Cut Through the Noise with Aisling O' Rourke

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

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Visibility Is a Strategy: Being Seen Without Burning Out

Tue, 24 Mar 2026 00:00:00 GMT

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Visibility is essential for credibility in business, but many women equate visibility with constantly posting on every social media platform. That misunderstanding often leads to burnout.

In this episode of Cut Through The Noise, Aisling O’Rourke explores how women in business can build strategic visibility without exhausting themselves. Instead of trying to be everywhere online, Aisling explains how to choose the right platforms, set boundaries with social media, and expand visibility beyond digital spaces.

From content batching to networking and traditional media opportunities, this episode is packed with practical ways to raise your profile while protecting your time, energy, and wellbeing.

If you want to grow your brand in a sustainable way in 2026, this episode will help you rethink how, and where you show up.

What you’ll discover:

Why visibility is critical for credibility in business
The mistake many entrepreneurs make with social media
How to choose the right platforms for your audience
Why focusing on one or two channels is often more effective
The importance of batching content creation to avoid stress
How to set healthy boundaries with social media
Why visibility must extend beyond social platforms
The value of networking events, collaborations, and traditional media
How to build visibility while protecting your wellbeing

Make sure to check out our YouTube!

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Hosted on Acast. See acast.com/privacy for more information.

Why Women’s Stories Are a Marketing Superpower

Tue, 17 Mar 2026 00:00:00 GMT

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Storytelling in business might not be new, but it remains one of the most powerful communication tools available to leaders today.

In this episode, Aisling O’Rourke explores why storytelling continues to be such an effective way to build trust, communicate value, and make your message memorable, especially for women in business looking to strengthen their personal brand.

You’ll learn how stories activate the brain differently from facts alone, why combining narrative with data makes your message more persuasive, and how to start crafting powerful stories that communicate your expertise without oversharing your personal life.

If you’ve ever struggled to explain the impact of what you do, or felt that your message isn’t landing, this episode will help you rethink how storytelling can transform the way you communicate your value.

In this episode you’ll discover:

Why storytelling is a neurological tool for connection
The research showing we remember stories 22 times more than facts alone
How storytelling builds credibility and trust in business communication
Why storytelling is especially powerful for women building a personal brand
How to structure a clear and effective business story
The role of vulnerability, authenticity, and real-world results
Why practicing your stories is essential for communicating with confidence

Ask yourself:

What is the core narrative of my business?
What problem do I solve and why does it matter?
What real example shows the impact of my work?
Why should my audience care?

Make sure to check out our YouTube!

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Hosted on Acast. See acast.com/privacy for more information.

Personal Branding Without the Cringe: How to market Yourself Authentically

Tue, 10 Mar 2026 00:00:00 GMT

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

In this episode of Cut Through The Noise, host Aisling O’Rourke dives into a topic many women struggle with: personal branding.

If the word “branding” makes you uncomfortable, you’re not alone. Aisling shares her own journey from national news anchor, where neutrality was non-negotiable, to building a visible, values-led business as a communications coach.

This episode explores how to market yourself authentically, without feeling salesy, performative, or inauthentic.

In this episode, you’ll learn:

Why personal branding is no longer optional in a crowded market
The data behind why authenticity drives trust, loyalty, and sales
How to build trust without oversharing
The power of testimonials and third-party validation
Why consistency and quality matter across every platform
How to reflect on your values to create aligned messaging
Why personal branding is a long game, and how to approach it sustainably

Aisling breaks down practical reflection questions to help you clarify:

What values drive your business?
What problems are you uniquely positioned to solve?
How do you want clients and colleagues to feel when they work with you?

She also shares actionable strategies for gathering testimonials, using user-generated content, and showing the human behind the business, without chasing trends or burning out trying to be everywhere online.

This episode is a reminder that authenticity isn’t about perfection. It’s about alignment. And when your communication strategy is anchored in your values, your voice resonates with the right people.

Make sure to check out our YouTube!

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Hosted on Acast. See acast.com/privacy for more information.

Women in Business: Find Your Confidence & Voice

Tue, 03 Mar 2026 00:00:00 GMT

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

This season is all about women in business, strategic communication, and building authority through how you speak and show up.

In this opening episode, host Aisling O'Rourke, founder of The Communications Coach, sets the tone for the season by exploring how communication shapes perception, influence, and leadership.

This isn’t about performative confidence or empty empowerment slogans.

It’s about practical communication decisions that shape how you’re perceived, in meetings, online, and in the marketplace.

While this episode welcomes all listeners, it’s particularly focused on helping women in business find and use their voice in environments that weren’t always designed with them in mind.

🔑 In this episode, you’ll discover:

Why the issue is rarely capability — but positioning
How language softening undermines authority (and what to say instead)
Practical ways to contribute with clarity and confidence in meetings
The importance of understanding power dynamics before you speak
How to handle interruptions without escalating or retreating
Why structured thinking signals leadership
The role leaders play in shaping communication culture
The difference between discomfort and incompetence when speaking up

Finding your voice isn’t about becoming louder.

It’s about becoming intentional, strategic, and clear in how you communicate your value.

Make sure to check out our YouTube!

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Hosted on Acast. See acast.com/privacy for more information.

The Tools you Need to Cut Through The Noise in 2026

Tue, 10 Feb 2026 00:00:00 GMT

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

In the final episode of Season 11 of Cut Through The Noise, Aisling O’Rourke brings together the key insights and standout lessons from across the season.

Season 11 was designed to help you put the right foundations in place for communications and marketing success in 2026, moving beyond good intentions and into clear, consistent action.

In this highlights episode, Aisling revisits the big themes that came up again and again throughout the season, including:

Why communication systems matter:

Storytelling is important, but without solid communication systems, strategies, and plans, it won’t deliver consistent results. Aisling explains why now is the time to review your communications strategy and crisis communications plan.

What a strong marketing plan really looks like:

With insights from Denise Fay of Achieve Marketing, the season explored how to build a marketing plan that goes beyond trends and viral moments, and why balancing earned, paid, and owned media protects your business long-term.

What Taylor Swift can teach us about marketing and leadership:

Author and Harvard lecturer Sinead O’Sullivan broke down the bold decisions, values-driven leadership, and strategic trade-offs that helped Taylor Swift build one of the most powerful brands in the world, and what business owners can learn from it.

Referral networking without the ‘ick’:

Andrew Dobbin of The Business Mindset reframed networking as team-building, showing how referral marketing works best when you stop going it alone and start building advocates around your business.

Why testimonials are non-negotiable:

In an AI-driven world, trust matters more than ever. Aisling explores why testimonials are essential social proof — particularly for service-based businesses — and is joined by client Aoife McHugh of Timeless Celebrations Ireland for an honest, live testimonial conversation about trust and credibility.

This episode is both a reflection on the season and a call to action, encouraging you to audit what you currently have in place and make sure you’re communications are ready to support growth in 2026.

If you want support reviewing or refining your communications strategy, marketing plan, or systems, book a discovery call or get in touch directly at hello@thecommunicationscoach.ie.

If you want to build trust faster, stand out from the sea of sameness, and start 2026 with stronger credibility in your business communications, this episode is for you.

Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Hosted on Acast. See acast.com/privacy for more information.

How to leverage testimonials for your business with Aoife McHugh

Tue, 03 Feb 2026 00:00:00 GMT

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Why do so many business owners avoid asking for testimonials, even when they know how important they are?

In this episode of Cut Through The Noise, Aisling O’Rourke dives into one of the most powerful (and underused) tools in your communications strategy: testimonials.

Joined by Aoife McHugh, founder of Timeless Celebrations Ireland and a member of the Clarity Collective Communications Mastermind, Aisling does something different, she conducts a live, on-air client testimonial and truly practises what she preaches.

Together, they explore:

Why testimonials are essential for small businesses and solo operators
How trust, values, and alignment influence buying decisions (often subconsciously)
The role testimonials play in referral marketing and brand credibility
Why Irish business owners often feel uncomfortable “shouting about themselves”
What people actually look for when reading testimonials online
Simple, practical ways to ask for testimonials without the awkwardness
Why video testimonials are becoming more valuable than ever

Aisling also shares her process for gathering testimonials, including how she uses a simple Google Form, why she never writes them on behalf of clients, and how to make it easy for people to say yes.

If you want to build trust faster, stand out from the sea of sameness, and start 2026 with stronger credibility in your business communications, this episode is for you.

Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Connect with Aoife McHugh:

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Referral Marketing: Why Relationships Drive Growth with Andrew Dobbin

Tue, 27 Jan 2026 00:00:00 GMT

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

In this episode of Cut Through the Noise, Aisling is joined by Andrew Dobbin, referral marketing and networking expert from The Business Mindset.

As we look ahead to 2026, digital fatigue, declining search traffic, and rising competition mean businesses can no longer rely solely on online marketing. Andrew explains why referral marketing and relationship-led growth must become a core part of your marketing strategy, not an afterthought.

Together, Aisling and Andrew unpack the difference between networking and referral marketing, why most businesses rely on word of mouth without a plan, and how to intentionally build a referral strategy that delivers consistent, high-quality introductions.

🔑 Key Topics Covered:

The difference between networking and strategic referral marketing
Why 98% of businesses rely on referrals but only 3% have a plan
The “golfer vs footballer” mindset, why referrals are a team sport
How to identify the “jeweller” or magnet in your industry

Andrew’s Five Relationship Levels:
Recognition → Knowledge → Trust → Referral → Advocacy

How professionals like accountants naturally become powerful introducers
Why one-to-one meetings are the foundation of referral success
The importance of human-to-human connection in an AI-driven world
How trust, clarity, and social proof fuel better introductions
Why referral strategies should sit alongside SEO, ads, and social, not replace them.

In this week’s bonus content, available exclusively on YouTube, Andrew talks us through why strong one-to-ones can solidify the foundations of a relationship, and kickstart referrals.

Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

Connect with Andrew Dobbin:

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Taylor Swift’s Strategy for Success with Sinéad O'Sullivan

Tue, 20 Jan 2026 00:00:00 GMT

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Taylor Swift isn’t just a global pop icon, she’s one of the most powerful business leaders of our time.

In this special episode of Cut Through The Noise, host Aisling O’Rourke is joined by economist, author and former NASA engineer Sinead O’Sullivan, whose book ‘Good Ideas and Power Moves’ breaks down what business leaders can learn from Taylor Swift’s extraordinary success.

Together, they explore how Swift built an entire market, not just a brand by collapsing the distance between CEO and customer, playing the long game, and anchoring every decision in clear values.

This conversation goes far beyond social media tactics or personal branding. It’s about trust, narrative, emotional connection, and why clarity beats virality every time.

In this episode, we cover:

Why Taylor Swift is better understood as a CEO than a celebrity
How she built a billion-dollar ecosystem by prioritising relationships
The power of playing the long game in marketing and communications
What most businesses get wrong about storytelling and authenticity
Why collapsing hierarchy builds stronger brands and communities
Lessons business leaders can apply, regardless of size or sector

Whether you’re a solopreneur, founder or senior leader, this episode will change how you think about marketing, leadership and long-term value creation.

🎧 Listen now and discover what it really means to cut through the noise.

In this week’s bonus content, available exclusively on YouTube, Sinéad shares her top marketing and communications insights for leaders heading into 2026.

Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

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How to Build your 2026 Marketing Plan with Denise Fay

Tue, 13 Jan 2026 00:00:00 GMT

Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Want to kick 2026 off right, but don’t know where to start?

Planning your marketing for a full year can feel overwhelming, especially if you’re a solopreneur or running a small business without a dedicated marketing team. If 2025 flew by in a blur and you’re starting 2026 feeling behind, this episode is for you.

In this episode of Cut Through The Noise, Aisling is joined by marketing strategist Denise Fay of Achieve Marketing to break down how to approach your 2026 marketing strategy calmly, clearly and realistically, starting exactly where you are now.

Together, they explore how to plan your marketing over 12 months without panic, how to use 90-day sprints to reduce overwhelm, and why staying true to how you communicate best is just as important as following trends.

In this week’s bonus content, available exclusively on YouTube, Denise explains The Fay Way, her six-step approach to building a marketing strategy that works.

Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Connect with Aisling:

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Why Communication Systems Matter More Than Ever in 2026

Tue, 06 Jan 2026 00:00:00 GMT

Welcome to Season 11 of Cut Through The Noise, your go-to podcast for mastering the art of communication in your business!

In this opening episode of the new season, and the first episode of 2026, host Aisling O’Rourke, Founder of The Communications Coach, sets the tone for the year ahead by addressing a challenge many business leaders are quietly struggling with: reactive, exhausting communications that lack structure and consistency.

After a period of reflection at the end of the year, this episode focuses on how business owners can move from constantly responding to demands, messages, algorithms, and expectations, to leading with clarity, confidence, and intention.

This is not about louder marketing or chasing trends. It’s about foundations, ownership, alignment, and preparedness, so your business can show up clearly and credibly, even when circumstances change.

In this episode, you’ll learn:

Why reflection is strategic, not indulgent and how it sets you up for stronger decision-making in 2026
What “communications systems” really mean (and why tools alone are not the answer)
The hidden risks of ad hoc marketing and unclear ownership
How inconsistent messaging quietly erodes trust both internally and externally
A real-world example of how simple frameworks can transform confidence, clarity, and efficiency

Three foundational principles you can apply immediately:

Communications as infrastructure, not an afterthought
Why consistency builds trust more than creativity alone
Choosing preparedness over prediction in an uncertain world

This episode sets the foundation for the next six weeks, where Season 11 will explore AI, regulation, visibility, influence, sustainable marketing, and leadership communications through a practical, business-focused lens.

If nothing changed externally, would your communications still be clear, consistent, and credible?

Make sure to check out our YouTube so you don’t miss out on this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Closing Out 2025: Lessons, Leadership, and Looking Ahead

Mon, 22 Dec 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

As we close out Season 10 , and the year that was 2025, this final episode is part reflection, part reset, and part invitation to slow down before moving forward.

Throughout this season, I explored artificial intelligence through a communications and marketing lens: how it can support productivity, scale, creativity, and decision-making, and where it can quietly undermine our thinking if we’re not intentional. From systems and structure to cybersecurity, critical thinking, and business growth, the conversations highlighted one central truth: tools only work when the foundations are solid.

In the second half of the show, I take a step back to acknowledge the reality of 2025, a year that has felt fast, complex, and overwhelming for many business leaders. Global uncertainty, shifting priorities, and constant change have made it harder to pause, reflect, and work on the business instead of just in it.

This episode is an honest acknowledgment of that collective fatigue, and a reminder that progress still happened, even when it didn’t always feel like it.

I share:

Why it’s vital to pause before rushing into 2026
How reflection creates clarity, momentum, and better decision-making
The importance of recognising small wins in a challenging year
How to separate facts from assumptions when reviewing your business
A practical walkthrough of the Gibbs Reflective Cycle as a simple framework to assess 2025 and plan intentionally for the year ahead

Rather than pushing goal-setting or resolutions, this episode encourages a quieter but more powerful practice: getting everything out of your head, naming what worked (and what didn’t), and using those insights to shape how you want to communicate, market, and lead in 2026.

This is a grounding end-of-year listen for business leaders who want to move forward with clarity, confidence, and intention, without ignoring how hard the last twelve months have been.

🎙 Cut Through the Noise will return in 2026 with more conversations, tools, and guidance to help you stand out, communicate clearly, and lead authentically.

Make sure to check out our YouTube for exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

The Power of the Human-AI Connection with Tom Hewitson

Tue, 16 Dec 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Artificial intelligence is transforming how we work, but what does that really mean for communications and marketing professionals?

In this extended episode of Cut Through The Noise, I had the pleasure to be joined by Tom Hewitson, AI expert and founder of General Purpose, the UK’s longest-established AI training school. Together, they unpack the hype, fear, and opportunity surrounding AI and explore how business leaders can use it ethically, safely, and effectively without losing the human touch that makes great communication work.

From the fear of AI replacing marketing jobs, to the rise of generic “AI slop”, to concerns about sustainability, regulation, and mental health, this conversation cuts through moral panic and focuses on what actually matters.

We talk about:

Why AI will never replace the human role in communications and marketing
How AI can help marketers become faster, more responsive, and more strategic, not more generic
Why AI struggles with emotion, creativity, and originality, and why that’s good news for communicators
How to avoid obvious “AI-generated” content and train tools to better match your voice
Practical tips for getting more value from ChatGPT, Copilot, Gemini and similar tools

In this week’s bonus content, available exclusively on YouTube, Tom discusses the regulation around the various AI platforms, and if more rigorous regulation is needed to monitor their use and enhance their success.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

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How AI Is Changing Our Critical Thinking with Nicola Fox Hamilton

Tue, 09 Dec 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this thought-provoking episode of Cut Through the Noise, I had the pleasure to speak to cyber psychologist and lecturer Dr. Nicola Fox Hamilton about the psychological impact of AI on the way we work, think, and create.

We talk about:

Why AI cannot replace human creativity
How AI influences stress and workplace expectations
The risks of offloading too much thinking to technology
How bias embedded in AI models can distort decision-making
How to use AI mindfully without losing your voice or perspective
Why a simple three-second pause can dramatically improve your judgment online

Dr. Nicola also shares practical strategies for communicating with managers about AI expectations, how to use it ethically and effectively in marketing and communications roles, and why skepticism is an essential skill in an AI-driven world.

In this week’s bonus content, available exclusively on YouTube, Nicola gives her key takeaways from our conversation, as well as some practical ways you can protect and nurture your critical thinking in the advent of AI.

Make sure to check out our YouTube so you don’t miss out: YouTube

AI is a tool, it is not a replacement for your creativity, authenticity, or professional value.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Connect with Nicola:

Nicola's Podcast: In bits: Deconstructing our digital lives

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AI, Data & Avoiding Digital Disasters with Elaine Burke

Tue, 02 Dec 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I am joined by tech journalist and co-host of For Tech Sake, Elaine Burke, for a deep dive into AI security, data protection, and the hidden risks behind your favourite AI tools.

We explore:

What you should never upload to AI platforms
Why free AI tools often mean you are the product
Real-world examples of data leaks and how to avoid them)
How to protect client confidentiality when using generative AI

If you rely on AI in your work, this episode will help you do it more safely, securely, and responsibly.

In this week’s bonus content, available exclusively on YouTube, Elaine gives her top tips for managing your confidentiality and security when using AI day-to-day.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Connect with Elaine:

Elaine’s Podcast: For Tech Sake

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From Icks to Slicks: Harnessing AI and Everyday Innovation with Julie Creffield

Tue, 25 Nov 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I was delighted to chat to everyday innovations specialist Julie Creffield, about how you can harness AI to really excel in your everyday innovation.

We talk about:

Debunking the fear around innovation.
How to strategically use AI to be innovative, not just using it for the sake of it.
How to ask better questions, and take real-world action.

In this week’s bonus content, available exclusively on YouTube, Julie gives her top tips if you want to take your innovation and your business as a whole to that next level.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Connect with Julie:

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How To Really Be Productive with Liz Hardwick

Tue, 18 Nov 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I had the pleasure to chat to Liz Hardwick of DigiEnable. She shared her insights into how we can really be productive, and build long-lasting habits that will help us reach our full potential.

We talk about:

How you can leverage AI to improve your productivity.
How to conduct a digital review.
The importance of your own self-awareness and trust in yourself.

In this week’s bonus content, available exclusively on YouTube, Liz gives her top tips for leveraging AI to enhance your productivity for 2026.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

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Connect with Liz:

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How to Balance AI with the Human Touch

Tue, 11 Nov 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome to series 10! In this season, we’re focused on a topic that’s transforming how we work, how we create, and how we connect – Artificial Intelligence.

We talk about:

The practical, real-world ways to use AI in your communications and marketing.
How tools like ChatGPT, Canva’s Magic Studio, and Descript can help you save time, generate ideas, and refine your messaging.
The importance of including trust, warmth, and authenticity in your messaging, after all, building strong relationships can’t be automated.

In this week’s bonus content, available exclusively on YouTube, I talk you through how I use my chosen AI tool to leverage my communications and marketing, without losing that human touch.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Social Media Marketing 101: Key Takeaways from Series 9

Mon, 06 Oct 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We have reached the final episode of Series 9, and what a series it’s been. We have had such insightful conversations with incredible guests, all about the power of social media, and how you can leverage it to allow you and your business to thrive.

In this episode, we look at the key takeaways from the series, including:

The do’s and don’ts for social media advertising.
How to get comfortable showing up on camera.
The power of the hook.
Leveraging influencer marketing for your business.

This season has also been jam-packed with exclusive YouTube bonus content, with practical steps on how to achieve your goals using social media.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Influencers as an Engine for Success with Conor Cochrane

Mon, 29 Sep 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In the penultimate episode of series 9, I had the pleasure to speak with Conor Cochrane from Icon Management, a bespoke management company helping influencers and businesses work together for mutual benefit and business success.

We talk about:

How a content creator becomes an influencer.
Micro influencers vs bigger influencers, and their impact.
How to leverage influencers for business success.

In this week’s bonus content, available exclusively on YouTube, we delved into the ongoing issue of negativity towards influencers. We discuss why this negativity exists, and how we can steer away from this and instead leverage influencers’ reach and talent for business success.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Icon Management:

Conor Cochrane:

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The Hidden Power of TikTok for Business with Lana Kearney

Mon, 22 Sep 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I was delighted to be joined by TikTok coach Lana Kearney.

We talk about:

The power of your hook.
Getting comfortable in front of the camera.
How to leverage social media marketing to make your business a success.

In this week’s bonus content, available exclusively on YouTube, we talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Lana’s Socials:

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The Key to Social Media Marketing with Kay’s Flower School

Mon, 15 Sep 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode I was delighted to be joined by Deirdre and Janette of Kay’s Flower School. They are experts in social media marketing, but also know how to strike the perfect balance between to marketing your business with personality and not sharing too much of your personal life.

We talk about:

The importance of showing your authentic self with your audience.
Building confidence in front of the camera.
How to set boundaries and be selective with what you share on social media.
The power of women in business.

In this week’s bonus content, available exclusively on YouTube, Deirdre & Janette share their most vital takeaways for people who want to take their social media marketing to that next level, and create polished, professional content that resonates with your target market.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Kay’s Flower School Socials:

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The Social Media Marketing Playbook with Orla Twomey

Mon, 08 Sep 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I had the pleasure to be joined by The Chief Executive of the Irish Advertising Standards Authority, Orla Twomey.

We talk about:

The rules and regulations of social media advertising.
How to use advertising to build trust with your audience, not lose them.
How to advertise products and services that align with your brand values.

In this week’s bonus content, available exclusively on YouTube, we delved into the risk associated with advertising your brand under a particular identity, and the potential consequences you could face.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

The Advertising Standards Authority of Ireland:

ASA

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How Social Media Shapes Irish Business Success

Mon, 01 Sep 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We are back for series 9! There is a topic we have mentioned many times on the podcast before, but we have never fully delved into how you can leverage it to stand out from the crowd and Cut Through The Noise, and that is the power of social media. In series 9, we’re diving right in.

In this week’s episode, we talk about:

Short-form video dominance.
The power of social listening.
Niche Engagement and trust.

We have an announcement!!! Series 9 of Cut Through The Noise is proud to introduce our brand new YouTube bonus content! You can now have exclusive access to bonus content from each of our episodes over on our YouTube channel.

Make sure to check out our YouTube so you don’t miss out: YouTube

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Website: http://www.thecommunicationscoach.ie

Email: hello@thecommunicationscoach.ie

Instagram: https://www.instagram.com/thecommunicationscoach.ie/

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

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Internal Communications: Key Learnings from Series 8

Mon, 30 Jun 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In the final episode of the series, I take you through the key takeaways from series 8. This season has been all about internal communications, and the insightful conversations I had along the way highlighted that internal communication is not a ‘nice to have’. It’s a business-critical function.

Click the link below to listen to series 8:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

The Power of The Frontline Effect

Mon, 23 Jun 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s solo episode, I share what I like to call, The Frontline Effect. Your team is the ultimate brand ambassadors, so you need to nurture that relationship and communicate clearly with your team about what your brand values are and how you want your customers to see you.

We talk about:

The impact of good customer service over the phone.
The hidden cost of poor communication.
How to communicate with clarity to reduce conflict.
My own first-hand experience with difficult customers, and how I managed the situation without damaging the brand image.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

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Bridging the Generational Gap with Alec Drew

Mon, 16 Jun 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode I had the pleasure to be joined by Alec Drew, The Business Expert. We discussed the communications challenges of leading a multi-generational team.

We reflect on:

The stereotypes surrounding different generations at work.
The ongoing challenge of getting your employees to be present in the moment, rather than engrossed in their phones.
The value in establishing a buddy system in your business.
How to not make assumptions about your colleagues and be clear and concise in your messaging.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Alec’s Socials:

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Wellbeing as a Leadership Skill with Andrea O’Grady

Mon, 09 Jun 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week's episode, I had an insightful conversation with Andrea O’Grady, founder of The Wellness Edge, all about wellbeing at work.

We reflect on:

Why leaders should be prioritising employee wellbeing
The power of movement for productivity & creativity
The importance of being able to say no
Normalising regular breaks at work

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Andrea’s Socials:

Facebook

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A Deep Dive into Diversity, Equity & Inclusion with Seyi Agbede

Mon, 02 Jun 2025 23:18:31 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode of the podcast, I sit down with Seyi Agbede, leadership development specialist, executive coach, and author. We discuss all things GDEI: Gender, diversity, equity and inclusion.

We talk about:

The importance of prioritising your GDEI strategy and policies.
How to communicate your GDEI concerns.
The discrepancies between the policies and the practices.
How to advocate for yourself at work.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Seyi’s Socials:

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How to Master your Internal Communications

Tue, 27 May 2025 07:19:22 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome to series 8! In this series, we’re diving into something I feel incredibly strongly about: internal communications. How we communicate with our teams, our colleagues, and even ourselves as leaders can either be the hidden engine of success, or the slow-burning cause of failure.

We talk about:

How you can turn your communications from an afterthought to an asset.
3 expert tips on how you can start priortising your internal communications.
How, as a leader, you can lead with empathy and understanding.
The importance of getting comfortable with uncertainty.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

The Power of Cancel Culture: Key Learnings from Series 7

Mon, 05 May 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We have reached the final episode of Series 7. One of the biggest challenges we face in the modern world is cancel culture, and in this series, we delved into the power of cancel culture and how to be transparent about your business and its challenges, so you can truly grow as a brand.

We reflect on:

The Power of Cancel Culture
Establishing Digital Boundaries
Cross-Cultural Communications
Greenhushing

Join me as I reflect on this jam-packed series filled with inspiring guests who left a lasting impact.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

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The Hidden Silence of Greenhushing with Kyra Fingleton

Mon, 28 Apr 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

On this week’s episode, I was delighted to be joined by Kyra Fingleton, owner of Glamping Under The Stars. We talked about the growing trend of ‘Greenhushing’, and why people are often silent about their sustainability efforts.

We talked about:

Greenhushing vs Greenwashing.
Understanding ‘green’ terminology.
Why you should focus on improvement rather than perfection.
The importance of being transparent about your sustainability efforts.

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Kyra’s Socials:

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The Power of Cancel Culture with Meagan O’Nan

Mon, 21 Apr 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

On this week’s episode, I had the pleasure to be joined by Meagan O’Nan. She shared her story of being cancelled, and how she came back from it and built a successful career.

We talked about:

The different types of cancel culture.
The importance of prioritising your conflict resolution skills.
How to shut out the noise and stay true to your values.
The impact of surrounding yourself with people who align with your values.

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Meagan’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Mastering Cross-Cultural Business Communications with Gina London

Mon, 14 Apr 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

On this week’s episode, I had an insightful conversation with Leadership Communications expert and former CNN Anchor Gina London.

We talked about:

The major communication differences between Ireland and the U.S.
How Irish businesses can expand into the American market.
How cultural nuances impact leadership and corporate communications.
How you can improve international business relationships.

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Gina’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Establishing Digital Boundaries with Samantha Kelly

Mon, 07 Apr 2025 23:01:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

On this week’s episode, I had the opportunity to speak to the founder of Social Media Fest Samantha Kelly, all about setting digital boundaries and being strategic about what you share online.

We talked about:

The importance of sharing content that aligns with your brand and its values.
Choosing your battles and considering what you can add value to.
The impact the content you consume has on you and your business.
Setting those digital boundaries and not oversharing.

There are still tickets available for Social Media Fest this Wednesday, so make sure to get your hands on them, and don’t forget to come and say hello!

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Website: http://www.thecommunicationscoach.ie

Email: hello@thecommunicationscoach.ie

Instagram: https://www.instagram.com/thecommunicationscoach.ie/

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Samantha’s Socials:

Website: https://www.tweetinggoddess.com/

LinkedIn: https://www.linkedin.com/in/tweetinggoddess/

Instagram: https://www.instagram.com/tweetinggoddess/

Twitter: https://x.com/tweetinggoddess

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Why You Should Be Sharing Your Success

Mon, 31 Mar 2025 23:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome back to the podcast! In this season, we will be learning all about communicating your successes and selling yourself online, and not being afraid to speak up.

We talked about:

Building visibility and trust with your audience.
The fear of criticism.
Inspiring others to make their voices heard.

Click the link below to join The Clarity Collective: https://www.thecommunicationscoach.ie

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Strategic Communications: Key Takeaways from Series 6

Tue, 25 Feb 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We have reached the final episode of Series 6. This season has been all about strategic communications, and how to take your communications strategy to the next level.

We reflect on:

Marketing
Crisis Management
Connecting with your audience and clients
The power of storytelling

Join me as I reflect on this jam-packed series filled with inspiring guests who left a lasting impact.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

The Power of Brand Photography with Caroline Murray

Tue, 18 Feb 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I had the pleasure to talk to the Portrait Boss, Caroline Murray.

We talked about:

The importance of considering how we appear to our clients.
Why preparation is key to your communications strategy.
The satisfaction in seeing your vision come to life.
The key piece: The connection you have with your audience.

Click the link below to listen to all of our episodes:

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Caroline’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Building Clarity and Consistency in your Messaging with Suzanne Dempsey

Tue, 11 Feb 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I was delighted to be joined by Suzanne Dempsey, the head of the Climate Action team at Laois County Council.

We talked about:

Our work together with Laois County Council.
The challenges of communicating with the public about climate action.
Planning and preparation for communicating with clarity about climate change.
Building consistency in your content.

Click the link below to listen to all of our episodes:

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Suzanne’s Socials:

Suzanne’s LinkedIn

Laois CC LinkedIn

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Crisis Management and Planning with Captain Niall Downey

Tue, 04 Feb 2025 10:46:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I chat with Captain Niall Downey, who swapped a career as a cardiothoracic surgeon for life in the skies as an Aer Lingus pilot.

We talked about:

The dangers of a name, blame and shame system at work.
Planning for and dealing with crises.
The power of your mindset.
Having a human factor approach in place.

Click the link below to listen to all of our episodes:

Don’t forget to sign up for a mastermind programme, The Clarity Collective:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Niall’s Socials & Book:

Niall’s book

Twitter

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Mastering The Art of Storytelling with Lochlainn Harte

Tue, 28 Jan 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I had the pleasure to be joined by award-winning podcast producer Lochlainn Harte. We discussed the power of storytelling for your business.

We talked about:

How to get the best story.
Low attention spans and storytelling.
Using storytelling to stand out from the crowd.

This is your last chance to register for our free webinar to find out how The Clarity Collective can empower you to communicate with confidence and authenticity.

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Lochlainn’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

A Fresh Start for Clearer Communication

Tue, 21 Jan 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We are well and truly into 2025, and this is the perfect time to reflect on your current business strategies and set goals for how you want to further enhance these strategies this year. Is your communication strategy still relevant? Is your marketing plan effective and does it align with your brand values? If you want to know how to use these tools to grow your business, then this is the episode for you.

Don’t forget, I am launching The Clarity Collective, a master’s programme that will help you and your business cut through the noise and stand out from the crowd.

Make sure to register for our free webinar to find out how The Clarity Collective can empower you to communicate with confidence and authenticity.

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Introducing: The Clarity Collective

Wed, 15 Jan 2025 00:00:00 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Happy New Year, and welcome back to another series. Before we jump into another insightful series, I have an announcement to make. I am proud to announce I am launching my brand new mastermind programme, The Clarity Collective.

This 12-month program is tailored for independent business owners ready to elevate their communication skills and build stronger, more authentic brands.

In this week’s episode, I explore the importance of communicating with clarity and how The Clarity Collective can help your business cut through the noise and stand out from the crowd.

Tune in to learn more about how this program can empower you to communicate with confidence and authenticity.

Click the link below to listen to all of our episodes:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Cut Through the Noise: Key Learnings from Series 5

Tue, 10 Dec 2024 00:00:43 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We have reached the final episode of Series 6, and the last episode of 2024. This season has been all about the power of podcasting, and how you can use it as part of your marketing strategy to help you cut through the noise and stand out from the crowd.

Thank you so much to all of our contributors for making Cut Through The Noise a memorable and insightful series so far, and thank you to you for listening. We can’t wait to see what Cut Through The Noise brings in 2024.

Join me in this final episode of the year, as I reflect on this jam-packed series filled with inspiring guests who left a lasting impact.

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Podcast Guesting as a Marketing Tool with Aoife O’Brien

Tue, 03 Dec 2024 00:00:55 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I was delighted to be joined by Aoife O’Brien of the award-winning Happier at Work podcast.

We talked about:

How to use podcasting to promote your business.
The power of being a guest on other podcasts.
How to have the right guests for your podcast and brand values.
What makes a good podcast guest.

Aoife shares her expertise on how to use podcast guesting to your advantage, and how to get the most out of your podcast. Make sure to check out Aoife’s podcast, Happier at Work wherever you get your podcasts.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Artificial Intelligence in Podcasting with Maryrose Lyons

Tue, 26 Nov 2024 00:00:10 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I had the pleasure to be joined by Maryrose Lyons of the AI Institute. We chatted about the power of AI in Podcasting.

We talked about:

Maryrose’s own journey with AI in Podcasting.
AI in podcast marketing.
AI video generation tools.
AI Automation.

Maryrose has her very own podcast, ‘Chatting GPT’, where she chats about the world of AI and how it is changing how we work. Make sure to check out her podcast on your preferred podcast app.

Click the link below to listen:

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Podcast Production: The Basics

Tue, 19 Nov 2024 00:00:44 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, we are going right back to basics. Producing a podcast can feel overwhelming, especially if you're managing everything yourself without a budget for a production team or editor. In this episode, I will guide you through all the steps you need to launch your very own podcast from scratch.

We talked about:

Podcast recording and production equipment.
Recording Environment.
Audio Editing Software.
Podcast Hosting Platforms.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

The Anatomy of a Great Podcast with Claire Darmody

Tue, 12 Nov 2024 00:00:06 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I was delighted to be joined by Claire Darmody of Prestige Media. Claire uses her over two decades of experience in the Irish Media Landscape to help businesses develop their own podcast, right from the idea creation to post production, as well as providing media training and communications coaching.

We talked about:

Why a podcast can enhance your business.
The power of the right host.
The importance of being passionate about what you’re talking about.
The importance of a production team.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

The Power of Podcasting for your Business

Tue, 05 Nov 2024 00:00:23 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome to Series 5! So far, we have had such insightful conversations with some incredible guests, and explored essential issues to elevate your communication strategy like sustainability and biodiversity, marketing and the power of social media.

This season of Cut Through The Noise is all about the power of the podcast. This is an industry that has taken the world by storm. They can be a way for us to escape the pressures of our everyday lives, find people with similar life experiences, and a powerful tool to expand your business reach.

Join us for this series as we uncover what makes podcasts such a unique force in today’s world, and how you can use it to your advantage.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Cut Through the Noise: Key Learnings from Series 4

Mon, 14 Oct 2024 23:00:16 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

We’ve come to the end of Series 4, and what an incredible journey it’s been! Sustainability and biodiversity are topics close to my heart, and it’s essential to include them both in your business practices and communication strategies.

Throughout this series, we explored everything from leveraging local services to boost sustainability, to how major companies like An Post communicate their sustainability initiatives.

In this final episode, I take you through some of the key takeaways from the season. Be sure to catch up on any episodes you may have missed, and don’t forget you can still listen back to Seasons 1-3 on your favourite podcast platform.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

How larger companies can become environmentally conscious with Rosie O’Neill

Mon, 07 Oct 2024 23:00:09 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, I was joined by the Sustainability Manager with An Post, Rosie O’Neill. An Post is one of Ireland’s biggest communication companies, so how important are their sustainability & biodiversity practices to the company values?

In our conversation we covered:

What we think of when we think of An Post.
It’s not only about what you do, it’s how you do it.
Think outside the box in terms of your company’s biodiversity efforts.
The challenge of balancing what you want to achieve, and the practicality of it.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Using Storytelling to communicate your sustainability values with Lisa Dooley.

Mon, 30 Sep 2024 23:00:10 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, I had the pleasure to be joined by Lisa Dooley, Creative Director of The Factory, Ireland's leading eco printers and graphic design studio. We talk about the importance of effectively communicating your company values, and in turn it will enable you to attract clients who share those same values.

In our conversation we covered:

The power of rebranding in conveying your company’s true values.
How you can make your business sustainable at every level.
The value of your website and SEO in getting your message to your target market.
The importance of those finer details in your marketing strategy.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

How to create sustainable change in your business with Eoin Galavan

Mon, 23 Sep 2024 23:00:19 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, I’m joined by psychologist Dr. Eoin Galavan, who highlights the importance of driving meaningful change within our organisations. Eoin shares valuable insights on how to create sustainable transformations with lasting impact.

In our conversation we covered:

The need to take climate change seriously in the workplace.
How you can adapt your communication strategy to suit your company and its values.
Understanding the impact our business processes have on climate change.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Effectively communicate your sustainability values with Orla Martin

Mon, 16 Sep 2024 23:00:40 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, I had the opportunity to speak with Orla Martin, head of the Local Enterprise Office in County Offaly.

In our conversation we covered:

The critical role of clearly communicating your values when promoting sustainability within your business.

The challenge of marketing your company as eco-friendly or sustainable

How invaluable your Local Enterprise Office can be.

If you want your business to stand out and make a real impact, utilising your Local Enterprise Office could be the key to cutting through the noise and standing out from the crowd.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Stand out from the crowd: Sustainability and biodiversity

Mon, 09 Sep 2024 23:00:56 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome to the first episode of Season 4! This season, we’re diving deep into sustainability and biodiversity, exploring practical ways to reduce your carbon footprint and drive impactful changes within your business, both internally and externally.

In this first episode, we unpack the key concepts of Environmental, Social, and Governance (ESG) and Sustainable Development Goals (SDGs). We look at how you can implement these strategies to allow your business to make a difference and stand out from the crowd.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Cut Through the Noise: Key Learnings from Series 3

Thu, 25 Jul 2024 23:05:22 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

It’s that time again. It is time to reflect on the key takeaways from the series. Throughout this series, we've discovered the power of networking and learned how to stay true to ourselves while getting our message across in a presentation.

We explored a wide range of other topics too, including product photography and even women in politics.

Join me as I reflect on this jam-packed series filled with inspiring guests who left a lasting impact.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Hosted on Acast. See acast.com/privacy for more information.

Mastering Workplace Presentations: Secrets to Success

Thu, 18 Jul 2024 23:05:28 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In the penultimate episode of Series 3 of Cut Through The Noise, I had the pleasure to be joined by Maureen McCowen of Soft Skills Success. Maureen shares her top tips and tricks for workplace presentations, covering everything from preparation to the perfect conclusion, and how you can stay true to yourself along the way.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Social Media Links:

Aisling O’Rourke:

Maureen McCowen:

Hosted on Acast. See acast.com/privacy for more information.

Putting Great Communications at the Core of your practice

Thu, 11 Jul 2024 23:01:14 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Throughout this series, we’ve explored the key components of crafting a stellar communication strategy, but how do we put these elements into practice?

In this week’s episode, I sit down with Brian Sheehan, CEO of Women for Election, to delve into their inspiring work. We’ll discuss how they empower women to participate in politics by boosting their confidence and fostering self-belief.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Tackling the Networking Ick

Thu, 04 Jul 2024 23:01:34 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I am joined by Jean Evans of Network me. We discuss the importance of networking as part of an overall marketing strategy and Jean shares her top tips for making a great impression.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Mastering Product Photography: A Deep Dive into Techniques and Tips

Thu, 27 Jun 2024 23:01:50 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this week’s episode, I had the pleasure to be joined by Product Photographer Gilberto Figuerido. Gilberto shares his insights on the crucial role photography plays in business. He argues that high-quality brand and product photography isn't just a luxury—it's a necessity.

According to Gilberto, exceptional product images are key to getting your brand noticed. After all, if your potential customers aren’t aware of your products, how can they buy them?

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Summer an Ideal time to refresh your marketing

Thu, 20 Jun 2024 23:01:02 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome to Season 3 of Cut Through the Noise! In this week’s episode we are taking things right back to basics. We’re diving into what I like to call the "Marketing Sprint."

It’s crucial to have a clear and concise communications and marketing strategy, but it’s just as important to revisit and refine this plan on a weekly basis to ensure what you are doing still aligns with your brand values.

If you want to discover how you can make your marketing strategy a part of your working week, then this episode is for you.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Blog Post:

Hosted on Acast. See acast.com/privacy for more information.

Cut Through the Noise: Key Learnings from Series 2

Thu, 30 May 2024 23:01:39 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In the final episode of season 2, it is time to reflect on the key takeaways from the series. Throughout this series, we've highlighted the crucial role of marketing and explored a variety of tools to boost your marketing and communication strategies.

We discussed everything from mastering social media marketing to leveraging Artificial Intelligence and harnessing the power of the press release. I was joined by some incredible guests along the way who shared their insights and expertise. If you want a glimpse into series 2 of Cut Through the Noise, then this episode is for you.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Master the Art of Press Releases

Thu, 23 May 2024 23:01:53 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this solo episode, we are delving into the world of the press release. Often overlooked, press releases are actually crucial components of your communication strategy. These carefully crafted announcements play a pivotal role in reaching media professionals, spreading the word about your business, and ultimately boosting your brand's visibility.

To get your free press release template go to www.thecommunicationscoach.ie/release

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

LinkedIn Marketing 101: Boost Your Business with Proven Tactics

Thu, 16 May 2024 23:01:48 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, I had the pleasure to be joined by Content Marketing Strategist and LinkedIn Expert Elaine Walsh-McGrath. She helps service-based businesses to find their absolute favourite clients through great content and B2B marketing on LinkedIn.

She gives us her 5 top tips that you can start using straight away to better your business using LinkedIn.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

AND if you enjoyed this episode of Cut Through the Noise Aisling and Elaine are offering a joint online workshop on June 11th click here for details: https://www.elainewalshmcgrath.com/offers/HsfH4BfU

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Video do I have to?

Thu, 09 May 2024 23:01:21 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, we are talking all things video. With social media dominating our world, it is important now more than ever before to have a stellar online marketing strategy. Fellow Midlands man Darren Doyle of Studio 93.ie joined me this week to tell us how we can get started with our video marketing.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Artificial Intelligence a Marketing friend or foe?

Thu, 02 May 2024 23:01:17 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, social media sales strategist and coach Louise McDonnell joined me to talk about all things Artificial Intelligence or AI.

Louise shared her journey into social media marketing and stressed its significance in business communication strategies.

She recently attended the World Social Media Marketing Conference in San Diego in California, and was particularly fascinated by the talks about AI.

She shared how she has applied AI to her work to improve what she does every day. She explained how beneficial she believes AI can be for your business, but there can be ethical issues associated with it and authenticity is what’s most important for your business.

Louise emphasised the pivotal role of social media marketing in the modern workplace, and stressed that if you are clear on your message and serious about your social media strategy and how you use AI, you can make your business even more successful.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Back to basics: Make your Communications Campaigns stand out from the crowd

Thu, 25 Apr 2024 23:01:05 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

Welcome to Series 2! Over the Easter weekend, I found something that brought me back to my days in primary school. It got me thinking about communication campaigns, and how important it is that you know not only what you are doing, but why you are doing it.

In this episode, I delved into the fundamental cornerstones of a good communication campaign: Clarity, Brevity and Purpose.

In today’s business world, communication is key. It should be at the heart of everything you do, and this season will help you understand why.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: https://www.instagram.com/thecommunicationscoach.ie/

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Cut Through the Noise

Thu, 04 Apr 2024 23:01:35 GMT

Welcome to Cut Through the Noise, your ultimate podcast destination for mastering the art of clear communication in your business!

I’m your host, Aisling O’Rourke, founder of The Communications Coach. With nearly two decades entrenched in the Irish media landscape, I leverage my expertise to champion communication as the bedrock of business prosperity.

In the final episode of series one, I take us on a journey through the key takeaways from the series. The series has been all about learning how to tackle the biggest issues facing businesses today, and how you can better manage your communication strategy and place it at the heart of what you do.

This podcast aims to illustrate the impact of storytelling and equip you with the tools you need to cut through the noise and stand out from the crowd.

We have gained such valuable insight along the way, from the significance of your website to crisis management strategies and the effectiveness of social media marketing.

I want to thank you all for listening to this first series of Cut Through the Noise. Stay tuned because we will be back in two weeks time with another series of Cut Through the Noise with me, Aisling O’Rourke.

To engage with the podcast or avail yourself of The Communications Coach's services, drop us a line at hello@thecommunicationscoach.ie.

Editing by Amanda Fitzgerald.

Aisling’s Socials:

Website: www.thecommunicationscoach.ie

Email: hello@thecommunicationscoach.ie

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Communications in Times of Crisis

Fri, 29 Mar 2024 00:01:46 GMT

Welcome to Cut Through the Noise, your ultimate podcast destination for mastering the art of clear communication in your business!

In this episode, I had the privilege of being joined by Jonathan Healy of Healy Communications. Together, we delved into the realm of crisis communication, dissecting its nuances and stressing the paramount importance of proactive crisis planning.

Jonathan talked about how important it is that every business prioritises their crisis communications, no matter the size. You may be an expert in your field, but having a crisis management plan is essential to reduce the effects of a crisis, and keep the situation under control.The presence of a robust crisis management strategy is pivotal in mitigating crisis repercussions and maintaining control of the situation.

Both Jonathan and I underscored the imperative of seeking support during crises. Tune in to discover how you can access the necessary assistance to navigate any crisis scenario successfully.

To engage with the podcast or avail yourself of The Communications Coach's services, drop us a line at hello@thecommunicationscoach.ie.

Editing by Amanda Fitzgerald.

Aisling’s Socials:

Website: www.thecommunicationscoach.ie

Email: hello@thecommunicationscoach.ie

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Jonathan’s Socials:

Website: https://healycommunications.ie/

Instagram: https://www.instagram.com/jonathanhealy/

LinkedIn: https://www.linkedin.com/in/jonathan-healy-00a0a352/

Hosted on Acast. See acast.com/privacy for more information.

Making your website work for your business

Fri, 22 Mar 2024 00:01:35 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business.

In this episode, I had the pleasure to be joined by Lucy O'Reilly of Designs for Growth. We talk all about how to build a high-converting website.

A website is the digital home of your business, and Lucy believes investing time and effort into building an excellent website is crucial. We talk about everything from the colour scheme you use to your branding.

Lucy gives invaluable insights into the importance of building a website for your company. If you want to build or improve your own website, this episode is not to be missed.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

https://www.designsforgrowth.ie/

Instagram: www.instagram.com/thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Lucy’s socials

https://www.instagram.com/designsforgrowth/

https://www.linkedin.com/in/lucy-oreilly/

Hosted on Acast. See acast.com/privacy for more information.

Storytelling why you should be using it to elevate your brand

Fri, 15 Mar 2024 00:00:33 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, we talk all things storytelling. Storytelling is possibly one of the most powerful ways that you can elevate your message and help you stand out.

I explain what makes a compelling story and how as communicators, we have the power to evoke connect with our audience through storytelling.

I share some personal stories from my own life, and emphasise the importance of sharing this vulnerability with your customers to foster trust and credibility.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Email Marketing a waste of time or the secret to business success?

Fri, 08 Mar 2024 00:01:34 GMT

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, I sat down with our very first guest, email marketing expert Vicki Smith. Vicki addresses the common misconception that email marketing doesn’t work and emphasises the importance of providing value to customers through email.

She encourages you to shift your perspective on email marketing and view it as a direct line to customers’ inboxes for deliverable valuable content, and build a loyal customer base.

Vicki provides valuable insights into how you can cut through the noise and start building your own email marketing strategy.

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald

Aisling’s Socials:

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Master the Art of Communication for your Business

Fri, 01 Mar 2024 00:00:22 GMT

Welcome to the first episode of Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

In this episode, we dive deep into the pivotal role of communication strategy. Drawing from my extensive background in Irish media and coaching, I emphasise the power of storytelling, brand coherence, and genuine audience interaction. Prepare to challenge the misconception of communication as a mere soft skill. Instead, let’s think of it as a potent force shaping brand perception and fostering unwavering loyalty.

This episode sets the tone for the series, promising valuable insights on effective media skills and communication tactics for businesses.

Get ready to Cut Through the Noise!

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie

Editing is by Amanda Fitzgerald