3cadac0f0010535bee false https://www.adverity.com/blog/how-to-measure-the-impact-of-organic-content-marketing 644a8a3cadac0f0010535bee 63f77a660a0d2300116fc9f3 full 1 10

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode nine- Marketing Reporting with Johannes Höller The Undiscovered Metric - Episode nine- Marketing Reporting with Johannes Höller Thu, 20 Apr 2023 14:48:20 GMT 26:48 644150b473010400119180e2 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/644150b473010400119180e2 644150b473010400119180e2 63f77a660a0d2300116fc9f3 full 1 9

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence Thu, 13 Apr 2023 13:15:19 GMT 26:31 643800670caf9f0011e0671f false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/643800670caf9f0011e0671f 643800670caf9f0011e0671f 63f77a660a0d2300116fc9f3 full 1 8 In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May.


We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes.

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]]> In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May.


We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode seven - Agency Strategy - Cam Benoit - Adverity The Undiscovered Metric - Episode seven - Agency Strategy - Cam Benoit - Adverity Thu, 06 Apr 2023 14:19:53 GMT 33:02 642ed509c7800c00113e79fb false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/642ed509c7800c00113e79fb 642ed509c7800c00113e79fb 63f77a660a0d2300116fc9f3 full 1 7 In episode seven of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data strategies to make the most out of their marketing data.



Hosted on Acast. See acast.com/privacy for more information.

]]> In episode seven of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data strategies to make the most out of their marketing data.



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The Undiscovered Metric - Episode six - Holistic views of data - Sven Meijer & Arno Witte - OP]]> Thu, 30 Mar 2023 13:16:33 GMT 28:12 64258bb256d10b0011c1e7be false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/64258bb256d10b0011c1e7be 64258bb256d10b0011c1e7be 63f77a660a0d2300116fc9f3 full 1 6 In episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important.


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]]> In episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important.


Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode five - Layered metrics - Sinem Soydar - Vodafone The Undiscovered Metric - Episode five - Layered metrics - Sinem Soydar - Vodafone Thu, 23 Mar 2023 15:00:04 GMT 23:37 641c697599e02000116db9e3 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/641c697599e02000116db9e3 641c697599e02000116db9e3 63f77a660a0d2300116fc9f3 full 1 5 In episode five of The Undiscovered Metric, we’re joined by Sinem Soydar Gunal, Senior Digital Marketing Manager at Vodafone, to find out how Vodafone has introduced multi-layered metric reporting, and why data truly is a global language.



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]]> In episode five of The Undiscovered Metric, we’re joined by Sinem Soydar Gunal, Senior Digital Marketing Manager at Vodafone, to find out how Vodafone has introduced multi-layered metric reporting, and why data truly is a global language.



Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode four - LinkedIn Ads with Dayo Fordah The Undiscovered Metric - Episode four - LinkedIn Ads with Dayo Fordah Thu, 16 Mar 2023 15:38:28 GMT 27:28 64133799a9fa4f0011983646 false https://www.adverity.com/blog/the-forgotten-metric-that-will-make-your-linkedin-video-ads-a-success 64133799a9fa4f0011983646 63f77a660a0d2300116fc9f3 full 1 4 In episode 4 of the Undiscovered Metric, we are joined by Dayo Fordah, Product Marketing Manager at Adverity on the topic of LinkedIn, which metrics marketers should be looking at, and what tips he has for making the most out of your LinkedIn ad campaigns.


Click here to watch the video instead.


About The Undiscovered Metric:


The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


The Undiscovered Metric is part of the Adverity Databuzz series.



Hosted on Acast. See acast.com/privacy for more information.

]]> In episode 4 of the Undiscovered Metric, we are joined by Dayo Fordah, Product Marketing Manager at Adverity on the topic of LinkedIn, which metrics marketers should be looking at, and what tips he has for making the most out of your LinkedIn ad campaigns.


Click here to watch the video instead.


About The Undiscovered Metric:


The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


The Undiscovered Metric is part of the Adverity Databuzz series.



Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode three - Google Ads with Kim Whittaker The Undiscovered Metric - Episode three - Google Ads with Kim Whittaker Thu, 09 Mar 2023 14:36:22 GMT 13:00 6409eee623b51e0011090e6d false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6409eee623b51e0011090e6d 6409eee623b51e0011090e6d 63f77a660a0d2300116fc9f3 full 1 3 In episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value.


About The Undiscovered Metric:


The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


The Undiscovered Metric is part of the Adverity Databuzz series.

Hosted on Acast. See acast.com/privacy for more information.

]]> In episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value.


About The Undiscovered Metric:


The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


The Undiscovered Metric is part of the Adverity Databuzz series.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode two - Amazon Marketing Cloud with Marco Senftleben The Undiscovered Metric - Episode two - Amazon Marketing Cloud with Marco Senftleben Thu, 02 Mar 2023 15:24:28 GMT 24:11 6400bfade8c75200113d3e58 false https://shows.acast.com/the-undiscovered-metric-hosted-by-adverity/episodes/6400bfade8c75200113d3e58 6400bfade8c75200113d3e58 63f77a660a0d2300116fc9f3 full 1 2

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The Undiscovered Metric - Episode one - Facebook Ads with Mitesh Lakhani The Undiscovered Metric - Episode one - Facebook Ads with Mitesh Lakhani Thu, 23 Feb 2023 14:52:15 GMT 24:16 63f77a9bd326430011f080bc false https://www.adverity.com/blog/why-building-a-marketing-strategy-should-start-with-facebook-ads 63f77a9bd326430011f080bc 63f77a660a0d2300116fc9f3 full 1 1 Join Mitesh Lakhani, Director of Solutions Consulting at Adverity where he discusses Facebook ads, the key mistakes marketers are making when approaching Facebook advertising, how to read Facebook ad metrics, and what metrics are important for Facebook ads.


About The Undiscovered Metric:


The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


The Undiscovered Metric is part of the Adverity Databuzz series.

Hosted on Acast. See acast.com/privacy for more information.

]]> Join Mitesh Lakhani, Director of Solutions Consulting at Adverity where he discusses Facebook ads, the key mistakes marketers are making when approaching Facebook advertising, how to read Facebook ad metrics, and what metrics are important for Facebook ads.


About The Undiscovered Metric:


The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


The Undiscovered Metric is part of the Adverity Databuzz series.

Hosted on Acast. See acast.com/privacy for more information.

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