The Surge: A Digital Marketing Podcast

Our Biggest (Marketing) Fails

Tue, 16 Apr 2024 20:44:58 GMT

In this podcast episode, our hosts delve into the vital role of Key Performance Indicators in marketing strategies, and the need for understanding clients' perspectives on SEO. They also discuss the importance of regular check-ins on KPIs and aligning marketing strategies with client goals. The episode underscores the value of learning from failures and the continuous evolution in marketing practices.

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Ep. 15 - Marketing Your Business During The Holiday Season!

Wed, 19 Oct 2022 18:59:46 GMT

Listen in this episode and Eric and Kevin discuss preparing your business for the holiday season! How to prepare for sales, what types of deals to run, and much more!

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Ep. 14 - Marketing Content Planning Tips

Wed, 05 Oct 2022 18:54:21 GMT

Listen in this episode as Eric and Kevin discuss a few tips about content planning for your marketing strategy and what they've found successful with their marketing agency for content creation.

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Ep. 13 - Google's Algorithm Change: "Helpful Content Update"

Wed, 07 Sep 2022 13:50:36 GMT

Listen in on what Google's changing with their newest algorithm change called "helpful content update". Kevin and Eric discuss how you can best stay on Google's good side with the most recent change!

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Ep. 12 - TikTok Marketing for Small Businesses

Wed, 10 Aug 2022 13:40:52 GMT

Have you been looking to take your social media strategy to the next level with TikTok? You're not alone! Join Maddie and Sophia from SocialSurge Marketing talk about how to get the most out of TikTok for your small business!

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Ep. 11 - Surprising Marketing Statistics

Wed, 13 Jul 2022 17:31:13 GMT

This episode, Kevin and Eric are provided secret marketing statistics from a member of their team, Maddie. Kevin and Eric are shown a question around the statistics for the first time and try to see how well they can guess the info!

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Ep. 10 - What Do You Pay For When You Work With A Marketing Agency?

Wed, 29 Jun 2022 16:43:56 GMT

This episode, Kevin and Eric discuss what are the actual costs that go into working with a marketing agency. You might be surprised with their answers....

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Ep. 9 - Taking A Comprehensive Approach To Digital Marketing

Wed, 08 Jun 2022 16:39:08 GMT

This episode, Kevin and Eric discuss what a "comprehensive" digital marketing approach means, and how your business can incorporate this type of approach to set yourself up for success!

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Ep. 8 - Picking The Best PPC Strategy For Your Business

Wed, 25 May 2022 19:28:18 GMT

On this episode, Kevin and Eric discuss the different types of pay-per-click advertising and what the best options may be for your overall marketing strategy! They also talk about the differences between inbound and outbound marketing efforts and how they can connect to a PPC ad strategy.

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Ep. 7 - FAQ For Social Media Marketing & SEO

Fri, 22 Apr 2022 14:23:19 GMT

What are the most asked questions we get for Social Media Marketing and SEO? Great questions! This episode, Kevin and Eric talk about their top three questions they each get from their side of the marketing world.

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Ep. 6 - How To Repurpose Your Content For Marketing

Fri, 15 Apr 2022 14:17:20 GMT

In this episode, Kevin and Eric talk about repurposing content. What does repurposing even mean? What type of content is best for repurposing? How often should you repurpose content? And so much more!

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Ep. 5 - Social Media Marketing Panel Live

Fri, 08 Apr 2022 13:34:27 GMT

We partnered with the University of Wisconsin Milwaukee's very own, "UWM Engage", and we hosted a live social media marketing panel. Our social media team, Kevin, Maddie and Sophia, were asked the most common questions about social media marketing from the vice president of UWM Engage, Jessica Silvaggi.

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Ep. 4 - What Does Marketing Even Mean?

Thu, 10 Mar 2022 01:52:10 GMT

Join hosts, Kevin and Eric, while they talk about what the heck marketing even means! The word "marketing" gets thrown around a lot today, but is it really being used correctly?

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Ep. 3 - What You Need To Know About Data Privacy

Thu, 03 Mar 2022 22:56:30 GMT

This week, Kevin and Eric dive into data privacy... A touchy subject for some but an incredibly important subject in today's digital world. What really is data privacy? Why does it matter? And what can you do?

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Ep. 2 - Should Local Businesses Care About Brand?

Mon, 28 Feb 2022 23:00:00 GMT

This week, Kevin and Eric dive into branding for businesses that service a local area. What is brand and should these businesses care about their brand?

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Episode 1 - Meet SocialSurge!

Wed, 02 Feb 2022 15:20:56 GMT

Co-hosts Kevin Nelsen and Eric Hess sit down to give an overview of what "The Surge" is about, their background in marketing, and their digital marketing agency, SocialSurge Marketing!

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The Surge: A Digital Marketing Podcast

Our Biggest (Marketing) Fails

Ep. 15 - Marketing Your Business During The Holiday Season!

Ep. 14 - Marketing Content Planning Tips

Ep. 13 - Google's Algorithm Change: "Helpful Content Update"

Ep. 12 - TikTok Marketing for Small Businesses

Ep. 11 - Surprising Marketing Statistics

Ep. 10 - What Do You Pay For When You Work With A Marketing Agency?

Ep. 9 - Taking A Comprehensive Approach To Digital Marketing

Ep. 8 - Picking The Best PPC Strategy For Your Business

Ep. 7 - FAQ For Social Media Marketing & SEO

Ep. 6 - How To Repurpose Your Content For Marketing

Ep. 5 - Social Media Marketing Panel *Live*

Ep. 4 - What Does Marketing Even Mean?

Ep. 3 - What You Need To Know About Data Privacy

Ep. 2 - Should Local Businesses Care About Brand?

Episode 1 - Meet SocialSurge!

Ep. 5 - Social Media Marketing Panel Live