60 acast.com My Self Startup: Beyond the Newsletter Cast https://www.mauriciomedeiros.com/newsletter en Mauricio Medeiros brand strategy, personal development, self-mastery, entrepreneurship, strategic thinking, brand identity, business design, purposeful branding, newsletter podcast, Mauricio Medeiros, Podbrand, inner growth, self-awareness, conscious business, best version mastery Mauricio Medeiros A short-form audio companion to the My Self Startup newsletter by Mauricio Medeiros! My Self Startup: Beyond the Newsletter Cast


A short-form audio companion to the My Self Startup newsletter by Mauricio Medeiros — exploring brand strategy, personal growth, and intentional transformation.


Each edition offers a concise audio overview (under 10 minutes), designed to enrich the reader’s experience with clarity, context, and thoughtful reflection. Ideal for those who prefer listening or want a quick dive into each theme.


Not a traditional podcast — this is a focused, value-added layer that goes beyond the newsletter.


Read full editions at mauriciomedeiros.com/newsletter

Hosted on Acast. See acast.com/privacy for more information.

]]> My Self Startup: Beyond the Newsletter Cast


A short-form audio companion to the My Self Startup newsletter by Mauricio Medeiros — exploring brand strategy, personal growth, and intentional transformation.


Each edition offers a concise audio overview (under 10 minutes), designed to enrich the reader’s experience with clarity, context, and thoughtful reflection. Ideal for those who prefer listening or want a quick dive into each theme.


Not a traditional podcast — this is a focused, value-added layer that goes beyond the newsletter.


Read full editions at mauriciomedeiros.com/newsletter

Hosted on Acast. See acast.com/privacy for more information.

]]> false Mauricio Medeiros info+680940a73744a61721bb8d61@mg-eu.acast.com 680940a73744a61721bb8d61 my-self-startup-beyond-the-newsletter-cast episodic https://assets.pippa.io/shows/680940a73744a61721bb8d61/1745452135573-7cd72b0c-f7fe-4ec7-9ebb-a105d9fe28cd.jpeg https://www.mauriciomedeiros.com/newsletter My Self Startup: Beyond the Newsletter Cast <![CDATA[A vs. AI: Augment, Don't Automate Alone]]> Mon, 30 Jun 2025 03:29:57 GMT 17:52 686204b55670d86508cd5b41 false https://www.mauriciomedeiros.com/newsletter/011-ia-vs-ai-augment-dont-automate-alone 686204b55670d86508cd5b41 680940a73744a61721bb8d61 full 1 11 Intelligence Augmented (IA). This system emphasizes empowering human capabilities by systematically leveraging language, artifacts, methodologies, and training, rather than solely relying on Artificial Intelligence (AI) to automate or replace human intellect. The main outcome for leaders in 2025 is to embrace the principle to "Augment, Don't Automate Alone," fostering a symbiotic relationship where technology enhances human judgment and creativity.

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]]> Intelligence Augmented (IA). This system emphasizes empowering human capabilities by systematically leveraging language, artifacts, methodologies, and training, rather than solely relying on Artificial Intelligence (AI) to automate or replace human intellect. The main outcome for leaders in 2025 is to embrace the principle to "Augment, Don't Automate Alone," fostering a symbiotic relationship where technology enhances human judgment and creativity.

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]]> The Market Lymph System The Market Lymph System Thu, 29 May 2025 05:07:33 GMT 11:21 6837eb959bd0275f2c7ca348 false https://www.mauriciomedeiros.com/newsletter/010-the-market-lymph-system 6837eb959bd0275f2c7ca348 680940a73744a61721bb8d61 full 1 10 Discover the concept of the Market Lymph System, arguing that collective customer choice acts like an immune system against corporate messaging perceived as inauthentic ideological signaling, drawing parallels to the human lymphatic system's defense against toxins

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]]> Discover the concept of the Market Lymph System, arguing that collective customer choice acts like an immune system against corporate messaging perceived as inauthentic ideological signaling, drawing parallels to the human lymphatic system's defense against toxins

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]]> Breaking Inertia Breaking Inertia Wed, 28 May 2025 11:51:30 GMT 14:42 6836f8c3998551779f963890 false https://www.mauriciomedeiros.com/newsletter/009-breaking-inertia 6836f8c3998551779f963890 680940a73744a61721bb8d61 Insights from Rami Goldratt on Driving Change and Breakthroughs full 1 9 In this segment, we hear insights from Rami Goldratt, CEO of the Goldratt Group, on a critical business concept: "inertia". He explains how this force often keeps companies doing things the same way, even when problems are evident. Rami discusses breaking inertia as a prime responsibility for leaders, highlighting how the Theory of Constraints (TOC) framework provides fundamental questions for driving change: What to change? What to change to? And how to cause the change?. We'll also touch on how achieving breakthroughs requires the positive helix of emotion, intuition, and logic. Tune in to understand how to overcome stagnation and implement meaningful change

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]]> In this segment, we hear insights from Rami Goldratt, CEO of the Goldratt Group, on a critical business concept: "inertia". He explains how this force often keeps companies doing things the same way, even when problems are evident. Rami discusses breaking inertia as a prime responsibility for leaders, highlighting how the Theory of Constraints (TOC) framework provides fundamental questions for driving change: What to change? What to change to? And how to cause the change?. We'll also touch on how achieving breakthroughs requires the positive helix of emotion, intuition, and logic. Tune in to understand how to overcome stagnation and implement meaningful change

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]]> Brand Ecosystem Brand Ecosystem Sun, 04 May 2025 23:47:54 GMT 9:43 6817fcaba1c12fc2996c8c0f false https://www.mauriciomedeiros.com/newsletter/008-brand-ecosystem-where-the-brand-tree-grows 6817fcaba1c12fc2996c8c0f 680940a73744a61721bb8d61 Where the Brand Tree Grows full 1 8 This is the final edition of the 6-week My Self Startup newsletter series based on Mauricio Medeiros's Árvore da Marca (Brand Tree) book and Brand Tree Method, where we conclude by discussing the Brand Ecosystem – highlighting through his metaphor, how external forces like sun, water, soil, and air are vital for a brand's environment and growth

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]]> This is the final edition of the 6-week My Self Startup newsletter series based on Mauricio Medeiros's Árvore da Marca (Brand Tree) book and Brand Tree Method, where we conclude by discussing the Brand Ecosystem – highlighting through his metaphor, how external forces like sun, water, soil, and air are vital for a brand's environment and growth

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]]> Brand Perception Brand Perception Sun, 04 May 2025 23:14:21 GMT 8:46 6817f4cde0c0a9bfe6540415 false https://www.mauriciomedeiros.com/newsletter/007-brand-perception-what-people-see-feel-remember 6817f4cde0c0a9bfe6540415 680940a73744a61721bb8d61 What People See, Feel and Remember full 1 7 Explore Brand Perception—what people see, feel, and remember—as we move beyond the Brand Tree to understand how your brand lives in people's minds.

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]]> Explore Brand Perception—what people see, feel, and remember—as we move beyond the Brand Tree to understand how your brand lives in people's minds.

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]]> The Brand Tree Method Part 4 The Brand Tree Method Part 4 Sat, 03 May 2025 13:38:17 GMT 8:04 68161c4a9704d99f8445ab0f false https://www.mauriciomedeiros.com/newsletter/006-the-brand-tree-method-part-4 68161c4a9704d99f8445ab0f 680940a73744a61721bb8d61 The Invisible Power of Symbolic Brands full 1 6 Uncover the invisible power of emotional impact (Shadow) and symbolic value (Pure Air) that make brands unforgettable, in this concluding episode of the Brand Tree Method series.

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]]> Uncover the invisible power of emotional impact (Shadow) and symbolic value (Pure Air) that make brands unforgettable, in this concluding episode of the Brand Tree Method series.

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]]> The Brand Tree Method Part 3 The Brand Tree Method Part 3 Sat, 03 May 2025 13:34:24 GMT 9:23 68161a596ac0e5213b7ed3e4 false https://www.mauriciomedeiros.com/newsletter/005-the-brand-tree-method-part-3 68161a596ac0e5213b7ed3e4 680940a73744a61721bb8d61 The Invisible Power of Symbolic Brands full 1 5 Learn how brands Bloom (Personality), Connect (Amplification via Bees), and Deliver (Fruits/Products & Offers) in Part 3 of the Brand Tree Method

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]]> Learn how brands Bloom (Personality), Connect (Amplification via Bees), and Deliver (Fruits/Products & Offers) in Part 3 of the Brand Tree Method

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]]> The Brand Tree Method Part 2 The Brand Tree Method Part 2 Sat, 03 May 2025 00:15:10 GMT 8:53 6813e45f6ac0e5213b0062c4 false https://www.mauriciomedeiros.com/newsletter/004-the-brand-tree-method-part-2 6813e45f6ac0e5213b0062c4 680940a73744a61721bb8d61 The Branches That Bear Fruit full 1 4 This edition covers how values, identity, and operations turn your brand's core purpose into a visible, real-world presence.

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]]> This edition covers how values, identity, and operations turn your brand's core purpose into a visible, real-world presence.

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]]> The Brand Tree Method Part 1 The Brand Tree Method Part 1 Sat, 03 May 2025 00:09:09 GMT 5:31 6813e1d56ac0e5213bffaf6f false https://www.mauriciomedeiros.com/newsletter/003-the-brand-tree-method-part-1 6813e1d56ac0e5213bffaf6f 680940a73744a61721bb8d61 Where Brands Take Root full 1 3 Discover the Brand Tree Method (Part 1): Learn how your brand, like a tree, needs a strong Seed (Vision), Root (Purpose), and Trunk (Attributes) to flourish.

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]]> Discover the Brand Tree Method (Part 1): Learn how your brand, like a tree, needs a strong Seed (Vision), Root (Purpose), and Trunk (Attributes) to flourish.

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]]> My Self Startup My Self Startup Wed, 23 Apr 2025 21:59:45 GMT 9:08 68095e54332ab2153e838b86 false https://www.mauriciomedeiros.com/newsletter/002-my-self-startup 68095e54332ab2153e838b86 680940a73744a61721bb8d61 A short-form audio companion to the My Self Startup newsletter by Mauricio Medeiros! full 1 2 My Self Startup, argues that personal growth is not about constant reinvention but rather a strategic process of authenticating your evolving self. The newsletter contends that individuals are not projects needing continuous reboots, but rather evolving selves, and it encourages everyone to approach self-discovery with intentionality and clarity, much like building a business with a clear purpose.

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]]> My Self Startup, argues that personal growth is not about constant reinvention but rather a strategic process of authenticating your evolving self. The newsletter contends that individuals are not projects needing continuous reboots, but rather evolving selves, and it encourages everyone to approach self-discovery with intentionality and clarity, much like building a business with a clear purpose.

Hosted on Acast. See acast.com/privacy for more information.

]]> Brand ex nihil Brand ex nihil Wed, 23 Apr 2025 19:52:07 GMT 8:06 680944e762bc64ade3e1987b false https://www.mauriciomedeiros.com/newsletter/001-brand-ex-nihil 680944e762bc64ade3e1987b 680940a73744a61721bb8d61 A short-form audio companion to the My Self Startup newsletter! full 1 1 Brand ex nihil, explores the idea that your brand's meaning isn't created from scratch but rather uncovered from its initial essence. It delves into the practical exercise of strategic reflection to identify these inherent "territories of meaning" as the foundation for building a clear and rooted brand purpose.

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]]> Brand ex nihil, explores the idea that your brand's meaning isn't created from scratch but rather uncovered from its initial essence. It delves into the practical exercise of strategic reflection to identify these inherent "territories of meaning" as the foundation for building a clear and rooted brand purpose.

Hosted on Acast. See acast.com/privacy for more information.

]]>