Online Course Elevator

Make More, Do Less: Automation and Sales Strategies for the Holidays

Thu, 14 Nov 2024 14:33:26 GMT

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Feeling the holiday burnout creeping in? This episode is all about freeing up your time and protecting your energy as the year winds down. I’m sharing strategies to help you automate your coaching, community, or course business, so you can actually enjoy the holidays with family—without compromising the customer experience.

We’ll dive into practical automation tools like Zapier, Calendly, and Motion AI Calendar to handle the repetitive stuff, plus ideas for a January-focused sales strategy that will give your 2025 a powerful start. Listen in to learn how to work smarter, not harder, and make this season one where you get to be fully present.

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Stop Faking It: How Realness Drives Growth in Coaching and Community-Building

Tue, 29 Oct 2024 13:34:18 GMT

In this episode, we’re getting real about something that trips up so many course creators, coaches, and community builders: authenticity. Ever feel like you’re putting on a mask, trying to play the “expert,” or struggling to show up as your true self? You’re not alone—I’ve been there too.

I’ll share my personal journey of dropping the need to be "the expert" and discovering a role that fits me naturally: the host and connector. It’s all about finding your unique way to serve your audience and letting go of the idea that you need all the answers.

Click here to sign up for the Course Elevator Resource and get everything I discuss in this episode, including the list of Creator Archetypes.

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How Are You Handling the Evolution of Blogs to Vlogs & Podcasts?

Mon, 21 Oct 2024 19:29:20 GMT

I'm baaaccckk. Today I discuss why I took a break from this project and a little insight into where I'm going and how I'm doing it. Most importantly, we're talking about the evolution of written content into video and audio forms.

I'll share:

My favorite tool for creating pretty much all content
A quick strategy for moving from blog to audio or video content

To get access to my free library of resources I'm currently building, sign up here.

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Combining Paid & Organic Social to Make More Impact & Sales

Wed, 20 Dec 2023 14:00:00 GMT

"If I advertise, they'll buy, right?" It's an easy mindset to fall into, but it's a trap! (Cue Admiral Ackbar) In this episode, we'll discuss 3 false beliefs that many creators have about advertising and a strategy to attract more engaged people to your brand.

If you're struggling with building or selling your products, I'd like to offer you a free training that covers:

Understanding your audience better
Aligning your teachings with their needs
Building your course, and more

Click here to watch my free training "Creating Courses Your Audience Actually Wants"

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Leveraging ChatGPT for Course Creation: 3 Ways it Can Help & 3 Ways it Can't

Mon, 11 Dec 2023 17:00:00 GMT

Is your course not making the impact or sales that you were hoping for? Are you looking to improve on what you've created? Are you unsure where to start with creating your course the right way?

I want to share this free 10 step training: Creating Courses Your Audience Actually Wants

You'll get my 10 step process and a few frameworks to building education products that will be irresistible to your audience.

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ChaptGPT is an amazing tool and it can make life a lot easier for us creators. BUT, are you using it responsibly? I want to share my thoughts on keeping things on the up & up with ChatGPT so that we don't make online education look bad or disappoint our students.

I'll also share 3 reasons that our new AI friends cannot replace us or create whole products in our place, while also supplying you with 3 ways to utilize them to make your work easier and you more efficient.

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Stop Trying to be an Expert - Overcoming Imposter Syndrome When Creating Your Course, Membership, or Program

Mon, 25 Sep 2023 04:00:00 GMT

I think almost everyone suffers from some kind of insecurity around the value that they bring to the table, especially when they're just getting started with creating their first course, membership, or program. Something that has really helped me is to look at the source of the insecurity and to find tools to overcome it, which is what I want to help you with in this episode.

Remember, you are the value and people will follow you and purchase your products because of the unique experience you provide.

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Massive Opportunity - 5 Education Product Structures and Their Benefits

Mon, 11 Sep 2023 04:00:00 GMT

In this episode, I rant a little bit about the corporate structure that our society has built and the education system that feeds it. This leads us into education product structures and the opportunities out there for you to create the product that will best serve you and your audience.

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Hang out with me on Instagram and Tiktok @Courseswithjosh

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Recognizing 4 Distractions That Are Suffocating Your Online Business Success

Mon, 21 Aug 2023 04:00:00 GMT

We all face distractions in one form or another and most of them come from a place of fear or insecurity. In this episode, I want to dig into 4 types of distractions that I've seen course creators and online business leaders struggle with and that are limiting their ability to be successful.

For more content like this or to chat with me about your online course, follow me on Instagram @CourseswithJosh

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Building the Course Your Audience Actually Wants - Relational Product Development

Mon, 07 Aug 2023 12:35:00 GMT

Nothing is worth anything until the market proves it to be. The majority of people who attempt to create digital products experience failure because they don’t leverage one of the most amazing aspects of our industry - building the product alongside the audience.

In this episode, I want to talk about relational product building and how it helps to create products your audience actually wants and needs.

Get my free training and learn how to implement this process now! Click Here

Send me your questions on Instagram! @CoursesWithJosh

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Bridging the Gap Between Idea & Product - Live Consultation with Brian Orr

Mon, 24 Jul 2023 04:00:00 GMT

In this live consultation episode, Brian and I dig into his experience and ideas and how he can transform them into his education product. This was an authentic conversation with someone who has been successful in their field and wants to learn how to translate that into a digital product.

We specifically talk about “how to get from idea to launching a beta course” which is a huge stumbling block for a lot of creators. You can check out Brian at www.thebrianorr.com.

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3 Step Framework to Winning with Digital Products

Mon, 17 Jul 2023 04:00:00 GMT

We’re all inundated with ads and content telling us “this is the best strategy to use” and it’s easy to get sucked down a rabbit hole before you’re ready. In this episode, I want us to step back and look at the big picture of what it takes to sell a digital product.

If you’ve been asking yourself “how do I get customers” or “what’s the best way to sell an online course?” or even "where do I start with digital products?" then I hope this episode will give you some clarity.

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Unleashing the Power of Social Media: Angee Hernandez's Journey into Business and Crafting Irresistible Online Courses

Mon, 10 Jul 2023 04:00:00 GMT

Get ready to be inspired as I speak with Angee Hernandez, a renowned author, speaker, and social media coach. In this episode, Angee takes us on a journey into her entrepreneurial path and reveals her secrets to creating undeniable value through social media while still skyrocketing sales for her products.

Discover the art of crafting irresistible online courses as Angee shares her proven strategies for structuring education products that captivate your audience (she's bringing in 6 figures JUST in courses). Learn how to deliver exceptional value that leaves a lasting impact and paves the way for incredible sales opportunities.

Angee even shares some of her strategies for using ChatGPT and AI to improve her content on social. Also, make sure you check out Angee’s course, Build Your Influence Academy, here!

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Teaching Cash Flow Creation and Building a Membership with Brandon Duff of the Cashflow Community

Mon, 26 Jun 2023 04:00:00 GMT

Brandon Duff is an expert at building assets that create ongoing cash flow. Along with all his entrepreneurial endeavors, he also teaches others how to do the same through his Cash Flow Community and YouTube Channel. In this episode, we get into how Brandon started this journey, and how he and his business partner have structured their membership to better serve their audience.

Check out Brandon Duff on YouTube @brandonduff

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5 Roles to Hire as You Grow Your Online Course Business

Mon, 19 Jun 2023 04:00:00 GMT

It can be hard to navigate growth as we build from simple solopreneurs, creating our online courses and content ourselves, to actually developing a team who can do things better, faster, and independently. You probably have asked yourself “Who do I hire to grow my course?” or “how do I work on my business, not in my business?” In this episode, I go over 5 roles that I have seen help other course creators tremendously as they grew. I also discuss a few of the key skills the person in that role needs to have (fun fact, I’ve hired a lot of these people throughout my career).

**I am not a tax or finance professional. The information in this podcast is all based on my opinion and you should discuss any changes to your business with your finance professional.

If you want to have real discussions about topics just like this…

👉 Join my community for course creators

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Creating a Powerful AND Authentic Social Media Presence - 5 Thoughts

Mon, 12 Jun 2023 04:00:00 GMT

Being a social media personality doesn't come easily to most of us - myself especially - and that feeling can hold us back from making progress in our business. In this episode I want to discuss 5 ideas that have been helping me lately and that I've been seeing other great creators execute on.

Also, if you'd like to get around other course creators and have authentic discussions about operations, marketing, experiences, and growth of an online course business, I'd love for you to join the community!

👉 Join my community for course creators

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My 4 Pillars of a Transformational Online Course or Program

Mon, 05 Jun 2023 04:00:00 GMT

I believe online education from real experts can change lives, thats why I’m here. But what are the ingredients for a truly impactful online program, course or membership?

In this episode, I breakdown the 4 pillars I've seen create transformations for students: Education, Community, Coaching, and Experiences.

Join my community for course creators

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10 Steps for Researching & Developing (or Improving) Your Online Course

Mon, 22 May 2023 04:00:00 GMT

Whether you’re brand new to the online course space or you’re making consistent sales, research and development is an essential piece of growing your business. I see too many course creators who have put in a ton of hours creating something before they’ve even determined if it’s what the market wants. On the other side, online educators who’ve had some success but stopped listening and improving their programs often see plateaus in their revenue.

In this episode, I take you through 10 easy steps to start researching your topic, analyzing data, and making decisions on products to develop or improve. You can use these steps at any stage of your online course business for any product that you’re creating.

”Never stop investing. Never stop improving. Never stop doing something new.” - Bob Parsons, Founder of GoDaddy

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Thoughts on Transitioning from Live Launches to Evergreen Sales

Mon, 15 May 2023 04:00:00 GMT

Have you tried switching from live launches to evergreen, only to see your sales plummet? It's a common issue and it can be hard to wrap your mind around. It all comes down to translating the value of your live launch into an automated sales funnel.

In this episode I want to share a few thoughts I have about switching from a live model to an evergreen model and touch briefly on the process required for making this transition.

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3 Tips for Course Sales Pages

Mon, 08 May 2023 04:00:00 GMT

When it comes to sales pages, there's no end to the opinions out there, so why not add mine as well? No matter what we do as owners of a knowledge business, there's generally going to be a landing or sales page that needs to convert.

In this episode, I want to share 3 overall strategies for sales pages that I see getting missed all the time. I feel like this is a great checklist for anyone to use when reviewing their landing page strategies.

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5 Ways to Build Trust with Your Audience as a Course Creator

Mon, 24 Apr 2023 12:30:00 GMT

"Marketing isn't about closing a sale, it's about opening a relationship" - Mike Kim
I love this quote because every time I hear it, I come back to my center about marketing. Building an audience is one of the hardest things to do in today's world, where everyone is asking for somebody's attention. But what are we doing once we have that audience? How are we constantly opening that relationship with the people who have asked for it?

In this episode, I'm sharing 5 things that build trust with your audience and keep them growing in their relationship with you and your business.

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3 Mistakes That KILLED My First Course Business

Mon, 17 Apr 2023 04:00:00 GMT

Like many, my first attempt at creating an online course was a failure. However, our failures feed our successes. Today, I look back on the things I did and didn't do with my first course and what I would do differently if I knew what I know now. My hope is that this insight will help others out there avoid these mistakes in their own businesses.

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Stand Out with Storytelling - Interview with Danielle Wallace

Mon, 10 Apr 2023 12:30:00 GMT

There's a lot of noise in the online space, but that doesn't mean that you can't make your business stand out. Today, Danielle Wallace, CEO of Chayil Media Publishing, walks us through her process of making her clients' marketing personal through telling authentic stories. Danielle even goes through her 3 step process for uncovering your story and shares some ideas an how to get your brain moving in a narrative direction.

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Outsource Tasks and Optimize Your Course Business w/ Tamber Belshaw

Mon, 03 Apr 2023 04:00:00 GMT

As solopreneurs, it’s so easy to get buried in the small tasks. Sometimes those tasks snowball, sending us down a rabbit hole of research or YouTube videos to figure out how to complete them. And other times, it's just that we, as the course creators, don’t need to be doing the tasks that suck our energy away from our students.

My guest today, Tamber Belshaw, CEO of Belco Virtual Solutions, specializes in freeing up your headspace by taking on those tasks. In fact, her virtual assistant agency focuses on course creators using Kajabi. In this amazing discussion, we hit on “freeing up mental space as a course creator,” “top course business issues you should outsource," and so much more.

And, no matter what platform you’re on, you can benefit from Tamber’s free mini course - The Lead Magnet Crash Course. I’ve watched this myself and it’s a great jumpstart for anyone putting together their lead magnet.

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Keeping Your Course Business Authentic to Your Purpose

Mon, 27 Mar 2023 12:30:00 GMT

There’s no prescribed method for a business. Especially not a course business. Which is why it’s important for you to keep your own purpose and authenticity in mind as you grow. It’s so easy to compare yourself to others, but do their goals align with yours?

In this episode we discuss 4 ways to escape comparison syndrome when it comes to your business as well as why you want to make sure you’re keeping your operations authentic to you, and not copying someone else's.

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Using Live Workshops to Bring in Leads or Convert Sales for Your Online Course

Mon, 20 Mar 2023 04:00:00 GMT

Whats the difference between a live training and your pre-recorded webinar? ENERGY! Live content brings another level of energy to your audience which also translates into either bringing them into your circle or moving them down your sales funnel faster.

In this episode, I share some of my approaches for using live trainings to grow audience and make sales. We’ll discuss the different goals you might have behind these live events and 4 main tips to planning a great workshop or training.

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Get Out of the Revenue Rut - 3 Strategies for Course Creators

Mon, 13 Mar 2023 04:00:00 GMT

What do you do when your course sales plateau? Or even worse, if they decline? In this episode, we talk about the revenue rut, what it is, and how to start working your way out of it. You’ll hear about my background with revenue ruts, the true cause of them, and why they’re nothing to be afraid of.

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Avoid This Trap - Build a Course Business That Supports Your Lifestyle

Mon, 06 Mar 2023 13:45:00 GMT

Many of us start online businesses with a dream in mind - It usually involves the ability to spend more time with our families, or traveling, or just not having to answer to a boss. Whatever the lifestyle is for you, I’m sure it’s one of the drivers behind building this business.

As many of us learn, however, there’s another side to online businesses, online courses included, that can strangle that dream - It’s called work. In fact, it can seem that the more we work to build our dream, the less we get to enjoy it.

But in this episode, I want to help provide some clarity around this struggle and some steps you can take to work towards creating a business that isn’t dependent on you alone for success. We’ll cover: how we get stuck being our own employee, how to know if you’re digging yourself into a work hole, and what processes you can put into place for your online course business to run with less of your time and energy.

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Growing Revenue Vs Maximizing Profit for Your Online Course

Mon, 27 Feb 2023 05:00:00 GMT

After you've launched your course and found a successful strategy for making sales, you might discover a new question: How do I make this better? How do I make my business more passive? How do I make more income? How do I increase my profit?

In this episode, we'll explore the two different seasons of your business: Revenue Growth and Profit Maximization. Understanding these two goals for you course business can help you focus your energy in the right areas to move your business to level it needs to be at and avoid spinning your wheels and burning out under the stress of running a business.

And if you’re looking for a community dedicated to the next steps of growing a course business, join my new Facebook Group here: https://www.facebook.com/groups/courseelevatorcommunity

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Keeping Your Students Engaged, Growing, and Spending Money with Your Course Business

Mon, 20 Feb 2023 05:00:00 GMT

We work hard for our course students - We earn them through marketing, we nurture them to joining our offer, and then we teach them through our course. But what comes after someone has taken your online course? How do you keep students engaged with your program? How can earn more from the students you already have?

In this episode, we’ll discuss building experiences for our students that keep them engaged, growing, and spending money with us. We’ll cover questions like “What is a Mastermind?” or “Why should I build a coaching program?”

Looking to connect on more topics for course business operators and avoid the questions about "How do I get started"? Join the new Course Elevator Community on facebook. This is a place for course creators to come together and talk about the next steps in their online course journey, like how to increase their revenue, how to improve their courses, and anything that will get you to that ultimate goal of 7 figures without burning yourself out. Every Tuesday, I’ll be doing a live Q&A to discuss the prior podcast topic and go deeper on the struggles you’re facing. Hope to see you there!
Join the community

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Building a Social Media Presence for Your Course Business - Interview with Joe Gill

Mon, 13 Feb 2023 05:00:00 GMT

There are a lot of insecurities that go along with building a social media presence for your online course business (at least if you’re like me). In the episode, my guest Joe Gill is going to give us some solid advice about telling our story and getting over our insecurities in the social media space. Joe is a professional social media manager and marketer who has worked with brands like TJ Maxx and Avid music software. Joe was key the growth of our course and he’s going to bring a ton of value to you today.

You can find Joe at: www.Valuencer.net

And if you’re looking for a community dedicated to the next steps of growing a course business, join my new Facebook Group here: https://www.facebook.com/groups/courseelevatorcommunity

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4 Feedback Loops that Could Grow Your Course Business Now

Mon, 06 Feb 2023 05:00:00 GMT

One of the best things about running an online business is getting instant feedback about everything we do and being able to make fast improvements. Unfortunately, not enough course businesses are doing this and using that data to formulate their next ideas, decisions, and products. In this episode, I want to discuss 4 types of feedback loops that can greatly impact and grow your education business in the direction your customers are looking for.

SPECIAL ANNOUNCEMENT

Speaking of feedback, I will be going live every Tuesday at 8PM EST to discuss this episode with YOU! I want to hear your questions, comments, funny stories, and anything else you’ve got for me! Just join my brand new Facebook Community here and tune in every Tuesday:

https://www.facebook.com/groups/courseelevatorcommunity

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Strategy Session: Leveraging Podcasts for a Visual Niche - Interview with Paul Wells

Mon, 30 Jan 2023 17:00:00 GMT

Choosing your preferred content medium can take trial and error. And what if your preferred medium doesn’t exactly line up with your niche? Today, we tackle that question with my guest Paul Wells. Paul is in the midst of launching his content and course, so we get to have a really honest conversation about strategy as he navigates this arena.

**Get your FREE 30 minute Course Success Audit**

If you’re looking to scale your course business, whether it be a membership or a traditional course, but you’re feeling stuck, click the link below to apply for a free assessment of your marketing!

Get it here: courseelevator.com/podcast

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How Coaching and Affiliate Income Can Grow Your Course Business - Interview with Jake Syreini

Mon, 23 Jan 2023 05:00:00 GMT

There are many factors to scaling your course business and one of the most powerful is your coaching program. In this episode, I talk to Jake Syreini, creator of the The Coach Machine. We discuss topics like “how to turn your coaches into instructors,” “How to make additional passive income from your course through affiliate links,” and much more. Jake delivers some serious value and tactics to help course creators scale so you don’t wan’t to miss this episode.

If you’d like to join Jake’s program, you can save 10% of the cost by using code JOSH at checkout.

Get The Coach Machine 6 Week Mentorship Program Here: https://www.thecoachmachine.com/a/2147523897/TMe9Jm6g

Get your FREE 30 minute Course Success Audit with** If you’re looking to scale your course business, whether it be a membership or a traditional course, but you’re feeling stuck, click the link below to apply for a free assessment of your marketing!
Free Course Success Audit

Disclaimer: This is an affiliate link. By clicking on this, I may receive a portion of the profits from your purchase. This helps out the podcast and doesn’t cost you anything additional. Thanks for supporting The Online Course Elevator!

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Course Scaling Tactics - Create an Aspirational Event that Inspires Success

Mon, 16 Jan 2023 05:00:00 GMT

Keeping students engaged in your course and community can be a huge challenge. How do you inspire them to strive towards success? To get the most of out of your program? How do you use your successful student’s stories to get more students?

In this episode, I explore aspirational events and how you can use them as a motivational tool to keep students on track and getting the most out of your course while also driving new student sales.

CourseElevator.com/Podcast

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Growing A Course Business with Frameworks, Coaching, Experiences, and More - Interview with Matthew Mason of MavenZeal

Mon, 09 Jan 2023 05:00:00 GMT

Good is better than perfect - But once good is done, it’s time to refine. (Yes, I added that last part). Sometimes what holds us back from scaling can actually be the way that we started. If you’re asking questions like “How do I make it easier to teach my material?” or “How do I make more content to promote my course?” then today’s episode is going to be great for you.

Today I speak with Matthew Mason, founder of Mavin Zeal. He talks about his experience with helping course creators pull out their unique knowledge, build frameworks that make their businesses more scalable, and how those frameworks help in content creation.

Check out Matthews new book, “Leverage Your Expertise”
https://a.co/d/iwn9ygD

Try MavenZeal’s Edupreneur Scorecard:
https://www.edupreneurscore.com/edupreneur

Get my FREE Course Success Audit here:
Courseelevator.com/podcast

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Should You Create a Course or a Membership?

Mon, 02 Jan 2023 05:00:00 GMT

You might be asking yourself “Which is more profitable? A course or a membership?”

Today I want to give my case for why that’s entirely the wrong question to be asking. There are a ton of factors that go into this decision, but they’re all based on who your audience is and how they want to engage with content.

In this episode, we’re going to look at:

Linear and non-linear learning models (courses and memberships)
How to assess which one is right for you and your audience
And some examples of how these are executed

***Get your FREE 30 minute Course Success Audit****
If you’re looking to scale your course business, whether it be a membership or a traditional course, but you’re feeling stuck, click the link below to apply for a free assessment of your marketing!

CourseElevator.com/Podcast

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Be Powerful in ONE Content Medium First

Mon, 26 Dec 2022 05:00:00 GMT

Content is an essential piece of the course sales funnel, but maybe you’re sick and tired of trying to post on every platform that’s out there. Maybe you're struggling to stay consistent because you're spreading yourself too thin. That’s why we’re discussing going DEEP on ONE channel, rather than trying to create fresh content for each one.

In this episode, I’ll answer questions like:

What content medium should I choose for my course business?
How do I get through the initial “ugly” stage of content creation?
How can I use my main content to create more content?

If you’d like to be a guest on this podcast and talk about your course or get a free consultation on how to grow your course sales, visit the link below to send in an application! https://www.courseelevator.com/podcast

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Limiting Beliefs That Are Stopping You From Scaling Your Course Business

Mon, 19 Dec 2022 05:00:00 GMT

We all struggle with limiting beliefs when starting to build our course. We overcome and we move on. But what about the ones keeping you from jumping from 4 figures to 5? Or from 5 figures to 7? Today we’re going to talk about a few beliefs I’ve heard or struggled with that every operating course creator needs to break.

If you'd like to be a guest on this podcast, either as a current or aspiring course creator, please visit the link below and fill out the form. I'd love to have a conversation!
https://www.courseelevator.com/podcast

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Marketing Your Online Course Shouldn't Feel Scammy

Mon, 12 Dec 2022 14:00:00 GMT

We’ve all seen the online courses and coaching people who’s ads just give the “ick,” right? But marketing and advertising doesn’t have to be that way. Especially for online courses. The online course space is POWERFUL and life changing for so many people, especially the students. So we should be proud to be connecting people with what we have to offer. In order to do that, our communication has to be about more than making a sale, it has to be about opening a relationship.

In this first episode, I share:

My journey into the online course space
The moment I knew online courses actually changed lives
The mindset you need when marketing your course

If you’re a course created and would be interested in coming onto the podcast, either for a free consultation or to discuss how you’ve scaled your course, please visit www.CourseElevator.com/podcast

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