60 acast.com B2Be Different - Engineering your brand for success https://feeds.acast.com/public/shows/b2be-different-engineering-your-brand-for-success en Samantha Tonge B2B Marketing,Engineering,Skills,sustainability Samantha Tonge Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.


In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.


Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?

Hosted on Acast. See acast.com/privacy for more information.

]]> Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.


In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.


Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?

Hosted on Acast. See acast.com/privacy for more information.

]]> false Samantha Tonge samantha@b2be-different.com 690224546beae443731d08a4 b2be-different-engineering-your-brand-for-success episodic https://assets.pippa.io/shows/690224546beae443731d08a4/1765981322217-4033215d-3b69-4ff0-8ea3-6c6bc7e3ea89.jpeg https://feeds.acast.com/public/shows/b2be-different-engineering-your-brand-for-success B2Be Different - Engineering your brand for success Episode 15 - sustainability with Stephen Hall Episode 15 - sustainability with Stephen Hall Wed, 15 Apr 2026 06:00:20 GMT 17:28 69dd2123715b7d1039e2a375 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69dd2123715b7d1039e2a375 69dd2123715b7d1039e2a375 690224546beae443731d08a4 full 15 In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment business, why their near-net-shape manufacturing and electric furnaces significantly reduce CO2 emissions, how their commitment to sustainability helps them recruit the next generation of talent and how sometimes it’s easy to forget how well you are doing on sustainability when it is your normal.


Rautomead's website


B2Be Different

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment business, why their near-net-shape manufacturing and electric furnaces significantly reduce CO2 emissions, how their commitment to sustainability helps them recruit the next generation of talent and how sometimes it’s easy to forget how well you are doing on sustainability when it is your normal.


Rautomead's website


B2Be Different

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 14 - Jose Hernandez on the Skills Gap Episode 14 - Jose Hernandez on the Skills Gap Wed, 08 Apr 2026 06:00:00 GMT 31:07 69c5898326c1fb9c078462aa false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69c5898326c1fb9c078462aa 69c5898326c1fb9c078462aa 690224546beae443731d08a4 How NMIS are addressing the skills gap full 14 In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and the broken talent pipeline, why succession planning is critical as the workforce ages, and how their state-of-the-art facility helps change outdated perceptions of manufacturing to attract the next generation


B2Be Different


NMIS


Jose's LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and the broken talent pipeline, why succession planning is critical as the workforce ages, and how their state-of-the-art facility helps change outdated perceptions of manufacturing to attract the next generation


B2Be Different


NMIS


Jose's LinkedIn

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]]> <![CDATA[Episode 13 - Samantha's passion for the sector]]> Wed, 01 Apr 2026 06:00:00 GMT 18:56 69b867dc7ebe44dc8b259e16 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69b867dc7ebe44dc8b259e16 69b867dc7ebe44dc8b259e16 690224546beae443731d08a4 This week the tables are turned on Samantha full This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important things manufacturing and engineering companies need to consider, from employer branding and standing out to avoiding greenwashing and actually doing marketing communications in the first place.


B2Be Different


Episode 10 - mentioned this week.

Hosted on Acast. See acast.com/privacy for more information.

]]> This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important things manufacturing and engineering companies need to consider, from employer branding and standing out to avoiding greenwashing and actually doing marketing communications in the first place.


B2Be Different


Episode 10 - mentioned this week.

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 12 - Rob Jenkinson: Sustainability at SKF Episode 12 - Rob Jenkinson: Sustainability at SKF Wed, 25 Mar 2026 07:00:00 GMT 28:13 69b05bbfc36fc2d58b19cfad false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69b05bbfc36fc2d58b19cfad 69b05bbfc36fc2d58b19cfad 690224546beae443731d08a4 full In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions.


B2Be Different


SKF's sustainability page

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]]> In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions.


B2Be Different


SKF's sustainability page

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 11 - Natasha Pell on skills Episode 11 - Natasha Pell on skills Wed, 18 Mar 2026 07:00:00 GMT 35:44 69af0d2dfa579a07b5a02172 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69af0d2dfa579a07b5a02172 69af0d2dfa579a07b5a02172 690224546beae443731d08a4 full 11

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 10 - B2B Vs B2C marketing Episode 10 - B2B Vs B2C marketing Wed, 11 Mar 2026 07:00:54 GMT 24:17 69a832e3edee50492104c447 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69a832e3edee50492104c447 69a832e3edee50492104c447 690224546beae443731d08a4 full 10 In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging.


B2Be Different


Other episodes mentioned in this one:

Episode 4 - Making the complex simple

Episode 7- Employer branding

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging.


B2Be Different


Other episodes mentioned in this one:

Episode 4 - Making the complex simple

Episode 7- Employer branding

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 9 – sustainability with Jamie Burns Episode 9 – sustainability with Jamie Burns Wed, 04 Mar 2026 07:00:00 GMT 36:38 69a592313214c3197d56b3e3 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/69a592313214c3197d56b3e3 69a592313214c3197d56b3e3 690224546beae443731d08a4 How reliability can lead to sustainability and cost savings full 9 In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.

 

Ailsa Reliability Solutions

Jaimie’s LinkedIn

 

Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support.

Audrey’s LinkedIn

 

Episodes mentioned by Jamie

 

Episode 3 - sustainability with Keri Craig

Episode 6 - sustainability with Dave Pearson

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.

 

Ailsa Reliability Solutions

Jaimie’s LinkedIn

 

Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support.

Audrey’s LinkedIn

 

Episodes mentioned by Jamie

 

Episode 3 - sustainability with Keri Craig

Episode 6 - sustainability with Dave Pearson

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 8 - Skills with Natasha Kinnear of Primary Engineer Episode 8 - Skills with Natasha Kinnear of Primary Engineer Wed, 25 Feb 2026 09:17:03 GMT 21:56 699c7193e3f0d89ce2ba7b7f false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/699c7193e3f0d89ce2ba7b7f 699c7193e3f0d89ce2ba7b7f 690224546beae443731d08a4 Starting early to fill the skills gap full In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions turn children's designs into real-life innovations.

 

B2Be Different

 

Primary Engineer

Hosted on Acast. See acast.com/privacy for more information.

]]> In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions turn children's designs into real-life innovations.

 

B2Be Different

 

Primary Engineer

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 7 - employer branding Episode 7 - employer branding Wed, 18 Feb 2026 07:00:00 GMT 26:36 6993077ad85aecd27a3d41a0 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6993077ad85aecd27a3d41a0 6993077ad85aecd27a3d41a0 690224546beae443731d08a4 full 7 This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges.

 

B2Be Different

 

Video version and transcript

 

Our Employer Branding blog

Hosted on Acast. See acast.com/privacy for more information.

]]> This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges.

 

B2Be Different

 

Video version and transcript

 

Our Employer Branding blog

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 6 - sustainability with Dave Pearson Episode 6 - sustainability with Dave Pearson Wed, 11 Feb 2026 07:00:00 GMT 31:13 6984a0f4edbd9158ae3a62ae false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6984a0f4edbd9158ae3a62ae 6984a0f4edbd9158ae3a62ae 690224546beae443731d08a4 What sustainability means to Star Refrigeration full 6 In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing our carbon footprint.


Dave's LinkedIn

Star Refrigeration's website


Dave also spoke about the Centre for Engineering Education and Development, also known as CeeD.

CeeD's website

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing our carbon footprint.


Dave's LinkedIn

Star Refrigeration's website


Dave also spoke about the Centre for Engineering Education and Development, also known as CeeD.

CeeD's website

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 5 - the skills gap with Kat Culyer Episode 5 - the skills gap with Kat Culyer Wed, 04 Feb 2026 07:00:00 GMT 21:13 6980881613c1477af2ac1ecf false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6980881613c1477af2ac1ecf 6980881613c1477af2ac1ecf 690224546beae443731d08a4 Addressing the the skills crisis and diversity full 5 In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone.


Equal Engineers

Kat's LinkedIn


Programmes Kat mentioned:

Eko programme

Pathways programme

Safe Leader training


Kat also works with STEMAZING, mentioned in this podcast, so do check them out.

Hosted on Acast. See acast.com/privacy for more information.

]]> In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone.


Equal Engineers

Kat's LinkedIn


Programmes Kat mentioned:

Eko programme

Pathways programme

Safe Leader training


Kat also works with STEMAZING, mentioned in this podcast, so do check them out.

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 4 - making your complex simple Episode 4 - making your complex simple Wed, 28 Jan 2026 07:00:00 GMT 10:57 695e4bda877499891976827b false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/695e4bda877499891976827b 695e4bda877499891976827b 690224546beae443731d08a4 Promoting complex products in a simple and engaging way full Engineering and B2B Manufacturing products are often complex by their very nature. So how do you get your message across in a simple and engaging way? Co-Founders Stephen Judge and Samantha Tonge chatted about why it is important and how to go about getting it right.


B2Be Different website

Hosted on Acast. See acast.com/privacy for more information.

]]> Engineering and B2B Manufacturing products are often complex by their very nature. So how do you get your message across in a simple and engaging way? Co-Founders Stephen Judge and Samantha Tonge chatted about why it is important and how to go about getting it right.


B2Be Different website

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 3 - sustainability with Keri Craig Episode 3 - sustainability with Keri Craig Wed, 21 Jan 2026 07:00:00 GMT 28:15 6942c4353d3b907dc0ba35b1 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6942c4353d3b907dc0ba35b1 6942c4353d3b907dc0ba35b1 690224546beae443731d08a4 full 3 In this first episode exploring sustainability in the sector, I speak with Keri Craig from Interflon Scotland about how good lubrication practices can unlock sustainability goals, from reducing waste and energy consumption to achieving measurable carbon reductions with solid data to prove it.


B2Be Different

Interflon Scotland's sustainability page

Interflon Scotland's LinkedIn


Other organisations Keri worked with on sustainability:

Thrive

Green Small Business

Scottish Enterprise


Organisations that helped Interflon Scotland measure sustainability outcomes:

Devtank

Institute for Manufacturing at the University of Cambridge

Smart Manufacturing Data Hub

Hosted on Acast. See acast.com/privacy for more information.

]]> In this first episode exploring sustainability in the sector, I speak with Keri Craig from Interflon Scotland about how good lubrication practices can unlock sustainability goals, from reducing waste and energy consumption to achieving measurable carbon reductions with solid data to prove it.


B2Be Different

Interflon Scotland's sustainability page

Interflon Scotland's LinkedIn


Other organisations Keri worked with on sustainability:

Thrive

Green Small Business

Scottish Enterprise


Organisations that helped Interflon Scotland measure sustainability outcomes:

Devtank

Institute for Manufacturing at the University of Cambridge

Smart Manufacturing Data Hub

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 2 - the skills gap with Mhairi Brown Episode 2 - the skills gap with Mhairi Brown Wed, 14 Jan 2026 07:00:00 GMT 24:55 6942c1c6f46fd490ce54e1b9 false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6942c1c6f46fd490ce54e1b9 6942c1c6f46fd490ce54e1b9 690224546beae443731d08a4 Addressing the the engineering and manufacturing skills crisis full 2 In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late.


B2Be Different

Skyland Aviation

Fife College


Find out more about the organisations Mhairi mentioned:

Primary Engineer

Scottish Engineering

CeeD (Centre for Engineering Education & Development)

NMIS (National Manufacturing Institute Scotland)

Hosted on Acast. See acast.com/privacy for more information.

]]> In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late.


B2Be Different

Skyland Aviation

Fife College


Find out more about the organisations Mhairi mentioned:

Primary Engineer

Scottish Engineering

CeeD (Centre for Engineering Education & Development)

NMIS (National Manufacturing Institute Scotland)

Hosted on Acast. See acast.com/privacy for more information.

]]> Episode 1 introducing B2Be Different and your top challenges Episode 1 introducing B2Be Different and your top challenges Wed, 07 Jan 2026 07:00:00 GMT 16:16 6942bedb3d3b907dc0b8da0d false https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6942bedb3d3b907dc0b8da0d 6942bedb3d3b907dc0b8da0d 690224546beae443731d08a4 Top challenges for Engineering and B2B Manufacturing clients full 1 In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors.


B2Be Different website

Chris's LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

]]> In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors.


B2Be Different website

Chris's LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

]]>