60 acast.com Lost in Transcription https://www.invibe.co/ en 2020 inVibe Labs, Lost in Transcription qualitative research, pharmaceutical marketing, pharmaceutical innovations, patient marketing, behavioral data, healthcare marketing podcast, voice research, marketing podcast, emotion detection, biotech, market research, sociolinguistics, life sciences, invibe,AI inVibe Labs Deep Listening at inVibe Labs

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]]> false inVibe Labs info+64480b069a167800113e30a3@mg-eu.acast.com 64480b069a167800113e30a3 lost-in-transcription https://feeds.simplecast.com/u9LHgOJS episodic https://assets.pippa.io/shows/64480b069a167800113e30a3/show-cover.jpg https://www.invibe.co/ Lost in Transcription https://feeds.acast.com/public/shows/64480b069a167800113e30a3 Pre-Existing Conditions and the Pandemic Pre-Existing Conditions and the Pandemic Fri, 06 Nov 2020 17:46:06 GMT 19:32 1d100de5-0b34-4120-991c-46bf6cd1e4dc false https://invibe.fm/episodes/episode-3-OKBQJ9Ai 64480b0bd2be4f0011bce5f6 64480b069a167800113e30a3 As COVID-19 ramped up in intensity, so did the challenges for people already battling health conditions — and their providers. inVibe explored the changing needs for information and support from the very early days of the pandemic, through today, across a full 3 COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on these serious conditions. Providers who were already stressed faced incredible issues in delivering care, keeping their staff and colleagues not just safe but — in many cases — employed at all.

In this episode, inVibe expert Kathryn Ticknor Robinson and host Rich Schwartz explore some of the insights that inVibe uncovered from these patients and physicians. We will hear directly from those with serious conditions about what they need from life science manufacturers and explore how these insights from the worst of times can help us all in better times. 

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]]> COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on these serious conditions. Providers who were already stressed faced incredible issues in delivering care, keeping their staff and colleagues not just safe but — in many cases — employed at all.

In this episode, inVibe expert Kathryn Ticknor Robinson and host Rich Schwartz explore some of the insights that inVibe uncovered from these patients and physicians. We will hear directly from those with serious conditions about what they need from life science manufacturers and explore how these insights from the worst of times can help us all in better times. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Emotional Distancing Emotional Distancing Mon, 10 Aug 2020 17:38:51 GMT 16:28 2a3ec8e3-b0c9-44b2-8e58-1c782ba28890 false https://invibe.fm/episodes/episode-2-ssvsGPhx 64480b0bd2be4f0011bce5f7 64480b069a167800113e30a3 Beth Baldys, inVibe’s Head of Listening, shares insights into the language and tonality of “Emotional Distancing” and the impact on health decisions people make. To illustrate shifts in emotional distancing, Beth and host, Rich Schwartz, revisit insights full 2 Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and those who might be angry, or feeling invincible.

Beth and Rich draw a clear line between the COVID-19 research and the work inVibe does with life science companies to help them understand the importance of understanding emotions in order to optimize communications and support.

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]]> Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and those who might be angry, or feeling invincible.

Beth and Rich draw a clear line between the COVID-19 research and the work inVibe does with life science companies to help them understand the importance of understanding emotions in order to optimize communications and support.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Frontlines of Language The Frontlines of Language Tue, 14 Jul 2020 19:00:47 GMT 10:19 75bf0cc1-fade-4f2a-8a05-3b8c86719e39 false https://invibe.fm/episodes/episode-1-M6HMosdt 64480b0bd2be4f0011bce5f8 64480b069a167800113e30a3 Beth Baldys, inVibe’s Head of Listening, shares insights into the world of a sociolinguist in Voice Research in Healthcare. Host Rich Schwartz introduces some unique COVID-19 research and the concept of “emotional distancing.” full 1 Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matter?

In this episode we will clear up why all these things matter and introduce an inVibe Labs research project around COVID-19 that began in January 2020 when there were only two confirmed cases in the US.

Beth and host Rich Schwartz set the foundation for the insights ahead and the connection to the work all of us in patient and professional engagement do each day. They will also tee up episode 2, Voice of a Virus Emotional Distancing.

Hosted on Acast. See acast.com/privacy for more information.

]]> Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matter?

In this episode we will clear up why all these things matter and introduce an inVibe Labs research project around COVID-19 that began in January 2020 when there were only two confirmed cases in the US.

Beth and host Rich Schwartz set the foundation for the insights ahead and the connection to the work all of us in patient and professional engagement do each day. They will also tee up episode 2, Voice of a Virus Emotional Distancing.

Hosted on Acast. See acast.com/privacy for more information.

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