Ad Dads

25.7 Nursery rhymes and winter swims

Mon, 29 Sep 2025 20:41:55 GMT

A long time coming, this episode brings the godfather of AUT AdSchool, Mr Paul White, back into the dungeon of AUT. He taught the three of us most of what we know and regales us with stories of how the course came about, what has changed over the years and how he spends his time now he's no longer inspiring the youth on a daily basis.

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25.6 The most valuable things with Rhiana Merota

Thu, 10 Apr 2025 22:06:49 GMT

The perfect follow up to last week's episode, Rhiana Merota (2021 Ad Grad) worked on the Export Ultra Cold Call Back and talks us through how that worked, navigating her first few years in the industry and some of the other award-winning campaigns she's worked on.

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25.5 Drug Driving Cold Call

Thu, 03 Apr 2025 22:40:55 GMT

Two campaigns that probably shouldn't be in the same episode. NZTA's Don't let the drugs drive and Export Ultra's Cold Call Back Service.

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25.4 Meet your Maker

Tue, 25 Mar 2025 22:55:25 GMT

Matt and Dan catch up with fellow Ad Dad and recent Ad Grad, Tom Maker. TRIGGER WARNING: This episode contains graphic descriptions and questionable opinions about birth, award shows and the creative process.

Here's the campaign Tom's most proud of. Fingers crossed for the win tomorrow night.

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25.3 Flashman

Fri, 21 Mar 2025 01:54:04 GMT

This episode is a throwback to last year's trip to London where we catch up with 2019 Ad Grad, Jake Flashman. Jake talks about his switch from working for big international agencies to taking a different track through brand and marketing to the start of a new career in London

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25.2 Seek Xero Perky

Wed, 12 Mar 2025 19:03:18 GMT

We go back to the original format for this episode. Matt brings in a couple of radio ads for Xero (1 & 2), Dan reveals the Seekret and after talking about the importance of brand names we look at some tattoos.

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25.1 Outsmarted them

Wed, 29 Jan 2025 00:03:43 GMT

Ad Dads is back for 2025. Matt and Dan catch up for the first time and swap Christmas stories.

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2024 Wrapped

Wed, 18 Dec 2024 01:44:32 GMT

Our last podcast for the year. Matt and Dan have a special guest! It's the beauty to our beasts, the rose to our thorns, the brains to our brawn - the inimitable Jo Page.

Apologies for a couple of quiet months, listen in to find out why you haven't heard from the Ad Dads lately.

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All about the perks

Wed, 06 Nov 2024 04:07:49 GMT

Monique Oyagawa, Campaign and Marketing Manager at Remix Magazine, and AUT great grad joins Dan and Matt in the studio to talk about her journey from AUT AdSchool to jet-setting around the world with Remix.

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The positive side of social media

Mon, 28 Oct 2024 21:09:08 GMT

Advocate, pageant finalist and ad grad done good, Kayla Schwalger joins us for one of the Ad Dads deepest chats yet. We talk about finishing her Masters thesis, studying mental health and social media in Samoa, founding Tapasā with her mum and how what she learnt as an ad student is helping her in the social change space.

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Smitch for the win

Sun, 20 Oct 2024 23:22:23 GMT

This one is a little out of the ordinary, but worth a celebration dropcast! Our students, Mitch and Summer (Smitch) sit down with Matt and Dan the night after their win in the student category of the Pixels Awards

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Similar vintage

Sun, 20 Oct 2024 21:29:13 GMT

One of the most inspiring speakers at the 2024 Digital Marketing World Forum was Christian d'Ippolito, Head of Marketing and Development at Steel Warriors. He talks about how he has taken skills learnt in the ad industry to help fight knife crime and build community through Steel Warriors. He also talks us through two of his favourite ads, this super-simple print ad for Coke Light and the inimitable Mr. W.

Support Steel Warriors by purchasing one of their Gym Shark Ts or making a donation here.

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Don't squat

Sun, 13 Oct 2024 21:38:49 GMT

Today's episode sees us catch up with Charlotte Armstrong(Class of 2020). She talks about her work directing F1 legend Lewis Hamilton, trying to blag a Rolex, and her move to LadBible. Dan and Matt then take a look at some of the weirdest ads we've seen in a while, Charlotte's favourite and another from 1882.

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Chats with Kat(s)

Sun, 29 Sep 2024 23:49:31 GMT

Matt and Dan sit down for their first pub chat in London. Kat Beresford is an old theatre mate of Matt's from way back in his Dunedin days. We talk about cats, periods and Instant Kiwis.

Here are the ad links:

Instant Kiwi

Sports NY Libido

Pot Noodle

Russian Tampax

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University, chocolate and Oompa Loompas

Mon, 23 Sep 2024 01:43:20 GMT

A detour up to Birmingham let us record this episode in the Media Production studios at Birmingham City University. Sam Coley talks a bit about being a kiwi in Birmingham then leads us down a trail of chocolate ads. We talk about Milky Bar, Crunchie, Creme Eggs & Scorched Almonds and Sam's generous walking tour of the city which included stops at the Mailbox, BBC Radio and a peek through the window at some celebrity art.

Bonus ads mentioned: Tina Fey - Booking.com vs Christopher Walken - BMW. These came out within a month of each other. Which do you think is better (worse)? Email us at addadsnz@gmail.com with your thoughts.

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Collaborating with a God

Mon, 16 Sep 2024 01:09:14 GMT

Raymond Otene McKay brings the energy in our first episode of Season 3. One of Dan's old classmates, Ray and his wife Laura head up Run, a small indigenous agency with big mana and huge reach. We talk about neurodiversity, uni days and some of Run's recent successes - the Manaakitanga Pencil and a collaboration with Tawhirimātea for Aotearoa's first Matariki public holiday. Our new editor, Ariki Perana from Poynton Studio, sits in on our session and brings his big brain and some academic rigour to our chats. (Paper link TBC)

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We do love our kids

Wed, 03 Jul 2024 23:09:42 GMT

Back in the studio in Auckland, the Ad Dads give an update on their trip home and what's happening in Season 3.

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Surprise parade

Sat, 29 Jun 2024 18:53:17 GMT

London threw us a party on our last day, it was a bit gay. We loved it.

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Last night

Fri, 28 Jun 2024 22:10:30 GMT

Our last full day in London, a few more catch-ups and getting ready to go.

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A man from your past

Thu, 27 Jun 2024 23:00:43 GMT

A fun day catching up with Charlotte and Sian. East London Massive! Boom Selecta!

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Authentic horseshit

Wed, 26 Jun 2024 19:00:58 GMT

Today was a great day at #DMWF. Awesome to chat to Christian from Steel Warriors, Suzy from Smurfit, and Nataliia from the University of Exeter. Just remember people be authentic!

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Hasa Diga Eebowai

Tue, 25 Jun 2024 22:24:19 GMT

A big digital marketing conference, a prince and some missionaries. What else is there to say?

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Running red lights

Mon, 24 Jun 2024 19:19:42 GMT

Another big day in Blighty. Meet up with a grad who's worked in both the US and UK (shout out to Megan at the Duke of York). Dan gets excited about his old stomping ground and we head into D&AD to check out the manaakitanga pencil.

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Your mum, your dad and your brother

Sun, 23 Jun 2024 20:53:28 GMT

Our return to London has been nothing if not eventful. Beefs playing out on the street, digital billboard art installations, and a trip to see Banksy's art.

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Three breakfasts and a fire alarm

Sat, 22 Jun 2024 18:32:43 GMT

Matt and Dan recap a lazy day in Birmingham.

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Bounced

Fri, 21 Jun 2024 20:19:21 GMT

Today's daily wrap up, live from the streets of Birmingham.

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Smashed it

Thu, 20 Jun 2024 17:45:41 GMT

Today was pretty academic. We presented at the inaugural EPOD Conference and had a bloody good time. We share our thoughts about it as we walk home after a long day absorbing smart stuff.

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Powered through

Wed, 19 Jun 2024 22:47:19 GMT

First full day in London and it really was a full day. From crappy jet-lagged sleep to long-form pub catch-ups then on to bigger billboards than you've ever seen and a small yet perfectly formed college conference.

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Downstairs on the bus

Wed, 19 Jun 2024 09:09:37 GMT

It's our first morning in London and it's already been a productive trip for the Ad Lads. We set up our Insta page in Auckland Airport and have now posted from three countries. This is the first of our daily updates on our tour of the UK. There will be plenty more to come from the trip when we get back, but these daily updates will keep anyone who's interested up to date in almost real time.

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Here's comes Season 2

Thu, 04 Apr 2024 21:28:44 GMT

It's happening. Season 2 is on the way. This little teaser talks about some of the excitement happening in 2024.

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Feliz Navidattman

Sun, 24 Dec 2023 09:25:40 GMT

That's a wrap. Here's a little Christmas present for our listeners.

We recorded this one a couple of weeks ago and it's a look back at the first season, the end of Matt's thesis and a campaign we made a couple of months ago for our graduate industry showcase. This is the campaign we created to get creative directors through the door. And here is the article that is a component of Matt's thesis.

Meri Kerihimete tatou

Matt & Dan

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Powerball Puke

Thu, 14 Dec 2023 03:20:59 GMT

Dan calls in from home on this one as he has a sick child. So, Matt takes us through part two of his Powerball ads.

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Mad Talent

Wed, 13 Dec 2023 02:30:42 GMT

This episode gets into some great audio campaigns from around the world.

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Dad Net Zero

Tue, 03 Oct 2023 01:23:52 GMT

CEO of the Communications Council, Simon Lendrum, joins us to talk about the kaupapa of Ad Net Zero and discuss what the advertising industry could be doing about the climate emergency.

Dan was there the whole time, we promise.

This is the Creatives for Climate spot Matt referenced.

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Grad Dads

Thu, 28 Sep 2023 06:32:20 GMT

We talk to Simon Lendrum, CEO of the Communications Council, about the upcoming graduate programme. Get yourself in there as quick as you can. It's the best way to get in front of a range of Ad, PR and Digital agencies.

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Meet Ellie

Tue, 26 Sep 2023 22:41:40 GMT

Our editor, Ellie, gets on the mic for the first time, agrees to an NDA and is treated to some awkward conversation with the Ad Dads

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Z is for Zero

Thu, 14 Sep 2023 00:24:28 GMT

In this episode, Dan puts up with Matt trying to solve the ad industry's climate issues. We look at a campaign from Z Energy from 2022, talk about what we like about the TVC, all the greenwashing-weasel-words in the print ad, and try to figure out if the industry is greenwashing itself with Ad Net Zero.

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Drowny McDeadface Part 2

Tue, 05 Sep 2023 23:39:50 GMT

On this one we dive deeper into the Northern Irish Police #WeAreYou campaign.

There's also a fleeting reference to a 90s speeding ad at the end that is burned in the mind of older millennials all over NZ

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Drowny McDeadface Part 1

Tue, 05 Sep 2023 21:30:54 GMT

Dan brings in a Northern Irish Police ad which leads us down a rabbit hole to this recent NZ police campaign and this classic NZ speeding campaign.

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Valentine Viagra

Tue, 29 Aug 2023 21:35:18 GMT

We break down a couple of pieces Dan worked on in his early days in the industry and talk through some behind-the-scenes learnings while we're at it. This award-winning direct piece for the Warehouse and a print campaign for Viagra. We break them up with a classic print campaign we've been trying to help our students comprehend for years.

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Bugs and mum sex

Tue, 22 Aug 2023 01:37:11 GMT

Does sex really sell when it's insects having sex? Or your mum? We answer these questions and more in a rambling breakdown of some internationally award-winning radio ads.

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Stickman Suicide

Tue, 22 Aug 2023 01:33:31 GMT

We look at this super simple little print ad for Pak'nSave and get into a longer conversation about a long form radio ad dealing with suicide in Australia.

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Gute Werbung

Mon, 14 Aug 2023 23:22:09 GMT

Dan finds a banging NZ ad for Pedigree and Matt goes on a wild goose chase to find a German bank ad. Let us know if you think it was worth it.

Send ads you like to addadsnz@gmail.com for us to put them on the podcast.

If you love the ads and want to listen again, here's the Pedigree ad and here's the Sparkasse campaign

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Powerball Hell

Wed, 09 Aug 2023 03:47:27 GMT

Matt takes us through the ad that got him where he is today and Dan drops us straight into Hell.

Here are the full 3 x 30s ads of the Powerball campaign.

Here's the link to the 'Scratch & Sniff' Hell Radio.

Email ads you want us to look at to addadsnz@gmail.com

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Hey, what now?

Fri, 04 Aug 2023 02:57:45 GMT

How does it work? Who gave these two a podcast? Matt and Dan talk about the format of the show so you know what you're getting yourself into.

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Ad Dads Teaser

Thu, 03 Aug 2023 03:47:32 GMT

Here's a brief introduction to Matt and Dan (DattMan) and our upcoming podcast series 'Ad Dads'.

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