The Marketing Week Podcast

How are brand-influencer relationships evolving?

Tue, 07 Apr 2026 04:00:00 GMT

As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid.

In this edition of the podcast, we delve into topics around creator gifting, education and creativity covered in the recent edition of our Influencers Explored series. Host Amrit Virdi, reporter at Marketing Week, is joined by Ross Farquhar, CMO at Little Moons, and Cerys Gardiner, marketing manager at Medichecks and a freelance content creator.

We discuss how the influencer strategy of both brands has evolved, covering everything from creator selection and briefing, to measuring effectiveness and where they see the industry heading.

How both brands fully onboard influencers to work within regulations and what makes a good brand-creator relationship is also discussed, with Gardiner offering the influencer view as a content creator herself.

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System1’s chief growth officer Andrew Tindall on moving creative effectiveness forward

Mon, 23 Mar 2026 08:01:14 GMT

Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew Tindall.

In the latest episode of The Marketing Week Podcast, Niamh Carroll, senior reporter for effectiveness and growth, speaks to Andrew Tindall, chief growth officer at System1 about his new book, The Creative Dividend. The book, a collaboration between Effie Worldwide and System1, is designed as a practical guide for using advertising to drive growth in businesses, drawing on Effie data to inform the writing.

Even in what Tindall terms the “desolate wasteland” of modern marketing, creative effectiveness drives real business impact. Most effectiveness research that marketers lean on is around a decade old, he says, stating that this book aims to update it.

While the book centres on creativity, it is also important to define what creativity that drives business results actually looks like, he says. At its worst, people can see creativity as being akin to “uniqueness”, when actually, it is the tried and tested, repeatable creative ideas that often drive the most impact.

In this episode, we discuss the merits of distinctiveness and differentiation, how smaller brands can drive large impact with their advertising, and System1’s growth journey.

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Special Episode: Generations, discovery and the future of marketing

Mon, 16 Mar 2026 13:08:16 GMT

In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions.

As discovery becomes more fragmented and younger generations adopt new ways of searching, the conversation examines what these behavioural shifts mean for marketers and why showing up in moments of intent matters more than ever.

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ServiceNow CMO on challenging the status quo in B2B marketing

Mon, 09 Mar 2026 05:00:00 GMT

ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing.

In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russell Parsons, editor-in-chief of Marketing Week, to explore how his unconventional career journey – from Red Bull racing driver to C-suite exec – has influenced his approach to marketing and leadership, and how to thrive in B2B.

Before joining the SaaS giant, Fleming spent 13 years at Salesforce, rising to executive vice-president of global marketing. He reflects on some of the challenges it faced, explaining how the business focused “so much on aligning to the sales team, that [it] forgot to be a brand”.

Fleming also sheds light on how marketers can form strong relationships within their organisations, his approach to long-term brand building, and his advice for marketers on celebrating moments, not just the end result.

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Is marketing in a mental health crisis?

Mon, 16 Feb 2026 05:00:00 GMT

Most marketers are grappling with emotional exhaustion, feelings of being overwhelmed and crippling levels of imposter syndrome, according to Marketing Week’s 2026 Career & Salary Survey.

To explore the human stories and real life consequences behind the data, deputy managing editor and head of insight, Charlotte Rogers, is joined by former Deliveroo marketer and founder of training firm Badass Unicorn, Alice ter Haar, and former Sephora CMO Richard Clark, founder of content agency Boodsta.

From working long hours covering gaps in the team, to remits expanding to cover two roles in one, marketing’s messy ‘more with less’ culture is leaving marketers exhausted and without a support system.

Layer on company culture without any psychological safety and the constant pressure to justify your worth, and some marketers are questioning if they need to leave the industry to protect their mental health.

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Why team culture is key to driving growth with Formula E CMO Ellie Norman

Mon, 09 Feb 2026 05:00:00 GMT

When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”.

By the end of its recent 2024/25 season, Formula E had grown its TV audience by 14% to 561 million and its fanbase was up 13% compared to the previous year, reaching 442 million people. All signs that suggest the plan Norman set in place is working.

In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing with podcast agency 18Sixty, Norman shares her approach to partnerships, how she navigates team building and the importance of “building a culture where everyone can do their best work”.

She also shares how she approaches her first few months in a new role, with previous jobs including chief communications officer at Manchester United and global director of marketing and communications at Formula 1.

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Giffgaff's former CMO-turned-CEO on the legacy of leadership

Mon, 02 Feb 2026 05:00:00 GMT

It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he hadn’t disrupted enough of late was himself.

In this episode of The Marketing Week Podcast, Schofield retraces his steps back to 2013 when, attracted by the “whiff of revolution in the air”, he took on the top marketing role at Giffgaff just three years post-launch.

In conversation with deputy managing editor and head of insight Charlotte Rogers, Schofield explains how he made the transition from punchy marketing director and “self-appointed champion of culture” to a CEO focused on co-creating a strong, ethical business with real longevity.

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Sainsbury's CMO on the key to effective marketing leadership

Mon, 26 Jan 2026 05:00:00 GMT

Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at the heart of everything it does.

He joined Sainsbury's in 2013 and was promoted to chief marketing and sustainability officer six years later. The promotion saw him join the business's board and, as he details in this interview with Marketing Week's editor-in-chief Russell Parsons, allowed him to focus "relentlessly" on making it a brand that listens to its customers.

In the latest episode of The Marketing Week Podcast, marking Given's first podcast appearance, he shares the secrets to Sainsbury's success in recent years. He also reflects on a varied and accomplished career in marketing and shares career advice for any marketer at the start of their own journey.

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Burger King’s ‘labour of love’ to revitalise the Whopper

Tue, 13 Jan 2026 13:18:51 GMT

Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King.

In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the coveted Grand Prix and Long-Term Brand Building prizes at the 2025 Marketing Week Awards.

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How marketers can turbocharge performance in 2026

Tue, 06 Jan 2026 14:43:28 GMT

Hosts Charlotte Rogers, deputy managing editor and head of insight, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by the wider editorial team to find out what trends, developments and decisions are shaping the year ahead.

The episode spans everything from what levers marketers could pull to help gain investment and influence, to the shifting media and marcomms landscape, social media's growing share of brands’ budgets and the impact of AI on martech.

We also look at how marketing recruitment is changing, what B2B marketers should be paying attention to and offer a sneak peak of our upcoming 2026 Career & Salary Survey results.

00:00 Intro

00:43 Niamh Carroll on growth

06:51 Charlotte Rogers on marketers' progression

11:51 Amrit Virdi on social media and influencers

21:49 Molly Innes on recruitment

27:32 Josh Stephenson on technology

33:10 Grace Gollasch on media and marcomms

38:30 Emily Manock on B2B

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The moments that shaped marketing in 2025

Thu, 18 Dec 2025 12:30:43 GMT

In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped marketing in 2025.

From it being another 12 months of “more with less” for many brands and a summer of women’s sport, to our reporting on the reality of a career in marketing for working parents and the industry’s burnout crisis, it’s been a busy year.

Host Charlotte Rogers, deputy managing editor and head of insight, is joined by managing editor Lucy Tesseras, editor-in-chief Russell Parsons and senior reporter Molly Innes to dig into what 2025 meant for marketers.

We also hear from our columnists Helen Edwards, Jonathan Knowles and Laura Chamberlain, who share their marketing moments of the year.

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Inside British Heart Foundation's record-breaking year

Wed, 10 Dec 2025 12:59:27 GMT

In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, Sadler shares how the charity pulled off its biggest fundraising year to date and how she's built the team for growth.

The British Heart Foundation's most recent financial results showed the charity generated £108.4m from legacies, while its other fundraising efforts raised £58.2m, a 22% increase on the previous year.

Current president of Women in Advertising Communications Leadership (WACL), Sadler also shares her priorities for the year and how the industry can do better on equality.

Extra reading:

WACL 50% CEO Playbook
British Heart Foundation's 2024/25 financial results

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Specsavers on how 'common sensical' marketing made it Brand of the Year

Mon, 01 Dec 2025 13:10:45 GMT

Specsavers scooped the win of Marketing Week’s brand of the year for 2025, pipping Adidas, EE, Monzo, ServiceNow and Warburtons to the prize, off the back of its success in the October 2024 IPA Effectiveness Awards, where it won gold for its for its ‘I don’t go’ campaign. Founded by Doug and Mary Perkins in 1983, Specsavers has seen strengths in the business, as group revenue grew by 7.5% in the 2023/24 financial year to £4.18bn.

In this episode of The Marketing Week Podcast, editor-in-chief Russell Parsons is joined by CMO Peter Wright and global brand director Spencer McHugh to delve into how the brand has evolved and grown into new territories but kept its purpose core to its heart and maintained “enviable awareness consideration and trust” in a competitive category.

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How to build trust as a leader with HSBC's Becky Moffat

Mon, 17 Nov 2025 17:26:17 GMT

"Great leadership is great leadership. Poor leadership is poor leadership, irrespective of what discipline or function that leadership is in," Becky Moffat, chief customer officer for retail banking and wealth at HSBC UK, tells Marketing Week.

In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, she shares her lessons for leaders, and how leadership is "fundamentally" about building trust and joining dots. ‘We’ve put marketing in context’: Inside HSBC’s team evolution

She also explains how her remit has widened with her promotion from CMO to CCO earlier this year and how HSBC's team structure has evolved as a result.

Marketing at HSBC sits within the 'customer' function, alongside disciplines including data and analytics, advertising and partnerships. She describes her team as working in "communities of practice" and explains how the business got to this setup and how, at the heart of it, the customer is being put first.

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Inside Adidas's brand revival with vice president of brand activation Roy Gardner

Mon, 10 Nov 2025 06:00:00 GMT

Adidas has been on a transformation journey in the last few years, following a period of turbulence as it grappled with the discontinuation of its popular Yeezy line, waning investor confidence and an overreliance on performance marketing.

Today, the sportswear brand is back on track. Earlier this year, CEO Bjørn Gulden told investors the business had succeeded in building back “brand heat” - thanks to an increase in brand marketing and its new brand platform ‘You Got This’, a clearer brand identity and effective partnerships, to name a few.

In this edition of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, we get an inside look at Adidas’s brand revival.

Roy Gardner, vice president of brand activation, shares how reinstating marketing fundamentals and getting to the core of what the brand is – and isn’t - created a full marketing solution, “not a brand comms-led, marcomms-led" answer to turning the business around.

“It was about coming together and going, what is it that we can do in marketing to essentially reset and regrow this business?” he says.

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Is this a ‘landmark moment’ for influencer marketing?

Wed, 15 Oct 2025 15:43:49 GMT

Fresh from the release of new IPA data revealing the ROI of influencer marketing, in this edition of the podcast we’re taking inspiration from our Influencers Explored series to discuss the numbers, ask what the professionalisation of creators means for brands and how businesses can better support influencer wellbeing.

Host Charlotte Rogers, Marketing Week deputy managing editor and head of insight, is joined by reporter Amrit Virdi and Jane Christian, executive vice-president of analytics at WPP Media and author of the IPA research. Our panel is rounded off by Simon Harwood, global effectiveness director at influencer agency Billion Dollar Boy, and Scott Guthrie, director general of the Influencer Marketing Trade Body.

We discuss what it is about influencer content that’s driving ROI, why a strong creator-brand fit is essential and ask whether the IPA research will help marketers secure greater investment.

Our guests also debate what the increasing professionalisation of the influencer economy means for brands and consider the impact on UK creators of the new All-Party Parliamentary Group.

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Hugo Boss's James Foster on marketing's role in its brand transformation

Mon, 15 Sep 2025 16:19:17 GMT

In the latest episode of The Marketing Week Podcast, Hugo Boss's global marketing lead, James Foster, shares his vision for the fashion brand and the crucial role marketing is playing in its turnaround.

Hugo Boss has been on a journey over the past five years, as the business looks to build relevance and top-line growth. Marketing is playing a critical role in this

transformation, with CEO Daniel Grieder singling it out as a key growth driver as part of his Claim 5 strategy, which launched in 2021 and is concluding this year.

Critical to helping deliver that vision is James Foster, who joined Hugo Boss at the start of the year to head up global marketing and communications.

He joins managing editor Lucy Tesseras to discuss his first eight months in the role, how to strike the right balance when joining a brand midway through a turnaround, and why the 'why' is so important when rallying teams to drive change.

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How marketers can recalibrate going into the final quarter

Mon, 01 Sep 2025 04:00:00 GMT

Whether it’s a time to reset how you work or a moment to look for a new challenge, September can feel like a fresh start for many aspects of marketers’ careers.

In this episode of The Marketing Week Podcast, Charlotte Rogers, deputy managing editor, is joined by senior reporter Molly Innes and reporter Grace Gollasch to discuss how September and the year’s final quarter can be a period of recalibration.

They discuss how marketers can access mentorship and the benefits of finding a mentor, as well as career development and why it may be a good time to review CVs and refine LinkedIn profiles.

Grace also shares how marketers can reassess their agency relationships, unpacking how AI and data are reshaping dynamics, and following new guidance on intermediary fee structures that encourages marketers to ask more questions about the commercial relationships shaping agency selection.

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The state of marketing recruitment - is AI making it worse for candidates?

Mon, 25 Aug 2025 14:00:00 GMT

From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges.

Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week.

Senior reporter Molly Innes is joined by former Asahi chief marketing officer Grant McKenzie, Lauren Spearman, marketing consultant, careers content creator and Marketing Week 2024 Changemaker, and Suz Bannister and Lamees Butt, cofounders of Riser, an AI-powered recruitment startup to explore how AI is impacting marketing recruitment, from screening bias to contributing to more applications for roles, as well as the broader challenges in marketers' job searches today, such as ghosting, long processes and indecision.

The episode also looks at how companies can rethink recruitment to be fairer, more transparent and more effective, and asks how AI could be used thoughtfully to improve hiring rather than making it harder.

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Special Episode: Retail's sweet spot between AI, Search and data

Wed, 13 Aug 2025 12:41:56 GMT

In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets.

They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to face down growing competitive threats from online rivals, large and small.

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How to address marketing's 'culture of short-termism'

Thu, 31 Jul 2025 11:27:52 GMT

In the latest episode of The Marketing Week Podcast, we’re discussing why short-termism is becoming a even bigger issue for brands and what marketers can do to mitigate it.

Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, reveals 63.1% of marketers say their business has increased its focus on short-term activity over the past 12 months.

Just 17.3% strongly agree their business invests sufficiently in long-term brand health, while more than half (52.9%) believe their campaigns are too focused on performance or sales.

The barriers to investing in brand range from a lack of data and budget, to scepticism from leadership and a lack of agreed metrics. As a result, just 11.1% of marketers claim to be able to comprehensively demonstrate the effect of brand marketing and its overall business contribution.

To dig into these stats, host Charlotte Rogers, deputy managing editor and head of insight at Marketing Week, is joined by senior reporter Niamh Carroll, Rhea Fox, marketing director for gift experiences at Moonpig Group, and Pete Markey, former Boots CMO and Marketing Week Marketer of the Year 2023.

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Special Episode: Closing the email effectiveness gap

Tue, 15 Jul 2025 09:46:38 GMT

In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.

With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the challenge marketers face today to prove effectiveness, how the latest in AI technology is shaping the larger marketing landscape, and how brands who treat email as a strategic channel will outperform in 2025 and beyond.

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Elf Beauty’s chief brand officer Laurie Lam on making purpose a growth driver

Fri, 11 Jul 2025 11:33:07 GMT

Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation.

Laurie Lam, chief brand officer at Elf Beauty, joins The Marketing Week Podcast to shed light on how the business is achieving its success.

“It doesn’t happen by mistake,” she tells Molly Innes, senior reporter at Marketing Week. “It really happens by design, and that design is with our CEO, who has built a board of directors that is 67% women and 44% diverse.”

Lam also asks what would happen if other brands had boards and teams that reflect their communities.

“We can see that for us, it equals profit. Your purpose is driving performance, and it’s driving incredible results.”

Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.

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How can marketing fix its effectiveness skills gap?

Thu, 08 May 2025 13:49:54 GMT

Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced skills gap, as well diving into the other skills gaps marketers identified, including social media.

We are joined by Rachel Moss, head of marketing strategy as National Lottery licensee Allywn, who expresses her surprise at marketing effectiveness being the biggest perceived skills gap and questions the industry's understanding of effectiveness beyond advertising.

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The Marketing Week Podcast: Exploring the reality for working mums

Tue, 22 Apr 2025 10:44:55 GMT

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri.

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WHSmith disappears, 'Share a Coke' returns and restructures

Thu, 03 Apr 2025 00:00:00 GMT

In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.

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Marketing's pay gap problem and recruitment challenges

Mon, 17 Mar 2025 00:00:00 GMT

Marketing has a big pay gap problem and for many people it's getting worse.Exclusive new data from Marketing Week’s 2025 Career & Salary Survey shows the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, up sharply from 8.5% in 2024 – based on a sample 82.9% of whom identify as white.Marketing's gender pay gap has also widened. Female marketers are paid on average 17.8% less than their male peers. This figure is based on a sample of more than 3,500 marketers – 59.9% of whom are female – and is up on the 16% pay gap revealed in 2024.Analysis of the data also finds a socio-economic pay gap for full-time workers of 15.3%, flat compared to last year’s figure at 15.9%. Furthermore, 74% of the sample identify as middle-class, up on the 70.1% figure reported in 2024.On this week's podcast, deputy managing editor and head of insight Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes dig into what is causing these pay gaps to be so persistent.Meanwhile, marketing's recruitment challenges continue. From drawn out interview processes to ghosting and mental health pressures, the jobs wheel isn't turning as it used to and is having a detrimental impact on many. Listen to find out more.

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Does marketing have an early talent problem?

Fri, 28 Feb 2025 00:00:00 GMT

This week on The Marketing Week Podcast we’re tackling marketing’s early talent problem.With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started?Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.In this episode, deputy managing editor and head of insight Charlotte Rogers and senior reporter Molly Innes are joined by editor-in-chief Russell Parsons to dig into what is holding the industry back from opening up different ways of entering the industry and its problem with representation.The episode features an interview with Cerys Gardiner, former apprentice and marketing manager at Medichecks, who details the benefits to businesses of hiring marketing apprentices.We also speak to Brixton Finishing School's head of adventure Jo Royce and Simone Johnson, head of new business and strategic partnerships, who discuss the work they're doing to support early talent pathways.

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Inside marketing's imposter syndrome crisis

Fri, 07 Feb 2025 00:00:00 GMT

This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry.Marketing Week’s exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers.In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and senior reporter Molly Innes unpack the findings, discussing why so many marketers struggle with self-doubt and what can be done to tackle it.We are joined by Nishma Patel Robb, founder of the female-focused personal brand accelerator Glittersphere and former senior director of brand and reputation marketing at Google. She shares her perspective on why imposter syndrome isn’t just an individual issue but a structural industry challenge and how fostering open conversations and support can make a difference.Plus, we look at Asda’s return to its value roots and M&S’s latest move to strengthen its value proposition.

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This Much I Learned: Virgin Media O2 and VCCP on their long-lasting relationship

Mon, 03 Feb 2025 00:00:00 GMT

Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship.

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How brands can grow in 2025, TikTok fallout and RTO mayhem

Wed, 22 Jan 2025 00:00:00 GMT

Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week.We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's legal loss to cider brand Thatchers and what it could mean for the future of copycat products. Niamh shares insights from her reporting on how brands can uncover new avenues for growth, whether they're market leaders or challengers. We explore how brands can grow in 2025, from the role of value to fostering belief in growth. The latter is an idea Munnawar Chishty - recently promoted to CMO of Carlsberg Britvic - discussed with Marketing Week earlier this month. Make sure to listen to the entire podcast to get a sneak peek at 2025's Career & Salary Survey results, as Charlotte reveals how often brands and agencies are going into the office and we debate how return-to-office (RTO) policies are impacting marketers.

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The big marketing stories of 2024

Thu, 19 Dec 2024 00:00:00 GMT

It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up.Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was.We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham.Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year.We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat.That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.

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This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation

Mon, 02 Dec 2024 14:49:45 GMT

M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.

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The BBC on how to build a high-performing marketing team

Tue, 26 Nov 2024 00:00:00 GMT

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included. We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.

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Award-winning marketing and PwC's CMO on career resilience

Fri, 08 Nov 2024 00:00:00 GMT

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

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This Much I Learned: Diageo's CMO on building an effectiveness culture

Thu, 31 Oct 2024 00:00:00 GMT

In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

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Marketing's social class problem and Specsavers' CMO on team culture

Tue, 22 Oct 2024 15:23:58 GMT

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity.Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.

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CMO ambitions, AI and the reality of working in B2B

Wed, 02 Oct 2024 12:08:15 GMT

In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.

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This Much I Learned: Asos’s top marketer on transforming a brand

Fri, 03 May 2024 16:22:15 GMT

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

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This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

Fri, 12 Apr 2024 16:05:16 GMT

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

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This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

Wed, 20 Mar 2024 14:55:14 GMT

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

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This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

Mon, 18 Dec 2023 16:01:01 GMT

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.

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This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing

Tue, 05 Dec 2023 16:52:10 GMT

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.

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This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands

Wed, 20 Sep 2023 15:07:00 GMT

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.

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This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

Thu, 27 Jul 2023 16:05:25 GMT

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.

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This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career

Thu, 29 Jun 2023 16:51:22 GMT

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.

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Marketing Week Meets The CX50: Chris Carter, Specsavers

Tue, 20 Jun 2023 14:17:47 GMT

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.

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Marketing Week Meets The CX50: Tamara Strauss, Premier Inn

Thu, 04 May 2023 14:13:24 GMT

The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.

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This Much I Learned: The DNA of Guinness and why that matters in 2023

Wed, 03 May 2023 14:09:01 GMT

Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.

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Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank

Thu, 30 Mar 2023 16:58:21 GMT

The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.

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This Much I Learned: TUI's marketing team on the key to its success

Thu, 23 Mar 2023 16:13:07 GMT

In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team.

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This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Sun, 19 Mar 2023 10:36:58 GMT

In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next.

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This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’

Fri, 10 Feb 2023 14:19:18 GMT

In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.

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Marketing Week Meets The CX50: Kim Faura, Checkatrade

Fri, 16 Dec 2022 12:44:29 GMT

Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.

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This Much I Learned: Bob Hoffman on marketers' indifference to ad fraud

Tue, 08 Nov 2022 14:45:07 GMT

In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact on society in this wide ranging interview.

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This Much I Learned: The Marketoonist on 20 years with an accidental alter ego

Thu, 27 Oct 2022 15:05:38 GMT

In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands.

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This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity

Thu, 13 Oct 2022 14:25:27 GMT

In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity.

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This Much I Learned: How to break the 'social class taboo'

Tue, 13 Sep 2022 15:36:32 GMT

In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?

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Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto

Mon, 05 Sep 2022 14:31:50 GMT

Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors.

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This Much I Learned: Giffgaff's Sophie Wheater on dealing with the career impact of cancer

Thu, 21 Jul 2022 14:57:50 GMT

In the latest episode of Marketing Week’s podcast series, Giffgaff's CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness.

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This Much I Learned: Nike's Greg Hoffman on creative leadership

Mon, 27 Jun 2022 14:45:39 GMT

In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful.

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Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff

Tue, 07 Jun 2022 14:40:45 GMT

In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience.

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This Much I've Learned: P&G on career development

Tue, 31 May 2022 12:01:32 GMT

In the latest episode of Marketing Week's This Much I Learned podcast, we speak to two Procter & Gamble marketers at different stages of their career who have both benefitted from a culture of continual learning and the constant exchange of ideas.

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This Much I Learned: What3Words on breaking into popular culture

Tue, 03 May 2022 16:15:19 GMT

In the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secure its place in popular culture.

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This Much I Learned: Weetabix and Zoopla on the state of marketing careers

Mon, 28 Mar 2022 16:11:16 GMT

In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.

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Marketing Week Meets the CX50: Darren Bentley, CCO, Cazoo

Tue, 15 Feb 2022 16:35:00 GMT

As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short-term sales.

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This Much I Learned: Ikea's Kemi Anthony on avoiding the obvious

Fri, 11 Feb 2022 16:11:06 GMT

In the latest episode of Marketing Week’s podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious.

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Inside B2B: Transforming the B2B buyer journey

Wed, 02 Feb 2022 12:19:04 GMT

The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast, sponsored by Omobono, Russell Parsons speaks to B2B marketing leaders examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.

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Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth

Tue, 11 Jan 2022 09:56:58 GMT

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to three marketers who are tackling the challenge of measuring marketing effectiveness: Which? head of marketing Simon Crane; and Jo Lyall and Andy Goodwin, UK CEO and head of search respectively at the consumer protection brand's digital agency, Brainlabs.They delve into the challenges that Which? and Brainlabs have faced in measuring marketing outcomes and driving sustainable business growth, in order to further the brand's consumer-championing agenda, including:- How organisations can benchmark performance in the midst of a highly unusual period- How the language used to frame measurement can help organisations align internally around objectives- Why linking marketing activity to business growth poses a perennial challenge for marketers.

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Marketing That Matters: The highlights of 2021

Tue, 14 Dec 2021 11:30:45 GMT

In this special episode of Marketing That Matters, sponsored by Google, Russell Parsons looks back at the key highlights from the case studies featured in the podcast in 2021: from TalkTalk’s rapid digitisation of its sales journey to Ancestry and IG Group capitalising on new-found consumer demand, to how Samsung and Uswitch are meeting customers where they are with the right message deployed at the right moment. Plus, some sage advice from Google’s senior industry managers on how to champion a digital transformation agenda within your organisation.

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This Much I Learned: Forest Holidays on crafting a 'naturally driven' team

Tue, 30 Nov 2021 17:59:49 GMT

In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year Forest Holidays discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.

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Inside B2B: The art of experience in B2B

Tue, 30 Nov 2021 12:23:21 GMT

Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.

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Marketing Week Meets the CX50: Ursula Dolton, CTO, British Heart Foundation

Tue, 23 Nov 2021 15:36:27 GMT

One of the 10 Technologists named in the 2021 CX50 list of the UK's top customer experience professionals, BHF's chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.

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This Much I Learned: The NFL’s commercial boss on the rise of athlete activism

Tue, 05 Oct 2021 15:44:41 GMT

In the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb discusses the continued popularity of American football in the UK and the rise of athlete activism on both sides of the Atlantic.

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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

Mon, 20 Sep 2021 15:01:51 GMT

As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.

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Marketing That Matters: How automation helps Uswitch succeed amid 'cut-throat' competition

Wed, 15 Sep 2021 11:11:12 GMT

In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with Ethan Radtke, head of marketing, and Louise Saul, online marketing analyst at Uswitch, to learn how the brand stays ahead of the competition in the “cut-throat” comparison space. Radtke and Saul dive into Uswitch’s paid search automation journey, explaining how the brand’s transition from an in-house tool to Google Smart Bidding brought about conversion increases of up to 70% in some verticals, as well as freeing up more time and resources for broader innovation. Hear how Uswitch’s focus on “facts over opinion” allowed the company to find the most fruitful way forward, as well as how Uswitch is evolving from a channel-focused to a customer-focused approach to marketing.

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This Much I Learned: Former Debenhams CMO Abi Comber on thriving in a crisis

Wed, 08 Sep 2021 15:16:49 GMT

In this podcast, Abi Comber discusses the challenge of becoming Debenhams CMO at the onset of the pandemic, the power of structured planning and why her current role as CMO at Covid-19 screening service Cignpost Diagnostics is a marketer’s “dream job”.

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Marketing That Matters: How MandM Direct is using data to improve customer retention

Thu, 02 Sep 2021 10:57:00 GMT

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to Tom Goode, customer and ecommerce director, and Phil Twigg, head of customer acquisition, at MandM Direct, “one of the biggest brands many have never heard of”.Russell learns about how MandM made the transition from being marketing-oriented to being focused on the customer, and how it is using first-party data to improve customer communications, personalise the online experience, and keep customers coming back and spending with the brand – as well as how it intends to maintain its competitive advantage in the discount fashion space.

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This Much I Learned: Spotify's Olga Puzanova on forging cultural connections

Tue, 10 Aug 2021 10:20:24 GMT

In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.

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Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences

Wed, 04 Aug 2021 13:24:16 GMT

The Covid-19 pandemic resulted in an explosion of interest in investing as consumers looked for stimulating activities to carry out in their free time and ways to have more of a say in their economic fortunes – against a backdrop of financial market volatility and unexpected developments in stocks and shares.In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to Heidrun Luyt, chief marketing officer at IG Group, and Michael Logue, global head of advertising, about how the investment platform has capitalised on this surge in interest, covering:- How search data allowed IG Group to understand and cater to consumers’ changing interests- How the brand helps newcomers to investment get to grips with a complex market- What IG Group believes the next few years hold for the investment space and how it plans to stay competitive.

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Marketing That Matters: How Ancestry is using automation and ‘long tail’ Search to grow a category

Tue, 20 Jul 2021 15:48:31 GMT

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons learns the story of Ancestry and how it is evolving its position in the competitive genealogy market, using search marketing to target new audiences and entice consumers to “bring their backstory to life”.Guilhem Duprat, international media director at Ancestry, and Joanna Gajewska, performance marketing lead, lay out how the brand has connected with a growing contingent of budding historians during the Covid-19 pandemic, how it uses techniques like automation and the ‘long tail’ to capitalise on search opportunity, and how they predict that the role of search in marketing will evolve over the long term.

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Inside B2B: How B2B brands can succeed in ecommerce

Thu, 15 Jul 2021 14:31:34 GMT

We begin season 2 of Inside B2B, sponsored by Omobono, by asking leading marketers from Ricoh and Marqeta how they have established ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues and the rest of the business.

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This Much I Learned: Giffgaff’s Ash Schofield on embracing fully flexible working

Thu, 08 Jul 2021 15:37:30 GMT

In the latest episode of Marketing Week’s podcast series, Giffgaff CEO Ash Schofield reflects on the “culture defining moment” of lockdown and the mobile network’s decision to offer employees full autonomy over their working lives.

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Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce

Mon, 05 Jul 2021 08:00:00 GMT

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with the CMO of Farfetch, Gareth Jones, as well as senior director of customer acquisition Adam Cartlidge, to learn how Farfetch has maintained its early-mover advantage in the competitive category of luxury ecommerce during the pandemic. Listen now to learn: - How Farfetch combines expertise in luxury fashion with cutting-edge technology- Why the business is focusing on both long-term brand-building and short-term performance- How search data has allowed Farfetch to keep ahead of rapidly-evolving consumer trends in luxury.

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Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19

Mon, 21 Jun 2021 10:32:32 GMT

In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they cover:- How Samsung replicates the benefits of bricks-and-mortar retail online- Samsung’s evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com- The secrets of an adaptive and successful brand-agency partnership

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Marketing That Matters: How TalkTalk rapidly digitised its customer journey to meet booming demand

Tue, 08 Jun 2021 15:48:27 GMT

In the second season of Marketing That Matters, sponsored by Google, Marketing Week editor-in-chief Russell Parsons speaks to the agents of remarkable brand transformations, delving into the highs and lows, the long-term lessons, and what comes next. In our first episode, TalkTalk’s commercial sales director Becki Smith relates how the brand moved quickly to digitise its customer journey amidst the coronavirus lockdown, and how it kept up with rapidly changing customer needs and a surge in demand for communications infrastructure, including:- How TalkTalk’s team worked in sprints to tackle problems and accelerate the design process- How the company translated a call-driven sales journey to digital touchpoints and addressed the challenge of communicating complex product offerings- What being ‘customer first’ looks like in the midst of a crisis, and where TalkTalk’s digital transformation is headed next

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This Much I Learned: Eve's Cheryl Calverley on her year as CEO

Thu, 03 Jun 2021 15:34:04 GMT

In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses her year as CEO, what skills marketers need if they want to reach the top role and why building a culture of forgiveness is essential.

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This Much I Learned: Just Eat’s Matt Bushby on going with your gut

Tue, 04 May 2021 16:30:55 GMT

In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.

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This Much I Learned - Ex-Leon marketing boss Kirsty Saddler on why values matter

Mon, 22 Mar 2021 16:34:17 GMT

In the latest episode of Marketing Week’s podcast series, former Leon marketing boss and sustainability and values director, Kirsty Saddler, discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and explains why the pandemic has been a "wake-up call" for business.

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This Much I Learned - Pret’s Becci Dive on ripping up the rulebook

Mon, 25 Jan 2021 15:09:13 GMT

In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.

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This Much I Learned - Patagonia's Alex Weller on the power of purpose

Mon, 30 Nov 2020 14:35:15 GMT

In the latest episode of Marketing Week’s podcast series, Patagonia European marketing director, Alex Weller, discusses how businesses can live up to their purpose, what a Joe Biden administration means for the global climate crisis and why the apparel brand has no intention of fuelling a ‘superficial desire’ for its products.

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Inside B2B: What sales needs from marketing

Mon, 16 Nov 2020 13:12:13 GMT

The latest podcast in our B2B series, sponsored by The Marketing Practice, looks in-depth at collaboration between sales and marketing, how it has been changed by the disruption of the pandemic, and what marketers need to do make it as successful as it can be.Join Marketing Week's panel of senior B2B marketers as they debate:- How to create better relationships between sales and marketing- What each can do for the other- How 2020 has changed the buying experience of customers- What sales now needs from marketing as a result- Why marketers now have a greater role in closing the deal

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This Much I Learned - Ross Farquhar on job hunting amid Covid

Mon, 02 Nov 2020 14:25:15 GMT

In the new episode of This Much I Learned we speak to former Wagamama CMO Ross Farquhar about being made redundant as the UK went into lockdown the first time, his job hunt and his new role at mochi ice cream maker Little Moons

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This Much I Learned - Ade Hassan on striving for authentic leadership

Wed, 14 Oct 2020 11:08:30 GMT

In the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan MBE, discusses how she is using marketing to shake up the fashion industry with an inclusive message embracing a range of ages, body types and skin tones.

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Marketing and Machines: Creativity

Fri, 17 Jul 2020 09:22:57 GMT

Episode 3: The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future. Hosted by Creative Review editor Eliza Williams, with guests Marcus du Sautoy, Oxford professor and author of The Creativity Code, and Facebook planning director Ian Edwards. Sponsored by Facebook.

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This Much I've Learned - Darain Faraz on the power of inclusion

Thu, 16 Jul 2020 14:18:58 GMT

In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn and co-founder of People Like Us, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.

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Marketing and Machines: Media planning

Thu, 16 Jul 2020 09:42:15 GMT

Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connection planner Pete Buckley. Sponsored by Facebook.

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This Much I Learned - Emma Harris on how to access career confidence

Thu, 09 Jul 2020 09:06:09 GMT

In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confidence, focus on positive thinking and creating outcomes for the year ahead.Emma Harris is a marketer, agency head, coach and an advocate for the power people have to make positive changes in their career.

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This Much I Learned - Mieke Evans and Michael Stephens on mental health amid Covid-19

Mon, 29 Jun 2020 10:08:46 GMT

In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.

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This Much I Learned - Direct Line's Mark Evans talks redundancy

Wed, 24 Jun 2020 15:18:42 GMT

In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times.

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Inside B2B: What comes after Covid?

Sun, 21 Jun 2020 23:01:02 GMT

Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice.

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This Much I Learned - Alex Dimiziani

Tue, 16 Jun 2020 09:54:54 GMT

Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses how to make bold career choices, closing the 'risk confidence gap' and why now is the right time to go in a new direction.

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Marketing and Machines: Strategy and tactics

Mon, 15 Jun 2020 14:22:21 GMT

Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by Facebook.

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This Much I Learned - Sarah Ellis

Mon, 08 Jun 2020 11:37:32 GMT

Sarah Ellis left a 15-year career in marketing at the start of this year to run her career consultancy Amazing If full time. Here, she speaks about that decision and offers some advice for others that may be facing difficult career moments due to coronavirus.

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Marketing Week Explores: How marketers are reacting to Covid-19

Mon, 11 May 2020 16:06:37 GMT

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, features writer Matt Barker discuss how marketers are responding to coronavirus both within and outside their business.

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Marketing Week Explores: How MoneySuperMarket pivoted to reflect the 'economic mood' of Covid-19

Fri, 24 Apr 2020 09:00:44 GMT

In this latest edition of the Marketing Week Explores podcast, acting features editor Charlotte Rogers catches up with MoneySuperMarket marketing director Lloyd Page and Annie Gallimore, managing director of Engine Creative, to discuss how they joined forces to develop new creative at the onset of the Covid-19 lockdown.Realising that MoneySuperMarket's 'Get Money Calm' positioning is needed more than ever during the pandemic, which for many is turning into a financial crisis, Page worked with the team at Engine to evolve the creative with a message - and tone - befitting the current situation.Gallimore and Page also discuss how their teams collaborated at speed and worked remotely to turn around the campaign in a matter of weeks, and explain what they have learnt from the process that they will take forward once the crisis is over.

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Inside B2B: How B2B brands are responding to 'forced digital transformation'

Tue, 14 Apr 2020 10:31:16 GMT

The first episode of our new podcast series, 'Inside B2B' sponsored by The Marketing Practice, investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. In this episode, the panel - featuring ServiceNow's vice-president of marketing for EMEA Rhiannon Prothero, OpenJaw Technologies CMO Colin Lewis and The Marketing Practice CMO and CDO David van Schaick - debate:•How B2B brands have had to adapt immediately to 'forced digital transformation'•Why getting paid is as important to B2B marketers as creating demand•How B2B brands can treat their customers as a community, and offer added value to help them through tough times•Why not all B2B brands are reverting to 'survival mode'•Whether new perspectives created by the crisis will lead to fundamental changes in the view of B2B success and a brand's 'footprint of good'.

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Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’

Fri, 20 Mar 2020 12:53:49 GMT

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss how B2B marketers are winning the battle for hearts and minds. They are joined by vice-president of marketing at B2B fintech brand Tide, George Schmidt, who shares his thoughts on the importance of emotion in business marketing and why the boundaries between B2B and B2C are blurring. Plus, Matt Barker gets the inside story on the launch of M&S’s iconic ‘This is not just food’ campaign from 2006 with former director of marketing communications, Jude Bridge.

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Marketing Week Meets... Linda Boff

Thu, 12 Mar 2020 10:02:37 GMT

Linda Boff is one of the best known marketers in the world. As GE’s chief marketing and communications officer, she oversees marketing, corporate communications, brand, content, digital, and sponsorships at one of the biggest and best known companies in the world. Following stints in senior positions at Porter Novelli, the American Museum of Natural History, Citigroup and NBC she joined GE in 2004 as leader of employer marketing before taking up her current role in 2015. In this wide-ranging interview she discusses : •How she balances her numerous responsibilities •What B2C marketers can learn from B2B •Why her B2B marketing job is “sexy as hell” •The importance of digital and avoiding “shiny new things”•The importance of curiosity in career decisions

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Marketing Week Explores: Why marketing needs to seize the moment to reclaim its confidence

Wed, 12 Feb 2020 16:33:28 GMT

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss why now is the time to change the conversation around confidence in marketing.They are joined by CEO and founder of online mortgage broker Habito, Daniel Hegarty, and the startup's CMO Abba Newbery. Reflecting on recent research from Deloitte analysing the relationship between CMOs and the rest of the C-suite, Hegarty and Newbery discuss how they do things differently at Habito and why marketers need to kickstart their confidence.

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Marketing Week Meets... Aline Santos Farh

Wed, 05 Feb 2020 11:05:31 GMT

Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses:•What an early entrepreneurial endeavour taught her about work-life balance •How to cope with the increasing demand for specialist knowledge•Why face-to-face contact is key to customer insight •Why diversity is the “mother of creativity”

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Marketing Week Explores: 2020 Career and Salary Survey special

Thu, 16 Jan 2020 15:32:00 GMT

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance.They are joined by global director of corporate reputation and brand governance at Aviva, Raj Kumar, and former Guardian News and Media marketing director, Sonia Sudhakar, who talk openly about inclusion, the responsibility of being a role model and what can be done to welcome more young people from diverse backgrounds into marketing.

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Marketing Week Meets... McDonald's UK CMO Gareth Helm

Tue, 14 Jan 2020 12:42:58 GMT

Gareth Helm is one of the UK’s most experienced and respected marketers. After ditching a career as a chemist, he started his marketing journey at Unilever before going on to hold senior positions at some of the UK’s best known brands including Innocent and Moneysupermarket. He now has one of the biggest jobs in UK marketing – CMO of McDonald’s. In this wide-ranging interview Helm discusses: •His passion for marketing, and understanding customers •Why making money from the present and not the future is a road to nowhere•The importance of continuous learning •The virtues of horizontal career moves •Why getting stakeholder engagement is key to influence and impact

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Marketing Week Meets: Galdem's Liv Little

Thu, 19 Dec 2019 09:43:04 GMT

Liv Little is the founder and CEO of galdem a magazine for women and nonbinary people of colour. While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including The Guardian, Asos and the Victoria and Albert Museum. In this wide-ranging interview, Little discusses:- How she copes with imposter syndrome- The importance of intergenerational friendships- What white people and brands need to do more of, and much more.

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Marketing Week Explores: The best campaigns of the year and 2020 trends

Wed, 11 Dec 2019 09:24:55 GMT

In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard join host Molly Fleming to discuss their favourite campaigns of the year and what made them such a success.Plus, the team take a look at what they will be expecting from 2020 including more grass-roots sport's advertising and how next year will be the year we see real change for social media.Join Sarah, Charlotte, Matt and Molly for this and more on the latest edition of Marketing Week Explores.

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Marketing Week Explores Pornhub Advertising And NPS

Mon, 25 Nov 2019 11:06:17 GMT

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage for Unilever after its brand Dollar Shave Club was found to be advertising on pornography site Pornhub. Admitting the direct-to-consumer brand, which Unilever bought in 2016 for $1bn, had previously enjoyed "operational independence", Unilever has now vowed to stop its brands running adverts on porn sites.Plus, is NPS a true measure of customer sentiment? Charlotte Rogers discusses the pros and cons of using Net Promoter Score as a gauge of customer satisfaction and asks its founder Fred Reichheld why using NPS as a bonus metric is "asking for trouble".

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Marketing That Matters: How 'This Girl Can' broke the mould for behaviour change campaigns

Wed, 06 Nov 2019 09:34:50 GMT

Sport England's 'This Girl Can' campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh - was an instant success, both in getting women more active and reducing the fear of judgement that had stopped many exercising.According to the IPA, the estimated return on marketing investment was £35 for every £1 spent, based on incremental sports and health benefits generated.However, its conception and development were challenging, with the objectives of long-term behaviour and attitude change requiring sign-off of a much larger budget for Sport England, at a time when the Government had put the breaks on public marcoms spending.To tell the story, Marketing Week editor Russell Parsons talks to Tanya Joseph, Sport England’s former director of business partnerships and one of the key architects of the campaign.

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Marketing Week Meets: Mark Read

Wed, 06 Nov 2019 09:20:21 GMT

Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients in the face of profit pressure, more demanding clients and increased competition. In this wide-ranging interview, Read discusses: •The challenge of taking over from the UK’s most famous ad man •Rebuilding WPP’s brand architecture •The need to remove digital siloes •Taking on the consultants •How and why marketers need to change •The pressure from in housing

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Marketing That Matters: How Britvic rescued Robinsons from decline

Wed, 23 Oct 2019 14:38:23 GMT

We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing Week Masters awards 2019.Robinsons was struggling in a declining flavoured concentrate category. Its bold objective was to bring back lapsed shoppers and drive growth into the category once more, through of mix of cutting underperforming lines, introducing two new premium sub-brands and repositioning around a new purpose: 'Experts in simple goodness'.The activity was a success, driving trading up, and leading to higher value and margin for Britvic. To tell the story, Marketing Week editor Russell Parsons is joined by Britvic CMO Matt Barwell and Saatchi & Saatchi’s UK CEO Magnus Djaba in a live recording at the Festival of Marketing.

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Marketing Week Explores: Working abroad

Fri, 18 Oct 2019 10:22:06 GMT

In this edition of Marketing Week Explores, which is hosted by reporter Molly Fleming, senior writer Charlotte Rogers explores the benefits and pitfalls of working abroad. Including a deep-dive into the drastically different market of Japan. Senior reporter Ellen Hammett then joins the discussion, as the team explores the legacy of Tesco CEO Dave Lewis and what the future holds for the supermarket without its celebrated leader.

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Marketing That Matters - The inside story of the Army's award-winning recruitment campaign

Wed, 09 Oct 2019 11:50:49 GMT

We continue our new podcast series by looking into the British Army's controversial recruitment campaign, 'This is Belonging'. Launched in 2017, the campaign, which showed the camaraderie of army life, had a simple objective – widen the recruitment pool by moving the message away from guns and tanks to images of more human experiences.Even if it drew scepticism from the media for its emotional tone, it was an instant success, propelling applications to record levels and winning a number of awards, notably gold at the IPA effectiveness awards in 2018. It was followed in 2018 and 2019 with campaigns aimed at attracting recruits from all walks of life – people of all faiths, 'snowflakes' and 'selfie addicts', to quote the latest advertising copy.To tell the story, Marketing Week editor Russell Parsons is joined by Nick Terry, chief marketing officer at Recruiting Group, part of Capita and the firm responsible for British Army recruitment; Rhonwen Lally, senior planner at Karmarama; and Rob Fullerton Batten, associate director in planning at Mediacom.

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Marketing Week Meets: Philip Kotler

Mon, 30 Sep 2019 14:39:31 GMT

Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing.The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline. He also helped popularise the 4Ps of marketing, while his definition of the core purpose of marketing is used as much in 2019 as ever.In this wide-ranging interview, Kotler discusses:- Brand purpose and the key to differentiation - The biggest influence on his career- Why he didn’t become a CMO- The problem with capitalism- The limitations of mass marketing

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Marketing That Matters: The real story behind Direct Line's transformative 'Fixer' campaign

Tue, 24 Sep 2019 11:25:30 GMT

In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line's 'Fixer' campaign.The long-running activity, which features actor Harvey Keitel playing his Winston Wolfe character from Pulp Fiction, cemented the brand's positioning as the fixer of the customer's problems. It has enabled Direct Line to secure profitable growth by going direct to consumers in a market dominated by price comparison sites.Listen as Direct Line Group's managing director of marketing and digital, Mark Evans, and Saatchi & Saatchi London's chief strategy officer, Richard Huntington, tell the story behind the idea, the challenges they overcame, the decision-making process and the campaign's impact on the market.

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Marketing Week Explores: How to improve marketing's reputation and the future of publishing

Fri, 20 Sep 2019 13:35:28 GMT

In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations.We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world.

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Marketing Week Explores: The customer insight gap and gender stereotypes

Thu, 05 Sep 2019 13:55:12 GMT

The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far.

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Marketing Week Meets: Cindy Gallop

Wed, 28 Aug 2019 19:19:13 GMT

Cindy Gallop is a consultant, entrepreneur and activist. She is also one of the highest profile figures in the advertising industry.After bowing out of advertising in 2005 following a stint as president and chair of BBH in the US, she set up a brand consultancy and several businesses including MakeLoveNotPorn, the “world’s first user-generated social sex video-sharing platform”.She is a passionate advocate for diversity in the ad industry and stamping out the sexual abuse and harassment she believes is common.In this podcast, Gallop discusses the business case for diversity, the virtues of being self-employed and why pornography is currently substitute for sex education.Highlights include:· Why you should work out your values before your career choice· Why the ad industry’s glory days could still be ahead· The folly of ageism· Why 45 is the age to leave corporate life

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Marketing Week Explores: Why patience and purpose are key lessons for young marketers

Wed, 07 Aug 2019 15:51:28 GMT

The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set up to get young people from diverse backgrounds to consider a career in marketing.In it, senior writer Charlotte Rogers asks a panel of guests to reflect on their experiences and perceptions about working in marketing.

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Marketing Week Explores: How brands are democratising innovation

Wed, 24 Jul 2019 12:13:37 GMT

In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table.

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Marketing Week Meets: Scott Galloway

Wed, 17 Jul 2019 12:38:21 GMT

Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing.The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all.In this podcast, Galloway discusses his career choices, the route to fulfilment and the state of marketing. Highlights include:· The virtues of starting a business during a recession· Why you should not “follow your passion”· Why “woke washing” in marketing is disingenuous · The threat of algorithms to marketing and society

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Marketing Week Meets: Julia Goldin

Thu, 27 Jun 2019 13:34:21 GMT

Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the developmental benefits of Lego. A keen pianist and scuba-diver, Goldin moved from Russia to the US in the late eighties to study communications at the University of Illinois before going on to do an MBA in international marketing and finance. Her marketing career began at Quaker Oats shortly after that, which was followed by 13 years at Coca-Cola and then Revlon, before she joined Lego in 2014. Five years later and Julia and her team are working on projects with NASA and sea life rescue in France. In this wide-ranging interview, Goldin discusses everything from how her early life influenced her move into marketing and the most pivotal moments of her career to what she hopes her legacy will be. Topics include: •Her biggest marketing influence (clue: it’s not a marketer)•“Growing up behind an iron curtain” - her experience moving from the Soviet Union to America•Making a mark and the defining theme in her career•Why her biggest career success hasn’t happened yet

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Marketing Week Explores: Measuring the effectiveness of creativity

Tue, 11 Jun 2019 15:20:28 GMT

In the latest Marketing Week Explores Podcast news editor Sarah Vizard sits down with senior writer Charlotte Rogers to discuss how increased attention has been put on determining the impact of media, meaning creativity has appeared to be in decline, but new methods and a renewed focus could reignite the spark.

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Marketing Week Meets: Jan Gooding

Thu, 06 Jun 2019 08:34:13 GMT

Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year career in advertising. She moved client side in 2004, first with BT before moving to British Gas and then Aviva. After leaving last year, she now enjoys an archetypal portfolio career. She continues to champion gender equality in business and is a supporter of more inclusive working environments. In a wide-ranging interview she discusses: Why her skills as a marketer helped her become an "accidental activist". Her "career limiting" inability to stand by and keep quiet on issues.The "shameful" sexism and racism she saw in 80s ad land. Why markers have a responsibility to help drive societal change. Her biggest bugbear - "obsession" with digital tools of questionable effectiveness.

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Marketing Week Meets: Rory Sutherland

Wed, 01 May 2019 09:32:06 GMT

Rory Sutherland is vice chairman of Ogilvy, where he has spent almost the entirety of his 30 odd years in advertising. He is also a Radio 4 regular and Ted TALK star.The 'Don Draper of the UK’ as some describe him is also one of the world’s most acclaimed behavioural economists, on which he consults for some of the world’s biggest brands. He is also now an author with his book "The surprising power of ideas that don’t make sense’ soon to be released. In this episode of the podcast Sutherland discusses what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing, and the battle between effectiveness and efficiency.

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Marketing Week Explores: The news rules of segmentation

Wed, 24 Apr 2019 13:04:11 GMT

Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market.

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Marketing Week Meets: Keith Weed

Mon, 25 Mar 2019 16:10:11 GMT

Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the industry and is currently president of the Advertising Association, where he is leading efforts to increase trust in advertising. He has also rallied to improve the veracity of digital ad metrics and end gender stereotypes in advertising, among other things.In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019. Topics include: •The relationship marketers must have with their CFOs•The folly of the digital moniker•The risk data poses to creativity

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Marketing Week Explores: How outsiders and interims are challenging the status quo

Thu, 14 Mar 2019 13:00:11 GMT

From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking an alternative path.

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Marketing Week Meets: Nicola Mendelsohn

Mon, 25 Feb 2019 16:09:56 GMT

Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and significant marketing channels. Starting her career in advertising BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004. In 2008 she left to join then independent agency Karmarama as partner and executive chairman, a position she held for five years before leaving to join Facebook. In a wide-ranging interview Mendelsohn discusses:· How she coped when diagnosed with cancer· How BBH’s approach to creativity has helped shape her career· Why more needs to be done to help women reach leadership positions· Brand safety, political advertising, data use and Facebook’s role and responsibility · What Facebook needs to do to restore trust in its brand

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Marketing Week Meets: Fernando Machado

Mon, 14 Jan 2019 09:24:33 GMT

Fernando Machado is a marketer on the up. Since joining Burger King in 2014 after 18 years at Unilever he has been celebrated for the brand’s quirky creativity and its willingness to take a stand on societal issues, achieved on limited budget. He was recently named 'Grand Brand Genius of the Year' by Ad Week in the US, an award that followed Burger King being crowned Creative Marketer of the Year at Cannes in 2017.In this wide-ranging interview, Machado discusses:· Why the “great idea” is everything in marketing· The importance of having a challenger mindset· Why data-led companies don’t need marketers· His quest to convince people that fast-food is “not evil” · Why Burger King’s brand DNA justifies its purpose driven campaigns

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Marketing Week Explores: The Career and Salary Survey 2019

Fri, 11 Jan 2019 11:42:05 GMT

How does company size impact on career development? Do you need a marketing degree to break into the industry? Are businesses catching up to the demand for flexible working and which sectors offer marketers the highest wage packets?The 2019 Marketing Week Career and Salary Survey gets under the skin of these issues as the UK's biggest analysis of the state of marketing as a career destination.In the latest edition of the Marketing Week Explores podcast, editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers wrap up the key takeaways from the survey and explore what it reveals about the marketing industry in 2019.........The 2019 Marketing Week Career and Salary Survey analysed the responses of 4,415 marketers from 24 different industries including agencies and consultancies, the automotive sector, entertainment, FMCG, financial, telecoms, sport and travel. The seniority of the respondents ranged from graduates and marketing assistants to senior managers, board directors and partners. This is a nationwide sample of UK marketers, including digital specialists. In all cases relating to pay marketers were asked to give their basic wage, excluding bonuses and benefits.

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Marketing Week Explores: 2018 in review and looking ahead

Wed, 19 Dec 2018 16:31:41 GMT

In the latest Marketing Week podcast, editor Russell Parsons and reporters Ellen Hammett and Molly Fleming share their marketing moments of 2018, predictions for the year ahead and what they would like to consign to Marketing Week's Room 101 in 2019.

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Marketing Week Meets: Sara Bennison

Thu, 13 Dec 2018 13:03:45 GMT

Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today. She is an active advocate for change with various industry bodies and was named Visionary Marketer of the Year at Marketing Week's Masters of Marketing awards. In a wide-ranging interview, Bennison discusses:· Why brands need to give their agencies the time and space to have “the crazy idea”· Why the financial crash was good for branding in the financial services industry· Why the true test of a marketer is when things aren’t going to plan · The virtues of testing yourself in an alien environment· Overcoming marketing’s “obsession with numbers” and focusing on the long term· Why it’s important to work for a company aligned with your values

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Marketing Week Explores: Building a brand from scratch

Tue, 20 Nov 2018 17:08:21 GMT

In a world overwhelmed with ideas, propositions and things, what role should marketing play when it comes to building a brand from scratch? When launching a new venture, budgets can be tight and the founders’ focus is usually on developing a product a building a customer base as quickly as possible, any way they can. Here, MW reporter Ellen Hammett and features editor Lucy Tesseras discuss building a brand from scratch.

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Marketing Week Meets: Seth Godin

Tue, 13 Nov 2018 12:16:40 GMT

Seth Godin has the eyes and ears of marketers throughout the world. He is the writer of the world’s most read marketing blog, and has written several best-selling books on marketing, business and personal development. He is also an entrepreneur and a marketer of significant note, taking his place in the Marketing Hall of Fame, an induction no doubt helped by a stint as Yahoo VP of direct marketing in the 90s. In a wide-ranging interview Godin discusses:Why his advice for young marketers is “Do marketing”.The limitations of 'big data' and why it will only ever lead to incremental gains.What marketers can learn from The Grateful Dead about targeting and segmentation.The battle between good and evil that will define the future of marketing.How marketing helped end the cold war.Why more focus should be on the customer’s purpose and not the company’s.

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Marketing Week Meets: Mark Ritson

Mon, 22 Oct 2018 08:35:07 GMT

Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles:- Why CMOs need to talk about “making money first” and brand and customer satisfaction second if they want the respect of CFOs- Why long-term brand building should be the job of agencies- The coming Apocalypse in marketing caused by a lack of formal training among marketers- His “despair” over the lack of appetite of British marketing professors for practical experience- Having no major professional regrets and why he applies the 40/40/20 rule to making money

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Marketing Week Meets: Rita Clifton

Mon, 01 Oct 2018 08:59:17 GMT

Rita Clifton has been described as the “doyenne of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as vice chair of Saatchi & Saatchi during advertising’s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets on a company’s balance sheet. She is also the author of several books on branding and is a serial non-executive director with current NED positions at Nationwide and Asos. She was awarded a CBE for services to advertising in 2014. In a wide-ranging interview, Clifton discusses• The revolution in marketing in the early 80s • How agencies grew with the changes • The challenge of getting brands recognised as core assets • Why brand needs to be the organising principle in companies • The skills required to become a non-executive director

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Marketing Week Explores: The School of Marketing

Fri, 14 Sep 2018 12:02:10 GMT

In the latest episode of the Marketing Week Explores podcast we explore the launch of The School of Marketing, a new learning platform and series of educational initiatives aimed at solving the looming talent crisis in the marketing industry by raising awareness of the profession as a career option for young people.To explore the initiative further Charlotte Rogers chats to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans, Direct Line marketing director and chairman of the School of Marketing and Marketing Week editor Russell Parsons.

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Marketing Week Meets: Syl Saller

Thu, 06 Sep 2018 14:53:27 GMT

Syl Saller is one of the UK’s highest-profile and most respected marketers. Beginning her career at Gillette in 1984 she had a number of senior leadership and marketing roles before joining Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board. Related, she is the president of The Marketing Society, where she is pushing an agenda aimed at making marketers better leaders in their businesses. In a wide-ranging interview Saller discusses: · Why you can learn as much from failure as you can from success· The evolution of the Diageo brand· Empowering the next generation of female leaders · Why marketers need to “follow the margin”· Finding the balance between being demanding and supportive· Why taking things personally is a good thing but “wallowing” isn’t

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Marketing Week Meets: Gav Thompson

Thu, 16 Aug 2018 12:18:29 GMT

There are not many marketers who can boast about having founded a major brand. But that’s what Gav Thompson did when he launched Giffgaff in 2009, which is just one significant stop-off in a career spanning almost 25 years. Not one to settle on a particular path, his professional journey to date has been anything but linear. Indeed, it is the very epitome of a zig-zag career, taking in some of the biggest names in agency world, telcos, startups and a stint as CMO of Paddy Power at the height of criticisms over its controversial - some might say distasteful - ad campaigns. In a wide-ranging interview Thompson discusses:Why hanging out in bars and shops is the route to true customer centricity.How far is too far when it comes to controversial ads.The cultural, branding and insight challenges of launching a startup. Why 'creativity versus data' is a false dichotomy.The route to brand success - a marriage of efficiency and effectiveness.

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Marketing Week Explores: The best training ground for marketers

Thu, 16 Aug 2018 11:45:08 GMT

FMCG has always been heralded as the ultimate place to learn marketing, but with the rise of faster-paced, perhaps more innovative sectors where young marketers can learn a wider array of skills and more hands-on learning experience, is FMCG still the only option?

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Marketing Week Meets: Amanda Mackenzie

Fri, 27 Jul 2018 10:01:57 GMT

Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history. She left marketing in 2015 to work with film-maker Richard Curtis on Project Everyone before becoming CEO of Prince Charles’s charity Business in the Community in 2016. She was awarded an OBE for services to marketing in 2015. In a wide-ranging interview, Mackenzie discusses:Why marketers should pursue P&L responsibilityWhy the complexity of unloved sectors should be appealing to marketers The ongoing battle for gender equality in boardrooms Why the “incredible” Richard Curtis is as good a strategist as he is comedy writer Why most brands talking brand purpose are just paying “lip service”

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Marketing Week Explores: The future of loyalty

Wed, 11 Jul 2018 12:43:02 GMT

As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships?

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Marketing Week Meets: Tom Goodwin

Mon, 18 Jun 2018 15:44:15 GMT

Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith and author of "Digital Darwinism" about a wide range of topics from the importance of people and creativity in digital transformation to the role of brands on social media.

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Marketing Week Explores: How brands are tackling mental health

Tue, 15 May 2018 12:25:33 GMT

In the latest Marketing Week Explores Podcast reporter Molly Fleming speaks to Mark Sandford, chief revenue officer at the Book of Man, about the impact toxic masculinity has on male mental health, while senior writer Charlotte Rogers interviews Iain Sawbridge, CMO of Beano Studios, about using content to address children's issues around mental health, confidence and emotional literacy.

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Marketing Week Meets: David Wheldon

Mon, 30 Apr 2018 15:15:01 GMT

Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS where in addition to overseeing brand strategy for some of the UK’s biggest financial services brands, he is also on its executive committee.In a candid interview, Wheldon discusses:The challenge of rebuilding RBS' brand repuationWhy marketers shoudn't get distracted by digitalTackling a "discombulating" corporate crisis at BarclaysWhy marketers would benefit from working at agenciesHis career highs and lows The biggest challenges marketers will face in the future

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Marketing Week Explores: Emerging tech

Thu, 19 Apr 2018 12:38:48 GMT

In the latest Marketing Week Explores Podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G.

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Marketing Week Meets: Professor Byron Sharp

Fri, 06 Apr 2018 09:07:58 GMT

Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more.Through his work he has gathered the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. However, some have also taken issue to his black and white approach.Sponsored by Salesforce.

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Marketing's looming recruitment crisis

Tue, 13 Mar 2018 16:00:35 GMT

Is marketing considered a career destination? We surveyed more than 8,000 students about whether they would consider marketing to be a career destination. And the results have proven to be a wake up call for the industry.

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Salary Survey 2018 - Round up

Fri, 12 Jan 2018 11:02:29 GMT

Marketing Week discusses key insights from our annual Career and Salary Survey, including why marketers in the gaming and gambling sector are so happy and what can be done to address the gender pay gap.

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Mark Ritson on the biggest stories of 2017

Thu, 21 Dec 2017 11:22:59 GMT

Mark Ritson on the biggest stories of 2017 by Marketing Week

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The marketing moments and mishaps of 2017

Mon, 18 Dec 2017 09:07:04 GMT

The Marketing Week team discuss the campaigns, high and low lights of the year and look forward to 2018.

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Careers doctor episode 4: Workplace diversity

Thu, 23 Nov 2017 16:11:45 GMT

Careers doctor episode 4: Workplace diversity by Marketing Week

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Careers doctor episode 3: Wellbeing

Tue, 18 Jul 2017 16:36:50 GMT

Microsoft’s Helen Tupper and Direct Line's Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast.

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Careers doctor episode 2: Leadership and mentoring

Tue, 21 Mar 2017 12:06:17 GMT

Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast.

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Marketing Week's careers doctor: Episode 1

Mon, 16 Jan 2017 11:24:56 GMT

In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft's Helen Tupper and Sainsbury's Sarah Ellis, to gain practical advice on personal and professional development in the industry. The duo, who also run Amazing If, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own careers.

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