Hayley's journey to founding Dreem Distillery began with a decade of her own insomnia, at a time when sleep struggles and mental health simply were not part of the wellness conversation. When she discovered a combination of broad-spectrum CBD and plant actives that transformed her sleep, she recognised something the beauty and wellness industry had missed entirely: a solution rooted not just in science, but in the kind of emotional storytelling that makes people feel understood rather than sold to. That insight became the foundation of everything Dreem does, in its products, its branding and its PR.

In this episode you'll discover: why Dreem Distillery treats sleep as a full-day nervous system story rather than a bedtime product and how that positioning opened doors with press that a simpler brand narrative never could, how Hayley's most powerful media moment came entirely unplanned when Trinny Woodall unpacked Dreem products to her audience on Instagram and YouTube, proving that authentic advocacy from one trusted voice outperforms any paid campaign, why founder-led content consistently outperforms polished brand content and how to show up as the face of your brand even when it feels deeply uncomfortable, the difference between resonance and reach and why chasing the wrong one is the most common and most costly PR mistake wellness founders make, and how Dreem built credibility in a sceptical market by leading with science, proof and genuine emotional connection rather than trend-chasing or influencer noise.

This is an episode for every wellness founder who has ever wondered whether their story is interesting enough to pitch, because Hayley's answer, delivered with warmth, honesty and zero founder polish, is a resounding yes.

Want to build a PR pitch as authentic and compelling as Dreem Distillery's brand story? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you lead with your real story and land the press coverage your brand deserves. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Nadia's journey to building Hair Loving began not in a boardroom or a beauty lab, but in the most unexpected and difficult of places. At 19, while also managing a diagnosis of Thalassemia that required monthly blood transfusions, she experienced early menopause and with it, devastating hair loss that she had no roadmap to navigate. Years later, working as a hair and makeup artist and hearing client after client whisper about the same experience, she realised her story was not hers alone. Hair Loving was born from that recognition, rooted in her mother's hair oil remedies, backed by science, and built for every woman the beauty industry had left out.

In this episode you'll discover: how Nadia built her brand's media presence brick by brick, from early Instagram to Forbes features, TikTok creators and sell-out QVC appearances, without a single big-break moment, why vulnerability is the most powerful and most underused PR tool available to any founder, how Hair Loving's community of real women with postpartum hair loss, PCOS, cancer treatment regrowth and hormonal shifts became the brand's most compelling press story, why showing up consistently, even on the days it feels impossible, is the PR strategy that compounds over time, and how reaching out personally to reviewers on Trustpilot and Amazon turned customers into lifelong brand advocates.

This is an episode about what happens when a founder stops hiding their most painful chapter and starts leading with it and how that single shift in perspective can turn a personal story into a brand that thousands of women feel seen by.

Want to find the PR story hiding inside your own founder journey? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you shape your story into a pitch journalists actually want to read. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Joely co-founded WE ARE. REGULAR with her best friend Holly Victoria Brooke after years of dealing with bloating, constipation and the very specific frustration of a wellness industry that was happy to discuss every aspect of women's health except the one that affects almost all of us every single day. Their answer was a bold, berry-flavoured, brilliantly branded gut health supplement and a communications strategy built entirely on honesty, humour and zero apology.

In this episode you'll discover: how Joely used her decade of beauty journalism experience to build a PR narrative that journalists actually want to write about, why shame is the single biggest barrier between a great wellness brand and great press coverage and how to dismantle it, what it takes to transition from shaping brand stories as a journalist to living inside one as a founder, how WE ARE. REGULAR built a community of loyal customers by simply refusing to whisper about something every woman experiences, and why the most powerful PR tool available to any wellness brand is radical, unapologetic honesty about what the product actually does.

If you have a wellness, health or supplement brand that you're struggling to pitch because the topic feels too sensitive, too niche or too unsexy for mainstream press — this episode is your permission slip to stop hiding and start talking.

Want to pitch your brand story with the same confidence Joely brings to gut health? Download Patz's free Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you turn even the most awkward brand story into a compelling press pitch. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Tracey's story is remarkable. With just two years of formal schooling behind her, she started on beauty counters and worked her way to the C-suite through instinct, emotional intelligence and an unwavering belief that connection, not content, is the real currency of the beauty industry. Along the way she worked with icons including Charlotte Tilbury, Liz Earle, Estée Lauder, Caroline Hirons, Aveda and Space NK, accumulating a masterclass in what makes a beauty brand genuinely resonate with people.

In this episode you'll discover: why brands that chase virality are losing the very customers they need most, how Tracey spots a brand with true "it factor" and the signs that tell her a brand has lost its way, what authentic PR and storytelling looks like when a brand is truly led from the inside out, why failure is not something to fear but something to run toward and how that mindset shapes every great beauty business, and the honest truth about performative wellness and what it is costing brands in credibility and long-term press relationships.

This is one of those rare episodes that makes you want to stop, rethink your entire brand strategy and start again with more intention, more honesty and a lot less noise.

Want to build a PR strategy rooted in authenticity rather than algorithms? Download Patz's Plug-and-Play PR Pitch Templates — the subject lines, prompts and frameworks that help you tell your real brand story to the press, confidently and effectively. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

With over 25 years of experience spanning the dot-com boom, the rise of digital media and the current era of influencer noise, Nicola has seen every shift in the PR landscape and she knows exactly what separates brands with lasting press presence from those chasing fleeting viral moments. Her answer? Strategy, storytelling and the quiet confidence to lead trends rather than follow them.

In this episode you'll discover: what luxury PR actually means in the modern media landscape and why it has nothing to do with price tags and everything to do with feeling, how heritage brands can stay relevant without sacrificing the mystique that makes them desirable, why relationships still rule in PR regardless of how much the industry has changed, the one thing Nicola looks for in a brand story before she'll take it to press and the red flag that tells her a brand isn't ready, and why if your brand keeps having to tell people it's premium, it probably isn't.

Whether you're building a luxury brand, a premium wellness product or any business where perception is everything, this episode is a sharp and elegant reminder that the best PR strategy has always been the same: be genuinely interesting, be consistently excellent, and never mistake volume for value.

Want to craft a pitch that feels as polished as the brands Nicola works with? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you approach journalists with confidence and class. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Before launching WE ARE. REGULAR, Holly spent years working alongside some of the biggest names in beauty PR including Caroline Hirons, Gleam and Roxy Jacenko's Ministry of Talent. She knows exactly how the industry works. And yet when it came to her own brand, she threw out the rulebook and built something that leads with personality, honesty and a very healthy sense of humour.

In this episode you'll discover: how Holly and co-founder Joely Sanderson turned a deeply personal health struggle into a brand with a passionate, loyal community, the single Daily Mail feature that sent sales through the roof and what made that piece of press so powerful, why founder-led storytelling is the most underused PR tool for wellness and supplement brands, what Holly learned from five years as Commercial Director at Caroline Hirons' Skin Rocks about building brands that people genuinely trust, and how to know when to step back as a founder and let your community become your most powerful PR asset.

If you're building a wellness brand, a supplement brand, or any business in a category that feels too niche, too awkward or too unsexy to pitch to the press this episode will completely change your perspective on what makes a great PR story.

Ready to start pitching your own brand story to journalists? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you land press coverage even when your topic feels difficult to pitch. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

It starts with a story. Jane attended a major beauty brand launch, a sleek London venue, beautiful lighting, 13 floors up and left after ten minutes. Why? Because not a single person said hello. No greeting, no coat taken, no coffee offered. Just a room full of PR professionals staring at their phones while journalists stood invisible in the middle of it.

Her Substack post about the experience went viral in the beauty community and it sparked exactly the conversation the industry needed to have.

In this episode you'll learn: why the shift from PR-led to marketing-led teams is costing brands their most valuable press relationships, what journalists and beauty editors actually need when they walk into a brand event, the small human gestures that build lasting media relationships and the absence of which destroys them instantly, why newer PR teams are struggling with in-person event experience and what brands can do about it, and Jane's no-filter verdict on the state of beauty PR in 2025 and where it needs to go next.

If you're planning a press event, a brand launch or any kind of media moment, this episode is essential listening and a timely reminder that no amount of beautiful lighting fixes a room where nobody feels welcome.

Want to build better relationships with journalists from the very first pitch? Download Patz's free Plug-and-Play PR Pitch Templates — the subject lines, prompts and frameworks that get you noticed for all the right reasons. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Dominique is the leading voice bringing sophrology to the English-speaking world. Her client list includes Amazon, Bloomberg, the UK Government, the World Economic Forum and Silicon Valley founders and her bestselling book The Life-Changing Power of Sophrology has introduced thousands of people to this science-backed mind-body practice that blends breathing, gentle movement and visualisation to calm the nervous system and sharpen focus.

In this episode you'll discover: what Sophrology actually is and why it works when traditional meditation doesn't, how founders and brand experts can use breathwork to manage the pressure of pitching, public speaking and showing up consistently for their brand, why burnout is one of the biggest hidden threats to a founder's PR presence and visibility, how Dominique used storytelling and strategic positioning to build an internationally recognised wellness brand, and her practical tools for staying calm, confident and clear-headed, even when the inbox is overwhelming and the trolls are loud.

If you've ever frozen before a podcast interview, stumbled through a journalist pitch or let imposter syndrome keep you out of the press, this episode will change how you think about confidence as a PR tool.

Want to pitch with more confidence right now? Download Patz's Plug-and-Play PR Pitch Templates — proven prompts, subject lines and frameworks to help you land better press in less time, even if PR feels completely out of your comfort zone. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Karen started tattooing brows in the 1990s at a time when permanent makeup was misunderstood and underestimated. What followed was a masterclass in founder-led PR: using TV appearances, celebrity endorsements and authentic storytelling to shift public perception and turn a niche treatment into a mainstream beauty must-have.

In this episode you'll discover: how a single documentary appearance on Katie Piper's My Beautiful Face transformed Karen's business overnight and put permanent makeup on the national map, why celebrity PR moments only work when the product genuinely delivers, how TV shows like Extreme Makeover and 10 Years Younger created a category-defining reputation for life-changing permanent beauty treatments, and the behind-the-scenes stories of working with Katie Price, Amy Childs and Michelle Keegan that kept Karen's brands in the press for years.

This is a must-listen for any beauty brand founder who wants to understand how PR snowballs, how one well-placed story, one real celebrity fan, one honest documentary moment can build years of credibility and press coverage without a big agency budget.

Want to start getting your brand in front of journalists? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you land press coverage in less time, even if you've never pitched before. Grab them at lp.patriziagaleota.com/ltpp

Hosted on Acast. See acast.com/privacy for more information.

Highlights & Hot Takes:

• “Hi Hun”... it's a no from her. Susannah's golden rule? “If it doesn’t say ‘Dear Susannah’... delete.” That personal touch still matters.
• Forget the fluff – give her something meaningful. She loves a good pitch, but not when it’s mass-blasted or buzzword-heavy. “Make it real. Make it relevant. And please don’t pitch another ‘miracle’ lip oil…”
• PR is a relationship game. Always was. Still is. Whether she was at Glamour or building Get the Gloss, PR pros were a huge part of the story. “Some of the best things I’ve done in my career came from real human connections.”
• Don’t underestimate the power of a story. Authenticity? Non-negotiable. “The brands that cut through now have real stories, not just trending ingredients.”
• The pace of media may have sped up but the most valuable messages slow people down. With Glo-Gazette, Susannah is purposefully creating a “breather in your inbox”, a welcome break from frantic scrolling.

In a world of reels, DMs and “just circling back” emails, Susannah reminds us that real relationships still win. Whether you’re pitching a serum or telling your founder story, tailor it, mean it and above all keep it human!

Listen Now.

Patz x

GIVEAWAY ALERT! My friends at Ancient + Brave are providing the chance for ONE of my UK based listeners to win a set of crackers and Cacao Ritual bundle (1 x Cacao + Collagen, 1 x ritual scoop, 1 x ritual mug in a gift box) worth over £70 Follow me (@pgaleota / @prlikeaboss) and @ancientandbrave on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 23rd October 2025.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.

From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.

And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀

Listen now if you want to:

• Learn how to get your product into A-list hands (and handbags)
• Discover what really makes a product go viral
• Hear the #1 mistake even experienced founders still make
• Get inspired to finally start building your dream brand

🚨 GIVEAWAY ALERT! 🚨

My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. 

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Two winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.

Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.

But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).

Key takeaways:

• Be brave, if you believe in it, others will too.
• Forget vanity metrics, micro-audiences are where the magic happens.
• AI is your time-saving assistant, not your creative replacement.
• Authentic stories cut through the noise every time.

If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.

👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today.

🚨 GIVEAWAY ALERT! 🚨

My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

One winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.

If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.

In this episode we cover:

• Sharon’s lightbulb moment that launched Crystal Clear
• Why pigskin played a part in product development
• How early press features and celebrity treatments took the brand viral
• What’s changed (and stayed the same) in PR over 30 years
• How to balance high-tech skincare innovation with consumer-friendly messaging
• The future of bespoke beauty and Sharon’s next big launch
• Plus… what’s always in her handbag and the one product she won’t travel without

If you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.

🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.

🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Three winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025.

Hosted on Acast. See acast.com/privacy for more information.

With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.

Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.

💡 What You'll Learn:

• How PR has evolved from magazine credits to digital storytelling
• Why Ruby believes in sharing knowledge, not gatekeeping
• The quiet power of leading by example in diversity and inclusion
• Her honest approach to brand-building: vegan formulas, no greenwashing and quality over hype
• Practical rituals for media confidence and showing up authentically
• Why founders must get clear on their message before chasing pres
• The difference between presence and PR, and why both matter

Bonus Segment:

Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.

Memorable Quote:

“PR can’t fix a crap product — and it can’t make up for confusion.”

Brands & Experts Mentioned:

Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBE

Like this episode?

Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it.

Hosted on Acast. See acast.com/privacy for more information.

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.

“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”

🔥 Yes, she said it — and we loved her for it.

In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.

She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.

Plus:

• What she really thinks of skin cycling
• Why she refuses to promote products rooted in pseudoscience
• The difference between a PR pitch that works vs. one that gets deleted on sight
• The three things every brand needs to be: Better. Cheaper. Unique.

Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.

🎧 Hit play and prepare for a truth bomb or ten.

🚨 GIVEAWAY ALERT! 🚨

My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Three winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025.

Hosted on Acast. See acast.com/privacy for more information.

With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.

We dive into:

• The evolution of PR and beauty messaging
• How Genevieve used her industry skills to build a trusted content platform
• What brands get wrong when targeting midlife women (hint: it starts with the language)
• Why filters are out and real skin is in
• The power of trusted voices vs. trend-hopping influencers
• How to pitch without cringing — yes, even yourself!

Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.

Brands & Experts Mentioned:

No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUM

Follow Genevieve:

IG: @this_is_fifty

TikTok: @this_is_fifty

YouTube: this_is_fifty

🎧 Hit play to listen to the full episode.

Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured.

Hosted on Acast. See acast.com/privacy for more information.

What You’ll Learn in this Episode:

• Why authenticity is non-negotiable in today’s PR landscape
• The biggest mistake brands make when trying to “appear” authentic
• How to uncover your brand’s heartbeat (your why) and build from it
• Why storytelling beats selling when connecting with audiences

Plus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).

Brands & Experts Mentioned:

Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) 

Find Sophie:

• IG: @sophieattwooduk and @sa_comms
• LinkedIn: sophie-attwood
• Website: www.sa-comms.com

Final takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.

🎧 Hit play and listen now!

GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with her

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram

2️⃣ Share today’s episode Reel and tag me

One winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.

Hosted on Acast. See acast.com/privacy for more information.

What We Cover:

The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.

How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.

The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.

Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.

Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.

Mic Drop Moments:

• “You don’t need a new machine, you need to market the stuff you already do well.”
• “Storytelling makes people see you. Funding makes them back you.”
• “I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”

Brands & Experts Mentioned:

Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)

Find Sarah Online:

IG: @sarahabelfundinggodmother

TNB Skills Training – Sarah’s training company

The Power of Funding – Her bestselling book

If you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.

✅ You don’t need a business degree

✅ You don’t need more kit

✅ You do need to sell your story like a boss

So grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.

🎧 Listen now!

PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy.

Hosted on Acast. See acast.com/privacy for more information.

 In this episode you’ll learn:

• Where influence really comes from in today’s beauty landscape
• How to ride trends (like tomato mania) without losing your brand’s soul
• Why “people don’t buy what you do, they buy why you do it” is the ultimate PR truth
• The one metric Kelly says is overhyped (and what to focus on instead)
• How to make beauty about feeling, not just product

🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.

🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.

To enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.

2️⃣ Share today’s episode Reel, tagging me.

Deadline: 10pm GMT, Thursday 21st August 2025.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, you’ll learn:

• Why reinvention isn’t risky, it’s a branding strategy
• How Kelly landed a TEDx talk
• The biggest myth about personal branding
• How to show up confidently, even when you don’t feel ready
• Why your imperfect story is your most powerful PR asset

Brands & Experts Mentioned:

Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins

!!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025.

Follow @kellylundberg.official on Instagram

LinkedIn: @kellylundbergofficial

Website: www.kellylundbergofficial.com

Want More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HERE

Join the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, you’ll learn:

• Why Julie left big brand life to launch a purpose-led indie skincare business
• How PR helped Neve’s Bees land on the BBC News homepage
• What waterless skincare really means—and why it’s more than a trend
• The ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)
• Why most skincare routines are far too complicated (and what to do instead)
• Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!

Brands & Mentions:

Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil Association

Plus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).

🎁 GIVEAWAY ALERT!

We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!

To enter:

1. Follow (@pgaleota / @prlikeaboss) and @nevesbees on Instagram
2. Share today’s episode Reel and tag @pgaleota

Deadline: 10PM GMT, Monday 28th July 2025.

🔗 Links & Resources:

🌐 Neve’s Bees Website

📸 Follow @nevesbees on Instagram

🎓 Check out the PR LIKE A BOSS! eCourse HERE

💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.

Hosted on Acast. See acast.com/privacy for more information.

That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.

In this episode, Patz shares:

• Why she created the PR LIKE A BOSS! Insiders Collective
• What brands get wrong when they skip the feedback loop
• The importance of regional nuance in a global market
• How listeners can join the movement
• And the women who inspired it all

Featuring guest inspo from:

1. Jo Jones: Beauty PR legend & clarity queen
2. Reshmi Bennett: Cake boss with a no-BS brand brain
3. Really Ree: Beauty blogger turned founder of REESON
4. Ateh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.
5. Jane Cunningham: The original British Beauty Blogger
6. Victoria Woodhall: Wellness editor with global insight
7. Laura Dowling: Pharmacist & founder of FabÜ
8. Lan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-maker
9. Donna Francis: Journalist & advocate for positive aging and real representation
10. Ruth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.

🎧 This episode is a must-listen.

Hosted on Acast. See acast.com/privacy for more information.

Key Takeaways:

• How to lead from your power and build a brand with resonance
• What makes a funnel “feel-good” (and why sleazy doesn’t sell)
• Pandora’s secrets to scaling sustainably, with systems that support you
• The truth about visibility blocks and how to shift out of fear
• Why spiritual strategy isn’t fluff, it’s a scalable advantage

Brands + Experts Mentioned:

• Purple PR + Tom Ford + Estée Lauder + QVC + Radox + Volkswagen + Meta (Facebook + Instagram Ads)
• Jo Tutchener Sharp: PR legend & early mentor turned Founder of Scamp & Dude

So, whether you’re a spiritual side-hustler or a strategy-obsessed founder, this episode is packed with aligned advice for growing your business without losing your soul (or your sanity).

Follow @PandoraPaloma_ on IG

Pandora’s Podcast: Honest with Pandora Paloma 

Website: www.pandorapaloma.com

Want More?

Ready to invest in yourself and become YOUR OWN PR EXPERT? Check out the PR LIKE A BOSS! eCourse → HERE

Join the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns. Test products. Share honest feedback. Help shape how brands show up in the world.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we cover:

• Why your shampoo routine might be sabotaging your skincare
• How beauty sleep really works
• What hay fever, hormones and stress have to do with your flare-ups
• The power of a simple skin diary
• Why a 360-degree approach beats a reactive one every time
• And of course, the PR moments that helped Skin Genius rise in a crowded market

Plus! Don’t miss our rapid-fire “Genius or Gimmick?” round, where Julia spills the tea on toothpaste for pimples, double cleansing, and chilled moisturiser.

✨ Favourite Quote: “A simple change could make a big shift in your skin and how you feel.” – Julia Vearncombe, Skin Genius

Connect with Skin Genius:

• Website: www.skin-genius.co.uk
• Instagram: @skingeniusuk

🎁 GIVEAWAY ALERT

My friends at Skin Genius are giving ONE lucky UK-based listener a selection of skincare goodies worth £90!

To enter:

1. Follow @pgaleota / @prlikeaboss and @skingeniusuk on Instagram
2. Share today’s episode Reel
3. Tag me in your story or post!

Deadline: 10pm GMT, Monday 7th July 2025

Winner chosen at random — good luck!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS, Sara joins Patz to spill all on her unexpected journey from managing rock bands to launching SKN TO SKN, a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that sparked the brand, why pregnancy-safe skincare is still so misunderstood, and how she built a purpose-led business that’s as stylish as it is science-backed.

Highlights from the Episode:

• Backstage to boardroom: From 15 years in the music industry to building her own brand, Sara shares how she swapped festivals for formulations.
• The “WTF” moment in Boots: Discover the ingredient shock that changed everything and why the skincare aisle felt like a total letdown.
• Science meets soul: From retinol confusion to 183-page toxicology reports, Sara explains how her team is raising the bar on pregnancy-safe skincare.
• PR pinch-me moment: Her Irish Independent headline? “I toured with U2 but gave it all up for my children – now I have my own skincare brand for pregnant women.” Iconic.
• Trend watch: She’s all for SPF, but face taping? “Mental,” she says. (We agree.)

Why SKN TO SKN is More Than Just Products:

This isn’t just about what’s in the bottle. It’s about representation, safety, and empowering women in one of life’s most transformational chapters. Sara’s mission is clear: educate, elevate, and never make a new mum choose between safety and skincare that works.

Brands & Experts Mentioned:

• Environ (Sara’s former fave, retinol-rich)
• Boots UK & Ireland (stockist)
• The Face Bible (Dr. Raj Arora’s clinic)
• Institute of Dermatologists Dublin (Prof. Katrina Ryan’s clinic)

Listen to the full episode to learn how to PR with purpose, pivot like a pro, and why your skincare should never live next to nipple balm.

!!!GIVEAWAY ALERT!!! My friends at SKN TO SKN are giving ONE lucky listener in the UK or Ireland the chance to win a skincare bundle worth £124!

To enter:

1. Follow Patz on Instagram: @pgaleota / @prlikeaboss
2. Follow @skntoskn
3. Share today’s episode Reel and tag me!

Deadline: 10PM GMT on Monday 30th June 2025

One winner will be chosen at random. Good luck!

Hosted on Acast. See acast.com/privacy for more information.

With over 15 years of experience (including time as the resident lash artist at London’s W Hotel), Elizabeth shares how a sticky situation (literally – lash glue!) inspired her to create a product that’s mess-free, damage-free and confidence-boosting. A Japanese lash tech breakthrough sealed the deal… and BONDED lashes was born.

We talk:

• How to break through in a saturated beauty market
• PR strategies that actually worked
• Winning the Who What Wear Award
• The power of press, partnerships, and persistence
• The beauty of getting your story (and your samples!) in the right hands

Plus, Elizabeth dishes out her top 3 PR tips for beauty founders and joins me for a super fun Lash Lightning Round.

Brands & Experts Mentioned:

• Who What Wear Awards
• Milk PR
• Nadine Baggott & Jo Jones (Beauty Hags)
• Ruth Langsford
• Emma Grede

🎧 Hit play and tune in now – this is your behind-the-scenes pass to lash entrepreneurship, PR wins, and beauty business gold.

For lash inspo that actually sticks, head to bonded-products.com or follow @bonded_products on Instagram.

💌 GIVEAWAY ALERT!

My friends at Bonded are giving TWO lucky UK-based listeners the chance to win a selection of lash goodies worth £99!

To enter:

1. Follow me @pgaleota / @prlikeaboss and @bonded_products on Instagram
2. Share today’s episode reel on IG and tag me in!

📅 Deadline: 10pm GMT, Monday 23rd June 2025

🎁 Two winners will be picked at random.

🎧 Hit follow, share this episode with a beauty bestie and leave a review if you loved it!

💡 Ready to PR LIKE A BOSS!? Don’t forget to check out the eCourse mentioned in the episode, packed with tips to help you pitch, promote and shine. HERE

Hosted on Acast. See acast.com/privacy for more information.

She opens up about:

• Why she created makeup for women who want to be seen, at any age.
• The reality of funding your own brand (spoiler: it’s pricey).
• How lockdown and her management team, River, gave her the final nudge.
• What makes her Bronzing Balm so unique (and why she had to review it herself).
• Her not-so-secret wish to bring back highlighter in a big way.

Plus, we play Ree’s Faves and Fails, where she reveals the beauty buys that wowed her and the ones that fell a little flat.

If you’ve ever dreamed of launching your own beauty brand, this episode is for you. It’s full of laughs, lessons and a whole lot of love for glowing skin and fearless ambition.

🛍️ Brands & People Mentioned:

• River Talent: Ree’s incredible management team (her original hype squad)
• Victoria Beckham Beauty: Her surprise fragrance obsession
• Dyson Airwrap: The hair tool she does love
• Sephora UK: Proof that second time’s a charm
• 
  

✨ Find Reason Beauty:

Website: www.reesonbeauty.com

Instagram: @reesonbeauty

💡 Ready to PR LIKE A BOSS!? Don’t forget to check out the e-course mentioned in the episode, packed with tips to help you pitch, promote and shine. HERE

🎧 Hit follow, share this episode with a beauty bestie and leave a review if you loved it!

Hosted on Acast. See acast.com/privacy for more information.

💡 You’ll learn:

• How they launched SKIN KRUSH from their living room
• Why testimonials (not just influencers) matter
• What they’d never do again with a product launch
• Their PR hacks (hint: don’t underestimate a good florist!)

💬 Brands & Experts Mentioned:

• The Skin Nerd (Jenn Rock)
• Prof. Caitriona Ryan
• Tara O’Connor PR
• Coco Brown by Marissa Carter
• Vanity Fair (next big PR target)

👑 If SKIN KRUSH were a celeb?

Think Kris Jenner – hardworking, fabulous, and getting better with age.

📲 Follow & Connect:

• SKIN KRUSH – @skinkrush | www.skinkrush.com

🎁 GIVEAWAY TIME! Win a SKIN KRUSH Rejuvenating LED Mask (worth up to £300!)

To enter:

1. Follow @pgaleota / @prlikeaboss and @skinkrush on Instagram
2. Share today’s episode Reel & tag us
3. Deadline: Monday 9th June 2025 at 10pm GMT
4. UK & Ireland-based entries only. One winner chosen at random.

✨ Join the Movement:

Become a PR LIKE A BOSS! Insiders Collective VIP

Calling 1,000 brilliant women from all backgrounds & ages to shape how brands show up.

Try new products. Share honest feedback. Influence what’s next. [Click HERE to learn more and join us!]

Hosted on Acast. See acast.com/privacy for more information.

🎯 What you’ll learn in this episode:

• Why fake smiles fall flat and how to spot them
• How your feet are giving away your feelings (yes, really)
• The power of the imaginary crown trick for instant confidence
• Why gestures matter and how to avoid accidentally looking like you're ready to fight
• The left eye connection hack that levels up your virtual presence
• Quick body language fixes you can use right now to feel more grounded, calm, and in control

💥 Rapid fire red flags decoded:

• The over-nodder (spoiler: they’re not really listening)
• The death-grip handshake (ouch, no thanks)
• The over-eager leaner (it's a pitch, not a speed date)

💡 Expert tips to try today:

• Hold an “X” power pose pre-pitch
• Keep both feet firmly grounded
• Use breath syncing to build better rapport

🧠 Brands & Experts Mentioned:

• Google
• IBM
• Shell
• Tony Robbins (rule-breaker royalty)

👑 Final mic drop: Your body is speaking volumes before you ever say a word. So… straighten up, breathe deep, pop on your crown and PR LIKE A BOSS you are.

📲 Connect with Carole Railton:

• Website: www.carolerailton.com
• LinkedIn: Carole Railton FRSA
• X (Twitter): @carolerailton

🎁 !!!GIVEAWAY ALERT!!! Carole Railton is offering ONE lucky UK-based listener the chance to win a 1:1 call with her and a copy of her book: The Future of Body Language (Worth over £250!) To enter: Follow @pgaleota / @prlikeaboss on Instagram* Share and tag today’s episode Reel to your story 📅 Deadline: 10PM GMT, Monday 2nd June 2025

❤️ Join the PR LIKE A BOSS! Insiders Collective: A vibrant, diverse community of 1,000+ brilliant women shaping the future of brand campaigns. Test products. Influence ideas. Be heard. Click here to join (link to be inserted)

Hosted on Acast. See acast.com/privacy for more information.

💬 Talking Points:

• The magic of showing up as your true self (tash and all)
• How a €12 Wonder Woman costume helped spark a viral campaign
• Turning health education into hilarious, relatable content
• Vulvas, vaginas, and the power of naming what we’ve been taught to whisper

💡 Key Moments:

• Laura's now-famous “confession box” on IG
• The viral zipline fail turned menopause metaphor
• Lessons in public votes, megaphones and manifesting
• Creating supplements that actually speak to women (and now men too!)

👩‍🔬 Mentions in this episode:

• Viva La Vulva – Laura’s game-changing live tour
• Marie Roche – Irish artist illustrating women’s bodies beautifully
• Trinity College Dublin, Galway Races, and viral moments on the ‘gram

✨ Follow Laura:

Instagram: @fabulouspharmacist

Brand: @fabuwellness

🚨 GIVEAWAY ALERT! 🚨 My friends at FabÜ are giving THREE of my UK & Irish-based listeners the chance to win a 3-month supply of either SKIN HAIR NAILS, BRAIN FOCUS, or MENO+PERI – worth £78! To enter:

1. Follow me (@pgaleota + @prlikeaboss) and @fabulouspharmacist on Instagram

2. Tag a friend you know would love to win these

3. Share today’s episode Reel, tagging me in your post

THREE winners will be selected at random. 

Deadline: 10pm GMT, Monday 26th May 2025

❤️ Join the PR LIKE A BOSS! Insiders Collective: A vibrant, diverse community of 1,000+ brilliant women shaping the future of brand campaigns. Test products. Influence ideas. Be heard. Click here to join (link to be inserted)

Hosted on Acast. See acast.com/privacy for more information.

Topics Covered:

• Sustainability, strategy & the storytelling sweet spot
• Why exclusivity builds stronger brands than accessibility
• Turning PR into long-term brand power, not short-term noise
• Green flags (and red) for founders stepping into visibility

Plus:

• A rapid-fire “Brand Boss Quickfire” game
• Real PR wins, brand pivots, and bold founder lessons

Who’s This For?

Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.

Mentioned in this Episode:

• Lisa Franklin – Award-winning skincare founder
• Glossier – Founded by Emily Weiss
• Benefit Cosmetics x Critics Clothing – A surprising early collab
• LVMH x Supreme – When high fashion met hype
• Katie Hopkins – Like her or not, she knows how to PR
• Elisabeth Carley Leonard – TikTok fave and ADHD advocate
• Carol Driver – Journalist & PR Consultant
• Stylist Magazine, Vice Media, Urban Decay – For standout storytelling
• Elon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards

🎧 Listen now and don’t forget to subscribe, share and leave a review if this episode hits home!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

Pip shares how her background in fashion styling and editorial makeup artistry gave her an eye for branding, but it was her deep mindset work that helped her truly step into visibility. From overcoming imposter syndrome to getting featured in Yoga Magazine and Balance, Pip reframes PR as a form of purpose-driven service.

💡 Expect mindset shifts, PR tips, and soul-led strategy that’ll help you show up fully as YOU.

For you if:

• You’re building a wellness brand and want to scale with soul
• You’re feeling the fear of visibility
• You’re done playing small

📲 Connect with Pip:

Instagram: @pipyogamentor @youryogacareer

LinkedIn: @pip-taverner

Website: www.youryogacareer.com 

🎁 GIVEAWAY ALERT! Win SBC Skincare goodies worth £108!

Follow @pgaleota / @prlikeaboss and share today’s episode Reel tagging me. Closes 10pm GMT, Monday 12th May 2025 (UK only).

🎧 Hit play and prepare to feel seen.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Abi shares:

• Why transparency is the ultimate PR tool
• The power of truly listening to your customers
• Why she avoids trend-chasing in favour of real product innovation
• Her thoughts on influencer marketing (and what it can really do)
• How giving back from Uganda to UK mentorship keeps her grounded

Golden Tip: "Stay absolutely true to yourself — that’s your real superpower."

 Brands & Organisations Mentioned:

• Advantage Africa (Charity partner for Ultrasun’s skin clinics in Uganda)
• BASF (creators of the EcoSun Pass)
• CEW - Cosmetic Executive Women (not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry)
• Peter Jones I John Lewis
• QVC Beauty

Follow Abi and her brands on:

Instagram: @abicleeve | @ultrasunuk | @skinsenseuk | @sbcskincareuk

LinkedIn: Abi Cleeve

🎁 GIVEAWAY ALERT!

Our friends at Ultrasun UK are giving one lucky UK-based listener the chance to win a bundle worth £130! To enter:

1. Follow @pgaleota and/or @prlikeaboss on Instagram
2. Share today’s episode Reel and tag Patz

🔔 Deadline: Monday 5th May 2025 at 10PM GMT. One winner will be selected at random

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

What We Cover:

• Sustainability Isn’t a Sticker
• Greenwashing Red Flags
• Sustainability = Profit
• Practical Tip Alert
• ...and more!

Experts & Brands Mentioned: Estee Lauder * Aveda * Darphin * Liz Earle * Liz Earle Beauty Co * Ateh Jewel * Ateh Jewel Beauty * Anita Roddick * The Body Shop * Ogilvy * BP * Unilever * WBA (Walgreens Boots Alliance) * Green Claims Code * B Corporation UK

Find Aisling on: 

Instagram @aisling_connaughton / @cydconnects

LinkedIn @aisling-connaughton

🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

After a traumatic health crisis, a chance encounter with longevity expert Dr. Paul Clayton led Lucy to pharmaceutical-grade supplements that brought her back to life. That spark became LYMA: peer-reviewed, patented, powerhouse formulations unlike anything else on the market.

Then came the game-changing LYMA Laser, a £2K at-home device delivering £30K clinical results without damaging skin. Featured by TIME Magazine, backed by published clinical studies, and now being explored by the NHS for cancer recovery and wound healing? Yes, it’s that big.

Lucy gets real about launching mid-life, silencing the naysayers (especially the male ones), and why Forbes named her a 50 Over 50 trailblazer.

🎧 It’s wellness, redefined. It’s PR LIKE A BOSS!

MENTIONED:

• Dr. Paul Clayton – Longevity expert and clinical nutritionist
• Pembroke VCT – Investment group that backed LYMA
• Ateh Jewel - Beauty Editor, Brand Founder of Ateh Jewel Beauty, Broadcaster

Whether you’re a beauty nerd, science lover, or dreaming up your own brand from the kitchen table, Lucy’s story is proof that one woman, one laser and a whole lot of courage can change an industry.

Catch Lucy & LYMA on Instagram @lucygoffy / @lymalife and online at www.lyma.life

!!!!GIVEAWAY ALERT!!! My friends at LYMA are providing the chance for ONE of my UK-based listeners to win a Supplement Starter Kit worth £199. Share, Tag & Follow @pgaleota @prlikeaboss @lymalife Comment and tell us what wellness concerns you’d love the LYMA Supplement to tackle! 💬✨ Let’s get you feeling your best! One winner will be selected at random. Deadline: 10pm GMT Monday 21st April 2025. 

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a family necessity into a skincare sensation!

What You’ll Learn in This Episode: 

✅ How Pauline’s daughter’s eczema sparked the creation of Dr. PAWPAW

✅ The power of natural ingredients, why pawpaw (papaya) fruit is a skincare superstar

✅ The journey from idea to global beauty brand

✅ Dealing with copycats, how Aldi’s dupe impacted the brand

✅ The importance of media and influencer support in the beauty industry

Brands & Experts Mentioned:

• Alessandra Steinherr
• Sarah Jossel
• M&S
• Aldi 
• Sainsbury’s 
• Tesco
• Superdrug
• Boots

🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!

!!!!GIVEAWAY ALERT!!! My friends at Dr.PAWPAW are providing the chance for TWO of my UK-based listeners to win a selection of goodies worth over £190! Follow me (@pgaleota and @prlikeaboss ) and @dr.pawpaw and @mrsdrpawpaw on Instagram and share today’s episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 14th April 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

What You'll Learn:

• Why being your authentic self online is the key to success
• The importance of community and engagement in brand growth
• How to create valuable and shareable content
• The role of brand collaborations in boosting visibility

Brands Mentioned:

• Wild
• innocent
• Aldi
• Enterprise Nation

Want more of Rhea’s expert insights? Follow her on Instagram @rheafreemanpr and LinkedIn @rheafreeman

🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!

Don't forget to subscribe, leave a review, and share this episode!

!!!!GIVEAWAY ALERT!!! Rhea Freeman is kindly providing the chance for THREE of my UK-based listeners to win both of her fabulous books You’ve Got This! and Small & Supercharged. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Monday 7th April 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

What Went Down:

💄 The real reason Ateh made the leap from beauty journalist to brand founder

💪 Overcoming industry gatekeeping & proving that luxury beauty is for everyone

🔥 The power of PR in storytelling (hint: it's more than just press releases!)

💰 Turning down bad investment deals & trusting your gut in business

💡 Why diversity in beauty should be the default, not an afterthought

Biggest Takeaways:

• PR is like high school cheerleading.
• Diversity isn’t a trend, it’s a necessity. 
• Saying ‘no’ is powerful. 
• The 24 ‘No’s’ Rule. 

Brands & Experts Mentioned:

• Harrods Beauty
• Trinny Woodall
• Ruby Hammer
• Daniel Martin
• Katie Jane Hughes
• Azzi Glasser (Fragrance Queen!)
• Laura Hinton & Nadine Finnegan (Little Light PR)
• William Berry & Jane Henderson (Angel Investors)

Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her stunning blushers, a.k.a. her “babies she cannot choose between… because Mama can’t have any favourites!” 

Patz x

PS: If you missed Part I you can catch it here:

Motherhood, Mascara & Mindfulness: The Art of Juggling with Ateh Jewel 

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

What You’ll Learn:

• The behind-the-scenes realities of beauty journalism
• How beauty editors juggle multiple brand launches and PR pitches
• The importance of editorial integrity and why trust matters
• What makes a product stand out to journalists
• The role of indie beauty brands in today’s industry

True or False? Beauty Journalism Myths Debunked

Do editors only feature brands that advertise? Do all PR samples get reviewed? Tamara plays a game of “True or False” to bust common misconceptions about the industry.

Where to Find Tamara:

Follow her on Instagram @blusherandbabies for beauty, fashion and parenting content, or check out her latest work at The Handbook.

🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!

Don't forget to subscribe, leave a review, and share this episode!

!!!!GIVEAWAY ALERT!!! My friends at skinSense are providing the chance for one of my UK-based listeners to win a selection of skincare goodies worth £148 and they are divine! Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 24th March 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

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Jo has spent decades at the sharp end of beauty PR, and she pulls no punches. This conversation covers everything from how to craft a press release that gets opened, to why storytelling will always beat product hype, to where brands should be focusing their social media efforts right now — and it's probably not where you think.

In this episode you'll learn: how to cut through the noise and get a journalist's attention, why staying relevant is the single most important thing a brand can do, how to avoid the copycat trap and build a PR strategy rooted in your own brand identity, the real role of micro-influencers and why engagement matters far more than follower count, and why press releases are far from dead — and how to write one that actually lands.

Whether you're a brand founder doing your own PR, a beauty entrepreneur trying to get your first press hit, or a PR professional looking to sharpen your edge, Jo's insights are practical, direct and immediately actionable.

Ready to pitch like a pro? Download Patz's Plug-and-Play PR Pitch Templates — real prompts, subject lines and frameworks to help you land better press in less time, even if you've never pitched before. Get them at lp.patriziagaleota.com/ltpp

Brands & Experts Mentioned:

• Beauty Banks
• Beauty Hags
• Vita Liberata
• Babyliss
• Philip Kingsley
• Sali Hughes

You can find Jo on:

• Instagram: @joljones
• Substack: JO’s Substack

If you found this episode useful, don’t forget to follow, subscribe and share it with a friend who needs to hear it!

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She also reveals the wildest PR packages she’s ever received (Jägermeister, anyone?), the beauty product she really didn’t love and why she’s often mistaken for a PR rep at events.

What You’ll Learn in This Episode:

• How Ree turned a passion project into a full-time career
• The behind-the-scenes of beauty PR and how product sampling really works
• The biggest shifts in beauty blogging and influencer marketing
• How to build a trusted personal brand that stands the test of time

Brands & Experts Mentioned:

• Victoria Beckham Beauty
• Urban Decay
• Estée Lauder
• M·A·C Cosmetics
• Refinery29 & Byrdie
• L’Oreal
• Nanoblur by Indeed Labs
• Jägermeister (yes, really)

You can find Ree on:

• Instagram: @reallyree
• Website: www.reallyree.com 
• Pinterest: @reallyree

Loved this episode?

✨ Follow, subscribe, and leave a review!

📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.

!!!!GIVEAWAY ALERT!!! My friends at L’Oréal Paris are providing the chance for FIVE of my UK-based listeners to win a selection of goodies worth £85. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Five winners will be selected at random. Deadline: 10pm Monday 10th March 2025.

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In this episode, we discuss:

✅ How Jasmine got Face featured in Who What Wear and Forbes

✅ The PR strategies every brand should focus on (even with zero budget)

✅ What to do when a PR stunt goes wrong (hello, giant balloon disaster!)

✅ The power of affiliate marketing for securing media coverage

✅ Why founders should stop playing small and become their own best advocates

Brands Mentioned

_faace – Jasmine’s skincare brand

Known – Jasmine’s PR agency

Best Policy – Jasmine’s cap brand

You can find Jasmine on:

LinkedIn: @jasmine-wicks-stephens

Instagram: @jas_ws 

Substack: Failings of a Female Founder - where Jasmine shares unfiltered insights on PR, business, and motherhood.

Loved this episode?

✨ Follow, subscribe, and leave a review!

📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.

🎧 Listen now and start getting your brand the attention it deserves!

!!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over £50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.

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Key Takeaways:

• Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.
• Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.
• Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.
• Organic vs. Paid Social: You don’t need a huge budget, but a small ad spend can make a big impact.
• Myth Busting: More followers ≠ more success. Quality engagement matters more than quantity.
• Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.

Connect with Chloe & Social Soda:

• LinkedIn: @chloeluper @socialsoda
• Instagram: @socialsoda
• Facebook: @socialsodauk
• YouTube: @socialsodasdigitaleradiaries
• Website: www.socialsoda.co.uk

Listen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

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Expect laughs, lessons, and a whole lot of straight talk as Reshmi spills on viral moments, customer clapbacks, and why standing firm in your business values is the ultimate power move.

What You’ll Learn:

• Why Reshmi turned down influencers asking for free cake and how it paid off
• The power of storytelling in luxury branding
• How transparency and personality can elevate your brand
• The art of the perfect customer clapback
• Why likes don’t pay the bills (but loyal customers do!)

Connect with Reshmi Bennett:

• Instagram: @angesdesucre
• TikTok: @angesdesucre
• Website: www.angesdesucre.com

Listen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

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In this episode Patz sits down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isn’t always the answer!

Ruth started blogging as a creative outlet while modelling and working on her MA in creative writing. Little did she know, A Model Recommends would explode, turning her into one of the UK’s most trusted beauty voices.

Writing a book? That was always the goal. But juggling content creation, brand partnerships and social media made it nearly impossible until Ruth realised she had to hit pause on everything else to get it done. Lesson learned? Multitasking is overrated.

Ruth shares golden nuggets on managing brand consistency, why casually polling Instagram followers asking for feedback is a game-changer and how sometimes, just focusing on one thing (yes, just one!) can be the ultimate productivity hack. 

Plus, there’s a hilarious game of Beauty Bestseller or Back to the Drawing Board, where we almost launched a lipstick line, a bath oil that reads your mood, and a book-themed eyeshadow palette. (Still waiting on that Dragons' Den pitch...)

If you’re a content creator, entrepreneur, or beauty enthusiast trying to navigate the ever-changing digital landscape, this episode is a must-listen. Packed with humour, wisdom, and a few “oh, that was a bad idea” moments, Ruth proves that reinvention is all about adaptability.

Brands & Books Mentioned

ME+EM (Fashion brand known for frequent drops)

The One Thing (A book on focusing on what truly matters and prioritising one thing at a time)

You Can Find Ruth on

Instagram: @ruthcrilly

Substack: Ruth Crilly

YouTube: @RuthCrilly

Website: ruthcrilly.co.uk

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

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Emma shares her candid take on the beauty industry, from the evolution of beauty standards to the pressure of PR, and why she’s over the "transformational journey" trend. She gets real about brand storytelling, inclusivity, and the delicate balance between marketing magic and consumer trust. Plus, we play a fun rapid-fire round of Beauty Banish or Beauty Boostand let’s just say, some trends did not make the cut!

What You’ll Learn in This Episode:

• How Emma’s career shaped her no-nonsense approach to beauty
• The truth about PR, brand advertising, and editorial influence
• Why some industry trends leave her totally exhausted
• The biggest challenges (and wins!) for indie beauty brands
• A rapid-fire take on beauty’s biggest buzzwords and trends

Brands & Experts Mentioned:

• Alpha H
• James Read
• Estee Lauder
• L’Oreal Paris
• Vaseline
• The Inkey List (co-founders Colette Laxton & Mark Curry)
• QVC (with shoutout to Alison Young)

Where to Find Emma:

• Instagram: @emmaguns
• Substack: Emma Guns
• Podcast: The Emma Guns Show
• Website: emmagunavardhana.com 

Don’t forget to subscribe, leave a review, and share this episode if you enjoyed it!

🎧 Hit play and let’s PR LIKE A BOSS!

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You’ll learn:

• Why credible experts are essential to cutting through wellness noise.
• How Victoria balances journalism and yoga (and keeps in her lane)..
• Insightful (and hilarious) takes on wellness fads like celery juice, contrast therapy, and crystal-infused water.
• Tips for PRs and brands on how to pitch experts and products effectively.
• How small actions like free content and honest storytelling can build trust with an audience.

If you’re a PR professional, wellness brand, or just someone trying to navigate the confusing world of wellness advice, this episode is packed with value and laughs.

Brands & Experts Mentioned:

• Miranda Kerr Founder & CEO of @koraorganics
• Dr. Robin Mesnage (Fasting Retreat) 
• Katie Brindle Founder @thehayoumethod
• Andrew Huberman (Huberman Labs)
• FaceGym
• Trinny Woodall
• Philip Kingsley

Where to Find Victoria:

• Instagram: @VictoriaWoodhall
• Website: victoriawoodhall.com
• Editorial Content: GetTheGloss.com

Links & Resources:

• Check out Victoria’s yoga classes and wellness insights on her platforms.
• Ready to level up your PR skills? Explore Patz's eCourse: PR LIKE A BOSS for actionable strategies to make your brand shine.

Don’t Forget:

If you enjoyed this episode, leave us a review, share it with a friend, or tag us on social media. Until next time, keep PRing like a boss!

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Tune in as Carol shares:

• How to craft a pitch that grabs attention (and doesn’t get lost in the inbox jungle).
• The importance of a unique story and timely hook.
• Memorable pitches that turned into viral success stories.
• Why personalisation is key (and AI can’t replace the human touch!).

Carol also opens up about the PR blunders to avoid, like sending irrelevant pitches or overusing templates. Her advice? Keep it clear, concise, and authentic and never underestimate the power of a polite follow-up.

Whether you're a PR pro, entrepreneur, or just curious about the behind-the-scenes of media storytelling, this episode is packed with actionable tips and fun anecdotes to inspire your next pitch.

Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.

Connect with Carol:

• Instagram: @carol_driver_
• Website: caroldriver.com
• Facebook Group: How to Make the Headlines with Carol Driver

Don’t Forget to Subscribe!

If you loved this episode, subscribe to PR LIKE A BOSS! and leave a review. Share it with someone who could use some PR inspiration and stay tuned for more tips and strategies to level up your storytelling and personal branding game.

Extra Resources:

Check out the PR LIKE A BOSS! eCourse for more in-depth strategies to elevate your PR skills: https://prlikeaboss.kartra.com/page/eCourses and the Substack channel for weekly PR tips https://prlikeaboss.substack.com/

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What You’ll Learn:

• How motherhood fueled Ateh’s ambition and focus on inclusivity
• The role of self-care rituals like aromatherapy, journaling, and (of course) candlelit baths
• Hacks for staying grounded and managing chaos
• Why self-love is a non-negotiable

Brands & Experts Mentioned:

• Aromatherapy Associates 
• The Club by Bamford 
• Bebe Beachus 
• Karis Scarlette 
• Bonnie Parsons 
• Katie Brindle 
• Viva Mayr and Buchinger Wilhelmi 
• Alphonsus Modebe of ARU NA UCHE 
• Nahid de Belgeonne of The Human Method 

Find Ateh on:

• Instagram: @atejewel & @atehjewelbeauty
• www.atehjewelbeauty.com

🎧 Don’t forget to subscribe, leave a review, and share this episode with fellow multitasking queens!

*** Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE ***

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What You'll Learn:

• Why authenticity is key to wellbeing content
• The PR mistakes to avoid (no more generic pitches, please!)
• Fun takes on trends like forest bathing, juice cleanses, and more

Plus, Gina shares her favourite coaching tools for navigating change and staying grounded in a fast-moving industry.

Connect with Us:

• Follow Gina’s work at Yours magazine
• Check out The Boost UK on Instagram
• Don’t forget to subscribe, share, and leave a review.

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What You’ll Learn:

• Why authenticity is the foundation of great influencer collaborations
• How to spot influencers who are a natural fit for your brand
• The power of organic partnerships, featuring real-world examples
• How to craft creative briefs that empower creators while staying on-brand
• Why focusing on long-term brand love beats chasing immediate sales spikes

Memorable Moments:

• The story behind Melissa’s Wardrobe’s matcha collab that had queues out the door
• Tropic’s partnership with Peloton’s Leanne Hainsby and its organic success
• Siobhan’s dream partnership idea with Deliciously Ella (hint: it involves glow-giving snacks and branded food trucks!)

Links & Resources:

• Follow Siobhan on LinkedIn and Instagram (@Siobhan_McGeown)
• Discover Tropic Skincare on Instagram or visit tropicskincare.com
• Subscribe to PR LIKE A BOSS! for more insights on acing your PR game!

Join the Conversation:

What’s your dream brand collaboration? Share your thoughts and connect with us on social media using #PRLikeABoss.

Catch the episode now on Spotify, Apple Podcasts, or your favorite podcast platform. Don’t forget to rate, review, and subscribe!

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We dive into:

• The economic and cultural impact of beauty (yes, it’s a £27 billion industry!).
• Lan’s approach to championing diversity and why expertise and authenticity are key.
• How PR and storytelling are shaping the future of beauty brands.
• Top trends to watch: consumer power, playful makeup, and the comeback of in-store retail experiences.

Lan’s insights are a must-hear for anyone in beauty, PR, or simply passionate about the power of creativity and connection.

You can find Lan on Instagram and via her website for more inspiring stories and updates.

Don’t forget to subscribe, rate, and review PR LIKE A BOSS! Keep pushing boundaries and PR-ing like a boss!

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What to Expect in This Episode:

• Rethinking "Anti-Aging": Donna challenges outdated terminology and calls for celebratory, empowering beauty messaging.
• The Power of Role Models: Why women like Drew Barrymore and Jamie Lee Curtis embody real, relatable beauty.
• Unfiltered Beauty: Donna’s work with Boots on unretouched imagery and why showing real skin matters.
• Top Beauty Campaigns: A spotlight on brands like Jones Road Beauty and Dove that are redefining how we see aging.
• Debunking Myths: From bold lipstick to sunscreen, Donna sets the record straight on what’s truly “essential.”
• Aging with Joy: How confidence, authenticity, and a little shimmer go a long way in embracing your best self.
• 
  

Donna’s Picks & Recommendations:

• Jones Road Beauty: Celebrating individuality with their “I Am Me” campaign.
• Dove: Advocating real beauty with initiatives like “Keep Beauty Real.”
• BOOIE Beauty: Launched by Celeste Barber, it champions being the best version of yourself.

Where to Find Donna Francis:

• Instagram & TikTok: @thebeautyed
• Podcast: Smiling Gives You Wrinkles (available on all major platforms)
• Website (Coming Soon!): thebeautyed.com

Tune in for an inspiring conversation that celebrates individuality and the beauty of ageing. As Patz says, “Age is a privilege—let’s celebrate it together!”

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We dive into:

• The rise and fall of print magazines and why Suzanne misses the tactile buzz of bylines.
• Mental health as a focus in celebrity journalism and why it’s more than just a trend.
• Navigating the love-hate relationship with social media (goodbye, toxic trends; hello, amplified reach).
• Spotting wellness fads versus lasting habits and why Suzanne only covers products with integrity.
• How to maintain credibility in a world obsessed with clickbait.

Suzanne also shares her take on the future of journalism, including the role of AI tools like ChatGPT and the growing dominance of influencer-brand collaborations.

Whether you’re in PR, journalism, or just love a peek behind the media curtain, this episode is packed with insight, humour, and hard-earned advice.

Where to Find Suzanne:

Instagram: @SuzanneBaum

Bluesky @suebybaum

Don’t Miss Out!

Subscribe to PR LIKE A BOSS! on Substack for more candid conversations, insider tips, and advice on mastering PR with authenticity and flair.

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What you’ll learn in this episode:

• Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.
• Relationship-building: PR pros, take notes! Building trust with journalists and influencers is crucial in cutting through the clutter and making an impact.
• No sales pitches here: Why podcast appearances should be about sharing real stories, not just pushing products.
• Changing beauty language: Nicola gets real about the toxic language of “anti-ageing” and why beauty brands need to embrace positivity and empowerment.
• Brand longevity vs. chasing trends: How iconic brands can focus on their long-standing products instead of always chasing the latest trend.
• Plus, Nicola’s take on the beauty industry’s push for perfection, and how we can change the conversation to embrace authenticity and inclusivity.

Where to find Nicola:

Outspoken Beauty podcast

On The Scent podcast

Follow her on Instagram for more: @OutspokenBeauty

Subscribe to PR LIKE A BOSS!  for more insights on how to master the art of PR with purpose and personality.

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We dive into:

The evolution of beauty blogging—from its humble beginnings to the influencer era.

Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”

The importance of writing for your audience, not the brands.

Tips for smaller brands on how to approach influencers (hint: skip the discount codes).

Why respect, authenticity, and boundaries are key to successful collaborations.

Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.

If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.

Where to Find Jane:

British Beauty Blogger

Substack

@BritBeautyBlog

Don’t Miss Out!

Subscribe to PR LIKE A BOSS! for more tips, tricks, and unfiltered conversations on how to master the art of PR with purpose and personality.

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In this introductory episode, Patrizia — known as Patz — shares exactly what PR LIKE A BOSS! is all about, who it's for, and what you can expect from every episode. If you've ever wondered how PR really works, why some brands seem to get press effortlessly, or how to craft a pitch that actually gets opened, this is your new go-to podcast.

Each week, Patz sits down with PR experts, beauty journalists, brand founders and wellbeing leaders for sharp, insightful 30-minute conversations packed with actionable PR strategies, real media wins and honest lessons learned. No fluff, no jargon — just practical tools you can use straight away, whether you're a solo founder, a growing brand or an expert looking to raise your profile.

Topics covered across the series include how to write a PR pitch that gets results, how to build relationships with journalists, what beauty editors really want, the power of founder-led storytelling, and how to get press coverage without a big budget.

Ready to land better press in less time? Grab Patz's Plug-and-Play PR Pitch Templates — proven prompts and subject lines that help you pitch like a pro, even if you've never done PR before. Download at lp.patriziagaleota.com/ltpp

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