Marketing Trends Now by Katie Brinkley

Why Aren’t Most Business Owners Actually Using AI Video Well?

Thu, 02 Apr 2026 15:26:01 GMT

If you’ve been following AI video this past year, there’s a good chance you heard “Sora” and thought, this changes everything. And honestly, it did. But now OpenAI is reportedly moving away from Sora as a standalone app — and that matters for business owners more than most people realize.

Because this isn’t really about one app going away. It’s about what AI companies are prioritizing now, what tools are actually worth your time, and how to stop chasing shiny objects in your marketing.

In this episode of Marketing Trends Now, Katie Brinkley breaks down what Sora’s shift really means, why AI video is moving from flashy to functional, and how entrepreneurs can use AI in a way that actually supports leads, sales, and consistency.

In this episode, Katie covers:

Why OpenAI shifting Sora into ChatGPT and other products is a signal, not a setback
What this says about the future of AI ecosystems vs. standalone tools
Why most business owners never consistently used AI video tools in the first place
The difference between what AI can do and what is actually useful in your marketing
Why AI video is becoming more about enhancement than creation-from-scratch
Real-world examples of AI-assisted content: clipping podcasts, adding captions, cleaning audio, and repurposing
The biggest mistake entrepreneurs make with AI tools
Why strategy matters more than software
How the “awareness to action” framework keeps your content focused when the tools keep changing

Timestamps

[00:00:00] – Is AI Video Changing Marketing Forever?

[00:00:35] – What Happened to Sora (And Why It Matters)

[00:01:00] – The Real Problem With AI Tools Right Now

[00:01:40] – Why AI Is Moving Into One Ecosystem

[00:02:15] – Stop Chasing Tools—Start Building Workflows

[00:02:50] – The Shift From Flashy AI to Functional AI

[00:03:30] – Why Most Businesses Don’t Use AI Video

[00:04:00] – Practical Ways to Use AI Video Today

[00:04:45] – How to Turn One Video Into Multiple Assets

[00:05:15] – The Biggest Mistake Entrepreneurs Make With AI

[00:05:45] – Why Strategy Matters More Than Tools

[00:06:10] – The 4-Post Content Strategy Explained

[00:06:40] – Build a Content System That Actually Converts

[00:07:10] – The Simple AI Repurposing Strategy to Start Now

[00:07:40] – Final Takeaway: Strategy Beats Tools Every Time

The future of marketing is not more tools. It is better systems. The businesses that win will not be the ones testing every shiny new AI product. They will be the ones using AI inside a clear, repeatable content strategy.

This week, instead of creating something new from scratch, pick one strong piece of content you already have and turn it into three more pieces. That is where AI becomes useful. And if you want help building a content system that actually drives leads and sales, that’s exactly what we do at Next Step Social.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

What’s Actually Causing Engagement to Drop on Instagram and LinkedIn?

Thu, 26 Mar 2026 14:00:00 GMT

If your Instagram comments have slowed down, your LinkedIn posts feel quieter, or Threads suddenly seems a lot less lively, you’re not imagining it. Engagement is shifting across platforms — but the real story is bigger than “the algorithm hates me.”

In this episode, Katie Brinkley breaks down the recent engagement trends across major platforms and explains what’s actually happening behind the scenes. Because while engagement is down on some of the biggest platforms, that doesn’t mean your content is broken. It means the environment has changed.

Katie walks through why social media feels more crowded, more competitive, and more algorithm-driven than ever before — and what entrepreneurs and business owners should do differently if they want their content to keep working.

In this episode, Katie covers:

Why engagement is declining on Instagram, LinkedIn, and Threads
Why engagement is ticking up on platforms like TikTok, Pinterest, Facebook, and X
How social media became far more competitive than it was even a few years ago
Why recommendation algorithms changed the rules of the game
Why LinkedIn can still be powerful even when engagement rates dip
What Threads’ cooling engagement really tells us about platform maturity
The difference between vanity metrics and real marketing results
Why posting more is not the answer if your strategy is weak
How the Awareness to Action strategy helps create purpose-driven content

Timestamps

[00:00:00] – Why Your Engagement Is Dropping

[00:00:45] – The Data: What’s Actually Changing in 2025

[00:01:20] – Engagement Isn’t Dead (Here’s the Truth)

[00:01:50] – Social Media Is More Competitive Than Ever

[00:02:30] – Why Your Content Isn’t Getting Seen

[00:03:10] – Algorithm Shift: You’re Competing With Everyone

[00:04:00] – LinkedIn Engagement: What Really Matters Now

[00:05:00] – Threads & Platform Hype Cycles Explained

[00:05:50] – Why Engagement Metrics Can Be Misleading

[00:06:40] – Vanity Metrics vs Real Business Results

[00:07:05] – The Biggest Mistake Businesses Make

[00:07:30] – What Actually Drives Engagement Today

[00:08:00] – The 4 Post Strategy (Awareness → Action)

[00:08:40] – Why Connection Beats Likes Every Time

[00:09:10] – What to Do When Engagement Drops

[00:09:40] – The One Question That Changes Everything

Engagement is not the goal. Trust, connection, and business outcomes are the goal. The businesses that succeed are not the ones chasing every algorithm shift. They are the ones building content systems that still create leads and opportunities, even when engagement fluctuates.

If your engagement dropped tomorrow, would your content strategy still bring in leads? That’s the question that matters. And if you want help building a content strategy that creates visibility, trust, and business growth no matter what the algorithm does, that’s exactly what we do at Next Step Social.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

Why AI Isn’t Increasing Productivity for Most Entrepreneurs

Thu, 19 Mar 2026 14:38:56 GMT

AI promised to save us time. Faster captions. Faster blogs. Faster videos. Faster everything. But if you’ve actually tried using AI in your business, you already know the truth: it doesn’t always feel faster.

In this episode of Marketing Trends Now, Katie Brinkley breaks down the gap between the promise of AI and the reality many business owners are experiencing. Because while AI adoption is exploding, meaningful productivity gains are lagging behind. And the reason is simple: AI is not a strategy. It’s a tool.

Katie unpacks where AI is actually useful, why so many entrepreneurs feel like it’s creating more work instead of less, and how to use it in a way that truly supports your marketing instead of cluttering it.

In this episode, Katie covers:

Why AI feels more complicated than promised for many business owners
The difference between using AI as a shortcut vs. using it strategically
Where AI works well: research, brainstorming, and content repurposing
Why AI struggles with voice, nuance, and relationship-building
The real reason so many AI-generated captions still need heavy editing
Why strategy must come before any tool
How to use AI as a multiplier, not a replacement

Timestamp:

[00:00:00] – Is AI Actually Saving You Time?

[00:00:45] – The Gap Between AI Hype vs Reality

[00:01:30] – Why AI Without Strategy Creates More Work

[00:02:10] – The Hidden Problem With AI Tools Today

[00:03:00] – Why AI Content Still Needs Heavy Editing

[00:03:40] – What AI Is Actually Good At (Use This Instead)

[00:04:20] – Best Use Cases: Research & Content Repurposing

[00:05:00] – The Biggest Mistake: Using AI Without a Plan

[00:05:50] – Strategy First: Why Experts Win With AI

[00:06:30] – AI as a Multiplier (Not a Replacement)

[00:07:10] – The Real Goal: Better Strategy, Not More Content

The businesses getting the most value from AI are not the ones using it to replace their thinking. They are the ones using it to speed up execution after they already know where they’re going.

If you’ve been experimenting with AI but still feel like your content is taking too long — or sounding too generic — it may not be a tool problem. It may be a strategy problem. And that’s exactly what we help with at Next Step Social. From social media strategy to podcast production to full marketing intensives, we help you build the roadmap first so tools like AI can actually make your life easier.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

The #1 Podcast Mistake Entrepreneurs Make

Thu, 12 Mar 2026 14:13:49 GMT

Have you ever opened your podcast dashboard, looked at your downloads, and immediately decided whether your show was a success—or a failure? You’re not alone. Most podcasters are judging their show using numbers they don’t actually understand, and it’s quietly wrecking their confidence and their strategy.

In this episode, I break down what your podcast stats are really telling you, what they’re not telling you, and how to evaluate whether your show is working as a business asset—not just a piece of content.

In this episode, you’ll learn:

Why a “download” does not equal a listener—and what it actually measures
How different platforms (your host, Spotify, Apple Podcasts) each tell you a different part of the story
Why no single dashboard gives you the full picture of your audience behavior
The three metrics that matter most for entrepreneurs: Listener retention, Completion rate and Subscriber growth
Why you don’t need thousands of listeners for your podcast to be successful
How to ask better questions of your analytics: Which episodes spark DMs, shares, or client inquiries?
Why a small, aligned audience of ideal clients is more powerful than a big, passive audience

Timestamp:

00:00 – Why Podcasters Misinterpret Their Analytics

01:05 – What a Podcast Download Actually Means

02:20 – Why Podcast Data Comes From Multiple Platforms

03:20 – The Problem With Relying Only on Downloads

03:55 – The Metrics That Actually Matter

04:05 – Listener Retention Explained

04:25 – Completion Rate and Engagement

04:45 – Why Subscribers Are Powerful Leads

The next time you log into your stats, I want you to stop asking, “Are these numbers big enough?” and start asking, “Are the right people listening?” If you’re ready to launch or optimize a podcast that actually supports your business, that’s exactly what we do at Next Step Social. You can learn more at NextStepSocial.com.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

Is Your Engagement Low—or Just Misaligned With the Right Audience?

Thu, 26 Feb 2026 15:44:20 GMT

If you’re staring at your analytics thinking, “Something’s not working,” this episode is for you. Yes, engagement rates are down across all platforms. That’s real. But most entrepreneurs are trying to fix the wrong problem. They’re trying to fix engagement when they should be fixing positioning, audience alignment, and conversion pathways.

In this solo episode, I walk you through what engagement benchmarks actually mean in 2026—and how to use that data without letting it derail your entire strategy.

You’ll learn:

Why engagement rates naturally compress as platforms mature
Why a 0.5 percent engagement rate today is not the same as it was three years ago
Why getting louder is not the same as getting clearer
Why not all engagement is equal (likes vs saves vs comments vs DMs)
How algorithms now prioritize watch time, retention, relevance, and repeat interactions
Three things to track that matter far more than a single engagement number

Timestamps:

00:00 Why Engagement Feels Broken

00:56 Engagement Isn’t Revenue

01:29 Platform Maturity and Rate Drops

02:08 Stop Posting More Start Positioning

03:18 Quality of Engagement Matters

03:54 Algorithm Shift to Repeat Attention

04:31 Reframe and Spot Misalignment

05:15 Three Metrics That Matter

06:00 Weekly Analytics Challenge

06:46 Final Strategy and Sendoff

Go into your analytics this week not to panic, but to spot patterns. Which content attracts the right people and leads to real conversations? And if you want a strategy that prioritizes revenue over reactions, visit NextStepSocial.com.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

Is Your Content Strategy Built on Vanity Metrics?

Thu, 19 Feb 2026 18:15:06 GMT

When you hear “industry benchmarks,” it sounds official and scientific—like there’s one magical engagement rate you’re supposed to hit to win. But here’s the truth: if you treat benchmarks like goals, they will quietly wreck your strategy.

In this episode, I break down why most people use benchmarks the wrong way, how they turn into vanity metrics, and how to reframe them so they actually help you make smarter decisions in your business.

What I cover in this episode:

Why platform benchmarks are just averages, not targets for your business
The hidden problem with chasing “ideal” engagement rates
How benchmark-chasing leads to more posting, more burnout, and less impact
What your real goal is (hint: it isn’t 3.7 percent engagement)
Three things benchmarks actually are: direction, fuel for questions, and a reality check
A simple framework for using benchmarks alongside your own data and outcomes

Timestamps:

00:00 Introduction to Social Media Benchmarks

00:33 The Misleading Nature of Benchmarks

01:03 Understanding the Context of Benchmarks

02:26 The Real Purpose of Benchmarks

05:23 Strategic Use of Benchmarks

06:36 Conclusion and Final Thoughts

Benchmarks are tools, not truth. This week, stop asking “Are we hitting industry averages?” and start asking “Is our content actually moving the needle on revenue?” If you want help turning the numbers into a strategy that works in real life, head to NextStepSocial.com and let’s build a plan around your business, not someone else’s average.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

What Do OpenAI’s New ChatGPT Ads Mean for Your Business?

Thu, 12 Feb 2026 15:43:28 GMT

What happens when the tool you use to think, plan, and create starts showing ads?

In this solo episode, I break down OpenAI’s move to test ads inside ChatGPT for free and Go plan users, and what that really means for marketers, creators, and small business owners. This isn’t just another ad unit. This is the start of ads entering a high-intent, conversation-first environment.

I’m not here to panic you or hype you up. I’m here to walk you through three things:

What to watch for
What to test
What you can ignore completely

Because the real story isn’t “ChatGPT has ads now.”

The real story is where attention is moving next.

Timestamps:

00:00 Introduction: Ads in ChatGPT

00:58 Initial Reactions and Concerns

01:24 Understanding the Strategy Behind Ads

02:09 Context and Clarity in Ads

02:44 Trust and High-Intent Environments

04:40 Testing and Positioning Your Brand

05:34 Content and Platform Relationships

06:54 What to Ignore and Final Thoughts

08:22 Conclusion and Challenge

Your challenge this week is simple:

If your ideal customer explained their problem out loud, would your brand sound like the answer?

If not, that’s what you need to fix next. And if you want help tightening that strategy, aligning your content, and building visibility that actually converts, head to NextStepSocial.com.

Hosted on Acast. See acast.com/privacy for more information.

Why Isn’t Your Social Media Strategy Converting?

Thu, 05 Feb 2026 16:19:11 GMT

In this episode of Marketing Trends Now, Katie Brinkley dives into Sprout Social’s 2026 Social Media Content Strategy Report and uncovers why most marketing strategies aren’t working. She breaks down the growing disconnect between what brands post and what audiences actually want, offering data-backed insights on platform selection, AI content use, and engagement practices.

Top 5 Takeaways:

More isn’t better. 87% of marketers want to expand platform presence, but audiences are focused on Facebook, Instagram, and YouTube.
Audiences want connection—not more content. Responding to comments and creating original content matters more than trendy posts.
AI is misused. Brands are overusing AI for production, while the real power lies in using it for content intelligence and audience insights.
Engagement over presence. Being everywhere doesn't work if your audience isn’t there. Focus where your audience actually spends time.
Your strategy should start with listening. Audit your platforms and use AI to uncover what your audience really wants to see from you.

Timestamp:

00:00 Introduction to Social Media Challenges

00:30 Understanding the Social Media Landscape

01:14 Key Findings from the 2026 Social Media Report

02:54 The Importance of Engagement and Connection

03:47 AI in Social Media Marketing

04:37 Next Step Social's VIP Day

05:25 Using AI for Content Intelligence

06:49 Actionable Marketing Strategies for 2026

07:34 Final Thoughts and Recommendations

Tired of posting into the void? Start aligning your content with your audience’s needs. Visit nextstepsocial.com to see how we help brands create content that connects—and converts.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

What Does TikTok’s U.S. Ownership Change Mean for You?

Thu, 29 Jan 2026 16:04:05 GMT

TikTok didn’t just roll out a new feature—it became a different company in the U.S.

With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results could start shifting.

This episode breaks down what’s actually changed, what to expect next, and how smart business owners can adapt their content strategy without spiraling or overcorrecting.

What You’ll Learn:

What the new TikTok USDS entity is (and who controls your data now)
How algorithm retraining affects reach and discovery
Why creators are cautious, but not leaving
What you should do now to stay visible without burning out

Timestamps:

00:00 Introduction to TikTok's Major Update

00:17 New Ownership and Data Oversight

03:13 Impact on TikTok's Algorithm

05:31 Creator Economy's Response

06:18 Strategic Advice for Marketers

07:46 Conclusion and Final Thoughts

If your business depends on TikTok visibility, now’s the time to get proactive. Let’s talk about building a multi-platform strategy that keeps you visible—no matter how the algorithm shifts.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

What Does Instagram’s New Ad Update Really Mean?

Thu, 22 Jan 2026 16:25:27 GMT

Instagram just rolled out a small-looking pop-up that signals a much bigger shift: Meta is letting users train the algorithm — and if you run ads, this changes everything.

In this solo episode, I break down what this update means for your targeting, your ad creative, and your conversion rates moving forward.

What You’ll Learn:

What Instagram’s new “interest selection” prompt actually means
How Meta is combining AI + user signals to replace third-party data
Why this shift will punish generic ad creative
What message-market match really looks like in 2026
How small businesses can win by being specific and strategic

Timestamps:

00:00 Introduction to Personalized Ads

01:17 Instagram's New Pop-Up: A Game Changer

02:10 Meta's Strategic Shift Towards AI

04:20 Implications for Advertisers

06:09 Actionable Steps for Your Ad Strategy

06:53 Conclusion: Embrace the Change

Running ads that aren’t converting like they used to? Don’t panic. Pivot. Let’s talk about how to align your messaging, creative, and audience targeting so Meta works for you — not against you.

Instagram ads 2026, Meta ad targeting, Facebook ad changes, AI-powered ads, user-selected interests, message-market match, paid strategy 2026, Katie Brinkley, Next Step Social, Marketing Trends Now

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What Does a Hollywood Award Mean for Your Podcast Strategy?

Thu, 15 Jan 2026 15:24:27 GMT

Podcasting just entered the Hollywood chat — literally.

In 2026, the Golden Globes awarded “Best Podcast of the Year” for the first time ever. But this moment isn’t just about celebrity winners. It’s about what this means for trust, credibility, and content marketing moving forward.

In this episode, we cover:

Why this award changes how podcasting is perceived by brands and audiences
The ripple effect this creates for business owners and thought leaders
Why podcasting is no longer a “side project” — it’s a legitimate owned media strategy
How to know if podcasting should be part of your marketing mix in 2026

Timestamps:

00:00 Podcasting Joins Hollywood's Inner Circle

00:29 Why This Matters for Your Business

00:35 Welcome to Marketing Trends

00:57 Golden Globes Recognizes Podcasts

03:33 Impact on Entrepreneurs and Creators

06:39 Strategic Moves for Your Business

08:14 The Power of Podcasting

09:13 Join Our Webinar

09:52 Stay Connected and Subscribe

If this episode sparked something for you, check out our upcoming webinar:

Get Visible, Get Leads, and Grow Your Practice with a Binge-Worthy Podcast System

https://www.nextstepsocial.com/free-training

Or just DM me — I’d love to talk about how podcasting can serve your business this year.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Should You Start Using Carousels on YouTube?

Thu, 08 Jan 2026 15:25:08 GMT

YouTube is quietly testing something that feels very not YouTube: image carousels inside the Shorts feed. But this isn’t just a feature drop — it’s a signal.

This solo episode breaks down why this small test could reshape how you use YouTube, and how it ties into a bigger trend: every platform becoming… the same.

Key Takeaways:

YouTube is testing swipeable photo posts (up to 10 images) inside Shorts
Why this mirrors Instagram carousels and TikTok photo posts
What makes carousel content effective on other platforms
The risk of using the same format without adjusting your strategy
A reminder: strategy always wins over format

Timestamps:

00:00 YouTube's Surprising New Feature

00:32 Introduction to Marketing Trends

00:52 YouTube's Image Carousel Test

01:49 The Bigger Picture: Platform Convergence

04:53 How Carousels Perform on Different Platforms

07:02 Implications for YouTube Creators

08:24 Strategic Takeaways and Conclusion

Not sure how to pivot your content strategy across platforms? That’s exactly what we help with at Next Step Social. Let’s make sure your content converts — wherever it shows up.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Which Marketing Trends Will Win in 2026 — and Which Will Fail?

Thu, 01 Jan 2026 15:00:00 GMT

If your best-performing platform changed the rules tomorrow, would your business survive it?

Most people say no. That’s why this episode exists.

In this solo 2026 forecast, I break down the real shifts that will define how we grow, engage, and show up on social this year — so you can stop guessing and start getting ahead.

Key Takeaways:

Why AI is no longer optional for content creation workflows
How social platforms are now acting like search engines — and what to do about it
Why short-form content is shifting from entertainment to education
The return of long-form content (and how to leverage it)
Why algorithm-proof brands are built on communities
How to diversify your strategy before platforms pull the rug out
Why real expertise will outperform “raw authenticity” in 2026

Timestamps:

00:00 Introduction: The Importance of Adaptability in Marketing

00:26 Welcome to Marketing Trends with Katie Brinkley

00:47 Looking Ahead: Trends Shaping 2026

02:25 Trend 1: AI Integration in Social Platforms

04:35 Trend 2: Social Platforms as Search Engines

06:49 Trend 3: The Evolution of Short Form Video

08:06 Trend 4: The Comeback of Long Form Content

09:27 Trend 5: The Rise of Micro Communities

10:44 Trend 6: Diversified Content Systems

11:49 Trend 7: Authenticity and Real Expertise

12:46 Conclusion: Embrace the Future of Marketing

Pick one trend, build a 30-day experiment around it, and let me know what happens. This isn’t about doing more — it’s about being smarter.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What Do Facebook’s New Algorithm Changes Mean for Your Business?

Thu, 25 Dec 2025 15:00:00 GMT

Facebook just overhauled the algorithm, layout, search, and engagement tools — and that means big opportunity if you know how to adapt.

Let’s be honest: most of us treat Facebook like an obligation. We post there because we feel like we should. But Meta’s latest updates tell us one thing loud and clear: they want our attention back, and they’re betting big on visuals, immersive design, and search-driven discovery.

In this episode, I break down exactly what’s changing — and what you need to do right now to stay ahead of the curve as a business owner or content creator.

Key Takeaways:

The 6 major Facebook changes you need to know about
Why visual-first, mobile-friendly content is now essential
How Facebook is turning search into discovery (finally!)
Why comments, profiles, and marketplace are more important than ever
How to stay relevant when users can now tell Facebook to “hide” your posts

Timestamps:

00:00 Introduction to Facebook's Major Updates

00:45 Why Facebook is Making These Changes

03:31 Visual and Feed Updates

05:18 Navigation and Search Enhancements

08:09 Algorithm and Comment Section Improvements

10:26 Summary and Strategic Takeaways

11:57 Conclusion and Final Thoughts

This is your cue to stop autoposting and start optimizing. Look at your Facebook strategy with fresh eyes — visuals, conversations, and community are your leverage points.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

How to Still Share Links on Facebook as a Business [New 2026 Updates]

Thu, 18 Dec 2025 15:05:52 GMT

If you're relying on Facebook to drive traffic to your offers, this new update is going to change everything.

Meta has quietly rolled out a link-sharing limit that affects businesses, creators, and anyone using Facebook Pages or professional-mode profiles. But this episode isn’t just about what’s changing — it’s about how to pivot smarter.

What You’ll Learn:

What the new link limit actually says (and doesn’t say)
Why this change isn’t random — it’s part of a bigger shift
How Meta is prioritizing content engagement over outbound links
What strategies still work for driving traffic and conversions
The right (and wrong) way to use links on Facebook in 2026
Why this is the wake-up call your content strategy needed

Timestamps:

00:00 Facebook's New Link Restrictions: What You Need to Know

01:29 Understanding the Impact on Business Pages

02:28 Adapting to Facebook's Strategy Shift

03:45 Effective Content Strategies for Facebook

05:52 Meta Verified and Its Implications

07:52 Clarifying the Two Links Rule

09:05 Future-Proofing Your Facebook Marketing

10:33 Conclusion and Next Steps

If your Facebook strategy depends on dropping a link and crossing your fingers, it’s time for a change. Test one of the alternatives from this episode and let me know what gets you better results.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What’s the Real Difference Between AI Automation and AI Orchestration?

Thu, 11 Dec 2025 15:12:53 GMT

Still typing “write me a caption” into ChatGPT?

It’s time to level up. In this solo episode of Marketing Trends Now, I’ll teach you how to turn AI from a novelty into a core part of your marketing workflow — with a clear roadmap I call the 90-Day AI-Ready Framework.

Timestamps:

00:00 Introduction to AI in Marketing

00:28 The Problem with Prompt-Only Marketing

02:13 Understanding the 90-Day AI Ready Framework

02:37 Phase 1: Building a Strong Foundation

03:48 Phase 2: Letting AI Influence Decisions

04:47 Phase 3: Orchestrating Your Marketing with AI

05:28 Real-Life Applications of AI in Marketing

07:00 From Prompts to Protocols: The Mindset Shift

08:20 Conclusion and Next Steps

Ready to stop reacting to trends and start building your AI strategy? Try one weekly protocol from this episode and let me know how it changes your workflow.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Why Are 99% of Companies Failing to Get ROI from AI?

Thu, 04 Dec 2025 16:57:42 GMT

Almost every company is investing in AI — but only 1% say it’s actually moving the bottom line. McKinsey’s 2025 AI report just confirmed it.

In this episode, I break down the top findings from McKinsey’s data and translate them into plain English so you can stop experimenting and start using AI to drive real results. If you’re a founder, CEO, or marketing leader wondering why your GenAI investment isn’t translating to ROI — this is your wake-up call.

What You’ll Learn:

Why AI adoption is high but financial return is still low
The #1 factor separating high-ROI companies from the rest
What true AI maturity looks like in 2025
Why governance and workflow redesign matter more than tools
How to spot if your team is using AI without your oversight (and what to do)

Timestamps:

00:00 Unveiling the Truth Behind McKinsey's 2025 AI Report

00:38 Introduction to Marketing Trends with Katie Brinkley

00:57 Key Findings from McKinsey's AI Report

01:58 AI Adoption and Its Current Impact

04:35 The Real Value of AI: Workflow Redesign

05:56 Leadership's Role in AI Governance

07:01 Employee Engagement with AI

08:31 Addressing AI Risks and Governance

09:46 Summarizing McKinsey's AI Insights

11:11 Actionable Questions for Leaders

12:36 Final Thoughts and Call to Action

Don’t let AI just be a tool in your tech stack — make it part of your strategy. Take one insight from this episode and bring it to your leadership table. That’s how the 1% are pulling ahead.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What’s the ROI of Smart Email Segmentation?

Thu, 27 Nov 2025 15:29:48 GMT

What happens if Instagram disappears tomorrow? Would your business still have a way to reach your people?

In this episode, I’m breaking down why email is having its biggest comeback yet — and how your list might be the secret weapon you’ve been underusing.

With ad costs soaring, tracking falling apart, and algorithms playing games, your owned data is now your most valuable marketing asset. And that starts with your email list.

Whether you’ve got 50 subscribers or 50,000, I’m showing you how to segment, nurture, and actually monetize the list you already have — no shady funnels required.

Key Takeaways:

Why email is outperforming social for ROI and stability
What first-party and zero-party data mean (and why they matter)
4 easy places to collect smarter audience data
3 simple campaigns to increase engagement and conversions
The exact segments I use in almost every client strategy

Timestamps:

00:00 Introduction: The Social Media Dilemma

00:58 The Shift to Owned Data

03:15 Understanding First Party and Zero Party Data

04:24 Maximizing Your Email List

05:46 Practical Data Collection Tips

07:46 Effective Email Segmentation

08:44 Email Campaign Strategies

09:58 Conclusion: The Power of Owned Data

Pick one idea from this episode and implement it this week — whether it’s a segmentation question, a check-in email, or a fresh welcome sequence. You don’t need fancy tools. Just a smarter strategy.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Should You Respond to Negative Comments on Social Media?

Thu, 20 Nov 2025 15:01:48 GMT

Let’s be real — the minute you show up consistently online, someone’s going to have something negative to say.

And when it happens? It stings. But here’s the truth: how you respond speaks louder than the comment ever will.

In this episode of Marketing Trends Now, I’m sharing how to handle negative comments online in a way that protects your peace and elevates your brand. Whether it’s a rude DM, a troll in your comments, or someone who just doesn’t vibe with your voice, I’ll walk you through:

When to engage vs. when to walk away
How to build boundaries without losing authenticity
The tools every platform gives you to keep your digital space safe
Why amplifying positivity is just as important as filtering out the negativity

This episode is for every entrepreneur, coach, and creator who’s ever felt blindsided by a comment thread — and wants to show up with more confidence, calm, and clarity.

You’re not just posting content — you’re hosting a conversation. Let’s make sure it’s the kind that reflects who you really are.

If this episode resonated, take a second to DM me or tag me. I’d love to know how you protect your peace online and what boundaries you’ve found helpful as you grow your brand.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Are You Invisible in AI-Powered Search Results?

Thu, 13 Nov 2025 16:40:53 GMT

SEO isn’t dead — but it is being rewritten by AI.

If you're still optimizing content like it's 2015, you're already falling behind. In this episode, I break down Generative Engine Optimization (GEO) — the new way to make sure your content shows up when AI tools like ChatGPT and Google’s AI Overviews answer questions without sending users to your site.

Let’s get ahead of the curve — before you’re left behind it.

What You’ll Learn:

What GEO actually means for marketers
Why search engine rankings aren’t the only game in town anymore
How ChatGPT and Google AI select sources (and how to be one)
The new “content trust signals” AI is trained to look for
Actionable shifts you can make today to future-proof your content

Check out this episode, then take a look at your last blog post and ask yourself: Would AI trust this enough to cite it? That’s the question we all need to be asking right now.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What’s the Secret to Getting Human-Sounding AI Content?

Thu, 06 Nov 2025 15:26:38 GMT

Let’s be honest—nobody’s impressed by another boring AI-generated post. But it’s not AI’s fault—it’s the prompt.

In this episode, I’m sharing the exact formula I use to turn boring, robotic AI output into sassy, strategic, audience-focused content that actually sounds like me and performs like a pro.

Whether you’re using ChatGPT, Claude, or anything else—this episode will help you stop blending in and start standing out.

Key Takeaways:

The most common prompt mistakes creators and marketers make
The 3 types of prompts that are working right now
Why AI is your new marketing intern—and how to manage it
How to implement Katie's 4C Prompt Formula: Clarity, Context, Constraints, Call to Action
Why “AI Content” should just become “great content” in 2026 and beyond

Timestamps:

00:00 Introduction: The Problem with Generic Content

00:13 The Power of AI in Marketing

00:27 Welcome to Marketing Trends with Katie Brinkley

00:46 Rethinking AI Usage in 2025

01:31 The Importance of Effective AI Prompting

02:25 Using AI as Your Marketing Intern

02:54 Three Effective AI Prompting Techniques

04:56 Common AI Prompting Mistakes

05:23 The Four C Prompt Formula

07:43 The Future of AI in Content Creation

08:31 Conclusion: Elevate Your Content with AI

Want to stop settling for boring content that sounds like everyone else? Use the 4C Formula to level up your prompts, sharpen your voice, and let AI work with you, not just for you.

For real-world tested prompts and frameworks to plug into your business, head to https://yournextstep.agency/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What Role Do Thumbnails Play in YouTube Shorts Growth?

Thu, 30 Oct 2025 14:00:00 GMT

You’ve heard it a dozen times—“thumbnails don’t matter for Shorts, they autoplay anyway!”

But if you want real growth on YouTube, that mindset is costing you views, clicks, and subscribers.

In today’s episode, I break down the truth behind YouTube Shorts thumbnails—where they still show up, how they drive engagement, and exactly how to design them for mobile-first success.

Key Takeaways:

Why thumbnails are still critical for search, channels, and suggested videos
The psychological principle that makes thumbnails work
The essential ingredients of a high-converting thumbnail
The biggest mistakes creators make with YouTube Shorts thumbnails
How to AB test your way to better CTR and stronger performance

Timestamps:

00:00 Introduction: Do Thumbnails Matter for Shorts?

00:25 The Importance of Thumbnails in YouTube Shorts

01:19 Creating Effective Thumbnails

02:57 Design Essentials for Thumbnails

04:42 Testing and Optimizing Thumbnails

06:27 Common Thumbnail Mistakes to Avoid

06:57 Conclusion: Boost Your Channel with Better Thumbnails

If you're serious about growing your brand on YouTube, your thumbnail can’t be an afterthought—it’s your handshake, your mini billboard, and your best shot at stopping the scroll.

Need a thumbnail workflow that saves time and boosts views? Let's map it out together at Next Step Social & Podcasting.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

What Can ChatGPT Atlas Actually Do for Business Owners?

Thu, 23 Oct 2025 15:21:57 GMT

I’ll say it — this might be the biggest shift in how we use the internet since Google launched.

In this episode, I’m breaking down what ChatGPT Atlas really is, how it’s different from traditional browsers, and why it could completely change the way you work, research, and create online.

Atlas isn’t just a browser — it’s a workspace powered by AI. It learns your patterns, helps you multitask smarter, and lets you run your entire workflow from one place. No more switching tabs. No more losing focus. Just clarity, efficiency, and creativity — all in one window.

We’ll talk about what this means for small business owners and marketers, why this launch matters, and how it might be the beginning of a brand-new era for content creation and productivity.

If you’ve ever wished your browser could think with you instead of slow you down, this episode is your sign to pay attention.

Key Takeaways:

What makes ChatGPT Atlas different from Chrome, Safari, and Edge
How “Agent Mode” could automate your everyday business tasks
Why context-aware browsing changes everything for marketers
How to start experimenting with AI-driven workflows today

Timestamps:

00:00 Introduction: The Tab Overload Dilemma

00:29 Meet Atlas: The AI-Powered Browser

01:40 Deep Dive: Features of ChatGPT Atlas

04:33 Privacy and Control: How Atlas Handles Your Data

05:40 Agent Mode: Your Virtual Assistant

06:31 The Competitive Landscape of AI Browsers

07:38 Conclusion: Embrace the Future of Browsing

Check out ChatGPT Atlas and let me know how you think it can help your business. I’d love to hear what workflows or ideas you’d love to streamline with AI-powered browsing.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Are Free AI Tools Still Enough in 2025?

Thu, 16 Oct 2025 14:00:00 GMT

52% of social media professionals say they only use free AI tools. And 62% don’t plan to upgrade anytime soon. So… is that smart strategy—or missed opportunity?

In this episode, I’m breaking down the real difference between free and paid AI tools, what’s worth the investment, and how to make sure your tech stack is actually helping you grow.

Whether you’re bootstrapping or scaling, this one’s for you.

Key Takeaways:

What the 2025 AI & Social Media report says about free tool usage
Why agencies are investing—but solopreneurs aren’t (yet)
When free tools are enough—and when they’re slowing you down
The paid upgrades that are actually worth it (and when to make the switch)
A mindset shift: Think of AI as a junior hire, not a subscription

Timestamps:

00:00 Introduction: The Surprising Stats on AI Tool Usage

00:21 The Big Question: Are Free AI Tools Enough?

00:34 Welcome to Marketing Trends with Katie Brinkley

01:03 Free AI Tools: What They Offer and Their Limitations

02:40 Paid AI Tools: Who's Investing and Why

05:13 When to Stick with Free and When to Invest

06:59 Conclusion: Making Smart AI Investments

If you’re constantly hitting usage limits, reworking AI content, or missing insights—you’re already paying. Just not with money. It’s time to audit your AI stack. Want help building a content system that scales with smart tech? Head to yournextstep.agency.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

Hosted on Acast. See acast.com/privacy for more information.

Is Sora 2 About to Replace Your Video Team?

Thu, 09 Oct 2025 14:02:13 GMT

We just got another glimpse of the future of content—and it’s not coming from a camera crew. It’s coming from a prompt.

In this episode, I’m diving into the launch of Sora 2, the AI video generator that’s creating full-blown studio-quality video from a simple script. I’ll break down what it means for business owners, where it fits in your content strategy, and what you should (and shouldn’t) be using it for.

If you’ve been dreaming of video content without the cost, editing, or scheduling headaches—this one’s for you.

Key Takeaways:

What Sora 2 is and why it matters for marketers
Why OpenAI is targeting creatives, not corporations
Where AI video fits into a smart content system
The ethical and brand risks of jumping in too fast
A realistic way to test and implement AI video tools in 2025

Timestamps:

00:00 Introduction to Sora Two: Revolutionizing Video Creation

00:42 What is Sora Two?

03:20 Real-World Applications and Benefits

04:38 Practical Tips for Using Sora Two

06:53 Current Status and Future Predictions

07:40 Conclusion and Takeaways

AI video isn’t just for the big brands anymore. If you’re building a personal brand, an agency, or an audience—Sora 2 could be your new secret weapon.

But only if you know how to use it strategically.

Want help mapping AI into your content workflow? Let’s build it together at Next Step Social & Podcasting.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

Hosted on Acast. See acast.com/privacy for more information.

Is AI Helping or Hurting Your Content Strategy?

Thu, 02 Oct 2025 14:24:29 GMT

AI promises speed. But does faster content equal better content? In this episode, we’re diving into one of the biggest content strategy debates of 2025—quantity vs. quality in the age of AI.

Using data from Metricool’s 2025 Social Media report, I’m sharing the reality behind AI content creation: what works, what’s risky, and how to actually strike a balance between speed and substance. Whether you’re drowning in content or stuck in perfectionism, this is the episode your workflow needs.

Key Takeaways:

79% say AI helps them create more content—but is it quality?
Why speed alone isn’t a strategy that converts
How to track whether AI content is actually working for you
Why “editing for voice” is the difference between forgettable and magnetic
The 3-step framework to balance fast content with real results

Timestamps:

00:00 Introduction: The Promise and Question of AI Speed

00:44 The AI Content Revolution: Speed vs. Quality

01:40 The Benefits of Speed in AI Content Creation

02:59 The Quality Dilemma: Is AI Content Good Enough?

05:02 Striking the Balance: Practical Tips for Using AI

06:20 Conclusion: Embrace AI with Your Unique Voice

07:50 Challenge and Call to Action

Here’s the deal: speed without strategy is just noise. If you’re using AI to save time but not seeing engagement, this episode will help you course-correct.

Need help building a smart, high-converting content workflow using AI the right way?

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

Hosted on Acast. See acast.com/privacy for more information.

How Are Small Business Owners Using AI to Save Time?

Thu, 25 Sep 2025 14:00:00 GMT

Are you part of the 96% already using AI to market smarter?

If you're still on the fence about using AI in your marketing workflow, this episode is your wake-up call. A brand-new industry report shows that 96% of social media professionals are already using AI—every single day.

In this episode of Marketing Trends Now, I’m diving into what that means for small business owners like us. You’ll hear real-world examples, practical takeaways, and the three easiest ways to start using AI today—without losing your authenticity.

What You’ll Learn:

Why AI is no longer optional for business owners
The top 3 use cases every marketer is tapping into daily
What “adaptation” means and why it matters across platforms
How creators and solopreneurs are using AI to scale
My 3-step challenge to start using AI with purpose this week

Timestamps:

00:00 Introduction: The AI Revolution in Social Media

00:51 The 96% Club: AI Adoption in Social Media

01:27 Practical AI Applications for Your Business

06:08 Real-Life Examples of AI in Action

07:27 Top Three AI Strategies to Implement Now

08:45 Conclusion: Embrace AI to Stay Competitive

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Neil Patel’s Advice Every Marketer Should Follow About Podcasting

Thu, 18 Sep 2025 14:06:13 GMT

You're showing up on social, cranking out Reels, trying to beat the LinkedIn algorithm—but your content still feels like it’s not getting traction. The problem? You're ignoring the highest-leverage content channel in 2025: podcasting.

In this solo episode, I break down:

Why podcasting is still a blue ocean (and how Neil Patel proved it)
How to multiply your reach with video podcasting
Why podcasting drives real trust and deeper engagement than social media ever could
And how to create a full-blown content engine from just one episode

Whether you're podcast-curious or ready to go all in, this is your permission slip to press record.

Key Takeaways:

Only 4.5M podcasts exist compared to 1B blogs—most podcasters quit before episode 10
Podcast listeners are affluent, loyal, and highly engaged—perfect for B2B, coaches, and product-based brands
Video podcasting multiplies discoverability through YouTube + SEO
Podcast episodes can be repurposed into 10+ content touchpoints
You don’t need a studio—just your voice, a message, and consistency

Timestamp:

00:00 Introduction: The Future of Content Marketing

00:44 The Untapped Potential of Podcasting

01:31 Why Podcasting is a Blue Ocean for Growth

02:15 The Power of Podcast Audience

03:17 The Impact of Video Podcasting

04:08 Podcasting as a Branding Engine

05:15 Consistency and Simplicity: Keys to Podcast Success

05:19 Maximizing Content from Your Podcast

06:00 Getting Started with Podcasting

07:16 Conclusion: Embrace Podcasting Now

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#PodcastMarketing #ContentStrategy #AuthorityMarketing #EntrepreneurTips

Hosted on Acast. See acast.com/privacy for more information.

Do Hashtags Still Work in 2025?

Thu, 11 Sep 2025 14:59:55 GMT

Hashtags: dead or just misunderstood? If you’ve been stuffing 25 of them into every post hoping for a viral moment… this episode is your wake-up call.

In 2025, hashtags aren’t what they used to be—and I’m here to break down what’s changed, what still works, and what you should be focusing on instead. From the rise of AI-driven discovery to caption-based SEO, we’re diving into the truth behind the algorithm and how to stay relevant without looking outdated.

I’ve been using hashtags strategically for 10+ years, and in this episode, I’m telling you exactly how my strategy has shifted—and how yours should too.

Key Takeaways:

The Instagram update that changed hashtag functionality forever
Why hashtags no longer boost your reach (and what does instead)
3 smart ways hashtags still work in 2025
The new metrics that matter for reach and visibility
Why keyword-rich captions outperform hashtag dumps
When and how to use branded hashtags effectively
A simple content audit to clean up your current hashtag strategy

Timestamps:

00:00 Are Hashtags Dead?

00:17 The Evolution of Hashtags

00:43 Welcome to Marketing Trends

01:03 The Role of Hashtags Today

01:31 Why Hashtags No Longer Drive Reach

02:33 The New Purpose of Hashtags

04:16 Effective Strategies Beyond Hashtags

06:16 How to Use Hashtags in 2025

07:19 Hashtags Across Different Platforms

07:48 Conclusion and Final Thoughts

Before your next post goes live, ask yourself: am I using hashtags as a strategic label… or as a crutch? This episode gives you the clarity (and the strategy) to make your content work smarter—not harder.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

The YouTube Content Strategy Every Entrepreneur Needs in 2025

Thu, 04 Sep 2025 14:00:00 GMT

Think YouTube is oversaturated? Think again.

In today’s episode, I break down what’s actually working on YouTube right now—and what’s holding most creators and entrepreneurs back. If you’ve been stuck in perfectionism, chasing trends, or trying to “delegate your way” to growth, this is your wake-up call.

We’re talking:

What YouTube’s algorithm really wants in 2025
The mindset shift from viral to visible
Why general content gets general results
How to use search, story, and strategy to create bingeable, high-converting content
The 3 metrics that actually move the needle

This episode will help you rethink YouTube as a lead generation machine—not just another social media platform.

Timestamps:

00:00 Introduction: The Hidden Power of Podcasting

00:43 Why Podcasting is Still a Blue Ocean

02:21 The Loyal and Affluent Podcast Audience

03:26 The Power of Video Podcasting

05:20 Consistency and Simplicity: Keys to Podcast Success

05:37 Maximizing Content Through Podcasting

06:23 Getting Started: Tools and Tips

07:42 Conclusion: The Deep Impact of Podcasting

If this episode got your wheels turning, share it with a friend and subscribe so you never miss an update. And if you're ready to take YouTube seriously but want a strategy that doesn’t rely on guesswork, head to yournextstep.agency and let’s build your growth plan together.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

The Death of Reels? How to Fix Your 2025 Instagram Strategy

Thu, 28 Aug 2025 14:00:00 GMT

Reels ruled 2023, but in 2025? Not so much.

In this episode, I break down why more reels aren't the answer—and how Instagram's algorithm has changed in ways most marketers aren’t ready for. We’ll dive into what’s actually working now, how to shift without burning it all down, and why carousel posts might be your new best friend.

This one might step on a few toes, but if you're still stuck in last year’s strategy, it’s time for a serious content upgrade.

Key Takeaways:

Reels reach is down by 20% year-over-year; photo and carousel post reach is up 21%.
Over-posting Reels with low engagement is triggering algorithmic penalties.
Carousel posts (especially educational + story-driven ones) are on the rise—especially with Instagram expanding limits to 20 slides.
A single strong carousel can outperform five mediocre Reels.
Focus on saves, shares, and comments—not vanity metrics like likes.

Timestamps:

00:02 – Why Reels might be hurting your reach

00:30 – New stats from Metricool’s 2025 study

01:45 – What changed in the Instagram algorithm

03:10 – Carousel posts: the surprising comeback

04:45 – How to shift your content strategy without starting over

06:20 – The 4-post content system

07:05 – The real metric that matters in 2025

08:00 – How to turn long-form into carousels

Enjoyed today’s episode? Make sure to follow the podcast and share it with someone still chasing trends instead of building strategy. For more step-by-step guidance, visit katiebrinkley.com or connect with me on Instagram.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

How Can You Use Instagram’s New Tools to Increase Visibility (Without More Content)?

Thu, 21 Aug 2025 14:00:00 GMT

New Instagram features just dropped—are they worth your time?

Instagram recently rolled out two new features: the Repost button and the Friends Map. While they’re being marketed as tools to help you “connect with friends,” they can also be strategic tools to expand your brand’s reach—if you know how to use them.

In this episode of Marketing Trends Now, I’ll break down exactly what these features are, how they work, and how small business owners, local brands, and content creators can leverage them to increase visibility without having to create more content.

Key Takeaways:

What Instagram’s Repost button actually does—and why it’s different than Stories
How to make your content shareable (on purpose)
How to use Friends Map for local reach and foot traffic
What types of content get reposted most
Creative ways to use both features without disrupting your strategy

If your goal is visibility without burnout, these features could help—when used intentionally.

Timestamps:

00:00 – Instagram changed. Again.

01:15 – What is the Repost button and why does it matter?

03:00 – How to make your content repost-worthy

04:20 – What the Friends Map does (and who it’s for)

05:30 – Creative examples for fitness coaches, realtors, and local shops

07:00 – How to track your visibility using location tagging

08:20 – What not to do with these features

09:30 – This week’s challenge: create one shareable post + test location tagging

Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Is Facebook Live Still Worth Using in 2025?

Thu, 14 Aug 2025 14:13:43 GMT

Going live on Facebook is easy. Turning that live into weeks of content? That’s where the magic happens.

In this episode of Marketing Trends Now, I’m walking you through the exact repurposing workflow I use with my clients to transform one Facebook Live into multiple pieces of high-impact content. No fancy tools. No burnout. Just smart, strategic reuse of the content you’re already creating.

So if you’ve ever hit “end live” and then wondered, “Now what?”, this episode will change how you think about live video forever.

Key Takeaways:

Why Facebook Live is still relevant (and powerful) in 2025
The simple structure that makes your Live content clippable
How to turn one live video into 3–5 short-form pieces for Reels, TikTok, YouTube Shorts, and more
The tools to streamline your workflow and keep content coming
A complete checklist to repeat this system again and again

Timestamps:

00:00 – The big mistake most creators make after going live

01:00 – Why Facebook Live still works in 2025

02:30 – The 3 engagement factors that make Lives powerful

04:15 – The 7-step repurposing checklist that changes everything

05:45 – Tools I recommend: Metricool, Opus Clip, Descript

06:50 – Your new system for content reuse

08:00 – The mindset shift from “one-and-done” to “content machine”

Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#FacebookLive, #ContentRepurposing, #MarketingTrendsNow, #KatieBrinkley, #SocialMediaStrategy, #ShortFormVideo, #ContentWorkflow, #SmallBusinessMarketing, #SmartMarketing, #LiveVideoTips

Hosted on Acast. See acast.com/privacy for more information.

How to Get Your Instagram Posts to Rank on Google Search

Thu, 07 Aug 2025 16:24:09 GMT

Is your Instagram content built to work beyond the feed?

In this episode, I break down a big update that's been quietly rolling out since 2020—but creators and business owners are just now getting notified. Google is indexing Instagram content. Yes, even your Reels.

Here’s what that means for your business, how to optimize your posts for discoverability, and why it’s time to stop treating Instagram like a walled garden. If you're ready to get your content found by people outside the algorithm, this one’s for you.

Key Takeaways:

Instagram posts and Reels from public, professional accounts are eligible for Google indexing
If your content solves a problem or answers a question, it can now show up in search results
You need to optimize your captions, alt text, and even file names for SEO visibility
This isn't a new feature—it’s just being rolled out more widely and more visibly
Social and search are converging fast. Your strategy needs to reflect that

Timestamps:

00:14 – Instagram content + Google = new discoverability

01:30 – What triggered the update notification in July

02:51 – Why this matters for creators and small businesses

04:28 – Eligibility rules for Instagram search indexing

06:00 – How to opt out (and why some might want to)

06:51 – SEO best practices for Instagram captions and alt text

08:40 – Why short-form video and Reels matter more than ever

09:03 – Strategic wrap-up + actionable steps

Ready to optimize your content for both search and social? Book a 1:1 strategy session at yournextstep.agency

Share this episode with a friend who’s still building for the algorithm—Google is watching.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

What Is Meta’s Restyle Tool and How Can You Use It For Your Business?

Thu, 31 Jul 2025 14:00:00 GMT

Instagram’s new AI video filters look cool—but are they actually worth your time?

In this episode of Marketing Trends Now, we’re throwing the hype into neutral and taking a real look at Meta’s new Restyle tool. It promises comic book-style edits, dreamy overlays, and surreal transformations for your Reels. But here’s the thing: just because you can use it, doesn’t mean you should.

You’ll learn:

What the Restyle feature actually does—and who it’s for
Three smart ways to use AI video effects that actually support your content strategy
The difference between scroll-stopping visuals and strategy-breaking distractions
How to avoid hiding behind filters and losing trust with your audience
Why early adoption of tools like Restyle can give your content a visibility boost

Bottom line? AI is a tool—not a shortcut. And in this episode, I’ll help you decide when to use it, when to skip it, and how to stay true to your message in the process.

Let’s make your marketing smarter—not just shinier.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#MetaRestyle #InstagramUpdates #ContentCreationTips #AIforCreators #KatieBrinkley #MarketingTrendsNow #SmallBusinessMarketing #VideoMarketingTools #AuthenticContent

Hosted on Acast. See acast.com/privacy for more information.

How to Turn On YouTube’s Auto-Dubbing for Global Reach (2025 Guide)

Thu, 24 Jul 2025 14:00:00 GMT

What if the biggest content opportunity of 2025 was already inside your YouTube Studio—just waiting for a single checkbox to be ticked?

In this episode of Marketing Trends Now, I break down YouTube’s brand-new auto-dubbing feature and how it’s about to change global content strategy forever. If you're already making videos (or about to start), this tool could multiply your reach in 12+ languages without hiring a translator or re-recording a single word.

I’m giving you:

A full walkthrough of how auto-dubbing works
Step-by-step setup instructions
The strategy I’d use right now to maximize this feature
What types of content benefit most—and where it might fall flat
If you’ve been trying to work smarter, not harder, this one’s for you.

⏱️ Timestamps:

00:07 – What is YouTube auto-dubbing and why it matters

01:35 – AI voiceover > subtitles: a game-changer

02:40 – Who gets access and how to turn it on

04:00 – Current supported languages (and their limits)

05:20 – Where this works best—and where it might not

06:20 – Smart strategies for global growth with dubbing

07:00 – Final thoughts and CTA

If you're not already using YouTube to its fullest potential, this is the sign you've been waiting for. Need help turning your videos into leads? Head to yournextstep.agency or shoot me a message on LinkedIn.

Check me out Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#YouTubeGrowth #ContentMarketing #AIContentTools #VideoMarketingStrategy #KatieBrinkley #MarketingTrendsNow #YouTubeDubbing #SmartMarketing

Hosted on Acast. See acast.com/privacy for more information.

Will TikTok Be Banned in the U.S.? Here’s What Creators Must Know (2025 Update)

Thu, 17 Jul 2025 15:36:56 GMT

TikTok is back in the headlines—but this time, it's not just clickbait. In this episode, I break down what the new federal law actually means, how it impacts creators and small business owners, and what you need to be doing today to future-proof your content strategy.

Spoiler: This isn’t a call to panic. It’s a call to prepare.

We’ll talk about:

The real story behind the September 17th deadline
How to repurpose your TikToks for other platforms
Why audience migration is critical right now
What I tell my clients and students to do (step-by-step)

If you're building your brand online, this episode is your content insurance policy.

Timestamps:

0:00 – TikTok’s current status in the U.S.

1:30 – Why this law is different than past threats

3:00 – Who’s eyeing a potential buyout

4:30 – My three-part content survival plan

6:00 – Audience migration: your #1 business priority

7:10 – Should you start TikTok right now?

7:45 – Don’t panic—pivot strategically

8:30 – CTA and closing thoughts

Subscribe and leave a review if today’s episode gave you clarity or helped you reframe your content strategy. Want deeper guidance?

Check me out Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ContentStrategy #TikTokBan #MarketingTrends #DigitalMarketing #EntrepreneurTips #SocialMediaStrategy #KatieBrinkley #Podcast #TiktokUpdate

Hosted on Acast. See acast.com/privacy for more information.

What’s Really Working on LinkedIn Right Now?

Thu, 10 Jul 2025 15:09:33 GMT

Still posting like it’s 2022 on LinkedIn? It’s time to evolve.

In this episode of Marketing Trends Now, I’m breaking down what’s really going on with LinkedIn’s algorithm and why your engagement may be tanking—even if you’re showing up consistently. Spoiler: posting at random times and sharing links in every post isn’t cutting it anymore.

Whether you’ve been avoiding LinkedIn because it felt too corporate or just didn’t know how to use it to grow your business, this episode is your no-fluff guide to standing out and creating content that actually converts.

Key Takeaways:

Why your LinkedIn content might be getting buried (and how to fix it)
The 5 strategies that are actually working with the new algorithm
What kind of posts spark meaningful engagement (and reach)
Why comments matter more than likes—and how to get more of them
Tools + timing tips to post smarter, not harder

Ready to stop winging it and start winning on LinkedIn? Let’s do this.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#LinkedInMarketing #SocialMediaStrategy #MarketingTrends #KatieBrinkley #LinkedInTips #MarketingPodcast #ShortFormVideo #BusinessVisibility,#ContentMarketing #SmartMarketing

Hosted on Acast. See acast.com/privacy for more information.

What’s the Truth Behind CapCut’s Terms of Service Panic?

Thu, 03 Jul 2025 14:06:22 GMT

CapCut owns your face now?! Let’s talk about what’s really going on.

In this episode of Marketing Trends Now, I’m digging into the viral headlines about CapCut’s Terms of Service—the ones that had creators deleting the app overnight. But before we all spiral into panic, let’s break down the facts.

I’m walking you through what CapCut actually said, how these terms compare to the platforms you already use (yes, even Instagram and TikTok), and how to protect your content while still editing like a pro.

Key Takeaways:

What CapCut’s controversial license language really means
Why this isn’t a new issue—and why almost every platform does it
What you need to know before uploading client work or sensitive content
Safer options for editing when privacy and IP rights matter
How to lead with calm, not chaos, when platforms change

Timestamps:

00:00 – The panic over CapCut’s new TOS

01:00 – What creators were saying vs. what’s actually true

02:30 – CapCut’s official response: Did anything really change?

04:00 – The standard license language almost every platform uses

05:15 – Why even your drafts aren’t totally private

06:30 – Should you use CapCut for client work?

07:50 – Be the calm voice, not the clickbait echo

09:00 – What this means for creators moving forward

Bottom line? Don’t just react to headlines—read the fine print. Stay smart, stay strategic, and keep creating.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#CapCutUpdate, #TermsOfService, #ContentOwnership, #VideoEditingTips, #MarketingTrendsNow, #KatieBrinkley, #SmartMarketing, #CreatorTools, #SocialMediaTips, #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

Instagram's Newest Feature - Should you care?

Thu, 26 Jun 2025 14:00:00 GMT

Tired of rambling through video scripts or freezing on camera? Let’s fix that.

In this episode of Marketing Trends Now, I’m breaking down the new in-app teleprompter feature Instagram is testing through its brand-new Edits app—and why it’s a total game changer for business owners who aren’t natural-born performers.

Whether you’re a coach, a content creator, or just trying to stay visible without memorizing monologues, this episode is your permission to simplify your process and start creating confidently on camera.

Key Takeaways:

What Instagram’s Edits app is and how the teleprompter feature works
Why this tool matters especially for business owners (not just influencers)
The psychology behind better delivery when you have a script
How to write scripts that sound like you—not a robot
The 4-step mini challenge to prep for this new feature and show up like a pro

Timestamps:

00:00 – Why this new feature is a big deal

01:10 – What the Edits app is (and how it's like CapCut)

02:00 – Built-in teleprompter: how it works

03:15 – Who this is actually for (Hint: not just influencers)

04:10 – Why memorizing video scripts kills confidence

05:00 – Real talk: You only sound scripted if you write like a robot

06:00 – CTA placement, energy, and scripting tips

07:30 – What to do now to prep for Edits & the teleprompter

08:30 – How this tool removes excuses and unlocks your content

Remember: it’s not about sounding perfect. It’s about showing up consistently, confidently, and in your voice.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#InstagramTeleprompter #EditsApp #VideoMarketing #ContentCreationTips #ShortFormVideo #MarketingTrends #InstagramReels #EntrepreneurMarketing #ShowUpConfidently #SmartMarketing #Podcast #InstagramUpdate

Hosted on Acast. See acast.com/privacy for more information.

Are You Posting Reels Without a Real Strategy?

Thu, 19 Jun 2025 14:38:32 GMT

In this episode of Marketing Trends Now, I’m diving into one of the biggest mistakes I see entrepreneurs making with short-form video: posting just to keep up. If you’ve been spinning your wheels trying to follow trends and post every day—and still not seeing results—this episode is your permission slip to pause and rethink the strategy.

I’ll walk you through the approach I use with clients to transform burnout into results-driven visibility. Because short-form video should be working for you—not the other way around.

Key Takeaways:

1. Why posting daily won’t guarantee sales or leads

2. How to create videos that actually convert into DMs, conversations, and clients

3. The #1 question you must ask before posting

4. What to do instead of chasing every trending sound

A simple short-form challenge to start seeing traction this week

Let's start using video with purpose—so you attract the right audience and guide them to the next step.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#MarketingTrends #ShortFormVideo #VideoStrategy #SocialMediaMarketing #ContentMarketing #BusinessGrowth #MarketingTips #InstagramReels #TikTokMarketing #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

Marketing’s Moving Fast—Here’s How to Keep Up Without Burning Out

Thu, 12 Jun 2025 13:00:00 GMT

Welcome to the very first episode of Marketing Trends Now—the podcast that cuts through the clutter and tells you what’s actually working in digital marketing. I’m Katie Brinkley, and after 20+ years in this space, I’ve seen it all—from the rise and fall of platforms (remember Clubhouse?) to the latest algorithm shifts that throw our strategies sideways.

This episode sets the stage. You’ll hear why I started this show, what makes it different, and what you can expect every week—all in 10 minutes or less. No interviews. No clickbait. Just proven strategies, honest insights, and weekly check-ins to help you stay sharp, save time, and grow your business.

Key Takeaways:

Why this podcast exists (and what makes it different)
My 20-year journey from radio to digital marketing
What you can expect in every episode
The mindset shift smart marketers need today
What we won’t be doing on this show

Timestamps:

[00:00] Welcome to Marketing Trends Now
[01:00] The problem with hype-driven marketing
[02:00] My background: From radio to real marketing results
[03:30] What makes this show different (and why it’s 10 mins max)
[04:30] The kind of topics we’ll cover each week
[05:30] My promise to you, and how to get involved

If you’re tired of bloated marketing advice and just want the stuff that actually works—this is your new favorite podcast.

Subscribe to Marketing Trends Now and get one clear, actionable insight every week—in less time than it takes to finish your coffee.

Got a topic you’re stuck on or a platform you’re curious about? DM me on Instagram or LinkedIn—I’d love to hear from you. Let’s make marketing feel simple (and smart) again.

Subscribe to our Youtube channel: https://www.youtube.com/@MarketingTrendsNow

Reach out to Katie Brinkley: https://www.linkedin.com/in/katiebrinkley/

#DigitalMarketingTips #PodcastLaunch #MarketingTrendsNow #KatieBrinkley #MarketingPodcast #SmartMarketing #DigitalStrategy #NoFluffMarketing #SmallBusinessTips #ContentThatConverts #EntrepreneurLife #MarketingThatWorks

Hosted on Acast. See acast.com/privacy for more information.