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		<title>Inside The Shift</title>
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		<itunes:keywords>3D,Augmented Reality,Fashion, Marketing, Content, Production, Experience, Culture,e-commerce, trends, technology, early adopters, pioneers</itunes:keywords>
		<itunes:author>Fibbl</itunes:author>
		<itunes:subtitle>INSIDE THE SHIFT takes us behind the scenes and into the heart of early-adopting brands—spotlighting their transformation journeys and how immersive 3D/AR experiences may unlock exponential business value.</itunes:subtitle>
		<itunes:summary><![CDATA[Things are changing. 3D is more accessible, affordable, and democratized than ever. Previous norms and beliefs about what’s possible—and where this technological development is heading—are being challenged. In this podcast, we celebrate the early adopters and pioneers; we highlight the brave brands and the people within those companies who dare to push the boundaries using 3D and AR technology.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[Things are changing. 3D is more accessible, affordable, and democratized than ever. Previous norms and beliefs about what’s possible—and where this technological development is heading—are being challenged. In this podcast, we celebrate the early adopters and pioneers; we highlight the brave brands and the people within those companies who dare to push the boundaries using 3D and AR technology.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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				<title>Inside The Shift</title>
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			<title>3D for marketing</title>
			<itunes:title>3D for marketing</itunes:title>
			<pubDate>Thu, 08 May 2025 10:58:29 GMT</pubDate>
			<itunes:duration>35:10</itunes:duration>
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			<itunes:subtitle>Exploring new scalable content formats</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[Discover how working with 3D content can help you achieve scalability across your marketing channels, increase your creative output, and save production time and cost. Keeping brand consistency across all mediums has never been easier.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Discover how working with 3D content can help you achieve scalability across your marketing channels, increase your creative output, and save production time and cost. Keeping brand consistency across all mediums has never been easier.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Samsonite 3D Experience</title>
			<itunes:title>Samsonite 3D Experience</itunes:title>
			<pubDate>Thu, 08 May 2025 10:58:14 GMT</pubDate>
			<itunes:duration>51:19</itunes:duration>
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			<itunes:subtitle>How to scale 3D and AR for eCommerce and Marketing</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[How does one of the world's leading luggage brands leverage our 3D and AR services? Why is Samsonite adopting a 3D-First strategy across 19 markets? And how have workflows and processes evolved internally since integrating 3D and AR into daily operations? That–and much more–will be answered in this episode as we sit down with Edouard Wattel, Vice President of Digital &amp; E-Commerce, and Joeri Van Holder, Senior Digital Marketing Manager at Samsonite Europe, at their HQ in Belgium to learn how these early adopters have been working with 3D since 2017—and why they haven't been able to scale 3D and AR for their eCommerce and marketing until now. As always, you're guided by <em>The 3D Podcast</em> host Rickard Lönn and Fibbl 3D expert Mattias Österberg.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How does one of the world's leading luggage brands leverage our 3D and AR services? Why is Samsonite adopting a 3D-First strategy across 19 markets? And how have workflows and processes evolved internally since integrating 3D and AR into daily operations? That–and much more–will be answered in this episode as we sit down with Edouard Wattel, Vice President of Digital &amp; E-Commerce, and Joeri Van Holder, Senior Digital Marketing Manager at Samsonite Europe, at their HQ in Belgium to learn how these early adopters have been working with 3D since 2017—and why they haven't been able to scale 3D and AR for their eCommerce and marketing until now. As always, you're guided by <em>The 3D Podcast</em> host Rickard Lönn and Fibbl 3D expert Mattias Österberg.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>GANT 3D-First Experience</title>
			<itunes:title>GANT 3D-First Experience</itunes:title>
			<pubDate>Thu, 08 May 2025 10:57:58 GMT</pubDate>
			<itunes:duration>36:14</itunes:duration>
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			<itunes:subtitle><![CDATA[Join eCommerce expert and founder of Ecom Ideas, Linda Bustos, alongside Fibbl 3D expert Mattias Österberg and host Rickard Lönn Lindau, in this webinar to discover insights and best practices from GANT's 3D experiences and work with 3D content.]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[INSIDE THE SHIFT takes us behind the scenes and into the heart of early-adopting footwear &amp; fashion brands—spotlighting their transformation journeys and how immersive 3D/AR experiences unlock exponential business value.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[INSIDE THE SHIFT takes us behind the scenes and into the heart of early-adopting footwear &amp; fashion brands—spotlighting their transformation journeys and how immersive 3D/AR experiences unlock exponential business value.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Fibbl ideas</title>
			<itunes:title>Fibbl ideas</itunes:title>
			<pubDate>Thu, 08 May 2025 10:57:40 GMT</pubDate>
			<itunes:duration>24:29</itunes:duration>
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			<itunes:subtitle>Introducing a go-to platform of expert 3D content</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[Join us as we introduce and explore our new community platform and inspiration hub 'Fibbl Ideas.' It is a curated open-source collection of ideas from our global community of brands, business professionals, and creators–and a go-to platform for inspiration and expert content on 3D and Augmented Reality for B2B and B2C.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Join us as we introduce and explore our new community platform and inspiration hub 'Fibbl Ideas.' It is a curated open-source collection of ideas from our global community of brands, business professionals, and creators–and a go-to platform for inspiration and expert content on 3D and Augmented Reality for B2B and B2C.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Løci 3D Experience</title>
			<itunes:title>Løci 3D Experience</itunes:title>
			<pubDate>Thu, 08 May 2025 08:56:59 GMT</pubDate>
			<itunes:duration>30:13</itunes:duration>
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			<itunes:subtitle>Join Fibbl experts Mattias Österberg and Rickard Lönn, as they provide behind-the-scenes access to the thinking, strategy, and implementation that enabled a successful 3D experience on Løci’s e-commerce and marketing campaigns.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[Join Fibbl experts Mattias Österberg and Rickard Lönn, as they provide behind-the-scenes access to the thinking, strategy, and implementation that enabled a successful 3D experience on Løci’s e-commerce and marketing campaigns.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Join Fibbl experts Mattias Österberg and Rickard Lönn, as they provide behind-the-scenes access to the thinking, strategy, and implementation that enabled a successful 3D experience on Løci’s e-commerce and marketing campaigns.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Best In Class Experiences</title>
			<itunes:title>Best In Class Experiences</itunes:title>
			<pubDate>Thu, 08 May 2025 08:35:15 GMT</pubDate>
			<itunes:duration>33:31</itunes:duration>
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			<itunes:subtitle>Join 3D expert Mattias Österberg and host Rickard Lönn as they explore best-in-class implementations of 3D-First product experiences.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[What is 3D-First? Why does it matter? What results can this type of integration deliver? In this episode, 3D expert Mattias Österberg and host Rickard Lönn explore this emerging concept.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[What is 3D-First? Why does it matter? What results can this type of integration deliver? In this episode, 3D expert Mattias Österberg and host Rickard Lönn explore this emerging concept.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>ZACH 3D Experience</title>
			<itunes:title>ZACH 3D Experience</itunes:title>
			<pubDate>Thu, 08 May 2025 08:27:01 GMT</pubDate>
			<itunes:duration>30:51</itunes:duration>
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			<itunes:subtitle>Learn best practices for smaller brands and how to benefit from the latest developments in 3D technology from Robbie Thompson, founder of Zach Footwear.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[London-based footwear brand Zach is one of the true pioneers of 3D product experiences and 3D product content, having found a way to benefit from the latest advancements in 3D technology. If you're a smaller brand trying to position yourself in a crowded market, this episode is for you.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[London-based footwear brand Zach is one of the true pioneers of 3D product experiences and 3D product content, having found a way to benefit from the latest advancements in 3D technology. If you're a smaller brand trying to position yourself in a crowded market, this episode is for you.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Nubikk 3D Experience</title>
			<itunes:title>Nubikk 3D Experience</itunes:title>
			<pubDate>Thu, 08 May 2025 08:10:56 GMT</pubDate>
			<itunes:duration>31:10</itunes:duration>
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			<itunes:subtitle>Join our talk with Michael Slagman, Head of eCommerce at Nubikk—the Dutch footwear brand known for early 3D adoption.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[Join eCommerce expert Mattias Österberg and host Rickard Lönn in this premiere episode featuring Michael Slagman, Head of eCommerce at Nubikk—the Dutch footwear brand known for its early 3D adoption.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Join eCommerce expert Mattias Österberg and host Rickard Lönn in this premiere episode featuring Michael Slagman, Head of eCommerce at Nubikk—the Dutch footwear brand known for its early 3D adoption.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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    	<itunes:category text="Technology"/>
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