In this episode, we sit down with UGC creators Amber and Casey to talk about everything you need to know about getting started in User Generated Content in 2026. 

From landing your first brand deal, to setting your rates, pitching to brands, navigating TikTok Shop, dealing with imposter syndrome, and using AI to scale your outreach - this episode is packed with real, honest advice for beginner and experienced creators alike.

We also take a first look at the Marvellous AI app and discuss how it's changing the game for creator management, negotiations, and inbound deals.

Whether you're thinking about going full-time as a UGC creator or just getting started, this one's for you. Drop your topic suggestions for future episodes in the comments!

00:00 Intro & Meet the Guests (Amber & Casey)

01:30 How Amber & Casey Got Into UGC

03:45 The Moment They Realised UGC Could Be a Career

05:30 What Is UGC? UGC vs. Influencer Marketing

08:00 Will UGC Overtake Influencer Marketing?

10:30 How to Become a UGC Creator (Starting from Zero)

13:00 Building a Portfolio with Products Around Your House

14:30 Should You Outreach as a Beginner?

15:30 How to Pitch to Brands (Subject Lines, Email Tips)

18:00 Using AI & Virtual Assistants for Outreach (Bento, Marvellous)

20:30 Pros & Cons of AI Outreach

22:00 Rates & Negotiations: What to Charge

24:30 Usage Rights Explained (Paid Ads, Organic, Whitelisting)

27:00 Highest Earning Months (£3K–£5.8K)

29:00 Comparison & Imposter Syndrome

31:00 What Should Beginner Creators Charge?

33:30 TikTok Shop: Is It Worth It?

37:00 How to Find TikTok Shop Collabs

38:30 Hardest Part of Being a Creator in 2025/2026

40:30 Gifting Campaigns: Should You Accept Them?

43:00 Tax on Gifted Products — What You Need to Know

44:30 First Look at the Marvellous AI App

47:00 Subscription vs. Commission Model for Creator Tools

48:30 #1 Advice for New UGC Creators in 2026

Hosted on Acast. See acast.com/privacy for more information.