Startup Strategies

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He makes $100k/year from simple AI side hustles

Fri, 09 Jan 2026 12:12:53 GMT

In this episode of Startup Strategies, Ramsri Golla shares how he built two profitable AI SaaS products on the side while working full time as a lead data scientist. Starting with a $50 to $60 monthly hosting cost, Ramsri scaled Question.ai and Supermeme.ai to over $100K ARR without employees, paid ads, or venture capital.

Ramsri shares how he:

Built and launched Question.ai years before the technology was ready, betting that AI models would eventually catch up.
Open sourced his quiz generation models on GitHub to seed early users and kickstart organic distribution.
Used SEO, Reddit, and founder led marketing over multiple years to reach real teachers instead of just developers.
Turned Supermeme.ai into a viral product, hit number one on Product Hunt, and grew to nearly two million users while spending $0 on marketing.
Timed product launches around short virality windows by stitching together emerging AI capabilities before they were fully mature.
Converted free users into paying customers by limiting usage quantity instead of lowering model quality.
Ran both products profitably while keeping a full time job, treating them as long term lifestyle businesses.
Tracked AI progress by following model deltas instead of hype cycles and refused to plan beyond six months in a fast moving market.
Rejected hustle culture productivity systems in favor of sustainable progress that fits real life.

And much more.

Let’s break down his Startup Strategies.

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He makes $10M per year from this tool

Wed, 10 Dec 2025 12:00:00 GMT

In this episode of Startup Strategies, Juliana sits down with Jon Kazarian, the founder who bootstrapped Accelavent, a B2B event platform, to $374K ARR, then watched COVID turn his revenue negative overnight. He pivoted to virtual events and scaled to $10M ARR in just

Jon Kazarian shares how he:

Pre-sold vaporware using InVision prototypes while his team coded 100-hour weeks.
Convinced his dad to invest $75K from retirement with one condition: beat Zoom stock.
Navigated VCs ghosting him after competitor Hopin raised $1.1B.
Closed 760 demos before the product even existed.
Maintained a 16-second support response time to power B2B word-of-mouth growth.
Leveraged SEO, high-touch LinkedIn outreach, and selective paid channels to scale to Fortune 500 customers.
Raised $5.1M on a SAFE instead of chasing billion-dollar VC hype.
Focused on “don’t die” as the ultimate startup strategy—because staying alive preserves optionality.
And much more….

Let’s break down his Startup Strategies.

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

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37 Minutes of Sales Training to Explode your Sales in 2025

Thu, 06 Nov 2025 12:30:00 GMT

In this episode of Startup Strategies, Juliana sits down with Jared Zelman, founder of Othello, to uncover the brutal truth about enterprise sales that most reps refuse to accept: they're wasting months on deals that were dead from the first call, and they have no idea because they skipped proper discovery. After building Othello from zero sales experience to an AI coach that's improving win rates by 20% across Fortune 1000 companies while training on 20 million minutes of recorded sales conversations, Jared reveals why the reps making real money do the exact opposite of what everyone teaches.

This conversation reveals why the quality of your first 30 minutes with a prospect predicts your close rate better than your demo, pitch deck, or pricing strategy ever will, and how pre-call diagnostics from 50+ data sources help you ask questions that get prospects selling themselves.

Jared shares:

Why 25% of your enterprise champions will exit before you close and how multi-threading protects you
The discovery call framework that qualifies or disqualifies prospects in 30 minutes
How to dollarize pain points so prospects build their own economic justification
Why staying silent during objections converts better than defending your price
The follow-up cadence that keeps deals energized across 6-12 month sales cycles
His two complete product pivots: walking away from success to build something better
The pre-call research system that makes you look prescient instead of presumptuous
Why reps who admit they need systems outperform those relying on charisma

Let’s break down his Startup Strategies.

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

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Outperform 99% of Your Competitors through these 5 Marketing Hacks

Thu, 30 Oct 2025 13:30:00 GMT

In this episode of Startup Strategies, Juliana reveals why most founders are losing to competitors they could easily outmaneuver if they just knew where to look. After analyzing competitors for clients across B2B and B2C, she breaks down the exact system she uses to extract competitive intelligence that most founders never find because they don't know what questions to ask the data.

Juliana exposes the five analytical moves that separate founders who scale from founders who stall while their competition quietly captures market share. From traffic mapping that reveals strategic opportunities to platform attribution breakdowns that show you exactly where market leaders are vulnerable, she demonstrates why competitor analysis isn't about copying what's working but finding the gaps nobody else sees.

This conversation reveals why most competitive research is useless vanity metrics and what actually matters when you're trying to build an edge in a crowded market.

Juliana shares:

Why flying blind on competitor strategy is how you watch someone else raise the Series B you should've raised
How to use outlier competitors plus stage-similar competitors as different benchmarks
The platform attribution breakdown that shows you where dominant players are weak
Timeline analysis for reverse-engineering which campaigns actually drove growth spikes
Why one meeting notetaker captured 35% of social traffic from a platform the market leader ignored
How to identify influencer marketing strategies by following the data trail on YouTube
The difference between value propositions (vague table stakes) and unique viral propositions (immediate yes decisions)
Using paid advertising public records to see exactly what messaging is converting for competitors
Why B2B companies are massively underutilizing creator campaigns and how to structure them correctly

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

__________________________________________________________________

This episode was brought to you by Similarweb ⇣

Get 20% off monthly and recurring payments with the code Juliana20: https://similarweb.partnerlinks.io/ve4vl4yswwyv

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This 7-figure CEO’s NEW way to market B2B in 2025

Wed, 22 Oct 2025 13:30:00 GMT

In this episode of Startup Strategies, Juliana sits down with Stefan Bader, the founder who sold his parking data company to Continental, spent three years inside enterprise, then raised $8.3M for Cello after watching product-channel fit collapse across B2B. Stefan was at Continental post-acquisition when he realized he missed the messy zero-to-one chaos, so he co-founded Cello and started tracking something most founders ignore until revenue charts cliff dive.

Stefan reveals the brutal reality that customer acquisition cost payback time has 5x'd in five years - companies now need five years to recover CAC instead of 12-18 months. He's running a bet with the former VP of Sales at Pezono about which channel collapses first, and his money's on cold calling.

This conversation reveals why the next wave of successful founders will design growth loops instead of funnels, own their distribution channels instead of renting them, and diversify before collapse forces their hand.

Stefan shares:

Why CAC payback stretched from 12 months to 5 years
How the #1 Google result just lost 79% of traffic to AI overviews
Why Monday.com lost 50% market cap from SEO over-reliance
The casual contact loop that turns integrations into free advertising
How to leverage fundraising itself as customer acquisition
Why the GTM 10 Awards went viral and accelerated core loops
How to prepare for AI search optimization instead of dying SEO
The bet on which acquisition channel collapses first
And much more…

Let’s break down his Startup Strategies.

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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How to Bootstrap to $1Million ARR [REVEALED]

Wed, 01 Oct 2025 12:00:00 GMT

In this episode of Startup Strategies, Juliana sits down with Ish Jindal, the engineer-turned-entrepreneur who spent four years not knowing what MRR meant while bootstrapping TARS to $1M ARR. After discovering the internet in his second year of college, Ish went from building education websites in cyber cafes to travel hacking conferences across five countries, eventually stumbling into entrepreneurship through sheer curiosity rather than ambition.

When his travel startup Padharo got featured by BBC but he couldn't afford the flight to Delhi for the interview, Ish realized operations-heavy B2C wasn't his path. Meeting technical co-founder Vinit through LinkedIn led to building what they wanted to be "ChatGPT in 2015" - a conversational AI that started as a single WhatsApp number serving 40,000 users manually before evolving into the chatbot platform TARS.

Ish reveals why being completely ignorant of SaaS best practices became an advantage, how they built their early growth entirely through content marketing and 2,000 handmade chatbot templates, and why choosing marketers over support teams as their first customers nearly killed them during COVID when marketing budgets disappeared overnight.

This conversation challenges the venture capital playbook and shows how patience, curiosity, and building something you'd actually use can create sustainable growth over nine years of bootstrapping.

Ish shares:

How travel hacking conferences led to his first startup idea
Why he couldn't afford to appear in his own BBC feature
The transition from manual WhatsApp support to automated chatbots
Building 2,000 chatbot templates by hand for SEO-driven growth
How complete ignorance of SaaS metrics became a competitive advantage
The 10-year co-founder partnership that started on LinkedIn
Why targeting marketers over support teams was a COVID mistake
How content marketing drove growth without advertising budgets
Why most customer support bots still deliver mediocre experiences
The mindset shift from building for fun to building for business

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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Social Media isn’t hard. It’s misunderstood

Tue, 23 Sep 2025 11:55:12 GMT

In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million in revenue and 10 million users while generating millions across creators and companies in every niche, she reveals why the people making real money from social media do the exact opposite of what everyone teaches.

Juliana exposes the 5 principles that separate creators who turn social media into revenue engines versus those collecting vanity metrics while their bank accounts stay flat. From her own journey of posting "hideous" content while building her agency across e-commerce, Web3, and now serving clients across all industries, she demonstrates why admitting your content needs work is actually the breakthrough moment most creators avoid.

This conversation reveals why 2020's TikTok revolution created the biggest opportunity in content creation history that most people completely missed, and how understanding algorithmic distribution beats networking every time.

Juliana shares:

Why blaming the algorithm is keeping you stuck and what to focus on instead
How the shift from network-based to engagement-based distribution changed everything
The math behind why broad content gets applause but targeted content gets customers
Why your best-performing posts rarely drive the most revenue (and what does)
How to engineer targeted virality instead of chasing random viral moments
The zero-to-millions case study: building a waitlist before having a product
Her content audit system across LinkedIn, X, YouTube, Instagram, and TikTok
Why creators who admit they suck outperform those chasing perfection

Let’s break down his Startup Strategies.

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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My AI tool does SALES for you

Thu, 11 Sep 2025 11:30:00 GMT

In this episode of Startup Strategies, Juliana sits down with George Munguia, the serial entrepreneur who went from negative $200 in his bank account to raising $2 million for Harmony AI after his manager threatened to fire him for using AI tools. George was grinding through content marketing at a 500-person startup, spending weeks writing single blog posts when he discovered Jasper AI and started cranking out five times more content. His manager's reaction was swift and brutal - she put him on a performance improvement plan and called him "disgraceful" for using AI to do his job.

George quit and built Harmony AI, which connects scattered sales and marketing data to show exactly who's ready to buy and when to call them. He reveals his unconventional fundraising approach where 70% of his round came from cold email, including landing HubSpot and Typeform co-founders as investors.

This conversation reveals why the next wave of successful founders will be those who prepare to surf change instead of waiting for permission, and how connecting data signals beats building separate dashboards.

George shares:

How he pre-sold 700 companies before building anything
The LinkedIn formula that drove $1M in revenue growth at Coconut
Why he turned down Techstars in final stages to become a co-founder
Cold email strategies that closed HubSpot and Typeform co-founders
The $5K intro.co hack that landed Apollo's co-founder as investor
Why connecting scattered data beats building separate dashboards
How embarrassment became his competitive advantage for startup growth
And much more…

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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Twisted Reality of WALL Street and Silicon Valley

Wed, 06 Aug 2025 11:30:00 GMT

In this episode of Startup Strategies, Juliana sits down with Casey Woo, the reformed Wall Street finance professional who went from corner office overlooking Central Park to building one of Silicon Valley's most exclusive operator communities. After feeling miserable despite having everything Wall Street promised, Casey made the leap to startups and discovered he "loved eating glass" - but Silicon Valley had other plans. When a $100 billion company told him he couldn't get hired for free because he neither coded nor sold, Casey found eight other finance refugees feeling equally lost and started meeting monthly in coffee shops.

That group of nine lonely operators is now the 1,100-member Operators Guild, which has invested in 70+ companies through FOG Ventures with zero salespeople and 100% organic growth. Casey reveals why AI is eating specialists from the bottom while generalists who can orchestrate multiple AI agents across departments are becoming invaluable. He breaks down the operational mistakes that kill companies scaling from $1M to $10M ARR, from the $50 million valuation trap that creates impossible growth pressure to the hiring death spiral where founders burn through runway trying to reach Mars when they just need orbit.

Casey explains why the world is moving toward "multidisciplinary builders" who speak accountant, engineer, narcissist CEO, and marketing fluently - like Jedi mind tricks for business functions. He shares how tech is becoming commoditized while brand, distribution, and trust become the new competitive advantages, and why the future belongs to horizontal thinkers who can see across entire businesses rather than specialists stuck in single departments.

This conversation challenges everything you think you know about hiring, scaling, and building teams in an AI-first world.

Casey shares:

Why AI is eating specialists while generalists orchestrate AI agents
The $50M valuation trap that turns jackpots into panic attacks
How to avoid the hiring death spiral that burns companies to death
Why speaking multiple "business languages" is the new superpower
How nine lonely coffee shop meetings became $100M+ in investments
Why customer love beats every metric when evaluating startups
The exact systems to implement before Series B to avoid fundraising hell

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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Disney SUED him for $1M illion

Wed, 30 Jul 2025 11:30:00 GMT

In this episode of Startup Strategies, Juliana sits down with Gaurav Bhattacharya, three-time venture-backed founder and CEO of Jeeva AI, who proves that scrappy execution beats massive funding every time. After getting tired of complex enterprise sales cycles in his previous companies, Gaurav built an AI sales prospecting tool using tactics that sound insane until you see the results: sending two cents through PayPal, getting banned from communities on purpose, and treating legal threats as rebranding opportunities. From aerospace engineer to Forbes 30 under 30, Gaurav shares how a 9-person team generated $5 million ARR competing against Andreessen Horowitz-backed companies spending millions on billboards.

He reveals the psychology behind why "because" is a magic word that bypasses rational thinking, how getting rejected from Slack groups became market validation, and why Disney's lawyers inadvertently helped him build a better company. Gaurav breaks down the exact strategies behind booking 107 meetings in one week, from weaponizing PayPal's notification system to turning freemium users into intelligence assets that led to six-figure enterprise deals.

This conversation challenges everything you think you know about outbound sales, competitive advantages, and building with constraints instead of capital.

Gaurav shares:

Why getting banned from communities is actually market validation
The PayPal two-cent hack that outperformed million-dollar marketing campaigns
How legal constraints force better strategic thinking than unlimited budgets
The Canadian freemium-to-enterprise strategy that generated $120K in one call
Why 100% of their pipeline comes from using their own product

Let's break down his Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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How I grew an app to $2M / year

Thu, 24 Jul 2025 11:30:00 GMT

In this episode of Startup Strategies, Juliana breaks down the complete system behind scaling apps and software from zero to $200K+ monthly recurring revenue - and why most founders are approaching growth completely backwards. Instead of obsessing over perfect products and feature lists, she reveals the counterintuitive framework that turns downloads into recurring revenue by focusing on what actually makes people share content.

Juliana exposes the critical blind spots plaguing each business model: B2B founders who crush paid advertising but bomb at organic content because they think authority sells when even business buyers want to be surprised. B2C creators who nail viral content but can't figure out how to put budget behind what's already working. And hybrid products sitting on the biggest untapped opportunity because they can tap both emotional triggers and practical benefits - but most founders completely miss this positioning advantage.

Juliana reveals:

Why unique viral propositions beat value propositions every time
The counterintuitive content formats that break through algorithm noise
How to identify desperation-level problems your market actually wants solved
The organic-to-paid amplification system that multiplies winning formulas
Why most founders focus on features when they should focus on what makes people share

Let's break down these Startup Strategies!

Links and resources:

Book a FREE 30-min strategy session: https://calendly.com/juliana-gromedia-y7c_/30min?month=2025-05

FREE $1M ARR SaaS Marketing Playbook: https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

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How to grow a SaaS from complete scratch to 10M users

Wed, 16 Jul 2025 21:00:00 GMT

Are you tired of SaaS marketing feeling like random experiments rather than a coherent, effective strategy? In this episode, Juliana Han of Gro Media breaks down her powerful method for viral SaaS growth - Unique Viral Propositions (UVPs).

Juliana, who has spent nearly a decade scaling startups from zero users to millions, discusses the critical mistakes most founders make, like hiring inexperienced marketers or adopting a spray-and-pray approach that drains budgets and kills momentum. She outlines a crystal-clear framework for engineering virality by pinpointing emotional triggers, crafting attention-demanding content, and maximizing reach on platforms optimized for algorithmic growth.

You'll hear firsthand case studies from successful brands like Custom Use and Blackbox AI, detailing precisely how they converted virality into sustainable customer acquisition and scaled beyond the coveted million ARR milestone.

Tune in now and learn how to turn your SaaS marketing chaos into a predictable user-acquisition powerhouse.

Links and resources:

Book a FREE 30-min strategy session.

FREE $1M ARR SaaS Marketing Playbook.

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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This AI tool will replace ALL video editors

Thu, 10 Jul 2025 11:38:29 GMT

In this episode of Startup Strategies, Juliana sits down with 19-year-old Zyad Djouad, co-founder of Lens, who's rewriting the startup playbook from his college dorm room. After spending countless nights editing videos for his 370K subscriber YouTube channel, Zyad discovered a gap that would become his breakthrough - no AI tool existed for prompt-based video editing. What followed defies conventional wisdom: 13,000 organic waitlist signups in one week, Y Combinator partners reaching out after a single Reddit post, and Zyad actively turning down six-figure investment offers.

From reconnecting with childhood gaming partners who built billion-impression Roblox studios to converting passive email subscribers into 2,500 active Discord beta testers, Zyad shares the unconventional strategies behind building what could disrupt Adobe's video editing dominance. He reveals why 10K Twitter views outperform 1M Instagram impressions, his "money amplifies what you already have" investment philosophy, and the pivot moment when enterprise clients showed they'd pay premium for an AI-powered footage organization. This conversation challenges everything you think you know about startup funding, co-founder selection, and building in public.

Zyad shares:

• Why solving your own desperate problem beats market research

• The platform physics that drive real conversion vs vanity metrics

• How childhood friends with pre-built trust outperform MBA co-founders

• The Discord strategy that turns waitlists into product development teams

• Why refusing investor money can be the smartest strategic move

Let’s break down his Startup Strategies!

Links and resources:

FREE $1M ARR SaaS Marketing Playbook

FREE Startup Marketing Cheatsheet

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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How I built a $100M startup after losing EVERYTHING | Aydin Mirzaee

Sat, 28 Jun 2025 01:38:26 GMT

Aydin is the co-founder of Fellow and he's today's guest on Startup Strategies with Juliana Hahn. From losing everything in the dot-com crash at age 13 to building a $30+ million SaaS platform, Aydin has navigated multiple pivots and a strategic exit that shaped his approach to AI-first product development. In this episode, he reveals how he and his 20-year co-founding team bootstrapped their way to a multi-million dollar SurveyMonkey acquisition, then leveraged that experience to identify the manager productivity gap that became Fellow.

Aydin shares how he:

started with childhood ventures building websites and attempting to compete with Yahoo before losing his father's money in the dot-com crash
bootstrapped Fluidware to nearly 100 employees before executing a strategic acquisition to SurveyMonkey
identified the manager productivity gap during his SurveyMonkey experience and used it as the foundation for Fellow
navigated COVID as their 'Instagram moment' - pivoting from manager co-pilot to meeting productivity platform, then again to AI-first meeting assistant
scaled Fellow to over $30 million raised with 10x revenue growth since 2021 by understanding that every pre-AI company must disrupt itself or risk being displaced by AI-native startups

Let's break down his Startup Strategies.

Links and resources:

FREE $1M ARR SaaS Marketing Playbook

FREE Startup Marketing Cheatsheet

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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B2B vs B2C Marketing | What are the differences?

Mon, 16 Jun 2025 23:36:29 GMT

Juliana Hahn is the CEO & founder of Gro Media and Startup Strategies. In this episode, she breaks down the key differences in strategies between B2B Marketing and B2C Marketing. Typically this is overcomplicated unnecessarily. She shares a simple framework for deciding on the most suitable marketing strategies for the two different business models, depending on how long a startup company's sales cycle truly is.

Juliana shares:

What B2B vs B2C actually means,
How B2B vs B2C marketing truly differs,
What to do if your company sells to consumers as well as enterprise companies,
How to figure out next steps when you're confused on what marketing strategies to implement in SaaS,

Let's break down these Startup Strategies.

Links and resources:

FREE $1M ARR SaaS Marketing Playbook

FREE Startup Marketing Cheatsheet

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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I LEFT Iran and built a 6-Figure AI Startup

Thu, 22 May 2025 08:15:07 GMT

Sheida Mirjahani, is the co-founder of Flowjin and she's today's guest on Startup Strategies with Juliana Hahn. Originally from Tehran and now based in Toronto, Sheida built a six-figure ARR video repurposing platform that helps B2B teams turn long-form content like webinars, podcasts, and sales calls into short, shareable clips for marketing and sales enablement. In this episode, she reveals the scrappy validation tactics and SEO strategies that took her from manually serving Twitter Spaces hosts to scaling a bootstrapped SaaS with 900 paying customers.

Sheida shares how:

She validated her MVP by manually DMing Twitter Spaces hosts and charging $20/month for downloads and transcripts
She built dozens of tool-specific landing pages targeting high-intent keywords that now drive 90% of organic traffic
She leveraged "alternative page" SEO to capture competitor traffic and rank for comparison searches
She pivoted from targeting hobby creators to B2B buyers using customer data and LinkedIn thought leadership ads

Let's break down her Startup Strategies.

Links and resources:

FREE $1M ARR SaaS Marketing Playbook

FREE Startup Marketing Cheatsheet

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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How Grace Beverly ACTUALLY launched her new tech startup

Thu, 15 May 2025 22:05:15 GMT

Grace Beverley and Jake Browne are the co-founders of Retrograde, and we’re finding out more about them on Startup Strategies with Juliana Hahn. Backed by $2M in pre-seed funding, they built Emma, an AI talent agent that’s redefining how creators manage brand deals. In this episode, we break down how their insider experience in the creator economy gave them a strategic edge, how they ignored surface-level user feedback and instead built in a different direction, and why personifying their AI tool was the key to gaining traction.

Grace and Jake share their Startup Strategies on how to:

• Use insider experience to identify and solve real pain points.

• Make your product memorable by giving it a story users want to be part of.

• Create an emotional connection to an AI product through brand personification.

• Leverage founder-product-fit to turn a personal brand into a powerful distribution engine.

Let’s break down their Startup Strategies!

Links and resources:

FREE $1M ARR SaaS Marketing Playbook.

Book a FREE 30-min strategy session.

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

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If I started a SaaS in 2025: Full $1M ARR playbook

Wed, 07 May 2025 20:09:58 GMT

Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies.

In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M ARR. From flipping the traditional SaaS funnel, to prioritizing your most aware users first, to engineering growth with stage-specific content that converts.

Learn how to:

Reverse-engineer your funnel to drive revenue faster.
Create the right content for each user awareness stage (B2B & B2C).
Focus on distribution channels that match intent, not just reach.
Build momentum even before your product is ready to launch.

Let’s break down these Startup Strategies!

Links and resources:

FREE $1M ARR SaaS Marketing Playbook.

Book a FREE 30-min strategy session.

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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How I grew a $1M SaaS from SCRATCH

Wed, 30 Apr 2025 22:08:03 GMT

Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies. In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M in annual recurring revenue (ARR). From marketing a product that wasn't even close to being ready for launch, to building a waitlist, to engineering viral organic growth.

Learn how to:

Market before your MVP to build momentum early.
Leverage organic virality through community-driven strategies.
Amplify growth using paid marketing once you’ve validated your product.
Build a community on platforms like Discord to create long-term engagement.
Achieve low-cost user acquisition that ensures stickiness and retention.

Let’s break down these Startup Strategies!

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He hit $500k revenue within 3 months

Wed, 23 Apr 2025 18:56:57 GMT

Mihailo Bozic is the founder of Migrate Mate, and he’s today’s guest on Startup Strategies with Juliana Hahn. What started as a personal struggle to stay in the U.S. became a bootstrapped business doing $500K ARR, all within just 3 months. In this episode, we break down how nearly getting kicked out of the country pushed Mihailo to build a platform helping job seekers find companies that offer visa sponsorship. He combined that mission with sharp growth instincts and years of experience in marketing to build traction fast, without raising a cent.

Mihailo shares his Startup Strategies on how to:

Find his first 100 users through unscalable, community-driven tactics.
Go viral on LinkedIn with a zero-budget Times Square “billboard”.
Use organic traction to refine his offer before spending on paid ads.
Bootstrap to $500K ARR by focusing on a niche with an urgent need.

Let’s break down his Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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She made $10M using memes

Fri, 18 Apr 2025 18:58:03 GMT

Julia Enthoven is the founder of Kapwing, and she’s today’s guest on Startup Strategies with Juliana Hahn. She turned a simple meme maker into one of the most-used online video tools for creators and marketing teams, scaling it to over $10M in annual revenue. In this episode, we dive into how Julia spotted the rise of video while working at Google, and how that insight led to building one of the most accessible, creator-friendly video editors.

Julia shares her Startup Strategies on how to:

Act on early signals before the trend goes mainstream.
Use long-tail SEO pages to drive scalable, high-intent traffic.
Turn a $1 watermark removal into a viral growth loop & brand awareness machine.
Scale organic growth through YouTube and affiliate partnerships.

Let’s break down her Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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He went from food stamps to $500M deals

Wed, 09 Apr 2025 18:45:50 GMT

Andrew Gazdecki is the founder of Acquire.com, and he’s today's guest on Startup Strategies with Juliana Hahn. He’s building the go-to marketplace for founders looking to sell their startups — and doing it with serious scale. In this episode, we dive into how Andrew used two unconventional startup experiences (including one he exited quickly due to legal gray areas) and the lessons he learned in setting the foundation for a platform that’s helped facilitate over $500M in startup acquisitions.

Andrew shares his Startup Strategies on how to:

Turn failed ventures into market insight for your next big idea.
Use viral affiliate programs to tap into influencer networks and bring in 100K+ users pre-launch.
Use organic to prove the model, and paid to amplify what’s already working.
Maximize billboard ROI by repurposing it as high-performing social content.

Let’s break down his Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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Two First-time founders make $50,000 in 1 day

Wed, 02 Apr 2025 16:25:56 GMT

Selin & Karun are the co-founders of Delve. They’re today's guests on Startup Strategies with Juliana Hahn and they are building an AI automated platform that makes compliance effortless. How they’re making regulatory headaches disappear and proving that even the most mind-numbing work can be a growth engine. We chat about how they are scaling through organic word-of-mouth, why in-person meetings helped them close their first deals, the bold marketing stunt that brought in $50K in a single day, and how they’ve helped clients secure $100M contracts with industry giants like OpenAI and PayPal for their customers. Let’s breakdown their Startup Strategies.

Selin & Karun’s Startup Strategies on how to:

Use guerrilla marketing campaigns (they wore a t-shirt stating you get $1,000 if you beat Karun in table tennis – they made $50K revenue that day.
Simplify complex & boring procedures and make that your value proposition.
Build real relationships with customers to boost retention and receive feedback for refining their product.

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect:

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

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He turned a side gig into an $8M company

Thu, 27 Mar 2025 00:42:01 GMT

Troy Munson is the founder and CEO of Dimmo. He's today's guest on Startup Strategies with Juliana Hahn and he is building a platform that allows users to watch software demos without going through a sales cycle. How did he go from launching multiple side projects to selling startups and eventually building Dimmo. We chat about how he used unconventional strategies to grow his businesses—from DMing celebrities to monetizing his ideas from day one, how he built a LinkedIn audience that became his main acquisition channel and why he always charges for his products from the start.

Troy’s Startup Strategies on how to:

Source software engineers as a non-technical founder
Charging your customers’ from day 1 allows you to validate your product
Use LinkedIn to drive revenue as a B2B company - *hint* 90% of his revenue is from LinkedIn
Find individuals to acquire your company

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect: