Beyond the Index: Unlocking Today's B2B Success Drivers

Episode 5: Experience is the new differentiator

Tue, 17 Mar 2026 04:24:32 GMT

Jake Hird, EVP Strategy at Dentsu B2B, is joined by CX and customer success leader, Holly Adu-Kissi, and Simon Coghlan, Executive Partner at Merkle, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.

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Episode 4: When moments matter, people choose people

Tue, 17 Mar 2026 04:17:43 GMT

Shivani Patel, VP at Dentsu B2B, is joined by Carolina Fullen, Group Business Director at Dentsu PR, and Sarah Fuller, Senior Agency Development Lead at LinkedIn, to explore the increasingly important role of influencers as key shapers of the B2B decision-making process.

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Episode 3: Your demand problem is a brand problem

Tue, 17 Mar 2026 04:10:54 GMT

Luke Boyadjian, Account Director at Dentsu B2B, is joined with Aimie Rigas, Director of Audience Growth at Nine, and Jake Hird, EVP Strategy at Dentsu B2B, to discuss buyer trust and confidence, distinctive assets, and how to connect brand activity with commercial outcomes.

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Episode 2: Creativity in the era of the AI powered buyer

Tue, 17 Mar 2026 04:06:30 GMT

Shivani Patel, VP at Dentsu B2B, is joined by David Halter, Chief Practice Officer at Dentsu Creative, and Daniel Hochuli, APAC Head of Creative Studio at LinkedIn, to discuss how bold creativity helps to cut through the ‘sea of sameness’ in B2B marketing, and the role AI plays in creating highly relevant experiences in today’s world.

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Episode 1: Those who win the race to AI maturity, win

Tue, 17 Mar 2026 03:17:57 GMT

Jake Hird, EVP Strategy at Dentsu B2B, is joined by Lexie Walker, Senior Regional Marketing Director at Thomson Reuters, and Cameron Partridge, Chief Growth Officer at Humanforce, to discuss how to leverage AI across creative, content, experience, operations, and technology; to enhance the B2B buying journey.

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