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		<title>Life. Because Of New Medicines.</title>
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		<copyright>IPHA</copyright>
		<itunes:keywords>New medicines, innovative medicines, health,politics,irish politics,migraine,diabetes,cancer treatment,clinical trials,nAMD</itunes:keywords>
		<itunes:author>Irish Pharmaceutical Healthcare Association</itunes:author>
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		<itunes:summary><![CDATA[<p>New medicines can be life changing for people in Ireland. IPHA’s ‘Life. Because of New Medicines’ podcast series brings patients and industry representatives together, to hear how innovation and new medicines can literally change the trajectory of someone’s life.&nbsp;</p><br><p>The podcasts document the personal stories from patients who, because of new medicines, were able to experience moments in their lives which otherwise wouldn’t have been possible. We’ll discuss the moments and experiences made possible, and why everyone in Ireland should have fast and fair access to the latest treatments available. The episodes, featuring four international biopharmaceutical companies with a presence in Ireland, centre around:&nbsp;</p><ol><li><strong>Pfizer’s </strong>work towards the cancer moonshot goal and how clinical trials can accelerate these breakthroughs.&nbsp;</li><li><strong>Novo Nordisk’s</strong>&nbsp;has a long history in the development of medicines to treat chronic disease.&nbsp;</li><li><strong>Roche’s</strong> scientists are committed to finding new treatments that reduce the burden on patients with retinal diseases, which are a leading cause of sight loss.&nbsp;</li><li><strong>AbbVie’s&nbsp;</strong>researchers&nbsp;are driven to ensure that migraine sufferers have the option of new treatments that can help them live full lives.&nbsp;</li></ol><p><br></p><p>The Irish Pharmaceutical Healthcare Association (IPHA) represents the international research-based biopharmaceutical industry. The Innovate For Life campaign, which is in its sixth cycle, is the industry’s digital campaign demonstrating the impact of medicines innovation.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>New medicines can be life changing for people in Ireland. IPHA’s ‘Life. Because of New Medicines’ podcast series brings patients and industry representatives together, to hear how innovation and new medicines can literally change the trajectory of someone’s life.&nbsp;</p><br><p>The podcasts document the personal stories from patients who, because of new medicines, were able to experience moments in their lives which otherwise wouldn’t have been possible. We’ll discuss the moments and experiences made possible, and why everyone in Ireland should have fast and fair access to the latest treatments available. The episodes, featuring four international biopharmaceutical companies with a presence in Ireland, centre around:&nbsp;</p><ol><li><strong>Pfizer’s </strong>work towards the cancer moonshot goal and how clinical trials can accelerate these breakthroughs.&nbsp;</li><li><strong>Novo Nordisk’s</strong>&nbsp;has a long history in the development of medicines to treat chronic disease.&nbsp;</li><li><strong>Roche’s</strong> scientists are committed to finding new treatments that reduce the burden on patients with retinal diseases, which are a leading cause of sight loss.&nbsp;</li><li><strong>AbbVie’s&nbsp;</strong>researchers&nbsp;are driven to ensure that migraine sufferers have the option of new treatments that can help them live full lives.&nbsp;</li></ol><p><br></p><p>The Irish Pharmaceutical Healthcare Association (IPHA) represents the international research-based biopharmaceutical industry. The Innovate For Life campaign, which is in its sixth cycle, is the industry’s digital campaign demonstrating the impact of medicines innovation.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>IPHA</itunes:name>
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				<title>Life. Because Of New Medicines.</title>
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			<title>Jen and Leona’s Story</title>
			<itunes:title>Jen and Leona’s Story</itunes:title>
			<pubDate>Tue, 05 Nov 2024 16:56:41 GMT</pubDate>
			<itunes:duration>37:02</itunes:duration>
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			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[<p>Featured are Jen and Leona who, because of advanced migraine medicines, have both been able to experience more of life’s important little moments. In the podcast, they openly share their experiences of how migraine once impacted their lives – on being a mother, on their careers, on their relationships – and how transformational their treatment has been.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Featured are Jen and Leona who, because of advanced migraine medicines, have both been able to experience more of life’s important little moments. In the podcast, they openly share their experiences of how migraine once impacted their lives – on being a mother, on their careers, on their relationships – and how transformational their treatment has been.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Mary’s Story</title>
			<itunes:title>Mary’s Story</itunes:title>
			<pubDate>Tue, 05 Nov 2024 16:56:00 GMT</pubDate>
			<itunes:duration>33:29</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>Mary tells her story of how, because of access to new medicines, she can continue to be independent and enjoy doing what she loves most. During the podcast she discusses with Neil Ward, Fighting Blindness’ Head of Advocacy and Communications, how new medicines in ophthalmology can mean the difference between people losing and keeping their sight.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Mary tells her story of how, because of access to new medicines, she can continue to be independent and enjoy doing what she loves most. During the podcast she discusses with Neil Ward, Fighting Blindness’ Head of Advocacy and Communications, how new medicines in ophthalmology can mean the difference between people losing and keeping their sight.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Carmel’s Story</title>
			<itunes:title>Carmel’s Story</itunes:title>
			<pubDate>Tue, 05 Nov 2024 16:55:25 GMT</pubDate>
			<itunes:duration>32:44</itunes:duration>
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			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<p>Featured is Carmel who, since 1997 when she was first diagnosed, has experienced firsthand how new treatments have significantly improved her management of type 1 diabetes. She speaks to Professor Fidelma Dunne in the podcast on how new treatments have given her a sense of freedom and improved her quality of life.&nbsp;&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Featured is Carmel who, since 1997 when she was first diagnosed, has experienced firsthand how new treatments have significantly improved her management of type 1 diabetes. She speaks to Professor Fidelma Dunne in the podcast on how new treatments have given her a sense of freedom and improved her quality of life.&nbsp;&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Patrick’s Story</title>
			<itunes:title>Patrick’s Story</itunes:title>
			<pubDate>Tue, 05 Nov 2024 16:53:55 GMT</pubDate>
			<itunes:duration>22:07</itunes:duration>
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			<description><![CDATA[<p>Featured is Patrick who, because of a successful cancer clinical trial, won’t miss a single precious family moment. During the podcast we hear Patrick tell his story to&nbsp;Pfizer Country Medical Director Orlaith Gavan, who also explains Pfizer’s cancer moonshot goal and the importance of clinical trials.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Featured is Patrick who, because of a successful cancer clinical trial, won’t miss a single precious family moment. During the podcast we hear Patrick tell his story to&nbsp;Pfizer Country Medical Director Orlaith Gavan, who also explains Pfizer’s cancer moonshot goal and the importance of clinical trials.&nbsp;</p><br><p>Learn more about the Innovate For Life campaign at <a href="https://www.ipha.ie/news-events/innovation/innovateforlife/" rel="noopener noreferrer" target="_blank">https://www.ipha.ie/news-events/innovation/innovateforlife/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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