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		<title>Grow2Market</title>
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		<copyright>Next Generation ICT Ltd (TA Fractional Teams)</copyright>
		<itunes:keywords>Marketing,Product,Technology,Telecoms,Cloud,IT,UnifiedCommunications,VoIP,SIP,ServiceProviders,Telco,Telecommunications,MSP</itunes:keywords>
		<itunes:author>Fractional Teams</itunes:author>
		<itunes:subtitle>Sales, Marketing, Product, Development and Growth Leadership for Tech Businesses</itunes:subtitle>
		<itunes:summary><![CDATA[<p>From the people behind <a href="https://www.fractionalteams.com" rel="noopener noreferrer" target="_blank">Fractional Teams</a> and <a href="https://copyreadynow.com" rel="noopener noreferrer" target="_blank">CopyReadyNow</a>, this series is all about sharing transformational ideas, common mistakes and real-life experiences to help telco, cloud and IT businesses, whether they are startups, established or pivoting.&nbsp;</p><br><p>We’ll be joined by special guests along the way, and together we’ll explore key business topics in a market where it is hard to distinguish between trustworthy experts, hyped-up influencers and the odd snake oil merchant.</p><br><p>We’ll be focused on business outcomes, not just activities. During this series we’ll be covering a range of topics from sales and marketing through to product management, development and even leadership.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>From the people behind <a href="https://www.fractionalteams.com" rel="noopener noreferrer" target="_blank">Fractional Teams</a> and <a href="https://copyreadynow.com" rel="noopener noreferrer" target="_blank">CopyReadyNow</a>, this series is all about sharing transformational ideas, common mistakes and real-life experiences to help telco, cloud and IT businesses, whether they are startups, established or pivoting.&nbsp;</p><br><p>We’ll be joined by special guests along the way, and together we’ll explore key business topics in a market where it is hard to distinguish between trustworthy experts, hyped-up influencers and the odd snake oil merchant.</p><br><p>We’ll be focused on business outcomes, not just activities. During this series we’ll be covering a range of topics from sales and marketing through to product management, development and even leadership.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>Fake Agile, Real Problems: When Buzzwords Meet Reality</title>
			<itunes:title>Fake Agile, Real Problems: When Buzzwords Meet Reality</itunes:title>
			<pubDate>Thu, 24 Apr 2025 14:32:09 GMT</pubDate>
			<itunes:duration>1:07:52</itunes:duration>
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			<itunes:subtitle><![CDATA[with Chris Cox & Tim Meredith]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[<p>Tim Meredith sits down with Chris Cox, an experienced product and engineering leader, to unravel the realities behind common Agile buzzwords. Discover the crucial difference between doing Agile and truly being agile, learn how a genuine product-led approach can reshape your business, and explore how AI is changing the game in Agile and product management. Packed with actionable insights and real-world examples, this episode challenges you to rethink agility in your organization.</p><br><p>Watch the full episode: <a href="https://youtu.be/ZxIfOQ_FHqQ" rel="noopener noreferrer" target="_blank">https://youtu.be/ZxIfOQ_FHqQ</a></p><br><p>Also available now on your favourite podcast platforms!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Tim Meredith sits down with Chris Cox, an experienced product and engineering leader, to unravel the realities behind common Agile buzzwords. Discover the crucial difference between doing Agile and truly being agile, learn how a genuine product-led approach can reshape your business, and explore how AI is changing the game in Agile and product management. Packed with actionable insights and real-world examples, this episode challenges you to rethink agility in your organization.</p><br><p>Watch the full episode: <a href="https://youtu.be/ZxIfOQ_FHqQ" rel="noopener noreferrer" target="_blank">https://youtu.be/ZxIfOQ_FHqQ</a></p><br><p>Also available now on your favourite podcast platforms!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Community and Content: The Real Future of SEO and AI </title>
			<itunes:title>Community and Content: The Real Future of SEO and AI </itunes:title>
			<pubDate>Wed, 19 Mar 2025 15:42:56 GMT</pubDate>
			<itunes:duration>42:17</itunes:duration>
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			<itunes:subtitle><![CDATA[with Dariia Panchenko & Tim Meredith]]></itunes:subtitle>
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			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[Join Tim Meredith as he discusses the exciting and provocative intersection of SEO, AI, and community platforms with Dariia Panchenko. Learn why traditional SEO tactics remain relevant and how genuinely engaging content still outperforms AI.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Join Tim Meredith as he discusses the exciting and provocative intersection of SEO, AI, and community platforms with Dariia Panchenko. Learn why traditional SEO tactics remain relevant and how genuinely engaging content still outperforms AI.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>From VOIP Pioneer to Industry Advocate</title>
			<itunes:title>From VOIP Pioneer to Industry Advocate</itunes:title>
			<pubDate>Thu, 30 Jan 2025 09:06:26 GMT</pubDate>
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			<itunes:subtitle>A Conversation with Tref Davies</itunes:subtitle>
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			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[<p>In the latest episode of the <em>Grow to Market</em>, I chat with Tref Davies, a telecoms industry pioneer with decades of experience shaping the VOIP and tech landscape. Tref takes us on a journey through his career, sharing some great anecdotes from his time at Mitel and Timico. Tref also shares his insights into the evolution of broadband and VOIP technologies, and his thoughts on the role of events and networking in a digital world.</p><br><p>From being a hands-on CTO to building communities in telecoms, Tref offers a ton of advice for both industry veterans and newcomers alike. Whether you're curious about the future of telecoms, the power of in-person events, or the art of storytelling through blogging, this episode is packed with valuable takeaways.</p><br><p>Don’t forget to reach out to Tref about his executive ghostwriting. Connect with Tref on LinkedIn: <a href="https://www.linkedin.com/in/trefordavies/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/trefordavies/</a></p><br><p>We also talked about a few of Tref’s ongoing projects and upcoming events, some of which you’ll find through the links below:</p><br><p>Netaxis Inspiration Day: <a href="https://www.netaxis.be/inspiration-day/" rel="noopener noreferrer" target="_blank">https://www.netaxis.be/inspiration-day/</a></p><p>Philosopher on tap: <a href="https://www.philosopherontap.com/" rel="noopener noreferrer" target="_blank">https://www.philosopherontap.com/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In the latest episode of the <em>Grow to Market</em>, I chat with Tref Davies, a telecoms industry pioneer with decades of experience shaping the VOIP and tech landscape. Tref takes us on a journey through his career, sharing some great anecdotes from his time at Mitel and Timico. Tref also shares his insights into the evolution of broadband and VOIP technologies, and his thoughts on the role of events and networking in a digital world.</p><br><p>From being a hands-on CTO to building communities in telecoms, Tref offers a ton of advice for both industry veterans and newcomers alike. Whether you're curious about the future of telecoms, the power of in-person events, or the art of storytelling through blogging, this episode is packed with valuable takeaways.</p><br><p>Don’t forget to reach out to Tref about his executive ghostwriting. Connect with Tref on LinkedIn: <a href="https://www.linkedin.com/in/trefordavies/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/trefordavies/</a></p><br><p>We also talked about a few of Tref’s ongoing projects and upcoming events, some of which you’ll find through the links below:</p><br><p>Netaxis Inspiration Day: <a href="https://www.netaxis.be/inspiration-day/" rel="noopener noreferrer" target="_blank">https://www.netaxis.be/inspiration-day/</a></p><p>Philosopher on tap: <a href="https://www.philosopherontap.com/" rel="noopener noreferrer" target="_blank">https://www.philosopherontap.com/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>New Year, New Business</title>
			<itunes:title>New Year, New Business</itunes:title>
			<pubDate>Tue, 31 Dec 2024 12:28:23 GMT</pubDate>
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			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[<p>🎧 <strong>New Year, New Business | Tim Meredith | Grow2Market Podcast</strong></p><br><p>Kicking off 2024, Tim Meredith dives into the opportunities and challenges of starting or growing a business in the new year. From the relentless effort required in sales and marketing to the dangers of following bad advice from fake influencers, this episode is packed with inspiration and practical insights.</p><br><p>Tim also shares a personal story about stepping back from prospecting and how it impacted his business—proving that consistent focus on creating new opportunities is critical for success.</p><br><p><strong>Stay connected!</strong> Reach out to Tim on LinkedIn to discuss the ideas and strategies in this episode: <a href="https://www.linkedin.com/in/timmeredith/" rel="noopener noreferrer" target="_blank">Tim Meredith</a>.</p><br><p>Like, subscribe and <a href="https://www.fractionalteams.com/resources/" rel="noopener noreferrer" target="_blank">stay tuned</a> for more episodes that help you grow and thrive in the competitive B2B space.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>🎧 <strong>New Year, New Business | Tim Meredith | Grow2Market Podcast</strong></p><br><p>Kicking off 2024, Tim Meredith dives into the opportunities and challenges of starting or growing a business in the new year. From the relentless effort required in sales and marketing to the dangers of following bad advice from fake influencers, this episode is packed with inspiration and practical insights.</p><br><p>Tim also shares a personal story about stepping back from prospecting and how it impacted his business—proving that consistent focus on creating new opportunities is critical for success.</p><br><p><strong>Stay connected!</strong> Reach out to Tim on LinkedIn to discuss the ideas and strategies in this episode: <a href="https://www.linkedin.com/in/timmeredith/" rel="noopener noreferrer" target="_blank">Tim Meredith</a>.</p><br><p>Like, subscribe and <a href="https://www.fractionalteams.com/resources/" rel="noopener noreferrer" target="_blank">stay tuned</a> for more episodes that help you grow and thrive in the competitive B2B space.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Happy Hiring and HR Horror</title>
			<itunes:title>Happy Hiring and HR Horror</itunes:title>
			<pubDate>Mon, 25 Nov 2024 11:56:08 GMT</pubDate>
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			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>Join host Tim Meredith from <a href="www.fractionalteams.com" rel="noopener noreferrer" target="_blank">Fractional Teams</a> as he dives into the evolving world of HR with special guest Rebecca Shaw from <a href="https://www.surehr.co.uk/" rel="noopener noreferrer" target="_blank">SureHR</a>. In this engaging episode, Tim and Rebecca unpack the complexities of hiring, team building, and navigating ever-changing employment laws—particularly in the UK.</p><br><p>Key topics include:</p><br><p>✅ The impact of new UK legislation on small businesses.</p><p>✅ Best practices for recruitment, onboarding, and probationary periods.</p><p>✅ Managing underperformance and addressing toxic workplace behaviour.</p><p>✅ The benefits and risks of outsourcing and fractional hiring.</p><p>✅ How to balance compliance, culture, and communication effectively.</p><br><p>Rebecca shares actionable advice for small business owners, from ensuring contracts and policies are legally compliant to fostering strong, motivated teams. Plus, insights into leveraging AI responsibly and maintaining the human connection in a rapidly digitalizing workplace.</p><br><p>If you're a small business owner or HR professional, this episode is packed with essential advice to help you hire smarter, manage better, and build a positive workplace culture.</p><br><p>📄 FREE RESOURCE: <a href="https://surehr.lpages.co/surehr-hr-compliance-checklist/" rel="noopener noreferrer" target="_blank">Rebecca’s HR Compliance Checklist</a></p><br><p>💬 Contact SureHR for tailored HR solutions: Whether you're hiring your first employee or scaling your team, Rebecca provides expert support to fit your needs - https://www.surehr.co.uk/</p><br><p>👂 Listen, learn, and share your thoughts in the comments!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Join host Tim Meredith from <a href="www.fractionalteams.com" rel="noopener noreferrer" target="_blank">Fractional Teams</a> as he dives into the evolving world of HR with special guest Rebecca Shaw from <a href="https://www.surehr.co.uk/" rel="noopener noreferrer" target="_blank">SureHR</a>. In this engaging episode, Tim and Rebecca unpack the complexities of hiring, team building, and navigating ever-changing employment laws—particularly in the UK.</p><br><p>Key topics include:</p><br><p>✅ The impact of new UK legislation on small businesses.</p><p>✅ Best practices for recruitment, onboarding, and probationary periods.</p><p>✅ Managing underperformance and addressing toxic workplace behaviour.</p><p>✅ The benefits and risks of outsourcing and fractional hiring.</p><p>✅ How to balance compliance, culture, and communication effectively.</p><br><p>Rebecca shares actionable advice for small business owners, from ensuring contracts and policies are legally compliant to fostering strong, motivated teams. Plus, insights into leveraging AI responsibly and maintaining the human connection in a rapidly digitalizing workplace.</p><br><p>If you're a small business owner or HR professional, this episode is packed with essential advice to help you hire smarter, manage better, and build a positive workplace culture.</p><br><p>📄 FREE RESOURCE: <a href="https://surehr.lpages.co/surehr-hr-compliance-checklist/" rel="noopener noreferrer" target="_blank">Rebecca’s HR Compliance Checklist</a></p><br><p>💬 Contact SureHR for tailored HR solutions: Whether you're hiring your first employee or scaling your team, Rebecca provides expert support to fit your needs - https://www.surehr.co.uk/</p><br><p>👂 Listen, learn, and share your thoughts in the comments!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>How can service providers stay relevant to the market?</title>
			<itunes:title>How can service providers stay relevant to the market?</itunes:title>
			<pubDate>Wed, 18 Sep 2024 11:34:19 GMT</pubDate>
			<itunes:duration>17:24</itunes:duration>
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			<link>https://www.fractionalteams.com/how-can-service-providers-stay-relevant-to-the-market/</link>
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			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<p>In this episode of "Grow2Market," we dive into the pivotal role of service providers in the ever-changing world of communications technology.</p><br><p>Discover why shifting focus from your own products to genuinely understanding and meeting your customers' needs is more critical than ever.</p><br><p>We'll explore practical steps to adopt a customer-centric approach, the benefits of building strong client relationships, and how this shift can set you apart in a competitive industry.</p><br><p>If you provide tech products and services, this episode offers valuable insights to help your business thrive by aligning more closely with your customers.</p><br><p>Looking to learn more or need support in implementing these strategies? </p><br><p>Fractional Teams is here to help - https://www.fractionalteams.com/contact/</p><br><p><a href="https://www.linkedin.com/company/fractionalteams/" rel="noopener noreferrer" target="_blank">Connect with us</a> to see how we can assist you in growing your market by focusing on what matters most—your customers.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of "Grow2Market," we dive into the pivotal role of service providers in the ever-changing world of communications technology.</p><br><p>Discover why shifting focus from your own products to genuinely understanding and meeting your customers' needs is more critical than ever.</p><br><p>We'll explore practical steps to adopt a customer-centric approach, the benefits of building strong client relationships, and how this shift can set you apart in a competitive industry.</p><br><p>If you provide tech products and services, this episode offers valuable insights to help your business thrive by aligning more closely with your customers.</p><br><p>Looking to learn more or need support in implementing these strategies? </p><br><p>Fractional Teams is here to help - https://www.fractionalteams.com/contact/</p><br><p><a href="https://www.linkedin.com/company/fractionalteams/" rel="noopener noreferrer" target="_blank">Connect with us</a> to see how we can assist you in growing your market by focusing on what matters most—your customers.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Passive Prospecting (Grow2Market Podcast)</title>
			<itunes:title>Passive Prospecting (Grow2Market Podcast)</itunes:title>
			<pubDate>Mon, 12 Aug 2024 16:34:06 GMT</pubDate>
			<itunes:duration>20:40</itunes:duration>
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			<link>https://youtu.be/45Ci4YfWINk</link>
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			<itunes:subtitle>with Tim Meredith and Solomiia Bodnar</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>Solomiia Bodnar joins host, Tim Meredith, for an exploration of "Passive Prospecting". This is a kind of demand-generation activity that is open to anyone, not just marketers. It's a particularly powerful tool in the hands of senior technical people or company executives with untapped community clout.</p><br><p>We talked about an AI copywriting tool designed for the tech industry. You can copyreadynow.com to learn more and even watch a video version of the podcast, followed by a short demo workshop video here: https://youtu.be/45Ci4YfWINk</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Solomiia Bodnar joins host, Tim Meredith, for an exploration of "Passive Prospecting". This is a kind of demand-generation activity that is open to anyone, not just marketers. It's a particularly powerful tool in the hands of senior technical people or company executives with untapped community clout.</p><br><p>We talked about an AI copywriting tool designed for the tech industry. You can copyreadynow.com to learn more and even watch a video version of the podcast, followed by a short demo workshop video here: https://youtu.be/45Ci4YfWINk</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Introduction</title>
			<itunes:title>Introduction</itunes:title>
			<pubDate>Fri, 02 Aug 2024 15:09:46 GMT</pubDate>
			<itunes:duration>1:09</itunes:duration>
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			<link>https://www.fractionalteams.com/author/tim/</link>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[<p>Hi everyone. And welcome to grow to market.&nbsp;This is a new podcast that we've made for the telecoms cloud and IT industries.&nbsp;It's really a combination of the last couple of decades of personal experience. Plus a lot of the time that we spent in our business, working with other organizations from smaller startups to growing scale-ups all the way through to larger businesses. That are trying to pivot into new areas.&nbsp;&nbsp;</p><br><p>We'd like to think that we're providing. Something based on real experience, things that we know actually work. Which is hopefully going to be a refreshing change from some of the fake social media influences we see out there. You know, those snake oil merchants that we're all familiar with. So we're going to be sharing a lot of knowledge across the areas of sales and marketing, product management development, and even leadership. So we'd like you to stay tuned. We're going to share lots of information. And if you'd like to get in touch with us at any stage, you'll find some links in the description, but until then stay tuned for the podcasts that are coming up next.</p><br><p>From the people behind <a href="https://www.fractionalteams.com" rel="noopener noreferrer" target="_blank">Fractional Teams</a> and <a href="https://copyreadynow.com" rel="noopener noreferrer" target="_blank">CopyReadyNow</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hi everyone. And welcome to grow to market.&nbsp;This is a new podcast that we've made for the telecoms cloud and IT industries.&nbsp;It's really a combination of the last couple of decades of personal experience. Plus a lot of the time that we spent in our business, working with other organizations from smaller startups to growing scale-ups all the way through to larger businesses. That are trying to pivot into new areas.&nbsp;&nbsp;</p><br><p>We'd like to think that we're providing. Something based on real experience, things that we know actually work. Which is hopefully going to be a refreshing change from some of the fake social media influences we see out there. You know, those snake oil merchants that we're all familiar with. So we're going to be sharing a lot of knowledge across the areas of sales and marketing, product management development, and even leadership. So we'd like you to stay tuned. We're going to share lots of information. And if you'd like to get in touch with us at any stage, you'll find some links in the description, but until then stay tuned for the podcasts that are coming up next.</p><br><p>From the people behind <a href="https://www.fractionalteams.com" rel="noopener noreferrer" target="_blank">Fractional Teams</a> and <a href="https://copyreadynow.com" rel="noopener noreferrer" target="_blank">CopyReadyNow</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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