We speak with leaders across events, experiential marketing, brand and customer experience to uncover the ideas, behaviours and strategies shaping the future of the industry. From event design and strategy to human behaviour, measurement, creativity and commercial impact, each episode explores what it takes to create experiences that people remember and businesses value.
Expect honest conversations, fresh perspectives and practical insights designed for marketers, event leaders and brands looking to turn experiences into measurable impact.
To unlock practical frameworks, tools and insights from every episode, explore our Insider Resource Library. You'll get access to exclusive content, plus the latest episodes and frameworks delivered straight to your inbox each month.
Sign up to access the Insider Resource Library here - https://2fbxvo.share-eu1.hsforms.com/2_mN10K1vQEmKyY0gF-b19A
Hosted on Acast. See acast.com/privacy for more information.
]]>We speak with leaders across events, experiential marketing, brand and customer experience to uncover the ideas, behaviours and strategies shaping the future of the industry. From event design and strategy to human behaviour, measurement, creativity and commercial impact, each episode explores what it takes to create experiences that people remember and businesses value.
Expect honest conversations, fresh perspectives and practical insights designed for marketers, event leaders and brands looking to turn experiences into measurable impact.
To unlock practical frameworks, tools and insights from every episode, explore our Insider Resource Library. You'll get access to exclusive content, plus the latest episodes and frameworks delivered straight to your inbox each month.
Sign up to access the Insider Resource Library here - https://2fbxvo.share-eu1.hsforms.com/2_mN10K1vQEmKyY0gF-b19A
Hosted on Acast. See acast.com/privacy for more information.
]]>Giles Cattle knows a thing or two about creating experiences. With nearly 30 years spent delivering, producing and shaping experiences for some of the world's biggest brands, he's seen the industry evolve from every angle and has plenty to say on where it's heading next.
So what does the future of experiential marketing look like? What do today's audiences expect from brands? And how can experiences create genuine value in a world where attention is harder than ever to earn?
In this episode, the Chief Growth Officer at award-winning brand experience agency Strata shares his predictions for the years ahead, why some brands are thriving while others struggle to connect, and the opportunities he believes too many marketers are still missing.
From helping automotive brands launch into new markets to inspiring Games Makers at London 2012, Giles brings a unique perspective on how experiences are changing and what brands need to do differently to stay relevant.
Don't just listen to the episode, put it into practice. Access Giles' exclusive framework to understand how the most effective experiences create value, build trust and keep audiences coming back for more.
Sign up to the Insider Resource Library
Hosted on Acast. See acast.com/privacy for more information.
]]>Giles Cattle knows a thing or two about creating experiences. With nearly 30 years spent delivering, producing and shaping experiences for some of the world's biggest brands, he's seen the industry evolve from every angle and has plenty to say on where it's heading next.
So what does the future of experiential marketing look like? What do today's audiences expect from brands? And how can experiences create genuine value in a world where attention is harder than ever to earn?
In this episode, the Chief Growth Officer at award-winning brand experience agency Strata shares his predictions for the years ahead, why some brands are thriving while others struggle to connect, and the opportunities he believes too many marketers are still missing.
From helping automotive brands launch into new markets to inspiring Games Makers at London 2012, Giles brings a unique perspective on how experiences are changing and what brands need to do differently to stay relevant.
Don't just listen to the episode, put it into practice. Access Giles' exclusive framework to understand how the most effective experiences create value, build trust and keep audiences coming back for more.
Sign up to the Insider Resource Library
Hosted on Acast. See acast.com/privacy for more information.
]]>Chloe is a freelance event consultant and Head of Content at Event Leaders Exchange. With more than 17 years of global events experience, she works with organisations to build measurement-driven event strategies and prove the value of experiences beyond the moment itself.
Whether you're responsible for events, experiential marketing, brand experience, customer engagement or event strategy, this episode provides practical insights into measuring success and demonstrating commercial impact.
Want to dive deeper? Visit the Inside Experience Insider Resource Library to access Chloe's exclusive measurement framework, key takeaways and practical resources from this episode, plus future insights from industry experts shaping the future of experiences.
Sign up to the Insider Resource Library
Hosted on Acast. See acast.com/privacy for more information.
]]>Chloe is a freelance event consultant and Head of Content at Event Leaders Exchange. With more than 17 years of global events experience, she works with organisations to build measurement-driven event strategies and prove the value of experiences beyond the moment itself.
Whether you're responsible for events, experiential marketing, brand experience, customer engagement or event strategy, this episode provides practical insights into measuring success and demonstrating commercial impact.
Want to dive deeper? Visit the Inside Experience Insider Resource Library to access Chloe's exclusive measurement framework, key takeaways and practical resources from this episode, plus future insights from industry experts shaping the future of experiences.
Sign up to the Insider Resource Library
Hosted on Acast. See acast.com/privacy for more information.
]]>We speak with leaders across events, experiential marketing, brand and customer experience to uncover the ideas, behaviours and strategies shaping the future of the industry. From event design and strategy to human behaviour, measurement, creativity and commercial impact, each episode explores what it takes to create experiences that people remember and businesses value.
Expect honest conversations, fresh perspectives and practical insights designed for marketers, event leaders and brands looking to turn experiences into measurable impact.
To unlock practical frameworks, tools and insights from every episode, explore our Insider Resource Library. You'll get access to exclusive content, plus the latest episodes and frameworks delivered straight to your inbox each month.
Sign up to the Insider Resource Library
Hosted on Acast. See acast.com/privacy for more information.
]]>We speak with leaders across events, experiential marketing, brand and customer experience to uncover the ideas, behaviours and strategies shaping the future of the industry. From event design and strategy to human behaviour, measurement, creativity and commercial impact, each episode explores what it takes to create experiences that people remember and businesses value.
Expect honest conversations, fresh perspectives and practical insights designed for marketers, event leaders and brands looking to turn experiences into measurable impact.
To unlock practical frameworks, tools and insights from every episode, explore our Insider Resource Library. You'll get access to exclusive content, plus the latest episodes and frameworks delivered straight to your inbox each month.
Sign up to the Insider Resource Library
Hosted on Acast. See acast.com/privacy for more information.
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