60 acast.com The Best Christmas Ads https://shows.acast.com/the-best-christmas-ads-by-kantar en Kantar Kantar,Marketing,Advertising,Christmas Kantar Kantar Chief Creative Effectiveness Elf, Lynne Deason, chats to brands about all things Christmas!

 

More than just ad testing. Expertise you can trust from the industry's most connected view of Christmas campaign effectiveness. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Kantar Chief Creative Effectiveness Elf, Lynne Deason, chats to brands about all things Christmas!

 

More than just ad testing. Expertise you can trust from the industry's most connected view of Christmas campaign effectiveness. 

Hosted on Acast. See acast.com/privacy for more information.

]]> false Kantar info+671625a407c991f2599f24d0@mg-eu.acast.com 671625a407c991f2599f24d0 the-best-christmas-ads-by-kantar episodic https://assets.pippa.io/shows/cover/1729504598143-bfd80668-f60e-4f7d-bb11-91e49a3a7d68.jpeg https://shows.acast.com/the-best-christmas-ads-by-kantar The Best Christmas Ads From Elves to Ads: TUI’s Toby Horry on Brand Building From Elves to Ads: TUI’s Toby Horry on Brand Building Fri, 01 Nov 2024 10:00:06 GMT 31:56 6724a6a6ef013310c76c5f3f false https://shows.acast.com/the-best-christmas-ads-by-kantar/episodes/from-elves-to-ads-tuis-toby-horry-on-brand-building 6724a6a6ef013310c76c5f3f 671625a407c991f2599f24d0 from-elves-to-ads-tuis-toby-horry-on-brand-building Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. full 1 3 In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. 


Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering impactful and memorable effective marketing campaigns.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. 


Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering impactful and memorable effective marketing campaigns.

Hosted on Acast. See acast.com/privacy for more information.

]]> Cracking the Code of Creative Effectiveness with McCann Cracking the Code of Creative Effectiveness with McCann Tue, 29 Oct 2024 17:14:30 GMT 35:30 672117f6fab47fdf261ad838 false https://shows.acast.com/the-best-christmas-ads-by-kantar/episodes/cracking-the-code-of-creative-effectiveness-with-mccann 672117f6fab47fdf261ad838 671625a407c991f2599f24d0 cracking-the-code-of-creative-effectiveness-with-mccann full 1 2 Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.


Plus, discover insights into how creativity and brand centricity are the key to effectiveness. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.


Plus, discover insights into how creativity and brand centricity are the key to effectiveness. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Cadbury’s Secret Santa Campaign: A Case Study in Creative Effectiveness and Generosity Cadbury’s Secret Santa Campaign: A Case Study in Creative Effectiveness and Generosity Wed, 23 Oct 2024 08:58:37 GMT 30:21 6718babd30187dfb6caf56f3 false https://shows.acast.com/the-best-christmas-ads-by-kantar/episodes/cadburys-secret-santa-campaign-a-case-study-in-creative-effe 6718babd30187dfb6caf56f3 671625a407c991f2599f24d0 cadburys-secret-santa-campaign-a-case-study-in-creative-effe Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign. full 1 1 In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign.

 

Cadbury’s innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, achieving a 43% increase in sales and £80 million in additional revenue.

 

Unwrap a sneak peek at Cadbury's Christmas plans for 2024, valuable lessons on maintaining brand consistency with a 'purple thread' of distinctive brand assets, the importance of diversity and inclusion, and the benefits of sticking with a successful campaign idea.

 

Hosted on Acast. See acast.com/privacy for more information.

]]> In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign.

 

Cadbury’s innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, achieving a 43% increase in sales and £80 million in additional revenue.

 

Unwrap a sneak peek at Cadbury's Christmas plans for 2024, valuable lessons on maintaining brand consistency with a 'purple thread' of distinctive brand assets, the importance of diversity and inclusion, and the benefits of sticking with a successful campaign idea.

 

Hosted on Acast. See acast.com/privacy for more information.

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