Costco, Membership Models & the Future of Connected Commerce

In this special episode, Viv Craske and Colin Lewis are joined by Mark Williamson (AVP Retail Media at Costco) to unpack how one of the world’s most disciplined retailers is approaching retail media – without compromising its core business model.

From Costco’s iconic $1.50 hotdog to its membership-first philosophy, this episode explores how retail media can drive growth while staying true to brand principles. The conversation dives deep into sales velocity, data strategy, and Costco’s partnership with Symbiosis (now part of DoorDash) to enable a new kind of connected commerce search.

Key Topics Covered:

The Costco Model Explained

• Membership-first business model
• Low-margin, high-efficiency strategy focused on delivering value
• Ecosystem approach: retail + services
• The $1.50 hotdog as a symbol of customer commitment

Retail Media, the Costco Way

• Retail media must serve member value first, not just ad revenue
• Built on strict guardrails and principles, not “quick wins”
• Transparency & data governance
• Privacy-first measurement
• Saying “no” to misaligned revenue opportunities is a strategic advantage

Sales Velocity > Vanity Metrics

• Core metric: sales per warehouse per week
• Retail media’s job = increase product movement, not just impressions
• Faster sales = better operations + stronger membership renewal
• Keeps retail media aligned with merchant priorities

Connected Commerce & Symbiosis

• Partnership enables performance-driven shopping ads
• Extends reach beyond Costco’s owned channels (search, social, etc.)
• Connects upstream signals → downstream conversions

The Big Idea: Connected Commerce Search

• Meet customers wherever they search (Google, social, LLMs, etc.)
• Identify intent
• Personalize experiences
• Drive conversion back to Costco

The Power of Saying No

• No to non-endemic advertising (if it doesn’t serve members)
• No to short-term monetization that breaks trust
• “Costco will survive without retail media—so it must add real value”

Bonus Discussion: Opportunities Beyond Costco

• Membership + retail media = powerful combo (Amazon, Walmart)
• Untapped UK opportunities:
• B&M (high traffic, strong app usage)
• Holland & Barrett (health data + personalisation potential)

Grace & Co | Retail Media Experts

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In this special news update, Viv and Colin – alongside Grace & Co's new AI expert Rob Isaacs – unpack what really happened, whether OpenAI misjudged the complexity of e-commerce, and what it means for retailers, AI search, and the future of retail media.

Key Topics Covered:

• OpenAI’s withdrawal from instant checkout
• Why scaling across retailers is harder than expected
• The reality vs hype of “agentic shopping”
• Consumer behaviour: search vs full-funnel AI commerce
• Advertising strategies across AI platforms (OpenAI vs Perplexity vs Anthropic)
• What retail media networks should do next

“They tried to conquer e-commerce in six months – something that took Google years.”

“AI reinforces expertise – it doesn’t replace it.”

“You have the products, you have the customers. That’s not going away.”

“Everything loops back to closed-loop attribution.”

Stay tuned for more episodes of Retail Media Therapy, where we unpack the biggest shifts in commerce, media, and AI.

Grace & Co | Retail Media Experts

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Key Topics in This Episode:

AI platforms are reconsidering advertising

AI search platforms are taking different approaches to monetisation.

Perplexity is stepping back from ads to protect user trust, while Google is experimenting with ads inside AI search results. At the same time, Criteo has announced the ability to run performance advertising within ChatGPT, signalling that retail media could become an early monetisation layer for AI interfaces. Criteo’s integration with ChatGPT and tests by Target’s Roundel suggest retailers and ad tech platforms are moving quickly to connect retail media demand with AI environments.

Argos launches a marketplace with Mirakl

Argos, owned by Sainsbury’s, has selected Mirakl to power its new marketplace.

Marketplaces allow retailers to expand product assortment rapidly, attract long-tail sellers, and layer retail media monetisation on top. Mirakl’s growing ecosystem - including marketplace tools, advertising capabilities and AI integrations - is helping retailers accelerate this strategy.

Wickes launches a DIY retail media network

UK home improvement retailer Wickes has launched its own retail media network, joining the growing list of non-grocery retailers monetising their audiences.

DIY retail media comes with unique challenges:

• Longer shopper journeys
• Lower purchase frequency
• Greater need for education and content
• A mix of B2C and trade customers

This means awareness, inspiration and video content may play a bigger role than pure conversion advertising.

Key Takeaways

• AI platforms are still experimenting with how advertising fits into AI search experiences

• Retail media players are already moving into AI environments

• Marketplaces remain a powerful engine for retail media growth

• DIY and home improvement retail media networks require a different strategy from grocery or FMCG

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Open Letters, Big vs Small Networks & The In-Housing Dilemma

Welcome back to the couch. In this episode of Retail Media Therapy, Viv and Colin tackle three topics that are dominating boardrooms, conference stages and LinkedIn threads:

1. The measurement obsession in retail media
2. Whether size really matters for retail media networks
3. The rise of in-housing – and what it means for brands

Expect metaphors. Mild football confusion. And a lifetime supply of Berocca at stake.

🧨 Topic 1: An Open Letter to Bayer on Measurement

After comments from Bayer’s retail media lead suggesting retail media must improve measurement before budgets increase further, Viv responds with an open letter.

The central question:

Why are we holding retail media networks to a higher measurement standard than the rest of advertising ever faced?

Key discussion points:

• Retail media now commands 25% of some brand media budgets
• Calls for “holistic measurement” and cross-retailer comparisons
• The industry's obsession with incrementality
• Whether measurement is genuinely the blocker - or just the latest conference cliché

Colin’s take?

No TV network in history was ever asked for perfect incrementality modelling before getting a budget.

Viv’s take?

We’ve confused efficiency with effectiveness.

And yes, there may be aspirin involved.

📏 Topic 2: Does Size Matter in Retail Media?

Two case studies spark the debate:

• A UK Co-Op retail media network launching with ~500 stores and 1 million members
• Australia Post launching a network with limited rollout
• 
  

So how big is “big enough”?

Is scale essential?

Or is audience quality and retailer relationship what really matters?

Key considerations:

• CPM economics at smaller scale
• Regional strength vs national reach
• Specialist audiences vs mass audiences
• The myth that “more networks” equals “too many networks”
• 
  

Conclusion?

Size doesn’t automatically determine value. Relevance does.

🏠 Topic 3: In-Housing – Retail Media’s Next Shift

In-housing is accelerating – particularly driven by retail media.

Why?

• Speed requirements
• Exponential growth in creative demand
• Cost pressure
• Need for commercial alignment
• AI enabling scale
• 
  

Colin shares examples including:

• P&G dynamically optimising sponsored products every 15 minutes
• Arla’s “The Barn” in-house model
• L’Oréal’s Retail team moving to 100% programmatic in-house
• 
  

But it’s not all upside.

Viv raises the key risks:

• Talent churn
• Cultural clash
• Creative stagnation
• Owning underperformance internally
• 
  

The likely answer?

Hybrid models. Keep strategic creativity external. Bring operational scale closer.

💡 Episode Takeaways

• Retail media measurement is improving – but the narrative is exaggerated.
• Smaller networks can still offer meaningful value.
• In-housing is accelerating – but managing talent and performance is complex.
• The future likely belongs to hybrid models.
• 
  

🛋️ Join the Conversation

Is measurement really retail media’s biggest problem?

How big is big enough?

Would you in-house retail media?

Lie down on the couch and let us know.

Grace & Co | Retail Media Experts

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This week on Retail Media Therapy, Viv Craske and Colin Lewis sit down with Adam Smith from Iceland Retail Media to unpack one of the most ambitious in-store retail media projects in the UK.

Iceland isn’t just refreshing its network - it’s rolling out up to 5,000 in-store screens across in under a year. And they’re not just adding screens - they’re transforming measurement.

What You’ll Learn

Resetting a Retail Media Network

• Iceland Retail Media relaunched in 2025 after restructuring its agency model.
• Screens have been part of the business for years - but this rollout takes them to an entirely new level.
• A fast-moving, privately owned business means rapid execution.

Why Screens? Why Now?

• Every major UK retailer is investing in in-store screens - the question is how well they measure.
• Iceland chose to double down on screens as a core channel of its retail media strategy.
• The rollout could become one of the largest non-London-centric in-store networks in the UK.

Clickstream for the Store

Adam describes the ambition as bringing “clickstream media to bricks and mortar.”

Key elements include:

• Real-time in-store impression measurement
• Dwell time tracking
• Viewable impression data
• Closed-loop attribution linking media exposure to EPOS sales

The goal? Prove that £1 spent in-store can outperform £1 spent elsewhere.

Privacy-First Measurement

Instead of cameras or facial recognition:

• Iceland is using millimetre-wave sensors
• Tracking is based on water-content scanning
• Each shopper is anonymised via temporary RFID tagging
• Fully GDPR compliant
• No personal identification or ongoing tracking

This approach delivers measurable impressions without compromising shopper trust.

Beyond Media: Operational Insights

The data doesn’t just power media measurement. It also enables:

• Live footfall tracking
• Customer flow mapping
• Hotspot identification
• Smarter merchandising decisions
• Better labour planning

Retail media becomes infrastructure - not just advertising.

The Mustard Case Study

A standout example with McCormick:

• AB test: stores with screens vs. without
• Non-promoted EDLP product
• 10% sales uplift
• Category share increase
• Clear link between impressions and sales

And this isn’t just a one-off - this level of reporting is now standard for Iceland suppliers.

The Operational Reality

Installing thousands of screens is no small task:

• Overnight installations in live retail environments
• Infrastructure challenges
• Store team coordination

Retail media isn’t just marketing - it’s operations.

Grace & Co | Retail Media Experts

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In this episode of Retail Media Therapy, Viv Craske and Colin Lewis dive into three of the hottest topics shaping retail media, marketing, and advertising right now.

First, they unpack the launch of ChatGPT advertising, questioning whether reported $60 CPMs are sustainable — or whether they’re a deliberate premium strategy driven by FOMO, brand signalling, and future valuation considerations.

Next, the conversation turns to Diageo’s retail media strategy, where the global drinks giant positions retail media networks as a full-funnel channel. From leveraging retailer first-party data to activating campaigns offsite via CTV and sponsorships, Diageo shows how retail media can connect brand building directly to purchase behaviour.

Finally, Viv and Colin explore the rise of AI-driven shopping traffic. With millions of referrals now flowing from AI tools to marketplaces, they debate whether this represents net-new demand or potential cannibalisation — and why RFM-based targeting could be the key to turning AI disruption into growth.

A must-listen for anyone working in retail media networks, marketing strategy, or digital advertising.

Grace & Co | Retail Media Experts

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In this continuation of the Show Me the Money special, Viv Craske and Colin Lewis tackle one of the toughest challenges facing brands today: extracting real value from retail media spend locked inside Joint Business Plans (JBPs).

From FMCG vs CPG debates to Beatles metaphors (John, Paul, George & Ringo = marketing, shopper, digital & ecommerce teams), the episode unpacks why retail media budgets are fragmented, hard to track, and often inefficient.

Viv and Colin explore how brands can regain control, align media spend to business objectives, and negotiate smarter retail media agreements that go beyond “promised spend” toward measurable impact.

This episode is a practical guide for brand, sales, and marketing leaders navigating the tension between commercial commitments and media effectiveness.

Key topics covered:

• Why JBPs are one of the hardest places to unlock retail media value
• The “four Beatles” problem: fragmented media budget ownership
• Why brands often don’t know who is spending what—and where
• The tension between commercial teams committing media and marketers needing flexibility
• A simple 3-part retail media budgeting framework:
• Goal-driven budgeting
• Spending effectively (incrementality & measurement)
• Being “always on”
• How brands can negotiate flexibility, transparency, and insights from retailers
• The rise of joint marketing agreements and retail media-specific JBPs
• Why marketing teams must be in the room - not just sales

Grace & Co | Retail Media Experts

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The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha.

It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and one will be against the motion – they have to make their point and trash their opposing fighter.

Our fighters are: 

Colin ‘The Crusher’ Lewis

Of Retail Media Therapy Podcast and consultant at Grace & Co

Claire ‘Whiplash’ Wyatt 

from The Trade Desk

Kiri ‘The Killer’ Masters 

Host of the Retail Media Breakfast Club

Sarah ‘The Mauler’ Marzano 

from EMarketer

Your judges are:

Steve Biddle from Zitcha

Mark Walkin from QSIC

And your host is:

Viv Craske 

host of the Retail Media Therapy Podcast and consultant at Grace & Co

Are you ready to do battle?

Round 1 - Colin vs Claire

USA Vs the rest of the world. The USA sucks at Retail Media

Round 2 - Sarah vs Kiri

Agentic commerce: friend or foe to retail media?

The Grand Final - TBC vs TBC

Apocalypse Now: is retail media doomed?

Join the rowdiest, most debauched and most brutally honest event at NRF, and see who wins the debates and survives the insults.

Grace & Co | Retail Media Experts

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In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals:

• The importance of mastering the basics

• Creating compelling sales presentations,

• The benefits of selling media packages to manage margins and simplify decision-making for clients.

The conversation also covers the critical role of sales team management, including motivation, tiering clients, and the crucial distinction between hunters and farmers in sales roles.

Stay tuned for the next episode, which will shift the focus to the buy side and the navigation of JBPs by CPGs and suppliers.

Grace & Co | Retail Media Experts

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In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:

Reflecting on 2025: Realities and Surprises

• Amazon DSP's integration of the connected TV world

• Criteo ads in Google 360.

• Slower-than-expected influx of brand budgets

• Consolidation in retail media

Predictions for 2026

Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future.

• The myth of a singular, comprehensive AI solution.

• AI's integration into agencies involves strategic application rather than mass replacement.

• Creativity in retail media campaigns.

• Will Google become a major player in retail media, via AI search?

Wild and Crazy Predictions

• Could Tesco purchase ITV?

• The unlikely but exciting prospect of an Amazon and Walmart merger

• Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards?

Grace & Co | Retail Media Experts

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In this special holiday episode, we ask the BIG questions:

• Who’s on Santa’s naughty list in Retail Media?

• What do you get the retail media network that has everything (hello Amazon and Walmart)

• Are Colin and Viv being fired?

Grace & Co | Retail Media Experts

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In this episode:

• Is Walmart really a retailer anymore and should your board stop thinking like a retailer?

• We deep dive into the huge value of in store screens and how each screen location needs to be considered differently to give suppliers the best opportunities.

• The latest from the Ascendant network event in London

Grace & Co | Retail Media Experts

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In this episode:

• The Incrementality Myth

• Winning With Media Agencies

The podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshadow broader brand objectives or practical decision-making. We then dives into how retail media networks can effectively work with agencies to unlock brand budgets, emphasizing the need for a clear USP, clean audience data, and a long-term engagement strategy.

Grace & Co | Retail Media Experts

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Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode:

• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?

• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is

• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one?

Grace & Co | Retail Media Experts

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This episode:

OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?

The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.

On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.

Grace & Co | Retail Media Experts

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Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google.

There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO, Hulu etc and why Amazon DSP is the No.1 place to buy TV now.

There's an interesting UK story of Snappy Shopper - first UK quick commerce platform fully integrated with Google Shopping, giving local convenience stores the same digital shelf space as the biggest online players.

And we talk about Google and Criteo, who have announced a new partnership allowing advertisers to buy Criteo powered sponsored products directly in Google's SA360 platform... and is this really a prelude to Google making an acquisition offer for Criteo.

Grace & Co | Retail Media Experts

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This episode s an AI Special.

Our 2 big AI topics are;

1) WPP’s view of creative agencies in an AI world: what it means for retail media

Join Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an AI-powered agency will look like. We discuss:

● Data 

● Creativity at scale 

● New models of value and why people still matter

2) AI search & LLMs

In our 101 introductory session on all things agentic, LLM and AI search, we look at how retail media networks and advertisers need to be thinking about getting found in AI search engines and chatbots.

• How your brand can be found by AI Search and LLM shopping chatbots as regular search is changing (Hello ChatGPT, Gemini, Claude etc)

• How to make sure you are SEO’d well on Bing. (Popular LLMs ChatGPT and Microsoft Co-Pilot pull info from Bing) and why this matters in your organic and paid SEO strategy.

So strap in for this epic AI podcast special....

Grace & Co | Retail Media Experts

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Happy birthday to us! 

The Retail Media Therapy podcast is 1 year old.

So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024.

This episode, we talk about:

• Huge grows of RMNs - RM has gone from a quirky side note to the main event. 

• Less retailers look only to Amazon and Walmart - more are looking to adtech, capability and innovation, and not just at the big bucks.

• Next phase of growth: Less walled gardens and more a realisation that growth comes from partners and the long tail of advertisers.

• Screens are everywhere and make the High Street/Main Street come alive

• Creativity as a THING in retail media and a huge opportunity (and frustration for some) 

And finally, we look ahead into 2026 and ask, what does the retail media crystal ball see…

• Perplexity, OpenAI etc - at least one AI search platform will launch an ad network

• Collaboration and consolidation - think about your partnership strategy with agencies, CTV, content platforms, etc

• Really understanding 1st Insights - the value of retailer data -> Data and tech strategy

Grace & Co | Retail Media Experts

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This episode, we talk about:

Cindy Rose, the ex-Microsoft COO and now WPP's new CEO, and we ask are the global advertising agencies about tech not creativity?

Linda Yaccarino has stepped down as CEO of X. And it got us thinking, where is Twitter/X in the retail media conversation?

Ocado comes clean about it's latest clean room innovation. We chat to Jack Johnson, Head of Retail Media & Data, Ocado Retail and Joe Root, Co-founder of Permutive. We probe their new partnership and ask: 'What's Ocado Retail doing, partnering with publishes such as News UK, The Independent and Immediate Media?'

Grace & Co | Retail Media Experts

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Welcome to EP22 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode:

Hot partnerships:

Channel 4, ITV and Sky with Comcast Advertising

Amazon Ads and Disney Advertising

Amazon's DSP and Disney+

Instacart & Pinterest

PayPal & OMG

CVS & Reddit:

DoorDash gets cooking and spends $175M on Symbiosis' adtech

AI utopia - what the rise of AI platforms means for Retail Media Networks - we take a look at what Nectar 360 (Sainsbury’s), WPP and Dunnhumby are up to as well as argue about Meta, Google and Amazon - are they still on the cutting edge of adtech anymore/

Grace & Co | Retail Media Experts

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The Retail Media Therapy podcast goes live at the Cannes International Festival of Creativity

So strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.

→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis

→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)

Hosted by Grace & Co' MD Michael Islip

And featuring Zitcha and QSIC.

Grace & Co | Retail Media Experts

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The Retail Media Therapy podcast goes live at the Cannes International Festival of Creativity

So strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.

→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis

→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)

Hosted by Grace & Co' MD Michael Islip

And featuring Zitcha and QSIC.

Grace & Co | Retail Media Experts

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This episode:

We invite you to join Retail Media Therapy live in Cannes on June 17th 2025 – to join the event, sign up here: https://lu.ma/cffr9bys

TikTokification and what it means for Retail Media

WPP’s AI magic – is advertising and retail media – about to have it's Chat GPT moment?

Grace & Co | Retail Media Experts

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On this episode:

Costco and Sam’s Club’s fighting talk - how membership clubs are thinking about retail media differently

Frasers Group re-invents fashion Retail Media - the fashion retail group goes big

Getting screens right - our 'On The Couch' topic looks at how to monetize screens well without getting overwhelmed with complexity

Grace & Co | Retail Media Experts

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Retail Media Therapy is hosed by Viv Craske and Colin Lewis.

This episode:

Walmart AdTech U-Turn

Shell’s retail media secret

Retail media’s impact on share prices

Grace & Co | Retail Media Experts

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Retail Media Therapy is hosted by Colin Lewis and Viv Craske of Grace & Co, the marketing and commerce consultancy.

This episode:

Walmart asks brands for a 25% increase in retail media money

Meta bets big on marketplaces and measurement

How to make it rich in Home & Garden - we look at Bunnings, Kingfisher and Home Depot and what makes DIY and home and garden such a unique opportunity in retail media

Grace & Co | Retail Media Experts

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This episode we talk about:

• Why Lidl and Dubai chocolate offer a big opportunity for retailers to think differently about retail media
• How The Very Group - UK's pure play fashion retailer - is pushing data-driven creativity
• Where to find great staff for your retail media team

Grace & Co | Retail Media Experts

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Hosted by Viv Craske and Colin Lewis. This episode's special guest is Kiri Masters.

This episode: Unilever’s new CEO; are DSPs failing, Iceland’s RM proposition.

Grace & Co | Retail Media Experts

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This episode:

• The power of convenience is shown by UK Co-op's revealing study

• Meta's team says media spend is wasted if it's not incremental

• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together

Grace & Co | Retail Media Experts

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This episode: Dunnhumby & AI, Walmart Scintilla, and measuring incrementality

Grace & Co | Retail Media Experts

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Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.

This episode: Asda’s data play, Q-commerce retail media and Airport Advertising

Join us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.

Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com 

Grace & Co | Retail Media Experts

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Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.

This episode:  NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s Couch

Join us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.

Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com 

Grace & Co | Retail Media Experts

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Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.

Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group, Liveramp, Criteo, Omnicom, Interpublic... and no 2024 wrap up would be complete without lots of talk of AI.

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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As Viv and Colin are your personal therapists in the world of retail media, there's also the return of our new FEATURE in this episode as Dr Colin and Viv reveal their expert diagnosis as they examine ROPO!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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As Viv and Colin are your personal therapists in the world of retail media, there's also a new FEATURE for episode seven - we ask how to capture growth? Dr Colin and Viv reveal their expert diagnosis!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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Why is the media giving Criteo a kicking? Why does any retailer compare themselves to Amazon? And they offer their expert services to Meta & the Zuck!

As Viv mentioned, for more on AI-powered search engines, make sure you listen to Number Two of the Retail Media Therapy! https://open.acast.com/public/streams/66912ea5fbb3fc8e8060b63c/episodes/66e19fabcee9719c6b76e6de.mp3

And for much more check out retailmediatherapy.com and 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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In this episode, we discuss Microsoft's decision to shut PromoteIQ, how Amazon are using artificial intelligence to create video and audio advertisements and we also examine Walmart's new large-language model - Wallaby.

For much more 'follow' or check out retailmediatherapy.com

This is the Retail Media Therapy podcast, from Grace & Co, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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They've also the latest worldwide retail and commerce media headlines as Zitcha eyes up the US, Publicis reinvents shopper marketing and Selfridges partners with Criteo!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

Hosted on Acast. See acast.com/privacy for more information.

We discuss the relaunches of Ocado and Very; ask is incremental ROAS important? And home improvement retailer Lowe’s gets in-store audio ads!

For much more 'follow' or check out retailmediatherapy.com

This is the Retail Media Therapy podcast, from Grace & Co, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we ask whether retail media is overhyped, hear about the billion dollar quick commerce club and chat all things Perplexity AI!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest retail media therapy sessions.

Grace & Co | Retail Media Experts

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Viv and Colin, get into Tesco, Dunnhumby & GroupM, Walmart and YouTube Instacart.

For more check out retailmediatherapy.com and remember to 'follow' for your latest retail media therapy sessions.

Grace & Co | Retail Media Experts

Hosted on Acast. See acast.com/privacy for more information.