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Jessie Diggins, a four-time Olympian and the most decorated cross-country skier in U.S. history, concludes her 16-year career. A gold medalist at PyeongChang 2018, World Cup champion, and advocate for athlete mental health, Diggins has been a Team Toyota athlete since 2021.

Louie Vito retires after more than two decades in snowboard halfpipe. A three-time Olympian with six X Games medals, he made history as the oldest halfpipe snowboarder at the Olympic Games at Milano-Cortina 2026. Vito has been a Team Toyota athlete since 2011.

Toyota also celebrates Team Toyota athletes Red Gerard (Snowboard Slopestyle & Big Air) and Erin Jackson (Long Track Speedskating), along with U.S. Ski & Snowboard ambassadors including Rosie Brennan, Ryan Cochran-Siegle, Alex Ferreira, Nick Goepper, Jaelin Kauf, Bea Kim, Paula Moltzan, Nick Page, River Radamus, and Gus Schumacher.

Toyota's long-term commitment to athletes spans winter and summer sports through partnerships with U.S. Ski & Snowboard, USA Track & Field, and USA Swimming. Since 2017, Toyota Racing Development has supported U.S. Para athletes with performance engineering. Read the full article at the Toyota USA Newsroom.

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• Theme: “Powered by Possibility” showcasing Toyota’s multi-pathway powertrains—gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell.
• Booth: Central Hall, LVCC Booth #22200; “Powertrain Paddock” highlighting specialty builds, concepts, and accessory personalization.
• Headliners:
• bZ Time Attack Concept: All-electric, high-downforce track/hill-climb EV with lightweight construction and functional aero.
• Tacoma H2-Overlander: Hydrogen fuel-cell overlanding concept merging rugged capability with zero-emission tech.
• Turbo Trail Cruiser: FJ60 resto-mod with i-FORCE 3.4L twin-turbo V6, near-double output with factory-style integration.
• Corolla Cross Nasu Edition: Lifestyle/adventure-focused concept with alpine-inspired accessories and upgrades.
• Camry GT-S: Styling/chassis study with Inferno Flare paint, reshaped bodywork, lowered stance, 20-inch wheels.
• Scion 01 Concept: Scion-branded SxS off-road concept with high-output turbo-hybrid and silent EV trail mode.
• Accessories: Expanded Genuine Toyota, TRD, and AAP parts displays; outfitted vehicles, wheel displays, TRD pedestals, and digital kiosks.
• Note: Vehicles shown are special project prototypes; modifications may affect warranty, safety, and legality.

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• What it is: A bold Scion-branded side-by-side (SxS) off-road concept created by North American Toyota engineers as an engineering exercise.
• Powertrain: High-output turbocharged four-cylinder hybrid (derived from Toyota’s truck lineup), making 300+ hp, with a Silent Mode for EV-only trail driving.
• Capability focus: Built for high-speed desert runs, rugged trail riding, and technical rock crawling; emphasizes suspension articulation, balanced track width, and a nimble footprint to exceed current SxS benchmarks in power, capability, and range.
• Safety/durability: First-of-its-kind FIA-compliant cage compatible with SCORE and FIA racing standards; uses proven Toyota driveline, suspension, and brake components.
• Design: Crafted by Toyota’s U.S.-based CALTY studio, blending innovation and craftsmanship for multi-day adventures.
• Showcase: Featured at the 2025 SEMA Show as part of Toyota’s portfolio approach, highlighting how hybrid tech can elevate performance and efficiency in off-road applications.
• Note: Concept vehicle only; not for sale.

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• Date/Source: November 3, 2025 — Toyota Pressroom
• Result: No. 19 Joe Gibbs Racing (JGR) Toyota GR Supra clinches the 2025 NXS owner’s title with Aric Almirola’s P2 at Phoenix.
• Significance: JGR’s 7th Xfinity owner’s championship (all with Toyota) and 2nd in the last 4 seasons. Second owner’s title for the No. 19 car (also 2016).

Season highlights

• Driver lineup (No. 19): Aric Almirola (17 starts), Justin Bonsignore (7), Riley Herbst (4), Jack Perkins (2), Christopher Bell (1), Chase Briscoe (1), Ty Gibbs (1).
• Wins: 3 total — all by Almirola (Phoenix – Mar, Bristol – Sep, Las Vegas – Oct).
• Consistency: 10 top-5s, 13 top-10s.
• Poles: Christopher Bell at Darlington (Apr).
• Championship 4: Fourth straight year JGR made the Owner’s Championship 4.

Historical context

• JGR NXS owner’s titles: 2025, 2022, 2016, 2012, 2010, 2009, 2008.
• First five with Camry; last two with GR Supra.
• Toyota milestones: 218 NXS wins since 2007, including 69 in Supra.

Notable quotes

• Aric Almirola: Credited massive in-race adjustments, called it a team achievement, honoring J.D. and Coy Gibbs.
• Ty Gibbs: Emphasized the family legacy and recent momentum.
• Dedra DeLilli (Toyota): Celebrated the JGR–Toyota partnership and season performance.

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• Date/Source: November 3, 2025 — Toyota Pressroom
• Mission: Hydrogen fuel cell overlanding Tacoma that treads lightly, powers camp, and helps others on the trail.

Powertrain and capability

• Output: 547 hp via dual electric motors (225 kW front + 188 kW rear eAxle).
• Energy system: Second‑gen Mirai fuel cell stack + three H2 tanks (6 kg) + 24.9‑kWh lithium‑ion battery.
• 4WD hardware: Front limited‑slip differential; rear electronic locker; strong regen braking.
• Silent running with only water vapor emissions.

Off‑grid power and utilities

• 15‑kW power takeoff: Dual NEMA 14‑50 outlets can run a home off‑grid or charge two EVs at once.
• Patent‑pending TRD water recovery: Captures and filters fuel‑cell byproduct water for washing/showering (not for drinking).

Chassis and overlanding setup

• Suspension: TRD billet long‑travel kit with Fox 2.5 Performance Elite shocks (Tundra‑influenced).
• Brakes: Tundra front brake upgrade.
• Tires/wheels: 35×12.5R17 off‑road tires on custom 17×8.5 wheels.
• Thermal management: TRD custom cooling adapted from Tacoma TRD Pro and Lexus RZ.
• Exterior: Overlanding camper with recycled carbon‑fiber aero panels, HD bumpers, winch, dual swingouts, recovery points/boards, DOT‑compliant lighting (lightbars, fogs, camp lights).

Development highlights

• Built by TRD engineering (CA/NC) with Toyota NA R&D using advanced CAD, 3D‑printed guides, and in‑house fabrication (including a TRD‑tailored roboformed tailgate).
• Embodies Toyota’s multi‑pathway strategy under SEMA theme “Powered by Possibility.”

Show details and disclaimer

• On display: SEMA 2025, Nov 4–7, Las Vegas Convention Center, Toyota booth (Central Hall, Booth 22200).
• Prototype with non‑production parts; may void warranty, affect performance/safety, and may not be street legal.

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• Date/Source: October 31, 2025 — Toyota Pressroom
• Purpose: First battery‑electric SEMA concept from Toyota, engineered for time‑attack circuits and hill climbs to showcase the performance potential of Toyota BEV platforms.

Highlights and specs

• Base platform: 2026 Toyota bZ AWD (showroom: 338 hp, 0–60 mph in 4.9s).
• Powertrain: Toyota R&D‑tuned dual motors delivering 300+ kW (400+ hp) with bespoke ECU calibration; AWD.
• Chassis/suspension/brakes: TEIN coilovers and springs; Alcon brakes with Hawk pads (influenced by 86 Cup and Corolla TC programs).
• Safety/interior: FIA‑spec 4130 chromoly cage; OMP HTE‑R seats; OMP harnesses.
• Wheels/tires: 19×11 BBS Unlimited wheels; 305/30ZR19 XL Continental ExtremeContact Sport 02 tires.
• Aero/body: ~6 inches lower ride height; ~6‑inch track increase; full aero suite (rear wing, side skirts, front splitter, rear diffuser).
• Fabrication: Laser scanning, CAD, and large‑scale 3D printing via Toyota’s Add Lab (Georgetown, KY), enabling rapid prototyping; finished in custom PPG pearl/metallic white, metallic black, and red tri‑color.
• Vision: Demonstrates Toyota’s willingness to rethink EV aerodynamics, cooling, and packaging for motorsport.

Show details and roadmap

• Display: 2025 SEMA Show, Nov 4–7, Las Vegas Convention Center, Toyota booth (Central Hall, Booth 22200), under the “Powered by Possibility” theme (ICE, BEV, HEV, PHEV, FCEV).
• BEV lineup note: New bZ model coming for MY2026 (improved range/power/charging), plus bZ Woodland and C‑HR BEVs in 2026.

Disclaimer

• Prototype with modified parts not available from Toyota; may void warranty, affect performance/safety, and may not be street legal.

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• Date/Source: October 29, 2025 — Toyota Pressroom
• Event: At the espnW: Women + Sports Summit in Ojai, CA (presented by Toyota), the 10th class of Toyota Everyday Heroes was honored with $15,000 grants.

Honorees

• Jessica Carter — HER Sports (Troy, VA): Nonprofit expanding girls’ access to athletics. Programs include:
• Basketball and flag football leagues (development and competitive)
• Hustle Academy (8–12 weeks; athletics + emotional/mental wellness)
• HER Sports Day community festival
• HER Sports Awards recognizing local women athletes/coaches
• Impact: ~400 girls served since launch during the pandemic
• Amberly Klam — Texas Fury (Austin, TX): All-girls competitive flag football program founded in 2017.
• Teams across ages in 5v5 NFL FLAG and 7v7 formats
• Expanded across Central Texas, DFW, and San Antonio
• Alumni progressing to college scholarships and national teams

Additional notes

• Presenters: Toyota Ambassador Jess Sims and Sarah Spain.
• Toyota showcase at summit: All-new 2026 RAV4 and 2025 4Runner with interactive displays.
• Broader initiative: Toyota became presenting partner of NFL FLAG in 2024.
• Impact: Over 300,000 youth players reached; 700+ dealerships supporting 690+ local leagues.

Past Everyday Heroes (selection, 2013–2024)

• TrackGirlz, Girls With Sole, The Moxie League, The Cycle Effect, Girls Play Sports, Brown Girl Surf, Play Like a Girl!, and more.

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• Date/Source: October 29, 2025 — Toyota Pressroom
• Overview: Toyota Group showcased upcoming concepts, models, and brand direction across Toyota, Lexus, and Daihatsu at the Japan Mobility Show.

Highlights

• Lexus: Introduced the “Discover” ecosystem and messaging, signaling a connected, experience‑focused brand direction.
• Century: Expansion of the Century nameplate into a standalone brand, elevating its flagship luxury positioning.
• Mobility portfolio: A range of new vehicle and mobility concepts from Toyota and Daihatsu that emphasize “mobility for all,” aligning products to customer lifestyles and aspirations.

Note

• For deeper product details and the full slate of concepts, Toyota points readers to the Toyota and Lexus Global Newsrooms.

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• 
  
• Date/Source: October 27, 2025 — Toyota Pressroom
• Achievement: Toyota clinches its 14th NASCAR CRAFTSMAN Truck Series Manufacturers’ Championship, third in the last five seasons.

Season highlights

• Team results: 13 wins, 37 top‑five finishes, 58 top‑ten finishes, 25 stage wins.
• Corey Heim: Record season with 11 wins (single‑season series record), most regular‑season Playoff points (65), most stage wins (21); 2025 regular‑season champion and into Championship 4 at Phoenix.
• Other winners: Stewart Friesen (Michigan, June — first since 2022); Gio Ruggiero (Talladega, October — first career win).
• Championship 4: Kaden Honeycutt (subbing for injured Friesen) joins Heim for Halmar‑Friesen Racing.

Historical context

• Since joining Truck Series (2004): 247 wins, 188 poles in 518 races.
• Prior Manufacturers’ titles: 2006, 2007, 2008, 2009, 2010, 2013, 2014, 2015, 2016, 2017, 2019, 2021, 2022.

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• Date/Source: October 27, 2025 — Toyota Pressroom
• Concept: A resto-mod FJ60 “Turbo Trail Cruiser” that looks factory-original but runs Toyota’s modern i-FORCE 3.4L twin‑turbo V6 (from Tundra).

Highlights

• Powertrain: 389 hp, 479 lb‑ft; quieter, more efficient, lower emissions; strong, linear twin‑turbo torque.
• Factory‑style integration: No firewall cuts or structural changes; custom engine mounts, adapter to mate V6 to stock FJ60 5‑speed, redesigned oil pan, bespoke exhaust, added heat exchanger on original mounts, custom wiring for OEM‑like drivability.
• Chassis/appearance: 1.5" lift, 35" tires, front shackle reversal, period‑correct graphics and PPG recreation of 1986 Silver 147; subtle JBL stereo upgrade inside.
• Philosophy: Preserve Land Cruiser character while elevating performance and refinement; concept reflects Toyota’s multi‑pathway strategy (ICE, hybrids, PHEVs, BEVs, hydrogen).
• Disclaimer: Special prototype with non‑Toyota parts may void warranty, affect performance/safety, and may not be street legal.

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Date/Location: October 24, 2025 — Las Vegas (SEMA)

What it is: A realistic, showroom-feasible sport-sedan concept based on the 2025 Camry XSE AWD Hybrid

Powertrain: Stock 2.5L I-4 hybrid remains unchanged at 232 hp; interior largely production-spec

Design/theme: CALTY-led “Inferno Flare” finish; aggressive aero with revised front/side elements and an engineered rear fascia to integrate a performance exhaust

Chassis/brakes/wheels:

• Adjustable coilovers, lowered ~1.5 inches
• Brakes: 8-piston front/365 mm rotors; 6-piston rear/356 mm rotors
• Wheels/tires: 20-inch wheels with 245/35R20 performance tires

Intent: Emphasize stance, handling, and visual drama without powertrain changes—aspirational yet attainable

Display: Shown Nov 4–7, 2025 at SEMA, Las Vegas Convention Center, Toyota booth (Central Hall, Booth 22200), under the theme “Powered by Possibility”

Note: Prototype with non-Toyota parts; modifications may affect warranty, performance, safety, and legality

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Date/Location: October 23, 2025 — Plano, Texas

Headline changes:

• LE: Now standard 8-speaker audio, rear window shades, auto-dimming mirror with HomeLink, power rear liftgate, windshield de-icer, black roof rails, 1‑year Remote Connect trial
• XLE: Standard roof rails; JBL Premium Audio available as a standalone option
• XSE: Upgrades to standard JBL Premium Audio (12 speakers, subwoofer, amplifier)
• Woodland: Adds Ice Cap exterior color; black Woodland badge
• New color: Heavy Metal available on LE, XLE, XSE, Limited, Platinum

Powertrain/drivetrain:

• Standard hybrid: 2.5L I-4 with ECVT, 245 total system hp
• EPA manufacturer estimates: 36 MPG combined (FWD), 35 MPG (AWD)
• Available Electronic On‑Demand AWD uses a dedicated rear electric motor; torque distribution shown in MID

Trims and interior:

• Grades: LE, XLE, XSE, Woodland Edition, Limited, Platinum
• Available 12.3" touchscreen (XLE and up); optional 12.3" digital gauge cluster (XSE, Woodland, Limited, Platinum)
• Qi wireless charging standard; USB‑C throughout; available 1500W AC outlet (Woodland)
• Limited/Platinum: add console Vacuum and FridgeBox for easy cleanups and chilled storage; leather-trimmed heated/ventilated fronts; premium captain’s chairs

Safety:

• Toyota Safety Sense 2.0 standard (PCS w/ Pedestrian Detection, Full‑Speed DRCC, LDA w/ Steering Assist, LTA, AHB, RSA)
• 10 airbags; Star Safety System (VSC, TRAC, EBD, BA, ABS, SST); BSM with RCTA standard

Availability/pricing:

• Arriving January 2026
• Starting MSRP: $40,120 (LE FWD; excludes fees)

Warranty/ToyotaCare:

• Basic: 36 months/36,000 miles
• Powertrain: 60 months
• Hybrid system: 8 years/100,000 miles; hybrid battery: 10 years/150,000 miles
• ToyotaCare: 2 years/25,000 miles maintenance; 2 years roadside assistance

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Date/Location: October 22, 2025 — Plano, Texas

What’s new: All-new 6th-gen RAV4; 100% electrified lineup with Hybrid (HEV) or Plug‑in Hybrid (PHEV)

Designs/grades: Three design themes (core, rugged, sport) across seven grades, including first-ever GR SPORT and new Woodland

Powertrains:

• Hybrid: 5th‑gen Toyota Hybrid System; up to 44 MPG combined (FWD); 226 hp (FWD) / 236 hp (AWD)
• PHEV: 6th‑gen system; 324 net hp; up to 52‑mile all‑electric range; up to 41 MPG combined

Dynamics/chassis: Increased frame rigidity; re‑tuned suspension; new Electronically Controlled Brake; Vehicle Braking Posture Control; Cooperative Steering Driving Force Control; active aero spat

Trims:

• GR SPORT (PHEV AWD): GR‑tuned suspension/steering, functional aero, unique interior, performance tires
• Woodland (HEV/PHEV AWD): All‑terrain tires, tow hitch, raised rails, unique styling; Urban Rock exclusive color
• Core (LE, XLE Premium, Limited): Hybrid standard; FWD or AWD per grade; Limited adds premium features
• Sport (SE, XSE): HEV or PHEV; sporty styling; XSE adds 20-in wheels, moonroof, JBL, etc.

Tech: New Toyota Audio Multimedia with first onboard 5G, faster “Hey Toyota” voice assistant, customizable home; standard 12.3" digital cluster; available HUD; built-in Drive Recorder

Safety: Toyota Safety Sense 4.0 standard; available 3D Panoramic View Monitor, Advanced Park, Traffic Jam Assist

Timing/pricing: HEV models arrive December; PHEV in spring 2026; HEV FWD MSRP starts in low $30,000s

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Date/Location: October 22, 2025 — Plano, Texas

What’s new: 2026 Toyota bZ BEVs arrive with performance/range improvements, standard NACS (SAE J3400) inlet, and Plug & Charge capability.

Charging access:

• Access to 25,000+ additional DC fast-charger plugs via the Tesla Supercharger Network.
• Plug & Charge starts with Tesla Superchargers; IONNA, ChargePoint, and EVgo to follow.
• Toyota app shows compatible NACS networks; simple enrollment enables Plug & Charge.

Adapters:

• 2026 Toyota BEVs include adapters for SAE J1772 and CCS stations.
• MY 2023–2025 bZ4X owners can get one complimentary NACS adapter from dealers starting in November.

Navigation:

• Apple Maps EV Routing via Apple CarPlay for 2023+ Toyota BEVs, using real-time vehicle data and elevation to plan charging stops.

Notes:

• MY 2023–2025 drivers need a CCS→J3400 (NACS) adapter for NACS plugs.
• Plug & Charge requires 4G and an active Remote Connect trial/subscription.
• Unauthorized accessories may affect warranty, performance, and safety.

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Date/Location: October 21, 2025 — Georgetown, Kentucky

What’s new: Toyota awarded $1.9M in 2025 community grants to nonprofits across Central Kentucky.

Focus areas: Education (especially STEM), workforce readiness/training, and removing barriers to educational success; part of Manufacturing Month initiatives.

Sample recipients: Jobs for Kentucky’s Graduates (JAG), Junior Achievement of the Bluegrass, AMEN House, FIRST Robotics Kentucky, Jubilee Jobs, YMCA of Central Kentucky, Big Brothers Big Sisters of the Bluegrass.

Quotes:

• Kerry Creech (President, Toyota Kentucky): Investing in education/workforce ensures strong communities and U.S. manufacturing.
• George Stafford (JAG Kentucky): Support expands reach to students, building both soft and hard skills.

Long-term impact: Toyota has contributed $165M+ to Kentucky nonprofits over nearly 40 years.

Learn more/apply: toyotaeffect.com/grant-seekers

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Date/Location: October 21, 2025 — Las Vegas (SEMA Show)

What it is: A bespoke Corolla Cross Hybrid “Nasu Edition” concept inspired by Japan’s Mt. Nasu and the idea “to achieve” (nasu).

Built by: Toyota’s Service Parts and Accessories Development (SPAD) team using CAD, 3D printing, CNC machining, and multi-site assembly.

Powertrain/Chassis: Retains 2.0L Atkinson-cycle hybrid with three electric motors (196 hp, AWD); custom suspension lift; Toyota truck wheels with Toyo Open Country A/T III tires.

Exterior/Overlanding: One-off body kit with hood scoop; purple wrap (eggplant nod); rock sliders; cargo basket; articulating roof rack; cargo drawer system; refrigerator on sliding tray.

Lighting/Interior: Modified Toyota lightbars and fogs; illuminated door sills, puddle and cargo lamps; adventure-themed interior touches; custom downhill bike on roof (homage to Asa Vermette).

Quotes: Steve Park emphasizes versatility and “to achieve” theme; Mike Tripp says adventure extends beyond trucks/BOF SUVs across Toyota’s lineup.

Display info: On display Nov 4–7 at SEMA (LVCC, Central Hall, Booth 22200) under theme “Powered by Possibility” with 20+ concept builds (ICE, HEV, PHEV, BEV, FCEV).

Note: Prototype with non-Toyota parts may affect warranty, performance/safety, and legality.

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Date/Location: October 20, 2025 — Indianapolis Motor Speedway (road course)

Champions:

• Am Class: Westin Workman (BSI Racing) — third different Am champion in three years
• Legends Cup (45+): Livio Galanti (Eagles Canyon Racing) — inaugural title

Workman’s 2025 highlights:

• 6 wins: weekend sweeps at Sebring and Barber; wins at VIR (Race 2) and Indianapolis (Race 2)
• 6 additional podiums; clinched title one event early after Barber Race 2
• First GR Cup title for both Workman and BSI Racing

Galanti’s 2025 highlights:

• 4 Legends Cup wins: sweeps at Road America and Indianapolis
• Additional class podium at COTA (Race 2)

Quotes:

• Mike Norem (TRD USA) praised Workman’s consistency and Galanti’s benchmark performance in the new Legends Cup

What’s next:

• GR Cup returns March 13–15, 2026, at the inaugural Grand Prix of Arlington (2.73-mile street circuit), Arlington, TX
• More info: grcupseries.com and @officialgrcup on Instagram

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Date/Location: October 20, 2025 — Long Beach, CA

Milestone: Toyota secures its 10th overall Formula DRIFT Auto Cup title; second consecutive and fourth in five seasons.

Driver highlights:

• Fredric Aasbo: Won season opener at Long Beach; finals at Atlanta and Englishtown.
• Jhonnattan Castro: Career-best year; final in Orlando; multiple Great 8 appearances.
• Ken Gushi and Ryan Tuerck: Added round wins contributing crucial points.

Quote: Paul Doleshal (TMNA) calls the 10th Auto Cup “monumental,” praising teams and drivers and eyeing future success.

History: Early titles under Scion (2014–2016), additional championships in 2017–2019, 2021, 2022, 2024, and now 2025.

Current GR cars competing: GR Supra, GR Corolla Hatchback, GR86.

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Date: October 15, 2025 | Location: Huntsville, AL

What’s new: Toyota Alabama began assembling three new differentials for Tacoma, Tundra, and Sequoia.

Investment/jobs: Part of a $282M investment announced in 2024; adds 350 new jobs. Total Toyota Alabama investment now exceeds $1.7B.

Why it matters: Expands plant capabilities beyond engines; differentials improve handling by allowing wheels on the same axle to rotate at different speeds.

Production scale: In 2024, the plant assembled 895,000+ engines; supplies engines for 7 of 9 Toyota vehicles built in North America.

Community: Toyota’s Driving Possibilities initiative announced up to $4.2M in new grants for Huntsville City Schools (nearly $11M total since 2023) to support STEM education.

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Date: October 13, 2025 (updated October 15, 2025)

Debut: Enhanced Toyota Audio Multimedia launches on the all-new 2026 RAV4, then rolls out to other models.

Platform: Built on Automotive Grade Linux with Woven by Toyota’s Arene SDK; supports over‑the‑air updates.

Connectivity: First Toyota integration of AT&T 5G for faster, lower‑latency data.

UX/UI:

• 10.5-inch standard or 12.9-inch available display
• Customizable, widget-based home screen; Quick Control Menu for fast settings and ADAS toggles
• Wireless Apple CarPlay and Android Auto

Voice: Faster embedded “Hey Toyota” assistant with on‑device processing; cloud features (e.g., POIs, weather) via Drive Connect.

Navigation: Turn‑by‑turn and maps can display full screen in the digital gauge cluster (MID) for the first time.

Safety/Recording: New standard Drive Recorder uses vehicle exterior cameras to capture manual and triggered events; playback on head unit; export to USB.

EV Features: New EV Domain for PHEVs (e.g., 2026 RAV4 GR Sport PHEV) with charge scheduling, limits, external power supply control, EV routing, range map, and app integration.

Remote Connect: Expanded app controls (headlights, hazards, trunk, windows, etc.) with trial/subscription.

Entertainment: SiriusXM with 360L and integrated Spotify streaming via in‑vehicle Wi‑Fi.

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Date: October 10, 2025

Location: Georgetown, Kentucky (Toyota’s flagship U.S. manufacturing plant)

What’s new: A nearly 30-acre solar field launched, expected to generate ~15 million kWh annually—roughly enough to power 1,400 average U.S. homes.

Purpose: Advance Toyota’s carbon-reduction goals and transition to renewable energy; supports Toyota Environmental Challenge 2050 and carbon‑neutral manufacturing by 2035.

Quotes:

• Chad Miller (VP, Manufacturing): Project reflects Toyota’s values and environmental commitment.
• Ebonye Allen (Environmental Eng. Manager): Focus on sustainability culture and being good community neighbors.

Plant context: Nearly 10,000 employees; assembles Camry Hybrid, RAV4 Hybrid, Lexus ES350; first U.S. Toyota BEV assembly slated for 2026.

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Toyota USA Foundation’s Driving Possibilities will grant up to $5.8M over five years to Clark County School District.

Focus:

• Embed “stackable” STEM programs across elementary, middle, and high school.
• Sustained professional development for teachers.
• Dedicated school spaces for families to access essentials (e.g., food, supportive services).

Partners in Nevada: Project Lead The Way and The Just One Project.

Quotes:

• Ana Meade (Toyota): Emphasis on equitable access to STEM opportunities and pathways to high-growth careers.
• Tellis Bethel (TFSB CEO): Giving back to the Henderson community that welcomed Toyota over 20 years ago.

Context:

• Nevada is the 10th site for Driving Possibilities.
• To date, $78.3M+ announced in multi-year grants nationwide.
• Initiative launched in 2022; Toyota’s largest social innovation effort, modeled after the West Dallas program.

About Toyota Financial Savings Bank: Provides banking products to eligible Toyota/Lexus dealer employees and team members; FDIC member, Equal Housing Lender, HQ in Henderson, NV.

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• Alec Hagey (SVP & COO) becomes Executive Advisor to the President, leading high-level strategic projects; remains on TFS Executive Committee and TMCC Board.
• Tellis Bethel (President & CEO, Toyota Financial Savings Bank) continues as TFSB CEO and adds CFO roles for TMCC and TFS International Corporation, improving cross-company coordination.
• James Schofield (CFO, TMCC) becomes President of TFSB and joins the TFSB Board.
• Briana Nelson (Group VP, Sales) expands to Group VP, Sales & Marketing, aligning both functions to better serve dealers and customers.
• Changes effective immediately.
• Company note: TFS has ~3,800 U.S. team members and >$150B in assets (as of Mar 31, 2025).

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September 2025:

• Total sales: 185,748 (+14.2% volume; +9.5% DSR vs. Sept 2024)
• Electrified sales: 85,092 (+8.1% vol; +3.6% DSR), 45.8% mix

Q3 2025:

• Total sales: 629,137 (+15.9% vol; +14.4% DSR)
• Electrified sales: 282,794 (+10.5% vol; +9.1% DSR), 44.9% mix

Divisions:

• Toyota: Sept 158,959 (+13.4%); Q3 537,528 (+16.4%)
• Lexus: Sept 26,789 (+19.4%); Q3 91,609 (+13.1%)

Notes:

• 30 electrified vehicle options across Toyota and Lexus.
• Among the lowest incentives among full-line manufacturers.
• Exec comment: strong demand; preparing next-gen RAV4; electrified nearing 50% of sales.

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• Now arriving at U.S. dealerships.
• Starting MSRP: $24,635 (gas) | $28,995 (hybrid) (+$1,495 DPH fee).
• All assembled in Huntsville, Alabama.

⚡ Powertrains:

• Hybrid: 196 hp, standard e-AWD, ~8 sec 0–60 mph, 42 mpg combined (est).
• Gas: 169 hp, FWD or AWD, 30–32 mpg combined (est).
• AWD uses Dynamic Torque Control (sends up to 50% power rearward when needed).

🆕 What’s New for 2026:

• Two new fascias → sleek color-matched grille (Hybrid), rugged wide grille (Gas).
• LED daytime running lights standard.
• Interior console redesign for more storage & easier access.
• Tech: 10.5” touchscreen (std. on XLE/XSE, optional on LE/SE), 12.3” digital cluster (XLE/XSE).
• Cold Weather Package (heated steering wheel & seats) added/expanded.
• Colors: Cavalry Blue debuts; new two-tone options (Cavalry Blue/Soul Red/Sonic Silver w/ Jet Black roof).
• Wheels: New 18” alloy designs in dark gray or black finishes.

✨ Comfort & Practicality:

• Spacious TNGA-C platform crossover with car-like ride.
• 60/40 split rear seats, up to 1,500 lbs towing.
• Options: power liftgate, roof rack, moonroof, JBL 9-speaker audio.

📊 Grades Overview:

• Gas: L, LE, XLE.
• Hybrid: S, SE, XSE (sportier feel, std. AWD).
• Lower trims: fabric seats, 8” screen, USB-C ports.
• Upper trims: SofTex, 10-way power seat, heated seats, LED fogs, dual-zone climate, advanced driver aids.

🛡️ Safety:

• Toyota Safety Sense 3.0: Pre-Collision, Lane Keeping, Adaptive Cruise, Proactive Driving Assist, etc.
• 9 airbags, STAR Safety System.
• Blind Spot Monitor & Rear Cross-Traffic Alert std. on LE/XLE & SE/XSE.
• Parking Assist w/ Auto Braking std. on XLE & XSE.

🔒 Warranty:

• 3yr/36k basic | 5yr/60k powertrain | Hybrid system: 8yr/100k | Battery: 10yr/150k.
• Includes ToyotaCare: 2yr/25k maintenance + 2yr roadside assist.

👉 Bottom Line: The 2026 Corolla Cross brings refreshed styling, more tech, added comfort features, safety upgrades, and new colors — while continuing to deliver great efficiency and versatility in the compact SUV space.

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• Toyota Alabama & Toyota USA Foundation announced up to $4.2M for Huntsville City Schools.
• Builds on a prior $6.7M commitment → total nearly $11M to Huntsville through the Driving Possibilities initiative.
• Goal: expand STEM education access + career pathways.

Programs Funded:

• STEM Coordinator (district-wide).
• STEM Coaches in 6 elementary + 2 middle schools.
• Care Closets at 10 schools (clothing, supplies, toiletries, snacks).
• Monthly parent engagement training via nonprofit Second Mile.
• Greenpower USA cars for 10 schools → hands-on manufacturing & project management experience.

Context & Partnerships:

• Builds on 2023 support for new INDTECH program at Huntsville City Schools Center for Technology → direct path to manufacturing careers.
• Ongoing investment in teacher coaches & professional development through New Teacher Center.
• Collaboration with Huntsville/Madison County Chamber Foundation and local nonprofits.

Notable Quotes:

• Marc Perry (Toyota Alabama President): Toyota is “investing in our future” by nurturing curiosity and STEM skills.
• Dr. Clarence Sutton (Superintendent): Customized STEM learning fosters achievement inside/outside the classroom.
• Ana Meade (Toyota VP, Sustainable Development): Commitment to removing barriers, ensuring all students can access high-growth career paths.

Big Picture:

Toyota isn’t just making engines in Huntsville — it’s building long-term career pipelines in STEM & advanced manufacturing, while addressing student needs & family engagement.

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• The Toyota Research Institute (TRI) found that behavioral interventions—subtle “nudges” influencing driver habits—can significantly increase EV charging efficiency and cut carbon emissions.
• Tested via a prototype app ChargeMinder, which integrates insights from behavioral science + AI.

Key Results:

• U.S. Study (PHEV drivers): Charging increased 10% with behavioral nudges.
• Japan Study (PHEV + BEV drivers): Charging shifted 59% toward peak renewable hours, adding ~30 minutes/day of cleaner daytime charging.
• Satisfaction Boost: U.S. PHEV driver satisfaction rose 16 percentage points, reaching 100%.

Why Behavior Matters:

• EVs’ carbon-cutting potential depends on when and how often they are charged.
• Without behavioral change, PHEVs and BEVs may fall short of their full climate benefits.
• Behavioral interventions are low-cost, scalable, and faster to deploy than infrastructure or financial incentives.

ChargeMinder Features:

• Smart reminders (50% more effective vs. generic prompts).
• Positive reinforcement (streaks, summaries, motivating messages).
• Memory-based learning (quizzes to reinforce knowledge).
• Secure personalization using anonymous telematics + charging location data.

Next Steps:

• TRI + Toyota Carbon Neutral Center will expand personalized, data-driven interventions.
• Strategy fits into Toyota’s global carbon neutrality roadmap, combining tech innovation + human behavior.

Big Picture:

This research highlights that behavior choices + tech design = bigger, faster carbon reductions, making human-centered AI critical to Toyota’s sustainability path.

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Toyota has revealed the 2026 Land Cruiser, a modern yet heritage-inspired SUV built for both adventure and refinement.

Key Highlights:

• Performance & PowertrainStandard i-FORCE MAX hybrid: 326 hp, 465 lb-ft torque.
• 8-speed automatic, full-time 4WD.
• 23 MPG combined (EPA est.).
• Towing capacity: 6,000 lbs.
• Off-Road CapabilityStandard center and rear locking differentials.
• CRAWL Control, Multi-Terrain Select, Downhill Assist Control standard.
• Available stabilizer bar disconnect for greater suspension flex.
• Multi-Terrain Monitor cameras help on rough trails.
• Design & FrameBuilt on TNGA-F platform (shared with Tundra, Sequoia, Tacoma, 4Runner).
• Boxy, heritage look with either round LED headlights (1958 grade) or rectangular LEDs (higher trims).
• Heritage grille and short overhangs improve visibility and trail clearance.
• Interior & TechnologyHeated/ventilated seating, reclining rear seats.
• 8-inch or 12.3-inch multimedia touchscreen with wireless CarPlay/Android Auto.
• Optional 14-speaker JBL audio.
• Premium features: Digital Key, Qi wireless charging, Remote Connect, 12.3-inch digital gauge cluster.
• Trims & Packages1958 Grade: Retro styling, cloth seats, full set of off-road tools.
• Land Cruiser Grade: Adds SofTex heated seats, 12.3-inch displays, Rigid fog lights, power liftgate.
• Premium Package: Leather seats, JBL premium audio, moonroof, HUD, extra luxury touches.
• Safety (Standard: Toyota Safety Sense 3.0)Enhanced Pre-Collision w/ pedestrian + motorcyclist detection.
• Lane Departure Alert w/ Steering Assist.
• Adaptive Cruise (Full-Speed).
• Lane Tracing Assist + Emergency Driving Stop System.
• Road Sign Assist, Proactive Driving Assist.
• Blind Spot Monitor & Rear Cross-Traffic Alert optional.
• Price & AvailabilityStarting MSRP: $57,200 (excl. fees).
• Arriving Fall 2025 at U.S. dealerships.

Big Picture:

The 2026 Land Cruiser honors its rugged legacy while offering improved efficiency, modern safety, and luxury technology—making it equally ready for expeditions and everyday driving.

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Toyota reached a historic milestone in motorsports as Denny Hamlin won at World Wide Technology Raceway at Gateway, marking Toyota’s 200th NASCAR Cup Series victory.

Key Highlights:

• Toyota in NASCAR:Entered the Cup Series in 2007, first win in 2008 by Kyle Busch at Atlanta.
• Top Drivers by Wins:Kyle Busch – 56
• Denny Hamlin – 56
• Martin Truex Jr. – 32
• Matt Kenseth – 15
• Christopher Bell – 12
• Plus contributions from Carl Edwards, Tyler Reddick, Bubba Wallace, Clint Bowyer, and others.
• Teams:Joe Gibbs Racing leads Toyota’s dominance with 166 of 200 wins.
• Quote:Tyler Gibbs (President, TRD U.S.A.) praised the milestone, crediting “outstanding teams and talented drivers,” while stressing focus on the rest of the season and another Cup title.

Big Picture:

In less than two decades, Toyota has become a force in NASCAR, blending engineering, teamwork, and driver talent. The 200th win cements Toyota’s legacy in American motorsports and sets the stage for future championships.

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Toyota celebrated a major milestone as its SmartPath digital retail program reached 1 million customers.

Key Points:

• The Winner:Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth SmartPath customer.
• She purchased her third Toyota—a brand-new RAV4—at Ardmore Toyota in Pennsylvania.
• Toyota executives surprised her by paying off the vehicle in full, leaving her with no car payments.
• About SmartPath:Introduced in 2020, SmartPath allows customers to seamlessly move between online research and in-dealership shopping.
• Designed for convenience, transparency, and improved buying experiences.
• Toyota’s Statement:John Myers, GM of Retail Transformation at Toyota North America, said the milestone proves SmartPath is a key differentiator and reflects the hard work of Toyota dealers and teams.

Big Picture:

The celebration highlights Toyota’s growing success in digital retailing, while rewarding customer loyalty with a memorable surprise — a free RAV4 that symbolizes SmartPath’s impact on reshaping the modern car-buying experience.

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Toyota has unveiled the 2026 Highlander, a refreshed three-row SUV that now includes standard All-Wheel Drive (AWD) for all trims, both gas and hybrid.

Key Highlights:

• Models & TrimsGas: XLE, XSE, Limited, Platinum
• Hybrid: XLE, Limited, Platinum
• PerformanceGas models: 2.4L turbocharged 4-cylinder, 265 hp / 310 lb-ft torque, 24 MPG combined, 5,000-lb towing capacity.
• Hybrid models: 2.5L engine + electric motors, 243 hp, 35 MPG combined, 3,500-lb towing capacity, Electronic On-Demand AWD.
• Interior3-row seating for 7 (captain’s chairs) or 8 (bench option).
• Up to 84.3 cu. ft. of cargo capacity.
• Premium features: SofTex or leather seats, ambient lighting, panoramic moonroof, and available 12.3-inch multimedia touchscreen.
• TechnologyToyota Audio Multimedia with wireless Apple CarPlay / Android Auto.
• JBL premium sound on higher trims, panoramic view monitor, and digital rearview mirror.
• SafetyToyota Safety Sense 2.5+ standard: Pre-Collision with Pedestrian Detection, Lane Departure Alert, Adaptive Cruise, Lane Tracing Assist, Road Sign Assist, Auto High Beams.
• Blind Spot Monitor with Rear Cross-Traffic Alert and 8 airbags included.
• Pricing & AvailabilityStarts at $45,270 (gas XLE) and $47,020 (hybrid XLE).
• Arrives at U.S. dealerships November 2025.

Big Picture:

The 2026 Highlander strengthens its position as a family-focused SUV with more capability (AWD standard), better efficiency (35 MPG hybrid), and added premium touches—all while keeping Toyota’s safety-first approach.

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Toyota North America has launched its most ambitious NFL campaign yet, "All In. All Season.," for its third season as the Official Automotive Partner. The campaign focuses on fan engagement, community impact, and cultural moments from pre-season through Super Bowl LX. Key initiatives include supporting nearly a quarter million youth flag football players nationwide and offering weekly chances for fans to win prizes, notably Brock Purdy’s favorite Toyota Sequoia Capstone, signed by the quarterback. The "Toyota Gameday Giveaways" program allows up to 1,500 fans to win exclusive prizes by participating in game-day challenges during "Sunday Night Football" broadcasts. The campaign also features the "Toyota Glow Up Classic," a black-light flag football showdown during Super Bowl week, and an advertising campaign with Team Toyota athletes like Purdy, Eli Manning, and others. The anthem spot, "All In," premiered during the NFL Kickoff game on September 4.

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On August 28, 2025, Toyota announced the 2026 Corolla Hatchback, bringing updated safety tech, convenience features, and a new FX Edition inspired by the 1980s FX16. All trims (SE, FX, XSE) come with a 2.0‑liter four‑cylinder engine producing 169 horsepower, achieving up to 35 MPG combined. Starting MSRP is $24,180.

For 2026, a Blind Spot Monitor with Rear Cross‑Traffic Alert and a wireless charger are standard across the lineup, complementing Toyota Safety Sense 3.0, which includes pre‑collision, adaptive cruise control, lane departure and tracing assist, road sign assist, automatic high beams, and proactive driving assist.

The FX Edition adds unique design elements like gloss white 18‑inch wheels, a sport rear wing, heritage badging, and orange‑stitched Sport Touring seats—limited to 1,600 U.S. units. Connectivity features include an 8‑inch multimedia display with wireless Apple CarPlay, Android Auto, Wi‑Fi trials, and optional JBL premium audio. Over‑the‑air updates and remote app functions are available through Drive Connect.

Toyota backs the hatchback with a 36‑month/36,000‑mile basic warranty, 60‑month/60,000‑mile powertrain warranty, corrosion protection, and ToyotaCare maintenance with roadside assistance. The 2026 Corolla Hatchback reaches dealerships in fall 2025, marketed as a fun‑to‑drive, efficient, and safe compact with modern upgrades and collectible appeal.

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Boston Dynamics and the Toyota Research Institute demonstrated a major robotics milestone by using a Large Behavior Model (LBM) to power the Atlas humanoid, enabling continuous whole-body tasks that combine manipulation and locomotion without hand‑coding new behaviors. The video shows Atlas adapting to unexpected physical changes mid-task (e.g., sliding boxes, closing lids), illustrating how LBMs let developers add skills quickly via demonstrations and improve generalization for long‑horizon tasks. The project (launched in October 2024) advances research on large models for whole‑body control and points toward more capable, general‑purpose humanoid assistants.

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Toyota announced that the GR Supra will serve as the official pace car for the 2025 National Auto Sport Association (NASA) Championships, held September 4–7, 2025 at Ozarks International Raceway in Gravois Mills, Missouri. Finished in a red, white, and black Toyota GAZOO Racing livery, the GR Supra will lead competitors from 14 NASA regions across 25 classes around the challenging 3.97‑mile, 19‑turn circuit. Toyota highlighted its GR‑to‑NASA partnership—every new GR sports‑car buyer receives a complimentary one‑year NASA membership and a free High Performance Driving Event track day—and noted that the fifth‑generation Supra will conclude production with the 2026 model year, including a limited-run MkV Final Edition (1,300 units in North America). All 2026 GR Supra models use a 3.0‑liter twin‑scroll turbo inline‑six producing 382 horsepower and 368 pound‑feet of torque.

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