Sustainable Futures

America at Home: How Wellness, Safety, and Sustainability Are Reshaping Where We Live

Thu, 26 Mar 2026 13:00:00 GMT

In this episode of Kantar Sustainable Futures, host Peter Rose sits down with Teri Slavik‑Tsuyuki, Principal of TST Inc. and a leading voice in wellness‑centered community design, to explore how the pandemic fundamentally reshaped Americans’ relationship with home, and what that shift signals for the future of housing, communities, and sustainable growth.

Grounded in insights from the America at Home study, conducted in partnership with Kantar, the conversation reveals a key consumer signal: wellness has moved from a lifestyle preference to a core expectation, spanning energy efficiency, clean air and water, healthier kitchens, emotional safety, and long‑term affordability. Tune in to learn how persistent gaps between the importance people place on financial, physical, and emotional wellbeing and how supported they actually feel highlight powerful opportunities for innovation and differentiation.

Hosted on Acast. See acast.com/privacy for more information.

Rethinking Sustainable Tech: Lessons from Fairphone

Thu, 19 Feb 2026 15:04:28 GMT

In this episode of Sustainable Futures, Jonathan Hall speaks with Monique Lempers, Chief Impact Officer at Fairphone. They discuss Fairphone's journey from a protest movement against conflict minerals to a competitive player in the consumer electronics market. Monique shares insights on the challenges faced by purpose-driven companies, the dilemmas of operating within a flawed system, and the company's commitment to transparency and impact.

Hosted on Acast. See acast.com/privacy for more information.

Fire Hoses, Farms and the Future: Kresse Wesling on Regeneration

Thu, 05 Feb 2026 12:07:07 GMT

In this episode of Sustainable Futures, Jonathan Hall speaks with entrepreneur and changemaker Kresse Wesling, co‑founder of Elvis & Kresse- the pioneering brand turning decommissioned fire hoses and rescued materials into luxury goods, regenerative farming practices, and even wine.

Kresse shares her remarkable journey from early environmental activism to building a business that challenges the very foundations of how companies operate. Together, they explore the shift from sustainability to regeneration; the power of circular materials and circular capital; and why optimism, creativity and community partnerships can unlock profound change.

Hosted on Acast. See acast.com/privacy for more information.

Low-impact Fashion And The Forces For Change

Thu, 15 Jan 2026 12:42:00 GMT

In this episode of Sustainable Futures, Jonathan Hall welcomes Nina Marenzi — founder of The Sustainable Angle and CEO of Future Fabrics Expo — for a deep dive into the future of sustainable fashion.

Nina traces her journey from environmental policy into pioneering sustainable textiles, revealing how the fashion industry can dramatically reshape its impact on the planet. The conversation explores the challenges and opportunities in sourcing lower‑impact materials, the critical role of education and innovation, and the ways brands, designers, and consumers can accelerate systemic change. The next Future Fashion Expo will be held in Brussels on the 24-25th of June 2026.

Hosted on Acast. See acast.com/privacy for more information.

Smarter by Design: How Packaging Powers Sustainable Growth

Thu, 18 Dec 2025 11:12:44 GMT

In this episode, host Jonathan Hall (Managing Partner, Kantar Sustainable Transformation Practice) sits down with Chris Davidson (Vice President, Sustainability Engagement) and Leon Nicholas (Vice President, Retail Insights & Solutions) from Smurfit Westrock—two leaders at the forefront of sustainable packaging.

Together, they unpack how Smurfit Westrock is embedding circularity into its operations, navigating evolving regulations like the EU’s Packaging and Packaging Waste Regulation, and balancing the tension between personalization and purpose. Listeners will hear insights on:

The latest sustainability trends and myth-busting in 2025
How retailers’ and clients’ sustainability goals are evolving across markets
Smurfit Westrock’s Net Zero Transition Plan, including investments in biomass, solar, and hydrogen
The role of challenger brands and the impact of new technologies in packaging innovation
What brands and consumers can expect from material innovation and the future of packaging

Whether you’re a marketer, a sustainability leader, or simply curious about how packaging can drive positive change, this episode offers actionable insights and inspiration. Discover why packaging isn’t just a box—it’s a blueprint for sustainable transformation.

Tune in and join the movement toward a smarter, more sustainable future.

Hosted on Acast. See acast.com/privacy for more information.

Empowering Communities Through Clean Water Innovation

Thu, 13 Nov 2025 13:27:12 GMT

In this episode Jonathan Hall speaks to Louis Goring-Morris from Water Unite, Antonia Lydia Nalunga from Jibu, and Emily Pearce from Co-op about the critical issues surrounding water security, the role of impact investing, and innovative solutions to address water poverty. The conversation highlights the importance of collaboration among organisations to tackle the global water crisis and the need for sustainable business models that empower local entrepreneurs.

Hosted on Acast. See acast.com/privacy for more information.

Beyond the Planet: Human-Centred Climate Communication

Thu, 16 Oct 2025 13:48:56 GMT

In this episode of Sustainable Futures, Jonathan Hall speaks with Natalia Vega-Tracy and Christopher Moscardi from New Zero World and EPIC about the importance of human-centered communication in climate action. They discuss the challenges of creating unified narratives around climate change, the significance of addressing the say-do gap in public sentiment, and the role of health and wellbeing as a narrative lens. The conversation highlights the need for collaboration across sectors and the development of actionable strategies to engage diverse audiences in climate initiatives.

Hosted on Acast. See acast.com/privacy for more information.

Water: The Overlooked Crisis in Sustainability

Thu, 25 Sep 2025 11:59:45 GMT

In this episode of Sustainable Futures, Jonathan Hall speaks with Bianca Woolley, Global Marketing Sustainability Lead at Diageo, about the critical importance of water sustainability. They discuss Diageo's water stewardship initiatives, the challenges of engaging consumers on water issues, and the insights gained from research on consumer attitudes towards water. The conversation emphasises the need for brands to communicate their sustainability efforts in a way that resonates with consumers, particularly in the context of water scarcity and pollution as Bianca shares examples of how Diageo is taking action and the importance of making sustainability desirable for consumers.

Hosted on Acast. See acast.com/privacy for more information.

From barcode to QR code, the new sustainable marketing era

Wed, 03 Sep 2025 07:05:00 GMT

The evolution from barcodes to QR codes is transforming opportunities for the brand-consumer interface. Kantar’s Jonathan Hall speaks to Kerry Morrison from GS1UK, creators of the barcode, and now stewarding the move into the benefit-rich world of QR.

Where barcodes offer important, yet arguably linear benefits, QR codes represent the multi-coloured comms dreamcoat for brand owners. A built-in medium through which to ‘speak’ directly to the consumer. To communicate brand messaging, usage information and innovations. And a one-to-one media channel to tell and evidence the brand’s sustainability story, with QR codes enabling:

Information on recycling, reselling and reuse
Territory-specific comms, reducing packaging quantities
Less food waste, minimising greenhouse gas generation
Reduction in traditional marketing costs

All shaping positive behavioural change, with greenwashing concerns banished, through the transparent eye of conscious choices.

Listen online here or on any major podcast platform:

Hosted on Acast. See acast.com/privacy for more information.

The Toolkit For Enabling Sustaianble Ads

Thu, 26 Jun 2025 15:25:59 GMT

In this special Cannes Lions episode, Duncan Southgate, Kantar's Director of Creative and Media solutions, is joined by Sebastian Muden, Global Chair of Ad Net Zero. Together they discuss the findings of the ‘Sustainable Behaviour Ad Tracker’ analysis, which found that out of 6,400 ads tested by Kantar clients between November 2024 and May 2025, only 6% include sustainable behaviours.

But a solution is coming. Duncan and Sebastian explore how creative teams can play a crucial role in promoting sustainability. They share positive examples of ads that get it right, weaving creative storytelling with sustainable behaviours to create purpose driven, effective ads. With this benchmark of excellence in mind, Sebastian shares how Ad Net Zero's ‘Every Brief Counts’ initiative provides advertisers and agencies with practical guidance about how they too can seamlessly include sustainable behaviours in advertising, leading to effective, purpose led ads that connect with consumers.

Listen now to discover how you can integrate sustainable behaviours into your ads to build brand purpose, differentiate in your market and become a part of the sustainable marketing revolution.

For more information, read the article co-authored by Duncan and Sebastian here: https://www.kantar.com/inspiration/sustainability/how-the-ad-industry-can-help-sustainable-choices-become-the-norm

Hosted on Acast. See acast.com/privacy for more information.

The Urgency of Inclusivity in Marketing

Thu, 12 Jun 2025 12:15:23 GMT

In this episode of Sustainable Futures, Valeria Piaggio discusses the significance of Pride 2025 with guests Roxy Bordillon, Editor-in-chief of DIVA magazine and Sena Zungu, Global Knowledge Manager at Kantar’s Pride ERG. Together they explore the evolving tone of Pride, the importance of data in understanding LGBTQIA experiences, and the urgent need for brands to take a stand in support of the community. The conversation highlights the findings of the DIVA report, focusing on safety, intersectionality, and the responsibility of brands to create inclusive environments.

Hosted on Acast. See acast.com/privacy for more information.

Rethinking Marketing Education for Sustainability

Wed, 28 May 2025 11:45:55 GMT

In this episode, Jonathan Hall discusses sustainable marketing with Eduardo Andrade, professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance and Ozlem Senturk, senior partner at Kantar Sustainable Transformation. They explore the differences between traditional and sustainable marketing, the importance of embedding sustainability in marketing education, and the challenges of balancing customer-centric and nature-centric approaches. The conversation also addresses the barriers to sustainable consumer behavior and the need for collaboration between academia and industry to foster a sustainable future.

Hosted on Acast. See acast.com/privacy for more information.

Why Brands Are Missing Men and How to Win Them Back

Wed, 14 May 2025 10:48:16 GMT

In this episode of the Sustainable Futures Podcast, host Valeria Piaggio is joined by Fernando Desouches, Managing Director of New Macho, and Vera Sidlova, Director of Kantar's Global Thought Leadership team. They delve into the intriguing world of masculinity in marketing, shining light on recent discussions sparked by media like the UK TV series Adolescence.

Together, they explore how brands often miss the mark with male audiences. This episode uncovers why current marketing strategies fail to resonate and provides actionable insights on how to address this gap. You will gain a deeper understanding of the needs and behaviours of male consumers, discovering effective strategies to engage them meaningfully.

A staggering 66% of men feel worse about themselves due to how they are portrayed by brands. It's crucial for marketers and brand leaders to listen to these voices and incorporate their perspectives. This episode offers a roadmap for creating more inclusive and impactful marketing campaigns, using practical examples and real-world case studies.

Join us to learn how to navigate the complexities of marketing to men and unlock new growth potential for your brand. Tune in for a conversation that promises to transform your approach and elevate your marketing success.

Hosted on Acast. See acast.com/privacy for more information.

How Will Hydrogen Cars Help Drive the Sustainable Mobility Revolution?

Wed, 30 Apr 2025 07:01:00 GMT

In the next episode of “Sustainable Futures” Jonathan Hall interviews Hugo Spowers, Company Architect of hydrogen car company Riversimple. Hugo shares his journey from motorsport engineering to founding one of the first hydrogen car companies that offers innovative solutions to revolutionise the automotive industry.

Emily Hill, Kantar’s Sustainable Innovation Lead, joins the episode to explore how Riversimple offers not just an innovative product but implements three levels of design: product, service, and design at the level of purpose and corporate governance. This approach ensures that business models and new governance structures evolve alongside new technology, turning sustainability from a cost into a source of profit.

Riversimple will be making their design principles open-source to catalyse the widespread adoption of fuel cell technology. Widespread adoption of Riversimple's sustainable business model will drive an economic shift where growth and sustainability go hand in hand.

Widespread adoption of Riversimple's sustainable business model will drive an economic shift where growth and sustainability go hand in hand.

Hosted on Acast. See acast.com/privacy for more information.

Building meaning, difference and salience with BrandSustainability

Wed, 16 Apr 2025 08:35:03 GMT

In this episode, Managing Partner Jonathan Hall, speaks with Karine Trinquetel, Head of Offer at Kantar’s Sustainable Transformation Practice to introduce a new, transformative, brand development tool called BrandSustainability which is designed to bridge clients' sustainability strategy with their brands.

Karine explores how the key growth pillars outlined in Kantar’s ‘Blueprint for Brand Growth’ have been embedded into BrandSustainability to ensure that sustainability can be used to increase brand penetration, meaningful difference, and to uncover new spaces or growth.

Karine also discusses the importance of the value-action gap, since data has shown that 85% of consumers say that they want to make better choices, but only 29% follow through in their consumption patterns. Kantar’s research reveals that brand equity tied to sustainability can help bridge this gap: "strong brand perception and equity in this space might well be the missing piece to demand to action and close the value-action gap."

If you are a marketer, strategist or brand builder seeking to grow your brand through sustainable marketing, this episode offers practical solutions on how to grow your brand responsibly and meaningfully with Kantar.

Hosted on Acast. See acast.com/privacy for more information.

Redefining Marketing for a Sustainable Future

Wed, 02 Apr 2025 14:28:42 GMT

In this episode, Jonathan Hall - Managing Partner at Kantar’s Sustainable Transformation Practice - speaks with colleague and Senior Partner Ozlem Senturk, and Sustainable Marketing Experts and Co-Authors of ‘Sustainable Marketing: The Industry's Role in a Sustainable Future', Alexis Eyre and Paul Randle, about the pressing need to redefine growth and reshape marketing’s role in creating a sustainable future. Since the end of the Second World War, Marketing has played a central role in making the consumer lifestyle desirable and aspirational. This discussion explores how new economic models, such as the circular economy are redefining what growth should look more like as we transition to a more sustainable economy.

Ozlem, Alexis and Paul share their valuable insights into the importance of brand purpose and the challenges that emerge when aligning sustainability goals with commercial success. They share the Sustainable Marketing 2030 and Sustainable Marketing Compass frameworks as ways to help marketers navigate the complexity of the future marketplace.

With practical insights and real-world examples, this episode offers a roadmap for marketers, business leaders, and anyone looking to transition towards a more sustainable and purpose-driven future.

Tune in to the episode and check out their book and useful links below!

Sustainable Marketing 2030 report: https://www.kantar.com/campaigns/sustainable-marketing-2030

Information on Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/the-compass/

‘Sustainable Marketing: The Industry’s Role in a Sustainable Future’ by Alexis Eyre and Paul Randal: https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133

Hosted on Acast. See acast.com/privacy for more information.

Learn the Formula for Women Empowerment and Brand Growth

Wed, 12 Mar 2025 11:36:25 GMT

Join us for Kantar's International Women's Day podcast episode and listen to our Head of Inclusive Growth, Valeria Piaggio, interview Elspeth L'Anson, UN Women's Interim Head of the Unstereotype Alliance. Together, they explore the current state of inclusion and representation of women in the advertising industry.

The discussion examines how stereotypes have traditionally portrayed women and how recent geopolitical events have influenced these portrayals. Insights from the Unstereotype Alliance State of the Industry report sheds light on these shifts.

The episode also delves into data from Kantar's Brand Inclusion Index, revealing how women want to be represented by brands in ways that make them feel empowered, accepted, and celebrated for their diversity. Discover which brand was voted most inclusive of women by consumers and the key reasons behind this recognition.

Finally, uncover the quantitative opportunities that inclusion holds for brands, supported by compelling evidence from Kantar's Inclusion = Income report. Created in partnership with the Unstereotype Alliance and Oxford Saïd Business School, this report demonstrates the direct link between inclusion and business success.

Tune in to the episode and explore the useful links below!

Brand Inclusion Index: https://www.kantar.com/campaigns/brand-inclusion-index
State of the Industry Report: https://www.unstereotypealliance.org/en/resources/research-and-tools/state-of-the-industry-report-3
Inclusion = Income Report: https://www.unstereotypealliance.org/en/resources/research-and-tools/inclusion-income-the-business-case-for-progressive-marketing

Hosted on Acast. See acast.com/privacy for more information.

Actioning Inclusive, Expansive Marketing

Thu, 27 Feb 2025 15:12:54 GMT

Join us for the latest installment of the "Actioning Inclusion" mini-series, where we explore how the future of marketing will be impacted by inclusion. Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO of the Latino Donor Collaborative, come together for a final insightful discussion on how brands should proceed with inclusion.

Delve into data that examines the current state of inclusion in advertising and explore how different populations are currently represented and portrayed. Learn how brands are failing to both include members of underrepresented groups and represent them fairly without negative stereotypes. Insights highlight how the advertising industry needs to change to meet the needs of diverse groups and that failing to do so is not conducive to growth.

Finally, get familiar with a new innovative market research methodology used in Kantar’s Brand Inclusion Index, which focuses on identifying where brands need to close inclusion gaps to stop excluding certain consumer groups. With populations such as the Latino community representing over $3 trillion in potential economic impact learn more about the changes that need brands need to make to secure their future success.

Hosted on Acast. See acast.com/privacy for more information.

Making Inclusion Business as Usual

Fri, 21 Feb 2025 11:46:24 GMT

Our next installment of “Actioning Inclusion” mini-series explores the importance of making inclusion business as usual. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO of the Latino Donor Collaborative, for another insightful conversation.

Kantar’s blueprint for growth is centered around how brands can predispose themselves to more people. Connecting with often underrepresented demographics and meeting their needs taps into new market opportunities. This is particularly important for high-growth, diverse populations that are expanding.

Crafting the right communication is vital to connect meaningfully with consumers. In this episode, the group also explores the importance of authentic representation in media through the lens of gender. Learn how positive portrayals of gender lead to higher customer loyalty, greater pricing power, and a reduced likelihood of abandonment.

Finally, delve into how AI impacts representation in marketing, exploring both its risks and opportunities. Marketers need to use AI to represent a diverse range of voices to appeal to all consumers and to meet their evolving expectations and cultural nuances.

Hosted on Acast. See acast.com/privacy for more information.

Catalysing Brand Growth via Inclusion

Wed, 05 Feb 2025 11:38:30 GMT

Watch the first episode of our new Sustainable Futures mini-series “Actioning Inclusion” on how brands can drive growth with inclusive marketing strategies. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio Kantar’s Global Head of Inclusive Growth, Sara Denby the previous Global Head of the UN Women Unstereotype Alliance and Ana Valdez, President and CEO of the Latino Donor Collaborative.

The group starts by discussing how demographic shifts in the population require brands to create marketing strategies that are meaningful to different cultural segments. Delve into the evidence from the “Inclusion = Income” report created in partnership between UN Women, Oxford Saïd Business School and Kantar which uncovers the risks brands face when they use generic advertising that doesn’t meet the needs of often underrepresented groups. Learn how this approach helped the Latino Donar Collaborative to uncover how Latino Youth, who represent 25% of the young customer base in the United States, are diving growth and influencing mainstream culture.

Hosted on Acast. See acast.com/privacy for more information.

Turning a waste problem into a marketing solution: bridging the value-action gap with Intuitive AI

Tue, 14 Jan 2025 12:00:00 GMT

Companies need to invest in designing products that are easily recyclable at end of life, but consumers' actions remain essential to making recycling successful.

In this episode of Sustainable Futures, Jonathan Hall is joined by Hassan Murad, one of the top 5 entrepreneurs on Forbes’ AI list and CEO of Intuitive AI.

We explore Hassan’s new intervention, Oscar Sort, developed by Intuitive AI, that uses visual guidance to nudge consumers towards recycling properly.

Kantar’s Sustainability Sector Index shows that 93% of people want to take action to live more sustainably, but only 10% do so.

Oscar Sort technology addresses this gap by intervening in the 0 to 3 seconds of decision-making consumers have before recycling, using clear, interactive visual screens that show exactly what to recycle and which bin to use.

This type of innovation is essential as advancements such as biodegradable packaging haven’t yet progressed enough to justify consumers reducing their recycling efforts.

Learn more about how Oscar Sort technology bridges the value-action gap and Intuitive AI’s other waste reduction capabilities by listening to the episode!

Hosted on Acast. See acast.com/privacy for more information.

Valuable lessons for Marketers from the success of Change Brands

Tue, 10 Dec 2024 11:35:06 GMT

In the latest episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley talks to Chris Baker to discuss his new book, 'Obsolete: How Change Brands are Changing the World'.

Chris discusses the concept of 'Change Brands' and how they bring about positive social or environmental change through their business models. These brands go beyond just disrupting categories; they strive to make the world better.

The episode uncovers how Change Brands are putting ‘behaviour change’ at the heart of their strategies, how they take bold actions to build salience and difference and often break category conventions. Through lots of engaging examples, Chris provides guidance for both new and established brands on how to make a meaningful impact in the world.

Hosted on Acast. See acast.com/privacy for more information.

Building a plastic free world with Notpla

Fri, 29 Nov 2024 09:16:01 GMT

In our next episode of Sustainable Futures Jonathan interviews Pierre-Yves Paslier, co-Founder of Notpla, and Emily Hill, Kantar’s Sustainable Innovation Lead.

The episode explores the role plastic plays in our everyday lives at great cost to our health and the environment. Notpla uses seaweed, a bio-based solution, to produce 100% plastic free packaging which is sourced to global brands such as Just Eat.

Learn about why consumers care so deeply about this topic with insights from our Sustainability Sector Index. We'll also offer practical advice on how marketers can influence change throughout the value chain, particularly in the design phase, where 80% of a product’s impact is determined.

Start-ups like Notpla facilitate the adoption of circular solutions that meet consumers’ needs and enable businesses to stay one step ahead of upcoming regulation on plastics.

Hosted on Acast. See acast.com/privacy for more information.

Navigating circular marketing with Biffa: legislation changes, business opportunities, and shifts in consumer demand

Tue, 05 Nov 2024 10:01:24 GMT

Research by Biffa reveals that less than 50% of organisations are fully aware of upcoming recycling legislation. In the next episode of Sustainable Futures, Jonathan Hall sits down with Pam Conway, Biffa's Group Marketing Director, to explore the challenges and opportunities brands will face in a circular economy.

Discover how Biffa is leading the charge in reducing waste, enhancing recycling efforts, and guiding businesses through evolving environmental regulations. Learn how the value of waste is transforming under new regulations like Extended Producer Responsibility (EPR), which mandate that brands manage their products' entire lifecycle.

Marketers are pivotal in this transition, driving change not only through the supply chain but also by influencing consumer behaviour through education, community engagement, and streamlining recycling processes.

Hosted on Acast. See acast.com/privacy for more information.

The Art of Sustainable Innovation Storytelling with Pangaia

Wed, 30 Oct 2024 11:49:02 GMT

In this episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley, Head of Behavioural Science and Innovation at Kantar, chats with Dr. Amanda Parkes, Chief Innovation Officer at Pangaia, about how the brand uses storytelling to change corporate mindset and empower decision-makers to focus on sustainability.

Pangaia is a brand that launched with a beating heart of innovation. Amanda shares tips and secrets for how brands can be transparent with their consumers about their values and plans to avoid falling into the trap of unmet sustainability expectations.

Nicki and Amanda also dive into their favourite topics from Cannes, from using AI and deep science to analysing data to help create new chemistries for material innovation.

Hosted on Acast. See acast.com/privacy for more information.

Lessons learned from a career in fashion retail: applying sustainability strategies with Nina Shariati, Founder and CEO of Circular Transparency

Mon, 21 Oct 2024 23:01:19 GMT

Creating a more sustainable world requires innovation, collaboration and acceptance that overconsumption damages the health of our planet. This week, our host Jonathan interviews Nina Shariati, who held a variety of roles in her 16 years at H&M GROUP, from purchasing and design through business development and new ventures to sustainability strategy and execution.

Nina has now created Circular Transparency, a sustainability consultancy and advisory firm specializing in creating sustainability strategies, as well as scouting and evaluating both start-ups and talent. To hit transition targets, Nina emphasizes the importance of shifting the mindset around sustainability, viewing it not as a burdensome barrier to business, but as a valuable business opportunity. Join us for an inspiring conversation on creating lasting change in the fashion industry and beyond

Hosted on Acast. See acast.com/privacy for more information.

The Ageing Population Is an Economic Time Bomb—But Are Brands Ready?

Mon, 07 Oct 2024 23:01:45 GMT

In the next two decades, the UK's working population will shrink by 25%, whilst at the same time the population over 60 will grow to over 40%. It's similar in developed economies across the world. If brands don’t adjust to this demographic shift, they risk huge revenue loss. This week on Sustainable Futures, Jonathan Hall talks with Andy Simpson, commercial director of 55/Redefined, a specialist consultancy that helps businesses attract, engage, and grow with over 50s. Together Andy and Jonathan challenge stereotypes around age to uncover huge, unexplored, commercial opportunities in this space.

Curious to learn more about how your brand can harness the economic power of the aging population? Kantar’s new Brand Inclusion Index can reveal how the aging population view your brand compared to other age groups, follow the link here to learn more: Brand Inclusion Index 2024 (kantar.com)

Hosted on Acast. See acast.com/privacy for more information.

Stronger leadership for better sustainability outcomes: A conversation with Rajeev Peshawaria and Jeremy Schwartz

Wed, 25 Sep 2024 07:01:27 GMT

Currently, $43 trillion in assets under management is dedicated to ESG purposes. The question is, how much of this is going towards solving social and environmental problems? In our next episode of Sustainable Futures, Jonathan Hall is joined by Rajeev Peshawaria, CEO of Stewardship Asia, and Jeremy Schwartz, Chair of Kantar's Sustainable Transformation Practice, who has held a plethora of leadership roles at The Body Shop, Sainsbury's, and Pandora to name a few. Hear about Rajeev’s framework for better leadership, which involves four key concepts: interdependence, long-term view, ownership mentality, and creative resilience. Placing stewardship values at the core of business strategies is central to Rajeev’s vision for change. This genuine commitment to sustainability, starting from the top, can transform businesses into a profitable force for good.

Hosted on Acast. See acast.com/privacy for more information.

Advertising needs to make sustainability second nature: A conversation with Sebastian Munden, Chair of Ad Net Zero

Tue, 10 Sep 2024 08:35:32 GMT

Advertising is a powerful force that shapes our everyday lives. Consider the positive impact advertising could create if used as a force for good. Listen to Duncan Southgate, Kantar’s Senior Director, interview Sebastian Munden, Chair of Ad Net Zero, and Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, on how advertising can help drive the economy to net zero. Sebastian discusses his new book, "Sustainable Advertising," co-authored with Matt Bourn, which provides insights, practical guidance, and case studies on using advertising to combat the climate crisis. Guidance extends from promoting more sustainable lifestyles through advertising to cleaning up the carbon footprint caused by marketing practices.

Hosted on Acast. See acast.com/privacy for more information.

Harnessing innovation to drive sustainable transformation – a conversation with James Bidwell, CEO of Springwise

Tue, 27 Aug 2024 11:19:17 GMT

From the light bulb to your phone, innovation has transformed the world as we know. This week on Sustainable Futures Jonathan Hall has the pleasure of interviewing James Bidwell CEO of Springwise, the leading innovation library for positive change and described by Seth Godin as "too good to share." Learn about James' professional journey from Marketing Director at Selfridges to becoming CEO of Visit London and Managing Director of Anthropologie Europe, which led him to become CEO of Springwise. And gain an insight into how Springwise uses its extensive library of over 14,000+ innovations to help brands identify new opportunities to drive meaningful social and environmental change.

Hosted on Acast. See acast.com/privacy for more information.

Building inclusive brands in the age of AI

Tue, 20 Aug 2024 08:13:37 GMT

AI offers new opportunities in the marketing industry, but it is essential to acknowledge how this technology could deepen existing social inequalities. In our next Sustainable Futures episode hear Vera Sidlova, Kantar’s Global Creative Thought Leadership Director talk to Efrain Ayala, Global Creative Effectiveness and Diversity and Inclusion Director at Reckitt and Valeria Piaggio, Global Head of Diversity, Equity and Inclusion. Hear about how Reckitt’s most successful brands such as Durex have evolved over time to close sexual health gaps between underrepresented communities. However, threats to inclusivity are changing with new technological developments. For example, AI now has the potential to discriminate on a colossal scale. Kantar’s new Brand Inclusion Index reveals that inclusion drives brand growth, learn how your brand can responsibly use AI whilst representing underserved communities.

Hosted on Acast. See acast.com/privacy for more information.

Building brand loyalty with neurodivergent consumers: featuring Understood

Tue, 06 Aug 2024 12:20:23 GMT

Kantar’s Brand Inclusion Index found that neurodiverse individuals experienced the most discrimination out of all underrepresented groups. Delve into the topic of neurodiversity with Kantar’s Global Head of DEI, Valeria Piaggio and Nathan Friedman, Co-President and Chief Marketing Officer at Understood. Understood is a global platform that works to support individuals with learning and thinking differences with educational resources, personalised support and community support. In this episode Valeria and Nathan uncover how marketing typically discriminates against those that are neurodivergent. Learn about how connecting with this community drives brand growth, understand what kind of adjustments make a difference and hear about brands that are making strides in this space.

Hosted on Acast. See acast.com/privacy for more information.

How can we advance climate action on boards? A conversation with the Climate Governance Initiative and Chapter Zero

Tue, 30 Jul 2024 15:01:21 GMT

In this Sustainable Futures episode, we explore Kantar’s partnership with the Climate Governance Initiative, a global organisation that mobilises board directors to act on climate. Listen to our host Jonathan Hall interview Alexandra Bolton OBE, Director of the Climate Governance Initiative, Vicky Moffatt, CEO of Chapter Zero and Kantar’s Sustainable Innovation Lead, Emily Hill. Learn about how the Initiative has leveraged Kantar’s sustainability and human insight expertise to design their Global Impact Study across 20 countries, interviewing 440 board directors to understand their perspectives on the climate challenge. We share key findings from the report, such as the most effective board practices that can transform how business relates to society and the planet. Listen to learn more about the climate realities board directors are facing and why insight at board level remains crucial for advancing real world action on climate.

Click here to download the Global Impact Study: How can we advance climate action on boards? | Climate Governance Initiative (climate-governance.org)

Hosted on Acast. See acast.com/privacy for more information.

Inclusion and equity in product innovation, with Google

Thu, 18 Jul 2024 16:50:11 GMT

In the wake of Kantar’s 2024 Brand Inclusion Index launch, listen to how Google, the world’s most inclusive brand, embeds inclusion and equity into every aspect of their product innovation, planning, and marketing by centering the most marginalized voices at every phase of the process. In this episode, Valeria Piaggio, Kantar’s Global Head of DEI, is joined by Annie Jean-Baptiste, Founder and Director of Product Inclusion and Equity at Google along with Nate Guild, Product Strategy & Operations Lead at Google for Product Inclusion. Hear Annie and Nate talk about the significance of inclusion and equity in product innovation, their reactions to winning the most inclusive brand globally, and plans for the future such as the Global Product Equity Day and the concept of Breakers.

The Brand Inclusion Index measures people's perceptions on brand’s diversity, equity, and inclusion, as part of the study we ask participants to give an award to the most inclusive brand. Kantar’s Brand Inclusion Index over-represents the under-represented to tap into the voices of often overlooked, underserved populations. To learn more about the methodology, download the booklet here: https://www.kantar.com/campaigns/brand-inclusion-index

Hosted on Acast. See acast.com/privacy for more information.

How to connect with the LGBTQIA+ community to create queer joy, determination and representation

Fri, 28 Jun 2024 05:00:10 GMT

During the final week of Pride Month, listen to a thought-provoking conversation between Roxy Bourdillon, the editor-in-chief of DIVA magazine; Leigh Kelly Andrews, Inclusion and Diversity Manager at Kantar; and our Global Head of Diversity, Equity and Inclusion, Valeria Piaggio. If you haven’t heard of it before, DIVA magazine publishes personal stories, funny opinion pieces and urgent investigations to create an inclusive space for lesbian women to feel heard and understood. Each year, Kantar’s Profiles team and Pride ERG combines its data analytics capabilities with DIVA’s expertise to create the DIVA survey to explore the experiences of LGBTQIA+ individuals. The results reveal there is much more work to be done to foster sexual equality in our local neighbourhoods, public spaces and in the workplace. One insight from the study disclosed that just 16% of LGBTQIA+ respondents felt well represented by brands; there is a clear opportunity for brands to step up and connect with this community.

Read the 2024 DIVA survey here: https://www.kantar.com/campaigns/2024-kantar-diva-survey
And finally, learn more about how your brand can meet the needs of underserved populations by signing up for Kantar’s Brand Inclusion Index webinar: https://event.on24.com/wcc/r/4627792/CBEEC5DEECDE51B501C62039E25C4A24/5544519

Hosted on Acast. See acast.com/privacy for more information.

Earthed is making ecosystem restoration mainstream.

Thu, 13 Jun 2024 08:46:58 GMT

In the next Sustainable Futures episode, our host Jonathan Hall speaks with Charlotte Akers and Christabel Reed from Earthed, the online biodiversity learning platform allowing everyday people to ‘learn from and for nature’. Hear about why Earthed was formed, how they have won the support from several celebrities, including co-founder Cara Delevingne, and how they are implementing their key principle, positive action, throughout their not-for-profit. The podcast explores how Earthed is making ecosystem restoration mainstream through their growing collection of online courses, covering topics from urban gardening in London to wildfire prevention. Tune in to learn how an initiative that started during the pandemic grew into one of the most successful, purpose-led, nature-based, organisations.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to lead a sustainable marketing revolution?

Wed, 29 May 2024 05:00:26 GMT

In our next Sustainable Futures episode, our host Jonathan Hall interviews marketing and sustainability legend, Thomas Kolster. Hear about how Thomas kickstarted a sustainable marketing revolution in 2012 by publishing his first book “Goodvertising” that inspired brands to lead with environmental and social purpose. Understand how advertising as a force for good has evolved over the past decade which prompted Thomas to publish his second book “The Hero Trap” that explores how, in a post-purpose world, brands can make positive impact whilst improving their bottom line. The conversation explores how marketers need to push for brand bravery in the sustainability space which can be achieved by listening to, and acting on, consumers’ desires to protect society and the planet.

Hosted on Acast. See acast.com/privacy for more information.

How brands can PAVE the way for more sustainable purchase decisions

Tue, 14 May 2024 18:01:37 GMT

In this episode, Jonathan Hall interviews

Michael Hanbury-Williams, Head of Purpose and Sustainability for EMEA at UM, and Gabriele Herrmann-Scharnberg, Client Partner at Kantar, to explore the insights generated by our joint research study on “Purposeful Purchase Journeys (PPJ)”. According to

Kantar’s BrandZ data, consumer demand for sustainable brands has risen by 84% over the past 10 years. Despite this, the PPJ survey reveals a substantial intention-action gap, as consumers often lack the information, resources, or ability to shop more sustainably.

Brands can use the PAVE framework (Product, Actions, Value, Ethics) to develop a comprehensive sustainability strategy that elevates sustainability beyond being just “nice to have” or an “add-on.” Listen to the episode to learn more about how the PAVE framework,

informed by consumer research, enables brands to maximize their sustainability commitments to boost brand affinity across the purchase journey and drive long-term growth.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to start a sustainable start-up that tackles ocean pollution?

Tue, 23 Apr 2024 23:00:04 GMT

At least 14 million tons of plastic end up in our oceans every year, causing the destruction of eco-systems whilst also releasing more toxic chemicals and micro-plastics into the environment. And Kantar’s Sustainability Sector Index identifies water pollution as one of the top sustainability concerns globally – the number 1 in Asia: it is an environmental challenge very much top of consumers' minds. In our latest Sustainable Futures episode our host, Jonathan Hall, interviews Will Pearson, CEO and Co-Founder of Ocean Bottle, an award-winning reusable water bottle start-up that removes plastic waste from the ocean. Will describes how his start-up uses a new, innovative business model centred around the Ocean Bottle, an insulated flask with a positive environmental footprint. Each purchase removes 1000 plastic bottles from the ocean, giving consumers the power to tackle ocean pollution. Ocean Bottle has made transformational change to ocean habitats by removing over 1 billion plastic bottles from the Ocean so far! We hear about the challenges of establishing a successful start-up, Ocean Bottle’s journey to success and the future expansion that will allow them to take their positive impact to the next level.

Hosted on Acast. See acast.com/privacy for more information.

Yes, you can fight climate change and look fashionable at the same time

Thu, 11 Apr 2024 08:12:27 GMT

Why are consumers’ sustainability perceptions of the fashion industry so low? How can brands implement impactful sustainable change to close consumers’ value-action gap? Listen to our new Sustainable Futures episode where Jonathan Hall talks to Andrew Saxton, Business Unit Director, and Olivia Kelly, Fashion Client Manager from our Worldpanel division, to uncover the complex relationship the fashion world has with sustainability.

Brands are genuinely trying to make change, but they are on a journey and in many cases, they are held back by consumer perceptions of the sector. Of all the biggest fashion retailers in the market, Kantar panel data found that M&S was the only brand with a net positive consumer perception. Furthermore, consumers believe that the harmful impacts of the fashion industry are out of their control as 65% of shoppers state that it is up to brands to take responsibility for their environmental impact. Learn how effective communication coupled with new innovations will increase brand satisfaction in this space, allowing consumers to protect the environment in style.

Hosted on Acast. See acast.com/privacy for more information.

A conversation with Ellen McArthur Foundation: Our planet is not linear, it’s circular – marketing is the same

Wed, 27 Mar 2024 00:00:27 GMT

Listen to the final instalment in the Sustainable Futures Sustainable Marketing 2030 series: the fifth lever of change is Radical Innovation, which marketers voted the most important lever in the Circular Marketing & Growth Framework. In this episode our host Jonathan Hall interviews Neda Hashemi from the Ellen MacArthur Foundation and Emily Simons, Innovation Lead in Kantar’s global Sustainable Transformation Practice. Radical Innovation has the potential to unlock business and brand strategies that reshape how we create, make, and deliver value commercially, to people and the planet. Rethinking how marketers engage earlier in the value chain to implement circularity will help both normalise sustainable consumption behaviours and protect the brand owner from charges of greenwashing. Kantar and the Ellen MacArthur Foundation play key roles in this space by designing for circularly, connecting change makers and creating interventions that deliver measurable impact.

Hosted on Acast. See acast.com/privacy for more information.

Redefining value with Rewired Earth: A tipping point for systemic change

Wed, 13 Mar 2024 00:00:22 GMT

In this new episode of Sustainable Futures, Jonathan Hall is joined by Rupert Pearce - co-founder of Rewired Earth - and Jack Young from Kantar’s Sustainable Transformation Practice for the third instalment in our mini-series based around Kantar’s Sustainable Marketing 2030 study in collaboration with WFA. Learn about the critical importance of redefining value beyond solely profit to include people and planet, and why this is a central lever for change in the Circular Marketing framework that lies at the heart of Sustainable Marketing 2030. And hear about Rewired Earth’s vision to rewire the financial markets as a force for good – and the journey it has been on to help make this happen. Delve into topics around this subject area such as the tipping point in the population’s sustainable behaviour, new business models that can meet consumer demands and what you can do personally to address social and environmental challenges.

Hosted on Acast. See acast.com/privacy for more information.

Are co-creation and industry-wide collaboration an unlock to sustainable transformation?

Wed, 28 Feb 2024 09:00:39 GMT

Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini-

series – this time on Transformative Relationships. Listen to our host Jonathan Hall interview

both Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation of

Advertisers, and Charlie Thompson, Director of Commercial Strategy at the Cambridge

Institute of Sustainability Leadership. This episode focuses on the transformative

relationships lever within SM2030’s circular marketing framework: outlining the importance of

embracing opportunities for industry-wide collaboration to benefit both business and the

planet.

Fostering a new collaborative mindset acknowledges the need to come together to tackle

complex challenges such as climate change that cannot be solved in silos. Building new

relationships with and beyond the immediate value chain can enable brands to take a more

holistic approach to sustainable marketing that considers long-term social and environmental

impacts.

Links referenced in the recording:

Defining and Categorising Partnerships: United Nations 2030 Agenda Partnership Agenda

Ellen Macarthur Foundation report

WFA Planet Pledge

Download Kantar’s Sustainable Marketing 2030 report

CISL’s Leadership for a Sustainable Future Framework

CISL’s definition of sustainable marketing:

CISL’s Sustainable Marketing, Media & Creative online course:

Characterising Marketing Paradigms for Sustainable Marketing Management by Dr Victoria Hurth:

Jon Alexander book on citizens

Hosted on Acast. See acast.com/privacy for more information.

Sustainable storytelling puts creativity into action – meet WaterBear

Fri, 26 Jan 2024 09:30:34 GMT

Join us for the next instalment in the Sustainable Futures ‘Sustainable Marketing 2030’ podcast mini-series. For this episode, our host Jonathan Hall talks with Poppy Mason-Watts, chief growth and impact officer at WaterBear as well as WaterBear’s chief executive Sam Sutaria, and Özlem Şentürk, senior partner at Kantar’s Sustainable Transformation Practice. This episode focuses on the Creativity into Action lever within SM2030’s circular marketing framework which explores how to communicate sustainability messages effectively to drive impact. WaterBear has built a collaborative (free) media network focused on driving systemic change through empowering small filmmakers to tell stories about the challenges faced by society and the planet. The episode emphasises that brands need to bridge the gap between consumers and brands by crafting messages that normalise sustainable lifestyles. This is the lynchpin that puts the levers within the SM2030 framework into action to inspire transformation.

Hosted on Acast. See acast.com/privacy for more information.

Sustainable Marketing 2030: putting ‘Sustainability First’ with AWorld, a gamified stakeholder engagement platform that encourages climate action

Mon, 08 Jan 2024 11:38:38 GMT

In the next episode of Sustainable Futures’ mini-series ‘Sustainable Marketing 2030’ listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice interview CEO Alessandro Armillota and UK country manager Gaia Arzilli from AWorld, a gamified stakeholder engagement platform that encourages sustainable living. The theme of this episode ties in with Sustainability First, the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report. This lever emphasises the importance of brands making sustainability a priority and outlines how brands can take steps to understand their impact on the planet. AWorld provides a gamified, AI-driven platform that educates, motivates and rewards individuals and groups for adopting sustainable practises. This approach, infused with optimism, aims to bridge the gap between values and actions. It's a tool that companies can leverage competitively to meet ESG objectives and contribute to the United Nations Sustainable Development Goals through small, consistent actions.

Kantar website copy

Listen to Jonathan Hall, managing partner of the Sustainable Transformation Practice interview CEO Alessandro Armillota and country manager Gaia Arzilli from AWorld. AWorld is more than just a platform; it's a movement towards sustainable living, blending education, motivation, and rewards to foster eco-conscious habits. The platform provides detailed, data-driven insights, aligned with SDGs and ESG metrics, to enhance corporate regulatory compliance. This discussion relates to the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report ‘Sustainability First’ which outlines how brands can prioritise sustainability by taking steps such as carbon reporting. Learn how AWorld's positive nudges can close the gap between intentions and real actions, promoting a competitive yet cooperative environment within organisations to reduce carbon footprints and support the United Nations Sustainable Development Goals.

Hosted on Acast. See acast.com/privacy for more information.

New Sustainable Marketing 2030 podcast series: Kantar x World Federation of Advertisers

Thu, 14 Dec 2023 15:12:34 GMT

Join us for our new podcast mini-series where we explore Kantar’s Sustainable Marketing 2030 (SM2030) initiative in partnership with the World Federation of Advertisers (WFA). In this episode you will listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice (STP), Özlem Şentürk, senior partner within Kantar’s STP and Michelle McEvoy, Initiative lead at Planet Pledge at the WFA. Michelle gives and overview of the WFA and its goal to help marketers facilitate business growth for the benefit of society and the planet. You will then get an insight into the purpose and the structure of the SM2030 report. By gathering data from 938 client-side marketers across 48 countries the report gives a fundamental assessment of where sustainable marketing is now and how it can make business more impactful and profitable. The episode gives an overview of how shifting to more sustainable marketing involves a range of risks and opportunities. We then give you a brief introduction to the levers of change, that re-imagine a new framework to ensure that sustainable marketing can fuel sustainable business transformation.

Hosted on Acast. See acast.com/privacy for more information.

The Earthshot Prize and Kantar: creating new opportunities for environmentally sustainable development

Thu, 23 Nov 2023 00:00:33 GMT

Get stuck into the most recent episode of Kantar’s Sustainable Futures podcast to hear all about The Earthshot Prize, recently held in Singapore this year on the 7th of November. Listen to Stephen Lavery, Senior Impact and Insights Manager at The Earthshot Prize be interviewed by Jonathan Hall, Mark Fisher and Trezelene Chan from Kantar’s Sustainable Transformation Practice. Learn about the origins and objectives of The Earthshot Prize and its progress towards overcoming environmental challenges. Hear about how Kantar partnered with The Earthshot Prize to help the not-for-profit grow its audience by targeting specific types of people who think differently about climate change. You will also gain insights into this year’s Earthshot Prize which was held in Asia for the first time. See how this new initiative is creating new opportunities for environmentally friendly projects that are accelerating sustainable development.

Hosted on Acast. See acast.com/privacy for more information.

POLAND SPECIAL EDITION: Jaki impact społeczny i środowiskowy ma „na tacy” McDonald’s?

Wed, 15 Nov 2023 15:24:36 GMT

Note: This episode is a special edition in Polish. Tym razem nasze rozważania o zrównoważonym rozwoju prowadziłyśmy w restauracji i to takiej, którą zna każdy, bo McDonald’s to największa sieć restauracji szybkiej obsługi na świecie, wpisana w krajobraz każdego miejsca. W Polsce sieć liczy już ponad 500 restauracji, które prowadzi ponad 90 przedsiębiorców, związanych z siecią na minimum 20 lat, czyli dłużej niż statystyczne polskie małżeństwo. Wiedziałyśmy, że to będzie pasjonujący, ale również trudny dla nas odcinek #SUSCASTÓW. Dlaczego? Po pierwsze, trudno wyjść z butów gościa akurat tej restauracji – kto ma inaczej ręka w górę!?

Z drugiej strony „case” McDonald’s może być uznany za raj dla „zielonego kołnierzyka”, bo trudno znaleźć miejsce, w którym jak w soczewce skupiają się tematy, którymi należy w zrównoważony sposób zarządzić. Bo znajdziemy tutaj i wołowinę (fundament menu), i frytki, i słodzone napoje, ale również dyskusyjne (a może nie, bo bardzo zdrowe) lubiące wodę, awokado, czy opakowania jednorazowe (traktowane przez sieć jako „cenne surowce”), no i kalorie, bo z tej restauracji trudno nie wyjść sytym, zwłaszcza jeśli nasz wybór padnie na kultową kanapkę Drwala. Jak zarządzić tym impactem mając takie tematy „na tacy”?

Hosted on Acast. See acast.com/privacy for more information.

How to drive social change by using sustainable marketing to create positive portrayals of all people.

Tue, 07 Nov 2023 11:05:52 GMT

Listen to Valeria Piaggio, Head of Diversity, Equity and Inclusion at Kantar, interview Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women and learn how to

drive social change by challenging stereotypes in marketing. This discussion introduces the importance of changing the narratives behind stereotypes to drive gender equality. It

outlines how the marketing industry has a hefty responsibility to communicate positive, balanced, and inclusive messages and character portrayals. Currently, this is particularly

important in the depiction of men and boys and the way in which masculinity shows up in advertising and marketing content. There is both a social impact and brand affinity

consequences. It is time for brands to push past stereotypical portrayals of masculinity to resonate with the needs of men and boys and, in the words of the recent Barbie film, leave

them feeling that they are in fact “Kenough”.

Hosted on Acast. See acast.com/privacy for more information.

POLAND SPECIAL EDITION Suscasty #05 Food waste w praktyce sieci handlowej i strategii ESG.

Mon, 23 Oct 2023 07:09:00 GMT

**Please note that this episode is in Polish** Z każdym kolejnym odcinkiem mierzymy się z innym, ważnym tematem z obszaru (szerokorozumianego) zrównoważonego rozwoju, ESG. 16 października przypada Światowy Dzień Żywności i Walki z Głodem. Jest to dobry pretekst, aby podyskutować o temacie food waste, który swoją złożonością dotyka co najmniej kilku kluczowych Celów Zrównoważonego Rozwoju ONZ: nie tylko SDG 2 (zero głodu), ale i 10 (mniej nierówności), 12 (odpowiedzialna konsumpcja i produkcja) czy 13 (działania w dziedzinie klimatu). Rozmawiamy o marnotrawstwie żywności w sposób właściwy #SUSCASTOM, czyli rzeczowo, esencjonalnie, ale przystępnie i – jak zawsze – z perspektywy praktyki biznesowej. Zaprosiłyśmy Katarzynę Długą i Roberta Rękasa, przedstawicieli PSH Lewiatan, jednej z największej sieci handlowych w Polsce. O tym, jak sobie radzić z tym wyzwaniem na każdym etapie łańcucha dostaw, ale nie tylko z logistycznego punktu widzenia, lecz także (a może przede wszystkim!) zaczynając od odpowiedniego nakreślenia priorytetów i wartości wśród pracowników porozmawiamy z tymi, którzy odważnie zajęli się tym tematem – bynajmniej nie ograniczając się tylko do obowiązków i zadań wynikających z ustawy (o przeciwdziałaniu marnowania żywności). Da się to zrobić z prawdziwą werwą, pasją i wizją! Jak? Z jakim skutkiem (biznesowym)? Tego dowiecie z piątego odcinka #SUSCASTÓW.

Hosted on Acast. See acast.com/privacy for more information.

How can early-stage tech investments shape corporate strategies and ESG outcomes?

Tue, 03 Oct 2023 09:50:00 GMT

In the latest episode of the Sustainable Futures podcast, Jonathan Hall engages with industry experts Tarik Mousa, Senior Manager of Sustainability & Innovation Consulting at PwC, and Archie Mason, Innovation Director at True, a consumer-focused investment and innovation firm. The discussion centres around the fundamental role of early-stage tech investment in shaping corporate strategies and its direct connection to Environmental, Social, and Governance (ESG) goals. The conversation underscores the crucial role of technology-driven solutions, early-stage tech investments, and ESG considerations in driving tangible progress towards sustainability goals. It emphasises the need for robust implementation plans to translate public net-zero commitments into actionable strategies effectively. As companies strive to navigate the dynamic landscape of sustainable development, this dialogue serves as a resounding call to action, urging organisations to navigate this realm with purpose and determination.

Hosted on Acast. See acast.com/privacy for more information.

Can marketing lead the way to sustainable growth?

Wed, 20 Sep 2023 00:01:00 GMT

Can marketing solve the growth versus sustainability tension? This episode features two distinguished marketing experts, Rupen Desai, former Global Chief Marketing Officer at Dole Sunshine Company and Marc de Swaan Arons, founder of the Institute for Real Growth, to help us answer this question.

Rupen Desai, renowned for his passion in building brands that align with conscience, draws upon his rich experience as the former Global CMO of Dole and Co-founder of The Shed 28 to provide valuable perspectives. Marc de Swaan Arons, specializes in driving humanized growth for companies. Together, they engage in a thought-provoking discussion, exploring the challenges and opportunities in reconciling growth and sustainability.

During this captivating conversation, Rupen emphasizes the need to redefine our current systems of growth and challenge. He sheds light on the negative impacts of degenerative growth and calls for a shift in mindset and measurement. Marc complements this viewpoint by highlighting the significance of sustainable growth, encompassing a broader spectrum beyond mere environmental impact. Join this enlightening webinar as it unravels the crucial role marketing can play in shaping a sustainable future. Discover the strategies, language, and mindset shifts required to foster growth that not only drives profitability but also aligns with our collective goals for a more sustainable and inclusive world.

Hosted on Acast. See acast.com/privacy for more information.

POLAND SPECIAL EDITION Suscasty #4. O kobietach i inkluzywności inaczej niż zwykle. Mirella Panek-Owsiańska i Katarzyna Utracka

Fri, 15 Sep 2023 00:01:00 GMT

W tym odcinku zaczynamy poruszać ważny dla nas temat DEI (różnorodności, równości i inkluzywności społecznej), który zapewne jeszcze nieraz pojawi się na „antenie” naszych Suscastów, bo temat jest obszerny. W tym odcinku zaczynamy więc od początku, czyli od kobiet! A konkretnie od tego w jaki sposób kobiety i ich wizerunek w przestrzeni publicznej może wpływać na społeczeństwo, a w szczególności inne kobiety i dziewczynki. Zadziornie w tym odcinku mówimy zarówno o Warszawiankach i Powstankach Warszawskich oraz niekwestionowanej, najsłynniejszej lalce świata, czyli Barbie. Proszę się jednak nie oburzać na to zestawienie i posłuchać! Jak historia, herstorie i postawy kobiet mogą kształtować naszą świadomość i postrzeganie kobiet dziś? Jak możemy się na nich wzorować i co z tych postaw czerpać? Zwłaszcza, że w szerokim odbiorze społecznym wiele niesamowitych, heroicznych i wielkich historii i postaci jest nadal nieznanych. Co nam daje Barbie, która jest, jak by na to nie patrzeć, genialnym, ale tylko produktem konkretnej firmy. W jaki sposób firma Mattel przez ponad 65 lat kształtowała wizerunek kobiet? I wreszcie dlaczego firmy powinny czerpać z różnorodności i obecności kobiet w organizacjach i biznesie.

Hosted on Acast. See acast.com/privacy for more information.

How to build a successful born-good brand?

Wed, 06 Sep 2023 10:46:00 GMT

Prepare yourself for another engaging episode of the Sustainable Futures Podcast, hosted by Jonathan Hall and joined by Ryan McSorley, Co-Founder of NEAT, a renowned sustainable home care brand.

During the episode, Jonathan and Ryan explore the establishment of a successful 'born-good' brand, emphasizing the integration of sustainability into the core brand proposition. They discuss the challenges faced by startups in the consumer goods industry, especially when competing against established brands.

The episode showcases NEAT's audacious endeavour to challenge prevailing norms in the cleaning product industry. NEAT recognized that 90% of most cleaning products consist of water, resulting in excessive bulk and carbon emissions during transportation. They embarked on a remarkable journey, developing a concentrated formula packaged in reusable aluminium spray bottles. This empowers consumers to create their own cleaning products, significantly reducing packaging waste and minimizing their carbon footprint.

NEAT's status as a small, agile challenger brand allows them to take calculated risks and offer simple, sustainable solutions that resonate with discerning consumers. The podcast highlights NEAT's understanding of consumer behaviour and preferences, focusing on making sustainable choices accessible and rewarding.

Hosted on Acast. See acast.com/privacy for more information.

MAX Burgers: Shaping a greener future, one bite at a time

Tue, 22 Aug 2023 01:00:00 GMT

In this week's Sustainable Futures podcast, Jonathan Hall and his guests explore the captivating world of sustainable food particularly in the Polish and Scandinavian markets. Jonathan talks with Kaj Török, Chief Sustainability Officer at MAX Burgers, and Katarzyna Zalewska, Client Development and Commercial Lead at Kantar's Sustainable Transformation Practice. Together, they uncover MAX Burgers’ journey, Sweden's oldest burger chain and a pioneer in sustainable practices.

MAX Burgers introduced burgers to the Swedish market and leads the way with Sweden's greenest burger menu. Their sustainability report showcases the initiatives implemented, including climate-labelled menus and carbon offsetting through tree planting.

Katarzyna Zalewska, from Kantar, provides valuable insights into the contrasting landscapes of market maturity and sustainability awareness between Poland and Scandinavian countries. She brings attention to the concept of the value-action gap, shedding light on how attitudes, cultural factors, and different levels of market maturity significantly influence the behaviour of individuals and businesses in the field of sustainability.

The podcast also delves into MAX Burgers' success in the Polish market, particularly with the introduction of their famous green burgers. Kaj emphasises the significance of offering products and services with a lower carbon footprint, emphasising the role of taste in driving sustainability choices.

Hosted on Acast. See acast.com/privacy for more information.

Nuevo - The story of a challenger agency with sustainability at its core

Mon, 10 Jul 2023 12:22:00 GMT

In this week's Sustainable Futures podcast, Jonathan Hall is joined by Jax Davey, the CEO of creative agency Nuevo. Jax , a Forbes 30 Under- 30 honouree and award-winning entrepreneur, shares his journey and the genesis of his creative agency.

Nuevo focuses on working with brands to reduce the carbon footprint of their advertising and make it more positively impactful. Ensuring that even the most impactful creative projects have minimal impact on the planet, paving the way for a sustainable and responsible future.

Throughout the episode, Jax emphasizes the importance of purpose and how it shaped his career: from a marine in the British Army to agency founder. He shares how purpose-driven initiatives attracted talented individuals to his agency and helped win clients who believed and shared their vision. The focus on sustainability and positive impact has been a driving force in the evolution of Nuevo's business model. The episode effectively, highlights the intersection of creativity, sustainability, and technology in the world of business and brands.

Hosted on Acast. See acast.com/privacy for more information.

Unleashing potential: the power of social business accelerators

Wed, 28 Jun 2023 10:00:00 GMT

In this week's episode, Jonathan Hall hosts a discussion with Hamzah Sarwar, the Global Social Impact and Partnerships Director at Reckitt, and Monika Frech, the Managing Director & Chief Operating Officer at Yunus Social Business. The episode focuses on their involvement in social impact initiatives and collaboration on the accelerator program. Yunus Social Business's accelerator program aims to empower social entrepreneurs in the global south by collaborating closely with corporations, providing resources and integration into corporate value chains.

Monika emphasises the growing trend of impact accelerators and how corporations actively foster social businesses, combining profit and purpose.

Hamzah talks to the critical role of business in driving systems change – and how the Fight for Access fund has been designed to help make access to health, hygiene and nutrition a right, not a privilege.

The collaboration between Reckitt and Yunus Social Business leverages corporate resources and talent to amplify and nurture social businesses. The conversation explores the concrete steps of the accelerator program, including needs assessments, program objectives, selection of social entrepreneurs, support, mentorship, and evaluation of program impact.

The episode offers transformative insights on driving social change while achieving business

success.

Hosted on Acast. See acast.com/privacy for more information.

POLAND SPECIAL EDITION Suscasty #3. Prawo, zrównoważony rozwój i wyzwania dla firm. Agnieszka Skorupińska, Kancelaria CMS

Wed, 21 Jun 2023 10:38:00 GMT

Jak zmiana myślenia może wspomóc (a może nawet uratować) Twój biznes? W tym odcinku przyglądamy się regulacjom prawnym związanym ze zrównoważonym rozwojem – dla wielu osób w biznesie to prawdziwa dżungla. Jak się w niej odnaleźć, żeby zrozumieć co i jak należy zrobić? Które z regulacji są w tej chwili najistotniejsze? Od czego zacząć wdrażanie ESG w Twojej firmie?

Hosted on Acast. See acast.com/privacy for more information.

Revolutionizing finance for a sustainable tomorrow: conversations with the Chatham House Sustainability Accelerator

Wed, 14 Jun 2023 13:44:00 GMT

In this week's podcast, join Jonathan Hall as he engages in a captivating conversation with Ana Yang, the executive director of the Chatham House Sustainability Accelerator. Together, they explore the pivotal role of finance in driving sustainable transformation while highlighting the remarkable contributions made by Chatham House's Sustainability Accelerator in fostering sustainable thinking, conducting insightful research, and facilitating collaboration among stakeholders.

As an initiative under the Chatham House umbrella, the Sustainability Accelerator is dedicated to bridging the gap between the present and the future by profoundly exploring the convergence of sustainability and emerging trends. With a strategic focus on two pivotal drivers of change; finance and innovation. The accelerator employs futures and foresight methodologies to understand how sustainability can be effectively integrated into the dynamic economic and societal landscapes.

Ana Yang brings attention to a critical issue: the misalignment of the current financial system with society's values and long-term aims. Recognizing the need for change, the accelerator actively fosters collaboration and engages in policy dialogues to drive constructive transformations and advance sustainable thinking. By unpacking these aspects and instigating systematic change, the accelerator endeavours to transform the financial system, making it more supportive of sustainability.

Join us in this episode as we delve into the multifaceted world of sustainable finance, where the Chatham House Sustainability Accelerator plays a pivotal role in shaping a better future.

Hosted on Acast. See acast.com/privacy for more information.

In conversation with A Young: How can storytelling unlock positive change?

Mon, 22 May 2023 08:00:00 GMT

Join Jonathan Hall in this week's episode as he sits down with AY Young, a singer-songwriter, sustainability advocate, the founder of the Battery Tour.

AY and Jonathan talk about the power of storytelling in communicating sustainability. AY shares his belief that when people genuinely connect with the realities of sustainability, they automatically become more proactive in their daily lives. This connection extends to their choices regarding consumption, purchases, and even their beliefs. AY underscores the crucial role of effective communication as the catalyst for making sustainability tangible and relatable. He shares that by showcasing genuine passion and aligning it with a clear mission, ‘we can collectively and authentically foster a mindset of positive change.’

Highlighting that sustainability is no longer solely a global issue; it has become our collective responsibility. By coming together, sharing our experiences, and collectively thinking and acting, we can drive meaningful progress toward a sustainable future. The Battery Tour is a global movement that harnesses the power of music to inspire and engage people in #sustainable solutions and #cleanenergy. AY Young, recognized as a Young Leader for the SDGs by the United Nations, uses his platform to influence positively.

Through his innovative solar-powered concerts, AY raises awareness about sustainable electricity and funds for developing and distributing portable solar batteries in underprivileged areas lacking reliable power sources. His passion for music, sustainability, and entrepreneurship drives his journey to change the world positively.

Join us in this episode as AY Young shares his vision of a sustainable future, clean energy's transformative potential, and the importance of connecting everyone to what truly matters.

Hosted on Acast. See acast.com/privacy for more information.

POLAND SPECIAL EDITION Suscasty #02 Dane a walka o lepszy świat, badania a biznes. Kamil Michalski, Managing Director Kantar Polska

Wed, 17 May 2023 08:26:00 GMT

W dążeniu do zrównoważonego rozwoju każdy z nas ma do odegrania pewną rolę. O tym jaka jest w tej układance rola firm badawczych, Badaczek i Badaczy i jaką mają do tego legitymację w drugim odcinku Suscastów opowiada Kamil Michalski, Managing Director w Kantar Polska.

Jeśli chcesz wiedzieć więcej, zapraszamy do kontaktu: Katarzyna.Zalewska@kantar.com

Hosted on Acast. See acast.com/privacy for more information.

Lessons to build a sustainable luxury fashion brand

Thu, 04 May 2023 14:50:00 GMT

In this week’s episode Jonathan Hall is joined by Stephanie Sarka, the Chief Executive Officer & Co-Founder of 1 Atelier, a luxury fashion brand launched in 2015. Join the conversation to hear Stephanie’s story: from her early days at Goldman Sachs to her success in tech start-ups to the world of luxury fashion. 1 Atelier was born with a unique business model, leveraging technology and individualisation to reinvent contemporary luxury.

Stephanie will share her perspectives on:

o The value of Tech as a category disruptor

o How Luxury as we know it is broken and needs to be re-designed

o The importance of joy, originality and the creative spirit

o Customisation as a change agent

Luxury fashion relies on strong storytelling, engagement, and connector skills to build a sustainability identity and to achieve 1 Atelier’s vision to go beyond carbon neutral to carbon negative - and always zero waste.

Hosted on Acast. See acast.com/privacy for more information.

How to bridge the organisational and consumer intention-action gaps

Wed, 19 Apr 2023 11:23:00 GMT

In this week’s episode, Jonathan Hall is joined by Dominic Powers, Chief Growth and Innovation Officer for dentsu in Asia Pacific, and Trez Chan, Kantar’s Sustainable Transformation lead for APAC. Tune in to learn more about the Kantar-dentsu collaboration on the role of Marketing in driving sustainable growth in Asia Pacific.

The ground-breaking Marketing a better future report brings together learnings from interviews with marketing and sustainability thought leaders, Kantar and dentsu data, and consumer and brand analytics, and highlights the dual disconnect: the consumer intention-action gap and the organisational intention-action gap. Key to the transformation will be re-imagining the role of Marketing with sustainability at its core, and removing the frictions across the consumer journey.

Hosted on Acast. See acast.com/privacy for more information.

POLAND SPECIAL EDITION Suscasty #01 Czy zrównoważony rozwój istnieje? Dr hab. Jacek Wasilewski

Wed, 19 Apr 2023 08:25:00 GMT

Na początek zacznijmy od słów, bo to one kształtują naszą rzeczywistość – często są największą motywacją lub blokadą do podejmowania działań. Czy Suscasty to dobra nazwa dla rozmów o zrównoważonym rozwoju? Czy zamiast o zrównoważonym rozwoju nie lepiej mówić o odżywalności? O co chodzi z ESG washingiem i jak go rozpoznać? Czy może nam zaszkodzić? Wreszcie jak mówić o zrównoważonym rozwoju, żeby ta idea stała się możliwa do wdrożenia w firmie? Naszym gościem jest dr hab. Jacek Wasilewski, medioznawca i badacz języka.

Hosted on Acast. See acast.com/privacy for more information.

What can advertising do to tackle Climate Change?

Fri, 24 Mar 2023 01:00:00 GMT

Tune in to this week's episode of Sustainable Futures podcast as Jonathan Hall, managing partner of Kantar's Sustainable Transformation Practice, discusses the changing role of advertising in driving positive change for the climate with Ally Kingston, Creative Lead at Purpose Disruptors, and Jo Royce, from Insight Climate Collective.

Join the conversation as they delve into citizens’ post-pandemic visions of the future, the importance of interconnectedness, and the provocations for the marketing, advertising & media industry, as well as climate and sustainability professionals in reframing the notion of a good life.

Hosted on Acast. See acast.com/privacy for more information.

Can behavioral science help purpose-driven brands drive sustainability action?

Tue, 07 Mar 2023 06:00:00 GMT

In this episode, Jonathan Hall is joined by Alex Peters, Global Purpose Insights Lead at Reckitt and Dr. Nicki Morley, Head of Behavioural Science and Innovation at Kantar UK to discuss the importance of authenticity in sustainability and how it can be achieved through purpose and a focus on driving real action through behaviour change.

Join Jonathan, Alex, and Nicki as they share insights and tips for designing sustainable products, closing the value-action gap, and creating a sustainable future that is both authentic and profitable. Tune in to learn more about sustainability and the role of behavioural science in driving better outcomes for brands and the planet.

Hosted on Acast. See acast.com/privacy for more information.

Whose job is it to bring Purpose and Sustainability together?

Tue, 14 Feb 2023 11:18:00 GMT

Welcome to Part Two of our Sustainable Futures podcast episode on Purpose. Jonathan Hall is joined again by Dr Victoria Huth, a Pracademic working across academia and practice for the last 20 years; Jeremy Schwartz, Chairman of Kantar’s Sustainable Transformation Practice; and Ozlem Senturk, senior partner of global sustainable transformation practice at Kantar.

In Part One we asked whether Purpose had had its day; here we tackle the knotty challenge of linking Purpose to Sustainability goals and the role of Marketing in delivering this. In this episode we explore the need for a multi-stakeholder perspective in understanding the holistic value chain, the evolving role of marketing as a strategic value generator, and the critical importance of the CEO in driving change. We also discuss the role of innovation in driving system change and redefining consumption, and the opportunity for marketing to play a key role as a change agent within organizations.

Hosted on Acast. See acast.com/privacy for more information.

What makes a purpose-driven organisation? Part 1

Thu, 26 Jan 2023 00:00:00 GMT

For this episode, Jonathan Hall is joined by Dr Victoria Hurth, a Pracademic working across academia and practice for the last 20years, alongside two members of Kantar’s Sustainable Transformation Practice: Jeremy Schwartz, Chairman, and Ozlem Senturk, Senior Partner.

Through this 2-part episode, Jonathan and his guests tackle fundamental topics about the role and relationship of purpose and sustainability, including ‘has purpose had its day within business?’ and ‘what marks a purpose-driven organisation?’

Hosted on Acast. See acast.com/privacy for more information.

Impact Measurement & Management: What does best practice look like?

Fri, 06 Jan 2023 00:00:00 GMT

Nora Praher, former Strategy & Impact Manager at Yunus Social Business, joins us this week to talk about Impact Measurement & Management and how it changes how businesses look at investments and commercial ventures. Jonathan and Nora discuss the notion of impact investment, and how the right approach changes whether you are a corporate or an investor. Nora also shares best practice when it comes to strategy, objectives and metrics.

Hosted on Acast. See acast.com/privacy for more information.

The role of finance in the sustainable transition

Thu, 08 Dec 2022 13:42:00 GMT

Money makes the world go round but how can it be harnessed for the greater good? Jonathan Hall talks to Cristina Lacaci from Morgan Stanley about the role that finance plays in sustainability.

As Global Head of ESG Structuring in Capital Markets at Morgan Stanley, Cristina is uniquely positioned to shed light on sustainable investing, how it’s evolved in recent years and where it could be heading in the future, now that more conventional investment options are also incorporating aspects of ESG.

Jonathan and Cristina discuss the exponential growth in ESG funds and green bonds, what investors and the capital markets want to see from companies when it comes to sustainability and how ESG and sustainable investing will evolve in the future.

Hosted on Acast. See acast.com/privacy for more information.

Why marketing needs Sustainable Futures

Thu, 08 Dec 2022 13:36:00 GMT

Sustainable Futures is designed to help marketers play their part and help deliver a better planet. Produced by Kantar, the world’s leading marketing data and analytics company, it will unpack the sometimes complex issues of waste, biodiversity, climate change and social justice.

In this episode Jeremy Schwartz, chairman of Kantar’s Sustainable Transformation Practice, and Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, explain how Kantar is helping big brands to address the sustainability challenge.

Jeremy and Jonathan discuss what consumers want from companies and the nuance that needs to be applied by market and by category. In short, they explain how marketing insights can deliver business advantage through sustainability.

Hosted on Acast. See acast.com/privacy for more information.