The Anti-Agency Podcast - Stories Of Doing Business Differently

Social Media Agency Talk With Duncan Alney

Sun, 25 Feb 2024 08:00:00 GMT

Prepare to be whisked away on a journey through the niche world of food and beverage social media marketing with Duncan Alney, the maestro behind Fire Belly Marketing. Our fascinating discourse unpacks the seismic shift that occurs when an agency hones in on a specialty, changing the very fabric of competition and client dynamics. From the nostalgic days of social media's infancy to the pandemic's tumultuous waves, Duncan lays bare the triumphs and tribulations of catering to a particular palate. If you're toying with the idea of a niche pivot, your blueprint for success could very well be nestled within our exchange.

When it comes to conjuring up lead generation spells and marketing stratagems, our episode is the veritable grimoire you've been seeking. Duncan and I examine the alchemy of targeted content and the metamorphosis from broad-based to pinpointed outreach that ensnares the most appetizing of leads. As we unravel the threads of outsourcing and in-house cultivation, you’ll glean wisdom on striking that elusive balance between your professional endeavors and the savory life you crave outside of work. Every marketer hungry for a feast of insights won't want to miss this banquet of knowledge.

As the final course, we serve up hearty contemplations on the entrepreneurial spirit and what truly sustains an agency in the long run. Rather than chasing after the fabled big financial exit, we toast to the virtues of generosity, authenticity, and the allure of making a genuine impact. Dive into the deep end with us as we reflect on the ethical considerations and personal cost of agency life, and why prioritizing well-being isn’t just good manners—it's good business. For anyone with a taste for marketing wisdom and entrepreneurial grit, this is an episode to savor, one bite at a time.

DUNCAN ALNEY

FOUNDER, CEO
www.firebellymarketing.com

As CEO of Firebelly, Duncan sets the vision and values for the company, he also leads innovation and is the happiest problem-solving. Duncan is a big believer in continuous improvement, coaching, and making clients happy.

Describe yourself in 280 characters or less: Dad, partner, son, friend & servant leader. Relentless, courageous, and a risk-taker. Cook, lifestyle vinyl DJ, photographer, a voracious consumer of content - music, podcasts, & news. Failure is a great teacher. I bring energy to the table.

Favorite social network(s): Reddit

KPI that matters: Reach, engagement, website traffic (and conversion across the board)

Why I love social: It’s on the front line of communications. It’s constantly changing. I believe in content, conversation, community, and commerce - and it all happens on social.

What do you do for fun: My daily fun is working out, listening to music, eating, cooking, enjoying a cocktail, and hanging with my family. I love learning new things, hanging out with my friends, and being lost in new places.

Social Media Marketing Advice: Build programs around insights to be responsive, yet strategic.

Follow Duncan On Twitter: @firebelly

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Myths and Realities of Offshore Hiring with David Nilssen

Sun, 11 Feb 2024 08:00:00 GMT

Embark with us on a riveting entrepreneurial odyssey as David Nilssen, CEO of Doxa Talent, traces his path from teenage Subway franchise manager to real estate maven, and then to the vanguard of remote hiring innovation. David's candid tales of founding Guidant Financial and later Doxa Talent offer an insider's view of the entrepreneurial spirit, coupled with a dash of audacity and a keen eye for opportunities amidst challenges. Our conversation digs into the birth of Doxa Talent, a company that's breaking new ground by connecting small to medium-sized businesses with the rich vein of offshore talent in the Philippines, reshaping the hiring landscape.

Shifting gears, we probe into the contemporary workforce's evolving psyche and the burgeoning trend towards embracing offshore staffing, a testament to the world's ever-tightening interconnectedness. As a host who has benefitted from such global collaborations, I can confirm the myths of offshore labor are just that—myths. Our discussion illuminates the Philippines' unique work culture, attuned to U.S. business rhythms, and the broader implications of remote hiring, from English fluency improvements worldwide to dispelling the scarcity of skilled labor. David and I dissect the intimate dance of work-life balance and productivity in this new, decentralized business world.

In our final narrative stretch, we project our gaze onto the horizon, contemplating the future landscape of remote work and outsourcing, with COVID-19 as the unexpected catalyst. This segment unveils how businesses can flourish in remote or hybrid models by fostering a culture of purpose, leadership, and community. We delve into the exciting role AI and emerging technologies like AR and VR are playing in redefining the remote work environment. Through David's insights, we glean lessons on equality in remote workplaces and the pivotal shift in management from oversight to outcome focus—key strategies for anyone charting a course through the evolving seas of remote work. Join us for a dialogue brimming with actionable wisdom for entrepreneurs and business leaders steering their ships in the 21st-century workforce.

David Nilssen's Bio:

David Nilssen is the CEO of DOXA which partners with businesses to start and scale-up high-performing, borderless teams out of global locations like the Philippines and Vietnam.

In 2007, the United States Small Business Administration (SBA) named him the National Young Entrepreneur of the Year and his businesses have been recognized as one of the “Best Places to Work” seven times. They have also been included on many Inc 5000 lists, including the Inc 500 in 2008. In 2012, David wrote Making the Jump into Small Business Ownership which is available on Amazon.

As an investor, David has provided funding to companies in neuropharma, online travel, personal financial management, transportation, digital administration and more. He is a member of both the Entrepreneurs’ Organization (EO) and the Young President’s Organization (YPO) and serve on the Board of Directors of the Entrepreneurs’ Organization and Guidant Financial.

Learn more about Doxa at: www.doxatalent.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Innovating the Future of Productive Meetings with Meetrics CEO Ashish Fernandez

Sun, 28 Jan 2024 08:00:00 GMT

Ever felt trapped in a cycle of endless meetings, watching the clock tick away precious productivity? Ashish Fernandez, co-founder and CEO of Meetrics, joins us to share his inspiring leap from chemical engineer to tech innovator, tackling the very issue that drives professionals to the brink. His story, a tapestry woven with threads of passion and persistence, guides us through the landscape of tech entrepreneurship, from the oil fields of Northern Canada to the bustling innovation hubs that now define his daily life.

Crack open the playbook on revolutionizing meeting culture with Meetrics, as Ashish and I investigate how to transform the way we collaborate in a world where remote work has redrawn the boundaries of our office spaces. We chart the journey of Meetrics MVP launch and the critical user feedback that shapes the future of efficient, productive meetings. It's a tale of a committed team's dedication, the triumphs and tribulations of startup life, and a deep dive into the art of balancing the hectic scramble for funding with the thrill of innovation.

Rounding out our conversation, we reflect on the unique challenges that greet those bold enough to step into the realm of startups. With candid musings on late-night entrepreneurial worries and the euphoria of shipping a product that could change the game, this episode is a heartfelt homage to the creators, builders, and dreamers. Whether you're already navigating your startup odyssey or just contemplating the first step, there's something in Ashish's journey for you - an affirmation that the most fulfilling paths are often the ones we forge ourselves.

Ashish Fernandez, CEO, Meetrics
Ashish Fernandez is the co-founder and COO of Meetrics - a platform designed to help you to brilliantly prepare and run meaningful meetings. He previously worked at Google and Shell across roles in engineering, operations, GTM, project management, and business development. He's passionate about cultivating respectful and motivational cultures, cognitive diversity, data-driven decision-making, and hiring the right people. Ashish values companies that balance innovation with solid business fundamentals -- both are needed to succeed and remain successful.

Learn more about Meetrics at www.meetrics.ai

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Creating a Thriving Virtual Office Culture

Sun, 14 Jan 2024 08:00:00 GMT

Embark on a journey with Joanna and me as we open the doors to the vibrant virtual halls of Socialistics and share the secrets to cultivating an online culture that's as rich and interactive as its brick-and-mortar counterpart. Miss those chance encounters by the watercooler and the buzz of office banter? We're right there with you. Tune in to hear how we've transformed longing for the physical workspace into pioneering a digital renaissance, complete with the unexpected perks of spontaneous virtual drop-ins and the nuanced evolution of tools like Slack that keep our conversations flowing.

Step into the future with us as we paint a picture of the digital workspace revolution, where 3D environments and personalized virtual offices aren't just a distant dream but today's reality. Discover how our team has embraced custom elements, like virtual pets and snack options, to create a work atmosphere that's not just about tasks but about connection and camaraderie. Joanna brings her unique perspective to the table, discussing how these tailored environments reduce our Slack dependency and foster more organic interaction. Get inspired by the creative, cost-effective strategies we're employing in this remote working evolution and how they might just change the way you think about logging in for the day.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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What I Learned As An Agency Owner In 2023

Sun, 31 Dec 2023 08:00:00 GMT

We're back and better than ever! In this episode I share some of the big things I learned in 2023 as a business and agency owner such as:

AI is not to be feared, but embraced…strategically
Automation can save you countless hours, and is dirt cheap
Not everyone is cut out to work remotely
If you’re good at what you do, you’ll survive economy downturns
The best way to differentiate yourself in today’s world is to embrace traditional methods
The agency game is changing. Consolidation, acquisitions and extreme niche’ing
Double down on investing time and effort on your personal brand…it follows and supports you always and forever
Now is the best time in the history of everything to start your own business

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How to Build Your Personal Brand

Mon, 06 Feb 2023 07:00:00 GMT

Do you ever wonder how building a personal brand on social media differs from that of a larger brand? In this episode, Jason and Joanna tackle this exact topic. They discuss the importance being passionate, authentic and consistent in your message.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Red Flags and Green Flags in Clients

Mon, 30 Jan 2023 06:00:00 GMT

Your client calls you every day asking about results. Or maybe they are completely unresponsive during their time with you. There are so many red flags in client relationships that you often don't notice until you're deep in it. Jason and Joanna discuss red flags and green flags in client relationships this week in an attempt to save you some grief. Check it out and learn from their trials and tribulations with all sorts of clients!

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The State of Social Media Advertising

Mon, 23 Jan 2023 08:00:00 GMT

Are you interested in learning more about the current state of social media advertising? Join Jason and Joanna as they discuss the rewards, challenges, and realities of this ever-evolving profession. From strategizing the best campaigns to successfully dealing with the unpredictable comment sections, this episode will provide an informed look at both sides of the story. Tune in to hear their always candid perspective on the state of social media advertising.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Future of AI & Social Media

Mon, 16 Jan 2023 08:00:00 GMT

Join Jason and Joanna as they explore the future of Artificial Intelligence in Social Media. Find out how AI is impacting our use of social media platforms, and what potential impacts will be made in the upcoming years.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Highs & Lows of Working in Social Media

Mon, 09 Jan 2023 08:00:00 GMT

Are you curious about the rewards and challenges of working in social media? Join Jason and Joanna as they explore the realities of the profession. From navigating client relationships to dealing with unpredictable comment sections, this episode will provide you with an honest look at both sides of the story.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Power of Influencers

Mon, 02 Jan 2023 11:00:00 GMT

Have you ever wondered what makes influencers so powerful for brands? Join Jason and Joanna as they discuss the importance of influencers in today's society. From how they reach an audience, to the impact they can have, this episode will help you understand why influencers are so influential and how you can make the most of them.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How to Deal with Haters & Trolls

Mon, 26 Dec 2022 08:00:00 GMT

If you're online, more than likely you've experienced haters and trolls. Jason and Joanna break down some strategies to deal with the hate that brands often receive.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Social Media ROI

Mon, 19 Dec 2022 08:00:00 GMT

Jason and Joanna double down on what it really takes to measure social media efforts including seeing beyond the vanity metrics, and how they have found the right formula for success to earn their clients' confidence when it comes to managing their social media.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Debunking The Social Media Is Dying Myth

Mon, 12 Dec 2022 11:00:00 GMT

There's not shortage of clickbait articles titled 'Is Social Media Dying?'. We'll save you a click and then some. Jason and Joanna discuss the reason why these articles make their rounds from time to time.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Agency Culture Do's & Dont's

Mon, 05 Dec 2022 05:00:00 GMT

This week, Jason and Joanna talk about the culture of agency and do's and don'ts for a stellar culture. They've learned by trial & error and share their discoveries.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Build A Thriving Business With Freelancers

Sun, 09 Oct 2022 07:00:00 GMT

Lysa Miller is the founder and CEO of Ladybugz, an Interactive agency based out of Boston, MA and we sat down to talk about how she has been able to build a unique agency model powered primarily by a team of freelancers that she’s been able to scale the business with. It’s a new day and age of workforce, and Lysa has capitalized on this with some great tactics and strategies we discuss in depth.

About:

Lysa Miller is the founder and CEO at the award-winning web design + digital growth agency, Ladybugz Interactive in Boston, MA. Miller and her talented team found an industry niche serving early growth biotech companies across the country. The agency also works with growing nonprofits, B2B companies, legacy brands and independent schools.

Lysa is also the founder of the MetroWest Women's Network online networking and referral group of 5000 local women. Her goal, to empower and help local women grow using the power of each other.

Recent accomplishments include being featured on the cover of Boston Business Journal’s 2020 Annual Book of Lists and named “Top Women Owned Marketing Agencies to Watch” by Agency Vista.

She has also been featured for her agency expertise in Entrepreneur/Fortune.com, Cloudways.com, CIO, and Business Insider. Lysa regularly contributes thought leadership content locally and to Agency Publications + Podcasts.

Follow her on Twitter or IG @lysapreneur
Learn more about Lysa at www.ladybugz.com

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Power of Emotional Intelligence & How It Can Transform Your Business

Sun, 25 Sep 2022 07:00:00 GMT

This week I sit down with Melissa Mellor, the CEO at Hey U Human, a mental health and human wellness company. We dig in to the power of emotional intelligence and how mental health for you and your team can set you up for incredible success personally and professionally.

About:

Melissa Mellor is the CEO of Hey U Human globally recognized mental health and human wellness company. They serve corporations and individuals in over 80 countries around the world and within over 15 different applications. Hey U Human truly does business differently – in every aspect of the meaning. From hiring + pay to how they sell and lead their team and support their human development in a vastly different way. Most notably, Melissa + the Hey U Human Founder, Sara Longoria, recently walked away from a business model that acted like a ‘cash machine’ and did a massive pivot in how they conducted business. One day, they realized how their marketing efforts hijacked people's dopamine and created a “FOMO” and lack addiction that forces them to spend money. They were communicating only to people who had the luxury of disposable income and wanted their work to get into the hands of the masses. So they launched Hey U Human and changed everything about how they do business.

When you think of the ‘workplace of the future’ Hey U Human is the epitome of it. Through Hey U Human, Melissa is revolutionizing leadership and how businesses conduct work and lead their staff. Melissa is passionate about igniting humanity, waking humans up, and helping infrastructures and institutions understand mental health and human wellness through a completely different lens. A lens through which the company is no longer reacting to mental health issues and pandering to personnel complaints. One that proactively engages the whole human to create an unstoppable workforce. If you are a human with emotions, or you interact with other humans with emotions, you will want to tune into this podcast.

Learn more about Melissa at www.heyuhuman.com

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Art & Science Of Owning A Business While Traveling The World

Mon, 12 Sep 2022 19:00:00 GMT

I had the pleasure of sitting down with Austin & Monica from A&M Digital Design who run their own web and brand design agency and do it in style by traveling the world. We discuss the advantages and challenges of running an agency while on the road, and what to think about before considering the lifestyle.

About Austin & Monica:

Austin and Monica are college sweethearts who built a design business centered around helping creative online business owners and couples find the confidence to show up authentically through strategic branding and websites.

To them there is something magical about building a brand. Once you have a brand and a website that represents your business correctly, nothing can stop you. They love watching business owners bask in the newfound confidence their brand and website provides.

Austin and Monica always joke that they are hard to keep track of because when they aren’t designing, they're traveling the world in constant search of adventure, good food, and new friends.

Learn more about Austin & Monica at: https://aandmdigitaldesign.com/

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How Being A Teacher Can Help Your Business

Sun, 28 Aug 2022 07:00:00 GMT

Today I sat down with Jeff Gargas from Teach Better Team who co-owns a very different business than most we’ve talked to over the years, but shares very similar tactics and strategies that can help you grow a sustainable business. We discuss the art and science of incorporating an educational approach to your sales and marketing efforts and how that can lead to a healthy pipeline of opportunities for your business.

About Jeff:

Jeff Gargas is the COO and Co-founder of the Teach Better Team (Creators of Teach Better, The Grid Method, and Teach Further) and co-author of the book, “Teach Better.” He works with educators to increase student engagement and improve student success. He also offers 1-on-1 coaching for teachers who have a product or idea they want to share with others to better education.

Learn more about Jeff at: www.teachbetter.com

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How Hiring Your Kids Can Work For Them & Your Business

Sun, 14 Aug 2022 07:00:00 GMT

Tai Goodwin is the owner and founder of That Marketing Team and we sat down and talked about her journey to entrepreneurship and specifically how bringing her daughter into the mix not only helped grow the business, but give her daughter the life experiences that most can only dream of.

About Tai:

Tai Goodwin is a marketing strategist and the CEO of That Marketing Team, plus the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune 500 companies like Barnes & Noble and tech start-ups like Leadpages.

Learn more about Tai at: www.thatmarketingteam.com

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Performance Marketing Agency Model

Sun, 31 Jul 2022 07:00:00 GMT

Today I sat down with Ben Magnuson from Hive Growth Partners, a performance marketing agency which mixes things up by charging clients a commission or per lead fee vs. high monthly retainers. We talk about the benefits of incorporating such a model and the challenges he faces as well with the model, and as a relatively newer built agency.

Ben’s Bio:

Ben Magnuson is the founder of Hive Growth Partners, which kicked off at the start of 2022. He has 5 years of sales experience in an agency setting and translated this into a unique, B2B model for scaling businesses across North America. Hive is a performance-based business development firm that executes sales and sourcing for companies looking to scale while minimizing financial risk.

You can learn more about Ben at https://www.hivegrowthpartners.com

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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You’re Getting In Your Own Way When It Comes To Success

Sun, 17 Jul 2022 07:00:00 GMT

This week I sat down with Brian Bogert, an incredibly well spoken performance coach, motivational speaker and business strategist focusing on helping entrepreneurs reach their full potential. It’s a fascinating conversation that any aspiring or current business owner should listen into to learn more about how to get out of your own way to reach untapped levels of success.

You can learn more about Brian at www.brianbogert.com, and be sure to take him up on his free offer at www.nolimitsprelude.com.

Learn more about Socialistics at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Agency Stories: Max Sher from Sher Agency

Thu, 30 Jun 2022 00:00:00 GMT

This week I sit down with Max Sher from Sher Agency who specializes in designing and developing websites. It's an interesting story as I got to learn about Max's journey from freelancer to full-fledged agency full of employees, processes, and the journey from doing everything for everyone to niching down.

Learn more about Sher Agency: www.sheragency.com

Learn more about Socialistics: www.socialistics.com

And don't forget to help support this month's Socialistics Cares charity Northwest Harvest: https://www.northwestharvest.org/?form=donate

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How A Mastermind Group Can Change Your Life

Mon, 20 Jun 2022 06:00:00 GMT

This week I sit down with Chris Williams from Group Coach Nation and we discuss the power of Mastermind groups. No matter what industry you are in, chances are there is a mastermind group that you should be participating. In addition, Chris and I talk about why you should actually consider starting your own mastermind group and how it can revolutionize the way you think about your entrepreneurial path.

More about Chris:

Chris spends most of his time raising his five kids exploring world communities and trying his hand at adventures like shark diving ice climbing running ultra marathons and riding electric skateboards:)In his spare time he works with entrepreneurial and business experts speakers coaches and leaders helping them market monetize and lead their own high-ticket mastermind (or group coaching) programs.As the world continues to shift many experts are trying to build high-ticket groups for additional income lead generation or impact. Chris teaches experts how to generate leads close high-ticket deals and build strong transformational groups. He has his own digital agency leads two masterminds of his own and has learned many of these lessons the hard way so sharing his journey and offering strategies is why he is here.

Learn more about Group Coach Nation: https://groupcoachnation.com/

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Leverage Comedy To Stand Out In The Agency Game

Sun, 05 Jun 2022 07:00:00 GMT

This week I sit down with Shelby Dash & Kristina Clifford from Take 2 Content, and we discuss their agency story and how they tap into comedy to deliver sticky, viral, memorable content for their clients, and how you can tap into your funny to do the same.

Learn more about Shelby & Kristina at www.take2content.com
Learn more about Socialistics: www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Why Agency Awards Are A Scam & What You Should Do Instead

Sun, 22 May 2022 07:00:00 GMT

Yep, I said it. Most agency award shows are nothing but a cash grab, and in this episode I share my experiences with them, what they are really all about, and more authentic ways to build your reputation. I also include a killer tactic I'm sure you haven't thought much of a the end of the episode!

Learn more:

www.socialistics.com
www.jasonyormark.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Welcome to The Anti Agency Podcast: Stories of Doing Business Differently

Sun, 08 May 2022 07:00:00 GMT

We're back and better than ever and with a new name. Welcome to The Anti Agency Podcast: Stories of Doing Business Differently. With our new approach we'll be focusing on stories from within and from guests about the tactics, strategies and disruptive ideas that can help you grow or start your own businesses more efficiently and successfully.

This week we get caught up on where we are at as an agency, the upcoming Anti Agency book launch and summit, and what's coming up next!

Learn more:

www.socialistics.com
www.jasonyormark.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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4 Impactful Things I Learned As An Agency Owner in 2021

Sun, 26 Dec 2021 08:00:00 GMT

For the last episode of the year I wanted to break down the top 4 things I learned as an agency owner and how they have impacted my life and the business.

To learn more about our agency visit: www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The How & Why To Writing & Publishing A Book For Your Agency

Sun, 12 Dec 2021 08:00:00 GMT

We brought back Wayne Mullins from Ugly Mug Marketing and this time we share similar stories as we both took on the daunting task of writing and publishing a book for our marketing agencies. Wayne's book, Full Circle Marketing is already out in the wild, while mine, The Anti-Agency: A Realistic Path To A $1,000,000 Business hits the shelves in January 2022. Both of us share our journeys to writing and publishing our books...the hardships, the successes, and most important the why, and how doing so can really help grow your agency business.

Check out Wayne at www.uglymugmarketing.com or check out his book at www.yourfullcirclemarketing.com

As always you can find Socialistic at www.socialistics.com, and keep your eyes peeled for The Anti-Agency book in January 2022!

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Agency Stories With Kaitlyn Study of South Street & Company

Sun, 28 Nov 2021 08:00:00 GMT

Kaitlyn is the owner and creative director of South Street & Co. She started the company as a side-hustle after helping her prior company, a local dermatology practice, double in size in the two and a half years she was there. Now, 6 years later, she and her team specialize in helping small to medium sized service-based businesses grow their reach online.

Kaitlyn has been featured in podcasts, publications and her agency has won multiple awards for their marketing efforts.

Learn more about Kaitlyn @ https://southstreetmarketing.com/

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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New Agency Stories With Nicole Hamzeloo from Thrive Collective Co.

Sun, 14 Nov 2021 08:00:00 GMT

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media.

In this episode we talk about how Nicole started her agency, and some of the successes, failures and learnings she’s had as a relatively new agency owner.

Learn more about Nicole and Thrive Collective @ https://thrivecollectiveco.com/

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Power of Influencer Marketing & How To Integrate It Into Your Agency

Sun, 31 Oct 2021 07:00:00 GMT

Austin Rosenthal heads operations and sales for Lionize, an influencer platform/services company helping agencies deliver white-label influencer marketing services and clients with their direct influencer marketing campaigns. We discuss the power of influencer marketing, and how you can effectively integrate results-oriented campaigns that actually deliver.

Learn more about Austin and Lionize at www.lionize.ai

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Get In Front of C-Suite Decision Makers

Sun, 17 Oct 2021 07:00:00 GMT

Mark is the Founder & Chief Executive Officer of 4Sight, and an award-winning, seasoned Senior Executive & start-up Founder with more than 25 years of success delivering profitable sales growth for some of the world’s most visible brands. His experience spans consumer packaged goods, food manufacturing, home furnishing, non-profit, government and start-up as well as across geographies – having lived & worked in Asia, Europe and North America.

Mark spent over 16 years at Procter & Gamble in marketing. While at P&G, Mark led brands such as Pampers, Always and Gillette, and spent the past 5 years leading marketing on Amazon as well as step changing Gillette’s global eCommerce business. Prior to P&G, Mark worked at Colgate Palmolive on the Palmolive brand. Leveraging his combination of corporate acumen and entrepreneurial zeal, Mark launched his first start-up – Mobile Agent Now – in January 2018, an uberized review response model, which he sold in July 2020. 4Sight was born out of Mobile Agent Now as clients from Procter & Gamble and Clorox to Nestle and Energizer saw value in mining their reviews (and those of competitors) for actionable insights.

Mark attained his MBA with honors from Georgetown University, The Robert Emmett McDonough School of Business, and his BA in History with honors from the University of Chicago. As a seasoned board member, Mark has held positions with go Vibrant (a non-profit that he founded, and is still Chair of the Board), the Cincinnati Parks Foundation, the Carnegie Visual & Performing Arts Center, and the University of Chicago Alumni Committee.

Learn more about Mark at https://www.4sightadvantage.com/

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Agency Stories: David Finberg From Peaks Digital Marketing

Sun, 03 Oct 2021 07:00:00 GMT

David Finberg has been building websites since the age of 9 and he decided to go all-in on the digital marketing industry in 2014 when he founded Peaks Digital Marketing. Since then, he’s generated tens of millions of dollars in revenue and has a passion for growing small businesses and corporations through data-driven ROI-centered strategies.

He found creativity lies at the heart of this SEO and SEM innovator. As a "Digital Sherpa" for his clients, David helps guide them on the best online path for the success of their business. He defines success as doing what you want to do and making an impact in the lives of others.

Learn more about David at https://www.peaksdigitalmarketing.com/

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Power Of Online Reviews & How They Can Transform Your Business

Sun, 19 Sep 2021 07:00:00 GMT

This week we sat down with Daniel Vivarelli from Starloop to discuss how online reviews can make or break your business regardless of what you do, and how you can integrate philanthropy into your business to make a difference in the world while disrupting the space you do business in.

Learn more about Daniel & Starloop at https://danielvivarelli.com/ & https://starloop.com

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Demystifying SEO With Jason Berkowitz

Sun, 05 Sep 2021 07:00:00 GMT

This week I sat down with Jason Berkowitz, owner and SEO Director at Break The Web. We talk all things SEO…what to look for, ask and think about when considering an SEO provider, and what elements make up a successful overall SEO strategy.

Learn more about Jason at https://breaktheweb.agency

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Mastering The Agency Owner Mindset

Sun, 22 Aug 2021 07:00:00 GMT

In this week’s episode, I chatted with Rahul Alim, owner and founder of Custom Creatives, a 16 year old digital marketing agency. It’s clear Rahul has what it takes to have the staying power to run a successful agency over the years as he shares his no nonsense tips and advice on what it takes to be successful in the agency game.

Learn more about Rahul at https://customcreatives.com/ and be sure to check out his free agency resource at https://customcreatives.com/win

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Best Leverage Podcasting To Grow Your Agency

Sun, 08 Aug 2021 07:00:00 GMT

Sarah St John is an entrepreneur, podcaster, online course creator, and author. She has created several startups throughout her entrepreneurial career of over a decade. She currently owns a podcast production agency called PodSeam. She is also the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget” which aims to show people how to launch and manage an online business on a budget.

Learn more about Sarah at https://www.thesarahstjohn.com/free/ & at www.podseam.com

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Power Of Storytelling & How It Can Transform Your Business

Sun, 25 Jul 2021 07:00:00 GMT

Geoffrey Klein, the Story Guy, is a Tedx speaker, adjunct professor and a visual content producer who helps people and organizations communicate more effectively through the power of story and visual communication.

He currently serves as President & CEO of nine dots, a visual content agency that helps businesses share their message through graphics, video and animation.

Geoffrey’s diverse professional experience includes working in the film industry, living in Manchester, England where he worked in both real estate and at a creative design agency.

Geoffrey is a gadget and cufflinks enthusiast, and in his spare time he enjoys spending time with his wife and three kids, whether it’s baking, basketball or board games.

Learn more about Geoff at https://ninedotsmedia.com/

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Legal Tips & Advice For Agency Owners With Ruth Carter

Sun, 11 Jul 2021 07:00:00 GMT

This week I sat down with Ruth Carter, writer, speaker and lawyer who has worked with quite a few agency owners. We chat primarily about some of the legal things agency owners should be thinking about, as well as some thoughts about how to tackle book projects that could set you up for success.

Learn more about Elizabeth at: https://carterlawaz.com/

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Alternative Ways To Build An Agency With Elizabeth Pampalone

Sun, 27 Jun 2021 07:00:00 GMT

This week I sat down with Elizabeth Pampalone from Get Absolute Marketing and we discussed her unique agency and how they service clients differently as well as how to build a healthy pipeline of speaking gigs to help grow your business.

Learn more about Elizabeth at: https://getabsolutemarketing.com/

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Agency Stories: Wayne Mullins From Ugly Mug Marketing

Sun, 13 Jun 2021 07:00:00 GMT

Description: This week I sat down with agency owner Wayne Mullins from Ugly Mug Marketing where he shares his agency story, how they came to be, how they’ve built a successful full service marketing agency and the importance of building a world class culture rich team.

Learn more about Wayne at https://www.uglymugmarketing.com/

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Build A Scaleable, Culture Rich Virtual Agency Team

Sun, 30 May 2021 07:00:00 GMT

This week I sat down with Michael Buzinski from Buzzworthy Integrated Marketing and we dove into the challenges and strategies in being able to build a high performing, culture rich agency time in a virtual environment.

Learn more about Michael at https://buzzworthy.biz/

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Inside The World Of Agency Sales

Sun, 16 May 2021 07:00:00 GMT

This week we take a break with our interviews and I bring Ashley Ohl back to the show. Ashley has recently been promoted to our Director of Business Development, and we talk all things agency sales. What's worked, what doesn't, and the wins, losses and challenges we've been facing trying to grow our social media agency.

Learn more about Socialistics at: www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Up Your Agency's Sales Game

Sun, 02 May 2021 07:00:00 GMT

Even as agency owners, we have plenty to learn when it comes to nailing the sales process. In this week’s episode I sat down with Elias Zepeda owner and founder of Needs Clients Now, and we discuss some incredible insights, strategies and tactics around how to build successful sales funnels, integrate more innovative automation into your process and how to upgrade your sales calls.

Learn more about Elias at www.needclientsnow.com

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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What Is Social Selling And How To Use It Effectively

Sun, 18 Apr 2021 07:00:00 GMT

Today I sat down with Ian Moyse, a technology sales leader who’s racked up countless awards as a keynote speaker, blogger and influencer when it comes to the world of social selling. We chatted about what social selling exactly is and how it can benefit leaders in all industries.

Learn more about Ian at https://www.linkedin.com/in/ianmoyse/

Find Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How Marketing Automation Can Make or Break Your Agency

Sun, 04 Apr 2021 07:00:00 GMT

Today I sat down with Jason Wright from Intentionally Inspirational, a marketing automation agency and we discussed the power of email and marketing automation, and how it can transform your agency. From tools to strategies, and when to get help as well as more insights into the entrepreneurial mindset.

Learn more about Jason at https://www.intentionallyinspirational.com

Find Socialistics at https://www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Incredible Journey Of A 19 Year Old Agency Owner

Sun, 21 Mar 2021 07:00:00 GMT

This week I had an opportunity to talk with Luke Hyde, a 19 year old digital marketing agency owner. We discuss the challenges someone as young as Luke has had in starting and running a marketing agency, as well as the not so obvious advantages.

Learn more about Luke's agency at: drivedigitalads.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Turn Your Passion or Experience Into A Successful Agency

Sun, 07 Mar 2021 08:00:00 GMT

This week I sat down with Tom Bartholomew from the Bartholomew Media Group. Tom owns an agency that focuses on contractors and skilled trade companies. Having grown up in construction, Tom leveraged his knowledge and experience to effectively launch a marketing agency focused on that niche...during a pandemic no less!

To learn more about the Bartholomew Media Group visit: https://bartholomewmediagroup.com/

For more information about Socialistics visit: https://www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How Going Deep With Your Agency Niche Can Be Incredibly Successful

Sun, 21 Feb 2021 08:00:00 GMT

This week I sat down with Lindsay Pinchuk From Bump Club & Beyond. Bump Club & Beyond connects parents and parents-to-be with the best products, resources, information and each other – both online and through Thousands of premier events nationwide. BCB’s content and events are relevant for all parents – from expectancy through grade school. We talk about Lindsay's incredible ascent into building a super niche focused agency and how that led to an acquisition, and ultimately a lifestyle of her choosing.

To learn more about Bump Club & Beyond visit: https://www.bumpclubandbeyond.com

For more information about Socialistics visit: https://www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Leverage Public Speaking For Your Agency & Your Personal Brand

Sun, 07 Feb 2021 08:00:00 GMT

I had the pleasure of sitting down with Bob McIntosh who has and is absolutely killing it when it comes to the public speaking game. We discuss how agency owners or anyone for that matter, can position themselves to successfully navigate public speaking opportunities and make the very most of them.

Be sure to check out Bob at https://go3dc.com/

For more information about Socialistics visit: https://www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How Social Media Propelled The Seattle Collaborative Law Center

Sun, 24 Jan 2021 08:00:00 GMT

This week I sat down with Kevin Scudder the owner and inspiration behind the Seattle Collaborative Law Center. I’ve known and worked with Kevin for 8+ years, and when he wanted to take the leap to Collaborative Law exclusively, I wanted to be along for the ride. We discuss Kevin’s incredible background and passion for helping couples navigate divorce peacefully and with an out of court experience, as well as how social media and digital marketing have propelled his practice beyond anything he could have imagined.

To learn more about Kevin and the Seattle Collaborative Law Center visit www.seattleclc.com And to learn how to achieve the same level of success with your practice, visit http://collaborativelaw.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How Personal Branding Can Catapult Your Career with Megan MacNeill

Sun, 10 Jan 2021 08:00:00 GMT

We kick off our 2nd season with one of my favorite guests we've had so far. Megan MacNeill is a personal brand consultant and strategist and we had a fantastic talk about how the power of personal branding can revolutionize your life and career. One of our most actionable episodes yet. Be sure to check out some of the great resources Megan provides below that she mentions in the episode as well as where to find her if you are looking to get serious with your personal brand.

You can find Megan here: https://www.relevantmegan.com
LinkedIn Profile checklist - https://relevantbusiness.com.au/london-ladies-linkedin-profile-checklist/
5 day action plan – https://relevantbusiness.com.au/linkedinplan/

Learn more about Socialistics at www.socialistics.com

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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What's Your Real Reason For Starting An Agency?

Sun, 27 Dec 2020 19:00:00 GMT

This week I'm winging it again solo, celebrating making 2020 as good as it could be for us, but more importantly, sharing the real reason for why I started Socialistics and what drives me every day.

Learn more about us at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Passionate Pitch, Or How I Turned Less Into More

Sun, 13 Dec 2020 08:00:00 GMT

This week I touch on how trying to give my team a little breathing room this month by going after fewer opportunities, turned into so much more.

Be sure to check us out at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Why Being A Month To Month Agency Has Worked For Us

Sun, 29 Nov 2020 08:00:00 GMT

This week I'm flying solo and talking about how being a month to month social media agency has done more good than bad for us, and how you can learn from our mistakes to incorporate the same disruptive offering in your agency the right way.

For more information or to learn more about us, visit us at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Confessions Of A Paid Media Director

Sun, 15 Nov 2020 08:00:00 GMT

This week I'm excited to bring Joanna Bresson from our team to the show. Joanna oversees all of our paid social efforts at Socialistics, and is a rock star at designing and executing real lead generating paid social media campaigns. We talk about what works, what doesn't, what to look for as a business in selecting the right experts, and what traits it takes to be successful as a paid media pro.

Want to learn more about Socialistics and what we're all about? Check us out at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Can You Ever Really Vacation As An Agency Owner?

Sun, 01 Nov 2020 07:00:00 GMT

This week I talk about what it's like trying to run the day to day operations of a marketing agency while being out of town and trying to vacation a bit, while also touching on losing a few clients and why that's OK.

Be sure to check us out at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Talking Agency Shop with Steve Brown From ROI Online

Sun, 04 Oct 2020 07:00:00 GMT

It's always great being able to have conversations with other agency owners, and this week I got to sit down with Steve Brown from ROI Online to discuss our shared stories on building marketing agencies, the challenges that come with it, and some great times and strategies for new or just starting out agency owners on how to best grow your agency.

Be sure to check out Steve at www.roionline.com.

For more agency stories visit us at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Art & Science Of Running A Successful Video Production House

Sun, 27 Sep 2020 07:00:00 GMT

This week I chatted with Jonathan Harris, Co-Founder & Executive Creative Director at Wild Gravity, a creative and production house based in Seattle. Wild Gravity does some incredible work with video for major brands and we discuss what clients and agency owners need to be thinking about when planning and hiring for bigger video projects, as well as insights into building a successful agency brand.

For more episodes, or to learn more about Socialistics, visit us at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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What It's Like Being A Remote Social Media Pro At Socialistics With Ashley Ohl

Sun, 20 Sep 2020 07:00:00 GMT

This week I’m mixing things up and bringing in Ashley Ohl from the Socialistics family who’s been with me since the early days of our agency. We talk about her own path to success in the agency world, as well as what makes for a great remote digital marketer and the tips, tools and strategies to get there.

Be sure to check us out at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Upgrading Your Agency's Social Media Reporting Game

Sun, 13 Sep 2020 07:00:00 GMT

This week I sat down with Scott Guttenberger, VP of Marketing at Agency Analytics, a reporting platform for agencies. We discuss what makes Agency Analytics different, great for agencies, and how integrating an efficient, well-designed reporting strategy can change the game for your clients and your agency’s reputation.

For more episodes, or to learn more about Socialistics, check us out at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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The Power Of Saying No

Sun, 06 Sep 2020 07:00:00 GMT

Sometimes walking away from an opportunity is the best thing you can do. Not every potential client will be a good fit, and in this week's episode, I share:

Why learning to say no is one of the best things you can do as an agency owner
What's it's critical to establish what you're worth and stick with it
How to establish early on with leads so you can save time

If you're an agency owner be sure to check out Jason Swenk and all his incredible agency resources as well as Pod Decks for some great insight on podcasting.

To learn more about our social media agency Socialistics and for more episodes, check us out at www.socialistics.com.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Hyke: Revolutionizing Tax Management For Agencies with CEO Hooman Radfar

Sun, 30 Aug 2020 07:00:00 GMT

This week I sat down with Hooman Radfar, CEO of Hyke, a tax planning and management service for small business owners and freelancers. We've been with Hyke for about a year and they've been a tremendous partner by managing all our tax needs. We discuss how Hyke came to be, how they disrupt, and Hooman's impressive entrepreneurial background and insights into the world of business and freelancing.

Socialistics listeners can save 50% off their first 2 months by visiting: http://hyke.me/socialistics

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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How To Authentically Become An Influencer With Liang Du

Sun, 23 Aug 2020 07:00:00 GMT

This week I sat down with Liang Du, a very successful "micro-influencer" who has had great success building a strong following, and leveraged that audience with some impressive work with a variety of well known brands. We discuss how she built her audience, the tools and strategies she uses, and how she stays true to herself while growing her online presence. You can find Liang at www.peachinseattle.com or on Instagram.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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What Bohemian Rhapsody & The Socialistics Podcast Have In Common

Mon, 17 Aug 2020 18:00:00 GMT

This week we have a condensed episode touching on how my new found appreciation of Queen relates to what we're hoping to accomplish with the Socialistics Podcast.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Website Agency Disruption With Leland Dieno, VP at Agency.Media

Sun, 09 Aug 2020 13:00:00 GMT

This week I sat down with Leland Dieno, Vice President at Agency.Media, a website design and development house based outside of Vancouver, B.C. We've had a terrific experience thus far partnering with them on our web projects, and in this episode we discuss all things website development and agency partnerships.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Agency Survival Through A Pandemic

Sun, 02 Aug 2020 16:00:00 GMT

This week I talk through how we have dealt with the pandemic as an agency. The ups, downs, strategies and tactics we've used to stay in business, and what the future holds.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Planable: Social Media Planning Made Simple With CEO Xenia Muntean

Wed, 29 Jul 2020 21:00:00 GMT

One of our favorite tools we use at Socialistics is Planable, and we were thrilled to get the opportunity to chat with Xenia Muntean, CEO of Planable. Planable is a laser focused social media management tool designed to help agencies more efficiently manage their social media content planning and approvals. We discuss all things Planable as well as Xenia's experiences with agency life and building a successful SaaS startup. Socialistics listeners get 20% off their first 2 months with promo code: socialistics 20.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Cleverly: LinkedIn Lead Gen With Cam Harati, SVP of Strategy

Wed, 29 Jul 2020 00:00:00 GMT

Cam Harati, SVP of Strategy from Cleverly joins us to discuss the power of social selling on LinkedIn and how businesses stand to benefit from integrating a LinkedIn lead generation strategy as part of their overall marketing plan. Socialistics listeners get waived setup fees on gold and platinum plans when mentioning the podcast.

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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Socialistics: Social Media Agency Stories

Mon, 27 Jul 2020 23:00:00 GMT

Welcome to the inaugural episode of the Socialistics Podcast where we talk all things social media agency. Inside stories about agency life, the ups, the downs and everything in between. We'll feature a variety of guests including agency owners, clients, technology pros and more!

Learn more:

www.socialistics.com
www.jasonyormark.com
www.antiagencybook.com

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