60 acast.com The Art of Deciding https://feeds.acast.com/public/shows/the-art-of-deciding en Bruce Whitfield Decisions, deciding,decision-making, Lee Child, Sharmadean Reid, Lord Karan Bilimoria, Brad Fried, Liv Boeree, Bruce Whitfield, guide to decision-making,Business, psychology,making successful decisions Bruce Whitfield The Art of Deciding asks people who make big decisions to reveal a little of how they do it.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Art of Deciding asks people who make big decisions to reveal a little of how they do it.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Bruce Whitfield pippa@brucewhitfield.com 6707b4d3faebb1a9f10f0856 the-art-of-deciding episodic https://assets.pippa.io/shows/cover/1728557819269-8cf154ad-b63c-45e4-b657-6259a0679134.jpeg https://feeds.acast.com/public/shows/the-art-of-deciding The Art of Deciding Arjun Raghavan - CEO of Partners Capital Arjun Raghavan - CEO of Partners Capital Wed, 25 Jun 2025 15:00:00 GMT 25:51 685bfdb8d9d2913a1f88d3e3 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 685bfdb8d9d2913a1f88d3e3 6707b4d3faebb1a9f10f0856 Optionality, spreading your bets and keeping calm in chaos full 1 20 Would you take a pay cut for the career you want? Would you even take two? And what if the world's default position is actually chaos? How do we make decisions then? Arjun Raghavan is CEO of Partners Capital, making million-dollar decisions every day. He took some big decisions to get himself on the career path he wanted and to achieve his ambitions. Find out how he makes his choices in the last episode before our summer or winter break (depending on the hemisphere you're in!).


00:00 – The Asymmetry of Outcomes

Raghavan introduces his decision-making philosophy: optionality, assessing upside vs. downside, and treating choices like investment bets.

02:10 – From Engineering to Consulting

Early career pivots from engineering to Andersen Consulting (now Accenture), and eventually, an MBA at INSEAD.

04:50 – A 60% Pay Cut and Ostrich Farms

A bold detour into nonprofit consulting in Namibia through Accenture Development Partnerships, with key lessons on timing and impact.

08:15 – The Leap into Finance

Joining a small hedge fund led by ex-Goldman Sachs professionals, learning the hard truths of investment careers, and taking a second massive pay cut.

11:30 – Finding the Right Fit at Partners Capital

Discovering a multifaceted, client-facing, global investing role at Partners Capital that aligned with his love for variety and challenge.

14:20 – Managing Billions Amid Global Chaos

Reflecting on how Partners Capital operates with $60–65 billion AUM across 8 global offices—navigating geopolitical, economic, and market volatility.

17:00 – Annie Duke and Decision-Making Philosophy

Drawing from Thinking in Bets by Annie Duke to stress separating decision quality from outcomes; investing is a long-term, probability-based game.

20:15 – Human Behaviour, Loss Aversion, and Clients

How emotional utility shapes investment decisions, and why sometimes logic alone doesn’t serve client needs.

23:00 – Barack Obama and Sleeping Well

Quoting Obama on making the best decision with available data and learning to sleep peacefully with uncertainty.

 

References


Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Hosted on Acast. See acast.com/privacy for more information.

]]> Would you take a pay cut for the career you want? Would you even take two? And what if the world's default position is actually chaos? How do we make decisions then? Arjun Raghavan is CEO of Partners Capital, making million-dollar decisions every day. He took some big decisions to get himself on the career path he wanted and to achieve his ambitions. Find out how he makes his choices in the last episode before our summer or winter break (depending on the hemisphere you're in!).


00:00 – The Asymmetry of Outcomes

Raghavan introduces his decision-making philosophy: optionality, assessing upside vs. downside, and treating choices like investment bets.

02:10 – From Engineering to Consulting

Early career pivots from engineering to Andersen Consulting (now Accenture), and eventually, an MBA at INSEAD.

04:50 – A 60% Pay Cut and Ostrich Farms

A bold detour into nonprofit consulting in Namibia through Accenture Development Partnerships, with key lessons on timing and impact.

08:15 – The Leap into Finance

Joining a small hedge fund led by ex-Goldman Sachs professionals, learning the hard truths of investment careers, and taking a second massive pay cut.

11:30 – Finding the Right Fit at Partners Capital

Discovering a multifaceted, client-facing, global investing role at Partners Capital that aligned with his love for variety and challenge.

14:20 – Managing Billions Amid Global Chaos

Reflecting on how Partners Capital operates with $60–65 billion AUM across 8 global offices—navigating geopolitical, economic, and market volatility.

17:00 – Annie Duke and Decision-Making Philosophy

Drawing from Thinking in Bets by Annie Duke to stress separating decision quality from outcomes; investing is a long-term, probability-based game.

20:15 – Human Behaviour, Loss Aversion, and Clients

How emotional utility shapes investment decisions, and why sometimes logic alone doesn’t serve client needs.

23:00 – Barack Obama and Sleeping Well

Quoting Obama on making the best decision with available data and learning to sleep peacefully with uncertainty.

 

References


Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Hosted on Acast. See acast.com/privacy for more information.

]]> François Ortalo-Magné - former Dean of The London Business School François Ortalo-Magné - former Dean of The London Business School Wed, 11 Jun 2025 17:29:43 GMT 26:13 6849bd08bb823905747484da false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 6849bd08bb823905747484da 6707b4d3faebb1a9f10f0856 Decision-making in a crisis full 1 19 How do you steer one of the world's most prestigious business schools through a global pandemic? What is a "leadership script"? And what happens when Bruce is introduced to "success squared"? François Ortalo Magné was Dean of the London Business School between 2017 and 2024. He successfully led the organisation through COVID's near catastrophic consequences. He has some very clear advice about how he makes decisions, how to tap into 'good luck', how to take the future into account ... and how to take your teams with you whatever decisions you make.


Key Takeouts

  • Use a Leadership Script: Anchor decisions in your organisation's purpose and personal values. Francois drew on institutional strategy from LBS and principles developed during his tenure at the Wisconsin School of Business.
  • Don’t Default to Binary Choices: The “third alternative” method echoes practices seen in systems thinking and decision design.
  • Transparency Builds Trust: Rather than parroting "safety first," Francois and his team communicated a nuanced dual priority—resonating with an academically sophisticated audience.
  • Empower the Collective: The LBS community embraced a shared mission that echoed ideas of collective action and organisational behaviour common in management literature.
  • Simplify to Persuade: Referencing research on persuasion, Francois underscores the need to distil complex arguments into a few strong points.
  • Tune Your Radar to Opportunity: Citing psychological research into luck, Francois explains how openness to possibility enables us to see and seize opportunity


  • Francois’s decision framework (01:11–03:00)
  • Research, multiple perspectives, mental models, and the use of a “leadership script.”
  • Admissions Dilemma During COVID (03:01–04:30)
  • Faced with major income loss, would LBS lower standards to admit more students?
  • Defining Priorities: Safe and Open (04:31–06:20)
  • Why Francois rejected the simplicity of “safety first” and instead embraced honest tension.
  • Community-Driven Trade-Offs (06:21–08:00)
  • How clarity in messaging inspired collective responsibility across the school.
  • Fast Thinking, Structured Governance (08:01–09:50)
  • Creating task forces with focused remits, and leveraging contrasting personalities for balance.
  • The Power of Thinking Twice (09:51–12:00)
  • Inspired by a meeting with the C-suite of a Fortune Global 500 company; reinforces the value of stepping back and asking again.
  • Learning from a Personal Property Miss (12:01–14:20)
  • A story about London housing and the anticipated impact of the Jubilee Line expansion—an example of economic foresight.
  • Bending the Curve of the Future (14:21–16:00)
  • Long-term investments in teaching spaces and faculty capabilities paid off unexpectedly when remote teaching became necessary.
  • Think in 3D, Speak in 2D (16:01–18:10)
  • Wisdom from an LBS Governor on visualizing institutional complexity and simplifying messaging.

References:

 

Hosted on Acast. See acast.com/privacy for more information.

]]> How do you steer one of the world's most prestigious business schools through a global pandemic? What is a "leadership script"? And what happens when Bruce is introduced to "success squared"? François Ortalo Magné was Dean of the London Business School between 2017 and 2024. He successfully led the organisation through COVID's near catastrophic consequences. He has some very clear advice about how he makes decisions, how to tap into 'good luck', how to take the future into account ... and how to take your teams with you whatever decisions you make.


Key Takeouts

  • Use a Leadership Script: Anchor decisions in your organisation's purpose and personal values. Francois drew on institutional strategy from LBS and principles developed during his tenure at the Wisconsin School of Business.
  • Don’t Default to Binary Choices: The “third alternative” method echoes practices seen in systems thinking and decision design.
  • Transparency Builds Trust: Rather than parroting "safety first," Francois and his team communicated a nuanced dual priority—resonating with an academically sophisticated audience.
  • Empower the Collective: The LBS community embraced a shared mission that echoed ideas of collective action and organisational behaviour common in management literature.
  • Simplify to Persuade: Referencing research on persuasion, Francois underscores the need to distil complex arguments into a few strong points.
  • Tune Your Radar to Opportunity: Citing psychological research into luck, Francois explains how openness to possibility enables us to see and seize opportunity


  • Francois’s decision framework (01:11–03:00)
  • Research, multiple perspectives, mental models, and the use of a “leadership script.”
  • Admissions Dilemma During COVID (03:01–04:30)
  • Faced with major income loss, would LBS lower standards to admit more students?
  • Defining Priorities: Safe and Open (04:31–06:20)
  • Why Francois rejected the simplicity of “safety first” and instead embraced honest tension.
  • Community-Driven Trade-Offs (06:21–08:00)
  • How clarity in messaging inspired collective responsibility across the school.
  • Fast Thinking, Structured Governance (08:01–09:50)
  • Creating task forces with focused remits, and leveraging contrasting personalities for balance.
  • The Power of Thinking Twice (09:51–12:00)
  • Inspired by a meeting with the C-suite of a Fortune Global 500 company; reinforces the value of stepping back and asking again.
  • Learning from a Personal Property Miss (12:01–14:20)
  • A story about London housing and the anticipated impact of the Jubilee Line expansion—an example of economic foresight.
  • Bending the Curve of the Future (14:21–16:00)
  • Long-term investments in teaching spaces and faculty capabilities paid off unexpectedly when remote teaching became necessary.
  • Think in 3D, Speak in 2D (16:01–18:10)
  • Wisdom from an LBS Governor on visualizing institutional complexity and simplifying messaging.

References:

 

Hosted on Acast. See acast.com/privacy for more information.

]]> The Power of And The Power of And Wed, 28 May 2025 15:00:00 GMT 15:50 6835d1ce1b846c88bdea6e2e false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 6835d1ce1b846c88bdea6e2e 6707b4d3faebb1a9f10f0856 One tiny word that could change your decision-making forever full 1 18 Can one word change your life? Bruce thinks so. In this solo episode he unpacks a deceptively simple but transformative idea. Drawing from personal insight, academic influence, and examples from previous episodes, Bruce challenges listeners to step away from the comfort of binary choices and embrace the complexity of the real world.


Key Takeaways

  • "And" vs. "But":
  • The word “but” often shuts down possibilities. Replacing it with “and” fosters openness, creativity, and more constructive dialogue.
  • The Binary Trap:
  • We instinctively seek simplicity — growth or security, tradition or innovation — but this limits our ability to navigate real-world complexity.
  • Embracing Complexity:
  • Success in today’s world belongs to those who can hold opposing truths, navigate ambiguity, and resist the pressure to simplify.
  • The Unreasonable Advantage:
  • Progress is driven by those willing to defy convention. As George Bernard Shaw said, "All progress depends on the unreasonable man."
  • Examples in Action:
  • Companies like Patagonia, LEGO, and Tony’s Chocolonely show that it’s possible to be profitable and purposeful, legacy-honouring and innovative.
  • Decision-Making in Practice:
  • Real-world decisions don’t follow linear logic. Leaders must think more like jazz musicians — adaptive, improvisational, and collaborative.


Notable Quotes

"Every time you want to use the word 'but', use 'and' instead."

— Professor Chris Dalton (as quoted by Bruce)

"Comfort isn’t a metric of a good decision. Discomfort is often required."

— Bruce Whitfield

"The real world isn’t an either/or world. It’s messy. It’s uncertain. It’s full of conflicting data, competing priorities, and impossible expectations. It is the world of 'and'."

— Bruce Whitfield

"All progress depends on the unreasonable man."

— George Bernard Shaw (quoted by Bruce)

 

References & Mentions

  • Chris Dalton – Henley Business School professor whose advice on conjunctions inspired this episode’s theme.
  • George Bernard Shaw – Quoted for his insight on the nature of progress and unreasonableness.
  • Past Guests Referenced:
  • Lord Karan Bilimoria – On serendipity and seeing differently.
  • Noula Walsh – On pausing before action.
  • Lee Child – On betting on oneself and the cost of timidity.
  • Companies & Examples:
  • Patagonia – Profitable and fighting climate change.
  • Tony’s Chocolonely – Expanding and ethical.
  • LEGO – Rooted in tradition and digitally transforming.

Hosted on Acast. See acast.com/privacy for more information.

]]> Can one word change your life? Bruce thinks so. In this solo episode he unpacks a deceptively simple but transformative idea. Drawing from personal insight, academic influence, and examples from previous episodes, Bruce challenges listeners to step away from the comfort of binary choices and embrace the complexity of the real world.


Key Takeaways

  • "And" vs. "But":
  • The word “but” often shuts down possibilities. Replacing it with “and” fosters openness, creativity, and more constructive dialogue.
  • The Binary Trap:
  • We instinctively seek simplicity — growth or security, tradition or innovation — but this limits our ability to navigate real-world complexity.
  • Embracing Complexity:
  • Success in today’s world belongs to those who can hold opposing truths, navigate ambiguity, and resist the pressure to simplify.
  • The Unreasonable Advantage:
  • Progress is driven by those willing to defy convention. As George Bernard Shaw said, "All progress depends on the unreasonable man."
  • Examples in Action:
  • Companies like Patagonia, LEGO, and Tony’s Chocolonely show that it’s possible to be profitable and purposeful, legacy-honouring and innovative.
  • Decision-Making in Practice:
  • Real-world decisions don’t follow linear logic. Leaders must think more like jazz musicians — adaptive, improvisational, and collaborative.


Notable Quotes

"Every time you want to use the word 'but', use 'and' instead."

— Professor Chris Dalton (as quoted by Bruce)

"Comfort isn’t a metric of a good decision. Discomfort is often required."

— Bruce Whitfield

"The real world isn’t an either/or world. It’s messy. It’s uncertain. It’s full of conflicting data, competing priorities, and impossible expectations. It is the world of 'and'."

— Bruce Whitfield

"All progress depends on the unreasonable man."

— George Bernard Shaw (quoted by Bruce)

 

References & Mentions

  • Chris Dalton – Henley Business School professor whose advice on conjunctions inspired this episode’s theme.
  • George Bernard Shaw – Quoted for his insight on the nature of progress and unreasonableness.
  • Past Guests Referenced:
  • Lord Karan Bilimoria – On serendipity and seeing differently.
  • Noula Walsh – On pausing before action.
  • Lee Child – On betting on oneself and the cost of timidity.
  • Companies & Examples:
  • Patagonia – Profitable and fighting climate change.
  • Tony’s Chocolonely – Expanding and ethical.
  • LEGO – Rooted in tradition and digitally transforming.

Hosted on Acast. See acast.com/privacy for more information.

]]> David McWilliams - economist, author and broadcaster David McWilliams - economist, author and broadcaster Wed, 14 May 2025 15:00:00 GMT 24:57 68246e4215d5c17e0559b7c7 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 68246e4215d5c17e0559b7c7 6707b4d3faebb1a9f10f0856 full 1 17  

ACAST NOTES

Money doesn’t exist. Economics isn’t about equations, it’s about us. Irish economist, David McWilliams, talks about the invention of money, how it drives our choices and how to make better decisions about it - our greatest, yet most divisive, invention so far. Why does traditional economics miss the mark? How can humour democratise economic literacy? Why is investing in yourself the most liberating financial decision you can make?


David is talking about his book Money: A story of Humanity - Money: A Story of Humanity - https://www.amazon.com/Money-Story-Humanity-David-McWilliams/dp/1982152958

at the Franschhoek Literary Festival in South Africa 16 - 18 May 2025.  

https://www.flf.co.za/

https://www.flf.co.za/participants/david-mcwilliams/


 

00:00 – 01:52 | The Nature of Economics

Why economics is about humanity, not numbers. Money as a made-up but powerful force.

01:53 – 05:45 | What Economists Get Wrong

The plumbing analogy: why economists understand mechanics but not meaning. The limits of academic jargon.

05:46 – 06:40 | The Origins of Money

Mesopotamia, the move from barter to symbols, and how money emerged as a trust technology.

06:41 – 09:10 | Commerce, Counting, and Religion

How commerce required writing, courts, laws, and even religion to underpin trust at scale.

09:10 – 14:11 | Weaponized Economics & Global Decisions

How money disciplines power—particularly in US politics. Financial markets as democracy’s silent opposition.

14:12 – 17:54 | Supercycles and Global Volatility

Understanding the big turning points in modern economic history and the new age of economic nationalism.

17:55 – 21:08 | Kilkenomics & Humor as a Lens

How comedy disarms economic elitism. Making economic insight accessible through laughter.

21:09 – 24:52 | The Ultimate Decision: Invest in Yourself

Why the most powerful financial move is personal investment—and why time always wins over money.


  • Kilkenomics Festival – An economics and comedy festival in Kilkenny, Ireland - https://www.kilkenomics.com/
  • Paul Krugman – Nobel laureate economist and Kilkenomics speaker - https://paulkrugman.substack.com/
  • Reagan & Thatcher Era – Markers of the last economic supercycle - https://adst.org/2016/07/extra-special-relationship-thatcher-reagan-1980s/
  • Xi Jinping and U.S. politics – Case studies in economic decision-making under global flux - https://en.wikipedia.org/wiki/Xi_Jinping

Hosted on Acast. See acast.com/privacy for more information.

]]>  

ACAST NOTES

Money doesn’t exist. Economics isn’t about equations, it’s about us. Irish economist, David McWilliams, talks about the invention of money, how it drives our choices and how to make better decisions about it - our greatest, yet most divisive, invention so far. Why does traditional economics miss the mark? How can humour democratise economic literacy? Why is investing in yourself the most liberating financial decision you can make?


David is talking about his book Money: A story of Humanity - Money: A Story of Humanity - https://www.amazon.com/Money-Story-Humanity-David-McWilliams/dp/1982152958

at the Franschhoek Literary Festival in South Africa 16 - 18 May 2025.  

https://www.flf.co.za/

https://www.flf.co.za/participants/david-mcwilliams/


 

00:00 – 01:52 | The Nature of Economics

Why economics is about humanity, not numbers. Money as a made-up but powerful force.

01:53 – 05:45 | What Economists Get Wrong

The plumbing analogy: why economists understand mechanics but not meaning. The limits of academic jargon.

05:46 – 06:40 | The Origins of Money

Mesopotamia, the move from barter to symbols, and how money emerged as a trust technology.

06:41 – 09:10 | Commerce, Counting, and Religion

How commerce required writing, courts, laws, and even religion to underpin trust at scale.

09:10 – 14:11 | Weaponized Economics & Global Decisions

How money disciplines power—particularly in US politics. Financial markets as democracy’s silent opposition.

14:12 – 17:54 | Supercycles and Global Volatility

Understanding the big turning points in modern economic history and the new age of economic nationalism.

17:55 – 21:08 | Kilkenomics & Humor as a Lens

How comedy disarms economic elitism. Making economic insight accessible through laughter.

21:09 – 24:52 | The Ultimate Decision: Invest in Yourself

Why the most powerful financial move is personal investment—and why time always wins over money.


  • Kilkenomics Festival – An economics and comedy festival in Kilkenny, Ireland - https://www.kilkenomics.com/
  • Paul Krugman – Nobel laureate economist and Kilkenomics speaker - https://paulkrugman.substack.com/
  • Reagan & Thatcher Era – Markers of the last economic supercycle - https://adst.org/2016/07/extra-special-relationship-thatcher-reagan-1980s/
  • Xi Jinping and U.S. politics – Case studies in economic decision-making under global flux - https://en.wikipedia.org/wiki/Xi_Jinping

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Warren Buffett's Decisions]]> Wed, 30 Apr 2025 00:00:00 GMT 30:43 68110028f7d552efdcf32761 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 68110028f7d552efdcf32761 6707b4d3faebb1a9f10f0856 full 1 16 Warren Buffet’s current net worth is around $165 billion. Have you ever wondered what makes him the most successful investment decision-maker in the world? This time every year, thousands of finance professionals flock to his company, Berkshire Hathaway’s AGM in Omaha, desperate to find some answers to that question. Two of the people who went last year - experienced investors, Hywel George and Terence Moll - let us in on what really goes on at what’s been called the ‘Woodstock for capitalists’. And on how Warrren Buffet has influenced their own decision-making.


Key takeaways:

  • Simplicity and Patience Win: Buffett’s genius lies in making few decisions but executing them exceptionally well over time.
  • Integrity Over Everything: Integrity in leadership is non-negotiable for sustainable business success.
  • Emotional Intelligence Matters: Successful investing is deeply human; it requires judgment about character and emotion.
  • Long-Term Mindset: Buffett’s success is powered by a focus on the next 10–50 years, not the next quarter.
  • Learning from Mistakes: Buffett’s early mistakes, particularly with Berkshire Hathaway itself, helped shape a stronger investment philosophy.
  • Importance of Structure: GEICO’s acquisition and use of "float" — permanent capital — was a masterstroke in capital allocation.
  • Avoid Hype: Buffett and Munger’s refusal to chase trends, even at the cost of missing out temporarily, shows the value of sticking to core principles.
  • Philanthropy as a Decision: Buffett’s commitment to giving away his fortune represents perhaps his most profound decision, impacting millions.


References


·      Warren Buffett

https://www.berkshirehathaway.com/


Clip of Buffett addressing University of Georgia here https://youtu.be/Aa_TPj2pWLU



 

Hosted on Acast. See acast.com/privacy for more information.

]]> Warren Buffet’s current net worth is around $165 billion. Have you ever wondered what makes him the most successful investment decision-maker in the world? This time every year, thousands of finance professionals flock to his company, Berkshire Hathaway’s AGM in Omaha, desperate to find some answers to that question. Two of the people who went last year - experienced investors, Hywel George and Terence Moll - let us in on what really goes on at what’s been called the ‘Woodstock for capitalists’. And on how Warrren Buffet has influenced their own decision-making.


Key takeaways:

  • Simplicity and Patience Win: Buffett’s genius lies in making few decisions but executing them exceptionally well over time.
  • Integrity Over Everything: Integrity in leadership is non-negotiable for sustainable business success.
  • Emotional Intelligence Matters: Successful investing is deeply human; it requires judgment about character and emotion.
  • Long-Term Mindset: Buffett’s success is powered by a focus on the next 10–50 years, not the next quarter.
  • Learning from Mistakes: Buffett’s early mistakes, particularly with Berkshire Hathaway itself, helped shape a stronger investment philosophy.
  • Importance of Structure: GEICO’s acquisition and use of "float" — permanent capital — was a masterstroke in capital allocation.
  • Avoid Hype: Buffett and Munger’s refusal to chase trends, even at the cost of missing out temporarily, shows the value of sticking to core principles.
  • Philanthropy as a Decision: Buffett’s commitment to giving away his fortune represents perhaps his most profound decision, impacting millions.


References


·      Warren Buffett

https://www.berkshirehathaway.com/


Clip of Buffett addressing University of Georgia here https://youtu.be/Aa_TPj2pWLU



 

Hosted on Acast. See acast.com/privacy for more information.

]]> Jeremy Vine - broadcaster and author Jeremy Vine - broadcaster and author Thu, 17 Apr 2025 01:00:00 GMT 29:50 67ff8ef1edf0112e5cc659a0 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67ff8ef1edf0112e5cc659a0 6707b4d3faebb1a9f10f0856 full 1 15 Jeremy Vine is one the UK's most popular presenters. Millions of people tune in to hear him – and talk to him - on Channel 5 and BBC Radio 2 every day. He opens up about some of the many decisions he’s made during a nearly 40-year broadcasting career. What should he have done when John Prescott gave him an off-camera scoop at the 1995 Labour Conference (and what did he do)? How do he and his team decide what goes into his shows? Why did he decide that the next thing for him was writing a crime novel? And why did he really decide to do Strictly? Listen in as one of our most versatile and best-loved broadcasters lets us in on some of his innermost thought processes.


Murder on Line One comes out 24 April 2025


🕰️ Chapters

00:00 – Introduction: "TV is squash. Radio is snooker."

02:00 – Jeremy's manic morning routine and show preparation

04:20 – The power of radio and its fiercely loyal audience

07:10 – Relevance as a life force and decision-making in show content

10:35 – Values vs. views: Navigating BBC impartiality

13:00 – From Africa correspondent to Radio 2 host: Career pivots

16:15 – The Prescott tape dilemma: Should it air or not?

19:40 – What makes a good producer and working with unpredictable teams

22:15 – Real stories that resonate: The hold-all campaign for children in care

24:00 – Writing Murder on Air One: A novel rooted in personal experience

26:40 – Strictly Come Dancing, punk bands, and letting your real self show

28:30 – No retirement, only beginnings: Jeremy’s outlook on the future


References


Find out more about Bruce here - https://www.brucewhitfield.com/

This is a Podcart production.



Hosted on Acast. See acast.com/privacy for more information.

]]> Jeremy Vine is one the UK's most popular presenters. Millions of people tune in to hear him – and talk to him - on Channel 5 and BBC Radio 2 every day. He opens up about some of the many decisions he’s made during a nearly 40-year broadcasting career. What should he have done when John Prescott gave him an off-camera scoop at the 1995 Labour Conference (and what did he do)? How do he and his team decide what goes into his shows? Why did he decide that the next thing for him was writing a crime novel? And why did he really decide to do Strictly? Listen in as one of our most versatile and best-loved broadcasters lets us in on some of his innermost thought processes.


Murder on Line One comes out 24 April 2025


🕰️ Chapters

00:00 – Introduction: "TV is squash. Radio is snooker."

02:00 – Jeremy's manic morning routine and show preparation

04:20 – The power of radio and its fiercely loyal audience

07:10 – Relevance as a life force and decision-making in show content

10:35 – Values vs. views: Navigating BBC impartiality

13:00 – From Africa correspondent to Radio 2 host: Career pivots

16:15 – The Prescott tape dilemma: Should it air or not?

19:40 – What makes a good producer and working with unpredictable teams

22:15 – Real stories that resonate: The hold-all campaign for children in care

24:00 – Writing Murder on Air One: A novel rooted in personal experience

26:40 – Strictly Come Dancing, punk bands, and letting your real self show

28:30 – No retirement, only beginnings: Jeremy’s outlook on the future


References


Find out more about Bruce here - https://www.brucewhitfield.com/

This is a Podcart production.



Hosted on Acast. See acast.com/privacy for more information.

]]> Nuala Walsh - author of Tune In: How to Make Smarter Decisions in a Noisy World Nuala Walsh - author of Tune In: How to Make Smarter Decisions in a Noisy World Thu, 03 Apr 2025 01:00:00 GMT 27:40 67ed4edd7401961729876ed1 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67ed4edd7401961729876ed1 6707b4d3faebb1a9f10f0856 Understand your biases - why smart people make bad decisions. full 1 14 “The more successful you are the more vulnerable you are to bias”. Nuala Walsh has identified 200 biases that affect all our decisions! In her book Tune In: How to Make Smarter Decisions in a Noisy World she explores how biases cloud judgment and why even smart, successful people make bad decisions. Drawing from her 30-year career in the corporate world and her behavioural science expertise, she’s created the Perimeters Framework—a practical tool to help individuals and organizations mitigate decision risk.


00:00 – Intro: The Real Risk Is Decision Risk

Bruce introduces the core theme of decision risk and welcomes guest Nuala Walsh.

01:30 – Why Nuala Walsh Chose Decision Science

Nuala shares her corporate background and what drew her to behavioural science.

04:15 – What Is ‘Decision Risk’?

Exploring why poor decision-making is often overlooked compared to economic or political risks.

05:40 – The Perimeters Framework: 10 Decision Traps

Nuala introduces her signature framework derived from 200 cognitive biases.

09:29 – Bias Bingo and Real-World Case Studies

From Trump to Theranos—how bias shows up in politics, business, and history.

12.23 – The Myth of Fast Decisions

The problem with speed over substance and the lure of decisiveness in leadership.

14:10 – Slowing Down with Decision Friction

Tactics for creating pause, using reflection, and the 5 Why’s method.

21:00 – Emotion, Fear & The Probability Test

Strategies to remove emotion and fear from high-stakes decisions.

23:15 – Regret, Self-Awareness & Long-Term Learning

How regret shapes future behaviour and why self-awareness is critical.

25:49 – Final Insights & Tools for Better Decisions

Reflection on key lessons and practical tools from Nuala’s work.


Resources & Mentions

 

Hosted on Acast. See acast.com/privacy for more information.

]]> “The more successful you are the more vulnerable you are to bias”. Nuala Walsh has identified 200 biases that affect all our decisions! In her book Tune In: How to Make Smarter Decisions in a Noisy World she explores how biases cloud judgment and why even smart, successful people make bad decisions. Drawing from her 30-year career in the corporate world and her behavioural science expertise, she’s created the Perimeters Framework—a practical tool to help individuals and organizations mitigate decision risk.


00:00 – Intro: The Real Risk Is Decision Risk

Bruce introduces the core theme of decision risk and welcomes guest Nuala Walsh.

01:30 – Why Nuala Walsh Chose Decision Science

Nuala shares her corporate background and what drew her to behavioural science.

04:15 – What Is ‘Decision Risk’?

Exploring why poor decision-making is often overlooked compared to economic or political risks.

05:40 – The Perimeters Framework: 10 Decision Traps

Nuala introduces her signature framework derived from 200 cognitive biases.

09:29 – Bias Bingo and Real-World Case Studies

From Trump to Theranos—how bias shows up in politics, business, and history.

12.23 – The Myth of Fast Decisions

The problem with speed over substance and the lure of decisiveness in leadership.

14:10 – Slowing Down with Decision Friction

Tactics for creating pause, using reflection, and the 5 Why’s method.

21:00 – Emotion, Fear & The Probability Test

Strategies to remove emotion and fear from high-stakes decisions.

23:15 – Regret, Self-Awareness & Long-Term Learning

How regret shapes future behaviour and why self-awareness is critical.

25:49 – Final Insights & Tools for Better Decisions

Reflection on key lessons and practical tools from Nuala’s work.


Resources & Mentions

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness Thu, 20 Mar 2025 02:00:00 GMT 27:14 67daea80fe6b19f2d2a86f3d false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67daea80fe6b19f2d2a86f3d 6707b4d3faebb1a9f10f0856 Revolutionary insight into the way we make choices that has changed policy-making globally. full 1 13 US President, Donald Trump, took office exactly two months ago on the day this goes live. His decisions have got some people seriously worried – including Harvard Law Professor, Cass Sunstein. He recently warned about their possible consequences in his New York Times piece "This theory is behind Trump's Power Grab". Prof Sunstein is also the co-author of Nudge, the global best-seller that has influenced the way governments around the globe think about policy. Bruce met Cass at a conference and couldn’t pass up the chance to find out more about this revolutionary thinking that has changed the world.

5:30 What is a Nudge?

·      Defining the concept of nudging

·      The balance between freedom of choice and influence

10:15 The Science Behind Nudging

·      Why humans are susceptible to nudges

·      How choice architecture shapes behaviour

·      The role of the brain in processing decisions

14:00Real-World Applications of Nudging

·      How nudging is used in public policy and business

·      The role of automatic enrolment in behaviour change

18:45 The Ethics of Nudging

·      The potential dangers of nudging for manipulation

·      Dark patterns in marketing and politics

·      The responsibility of governments and corporations

22:30 The Power of Repetition & Misinformation

·      The illusory truth effect: why repetition makes falsehoods believable

·      Social media’s role in amplifying misinformation

26:00 Final Thoughts

·      The importance of ethical decision-making

·      How to apply nudging principles in everyday life

Professor Sunstein’s NY Times piece -  https://www.nytimes.com/2025/02/26/opinion/trump-roberts-unitary-executive-theory.html .

 

 Nudge: Improving Decisions About Health, Wealth, and Happiness – Cass Sunstein & Richard Thaler

Look Again – Cass Sunstein & Tali Sharot

Harvard Law School

Audio clip Credit: AP:


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/

 

Hosted on Acast. See acast.com/privacy for more information.

]]> US President, Donald Trump, took office exactly two months ago on the day this goes live. His decisions have got some people seriously worried – including Harvard Law Professor, Cass Sunstein. He recently warned about their possible consequences in his New York Times piece "This theory is behind Trump's Power Grab". Prof Sunstein is also the co-author of Nudge, the global best-seller that has influenced the way governments around the globe think about policy. Bruce met Cass at a conference and couldn’t pass up the chance to find out more about this revolutionary thinking that has changed the world.

5:30 What is a Nudge?

·      Defining the concept of nudging

·      The balance between freedom of choice and influence

10:15 The Science Behind Nudging

·      Why humans are susceptible to nudges

·      How choice architecture shapes behaviour

·      The role of the brain in processing decisions

14:00Real-World Applications of Nudging

·      How nudging is used in public policy and business

·      The role of automatic enrolment in behaviour change

18:45 The Ethics of Nudging

·      The potential dangers of nudging for manipulation

·      Dark patterns in marketing and politics

·      The responsibility of governments and corporations

22:30 The Power of Repetition & Misinformation

·      The illusory truth effect: why repetition makes falsehoods believable

·      Social media’s role in amplifying misinformation

26:00 Final Thoughts

·      The importance of ethical decision-making

·      How to apply nudging principles in everyday life

Professor Sunstein’s NY Times piece -  https://www.nytimes.com/2025/02/26/opinion/trump-roberts-unitary-executive-theory.html .

 

 Nudge: Improving Decisions About Health, Wealth, and Happiness – Cass Sunstein & Richard Thaler

Look Again – Cass Sunstein & Tali Sharot

Harvard Law School

Audio clip Credit: AP:


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Sara Collins - Booker Prize judge and lawyer turned award-winning author Sara Collins - Booker Prize judge and lawyer turned award-winning author Thu, 06 Mar 2025 02:00:00 GMT 26:09 67c83c48fc5f88b98d2fe931 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67c83c48fc5f88b98d2fe931 6707b4d3faebb1a9f10f0856 full 1 12 The Booker Prize is the biggest literary award in the world. It can change lives and make careers. But who decides which is the best book? How do you take a collection of subjective opinions and choose a winner? Sara Collins is a prize-winning author, broadcaster, podcaster, former lawyer and, in 2024, was a Booker judge. She takes us inside the process – which starts with reading 156 books! – and reveals her own thoughts on Samantha Harvey’s Orbital, the eventual winner. 

Chapters:

[02:10] Who decides who wins?

[06:05] A lawyer’s turn to literature

[10:30] The science behind judging art

[14:20] The emotional toll of choosing a winner

[18:15] Finding the right story

[22:05] Advice for writers and decision-makers

[25:00] Closing thoughts: the power of a well-made decision


Key Takeaways:

  • There is no scientific process for judging art—subjectivity is inevitable.
  • A fair judging process must create an open space for disagreement and discussion.
  • Making difficult decisions means feeling the regret, but ultimately moving forward with confidence.
  • The best stories are the ones that give you butterflies—you have to love what you write.
  • Life is short—choose the path that truly excites and fulfils you.


References & Mentions:


The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter and more. 

Series Producer: Jayne Morgan of Podcart - https://www.podcart.co.uk/

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/



 


Hosted on Acast. See acast.com/privacy for more information.

]]> The Booker Prize is the biggest literary award in the world. It can change lives and make careers. But who decides which is the best book? How do you take a collection of subjective opinions and choose a winner? Sara Collins is a prize-winning author, broadcaster, podcaster, former lawyer and, in 2024, was a Booker judge. She takes us inside the process – which starts with reading 156 books! – and reveals her own thoughts on Samantha Harvey’s Orbital, the eventual winner. 

Chapters:

[02:10] Who decides who wins?

[06:05] A lawyer’s turn to literature

[10:30] The science behind judging art

[14:20] The emotional toll of choosing a winner

[18:15] Finding the right story

[22:05] Advice for writers and decision-makers

[25:00] Closing thoughts: the power of a well-made decision


Key Takeaways:

  • There is no scientific process for judging art—subjectivity is inevitable.
  • A fair judging process must create an open space for disagreement and discussion.
  • Making difficult decisions means feeling the regret, but ultimately moving forward with confidence.
  • The best stories are the ones that give you butterflies—you have to love what you write.
  • Life is short—choose the path that truly excites and fulfils you.


References & Mentions:


The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter and more. 

Series Producer: Jayne Morgan of Podcart - https://www.podcart.co.uk/

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/



 


Hosted on Acast. See acast.com/privacy for more information.

]]> Mark Purdy - economist and thought leader on AI in decision-making Mark Purdy - economist and thought leader on AI in decision-making Thu, 20 Feb 2025 00:00:00 GMT 28:06 67b59313b36782a0372bf5bf false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67b59313b36782a0372bf5bf 6707b4d3faebb1a9f10f0856 full 1 11 Have you stopped remembering routes because you’ve got Google maps? Would you rely on Chat GPT for advice on how to split up with your partner? Should you say ‘please’ and ‘thank you’ to Alexa? We have some suggestions. Mark Purdy, co-founder and director of Beacon Thought Leadership is also an economist and tech enthusiast. He shares his ideas on the impact of artificial intelligence on decision-making - in industry, in society and in our individual lives. 

Chapters:

  1. [00:00] Introduction: The rise of AI and its global influence
  2. [02:15] Mark Purdy’s Journey: From economics to AI research
  3. [06:45] AI as a Decision-Making Tool: Advantages and limitations
  4. [12:10] Human Judgment vs. Machine Precision: Why judgment still matters
  5. [16:20] The Future of Work: How AI may impact jobs and skill-building
  6. [21:00] Ethics, Bias, and the Risks of Automation: What we must watch out for
  7. [25:10] Final Thoughts: The future of AI and maintaining human control

Key Quotes:

  • “Human judgment must always be part of the equation. The machine can process data, but only we can make ethical decisions.”
  • “Generative AI is a liberator of time—if we use it the right way.”
  • “The greatest danger with AI is putting too much trust in it. We must stay in control.”
  • “You can’t learn a skill by letting technology do it for you.”

Key Takeaways:

  • AI can improve decision-making by offering data-driven insights and removing mundane tasks, but human judgment and ethics are still critical.
  • Bias in AI algorithms remains a risk because they learn from historical data, which can reflect existing inequalities.
  • AI is transforming industries like legal analysis and recruitment but raises concerns about job displacement and the loss of entry-level roles that help build expertise.
  • Maintaining expertise currency is essential. Relying too heavily on automation may erode critical skills over time.

Links & Resources:

_________________________________________________________

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/



Hosted on Acast. See acast.com/privacy for more information.

]]> Have you stopped remembering routes because you’ve got Google maps? Would you rely on Chat GPT for advice on how to split up with your partner? Should you say ‘please’ and ‘thank you’ to Alexa? We have some suggestions. Mark Purdy, co-founder and director of Beacon Thought Leadership is also an economist and tech enthusiast. He shares his ideas on the impact of artificial intelligence on decision-making - in industry, in society and in our individual lives. 

Chapters:

  1. [00:00] Introduction: The rise of AI and its global influence
  2. [02:15] Mark Purdy’s Journey: From economics to AI research
  3. [06:45] AI as a Decision-Making Tool: Advantages and limitations
  4. [12:10] Human Judgment vs. Machine Precision: Why judgment still matters
  5. [16:20] The Future of Work: How AI may impact jobs and skill-building
  6. [21:00] Ethics, Bias, and the Risks of Automation: What we must watch out for
  7. [25:10] Final Thoughts: The future of AI and maintaining human control

Key Quotes:

  • “Human judgment must always be part of the equation. The machine can process data, but only we can make ethical decisions.”
  • “Generative AI is a liberator of time—if we use it the right way.”
  • “The greatest danger with AI is putting too much trust in it. We must stay in control.”
  • “You can’t learn a skill by letting technology do it for you.”

Key Takeaways:

  • AI can improve decision-making by offering data-driven insights and removing mundane tasks, but human judgment and ethics are still critical.
  • Bias in AI algorithms remains a risk because they learn from historical data, which can reflect existing inequalities.
  • AI is transforming industries like legal analysis and recruitment but raises concerns about job displacement and the loss of entry-level roles that help build expertise.
  • Maintaining expertise currency is essential. Relying too heavily on automation may erode critical skills over time.

Links & Resources:

_________________________________________________________

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/



Hosted on Acast. See acast.com/privacy for more information.

]]> Robin Dunbar and Sam Rockey - authors of The Social Brain: The Psychology of Successful Groups Robin Dunbar and Sam Rockey - authors of The Social Brain: The Psychology of Successful Groups Thu, 06 Feb 2025 00:00:00 GMT 27:42 67a3351881e6fa80bb4c248f false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67a3351881e6fa80bb4c248f 6707b4d3faebb1a9f10f0856 How can groups make decisions more successfully? full 1 10 What is the ideal number of people to involve in a collective decision? What do we need to be happy - and effective - in a group? Why should more companies have pubs?

Professor Robin Dunbar is Professor of Evolutionary Psychology at the University of Oxford. He’s famous for Dunbar’s number - the limit to the amount of meaningful relationships that we can have at any one time (listen to the podcast to find out what it is). Sam Rockey is an Associate Fellow at Saïd Business School - also at Oxford - and a consultant who has helped many multi-nationals improve their performance. Their book (with Tracey Camilleri), The Social Brain: The Psychology of Successful Groups, looks at how we function collectively, why we’re hard-wired to do so and how to create more powerful organisations - including how we make decisions.


Key Topics:

  • Evolutionary Roots of Decision-Making: Humans thrive in social groups, but modern structures create new challenges.
  • Optimal Group Sizes for Decision-Making:
  • 4-5: Quick, effective decisions.
  • 6-12: Best for brainstorming.
  • 12-15: Ideal for complex discussions.
  • The Social Brain & Business Strategy: Lessons from SAB Miller on fostering connection and collaboration.
  • The Thrive Model for Organizations:
  • Collective Purpose
  • Belonging & Trust
  • Learning & Culture
  • Shared Values
  • Leadership & Decision-Making: Insights from Jeff Bezos & Elon Musk on meeting efficiency.
  • The Role of Trust: Trust enables faster, better decisions.
  • Reimagining the Future of Work: Moving beyond industrial-era business models.

 

Resources & References Mentioned:


­­­­­­­­­­­­­­­­­­-_______________________________________________________________

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/






Hosted on Acast. See acast.com/privacy for more information.

]]> What is the ideal number of people to involve in a collective decision? What do we need to be happy - and effective - in a group? Why should more companies have pubs?

Professor Robin Dunbar is Professor of Evolutionary Psychology at the University of Oxford. He’s famous for Dunbar’s number - the limit to the amount of meaningful relationships that we can have at any one time (listen to the podcast to find out what it is). Sam Rockey is an Associate Fellow at Saïd Business School - also at Oxford - and a consultant who has helped many multi-nationals improve their performance. Their book (with Tracey Camilleri), The Social Brain: The Psychology of Successful Groups, looks at how we function collectively, why we’re hard-wired to do so and how to create more powerful organisations - including how we make decisions.


Key Topics:

  • Evolutionary Roots of Decision-Making: Humans thrive in social groups, but modern structures create new challenges.
  • Optimal Group Sizes for Decision-Making:
  • 4-5: Quick, effective decisions.
  • 6-12: Best for brainstorming.
  • 12-15: Ideal for complex discussions.
  • The Social Brain & Business Strategy: Lessons from SAB Miller on fostering connection and collaboration.
  • The Thrive Model for Organizations:
  • Collective Purpose
  • Belonging & Trust
  • Learning & Culture
  • Shared Values
  • Leadership & Decision-Making: Insights from Jeff Bezos & Elon Musk on meeting efficiency.
  • The Role of Trust: Trust enables faster, better decisions.
  • Reimagining the Future of Work: Moving beyond industrial-era business models.

 

Resources & References Mentioned:


­­­­­­­­­­­­­­­­­­-_______________________________________________________________

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/






Hosted on Acast. See acast.com/privacy for more information.

]]> Colin Ingram - award-winning theatre producer Colin Ingram - award-winning theatre producer Thu, 23 Jan 2025 00:00:00 GMT 27:25 679107251dc9bbb210fc913b false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 679107251dc9bbb210fc913b 6707b4d3faebb1a9f10f0856 The person behind Back to the Future: The Musical and many other smash hits full 1 9 “Be brilliant for ten minutes a day.” Is that enough? It’s worked for award-winning West End and Broadway producer, Colin Ingram who spends his life making multi-million-pound decisions about what audiences are going to like. Sometimes he’s right – his Back to the Future: The Musical is a smash hit. But sometimes he’s wrong – his Gone With The Wind crashed and burned. How does he get into people’s heads? What has he learned? What can we learn from him?


  • "The only thing that doesn't lie is the box office." You’ve got to be realistic about whether something is actually working or not and make tough decisions – even if it’s your personal passion or your creative team promise they can save it. He talks us through the lessons he learned with his unsuccessful production of Gone With The Wind.
  • "Success is as hard as failure." There are pitfalls involved in big successes – especially if you’re young and inexperienced. It can cloud your vision and so interfere with your decision-making .
  • "Be brilliant for 10 minutes a day." There are those moments that make all the difference. No one can be 100% all the time - so don’t put yourself under that kind of pressure. But if you can be inspired just for a short time each day, it can make the difference between success and failure.


Chapters:

(00:56) One of life's big pleasures is deciding to go to a show

(02:42) Colin Ingram is one of the West End's most successful producers

(06:08) Colin’s early days working for Cameron Macintosh

(08:06) What decisions would you have made differently today versus the younger version of you

(09:35) Colin’s process, considering a theatre production from conception to execution can take a decade

(21:43) Making big decisions that are not always popular can be difficult

(24:03) Be brilliant for 10 minutes a day


References

Colin Ingram: https://coliningramltd.com

Back to the Future: The Musical https://www.backtothefuturemusical.com

Ghost the Musical https://www.ghostthemusical.com

Billy Elliot the Musical https://billyelliotthemusical.com

Cameron Mackintosh https://www.cameronmackintosh.com

 

The Art of Deciding has been charting in the top 10, and featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan



Hosted on Acast. See acast.com/privacy for more information.

]]> “Be brilliant for ten minutes a day.” Is that enough? It’s worked for award-winning West End and Broadway producer, Colin Ingram who spends his life making multi-million-pound decisions about what audiences are going to like. Sometimes he’s right – his Back to the Future: The Musical is a smash hit. But sometimes he’s wrong – his Gone With The Wind crashed and burned. How does he get into people’s heads? What has he learned? What can we learn from him?


  • "The only thing that doesn't lie is the box office." You’ve got to be realistic about whether something is actually working or not and make tough decisions – even if it’s your personal passion or your creative team promise they can save it. He talks us through the lessons he learned with his unsuccessful production of Gone With The Wind.
  • "Success is as hard as failure." There are pitfalls involved in big successes – especially if you’re young and inexperienced. It can cloud your vision and so interfere with your decision-making .
  • "Be brilliant for 10 minutes a day." There are those moments that make all the difference. No one can be 100% all the time - so don’t put yourself under that kind of pressure. But if you can be inspired just for a short time each day, it can make the difference between success and failure.


Chapters:

(00:56) One of life's big pleasures is deciding to go to a show

(02:42) Colin Ingram is one of the West End's most successful producers

(06:08) Colin’s early days working for Cameron Macintosh

(08:06) What decisions would you have made differently today versus the younger version of you

(09:35) Colin’s process, considering a theatre production from conception to execution can take a decade

(21:43) Making big decisions that are not always popular can be difficult

(24:03) Be brilliant for 10 minutes a day


References

Colin Ingram: https://coliningramltd.com

Back to the Future: The Musical https://www.backtothefuturemusical.com

Ghost the Musical https://www.ghostthemusical.com

Billy Elliot the Musical https://billyelliotthemusical.com

Cameron Mackintosh https://www.cameronmackintosh.com

 

The Art of Deciding has been charting in the top 10, and featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan



Hosted on Acast. See acast.com/privacy for more information.

]]> Best Deciding Advice for 2025 Best Deciding Advice for 2025 Thu, 09 Jan 2025 00:00:05 GMT 15:23 677d54fb3888e2bd7ed33f9f false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 677d54fb3888e2bd7ed33f9f 6707b4d3faebb1a9f10f0856 Make this the year of your best decisions yet bonus 1 8 New Year, new decisions to make? Here is a collection of the best pieces of decision-making advice from The Art of Deciding so far - all designed to make 2025 your year of making the right choices. More episodes coming soon.



Bruce Whitfield is an award winning journalist, best-selling author and popular speaker. More here: www.brucewhitfield.com

You can also follow him on Linkedin and get links to all his latest projects on Linktree

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter. 

It's produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Hosted on Acast. See acast.com/privacy for more information.

]]> New Year, new decisions to make? Here is a collection of the best pieces of decision-making advice from The Art of Deciding so far - all designed to make 2025 your year of making the right choices. More episodes coming soon.



Bruce Whitfield is an award winning journalist, best-selling author and popular speaker. More here: www.brucewhitfield.com

You can also follow him on Linkedin and get links to all his latest projects on Linktree

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter. 

It's produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Best Lessons on Deciding We've Learned So Far]]> Tue, 17 Dec 2024 00:00:48 GMT 14:43 6760573264b31a647992670e false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 6760573264b31a647992670e 6707b4d3faebb1a9f10f0856 We wrap up 2024 with some of our best nuggets. bonus 1 7 The Art of Deciding is just six episodes old and already having an impact. As we wrap up 2024, here are just some of the life-changing lessons we've learned so far. The Art of Deciding is back mid-January with more fascinating decision-makers.


Bruce Whitfield is an award winning journalist, best-selling author and popular speaker. More here: www.brucewhitfield.com

You can also follow him on Linkedin and get links to all his latest projects on Linktree

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter. 

It's produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Hosted on Acast. See acast.com/privacy for more information.

]]> The Art of Deciding is just six episodes old and already having an impact. As we wrap up 2024, here are just some of the life-changing lessons we've learned so far. The Art of Deciding is back mid-January with more fascinating decision-makers.


Bruce Whitfield is an award winning journalist, best-selling author and popular speaker. More here: www.brucewhitfield.com

You can also follow him on Linkedin and get links to all his latest projects on Linktree

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter. 

It's produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Hosted on Acast. See acast.com/privacy for more information.

]]> Asbjørn Rachlew - lead interrogator of mass murderer, Anders Breivik Asbjørn Rachlew - lead interrogator of mass murderer, Anders Breivik Thu, 28 Nov 2024 02:00:05 GMT 27:32 6747568e87df9e7063b11711 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 6747568e87df9e7063b11711 6707b4d3faebb1a9f10f0856 Lead interrogator of mass murderer, Anders Breivik full 1 6 On 22 July 2011, Anders Behring Breivik blew up Norway’s government buildings. He then travelled 23 miles to the island of Utoya where, posing as a policeman, he shot everyone he saw.  By the end of the day 77 people were dead – 38 of them under the age of 20. Breivik was immediately taken into custody - but was threatening that this was just the beginning of an even bigger killing spree. Police Superintendent Asbjorn Raschlew was appointed to lead the interrogation of one of the deadliest individual mass murderers the world has ever seen.  The science of decision-making was at the heart of his questioning.

He explains: -

  • The importance of questioning biases and the revolutionary shift in interrogation techniques that Norway adopted following the attack.
  • The move away from confession-driven methods to a more research-based investigative interviewing technique, which focuses on gathering reliable information rather than forcing confessions. "We don't judge and we don't moralize."
  • How the police had to navigate a complex web of emotions, public pressure, and the need for justice.
  • The decision-making process was not just about determining guilt or innocence but about understanding the deeper motives behind the perpetrator's actions. This is where the concept of confirmation bias becomes crucial.
  • The need to consider alternative explanations and question our initial beliefs.“Our minds are desperately looking for evidence to confirm our beliefs and opinions."


We learn that the methodology used was designed to stimulate communication and ensure that suspects felt listened to and respected, regardless of their crimes.

A stark contrast to the dramatized interrogations we often see in movies, it focuses on building rapport and gathering accurate information.

"Information is the lifeblood of the investigation."


References:

Asbjorn Rachlew’s book, A Guide to the Professional Interview https://www.amazon.com/Guide-Professional-Interview-Research-based-Methodology/dp/1785277987

Asbjorn Rachlew TEDx Talk https://youtu.be/1H8Mcku6adA?si=d63cLq5RkGSqQEBA

Professor Gisli Gudjonsson https://en.wikipedia.org/wiki/G%C3%ADsli_Gu%C3%B0j%C3%B3nsson


The extract from the court proceedings is taken from here.

Bruce Whitfield is an award winning journalist, best-selling author and popular speaker. More here: www.brucewhitfield.com

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter. 

It's produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan






Hosted on Acast. See acast.com/privacy for more information.

]]> On 22 July 2011, Anders Behring Breivik blew up Norway’s government buildings. He then travelled 23 miles to the island of Utoya where, posing as a policeman, he shot everyone he saw.  By the end of the day 77 people were dead – 38 of them under the age of 20. Breivik was immediately taken into custody - but was threatening that this was just the beginning of an even bigger killing spree. Police Superintendent Asbjorn Raschlew was appointed to lead the interrogation of one of the deadliest individual mass murderers the world has ever seen.  The science of decision-making was at the heart of his questioning.

He explains: -

  • The importance of questioning biases and the revolutionary shift in interrogation techniques that Norway adopted following the attack.
  • The move away from confession-driven methods to a more research-based investigative interviewing technique, which focuses on gathering reliable information rather than forcing confessions. "We don't judge and we don't moralize."
  • How the police had to navigate a complex web of emotions, public pressure, and the need for justice.
  • The decision-making process was not just about determining guilt or innocence but about understanding the deeper motives behind the perpetrator's actions. This is where the concept of confirmation bias becomes crucial.
  • The need to consider alternative explanations and question our initial beliefs.“Our minds are desperately looking for evidence to confirm our beliefs and opinions."


We learn that the methodology used was designed to stimulate communication and ensure that suspects felt listened to and respected, regardless of their crimes.

A stark contrast to the dramatized interrogations we often see in movies, it focuses on building rapport and gathering accurate information.

"Information is the lifeblood of the investigation."


References:

Asbjorn Rachlew’s book, A Guide to the Professional Interview https://www.amazon.com/Guide-Professional-Interview-Research-based-Methodology/dp/1785277987

Asbjorn Rachlew TEDx Talk https://youtu.be/1H8Mcku6adA?si=d63cLq5RkGSqQEBA

Professor Gisli Gudjonsson https://en.wikipedia.org/wiki/G%C3%ADsli_Gu%C3%B0j%C3%B3nsson


The extract from the court proceedings is taken from here.

Bruce Whitfield is an award winning journalist, best-selling author and popular speaker. More here: www.brucewhitfield.com

The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter. 

It's produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan






Hosted on Acast. See acast.com/privacy for more information.

]]> Liv Boeree - champion poker player Liv Boeree - champion poker player Thu, 21 Nov 2024 02:00:56 GMT 26:58 673e2a4993bec8617f4a6635 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 673e2a4993bec8617f4a6635 6707b4d3faebb1a9f10f0856 World champion poker player full 1 5 Liv Boeree made the wrong decision in the grand finale of a TV poker game show and lost £100 000. But it didn’t put her off, and she went on to become one of the all-time most successful female players in the world. Not only did she win nearly $4 million, she also developed a decision-making philosophy that we can all use, however high the stakes. Plus, as the host of the Win Win podcast, her focus now is what happens when your choices are only made on the basis of beating the competition.

 

You can find the Win Win podcast here www.winwinpodcast.com

_____________________________________________


Key points are:

  • Our gut also needs statistics - if you haven’t got experience to base your intuition on, then you run the risk of making poor decisions.
  • Language matters - what does ‘a fair chance’ actually mean? And does it mean different things to different people? Liv unpacks the science.
  • Competition can be healthy - but it can also be destructive. Liv explains her current focus on trying to use competition for the greater good in her Win Win podcast.

___________________________________

Quotes:

"People use their intuition as an excuse to be intellectually lazy."

"Poker is probably the closest to the messiness of life."

"True rationality is a dance of both Intuition and logic and steering your emotions and being the boss of them."

"The best players are the ones who do all the study, internalise all of these mathematical solutions, and also have incredible intuitions."


The Art of Deciding has been charting in the top 10, and featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, among others

_________________________________________ 

References

Liv Boree - https://www.livboeree.com/

The Win Win podcast - www.winwinpodcast.com

Bruce Whitfield - http://brucewhitfield.com/

Bruce Whitfield is an award winning journalist, best-selling author and popular speaker who has spent over two decades hosting a nightly business radio show, questioning influential people about the decisions they made.

The insights he gleaned over the years, combined with his relentless curiosity and ability to translate complex concepts into digestible and usable information led him to develop The Art of Deciding podcast. Each episode is a conversation with someone whose decision making process has driven their success, and draws on lessons that we can all use to make better decisions in our own lives.


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan




Hosted on Acast. See acast.com/privacy for more information.

]]> Liv Boeree made the wrong decision in the grand finale of a TV poker game show and lost £100 000. But it didn’t put her off, and she went on to become one of the all-time most successful female players in the world. Not only did she win nearly $4 million, she also developed a decision-making philosophy that we can all use, however high the stakes. Plus, as the host of the Win Win podcast, her focus now is what happens when your choices are only made on the basis of beating the competition.

 

You can find the Win Win podcast here www.winwinpodcast.com

_____________________________________________


Key points are:

  • Our gut also needs statistics - if you haven’t got experience to base your intuition on, then you run the risk of making poor decisions.
  • Language matters - what does ‘a fair chance’ actually mean? And does it mean different things to different people? Liv unpacks the science.
  • Competition can be healthy - but it can also be destructive. Liv explains her current focus on trying to use competition for the greater good in her Win Win podcast.

___________________________________

Quotes:

"People use their intuition as an excuse to be intellectually lazy."

"Poker is probably the closest to the messiness of life."

"True rationality is a dance of both Intuition and logic and steering your emotions and being the boss of them."

"The best players are the ones who do all the study, internalise all of these mathematical solutions, and also have incredible intuitions."


The Art of Deciding has been charting in the top 10, and featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, among others

_________________________________________ 

References

Liv Boree - https://www.livboeree.com/

The Win Win podcast - www.winwinpodcast.com

Bruce Whitfield - http://brucewhitfield.com/

Bruce Whitfield is an award winning journalist, best-selling author and popular speaker who has spent over two decades hosting a nightly business radio show, questioning influential people about the decisions they made.

The insights he gleaned over the years, combined with his relentless curiosity and ability to translate complex concepts into digestible and usable information led him to develop The Art of Deciding podcast. Each episode is a conversation with someone whose decision making process has driven their success, and draws on lessons that we can all use to make better decisions in our own lives.


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan




Hosted on Acast. See acast.com/privacy for more information.

]]> Lord Karan Bilimoria - Cobra Beer founder Lord Karan Bilimoria - Cobra Beer founder Thu, 14 Nov 2024 02:00:08 GMT 26:59 6735035204b5d35af46d60d3 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 6735035204b5d35af46d60d3 6707b4d3faebb1a9f10f0856 Cobra Beer founder full 1 4 Karan Bilimoria was a Cambridge law student when he discovered that the UK just didn’t have the right beer for his favourite curry. Ignoring his degree and his family’s military background, he decided to solve the problem by setting up Cobra Beer when he was just 27. It went on to become one of the most awarded beers in the world. Since then, he’s applied his entrepreneurial mindset to a huge range of organisations, including as President of the Confederation of British Industry, working with government during COVID, when he was the first person to suggest the widespread use of lateral flow testing and saving thousands of lives. He’s now Lord Bilimoria, an independent crossbench life peer, and still just as focused on taking action. How does he approach decision-making? What does he see as the role of luck? What is the one thing he thinks everyone should remember when it comes to making choices?


Key takeaways:

·   He introduces the concept of luck as "when determination meets opportunity," highlighting the need to be proactive in seizing life's waves of opportunity.

·   He contrasts the entrepreneurial mindset of "playing to win" with the bureaucratic mindset of "playing not to lose," encouraging listeners to adopt a proactive and positive attitude towards opportunities.

·   Bilimoria discusses the significance of trust and credibility in business, drawing from personal experiences where his unwavering faith in his product helped him overcome the credibility gap.


·     Cobra Beer https://www.cobrabeer.com/

·     Cambridge University https://www.cam.ac.uk/

·     Confederation of British Industry https://www.cbi.org.uk/


·     TED Talk by Karan Bilimoria https://youtu.be/J4yzoTClUMk?si=Q29ifNgfRHrE53W_

·     House of Lords https://www.parliament.uk/business/lords/whos-in-the-house-of-lords/

·     University of Birmingham https://www.birmingham.ac.uk/


ABOUT BRUCE WHITFIELD

Bruce Whitfield is an award winning journalist, best-selling author and popular speaker who has spent over two decades hosting a nightly business radio show, questioning influential people about the decisions they made. More on bruce here: www.brucewhitfield.com


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

Hosted on Acast. See acast.com/privacy for more information.

]]> Karan Bilimoria was a Cambridge law student when he discovered that the UK just didn’t have the right beer for his favourite curry. Ignoring his degree and his family’s military background, he decided to solve the problem by setting up Cobra Beer when he was just 27. It went on to become one of the most awarded beers in the world. Since then, he’s applied his entrepreneurial mindset to a huge range of organisations, including as President of the Confederation of British Industry, working with government during COVID, when he was the first person to suggest the widespread use of lateral flow testing and saving thousands of lives. He’s now Lord Bilimoria, an independent crossbench life peer, and still just as focused on taking action. How does he approach decision-making? What does he see as the role of luck? What is the one thing he thinks everyone should remember when it comes to making choices?


Key takeaways:

·   He introduces the concept of luck as "when determination meets opportunity," highlighting the need to be proactive in seizing life's waves of opportunity.

·   He contrasts the entrepreneurial mindset of "playing to win" with the bureaucratic mindset of "playing not to lose," encouraging listeners to adopt a proactive and positive attitude towards opportunities.

·   Bilimoria discusses the significance of trust and credibility in business, drawing from personal experiences where his unwavering faith in his product helped him overcome the credibility gap.


·     Cobra Beer https://www.cobrabeer.com/

·     Cambridge University https://www.cam.ac.uk/

·     Confederation of British Industry https://www.cbi.org.uk/


·     TED Talk by Karan Bilimoria https://youtu.be/J4yzoTClUMk?si=Q29ifNgfRHrE53W_

·     House of Lords https://www.parliament.uk/business/lords/whos-in-the-house-of-lords/

·     University of Birmingham https://www.birmingham.ac.uk/


ABOUT BRUCE WHITFIELD

Bruce Whitfield is an award winning journalist, best-selling author and popular speaker who has spent over two decades hosting a nightly business radio show, questioning influential people about the decisions they made. More on bruce here: www.brucewhitfield.com


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

Hosted on Acast. See acast.com/privacy for more information.

]]> Sir Brad Fried - former chair of the Bank of England Sir Brad Fried - former chair of the Bank of England Thu, 07 Nov 2024 02:00:03 GMT 27:56 672beba61e4926b5198dabc6 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 672beba61e4926b5198dabc6 6707b4d3faebb1a9f10f0856 Former Chair of The Bank of England full 1 3 When he was a young, bored accountant in Cape Town, Brad Fried decided to ring up Jim Wolfensohn, President of the World Bank to get some career advice. He figured - what’s the worst that could happen? Brad went on to chair the board of the Bank of England as well as Investec and Goldman Sachs. Hear how his 'art of deciding' is all about ‘the counterfactual’. Plus, discover his extraordinary insight into the power of silence when it comes to chairing committees - and how to avoid the deadening grip of groupthink. 


Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan


Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam


Hosted on Acast. See acast.com/privacy for more information.

]]> When he was a young, bored accountant in Cape Town, Brad Fried decided to ring up Jim Wolfensohn, President of the World Bank to get some career advice. He figured - what’s the worst that could happen? Brad went on to chair the board of the Bank of England as well as Investec and Goldman Sachs. Hear how his 'art of deciding' is all about ‘the counterfactual’. Plus, discover his extraordinary insight into the power of silence when it comes to chairing committees - and how to avoid the deadening grip of groupthink. 


Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan


Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam


Hosted on Acast. See acast.com/privacy for more information.

]]> Sharmadean Reid - beauty entrepreneur and gender equity champion Sharmadean Reid - beauty entrepreneur and gender equity champion Thu, 31 Oct 2024 02:00:48 GMT 27:21 67223a1777f0e7cbfb8efa58 false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67223a1777f0e7cbfb8efa58 6707b4d3faebb1a9f10f0856 Beauty entrepreneur and gender equity champion full 1 2 Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand WAH Nails at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital? She tells us about her journey from art school into business, tech innovation and then towards her vision of gender equity - one she’s very willing to admit hasn’t been easy. In our second episode, hear about the extraordinary ‘art of deciding’ that has been at the heart of it. 

 

One of Sharmadean’s recent decisions was to write a book, New Methods for Women: A Manifesto for Independence – 49 essays drawing on her own experience to help women do better in business … and in life. Find out more about that here - https://amzn.eu/d/aj8AbHX 

 

Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan


Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

Hosted on Acast. See acast.com/privacy for more information.

]]> Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand WAH Nails at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital? She tells us about her journey from art school into business, tech innovation and then towards her vision of gender equity - one she’s very willing to admit hasn’t been easy. In our second episode, hear about the extraordinary ‘art of deciding’ that has been at the heart of it. 

 

One of Sharmadean’s recent decisions was to write a book, New Methods for Women: A Manifesto for Independence – 49 essays drawing on her own experience to help women do better in business … and in life. Find out more about that here - https://amzn.eu/d/aj8AbHX 

 

Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 


The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan


Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

Hosted on Acast. See acast.com/privacy for more information.

]]> Lee Child - best-selling creator of Jack Reacher Lee Child - best-selling creator of Jack Reacher Thu, 24 Oct 2024 01:00:54 GMT 28:39 67191ba2ba9ea08cd871606d false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 67191ba2ba9ea08cd871606d 6707b4d3faebb1a9f10f0856 The best-selling creator of action hero Jack Reacher. full 1 1 Some sources say a Jack Reacher book is sold every nine seconds, some say twenty. Either way, Lee Child is one of the most commercially successful authors ever. But he never intended to be a writer! What decisions led to his incredible achievements? In the first episode of The Art of Deciding, discover how Lee made the risky decision to solve a redundancy crisis by writing a best-seller. Find out what was behind the choices that brought to life one of the most popular action heroes of all time. Then, despite millions of adoring fans, learn how he nearly decided to kill Reacher off (“he was going to bleed to death on a filthy motel bathroom floor”) and what he chose to do instead.

 

A brand-new Jack Reacher – In Too Deep – is out now. Find out more here - https://amzn.eu/d/9kIQFvG

Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/


Series Producer: Jayne Morgan

Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

Hosted on Acast. See acast.com/privacy for more information.

]]> Some sources say a Jack Reacher book is sold every nine seconds, some say twenty. Either way, Lee Child is one of the most commercially successful authors ever. But he never intended to be a writer! What decisions led to his incredible achievements? In the first episode of The Art of Deciding, discover how Lee made the risky decision to solve a redundancy crisis by writing a best-seller. Find out what was behind the choices that brought to life one of the most popular action heroes of all time. Then, despite millions of adoring fans, learn how he nearly decided to kill Reacher off (“he was going to bleed to death on a filthy motel bathroom floor”) and what he chose to do instead.

 

A brand-new Jack Reacher – In Too Deep – is out now. Find out more here - https://amzn.eu/d/9kIQFvG

Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/


Series Producer: Jayne Morgan

Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

Hosted on Acast. See acast.com/privacy for more information.

]]> Welcome to The Art of Deciding Welcome to The Art of Deciding Thu, 10 Oct 2024 12:31:25 GMT 2:03 6707be7f7aab39f5620fb68e false https://www.brucewhitfield.com/the-art-of-deciding-podcast-episodes/ 6707be7f7aab39f5620fb68e 6707b4d3faebb1a9f10f0856 trailer 1 The internet says we make more than 35 000 decisions every day - from whether to have toast or porridge for breakfast to when to change job. These decisions shape our lives but how much do we know about the process of ‘deciding’? And how do we do it successfully?

 

In The Art of Deciding, award-winning journalist Bruce Whitfield asks people who make big decisions for a living to reveal a little of how they do it. What have been their most crucial decisions, do they focus on gut instinct or data, how do they cope if the realise they've gone for the wrong option?

 

The series brings together some of the best insight from people whose decisions have had far-reaching consequences, so that we can perfect our own ‘art of deciding’.

 

Find out more about Bruce Whitfield at https://www.brucewhitfield.com/


The Art of Deciding is produced by Podcart https://www.podcart.co.uk/

Hosted on Acast. See acast.com/privacy for more information.

]]> The internet says we make more than 35 000 decisions every day - from whether to have toast or porridge for breakfast to when to change job. These decisions shape our lives but how much do we know about the process of ‘deciding’? And how do we do it successfully?

 

In The Art of Deciding, award-winning journalist Bruce Whitfield asks people who make big decisions for a living to reveal a little of how they do it. What have been their most crucial decisions, do they focus on gut instinct or data, how do they cope if the realise they've gone for the wrong option?

 

The series brings together some of the best insight from people whose decisions have had far-reaching consequences, so that we can perfect our own ‘art of deciding’.

 

Find out more about Bruce Whitfield at https://www.brucewhitfield.com/


The Art of Deciding is produced by Podcart https://www.podcart.co.uk/

Hosted on Acast. See acast.com/privacy for more information.

]]>