Jones, whose past roles spanned influential positions at Moshcam, Pureprofile, Nine, Yahoo, News Corp, Publisis, and Vevo, shares the experiences and reflections that led him to question the corporate world’s relentless pursuit of more.

Together, we unpack the value of living in alignment with one’s true nature versus society’s definition of success, inspired by a famous Seneca quote: "Live according to nature and never be poor; live according to opinion and never be rich."

Key Discussion Points:

• Background and Big Decisions: We explore Nic’s previous life, filled with executive roles and startup ventures, including his time as CEO of Pureprofile and his contributions to projects like Vera, a platform supporting people with dementia. Nic reflects on what happened with some of these companies and what ultimately influenced his choice to take a step back.
• Pursuing Purpose Over Prestige: Why does society prize "chasing more" even if it costs us our happiness? Nic reflects on how this constant drive often leads to personal sacrifices and explores why he chose to reject that path in favor of simpler living.
• Identity & Letting Go of the “Golden Handcuffs”: How did Nic break free from the identity and financial security associated with his high-level roles? He discusses the challenges of leaving a successful career, the concept of “golden handcuffs,” and how he managed the financial and personal implications of this shift.
• Privilege and Perception: Nic addresses the perspective that leaving a well-paying job is a choice only available to a few. He openly talks about privilege and explains why, for him, this was not an impulsive decision but rather one carefully navigated.
• The Role of Social Circles & Intellectual Stimulation: How has Nic’s social life changed since transitioning to a new career? Nic shares how this choice impacted his relationships with friends, especially those in professional circles.
• Reflections on Happiness and Meaning in the Age of Screens: Nic reflects on the crisis of meaning and community in a world dominated by screens, discussing how bus driving and working with people daily bring him a new sense of observable meaning.
• Relationship with Money: Has Nic’s relationship with money changed since he walked away from his high-income job? We examine the evolution of his financial values, including the notion of "enough," and how that influences his current approach to life.

Show Notes

Connect with Nic on LinkedIn: https://www.linkedin.com/in/nic99jones/

Connect with Steve

Follow me on Twitter: https://twitter.com/steveglaveski

Follow me on Instagram: https://instagram/thesteveglaveski

Subscribe to my newsletter: https://futuresquared.xyz

Future Squared YouTube: https://www.youtube.com/@futuresquaredpod

Listen to Future Squared on Spotify & Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the world of Lean Startup, 13 years on from its inception, and explore the challenges and nuances of applying it within large corporations.

While Lean Startup principles are widely taught, executing them in established corporate environments often leads to failure. Our guest, Ben Hafele from Lean Startup Corp, shares his firsthand insights on why this happens and how leaders can overcome these challenges to foster innovation within their organizations.

Key Topics Covered:

• A quick recap of the Lean Startup methodology, focusing on rapid experimentation, validated learning, and customer feedback loops. Why is it still relevant today, and how does it differ from traditional corporate processes?
• Teaching the Lean Startup approach is one thing, but applying it in a corporate setting is an entirely different challenge. Why does it often fail in large organizations, and what can leaders do to make it successful?
• Process blockers: How existing systems and bureaucratic hurdles slow down the Lean process.
• People blockers and cultural dynamics: Exploring the resistance to change, risk aversion, and the "not a startup" mindset common in corporate environments.
• Navigating stakeholder interests: In large organizations, aligning various stakeholders with differing priorities can be a significant hurdle. Ben shares tips for getting everyone on board.
• Lean Startup is at risk when it doesn't produce immediate wins or when a key sponsor exits (e.g., the shift in focus at GE after Jeff Immelt's departure). How can organizations safeguard against this?
• Lean Startup's emphasis on rapid experimentation often clashes with the slow-moving approval processes in big companies. How can corporations adapt, and what structural changes are necessary to allow for cross-functional, agile teams?
• Ben discusses how breaking down silos and empowering cross-functional teams is essential for Lean Startup success, and why the phrase "we’re not a startup" needs to be reframed to align with corporate goals like cutting costs, improving NPS, and avoiding past failures.
• Large corporations are often risk-averse and bound by strict governance. How can Lean Startup models align with these realities, and how do organizations deal with basic barriers like permission to use the right tools?
• Enterprises are used to long-term planning and predictable outcomes. How can leaders balance these with Lean Startup's iterative, experiment-driven approach without losing sight of core business goals?
• Ben explores how the VC-inspired approach of staged funding, lots of small bets, and measuring innovation metrics instead of pure ROI can drive corporate innovation.
• Corporate cultures aren’t always built for the speed and ownership required by Lean Startup. Slow decision-making and the need for consensus can stifle progress. What cultural shifts are necessary to make this work?
• Corporate inertia and resistance to change are notorious in large organizations. How can Lean Startup help break through these barriers to create meaningful, lasting innovation?
• Ben discusses the pros and cons of externalizing innovation through Lean Startup teams, innovation outposts, or whether it’s better to invest in startups directly through corporate venture capital (CVC).

Show Notes:

Ben on Linkedin: https://www.linkedin.com/in/ben-hafele

Lean Startup Co: https://leanstartup.co

Lean AI Podcast: https://www.youtube.com/playlist?list=PL1M9pu1POlen6tXqJCqt_Y-YVBAtygiRp

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We covered a lot of topics, including:

1. Kevin's time at UBER
2. The mechanics of investing in startups
3. The proliferation of deep fakes and what it means for the world
4. Why we’re still so early when it comes to GenAI
5. Whether AI advertising models will destroy Google search
6. How AI content licensing might work to reward not just large but independent creators
7. Kevin’s prediction on which year the world’s first one-person unicorn will emerge

Show Notes

Email Kevin: kevin@rackhouse.vc

Rackhouse Ventures: rackhouse.vc

Kevin on X: @novakkm

Connect with Steve

Follow me on Twitter: https://twitter.com/steveglaveski

Follow me on Instagram: https://instagram/thesteveglaveski

Subscribe to my newsletter: https://futuresquared.xyz

Future Squared YouTube: https://www.youtube.com/@futuresquaredpod

Listen to Future Squared on Spotify & Apple Podcasts

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Steve is incredibly observant, bringing with him worldly insights into the bleeding obvious and comes armed with what he says is more issues than an Occupy movement.

Steve spent the first half of his career as a heavy metal drummer for bands such as Mortal Sin before burning up the international comedy circuit, which he has been doing for more than 12 years now, having toured throughout Europe, Australia, USA, Canada & New Zealand to rave reviews and mutinous laughter.

However, don’t be fooled, this conversation goes way beyond the realm of just comedy and heavy metal and we spend the majority of the two hours exploring topics such as political correctness and identity politics, Steve’s battle with depression, free will, the suppression of freedom of speech, preference falsification, feminism, disidentification with ego, leaning into adversity and bombing onstage, the state of the music industry, drugs, technology addiction, participation trophies and much much more.

A word of warning, this podcast is not safe for work, and is not for the faint at heart.

With that, let’s kick off my two hour deep dive with the inimitable Steve Hughes.

Note: This podcast episode is NSFW.

Topics Discussed:

• Political correctness
• Identity politics
• Steve’s battle with depression
• Free will
• The suppression of freedom of speech
• Preference falsification
• Disidentification with ego
• Leaning into adversity
• Bombing on stage
• The state of the music industry
• Australia’s tall poppy syndrome
• Beware of people bearing absolutes
• Legislating feelings
• Why the crowd is your barometer
• Leading with your heart
• Buddhism and non-dualism
• Drugs
• Taking ownership and victim mentalities
• Why being offended is a choice
• Living with Jim Jefferies
• Technology addiction
• Participation trophies
• Colonial regulations and Conservatism in Australia
• Steve’s views on general practitioners
• Steve’s early days on the metal scene
• Steve’s early days on the comedy circuit

Show Notes:

Steve’s website: www.SteveHughes.net.au 

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Preston is a dynamic entrepreneur aiming to transform how we invest in creators, turning the conventional investor model on its head.

In this episode, we'll explore how Crowdsurf allows fans and followers to invest directly in their favorite creators, the origin of this groundbreaking idea, and how the model works.

We'll dive into the platform's progress, the types of creators raising funds, and share some success stories.

Preston will also discuss transparency for investors, including income tracking and investor protections.

We'll tackle some challenges creators face in monetizing their content, and discuss how Crowdsurf addresses these issues. Plus, we'll cover who can invest, the minimum investment required, and the criteria used to select creators.

Furthermore, Preston will shed light on navigating the regulatory landscape with SEC and FINRA compliance, managing investment risks, and supporting creators to ensure long-term growth.

We'll also explore the distribution of revenue to investors and Preston's vision for the future of Crowdsurf and the creator economy's impact on traditional industries.

Show Notes

Crowdsurf: https://crowdsurf.xyz

Connect with Steve

Follow me on Twitter: https://twitter.com/steveglaveski

Follow me on Instagram: https://instagram/thesteveglaveski

Subscribe to my newsletter: https://futuresquared.xyz

Future Squared YouTube: https://www.youtube.com/@futuresquaredpod

Listen to Future Squared on Spotify & Apple Podcasts

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In 1980, 15% of Americans were obese; today, it's 42%, with over 70% either overweight or obese. England has seen similar trends.

We’ll explore why this epidemic has escalated, focusing on the role of the modern food supply, historical influences like the sugar industry’s impact, and groundbreaking treatments such as Ozempic.

What is Ozempic, and how does it work?

We'll delve into its benefits, risks, and the societal implications of widespread use.

Join us as we discuss the future of weight management, balancing pharmaceutical solutions with lifestyle changes, and learning from cultures with low obesity rates. We also look at the body positivity movement, and ask whether it's doing more harm than good.

Timestamps

(0:02) - Lucas' return to the show, comparison with Tim Harford.

(0:07) - Introduction to obesity statistics and the rise in obesity rates.

(0:12) - Causes of obesity: sedentary behaviors, poor diet, social media, and rise of obesity medications.

(0:17) - Discussion on the impact of big food and misleading health ratings.

(0:22) - Specific examples of food ratings and misconceptions.

(0:27) - Transition to discussion on Ozempic and its effects.

(0:32) - Overview of Ozempic, its mechanism, and its impact on appetite.

(0:37) - Benefits and risks of Ozempic, including muscle loss.

(0:42) - Psychological and societal implications of weight loss drugs.

(0:47) - Dependency on weight loss drugs and long-term effects.

(0:52) - Alternative methods to mimic Ozempic’s effects naturally.

(0:57) - Lessons from Japanese diet and lifestyle for managing weight.

(1:02) - Importance of eating habits and mindful eating.

(1:07) - Closing remarks, Lucas' additional resources, and future conversations.

Show Notes:

Website: www.boostyourbiology.com

Testosterone course: www.trtfree.com

BYB YouTube: https://www.youtube.com/c/BoostYourBiology

Connect with Steve

Follow me on Twitter: https://twitter.com/steveglaveski

Follow me on Instagram: https://instagram/thesteveglaveski

Subscribe to my newsletter: https://futuresquared.xyz

Future Squared YouTube: https://www.youtube.com/@futuresquaredpod

Listen to Future Squared on Spotify & Apple Podcasts

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Hey Bud was founded just 4.5 years ago, and is today available in 130 countries, boasts 200,000 customers, and is stocked in 400 Priceline stores across Australia.

We discussed:

1. How Hey Bud differentiated itself in a saturated cosmetics and skincare market
2. The power of online reviews
3. The role of influencer marketing
4. How being beholden to algorithms and pay-per-click ads can be the undoing of a business
5. How Hey Bud got a distribution deal with Priceline, marking its move from online into physical retail
6. The perils of manufacturing
7. The regulatory landscape for hemp-based products
8. How to hire great talent

And so much more.

There are so many actionable tips in this one for anyone building a business so strap yourself in for my conversation with the one and only, Alex Roslaniec.

Resources and Links

• Hey Bud Skincare: https://heybudskincare.com (get 15% off with FUTURESQUARED15)
• The Great CEO Within book: https://www.amazon.com.au/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC

Connect with Us

• Follow me on Twitter: https://www.twitter.com/steveglaveski
• Follow me on Instagram: https://instagram.com/thesteveglaveski
• Subscribe to my newsletter: https://futuresquared.xyz

Timestamps

(00:02) - Intro

(05:02) - Hey Bud's unique positioning in the skincare market and initial growth strategies.

(10:02) - Key milestones and growth metrics, including expanding to 130 countries and gaining 200,000 customers.

(15:02) - Origin story and personal journey of Alex and his co-founders, including challenges faced as first-time founders.

(20:02) - Strategies for differentiating Hey Bud in a saturated market, focusing on online reviews and customer feedback.

(25:02) - Importance of influencer marketing and the role it played in Hey Bud's early success.

(30:02) - Manufacturing challenges and the complexities of scaling production.

(35:02) - Regulatory landscape for hemp-based products and navigating legal requirements.

(40:02) - Team dynamics, hiring strategies, and maintaining a lean but effective team.

(45:02) - Long-term vision for Hey Bud, including expansion plans and future opportunities.

(50:02) - Wrap-up and final thoughts from Alex on the future of Hey Bud and personal reflections.

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He’s also the co-author of Rework, which is about new ways to conceptualize working and creating, as well as the brand new ‘It Doesn’t Have To Be Crazy At Work’, in which he rejects the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today. The Economist called the book funny, well-written and iconoclastic and by far the best thing on management published this year.

As somebody who shares many of Jason’s philosophies on work, I really enjoyed this conversation. Organisations are projected to invest US$2T into digital transformation by 2022 to make them more efficient, but they could reap what I would argue are vastly greater rewards, not only in terms of productivity but in terms of employee wellness, if they just changed the way they work today.

Jason and I unpacked many lessons on productivity from his book, including:

• Why is everybody ‘so, so busy’?
• Why more people doesn’t mean faster or better outcomes; and
• A handful of simple changes that you can make today to radically increase your productivity and enjoyment of work and life

Topics Discussed:

• Why being busy has become a badge of honour
• The dangers of not getting enough sleep
• The peril of managers and meetings
• Brook’s Law
• Why 80 hour work weeks aren’t spent actually working
• Facilitating outcomes with a remotely distributed team
• Jason’s notion of a ‘calm company’
• Why Basecamp has rejected hundreds of offers from venture capitalists and investors
• Why raising capital shouldn’t be conflated with success for startups
• Setting realistic deadlines
• So-called perks that are designed to keep people in the office
• How to defend your time
• Commitment, not consensus
• Using work as an excuse not to live
• Overcollaboration in the workplace
• Outsourcing accountability and blame
• How to say no
• Jason’s rituals and routines

Show Notes:

1. Basecamp.com (project and team communications software)
2. Get the book: https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0062874780
3. Twitter: @jasonfried
4. Medium: @jasonfried
5. Jason’s TED Talk:  https://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work?language=en

---

Employee to Entrepreneur podcast on Apple Podcasts: bit.ly/employeetoentrepreneurpodcast 

Listen to Future Squared on Apple Podcasts @ goo.gl/sMnEa0 

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud 

Twitter: www.twitter.com/steveglaveski 

Instagram: www.instagram.com/@thesteveglaveski 

Future Squared: www.futuresquared.xyz 

Steve Glaveski: www.steveglaveski.com 

Medium: www.medium.com/@steveglaveski 

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In this conversation, we explore:

• Julia’s time investing over $100M for Insight Partners
• Her experience building sharing economy marketplace, VillageLuxe
• How Pari Passu invests on an SPV model instead of a fund model, and the benefits of this
• Operator-led VC firms v non-operator led VC firms and their respective merits
• Where the venture landscape and valuations are at today
• The impact of AI on capital efficiency
• Warm v cold outreach
• Tips for founders looking to raise
• How going through difficult times breeds empathy
• We also touched on Scale AI’s meritocratic-based hiring process and how Julia thinks about backing diverse founders

Timestamps

(00:02) - Discussion about balancing work and family, and the start of the podcast conversation.

(00:07) - Reflection on investing over $100 million in Marketplace and SAS companies, and insights into the Russian tech ecosystem in the early 2010s.

(00:12) - Detailed discussion about the operational model and cultural philosophy at Insight Partners.

(00:17) - Transition from Insight Partners to founding Village Lux, and the challenges faced during the COVID-19 pandemic.

(00:22) - Discussion on the lessons learned from running Village Lux and transitioning to founding Pari Passu Ventures.

(00:27) - Details on the setup of Paripasu Ventures and its unique investment approach through an SPV model.

(00:32) - Discussion about the current venture capital environment, the importance of resilience in founders, and the impact of economic cycles on startup funding.

(00:37) - Insights into how founders are adapting to the current economic environment and strategies for longer runway and fundraising.

(00:42) - The philosophical and operational approach of Pari Passu Ventures, and the significance of supporting diverse founders.

(00:47) - Concluding remarks and final thoughts on the future of startups, AI influence on business, and the importance of diverse and merit-based funding approaches.

Resources and Links

• Pari Passu Venture Partners: https://ppvp.com
• Julia's LinkedIn: https://www.linkedin.com/in/yuliyagudish/
• Pari Passu community app: https://apps.apple.com/us/app/paripassu-invest-with-top-vcs/id6451420779

Connect with Us

• Follow me on Twitter: https://www.twitter.com/steveglaveski
• Follow me on Instagram: https://instagram.com/thesteveglaveski
• Subscribe to my newsletter: https://futuresquared.xyz

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Timestamps

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He’s been at the forefront of building companies since graduating high school the turn of the millennium, and has spent considerable time in both Australia’s and the United State’s tech and startup ecosystems, giving him a unique perspective on the differences between the two.

We discussed:

• the apparent catch 22 of Australia’s social safety net
• the difference in mindset between American and Australian founders
• the underlying geographic, political, and economic realities
• why Australia’s investment ecosystem is unsophisticated
• Chris’ provocative thought son social justice activism amongst startup ecosystems
• regulatory and tax landscapes
• and so much more

Resources and Links

• The Startup Podcast: https://tsp.show
• Chris Saad's website: https://www.chrissaad.com

Connect with Us

• Follow me on Twitter: https://www.twitter.com/steveglaveski
• Follow me on Instagram: https://instagram.com/thesteveglaveski
• Subscribe to my newsletter: https://futuresquared.xyz

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Leave us a review!

Timestamps

(03:00) - Contrast between California's wealth and homelessness

(05:00) - Adjusting audio settings and reconnecting with Chris Saad

(07:00) - Viral LinkedIn post about Australia's startup ecosystem

(09:00) - Reactions to the LinkedIn post

(12:00) - Comparing entrepreneurial ecosystems of Australia and US

(15:00) - Impact of social safety nets on entrepreneurial spirit

(17:00) - Differences in urgency and hustle culture

(19:00) - Historical and cultural factors in Australian attitudes

(20:00) - Statistics on unicorns per capita

(23:00) - Characteristics of US vs. Australian entrepreneurs

(25:00) - Scarcity vs. abundance mindset

(27:00) - Challenges in the Australian startup ecosystem

(29:00) - Importance of talent density

(31:00) - Changes in Australian startup ecosystem

(33:00) - Networking in Silicon Valley vs. Melbourne

(35:00) - Value of Silicon Valley-based clients

(37:00) - Impact of regulation on startups

(39:00) - Tax and regulation differences between US and Australia

(41:00) - Regulatory capture and its impact on startups

(43:00) - Differences in divorce law between US and Australia

(45:00) - Challenges in promoting fintech startups in Australia

(47:00) - Sophistication of Australian investors

(49:00) - Investor mindset and startup economics

(51:00) - Rational exuberance in US investments

(53:00) - Importance of early-stage startup enthusiasm

(55:00) - Misunderstanding of startup risk in Australia

(57:00) - Universal truths in startup success

(59:00) - Social justice and its impact on startups

(1:01:00) - Finding balance in social justice efforts

(1:03:00) - Conclusion and where to find more of Chris Saad

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Robert Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law and Mastery.

His highly anticipated sixth book, The Laws of Human Nature, explores people's drives and motivations, even when they are unconscious of them themselves. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far.

Having read hundreds of business books myself, perhaps the books that have had the most profound positive impact on how I show up each day and how I conduct myself are books on psychology, behavioural economics, neuroscience and biological evolution. Books that ultimately helped me to understand myself and understand others. As such, I was really excited to read the Laws of Nature and speak with Greene about what is such a fundamental topic.

In addition to having a strong following within the business world and a deep following in Washington, DC, Greene's books are hailed by everyone from war historians to the biggest musicians in the industry (including Jay-Z and 50 Cent).

Expect to learn a ton from this conversation, but in particular, three key take-aways:

1) How having an estimated 80 jobs before becoming an author shaped Greene’s world view and made him a better and more creative writer

2) Why it is our moments of frustration where we often seek out life-changing answers

3) How Greene seeks the path of what is ‘most right’ by looking at questions from multiple angles and contemplating many alternatives

This just scratches the surface of the many enlightening things we discussed - just peek at the topics discussed in the show notes to get a feel for everything discussed - so with that, it gives me much pleasure to present you with one of the most pre-eminent authors of our time, the one and only, Robert Greene.

Show Notes:

1.  The Blog of Robert Greene: www.powerseductionandwar.com

2.  Twitter: @RobertGreene

3.  Greene’s Books: https://www.amazon.com/Robert-Greene/e/B001IGV3IS

4.  The Laws of Human Nature Book: https://www.amazon.com/Laws-Human-Nature-Robert-Greene/dp/0525428143

Connect with Us

• Follow me on Twitter: https://www.twitter.com/steveglaveski
• Follow me on Instagram: https://instagram.com/thesteveglaveski
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Joe is currently in the midst of his When I Was Your Age world tour, and I had the pleasure of catching him perform in front of a sold out crowd of 450 people in Melbourne. 

Joe shares insights on early life, pursuing the arts, how he has dealt with the adversity of bombing, the grit needed to make it in any profession, why comedians shouldn’t get married, raising kids to be resilient in today’s climate, and the impact of political correctness on not just comedy, but on emerging generations of young people. 

Key Topics Discussed

• Tour Update: Joe talks about his ongoing tour across the US, Canada, Europe, and Australia. He shares anecdotes from his recent shows and reflects on the global reach of his comedy.
• Early Life: Joe reminisces about growing up in Five Dock, Sydney, as the son of Italian immigrants. He discusses his family's move to Australia and how his heritage influenced his comedic style.
• Career Beginnings: Joe recounts his start in comedy at Sydney’s Original Comedy Store at the age of 21. He shares stories from open mic nights, the challenges he faced, and his journey to becoming a successful comedian.
• Family Expectations: Initially studying food science and aspiring to be a restaurateur, Joe discusses his family's reactions to his career choice and how they eventually embraced his path in comedy.
• Comedy in the Modern Era: Joe addresses the changes in comedy over the past 20 years, including the impact of social media and the rise of politically correct culture. He shares his thoughts on controversial comedy and pushing boundaries.
• Parenting in 2024: As a father, Joe talks about raising kids in today's world, the importance of resilience, and ensuring his children grow up well-adjusted.
• Celebrating Cultural Differences: Known for highlighting cultural quirks, Joe explains how he balances making fun of these quirks while also celebrating them, particularly in his Italian-Australian community.

Resources and Links

• Joe Avati's Official Website: https://www.joeavati.com

Connect with Us

• Follow me on Twitter: https://www.twitter.com/steveglaveski
• Follow me on Instagram: https://instagram.com/thesteveglaveski
• Subscribe to my newsletter: https://futuresquared.xyz

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Transcript

(10:01) - Joe's take on comedians getting married and having kids late.

(20:02) - Transition from food science to comedy.

(25:01) - Joe's family reaction to his comedy career.

(30:01) - Joe's perspective on being seen as Australian versus Italian.

(35:18) - Joe's experiences with reverse jealousy and people changing.

(40:02) - Joe's efforts to remain humble despite fame.

(55:32) - Joe's thoughts on navigating today's political landscape as a comedian.

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Allan shares his insights on common marketing mistakes, the power of three force multipliers, and how businesses can leverage tools and tactics to achieve success. We also delve into the world of AI marketing, the seven core commodities of business, and key objections every marketer needs to overcome.

Tune in for an enlightening conversation packed with actionable advice and expert perspectives.

Topics Discussed:

• Common Mistakes: Allan identifies typical pitfalls businesses face when implementing Lean Marketing and offers practical advice on how to avoid them.
• Three Force Multipliers: Learn about the tools, assets, and processes that can exponentially enhance your marketing efforts.
• Tools and Tactics: Discover the exact tools and tactics Allan recommends for building an effective marketing system.
• AI Marketing: Explore how AI is revolutionizing the marketing landscape and the tools Allan uses to stay ahead.
• Seven Core Commodities: Understand the fundamental commodities all products and services boil down to and how this knowledge can shape your marketing strategy.
• Key Objections: Allan shares insights on the key objections marketers need to overcome to succeed.
• Immediate Changes for Profit: Find out the one change you can make today to start making more money.
• Much More: From balancing the need to be right with the need to be successful, to building a business you love, this episode is filled with invaluable tips and strategies.

About Allan Dib: Allan Dib is a serial entrepreneur who has built and scaled multiple businesses. A pickleball fan, Allan's previous book, The 1-Page Marketing Plan, has garnered over 9,000 reviews and widespread acclaim. His new book, Lean Marketing, builds upon the concepts from his previous work, offering fresh insights and strategies for today's dynamic market.

Episode Links:

Lean Marketing Website: https://leanmarketing.com

Subscribe to our newsletter: https://futuresquared.xyz

Get your free content strategy: https://sonicboom.xyz

Timestamps:

(2:00) - Introduction and Podcast Background

(3:01) - Pickleball and Paddle Sports Discussion

(4:18) - Introduction to Lean Marketing Book

(5:08) - Differences Between Lean Marketing and The 1-Page Marketing Plan

(6:45) - Importance of Planning in Marketing

(8:24) - Marketing Challenges for Startups

(9:00) - Random Acts of Marketing and Their Pitfalls

(10:06) - Importance of Understanding Your Target Market

(12:09) - Integrating Marketing Across the Organization

(14:25) - Short Feedback Loops and Learning Quickly

(15:34) - Value of Processes in Marketing

(18:27) - Direct Response Marketing vs. Brand Marketing

(21:19) - Providing Value to Build Goodwill

(24:12) - Benefits of Providing Clarity to Customers

(29:23) - Identifying and Targeting Your Niche Market

(34:30) - Importance of Focusing on Premium Customers

(41:21) - Leveraging Tools and AI for Market Advantage

(43:08) - Importance of Marketing Assets

(48:00) - Marketing Processes and Daily Operations

(50:38) - What Are You Really Selling?

(53:14) - Deepfakes and Authenticity in Marketing

(56:02) - Conclusion and Resources

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This book dives deep into the principles of mastering new skills and achieving continuous improvement in any field.

Key Topics Discussed:

1. Introduction to "Get Better at Anything": Scott provides an overview of his new book and its structure, highlighting the three main parts: Learning from others (See), Learning from practice (Do), and Learning from experience and feedback (Feedback).
2. Maxim 1 - Learn from the Best: The importance of identifying and learning from top performers in your field. Scott shares practical tips on how to approach and benefit from their expertise.
3. Maxim 2 - Practice Deliberately: Scott explains the concept of deliberate practice and how it differs from regular practice. He offers actionable advice on how to structure your practice sessions for maximum improvement.
4. Maxim 3 - Embrace Feedback: The role of feedback in the learning process and how to effectively incorporate it into your routine. Scott discusses strategies for seeking and utilizing feedback to refine your skills.

Show Notes:

Website: www.scotthyoung.com

Timestamps

(2:02) - Interview Start: Catching Up with Scott H. Young

(3:00) - Difference Between 'Ultra Learning' and 'Get Better at Anything'

(4:54) - Importance of Learning from Others

(6:13) - Motivation from Seeing Others Succeed

(8:00) - Why Success is a Better Teacher than Failure

(10:18) - Problem Solving as Search in Entrepreneurship

(12:30) - Variability in Practice for Skill Improvement

(15:23) - Creativity Begins with Copying

(18:49) - Deliberate Practice and the Role of Coaches

(21:04) - Managing Cognitive Load in Learning

(24:25) - Benefits and Limits of Variability in Practice

(27:01) - Online Poker Players and Data-Driven Learning

(30:17) - Data-Driven Marketing vs. Traditional Marketing

(33:10) - Learning Plateaus and Breaking Through Them

(36:11) - Difficulty Sweet Spot and Flow State

(39:19) - Anxiety and Performance in High-Stress Situations

(42:22) - Exposure Therapy and Overcoming Fears

(45:12) - Importance of Regular Exposure for Reducing Fear

(47:03) - Experts as Teachers: Challenges and Solutions

(50:00) - Asking for Stories Instead of Advice

(52:19) - Applying Storytelling in Hiring Processes

(54:51) - Unlearning Bad Habits and Making Progress

(1:00:00) - Balancing Seeing, Doing, and Feedback in Learning

(1:01:30) - Closing Remarks and Scott H. Young's Website

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Today's guest is the remarkable Taryn Williams, a veteran entrepreneur who founded Wink Models, The Right Fit (exited), The Influencer Agency (exited), and the innovative gifting service, #Gifted. 

In a candid discussion, Taryn talks about the challenges and successes she faced building businesses in her 20s and stepping back into a leadership role, and emphasizes the vital roles of self-care, mentorship, and maintaining genuine team connections. 

Taryn shares invaluable insights on navigating the influencer economy, the shift towards micro and nano influencers, and the importance of organic growth and audience engagement.

She also reflects on the impact of social media on young people, stressing the need for authenticity over appearance.

We weigh in on the dangers of "struggle porn" and the reality behind the pursuit of universal success through social media platforms, shedding light on the psychological effects of these digital tools on our values and aspirations.

Show Notes:

Instagram: instagram.com/tarynwilliams

#Gifted: www.hashgifted.com

Get your free content audit and strategy: www.sonicboom.vc 

Timestamps:

00:00 Founded multiple successful businesses, including Wink Models.

05:00 Supportive network, fair pay, collaborative approach, success.

08:44 Early on, I struggled with delegation.

12:15 Scaling a business requires talented team.

15:18 Founder values cultural fit, technical understanding, learning.

18:33 Consistent follow-up for building and maintaining relationships.

20:00 Act on feedback to gain mentor's support.

24:26 Find market fit, build, test, adapt.

25:53 Planned sabbatical interrupted by successful business venture.

29:32 Regret over past decisions, focus on relationships.

32:40 Self-reflection on motivations for success and happiness.

37:46 Chasing external markers of success leads to unhappiness.

41:29 Navigating societal pressures to pursue personal ambitions.

44:04 Navigating sensitive topics while maintaining authenticity online.

48:38 TikTok sale may change US algorithm. Instagram adapts.

49:41 Brands prefer Instagram over TikTok for control.

54:03 Clarify goals to shape effective marketing strategy.

57:34 Steve invites weekly email subscribers for updates.

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He is the author of Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry, which unpacks the rapid rise of the UFC an mixed martial arts, the UFC’s business model and economics, the one man tour de force that is longtime UFC president Dana White, the role of the UFC’s owners over time - SEG, Zuffa and Ari Emanuel, and the organization’s anti-competitive behaviors and adversarial relationship with its fighters, which aren’t employees, but independent contractors - most of whom would earn more working a run of the mill admin job in the public sector.

Thomsen’s work has appeared in The New Yorker, The New York Times, The Washington Post, The Atlantic, Slate, Vanity Fair, The Daily Beast, Aeon, Forbes, Al Jazeera America, Adult, Talking Points Memo, Los Angeles Review of Books, Complex, The Paris Review n+1, Bookforum, The Believer, The New Republic, Kill Screen, The New Inquiry, and The Millions.

With that, here’s my conversation with the one and only, Michael Thomsen.

Show Notes:
1. Twitter: https://twitter.com/mike_thomsen?lang=en
2. Get Cage Kings: https://www.amazon.com/Cage-Kings-Unlikely-Champions-Transformed-ebook/dp/B0BHTM6YRY
3. Email Mike: mikthom@gmail.com 

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Jason Calacanis is a tech entrepreneur, wildly successful angel investor, and the host of the popular weekly podcast This Week in Startups. He's the founder of a series of conferences that bring entrepreneurs together with potential investors.

As a “scout” for top-tier Silicon Valley venture capital firm Sequoia Capital and later as an angel investor, Jason has invested in 150 early-stage startups including four that have achieved billion-dollar valuations (so far) such as Uber, Evernote and Tumblr.

Jason's newly released book "Angel: How to Invest in Technology Startups: Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000" puts readers inside the minds of successful angel investors, helping to understand how they prioritize and make the decisions that have resulted in phenomenal profits.

Jason provides a step by step roadmap, revealing how leading investors evaluate new ventures, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results.

In this episode we go back to Jason’s rough upbringing in Brooklyn, NY in the early 80s and cover a lot of ground leading up to the present day so you can expect to learn a lot of things, including:

1. How to pick a billion dollar founder or startup
2. How to bounce back from failure
3. What Jason thinks of and what advice he has for corporates investing in startups

All topics discussed:

• Jason’s humble beginnings in Brooklyn, NY
• What got Jason into startup investing
• The alchemy of startup investing
• Why you should always wait for external validation from other investors before investing
• Why ideas are a dime a dozen and you should invest in startups that have demonstrated traction
• The biggest mistake first time startup investors make
• The changing nature of angel investing and venture capital
• On books becoming a business card for many people
• Why building quality deal flow is a popularity contest of sorts
• How to get started investing with little money
• The number one thing Jason looks for in entrepreneurs
• Other factors to evaluate startups and entrepreneurs, including Jason’s ‘four founder questions’
• How Jason navigated his Silicon Valley Reporter going bust during the dot com boom
• How to ask good questions
• What Jason’s views on corporate venture capital are and what advice he has for corporates looking to or already investing in startups
• How to go about taking lots of small bets when diversifying and building your portfolio
• What Jason thinks about ICOs, cryptocurrency and blockchain

Show notes:

1. Get the book: https://amzn.to/2QpLqkX
2. The book: Angelthebook.com  
3. @jason on Twitter
4. Jason’s podcast: ThisWeekInStartups.com

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His works include "Four Thousand Weeks: Time Management for Mortals," "The Antidote: Happiness for People Who Can't Stand Positive Thinking,", "Help! How to Become Slightly Happier and Get a Bit More Done", and his most recent book, "Four Thousand Weeks," is a philosophical and practical exploration of time management and how to make the most of our finite lives.

Show Notes:

Twitter: https://twitter.com/oliverburkeman 

Web: https://oliverburkeman.com 

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Niki joined me today to discuss:

• His life before Blackbird

• Successfully raising his first fund back in 2012, without having a network or any startup successes of his own 

• Getting beyond the trough of disillusionment

• How Australian superannuation funds are opening their wallets to VC

• Scaling culture

• Generating deal flow

• Advice for founders and budding VCs on raising capital in a down market

• The AI investment landscape

• The battle between AI-powered indie hackers and venture-backed startups

• Whether sophisticated investor rules preventing retail investors from getting direct exposure to venture capital is just increasing the wealth gap 

• Diversity, quotas, and Startmate’s merit-based selection criteria

• And more. 

Show Notes:

Email Niki: niki@blackbird.vc 

Web: www.blackbird.vc  

Twitter: https://twitter.com/nikiscevak?lang=en

Contact Steve on Twitter at: https://twitter.com/steveglaveski

Email Steve: hello@steveglaveski.com 

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As the founder and CEO of SAVIC Motorcycles, he has introduced high-performance, eco-friendly models that cater to a wide range of consumers. Born in Sarajevo in the former Yugoslavia, and raised in Australia, Dennis holds a degree in Mechanical Engineering and has always been passionate about the intersection of technology, design, and environmental responsibility. 

We explored:

• Dennis’ upbringing and inspiration for getting into motorcycle building

• Savic Motorcycles' C-series cafe racer motorcycle 

• The company’s journey to $6m in pre-orders 

• Its current Equitise crowdfunding campaign

• Challenges faced by EV startups include manufacturing economies of scale, talent acquisition, and competition from established automakers.

• How the future of the motorcycle industry is evolving with the introduction of AI, autonomy, and charging infrastructure.

• How Savic Motorcyles is bringing the manufacture of parts in-house to reduce costs, improve performance, and speed up time to market 

• The entrepreneurial mindset

• The most impactful books Dennis has read

• And so much more

Show Notes:

Website: www.savicmotorcycles.com 

Crowdfunding campaign: https://equitise.com/offer/savic-motorcycles-offer

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He has produced and directed several documentaries, including "Bitcoin: The End of Money As We Know It" and the award-winning "Cryptopia: Bitcoin, Blockchains and the Future of the Internet"  

Torsten joins me today to talk about his forthcoming feature documentary,  FORTITUDE: Forging the Trillion Dollar Space Economy, which uncovers how a few influential individuals with utopian ideas and vast fortunes are forging a trillion-dollar off-world industry, while inspiring millions of us back on Earth.

In this conversation we unpack:

• The Space economy and its constituent parts

• Space tourism

• Sustainability in Space

• Controversy over Government contracts being awarded to billionaires

• The Colonization of Mars

• The new Space Race with China

• What the significance of SpaceX’s Starship is

• Opportunities for entrepreneurs

• And how you can preserve your DNA on the moon for future generations to discover, and possibly, resurrect you

Show Notes:

1. Film: www.fortitudemovie.com 

2. Kickstarter campaign: https://www.kickstarter.com/projects/bitcointheendofmoney/fortitude-forging-the-trillion-dollar-space-economy 

Sponsored by:

LVLUP Health’s BPC157. Get yours at: www.lvluphealth.com and use code FUTURE for 10% off.

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His new book, Excellent Advice for Living: WIsdom I Wish I’d Known Earlier, distils Kelly’s timeless advice on everything from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. He has wisdom for career, relationships, parenting, and finances, and gives guidance for practical matters ranging from travel to troubleshooting.

In this conversation, we unpack:

• How Kevin’s beliefs have changed his beliefs over time

• Kevin’s perspective on success and external validation

• Why we shouldn’t pursue being the best, but being the only

• 3 things Kevin would take with him into the afterlife

• Why you should kill your darlings, and throw out work you’ve labored over

• How Kevin would spend the next 10 years if he was 21 years old today 

• Learning how to be more compassionate towards people with views that we find abhorrent

• Why we shouldn’t measure our lives with someone else’s ruler, and how to get better at that

Show Notes:

Get the book: https://www.amazon.com/Excellent-Advice-Living-Wisdom-Earlier/dp/0593654528 

Kevin on Twitter:  www.twitter.com/kevin2kelly 

Future Squared:

Website: www.futuresquared.xyz

Twitter: www.twitter.com/steveglaveski 

TikTok: www.tiktok.com/@futuresquaredpod 

Instagram: www.instagram.com/futuresquaredpod

YouTube: https://www.youtube.com/channel/UC63t7PVnhh6YaS1OSzELGng 

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We covered a lot of ground in this conversation, including:

• Generative AI use cases

• The impact of AI on startups and the venture capital ecosystem

• AutoGPT

• The threat of misaligned goals and existential risks posed by AI

• The 6-month development ban proposal

• Regulatory considerations 

• Intellectual property challenges and solutions

• The AI Arms Race with China

• And so much more.

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Show Notes:

1. Alexirons.com 

2. Mike on Linkedin: https://www.linkedin.com/in/todasco/

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Sponsored by:

1. www.lvluphealth.com Use coupon code FUTURE for 10% off ALL products, including BPC-157, and heal yourself like wolverine! 

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James Clear is an author and speaker focused on habits, decision-making, and continuous improvement.

A freak baseball accident put James in a desperate place, fighting to recover from brain damage. The debilitating brain injury forced him to discover a new way of living. Recovery took James to a new understanding of habits and the power of stacking simple, easy habits, one on top of the other, to create momentum and change.

His book, Atomic Habits: Tiny Changes, Remarkable Results, shares his learnings with the world. It has sold well over one million copies and has been translated into numerous languages.

He is a regular speaker at Fortune 500 companies and his work is used by teams in the NFL, NBA, and MLB. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning.

We covered numerous topics in this conversation, including, as you might expect:

• How to build good habits and break bad ones
• Why systems are much more important than goals alone; and
• What kind of ‘meta habits’ deliver a massive return in life

We explore this and a whole lot more so strap yourself in for an hour with Mr Atomic Habits himself, James Clear.

Topics Discussed:

• Why are good habits so difficult to form
• Our brain’s desire to optimize for energy conservation
• The three layers of behaviour change
• The four laws of behaviour change
• The power of rewards
• Habit stacking
• Environment design
• The power of small changes
• The path of least effort meets the laws of motion
• Picking the right metrics
• The Goldilocks Zone
• Short feedback loops
• What leaders can do to build better habits in their teams and companies
• Meta habits
• What role identity plays
• Values alignment

Show Notes:

• com
• @jamesclear on Twitter
• Get the book: https://amzn.to/2DHgN5l
• ----------
• Listen to Future Squared on Apple Podcasts  gl/sMnEa0
• Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud
• Twitter: www.twitter.com/steveglaveski
• Instagram: instagram.com/@thesteveglaveski
• Future Squared: futuresquared.xyz
• Steve Glaveski: steveglaveski.com
• Medium: medium.com/@steveglaveski
• Steve's book: employeetoentrepreneur.io
• NEW Facebook group: facebook.com/groups/futuresquared/
• Watch on YouTube: https://bit.ly/2N77FLx

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Dr Michael Shermer is an American science writer, historian of science, founder of The Skeptics Society, and editor-in-chief of its magazine Skeptic. Shermer engages in debates on topics pertaining to pseudoscience and religion in which he emphasizes scientific skepticism.

He’s also a monthly columnist for Scientific American, and a Presidential Fellow at Chapman University where he teaches Skepticism 101. He is the author of Why People Believe Weird Things, Why Darwin Matters, The Science of Good and Evil, and The Moral Arc. His new book is Heavens on Earth: The Scientific Search for the Afterlife, Immortality & Utopia.                                 

Shermer is also a member of what’s become known as the intellectual dark web, alongside others such as Sam Harris, Joe Rogan, Ben Shapiro, Ayaan Hirsi Ali and Jordan Peterson.

Having recently appeared on the Joe Rogan Experience and the  David Rubin Show, today he appears for the first time on Future Squared.

We covered a lot of ground in this episode, including:

• People’s last words and what we can glean from them about how we live our lives
• Immortality and whether you and I might live long enough to live forever
• Tribalism, identity politics and diversity quotas in tech

 This only scratches the surface of what we covered, so sit back and strap yourselves in for an enlightening conversation with the skeptic, Dr. Michael Shermer.

---

Topics Discussed:

• Michael’s new book, Heavens on Earth
• Our fear of death and how people come to terms with the inevitable
• People’s last words
• The afterlife
• The technotopian quest for immortality
• The intellectual dark web
• Jordan Peterson
• The meaning of life
• Why people believe in God
• Evolutionary advantages of belief
• Morality without religion
• Tribalism and identity politics
• Diversity quotas in tech
• The shortcomings of science
• Why decision outcomes shouldn’t be equated with the quality of the decision
• Stein’s Law
• The value of counterfactuals

Show Notes:

• michaelshermer.com
• skeptic.com
• Twitter: @michaelshermer
• Shermer’s books: https://www.amazon.com/Michael-Shermer/e/B001H6MCNY/ref=sr_ntt_srch_lnk_1?qid=1550116103&sr=1-1

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• Parpera: www.parpera.com
• LinkedIn: https://www.linkedin.com/in/danielcannizzaro

Follow Future Squared online:

• TikTok: www.tiktok.com/@futuresquaredpod  
• IG: www.instagram.com/futuresquaredpod  
• Youtube: www.youtube.com/@futuresquaredpod 
• Subscribe to newsletter: www.futuresquared.xyz 

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Whether you’re a fan of heavy music or not, this conversation is an absolute must-listen for anybody wanting to make it in a competitive or creative pursuit - be it as a musician, entrepreneur, comedian, content creator, artist, athlete, or ‘influencer’. 

We unpacked numerous topics that get to the heart of what it takes to excel at almost anything and cultivate a life doing what you love, including:

• The importance of range, and how creativity is all about connecting dots between our experiences

• The sunk cost fallacy

• Motivation versus discipline

• Emotional regulation

• Why process trumps results

• The value of not having a plan B

• Making the jump from gainfully employed to being your own boss

• Why most things aren’t binary

• Real world guerilla marketing versus digital marketing

• Why showing up when you don’t feel like it matters

• Managing your energy and rhythm throughout the day and year

• The creator economy, and why having several income streams is becoming the norm

• The state of the music industry today, and how some top tier musicians are making more money streaming than they do playing arenas

• The 1000 true fans concept

• And so much more.

Show notes:

Orpheus Omega on Spotify: https://open.spotify.com/artist/54Fv7qOKjyLWOWlwMUl2J9 

Orpheus Omega on Facebook: https://www.facebook.com/orpheusofficial/ 

Monolith Studios: https://monolithstudios.com.au/ 

Tags: #Motivation #Music #Discipline #HighPerformance #Success #SelfImprovement #PersonalDevelopment #Entrepreneurship #Mindset #Inspiration #Productivity #HeavyMetal #DeathMetal #MeloDeath #MelodicDeathMetal #AudioEngineer #Producr #AudioProduction #MusicBusiness #MusicBiz #Spotify #Bandcamp #Soundcloud #GoalSetting #SelfMotivation #Achievement #Leadership #PositiveThinking #HabitFormation #TimeManagement #PeakPerformance #GrowthMindset

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She’s the author of the new book, Attention Span: Finding Focus for a Fulfilling Life, which unpacks how our brains operate in the digital world, why we can’t focus, and how we can take back control to find more success in our careers but also more health and wellness in our lives.

We unpacked myriad topics, including:

• The anatomy of attention

• The forces of distraction

• Attentional states and how focused attention differs from flow

• Why our attentional resources diminish over the course of a day

• Night owls v early birds

• Task switching

• The nature of digital agency

• Managing our attentional rhythms

• What organizations, leaders, and individuals can do to reclaim attention spans

• And so much more.

Show notes:

1. www.gloriamark.com

2. Attention Span book: https://www.amazon.com/Attention-Span-Finding-Fighting-Distraction/dp/1335449418 

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Life Itself recently published its web3 and crypto guide - a multi-month project of research and analysis to "make sense" of crypto and web3 and to evaluate the various claims being made for and against.

In this conversation, we unpacked the reports findings, and engage in an honest debate of sorts as to why some of the findings may or may not be justified.

Specifically we looked at:

• Whether Bitcoin should be the new gold standard

• Crypto providing better payment and remittance services

• NFTs and whether crypto can better financialize non-financial value

• The social goods problem; and

• Whether most crypto solutions are searching for problems

Show Notes: 

Web3 and crypto guide: https://web3.lifeitself.org/ 

Theo Cox on LinkedIn: https://www.linkedin.com/in/theo-cox-866554172

-

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In this conversation, we explore:

• Josh’s views on Australia Day celebrations

• The breakdown of critical thinking in society

• The media’s role in our shortening attention spans and black and white thinking

• What impact AI might have in this space

• Affirmative action and diversity in the workplace - good or bad?

• Woke corporations

• Tribalism in society; and

• What we can do to become more critical thinkers

Show Notes:

Twitter: https://twitter.com/joshzepps   

Substack: https://uncomfortableconversations.substack.com  

Uncomfortable Conversations on Spotify:  https://open.spotify.com/show/2I6TDCnC5EuGHNhAsBmKl5?si=fd7c66acda0d4a8e 

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In this conversation, we discuss:

• The myriad ways social media is broken
• What makes minds different
• Freedom of speech and freedom of expression
• How censorship and deplatforming can backfire
• Why closed source systems are better for humanity
• How Minds rewards users for their attention and contributions
• How Minds business model differs from Twitter’s
• The challenge of overcoming the network effects advantage other platforms have
• The inevitability of interoperable social media platforms

Show Notes:

1. Minds: www.minds.com
2. Bill on Minds: https://www.minds.com/ottman  
3. The censorship effect study: https://cdn-assets.minds.com/The_Censorship_Effect.pdf 

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In this rapid fire conversation, we unpack how brands can leverage The Sandbox to:

1. Build stronger customer and fan experiences and relationships
2. Reward people for engaging with their brands, and
3. Generate new revenue streams

This conversation was recorded on relatively short notice on the road, and unfortunately suffered from some technical difficulties resulting in less than optimal audio quality, so I hope you’ll bear with us all the same, because the insights packed into this 20 minute conversation are well worth it for anybody building a brand in web3 or transitioning a traditional brand to the space.

With that, I bring you my conversation with the one and only Sebastien Borget.

Show Notes:

• The Sandbox: www.sandbox.game 
• Seb on Twitter: www.twitter.com/borgetsebastien 
• Sandbox on Discord: https://discord.com/invite/vAe4zvY
• Metavise: www.metavise.io 

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RFOX is a team of 100 builders creating a metaverse that acts as a platform connecting whitelabel services in one central hub. Businesses and creators can tap into tools for finance, gaming, VR, NFTs, e-commerce and retail and market to a ready-made audience of users.

In this conversation, we unpack:

• Ben’s origin story
• Ben’s definition of the metaverse
• How far away virtual reality mass adoption really is
• Interoperability in the metaverse
• Hiring for web3 projects
• The shifting capital raising landscape
• Taking the time to get things right versus rushing out the door 
• Tokenomics and new incentive mechanisms
• How web3 contributors and users become the new sales and marketing team
• How token economies can redefine the media landscape
• What Ben thinks about what critics think might be negative social consequences of spending a lot of time in the metaverse
• Ben’s views on pure decentralization 
• And so much more…

With that, enjoy my conversation with Ben Fairbank.

Show Notes:

• RFOX: www.rfox.com 
• RFOX Discord: https://discord.io/RFOX+
• Ben on Twitter: www.twitter.com/bennydoda01
• Metavise: www.metavise.io 
• Steve on Twitter: www.twitter.com/steveglaveski 
• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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Index coop's mission is to build products that make crypto investing simple safe & accessible to all.

In today’s conversation, we discuss:

• How crypto index funds differ from traditional ETFs
• We unpack the inner workings of Index Coop’s business model
• We talk decentralized finance’s big regulatory moment
• And we even touch on music NFTs

Get ready to listen and learn in my conversation with Index Coop’s Crews Enochs.

Show notes:

Web: www.indexcoop.com

Crews Enochs on Twitter: https://twitter.com/theyoungcrews

Index Coop on Twitter: https://twitter.com/indexcoop

Index Coop community on Discord: https://docs.indexcoop.com/resources/archived/discord-channels

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Join me on Clubhouse: @steveglaveski 

www.nofilter.media 

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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In today’s conversation, we talk all about:

• Decentralized autonomous organizations
• How investment DAOs differ from traditional early-stage funding mechanisms
• How GCR sources its deals, and who it has invested in
• The regulatory landscape surrounding investment DAOs
• Trade-offs between centralization and pure decentralization
• How DAOs might encode decision-making hygiene into their smart contracts
• Challenges DAOs face
• How to build and sustain a community in web3
• And so much more.

Show notes:

• GCR: Globalcoinresearch.com
• GCR Discord: https://discord.com/invite/sVC8WXA 
• Jin Kang on Twitter: twitter.com/thejinkang 
• Steve Glaveski on Twitter: twitter.com/steveglaveski 
• Metaverse and web3 consulting: www.metavise.io
• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
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Prior to joining Saatchi Art in 2018, she worked at female-led, industry-disrupting startups including Beauty Pie in London, where she managed content and creative, and The RealReal in San Francisco, where she specialized in luxury estate management with a focus on designer apparel and fine art.

As an artist and photographer, Monty has collaborated with renowned talents in the fine art and fashion industries, providing her with the unique insight into the creative process that she brings to her curatorial practice.

In today’s conversation, we are going to explore the world of digital art and NFTs.

You will learn:

• What the hell NFTs or non-fungible tokens are, and why you should care
• Transformational use cases of NFTs
• Why an NFT from digital artist, Beeple, sold for over US$69M
• Some potential downsides or challenges that face the world of NFTs
• How to start thinking about getting your brand into NFTs and the metaverse
• Saatchi Art’s The Other Avatars NFT Project

You’ll learn this and more in this conversation with Monty Preston.

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Show Notes:

• Monty on Twitter: www.twitter.com/@_montypreston 
• The Other Avatars project: www.saatchiart.com/nft
• Saatchi Art: www.saatchiart.com 
• Beeple's US$69M digital artwork: https://cdn.mos.cms.futurecdn.net/sfLcWwmYhCUzYYCofVXJoP-1024-80.jpg.webp 
  
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Show Notes:

Get the book: https://amzn.to/3lkiFXI

Listen to the WYWL podcast: https://open.spotify.com/show/1oQ6gWZqHHBgsrpIISZiAr 

What You Will Learn website: www.whatyouwilllearn.com 

Twitter: https://twitter.com/wywlpodcast

IG: https://www.instagram.com/whatyouwilllearn/ 

FB: https://facebook.com/whatyouwilllearn


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His most recent book, Pure Narco: Th real-life tales of Luis Antonio Navia aka 'El Senador', is out now.

In this episode we unpack:

- Fink's rise to prominence as a non-fiction author

- the life and times of Luis Navia, a Cuban-American cocaine trafficker who is estimated to have been complicit in the shipment of up to 300 tons of cocaine, worth US$10B during his 25 years on the run

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Show Notes:

GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Get the book: https://www.amazon.com/Pure-Narco/dp/178946336X

Jesse on Twitter: @jessefink

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He also represented the Australian Boomers on three separate Olympic Games.

Away from the court, Bogut has been an outspoken critic of Australia and in particular, the State of Victoria’s lockdown measures.

In this conversation, we unpack:

• Bogut’s early years and what it took to make it in the big leagues
• Social justice politics in the NBA
• Victoria’s lockdown restrictions and civil unrest
• Raising kids to be hungry, despite being born into money
• And more.

We also cover some very important ground, such as Bogut’s favorite Croatian food, and who he would pick to start in a hypothetical Yugoslavia 2021 basketball team. 

You can find Bogut on Twitter at @andrewbogut, Instagram at @andrewbogut, and on the Rogue Bogues podcast. 

With that, I bring you the one and only, Andrew Bogut.

Show Notes:

• Bogut on Twitter: @andrewbogut
• Bogut on Instagram: @andrewbogut
• Rogue Bogues podcast: https://podcasts.apple.com/au/podcast/rogue-bogues-by-andrew-bogut/id1541789772 
• Andrew Bogut and the Political Intolerance of the Left article: https://www.nofilter.media/posts/andrew-bogut-and-the-political-intolerance-of-the-left 
• Future Squared podcast: www.futuresquared.xyz 

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He is best known for writing, directing, producing and starring in the television series Pizza, Swift and Shift Couriers, Housos and Bogan Hunters and the motion picture Fat Pizza.

In this conversation, we unpack:

• Fenech's rise to fame
• Making it in a competitive industry
• Mental resilience, discipline, and toughness
• Diversity quotas v merit
• The modern media landscape
• Cancel culture
• Fenech's new book about the life and times of bikie Phil 'Ugly' Mawson
• Lockdown laws in Australia

Show Notes:

Get the book: UGLY - https://www.amazon.com.au/UGLY-Bikies-Life-Paul-Fenech/dp/1761043722/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= 

Watch Pizza on-demand on 7Plus: https://7plus.com.au/fat-pizza-back-in-business 

My new YouTube channel: https://www.youtube.com/channel/UCKt2q_xi_I3sAYfVC8cH0FQ 

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It’s a well-intentioned proposal, buoyed on by increasing workplace stress. A report by NIOSH (National Institute for Occupational Safety) found that workplace stress is attributable to excessive workload, people issues, and work-life balance conflicts.

But the right to disconnect is a half-baked solution to a poorly diagnosed problem, one that could do more harm than good.

In this solo-sode, I explore why the right to disconnect is a bad idea, and what we should pursue instead. 

Show Notes:

1. Online course: https://bit.ly/timerichculture 
2. Article: https://www.thehrdirector.com/features/future-of-work/why-the-right-to-disconnect-is-a-bad-idea/ 

Our sponsor:

• ORGANIFI - get 20% off all products at https://organifi.com/futuresquared  
  
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We covered a lot of ground in this conversation, unpacking actionable and practical insights that you can apply to better navigate your emotional world.

Show Notes:

• Instagram Handle: instagram.com/missamychan / www.instagram.com/renewyourheart
• LinkedIn URL: https://www.linkedin.com/in/missamychan/
• Twitter Handle: twitter.com/missamychan
• Facebook: facebook.com/renewyourheart
• Book URL: https://amzn.to/3gJOnJi

Our Sponsor:

ORGANIFI: www.organifi.com/futuresquared

Get 20% OFF ALL PRODUCTS

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TIME Magazine has named Lindstrom one of the "World's 100 Most Influential People," and for five years running, Thinkers50, has selected Lindstrom to be among the world's top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar's Head, Beverly Hills Hotels, Pepsi, Nestle and Google.

Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as "one of the five best marketing books ever published," and his book Small Data as "revolutionary," and TIME called his book Buyology "a breakthrough in branding."

Lindstrom's much anticipated new book, The Ministry Of Common Sense is all about eliminating bureaucratic red tape, bad excuses, and corporate bullshit - just the kind of thing I love to talk about here on Future Squared.

Show Notes:

Get the book: https://amzn.to/3pKQotM

Website: Martinlindstrom.com

---

Join me on Clubhouse: @steveglaveski 

www.nofilter.media 

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

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We discussed what brought him to depression, changes he made to restore balance in life, and web unpacked advice for executives and entrepreneurs struggling with their own mental health.

Show Notes:

Twitter: @bfeld

The Foundry Group: thefoundry.group 

Download ebook: steveglaveski.com/downloads

---

www.nofilter.media  

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski 

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
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As two people who have walked similar paths and though extensively about the nature of work, this was a really fun conversation. We unpacked why so many people are actively disengaged at work, the role of purpose in our lives, the tendency to derive too much identity from our work at the expense of other pursuits, the role of autonomy and short feedback loops when it comes to motivation, the remote work reset button, universal basic income, biological predispositions, and a whole bunch more, so strap yourself in for my conversation with Jonas Altman.

Show notes:

• Shapers: https://amzn.to/39UVfSg
• Web: jonasaltman.com
• The book: shapers.life
• IG: @shapers.life
• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
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Robert Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law and Mastery.

His highly anticipated sixth book, The Laws of Human Nature, explores people's drives and motivations, even when they are unconscious of them themselves. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far.

Having read hundreds of business books myself, perhaps the books that have had the most profound positive impact on how I show up each day and how I conduct myself are books on psychology, behavioural economics, neuroscience and biological evolution. Books that ultimately helped me to understand myself and understand others. As such, I was really excited to read the Laws of Nature and speak with Greene about what is such a fundamental topic.

In addition to having a strong following within the business world and a deep following in Washington, DC, Greene's books are hailed by everyone from war historians to the biggest musicians in the industry (including Jay-Z and 50 Cent).

Expect to learn a ton from this conversation, but in particular, three key take-aways:

1) How having an estimated 80 jobs before becoming an author shaped Greene’s world view and made him a better and more creative writer

2) Why it is our moments of frustration where we often seek out life-changing answers

3) How Greene seeks the path of what is ‘most right’ by looking at questions from multiple angles and contemplating many alternatives

This just scratches the surface of the many enlightening things we discussed - just peek at the topics discussed in the show notes to get a feel for everything discussed - so with that, it gives me much pleasure to present you with one of the most pre-eminent authors of our time, the one and only, Robert Greene.

Topics Discussed:

-      How having an estimated 80 jobs before becoming an author shaped Greene’s world view and made him a better and more creative writer

-      Greene’s take on ‘strong opinions, loosely held’

-      Why books on human behaviour can make you a better entrepreneur than business books

-      What The Laws of Human Nature offers that other books don’t

-      Greene’s approach to writing books like the 48 Laws of Power and Mastery

-      How Greene aims to avoid the narrative fallacy

-      Why one should look for their ‘higher purpose’ in life

-      The peril of false purposes

-      Why it is our moments of frustration where we often seek out life-changing answers

-      Imposter syndrome

-      Avoiding the ‘counterfeit yes’ in sales

-      Napoleon and controlled chaos

-      How to become like Marcus Aurelius or Queen Elizabeth I, a leader who people want to follow

-      Pericles and emotional regulation

-      How Greene seeks the path of ‘most right’ by looking at questions from all angles

-      Why activism is often just a fast-track to moral righteousness, sans actually being morally righteous

-      Why people wear masks and why it’s their shadows that reveal their true selves

-      How to infer what people’s true character, or shadow, is through body language

-      How social media can bring out the worst in us and the rise of tech addiction

-      Keeping toxic people out of your life or not succumbing to their games

-      How to persuade by first confirming people’s self-opinion

-      How to persuade by allaying someone’s insecurities

-      The irrationality of human beings and why we should increase our reaction time

-      Greene’s meditation practice and how it has impacted his life and work

Show Notes:

1.    The Blog of Robert Greene: www.powerseductionandwar.com

2.    Twitter: @RobertGreene

3.    Greene’s Books: https://www.amazon.com/Robert-Greene/e/B001IGV3IS

4.    The Laws of Human Nature Book: https://www.amazon.com/Laws-Human-Nature-Robert-Greene/dp/0525428143 

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
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19th Century German author and literary critic, Heinrich Heine, spoke these words, and they were more than just a well sounding maxim. Totalitarian regimes thrive wherever ideas contrary to their own are suppressed. They thrive when books are burned. 

Harvard literary professor Duncan White echoed these sentiments, penning a piece for the New York Times called The Authoritarian’s Worst Fear? A Book. He referenced authoritarian regimes around the world - those of China, Hungary, Brazil, the Philippines, North Korea - and their attempts to curb the internet and censor books. White critiqued the United States’ diminishing role in standing up against the erasure of intellectual freedom abroad. 

He wrote that “wherever authoritarian regimes are growing in strength, literature that expresses any kind of political opposition is under a unique, renewed threat”.

However, he need not look to distant shores for examples of this. North America is facing its own form of authoritarianism and attacks on freedom of expression. 

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Find Future Squared at nofilter.media/futuresquared

Written and narrated by Steve Glaveski: steveglaveski.com

Twitter: @steveglaveski

IG: @thesteveglaveski

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Izhar was one of the first in the business sector to utilise the power of social media and his flagship product OxyShred has been hailed as the world’s number 1 thermogenic fat burner. Whilst being family focused with two young girls of his own, Izhar continues to develop EHPlabs through the ongoing creation of scientifically backed, high quality products.

This was a fascinating conversation, and touched on:

• Izhar’s upbringing and his family’s troubles in Fiji
• Cultivating a mindset that helped him overcome sub-optimal grades to finish top of his class
• Burning out on 16 hour days at a law firm
• And how this led him to establish a company that today has an enterprise valuation of almost a billion dollars

 We discussed this and a whole lot more, so strap yourself in for my conversation with Izhar Basha.

Show Notes:

Web: www.ehplabs.com

IG: @izharbasha

IG: @ehplabs

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www.nofilter.media 

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

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Listen to Future Squared wherever you find your podcasts, or find us online at www.nofilter.media/futuresquared

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A year later, in 2015, David proceeded to invest half of his net worth into the acquisition of Bladnoch Distillery, a 200 year old whisky distillery in the Scottish lowlands that was in administration; destitute and downtrodden, having not produced any Scotch Whisky for almost a decade.

David saw an opportunity to bring life back, not only to the distillery, but to the people of Bladnoch; after the purchase, he returned jobs to everyone who had lost them and was dedicated to restoring value to the community's history and heritage, empowering them for a successful future.

This was a fascinating conversation that unpacked some of David’s business philosophies.

We unpacked:

1 - why your business doesn’t necessarily need a unique value proposition to be successful

2 - why David decided to pour all of his money into Bladnoch and a non-for-profit foundation, instead of sailing into the sunset

3 - how David regulates stress

4 - what it takes to build a successful FMCG business

We covered this, and more, so strap yourself in for my conversation with David Prior.

Show Notes:

1. Bladnoch.com
2. Priorfoundation.org 
3. https://www.facebook.com/bladnochwhisky/
4. https://www.instagram.com/bladnochwhisky/
5. https://www.youtube.com/channel/UCVqyvNS5DZQG-3m8ZcBVeVA
6. https://www.linkedin.com/company/bladnoch-distillery/
7. https://twitter.com/bladnochwhisky

---

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Sponsored By:

Future Squared listeners can get 20% off and free shipping on all Manscaped products at MANSCAPED.COM, with code FUTURESQUARED. That’s 20% off at MANSCAPED.COM with code, FUTURESQUARED.

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His latest book is The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and it explores the numerous idea pathogens permeating today’s social landscape, such as, but not limited to post-modernism.

We covered lots of ground in this rapid fire 30-minute conversation with Saad, including:

• How dangerous fringe ideas are permeating the mainstream
• The problem with Diversity and Inclusion programs
• Social media censorship and free speech absolutism
• Fake news
• Social justice politics at Google and Spotify
• Falsification theory
• The tyranny of the minority
• How the silent majority can stand up
• And, why rapper 50 Cent is, apparently, no longer black

This was a very important discussion about ideas that hold truth firmly in their crosshairs, and can have devastating consequences on how we work and live if kept unchecked. We can either bury our heads in the sand, or, we can listen, learn, and act, so with that I bring you the one and only, Gad Saad.

Show Notes:

• The Parasitic Mind: How Infectious Ideas Are Killing Common Sense: https://amzn.to/3ovHsbl
• Website: com
• The Saad Truth on YouTube: https://www.youtube.com/channel/UCLH7qUqM0PLieCVaHA7RegA
• Twitter: @GadSaad

Previous books:

• The Consuming Instinct https://amzn.to/37QzGTL 
• The Evolutionary Biases of Consumption https://amzn.to/31M9WUm 

Sponsored By:

Future Squared listeners can get 20% off and free shipping on all Manscaped products at MANSCAPED.COM, with code FUTURESQUARED. That’s 20% off at MANSCAPED.COM with code, FUTURESQUARED.

----------------------------------------------------------------

www.nofilter.media 

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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You can subscribe to more SOWH insights at strongopinions.weaklyheld.substack.com

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This was a fascinating conversation that unpacked Dan’s journey to WeMoney, but also the psychological vulnerabilities that predispose us to making bad financial decisions, and actionable ways we can circumvent them.

So with that, I bring you the one and only, Dan Jovevski.

Show Notes:

• WeMoney: wemoney.com.au
• Dan Jovevski: https://www.linkedin.com/in/danieljovevski/
• Ray Dalio’s Principles: https://amzn.to/379XiSG
• Clay Christensen’s How Will You Measure Your Life: https://amzn.to/350QXX6
• Dan Kahneman’s Thinking Fast and Slow: https://amzn.to/37bIS4I

Sponsored By:

Future Squared listeners can get 20% off and free shipping on all Manscaped products at MANSCAPED.COM, with code FUTURESQUARED. That’s 20% off at MANSCAPED.COM with code, FUTURESQUARED.

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www.nofilter.media 

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
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We unpack myriad actionable ways you can get more done in less time to free yourself up to lead your best life. 

Find Boost Your Biology wherever you listen to podcasts, or find it online at www.nofilter.media/boostyourbiology

Show Notes:

Get the book: www.timerichbook.com

Lucas Aoun on IG: @ergogenic_health

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My fifth book, Time Rich: Do Your Best Work, Live Your Best Life, is now available.

The book was originally slated for release in May, but with all of the uncertainty surrounding coronavirus at the time, my publisher (Wiley) and I decided to push it back to October, thinking that the world would have returned to some semblance of normality by then. 

While that isn’t exactly the case, the book is perhaps more relevant now than ever, with people spending, on average, 11 hours a day staring at screens since remote work became more than just a fringe startup and freelancer movement, and a reality for almost everybody employed in a white collar profession.

As Roman statesman and philosopher Seneca put it almost two millennia ago, “people are frugal with their money but not with their time”, but unlike money, time cannot be earned back once we’ve spent it and it is by virtue of the shortness of life, the most precious commodity we have.

Time Rich builds upon the foundation laid by my Harvard Business Review article, The Case For the 6-Hour Workday, and provides actionable insights for not only the lone worker, but teams and leaders at large organizations.

It’s about reorganizing how we work - something we’ve never truly learned how to do - in order to not just be more productive and more innovative, but free up time to lead our best lives.

The book has been endorsed by a number of thought leaders, including Adam Grant, Nir Eyal and Whitney Johnson.

Adam Grant (bestselling author of Originals and Give and Take) was kind enough to say that “Steve Glaveski understands something that few leaders have figured out: it’s possible to do less and get more done. This book offers a blueprint for working smarter.”

Nir Eyal (bestselling author of Hooked and Indistractable) put it simply; “Steve Glaveski offers countless ways to get more out of each day”.

If you’re looking to get more out of your days - whether that be at work or in your personal life - then I am sure that a modest investment in this book will repay itself in orders of magnitude. 

And if you’re not convinced, below you’ll find ten quick tips which scratch the surface of what you will find in Time Rich.

How You Can Support the Book

Buy the book: Of course, the best way to support the book is to pick up a copy. You can do so here.

Bulk buy: If you work for a company and think that your organization might benefit from learning how to be smarter with its time, then I am offering bulk buy deals, which also include a remote keynote talk. You can learn more about that here. This might be of interest to your human resources team. 

Leave a review: And if you’ve read and enjoy the book, I would really appreciate it if you took a minute or two to leave a review on Amazon, Goodreads, Booktopia or your platform of choice. 

Share it on social: If you’d otherwise like to support me and the book, you can share it to socials with the following pre-populated share links, or forward this email to some colleagues or friends: Twitter | Facebook | Linkedin

Thank you so much for your support - without an audience of people coming back to read my articles and listen to my podcast, this book would simply not have happened.

Thank You!

Steve Glaveski

---

Show Notes:

- Get the book: www.timerichbook.com

- Bulk buys: www.timerichbook.com/bulk-buy

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

This is a recording of an article I wrote on the topic which you can find at https://www.nofilter.media/posts/spotifys-censorship-moment-joe-rogan-podcasts-and-politics

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Massimo Pigliucci is a Professor of Philosophy at the City University of New York. His research is concerned with philosophy of science, the relationship between science and philosophy, and the nature of pseudoscience.

He received a Doctorate in Genetics from the University of Ferrara in Italy, a PhD in Botany from the University of Connecticut, and a PhD in Philosophy from the University of Tennessee. He has published over a hundred technical papers and several books. 

Prof. Pigliucci has been awarded the prestigious Dobzhansky Prize from the Society for the Study of Evolution. He has been elected fellow of the American Association for the Advancement of Science "for fundamental studies of genotype by environmental interactions and for public defense of evolutionary biology from pseudoscientific attack."

In the areas of outreach and critical thinking, Prof. Pigliucci has published in national magazines such as Skeptic, Skeptical Inquirer, Philosophy Now, and The Philosopher's Magazine, among others. He has also been elected as a Consultant for the Committee for Skeptical Inquiry. 

Pigliucci penned the wildly successful "Rationally Speaking" blog and podcast (rationallyspeaking.org) and maintains a blog - the namesake of his latest book -  called How to be a Stoic.

Towards the end of the show we started chatting about genetically modified and AI augmented humanity which will form the basis of another chat with Massimo in the future, but for now, please enjoy my conversation on Stoicism and how it can help you in your personal and professional life with the one, the only...Massimo Pigliucci.

Topics Discussed:

• The intersection of philosophy and science
• Seneca, Epictetus and Marcus Aurelius
• How Stoicism can help us lead better professional and personal lives
• Stoicism in the workplace
• Does being Stoic make you emotionless?
• Silicon Valley’s Stoicism movement
• Living a life of virtue
• The decoupling of consciousness and intelligence
• Are human feelings just algorithms

Show Notes:

1. Twitter: twitter.com/mpigliucci
2. Rationally Speaking blog: rationallyspeaking.blogspot.com
3. How to be a Stoic blog: howtobeastoic.wordpress.com
4. Footnotes to Plato blog: www.platofootnotes.org

Get Massimo's books:

• How To Be A Stoic: Ancient Wisdom for Modern Living - https://amzn.to/2MvYuC4

• Nonsense on Stilts: How to Tell Science from Bunk - https://amzn.to/2x9zkV1

• Philosophy of Pseudoscience: Reconsidering the Demarcation Problem - https://amzn.to/2paA4oh

• Science Unlimited?: The Challenges of Scientism - https://amzn.to/2pbCGTa

• The Nature of Philosophy: How Philosophy Makes Progress and Why It Matters - https://amzn.to/2xccdJy

• Evolution, the Extended Synthesis (The MIT Press) - https://amzn.to/2pcD0Rs

• Tales of the Rational: Skeptical Essays About Nature and Science - https://amzn.to/2pcDze2

• Answers for Aristotle: How Science and Philosophy Can Lead Us to A More Meaningful Life - https://amzn.to/2phtOeN

• Phenotypic Integration: Studying the Ecology and Evolution of Complex Phenotypes - https://amzn.to/2xe2vGm

• Making Sense of Evolution: The Conceptual Foundations of Evolutionary Biology - https://amzn.to/2MCofka

---

Follow me on Instagram: @thesteveglaveski

Like us? ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. ‍

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io

‍Future Squared is part of the NoFilter Media network. Find NoFilter online at www.nofilter.media

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

His account of his rise from a self-described below-average student, to becoming a poster boy for the ambitious, successful young entrepreneur, to nearly destroying himself in the process is the subject of his book, A Practical Way to Get Rich . . . and Die Trying.

Roa's twenty-year-long journey from being dead-broke to wealth he never imagined is an absurd and often comical story of talent, luck, risk, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption.

We covered lots of ground in this conversation, including:

• How Roa went from a six-figure debt to multi-millionaire before the age of 30
• The toxic lifestyle he led while building his company, AKTA
• The psychotic breakdown he experienced, which forced him to sell his company
• And the lessons learned along the way about business and life

Listeners of this show will know that I am an advocate for balance, and Roa’s tale serves as a cautionary one that I hope entrepreneurs listening to this will learn from.

With that, I bring you the one and only, John Roa.

Show Notes:

• Get the book: https://amzn.to/3572aa6
• Twitter: @johnroa
• Instagram: @johnroa
• Web: roa.com

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

If you like Business Wars, and like music, then you'll love Battle of the Bands...at least, I hope you will.

Check it out wherever you find your podcasts, or visit www.nofilter.media/battle

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Show notes:

Crowdfunding campaign: equitise.com

Parpera: parpera.com

Contact Daniel: daniel@parpera.com

Future Squared: www.nofilter.media/futuresquared

Listen to Future Squared on Spotify, Apple Podcasts, Google Podcasts, TuneIn, IHeartRadio, Stitcher or wherever you get your podcasts.

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

He heads up the Insights team, and recently published an in-depth report on The Low Touch economy, and what organizations can do to adapt to the new normal.

In this conversation, we unpack:

• How to identify quick wins to weather the storm
• How to identify longer term business model shifts
• And what we should really be bracing ourselves for, insofar as business recovery is concerned

With that, please welcome Nick De Mey.

Show Notes:

1. Low Touch Economy report: www.lowtoucheconomy.com
2. Nick De Mey on LinkedIn: https://www.linkedin.com/in/nickdemey/?originalSubdomain=be

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski 

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

She is a regular contributing writer for The New Yorker, and has written for the Atlantic, the New York Times, Slate, the New Republic, the Paris Review, the Wall Street Journal, Salon, the Boston Globe, the Scientific American, WIRED, and Smithsonian, among many other publications.

Her writing has won numerous awards, including the 2019 Excellence in Science Journalism Award from the Society of Personality and Social Psychology.

While researching The Biggest Bluff, Maria became an international poker champion and the winner of over $300,000 in tournament earnings.

This was a fascinating conversation, unpacking Maria’s rise from somebody who didn’t know the basics of poker to national poker champion, and what she learned along the way about not only poker but life more broadly.

We unpack lots in this conversation, including:

1 - the role of chance and skill in life

2 - the learning process Maria followed to go from zero to hero on the poker circuit in under a year

3 - the benefit of tackling problems or pursuits with a different perspective and tool-set

Topics Discussed:

• How a run of bad luck inspired the book
• John von Neumann’s Theory of Game and Economic Behaviour
• Parallels between poker and life
• Stoicism
• Chance v skill
• Working with poker legend, Erik Seidel
• Bringing a unique toolset to poker
• What Maria’s grandmother thought about her becoming a poker player
• Maria’s first roll of the dice
• What she learned to go from zero to hero
• How Maria learns
• The value of a beginner’s mind, and “I don’t know”
• High leverage meta-skills for life and poker
• Dealing with the sudden spotlight and magazine covers
• What Maria learned about herself from playing poker
• The role of deliberate practice
• Following your passions
• The ludic fallacy
• The value of fiction

Show Notes:

Twitter: @mkonnikova

Instagram: @grlnamedmaria

Web: mariakonnikova.com

Get the book: https://amzn.to/2V7ML3V

NOFilter Media: www.nofilter.media

K-Startup Grand Challenge: https://www.k-startupgc.org/

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: twitter.com/steveglaveski

Instagram: instagram.com/@thesteveglaveski

Future Squared: futuresquared.xyz

Steve Glaveski: steveglaveski.com

Medium: medium.com/@steveglaveski

Steve's book: employeetoentrepreneur.io

NEW Facebook group:facebook.com/groups/futuresquared/

Watch on YouTube: bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

He is a Red Bull athlete, has won three Oakley Big Wave Awards, and has featured in several documentaries, including Fighting Fear, alongside UFC fighter Richie Vaculik, and the forthcoming On The Other Side of Fear.

While surfing in Tasmania, fifteen feet in front of a cliff in cold, shark infested waters, Mark hit a reef and instantly blacked out. Neck braced and hospital-ridden, he didn’t know if he could ever surf again.

We unpacked a whole lot in this 80 minute conversation, including:

1. Mark’s childhood in the Sydney beachside suburb of Maroubra
2. What makes a big wave surfer
3. Near death experiences
4. Recovering from a life and career-threatening injury
5. Cultivating discipline and resilience in the surf and in life

You can also check out the video version of this podcast, complete with surf footage Mark and I refer to, at the new Future Squared YouTube channel.

With that, I bring you the one and only, Mark Mathews.

Topics Discussed:

1. Childhood
2. Where the motivation to surf big waves came from
3. Affiliation with the Bra Boys
4. What it’s like to ride and wipe out on a big wave
5. Becoming a professional surfer
6. Near death experiences
7. The psychology of flow
8. Goal-setting and feedback loops
9. Getting back on the board after a near death experience
10. Cultivating mental resilience
11. Suffering a life and career threatening injury
12. Mental and physical rehabilitation, and what Mark learned during this time
13. An attitude of gratitude
14. The Other Side Of Fear documentary
15.  Surfing at Jaws, Cyclops, and Shipstern’s Bluff

Show Notes:

IG: @markmathewssurf

W: www.markmathews.com

LI: www.linkedin.com/in/mathewsmark

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

While she doesn’t come to the show with the same kinds of credentials or pedigree that many of my former guests do, she comes to the show with something many don’t have, almost three-quarters of a century of life experience, and a unique story to tell.

We unpacked:

• Early life in socialist Yugoslavia
• Being raised by deaf parents
• Leaving her family behind to start a new life in Australia
• Being a non-English speaking migrant in Australia in the 1970s
• Losing a child
• Developing resilience

...and so much more.

I learned so much in this conversation, and I hope you take something out of it too.

So with that, I bring you a conversation with my one and only...literally...Miljana Glaveska.

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching

GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

From his immersion into the world of biohacking, nutrition, herbalism, naturopathic medicine, spirituality and more Stefan approaches health and optimisation from many angles.

This was a wide-reaching conversation on all things detox, unpacking:

• What is detox, really?
• The body’s natural detoxification system
• How we can augment this system
• Detox fads: are they fact or fiction
• Detoxing protocols: what you can do to rid your body of harmful toxins

We unpacked this and so much more...so strap yourself in for a detoxifying conversation with Stefan Filippo.

Topics Discussed:

1. Stefan’s origin story
2. The definition of detox
3. Phase 1 and 2 detox
4. What are toxins?
5. The body’s detox system
6. Augmenting the system
7. Fact and fiction: Detox trends
8. Fasting
9. Sleep
10. Plants
11. Nervous system detox
12. Mindfulness and meditation
13. Cold showers
14. Ketone binding
15. Being less wrong
16. Conflicts of interest in medicine

Show notes:

1. www.stefanfillipohealth.com.au
2. IG: @stefanfillipohealth

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Tony’s story, however, really starts when he dropped out of college to travel the world for three years  - what he now credits to being his version of a degree.

It paved the way to founding several businesses across different domains, one of which was sold to a listed company, before several strokes of serendipity led Tony to found Booktopia in 2004.

We unpacked numerous topics in this conversation, including:

• How to build great teams
• Why you should just start, instead of waiting for a great idea
• The value of a positive and empowering outlook

...and so much more that Tony credits with the success of Booktopia.

This is a must listen for anybody  trying to build anything great and enduring, so without further ado, I bring you the one and only, Tony Nash.

Note: We’ll have Tony back on the show in the near future to talk going from zero to $170M in part 2 of the conversation, with all of the struggles and challenges overcome along the way.

---

Topics Discussed:

• Playing ZORK
• Dropping out of college
• Lessons learned traveling the world for three years in his 20s
• Recruitment and people
• How to attract and retain great talent
• What Tony looks for in new hires
• Questions to ask when hiring
• Why Tony set up his own firm instead of working for someone else
• How an SEO company evolved into Booktopia
• Building company culture
• Starting Booktopia as a side hustle on $10 a day
• Not raising capital
• Thriving through disruption to the book landscape
• Tony’s most impactful books read

Show Notes:

Booktopia.com.au

We are the only company to make the AFR/BRW Fast 100 for 8 years from 2009 to 2017. We are ranked in the Power Retail Top 100 websites.

From 2013 to 2018 Booktopia was a finalist across multiple categories for the Online Retailer Industry Awards and won Best Online Store in 2018.

We are proudly 100% Australian owned and love what we are achieving here. I started Booktopia in February 2004 on a budget of $10/day as a side project. All of this has been accomplished with no external investment. We simply sold more books and reinvested the proceeds.

I have been in business with my brother, sister & brother-in-law for the past 21 years.

Booktopia has 13,000 sqm of office and warehouse and it is our stock holding of 150,000 titles and ability to ship books immediately that is proving to separate us from any local competitors.

We also have a flat fee of $6.95 per order for as many books as you want.

Our philanthropic program has donated $750K of books & cash to literacy based projects, writers' festivals & readers' conferences including indigenous literacy programs.

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

Alex believes that negotiation is for everyone. She is a world-renowned negotiation trainer for groups and individuals from all over the world—including the United Nations, Fortune 100 companies, the U.S. government, foreign governments, not-for-profit organizations, universities and private law firms. Through the Mediation Clinic at Columbia Law School, Alex and her students provide free conflict resolution services and training to many people and organizations who otherwise would not be able to afford it.

Negotiation is more important now than ever, as entrepreneurs and business executives scramble to renegotiate contracts amidst the uncertainty we find ourselves navigating thanks to COVID-19.

We unpacked:

• Why negotiation starts with defining first what we want
• How to prime yourself to successfully navigate any situation
• Key questions to ask to get closer to the deal

...and a whole lot more, so strap yourself in for my conversation with the one and only, Alexandra Carter.

Topics Discussed:

• Working through adversity during COVID-19
• How Alex got into negotiation
• The definition of negotiation
• How negotiation has changed since the 20th Century
• Positive sum v zero sum
• Why ‘what?’ is better than ‘why?’
• The power of questions
• Questions to ask yourself before a negotiation (the mirror)
• Questions to ask others during a negotiation (the window)
• Dealing with feelings
• The two big hidden emotions
• Why we need emotion to make decisions
• How to overcome objections and concerns

Show Notes:

Web: Alexcarterasks.com

Twitter: @alexbcarter

Web: alexcarterasks.com

Get the book: https://amzn.to/2AFBtME 

IG: @alexandrabcarter

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

Hosted on Acast. See acast.com/privacy for more information.

She’s the author of three books, including the newly published Friendship: The Evolution, Biology and Extraordinary Power of Life’s Fundamental Bond, which demonstrates how friendship goes deeper than our emotional responses, and affects us on a cellular level.

We explored  the psychology of friendship, and in particular looked at:

• What makes a good friend
• Whether digital friendships and Zoom calls are a substitute for the real thing
• Why loneliness can kill and how friendship makes us healthier people
• How to toe the delicate line between parent and friend
• Friendship at work, and how it can help us to cultivate trust and support innovation

We unpacked that, and more, in this fascinating conversation with today’s guest, Lydia Denworth.

Topics Discussed:

• Definition of friendship
• Foundations of a strong friendship
• Evolutionary foundations
• Physiological impacts
• Loneliness
• Digital friendship
• Neuroscience of friendship
• Friendship in lockdown
• Circles of friendship
• Benefits of friendship
• Trust and group cooperation
• Friendship across gender lines
• Meaningful work and meaningful relationships
• Loneliness in the workplace
• The good life

Show Notes:

Twitter: @lydiadenworth

Web: lydiadenworth.com

Get the book:  https://amzn.to/2yDpSxe

---

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.

I’ll also be running a 2-hour webinar on remote work and productivity in early July, based on the popularity of my five levels of remote work article, which you can learn more about at bit.ly/fivelevelswebinar

And to today’s episode.

Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models.

Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

He returned to the podcast to talk about what leaders can do to build truly invincible companies and weather storms that are a result of technological and social change, financial market shocks and of course, viruses.

We explored:

1 - what defines an invincible company

2 - how companies can balance a portfolio between exploration of new business models and exploitation of existing ones

3 - what companies like Amazon, IKEA and Logitech have done to play the long game and stay relevant

4 - and finally, how one such invincible company profiled in the book, Airbnb, might weather the storm of COVID-19

With that, I bring you the one and only, Alex Osterwalder.

Topics Discussed:

• Lockdown in Switzerland
• Alex’s new book
• What is an invincible company
• The wakeup call we needed?
• Cashflow runway and business model reinvention
• Case studies and success stories
• Tools for managing innovation
• Leading indicators v trailing indicators
• Hilti
• Bosch
• Culture lags systems
• The optimism bias and the narrative fallacy
• Transcending boundaries
• Explore v exploit portfolios
• When to kill a project
• Why entrepreneurs are more risk averse than the general public
• Why market validation isn’t a conclusive test, but an indicative one
• The ‘science vs art’ of innovation and entrepreneurship
• How to use patterns to shift from outdated business models
• Questions to ask when assessing business opportunities
• How to play the long game amidst ROI uncertainty
• Metered funding
• Innovation Project Scorecard
• Placing many bets, and how
• Testing business ideas
• The culture map
• Values alignement and intrinsic motivation
• Delegations of authority
• Airbnb in crisis mode and why they’ll come out of it

Show Notes:

Online courses: www.collectivecampus.io/online

Remote work webinar: http://bit.ly/fivelevelswebinar

Strategyzer: Strategyzer.com

The Invincible Company: https://amzn.to/2Lg2tEM

Testing Business Ideas: https://amzn.to/2YLSpLo

Twitter: @alexosterwalder

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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