THE NEWSROOM: The launch of the $300m Premier Jumping League – its business model, backstory and disruption in showjumping. And the latest on investment in the NFL’s flag football league and its commercialisation.

INSIDE THE DEAL: Ben Cronin explains why Mistral, Europe’s most valuable AI start-up, has invested in professional cycling and how the tech-led sponsorship sector is rapidly evolving.

AOB: Bidding for NBA Europe teams reaches $1bn and the fallout from a dramatic night of Fifa World Cup playoffs.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Co-hosts: Jonathan Rest, Martin Ross

Contributor: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. NFL unveils elite investor roster for pro flag venture

2. IFAF to diversify revenue mix to lessen NFL reliance

3. Returning McCourt backs Premier Jumping League

4. Mistral flies the flag for European AI sector in Team Visma deal

5. Euroleague to tap private markets, re-engages NBA

6. DAZN, Rai to share World Cup coverage in Italy 

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This week, we look at the decision to snub riches elsewhere and keep snooker’s World Championships at The Crucible and what the deal means for the sport.

Jonathan Rest is back from Toronto, where he spoke to industry leaders about Rogers and its MLSE stake, the C$11bn NHL rights deal, big tech and the CRTC’s OneSoccer v Rogers ruling.

We report from Sportel Singapore, as Joseph Perry offer insights into the latest media rights sector developments, and Ben Cronin weighs in from Spain on LaLiga’s Jornadas de Clubes. Plus, flying discs and the World Paint Drying Championships.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Jonathan Rest, Martin Ross, Joseph Perry, Ben Cronin

Editor: Lumi Lehmuskallio 

Sources: 

1. Rogers ‘to shell out’ $7.7bn for NHL renewal

2. EXCLUSIVE: CSME ‘open for business’ to investors

3. Snooker Worlds remain at Crucible for the long term

4. Regulator backs OneSoccer in Rogers carriage row

5. Serie A, LaLiga exploring overseas match options

6. AFC halts bidding for 2031, 2035 Asian Cups

7. EXCLUSIVE: WFDF targets World Frisbee rebrand 

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This week, Matthew Williams and Faaez Samadi join Catherine Davies to discuss the latest sponsorship trends in the Indian Premier League as the curtain rises on the latest iteration.

Jonathan Rest looks at why IPL franchises are attracting billion-dollar bids and what this means for cricket’s future as a business. Lalit Modi, the league’s founder, also weighs in with his take on the next media rights cycle.

Plus, we look ahead to what’s next for the US major leagues with on-the-ground observations from New York, and is latency killing the streaming star?

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Matthew Williams, Faaez Samadi, Jonathan Rest, Lalit Modi

Editor: Lumi Lehmuskallio

Sources: 

1. Cricket the battleground in India’s AI arms race

2. Gemini’s IPL deal follows ChatGPT’s WPL tie-up

3. India leads the way as T20 nations split on shirt sponsorship strategy

4. Sunrisers, Super Giants replace Dream11 on shirts

5. Investors circle rare deals for IPL team stakes

6. JioStar hits record revenues in first quarter

7. BBC trial aims to shrink streaming latency

8. Sky extends, expands Masters coverage 

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This week, Martin Ross and Joseph Perry join Catherine Davies to discuss the implications of the Premier League’s D2C launch in Singapore. Why now, what next and how do other major European leagues compare in the streaming space?

Then, Martin and Joseph take a look at fiscal challenges for Europe’s public-service broadcast sector in the big tech era – in light of a decision by voters in Switzerland not to reduce their TV license fee payments.

Plus, a lookahead to Sportel Singapore, mixed viewing figures for F1’s Drive to Survive and the winter Paralympics opening ceremony, as well as a novel sponsorship activation touching down in the Paulista state league final.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Joseph Perry

Editor: Lumi Lehmuskallio 

Sources: 

1. EPL makes long-studied Singapore D2C move

2. EPL to have Olympia HQ for in-house production

3. European leagues stumble towards D2C as market hardens

4. SRG SSR delivered crucial licence fee backing

5. Swiss sports bodies oppose TV licence fee cut

6. Winter Paralympics: Rai ratings solid, RTVE meagre 

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The deal brings together two giants of the global media industry.  

The podcast looks at the merger through a very specific lens: what it means for the sports media rights in Europe.  

This involves assessing the combined sports rights portfolio of the two companies, and where that positions the new merged entity in the battle to be a dominant provider of sport globally. It looks in detail at Paramount’s recent surprise move on the rights in the UK and Germany to Uefa’s club competitions. And it examines potential targets for Paramount-WBD in the coming years, with a particular focus on the next domestic rights auctions of England’s Premier League and Germany’s Bundesliga. 

Frank Dunne, Editor-at-Large of SportBusiness, discusses these topics with Joseph Perry, Editor of SportBusiness Media, and Jonathan Rest, Chief Correspondent of SportBusiness.  

You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. 

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Frank Dunne   

Contributors: Joseph Perry, Jonathan Rest  

Editor: Lumi Lehmuskallio  

Sources:

1 Battle for WBD reignites as Paramount talks resume | SportBusiness 

2 WBD in line for full Paramount takeover | SportBusiness 

3 WBD board, again, rejects ‘inferior’ Paramount bid | SportBusiness 

4 Paramount ‘confident’ in NFL, UFC relationships | SportBusiness 

5 WBD board rebuffs Paramount Skydance’s offer | SportBusiness 

6 Paramount sues WBD amid takeover battle | SportBusiness Media 

7 Big Five rise lays down marker for new Uefa era | SportBusiness Media 

8 Paramount makes 10-figure bet on UCL breakthrough | SportBusiness Media 

9 UFC on TNT? Paramount takeover creates flexibility | SportBusiness Media 

10 Skydance inks protracted Paramount takeover | SportBusiness Media 

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This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.

Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne. 

Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the Enhanced Games sponsorship drought.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Frank Dunne, Matthew Glendinning, Martin Ross, Jonathan Rest, Ben Cronin, Matthew Williams

Editor: Lumi Lehmuskallio

Sources: 

1. EXCLUSIVE: Etihad lines up McLaren F1 deal
2.  Barclays enters F1 with Williams, Anthropic signs on
3.  Cadillac strikes related party deal with TWG AI
4.  The Global Motorsport Report
5.  EPL makes long-studied Singapore D2C move
6.  DAZN nets exclusivity over Fiba’s Courtside 1891
7.  Apple drives chunky US rights fee uplift for F1
8.  Enhanced Games: Where’s the commercial injection?

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This week, Matthew Glendinning joins Catherine Davies to hone in on Chelsea’s third front-of-shirt sponsorship deal in as many years and why its leading shirt asset has been so hard to shift.

Then Martin Ross looks at LaLiga and Serie A international media rights sales as league executives descend on the FT Business of Football Summit in London.

We also shine a spotlight on the padel craze hitting Scotland, Olympic TV audiences in Canada and a Sunset+Vine production deal with a long tail. 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Matthew Glendinning, Martin Ross

Editor: Lumi Lehmuskallio

Sources: 

1. Chelsea signs IFS in latest short-term shirt deal 

2. EPL clubs face more betting sponsor curbs 

3. FPT sleeve deal kickstarts Chelsea’s on-kit sales 

4. LaLiga invites media rights bids across the Nordics 

5. Peak makes key APAC hire with Amazon’s Edelston 

6. Bundesliga return for Fox in Mexico, Central America 

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This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech.

Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector.

Plus, Olympic ice hockey audiences, and politicians going big on pay TV subscriptions in the halls of power.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio 

Sources: 

1. Iris enters in-flight, in-ship space with Olympics deal

2. Formula 1 returns to IMG’s Sport 24 in three-year deal

3. IMG doubles down on Sport 24 business in long-term Panasonic deal

4. EPL clubs mull central sponsorship proposal

5. Uefa club competition revenue hits €4.4bn

6. Uefa women’s football close to €100m sponsorship mark

7. Voumard: TOP sponsor negotiations in good place

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This week, Martin Ross and Jonathan Rest join Catherine Davies to break down the latest developments, departures and disclosures at Mediapro, the Spain-based global sports media rights and production agency.

Ben Cronin provides an analysis of the Chinese EV industry’s rising influence in the sports sponsorship sector, in the week that Manchester City became BYD’s latest sponsorship interest.

Also, a look at TOP sponsor branding and activations at the Milano-Cortina winter Olympics, and a broadside against ‘billion-strong’ audiences for sports events on TV.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Jonathan Rest, Ben Cronin

Editor: Lumi Lehmuskallio

Sources: 

1. NVP lays down local challenge to Mediapro

2.  Heidenreich exit continues Mediapro exodus

3. EXCLUSIVE: Seibert bows out in latest Mediapro exit

4. Chinese EV brands search for affinity, creating big opportunity for sport

5. BYD enters EPL with Man City training kit deal

6. BYD joins Commonwealth Games sponsor line-up

7. TCL sets out on premiumization trail at Milan Cortina 

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This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond.

Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Jonathan Rest, Ben Cronin, Joseph Perry

Editor: Lumi Lehmuskallio 

Sources: 

1. TCL sets out on premiumization trail at Milan Cortina

2. EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 2032

3. Winter sports want IOC over programme tweaks

4. IOC weighs up January winter Olympics amid climate change

5. OBS ups AI usage for Milan-Cortina 2026

6. Hyrox not ready for media rights deals, says CMO 

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This week, Matthew Glendinning joins Catherine Davies to talk about the emergence of the predictive market sector as a potential game changer in sports sponsorship.

Matthew Williams calls in from Mumbai to report on the latest trends in the Indian sponsorship market, while Jonathan Rest breaks down the latest developments at the Professional Fighters League as it adapts its format, calendar and ownership structure. Plus, a wearable tech spat at the Australian Open.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Matthew Glendinning, Matthew Williams, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources: 

1. Polymarket surge continues with MLS deal

2. NCAA calls out college sport prediction markets

3. Kit supply deadline looms for Indian national team

4. Knighthead, 885 up PFL stakes as founder Davis exits

5. Oberlander takes COO role at PFL

6. Tenfield strikes late to net AUF production rights

7. Whoop wearable tech spat hits Australian Open 

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This week, Frank Dunne joins Catherine Davies to talk about the crisis engulfing Belgian football as the Pro League’s contract dispute with DAZN leaves all parties in a Catch-22 situation.

Martin Ross reveals possible tweaks to European rugby’s Champions Cup and analyses EPCR’s broadcast, event hosting and sponsorship business. Plus, the UCL league phase crescendo, OFC Pro League takes to the (damp) pitch and what sports fans watched on Netflix.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. 

Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube 

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Catherine Davies 

Contributors: Frank Dunne, Martin Ross, Jonathan Rest

Editor: Lumi Lehmuskallio 

Sources: 

1. Catch-22 situations leave Belgian football in a bind

2. DAZN ordered to continue Pro League contract

3. EPCR selling rights in-house as agency deals end

4. OFC appoints TGI Sport to commercial role

5. Netflix ready to go all-cash to seal WBD swoop

6. Matchroom takes darts to Saudi in new hosting deal 

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How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy?

Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda?

Why are three central African countries – Rwanda, the Democratic Republic of the Congo and the Republic of the Congo – targeting sport to promote themselves?

Matthew Glendinning, European Sponsorship Editor at SportBusiness, discusses these topics – including a full breakdown of the financials of the deals – with Frank Dunne, SportBusiness’s Editor-at-Large.

You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. 

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Frank Dunne

Contributors: Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1 Visit Rwanda commits major spend on LA-based properties | SportBusiness Sponsorship  

2 Visit Rwanda enters US with Clippers, Rams | SportBusiness Sponsorship 

3 Arsenal opts against renewal with Visit Rwanda | SportBusiness Sponsorship 

4 DRC follows Rwanda visibility path with AC Milan and Monaco | SportBusiness Sponsorship 

5 Barcelona deal extends DR Congo’s football drive | SportBusiness Sponsorship 

6 Congo enters French football with Lyon deal | SportBusiness Sponsorship 

7 Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship

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Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year.

Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider sports industry.

Also, a look at Fifa World Cup betting rights, what next for Australia’s Big Bash and shopping for streaming subscriptions in the Lidl middle aisle.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Maria Kholodova, Martin Ross, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources: 

1. ANZ adds naming rights in Australian Open renewal

2. Broad appeal, premium feel key to tennis sponsorship growth

3. Cartoon feeds, expanded coverage drive AO’s engagement push

4. EXCLUSIVE: Sony to renew Australian Open in India

5. Wowow nets Australian Open renewal in Japan

6. AUF triples media revenue in tumultuous tender

7. Stats Perform in landmark Fifa betting rights deal

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Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.

The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.

Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio 

Sources:

1. Enhanced Games devoid of sponsors, broadcasters

2. Santos cuts short 7K deal by ‘mutual agreement’

3. Betano replaces Pixbet at Flamengo

4. How online betting sponsors made Brazilian football the ultimate FOMO market

5. World Aquatics settles with swimmers in ISL case

6. ISL eyes 2026 return with revised model

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In 2018, the Infront agency and streamer DAZN paid €500m for the rights to European handball from 2020 to 2030. It was a deal set to transform the financial health of handball for a decade.  

But in 2023, DAZN unexpectedly stepped out. Then, in December 2025, in an even more dramatic turn of events, the federation agreed with Infront that the agency would scale back its role massively from July 2026, handing back many rights to the EHF’s in-house marketing team. 

Jonathan Rest, Global News Reporter of SportBusiness, tells the story of what happens when one man’s vision to transform the commercial fortunes of a sport bumps up against unforeseeable market realities.  

You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. 

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Frank Dunne   

Contributors: Jonathan Rest  

Editor: Lumi Lehmuskallio  

Links: 

1 EHF to take fresh approach to marketing rights | SportBusiness Media 

2 EHF seeking large uplift this autumn for unified offering | SportBusiness Media 

3 EHF set for tender launch under new rights strategy | SportBusiness Media 

4 Infront, Perform tie up rights to European handball | SportBusiness Media 

5 EHF secures 300% increase as Infront and Perform join forces | SportBusiness Media 

6 EHF kicks off Infront, DAZN pact with digital overhaul | SportBusiness 

7 Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner | SportBusiness  

8 Infront negotiates revised EHF deal upon DAZN exit | SportBusiness 

9 DAZN deals with Dyn after ending EHF sales role | SportBusiness Media 

10 Infront’s EHF club remit ends, keeps Euros role | SportBusiness 

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This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.

Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.

Plus, TGL is back and the death of the international federation acronym.

We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. 

Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube 

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Catherine Davies 

Contributors: Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources: 

1. 2025 Media Review: Q1 

2. 2025 Media Review: Q2

3. 2025 Media Review: Q3

4. 2025 Media Review: Q4

5. 2026: Media Preview

6. Top 10 sponsorship deals in 2025

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This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions:  who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction. 

Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.

Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history.  

And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Listen now on Apple Podcasts, Spotify and YouTube

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Matthew Glendinning, Faaez Samadi

Editor: Lumi Lehmuskallio

Sources:

1. ESPN, WBD dominate Conmebol rights picture

2. FC Diez Media retains Conmebol club business

3. NBA revenue growth spurred by Nike and 2K renewals

4. NBA jersey patch revenue close to $300m mark

5. Mercedes-Benz deal ends WTA top sponsor hunt

6. DAZN increase drives LaLiga to healthy uplift

 The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here!

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This week, Gavin Hamilton makes his podcast debut with sharp insights into Real Madrid’s proposal to sell off an ownership stake to external investors and what such a sale could earn.

Duncan Griffiths Nakanishi presents the 2025 edition of The Long Game, SportBusiness’ big picture look at what comes next for sport, and what it could – and should – be doing to remain at the forefront of culture in the 21st century.

Martin Ross offers a first-hand account of Host City 2025 in Glasgow and weighs in, alongside Ben Cronin, on the latest stadium naming rights deals after Barclays’ landmark Hampden Park agreement.

Plus, MLS Cup attendance details with a twist, Ally Pally beer sales at PDC World Darts and the Fifa World Cup draw.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Gavin Hamilton, Duncan Griffiths Nakanishi, Martin Ross, Ben Cronin

Editor: Lumi Lehmuskallio

Sources: 

1. Pérez proposes Real Madrid minority stake sale

2. Host City 2025 announces final speaker line-up

3. Barclays invests in Hampden naming rights

4. London Olympic Park naming rights on market

5. World Darts Championship in Paddy Power extension 

The Long Game, SportBusiness’ big-picture look at what comes next for sport. Explore here!

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This week, Martin Ross and Jonathan Rest reflect on the rush of Uefa club competitions media rights deals in Europe’s ‘big five’ markets and look at who’s in, who’s not and what’s next. Ben Cronin also weighs in with insights into UC3’s new sponsorship approach for the competitions, including the creation of an ‘elevated’ sponsor tier.

Martin reports from on the ground at Commonwealth Sport’s general assembly, where the Indian city of Ahmedabad is ratified host of the 2030 Games and is eyeing global sports hub status.

And we provide a round-up of unusual championships from around the world, including ESPN’s Red Lobster Band of the Year, sheep dog trials on TVNZ, karate media rights - and will England rise from the Ashes?

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Jonathan Rest, Ben Cronin

Editor: Lumi Lehmuskallio

Sources: 

1. Paramount swoops for UCL rights in UK, Germany

2. Sky reunited with Uefa club rights, renews in Italy

3. Little change in UCL’s FTA line-up but TF1 returns

4. Telefónica to retain Uefa club rights in €1.46bn deal

5. AB InBev deal emblematic of UC3’s new sponsorship approach

6. Ahmedabad offers Commonwealth Games ‘strong fundamentals’

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This month, we reveal the massive fee that the global streamer was prepared to pay to secure the rights in the US to the 2027 and 2031 editions of Fifa’s Women’s World Cup.

Frank Dunne talks to Maria Kholodova about Netflix’s bumper deal, what the deal reveals about Netflix’s real sports strategy and what it says about the current state of the US sports media-rights market.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributors: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1 Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media

2 USA, UK set to host Fifa Women’s World Cups | SportBusiness

3 Netflix doubles down on WWC in North America | SportBusiness Media

4 US broadcasters poised as Fifa launches WWC tender | SportBusiness Media

5 Fifa to exceed $3bn media-rights target for 2018 World Cup sales | SportBusiness Media

6 Fox succeeds ESPN as Women’s Euro broadcaster in US | SportBusiness Media

7 Netflix joins NFL streaming party with Christmas Day offering | SportBusiness Media

8 Netflix swoops for WWE’s Raw in global $5bn play | SportBusiness Media

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This week, Jonathan Rest kicks off the podcast with key insights into how Apple TV will broadcast MLS in what remains of its deal, plus rejigged fees and match calendar, the next tender and winter weather.

Faaez Samadi brings fresh insight into sponsorship in tennis with an overview of the SportBusiness Sponsorship tennis data snapshot and the latest new deals.

We also take a look a look at the Müller v Son show headlining this weekend’s MLS Conference semi-finals, with a quick quiz on previous head-to-heads and results, industry news on Paramount Skydance’s WBD bid and the “burger curse” in Formula 1 sponsorship... 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Jonathan Rest, Faaez Samadi

Editor: Lumi Lehmuskallio

Sources: 

1. MLS closes Season Pass, shifts season schedule

2. MLS, Apple lift additional paywall for play-offs

3. Saudi funding boosts tennis tours, Davis Cup seeks title sponsor

4. Broad appeal, premium feel key to tennis sponsorship growth

5. Paramount swoops for UCL rights in UK, Germany 

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This week, Matthew Glendinning and Martin Ross join to discuss the importance of the DP World Tour’s title sponsorship renewal, alongside its new deal with AWS, plus Dubai’s links to the Tour.

Joseph Perry brings back fresh insight into the NFL’s Global Markets Program from Berlin where he attended the NFL International Series match.

Finally, Catherine Davies and Joseph analyse the outlook for LaLiga as it looks to extract maximum value from the domestic market for its pay-TV media rights – in competition with UC3 and its own ongoing Spanish auction.

We also reflect on the marketing gold of that “icicle” kick in a snowy Canadian Premier League final, a barking mad football fan banning order in Scotland, the upcoming Ashes and dancesport rights fees!

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Matthew Glendinning, Martin Ross, Joseph Perry

Editor: Lumi Lehmuskallio

Sources: 

1. DP World secures early European Tour extension

2. AWS adds DP World Tour to PGA Tour tie-up

3. Franchises, league call for patience as NFL hits Berlin

4. EXCLUSIVE: LaLiga goes early with domestic tender

5. El Clásico remains key as LaLiga brings forward domestic tender

6. Cricket Australia strikes stopgap Ashes deal as demand in UK stalls

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This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.

Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.

We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Ben Cronin, Jonathan Rest, Martin Ross

Editor: Lumi Lehmuskallio

Sources:

1. Heineken boosted by F1 renewal ahead of expected UCL loss

2. AB InBev poised to land Uefa beer category deal

3. RFP beefs up partnerships unit as first sponsor nears

4. Seasonality prompts TKO’s third-quarter revenue drop

5. Blue Jays’ heartache pulls in huge Sportsnet ratings 

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This week, Frank Dunne joins the podcast to discuss key points from SportBusiness’ latest in-depth industry report, Platform Wars: The Third Era of Private Equity Investment in Sport, which tackles the question: Is sport delivering the returns that investors expect?

Matthew Williams lends his insight into the NFL’s latest forays in the fashion industry, through sponsorship and licensing deals with popular brands Lululemon and Abercrombie & Fitch. And Maria Kholodova offers sharp analysis of the NBA’s landmark media rights deals which have had a knock-on effect on international rights sales.

Plus, a look ahead to Fubo’s upcoming financial results as Disney completes its acquisition, and a nod to record World Series ratings in Canada, where the Blue Jays are looking to win their first crown since 1993. 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Frank Dunne, Matthew Williams, Maria Kholodova

Editor: Lumi Lehmuskallio

Sources: 

1. Platform Wars: The Third Era of Private Equity Investment in Sport

Special offer: We are offering the precursor to this report, Selling the Future? Private Equity’s Role in Sport (2023), at no additional cost for purchases completed before 31st December 2025!

2. Lululemon furthers sports ambitions with NFL

3. Abercrombie deal boosts NFL’s ‘fashion vertical’

4. Sky Italia bolsters NBA offering for new season

5. DAZN Spain adds to basketball rights with NBA

6. Fubo, Disney close Hulu+ Live TV merger 

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This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi.

Ben Cronin provides a detailed breakdown of the deals and explains why the Euroleague decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top pyramid’ structure. He also explains why the Abu Dhabi brands eclipsed the league’s long-term title partner, Turkish Airlines.  

The pair discuss how the new deals fit into Euroleague’s overall sponsorship portfolio and why brands from the booming tourism and travel sector are attracted to the league.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributors: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. EuroLeague sponsorship restructure bears fruit | SportBusiness Sponsorship
2. Euroleague Basketball in five-year Middle East play | SportBusiness Sponsorship
3. Dubai BC hires M+C Saatchi for EuroLeague | SportBusiness Sponsorship
4. Less is more for EuroLeague as Visa joins portfolio | SportBusiness Sponsorship
5. Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship
6. IMG retains Euroleague business to 2036 | SportBusiness Sponsorship

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This week, Martin Ross, Jonathan Rest and Joseph Perry join for a special Sportel round-up edition where we bring you the latest nuggets of news and intel we uncovered from the 2025 convention in Monaco. Topics from the shop floor include:

• Talking points about the UC3 / Relevent Football Partners’ media rights tenders for the Uefa Champions League.
• That match in Miami – LaLiga’s first overseas regular-season fixture on hold, for now?
• LaLiga domestic rights tender moved up to coincide with Champions League rights auction.
• Conmebol and AFC rights sales.
• Iris picks up Giro d’Italia media rights.
• The latest on Olympics rights sales in India and elsewhere.
• Ekstraklasa’s plans to stir up competition ahead of its domestic rights tender.
• L-Frame advertising introduced to the Champions League, Six Nations.
• The first-ever SportBusiness Sportel mini-awards: Best dressed, best recovery, best freebie and more! 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Jonathan Rest, Joseph Perry

Editor: Lumi Lehmuskallio

Sources: 

1. Postcard from Monaco

2. UC3 needs new and old media worlds to combine to surpass growth targets

3. EXCLUSIVE: Iris lands Giro international rights

4. DAZN appoints Foxtel’s McCloy to replace Watson

5. UCL/Six Nations L-Frame story

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This week, Ben Cronin and Faaez Samadi kick off with a look at some of the key deals featured in SportBusiness’ two-part extended data snapshot of this season’s Premier League team sponsorship portfolios.

We also provide an overview of our Global Media Report 2025 - hot off the press, while Martin Ross and Jonathan Rest discuss the 2030 Commonwealth Games heading to Ahmedabad, India’s chance to redeem its hosting reputation 20 years on from Delhi 2010.

We also look ahead to Sportel Monaco and hear about some heavyweight issues for sumo wrestling at the Royal Albert Hall. 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Ben Cronin, Faaez Samadi, Imran Yusuf, Martin Ross, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources: 

1. The Premier League team sponsorship market: Arsenal to Fulham

2. The Premier League team sponsorship market: Leeds to Wolves

3. The Global Media Report 2025

4. Commonwealth Games set for India return in 2030

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This week, Martin Rest and Frank Dunne bring their usual incisive analysis – this time on the subject of DAZN’s 2024 accounts. We crunch the numbers and gaze into the future for the would-be ‘Spotify of sport’.

Martin then turns his eye to finances and commercial momentum swings in golf, in light of the news that the PGA Tour’s shortfall funding to the European Tour exceeded £21m last year and LIV Golf’s international arm lost $462m in 2024.

We also hear from Jonathan Rest, who’s spent the week speaking to industry heavyweights in New York and we take a light-hearted look at a Champions League wedding, an AI fail and where Bad Bunny is at next...

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Martin Ross, Frank Dunne, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources:

1. EXCLUSIVE: DAZN posts $878m loss for 2024

2. DAZN faces dilemma after success of hybrid CWC commercial model

3. If Murdoch is smart to exit Foxtel, why is DAZN buying in?

4. PGA Tour’s European Tour shortfall sum hits £21.5m

5. The Global Golf Report 

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This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams.

Matthew Glendinning joins in to discuss betting company Betano’s push into sponsorship in football – and whether its 11th hour regional sponsorships for the Fifa Club World Cup was such a “lose-lose” deal after all, in light of record audiences across Latin America.

Looking ahead, we discuss what not to say live on air when you’re cross-promoting the upcoming season of your network’s multi-billion dollar rights deal, how sticker shock is taking hold as ticket prices for next year’s Fifa World Cup are revealed and the octogenarian seeking another term at the helm of an Olympic sport’s federation.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Ben Cronin, Jonathan Rest, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources: 

1. Visit Rwanda enters US with Clippers, Rams 

2. DRC follows Rwanda visibility path with AC Milan and Monaco 

3. Betano achieved regional uplift from Club World Cup 

4. Sporting remains central to Betano’s Portugal plans 

5. Betano replaces Pixbet at Flamengo 

6. Why early NFL rights talks could ramp up team sales 

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This week, Frank Dunne, Imran Yusuf and Maria Kholodova look at the recent Disney+ deal for the rights to the Uefa Women’s Champions League and ask what it means for the relative strategies of the media company and the governing body, and look at whether the fresh round of UWCL deals confirm the upward trajectory of media rights values for women’s football.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributors: Imran Yusuf, Maria Kholodova

Editor: Lumi Lehmuskallio

Sources: 

1 UWCL takes big stride forward with bumper European deals | SportBusiness Media

2 UWCL to enjoy BBC exposure in core market | SportBusiness Media

3 Disney+, EBU land UWCL rights deals in Europe | SportBusiness Media

4 NWSL achieves huge uplift, though cash rights fee short of ’40x’ increase | SportBusiness Media

5 Women’s Euro value up in first standalone EBU deal | SportBusiness Media

6 US Women’s World Cup rights head to Netflix | SportBusiness

7 ITV, BBC to follow Lionesses at 2027 WWC | SportBusiness Media

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This week, sponsorship experts Matthew Glendinning and Ben Cronin join the pod to talk about beer – and specifically how Guinness’ central sponsorship of the Premier League has changed market dynamics.

Martin Ross and Jonathan Rest then discuss the biggest-ever change in skiing media rights sales, as FIS achieves centralisation at last and Infront secures global rights to the World Championships.

Looking ahead, we tease the launch of the SportBusiness On The Money finance in sport newsletter – and take a look at guided meditation offered by ESPN Brasil to quell fan anxiety in the leadup to the Libertadores quarter-finals. Also, just how much live preview content did Sky UK actually show in the build-up to the Ryder Cup?

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors Matthew Glendinning, Ben Cronin, Martin Ross, Jonathan Rest 

Editor: Lumi Lehmuskallio 

Sources: 

1. Guinness shakes up beer portfolios at Arsenal, Spurs 

2. Guinness to replace Budweiser in Premier League portfolio 

3. The Global Sponsorshp Report 2025 

4. Infront to sell full FIS rights package as OSV relents 

5. Top ski nations finally sign up to FIS centralisation 

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This week, Martin Ross and Jonathan Rest join the podcast to bring frontline industry insight and heavyweight interviews from the IMG x RedBird Summit 2025 at Soho Farmhouse in the Cotswolds to unpack the following:

• In the wake of the Paramount’s UFC rights swoop and the impending Zuffa Boxing US broadcast deal – is PPV over?
• Rights-holders embracing YouTube as a live sports destination.
• Amazon’s advance into golf streaming as it picks up a US Masters package.
• Are big minimum guarantees still a thing and does TKO-owned IMG have an appetite for them?

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross and Jonathan Rest

Editor: Lumi Lehmuskallio 

Sources: 

1. UFC PPV era over in Paramount $7.7bn play

2. Global NFL bow sets live stream record for YouTube

3. YouTube channels, BBC part of Bundesliga UK mix

4. Amazon deal boosts early rounds Masters coverage

5.Prime Video's tailored, tier-one rights strategy

6. IMG heavily in the mix as CAF nears eight-year deal 

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This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly?

Matthew Glendinning joins to discuss the latest WSL sponsorship trends and how the back-of-shirt inventory is performing as Spurs Women welcome cosmetics brand Elf.

Also, Maria Kholodova, fresh from a series of industry meetings in the US, brings us up to speed with the latest news there – and updates on the NCAA college football scene.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Matthew Glendinning, Martin Ross and Maria Kholodova

Editor: Lumi Lehmuskallio

Sources: 

1. Marketing benefits accrue to Spurs in Elf Cosmetics deal

2. The Global Sponsorship Report 2025

3. The CW joins CBS in long-term Pac-12 commitment

4. In Focus: US college sports

5. Amazon’s ICC streaming relights anti-siphoning row

6. In Focus: LaLiga

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This week, Jonathan Rest joins the podcast to discuss a Mexican standoff between Fox Corporation and Fox Sports Mexico over a trademark infringement lawsuit, with restraining orders, dawn raids and unpaid rights fees – and just where do Mexicans fans watch the Premier League?

Faaez Samadi and Martin Ross dive into Chinese consumer appliance and electronics brands spending big on sports sponsorship, with news of the latest deals in European football. Plus, Bundesliga engagement on YouTube in the UK, Tokyo’s World Athletics Championships and football snippets from Austria, Scotland, Canada and beyond.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Catherine Davies 

Contributors Jonathan Rest, Faaez Samadi and Martin Ross

Editor: Lumi Lehmuskallio

Sources: 

1. Fox swoops for MLB rights in Mexico

2. Fox Sports México sued over trademark breach

3. Haier returns to Euro elite with Liverpool, PSG deals

4. Midea adds Barcelona sleeve to football portfolio

5. Argentinian FA adds TCL to sponsor roster

6. Austrian Bundesliga snubs D2C, renews with Sky

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This week, Matthew Williams and Jonathan Rest join the podcast to discuss the Indian government’s ban of all money-based online games – including pay-to-play fantasy games like Dream 11 – and how that will impact not just the BCCI and the IPL but other leagues and sports in India and abroad, with one observer saying it will leave a “massive void”.

Jon then looks at how ‘hockey met football’ at the San Siro in Milan last weekend, as the NHL launched its new internationalisation strategy with Italy’s Lega Serie A – and what it hopes to achieve. 

We also discuss YouTube’s big week coming up – with its exclusive global coverage of the NFL’s 2025 International Games season opener in São Paulo, while Brazilian broadcaster Globo launches its own YouTube channel with NFL games, national team qualifiers and more. 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Matthew Williams and Jonathan Rest 

Editor: Lumi Lehmuskallio 

Sources: 

1. Dream11’s BCCI deal ends, more agreements in doubt

2. FanCode parent in $50m play for Times Internet pair

3. The Global Cricket Report

4. Serie A pact kicks off NHL global growth plan

5. NHL recruits de Boer to Zurich-based rights role

6. YouTube gets global free-to-view rights to NFL game

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This week, Frank Dunne and Ben Cronin a deep dive into the new sponsorship deal between beer brand Budweiser and the Premier League’s Everton FC, looking at how the club is leveraging the building of its new stadium through a ‘founding partner’ sponsorship category.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributor: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. Founding partner tier helps Everton lock in long-term income
2. Hill Dickinson gets community rights in Everton stadium deal
3. Everton stays local with Hill Dickinson deal

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This week, Imran Yusuf joins to discuss the Bundesliga’s strategies for differentiating itself as a brand, through marketing and technology. We also analyse a hybrid media rights sales approach often involving multiple partners, most notably in the UK where two popular YouTube channels were this week awarded packages.

Matthew Glendinning and Martin Ross then delve into the IOC’s decision to allow 2028 Olympics organisers in Los Angeles to sell venue naming rights – and what that means for TOP sponsors, LA28’s budget and organisers of future Games.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music. 

Listen now on Apple Podcasts and Spotify 

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Catherine Davies 

Contributors: Imran Yusuf, Matthew Glendinning and Martin Ross

Editor: Lumi Lehmuskallio 

Sources: 

1. YouTube channels, BBC part of Bundesliga UK mix

2. Bundesliga extends multi-platform strategy in Brazil

3.  Venue naming will not compromise IOC clean sites policy, say experts

4. Landmark LA28 ‘pilot’ to bring branded IOC venues

5. The Stadium Naming Rights Report 

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This week, Frank Dunne joins the pod to shed light on the evolution of the Premier League’s media rights sales and boldly predicts continued increases in international revenues going forward.

Matthew Glendinning and Jonathan Rest discuss the America’s Cup and the new landmark F1-style strategy poised to shake up the commercial and competitive structure of future events.

We also pay tribute to Josh Burack, the highly-respected and well-loved industry executive who sadly passed away on August 8. Martin and Josh’s business partner and friend, Nick Haigh, join the call to reflect on Josh’s career and recount some wonderful stories.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Frank Dunne, Matthew Glendinning, Jonathan Rest, Martin Ross and special guest Nick Haigh

Editors: Lumi Lehmuskallio, Gwen Gourvellec

Sources:

1. In Focus: English Premier League

2. Masters rules out Premier League games abroad

3. Tributes paid to ‘revered and vibrant’ Josh Burack

4. America’s Cup models F1 in commercial shake-up 

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Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders.

In tennis, Maria Kholodova provides insight on the WTA’s transition from its DAZN JV to the WTA Ventures era, while Martin Ross reflects on consolidation in the betting, data and technology space to create a Genius-Sportradar ‘duopoly.’

Also, late TV deals for Europe’s big five leagues, a sack of potatoes in Danish football and will Major League Fishing catch on?

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Faaez Samadi, Jonathan Rest, Maria Kholodova and Martin Ross

Editor: Lumi Lehmuskallio

Sources:

1. CA ticks off top priority with Westpac deal

2. CA mulls privatization for new Big Bash League era

3. In Focus: Women’s Tennis Association

4. Genius CEO: Tech spend ‘transforming’ rights deal

5. Sportradar’s Q2 sports rights costs hit €106m 

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This week, Martin Ross and Jonathan Rest take a deep dive into...World Aquatics after it posted its best-ever financial results. We break down the numbers and discuss agency involvement, the importance of star swimmers and if there is new, disruptive inventory to invest in post ISL.

In our main section, we bring in Maria Kholodova and special guest Flo Lloyd-Hughes, founder of women’s football media platform The Cutback, to discuss the Uefa Women’s Euro. How Switzerland performed as host, what TV audiences in major markets could mean for future sales and if national team interest is translating into much-needed buy-in for the club game.

Plus, LIV Golf numbers, changes afoot for The Hundred and sports documentary fatigue on Netflix.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Maria Kholodova and Flo Lloyd-Hughes

Editor: Lumi Lehmuskallio

Sources:

1. Atypical 2024 nets World Aquatics $108m revenue

2. BBC nets best 2025 ratings with Lionesses’ win

3. Penalty drama drives Euros audience records

4. Women’s Euro value up in first standalone EBU deal

5. Full Swing on Netflix suffers audience drop 

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This week, Frank Dunne and Matthew Glendinning take a deep dive into the new five-year sponsorship deal between financial services company Novuna and Athletic Ventures, looking at Novuna’s reasons for targeting athletics and asking what the deal means for the financial health of the sport in the UK.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributor: Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1. EXCLUSIVE: SPL rights set to switch hands | SportBusiness Media

2. SRMG’s Thmanyah nets SPL exclusivity to 2031 | SportBusiness Media

3. 50-per-cent uplift for Saudi Pro League in surprise rights award | SportBusiness Media

4. International sales push Saudi Pro League towards $100m annual media rights income | SportBusiness Media

5. EXCLUSIVE: IMG to distribute Saudi Pro League international rights following Ronaldo arrival | SportBusiness Media

6. DAZN MENA focal point of $1bn SURJ investment | SportBusiness Media

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This week, we take a break from our usual format to bring you our first-ever SportBusiness Podcast Q&A, where we address a range of questions sent in by you, our listeners.

Show host Catherine Davies is joined by Jonathan Rest, Imran Yusuf, Ben Cronin and Duncan Griffiths Nashaniki to discuss a series of questions from around the industry – and around the globe:

• How will FIFA commercialise the Club World Cup going forward – as part of a wider package or as a standalone product?

• American Airlines has been announced as a regional airline partner for the 2026 Fifa World Cup, but wait... doesn’t Qatar Airways already sponsor the event?

• In light of Comcast’s firesale of Sky Deutschland to RTL alongside a range of sales and closures elsewhere, one listener asks whether the pay-TV sports model is a viable business anymore...

• A former head of Canada’s CRTC asks if any other nation has actively allowed its sports broadcasters to flood the market with foreign content while ignoring domestic leagues

• As SportBusiness releases its bumper Global Cricket Report, a well-known figure from the world of cricket asks after the status of the ECB’s Hundred franchise sales

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Listen now on Apple Podcasts and Spotify

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Imran Yusuf, Ben Cronin, Duncan Griffiths Nakanishi

Editor: Lumi Lehmuskallio

Sources:

1. Free-to-air TV in Argentina, Brazil reaps CWC rewards

2. Panini, Jeep round out Club World Cup portfolio

3. Fifa seals PIF as Club World Cup sponsor

4. American Airlines sponsors Fifa World Cup in North America 

5. Qatar Airways adds Club World Cup to Fifa package 

6. RTL agrees nine-figure Sky Deutschland takeover 

7. Canadian sports broadcasting ‘in crisis’ due to ‘gatekeeping’, allege experts

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This week, Martin Ross and Jonathan Rest take a deep dive into CazéTV, the Brazilian sports streamer, which burst onto the scene with record-breaking coverage of the 2022 FIFA World Cup and will now show all 104 matches in next year’s tournament. 

Then Matthew Williams joins in to shed light on the plight of English Championship and Premier League clubs as they scramble to fill the gap from the ban on front-of-shirt gambling sponsorships. 

Finally, Martin and Jon weigh in on the sports streaming sector’s ‘worst-kept’ secret, as Delatre reveals that it is set to acquire Endeavour Streaming. 

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music. 

Listen now on Apple Podcasts and Spotify 

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Catherine Davies 

Contributors: Jonathan Rest, Martin Ross, Matthew Williams 

Editor: Lumi Lehmuskallio 

Sources: 

1. CazéTV lands rights to all 2026 World Cup matches 

2. Ascending CazéTV won’t rival established broadcasters for rights buyouts  

3. Sheffield United changes gambling stance under new owners 

4. League opposes Czech gambling advertising ban 

5. EPL clubs agree gambling sponsor shirt-front ban, keep sleeve and LED options open 

6. Deltatre swoops for Endeavour Streaming 

7. TKO finalizes IMG takeover, Endeavour net loss widens 

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This week, Martin Ross and Jonathan Rest discuss the call by Benfica to halt the planned centralised sale of Liga Portugal media rights amid criticisms of revenue projections.

Imran Yusuf sheds light on the International Cricket Council’s new CEO and what that might mean for the body’s future strategy.

Finally, Ben Cronin unpacks record sponsorship revenues generated by Two Circles for Uefa’s women’s competitions. Plus, SW19 musings, Shubman Gill’s Nike controversy and AI robots playing football.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

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Host: Catherine Davies 

Contributors: Jonathan Rest, Martin Ross, Ben Cronin, Imran Yusuf

Editor: Gwen Gourvellec

Sources: 

1. Benfica demands end to league centralisation plans 

2. JioStar’s Gupta named new ICC CEO

3. Disney Star seeks to reduce ICC rights fee

4. Uefa women’s football close to €100m sponsorship revenue mark

5. Disney, EBU land UWCL rights deals in Europe 

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This week, Martin Ross and Jonathan Rest look ahead to the 2026 Commonwealth Games and how new sponsorship and media rights agency deals, plus a new host broadcaster, will shape a scaled-down event in Glasgow next summer.

In a break from our usual format, host Catherine Davies takes the hotseat to answer some hard-hitting questions from Imran Yusuf about LaLiga’s mixed media rights fortunes.

We delve into RTL’s acquisition of Comcast’s Sky Deutschland and what that could mean for the German sports media landscape – and we take a quick look at Uruguayan football, Olympic TV rights in India and cricket in Brazil.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Imran Yusuf

Editor: Lumi Lehmuskallio

Sources: 

1. Sportfive vacates Commonwealth Games JV 

2. EXCLUSIVE: Red Tiger hunts Glasgow 2026 sponsors 

3. EXCLUSIVE: Swiss firm set for Glasgow 2026 host broadcast 

4. In Focus: LaLiga 

5. RTL agrees nine-figure Sky Deutschland takeover 

6. IOC eyes cricket uplift with two-cycle India tender 

7. Sport for good: Brazilian cricket’s feelgood factor

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Inside the Deal is the monthly podcast from SportBusiness. Every month we take an in-depth look at one deal from the industry, together with an expert reporter from the SportBusiness team.

It could be a deal for media rights, for sponsorship, distribution, event hosting or sports tech – any sector in the sports industry.

It will be a deal that tells us something interesting about where the industry is today, and where it might be heading in future.

This week, Frank Dunne and Jonathan Rest take a deep dive into the new six-year domestic broadcasting deal between the Saudi Pro League and the Saudi Research and Media Group, asking what the deal means for the league and for the future of the sports-rights market across the Middle East and North Africa.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributor: Jonathan Rest

Editor: Lumi Lehmuskallio

Sources:

1. EXCLUSIVE: SPL rights set to switch hands | SportBusiness Media

2. SRMG’s Thmanyah nets SPL exclusivity to 2031 | SportBusiness Media

3. 50-per-cent uplift for Saudi Pro League in surprise rights award | SportBusiness Media

4. International sales push Saudi Pro League towards $100m annual media rights income | SportBusiness Media

5. EXCLUSIVE: IMG to distribute Saudi Pro League international rights following Ronaldo arrival | SportBusiness Media

6. DAZN MENA focal point of $1bn SURJ investment | SportBusiness Media

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This week, Martin Ross puts DAZN’s ‘landmark’ US deal under the spotlight: will sublicensed Spanish-language rights to Uefa club competitions help it break through to the mainstream?

Ben Cronin takes us through Mastercard’s new Billie Jean King Cup sponsorship, and then joins Jonathan Rest to dive into SailGP’s expansion plans, its celebrity investors and where the ROI is coming from.

We also look at what’s new at Wimbledon, what to expect from Uefa Women’s Euros viewer interest and unusual twists in Scottish football sponsorship.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Jonathan Rest, Martin Ross, Ben Cronin

Editor: Lumi Lehmuskallio 

Sources:

1. DAZN nets Spanish-language UCL rights in US

2. DAZN seals first CWC sublicence, more coming

3. Mastercard nets ranking sponsorship in BJKC deal

4. SailGP begins search for new teams, investment

5. EXCLUSIVE: SailGP nets Emirates, DRP World as global sponsors

6. Wimbledon targets ‘largest possible’ audience with later finals slot 

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This week, we delve into Netflix’s landmark move – a deal to carry French commercial broadcaster TF1’s linear channels, including its entire sports portfolio. That in the same week streaming surpassed cable and over-the-air viewership in the US for the first time.

Matthew Williams reveals how a new wave of consumer-facing brands sponsoring Formula 1 are providing commercial opportunities at team level, and then Imran Yusuf joins in to explain how the Kings League is disrupting traditional models of media rights distribution.

We also crunch audience and attendance figures at the Fifa Club World Cup, and examine how fans around the world are reacting to it.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Imran Yusuf, Matthew Williams

Editor: Lumi Lehmuskallio

Sources: 

1. Netflix enters channel aggregation with TF1 deal 

2. YouTube gets global free-to-view rights to NFL game 

3. Pressure builds on World Cup Host City Supporter sales 

4. Consumer brands predicted to drive F1 team sponsor growth 

5. EXCLUSIVE: Revolut in advanced Audi F1 talks 

6. Kings League turns tables on football revenue mix 

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This week, Jonathan Rest and Martin Ross take a deep dive into Warner Bros. Discovery’s decision to separate the company into two divisions – Global Networks and Streaming & Studios – and what that could mean for the business, especially its cable sports channels in the US and a $3bn+ annual outlay on premium sports rights.

Matthew Glendinning takes us through the Fifa World Cup 2026 Host City Supporter programme and how many cities are struggling to reach their targets, and Jon gives us the lowdown on Major League Baseball’s move to team up with – and take an equity stake in – creator-led media company JomBoy Media.

We also look ahead to the Fifa Club World Cup, kicking off this weekend across the US, and tip our hat to our many listeners from 64 countries around the world.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1. WBD unbundles cable networks, streaming units

2. Pressure builds on World Cup Host City Supporter sales

3. MLB embraces content creators in Jomboy move

4. NFL, MLB seek influencer marketing hires

5. Fanatics Events unveils $2m pros v fans content

6. YouTube backs PGA Tour’s Creator Classic Series

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This week, Frank Dunne and Martin Ross examine Uefa’s 2024–27 rights sales as UC3 navigates the post-breakaway era, and reflect on Team’s 35-year role in building the Champions League into the success it is today.

Maria Kholodova reports on the Bundesliga’s unusual streaming deal with Okko in Russia, while Faaez Samadi and Jon Rest discuss New Zealand Rugby’s post-Ineos sponsorship sales and finances.

We also cast our eyes over the NBA and NHL finals, the ICC World Test Championship, and an odd addition to the Panini sticker collection.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Frank Dunne, Martin Ross, Jon Rest, Maria Kholodova, Faaez Samadi  

Editor: Lumi Lehmuskallio 

Sources:

1. Team bows out after 35 years with Champions League uplift

2. Team within touching distance of €750m Uefa sponsor target

3. Bundesliga doubles Russia fee as DFL continues donation policy

4. Gallagher rounds out NZR post-Ineos kit deals

5. NZR settles with Ineos over sponsorship exit 

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This week, Jonathan Rest, Martin Ross and Ben Cronin weigh in on how senior hires made by Relevent Sports Group and its newly-created special purpose vehicle will tackle the commercialisation of Uefa club competitions.

Ben sheds light on Everton’s new stadium naming rights deal with local law firm Hill Dickinson, and Jon and Martin explore the issue of international federation finances, shining the spotlight on the International Table Tennis Federation – which has turned its first profit since 2018.

Plus, we take a look at who’s watching Michael Johnson’s Grand Slam Track as it heads into its third event in Philadelphia and, finally, a toss-up between Pro D2 rugby or a new family car – measuring the price of sports rights in vehicles!

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Jonathan Rest, Martin Ross, Ben Cronin  

Editor: Lumi Lehmuskallio 

Sources:

1. EXCLUSIVE: Leadership team installed for Relevant’s Uefa remit 

2. Relevent to set up devoted Uefa club business arm 

3. Hill Dickinson gets community rights in Everton stadium deal 

4. The Stadium Naming Rights Report: Buy Now 

5. ITTF edges into the black for first time since 2018

6. Sörling nets new ITTF term in hotly disputed election 

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This week, Martin Ross expands on exclusive breaking news of Uefa Women’s Champions League rights deals with Disney+ and the EBU.

Jonathan Rest brings us up to speed with another Disney move amid F1’s latest push to broaden – and lower the average age of - its fanbase through new licensing agreements. And we discuss a conflict brewing in Mexico, after a group of second-division clubs took legal action against the Federation and LigaMX in a bid to revive promotion and relegation.

Plus, we contrast the Vancouver Whitecaps’ genteel match atmosphere with the bite of British football and look at the Argentinian FA's bold attempts to sell merchandise in Brazil.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross

Editor: Gwen Gourvellec

Sources:

1. Disney+, EBU land UWCL rights deals in Europe
2. UWCL kicks off new era with Disney+ and free-to-air deals across Europe
3. F1 continues youth drive with Disney deal
4. CAS to wade in on Liga MX promotion-relegation
5. Centralisation nears with Liga MX vote on Apollo

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This week, Jonathan Rest and Ben Cronin explore the wider implications of Fifa’s news, released last week, that the Women’s World Cup will expand to 48 teams from 2031 onwards – and what it could mean for broadcasters and sponsors.

Frank Dunne explains how DAZN are defying industry expectations in their sublicensing of Fifa Club World Cup media rights, and Ben sheds further light on the exclusive he broke last month on Jeep and Visit Detroit’s shirt sponsorship of Italian Serie A club Juventus.

We also take a look at a potential TV blackout of one of the biggest club finals in Canadian broadcast history and discuss Euroleague’s decision to move its Final 4 tournament to Abu Dhabi.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Ben Cronin, Frank Dunne

Editor: Lumi Lehmuskallio

Sources:

1. Women’s World Cup next up for Fifa expansion

2. DAZN’s Club World Cup sublicensing defies industry expectations

3. Juventus locks in Jeep, Visit Detroit shirt deals

4. EXCLUSIVE: Jeep, Visit Detroit mull joint Juventus deal 

5. Canadian watchdog: Rogers carriage stance ‘disadvantages’ OneSoccer

6. Euroleague, IMG seal Abu Dhabi trip for Final Four

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This week, Jonathan Rest and Faaez Samadi discuss Major League Soccer’s ground-breaking new deal with Electronic Arts, which will livestream four matches on its mobile gaming platform, and what that suggests about MLS’ broadcast strategy.

Staying in the US, Matthew Glendinning talks about DEI sponsorships in the Trump era ahead of the 2026 Fifa World Cup and the 2028 Olympics, while Faaez sheds light on Verizon’s combined backing of ATP Tour and WTA Tour events and whether that presages progress in the proposed commercial merger.

We give ESPN a helping hand with some suggestions for the name of its new ‘flagship’ streaming service and we drop some Relevent hints about the US-based company’s latest moves.

You can subscribe and listen to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Faaez Samadi, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources: 

1. MLS turns to EA in latest broadcast strategy tweak 

2. Can DEI sponsorships survive Trump’s America? 

3. Verizon sponsorship spans ATP, WTA Tours 

4. EXCLUSIVE: ATP and WTA on course for historic merger 

5. ESPN to detail DTC plans, streaming aids Disney Q2 

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This week, Jonathan Rest and Martin Ross discuss Fubo boss David Gandler’s purchase of a majority stake in Leyton Orient and how the EFL is using storytelling to build its brand stateside. Staying in east London, Jon brings exclusive news of US-based New Balance’s Premier League return as West Ham’s future kit supplier.

Imran Yusuf joins us to shed light on the IPL deliberating an expansion to 94 matches per year and what that could mean not just for Indian cricket but for the global game.

And we revisit cracking stories coming out of Norwegian football, which have now progressed from eggs to lambs.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Martin Ross, Jonathan Rest, Imran Yusuf

Editor: Lumi Lehmuskallio

Sources:

1. Fubo’s Gandler takes control of Leyton Orient 

2. IPL eyes expanded 94-match season from 2028 

3. EXCLUSIVE: West Ham scores New Balance deal 

4. Lower-tier clubs expect increased sleeve revenue to partially offset EPL betting ban 

5. Betting bans threaten European league sponsorship revenues 

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This week, Jonathan Rest and Martin Ross dive into a SportBusiness exclusive as McLaren cuts Castore and brings in Puma as its new apparel supplier.

We join YouTube’s 20th birthday celebrations with Frank Dunne, whose three-parter on the platform lit up SportBusiness Media last week. Imran Yusuf sheds light on a T20 first as New Zealand Cricket turns the franchise model on its head, and there’s confirmation that Premier Sports founder Mickey O’Rourke has played yet another blinder.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host and producer: Callum McCarthy

Contributors: Jonathan Rest, Martin Ross, Imran Yusuf, Frank Dunne

Editor: Lumi Lehmuskallio

Sources: 

1. EXCLUSIVE: Castore out, Puma in at McLaren 
2. YouTube at 20, part 1: from pariah to partner 
3. YouTube at 20, part 2: entering the living room 
4. YouTube at 20, part 3: the content revolution 
5. NZC buys into growing MLC with franchise move 

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This week, we’re in divorce court. Callum McCarthy and Martin Ross discuss the ramifications of the LFP’s never-ending dispute with DAZN, as well as the messy fallout of LaLiga’s decision to dump long-time production partner Mediapro for HBS.

Matthew Glendinning makes his debut to tell us why the Masters remains the most lucrative sponsorship property in golf; Maria Kholodova explains Unrivaled’s US media rights deal; we look ahead to the Madrid Open and pay tribute to Swedish drinking songs

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host and producer: Callum McCarthy

Contributors: Martin Ross, Matthew Glendinning, Maria Kholodova

Editor: Lumi Lehmuskallio

Sources:

1. LFP, DAZN move closer to termination after vote

2. Mediapro contests LaLiga production loss to HBS

3. Golf sponsorship continues to evolve in age of uncertainty

4. Unrivaled seeks star players, high viewership to swell WBD deal

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This week, we take a look at Ari Emanuel's latest restructure of the Endeavor/TKO/WME/IMG machine, as he buys the Miami and Madrid stops on the ATP Tour for himself. Global news editor Martin Ross helps you decipher what has gone where, and why.

Maria Kholodova joins us to chat Grand Slam Track media rights; Imran Yusuf is here to cover rugby union’s last stand in Australia; we discuss the World Snooker Tour's commercial dilemmas and much, much more!

You can subscribe to The SportBusiness Podcast on Apple Podcasts and Spotify.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30 per cent discount here.

Host and producer: Callum McCarthy

Contributors: Martin Ross, Imran Yusuf, Maria Kholodova

Editor: Lumi Lehmuskallio

Sources: 

1. Emanuel-led group set to land Miami, Madrid Opens 

2. Grand Slam Track out of the blocks with broad exposure but limited rights fees  

3. Rugby Australia needs on-field success to ensure hefty Nine uplift  

4. World Snooker pots increase in BBC extension 

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This week, Callum McCarthy is joined by Martin Ross and Imran Yusuf to explore why Rogers pulled the trigger on a $7.7bn deal with the NHL, Fifa electing to play it safe with Women's World Cup venues in 2031 and 2035, as well as Two Circles expanding its media rights business and some Boat Race ranting.

Jon Rest calls in from Miami, USA to spill the gossip he gathered over the course of two days at Sportel.

There's also two separate mentions of FK Bodø/Glimt.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Use the code SBPODCAST30 to get 30% off annual SportBusiness.com subscriptions here.

Host and producer: Callum McCarthy

Contributors: Martin Ross, Imran Yusuf, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources:

1. Rogers ‘to shell out’ $7.7bn for NHL renewal
2. EXCLUSIVE: Infront retains Brazilian Série A betting rights
3. USA, UK set to host Fifa Women’s World Cups
4. Two Circles bags Top 14 international distribution
5. UWCL nets sponsor uplift, still needs €10m underpin

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This week, Callum McCarthy is joined by Martin Ross and Jonathan Rest for a wide-ranging conversation covering Brisbane 2032, the NBA's march on Europe, Kosmos and the ITF settling their differences, and whether to take Speedos to Sportel Miami.

As an additional treat, SportBusiness Sponsorship's Ben Cronin drops in for an in-depth analysis of Team Marketing's final sponsorship sales cycle for Uefa club competitions.

You can subscribe to The SportBusiness Podcast on Apple Podcasts and Spotify.

Use the code SBPODCAST30 to get 30% off annual SportBusiness.com subscriptions here.

Host and producer: Callum McCarthy

Contributors: Martin Ross, Jonathan Rest, Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. Team within touching distance of €750m Uefa sponsor target (SportBusiness Sponsorship subscription required)
2. Goodbye, Gabba: Brisbane to build new Olympic stadium
3. ITF, Kosmos end Davis Cup legal dispute
4. NBA, Fiba take steps towards European league
5. Under Armour rejoins Nike, Adidas on NFL field

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This week, we focus on the IOC's present and future. Kirsty Coventry is the new IOC president, beating Juan Antonio Samaranch Jr. and becoming the first woman to lead the Olympic movement. We also discuss the IOC's $3bn deal with NBC in the US and ask whether it’s really the blockbuster it’s billed as.

That, plus Sportradar being paid nine figures to take IMG Arena, the Baller League starts up in the UK, 50-something industry execs releasing albums, and much more.

Hosted and produced by Callum McCarthy

Guests: Martin Ross, Jonathan Rest

Edited by Lumi Lehmuskallio

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