Production Value Matters: The Business Event Podcast

The Truth About AV Monopolies: Do Event Planners Really Have a Choice? with Tim Lang, President of Proshow AV

Tue, 09 Sep 2025 10:00:00 GMT

Is your AV partner really your choice or your venue’s?

Event technology is no longer just background. It's the very fabric of how audiences experience events. In this episode of Production Value Matters, host Matthew Byrne speaks with Tim Lang, President of Proshow Audiovisual and President of the Canadian Audio Visual Providers Association (CAVPA), about the transformation of AV, industry advocacy, and the critical issues shaping Canada’s event landscape.

Tim brings over 30 years of experience in Canada’s AV and live events industry, with a career that spans technician work, operations, executive leadership, and now advocacy for Canadian-owned AV providers nationwide. Together, Matthew and Tim dig into everything from client expectations to venue monopolies, sustainability, and what keeps AV pros inspired.

What You’ll Learn:

How AV has evolved from overhead projectors to LED walls and immersive video
Why today’s AV technicians must also be network engineers
The challenges and consequences of near-monopoly in-house AV contracts at venues
How CAVPA is giving Canada’s AV industry a long-overdue voice with government
The importance of transparency in venue contracts and RFPs
Lessons from pandemic-era advocacy and the risks of future policy blind spots
Strategies for Canadian AV companies to stay competitive in a global market
Advice for young professionals entering the AV and live events industry
The biggest wastes (poor pre-event planning) and greatest values (video technology and sustainability) in event production

About the Guest:

Tim Lang is President of Proshow Audiovisual, leading a team that produces over 1,500 events annually, and President of the Canadian Audio Visual Providers Association (CAVPA). With more than three decades of experience, Tim has led thousands of high-profile productions for corporate, government, and non-profit clients. At CAVPA, he champions fair competition, workforce growth, and collaboration among Canadian-owned AV providers to ensure the industry continues to thrive.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Tim on LinkedIn: https://www.linkedin.com/in/timlang-bc/

For additional resources for #eventprofs visit www.productionvaluematters.com

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Evolution Of The Event Team: How To Thrive On Tighter Budgets in 2025 with Dr. David Burkus

Tue, 02 Sep 2025 10:00:00 GMT

How can event teams keep pace with AI, without losing the human connection audiences crave?

In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Together they dive into why in-person events will matter more than ever in an AI-saturated world, how to treat every event as a new team, and why constraints can actually unlock creativity. Burkus shares bold takes on surprise-and-delight moments, smarter ROI measurement, and how event pros can build meaningful connection without massive budgets, gimmicks..or celebrity speakers.

What You’ll Learn in This Episode:

How to use AI as “the world’s smartest intern” to bridge collaboration between event stakeholders
Why surprise and delight must go beyond gimmicks like photo booths
How in-person connection is more valuable than ever in an AI-driven era
Why every event is a new team (and how that mindset transforms collaboration)
Why constraints spark creativity and lead to more innovative event design
Why celebrity speakers don’t deliver ROI—and what audiences really want instead
How to measure event impact beyond surveys by capturing long-term outcomes and stories

About the Guest: Dr. David Burkus is one of the world’s leading business thinkers, a 5X bestselling author, and an internationally renowned keynote speaker on leadership and teamwork. His ideas have been featured in The Wall Street Journal, Harvard Business Review, CNN, BBC, and NPR. A former business school professor, he now works with organizations like Adobe, PepsiCo, Fidelity, and NASA to help leaders and teams unlock their full potential.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow David on LinkedIn: https://www.linkedin.com/in/davidburkus/

For additional resources for #eventprofs, or to submit your event production question visit www.productionvaluematters.com

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Fixing a $3.6 Trillion Industry: Why Event Pros Must Unite with Stacy Wyatt

Tue, 26 Aug 2025 10:00:00 GMT

Why does one of the world’s most powerful industries still struggle with fragmentation, burnout, and undervaluation?

In this powerful episode of Production Value Matters, host Matthew Byrne sits down with Stacy Wyatt—publisher, producer, and founder of Canadian Special Events (CSE). Together, they unpack the urgent challenges facing the events industry and why now is the time to act. From unpaid overtime to the broken RFP process, Stacy explains why the Business of Events initiative is mobilizing professionals across Canada to finally push for unified standards and real accountability.

Listeners will hear why she believes peer pressure and FOMO may be the key drivers of reform, how Canadian collaboration stands out on the global stage, and what event professionals can do right now to push for authenticity and purpose in their work. Stacy also reflects on her passion for events, the unique power of live connection, and the lessons learned from building Canada’s largest event professional community.

What You’ll Learn:

Why the industry must unify around standards to move forward
The hidden costs of burnout and overtime in corporate events
How RFP reform could transform fairness and transparency
Why collective adoption, not associations alone, will create change
The role of authenticity, purpose, and connection in event design
How Canadian event practices compare to global markets
The dangers of tokenism in cultural representation
Why “festivalization” and AI are shaping the future of events

About the Guest:

Stacy Wyatt is a Canadian event professional, marketing strategist, publisher, and producer known for designing innovative conferences, trade shows, and brand experiences. As the force behind Canadian Special Events, she has built Canada’s largest community of event professionals and founded hallmark events like CSE Live and the Canadian Event Awards. Her career includes over a decade at the University of Manitoba leading 900+ events, including the opening of the National Centre for Truth and Reconciliation. Stacy is a passionate advocate for elevating the industry through innovation, education, and equity.

Add your voice to the conversation about the future of events and take the Business of Events Survery HERE.

You can also join The LinkedIn Group Here.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Stacy on LinkedIn: https://www.linkedin.com/in/stacy-wyatt-canada/

For additional resources for #eventprofs visit www.productionvaluematters.com

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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On Show Floor at CMEE: ROI vs. Regrets in Event Production

Tue, 19 Aug 2025 10:00:00 GMT

In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy?

Event pros from across the industry share candid, rapid-fire takes on what they’d keep, what they’d cut, and what actually makes an event memorable. From collaboration mindsets and intentional stage design to overpriced coffee, pointless apps, and tired entertainment trends, nothing is off-limits.

What you’ll hear:

• The most valuable elements event pros won’t compromise on

• Budget-busting wastes they’d cut tomorrow

• Why connection beats décor every time

• The role of collaboration in modern events

• What’s next for creating meaningful attendee experiences

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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How to Build Ethical and Effective RFPs That Vendors Actually Want to Answer

Tue, 12 Aug 2025 10:00:00 GMT

Is your RFP helping you find the right partner—or just the best guesser?

In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving end of these requests, Matthew unpacks why so many RFPs fall short and how to write ones that actually work. From budget transparency to submission ethics, this episode is a must-listen for anyone sending or responding to RFPs.

You’ll learn why withholding information doesn’t create leverage—it creates confusion—and how sharing your objectives and constraints sets the foundation for real, impactful collaboration. Matthew also outlines a simple, seven-part RFP structure that will help event professionals get better proposals, build better relationships, and ultimately deliver better events.

What You’ll Learn:

Why most RFPs are built for control, not collaboration
What to include in your RFP to get strategic responses
How to clearly define event objectives, audience, and technical needs
Why budget transparency saves time and money
What NOT to ask for in an RFP (like unpaid creative work)
How to avoid legal and ethical RFP pitfalls
A practical 7-section template for your next RFP
Why events aren’t commodities—and your RFP shouldn’t treat them like one

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Download our FREE RFP Template Here!

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Collapse of Colbert: Can Your Event Survive the Attention Economy?

Tue, 05 Aug 2025 11:59:10 GMT

Colbert couldn’t survive the attention economy. Can your next event?

Stephen Colbert’s Late Show once pulled in millions of viewers. But recently, CBS canceled it after losing $40 million a year. Why? Not because the content was bad, but because the format no longer fit how people consume content today. In this solo episode of Production Value Matters, host Matthew Byrne explains why this isn’t just a broadcast TV problem, it’s a wake-up call for anyone producing business events.

Matthew unpacks how the same outdated model that led to Colbert’s decline is still being used in boardrooms and ballrooms—and why that has to change. He introduces the concept of the attention economy, where audience engagement is more valuable (and more fragile) than ever. You’ll learn how to modernize your event strategy to meet today’s viewing habits and expectations, using flexible, data-driven formats like virtual, hybrid, and micro events.

Whether you're producing a global summit or a private roundtable, this episode is your guide to creating events that are leaner, more engaging, and built for today’s reality.

What you’ll learn:

How the cancellation of Colbert’s show mirrors the struggles of traditional event formats
What the “attention economy” is and why it’s disrupting live events
The ROI benefits of virtual, hybrid, and micro events
How to reallocate production budgets to what actually drives value
The importance of data-rich virtual experiences for lead scoring and follow-up
Why hybrid isn’t a fallback—it’s a flexible powerhouse
How micro events deliver deeper connections and stronger engagement
Why event strategy must evolve or risk becoming irrelevant

Click here to download the report: Rethinking Event Strategy In A New Attention Economy

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Empathy Will Elevate Your Event Strategy with Award-Winning Event Strategist Beth Lawrence

Tue, 29 Jul 2025 10:00:00 GMT

According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event strategy in a time of uncertainty and pressure.

Beth shares candid stories from her 20+ year career in luxury hospitality and event planning, including how she navigated the 2020 pivot with resilience and empathy. She dives into how audience understanding is the key to driving meaningful ROI and long-term community building. From designing with the five senses to rethinking sponsorship logistics, Beth explains why experience and execution aren’t separate, they’re one and the same.

What You’ll Learn:

Why “anxiety is a superpower” for planners—and how to turn stress into strategy
How to design events that consider how people actually interact, not just consume content
What the “five senses of your brand” are and how they deepen memory and impact
How to plan for different personality types (introverts, ambiverts, extroverts)
Why audience understanding must come before format (virtual/hybrid/live)
How micro-events and intentional design are reshaping B2B event success
Why event logistics = stakeholder experience—especially for sponsors and speakers
The surprising downsides of over-investing in event tech (like apps)
How to design with values and create ripple effects beyond the event

About the Guest:

Beth Lawrence is an award-winning event strategist and the Chief Experience Officer of Beth Lawrence Meetings & Events. With over 20 years in luxury hospitality and a CMP designation, Beth has produced high-impact experiences for clients like Independence Blue Cross, Public Interest Law Center, and the New Jersey Historical Commission. She’s also the former host of The Type A+ Podcast, where she offered tips for balancing life and business. Beth brings a human-first lens to every project, blending empathy, logistics, and brand alignment to create lasting event experiences.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Beth on LinkedIn: https://www.linkedin.com/in/bethlawrencecmp/

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Why Your Event Fell Apart: The Meeting That Never Happened

Tue, 22 Jul 2025 10:00:00 GMT

In this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes.

This is not a conversation about gear. It’s about leadership, communication, and making sure your AV team isn’t showing up blind. From initial creative downloads to wardrobe strategy, stage walkthroughs, and cue-to-cue rehearsals, Matthew outlines the critical checkpoints that separate seamless shows from show-saving scrambles.

Whether you’re a senior planner, executive, or production lead, this episode will reshape how you think about AV and why early alignment is the best insurance policy your event has.

What You’ll Learn:

Why show disasters start months before the event, not backstage
The must-have details to include in your initial creative download meeting
How to align the C-suite, speakers, and AV team before the pressure is on
Wardrobe as a critical (and overlooked) production decision
The power of paper tech and cue-to-cue rehearsals without talent
How to support presenters for maximum comfort and confidence on stage
What a “production tie-down” meeting should include
How strong pre-pro gives your team the flexibility to adapt when things change
Why your AV team needs to be viewed as experience architects, not tech operators

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Who Speaks for the Events Industry? (And Why It’s Probably Not Associations) with Nick Borelli and Evan Babins

Tue, 15 Jul 2025 10:45:08 GMT

What does it really mean to be a professional in the events industry? And who gets to decide?

In this no-holds-barred panel, Matthew Byrne is joined by Nick Borelli and Evan Babins to dive into one of the most urgent and unresolved debates in business events today: what qualifies someone to call themselves a professional—and who’s responsible for upholding standards?

This episode covers the real implications of having no central regulation in the events industry. The panel discusses associations, licensing, liability, safety, and the risks that come when marketing trumps qualification. It’s a must-listen for anyone who wants to see our industry evolve beyond being the “wild west.”

What You’ll Learn:

Why event associations have lost influence and what they need to regain it
The difference between networking groups and real regulatory bodies
Whether safety and ethics in event planning should be standardized
What other industries (like healthcare or cosmetology) can teach events
How to differentiate true professionals from self-proclaimed experts
Why your event’s success may hinge on more than just “going off without a hitch”
How insurance, client education, and policy reform intersect with event production
The role of producers vs. suppliers, and why titles matter

Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection.

Evan Babins is an award-winning event producer with over a decade of experience delivering high-impact in-person, virtual, and hybrid events. Recognized by Eventex, BizBash, and Bizzabo for his leadership in event strategy and technology, Evan has produced experiences across finance, pharma, and automotive sectors. A sought-after speaker and strategist, he brings a sharp eye for stakeholder management, vendor operations, and immersive brand storytelling.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Nick on LinkedIn: https://www.linkedin.com/in/nickborelli

Follow Evan on LinkedIn: https://www.linkedin.com/in/evanbabins/

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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You Can’t Buy Culture: Why Brand Experiences Need to Be Earned with Brook Jay of All Terrain

Tue, 08 Jul 2025 03:00:00 GMT

Experiential marketing isn’t a line item. It’s a strategic driver of culture, commerce, and community. In this episode of Production Value Matters, Matthew Byrne sits down with Brook Jay, a pioneer in the experiential space and founder of All Terrain, to unpack how top brands are rethinking the power of real-world connections.

Brook shares how her agency has evolved to connect digital, social, and IRL touchpoints while proving measurable ROI (and ROE). From a casino floor problem in Las Vegas to creating a never-before-seen airline activation, Brook tells the story of how deep consumer insight and smart experience design changed everything for a client—and reset the bar for the entire category.

If you’ve ever had to convince a stakeholder that experiential “works,” this is your new go-to episode.

What You’ll Learn:

Why experiential marketing deserves a seat at the strategy table, not just the event plan
How to design activations that align directly with business goals and KPIs
What “Return on Experience (ROE)” means and how to measure it effectively
How one in-flight activation helped transform foot traffic into casino revenue
Why brands must earn their way into culture through authenticity and micro-communities
The metrics that matter most when building for long-term customer value
How to treat every event as a content engine with lasting impact
What production teams can do to become trusted creative and strategic collaborators

About the Guest:

Brook Jay is the CEO and Founder of All Terrain, the first female-led full-service experiential marketing agency in the U.S. Over the last 25+ years, she’s created iconic, results-driven experiences for brands like PepsiCo, Nike, Airbnb, and Ferrari. She’s a disruptor, mentor, and advocate for women, entrepreneurs, and animal welfare—and a relentless champion of making experiential more strategic, measurable, and human.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Brook on LinkedIn: https://www.linkedin.com/in/brookjay/

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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How to Protect Your Event’s Production Vision in 2025

Tue, 01 Jul 2025 10:00:00 GMT

Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this.

In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, Matthew offers candid, expert advice on how to make smart production decisions without sacrificing audience experience. From navigating in-house AV limitations to making strategic design upgrades, this is an essential listen for planners looking to protect ROI and elevate production value.

What You’ll Learn:

Why audio should always be your first production priority
Smart compromises you can make in scenic and visual design without losing impact
How to upgrade from “two screens and a podium” using a multi-year strategy
The real pros and cons of LED vs. projection—including hidden costs
How to protect your creative vision when working with in-house AV teams
Strategies for negotiating venue contracts to retain production control
Real-world examples of navigating exclusivity clauses in large venues
Why technical production experts are critical to your event team

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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What Planners Get Wrong About Event Entertainment in 2025 with Patrick McGannon of PM GIGS Inc.

Tue, 24 Jun 2025 10:00:00 GMT

What’s the fastest way to kill a great show? Poor planning around entertainment.

You booked a killer band. But did you think about sound check? Rider updates? That mic for your CEO’s speech?

In this episode of Production Value Matters, host Matthew Byrne is joined by Patrick McGannon, founder of PM GIGS, to unpack the real challenges and opportunities in booking live entertainment for business events.

Pat brings a dual perspective—seasoned performer and production-savvy agency owner—and shares candid insights on what’s changed in the entertainment landscape since the pandemic. From last-minute RFP chaos to misaligned expectations around sound and stage logistics, Pat and Matthew explore what producers often get wrong—and how to do it right.

This episode is a must-listen for producers, planners, and performers alike who want to create seamless, high-impact experiences through entertainment that truly lands with the audience.

What You’ll Learn:

Why compressed proposal timelines are the new normal—and how to manage them
What event producers often overlook when booking entertainment
How talent vetting and rider management can make or break a show
Why collaboration across AV, staging, and entertainment matters more than ever
How entertainment is evolving alongside technology, rigging, and audience expectations
The future of events in Calgary—and what it means for Canada’s event landscape
Advice for performers entering the business market of events

Patrick McGannon is the founder of PM GIGS, a Calgary-based entertainment and production agency. A 25-year industry veteran and award-winning producer, Pat blends his firsthand stage experience with logistical expertise to deliver seamless entertainment experiences for conferences, festivals, and corporate clients across Canada.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Follow Matthew Byrne on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Patrick on LinkedIn: https://www.linkedin.com/in/patrick-mcgannon-106b9526/

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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No Why? No Impact: Building Human-First Event Experiences with Alex Shebar of NYC Social Club

Tue, 17 Jun 2025 10:00:00 GMT

Is your event creating fans or just checking boxes?

In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO and Amazon, Alex has seen what works—and what completely misses the mark.

Together, Matthew and Alex dig into the core of what makes events feel human, relevant, and worth sharing in 2025. They tackle why so many brands still “stop at stage one,” how to think small to scale big, and why treating attendees like data points is a recipe for mediocrity. Whether you're planning global activations or niche experiences, this episode offers a fresh (and often funny) take on how to create true connection in an industry that's often just going through the motions.

What You’ll Learn:

How to define clear ROI and purpose before planning any event
Why personalization and small touches create big impact
The problem with treating attendees like data—not people
How to adapt global events with cultural nuance
Why content and community strategies must work together
The real meaning of hybrid (hint: it’s not just livestreaming)
How micro-communities drive deeper brand engagement

Alex Shebar is the founder and Head of Influencer Partnerships at NYC Social Club. With 12+ years in community strategy, immersive marketing, and campaign development, he’s led global programs at Yelp, Bumble, and Culture Trip. Known for building high-impact brand moments that actually mean something, Alex helps brands move from passive reach to active resonance.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-shebar/

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Toxic Uncertainty: Inside the Event Industry’s Confidence Crisis

Tue, 10 Jun 2025 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, and communication breakdowns across associations, agencies, and global brands.

This is a must-listen for event professionals navigating change and trying to stay creative when confidence is collapsing.

In this episode, you will learn:

Why attendees, sponsors, and exhibitors are all re-evaluating their commitments
The return of hybrid events—and what makes them viable again
What brands are afraid of in today’s political climate
How global travel policy is slashing event participation
Why associations are failing to lead—and what needs to change
Creative ways to preserve pricing without losing value

About The Guests:

Candace Davis is an award-winning event professional with 15 years of experience in virtual and in-person event production. From securing high-profile sponsorships early in her career to building successful virtual programs for global associations, Candace brings strategic insight and client-first execution to every project. In her current role at vFairs, she supports enterprise clients in delivering standout virtual, hybrid, and in-person events that drive long-term value.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/francois-fournier-ctsm-cem-15981120

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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The New Rules of Stage Design: What Apple, Samsung, and Tesla Teach Us About Event Stages

Tue, 03 Jun 2025 10:00:00 GMT

What does your event stage really say about your brand?

In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception.

In this episode, you’ll learn:

● Why Apple, Samsung, Tesla, and Salesforce are leading stage innovation

● The biggest trends in modern event staging from minimalist to 360-degree design

● How immersive LED screens, projection mapping, and holograms are raising the bar

● Real-world examples of sustainable and modular stage setups that drive ROI

● How hybrid and AI-driven staging is transforming audience connection

● What future-focused producers need to know about personalization and digital overlays

Matthew brings together real brand examples, production trends, and future-forward thinking to help you reimagine what your stage can—and should—do.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Follow Matthew on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Not All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTN

Tue, 27 May 2025 10:00:00 GMT

What if your best event ROI isn’t in the lead list, but in a breakfast conversation?

Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.

In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI. With 20+ years in the industry and a portfolio of 75+ trade shows annually, Francois breaks down how DTN uses payback ratios, qualified business conversations, and strategic data collection to tie event spend directly to business outcomes. Whether you’re producing incentives or pushing pipeline, this is an ROI masterclass every event pro needs to hear.

In this episode, you’ll learn:

Why Qualified Business Conversations beat lead count every time
How to use a 10:1 Payback Ratio to prove event value
A practical way to visualize event performance using the BCG Matrix
How to evaluate incentive programs through cultural metrics like retention and referrals
What goes into a post-event report that your CFO will actually read
How to turn your team into a strategic resource, not just logistics support

Francois Fournier is the Head of Global Events at DTN, a data and technology company supporting industries like energy, agriculture, and weather. With over 20 years of experience in corporate B2B events across financial services, SaaS, and technology, Francois has led global event strategies for major organizations including Fitch Ratings and Assurant. He is a Certified Exhibit Manager (CEM) and Certified Trade Show Marketer (CTSM) at the Gold level, and is known for building measurement-driven programs that drive awareness, convert demand, and prove business value on a global scale.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Connect with Francois Fournier on LinkedIn

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For additional resources for #eventprofs visit www.productionvaluematters.com

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From WOW to ROI: How To Create Events That Mean Business with Isabelle Camp

Tue, 20 May 2025 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact.

From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape.

You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence.

What you’ll learn:

How to align event strategy with company-wide business goals
Ways to bridge the gap between sales and marketing through events
How to track pipeline impact using CRM and automation
Why clear pre-event objectives lead to stronger post-event reporting
How to balance creativity with data-driven decision-making
Strategies for scaling what works—and cutting what doesn’t

Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Connect with Isabelle on LinkedIn

Connect with Matthew Byrne on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com

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How Technology Can Act as Your Event’s Concierge with eShow’s Akshar Patel

Tue, 13 May 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

What if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience.

What you’ll learn:

Strategies for integrating systems and breaking down data silos
Common blind spots in operational planning
The balance between AI innovation and personal touch
Post-event technology strategies

Akshar Patel brings more than 20 years of experience spanning event management, hospitality, and strategic planning. Prior to joining eShow, he held key leadership roles at AAHOA, the Obesity Society, and Meeting Advice, where he consistently delivered results through operational excellence and innovation.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/akshar-patel-360887116

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Coca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event Wins

Tue, 06 May 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?

You’ll learn:

The current state of AI in content creation
Why audiences are becoming numb to AI-generated marketing
How live events create trust and memorable experiences
Case studies of major brands successfully blending AI with in-person experiences
Practical strategies for incorporating live experiences into your marketing plan

Matthew explores why trade shows, conferences, networking events, and experiential marketing activations are becoming strategic necessities in a world oversaturated with digital noise.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Tariff Turbulence: Have You Got Your Priorities Right For Upcoming Events?

Tue, 29 Apr 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know.

What you’ll learn:

The impact of rising costs and budget constraints on event strategies
How policy shifts are creating uncertainty in the events industry
Maintaining DEI values in a changing political climate
The economic risks of rising tariffs on event production costs
The importance of embracing hybrid event strategies

Nicola Kastner brings over 15 years of experience in event marketing strategy, including her previous role as global vice president of event marketing strategy at SAP. Recognized as a top woman in events by Event Marketer Magazine and inducted into the Canadian Meetings Hall of Fame, Nicola offers valuable insights on navigating the complex challenges facing the industry today.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/nicolakastner

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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IMEX Latest Industry Report: What are the trends we can’t ignore?

Tue, 22 Apr 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection.

What you’ll learn:

The current challenges facing the events industry, particularly in measuring and communicating true impact
Why we need to shift from traditional ROI metrics to return on relationships (ROR)
Practical steps for creating more inclusive and personalized event experiences
Using innovative approaches like sentiment analysis to measure attendee experiences
Why, in a world of AI, events are more important than ever

Carina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events. She was recently recognized with an outstanding contribution to the industry award from the Association of Event Organizers.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/carina-bauer17/

For additional resources for #eventprofs visit www.productionvaluematters.com

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GO WEST LIVE - Let’s Talk About the Reality of Rising Costs

Tue, 15 Apr 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

Get ready for a special edition episode: live from GO WEST, Canada’s premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts including Tim Lang, President of Canadian Audio Visual Providers Association and ProShow Audio Visual; Andrea Carroll, Director of Experience and Production at e=mc² Events; and Scott Frankel, President of Animatic Media.

What you’ll learn:

The real impact of rising costs on AV services and event production
The difference between preferred and exclusive vendors
How to identify and avoid hidden fees and upcharges
Practical tips for negotiating contracts and making smart budgeting decisions
Strategic approaches to labor management and scheduling

Whether you're a seasoned planner or just getting started, this conversation is packed with real talk, insider tips, and strategies you can't afford to miss!

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Global Trade Tensions: Is the Event Industry in Crisis?

Tue, 08 Apr 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing.

Join them as they discuss:

The contrasting market impacts across different sectors of the events industry
How association events versus corporate events are experiencing different realities
The debate over virtual events' role in the current climate
Why events focused on belonging and participation can bridge social divides
Strategies for event professionals to navigate uncertainty
The potential shift of events to more stable markets
The importance of in-person connections in an increasingly isolated world

Whether you're an event planner, producer, or brand strategist, this conversation offers actionable insights on navigating market disruptions, adjusting event budgets, and leveraging events to foster connection in turbulent times. Stay ahead of 2025 event industry trends and learn how to future-proof your strategy in a changing global landscape.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guests LinkedIn:

Nick Borelli: linkedin.com/in/nickborelli
Evan Babins: linkedin.com/in/evanbabins

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Event Industry Advocacy: Wendy Porter on Creating Impact Beyond the Stage

Tue, 01 Apr 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.

Join them as they discuss:

Wendy's journey from acquisition marketing manager to founding her own event agency
The importance of the "cranberry thread" - creating continuity in events through detailed planning
Advocacy work with the Live Events Coalition to secure industry recognition
The challenge of securing NAICS codes to unify the trillion-dollar events industry
Future industry trends including smaller, more curated experiences

Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/wendyporterevents

For additional resources for #eventprofs visit www.productionvaluematters.com

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Why Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron Kaufman

Tue, 25 Mar 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry.

Join them as they discuss:

Why events is still considered a vocation rather than a true industry
The lack of industry standards, ethics, and governing bodies
Challenges of operating a professional events business in a fragmented market
The need for industry contraction and consolidation
The future of mergers, acquisitions and industry maturation

Aaron Kaufman brings over 21 years of experience as the founder of Fifth Element Group, offering his perspective on what needs to change for events to be taken seriously as a business sector. With his reputation as an industry disruptor, Aaron advocates for higher standards, ethical business practices, and a more mature approach to running events companies.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/akthefifth

For additional resources for #eventprofs visit www.productionvaluematters.com

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How Do You Build Buzz Without Big Budgets?

Tue, 18 Mar 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.

Join them as they discuss:

Creating the "fear of missing out" through surprise elements
Balancing creative vision with budget constraints
Working with high-profile artists and applying those lessons to corporate events
Alternative marketing strategies that generate buzz without traditional advertising
Adapting to social media and digital platforms while maintaining live experience integrity

Yvonne McNair brings a wealth of experience from her work with iconic artists like Prince and major brands including BET, NBC, and Google. With two Emmy nominations to her credit, she shares her approach to creating events that leave lasting impressions and offers practical advice for event professionals looking to integrate surprise and delight elements regardless of budget size.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/yvonnemcnaire

For additional resources for #eventprofs visit www.productionvaluematters.com

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Trade Wars & Your Events: What You Need to Know About Tariffs

Tue, 11 Mar 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production.

Join him as he discusses:

How tariffs drive up costs for exhibit booths, AV equipment, and catering
The ripple effects on supply chains and vendor relationships
Creative adaptations the industry is making to overcome tariff challenges
The importance of industry advocacy and strategic sourcing

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More

Tue, 04 Mar 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.

Join them as they discuss:

Strategies for developing compelling content that engages diverse audiences
The "rule of thirds" approach to content innovation
Building effective partnerships with organizations like Netflix and CBC
Leveraging technology for hybrid events and global reach
The future of event content and emerging trends

Brett Hendrie brings over 20 years of experience in the events industry, including his transformative tenure at Hot Docs, North America's largest documentary film festival, where he served as executive director. At Rotman, he leads the school's thought leadership events portfolio, bringing cutting-edge management thinking and business insights to a global audience through speaker series, conferences, debates, and more.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources, visit productionvaluematters.com.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/BrettHendrie

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Is Events Truly an Industry – and Does It Even Matter?

Tue, 25 Feb 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry?

Join them as they discuss:

Challenges around governance and certification
The impact of lack of standardization on event safety
The relationship between events and other established industries
Practical steps toward professionalizing the events space
The balance between market forces and industry regulation

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: http://linkedin.com/in/matthewbyrnecsep

Guests LinkedIn:

Nick Borelli - https://www.linkedin.com/in/nickborelli
Evan Babbins - linkedin.com/in/evanbabins

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz

Tue, 18 Feb 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.

Join them as they discuss:

Integrating product-led growth strategies with event marketing
The evolution of event metrics from vanity metrics to value metrics
Content strategy development for event marketing success
Scaling event operations from 140 to 250 events
The importance of operational infrastructure in event scaling
Future trends in event marketing for SaaS companies

Jillian Ruiz brings extensive experience from arts and entertainment to technology sectors, offering valuable insights for both seasoned professionals and newcomers to the industry.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/jillianruiz

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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The Four Key Outputs to Track Event Success

Tue, 11 Feb 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories.

Join him as he discusses:

Why focusing on results rather than processes is crucial
The four essential output categories: sentiment, data, business objectives, and content
How these outputs apply to all event types, from weddings to major concert tours
Practical methods for measuring each output category
Ways to leverage event outputs for long-term value

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Balancing Creativity and Budget: Lessons from Atlassian's Jeremy Youett

Tue, 04 Feb 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.

Join them as they discuss:

Strategies for maximizing creative impact on limited budgets
Key areas for strategic event investment
Building and maintaining effective vendor partnerships
Measuring both business impact and audience engagement

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/jeremyyouett

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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The Debate: Industry Events You Don’t Want to Miss in 2025

Tue, 28 Jan 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!

Join them as they discuss:

Strategic approaches to selecting industry conferences
The value of attending both endemic and non-endemic events
How to measure ROI beyond business development
The importance of being "just an attendee" for professional growth
Strategies for maximizing conference attendance with limited budgets

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: http://linkedin.com/in/matthewbyrnecsep

Guests LinkedIn:

Nick Borelli - https://www.linkedin.com/in/nickborelli
Candice Davis - https://www.linkedin.com/in/candice-davis-09601725

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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The Psychology of Sensory Event Design: Creating Memorable Brand Experiences

Tue, 21 Jan 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity.

Join them as they discuss:

The role of psychology in event design and marketing
Creating memorable sensory experiences at events
Strategies for measuring emotional resonance and ROI
Balancing ethical considerations with psychological design principles
The future of event design and emerging trends
Practical steps for implementing psychological insights in events

Chelsea Freeborn brings a unique perspective combining psychology, human development, and event marketing expertise. She shares practical examples and insights for event professionals looking to create more engaging and effective experiences through intentional design and psychological principles.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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New Year, New Strategies: Your 2025 Event Production Game Plan

Tue, 14 Jan 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025.

Join him as he discusses:

The importance of investing in team development and learning
Strategies for bridging the industry knowledge gap
The value of experiencing events from an attendee perspective
Creating accountability in remote and hybrid teams
Process refinement and the importance of testing and measuring
The integration of AI in event technology
Budget planning and economic considerations for 2025
The art of reframing costs and value in event production

Matthew brings his extensive experience in the events industry to offer practical advice for event professionals looking to navigate the challenges and opportunities of 2025.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Navigating In-House AV: When to Use Them and When to Look Elsewhere

Tue, 07 Jan 2025 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers.

Join them as they discuss:

When to use in-house AV services and when to look elsewhere
The three distinct service areas of major in-house providers
Tips for negotiating landmark fees and exclusivity contracts
The importance of understanding provider capabilities

Michael Lee Hooper brings his extensive experience from both third-party and in-house perspectives, offering valuable insights for event planners and organizers looking to make informed decisions about their AV services.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/michaelcharleshooper

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach

Tue, 31 Dec 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory.

Join them as they discuss:

The Community as a Service (CaaS) model and its impact on business events
Strategies for integrating content delivery with community building
The evolution of keynote presentations in modern events
The Return on Emotion (ROE) framework

Liz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for both seasoned professionals and newcomers to the industry. She shares practical advice for creating events that foster authentic human connections while maintaining business objectives.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/lizlathan

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Greatest Hits from 2024: Navigating Client Relationships in High-End Event Production

Tue, 24 Dec 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

This holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA.

Join them as they discuss:

Balancing creative vision with client expectations
The importance of transparency in budget discussions
Technology integration in modern event production
Building and maintaining strong client relationships
The role of AI in event visualization and planning

Fransiska brings unique insights from her extensive international experience, offering valuable perspectives, whether your new to events or a seasoned professional, this episode is packed full of valuable tips.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/fransiskaweckesser

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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From Hospitality to Tech: Dani Daubaras on Event Marketing Evolution

Tue, 17 Dec 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producer

Join them as they discuss:

The transition from mature organizations to startups
Creating emotional connections through event experiences
The role of storytelling in event design
Balancing production value with ROI
Working with speakers and thought leaders
Measuring event success and ROI

Dani Daubaras brings unique insights from her experience at organizations like the Ritz Carlton, TomTom, and Booking.com, offering valuable perspectives for both seasoned professionals and newcomers to the industry.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest Linkedin: linkedin.com/in/toby-burns

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Answering Your Event Production Questions: The AV Advisor

Tue, 10 Dec 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions.

Join him as he discusses:

Strategies for breaking into agency roles without traditional experience
The integration of AI in event production processes
Critical considerations for implementing LED screens at events

Matthew shares practical advice for professionals at all levels, from those seeking to enter the agency world to experienced producers looking to implement new technologies. Listen to the end for his inspiring message about the event industry community.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

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Building Tech-Forward Event Solutions with Toby Burns of Silent Disco

Tue, 03 Dec 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry.

Join them as they discuss:

Toby's journey from children's entertainer to event technology entrepreneur
The challenges of scaling an event technology business
Strategies for maintaining exceptional customer service
Innovation in event technology solutions
The importance of industry collaboration and knowledge sharing
Practical applications of silent disco technology in B2B events
Technical considerations for implementing event technology
The future of immersive event experiences

Toby Burns shares invaluable insights from his experience building a successful event technology company, offering practical advice for event professionals looking to innovate and scale their businesses.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest Linkedin: linkedin.com/in/toby-burns

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Debate: A 2025 Preview of Events Industry Trends

Tue, 26 Nov 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025.

Join them as they discuss:

Evolution of audience engagement and content delivery strategies
Changing workforce dynamics and educational needs
Economic impacts of potential policy changes

And much more!

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guests LinkedIn:

Evan Babins: https://www.linkedin.com/in/evanbabins

Candice Davis: https://www.linkedin.com/in/candice-davis-09601725

Nick Borelli: https://www.linkedin.com/in/nickborelli

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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The Art of Intimate Storytelling: Thomas Pitchford on Creating Engaging Event Experiences

Tue, 19 Nov 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events.

Join them as they discuss:

Thomas's journey from musical theater performer to event production leader
Creating intimate experiences in large-scale corporate events
Leveraging theatrical techniques in business presentations
The role of technology in modern event storytelling
Tips for coaching executives and presenters
The importance of authenticity and vulnerability in presentations
Balancing technical precision with live performance flexibility
Strategies for engaging both in-person and remote audiences

Thomas Pitchford brings a unique theatrical perspective to corporate events, offering valuable insights on creating memorable experiences through storytelling, presentation coaching, and production techniques. He shares practical advice for event professionals at all levels, from those just starting out to seasoned professionals looking to enhance their storytelling capabilities.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/pitchfordpresents

For additional resources for #eventprofs visit www.productionvaluematters.com

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Using Technology Creatively: Matthew’s Guide to Adding Production Value to Events

Tue, 12 Nov 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs.

Join him as he discusses:

The evolution of event technology pricing and accessibility
Understanding weekly return on rental (ROR) metrics
The three major types of equipment: prosumer, professional, and premium
Creative ways to mix and match different technologies
The importance of content strategy in tech implementation
How to leverage theatricality in event production
Post-event content strategies
The role of timing, pace, and storytelling in event production

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Leading Through Change: Tavar James on Building Creative Event Teams

Tue, 05 Nov 2024 10:00:00 GMT

For additional resources for #eventprofs visit www.productionvaluematters.com

Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry.

Join them as they discuss:

Tavar's journey from night auditor to events leadership
Strategies for leading creative teams through change
Managing team dynamics during budget constraints
The importance of mentorship in the events industry
Industry standards and career path development
The changing landscape of event professional education
Supporting team growth and innovation

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: http://www.linkedin.com/in/tavarjames

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Panel Episode: Bridging Experience Gaps in the Events Industry

Tue, 29 Oct 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne kicks off Season 2 with an industry panel featuring Candice Davis from vFairs, Nick Borelli from Zenus, and Evan Babins from Intuit Canada.

Join them as they discuss:

The significant shift in industry demographics
The impact of changing workforce attitudes on event execution and management
The balance between traditional industry knowledge and new perspectives
How social media and digital platforms are reshaping event goals and metrics
Strategies for adapting to and managing the evolving workforce
The future of event industry talent and team building

The panel brings together diverse perspectives from technology, corporate, and production backgrounds to examine how the events industry is transforming and what it means for both veterans and newcomers alike.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn:

Evan Babins: https://www.linkedin.com/in/evanbabins

Candice Davis: https://www.linkedin.com/in/candice-davis-09601725

Nick Borelli: https://www.linkedin.com/in/nickborelli

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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From Planner to Protector: Heather Reid's Journey in Event Contract Education

Tue, 22 Oct 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program.

Join them as they discuss:

Heather's journey from independent planner to contract specialist
The importance of contract knowledge in the events industry
Key clauses every event planner should scrutinize
Challenges in contract negotiations and how to overcome them
The launch of the Certified Event Contract Professional program
Resources for event professionals to improve their contract knowledge
Advice for young professionals entering the industry

Heather Reid brings over 30 years of experience in the events industry, offering valuable insights on the importance of contract knowledge and negotiation skills. She shares practical advice for event planners at all levels, from those just starting out to seasoned professionals looking to enhance their skills.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/heatherereid

For additional resources for #eventprofs visit www.byrneproductionservices.com/pvm

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Maximizing Value: The Art of Negotiating In-House AV Contracts

Tue, 15 Oct 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers.

Join Matthew as he discusses:

The current state of in-house AV services and why event professionals often feel left behind
The three main pillars of in-house AV organizations and how understanding them can improve negotiations
Strategies for effective negotiation, including the importance of asking questions
Common pitfalls in AV contracts and how to avoid them
Practical tips for ensuring value and clarity in AV agreements

Host Matthew Byrne brings his extensive experience in the events industry to provide actionable advice for event professionals at all levels. He offers candid insights into the challenges faced when dealing with in-house AV and provides strategies for navigating these complex negotiations.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.byrneproductionservices.com/pvm

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Behind the Scenes at CME: Insights from Show Manager Shawn Shapiro

Tue, 08 Oct 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME).

Join them as they discuss:

The transition from Incentive Works to CME and its expanded focus
The role of CME as the industry's "back to school" event
Post-pandemic trends in the events industry
Changes in attendee profiles and the influx of new talent
The future direction of CME and its position in the global events landscape
The growing interest from the American market in Canadian talent and events

Shawn Shapiro brings 15 years of industry experience and offers insights into the challenges and opportunities facing the events industry. He provides a behind-the-scenes look at managing a major industry expo and shares his vision for the future of CME.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: http://linkedin.com/in/shawnmichaelshapiro

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Mastering the Art of Pivoting in Event Management with Ryanne Rask

Tue, 01 Oct 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay.

Join them as they discuss:

Ryanne's career journey from culinary arts to tech events
The importance of fearlessness and diverse experiences in career pivots
Strategies for effective cross-functional collaboration with stakeholders
Managing last-minute changes in event planning
The role of contingency planning in event strategy
Emerging trends in the events industry, including the potential impact of AI

Ryanne Rask brings a wealth of experience from her diverse background in culinary arts, hospitality, and tech events. She offers valuable insights on overcoming fear during career transitions, effective stakeholder management, and adapting to unexpected challenges in event planning.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/ryanne-rask-ba61684b

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Lessons on Elevating Internal Events with Jacob Zucker, Event & Marketing Director at Morgan Stanley

Tue, 24 Sep 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley.

Join them as they discuss:

Jacob's journey from college event planning to corporate event management
The unique challenges and strategies of internal corporate events
Planning and executing Morgan Stanley's summer internship programme kickoff
Aligning events with talent acquisition and retention goals
Enhancing engagement throughout internship periods
Measuring the impact and effectiveness of orientation events
Common pitfalls in planning internal corporate events and how to avoid them
Advice for organizations looking to enhance their internal orientation events

Jacob Zucker brings over a decade of experience in event management, offering valuable insights into creating memorable experiences for interns and new hires in the corporate world. He shares his expertise on balancing stakeholder expectations, leveraging technology, and creating impactful events within budget constraints.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: http://linkedin.com/in/jacobmzucker

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events

Tue, 17 Sep 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org.

Join them as they discuss:

Laura's accidental journey into event marketing and her passion for data-driven experiences
The unique aspects of creating events for the social sector at Classy.org
Strategies for designing community-centric events that are educational, supportive, and celebratory
The importance of personalization and attention to detail in event planning
Challenges in large-scale event planning and strategies for overcoming them
The future of event marketing, including the potential role of AI in personalizing experiences

Laura Kaiden brings a wealth of knowledge from her diverse background in event planning, venue management, and field marketing. She offers candid insights into the challenges and rewards of creating impactful community experiences, with a particular focus on serving the social sector through Classy.org's events.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/laura-kaiden-9982b22

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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From Greenwashing to Real Change: Natalie Lowe on Event Sustainability

Tue, 10 Sep 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara.

Join them as they discuss:

The current state of sustainability in the events industry
The impact of events on global emissions
Common misconceptions and greenwashing in the industry
Practical steps event professionals can take to improve sustainability
The role of events in normalizing low-emission behavior
Challenges in implementing sustainable practices
The future of sustainable events

Natalie Lowe brings a wealth of knowledge from her extensive experience in the hospitality industry and her passion for sustainability. She offers candid insights into the challenges faced by the events industry and provides actionable advice for event professionals looking to make a real difference in their sustainability efforts.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/lowenatalie

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Service-Driven Incentives: Transforming Corporate Events with Tom Edelen of Thrivent

Wed, 28 Aug 2024 13:38:00 GMT

In this episode of Production Value Matters, recorded on location at the Conrad in Punta de Mita for GDP connections, host Matthew Byrne is joined by Tom Edelen, Senior Event Planner at Thrivent.

Join them as they discuss:

Tom's unconventional career path from youth ministry to event planning
Thrivent's mission and its impact on event planning
The unique "service as incentive" program partnering with Habitat for Humanity
Challenges and strategies in planning international events
The evolution of corporate social responsibility in events
Tom's personal approach to event planning, influenced by his background

Tom Edelen brings a fresh perspective to corporate event planning, drawing from his diverse background in youth ministry, education, and his personal passion for generosity. He shares insights on Thrivent's innovative approach to incentive programs, which flips the traditional model by focusing on service first, followed by a brief luxury experience.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/tom-edelen-339aab12

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Leveraging Technology and Human Connection in Event Planning with Nathalie Saikaly

Tue, 13 Aug 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while maintaining a human touch.

Join them as they discuss:

Nathalie's journey from Lebanon to Dell Technologies
The challenges of audience acquisition and retention in the post-pandemic world
Integrating AI and data analytics in event planning
Adapting event strategies for different audiences across North America
The importance of creating meaningful, culturally relevant experiences
Balancing technology with human connection in events

Nathalie Saikaly brings a unique global perspective, having worked across multiple continents before settling in Toronto. She shares practical advice for event planners at all levels, from leveraging AI tools to creating culturally resonant experiences.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/nathalie-saikaly

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Navigating the Future of Event Planning with Catherine Chaulet of Global DMC Partners

Tue, 30 Jul 2024 10:00:00 GMT

In this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of Global DMC Partners, at the GDP Connections event in Punta de Mita, Mexico.

Join them as they discuss:

Strategies for balancing tight budgets with event quality
The importance of early planning and partner selection
Integrating sustainable practices and CSR into events
The adoption of AI in event planning and management
The gender disparity in leadership positions within the events industry
Work-life balance and personal values in leadership

Catherine Chaulet brings a wealth of knowledge from her position at Global DMC Partners, offering practical advice for event planners at all levels. She emphasizes the importance of partnerships, innovative thinking, and adapting to the fast-paced environment of the events industry.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/catherine-chaulet-a4b6736

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation

Tue, 16 Jul 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events.

Join them as they discuss:

Sarah's journey from hotel catering to Live Nation events
Trends in live entertainment for corporate events
Strategies for aligning entertainment with event objectives
Navigating the challenges of booking top-tier talent
Measuring ROI for live entertainment at business events
The future of live entertainment in the corporate world

Sarah James brings a unique perspective, having transitioned from the hotel industry to the world of live entertainment. She shares practical advice for event planners at all levels, from those just starting to work with local bands to those looking to book major acts for large-scale corporate events.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/sarahjames1

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Mastering Event Leadership: Insights from Kim Washington Director of Events at the NBA

Tue, 02 Jul 2024 10:00:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Kim Washington, a dynamic global event talent and branding leader at the National Basketball Association.

Join them as they discuss:

Kim's journey from aspiring journalist to NBA events director
Adapting leadership styles in high-pressure event situations
Strategies for maintaining team morale during long events
The importance of setting boundaries in event management
Innovative tools and technologies for on-site team management
Navigating cultural sensitivities in international events
Key advice for aspiring event managers

Kim Washington has been reshaping the landscape of sports and entertainment events since 2012, climbing the ranks from senior manager to events director. She shares her visionary and innovative approach to event management, offering valuable insights for both seasoned professionals and newcomers to the industry.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Boosting Customer Engagement through Event Promotions with Alex Grist of Express Flooring

Tue, 18 Jun 2024 06:30:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring.

Join them as they discuss:

The importance of brand consistency at exhibitions
Adapting to changing market dynamics
The growth of live events since the pandemic
Building a successful event strategy
And much more!

Alex Grist is the Director of Events at Express Flooring, the largest provider of carpet, tile, laminate, hardwood, vinyl, and stone flooring in Arizona. Alex oversees all Field Marketing Managers + Brand Ambassador teams in current territories and expansion markets. Before working at Express Flooring, she was Regional Events Manager for Axiom Solutions and Champion Windows and Home Exteriors.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Navigating the AV Buying Process with our Host Matthew Byrne: LIVE at Canadian Special Events 2024

Tue, 11 Jun 2024 10:30:00 GMT

In this episode of Production Value Matters, host Matthew Byrne joins Jason Koop, VP of Business Development at Canadian Special Events Magazine for a special episode held at CSE Live.

Join them as they discuss:

Different types of AV companies
Factors contributing to the high costs
Strategies for finding cost-effective solutions
Insights into the future of the industry
And much more!

Matthew Byrne is an event professional with over twenty years in the industry. He helps event professionals navigate the AV and production market for meetings, conferences, and events. Matthew runs a global event production company, Byrne Production Services, who work with agencies and brands, and help them achieve their business goals with meaningful event designs and elevated production value. He has developed the Production Framework™, a detailed process that enables clients to deliver high-quality events with the right people, right technology, and right process.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Burnout: Recognizing Early Warning Signs and Practical Prevention Tips with Naomi Tucker of Planners on Purpose

Tue, 04 Jun 2024 10:10:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Naomi Tucker, founder of Planners on Purpose.

Join them as they explore:

How to define burnout
Early warning signs
Effective support systems
Good stress vs bad stress
Improving productivity and efficiency
Maintaining work-life balance
Trends and shifts in the event industry
And much more!

Naomi Tucker is a business strategist and coach that founded Planners on Purpose, an organization that helps event professionals in areas of burnout, productivity, career, and leadership through 1:1 support, digital courses, and group facilitation. She is a part-time instructor for Meeting and Event Management at the Madison Area Technical College, and hosts the Planners on Purpose podcast.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Matthew & Michael's Ultimate Guide: AV Rentals vs. Production Companies

Tue, 28 May 2024 09:54:00 GMT

In this exciting new regular series on Production Value Matters, host Matthew Byrne is joined by Michael Hooper, Technical Event Producer at Obaat, to guide you through a range of concepts, ideas, and best practices in the events space.

Join them as they discuss:

The differences between AV rental companies and production companies
The importance of choosing the right partner for your event
Insights into the mindsets of technical buyers and scope buyers
Market shifts due to the pandemic
Advantages of working with production companies that do not own their own inventory
And much more!

Michael Hooper is Technical Event Producer at Obaat and an experienced event professional with over twenty years in the industry. Working closely with agency planners, Michael takes care of backstage planning and logistics to ensure the event runs smoothly and his clients’ creative vision is translated to physical reality. Before working at Obaat, Michael worked as Sales Manager for Bespoke Audio Visual, and spent over twelve years at Westbury National, one of Canada’s largest full-service event production companies.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Balancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.Republic

Tue, 21 May 2024 08:53:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic.

Join them as they discuss:

The importance of authenticity in B2B events
How authenticity can create meaningful experiences for attendees
Balancing commercial objectives with human connection
Infusing hybrid events with a genuine sense of community
The importance of perception and how attendees' feelings about the event can shape their experience
And more!

Corey Bruins is the Director of California Events & Programs for Government Technology at e.Republic, the nation’s leading publishing, research, event, and new media company focused on state and local government and education. He has over a decade of experience in event planning and operations, and is also an Events Producer for Clear Consulting. In 2020, Corey founded Bol, a high-quality grain-bowl business.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Ensuring Event Resilience After the Pandemic with Timothy Calder of Achievers

Tue, 14 May 2024 10:30:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Timothy Calder, the Associate Director of Events at Achievers.

Join them as they explore:

Sustainability in event planning
Creating hybrid events
How to prepare for future challenges
The impact of the pandemic on events
Measuring event success
And more!

Timothy Calder is the Associate Marketing Director of Events at Achievers, an employee voice and recognition solution that empowers HR teams with reliable and easy-to-use functionalities to meet the unique needs of their people. Tim specializes in building experiences that build communities and facilitate relationships among senior executives, delivering webinars, executive programs, tradeshow sponsorships and field marketing activities.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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Infusing Community Principles into Event Planning with Jennifer D. Collins of JDC Events

Tue, 07 May 2024 09:55:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Jennifer D Collins, Founder and CEO of JDC Events.

Join them as they explore:

The impact events can have on attendees
Insights on community building
Personalization in virtual and hybrid events
Incorporating sustainability into event design
Jennifer’s personal event journey

Jennifer D. Collins is the Founder, President, and CEO of JDC Events, an award-winning event design company that strengthens and develops brands through live and virtual events; she started JDC Events over twenty-four years ago in the basement of her Washington D.C. home. Jennifer is also the author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, a book that explores the ins and outs of how to build engaging, memorable, and successful events.

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For additional resources for #eventprofs visit www.productionvaluematters.com

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Behind the Curtain: The Art of Executing Awards Ceremonies with Simon Burton, Founder of Iconify & Exposure Communications

Tue, 30 Apr 2024 08:55:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Simon Burton, the Founder, Owner, and CEO of Exposure Communications and awards agency Iconify.

Join them as they discuss:

Challenges involved with planning award ceremonies
New and emerging technologies
The changing expectations of audiences
The importance of clear signposting
Hybrid events
And much more!

Simon Burton is the Founder, Owner, and CEO of Exposure Communications, a creative communications agency that is “part PR company, part consultancy, part network, part ideas factory”. Exposure Communications events are characterized by high quality content, clear focus, innovative marketing, and passionate engagement. Simon is also Founder and CEO of Iconify, an awards show organizer, and an advisor for InGo.Me, a marketing agency.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Prescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 Group

Tue, 23 Apr 2024 10:04:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of MH3 Group.

Join them as they discuss

The evolution of SBX Academy and its goals of inspiring individuals, improving education, and building community
The importance of removing barriers
Fostering meaningful connections
Promoting innovation in the event industry.
How true innovation comes from a place of freedom and creativity
And more!

Mark Harrison is a public speaker and the founder of The T1 Agency, sponsorshipX and MH3 Group. MH3 Group is a group of ventures that includes advertising, sponsorship marketing, and integrated communications, and education. The aim of MH3 Group is to imagine “a world where entrepreneurial passion and purpose comes to life”. Mark is also the founder of Black Talent Initiative, Park Street Education, and sponsorshipX. He is a Member of the Board of Directors for The Canadian Academy of Recording Arts and Sciences, The JUNO Awards, Playmaker Capital, and Big Brothers Little Sisters of Toronto.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

Tue, 16 Apr 2024 09:46:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Victoria Matey, co-founder of Matey Events.

Join them as they explore:

The concept of event psychology
How psychology can impact event planning
Secret attendees
The value of feedback
How understanding different personality types can enhance the attendee experience
And much more!

Victoria Matey has over nineteen years experience in the events industry, has authored a book called 10 Principles of Strategic Event Planning, and hosts the What If I Told You..? event psychology podcast. She also co-founded Matey Events, which specializes in event psychology training and consulting, and event review and content development. Matey Events runs an online course called ‘Event Psychology Lab, Using Science to Create Remarkable Events'.

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For additional resources for #eventprofs visit www.productionvaluematters.com

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Addressing Stress and Burnout in Events with Janice Cardinale of Event Minds Matter

Tue, 09 Apr 2024 09:40:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Janice Cardinale, the founder of Event Minds Matter.

Join them as they explore:

Mental health and wellbeing in the events industry
The challenges of creating a caring culture
Practical steps towards offering help
Changing attitudes towards mental health
Janice’s "Hello, My Name is Human” campaign
And more!

Janice Cardinale is the founder of Event Minds Matter, a community of event professionals that build spaces to amplify the industry's conversation on mental health and wellbeing. In 2024, they aim to mandate mental health training through associations and online training courses. In 1985, Janice founded Cardinale Creative, an agency dedicated to “branded storytelling, organizational communications, and authentic content production”. She’s just been listed as one of the Top 100 Most Influential People in Events, and one of BizBash’s 15 over 50.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Driving Tech Innovation in Event Management with Jonathan Kazarian of Accelevents

Tue, 02 Apr 2024 08:55:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Jonathan Kazarian, founder and CEO of Accelevents.

Join them as they explore:

The challenges of event technology
The shift towards virtual events
Why high production value matters
The future of business events
Event marketers’ evolving roles
The challenges of attracting young professionals to the industry
And more!

Jonathan Kazarian is the founder and CEO of Accelevents, an event technology company that provides a one-stop solution for managing virtual, hybrid, and in-person events. Trusted by 12,500 organizations worldwide, the platform can efficiently manage events from start to finish with 24/7 customer support. Jonathan is also the co-founder of The Fall Formal in Boston, an annual event that supports Dana-Farber Cancer Institute. The event has currently raised over $650,000.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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How You Can Make Events Your Main Marketing Channel with Kerry-Anne Hamilton

Tue, 26 Mar 2024 09:33:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid.

Join them as they:

Explore why hiring the right people is a key driver of success
Highlight the value of in-person events
Weigh up why many companies struggle with events
Talk about practical tips for measuring ROI

In nine years, Kerry-Anne Hamilton has climbed the ladder from a Marketing Account Executive at TRIUMPH Hospitality Group, to a Directorship at #paid, who are leading the creator marketing movement by empowering creators to build careers they love. Over the course of her two-year career at #paid, Kerry-Anne has revamped all existing event infrastructure, generated millions of dollars in pipeline through owned unique experiences, and grown existing partnerships through thoughtful ABM tactics. She has also been an attendee of Young Women in Business since December 2014.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Rise of Chief Events Officers: Progress or Hype? The Perspective of Carrie Davenport, Lead Event Manager at Altria

Tue, 19 Mar 2024 13:05:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Carrie Davenport, the Lead Event Manager at Altria.

Join them as they:

Discuss the evolving landscape of event management
Explore insights into creating excellent events
Highlight the importance of compelling content
Consider industry trends such as diversity, technology, and the rise of Chief Events Officers.
And more!

Carrie Davenport has over twenty years experience as a meetings and events strategist for military, medical, and corporate entities. She is currently the Lead Event Manager at Altria, who aim to responsibly lead the transition of adult smokers to a smoke-free future via their portfolio of tobacco products. Carrie is also the Co-Founder of the Association of Women in Events, an inclusive community that elevates women in business. She was named among the ‘100 Most Influential People in the Meetings Industry 2022’ by EventEx Awards, and ‘Changemaker of the Year’ in 2021 and 2019 by MeetingsNet Magazine. Carrie is working on her first book, Face it till You Make It.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The “So What?” Factor of the Attendee Experience in Events: Insights from Kate Swick, Director of Corporate Events at Vena Solutions

Tue, 12 Mar 2024 10:24:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Kate Swick, Director of Corporate Events at Vena Solutions.

Join them as they:

Discuss the importance of the attendee experience in post-COVID events
Highlight strategies to provide value to attendees
Explain why staying updated with evolving technologies is so important
Weigh up the value of virtual events
Explore practical steps for event professionals to enhance their events
And much more!

Kate Swick has spent the past twenty-four years working in events. After working as a Production Coordinator for the Niagara Seafood Gala and Managing National Events at Supply Chain Canada, she is now Director of Corporate Events at Vena Solutions. She is highly experienced in live and virtual events, event production, and media planning. Kate also has an excellent understanding of change management, remote technology, and website management.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Event Staffing: Maximize Success by Assembling the Right Team with James Fleege

Tue, 05 Mar 2024 09:25:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by James Fleege, founder and CEO of GoInspo.

Join them as they:

Talk about the key qualities to look for in an event staffing company
Explore ways to build strong client relationships
Highlight strategies to tackle labor shortages
Discuss useful AI tools for event staffing

James Fleege is the founder and CEO of GoInspo, an event staffing agency that provides clients with the tools they need to produce exceptional events and films. GoInspo aims to leave a lasting impression on audiences through “top-quality work that exceeds our clients' expectations”. James founded Shred Fest, an all-inclusive event that celebrates skiing, snowboarding, skateboarding, live music, and more. He also was named in Biz Bash’s 40 under 40 list.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser

Tue, 27 Feb 2024 09:35:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Fransiska Weckesser, CEO and Co-Founder of TVCF.

Join them as they:

Discuss choosing the right clients
Explore the challenges faced by event professionals
Highlight the importance of sticking to plans.
Talk about creativity and high production quality in event marketing

Fransiska Weckesser is CEO and Co-Founder of The very creative firm (TVCF), a creative agency based in Los Angeles, operating nationally and globally. TVCF specializes in large-scale live shows, events, and video production from concept to execution, and has worked with the likes of Louis Vuitton, BMW, Adidas, and more. Fransiska is also a board member at Visionary Women, a social impact organization that drives change for issues facing women and girls.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips

Tue, 20 Feb 2024 10:49:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips.

Join them as they:

Explore the evolving events industry
Highlight the importance of aligning event value with attendee objectives
Discuss the impact of technology
And much more!

Jodi is the Director of Meetings and Events at Great Clips, a Minneapolis-based company and the “world's largest” salon brand. Gaining notoriety for its collection of franchises, Great Clips has more than 4,000 salons across Canada and the USA. Jodi became a Certified Special Events Professional with the International Live Events Association (ILEA); she still works alongside the ILEA in various roles, having been its International President from 2015 to 2016.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Event Trends: Global DMC Pulse Survey Results with Catherine Chaulet

Tue, 13 Feb 2024 15:58:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Catherine Chaulet, President and CEO of Global DMC Partners.

Join them as they:

Explore Global DMC’s Pulse Survey
Delve into strategies for managing costs
Highlight sustainability best practices
Discuss current challenges
And more!

Catherine is the President and CEO of Global DMC Partners, a global network of independent destination management companies and sales advisors. Global DMC Partners promises to always deliver one-of-a-kind programs and events and a singular standard of excellence wherever clients choose to go in the world. Catherine is also a French trade advisor for the Conseillers au Commerce Extérieur de la France, where she provides governments with her recommendations about the travel, meeting and incentives industries, sponsors small companies in their international expansion, and educates young people about international trade careers.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Finding the Balance: Mental Health and the Events Sector with Deanna Vollmer

Tue, 06 Feb 2024 09:31:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Deanna Vollmer, the current Director of Events and Customer Experience at Questex.

Join them as they:

● Discuss the impact of cultural differences on events

● Outline how to bridge the technological gap

● Advocate for mental health for event professionals

● Find the work life balance

● Highlight how to create to a safe space in the events industry

Deanna Vollmer is the current Director of Events and Customer Experience at Questex, where she's been leading the way in content rich experiences for over two years. She started out by planning meetings and slowly but surely worked her way to the top of the events world. Recently, she has been a firm advocate for event professionals’ mental health.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Zone of Genius in Event Planning with Mahoganey Jones

Tue, 23 Jan 2024 10:58:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists. Together, they discuss the rising importance of including impactful content at events, unpack the growing economic impact the events industry has, and explain why collaboration is the key to success.

Long Summary:

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists.

Join them as they:

Discuss the rising importance of content in the events industry
Highlight the events industry's contribution to global economic growth
Explain what the Zone of Genius means when planning events
Navigate current challenges and empower event professionals
Unpack how collaboration leads to event success

Mahoganey is the Founder and CEO of one of Canada’s premiere Event Management and Production Firms, Event Specialists. She creates stress-free, tech-driven events that bring impact and build memories. Over the last seventeen years, she has worked with a host of Fortune 500 companies and trade associations, and she is the first Canadian Event professional to become a Certified Digital Event Strategist.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Debate: Navigating the Uncompensated Proposal Process with Leanne Calderwood and Mark Awad

Tue, 09 Jan 2024 12:02:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc.

Join them as they:

Discuss the uncompensated creative process
Challenge industry norms that surround the expectation of free services
Evaluate the role of associations in advocating for event professionals
Champion education around the events industry
Outline how to charge for creative work
Rethink the design service in the proposal process

Leanne Calderwood is a personal branding and LinkedIn expert who runs her own branding services agency. She is a Trainer, Course Creator and Professional Speaker with over 25 years of working in the events industry for worldwide brands including the Four Seasons.

Mike Awad is the Director of Business Development at bb Blanc Inc. with over 17 years of experience in the events industry. During this time, Mark has managed trade shows & exhibit programs and experiential activations for a variety of corporations and reputable brands across North America.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Building a Winning Event Team with Evan Babins

Tue, 19 Dec 2023 10:20:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Evan Babins, an Event Manager at Intuit.

Join them as they:

Discuss how to build a winning team
The importance of nurturing vendor relationships
The power of honest, transparent, and open communication

Evan is an Event Manager at Intuit and one of Eventex's Top 50 Most Influential Event Technology Professionals in 2023. Having worked at event agencies for over 8 years, Evan is an expert at producing virtual, hybrid, and in-person large-scale events for a whole host of industries including Pharma, Automotive, and Finance.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Training Techniques For Events Excellence with Brianna Seidule

Tue, 05 Dec 2023 09:33:00 GMT

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Brianna Seidule, former Event Marketing Manager at Aircall.

Join them as they:

Discuss Brianna’s formula for event excellency
Delve into learning from past mistakes in the industry
Explore why you should join online networks (especially if you’re an introvert)
And more!

Brianna is a former Event Marketing Manager at Aircall, where she led event marketing campaigns, sponsorships and show production to reach key milestones for Aircall partner events (HubSpot INBOUND, Salesforce World Tour, etc.) She is also a Circles Member of The Vendry, a community made up of the top vetted event professionals looking to gain connection, knowledge, and resources from one another. Members in this curated network gain access to an exclusive Slack group, live events, resources, and more.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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The Power of Playfulness in Event Planning with Samantha Mele of The Creative Connoisseur

Tue, 21 Nov 2023 10:52:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Samantha Mele, Founder of the Creative Connoisseur.

Join them as they:

Delve into why you should embrace your playfulness in events
Discuss her unbridled creativity
Explain how she navigates through resistance to ideas
And more!

The Creative Connoisseur are event strategists, creative thinkers, and corporate community builders, offering clients highly innovative ideation for events, engagement, and entertainment. With over 10+ years in hospitality and events, Samantha is an event solution architect who is results driven with a relentless passion for innovative work. She says, “my career has afforded me a wealth of resources that grant access to untapped experiences for my clients.”

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Fostering Emotional Connections at Business Events: Advice from Matt Sweet

Tue, 21 Nov 2023 10:17:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Matt Sweet, Manager of Events & Employee Engagement at Perseus Group, Constellation Software.

Join them as they:

Get into the emotional impact of putting on events
Highlight the importance of fostering connections
Explore how to translate emotions into event elements
And more!

Matt is the Manager of Events & Employee Engagement at Perseus Group, an operating group of Constellation Inc. which help good companies become great through data-driven guidance, permanent capital, and the accumulation of knowledge from over 800 acquisitions. Prior to this, he was the Senior Event Manager at BenchSci; the Operating Manager at The House of Nuance; and served as a Sales Executive at Decor & More.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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How to Transform Conferences into Engaging Experiences with Liz Lathan

Tue, 07 Nov 2023 09:42:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory.

Join them as they:

Delve into the importance of building a community
Discuss how most conferences can be quite boring
Outline why audiences need to feel energized in order to learn
Talk about why a sense of belonging is so vital for everyone
And more!

Liz Lathan is the Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. She is also the Chief Community Officer at Ichi Community and Team CMO, as well as being the Co-Founder and former CMO of Haute Companies.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Harnessing the Power of AI for Events with Nick Borelli

Tue, 24 Oct 2023 11:14:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli, Marketing Director of Zenus.

Join them as they:

Dive into Nick’s involvement with AI in the events space
Discuss the adoption of AI across the meeting and events industry
Highlight security considerations when collecting data from attendees at events
Explore the potential of AI to assist in planning meetings and events
And more!

Nick Borelli is a marketing leader on a mission to unite the world through intentionally designed experiences. He is currently the Marketing Director of Zenus, where he focuses on growing the company and establishing it as the undisputed market leader in ethical AI. He is also an Instructor at the PCMA Event Leadership Institute, teaching the Enhancing Events with AI certificate course. Furthermore, he is co-host of the Event Brew podcast, regularly discussing current news in the events world with event professionals.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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Collecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi Yarnell

Mon, 09 Oct 2023 13:34:00 GMT

In this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions.

Join them as they:

Delve into aligning event planning with business goals
Discuss methods for collecting feedback from event attendees
Highlight the apparent trends in the post-pandemic resurgence of events
Give advice on rethinking the traditional event formats and content
And more!

Until recently, Christi was the Senior Events Marketing Manager for K16 Solutions, where she managed advance planning, marketing strategy, and logistics for events and conferences. She has over a decade’s worth of experience in the events space, with previous experience with Haute as a Senior Producer and Event Manager and at Brookfield Properties as the Director of Corporate Events.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

For additional resources for #eventprofs visit www.productionvaluematters.com

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