Savvy Startup Marketer

89. How to market without draining your business bank account

Thu, 26 Feb 2026 10:30:00 GMT

Money management is a tricky balance in the first years of business. It's tempting to spend too much on expensive marketing methods only to have intense regret when the pricey strategy doesn't result in sales. In this remix throwback episode, Lindsey returns to one of the most popular Savvy Startup Marketer episodes to give her fresh 2026 take on marketing money wasters and the fiscally smart way to market a new business.

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88.AI search visibility: Making Answer Engine Optimization work for you

Thu, 29 Jan 2026 10:30:00 GMT

In this episode, Lindsey demystifies the shift from traditional SEO to Answer Engine Optimization (AEO) for AI platforms. The episode guides female entrepreneurs on adapting content for high-intent AI searchers, emphasizing building upon SEO foundations to establish brand expertise.

✨Highlights✨

(20:07): Understanding the shift from SEO to AEO for AI platforms like ChatGPT and Gemini, where users seek direct answers.

(27:40): AI search provides a "one-stop" answer experience, requiring comprehensive and authoritative website content to offer full solutions directly.

(58:55): Transitioning content strategy from numerous short blogs to fewer, highly comprehensive "TED talk type in-depth articles" to establish brand expertise.

(1:03:22): Actionable steps include conducting AI searches, prioritizing traditional SEO for local businesses, and focusing on five "hottest topics" for rich, credible content.

(1:07:52): Leveraging Google Search Console to monitor website performance, refine SEO strategy, and adapt to AI search visibility nuances.

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87. Low content, high ROI marketing strategies for 2026

Thu, 22 Jan 2026 10:30:00 GMT

Are you drowning in content creation? Trying to feed a blog, a podcast, TikTok, Instagram, and LinkedIn all at once? If you are a solopreneur without the means to delegate marketing, trying to be everywhere is likely killing your growth, not helping it.

In this episode, we are slashing your to-do list. The theme for 2026 is "Do Less, God Bless."

We break down why you need to stop chasing every "marketing epiphany" and instead commit to just two core strategies. Plus, I’m giving you the exact two-step marketing prescription for the three most common business types: Service Providers, Local Retailers, and E-Commerce shops.

In This Episode, We Cover:

The Content Trap: Why doing "marketing" is not the same thing as doing "business."
The Solopreneur Rule: Why you shouldn't handle more than two marketing strategies until you have the revenue to hire help.
Service Providers Plan: Why hyper-local networking and local SEO are your best friends.
Local Retailers Plan: How to leverage collaborations and "knockout" customer experiences to recession-proof your shop.
E-Commerce Plan: The 50/50 rule for social media engagement and how to become your own media company through guest spots.

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86. Why too much independence is destroying your business

Thu, 15 Jan 2026 10:30:00 GMT

In this first episode of the new year, Lindsey returns with candid insights drawn from her experience launching and working alongside over 20 different businesses. She breaks down the three distinct trajectories she sees founders take: the "Constant Struggler," the "Plateaued Founder," and the "Steady Grower." Lindsey explains that the difference between these outcomes rarely comes down to the business idea itself, but rather the founder’s character, willingness to accept help and ability to handle discomfort.

✨ Highlights ✨

Why Independence is a Red Flag: While we often wear our independence like a badge of honor, Lindsey argues that trying to "do it all" is actually the primary reason businesses stay stuck in the struggle phase.

Being the leveled-up leader is attainable: In order to level up a business, the owner has to put time and energy into leveling up themselves with self-evaluation, higher thinking and smart decision making.

Escaping the "Digital Playbook" Safety Net: If your revenue has plateaued, you might be hiding behind the safety of your computer screen. Lindsey explains why leveling up requires stepping away from the standard digital marketing playbook and embracing "vulnerability risks," such as pitching yourself for local news segments and face-to-face collaborations.

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85. What I'm changing for my business in 2026

Thu, 18 Dec 2025 10:30:00 GMT

Lindsey continues the transparent conversation started in the last episode about 2025 being a challenging but insightful year for the business. While the year had its highs, business goals took a hit due to sideways priorities—like taking on a part-time contract role and focusing on building passive income courses—which led to the business coasting for a couple of years.

Now, with a renewed, full-time focus on the agency, Lindsey shares the critical mindset shifts and practical changes being implemented to guarantee a year of "restoration and success" in 2026. This episode is a relatable look at the consequences of short-term business decisions and an encouraging guide for any business owner looking to pivot and prepare for a resurgence.

Highlights

Learning the Long-Term Lesson: A key takeaway is that short-term decisions—even those made two years prior—have their biggest impact further down the road, acting as a warning for newer business owners against relying on early success.
Refocusing Core Strengths: Lindsey is moving away from side projects and courses to lean heavily into what she is best at, using six years of experience to fine-tune service offerings and client pitching.
Targeting the Growth Ceiling: Future full-service partnerships will focus on established businesses (around the 3- to 5-year mark) ready to scale past a common revenue ceiling, utilizing flexible marketing director and consultant levels.
Building In-Person Community: A critical shift is Lindsey's commitment to local, in-person networking and building relationships, which she notes is essential for long-term protection and success in business.

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84. My candid review of a tough year in business & lessons learned

Thu, 11 Dec 2025 10:30:00 GMT

A relatable, truth-packed overview of my hardest year in business yet and which practices are giving me hope and holding it steady in a weird year. If you like your business podcasts full of "me too" moments, this episode is for you.

Highlights:

7 actionable lessons that include tips on tax structure, selling, counter-culture advice and priorities

2025 vs. 2019 small business comparison

Who you need most in your "business circle"

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83. Does it pay off to work for free? Mixing heart & business with Lindsey Paulson

Thu, 04 Dec 2025 10:30:00 GMT

The common advice to entrepreneurs is to never work for free, but what if building relationships that pay later is the strategy? This interview with Operations Consultant Lindsey Paulson will challenge today's business launch mindset and inspire the courage to follow your instincts while scaling.

✨ Episode Highlights

Actionable Steps for Automation: Practical advice on which tools to implement and the first steps you should take to automate mundane business operations.

Creating Delegation Success: Tips on how to effectively identify tasks to hand off and set up crystal-clear Standard Operating Procedures (SOPs) for your team.

Designing a Life-Supporting Business: Learn how to use systems to pivot from simply "getting through it" to designing a business that truly works for your life and goals.

Find Lindsey at lindspaulson.com

Follow Lindsey on Instagram at @linds.paulson

Get into Lindsey's Automation Academy

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82. The first year: Groundwork for launching an events & lifestyle business with Alexandra Marziello of Back Two Home Base

Mon, 24 Nov 2025 10:30:00 GMT

The first year: Launching lifestyle brand Back to Home Base with Alexandra Marziello

In this episode, host Lindsey is joined by Alexandra, founder of the digital lifestyle brand Back to Home Base and host of the Planned-ish podcast.

Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for stress-free, real-life hosting and connection. As a twin mom, she recognized the need for hosting advice that moves beyond the "Pinterest-perfect" ideal and focuses on making memories without spending endless hours planning. Back to Home Base offers digital party playbooks, recipes, and her signature Home Base Hosting Club—a done-for-you monthly membership providing everything from menus and recipes to decor links and activities, designed for people who love gathering but are short on time.

✨ Episode Highlights

From Corporate Finance to Creative Brand: Alexandra spent 13 years in corporate finance before launching Back to Home Base in March, channeling her love for planning and hosting into a business.
Real-Life Hosting: Back to Home Base is a digital lifestyle brand focused on making hosting and home feel doable, not "Pinterest-perfect," for parents and busy individuals.
The Home Base Hosting Club: A monthly, done-for-you membership that provides an entire themed hosting experience, including exclusive recipes, full menus, playlists, and links to decor and activities.
Top Holiday Hosting Tip: Focus on pre-prepping food in advance (aim for recipes under 20-30 minutes) and don't be afraid to use store-bought shortcuts (like serving store-bought dip in an elevated way).
The Launch Journey: Alexandra’s first year has been a humbling period of groundwork and building, balancing the creative side she loves with the steep learning curve of tech, website creation, and marketing while raising twin two-year-old boys.

Follow Alexandra on Instagram @backtwohomebase

Follow the Planned-ish Podcast

Check out the Back Two Home Base website

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81. Marketing trends that WON'T work in 2026 PLUS the uncommon marketing skill to hire out

Thu, 20 Nov 2025 10:30:00 GMT

Your 2026 marketing strategy has to work for YOU, meaning your solopreneur, small team and small budget business can no longer afford big company tactics. The digital marketing scene is increasingly saturated and competitive, making it crucial to shift focus from content creation to strategic collaboration and localized efforts.

Key Highlights for 2026 Sales Marketing

Borrow Platforms: Focus on podcast swaps and collaborations to leverage other people's audiences instead of building your own from scratch.
Go Local: Increase in-person networking and narrow your geographic focus to capitalize on the resurgence of community-centered shopping.
Rethink Ads: Seek small, highly-targeted sponsorships (e.g., summits, niche podcasts) instead of high-cost, generalized paid digital ads.
Email Alarm: Be prepared for continued struggles in email deliverability due to spam crackdowns and adopt a highly comprehensive email strategy.
Invest in Data: The most essential hire or focus area is reading and interpreting analytics to ensure all marketing decisions are data-driven.

FREE

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80. It's not that, it's you. Leveling up as your business's leader.

Thu, 16 Oct 2025 11:10:43 GMT

Will your next phase of business get the absolute best business leader?

Many entrepreneurs, especially women, to struggle with running their business "full throttle": a failure to confront their own mindset, positioning, and self-leadership. If you’re tired of tactical advice and are ready for the core truth of sustainable growth, this is the episode that will burn in your brain. It’s time to stop mimicking others and embrace your own unique, innovative approach.

The Critical Gap: Why a solid plan and budget are useless without addressing your leadership mindset and internal barriers.

Stop Mimicking: Get permission to shatter assumptions and lead your business in a way that aligns with your natural self.

Ready for 2026: Focused questions to help you confront what needs to change to achieve a breakthrough year.

FREE

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79. Make these decisions now for a goals-shattering 2026

Thu, 09 Oct 2025 09:30:00 GMT

October is the critical time to make key decisions for the new year, ensuring you hit the ground running on January 2nd. Stop being the bottleneck in your own business!

Key Takeaways You'll Boss Up With:

October is for Decisions, Not Action: Before the holidays take over, carve out protected time to define your choices for 2026.
The Data Dive: Audit your data points from 2025 (Google Analytics, CRM, vendor reports, employee feedback) to make fact-based decisions.
The 2026 Budget Sketch: You can outline your budget now! Get it 80% complete in October and finalize the concrete numbers in late December.
Audit Your Year: Answer two critical questions:
What worked in 2025? (e.g., a key hire, a successful pivot, an improvement in your personal schedule).
What didn't work? (e.g., constant scheduling conflicts, a failed product/service).

AUTOMAGIC SUMMIT (Free!):

October 21st-23rd, a virtual summit for coaches and service providers. Lindsey is training on automating reviews!

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78. Confronting get-rich-quick myths of entrepreneurship with burnout coach Ellyn Schinke

Thu, 02 Oct 2025 09:30:00 GMT

A can't-miss, live wire interview with burnout coach and multi-business owner Ellyn Schinke about the real causes of entrepreneurial burnout.

Ellyn shares how she burned out repeatedly, despite loving her work, and outlines the essential safeguards needed to protect your business and well-being. We challenge common myths like "hustle culture", obsession with high-ticket pricing, inflexible formulas to success and how deep values are your true defense against exhaustion.

Plus Ellyn's AI, automation and productivity hacks that are game changing adds to a growing business.

Join Ellyn for her FREE upcoming Burnout Proof Your Coaching Business Summit on October 13-17, 2025: https://www.coachellyn.com/summit

Find Ellyn at

Website: https://coachellyn.com/

Community: https://www.coachellyn.com/community

Notion Template: https://www.coachellyn.com/notion

Burnout-Proof Business: https://www.coachellyn.com/bpb

YouTube: https://www.youtube.com/channel/UCb4Tu9qz1phbTogtWYeyAAQ

Podcast: https://www.coachellyn.com/burnout-podcast

Lindsey's Stuff:

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77. Honest recap of six years in business

Thu, 25 Sep 2025 17:39:15 GMT

Recapping six years of highs and lows of being a full-time business owner and marketing service provider since 2019. Lessons learned, real talk advice and what is getting the priority for growth at Lindsey Wagnon Marketing.

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76. Fractional CMO vs. Agency vs. Freelancer: Which type of marketing service to choose

Thu, 11 Sep 2025 09:35:00 GMT

Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.

In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.

Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).
The Rise of the Fractional CMO & Small Agencies: How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.
The large marketing agency: Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.
When to Hire In-House: There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.

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75. How to prove your credibility as an expert with Brand Strategist Asia Dore

Thu, 04 Sep 2025 09:30:00 GMT

In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius."

Highlights from this episode:

Asia's three-step framework for establishing credibility and authority.
Why the "curse of being an expert" makes it hard to see your own value.
How to pivot away from work that isn't in your "zone of genius."
Her candid take on why AI can't replace authentic creativity in branding.

Get Asia's Powerful Positioning Masterclass for FREE with code SSM

https://asiadore.com/powerful-positioning/

Find Asia at:

asiadore.com

Instagram: @asia.dore

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74. Email marketing in 2025: Deliverability, content choices and current trends

Thu, 28 Aug 2025 09:30:00 GMT

Email marketing has seen big shifts in the last few years and anyone trying to get into inboxes and get engagement knows it's not like it used to be. In this highly tactical episode, Lindsey unpacks the latest trends and essential strategies for businesses looking to boost their email effectiveness. A must listen for every small business owner who is or may soon leverage emails for marketing.

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73. Relief from the mental load for entrepreneurs with Dr. Lauren Chase

Thu, 21 Aug 2025 09:30:00 GMT

Dr. Lauren Chase, founder of Climbing Hills Counseling, a boutique mental health practice for high-achieving women shares her journey of year one in building a virtual counseling business and offers practical advice for busy women. We get into lessons from the first year of owning a business, setting boundaries with clients, how she launched with a full client load and helpful ways to reset your at-home responsibilities and mental load when you become a business owner.

Find Dr Lauren at climbinghillscounseling.com

Follow her @climbinghillscounseling

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

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72. How I reset my focus, rhythms and business goals for the fall

Thu, 14 Aug 2025 09:30:00 GMT

It's transition time - end of summer, school starting, fall push all mean a reevaluation and reset of schedules, business priorities and time management decisions. Here's how Lindsey does a top-down life and business planning for the second half of the year with her favorite time management tool, the Perfect Day Planner.

Get a fresh perspective on daily planning that balances both life and business leadership with a high dose of realistic expectation. A relatable glimpse into the considerations of a mom who is also an entrepreneur who also has extracurricular interests and also wants to maintain margin.

Grab your FREE Perfect Day Planner here

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

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Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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71. 3 marketing fixes that doubled this business' revenue in 6 months

Thu, 07 Aug 2025 09:30:00 GMT

What can a business do to break through a year-after-year cycle of stagnant revenue? Here are three marketing fixes that helped a local services business increase quality leads, convert new leads faster and even lower the marketing spend.

This is the kind of 2025 small business sales breakthrough story we love to share from our client partnerships.

Want your own revenue turnaround - fast?

Get on Lindsey's calendar for an upcoming Sales Ready Intensive.

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

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Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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70. Where are the sales!? Troubleshooting common sales gaps PART 2

Thu, 31 Jul 2025 09:30:00 GMT

Three more common sales gaps every entrepreneur needs to be aware of, actively work to prevent and determine if one of these is a contributor to any current slow down in revenue.

Join Lindsey in continuing the conversation from episode 69 with the rest of her sales troubleshooting from real work with small business owners just like you.

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

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Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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69. Where are the sales? Common sales gaps every business faces PART 1

Thu, 24 Jul 2025 09:30:00 GMT

We're marketing, but not selling...

You feel like you're doing everything you've been told as a small business owner, but the sales are just not where you want them to be. Your sales problems are likely one of these 6 common gaps most businesses face and have to fix at some point in their growth - tackled head-on in this episode from Lindsey's realtime client sales troubleshooting experiences.

Inventory size, service offerings, confusing messaging, trying to be a big brand before your business is ready, focusing too much on clients and not enough on selling your own offers are some of the points covered in this two part podcast drop.

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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68. How to do higher quality networking with Cyndee Sparre

Thu, 17 Jul 2025 09:30:00 GMT

Business networking coach Cyndee Sparre gets real about today's networking climate, why quality is superior to quantity, the strain of overcommitment and when it became clear she needed a major entrepreneurial pivot.

In this open and refreshing conversation, Cyndee and Lindsey unpack the realities of networking in person and online, monetization strategies, podcasting as a marketing strategy and more.

Find Cyndee at:

Instagram: @mynetworkinglady

LinkedIn: Cyndee Sparre & My Christian Business Network

Website: mychristianbusinessnetwork.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

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Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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67. Beating old behavior patterns with Relationship Coach Diane Sorensen

Thu, 26 Jun 2025 09:30:00 GMT

Special guest Diane Sorensen is a transformational coach and creator of the Beautiful Behavior podcast and coaching programs.

Diane, who has a 30-year background in early childhood education, now focuses on supporting women to feel calmer, more confident, and more connected in their relationships, parenting, and personal growth. She shares her journey from traditional education to coaching, driven by her personal experiences with family relationships and a desire to help mothers thrive.

We talk business launch, beating invisible patterns that can lead to feeling stuck, and her podcast, Beautiful Behavior, which focuses on breaking generational patterns in parenting and shifting from behavior-focused models to relationship-focused, steady leadership in motherhood.

Find Diane at https://www.dianesorensen.net/

On Instagram @dianesorensen.bb

Download the From Drama to Empowerment workbook here: https://www.dianesorensen.net/drama-to-empowerment

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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66. Stop blaming, start fixing. Launching Biz Fix Central with Yvonne Allanah.

Thu, 05 Jun 2025 09:30:00 GMT

Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages.

Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for process improvement. In this episode, Lindsey and Yvonne talk about the common breakdowns in internal operations, supporting the smaller sized business with large company-honed skills and how to effectively create awareness of an infant startup.

Find Yvonne on LinkedIn at https://www.linkedin.com/in/yvonneallanah/

On Instagram @bizfixcentral

Get your FREE problem solving workbook at https://bizfix-central.kit.com/a55402936b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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65. How I decide my pricing as a marketing agency owner

Thu, 29 May 2025 09:30:00 GMT

How do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious.

Pro tip: If pricing has you wound in a knot, it's well worth a consult with a bookkeeper, pricing strategist or at the very least, read the book Profit First.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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64. Empowering women through the ultimate photography experience with Hailey Aitkins of Nota Lux

Thu, 22 May 2025 09:30:00 GMT

Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.

Follow Hailey on Instagram @nota.lux

Check out Nota Lux at https://www.notalux.co/

Hire Hailey at https://haileyaitkins.hbportal.co/public/67abb0e317e0e200196c573b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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63. Your built-in business partner: Google analytics PART 2

Thu, 15 May 2025 09:30:00 GMT

In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.

This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.

Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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62. Your built-in business partner: Google analytics PART 1

Thu, 08 May 2025 09:30:00 GMT

Your built-in business partner is *drumroll* - Google Analytics!

In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.

Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key metrics that truly matter for business success.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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61: The highs and lows of launching, who is and isn't the best influence for a new entrepreneur with Angel Wilborn

Thu, 01 May 2025 09:30:00 GMT

Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.

Find The Modest Company at https://www.themodcosc.com/

Follow Angel @themodcosc

Grab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZ

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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60. SEO isn't dead, it's just different PART 2

Thu, 24 Apr 2025 09:30:00 GMT

Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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59. SEO isn't dead, it's just different PART 1

Thu, 17 Apr 2025 09:30:00 GMT

Search is bigger than ever - which means every business owner creating any kind of content online needs to know how to optimize it for great search results. In this two-part series, Lindsey unpacks what search optimization means in 2025, why entrepreneurs should lean into this organic marketing strategy more than ever and one of the best quick tricks to improving search results across all platforms.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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58. Personal branding tips, scaling multiple businesses and leveraging strategic events with Michelle Thames

Thu, 10 Apr 2025 09:30:00 GMT

Michelle Thames with Thames Media Solutions shares her multi-passionate business launch experiences, unleash pro tips on personal branding and utilizing social media - plus help new business owners determine what's most important for growth marketing and lead generation in 2025.

📲 Follow Michelle on Insta @michellelthames

🎙️ Listen to Michelle on the Social Media Decoded podcast @socialmediadecodedpod

Find the FREE 7-Day Visibility Bootcamp at https://bitter-haze-8573.kit.com/121e29e7ac

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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57. Sales ideas that are working to build my business right now

Thu, 03 Apr 2025 09:30:00 GMT

What's working to bring in new clients and form great referral relationships for my business right now? Hear six ways I'm getting quick results with very low spending.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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56. Founding Unearthly Studios: Talent & Artist Marketing, plus can't miss social media tips with Jazz Jackson

Thu, 27 Mar 2025 09:30:00 GMT

When tenured corporate marketer Jazz Jackson pivots into her passion-based niche of artist and talent marketing and management, Unearthly Studios is born. Hear her brilliant take on leveraging social media, building a business for musicians, DJs, photographers and creatives and the effectiveness of operating on the 12-week year.

Find Jazz Jackson and Unearthly Studios at

www.unearthlystudios.com

@unearthlystudios

@allthatjazzxx_

Savvy Startup Marketer guest scheduling and feedback lives at www.lindseywagnon.com/podcast

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55. This lost art can save a floundering business

Sat, 22 Mar 2025 10:30:00 GMT

Why do so many small businesses fail? In this episode, Lindsey presents a reason not typically identified and contrary to the usual blaming of external struggles like economy, bad clients, overhead costs, etc. This one is a toe-stepper and will challenge the thinking of female entrepreneurs as they build and scale their small business in an ever challenging landscape.

Grab your Market Research Manual at lindseywagnon.com/resources

Follow the Savvy Startup Marketer model to build your brand new business system - linked here.

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54. How to leverage media for business promotion with Sheena Jones

Thu, 06 Mar 2025 10:30:00 GMT

Media consultant and seasoned journalist Sheena Jones on her new business venture, Sheena Jones Media Consultancy, expanding your business through media guest opportunities, and massively beneficial media readiness pro tips.

Get yourself and your business ready for more media exposure and improve your public communication skills for everything from interviews to social media reels with this power-packed episode.

Grab your FREE Media Readiness Checklist at https://static1.squarespace.com/static/6627df9fd3e041583d74d34d/t/678fbbf6b916a9790178d08b/1737473014607/TV+Readiness+Checklist+-2.pdf

Find Sheena at:

SheenaJones.com

LinkedIn: https://www.linkedin.com/in/jonessheena/

Instagram: @sheenajonesmedia

YouTube: https://www.youtube.com/@SheenaJ_02

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53. Marketing money wasters to RUN from in the early years of business

Thu, 27 Feb 2025 17:14:15 GMT

5 Business Launch Money Wasters targets entrepreneurs on a lean budget, emphasizing the importance of strategic spending and avoiding common financial pitfalls. It cautions against overspending on all-in-one platforms with unnecessary features, advocating for free alternatives and focusing on essential tools. The podcast also highlights the dangers of misaligned marketing responsibilities and encourages listeners to clean their email lists instead of simply upgrading services.

Launching a successful business doesn't require excessive spending. By prioritizing core needs, leveraging free resources, and focusing on efficiency, entrepreneurs can avoid costly mistakes and build a sustainable foundation. The host encourages listeners to visit the updated lindseywagnon.com for further interaction and resources.

Explore Savvy Startup Marketer at www.savvystartupmarketer.com

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52. Launching a law firm for content creators & influencers with Kayla Moran

Thu, 20 Feb 2025 10:30:00 GMT

Paving her own way after law school, Kayla Moran shares how she's merging her passions for law and content creation to launch Kayla Moran Law - a trademark and contract firm focused on helping creators protect their brands.

Find Kaya at kaylamoranlaw.com

or on most social platforms as @kaylamoranlaw

Share your thoughts on this episode at lindseywagnon.com/podcast

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51. The copywriting process, AI vs human copy and pro copy tips with Kelen Quach

Thu, 13 Feb 2025 10:30:00 GMT

The art of true promotional copywriting goes far beyond catchy taglines. Hear how Greenhouse Copy Studio Founder Kelen Quach went from social manager to niched copy professional for coaches, service providers and creators. Get the inside scoop on the pro copy process, the big AI for copy question and comparing notes on client calllenges between two marketing service providers.

Find Greenhouse Copy Studio at https://greenhousecopystudio.com/

Follow Kelen Quach @promosbykelen

Share your thoughts on this episode at lindseywagnon.com/podcast

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50.Celebrating 50 episodes with crazy personal stories and weird quirks I've never told you about

Thu, 06 Feb 2025 10:30:00 GMT

The car story that felt like a bizarre dream but really happened to me, childhood stories that shaped me, my sock box and more weirdness I almost never talk about - just for you. Celebrating 50 episodes with what I'm calling "welcome to my weird".

This is one you HAVE to talk back about so make sure you DM your reactions to @lindseywagnonmarketing or go to lindseywagnon.com/podcast for the feedback form.

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49. How to make strategic marketing decisions with Margo Founder Paige Hewlett

Mon, 03 Feb 2025 10:30:00 GMT

What happens when a seasoned marketer merges years of business support experience with innovative tech? Margo, a software that outputs customized marketing strategies and solutions, is born. Paige Hewlett, Margo founder, reveals her journey to software builder and drops brilliant marketing advice along the way. This is a must listen episode for business owners and marketers alike.

Find Margo at callmargo.com

and @callmargo

Share your thoughts on this episode at lindseywagnon.com/podcast

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48. Making radical changes at the height of success with Blaklee Ramsey

Thu, 30 Jan 2025 10:30:00 GMT

Launching The Elevated Edit Podcast, the Your Magnetic Brand course and agency services after a highly successful, award-winning real estate career with Blaklee Ramsey. Hear her story of moving away from pressure and perfectionism into "let's just figure this out."

Find Your Magnetic Brand course at https://stan.store/theblakleeramsey/p/your-magnetic-brand-course

Code: SAVVY for 50% off "Your Magnetic Brand Course"

Make Lindsey's day by sharing your thoughts about the show at www.lindseywagnon.com/podcast

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47. My client onboarding process (behind-the-scenes of a contractual marketer)

Thu, 23 Jan 2025 10:30:00 GMT

Yes, in addition to Savvy Startup Marketer coaching and education, I work directly with small business owners to accelerate their sales growth. After having several conversations with new clients, sending out proposals and customizing my fit into their business, I thought I'd share a behind-the-scenes glimpse into how forming partnerships works.

Share your thoughts on this episode or questions you have for Lindsey to address in the future here.

Schedule your free consult and customized proposal here.

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46. From content strategist to search engine founder with Ngozi Ahanotu

Thu, 16 Jan 2025 10:35:00 GMT

What it takes to launch a search engine called Hiihat.com for black-owned business owners with special guest Ngozi Ahanotu.

Discover HiiHat.com here.

Follow Ngozi @Ngozizi

Follow the HiiHat search engine journey @hiihatglobal

Share your thoughts about this SSM episode AND sign up to be a guest at lindseywagnon.com/podcast

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45. The lesser-known key to quality lead generation

Mon, 13 Jan 2025 10:35:09 GMT

Does anyone else buy themselves Christmas presents after Christmas? This hack to quality lead generation will speed up your growth and produce a quality business.

Leave your thoughts about today's episode at lindseywagnon.com/podcast

Join the email list at lindseywagnon.com

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44: Surprised by entrepreneurship, tough client conversations and facing fear to grow with Metta Twin

Thu, 09 Jan 2025 10:30:34 GMT

Today we're joined by Metta Twin, founder of Metta's Meditation and Retreats who shares her story of turning a deep love for meditation, spiritual practice and personal growth into a full-time business. We talk about unplanned entrepreneurship, turning your passion into a career, difficult client conversations, offering services that are deemed taboo and creating an authentic brand that reflects a deeply personal endeavor.

Find Metta at https://mettaretreats.squarespace.com/ or on Instagram @mettasmeditationstudios

Join Lindsey on a future podcast as a guest! Sign up at www.lindseywagnon.com/podcast

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43. 2024 highlights and what's coming in 2025

Mon, 06 Jan 2025 10:30:52 GMT

Your favorite episode from 2024 vs. Lindsey's favorite, how to weigh in on future episodes, be an SSM guest and what's coming up for 2025.

Find the SSM podcast feedback form AND guest sign-up at https://lindseywagnon.com/podcast

Join in the 2025 Power Up event here.

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42: Marketing vs. Sales - Which does my business need most?

Fri, 27 Dec 2024 10:45:04 GMT

Does your business need better marketing or better sales support? How can a new business owner make sure the marketing and sales work together when they're the sole role filler? Is there a difference between sales and marketing?

The roles of marketing and sales for any business are going to be critical to figure out. In this episode, Lindsey explains her experience with sales vs. marketing in corporate world and how it should work for a small business without a full team to cover each area.

Join the 2025 Power Up event here.

Check out Savvy Startup Marketer here.

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41. Four immediate needs for a future business launch

Thu, 19 Dec 2024 10:30:17 GMT

From the moment you start dreaming of future business ownership, there are a few action steps to take sooner than later to make your launch ideal. In this episode Lindsey unpacks four new business prep steps to take immediately - even if your dream is still a far off reality.

Launching a business in 2025? You need in on the January Power Up.

Curious about Savvy Startup Marketer? See what the ultimate sales marketing program for new entrepreneurs is all about.

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40. Bad advice I received at the start of my business

Fri, 06 Dec 2024 22:30:59 GMT

I started my business in 2017 when hustle culture, never offering anything for free, fiercely protecting your time (aka shutting out opportunities) and maximum pricing regardless of experience were trendy pieces of advice. Fast forward over 7 years and I have a few things to say about what advice makes sense for the brand new business owner and what we gain from reducing whose voice has access to us and our business.

Make 2025 the year you get more directly connected.

Get your ticket to the 2025 Power Up here

Find your 2025 startup business resources here.

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39. 5 small business trends to help you sell in 2025

Thu, 21 Nov 2024 10:35:08 GMT

Marketing trends you need to consider swapping out for tired, old tactics in 2025. Hear five of Lindsey's favorite fresh marketing ideas for faster, stronger sales growth in the new year.

Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.

Get your ticket to the 2025 Power Up here

Grab the Conversion Boost Bundle here

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38.Smart ways to prep your business (and self) for a new year

Thu, 14 Nov 2024 10:30:08 GMT

How an entrepreneur transitions their business into a new year makes a huge impact on its trajectory that year. Lindsey gives her experienced tips on how to close out a business year and hit the ground running in a brand new one.

Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.

Get your ticket to the 2025 Power Up here

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37. Key corporate experiences that shape entrepreneur success with Michelle Holleman

Thu, 07 Nov 2024 10:30:49 GMT

Michelle Holleman with Life Healing Counseling in Charlotte, North Carolina unpacks the value of getting corporate experience before launching a small business. Learn from Michelle's extensive career background and how she made the shift into starting and turning a one-day-a-week clinic into a flourishing, multichannel business.

Find Michelle at www.lifehealingcounseling.com

Launch your new business with Savvy Startup Marketer.

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36: My exact automated marketing system

Thu, 31 Oct 2024 09:30:37 GMT

New business owners have an advantage - they can build the smoothest, most automated system to instantly save time and clone their efforts by being patient and intentional enough to put the effort in. Here's what Lindsey's own system is like and the simple ways you can increase your own efficiency and automation before the busyness of bigger business gets in the way.

Grab your FREE Automation Up Level Bundle at lindseywagnon.com/automation

Get on the email list before the Savvy Super Sale, running from November 25 - Dec 2nd. Simply visit LindseyWagnon.com or grab a free download from lindseywagnon.com/resources

Build your own automated marketing system like a pro with savvystartupmarketer.com

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35. What to spend on your bootstrapped business marketing

Thu, 24 Oct 2024 09:30:50 GMT

What should I spend on my new business marketing? What does a healthy marketing budget look like? What is worth investing in early in business and what can wait until later?

Get Lindsey's take on marketing budget, business finances and a range of marketing spend that makes sense for the first years of business.

Take the Marketing Essentials course for FREE at marketingessentialscourse.com and unlock your invite to the next Launch Essentials workshop to get direct coaching about the money side of your new business.

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34: Get better results using fewer marketing platforms

Thu, 17 Oct 2024 12:59:42 GMT

Caution: You're committed to too many marketing platforms, and it's costing you.

In episode 34 of Savvy Startup Marketer, Lindsey explains why it's vital for new business owners to minimize marketing methods and maximize the effort on each platform. If you're struggling to get results from your marketing, this is the most likely solution.

Get clear on your marketing platform choices and how they fit into a complete customer journey with the FREE Marketing Essentials course. Enroll at marketingessentialscourse.com

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33: A business launch checklist for the bootstrapped first year

Thu, 10 Oct 2024 09:30:26 GMT

You're a woman dreaming of owning your own business but you're not sure what's needed to make it official. Here's the checklist you've been looking for. This highly practical, relatable episode will help future female entrepreneurs move from analysis paralysis into the first year as official business owners.

This is the episode to share with your dreaming friend who struggles to bring their business ownership hopes into reality.

PROMO CODE: Use savvypod for $100 off Savvy Startup Marketer

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32: A vision for women in business

Thu, 03 Oct 2024 09:35:54 GMT

What would it look like for your business if 5 of your "people" - whether they're in your family, friend group, community or online connections - were better at supporting your business. Whether that's through sales, content engagement, sharing, feedback or helping you get established? In this episode, Lindsey challenges listeners to turn that around and test how well we're all doing at supporting one another's businesses - and the cumulative difference this could make for all women in business.

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31: The #1 way to troubleshoot slow sales

Thu, 26 Sep 2024 09:30:42 GMT

Troubleshooting slow sales doesn't have to be complicated - or even require a business coach. Many entrepreneurs are missing the number one way to prevent and troubleshoot slow sales by missing this easy opportunity.

Get $100 off Savvy Startup Marketer by using savvypod at checkout

Grab your free Market Research Manual at lindseywagnon.com/marketresearch

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30. 3 Ways to Uplevel your Marketing Automation

Thu, 19 Sep 2024 09:30:40 GMT

Three tools you can get for FREE to add to your automated sales marketing system quickly and easily. Like these ideas? Get many more from the Automation Uplevel bundle at lindseywagnon.com/automation

Get Savvy Startup Marketer at $100 off using code SAVVYPOD

Be a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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29. Create Collaborations that Explode your Leads

Thu, 12 Sep 2024 09:30:16 GMT

Lindsey unpacks several ways to make major progress with your business through strategic collaborations. Learn how to think like a collaborator, find partnership opportunities and shift gears from solo-preneuring to SIDE-preneuring: Meaning getting out of your silo and into more collaborative spaces online and offline.

Get Savvy Startup Marketer at $100 off using code SAVVYPOD

Be a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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28. Four ways to be more strategic with your marketing

Thu, 05 Sep 2024 09:30:52 GMT

Are you quick to default to the popular ways to market, using technical digital methods that require a certain skill set to do well or throwing money on ways you heard work for others but haven't tested yourself? Are you leaning on hyped up trends or thought-through strategy?

In this episode, Lindsey shares four ways to think more strategically and become more strategic about how you spread the word about your business and what to do to make sure your efforts lead to sales.

Still building your business marketing? Get the step-by-step course to smart sales marketing at savvystartupmarketer.com

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27: Taking a side-hustle full-time with Misty Molloy of CoCreative Interiors

Thu, 29 Aug 2024 09:30:56 GMT

Special guest Misty Molloy of interior design company CoCreative Interiors shares openly about the big decisions of leaving a successful corporate career to pursue the dream of entrepreneurship. Hear how Misty juggled the side-hustle and corporate life as a mom to young children, then cautiously ventured into full-time interior designing at the start of 2024.

Find Misty and CoCreative Interiors at https://cocreativeinteriors.com/

Be a guest on the SSM podcast: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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26: How to know you've hired a good marketer

Thu, 22 Aug 2024 09:45:22 GMT

How do you know your marketer is contributing to the bottom line of your business - sales? Lindsey shares several ways to measure a marketer's skill, mindset, performance, contribution and be confident in your hiring decision.

Let Lindsey know your thoughts or questions from this episode

Business owners: Grab a free 30-minute consult with Lindsey here or by visiting lindseywagnon.com/services

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25: Hiring and working with social media and content manager Miranda Denise Media

Thu, 08 Aug 2024 09:30:47 GMT

Do you anticipate hiring social media, content or graphic design help? In this episode, Lindsey interviews Miranda McLaughlin with Miranda Denise Media who supports Lindsey's content and social efforts in a distinctive type of hiring partnership.

Find Miranda on Instagram @mirandadenisemedia

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24: 3 Underrated Ways to Market a Small Business

Thu, 01 Aug 2024 09:35:52 GMT

What are some underrated or underutilized marketing options for the startup business or small business?

Lindsey shares three of her favorites PLUS a bonus option that everyone should consider.

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23: Pricing services and managing fast growth with home organizer Julie Peak

Thu, 25 Jul 2024 09:30:08 GMT

Special guest Julie Peak with The Precise Place shares about launching a fast-growing home organizing business in Charlotte, North Carolina in 2021. Hear her take on the struggle to price services, build a team, balance family time and combine her passion for psychology, mental health and organizing spaces. Plus get fantastic home organizing tips and thoughts we can all use and relate to.

Find Julie at www.thepreciseplace.com

Be Lindsey's next podcast guest! Women planning, launching or growing a business of their own can sign up here.

Find free and low ticket startup marketing resources at www.lindseywagnon.com/resources/

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22: Do print, radio, television and traditional media work for marketing?

Thu, 18 Jul 2024 09:30:30 GMT

Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media.

Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/bbcf4673f1

Find more startup marketing and business resources at www.lindseywagnon.com/resources/

Get a consultation with Lindsey: https://calendly.com/lindseywagnonmarketing/consultation

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21: How to know you're ready to hire with Brittney from Silver Leaf Office

Thu, 11 Jul 2024 10:00:36 GMT

A candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office.

Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafoffice

Free and low ticket startup marketing resources: www.lindseywagnon.com/resources/

Be Lindsey's next podcast guest by signing up at https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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20: Should you keep marketing during slow seasons?

Thu, 04 Jul 2024 09:40:40 GMT

The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business.

Find DIY marketing resources at www.lindseywagnon.com/resources/

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Episode 19: Which website builder is best for a DIY startup business?

Thu, 27 Jun 2024 09:30:01 GMT

Lindsey shares her experience with several of the top website builder platforms including Squarespace, Wix, Wordpress, Shopify and ShowIT and reveals the one she recommends above all others.

Learn what's important in a website builder, what's overrated and how to choose your DIY website builder based on your budget, technical skill and type of business.

Find Lindsey's library of startup marketing resources at www.lindseywagnon.com/resources

Be the next SSM podcast guest by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Episode 18: Growing and scaling a four-year-old health practice with Julia Callaghan

Thu, 20 Jun 2024 10:00:00 GMT

Special guest Julia Callaghan with Innovative Nutrition NC shares how she made the switch from a conventional clinical health career to owning and operating her own four-year-old holistic health practice. Hear how she launched her startup, added virtual services, balanced the tricky decisions of spending and marketing and is now facing exciting (but challenging) opportunities to scale into a new level of services.

To get your complimentary discovery call or in-person consult at https://secure.gethealthie.com/appointments/embed_appt?dietitian_id=731257

Visit innovativenutritionnc.com

Are you a woman planning, launching or operating your own business? Be Lindsey's next podcast guest: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Episode 17: Sell through customers - on autopilot

Thu, 13 Jun 2024 10:00:32 GMT

How to easily automate a fantastic customer follow-up workflow and turn your buyers into your best marketers so you can worry less about lead generation and make every client interaction a future business promotion.

Take the Savvy Startup Marketer course at savvystartupmarketer.com

Join the Fall Intensive: https://themarketingplanshop.lpages.co/2024-fall-intensive

Are you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Episode 16: This marketing approach is better than lead generation

Thu, 06 Jun 2024 10:00:36 GMT

My biggest takeaway from over 10 years of leading client marketing for small and large businesses: That a spectacular customer experience is your best marketing strategy.

In this episode of Savvy Startup Marketer, Lindsey explains why new business founders need to put more effort into creating the right customer experience and exceptional customer follow-up in order to build a business that will never need heavy lead generation to profit and grow.

Take the Savvy Startup Marketer course at savvystartupmarketer.com

Are you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Episode 15: Burn out-proof your new business

Thu, 30 May 2024 10:00:16 GMT

Prevent business burn out by making these key decisions at the launch of your business startup.

Join Lindsey at the next FREE Launch Essentials workshop by signing up at lindseywagnon.com

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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14: How to offer solutions your customers want

Thu, 16 May 2024 10:00:52 GMT

People don't buy products and services, they buy the solutions and benefits that those products and services offer. But all too often, business owners default to highlighting generalized, boring, saturated solutions that won't set them apart from the rest of the industry and aren't truly what their target customer is looking for.

In this brief episode, Lindsey explains how you can define your startup business' solutions and benefits better than rest and give your audiences a fresh pitch they'll be excited about.

Continue to strengthen your solutions and marketing message with the Copy that Converts brand messaging workshop

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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Episode 13: How to know who will buy from your new business

Thu, 09 May 2024 10:00:41 GMT

Knowing who will actually buy your product or service is the difference between slow, frustrating sales and strong startup momentum. Define your buyer for far better branding, messaging, business decisions and conversion using the tips in this episode of Savvy Startup Marketer by Lindsey Wagnon.

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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Episode 12: Five ways to get more out of every piece of marketing

Thu, 02 May 2024 10:00:13 GMT

Are you putting enough thought and strategy into every piece of marketing content? Are your social posts, emails, videos, pins, podcasts and more doing anything to move the needle for your business?

Here are 5 key questions that will make sure your marketing makes a real impact on your startup's sales and growth.

How to get Immediate Customers Masterclass - FREE

https://themarketingplanshop.lpages.co/customers-masterclass-lead-magnet

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Episode 11: Using Facebook Groups for Startup Marketing

Fri, 26 Apr 2024 02:13:29 GMT

In this episode, Lindsey unpacks one of her favorite no-brainer new business marketing methods: Facebook groups. It's the lazy, convenient, super low-pressure way to make connections, do market research and generate quality leads.

This episode is a short, helpful play-by-play for the female entrepreneur who would love to understand how to find the right Facebook groups and how to leverage them for business promotion in a non-spammy way that won't get you kicked out.

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Episode 10: Get business momentum with this easy shift in focus

Thu, 18 Apr 2024 10:00:26 GMT

Simple actions can lead to significant marketing opportunities.

Whether you're feeling stuck, uninspired, or overwhelmed by slow build digital marketing tactics, Lindsey's personal story supports one of the primary missions of this podcast: to make sales easily reachable for the bootstrapped business.

Are you a female business owner or soon-to-be business owner who would love some business exposure?

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Episode 9: Should you use paid ads for your startup business

Thu, 11 Apr 2024 10:00:44 GMT

Should you use paid ads to market your new business?

We're opening up the discussion on whether paid ads are a necessary step for getting leads and sales. With the landscape of marketing constantly evolving, it's crucial to understand where paid advertising fits into your strategy.

The Realities of Paid Advertising: Discover what it truly takes to make paid ads work for your business.

Alternatives to Paid Ads: Learn about organic marketing methods that could be more effective and budget-friendly for your startup. We discuss why focusing on two to three organic strategies might be the best move for your business.

Are you a female business owner or soon-to-be business owner who would love some business exposure?

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Episode 8: Easy ways anyone can improve their SEO in 2024

Thu, 28 Mar 2024 10:00:28 GMT

Are you a complete amateur at SEO? Do you think search engine optimization isn't part of your marketing because you don't have the skills for it? Is SEO a marketing strategy you have on your "some time in the future" list?

Every marketer putting content online is doing some form of SEO - whether the results are good or bad. Which means you - yes, even you - need to flex some SEO skills. The good news is, it's just a matter of how you write your normal copy.

In this episode of Savvy Startup Marketer, Lindsey explains how stronger copywriting skills, thinking like a searcher and the Amazon shopping experience can all help the new business owner doing DIY marketing understand and improve their own SEO.

Dive deeper and workshop your SEO terms with this SEO Mini Course.

Work on your sales copywriting skills with this Brand Messaging course.

Are you a female business owner or soon-to-be business owner who would love some business exposure?

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Episode 7: Critical decisions in the first year of business

Thu, 21 Mar 2024 10:00:20 GMT

Navigating the Critical First Year of Your Business: Strategies to Avoid Burnout and Foster Growth

Main Discussion Points:

The initial year of business is pivotal for setting the foundation. It's not just about working hard but working smart to ensure your business enhances your lifestyle rather than consuming it.
Avoiding the Grind from the Get-Go: Learn why jumping straight into selling without proper planning can lead to disorganization and burnout. Discover strategies for laying down a solid foundation right from the start.
Strategic vs. Spontaneous: Delve into the significance of research before launching, the balance between being flexible and focused, and the critical nature of being informed in your business decisions.
Leading Yourself: The episode emphasizes the importance of leadership in entrepreneurship, including setting goals, making informed decisions, and learning from successful business models.
Money Mindset: Understand the fine line between being frugal and being cheap, and why investing wisely in your business can propel you towards success.
Organization vs. Disorganization: Get real about the expectations vs. reality of running a business. Learn how systematizing and automating from the start can save you time, money, and stress in the long run.

DIY your complete automated marketing system in the Savvy Startup Marketer course

Get the How to get Immediate Customers Masterclass - FREE

https://themarketingplanshop.lpages.co/customers-masterclass-lead-magnet

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Episode 6: How to get more startup momentum through people you know PLUS tips on using micro influencer marketing

Wed, 13 Mar 2024 16:24:54 GMT

The one thing you can’t launch a business without

You CAN launch a business successfully without much money, tech savvy, business experience and the perfect plan.

You CANNOT launch a business successfully without community.

In this episode, we break down:

Who your community is not.
Who your community is.
How you can get more active support from your community.

4 Action steps to take if you need to get more of your Startup Squad involved in the launch or growth of your business

If you haven’t found a good business-oriented Facebook group, search and join ours at Savvy Startup Marketer

If you’ve struggled to identify who your Startup Squad is, get the How to get Immediate Customers Masterclass - FREE

https://themarketingplanshop.lpages.co/customers-masterclass-lead-magnet

Student QOTW from Deanna: What do you think about influencer marketing? I have the opportunity to give a friend my products in exchange for them posting about it. They have about 4,000 followers.

Savvy Sisterhood TOTW: From Brittney at Silverleafoffice.com (Bookkeeping for creative entrepreneurs)

“Don’t compare your new business to someone who has been in business longer”

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Episode 5: How to better understand who your perfect customer is and workshop your new business launch

Thu, 07 Mar 2024 11:00:45 GMT

Quick ways to better understand your customers

Deeply understanding your customer offers several advantages:

Targeted marketing: You can effectively reach the right people who are more likely to buy.
Reduced lead generation: You attract the right customers more organically, potentially reducing the need for extensive lead generation efforts.

How to Research Your Customers:

Leverage your network: Utilize your "Startup Squad" for introductions to potential customers for research purposes.
Conduct social media surveys: Use polls and Q&A sessions on your personal social media and relevant Facebook groups.
Monitor competitor feedback: Analyze the comments section of similar businesses to understand customer concerns and desires.
Engage with your own audience: Conduct surveys through email campaigns, offering incentives for participation.
Integrate continuous feedback: Build a system for gathering ongoing customer feedback as part of your marketing strategy.

By understanding your customers' wants, needs, and struggles, you can tailor your offerings and marketing messages, leading to faster and more effective sales.

Join the next Launch Essentials workshop by signing up at lindseywagnon.com

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Epidsode 4: Why you should not do social media in the first year of business

Thu, 29 Feb 2024 12:00:06 GMT

Why startup businesses don't need and shouldn't waste time on social media marketing in the first year

Focus on customer journey: Perfect the ways new leads will be converted (e.g., website, email capture).
New social accounts vs. existing ones: Leverage existing personal accounts among your Startup Squad that already have audiences
Prioritize stronger ROI platforms: Focus on platforms like websites, Google My Business and email marketing for lead generation and conversion.
Time investment: Social media requires significant time for audience growth and engagement, while the first year is crucial for automation, customer experience and market research.
Social media challenges: Many small businesses struggle with slow audience building, unpredictable results, and frustrations with algorithms, suggesting social media may not be the most effective use of your time initially.

The key takeaway is to prioritize building a strong foundation for your business before jumping into social media. This allows you to refine your offerings, attract leads, and convert them efficiently. You can then leverage social media later on a more solid base.

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Episode 3: Ways to network for non-networkers PLUS what to spend money on at the start of your business

Thu, 22 Feb 2024 11:30:25 GMT

Ways to network for non-networkers

Highlight #1: Don't make it about business networking, make it about improving your people skills

Highlight #2: If you're choosing the convenience of Facebook groups, you HAVE to ENGAGE

Student Question of the Week from Marybeth: What do I absolutely need to spend at the start of my business?

State small business application fee
Website domain
Website platform
Product expenses

FREE platforms: Canva, MailChimp, Asana, Hellosign

Savvy Sisterhood Tip of the Week: I tried to do everything on my own, without any guidance and I watched friends get a lot further, faster by paying for consultations. Looking back, I should have been more willing to spend money on experience rather than experiments.

Find all of Lindsey's courses, free resources and services at www.lindseywagnon.com

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Episode 2: How to leverage your connections for a strong business launch PLUS what kinds of marketing are a waste of time and money

Tue, 20 Feb 2024 14:44:08 GMT

Startup squad: Why you need one, who should be in it, how to leverage them

Highlight #1: Write your list and assign roles to each person from encourager to advice giver to connector to customer

Highlight #2: Make a direct ask to keep a few in the loop on business progress and needs, don't be shy!

FREE Startup Squad Masterclass Link

Savvy Student Question of the Week from Kiera: How can I know what marketing options are a waste of time and money?

Waste of time: Any kind of marketing that doesn’t suit your personality or skill set
Waste of money: Too many investments at once, anything not given a fair amount of time to work

Savvy Sisterhood Tip of the Week: I wish I had been better at long-term planning and staying consistent over time rather than starting and stopping a lot of ideas that ended up going nowhere.

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Episode 1: The fastest way to get interest in your new business PLUS the secret to easier brand messaging

Thu, 15 Feb 2024 21:05:00 GMT

The no-brainer secret weapon that is the ultimate sales driver for a new business.

Highlight #1: You already have an audience to start selling to immediately

Highlight #2: You have built-in collaboration and micro influencers

SSM Student question of the week: I am struggling to describe my business in a clear and concise way.

Check out Lindsey's brand messaging workshop: https://themarketingplanshop.lpages.co/conversion-power-workshop-lead-page/

Savvy Sisterhood tip of the week: Get into a like minded group of small business owners at the same place in their business discussing and applying marketing ideas together.

Find your Savvy people at savvystartupmarketer.com

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