60 acast.com What Just Happened | A Shake Content podcast https://feeds.acast.com/public/shows/what-just-happened-by-shake-content en Shake Content Shake Content A monthly show unpacking LinkedIn without the fluff. We review the best, worst, and weirdest stuff we’ve seen on LinkedIn. Think of it as group therapy for people who live on LinkedIn.


Hosted by James Farnfield, Harry Williams & Dani Markovits - the team behind Shake Content - the leading LinkedIn Marketing agency.

Hosted on Acast. See acast.com/privacy for more information.

]]> We review the best, worst, and weirdest stuff we’ve seen on LinkedIn. Think of it as group therapy for people who live on LinkedIn.


Hosted by James Farnfield, Harry Williams & Dani Markovits - the team behind Shake Content - the leading LinkedIn Marketing agency.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Shake Content info+697ce3d12d4292666ad3c51e@mg-eu.acast.com 697ce3d12d4292666ad3c51e what-just-happened-by-shake-content episodic https://assets.pippa.io/shows/697ce3d12d4292666ad3c51e/1770571634614-391090a7-b688-4e7a-94b5-50394ee8c276.jpeg https://feeds.acast.com/public/shows/what-just-happened-by-shake-content What Just Happened | A Shake Content podcast <![CDATA[#04 LinkedIn's Culture Shift Is Here]]> Fri, 15 May 2026 08:02:25 GMT 26:55 6a06d2e33fd6979bfc526b83 false https://shows.acast.com/what-just-happened-by-shake-content/episodes/6a06d2e33fd6979bfc526b83 6a06d2e33fd6979bfc526b83 697ce3d12d4292666ad3c51e full 1 4 The LinkedIn playbook has been rewritten and most brands haven't noticed.


LinkedIn is no longer downstream. Culture is being made here now, not imported. NBA players are getting asked about it at press conferences. Netflix is making bespoke trailers for it. Original scripted shows are launching here first.


In Episode 4 of What Just Happened, we break down what's changed and how to win on the new LinkedIn, without a big budget or polished production.


The brands winning on LinkedIn aren't borrowing playbooks from other platforms. They're writing new ones.

Hosted on Acast. See acast.com/privacy for more information.

]]> The LinkedIn playbook has been rewritten and most brands haven't noticed.


LinkedIn is no longer downstream. Culture is being made here now, not imported. NBA players are getting asked about it at press conferences. Netflix is making bespoke trailers for it. Original scripted shows are launching here first.


In Episode 4 of What Just Happened, we break down what's changed and how to win on the new LinkedIn, without a big budget or polished production.


The brands winning on LinkedIn aren't borrowing playbooks from other platforms. They're writing new ones.

Hosted on Acast. See acast.com/privacy for more information.

]]> #03 How Personality-Driven Content Builds Demand (with Andy Lambert) #03 How Personality-Driven Content Builds Demand (with Andy Lambert) Thu, 16 Apr 2026 09:57:03 GMT 42:26 69e0b26f6f0d582d7a0782d0 false https://shows.acast.com/what-just-happened-by-shake-content/episodes/69e0b26f6f0d582d7a0782d0 69e0b26f6f0d582d7a0782d0 697ce3d12d4292666ad3c51e full 1 3 Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth.


Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way.


In this episode, we cover:


- Why every company is now in the media business

- How personality-driven content builds trust and demand

- The power of consistency and series-led content

- Andy’s “spheres of influence” framework for word-of-mouth growth

- Honest stories from scaling and selling a startup


If you want your brand to be remembered before buyers even start searching, this episode is for you.

Hosted on Acast. See acast.com/privacy for more information.

]]> Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth.


Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way.


In this episode, we cover:


- Why every company is now in the media business

- How personality-driven content builds trust and demand

- The power of consistency and series-led content

- Andy’s “spheres of influence” framework for word-of-mouth growth

- Honest stories from scaling and selling a startup


If you want your brand to be remembered before buyers even start searching, this episode is for you.

Hosted on Acast. See acast.com/privacy for more information.

]]> #02 Is Going Viral Better Than Organic Growth? #02 Is Going Viral Better Than Organic Growth? Tue, 10 Mar 2026 13:35:55 GMT 35:32 69b01e3b10e0355e0d57da2c false https://shows.acast.com/what-just-happened-by-shake-content/episodes/69b01e3b10e0355e0d57da2c 69b01e3b10e0355e0d57da2c 697ce3d12d4292666ad3c51e full 1 2 Viral content attracts a wide audience.

Commercial content attracts the right one.


In Episode 2 of What Just Happened, James, Harry, and Dani unpack a trap many businesses fall into on LinkedIn. Confusing virality with effectiveness.


A post blowing up can feel great, but the real question is: did it help the business?


The smarter model: use accessible, relevant content to open the door, then follow it with posts that show you understand your customers’ problems, how you solve them, and the proof behind it.


Episode 2 of What Just Happened- unpacking LinkedIn without the fluff. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Viral content attracts a wide audience.

Commercial content attracts the right one.


In Episode 2 of What Just Happened, James, Harry, and Dani unpack a trap many businesses fall into on LinkedIn. Confusing virality with effectiveness.


A post blowing up can feel great, but the real question is: did it help the business?


The smarter model: use accessible, relevant content to open the door, then follow it with posts that show you understand your customers’ problems, how you solve them, and the proof behind it.


Episode 2 of What Just Happened- unpacking LinkedIn without the fluff. 

Hosted on Acast. See acast.com/privacy for more information.

]]> #01 Would you rather be a Billionaire or LinkedIn Top Voice? #01 Would you rather be a Billionaire or LinkedIn Top Voice? Tue, 03 Feb 2026 10:39:49 GMT 33:29 6981d07513c1477af2100359 false https://shows.acast.com/what-just-happened-by-shake-content/episodes/6981d07513c1477af2100359 6981d07513c1477af2100359 697ce3d12d4292666ad3c51e full 1 1 LinkedIn has over 1 billion members — and only 0.001% ever earn the Top Voice badge.


You’re statistically more likely to get struck by lightning… or live to 100.


In Episode 1 of What Just Happened, James, Harry, and Dani break down what’s really going on on LinkedIn — from the Top Voice program (and why it’s broken) to the platform moments everyone noticed but few are saying out loud.


We recorded this before LinkedIn announced changes to the Top Voice program, which makes the timing… interesting.


This is the first episode of What Just Happened — a monthly show unpacking LinkedIn without the fluff.

Hosted on Acast. See acast.com/privacy for more information.

]]> LinkedIn has over 1 billion members — and only 0.001% ever earn the Top Voice badge.


You’re statistically more likely to get struck by lightning… or live to 100.


In Episode 1 of What Just Happened, James, Harry, and Dani break down what’s really going on on LinkedIn — from the Top Voice program (and why it’s broken) to the platform moments everyone noticed but few are saying out loud.


We recorded this before LinkedIn announced changes to the Top Voice program, which makes the timing… interesting.


This is the first episode of What Just Happened — a monthly show unpacking LinkedIn without the fluff.

Hosted on Acast. See acast.com/privacy for more information.

]]>